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This is a Note To Future Me.

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Hi, this is Brett Johnson, your host and
the owner of Circle270Media Podcast

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Consultants. In Studio C in the
511 Studios in downtown Columbus.

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How do you make a business podcast that

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stands out?
We have to answer that question a lot with

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the podcast consultants and
the clients that we work with.

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Podcasting continues to
be a growing medium.

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Every day new shows are launched and as of
this recording, there are now a well over

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two million podcasts
available in Apple podcasts.

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The motivations and ambitions of those who

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get into podcasting vary from person
to person, from business to business.

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But for those who put the time in work in

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the rewards can be huge
business and industry.

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Podcasting is where you're going to find

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many who are reaping the
benefits of their content.

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This ranges from individuals working on
side ventures outside of their day job,

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a.k.a. the side hustles, to
multinational companies.

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As more businesses move towards

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podcasting, people are looking at ways to
stand out to do something a bit more

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differently.
So if you want to make a show for your own

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company or brand,
what sorts of things should you do to

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avoid becoming just
another one of the pack?

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Let's go over some ideas and suggestions

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that will help you make a business podcast
that stands out and attract your current

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and potential clients
or customers to listen.

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Let's take a look at the most
common business podcast format.

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You have the intro music.

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The host introduces the show,
that interview, the presenter summarizes

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and closes the show, adds their call or
calls to action and the outro music.

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There's absolutely nothing
wrong with this format.

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In fact, this is the perfect
structure for majority of podcasters.

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Listeners are very used to that format.

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It's practical and it doesn't require a

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big investment of time or money with
additional production elements.

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But if you really want to stand out,
it's going to be very hard to do that.

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Following this format.

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It's very common.

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What's the alternative?

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Let's go over an idea or two.

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Are you the authority or is your guest the

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authority? There are many benefits
of running an interview show.

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The big downside is that you're never
the true authority on your own show.

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Your guests are
an interview style podcast.

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At its core is a networking
tool for you and your business.

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You don't need to stop having guests in
order to stand out, but make sure it's a

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conscious decision rather than something
you've been led to believe is a necessity.

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Understand what this style podcast is

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going to accomplish for
you and your guest.

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How about reworking the conversations?

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If you will be having guests on your show,

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consider throwing out the common
intro interview Altro kadence approach.

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Let's say you do want to make a business
podcast and you're going to start with a

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season of fifteen episodes
and you'll be lining up fifteen guests.

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The conventional way of doing that is that

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each episode will be an interview
with one of these fifteen guests.

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The conversation takes the usual approach.

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You ask them how they got started and what
they do, what problems they overcame, how

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they became successful and what
advice they have for others.

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The typical flow of this interview format,
and it does work, but this doesn't really

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stand out, especially if your guests are
often interviewed on other podcasts

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where they'll probably cover
exactly the same ground.

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Talking about their latest book or their
latest TED talk, consider an alternative.

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A season of topics, not guests
come up with fifteen topics.

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Each topic is basically a question
or themed set of questions.

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These will be similar to the questions
asked in that common interview style.

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So you've got things like problems
you overcame and advice for others.

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Then you can throw in things that
are a bit different from the norm.

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Here are a couple of examples.

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Which talent would you most like to have
or what technology do you wish existed?

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In each interview you asked the fifteen

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guests your fifteen questions,
along with any follow up questions.

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Then produce your 15 episodes.

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Each will focus on answering one question

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and feature the answer from
all fifteen of your guests.

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This can make a better
listener experience.

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Your show will become easy to navigate.

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It will have an appeal to a younger target
audience who may not have the patience for

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the full traditional interview experience
and offers better searchable and shareable

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content because it's designed around
one question from all of your guests.

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We'd love to work with you
to create your podcast.

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Don't hesitate to get in touch to
discuss your plans and your project.

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We'd love to hear from you.

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Go to my podcast guy dot com
and schedule a time with us.

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And do you want to learn more?

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Be sure to sign up for my.

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Free daily Open The Mic Newsletter each

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day is a different topic from articles
around the Web on podcast, monetization,

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podcast, marketing, podcast, audio
production, the week's podcast news and

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our suggestions for your next
seven days, a podcast listening.

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The link for that is in
the podcast show notes.