We just got access to Google TV that just went live in Google ads. And so the way that we're going to run this, because you can only use target CPM is by two ways. One is going to be text to a number to receive 35 percent off your first auto ship or something like that, or 20 percent off, whatever the offer is going to be, but then also what we're also going to be doing and the same thing that we're going to be doing Is going to be running it this way, which is using a coupon code generator that is going to have a coupon code that we stuck at the bottom left. Now, bottom bottom left interrupts your brain more frequently because you read canonically talked about left to right. So I saw your eyes move across the screen. So you're on the bottom left. And that coupon code is QR code is going to have a button that's going to have UTM tracking per ad, per channel, per audience, blah, blah, blah, right to a landing page that we can see who is getting good engagement. We'll run. 15 second, non skippables, 30 seconds, skippables, blah, blah, blah, but all in the same way. So I want to share with you how we're going to be building it. My little test you all saw this morning, My simple little ad that I made what's cool about this is canva will actually produce a 4k video. So if you have a 4k TV, But yeah, the coupon or the QR code generator, is going to be so they'll just be at the bottom left. It'll say, scan for offer, whatever it is, or scan to receive or, whatever it is. So we'll figure all that detail out. But what got me thinking, Okay. Is we run a bunch of YouTube for people love Facebook and they don't care, but Facebook really even tracks a lot of the clients will look at top line. Everyone's happy with the 1. 5 row as, sometimes one row as on Facebook. This is our Facebook type of offering that we can run national TV commercials for people that are very, powerful. And what I'm proposing is our first setup. So I'm waiting for my little one to go live, but I built it this morning so I can have them ready for the brain transfer, Oh, it's eligible. All right. We're going to run TV ads. This is so cool. How we build them is different though, because they don't track conversions. You can't use video action campaigns when you create a new campaign here. This new campaign, you have to use the awareness and consideration here. once you use the awareness and consideration, which has replaced the product and brand consideration, you have to use the video, campaign type here, and you have to use video reach. So you can't use video views at Sequencer Audio, you have to use video reach. So video reach is the only one that will allow you to opt in To Google TV, the Google TV you'll see here is a non skippable reach. This is the one that I'm going to use reason being is that when a person is watching TV and they're watching it through Chromecast or through a smart TV or through a mobile app, whatever it may be, hopefully it's going to be smart TV and Chromecast. And I'll share with you a couple of settings I did here in a moment, but this is how we're going to be using like a national TV brand. On Google TV. So if you're watching severance or love Victor or something on Disney plus or prime video or Netflix, we now have access through Google to all of these people, similar to when you have to pay Hulu for CTV. The bad part about Hulu and CTV though, is that your targeting capabilities are demographic based. Age, sex location, sometimes a slight overlay of interests and hobbies. Great. The good news about the Google TV. Is when I launch a non skippable ad, I can use target CPM, which is fine. I can call it whatever I want, setting a daily budget total of let's say like 50. I'm just using this as an example, the video partners on the Google display network use Google TV and YouTube. Now I go down to our. Devices show on specific ones, remove computers, mobile phones, tablets. Now I'm going only on TV screens. if you're watching YouTube on your TV, or if you're watching anything on Google TV, now you're in my targeting. So now I have the devices. So if you're on a TV screen, now I have a better targeting and even the better thing about this is can use feeds in case you have a person using an app on a mobile phone that just maybe doesn't register whatever it is fine. But the other part that I thought was really cool is My audience segments, you can use whatever you want. So now my audience segments, I went in and I browsed, I built a purchase intention on Samsonite because that's my ad. My ad is, Hey, Black Friday starts now. Samsonite luggage, 20 percent off through my little. The logo down there and then an audio obviously, and then, end card with my logo. So I haven't done a QR code. There's no, one's going to scan it in six seconds. I just want that brand awareness right now. And I'm going to be showing it to people who are a purchase intention of any of these. They go off of the IP address of the home. So if you have a purchase intention, you've been looking at Samsonite, you've been googling Samsonite, if you're looking at other Samsonite, now a TV ad is going to come within your house and say Black Friday starts now, 20 percent off all Samsonite only at Samsonite. com. And I'm going to be, what's nice about this is this targeting, I still have a really large amount of weekly impressions for a really good age group. And the really good part about this now is that I can't necessarily track conversions, but that's fine. But I know that my audience segment is very honed in. I also have in mind a demographic, this is a new one, but in my demographic, I'm taking out the, 41 and lower 50. So I'm going over to a nice household. I'm not doing 18 to 24. That's just because I'm trying to launch with a real restricted audience, but 25 to 65 of the top 40 percent of income earners that have a purchase intention of Samsonite product. but I'm capping my frequency. to 14 per week because they're non skippable. So you could see it basically twice a day. If that's it, once you see it more than twice a day for a week, it stops until next week. So it's just gonna continually run. You're gonna see this in the household twice a day with these settings. Google gave me a target CPM of $12, so I get $12 cost per thousand, which means I get to hit 4,000 users per day. With a 50 per day budget. are you watching TV at home with Chromecast or any sort of your connected smart TVs to your Google TV account? Have you have an interest in purchasing Samsonite? then I get to see if there are 4, 000 of those people per day, all for 50 a day. That's 25 clicks in shopping. That's massive. That's a great reach. That's a really great reach 4, 000 people per day for 50 bucks. The one thing that we saw when we monitored the chatter and the traffic from people that are abandoning cart, we email them. We actually reach out to them and say, Hey, thanks so much for visiting. Our site was a reason why you didn't buy from us. We had more people say great price. But I didn't know why it was so cheap. I've never heard of you guys. What old lady's you're not on BBB. So we just didn't have any brand awareness. People are coming out of the cart and that's too good to be true and leaving because no one knew who they were, a national TV campaign can help alleviate that, especially if I'm using the same targeting as what I'm capturing you on my inbound shopping campaigns. So what are you guys thoughts on this so far? Pretty cool stuff. This is awesome. Google TV. Yeah. These all run on smart TVs. Just going to install the app from Google play. Is that right? I think there's like tens of millions of people that use, remember Chromecasts, like you buy Chromecasts and you plug it in your TV and now you have access to all the streaming networks. Well, all the latest smart TVs have got it all built in there. And now if you have a heavy Chrome TV subscription, that's how you connect to all of the apps. if you have a smart TV, like you can use smart TV and log in, to anything. But if you have a normal smart TV, you have to go and buy all of your individual subscriptions. it's another way to get to Hulu essentially. But what's nice about this is I get to then insert an ad before Hulu could to a person because they're connected through Google TV. It's again, because it only came out like a week ago, it's not saturated yet. And I want to be the first one to get in there. And then I want to be the first one to learn it and be able to be the first one to do everything that we can. I just had a meeting with a Google rep and they went, Oh, what's that? Are you serious? Yeah. Isn't that great? Even Google's like, wait, what did we do?