Welcome to Close it now, an H Vac sales training podcast with Sam Wakefield.
Speaker AHere we'll build your reputation in residential H Vac sales to be the expert influencer in your market.
Speaker AYou'll get insight into the top minds in the industry as they share their skills and hacks to help you on your journey.
Speaker AThis podcast isn't just about selling more.
Speaker AIt's about understanding your customers needs and building efficiencies behind the scenes so you can sell more but work less while being top of mind when people think H Vac.
Speaker ANow let's get started with your host of the Close it now podcast.
Speaker AThis is Sam Wakefield.
Speaker BAll right, welcome back.
Speaker BClose It Now.
Speaker BSam Wakefield here.
Speaker BToday's topic is a ton of fun.
Speaker BI absolutely love to do this.
Speaker BHow do you handle the one leg appointment?
Speaker BIs it possible to close the One Legger in the house?
Speaker BAnd I'm here to tell you absolutely yes.
Speaker BI do it all the time.
Speaker BI've sold hundreds of systems like this and I'm here to tell you how.
Speaker BSo this is the situation where you show up to the appointment.
Speaker BTypically it's midday, but it could be evening or weekend and one or the other of the partners is there, but not the second one.
Speaker BThat's what we always call the one leg appointment or the single legger.
Speaker BBecause in order to make any sale you have to imagine that there are typically there's two decision makers or one main decision maker and you.
Speaker BSo it's like a three legged stool.
Speaker BIf only two of the legs are there, it's going to fall over.
Speaker BYou can't sit on a two legged stool.
Speaker BWhat do you do?
Speaker BHow does this work?
Speaker BWell, one through the conversation of course you're finding out because your process is the same.
Speaker BObviously there's quick disqualification.
Speaker BThere's a whole school of thought out there that you find out right at the very beginning if they're the decision maker or not.
Speaker BAnd you also find out, and then some people just instantly reset the appointment.
Speaker BYou'll find out if they're the only decision maker.
Speaker BSome of the common questions you hear in sales programs for heating and air or just basically anything are, wow, is there anyone else interested in the results of our evaluation today?
Speaker BOkay, well, great.
Speaker BThey really turn the pressure on and I don't believe in this.
Speaker BI think there's a million ways to do it without doing this.
Speaker BThey'll turn the pressure on and they'll say something like, well, would it be more convenient for you if I just came back when you're both available?
Speaker BWell, no, it wouldn't you're there right now.
Speaker BThey blocked off hours of their day for your appointment.
Speaker BDon't be a jerk.
Speaker BDon't be a douchebag and reschedule the appointment right then.
Speaker BNot how we like to do it.
Speaker BThere are so many better ways because what you're doing there is.
Speaker BYou're in.
Speaker BThis is the recon mission.
Speaker BThis is the intelligence mission.
Speaker BThis is the fat finding mission.
Speaker BBecause I guarantee you the answers that you will get when you ask the questions to one or the other of the partners, if it's spouse or whatever it is, when the other person is not there, are different than the answers that you will get when they're both there.
Speaker BThe answers they give in front of the other person will absolutely be different.
Speaker BHowever, once you have those answers, then they will hold their.
Speaker BIt's almost like they line up with you and you're side by side, shoulder to shoulder with the ammunition firing at the other person, they don't hardly stand a chance.
Speaker BBut to say yes, once you've gone through the process properly with the person who's there, and absolutely love this process because it's super powerful.
Speaker BSo what do you do?
Speaker BHow does this work?
Speaker BRight?
Speaker BSay, Raise your hand, say, sam, what the heck are you talking about?
Speaker BLet's get to it.
Speaker BOkay, so the visit is the same.
Speaker BYou go in, you do your.
Speaker BJust exactly as you would.
Speaker BYou do your introduction, you introduce, you get their confidence and set the credibility pieces about your company.
Speaker BYou get their confidence up and you set their credibility pieces about you.
Speaker BIt's exactly the same.
Speaker BThey're getting used to you in their space.
Speaker BEspecially if so many people in our industry, you know, we've got male salespeople.
Speaker BAnd this situation I'm talking about a lot of times is the housewife, the female person who's there.
Speaker BSo you have to overcome that initial level of guard being up, that uncomfortableness.
Speaker BYou've got to give them time.
Speaker BAnd it could be any other way around, too.
Speaker BI know a huge hats off to all of my female project managers out there.
Speaker BYou guys are awesome.
Speaker BYou're crushing it.
Speaker BI love it.
Speaker BWe need more women salespeople in this industry because you absolutely rule the world.
Speaker BSo.
Speaker BBut getting into the situation, you're giving people time to get used to you show that you're not a threat.
Speaker BIt's not going to be weird.
Speaker BThis is just a professional conversation.
Speaker BBut you've taken control of the conversation.
Speaker BYou're running the process like you know to do so.
Speaker BYou've done those two introductions, you've set those Credibility pieces, you move into the questionnaire as normal.
Speaker BBut here's where there's some magic that really, really happens.
Speaker BAnd if you're like me, and I've experienced this thousands of times, literally when you're in that type of situation, the person has more time.
Speaker BWhen there's one person versus two, there's typically more time to answer the questions because one person is talking versus two.
Speaker BSo 99 times out of 100, I'm able to go a lot more in depth into the questions on the questionnaire, really ask the deeper layered questions.
Speaker BFollow up with, when you ask the questions about room temperatures and questions about allergies and asthma and the noise level of the equipment, all those things follow them up with, oh, how so tell me more about that.
Speaker BWhat's that?
Speaker BLike those uncovering questions to really get them to talk about their hot buttons, their concerns, their big, big issues.
Speaker BBecause every bit of this is your ammunition when it comes to the end, when it comes to the clothes, because we can absolutely close it in the house.
Speaker BI've done this so many times.
Speaker BSo you go through this process and the reason that this is important is you've done that, you've investigated, then you've come back around and you've shown them what's causing their problems, what we're going to do to fix it.
Speaker BAnd you've really dove into the emotional side of, wow, imagine what it's going to be like when you're not having to experience that allergy issue anymore, or when little Johnny's room in the corner of the house, he doesn't have to sleep with that unsafe space heater in his room, when it's going to be the same temperature as the rest of the house, when he's going to not wake up with bloody nose from the low humidity because we're going to humidify the house, whatever it is, and you've covered that.
Speaker BThen it comes time for the clothes.
Speaker BYou've gone over the different levels of equipment and all of this stuff, right?
Speaker BBut at this point, it's not about the equipment, it's about everything else.
Speaker BIt's about having the temperature even.
Speaker BIt's about all of the things.
Speaker BAnd then when you're like, okay, well, now you mentioned, here's the important part of this podcast.
Speaker BNow you mentioned that your partner is good.
Speaker BObviously, you know, you've got to compare everything, go over it all with them.
Speaker BWell, is it possible to get them on the phone right now?
Speaker BAnd you just ask, could we just three way on it and put them on speaker And I can go over all this with them.
Speaker BThat way it's more efficient, it saves you guys time.
Speaker BAnd I will tell you that so many times, if it's the man or the woman or whatever, they'll say, yeah, no problem, I would love that.
Speaker BThat would be great.
Speaker BAnd I'm like, that way I can answer all of your questions together and it's more efficient.
Speaker BAnd that way you don't have to take a ton of time out of your schedules and the other time.
Speaker BAnd it works really great this way.
Speaker BSo when they're willing to call the other person up, or sometimes they're like, okay, wait, great, before you get to the numbers, let me call them anyway.
Speaker BBecause they knew you were coming and he was going to be ready or she was going to be ready for me to call them.
Speaker BSo we could go over this anyway, so ask, do not be scared to say, well, let's just call them up and put them on speaker.
Speaker BAnd when that happens, you get them on the speaker and do a quick recap.
Speaker BBut basically, let's get it.
Speaker BGo on.
Speaker BWhen you've spent so much time talking about how we're going to solve the problems in the House that that person we've been interacting with, building a relationship with, is concerned about, we get on the speakerphone and scenario number one, which happens most of the time, the person there says to the other person, and it's usually her to him, she says, man, I love this project.
Speaker BShe's they're going to tell them, I don't care what system we go with, but we absolutely have to do this air purifier thing they're talking about.
Speaker BAnd we absolutely have to do, we've got to fix the temperature, they're going to fix the temperatures in the room.
Speaker BThey're going to do this, they're going to do that, they're going to do that.
Speaker BI don't care what system you pick, but we have to do this other stuff.
Speaker BNow.
Speaker BDo you get an impression of the power of that?
Speaker BBecause now they're your advocate with the partner.
Speaker BBasically, the partner doesn't have a choice now but to A, go with your company and B, she's already included all of the system enhancements, this accessories, the iaq, the additional duct work or whatever it is, the humidifier, the dehumidifier.
Speaker BShe's already included it in the package.
Speaker BIt's not an optional thing now because when she tells the partner, I don't care what system you pick, but they're going to fix this and they're going to fix this and they're going to fix that.
Speaker BWe have to do this part of it.
Speaker BThere's so much power there, it's a done deal.
Speaker BThe rest is just figuring out the details.
Speaker BSo of course the partner says, okay, well what do we got?
Speaker BAnd so that's when you're prepared.
Speaker BOf course, before you call them, be prepared with and give the quick nutshell of the different systems that are available and just tell them say, okay, well great, I can.
Speaker BI've already got this other stuff that you're, you know, your wife, your partner or whatever just mentioned.
Speaker BHere's the details of the different equipment.
Speaker BAnd then be prepared with all of the prices bundled together with the system for a total.
Speaker BBe prepared with your cash discount.
Speaker BBe prepared what your financing options are.
Speaker BSo it's going to be this much a month, this much a month, this much a month or this much a month?
Speaker BWhich one works best for you?
Speaker BWe've got Tuesday or Thursday available.
Speaker BThe person there has already decided and it's so powerful, I will tell you, I've sold dozens and dozens and dozens and dozens of systems this way because now the rest is just figuring out their schedule and how they're going to pay for it.
Speaker BThey've already decided they're going with you.
Speaker BThey called you because they needed something anyway and because you are a professional.
Speaker BYour deep dive into their issues and solving their actual concerns.
Speaker BThose are the emotional drivers that cause people to take action immediately.
Speaker BRemember, logic is the steering wheel, emotion is the gas pedal.
Speaker BSo that is how you can close the deal in the house.
Speaker BWith a single leg call on a three way and throw it on speaker.
Speaker BNow are there some times when that's not available that doesn't happen?
Speaker BYes, of course there are.
Speaker BOf course there are.
Speaker BSo that's when you don't again, you don't present pricing.
Speaker BYou say now, miss homeowner, Mr.
Speaker BHomeowner.
Speaker BThis is a whole lot of information to remember.
Speaker BWould it be easier for you if I came back?
Speaker BI can come back tonight maybe after dinner and just go over all the details with your partner or when would be a good time?
Speaker BWhen y' all can both be together, when we can get this knocked out.
Speaker BWe could go over all the details, answer your question.
Speaker BI could compile everything and put it together in a nice presentation with pricing for you.
Speaker BYou know, easy to break out, easy method there.
Speaker BWhen would be a good time?
Speaker BWell, I don't know.
Speaker BI'm not sure what their schedule's like.
Speaker BOh, well, can you text them and find out or call them real quick and we don't have to spend any time on the phone, but just find out and then we can reschedule that.
Speaker BSo that's the time to reschedule that second visit.
Speaker BThe go back, so to speak.
Speaker BThat's when you go back.
Speaker BAnd then of course you're going to recap everything.
Speaker BWhen you're recapping, it's really important too say, okay, now ask permission, say okay, I know we went all over all this before, but would you mind if I recapped for your partner here and then go back over the exact same intro, setting the confidence for the company, the confidence for you, and setting those credibility pieces for you in the company and then going through with them.
Speaker BSay okay, now here's the questions that I went over with your partner here.
Speaker BShe mentioned or he mentioned that this room was hot and it was dusty over here and we've got this allergy issue and we've got high bills or whatever it is.
Speaker BRecap it all and ask their opinion of all those things.
Speaker BThen when you have them together, ask the all important question.
Speaker BDid you guys have any concerns besides what we've already talked about that you would like me to know about?
Speaker BJust asking what that question is.
Speaker BThat last question is going to tie them together and put them psychologically on the same team with you now to make this decision together.
Speaker BAnd so it's just really powerful psychological things here because now that ties them together and they're everybody's unified at this point.
Speaker BSo you're like, great, well then, okay, well, if you don't have any other questions or no other concerns, I've put together a presentation to show you the pricing.
Speaker BWould you mind if I show that to you now?
Speaker BSo then you're still going to go through the same process and go over all of the different levels of equipment again, just like you did with the one person.
Speaker BAnd you know, several times throughout there, A lot of times what I'll do is I'll say, I know you've heard all this before, but it's important for you both to get the full explanation.
Speaker BThat way you can really make a good educated decision together.
Speaker BSo in essence what happens is you basically end up going over the whole process again, over the whole presentation almost again.
Speaker BYou can abbreviate some aspects of it, of course, you can nutshell some things, but if at any moment you miss some of the highlights and some of the key value points that your company does that, that they get with working with you, because there's a lot of Benefit to working with you directly versus working with somebody else.
Speaker BThey get you as their resource.
Speaker BSo going over all that, if they, if you miss or gloss over those value items when it comes time to show the price, your stack of value is not bigger than their stack of dollars.
Speaker BBecause that is the whole goal in the sales process.
Speaker BThe logical conclusion to a well executed sales process is.
Speaker BAnd presentation is a sale.
Speaker BThat is the logical conclusion.
Speaker BYou don't go to a restaurant and order a meal and have a really fantastic service and not expect to pay the bill.
Speaker BIt's the same thing.
Speaker BSo we've got that well executed sales, presentation and process.
Speaker BShow them all their options.
Speaker BThen you show the pricing because.
Speaker BAnd that's the reason for taking the time to go through all of the steps that we do.
Speaker BThat's the reason for the psychology.
Speaker BThat's the reason for doing things in the order that we do them.
Speaker BBecause it is your job, it is your mission as a sales professional to build your stack of value so tall that by the time you get to your pricing, their only thought is, oh my gosh, I hope we can.
Speaker BWe just hope and pray we can afford this person.
Speaker BWe hope we can afford this company.
Speaker BSo when that happens, you actually show your pricing.
Speaker BIt's almost always less than they expected.
Speaker BWhich is fantastic because then.
Speaker BAnd then when you go any further and say, and look, we can do this really fantastic financing or here's how we can handle this and oh my gosh, you're going to realize part of this in the savings or can imagine what life is going to be like.
Speaker BLet's go ahead and get on the calendar.
Speaker BAnd once you do that, that is when everything will change for you.
Speaker BBecause it's that whole process.
Speaker BDon't be scared of the process, don't be scared of the system.
Speaker BIt works.
Speaker BIt's powerful and it works in the right order.
Speaker BThe coolest part with this is if you do it over the phone.
Speaker BAnd that's my favorite way to do it is over the three way call.
Speaker BWhen you just wrap it up right then say, okay, cool, no problem.
Speaker BWe'll get a signature here.
Speaker BYou're like, okay, let's.
Speaker BGreat, let's get a signature.
Speaker BLet's get it on the board.
Speaker BHere's the details.
Speaker BThe next steps are.
Speaker BThat's my favorite close.
Speaker BThe next steps are.
Speaker BIt makes it so simple.
Speaker BIt's not a pressure, it's not asking for this high pressure.
Speaker BWill you trust me with this project, which I love that one too.
Speaker BBut the next steps are, let's do this let's go ahead and get a signature here and we'll talk about how we want to pay for it.
Speaker BAnd it's just so simple.
Speaker BBut that's my favorite.
Speaker BI love, love, love to do the clothes at the kitchen table.
Speaker BFirst visit, because we were able to.
Speaker BTo get the partner on speakerphone and go through the process.
Speaker BSo powerful.
Speaker BDo not be scared to ask them, well, can we talk to them now?
Speaker BCall them up.
Speaker BLet's get them on speaker.
Speaker BThat way we can go over everything together and then it's great.
Speaker BAnd so.
Speaker BAnd every now and then they'll take you out speaker and they'll, you know, they'll walk into the other room and they'll, they'll.
Speaker BAnd they always come back and say, okay, we decided to go with system B, system C, system D. Whichever system, it doesn't matter what system they go with.
Speaker BAt the end of the day, it's a sale.
Speaker BAt the end of the day, it shows us that's it.
Speaker BI mean, we don't need a single person.
Speaker BNever chase any one person.
Speaker BWe need people.
Speaker BWe don't need a person.
Speaker BSo your goal is to not be emotionally connected to one specific cell, but to be emotionally connected to all the cells.
Speaker BGo into every house expecting that you're going to close it there then, right then.
Speaker BBecause your energy introduces you before you ever knock on the door.
Speaker BAnd if you don't believe that, just go anywhere into a crowd and watch people, and you will feel the difference of people as they walk by.
Speaker BJust have that vibe about somebody.
Speaker BThat's exactly what I'm talking about.
Speaker BHave high energy.
Speaker BIt doesn't mean you have to be crazy.
Speaker BIt doesn't mean you have to be super outgoing, necessarily.
Speaker BBut having a high vibration, a high happiness, those moments where you feel like that nothing can stop you in the world.
Speaker BAnd every single thing you attempt to do is get it, be a success.
Speaker BThose are the moments that you get on that roll and you just keep closing deals.
Speaker BI went on a roll one summer and did 20 in a row.
Speaker BIt was amazing.
Speaker BI loved it because I just knew that every single person, every door I knocked on was going to close.
Speaker BBecause that's what people do.
Speaker BIt's not about becoming a good salesperson.
Speaker BYou have to just right now decide that, you know what?
Speaker BI am a great salesperson.
Speaker BAnd when you decide that, that's just what you do.
Speaker BI close deals.
Speaker BThat is what I do.
Speaker BIt's in my being.
Speaker BIt's what my core belief is.
Speaker BI close deals.
Speaker BI am a closer.
Speaker BThen you get the coffee.
Speaker BYou don't have to put the coffee down when you decide to be a closer.
Speaker BSo that's my extra for this recording.
Speaker BI hope that was helpful.
Speaker BShoot me a message if you got some value from this.
Speaker BGo to the website at close it now.net and check up with that big news.
Speaker BWe've got a YouTube channel coming.
Speaker BI'll keep you posted with that and exciting things happening in this future.
Speaker BSo thank you for listening today.
Speaker BI will talk to you guys soon.
Speaker BRemember, you are saving the world one heat stroke at a time, one frostbite at a time.
Speaker BGo out there and make a difference.
Speaker AThanks for listening to Close it now with Sam Wakefield.
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