This is a Note To Future Me.
Hi, this is Brett Johnson, your host and the owner of Circle270Media Podcast
Consultants. In Studio C in the 511 Studios in downtown Columbus.
How do you make a business podcast that
stands out? We have to answer that question a lot with
the podcast consultants and the clients that we work with.
Podcasting continues to be a growing medium.
Every day new shows are launched and as of this recording, there are now a well over
two million podcasts available in Apple podcasts.
The motivations and ambitions of those who
get into podcasting vary from person to person, from business to business.
But for those who put the time in work in
the rewards can be huge business and industry.
Podcasting is where you're going to find
many who are reaping the benefits of their content.
This ranges from individuals working on side ventures outside of their day job,
a.k.a. the side hustles, to multinational companies.
As more businesses move towards
podcasting, people are looking at ways to stand out to do something a bit more
differently. So if you want to make a show for your own
company or brand, what sorts of things should you do to
avoid becoming just another one of the pack?
Let's go over some ideas and suggestions
that will help you make a business podcast that stands out and attract your current
and potential clients or customers to listen.
Let's take a look at the most common business podcast format.
You have the intro music.
The host introduces the show, that interview, the presenter summarizes
and closes the show, adds their call or calls to action and the outro music.
There's absolutely nothing wrong with this format.
In fact, this is the perfect structure for majority of podcasters.
Listeners are very used to that format.
It's practical and it doesn't require a
big investment of time or money with additional production elements.
But if you really want to stand out, it's going to be very hard to do that.
Following this format.
It's very common.
What's the alternative?
Let's go over an idea or two.
Are you the authority or is your guest the
authority? There are many benefits of running an interview show.
The big downside is that you're never the true authority on your own show.
Your guests are an interview style podcast.
At its core is a networking tool for you and your business.
You don't need to stop having guests in order to stand out, but make sure it's a
conscious decision rather than something you've been led to believe is a necessity.
Understand what this style podcast is
going to accomplish for you and your guest.
How about reworking the conversations?
If you will be having guests on your show,
consider throwing out the common intro interview Altro kadence approach.
Let's say you do want to make a business podcast and you're going to start with a
season of fifteen episodes and you'll be lining up fifteen guests.
The conventional way of doing that is that
each episode will be an interview with one of these fifteen guests.
The conversation takes the usual approach.
You ask them how they got started and what they do, what problems they overcame, how
they became successful and what advice they have for others.
The typical flow of this interview format, and it does work, but this doesn't really
stand out, especially if your guests are often interviewed on other podcasts
where they'll probably cover exactly the same ground.
Talking about their latest book or their latest TED talk, consider an alternative.
A season of topics, not guests come up with fifteen topics.
Each topic is basically a question or themed set of questions.
These will be similar to the questions asked in that common interview style.
So you've got things like problems you overcame and advice for others.
Then you can throw in things that are a bit different from the norm.
Here are a couple of examples.
Which talent would you most like to have or what technology do you wish existed?
In each interview you asked the fifteen
guests your fifteen questions, along with any follow up questions.
Then produce your 15 episodes.
Each will focus on answering one question
and feature the answer from all fifteen of your guests.
This can make a better listener experience.
Your show will become easy to navigate.
It will have an appeal to a younger target audience who may not have the patience for
the full traditional interview experience and offers better searchable and shareable
content because it's designed around one question from all of your guests.
We'd love to work with you to create your podcast.
Don't hesitate to get in touch to discuss your plans and your project.
We'd love to hear from you.
Go to my podcast guy dot com and schedule a time with us.
And do you want to learn more?
Be sure to sign up for my.
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