Hey, this is Dave. This is episode number 1014 of the School of
Speaker:Podcasting. And you always hear me say, your podcast leads
Speaker:to relationships and those relationships lead to opportunities
Speaker:which lead to more relationships, et cetera, et cetera. And today I
Speaker:brought proof. I got two great people that have shared a little
Speaker:bit of some stories and it's amazing. So if you're
Speaker:thinking about starting a podcast, you're going to find this inspirational to see
Speaker:what can happen when you start a podcast. And if you're a podcaster that started
Speaker:a podcast, but you're about ready to throw in the towel, well, maybe
Speaker:you don't throw in the towel yet because you're going to hear what's actually possible.
Speaker:Also, if you're an editor or thinking of starting an editor,
Speaker:you'll get some advice on that. For me, as
Speaker:I edited this, it just made me smile and I hope it does the same
Speaker:to you. Hit it, ladies. The School of
Speaker:Podcasting with Dave Jackson.
Speaker:Podcasting since 2005. I'm your award
Speaker:winning hall of fame podcast coach, Dave Jackson. Thanking you so
Speaker:much for tuning in. If you're new to the show, this is where I help
Speaker:you plan, launch and grow your podcast. My website,
Speaker:schoolofpodcasting.com, use the coupon code LISTNR when
Speaker:you sign up for either a monthly, quarterly or yearly
Speaker:subscription. And of course, that comes with a 30 day money back
Speaker:guarantee. And so one of the things I always say
Speaker:about the School of Podcasting is you get five hours
Speaker:of one on one consulting with me, and that can be via Zoom. But
Speaker:I also have an app where members of the School of Podcasting
Speaker:can send me text messages, they can send me audio, they can send me video,
Speaker:they can even send me screen shares. And so there are people that
Speaker:I have almost a daily conversation with because a lot of times
Speaker:we're just like, hey, did you see this? Wow. Did you hear about so and
Speaker:so? Well, this is. And so I love Kim Newlove.
Speaker:She's one of my favorite students because she's, she's just
Speaker:great. That's an. I mean, I could go on, but she's awesome. And I'm going
Speaker:to tell you now, you're probably going to go, dave, why didn't you get different
Speaker:audio? No, no, this is Kim on her front porch. Because again,
Speaker:this app just lets you trade messages. So it's Kim on her front porch
Speaker:and she shared this story. And in the middle, the wind starts blowing
Speaker:and you're going to be like, dave, why didn't you like Have Kim redo this
Speaker:because of the authenticity, the actual
Speaker:excitement in her voice I don't think could be
Speaker:replaced or even if she did this. Again, I
Speaker:loved the actual authenticity. And so
Speaker:what this story is about is Kim does the show called
Speaker:the Pharmacist Voice. That's where she talks about how you can
Speaker:use your voice. And she does voiceover for medical people, and she
Speaker:does a whole bunch of stuff. And she also does a show
Speaker:for Perrysburg, Ohio. And what's fun is,
Speaker:is because she's been doing this for a little bit, she's kind of turning
Speaker:into a little baby celebrity, and she's starting to get
Speaker:noticed in Perrysburg. And this is Kim
Speaker:telling me that story. Hey, Dave. It is Saturday night, about
Speaker:8:45pm and the reason for the message is just to share something good
Speaker:that happened today. I went to a
Speaker:church event. Not my church, but a church here in town,
Speaker:and I got recognized and I got to meet some of my audience, and
Speaker:it was really cool. And at the church event, I got
Speaker:to say hello to the priest. So it was
Speaker:an Episcopal church, and they call him Father Matt, and he's been on the Perrysburg
Speaker:podcast, right? And then there were also some people from the
Speaker:chamber of commerce and candidates for city council
Speaker:and a current city council member that I've interviewed for the podcast. So
Speaker:I'm shaking hands. I'm meeting people that are seeing people that have been on the
Speaker:show before. And then I walk out and I see this woman
Speaker:who hires me to do podcasting at the 577 Foundation, that
Speaker:folks school that I've told you about. I see her and she introduces me to
Speaker:somebody, and she said, hey, I want you to meet this person. I'm like, oh,
Speaker:hey, I'm Kim, Newlove. And I said, you know, Heather hires me to do
Speaker:podcasting class at the 577 Foundation, and I host the Perrysburg
Speaker:podcast. And you could see on her face the recognition, like.
Speaker:And she said, I listened to your podcast. I'm like, oh, thank you so much
Speaker:for listening. And I said, how long have you been listening
Speaker:to it? And she's like, well, when I moved here from Toronto or the greater
Speaker:Toronto area, I started listening to it. And she said, that was about a year
Speaker:and a half ago. And she's like, I love it. I find out what's in
Speaker:this town and why people like to live here. And I'm like, yes, it's exactly
Speaker:why I do this podcast. And I want to share. She shared
Speaker:another story this morning. One of the things she did. And
Speaker:this might be something you want to do is she contacted
Speaker:the local library to conduct a how to
Speaker:listen to podcast kind of seminar. And of
Speaker:course, while you're there, you're like, yeah, if you want to listen to.
Speaker:In Kim's case, right, she's in Perrysburg, Ohio. She's like, oh,
Speaker:and if you want to listen to the Perrysburg, Ohio podcast, here's
Speaker:how you do it. And so people knew her from that and
Speaker:she was at an event and they're like, oh. And it's one of those where
Speaker:it's like, there's the podcast lady, right? And so this
Speaker:kind of older person, and we kind of forget this, but there are older people
Speaker:that may not be quite up to speed
Speaker:on their smartphone and so they
Speaker:might need a little help figuring out how to
Speaker:listen to a podcast. In many cases, they might have an iPhone and
Speaker:not realize they already have an app right there. Apple Podcasts
Speaker:to listen to podcast. Or if they're on an Android or
Speaker:something like that, you might have to show them how to install an app. But
Speaker:that's how you grow your audience one by one and helping
Speaker:them learn. Because really, do we need more podcasts?
Speaker:What we need are more listeners. And Kim
Speaker:is really taking a hands on approach to that. And I just thought it was
Speaker:awesome. And the fact now that as she's starting to go around town,
Speaker:she's going to be, oh, that's the woman from the
Speaker:Perrysburg podcast. And as you heard, she's only been doing
Speaker:this probably a couple years and it's starting to gain
Speaker:some growth. Now a little later, we're going to hear from somebody else.
Speaker:And you'll hear the magic phrase that I always say when it comes to how
Speaker:many years does it take? You're going to hear that answer come up in
Speaker:just a second. The school of podcasting.
Speaker:Yeah, yeah, yeah. I met Jan Almacy
Speaker:in a Texas airport. We had both
Speaker:gone to podcast movement and he was sharing his story and I was
Speaker:like, oh, you need to come on my show and
Speaker:share again how things have happened because of your
Speaker:podcast. So I know you started back in 2017. I did.
Speaker:What inspired you to start a podcast? So the first show that
Speaker:I ever launched was called the Apex Podcast. And the idea came
Speaker:really because I wanted to be like a Jocko. I mean,
Speaker:that's. I feel like there are so many people that that time frame and listening
Speaker:to Tim Ferriss, they're seeing Rogan, they're seeing
Speaker:Jocko. At least in my circles. I was in the military at the time. So
Speaker:that's what everybody was listening to. And I live in a small
Speaker:county in northeast Ohio called Starr county,
Speaker:and we had the unfortunate circumstance
Speaker:of setting a national record for high school age suicides
Speaker:in 2016. So the Apex Podcast was born
Speaker:out of that desire to show people that there were
Speaker:individuals in our community that had accomplished a lot and
Speaker:were really amazing people. So I called it. The thesis
Speaker:behind the show was ordinary people, extraordinary things. I found a local
Speaker:Nashville recording artist that was from our own backyard. I found those elderly
Speaker:folks that had amazing stories and backgrounds. I found local
Speaker:politicians. I talked to executives at local companies,
Speaker:you know, and just had them share their story. But one question that I
Speaker:always asked was, when is a time in your life that you thought you
Speaker:weren't going to make it, but you did? And how do you look
Speaker:back on that time now from where you're standing? And local
Speaker:podcasts are something that are starting to take off a
Speaker:little more. They're a little more prominent in the space
Speaker:because I know I live in Akron, Ohio, and what used
Speaker:to be the newspaper is now the pamphlet. And
Speaker:a lot of that story comes from a big
Speaker:news company. And they basically do
Speaker:Akron, they do Cleveland, they do Columbus. So nothing super
Speaker:hyper local and that stuff can take off. And that's what
Speaker:Jan found out. Then 15, 20 episodes started to happen, and then
Speaker:it started to gain traction. And then local high schools started asking me to come
Speaker:in and talk. And then the chamber of commerce started asking me to come in
Speaker:and speak. And then I got a sponsorship through the city to
Speaker:go into an incubator in downtown Canton and set up the
Speaker:first podcast studio in downtown Canton, and then started
Speaker:interviewing even more people. And then it continued to grow. And before I knew it,
Speaker:this was around Covid time now. So about three years later,
Speaker:there it. Is, that most common answer. I get to the question,
Speaker:how long did it take your podcast to really get legs? It's
Speaker:about three years. Three years later, we're north of 100 episodes.
Speaker:When everything shut down during COVID I was still working at
Speaker:the hospital as an ICU nurse. And
Speaker:somehow through me, just hanging out at the nurses
Speaker:station or people seeing me on Facebook, seeing clips of the show, I
Speaker:became known as the tech guy. And so I want to jump in here,
Speaker:because a lot of us are the tech guy, the tech
Speaker:girl, because we're the nerd, because we're the geek. And we spend most
Speaker:of our holidays fixing Aunt Martha's printer
Speaker:or whatever's going on. But here again, it's the
Speaker:relationships. You want people that know you to know what you
Speaker:do. When I was designing websites, my sister in
Speaker:law is a teacher and she knows all sorts of teachers, and all
Speaker:sorts of teachers in the summers have side gigs and they needed a
Speaker:website and I got a ton of business from my sister in law.
Speaker:So make sure everybody knows what you do. They may not understand what a
Speaker:podcast is, but make sure they know what your website is
Speaker:and how to listen to it. Because they might run into somebody that goes,
Speaker:oh, yeah, my cousin Dave does that. Here's his
Speaker:website. But I know that you're thinking, yeah, this guy was
Speaker:up to 100 episodes. How is he growing it? I was very
Speaker:intentional with getting the guest involved
Speaker:in the process from day one. It wasn't just, hey, I'm going
Speaker:to send you a questionnaire, you're going to come on the show, and then like,
Speaker:I'll tag you in a post. It was a, here's the episode.
Speaker:What was your favorite part? Afterwards, let me make a personal phone call
Speaker:to you and thank you. Let me send you a postcard
Speaker:thank you letter after you came on the show. I bet I did that
Speaker:all the way through the first hundred episodes. And then it just. I was managing
Speaker:the agency and managing multiple staff and then it kind of fell
Speaker:off. But I attribute a lot of that growth early on to those
Speaker:personal touches after the episode happened. Because what I
Speaker:found is that each of those guests, because they got the thank you
Speaker:card, they would share that and then they would share the episode. They
Speaker:were excited about the fact that they had been on this thing
Speaker:that not a lot of people in the area had heard of. They're like, hey,
Speaker:I was on a podcast. People were like, what is that?
Speaker:But
Speaker:for me, it's the relationship with those people that can lead to the
Speaker:serious
Speaker:monetization,
Speaker:not
Speaker:the
Speaker:whatever
Speaker:money
Speaker:you
Speaker:spent.
Speaker:We Talked to these 15, 20 people that had approached
Speaker:us from the hospital, and we figured out that the majority of what
Speaker:they needed or wanted was, okay, we need some basic Google help
Speaker:with, like, Google my business, Google search. We need some help with
Speaker:our website. A lot of them in this area were on, like, Wix,
Speaker:Squarespace, or WordPress templates, and we need to get the
Speaker:word out there about what we're doing. And so he listened to
Speaker:people, found out what they wanted, and then gave them what
Speaker:they needed.
Speaker:And
Speaker:then we would bring a mobile podcasting studio to their
Speaker:location, and we had a DSLR camera on a tripod, and we
Speaker:would show up and we would record their story.
Speaker:Right? And then as the agency scaled, we actually ended up getting away from restaurants
Speaker:because their margins are super thin. But as we scaled, then we took
Speaker:that same model, a diagnostic and a templatized
Speaker:package, and we took that to larger companies. And
Speaker:so there you got to find people that have a budget for this.
Speaker:So he figured out that, yeah, restaurants are not really my target audience. Went
Speaker:after bigger companies. But also he mentioned that he earned a
Speaker:grant to set up a studio in downtown Canton,
Speaker:Ohio. I wanted to hear how that happened. So the grant was actually through
Speaker:Jumpstart. Jumpstart Inc. I think they're out of Cleveland. We
Speaker:submitted to be a member of an accelerator program. Part of that
Speaker:accelerator program was creating a business model. You got coached
Speaker:by a couple of folks. We met a wonderful gentleman named John Kuhn through that
Speaker:program, and he taught us the consultative approach. And
Speaker:we went through and had to pitch
Speaker:basically a. A value add to our local
Speaker:area. And so I use that story of
Speaker:the podcasting, the storytelling, how we saw it
Speaker:affecting our customers, how it had personally impacted the audiences
Speaker:that I had and all the messages that I had received from people that,
Speaker:you know, how much more hope they had hearing these stories
Speaker:and the thousands of listeners a month that we had garnered. And
Speaker:through that process, Jumpstart linked us with the
Speaker:Canton City Council. So here again, relationships that led to other
Speaker:relationships that lead to more opportunities. And the local representative that was
Speaker:in charge of the Canton incubator, Linda Hale, we fielded the pitch
Speaker:and said, you guys are getting ready to build this centennial
Speaker:plaza here in downtown. You're trying to get more people to
Speaker:come to downtown. In order to do that, rather than
Speaker:just promoting events, why not promote the stories of all of the
Speaker:people who build businesses here in downtown? And that
Speaker:secured our pitch for the grant for the incubator in downtown.
Speaker:Our requirement for accepting that grant was that we had to build
Speaker:out a studio and then we had to interview all of the people
Speaker:that were a part of, I believe they called it the Fourth Street Collective. And
Speaker:so they were all business owners. Again, more relationships in
Speaker:downtown Canton. And so he has a podcast where people are
Speaker:going, I didn't know this about this person or I didn't know this person was
Speaker:from or our area. And he used that and it
Speaker:grew and everything was great. And at some point he decided to
Speaker:pivot. We expanded the scope of the storytelling to
Speaker:go beyond just local individuals and to find ordinary people doing
Speaker:extraordinary things, especially founders of
Speaker:businesses and telling their stories. For example, I remember
Speaker:interviewing a guy named Will Reynolds from Philadelphia. He's
Speaker:founder of a company called Seer Interactive. I had watched
Speaker:a bunch of his podcasting episodes and it's like everybody was asking him the same
Speaker:questions. So I, when I emailed him, I said, hey, would you love an opportunity
Speaker:to talk about your founding story? I see these other episodes, I would love to
Speaker:give you the chance to talk about why you started SEER in the first place.
Speaker:Came on the show. We replicated that pitch over and over again. And
Speaker:what we would do is we'd reach out to those founders, we'd interview
Speaker:them, and then two weeks later I'd reach back out to them with their
Speaker:promotional information and posts that we were
Speaker:going to send out. And then I would also add in a little line at
Speaker:the bottom that said, hey, just to let you know, we are also a full
Speaker:service agency. We offer X, Y and Z services. If you're ever in need,
Speaker:we'd love to be a consultative partner and I would just leave it
Speaker:open ended. I wouldn't push for a pitch, I wouldn't hard
Speaker:sell. But the number of people that within a
Speaker:month would email me back and say, hey, we came across this problem.
Speaker:I really trust your opinion on this. Would you be willing to give me
Speaker:30 minutes to just talk this through and then I'd get on a complimentary
Speaker:30 minute call with them and a good chunk of the time it would turn
Speaker:into a contract. And so he expanded from
Speaker:Canton, Ohio to New York and Chicago and all
Speaker:these huge companies making lots and lots of money. But he always had
Speaker:this one thing in his back pocket in case somebody asked for it. But I
Speaker:went on to produce and co host multiple other shows companies. Nice.
Speaker:It became a skill set that was ingrained. And then we added into our consulting
Speaker:approach and came mightily in handy. And so
Speaker:I asked him, you know, you're growing your business, you're
Speaker:doing things you haven't done before, and you're taking on systems.
Speaker:What's it like? And how do you know when to pivot? I had a colonel
Speaker:when I was in the Air Force named Colonel Phil Brown. I still talk to
Speaker:him twice a year. Amazing man, Huge influence in my life.
Speaker:And he was sitting next to me on a C130 while we
Speaker:were heading to. I want to say we were going to Alaska for a cold
Speaker:weather training. And he looked at me and he was like, you know what? Honestly,
Speaker:if you can go through life ready to seize any opportunity that shows up
Speaker:without seeking, then you'll be in a good spot. And so I always
Speaker:kept that in the back of my head. As the business was scaling, as I
Speaker:was making decisions to leave the hospital and go into this full time,
Speaker:allow the doors to open, continue to walk through them. Some of them are going
Speaker:to be scary, but life has a really great way of
Speaker:hitting you in the face with a shovel when it's time to make a decision.
Speaker:We would just leap. No matter how scary it was or how much we
Speaker:had thought we had to figure out or skills that we needed to learn, if
Speaker:it made sense to make the move. After looking at all the numbers, making sure
Speaker:everybody was stable, then we made that leap. And that's kind of how
Speaker:we approached every decision as we were scaling. So as
Speaker:the years went on, and he's getting bigger and bigger, they got to
Speaker:the point where they really weren't doing as much podcasting, and he was
Speaker:kind of hoping to get back on the mic. And during
Speaker:that time, something had come to the surface
Speaker:that Jan was not aware of, but now was something that. Had
Speaker:happened over the course of that entrepreneurial journey is I got diagnosed with ADHD
Speaker:and anxiety formally. But after sitting down with that counselor, I'm like, wow, okay, so
Speaker:my. I'm not broken. Like, me needing to
Speaker:feel like I'm working twice as hard as everybody else in the room just to
Speaker:get the same results is a byproduct of the way my brain's wired,
Speaker:you know, but that also comes with a lot of superpowers. But if
Speaker:I get really obsessed with the topic, I can learn it from molecules
Speaker:up to Building the skyscraper in the course of a month because I just
Speaker:become obsessed with it. And that's something that ADHD gives people as
Speaker:a superpower. This next show that I'm working on right now with the Yan
Speaker:Almasey brand is something I haven't come up with
Speaker:a name for it quite yet. I'm still kind of in the journaling stage, but
Speaker:it's going to be focused on talking to
Speaker:folks, especially entrepreneurs, who are diagnosed either
Speaker:high functioning autism, adhd,
Speaker:anxiety, depression, dyslexia, dyscalcia,
Speaker:and talking to them about their journey. How do you
Speaker:regulate yourself? Entrepreneurship is stressful. How do you keep
Speaker:yourself from going into a depressive spiral? What are your routines?
Speaker:What supplements are you on? But then also add in my
Speaker:expertise that I've gained over five,
Speaker:six years of obsessing over the diagnosis, like
Speaker:dopamine, epinephrine, all of these types of chemicals that are in your
Speaker:brain. Here's how they work, here's how that's different
Speaker:from someone that doesn't have this type of diagnosis
Speaker:and really lean into serving that population. Because I see so
Speaker:many Instagram reels, tiktoks of people
Speaker:that are just, I want to say, poking fun at
Speaker:those diagnoses, but it's become kind of like
Speaker:trendy almost to say, oh, I have an ADHD
Speaker:diagnosis. So I really want to educate more people on the
Speaker:science behind those diagnoses and then also share stories of people who are
Speaker:hyper successful with those diagnoses, basically to
Speaker:prove to the adhd, the autistic and the
Speaker:neurodivergent community that not only is it possible to
Speaker:find success with those diagnoses, but if you understand how your brain
Speaker:and body work slightly differently, it can actually be a superpower
Speaker:and an accelerator. We've got a great story about Thomas
Speaker:Edison. And no, not the one about 999 light bulbs. All
Speaker:that stuff coming up right after this.
Speaker:Yeah, yeah, yeah. Check out this story about Thomas
Speaker:Edison. Thomas had this interesting circumstance when he was
Speaker:a kid, and this is all documented, so you can Google this and look it
Speaker:up. But his mother received a letter from school
Speaker:that expelled Thomas and said, he
Speaker:needs to go to an institution. He's uneducatable. This kid is
Speaker:impossible to have in a classroom. His mother
Speaker:took that letter, put it in a box, and then chose to tell
Speaker:Thomas, you're too bright to be in
Speaker:traditional school. I'm going to teach you here at home.
Speaker:And then you'll go out into the world and you'll be able to prove to
Speaker:the world how bright you are. Thomas then goes on,
Speaker:obviously to become Thomas Edison, invents the light bulb.
Speaker:And then his mother passes away and he finds this letter and
Speaker:realizes the gift that his mom gave him
Speaker:by choosing to have him believe that he was bright
Speaker:beyond belief rather than inept.
Speaker:And that narrative rings so true to me because I was
Speaker:homeschooled until 8th grade and I 100% believe that if
Speaker:I was in the traditional public school system with the set of
Speaker:diagnoses that I had and the stories that my mom used to tell me as
Speaker:a kid of how hard it was to educate me, I wouldn't have been able
Speaker:to do that in a traditional schooling system. And so I really want to share
Speaker:that story with a bunch of folks too. It's like, hey, the narrative
Speaker:that you built for yourself, the way that you talk to yourself, can either unlock
Speaker:superpowers or they can become a myth that you just live in
Speaker:the shadow of for the rest of your life. And so what is John up
Speaker:to. Now in that time frame? I got married. Nice.
Speaker:Congrats. Thank you. And part of the
Speaker:flexibility benefited. When my wife and I sat down, we
Speaker:started having conversations about what type of life do we want to lead.
Speaker:But we sat down and I ultimately decided, you know,
Speaker:this has been a great run. The travel. I, I got to work
Speaker:living with my uncle overseas in Italy for a month and a half because I
Speaker:owned my own agency. You know, I've, I've gotten to go to Chicago, I've
Speaker:gone to nyc, I've spoken at conferences, I've, you know, done all
Speaker:this stuff. But with this last consulting role, I was actually, I
Speaker:last minute, like three days before her birthday, I was asked to fly out
Speaker:to Dallas for an off site. And we sat down and I was like, I
Speaker:don't know if travel is really my priority anymore.
Speaker:You're my priority. Us starting a family is a priority at this point.
Speaker:And ultimately I decided to go back to the hospital. So
Speaker:it's kind of been a full circle journey. Right. You know, I'm going
Speaker:back to the cardiac ICU to work. But the beautiful thing
Speaker:about the nursing field and what I'm really excited about is that full time
Speaker:nursing workload is only three days a week. And so the other days
Speaker:of the week I'm going to force myself to take
Speaker:probably a month to just relax.
Speaker:If I get some one off coaching clients through yanalmacy.com
Speaker:if I want to work with some neurodivergent entrepreneurs that are already emailing
Speaker:me because they know that I'm leaving my full time role. I'll work with
Speaker:people, but I'm not going to aggressively start something. I'm going to take it slow
Speaker:because I have the blessing of having that flexibility thanks to this path.
Speaker:Thematically, throughout my entire journey. I'm just going to do the
Speaker:research, I'm going to continue making connections, I'm going to continue talking to
Speaker:people and then I'm going to seize an opportunity when it shows
Speaker:up. And I'm a man of faith. So it's always been a big thing for
Speaker:me that, like, the door opens when it's meant to be there. You'll find the
Speaker:door. As long as you're willing to grab the handle and turn it, you know,
Speaker:it'll manifest itself at the right time. And so I wanted to
Speaker:ask John if he had any advice for new podcasters.
Speaker:And if you're hearing, you know, consulting coaching and you're like, I want to do
Speaker:that someday. I felt that same way when I went
Speaker:to go launch the agency and I tried to jump into coaching and
Speaker:consulting too early and what I found was
Speaker:that I could sell the services. But then I ended up with this weird feeling
Speaker:inside where I'm like, I don't like I sold it. And I'm convincing people that
Speaker:I'm an expert in this. I'm convincing people that I'm a coach, but I don't
Speaker:know if I'm actually giving them prudent advice. And I had this really deep internal
Speaker:dissonance over that. But now exiting
Speaker:this journey, building the podcast, building the agency, doing a
Speaker:lot of that stuff on my own, I'm very confident in the things that I've
Speaker:learned, the process that I have actually implemented, and
Speaker:feel like I can reasonably and honestly charge people a
Speaker:good rate for my consulting practice. Build
Speaker:something of your own, tangibly. Experiment on yourself
Speaker:first. Go out there and, and it's, I know it's
Speaker:all over social media that, you know, you can launch a course, you can do
Speaker:this, you can do that, you can become this influencer, this expert. Don't
Speaker:underestimate the weight that comes with that and be
Speaker:willing to do something for yourself.
Speaker:Build your own following first. Build your own show first. Try and fail
Speaker:on yourself first. Learn those lessons so that you can come out the
Speaker:other side and be really, really confident when you actually have the space to go
Speaker:and launch your coaching consulting practice. And then maybe you'll be in a place where
Speaker:you have that full time gig and you can throttle the extra income just
Speaker:based off of your calendar. But it would be totally different if I didn't
Speaker:have this proof of my competence and my expertise that
Speaker:I've built up over the last seven years. And I wouldn't trade it for the
Speaker:world, having done it, for myself, to go out and then coach other people.
Speaker:And I'll have a link to yannalmasi.com in
Speaker:the show notes. Jan, thanks for coming on the show, man. Appreciate it.
Speaker:Podcasts lead to relationships, lead
Speaker:to opportunities which lead to more relationships. And I
Speaker:love that bit about Thomas Edison. And I've never
Speaker:been diagnosed, but I'm pretty sure you could tack a bunch of
Speaker:letters next to my name, ADD adhd,
Speaker:any of those. And what's funny about it
Speaker:is I have a degree, which is so old, in
Speaker:electronic engineering, and I have a degree in teaching.
Speaker:And my first job out of college, I was a copier
Speaker:repairman with my engineering degree. And yet I would get pulled
Speaker:into marketing meetings and the CEO, I made
Speaker:a newsletter for the company that really helped let the left
Speaker:hand know what the right hand was doing. And he was just a
Speaker:big fan of me and would constantly pull in me into meetings,
Speaker:into. I'm like, why am I here again? He's like, just, we might call
Speaker:on you for some ideas because I just saw things
Speaker:differently now. We called it Creative
Speaker:adhd. They used to just call me hyper. And a
Speaker:couple swats from my dad and, you know, I wasn't hyper anymore.
Speaker:But it's one of those things where so many times we look
Speaker:at anything that's negative about us
Speaker:and you find out later it's a superpower.
Speaker:My parents weren't wealthy growing up. I didn't starve,
Speaker:but we didn't have a lot of money. So I had a paper out when
Speaker:I was 14, and I had my first job when I was 16,
Speaker:and I bought a lot of my own stuff and I bought my car
Speaker:and I learned how to save money and I learned how to work hard. And
Speaker:my grandpa told me, when you go home, you go home sweaty and tired,
Speaker:you work hard. And so some might say, oh,
Speaker:it's such a bummer, and, you know, we could play the victim, that it's not
Speaker:fair that I didn't have all the other things like all the other kids. I
Speaker:didn't have the expensive shoes and things like that. That's all right.
Speaker:It helped shape who I am. And that's what makes you
Speaker:unique. And that's one of the things that makes your podcast
Speaker:unique, is the fact that you do have a unique angle,
Speaker:different than anybody else, based on who you are and
Speaker:what you've lived through at this point. So I love his
Speaker:shows about helping people. He talked about the show with the
Speaker:letting people know that, hey, just because you live in
Speaker:Canton, Ohio, doesn't mean you're stuck here and your life is
Speaker:over. You know, you turn to suicide. I love that idea. And
Speaker:now he's got one for people.
Speaker:Neurodivergent is something I need to go look up, but I think it just means
Speaker:adhd. And, you know, our brains are wired different, and
Speaker:that can be a bad thing and it can be a good thing. I know
Speaker:that when I really get focused on something,
Speaker:a time goes at warp speed. When I was a musician,
Speaker:I had a. I built myself a studio in my basement.
Speaker:And I remember once I had a sequencing keyboard, so
Speaker:it was playing a part and I was playing the guitar and I was programming
Speaker:drums and I looked up and it was 4:30 in the morning
Speaker:and I've got studio speakers. Like, this wasn't me listening to my headphones. And
Speaker:God bless my mom, she never complained. But I just like,
Speaker:how is it 4:30 already? Because when I
Speaker:get hyper focused, like time just.
Speaker:It's just tunnel vision and I'm off to the races. I get that
Speaker:way sometimes when I'm making tutorials for the School of podcasting.
Speaker:And I'll look up and I'm like, oops, it's 2:30. I should probably put this
Speaker:down. But my brain is just going zaaa. And I'm
Speaker:ready to go. And so I'm like, well, I'm already here. I might as well
Speaker:keep going. So if you're a person that's like, oh, I couldn't do it because
Speaker:I have this or I have that or I'm an introvert or whatever,
Speaker:I'm here to tell you that might actually. I mean, introverts are great because
Speaker:they're great at noticing details. So whatever
Speaker:you think is your weakness might actually be your
Speaker:superpower. Hey, I announced a little while
Speaker:back one of the features we've added at the School of Podcasting are what we're
Speaker:calling listener parties, where we basically take your
Speaker:episode and a bunch of us get together and listen
Speaker:together. And we all have the exact same goal, to help you make
Speaker:the best content for your audience. So you explain kind of who your audience is,
Speaker:what you're trying to do with your podcast, and we listen and we hung
Speaker:out this weekend and did one. And it's so much fun
Speaker:because, number one, I see the attitude of everyone there.
Speaker:It's like, how can we make this better? And it's not that we're there to
Speaker:pick it apart. In fact, there was a lot that was really good, but there
Speaker:are a couple times where everybody's like, wait, you just lost me. I'm confused.
Speaker:And that's the kind of feedback you want where, hey, wait,
Speaker:is this a transition or is this the beginning? It was stuff that I
Speaker:just love to see because you never know when there's a typo
Speaker:or whatever's going on, or maybe the volume level is weird
Speaker:or you just miss this kind of stuff. So it's not
Speaker:only courses and yes, you get five hours of one on one training
Speaker:with me, but it's also the community. And I know
Speaker:as we're talking after the, the listener party was
Speaker:over, everybody was, there was like, this is the best part of the school of
Speaker:podcasting is the friends you make. The fact that you're not going through this together
Speaker:and that we're all just trying to lift each other up. So if you want
Speaker:to check it out again, it comes with a 30 day money back guarantee. Go
Speaker:over to schoolofpodcasting.com start, use the coupon
Speaker:code LISTNR and that will save you on either a
Speaker:monthly, a quarterly, or a yearly subscription.
Speaker:And I got to tell you right now, the quarterly thing seems to be, that's
Speaker:just something I started this year. I, I should have done that like 19 years
Speaker:ago. Everybody's like, hey, quarterly sounds good, I get to save a little
Speaker:more and it gives me three months. So if I want to do three months
Speaker:and quit, you can do that. But a lot of people stick around because again,
Speaker:that community. So thanks so much for listening. If you have a because of my
Speaker:podcast story, hey, I wouldn't have been able to do this, but because of
Speaker:my podcast blank, I'm always looking for those. Feel free
Speaker:to go out to schoolofpodcasting.com contact or, or
Speaker:just go to schoolofpodcasting.com feedback and you can leave it
Speaker:there. I'm always looking for feedback. So I'm Dave Jackson. I help
Speaker:podcasters. It's what I do. It's what I love to do for 20
Speaker:years and I can't wait to see what we're going to do together. So
Speaker:take care. If you're on the east coast, stay warm,
Speaker:be cool. We're all being cool, whether we want to be or not.
Speaker:And class is dismissed. If you like the show,
Speaker:please share it with a friend. If you like the show,
Speaker:pretty, pretty please share it with a friend right now
Speaker:and that's what Jeremy found out. Except his name's not Jeremy.
Speaker:It's Jan. And if you're thinking, this is
Speaker:not a blooper, this is. This is future Dave. If you thought
Speaker:today's interview sounded a little weird, long story short, we
Speaker:ended up using Zoom as a backup, and so.
Speaker:And we didn't have separate channels. I really wasn't set up for this. And when
Speaker:our first ring kind of went down, I'm like, let's just
Speaker:use Zoom. And later, I was like, yeah, I should have taken time
Speaker:to fix that. But to me, it was listenable.
Speaker:You worked in Canton. I worked at Sidetracked, but
Speaker:I'm literally. Right up the street. I'm in Akron. Yeah.
Speaker:Wow. Okay. Yeah. I live in North Canton now, so I'm even closer to where
Speaker:you're at. I worked at Graphic Enterprises when they were in downtown Canton.
Speaker:Wow. Fifth in Maine, I think it was, if I remember. Yeah. Yep. I remember.
Speaker:My favorite was during hall of Fame week, and a woman got out of a
Speaker:cab. She was old and probably drunk. Pooped in the street,
Speaker:got back in the cab without wiping her butt because there's no
Speaker:toilet paper on the sidewalk. And took off in the cab. And we're
Speaker:all like, okay, that's in front of our company. Like, who?
Speaker:Like, are we drawing straws? How are we getting, like, who's going to figure out
Speaker:clean up the poop in front of the company? That is Canton in a
Speaker:nutshell, man. Yeah.