Foreign. Welcome to a new special series called the Bathroom break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom. Or both. But I don't recommend both. But that's your choice.

This collab is going to be super fun. We have Daniel Murray from the Marketing Millennials and me, Jay Schwetelson from the do this, not that podcast and subjectline.com each episode in the series we are going to go over quick tips about different marketing top. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out. We are back for the Bathroom Break. It's Jay Schwedelson from the do this, not that podcast. And I'm here with Daniel Murray from the Market Millennials and we're talking today about predictions heading into 2025. But before we do that, Daniel, I gotta know New Year's resolution. I'm sure you have something really important that you're gonna be focusing on as we head into the New year.

I was so heavy on tennis that I stopped lifting a lot. So now I want to, like I told my friend because we just moved to Florida and my friend, I told my friend Vinnie, I was like, vinnie, let's start lifting next week right before the new year so we can start a habit now. So I'm starting lifting next week. I'm gonna start to try like two to three days away. I know it's a lame habit, but you know, I need to start it. What about you?

I'm going to try to eat less food and be so that way I lose a few pounds. It won't work, especially over the holidays, but I'm going to give it a whirl. And by the way, speaking of Daniel lifting right now, he's wearing a Hulkamania shirt, it's a tank top and he is shredded. It's unbelievable. If you could only see him. But let's get into the topic of the day, which is predictions, marketing predictions for 2025. We've actually given this a lot of thought. So Daniel, hit us with your first marketing prediction.

I think a small subset of people are catching on to this, but I do think that, I think edutainment content is going to replace white paper, is going to replace guides. I think people want this serialized, short form, educational but fun content. And I think you're going to see so many more brands doing this in the B2B space next year. I think only the, only the people who are on LinkedIn. Maybe you're seeing this, but people are going to double down, triple down, quadruple down on this and B2B in 2025.

I like that. All right, I'll throw one out. Niche media is going to surge. When I say niche media, I'm really talking about podcasting. I'm going to tell you why. I know that all the big podcasts are out there, like the Kelsey Brothers or Call her Daddy or the Rogan Show. Great, they're getting these big deals. But I'm not talking about that stuff. I'm talking about everybody having a podcast. Consumer brands, business brands, individuals. You know, for the first time ever, this year was a tipping point. 51% of adults now listen to podcasts. The majority of the countries listen to podcasts. And niche media is where it's at. And the crazy part is you may think there's a lot of podcasts out there because there's millions, but they're not active. People quit podcasting after the first 10 episodes. So I believe that podcasting is going to explode because there's not enough content for the amount of people that are trying to consume it. So I think 2025 is the year you should start a podcast. What else you got?

I think that the intimate short events, whether it's virtual or whether it's in person, are going to be a heavy part of the the event strategy or strategy for people. Now I think people are don't see as much value in going to these big events and the real value in these big events are connecting with those small pe like minded people that they can learn from or they can grow from or they can network with. So you're going to see this in the virtual. I think Jay's already been testing this last year or this year. More brands are going to double down on smaller virtual events, smaller things that are targeted to smaller subsets of the audience. Not trying to go broad, by the way.

I completely agree with that. I think small content formats are where it's at. Another content format that we predict is going to be a big thing in 2025 is crowdsourced content. Where you are going out to your network, whether it's consumer or B2B, your customer base, whether it's consumer or B2B and ask them to participate in crowdsourcing content. What are the fashion trends you think they're going to be? Send us your pictures. What are the new trends in the industry? What do you think about this new law in the industry? Whatever it is, crowdsourcing the content and then distributing that Content everywhere. All we want to know is what everybody else is thinking. I think crowdsource content is inexpensive and easy way to do it and get people engaged. So I would look for that in 2025 as well. What else?

The next thing. This is very broad topic, But I think 10 to 15 years ago, the importance of creative and creativity were very important. Think like how you would have stood out as being the most creative marketer. And then we went into an era of people just hacked the system of how to like target and get very good with targeting. Now I think with AI coming, targeting is just table stakes. People are going to be good at that already. So the, the people who are actually spending time with coming up with creative ideas, using creative as targeting, doubling down on producing great creative for the ads, for events, for their thumbnails, whatever you're doing that is going to be more important ever is how who are the most creative marketers. So I think that creative marketers are going to be more valuable in 2025 and beyond.

I love that. I hope that's true. I'm all in on that. All right, so let me ask you this. I saw Pinterest releases something for the last nine years, this time of year called Pinterest Predicts. And everybody should download this thing they put out because they do a crazy good job of predicting trends for the upcoming year. And according to their own data, 80% of the trends that they predicted from last year ended up being true. So one of the trends that they predicted this past week is that in 2025, pickles are going to be huge. Pickle margaritas, Pickle de gallo. Daniel, what is your vibe about the pickle trend?

Oh, my goodness. I have a. I have a friend who's obsessed with pickles. You know, I saw, he. He sends me a meme all the time of when, you know, when you want to ask for pickles on your burger, he will be the one who asked for like extra pickles in the burger. And I'm on the opposite, think pickles are great, like standalone food. But I, I think probably pickles are becoming big, bigger, because I think pickleball is becoming bigger. And it's just like in people's heads, like, oh, I didn't eat pickles. Now that's my. I think that's why people think pickles are big, because people think of pickleball.

Do you think people that play pickleball, do you think there's a direct correlation between if you play pickleball and the amount of pickles that you eat.

I think people are eating more pickles now that they eat playing pickleball. Also, it's the truth is pickles help with cramping.

So that's actually true. That's a fact. Pickle juice. You're right.

But I pickled a gallo is something else.

We'll have to try that. We'll report back on the next episode. And by the way, it'll probably wind up causing you to take a bathroom break. All right, we'll see you all in the next one, everybody. Daniel, come on, man. I gotta get back to work. Get out of there. All right, while he's still in there. This is Jay. Check out my podcast, do this, not that, for Marketers. Each week we share really quick tips on stuff that can improve your marketing and hope you give it a try. Oh, here's Daniel. He's finally out.

Back from my bathroom break. This is Daniel. Go follow the Marking Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marking tips that we just spew out. And it could be anything from email, subject line to any marketing tips in the world. We'll talk about it. Just give us a shout on LinkedIn and tell us what you want to hear. Peace out.

Later.