1 00:00:00,719 --> 00:00:03,269 Janice Porter: Hello, everyone, and welcome to this week's 2 00:00:03,269 --> 00:00:07,829 episode of relationships rule. I have a mazing guest with me 3 00:00:07,829 --> 00:00:10,949 today someone again, I think I met on LinkedIn, I'm not even 4 00:00:10,949 --> 00:00:15,359 sure if it was at a networking event online or not. But we did 5 00:00:15,359 --> 00:00:18,899 meet through LinkedIn, we had a zoom call, we hit it off right 6 00:00:18,899 --> 00:00:22,949 away. And I'm so excited to have her on my show. So first of all, 7 00:00:22,979 --> 00:00:25,469 welcome to the show, Aaron Marcus. 8 00:00:25,679 --> 00:00:29,009 Erin Marcus: Oh, thank you. I'm excited to be here. As much as 9 00:00:29,009 --> 00:00:32,699 I, LinkedIn makes me crazy. At the same time, I've met the most 10 00:00:32,699 --> 00:00:33,689 amazing people. 11 00:00:33,959 --> 00:00:36,929 Janice Porter: There you go. Exactly. Right. And I know that 12 00:00:36,929 --> 00:00:41,699 we are aligned in that we both we both think that relationships 13 00:00:41,699 --> 00:00:46,739 are key. And I just, I think I'd like my audience to know first 14 00:00:46,739 --> 00:00:50,099 from you, I was going to read a little bit about your company's 15 00:00:50,429 --> 00:00:53,609 conquer your business and all of that good stuff. But tell me how 16 00:00:53,609 --> 00:00:54,689 you got here, at least. 17 00:00:55,950 --> 00:00:57,420 Erin Marcus: Because origin story 18 00:00:58,470 --> 00:01:01,740 Janice Porter: in a way, because I got a sense from reading your 19 00:01:01,740 --> 00:01:08,700 bio, that that you were one of those problem children in school 20 00:01:08,730 --> 00:01:12,960 that you didn't like, probably ADHD or something like that, 21 00:01:12,960 --> 00:01:15,870 where you were so busy wanting to do things that you want to be 22 00:01:15,870 --> 00:01:18,900 active, they couldn't sit still in a desk, I kind of got that 23 00:01:18,900 --> 00:01:20,760 sense. I don't know how that 24 00:01:22,350 --> 00:01:25,230 Erin Marcus: I don't even know that it's ADHD. I was bored and 25 00:01:25,230 --> 00:01:29,910 had other things to do. Yeah, I was a total problem child. But 26 00:01:29,910 --> 00:01:33,330 at the same time, basically, if you look at my high school, I 27 00:01:33,330 --> 00:01:39,390 didn't go. But I aced all the tests, which back in the 70s and 28 00:01:39,390 --> 00:01:41,910 80s. Before they tracked everything you did online meant 29 00:01:41,910 --> 00:01:45,240 you graduated Chicago public schools, because I aced all the 30 00:01:45,240 --> 00:01:47,790 tests because the books were interesting. I'd read the books. 31 00:01:48,270 --> 00:01:51,390 I remember what I did listen, but by high school, eight other 32 00:01:51,390 --> 00:01:57,150 things to do. I'm not good things. That came later, by 33 00:01:57,150 --> 00:02:00,660 senior year of high school, I was honestly working 60 hours a 34 00:02:00,660 --> 00:02:05,070 week. Oh, your high school. I was just working in a pharmacy, 35 00:02:05,070 --> 00:02:12,360 I was a pharmacy. Okay. It's making me and surviving. And the 36 00:02:12,360 --> 00:02:15,930 hysterical part is I was a pharmacy technician, which meant 37 00:02:15,930 --> 00:02:21,810 I was, you know, distributing drugs, both legally and it is 38 00:02:21,810 --> 00:02:25,950 what it is. But it's not the scary version that you see now. 39 00:02:25,980 --> 00:02:31,080 Right? It was a little bit more innocent version of it. But what 40 00:02:31,080 --> 00:02:36,270 I've always done is been very, very self reliant. So I wasn't 41 00:02:36,270 --> 00:02:38,940 one of those kids who always knew what I wanted to do, and 42 00:02:38,940 --> 00:02:45,210 then set out to do it. But I did always know that if I wanted to 43 00:02:45,210 --> 00:02:48,600 have something, I had to do it myself. I think that's a big ad. 44 00:02:48,600 --> 00:02:51,840 You know, that's a big Gen X thing anyway, right? If I wanted 45 00:02:51,840 --> 00:02:56,460 to do something, I could do it myself. And in high school, I 46 00:02:56,580 --> 00:03:01,110 wanted to live on my own terms. I didn't want to go to school. 47 00:03:01,110 --> 00:03:03,690 So I earned a living so I could live on my own terms. Right. 48 00:03:03,840 --> 00:03:06,660 College became more interesting. I literally went to college to 49 00:03:06,660 --> 00:03:09,570 get out of the house. And by the way, before we get all dramatic, 50 00:03:09,570 --> 00:03:12,390 my mother and I have a great relationship, right. But at the 51 00:03:12,390 --> 00:03:17,700 time part of my part, me part her, I really did go to college 52 00:03:17,700 --> 00:03:20,100 to get out of the house because they didn't know what else to do 53 00:03:20,100 --> 00:03:20,850 next. 54 00:03:21,120 --> 00:03:22,650 Janice Porter: Do you grew up in Chicago, right? I 55 00:03:22,650 --> 00:03:25,500 Erin Marcus: grew up in Chicago. Yeah. And college got more 56 00:03:25,500 --> 00:03:28,890 interesting. Right college got more interesting. So I got good 57 00:03:28,890 --> 00:03:32,220 grades there because now it was more engaging. And the topics 58 00:03:32,220 --> 00:03:36,330 were more challenging. And, and that was what it was. And the 59 00:03:36,330 --> 00:03:43,080 rest of my life really has been do a good job so that the next 60 00:03:43,080 --> 00:03:47,310 opportunity opened up for me, it wasn't setting my again, it 61 00:03:47,310 --> 00:03:50,190 wasn't me setting out to do this one thing that I was interested 62 00:03:50,190 --> 00:03:54,150 in. I'm interested in so many different things. But that 63 00:03:54,540 --> 00:03:58,320 independence as Gen X, you know that we grew up with the knowing 64 00:03:58,320 --> 00:04:01,860 that if I wanted something I had to provide it for myself. The 65 00:04:01,950 --> 00:04:10,410 undying drive to learn I just cannot cannot stop. I know. 66 00:04:11,070 --> 00:04:14,460 periodicity. I'm the weird person that reads all the signs 67 00:04:14,460 --> 00:04:15,330 at the museum. 68 00:04:15,509 --> 00:04:19,259 Janice Porter: I do that too. Yeah. rules in the game to 69 00:04:19,769 --> 00:04:23,639 Erin Marcus: know because I don't follow any rules. Here 70 00:04:23,639 --> 00:04:29,009 what they are. Yeah, no, that's another thing I never you know, 71 00:04:29,009 --> 00:04:35,579 if you mix this drive to learn with truly a Midwestern good 72 00:04:35,579 --> 00:04:40,259 work ethic because like I said, I work 60 hours a week as a 17 73 00:04:40,259 --> 00:04:46,859 year old right? I'm with not thinking the rules applied to 74 00:04:46,859 --> 00:04:50,039 me. I just really didn't I don't mean that in a chip on my 75 00:04:50,039 --> 00:04:56,159 shoulder way. I just they didn't. They never have but you 76 00:04:57,510 --> 00:04:59,220 Janice Porter: for quite a long time, weren't you? I 77 00:04:59,220 --> 00:05:03,660 Erin Marcus: did but I wouldn't looking back now, looking back, 78 00:05:03,930 --> 00:05:13,200 I realize my success and delivering allowed me a breath 79 00:05:13,200 --> 00:05:18,150 of freedom, even in corporate, that's probably not normal. It's 80 00:05:18,150 --> 00:05:23,040 probably not average. In the last job that I had before I 81 00:05:23,040 --> 00:05:26,940 went out on my own. I was there for 12 years. And I oh my god, 82 00:05:26,940 --> 00:05:30,750 like, I realized now I was really, really allowed to be an 83 00:05:30,780 --> 00:05:35,730 intrapreneur. I did, I mean, I created an entire department, we 84 00:05:35,730 --> 00:05:39,090 I helped change the entire business model, I was brought 85 00:05:39,090 --> 00:05:43,350 into rooms that were so above my paygrade. And it really goes 86 00:05:43,350 --> 00:05:47,460 back to this work ethic, do a good job, take complete personal 87 00:05:47,460 --> 00:05:50,910 responsibility, because you I have zero entitlement, there's 88 00:05:50,910 --> 00:05:54,300 nothing that's going to be handed to me. And that opened 89 00:05:54,300 --> 00:05:58,260 the next opportunity. And I also think the intrinsic thing about 90 00:05:58,260 --> 00:06:03,330 I actually like people, I love learning about people, and 91 00:06:03,330 --> 00:06:05,700 figuring out why they do what they do, so that I can do a 92 00:06:05,700 --> 00:06:08,670 better job at what I'm doing. And, you know, again, looking 93 00:06:08,670 --> 00:06:17,070 back the skill I needed to grow up self reliant in Chicago 94 00:06:17,070 --> 00:06:22,350 public schools, with people from 22 different countries, which 95 00:06:22,350 --> 00:06:25,320 means nobody knows how to communicate with each other, are 96 00:06:25,320 --> 00:06:29,280 the exact same skills that allowed me to be so flexible in 97 00:06:29,280 --> 00:06:34,050 my corporate life. And it just all, you know, this crazy 98 00:06:34,050 --> 00:06:37,890 background that at the time didn't seem like it made sense 99 00:06:37,890 --> 00:06:42,840 at all. Right? It just comes together to go, Okay, this is 100 00:06:42,840 --> 00:06:45,060 why I'm doing what I'm doing. 101 00:06:45,420 --> 00:06:48,450 Janice Porter: So when you were you went from corporate, I think 102 00:06:48,480 --> 00:06:51,780 was Do you consider your franchise piece part of 103 00:06:51,780 --> 00:06:53,310 corporate? Or was that the No, 104 00:06:53,310 --> 00:06:56,190 Erin Marcus: oh, God? No, I call it jumping halfway off the 105 00:06:56,190 --> 00:07:01,050 cliff. Okay. So, right. So I had my job, and we fool ourselves 106 00:07:01,050 --> 00:07:03,750 into thinking that our paycheck is secure. Because we have a 107 00:07:03,750 --> 00:07:07,920 job. That's, you know, we know better now, truthfully. But so I 108 00:07:07,920 --> 00:07:11,310 had a job at a great job, by the way, with great, amazing people. 109 00:07:11,610 --> 00:07:14,760 But I got to my late 30s, early 40s, and I'm like, There's got 110 00:07:14,760 --> 00:07:17,460 to be something else. Right, you hit you start thinking about 111 00:07:17,460 --> 00:07:22,290 things differently. And so the first leap I took was purchasing 112 00:07:22,290 --> 00:07:26,490 a franchise. And it wasn't a physical franchise, like it was 113 00:07:26,520 --> 00:07:30,810 a it wasn't like a subway or something where there's a 114 00:07:31,320 --> 00:07:35,220 vocation to it, it was a service. And again, it was kind 115 00:07:35,220 --> 00:07:37,470 of a baby franchise, it was only been there for a couple of 116 00:07:37,470 --> 00:07:42,450 years. So I had this mixture of a framework of what it was that 117 00:07:42,450 --> 00:07:48,630 we did. So I didn't have to invent what we did. But I had so 118 00:07:48,630 --> 00:07:54,240 much room to create, how we did it, how we marketed it was not a 119 00:07:54,270 --> 00:07:57,240 step 123 So it was a really good mixture for me, 120 00:07:57,779 --> 00:08:00,869 Janice Porter: I can see that it would be because you wouldn't, I 121 00:08:00,869 --> 00:08:05,129 can't imagine you having like a box type of like, military ties 122 00:08:05,129 --> 00:08:07,649 where everything has to be done the same? Yeah, 123 00:08:08,129 --> 00:08:12,779 Erin Marcus: I don't play I can't do things, like more than 124 00:08:12,779 --> 00:08:17,879 three times. And it's a problem. I mean, the problem with men the 125 00:08:17,879 --> 00:08:19,199 problem, like, 126 00:08:19,500 --> 00:08:22,740 Janice Porter: Oh, that's funny. So, franchise, I think you ended 127 00:08:22,740 --> 00:08:25,500 up becoming a trainer for other franchisees, right, 128 00:08:25,500 --> 00:08:29,220 Erin Marcus: yeah, because again, the drive to succeed God 129 00:08:29,220 --> 00:08:31,350 only knows where they're at. We really can't say I don't know 130 00:08:31,350 --> 00:08:35,550 where it comes from, it comes from that self determinating you 131 00:08:35,550 --> 00:08:39,750 know, I want to have that self determining strength or 132 00:08:39,750 --> 00:08:45,690 opportunity, flexibility, work ethic, lack of attention span, 133 00:08:45,990 --> 00:08:47,550 ridiculous bandwidth. 134 00:08:51,570 --> 00:08:55,050 Janice Porter: Identify because, I mean, I, I was, I was a school 135 00:08:55,050 --> 00:08:59,070 teacher in my first life and that in the public school system 136 00:08:59,130 --> 00:09:04,350 is very bureaucratic. And I can't do the point even that 137 00:09:04,380 --> 00:09:07,920 when you go in the lunchroom every day with the same people 138 00:09:07,920 --> 00:09:11,340 the same teachers the same support so God forbid if you sat 139 00:09:11,340 --> 00:09:14,070 in the wrong seat in the lunchroom, like I couldn't do 140 00:09:14,070 --> 00:09:16,680 that for so I had to get out so 141 00:09:16,979 --> 00:09:21,239 Erin Marcus: I have to be free i can't handle the rules of who 142 00:09:21,299 --> 00:09:25,529 tell you know who I need to be don't need to be with I can't I 143 00:09:25,529 --> 00:09:27,329 wasn't even like that in high school. I think one of the 144 00:09:27,329 --> 00:09:31,409 benefits of going to a high school with people literally 145 00:09:31,439 --> 00:09:34,079 immigrants nobody spoke English from 22 Different countries is 146 00:09:34,079 --> 00:09:36,809 no one had any money. Yeah, everyone was just trying to 147 00:09:36,809 --> 00:09:41,429 survive and so I never had that click experience that you see in 148 00:09:41,429 --> 00:09:42,119 the movies. 149 00:09:44,309 --> 00:09:48,899 Janice Porter: Yeah. So okay, so from Franchise the franchise 150 00:09:48,899 --> 00:09:54,149 world, then you made the leap out to the name of your company 151 00:09:54,149 --> 00:09:55,589 now is yes, 152 00:09:55,620 --> 00:09:57,810 Erin Marcus: that's totally right. Because what happened 153 00:09:57,810 --> 00:10:01,710 was, so the franchise was The subject matter of the franchise 154 00:10:01,710 --> 00:10:03,870 the work that we did was working with families with aging 155 00:10:03,870 --> 00:10:04,470 parents. 156 00:10:04,710 --> 00:10:11,910 Janice Porter: Okay. Oh, if your time? Well, um, there was a lot 157 00:10:11,910 --> 00:10:14,520 of people I know that got into rural too soon. 158 00:10:15,000 --> 00:10:18,750 Erin Marcus: Yeah, well, I want to say, I was on the cusp of it, 159 00:10:18,750 --> 00:10:22,770 because when I started the franchise, it was amazing. And I 160 00:10:22,770 --> 00:10:26,280 did get that business to the top 10 out of 200 franchises in 161 00:10:26,280 --> 00:10:29,430 about 18 months. Hence, like what you said the franchisor 162 00:10:29,430 --> 00:10:32,730 would hire me to help, you know, grow new franchises and train 163 00:10:32,730 --> 00:10:37,620 them. What happened is six years later, within about six years 164 00:10:37,620 --> 00:10:43,200 later, when I left and I closed my office, you had a situation, 165 00:10:43,260 --> 00:10:46,440 a two fold situation where there's no barrier to entry in 166 00:10:46,440 --> 00:10:49,440 that industry. There's zero barrier to entry in that 167 00:10:49,440 --> 00:10:53,220 industry. And at the same time, the estate liquidation side of 168 00:10:53,220 --> 00:10:56,580 that business that was originally helping pay for the 169 00:10:56,580 --> 00:11:00,570 services, right, the state sales and the resale side of that 170 00:11:00,570 --> 00:11:04,560 business had gone completely bust. Nobody was buying us 171 00:11:04,560 --> 00:11:07,380 things anymore, you had an oversupply of stuff and an 172 00:11:07,410 --> 00:11:11,220 absolute lack of demand for that stuff. And when you put those 173 00:11:11,220 --> 00:11:13,620 things together with the fact that I was in the city of 174 00:11:13,620 --> 00:11:17,250 Chicago, where they were raising the minimum wage, the taxes were 175 00:11:17,250 --> 00:11:21,660 going up, workers comp was going up, and 90% of my competition 176 00:11:21,660 --> 00:11:24,360 was working under the table while I was running a legitimate 177 00:11:24,360 --> 00:11:29,310 business, when you put all that together. And at the same time. 178 00:11:30,840 --> 00:11:33,330 I'm talking at my cheat, you know, when it's my turn as the 179 00:11:33,330 --> 00:11:36,690 entrepreneurs at the chamber to take my turn and talk about my 180 00:11:36,690 --> 00:11:40,050 business. The people are going, yeah, yeah, we know you have 181 00:11:40,050 --> 00:11:43,200 that business. But why are you making money? How are you doing 182 00:11:43,200 --> 00:11:47,640 that? Your business growing, the thing that people wanted from 183 00:11:47,640 --> 00:11:51,960 me, wasn't what my business did. It was what I knew how to do, 184 00:11:51,960 --> 00:11:55,080 because of my corporate experience, my MBA that I had 185 00:11:55,080 --> 00:11:59,880 eventually gotten right. And so after a while you decide, Okay, 186 00:12:00,630 --> 00:12:03,870 do I want to stay over here where the logistics of the 187 00:12:03,870 --> 00:12:07,650 business are a nightmare? The profit margins are horrendous. 188 00:12:07,800 --> 00:12:10,980 The trauma that my clients are going through is creating 189 00:12:10,980 --> 00:12:14,910 caregiver burnout for me, there's right there's just so 190 00:12:14,910 --> 00:12:18,720 much trauma and problems, or let's see, I know how to grow 191 00:12:18,720 --> 00:12:21,690 businesses. I have an MBA in marketing, I have a corporate C 192 00:12:21,690 --> 00:12:24,930 suite background, I know business strategy. That's where 193 00:12:24,930 --> 00:12:28,590 I'm actually helping people. I don't know which way do you want 194 00:12:28,590 --> 00:12:34,950 to go? And kind of like, you know, before we hit record, we 195 00:12:34,950 --> 00:12:37,380 were talking about how the beauty of entrepreneurs that 196 00:12:37,380 --> 00:12:39,990 it's been a good five years since I've even interacted with 197 00:12:39,990 --> 00:12:45,120 someone I don't like. The other piece of that puzzle is this 198 00:12:45,120 --> 00:12:49,110 business. And the way that I've created this business has 199 00:12:49,110 --> 00:12:54,990 allowed me to make my job. Interestingly enough, more and 200 00:12:54,990 --> 00:12:59,460 more narrow, so that the only thing I do are my favorite 201 00:12:59,460 --> 00:13:05,010 things that I'm great at smart. Write my favorite things that 202 00:13:05,010 --> 00:13:09,630 I'm great at in delivery to the clients and in service of 203 00:13:09,630 --> 00:13:13,860 growing the business, hire people who only work in their 204 00:13:13,860 --> 00:13:17,250 genius zone. And the things they're amazing at that they 205 00:13:17,250 --> 00:13:20,790 love doing complementary to each other. Right? 206 00:13:20,880 --> 00:13:24,510 Janice Porter: That's smart. And so I read somewhere in one of 207 00:13:24,510 --> 00:13:30,660 the things I got about you that you had a year though, in 2018 208 00:13:30,690 --> 00:13:34,350 That was you called your failure year. And then in less than two 209 00:13:34,350 --> 00:13:38,250 years, you went from calling yourself the number one pinball 210 00:13:38,340 --> 00:13:42,060 and barely making any money to multiple six business six 211 00:13:42,060 --> 00:13:45,630 figures in your business and having fun so you're not 212 00:13:45,630 --> 00:13:49,050 stressed out because you've got a good team around you. You're 213 00:13:49,050 --> 00:13:53,400 doing what you love to do. What happened? What what? 214 00:13:53,610 --> 00:13:55,200 Erin Marcus: Yeah, explain that. 215 00:13:56,760 --> 00:13:57,930 Janice Porter: Great marketing. So 216 00:14:00,179 --> 00:14:04,979 Erin Marcus: what the heck, what really happened is I 217 00:14:04,979 --> 00:14:09,149 underestimated how even though I know business and I know 218 00:14:09,149 --> 00:14:14,399 marketing and I know strategy, I really underestimated how not 219 00:14:14,399 --> 00:14:19,859 having even the external framework of a franchise brand 220 00:14:20,339 --> 00:14:27,989 was going to affect Aaron the human and how I could close a $3 221 00:14:27,989 --> 00:14:32,399 million deal as my parting gift to corporate how I can be how I 222 00:14:32,399 --> 00:14:35,639 can be running a half million dollar franchise when the next 223 00:14:35,639 --> 00:14:40,889 person below me isn't like 35k And yet when it was the flag in 224 00:14:40,889 --> 00:14:45,479 the ground with my name on it and my picture on it, it really 225 00:14:45,479 --> 00:14:49,799 fell apart for a year because I couldn't figure out what I 226 00:14:49,799 --> 00:14:53,729 wanted it to be. I wanted you know that's where that loving at 227 00:14:53,729 --> 00:14:58,169 different things kind of hurt me for a while. And very kind 228 00:14:58,169 --> 00:15:03,779 person who did has renamed errands, your failure to Aaron 229 00:15:03,779 --> 00:15:09,929 zero of reflection. Thank you for that. But it took me about a 230 00:15:09,929 --> 00:15:15,479 year a little over a year to get my feet underneath me. Because I 231 00:15:15,479 --> 00:15:18,479 leave before I look, that's just my personality and I leave 232 00:15:18,479 --> 00:15:24,089 before I look. And so that year that it took me to figure out 233 00:15:24,089 --> 00:15:27,179 what is it that I'm great at doing? What is it that I love 234 00:15:27,179 --> 00:15:30,899 doing? Who is it that I want to do it for, and putting the ducks 235 00:15:30,899 --> 00:15:36,629 in a row enough. But again, once you figure that out, if you 236 00:15:36,629 --> 00:15:41,279 stick with it, that's how you can launch and leverage very 237 00:15:41,279 --> 00:15:42,929 quickly. So what 238 00:15:42,930 --> 00:15:45,060 Janice Porter: if you love more than one thing? 239 00:15:46,559 --> 00:15:50,519 Erin Marcus: Not everything you do has to make your money. Okay, 240 00:15:50,549 --> 00:15:54,719 this is a really big problem I am watching happen today I have 241 00:15:54,719 --> 00:16:01,739 this conversation all the time. Not everything you love doing 242 00:16:01,739 --> 00:16:04,559 has to make you money. I volunteer with wildlife rescue. 243 00:16:05,249 --> 00:16:08,789 I sit in the dirt in my yard and garden. I don't need a side 244 00:16:08,789 --> 00:16:10,469 hustle for either of those things. 245 00:16:11,160 --> 00:16:14,490 Janice Porter: No, but if business wise, you know, you 246 00:16:14,490 --> 00:16:19,590 have two or three lanes that you that you go in that they all 247 00:16:19,590 --> 00:16:21,720 kind of go together. If they go 248 00:16:21,720 --> 00:16:25,170 Erin Marcus: together, that's fine. Okay, if they go together, 249 00:16:25,170 --> 00:16:29,040 that's fine. If they go together, then what this that, 250 00:16:29,040 --> 00:16:32,280 honestly, is what a lot of my clients have they have like two 251 00:16:32,280 --> 00:16:35,550 or three things that in their mind are completely separate. 252 00:16:35,970 --> 00:16:39,840 But truthfully, if we can find what I call the umbrella, that's 253 00:16:39,840 --> 00:16:43,800 what I got. Yeah. So your umbrella? Yeah, we can sign the 254 00:16:43,800 --> 00:16:48,510 umbrella then there's absolutely no problem having more than one 255 00:16:48,510 --> 00:16:51,960 aspect, like when I talk about multiple streams of income, 256 00:16:53,040 --> 00:16:55,950 build multiple streams of income in a way that doesn't confuse 257 00:16:55,950 --> 00:17:00,540 the marketplace. That makes sense. Right? I'll give you I'll 258 00:17:00,540 --> 00:17:04,770 give you an example. In my business, when I started out 259 00:17:04,770 --> 00:17:07,890 coaching and coaching, and we added coaching and consulting, 260 00:17:07,890 --> 00:17:10,950 which is a little bit different. But then I saw a really big gap 261 00:17:10,950 --> 00:17:13,260 in the marketplace of implementing on what I was 262 00:17:13,260 --> 00:17:16,260 teaching people. It was a really big gap in the marketplace. 263 00:17:16,860 --> 00:17:19,170 Because we would have these great conversations. But when 264 00:17:19,170 --> 00:17:22,440 they would go to do the things. They didn't have my team, they 265 00:17:22,440 --> 00:17:24,570 didn't have my background, they didn't know they were already 266 00:17:24,570 --> 00:17:28,110 out of hours in the day and days in the week. So this year, we 267 00:17:28,110 --> 00:17:31,680 added that. And there's four or five different things now where 268 00:17:31,680 --> 00:17:35,370 we will do it with you and for you, instead of just teaching 269 00:17:35,370 --> 00:17:39,450 you how to do it. That's an umbrella it goes together. Yeah, 270 00:17:39,510 --> 00:17:44,250 Janice Porter: that makes sense. I don't know whether I saw this 271 00:17:44,250 --> 00:17:50,670 in yours or not. How do you feel about? Yeah, I did see it here. 272 00:17:50,850 --> 00:17:53,970 Because you say something about, you know, there's no such thing 273 00:17:53,970 --> 00:17:58,470 as a single funnel that will earn your course with just one 274 00:17:58,470 --> 00:18:03,060 email, just do this one thing, just just just you that kind of 275 00:18:03,390 --> 00:18:04,200 fits with what we 276 00:18:04,200 --> 00:18:07,710 Erin Marcus: were just talking about. I mean, and so I call 277 00:18:07,710 --> 00:18:13,500 those instant haptics. And it's not Do not get me wrong, it is 278 00:18:13,500 --> 00:18:17,430 not that the tactic is wrong. Correct. Okay, in and of itself, 279 00:18:17,430 --> 00:18:22,830 most of these tactics have value. But if you run your 280 00:18:22,830 --> 00:18:27,360 business and are growing your business, starting at step one, 281 00:18:28,410 --> 00:18:32,730 you become susceptible to believing one of these instance, 282 00:18:32,730 --> 00:18:36,060 haptics will solve all your problems. And this is exactly 283 00:18:36,060 --> 00:18:41,160 what I do with my clients, we have to start at step four. And 284 00:18:41,160 --> 00:18:44,850 step four for me, like if we create my funnel, my version of 285 00:18:44,850 --> 00:18:51,000 a funnel. Step four is a business that's on solid 286 00:18:51,000 --> 00:18:54,180 footing. We have good offers, we know what we're doing, and we 287 00:18:54,180 --> 00:18:57,240 know who we're doing it for, and we know how to talk about it. 288 00:18:57,660 --> 00:19:01,710 That's Step four, that's the foundation that you have to 289 00:19:01,710 --> 00:19:06,690 start with that first. And then based on that information based 290 00:19:06,690 --> 00:19:09,900 on what you know, you want to grow. And by the way, knowing 291 00:19:09,900 --> 00:19:13,290 what you want to grow is not $1 amount, that's only one piece of 292 00:19:13,290 --> 00:19:15,900 it, because there's a million different ways to make a million 293 00:19:15,900 --> 00:19:19,620 dollars. So we have to know what is it that you're trying to 294 00:19:19,620 --> 00:19:24,480 grow? And then then we go back to step one, and we look at what 295 00:19:24,480 --> 00:19:28,080 are the marketing strategies that we need to have to grow the 296 00:19:28,080 --> 00:19:34,140 audience that most people don't do the work before they go out 297 00:19:34,140 --> 00:19:38,880 to work. They don't set their foundation. They just go well, I 298 00:19:38,880 --> 00:19:43,590 want a million dollar business. That's as far as they get. And 299 00:19:43,590 --> 00:19:47,400 then they go looking for tactics that'll get them there. And 300 00:19:47,430 --> 00:19:50,820 again, it's not that that tactic is necessarily wrong, but it 301 00:19:50,820 --> 00:19:54,240 might not be right for your strengths. It might not be right 302 00:19:54,240 --> 00:19:57,750 for your business. And that's the other piece of it. We buy 303 00:19:57,750 --> 00:20:01,020 into these Institue optics and then And when they don't work 304 00:20:01,020 --> 00:20:04,620 for us, because they have us believing we need to do 305 00:20:04,620 --> 00:20:09,480 something we absolutely hate doing. We feel like a bigger 306 00:20:09,480 --> 00:20:12,210 failure because their marketing will have us thinking it's 307 00:20:12,210 --> 00:20:14,580 working for everybody but us. Yeah. And 308 00:20:14,580 --> 00:20:19,320 Janice Porter: that's, that's the kind of pull me push you 309 00:20:19,320 --> 00:20:24,870 thing around, is I know, the marketing is so good, that they 310 00:20:24,870 --> 00:20:28,200 hook you in with something that isn't you. 311 00:20:28,590 --> 00:20:30,780 Erin Marcus: Right? And it's not their fault, by the way. No, I 312 00:20:30,780 --> 00:20:33,540 know, I know. Right? Their marketing is good, because they 313 00:20:33,540 --> 00:20:35,700 did their work. That's right. That's right. 314 00:20:35,730 --> 00:20:37,530 Janice Porter: But it's not necessarily going to work for 315 00:20:37,530 --> 00:20:41,130 you. So not necessarily gonna work for you. I do understand 316 00:20:41,130 --> 00:20:47,130 that, that you think as I do, that, networking, building 317 00:20:47,130 --> 00:20:51,300 relationships, networking, let me say networking done properly. 318 00:20:52,050 --> 00:20:56,310 And building relationships is something that that is key to 319 00:20:56,310 --> 00:20:59,970 growing your business, more than one sort of funnel, so to speak. 320 00:21:00,240 --> 00:21:03,210 Right? Can you speak to that, from your perspective, 321 00:21:03,300 --> 00:21:05,430 Erin Marcus: I've started to phrase this a little 322 00:21:05,430 --> 00:21:11,640 differently, because just to hit this home even harder. Don't 323 00:21:11,640 --> 00:21:16,920 confuse networking with building your network. I think people see 324 00:21:16,950 --> 00:21:21,420 right like, people, I'm going tomorrow. In fact, I'm going to 325 00:21:21,420 --> 00:21:23,790 a networking luncheon in downtown Chicago, I'm really 326 00:21:23,790 --> 00:21:25,650 looking forward to it. They always have a great speaker, 327 00:21:25,650 --> 00:21:28,800 they always have great people, they always have great food. But 328 00:21:28,890 --> 00:21:34,350 networking is different than building my network. So one of 329 00:21:34,350 --> 00:21:38,970 the things I ask people is, who's in your phone? Yeah. Who 330 00:21:38,970 --> 00:21:43,350 is your actual network? Who do you have? That will answer your 331 00:21:43,350 --> 00:21:47,730 DM? Who do you know that when you need a trusted resource, or 332 00:21:47,730 --> 00:21:52,110 your next client that you can reach out to I used to say call 333 00:21:52,110 --> 00:21:54,420 but let's face it, I only answer the phone. If it's my mother at 334 00:21:54,420 --> 00:21:58,380 this point. Nobody else calls me everyone else, just text or DMS 335 00:21:58,620 --> 00:22:03,420 rate. But who is in your network versus networking? Now they're 336 00:22:03,420 --> 00:22:09,960 both very important. So I now from being more involved with 337 00:22:10,080 --> 00:22:15,840 seven figure businesses. Networking is brand awareness. 338 00:22:16,050 --> 00:22:20,460 Building your network is relationship based. 339 00:22:21,540 --> 00:22:24,810 Janice Porter: And you got to do both. Yeah, you do. Yeah. That 340 00:22:24,810 --> 00:22:30,510 makes total sense. I love it. So you have a saying in your 341 00:22:30,510 --> 00:22:34,530 business, your tagline being charged, take action, get 342 00:22:34,530 --> 00:22:39,030 results. That speaks to you. So well. I love it. And you have a 343 00:22:39,030 --> 00:22:41,880 podcast as well tell me tell my audience the name of your 344 00:22:41,880 --> 00:22:42,690 Podcast, the 345 00:22:42,690 --> 00:22:46,200 Erin Marcus: podcast is called ready yet, right? That's right. 346 00:22:46,200 --> 00:22:48,960 The tagline is, you'll never do it. It takes until you become 347 00:22:48,960 --> 00:22:53,010 the person it takes to do it reflecting back on my year that 348 00:22:53,010 --> 00:22:56,640 I had to figure out who I needed to be in order to do the things 349 00:22:56,640 --> 00:22:57,720 that I wanted to do. 350 00:22:58,020 --> 00:23:00,600 Janice Porter: What do you what do you love about podcasting? 351 00:23:01,139 --> 00:23:04,049 Erin Marcus: Oh, my God, the relationship right? Here's, 352 00:23:04,409 --> 00:23:08,129 truthfully except for this monthly luncheon. That gives me 353 00:23:08,159 --> 00:23:11,339 a reason I have to like get fully dressed, not just upper 354 00:23:11,339 --> 00:23:15,089 half dressed and get out of my house. The only way I'm 355 00:23:15,089 --> 00:23:20,099 currently networking is by podcasting. Because think of it 356 00:23:20,099 --> 00:23:23,819 this way, by the time we have a connect call, and you are on my 357 00:23:23,819 --> 00:23:27,989 podcast, and I am on your podcast, we have now spent a 358 00:23:27,989 --> 00:23:33,989 really good two and a half hours together easily. And it's such a 359 00:23:33,989 --> 00:23:38,459 great like, we know if we're each other's people. I know 360 00:23:38,459 --> 00:23:42,029 right? We know so much about each other personality, not just 361 00:23:42,269 --> 00:23:48,209 personals. Yeah. And I love the truthfulness in the real story. 362 00:23:48,209 --> 00:23:52,709 And I also really the thing I like about podcasting is the 363 00:23:52,709 --> 00:23:57,299 more truthfulness of it, at least who I choose as my guests. 364 00:23:57,629 --> 00:24:03,629 Because marketing is what you do to grow awareness of your 365 00:24:03,629 --> 00:24:07,529 business and inspire your audience to become your clients. 366 00:24:08,429 --> 00:24:13,649 But we all know, marketing is not the reality of everything 367 00:24:13,649 --> 00:24:17,519 you're experiencing as a business owner. And there is 368 00:24:17,519 --> 00:24:21,539 such a needed safe space for sharing the truth of the 369 00:24:21,539 --> 00:24:24,569 entrepreneurial journey. Like you heard me say, I went from 370 00:24:24,569 --> 00:24:27,989 multiple six figures in corporate to tap 10 out of 200 371 00:24:28,019 --> 00:24:34,259 in my franchise to $11,000 which if you've ever had a business 372 00:24:34,439 --> 00:24:38,819 $11,000 Gross is not a positive number net by the end of the 373 00:24:38,819 --> 00:24:45,179 year. Right. And so to be able to share the reality of it with 374 00:24:45,179 --> 00:24:50,129 people because the Gary V's out there they're 20 Robbins, right. 375 00:24:50,429 --> 00:24:53,609 They have their purpose and I want you to be motivated by 376 00:24:53,609 --> 00:24:59,069 them. But they're so far removed from where most of us are it 377 00:24:59,069 --> 00:25:02,069 becomes hard to actually learn from that. 378 00:25:02,370 --> 00:25:04,860 Janice Porter: Well, it's funny, something you just said, though, 379 00:25:04,890 --> 00:25:08,610 reminds me of kind of the difference between Instagram, 380 00:25:08,820 --> 00:25:14,190 and some a little bit. And LinkedIn, because nothing on 381 00:25:14,190 --> 00:25:19,320 Instagram to me is real. And so you can if you choose to get to 382 00:25:19,320 --> 00:25:24,690 the realness of you, you know, and I have to say, my 383 00:25:24,690 --> 00:25:28,680 generation, I'm a little bit older than you, my generation is 384 00:25:28,680 --> 00:25:32,010 not as good at doing that as your generation then if I'm not 385 00:25:32,010 --> 00:25:36,450 Yeah, you know, it's it's harder to, to, you know, but I'm 386 00:25:36,450 --> 00:25:39,450 starting to give little bits of things that I talked about that 387 00:25:39,480 --> 00:25:44,160 I'm okay with. But the thing about it is that I know I 388 00:25:44,160 --> 00:25:47,190 digressed from what we were talking about, but oh, that, 389 00:25:47,610 --> 00:25:53,610 that when you when you start to build relationships by having 390 00:25:53,610 --> 00:25:56,790 these conversations, whether with the red.on, or not with the 391 00:25:56,790 --> 00:26:01,860 red.on It's just so much more real. I had a podcast, I want to 392 00:26:01,860 --> 00:26:05,070 share a little bit of a conversation I had yesterday 393 00:26:05,070 --> 00:26:11,220 with I was on this girl's podcast. And she and I had done 394 00:26:11,220 --> 00:26:14,760 a little training exchange. And so we've gotten to know each 395 00:26:14,760 --> 00:26:20,070 other that way as well. And I knew the first time I talked to 396 00:26:20,070 --> 00:26:22,920 her, she's a entrepreneur, true entrepreneur, she's got a couple 397 00:26:22,920 --> 00:26:27,330 of businesses, she's, she's a CPA, as well, as well. And 398 00:26:27,480 --> 00:26:30,090 bright young woman, I really was impressed with her. And I kept 399 00:26:30,090 --> 00:26:33,690 thinking about this other woman that I knew here that I really 400 00:26:33,690 --> 00:26:37,140 thought she should meet. So I had said to her after the first 401 00:26:37,140 --> 00:26:40,530 conversation, that I would love to introduce her to someone, but 402 00:26:40,530 --> 00:26:43,950 I needed to check first whether this person had the bandwidth 403 00:26:43,950 --> 00:26:47,520 was available to speak to her because that person was the 404 00:26:47,520 --> 00:26:51,630 person in my phone. And I don't want to just, you know, put 405 00:26:51,630 --> 00:26:54,540 together without asking. So anyway, that took a little bit 406 00:26:54,540 --> 00:26:57,540 of time, but it worked. And I did the introduction. And 407 00:26:57,540 --> 00:27:01,560 yesterday she said to me, oh my goodness, she said, I can't 408 00:27:01,560 --> 00:27:04,710 thank you enough for the introduction to this woman. She 409 00:27:04,710 --> 00:27:08,400 said, she's gonna be a lifelong friend, like, yeah, this woman 410 00:27:08,400 --> 00:27:12,690 was a true entrepreneur, who has done very well she was on 411 00:27:13,050 --> 00:27:16,140 Dragon's Den, which is the Canadian version of Shark Tank. 412 00:27:17,160 --> 00:27:19,980 Got a huge deal with her business. She's super 413 00:27:20,010 --> 00:27:23,910 successful. And anyway, it was just such a great feeling to 414 00:27:23,910 --> 00:27:24,870 make that happen. 415 00:27:25,050 --> 00:27:27,510 Erin Marcus: It's a great feeling. But you just said you 416 00:27:27,510 --> 00:27:32,850 just gave an example of the number one thing required to 417 00:27:32,850 --> 00:27:37,500 build your network. Give before you got if you want more 418 00:27:37,500 --> 00:27:42,540 referrals, give more referrals. If you want more partners give 419 00:27:42,570 --> 00:27:45,180 Janice Porter: give. Yeah, I didn't know why I wanted them to 420 00:27:45,180 --> 00:27:47,640 meet. But to me, it's, well, it's 421 00:27:47,640 --> 00:27:50,310 Erin Marcus: also not linear, right? You didn't do that show 422 00:27:50,310 --> 00:27:54,630 that she gave you a referral back, I will tell you that for 423 00:27:54,630 --> 00:27:59,490 about 75% of the people who are on their podcast, or they're on 424 00:27:59,490 --> 00:28:03,240 mine, some people it's not the right fit, but for at least 75%. 425 00:28:03,300 --> 00:28:06,270 I get them at least two more podcasts that they can record. 426 00:28:07,230 --> 00:28:08,280 That's how I network. 427 00:28:10,860 --> 00:28:13,980 Janice Porter: Well, and I just realized that that's something 428 00:28:13,980 --> 00:28:18,660 that I actually don't do enough of which I will today I will ask 429 00:28:18,660 --> 00:28:22,200 you afterwards, you know, and where do you need to me to do 430 00:28:22,200 --> 00:28:24,900 that? You know, but if you're not for networking, that makes 431 00:28:24,900 --> 00:28:25,740 sense. You're right. 432 00:28:26,070 --> 00:28:29,130 Erin Marcus: And one of the reasons one of the places it 433 00:28:29,130 --> 00:28:34,980 falls apart, it's amazing to me how many people when I say what 434 00:28:34,980 --> 00:28:37,440 do you need? Who do you need? What do you want? How can I help 435 00:28:37,440 --> 00:28:42,690 you have nothing? They have nothing as they don't know, 436 00:28:42,690 --> 00:28:47,010 they're unprepared for that. People want to help each other. 437 00:28:47,130 --> 00:28:51,600 We need us you need to have a prepared specific ask. 438 00:28:53,220 --> 00:28:58,860 Janice Porter: Okay, yeah, that's good to know. Right? In 439 00:28:58,890 --> 00:29:02,460 first impression, connections, you know, I know what to ask for 440 00:29:02,460 --> 00:29:06,120 and everything. But sometimes it's about really putting this 441 00:29:06,120 --> 00:29:11,430 thing into a system, right? Oh, yeah, absolutely. Absolutely. 442 00:29:11,490 --> 00:29:16,830 Um, before we wrap up, I do want to ask you a couple of questions 443 00:29:16,830 --> 00:29:22,170 off the grid, so to speak. Are you a reader or a listener or a 444 00:29:22,170 --> 00:29:23,430 video watcher? Where 445 00:29:23,430 --> 00:29:25,410 Erin Marcus: do you reader, a reader 446 00:29:25,440 --> 00:29:27,330 Janice Porter: real life books like touch and feel book? 447 00:29:27,930 --> 00:29:32,430 Erin Marcus: I love touch and feel books. I was the happiest 448 00:29:32,430 --> 00:29:36,060 person in the universe when the Kindle came out. Because I used 449 00:29:36,060 --> 00:29:40,350 to travel for my corporate job. And my biggest fear was being 450 00:29:40,350 --> 00:29:46,020 caught on an airplane with nothing to read. I can read we 451 00:29:46,020 --> 00:29:50,220 went on especially if it's like just fiction for you know. 452 00:29:51,660 --> 00:29:55,110 giggles and you know, entertainment. I went on 453 00:29:55,110 --> 00:29:58,800 vacation for seven days and I think I read eight books. Oh my 454 00:29:58,800 --> 00:30:02,970 goodness. I can just tear through, I can tear through 455 00:30:02,970 --> 00:30:08,430 things I can sit. Like as active increases, I can sit and tear 456 00:30:08,430 --> 00:30:12,090 through books. And were they all thick nonstick, those are just 457 00:30:12,090 --> 00:30:17,100 fiction for fun. My current pattern is nonfiction Business 458 00:30:17,220 --> 00:30:21,780 Growth books in the morning and fiction at night to chill out. 459 00:30:21,990 --> 00:30:25,290 You don't watch TV. Not I haven't watched TV in a while. 460 00:30:25,560 --> 00:30:30,000 Okay, I used to I'm not I am a big fan of TV. I even but what I 461 00:30:30,000 --> 00:30:34,020 learned is I don't actually watch TV. I look at it. I watch 462 00:30:34,020 --> 00:30:37,320 the same stupid stuff over and over and over. It's NCIS Los 463 00:30:37,320 --> 00:30:42,690 Angeles. And CBS NCIS New Orleans. Big Bang Theory. Yeah, 464 00:30:42,690 --> 00:30:46,650 now. That's it. That's like all I watch. And it's not it's 465 00:30:46,650 --> 00:30:50,970 because it's mindless. It's mindless. So I'm coming down 466 00:30:51,000 --> 00:30:52,050 while it's on. 467 00:30:52,860 --> 00:30:56,190 Janice Porter: Fair enough. Thanks for sharing that. And I 468 00:30:56,190 --> 00:31:00,180 know that you mentioned earlier in this my favorite piece that I 469 00:31:00,180 --> 00:31:03,000 like to ask everybody I know you mentioned curiosity, because you 470 00:31:03,000 --> 00:31:05,970 said you're a lifelong learner. And you're you thrive on that. 471 00:31:06,270 --> 00:31:11,400 So would you say that curiosity, in your opinion, is innate? Or 472 00:31:11,400 --> 00:31:14,910 learned? And then what is the most thing? What's the thing 473 00:31:14,910 --> 00:31:18,090 you're most curious about today? Gosh, 474 00:31:18,119 --> 00:31:21,239 Erin Marcus: I think it's nature and nurture. I think some people 475 00:31:21,239 --> 00:31:24,869 are more curious than others. I think a lack of curiosity stems 476 00:31:24,869 --> 00:31:28,859 from being taught fear and scarcity. Right? It takes a 477 00:31:28,859 --> 00:31:32,159 certain amount of courage to be curious, because people fear 478 00:31:32,159 --> 00:31:35,039 things that are different from them. And curiosity would just 479 00:31:35,039 --> 00:31:41,429 solve that problem. Right? So I think some of us are more 480 00:31:41,429 --> 00:31:46,769 naturally curious than others. And I think what leads to a lack 481 00:31:46,769 --> 00:31:50,099 of curiosity is fear and scarcity. What am I most right 482 00:31:50,099 --> 00:31:54,839 now I'm curious about plants and gardening. Yeah, I'm in the 483 00:31:54,839 --> 00:32:00,209 process of trying to, I don't know, get this whole patch of my 484 00:32:00,209 --> 00:32:03,089 garden to be better. I can't even I don't even know the word 485 00:32:03,089 --> 00:32:06,029 right to cultivate and so and the 486 00:32:06,030 --> 00:32:09,210 Janice Porter: song flowers or vegetables, 487 00:32:09,270 --> 00:32:12,510 Erin Marcus: that flowers, there's so much wildlife here. 488 00:32:12,510 --> 00:32:16,020 It would be an exercise in frustration to grow anything to 489 00:32:16,020 --> 00:32:19,710 eat and be gone before we got it. But I have a pollinator 490 00:32:19,710 --> 00:32:22,530 garden that I'm growing in the one sunny spot. I live in a 491 00:32:22,530 --> 00:32:25,530 wooded area. So we have one sunny spot, and I'm trying to do 492 00:32:25,560 --> 00:32:31,290 a pollinator garden and fix the soil. So currently very curious. 493 00:32:31,320 --> 00:32:32,490 Like that's what I want. That's 494 00:32:32,490 --> 00:32:34,920 Janice Porter: interesting, because my sister who lives in 495 00:32:34,920 --> 00:32:40,230 LA, she spent a lot more time out in her garden through COVID. 496 00:32:40,230 --> 00:32:47,460 And she did this whole project with creating mosaic tile tiles 497 00:32:47,460 --> 00:32:52,590 from it's amazing, but she also has an LA they have to have like 498 00:32:52,620 --> 00:32:57,270 cacti and things like that. Right. But she has she started 499 00:32:57,270 --> 00:33:00,480 learning about I think it's like the pollinator thing where the 500 00:33:00,570 --> 00:33:04,230 butterfly the caterpillars come and you're almost there and then 501 00:33:04,230 --> 00:33:07,770 the butterflies come and then they feed off the sin difference 502 00:33:07,770 --> 00:33:13,170 Erin Marcus: here is they freeze during in Chicago, right? I 503 00:33:13,170 --> 00:33:15,690 mean, I think for me, it's very much an aligned with the 504 00:33:15,690 --> 00:33:19,560 wildlife rescue that I did. And we're on an acre and a half year 505 00:33:19,560 --> 00:33:23,520 of a wooded lot. I've got every animal under the sun here. So it 506 00:33:23,520 --> 00:33:27,450 just and again, an acre and a half. I'm trying to create 507 00:33:27,450 --> 00:33:31,050 something that doesn't isn't going to add work, right? If 508 00:33:31,050 --> 00:33:31,710 enough work to 509 00:33:31,710 --> 00:33:34,950 Janice Porter: to create projects. I'm fascinating, 510 00:33:34,950 --> 00:33:38,850 actually. Well, Erin has been a delight. Thank you so much. 511 00:33:39,930 --> 00:33:43,680 Before you go two things, one, let my audience know and I will 512 00:33:43,680 --> 00:33:46,980 put it in the show notes how they can find you. And secondly, 513 00:33:47,010 --> 00:33:51,810 what's what's the one maybe business tip or, or favorite 514 00:33:51,810 --> 00:33:53,460 thing you'd like to share with my audience. 515 00:33:54,060 --> 00:33:56,580 Erin Marcus: So make it really easy to find me. It's all at 516 00:33:56,580 --> 00:33:59,790 conquer your business.com if you just go to conquer your 517 00:33:59,790 --> 00:34:03,930 business.com. The podcast is they're reaching these they're 518 00:34:03,930 --> 00:34:06,330 the socialists. They're the everything you need conquer 519 00:34:06,330 --> 00:34:09,570 business.com. And the one thing that has really been inspiring 520 00:34:09,570 --> 00:34:17,370 me. How can I put this like, be a little more brave? If I have 521 00:34:17,370 --> 00:34:22,560 to look back at why I didn't achieve things I wanted to 522 00:34:22,560 --> 00:34:24,780 achieve? It's never because I wasn't smart enough. It's never 523 00:34:24,780 --> 00:34:27,870 because I didn't work hard enough. And that is the same for 524 00:34:27,900 --> 00:34:29,760 99% of the people that I meet. 525 00:34:31,440 --> 00:34:34,230 Janice Porter: Just be more bold. Go do something that 526 00:34:34,230 --> 00:34:38,970 scares you. Yeah, that's great advice. Thanks, Erin. Thank you 527 00:34:38,970 --> 00:34:41,820 so much for being here. And thank you to my audience again, 528 00:34:42,030 --> 00:34:45,930 for being a great loyal listeners. Please let us know 529 00:34:45,930 --> 00:34:49,860 that you enjoyed the podcast episode by leaving a review and 530 00:34:49,860 --> 00:34:52,620 remember to stay connected and be remembered