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Well, hello and welcome to the
eCommerce podcast with  me,

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your host, Matt Edmundson.

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The podcast is all about helping
you deliver eCommerce Wow.

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I am super, super excited with
today's guest, who is Cody Bramlett

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from Science Natural Supplements.

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And we're gonna be chatting about how
to take product into direct marketing.

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We're talking about all things old school.

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Definitely, definitely get yourself
ready, but before we jump into it,

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let me give a quick shout out, uh, to
some of the past episodes that we've

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had here on the eCommerce podcast.

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And given that we're talking about how to
take a product into, uh, direct marketing

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today, I thought it'd be great to mention

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uh, a podcast we did very, very recently
with Evan Padgett on everything you need

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to know to take over with subscription
commerce, the links there are obvious, uh,

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and check out, I've mentioned this before,
but check out Maureen Mwangi's, uh,

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podcast again, uh, from Startup to Growth.

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Great show.

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Now this episode is brought to
you by the eCommerce Cohort, which

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helps you to deliver eCommerce wow

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to your customers.

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Uh, and the eCommerce cohort is basically
a lightweight membership, which means it

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fits around your schedule, uh, without
the overwhelm that can so often come

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with an, a lot of online learning stuff.

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It's a group it's guided monthly
sprints, that cycle through

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all the key areas of eCommerce.

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So you kind of go along on this journey
and you work on your entire eCommerce.

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It's brilliant.

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You figure it out, uh, for your
own business, you get a clear list

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of actionable jobs to be done,
which is worth its weight in gold.

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Uh, and you get the support that
you need to make it all happen.

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So whether you are just starting out in
eCommerce or if like me, you are a well

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established ecommercer, then I would
encourage you to check it out, head on

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over to the website, eCommercecohort.com
that's eCommercecohort.com for more

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information, it is like a week or two
away from its founding member launch.

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Um, I'm fairly sure that the
founding member offer is still live.

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Um, don't quote me on that, but if it
is definitely take advantage of it, uh,

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you're not gonna wanna miss it, uh, is
such good value for money for what you're

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gonna get out of it, especially if you're
part of the founding member, uh, group.

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You're gonna hear me talking a lot
about cohort over the next few months.

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So jump in now where you can.

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If you've got any questions, email me
directly at matt@ecommercepodcast.net.

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It's something that I am
super, super proud of.

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Let me tell you now today's show.

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Let's get into this.

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Cody Bramlett is the founder
of a multimillion dollar

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nutritional supplement empire.

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Uh, after years of struggling as a
personal trainer and gym owner Cody's

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life changed when he solved his father's
chronic inflammation problem with his own

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custom formulated products, this empowered
Cody to start growing his company,

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science, natural supplements to help other
people, uh, get pain, free, lose weight,

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and just feel better about themselves.

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And as a result of starting and scaling
this company, Cody now also teaches

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other driven entrepreneurs, how to do
the same thing with his coaching and his

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mastermind called supplement millionaire.

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So basically I'm really keen to
hear what he has to say about

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all of this, especially direct
marketing, old school stuff.

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Honestly, grab your night, grab
your pens, grab your cup of coffee.

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Uh, cuz you are gonna
want to take some notes.

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Let me tell you here's my
conversation with Cody.

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So Cody, thank you for joining
me on the eCommerce podcast.

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I've been looking forward to this
conversation, uh, since we had our

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pre-call because well, quite frankly, you
have got quite a fascinating story that

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I'm hoping that we can dig into, uh, in
terms of your own business success and

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how you've made all this sort of stuff
work as well as what you're up to now.

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So welcome to the show.

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Great to.

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I'm excited to be here.

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Thanks, Matt.

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It's, it's fun to be on these podcasts to
be able to share these kinds of stories,

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because you know, so many people have
been through, uh, attempts at starting

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at companies and failed out and I've had
massive failures as well, but I've learned

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from them rebuilt my company and have
continued to succeed over and over again.

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So I'm, I'm excited
here to, to share that.

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So people know that
you can succeed online.

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It's not as hard as
everybody makes it out to be.

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Yeah, it's very true.

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I've in my bio.

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I always say to people, you know,
and people say, well, who is Matt?

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And what's going on?

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And I'm like, well, I, I like to
say that, um, I'm an eCommerce

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entrepreneur, blah, blah, blah.

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And there's always this line
I throw in, I've had more

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failures than I've had successes.

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It's just, my successes
have far outweighed my

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failures, if that makes sense.

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And there's something quite
true and quite liberating about

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this whole idea of it's okay.

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If it doesn't go right the first
time or the second time I don't.

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Is, is that what you found?

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It's 100% true.

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I mean, uh, there's people in, in the
industry that I work in the side that

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I do more, mostly direct marketing for
traffic and, um, people will have unicorns

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and sometimes the unicorns are just
brand new people out, out of the gate.

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They have no clue what they're
doing and they succeed.

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But most of the time it's the, uh,
failed 30 times to have that unicorn.

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It's the idea of, you know, you know, I'm.

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I launched my company first shot
and I won after 20 years of practice

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and trial and error, you know, it's,
it's that, that kind of concept.

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Yeah.

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Yeah.

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So those who succeed in the industry
in any industry are those who

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just persevere and keep going,
because there's a way to do it.

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And if you just did it failed the first
time you just did something wrong, it's

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a matter of just finding out what it
was, plug in the hole and do it again.

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Yeah, yeah, absolutely.

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I couldn't agree more.

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Consistency is the key, isn't it.

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And just showing up a hundred percent,
uh, just showing up is, is, and

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we say this all the time and, and
people don't believe it, actually,

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they genuinely don't believe it.

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And it's like, well, uh, you know,
that didn't, didn't work that time

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and we lost some money and it's
like, well, but what did you learn?

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And, and how could you, you know, change
as a result of what you've learned.

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So going forward, it might have
a bigger chance of success, but

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it, it's a really hard mindset
I think, for people to get into.

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So do you, why do you think that.

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I think it comes down to just
the way society's top people to

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think and what success can be.

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So if you, if your idea of success is
a six figure job, a hundred thousand

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dollars a year, $150,000 a year, or
something like that, then your whole

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goal is of making that kind of income.

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And you're constantly
looking for that income.

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And if you try starting your own company,
you will not make that income initially.

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Right?

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You're gonna probably lose
money, potentially work for free.

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And that scares people away immediately.

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They're like, well, gosh,
I could just go get a job.

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It's easier.

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Mm-hmm  of course it's easier,
but long term, it's not long term.

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It's not gonna financially
take you where you wanna be.

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Um, so yeah, it definitely comes down to
how people have been taught in society

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and where they're thinking about what
successes a lot of people I work with.

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I first asked them what are their
goals and why, why, why do you

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wanna have an online business?

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What is the actual reasons
you're gonna achieve?

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Why make a lot of money?

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How much is a lot of money?

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Yeah.

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Million dollars.

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Have you ever made a
million dollars before?

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No.

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So what is it?

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The million dollars are gonna buy you?

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Well, I wanna have X, Y, and Z.

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You don't need a million dollars for that.

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Mm-hmm  a lot of times you don't.

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So it's just a matter of truly
understanding that and working

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your way back and that'll help
give you the drive to be able to

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persevere through the hardships.

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That's a really interesting
point that you've raised there

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because, and I like that question.

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Why, why do you want to do this?

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And it's, it's one of those questions.

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I think people rarely ask
themselves is why do I, why

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do I need the million dollars?

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Why, why do I need the fancy car that
the million dollars is gonna buy me?

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What is it about that, um,
that that is driving me.

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Why, why, why?

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And I think that, that simple
question  really helps people drill

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down to figure out who they are, why
they're here and what they stand for.

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And I think so often, uh, we just.

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I dunno about you Cody, but I see a lot
of people just jumping straight in without

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really understanding those questions.

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Uh, and whenever we've done
coaching with clients, no, no,

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let's stop right at the beginning.

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Let's what let's answer this question.

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Why what's it all about?

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So we know we know what
success really is for you.

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Yeah.

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It's a hundred percent.

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I, I, so I good, a little
back backstory about me.

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So, um, I was a salesperson, you know,
won the magazine competitions in high, you

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know, middle school, elementary school,
chocolate competitions in baseball.

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I sold all those, those things
and did very good job at it.

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My, uh, first real job outta college was
selling at US food service, selling food

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and restaurants and stuff like that.

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And, um, The idea of starting
my own business came very early.

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And so I joined Bill Glazer
and Dan Kennedy Masterminds.

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I was on newsletters.

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I was all excited about, um,
direct marketing, marketing,

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old school, direct marketing.

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Oh yeah.

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Old school.

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Yeah.

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Yeah.

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Love that stuff.

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And um, I love the idea
of swipe and deploy.

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They get a good idea from one
industry and deploying it a

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different way in the new industry.

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Um, but in that whole process, I watched
the people start businesses and one of,

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one of them in particular, she started
a gym and had her entire business plan.

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Right.

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Mm-hmm  I had still don't have a business
plan  because I was, I didn't want to

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go down in that thought process of, you
know, what's the reason why to think,

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have to think internally requires so
much energy mm-hmm  and self-judgment

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and questioning if, if this is right
or wrong or what it is, it's something

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that we, as humans, we avoid, we like
to be told what to do to get it done.

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We don't like to look deep to
understand why we're doing it.

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Mm-hmm  um, and it's taken
a long lot of work now.

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Yes.

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My companies have more of a structure
now, but the whole idea of that initial

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like, you know, what are we doing as
a company and why, and what, what did

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we exist and was the differentiator.

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I didn't have that for years.

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Um, and even right now, it's not at the
point where a lot of people would have

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it when they're first starting out.

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So when, when I do work with people
too, and I'm giving them advice and

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coaching them, it's that main question.

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It's why are you doing this?

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What is the reason a recent
guy, he's like, I want a

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hundred thousand dollars a year.

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Like why came down the fact that
he wants to be able to give money

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to his kids so they can survive
each month on their own as well.

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He wants to take care of
his two kids and himself.

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That's really interesting, isn't it?

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Yeah.

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So it's, it's not a
hundred thousand dollars.

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It's being able to take care
of his two kids in himself.

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So the, the, the number is, is
a fictitious goal to hit mm-hmm.

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But as long as he can achieve
that, he'll be successful.

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And if you know what that is, you
won't be disappointed by failure.

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So you didn't hit a million dollars
a year, but you did a half million.

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What did you used to make?

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50,000?

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Like that's a success times

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anybody's where anybody could
tell, could speak about.

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So it's just, um, understanding.

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What it really is, and being able to
really march towards that and then, um,

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of course, modify and retarget yourself
so you can keep marching forward.

230
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Oh, that in itself is worth
the price of admission.

231
00:11:07,575 --> 00:11:09,675
Not that we charge people
listening to the podcast, but if

232
00:11:09,675 --> 00:11:10,875
we did, that would be worth it.

233
00:11:11,385 --> 00:11:17,805
Um, so you've sat under then, uh, some
remarkable names that, I mean, I've been

234
00:11:17,805 --> 00:11:21,555
around business for a little while and
I, I I've heard the names that you've

235
00:11:21,560 --> 00:11:23,295
mentioned, like Dan Kennedy and so forth.

236
00:11:23,865 --> 00:11:28,335
Um, and you used this phrase, uh,
whether intentionally or not that I,

237
00:11:28,335 --> 00:11:32,985
and I just note that jotted it down,
um, direct marketing for traffic.

238
00:11:33,975 --> 00:11:38,415
Um, and so I wanna dig into this
a little bit, because this is

239
00:11:38,505 --> 00:11:39,855
a bit more of your background.

240
00:11:39,975 --> 00:11:40,155
It.

241
00:11:41,325 --> 00:11:44,925
Can I use the phrase that direct
marketing is a bit old school for

242
00:11:44,925 --> 00:11:46,935
what we in a digital industry.

243
00:11:47,595 --> 00:11:48,105
Yes.

244
00:11:48,405 --> 00:11:50,175
So, and this intrigues me.

245
00:11:50,175 --> 00:11:54,465
So let's dig into some of these things
that you've learned, uh, sitting under

246
00:11:54,465 --> 00:11:58,695
the, the likes of, of Dan and so on and so
forth and how you've bought them across.

247
00:11:59,355 --> 00:12:00,105
Yeah, definitely.

248
00:12:00,105 --> 00:12:01,725
And guys, I did not invent this.

249
00:12:01,725 --> 00:12:02,955
I was not the first person to do it.

250
00:12:02,955 --> 00:12:06,135
I just grabbed onto the supplement
space in the industry and was one of

251
00:12:06,135 --> 00:12:12,225
the first dozen or so that did this in
like 2015, 2016 and was able to start

252
00:12:12,225 --> 00:12:13,575
building a company on top of that.

253
00:12:13,575 --> 00:12:14,625
But let's, let's look at the difference.

254
00:12:14,625 --> 00:12:18,435
So right now we have eCommerce
and then I call direct marketing.

255
00:12:18,435 --> 00:12:19,425
Those are two different channels.

256
00:12:19,485 --> 00:12:23,985
Mm-hmm  eCommerce is a, an
e-commerce page Shopify page, right?

257
00:12:23,985 --> 00:12:26,745
You have your product description, you got
some information, you got some customer

258
00:12:26,745 --> 00:12:28,785
reviews, bada bing bada boom, that's it.

259
00:12:28,815 --> 00:12:31,305
Maybe a five minute video on there
that kind of describes the product.

260
00:12:31,725 --> 00:12:33,585
So it's all benefit driven.

261
00:12:33,615 --> 00:12:35,445
This does this, this does that.

262
00:12:35,505 --> 00:12:36,315
It's good for this.

263
00:12:36,345 --> 00:12:39,585
It's good for that very simple
bullet point kind of conversation.

264
00:12:39,855 --> 00:12:40,035
Yeah.

265
00:12:40,125 --> 00:12:43,965
Now, in order to get that product sold
out there, you need to have an influencer.

266
00:12:44,025 --> 00:12:47,355
You need to have someone with a face or
traffic that they people know like and

267
00:12:47,355 --> 00:12:52,125
trust them to then say, Hey, buy this
product or you have to go online and

268
00:12:52,125 --> 00:12:54,435
create an ad campaign on Facebook, Google

269
00:12:55,140 --> 00:12:58,950
tikTok, whatever it is that has
compelling ads that get someone to

270
00:12:58,950 --> 00:13:02,640
realize that, oh, this deal, this
product, this something is worth

271
00:13:02,640 --> 00:13:04,590
buying and I need to, I need to get it.

272
00:13:04,890 --> 00:13:06,689
And it needs to be able
to solve that problem.

273
00:13:06,694 --> 00:13:08,310
So you have to understand
what their problem is.

274
00:13:08,314 --> 00:13:09,750
You have to understand
the right traffic source.

275
00:13:09,750 --> 00:13:11,310
You have to nail it all down perfectly.

276
00:13:11,610 --> 00:13:14,850
Um, you have to make sure you don't lose
money on the, on the front end on that.

277
00:13:14,850 --> 00:13:17,910
And then a lot of this comes down
to that whole idea of seven touches.

278
00:13:17,910 --> 00:13:21,240
It takes seven touches to sell somebody
mm-hmm . So you have to have a campaign

279
00:13:21,240 --> 00:13:24,420
and a marketing concept set up that
allows for that entire process.

280
00:13:24,930 --> 00:13:28,290
Now direct marketing is a one shot.

281
00:13:28,350 --> 00:13:31,430
It's a shotgun blast to get
a customer in one, one touch.

282
00:13:32,400 --> 00:13:35,850
And so there is two ways of
doing direct marketing for

283
00:13:35,850 --> 00:13:37,290
health and supplement offers.

284
00:13:37,380 --> 00:13:37,410
Okay.

285
00:13:37,680 --> 00:13:41,069
Um, and I'll go over the first or
standard one, and that is what's

286
00:13:41,075 --> 00:13:43,020
called a long form sales page.

287
00:13:43,350 --> 00:13:47,220
People do this with a TSL, which
is text or a VSL, which is video.

288
00:13:47,580 --> 00:13:51,704
And those are those 45 minute long
videos that you might get tricked into

289
00:13:51,704 --> 00:13:56,474
when you're clicking on Facebook and
it has like a countdown like boop, and

290
00:13:56,474 --> 00:14:00,584
then like a lady goes ha on my, on my
wedding anniversary, I tripped and fell

291
00:14:00,584 --> 00:14:03,765
down and thought I would never come
back from this until I discovered this

292
00:14:03,765 --> 00:14:05,354
amazing secret that changed my life.

293
00:14:05,805 --> 00:14:08,655
And then it goes into the, this
story and the text sales face

294
00:14:08,660 --> 00:14:09,824
scripts by this hands of it.

295
00:14:10,244 --> 00:14:12,765
Uh, I'm not, I'm not a writer,
but I've, I've watched and

296
00:14:12,770 --> 00:14:14,324
read thousands of 'em probably.

297
00:14:14,714 --> 00:14:20,025
Um, and so those stories are how you
help someone know like, and trust

298
00:14:20,025 --> 00:14:25,035
you in one sitting mm-hmm . And so
this idea is creating an entire story

299
00:14:25,125 --> 00:14:27,885
and a lot of times they're based on
reality and that's what I stand behind.

300
00:14:27,885 --> 00:14:29,655
Everything should be
based on a real story.

301
00:14:29,660 --> 00:14:29,765
Yeah.

302
00:14:29,805 --> 00:14:30,765
And a real person.

303
00:14:30,974 --> 00:14:34,545
Um, cuz you know, just making
stuff up is kind of lame.

304
00:14:34,875 --> 00:14:37,094
Um, it's kind of used car
salesman kind of status.

305
00:14:37,094 --> 00:14:40,770
It should have something meat and potatoes
behind it but it's really creating that

306
00:14:40,770 --> 00:14:45,030
connection and letting the customer
feel like they are relate to somebody.

307
00:14:45,030 --> 00:14:46,110
So there's just a problem.

308
00:14:46,110 --> 00:14:49,320
A good example is a, there's a
program out there for like pelvic

309
00:14:49,320 --> 00:14:50,580
floor stuff for women, right.

310
00:14:50,585 --> 00:14:54,480
Mm-hmm  and, uh, it really goes into
helping women with this very unique

311
00:14:54,570 --> 00:14:57,870
and, and, and kind of like shameful
issue that they're worried about because

312
00:14:57,900 --> 00:15:00,450
of, um, P themselves kind of stuff.

313
00:15:00,455 --> 00:15:02,340
Mm-hmm . And so it teaches
them how to do stuff and they

314
00:15:02,340 --> 00:15:03,390
have supplements for as well.

315
00:15:03,390 --> 00:15:05,070
And it's, it's a great
product, great concept.

316
00:15:05,340 --> 00:15:08,730
And it really creates a storyline of
like the worst day, worst scenario

317
00:15:08,730 --> 00:15:10,020
possible to happen to this woman.

318
00:15:10,025 --> 00:15:13,170
And it, it just kind of
lets the reader go, oh, God.

319
00:15:13,170 --> 00:15:15,360
Yeah, that's happening before,
or I've come close to that.

320
00:15:15,360 --> 00:15:16,890
And they really create that connection.

321
00:15:17,190 --> 00:15:19,050
And that's that know, like and trust.

322
00:15:19,080 --> 00:15:20,880
mm-hmm, , You're able to build
that connection with, with a

323
00:15:20,880 --> 00:15:23,700
story kinda like right now I'm
building a connection with you.

324
00:15:23,760 --> 00:15:25,680
You're listening to my story,
you're going, oh, I like

325
00:15:25,680 --> 00:15:26,640
Cody this is interesting.

326
00:15:27,180 --> 00:15:31,050
Um, so then it goes into there the
mechanism and explains the benefits of the

327
00:15:31,050 --> 00:15:32,820
product and you try and make it unique.

328
00:15:33,270 --> 00:15:37,530
So, you know, uh, turmeric it's great
for anti-inflammation mm-hmm  but

329
00:15:37,530 --> 00:15:41,250
why can we go three or four layers
deeper into the science, into the

330
00:15:41,255 --> 00:15:42,930
actual studies to explain that.

331
00:15:43,140 --> 00:15:47,550
And can we, um, coin a, a terminology
for it that makes us sound unique.

332
00:15:47,670 --> 00:15:51,540
Mm-hmm  are we a sales page once that was
a, for a thyroid supplement based on the

333
00:15:51,540 --> 00:15:53,220
best selling Throid supplement on Amazon.

334
00:15:53,490 --> 00:15:57,480
Um, I had just amazing amount of
customers say how great it was, but we,

335
00:15:57,480 --> 00:16:01,470
uh, used a car method, C A R and the
car method had to do with driving with

336
00:16:01,470 --> 00:16:05,010
the analogy it all worked and people
connected their brain and it, it dumbed

337
00:16:05,010 --> 00:16:09,495
down the science in a way that allowed
them to understand mm-hmm  um, Then you

338
00:16:09,495 --> 00:16:10,665
sell 'em on the product with a deal.

339
00:16:11,295 --> 00:16:15,435
And this long form sales page allows
for that one sale to happen initially.

340
00:16:15,765 --> 00:16:17,745
And then once they purchase
you, then offer up sales.

341
00:16:17,745 --> 00:16:19,155
Hey, would you like to
buy more of the same?

342
00:16:19,155 --> 00:16:20,385
Hey, this other product could help.

343
00:16:20,385 --> 00:16:23,895
Hey, this other product also helps and
you give people opportunity to buy more.

344
00:16:24,194 --> 00:16:28,454
And these types of funnels can
generate $200 to $250 average order

345
00:16:28,454 --> 00:16:32,175
values where you're bringing about
a hundred to $150 profit per order.

346
00:16:32,295 --> 00:16:32,595
Wow.

347
00:16:32,685 --> 00:16:37,485
So that gives you the ability to
pay very high ad costs in Facebook,

348
00:16:37,485 --> 00:16:41,204
Google, YouTube, or through
direct marketing with affiliates.

349
00:16:41,210 --> 00:16:46,275
My specialty is finding affiliates with
similar companies, health and supplement

350
00:16:46,275 --> 00:16:50,595
companies, and having them promote your
products to their existing customers.

351
00:16:50,835 --> 00:16:52,335
And that's how I do most of my sales.

352
00:16:53,564 --> 00:16:53,954
Wow.

353
00:16:55,064 --> 00:16:55,995
So, okay.

354
00:16:56,475 --> 00:17:02,550
Um, So this long form content is still
online, um, in my head, I mean, just

355
00:17:02,550 --> 00:17:06,180
going back to the direct note, are
you, you're not mailing out letters to

356
00:17:06,180 --> 00:17:09,089
people you're doing it online and you're
still driving traffic to them, right?

357
00:17:09,569 --> 00:17:09,810
Yep.

358
00:17:09,815 --> 00:17:12,990
It's just moving from the idea back
in the day of doing out doing letters

359
00:17:12,990 --> 00:17:14,760
and things like that to emails.

360
00:17:15,119 --> 00:17:17,190
And so the emails can be short and simple.

361
00:17:17,190 --> 00:17:17,909
Get someone to click.

362
00:17:17,909 --> 00:17:20,339
They can be long and compelling
to get someone to be invested

363
00:17:20,339 --> 00:17:21,599
before they land on the page.

364
00:17:21,899 --> 00:17:26,369
And then it's just from there getting them
to read the sales page, watch the sales

365
00:17:26,369 --> 00:17:28,710
video and, and, and make the purchase.

366
00:17:29,040 --> 00:17:32,460
You typically see about a 1 to
3% conversion rate these pages.

367
00:17:32,520 --> 00:17:36,330
So it's not a massive number, but when
you're able to pay out a hundred dollars

368
00:17:36,330 --> 00:17:41,639
commission to the traffic source, it's
makes sense all day long for the traffic

369
00:17:41,639 --> 00:17:44,730
to send you so back to the traffic source.

370
00:17:44,735 --> 00:17:44,970
Right.

371
00:17:44,970 --> 00:17:48,399
We talked, you said earlier, direct
marketing is a traffic source, right?

372
00:17:48,700 --> 00:17:56,145
That idea is really what allows us
to get a massive influx of customers.

373
00:17:56,505 --> 00:17:58,785
Now, at the beginning, you may
not make very much money, but you

374
00:17:58,785 --> 00:18:01,755
can on the reorgs, you can on the
subscription plan, you can on the

375
00:18:01,755 --> 00:18:03,045
secondary products, you sell them.

376
00:18:03,495 --> 00:18:08,085
Um, and it really allows for you to get
in front of a lot of different places.

377
00:18:08,090 --> 00:18:11,445
So it, in this space, um,
there's hundreds of hundreds of

378
00:18:11,445 --> 00:18:12,465
people that have email lists.

379
00:18:12,825 --> 00:18:16,215
I mean, I have about five email
lists ranging from 20,000 contacts

380
00:18:16,215 --> 00:18:17,655
to about a hundred thousand contacts.

381
00:18:17,685 --> 00:18:21,735
Mm-hmm  and all these people are, look,
don't have enough products to promote

382
00:18:21,735 --> 00:18:23,595
internally to send an email every day.

383
00:18:24,015 --> 00:18:26,445
So they're looking for third
party offers that convert.

384
00:18:26,775 --> 00:18:30,255
And so you have, I have a whole team of
people who go out and just try and find

385
00:18:30,255 --> 00:18:32,415
these companies to get them to promote us

386
00:18:32,745 --> 00:18:35,280
and to make sure that our
offers convert well for them.

387
00:18:35,280 --> 00:18:36,720
Cause I have about five different offers.

388
00:18:36,720 --> 00:18:37,770
You know, I have weight loss offers.

389
00:18:37,770 --> 00:18:39,449
I have offers for pain.

390
00:18:39,449 --> 00:18:40,470
I have thyroid one.

391
00:18:40,470 --> 00:18:42,930
I have generic offers
for turmeric and moringa.

392
00:18:43,230 --> 00:18:48,090
Um, so it's really determining what offer
fits best for each traffic source and

393
00:18:48,090 --> 00:18:52,110
then helping them find reasons to mail
to your offer multiple times a month.

394
00:18:53,940 --> 00:18:55,770
Well, Cody, there's a lot going on here.

395
00:18:55,950 --> 00:19:01,620
Uh  which, um, which I'm keen to get into
now it's worth stating, uh, again, if

396
00:19:01,620 --> 00:19:04,890
you are, if you're tuning in a little bit
later, you zoned out in the introduction.

397
00:19:04,895 --> 00:19:10,260
Cody is involved in the supplement
business, um, and you have built up your

398
00:19:10,260 --> 00:19:15,420
empire for want of a better expression,
um, selling supplements, um, which

399
00:19:15,420 --> 00:19:18,210
you started in 2015 using more of the

400
00:19:18,790 --> 00:19:25,450
um, long form sales, either text or
videos to, to sort of drive people, to

401
00:19:25,450 --> 00:19:29,170
buy these, these products, um, using some
of the direct, uh, marketing methods.

402
00:19:30,340 --> 00:19:30,460
Yep.

403
00:19:30,460 --> 00:19:31,690
So, Cody, let me understand.

404
00:19:31,690 --> 00:19:33,879
I've got, let me just summarize,
make sure I've got this right.

405
00:19:34,120 --> 00:19:37,090
You have got, well, I would
technically call a sales page.

406
00:19:37,180 --> 00:19:41,830
Um, you've got a long form sales page,
um, uh, or a landing page or the people

407
00:19:41,830 --> 00:19:45,310
have called them and that can either be
video or it can be text we're sending

408
00:19:45,310 --> 00:19:50,440
traffic to that page, but that page is
predominantly telling story and it's

409
00:19:50,440 --> 00:19:52,360
telling story of how people have gone,

410
00:19:53,280 --> 00:19:57,270
undergone a transformation they've
sort of gone from point a to point B in

411
00:19:57,270 --> 00:20:01,470
their life because of your product or
your intervention that has helped them.

412
00:20:01,470 --> 00:20:04,800
They were suffering with X and now
they're, you know, they're, they're

413
00:20:04,800 --> 00:20:08,400
doing really great over here and you
are telling the stories in these sort

414
00:20:08,400 --> 00:20:15,150
of long form sales pages, um, and to
drive traffic to that sales page, your

415
00:20:15,150 --> 00:20:21,330
particular specialty is finding affiliates
that wanna send their tribe to that page.

416
00:20:21,450 --> 00:20:25,830
And they earn a high level of commission
because you've got high profits

417
00:20:25,950 --> 00:20:28,740
in that typical average, uh, sale.

418
00:20:29,430 --> 00:20:30,000
Am I right?

419
00:20:30,000 --> 00:20:30,450
A hundred percent.

420
00:20:31,290 --> 00:20:32,129
100%.

421
00:20:32,429 --> 00:20:32,490
Whew.

422
00:20:33,570 --> 00:20:35,610
I feel like I was just in a school test.

423
00:20:35,669 --> 00:20:42,120
Um,  so, so I'm curious, let's start then.

424
00:20:42,240 --> 00:20:46,260
Uh, if I can, with this sales page,
what are some of the things that

425
00:20:46,260 --> 00:20:49,050
you are looking for on that sales
page you are thinking about I've.

426
00:20:49,320 --> 00:20:52,679
I mean, you've sort of given us a broad
brush strokes with, I'm looking for a

427
00:20:52,679 --> 00:20:57,000
story, a transformative story, but what
are some of the things that your, you

428
00:20:57,004 --> 00:20:58,919
think that sales page really needs to.

429
00:21:00,000 --> 00:21:00,810
100%.

430
00:21:00,810 --> 00:21:04,470
So I'm gonna do for those of you who
are watching this, I'm gonna do a little

431
00:21:04,470 --> 00:21:08,730
screen sharing at the same time, so
you can see a successful page, but I'm

432
00:21:08,730 --> 00:21:11,970
also gonna try and articulate as best
I can for those who are listening.

433
00:21:12,330 --> 00:21:14,910
So one of our new offers is
called Beach Ready Bites.

434
00:21:15,060 --> 00:21:19,650
It's a probiotic gummy, the, the
actual enzymes in it helped, uh, prep,

435
00:21:19,650 --> 00:21:21,450
your digestive system for digesting.

436
00:21:21,455 --> 00:21:24,150
It's kinda like when you have a salad
before you eat, it helps your body

437
00:21:24,360 --> 00:21:26,010
prep to digest everything quicker.

438
00:21:26,160 --> 00:21:28,500
Mm-hmm  um, and it helps people
lose weight in that aspect.

439
00:21:28,920 --> 00:21:32,970
Um, so the sales page starts out
with the, the headline and the lead.

440
00:21:33,150 --> 00:21:35,850
Um, so this, this headline
is that captivating thing.

441
00:21:35,850 --> 00:21:39,150
That's like this thing that to change
your life or this story that, that, you

442
00:21:39,150 --> 00:21:43,320
know, helps someone lose 20 pounds or
it's very sensationalized mm-hmm . Um,

443
00:21:43,320 --> 00:21:48,630
and then we usually start out the story
with the thing that destroyed the.

444
00:21:49,935 --> 00:21:53,985
This particular one, the, the child
said, mommy, am I gonna be fat?

445
00:21:53,985 --> 00:21:56,775
Like you, like someone made fun
of you in school kind of thing.

446
00:21:56,775 --> 00:21:56,865
Yeah.

447
00:21:57,345 --> 00:22:01,005
And from there, the story goes into a
little bit of reduction about the actual

448
00:22:01,005 --> 00:22:03,075
customer about the actual story person.

449
00:22:03,075 --> 00:22:05,595
And she goes, oh, and I figured out
this whole transformation, but kind of

450
00:22:05,600 --> 00:22:06,825
let me walk you through my, my journey.

451
00:22:07,875 --> 00:22:11,655
And then she, she kind of, you know, will
hint at the, the idea and the solution

452
00:22:11,655 --> 00:22:14,595
as she goes along as the mechanism
the whole time, we're not calling it a

453
00:22:14,595 --> 00:22:16,425
product, it's just a solution for all.

454
00:22:16,425 --> 00:22:19,245
We know it could be a workout
program, it could be a supplement,

455
00:22:19,395 --> 00:22:21,075
it could be pretty much anything.

456
00:22:21,645 --> 00:22:24,995
So from there, the story breaks down and
we just tell the story of the person.

457
00:22:25,725 --> 00:22:27,555
Um, this is how you're getting
to know, like, and trust the

458
00:22:27,555 --> 00:22:30,225
person, understand their journey,
understand what they went through.

459
00:22:30,405 --> 00:22:34,004
It starts to go into the science of what's
been causing the problem and making sure

460
00:22:34,004 --> 00:22:36,915
that the reader knows it's not their
fault, but it's something that they

461
00:22:36,915 --> 00:22:38,565
didn't have control or knowledge about.

462
00:22:38,715 --> 00:22:40,815
Mm-hmm , you know, like my
parents were brought up on

463
00:22:40,845 --> 00:22:41,775
eat, whatever you want, right.

464
00:22:41,775 --> 00:22:42,555
Taco bell who cares?

465
00:22:42,555 --> 00:22:44,415
Food's food calories in calories out.

466
00:22:44,715 --> 00:22:47,085
We now know that calorie's
not a calorie, right?

467
00:22:47,565 --> 00:22:51,345
Eating gluten and, and carbs versus,
you know, lean meats and vegetables

468
00:22:51,375 --> 00:22:54,285
far superior and different in your diet
and how your body responds to that.

469
00:22:54,675 --> 00:22:56,455
So, um, it's not your fault.

470
00:22:57,185 --> 00:23:00,225
This is, this is facilities that
are new, that are changing the world

471
00:23:00,225 --> 00:23:01,425
and can make everything better.

472
00:23:01,784 --> 00:23:05,145
And then we really get into the
mechanism of what makes that special

473
00:23:05,145 --> 00:23:08,205
and which is referring back to
actual scientific studies from

474
00:23:08,205 --> 00:23:09,824
universities, from wherever it is.

475
00:23:09,830 --> 00:23:12,284
And a lot of the writers we work
with, they know all the websites

476
00:23:12,290 --> 00:23:13,784
to go to, to review these studies.

477
00:23:14,084 --> 00:23:17,445
Um, and then from there we go
into the actual product reveal and

478
00:23:17,445 --> 00:23:18,945
we go, tada, here's the product.

479
00:23:19,425 --> 00:23:20,504
And the product's amazing.

480
00:23:20,834 --> 00:23:21,945
It changes your life.

481
00:23:22,304 --> 00:23:25,034
It's on sale now there's
a massive guarantee.

482
00:23:25,040 --> 00:23:27,735
You know, it's a short inventory
and supply for this product.

483
00:23:27,740 --> 00:23:28,215
That's true.

484
00:23:28,215 --> 00:23:29,115
It's really hard to get.

485
00:23:29,355 --> 00:23:33,435
Um, and it's a one time discount and it's
gonna change your life and there's no

486
00:23:33,435 --> 00:23:35,355
risk to you and buy the product mm-hmm

487
00:23:35,715 --> 00:23:39,885
And then from there people buy, it
goes to an upsell and it's like,

488
00:23:39,889 --> 00:23:43,574
Hey, now you can get the product at
a discount because you're part of

489
00:23:43,580 --> 00:23:45,105
the family have more of the same.

490
00:23:46,334 --> 00:23:49,185
And then if they say,
uh, no, thanks to that.

491
00:23:49,365 --> 00:23:50,594
They get sent to a down sale.

492
00:23:50,594 --> 00:23:52,754
It goes, Hey, how about
less or a cheaper deal?

493
00:23:54,735 --> 00:23:58,245
And then after that, if they, uh,
if they, uh, keep going down the

494
00:23:58,245 --> 00:23:59,475
funnel by way, they can exit time.

495
00:23:59,475 --> 00:24:01,125
They want it goes, Hey,
try this thing too.

496
00:24:01,125 --> 00:24:02,415
It's gonna help make it even better.

497
00:24:03,075 --> 00:24:06,165
And, and ideally you wanna go through
about three upsells and down sells.

498
00:24:06,165 --> 00:24:07,905
So you're selling three
different products in the funnel.

499
00:24:08,205 --> 00:24:08,295
Yeah.

500
00:24:08,295 --> 00:24:11,055
And that allows people really
to build that connection.

501
00:24:11,060 --> 00:24:15,045
And that's kind of the structure of the
sales page and the funnel behind it.

502
00:24:15,525 --> 00:24:18,795
The actual upsells and down sells
are very rudimentary and basic.

503
00:24:18,795 --> 00:24:22,275
There's not a lot of,
um, uh, magic about it.

504
00:24:22,635 --> 00:24:28,125
The sales page is truly where,
um, the, the magic happens.

505
00:24:28,130 --> 00:24:31,485
And then that's the key point is really
finding either a writer who can help you

506
00:24:31,785 --> 00:24:33,435
put it together and, and do it correctly.

507
00:24:33,435 --> 00:24:36,195
You gotta find writers who are in
communities and have their own within

508
00:24:36,195 --> 00:24:39,165
their own coaching programs who are
intelligent, who have made pages that do

509
00:24:39,170 --> 00:24:44,055
a million dollars because, um, I've had
a lot of trash pages sold to me before.

510
00:24:44,295 --> 00:24:48,415
And so it really takes finding
a, a writer who is quality or

511
00:24:48,435 --> 00:24:51,585
learning the skillset yourself, um,
to be able to put stuff together.

512
00:24:51,975 --> 00:24:52,965
And that's one version.

513
00:24:53,355 --> 00:24:55,995
And then I wanted to show the
second version, which is actually

514
00:24:56,445 --> 00:24:59,475
what I think a lot of people in the
ecommerce space might like to do more.

515
00:25:00,015 --> 00:25:02,505
And I call this a long
form ecommerce page.

516
00:25:02,525 --> 00:25:03,015
Okay.

517
00:25:03,105 --> 00:25:05,985
And so this is a turmeric
offer by one, get three free.

518
00:25:06,155 --> 00:25:09,825
And, um, basically it's a video
of me for five minutes explaining

519
00:25:09,825 --> 00:25:10,875
the benefits of turmeric.

520
00:25:11,385 --> 00:25:15,135
It is a longer page talking about the
company and what turmeric does for you.

521
00:25:15,645 --> 00:25:19,545
And then it has the buy option for buy
one, get three free, uh, same thing, the

522
00:25:19,545 --> 00:25:21,285
upsells and down cells, more of the same.

523
00:25:21,285 --> 00:25:23,025
We do the same sale for the upsells.

524
00:25:23,025 --> 00:25:26,835
You know, we tested omega three and
probiotics and Dasai and MEA and the

525
00:25:26,835 --> 00:25:28,485
backend on the upsells and down cells.

526
00:25:28,485 --> 00:25:32,085
You can kind of put whatever you want
in the back, but this idea of a shorter

527
00:25:32,085 --> 00:25:37,365
form eCommerce page, I think is truly
the almost easiest way to start.

528
00:25:37,395 --> 00:25:41,145
Cause if someone's figured out how to get
traffic from Facebook to like a Shopify

529
00:25:41,150 --> 00:25:45,585
page and it's successful, I bet million
bucks that drive into a offer like this

530
00:25:45,585 --> 00:25:46,935
will probably double their profits.

531
00:25:49,185 --> 00:25:53,685
That's a really interesting point
that, um, uh, I'm just bringing it

532
00:25:53,685 --> 00:25:57,435
back to e-commerce for one second,
that you've made there about, and thank

533
00:25:57,435 --> 00:25:58,485
you for showing those, by the way.

534
00:25:58,695 --> 00:26:01,845
Mm-hmm  just so you, if you are listening
and you didn't get a chance to see them,

535
00:26:02,415 --> 00:26:06,855
um, I think could, he did a very good
explanation of what you saw on the screen,

536
00:26:06,855 --> 00:26:11,145
but we will put screenshots, we will
put links to those web pages in the show

537
00:26:11,145 --> 00:26:12,345
notes and you'll be able to access them.

538
00:26:12,524 --> 00:26:14,655
Or of course, just turn on over
to YouTube, watch the video.

539
00:26:14,835 --> 00:26:15,495
Uh, it's all there.

540
00:26:16,095 --> 00:26:20,264
Um, so going back to, to what you
mentioned then about eCommerce,

541
00:26:20,270 --> 00:26:23,534
one of the fascinating things for
me is the experimentation in how

542
00:26:23,534 --> 00:26:25,004
long an eCommerce page should be.

543
00:26:25,995 --> 00:26:30,524
Uh, and we have tested thousands
of different combinations over the

544
00:26:30,524 --> 00:26:35,064
years, you know, short, long image
here and all that sort of stuff.

545
00:26:35,064 --> 00:26:36,705
I won't bore you with all
the stuff that we've tested.

546
00:26:37,155 --> 00:26:40,395
But one of the things that I do
know is actually long form eCommerce

547
00:26:40,395 --> 00:26:45,825
pages, usually convert at a higher
rate than short form eCommerce pages,

548
00:26:45,825 --> 00:26:51,705
especially when you start to integrate
in those pages, the, the old school

549
00:26:51,710 --> 00:26:55,155
method of direct marketing, you know,
in the sort of the letters that they

550
00:26:55,160 --> 00:26:59,115
used to send you and you, you bring
those with the headlines and, uh,

551
00:26:59,275 --> 00:27:01,965
they can convert super, super well.

552
00:27:02,235 --> 00:27:03,135
I mean, super, super well.

553
00:27:03,135 --> 00:27:04,935
So, and this is what
you've discovered, right?

554
00:27:04,935 --> 00:27:06,915
This is what you were, what
you were saying, and this

555
00:27:06,915 --> 00:27:08,415
is an easy place to start.

556
00:27:09,165 --> 00:27:12,345
Um, but, uh, Mr.

557
00:27:12,345 --> 00:27:14,775
Cody, I'm, I'm kind of curious.

558
00:27:15,075 --> 00:27:18,165
I, I can just hear, you know, all the
listeners go, this is all very great.

559
00:27:18,165 --> 00:27:22,455
Um, uh, the, the primary question
people are gonna have though

560
00:27:22,455 --> 00:27:24,254
is how do I get started, right?

561
00:27:24,254 --> 00:27:28,365
Where, and, and for, and you mentioned
about finding a writer and how, how

562
00:27:28,370 --> 00:27:29,715
actually that's not straightforward.

563
00:27:29,715 --> 00:27:33,465
So what tips do you have for people
who perhaps would go, want to go

564
00:27:33,465 --> 00:27:38,605
find a writer that can help them
write good long form content?

565
00:27:40,034 --> 00:27:40,695
Definitely.

566
00:27:40,935 --> 00:27:44,385
So first things first, I'm gladly share
more about it later if you want Matt, but

567
00:27:44,385 --> 00:27:46,094
I definitely coach people how to do this.

568
00:27:46,094 --> 00:27:48,615
So I, I have a whole system
and procedure of doing that.

569
00:27:49,034 --> 00:27:51,824
But in short, how do you
find quality writers?

570
00:27:52,185 --> 00:27:55,735
Number one, you need to first find
what you want in your why, right?

571
00:27:55,735 --> 00:27:58,155
Mm-hmm . So if you, if you, if you
don't have a product, you don't have

572
00:27:58,155 --> 00:27:59,355
anything yet, you gotta discover that.

573
00:27:59,685 --> 00:28:00,764
Um, that's very important.

574
00:28:00,764 --> 00:28:02,865
If you already have a product and
you're like, Hey, this thing does

575
00:28:02,865 --> 00:28:04,064
well, I'm selling a lot of it

576
00:28:04,064 --> 00:28:05,355
and I wanna make the page better.

577
00:28:05,865 --> 00:28:09,435
The first step is to understand what
you have and what you don't have.

578
00:28:09,465 --> 00:28:13,455
So looking at pages like the example
of the term work page, or any kind of

579
00:28:13,455 --> 00:28:17,024
eCommerce pages that are crushing it, uh,
you could find online, you can tell it

580
00:28:17,024 --> 00:28:21,254
because the ads are going constantly or
it's on, uh, click think or buy goods.

581
00:28:21,254 --> 00:28:24,855
Those are lot of the direct marketing
affiliate platforms where most

582
00:28:24,855 --> 00:28:28,995
people put their offers, finding
pages that work that are doing well,

583
00:28:29,415 --> 00:28:31,120
and then reverse engineering them.

584
00:28:31,640 --> 00:28:38,475
So, uh, long form ecommerce page is more
like Legos stacked on block together.

585
00:28:38,534 --> 00:28:38,655
Yeah.

586
00:28:38,655 --> 00:28:39,495
It's like an ecommerce page.

587
00:28:39,554 --> 00:28:42,585
There are little block
sections, a long form sales page

588
00:28:42,585 --> 00:28:44,205
that is a indepth story.

589
00:28:44,595 --> 00:28:47,475
So understanding like our turmeric,
you know, it's got the video and

590
00:28:47,475 --> 00:28:50,294
the headline with the call to action
of, with the deal they're getting.

591
00:28:50,595 --> 00:28:54,165
And then the video talks about
what they're getting and why.

592
00:28:54,225 --> 00:28:55,585
And it does a little tease in there too.

593
00:28:55,605 --> 00:28:56,565
You can always watch the video.

594
00:28:56,565 --> 00:28:57,405
It's got a good script.

595
00:28:57,405 --> 00:29:00,195
I had a wonderful person named
Mary Agnes who gave me tips on

596
00:29:00,524 --> 00:29:01,815
making that script a little better.

597
00:29:02,655 --> 00:29:06,945
Um, we then go into the benefits
and what it's used for, we then go

598
00:29:06,945 --> 00:29:11,955
into the company and who it is and
who it's for and how to use it.

599
00:29:12,254 --> 00:29:15,764
And then we give a deal and then
they see the, the sale deal.

600
00:29:15,764 --> 00:29:16,575
So like, okay, cool.

601
00:29:16,580 --> 00:29:18,945
So you're not sold something
beginning, a lot of e-commerce pages

602
00:29:18,950 --> 00:29:20,415
have the buy option on the top.

603
00:29:20,504 --> 00:29:22,725
So I land the page $59.

604
00:29:23,145 --> 00:29:23,625
Nope.

605
00:29:23,685 --> 00:29:24,165
I'm done.

606
00:29:24,165 --> 00:29:27,975
Mm-hmm  you want them to read and get
connected as they're, as they're going

607
00:29:27,975 --> 00:29:30,615
in with them to get know, like, and
trust you before you try and sell 'em.

608
00:29:30,945 --> 00:29:31,545
Uh, imagine.

609
00:29:31,545 --> 00:29:33,345
So I, I was, I worked at US food service.

610
00:29:33,855 --> 00:29:37,875
I sold food, to restaurants, I used
to do 15 million a year in San Diego

611
00:29:37,880 --> 00:29:39,165
when I was outta college in that job.

612
00:29:39,585 --> 00:29:42,525
And you can't walk into a restaurant
in the back kitchen, be like, I

613
00:29:42,525 --> 00:29:44,505
got steak peace for a great deal.

614
00:29:44,565 --> 00:29:45,945
They'll be like, who are you?

615
00:29:46,275 --> 00:29:47,115
Why are you here?

616
00:29:47,115 --> 00:29:48,045
And get outta the kitchen.

617
00:29:48,375 --> 00:29:49,325
Mm-hmm  so you first gotta.

618
00:29:50,085 --> 00:29:52,545
Get to know who it, who is, who
is the person you're talking to.

619
00:29:52,755 --> 00:29:54,945
So that way you can actually
talk to the right person.

620
00:29:55,275 --> 00:29:57,615
You're prepared for the
actual conversation, cuz you

621
00:29:57,615 --> 00:29:58,635
know who you're talking to.

622
00:29:58,640 --> 00:30:00,315
Are they the person doing the orders?

623
00:30:00,315 --> 00:30:01,515
Are they the owner of the restaurant?

624
00:30:01,515 --> 00:30:02,385
Are they the chef?

625
00:30:02,390 --> 00:30:03,375
Are they the line cook?

626
00:30:03,380 --> 00:30:04,485
Are they the manager?

627
00:30:04,485 --> 00:30:05,655
Who's the one placing the orders.

628
00:30:05,655 --> 00:30:06,915
So you can speak to them correctly.

629
00:30:07,215 --> 00:30:08,385
What matters to them?

630
00:30:08,390 --> 00:30:08,715
Right?

631
00:30:09,105 --> 00:30:10,665
If it's the cook, he wants quality.

632
00:30:10,665 --> 00:30:12,705
If it's the manager, he wants best price.

633
00:30:12,705 --> 00:30:15,765
If it's the owner, he just wants to
not deal with anything, you know?

634
00:30:15,825 --> 00:30:15,945
Yeah.

635
00:30:15,950 --> 00:30:17,865
So you gotta understand what
the person actually wants.

636
00:30:17,865 --> 00:30:19,155
You're solving their problem.

637
00:30:19,545 --> 00:30:22,545
And then you have to get them to
feel that you're gonna co complete

638
00:30:22,550 --> 00:30:24,825
all that before you sell them.

639
00:30:26,145 --> 00:30:27,555
Hey see, that's a really
interesting point.

640
00:30:27,560 --> 00:30:27,825
Isn't it?

641
00:30:27,825 --> 00:30:28,755
Because you are right.

642
00:30:28,755 --> 00:30:33,885
Every traditional, every standard
eCommerce website, um, uh, is on the

643
00:30:33,890 --> 00:30:35,445
base of the price and the product

644
00:30:36,085 --> 00:30:36,595
is there.

645
00:30:36,595 --> 00:30:40,105
And, and I think it's been done like
that because of convenience for people

646
00:30:40,105 --> 00:30:41,545
that want to buy the product again.

647
00:30:42,265 --> 00:30:42,625
Right?

648
00:30:42,625 --> 00:30:46,675
So your all, every eCommerce website
that I know is built around this

649
00:30:46,675 --> 00:30:50,035
whole idea that the person coming
wants to actually buy your product.

650
00:30:50,755 --> 00:30:55,135
Um, we call it the knowledge trust factor,
but the people that come to your site

651
00:30:55,135 --> 00:30:59,215
that don't know you, they don't trust you
and they don't know their, your product

652
00:30:59,425 --> 00:31:02,035
and the very first thing they
see is your products and a price.

653
00:31:02,035 --> 00:31:03,805
Well, that's what they're
making the judgment on.

654
00:31:03,805 --> 00:31:04,135
Right.

655
00:31:04,855 --> 00:31:08,425
Um, and so one of the things that I
like about what you've done is you

656
00:31:08,425 --> 00:31:11,605
flip that around on your head and
you put the price at the bottom.

657
00:31:12,415 --> 00:31:16,255
So my question here is do people
actually scroll down when you do that?

658
00:31:18,145 --> 00:31:18,535
Yes.

659
00:31:18,535 --> 00:31:24,145
So as long as the each section you're
looking at each Lego block is compelling

660
00:31:24,505 --> 00:31:25,795
and there's a reason to scroll.

661
00:31:25,825 --> 00:31:29,155
So like, whenever I look at a page
I'll, I'll do control shift, I, and

662
00:31:29,155 --> 00:31:30,475
look at the page via mobile two.

663
00:31:31,034 --> 00:31:33,824
If you're looking at the page, is
there something I want to see at

664
00:31:33,824 --> 00:31:35,294
the bottom or continue reading?

665
00:31:35,655 --> 00:31:38,534
So if you're looking at it, the
next subject line or image or

666
00:31:38,534 --> 00:31:41,564
question should be there, oh,
what's this scroll up, right.

667
00:31:41,895 --> 00:31:43,034
Scroll down, whatever they're doing.

668
00:31:43,304 --> 00:31:46,335
So the, the idea is it needs to be
compelling so they keep doing that.

669
00:31:46,754 --> 00:31:50,685
Um, we typically see these on our long
form sales page is about 50% of people

670
00:31:50,685 --> 00:31:52,945
make it to the first buy box mm-hmm

671
00:31:53,030 --> 00:31:54,855
And then by the time you have the
second buy box, you're down to

672
00:31:54,855 --> 00:31:56,655
like 25% and then it's just gone.

673
00:31:56,955 --> 00:31:59,024
So majority of people are
gonna see the initial product.

674
00:31:59,024 --> 00:32:03,044
And then, and then, uh, about 25% later,
we'll will get to the next spot and

675
00:32:03,044 --> 00:32:04,245
decide if they wanna purchase or not.

676
00:32:04,784 --> 00:32:07,725
So, you know, you, you give 'em
as much as you can, you sell the

677
00:32:07,725 --> 00:32:09,314
product and then you reinforce it.

678
00:32:09,824 --> 00:32:11,205
Here's why it's so special.

679
00:32:11,235 --> 00:32:12,764
Here's why it's no risk to you.

680
00:32:12,764 --> 00:32:15,405
Here's the benefits again, buy box again.

681
00:32:15,615 --> 00:32:18,915
And then if you have more content, you
put more content there and then final

682
00:32:18,915 --> 00:32:20,205
buy box on the bottom of the page.

683
00:32:20,475 --> 00:32:23,955
So I, I typically wanna see two or
three bisections on any kind of page,

684
00:32:23,955 --> 00:32:27,014
because it gives that opportunity for
someone who's on the fence to keep

685
00:32:27,014 --> 00:32:31,950
going and just kind of think about
it as, um, a used car deal, right?

686
00:32:32,280 --> 00:32:35,310
You go into the dealership, the
person makes friends with you shows

687
00:32:35,310 --> 00:32:38,610
you all the best cars lets you sit
in the cool Ferrari and that neat.

688
00:32:38,640 --> 00:32:40,800
Oh well you want, well, you came
for a Honda, let's go check it out.

689
00:32:40,800 --> 00:32:41,310
The Honda.

690
00:32:41,370 --> 00:32:44,430
And now you're buddy's with a guy
and now you wanna help him out and

691
00:32:44,430 --> 00:32:47,520
you want to get the deal mm-hmm and
then the price comes out and then

692
00:32:47,525 --> 00:32:48,900
you're on the fence and they go, cool,

693
00:32:48,900 --> 00:32:52,680
well, I can give you new tires and I can
give you a 30 day oil change guarantee.

694
00:32:53,010 --> 00:32:53,970
And then you're like, yeah.

695
00:32:54,000 --> 00:32:54,630
Okay, I'm sold.

696
00:32:54,750 --> 00:32:58,140
So it's that, it's that entire
process of building that friendship

697
00:32:58,200 --> 00:33:02,610
and giving someone the deal and then
sweetening the deal at the same time.

698
00:33:02,820 --> 00:33:06,000
So that way, uh, they feel
confident about the purchase.

699
00:33:06,330 --> 00:33:06,990
Very good.

700
00:33:07,200 --> 00:33:07,770
Very good.

701
00:33:08,610 --> 00:33:08,910
Right.

702
00:33:08,910 --> 00:33:12,360
And on that bomb shell, we are just
gonna take a moment to hear from

703
00:33:12,360 --> 00:33:15,090
this week's show sponsors and then
Cody and I will be back carrying

704
00:33:15,090 --> 00:33:16,650
on this fascinating conversation.

705
00:33:16,680 --> 00:33:18,000
Uh, don't go anywhere.

706
00:33:18,000 --> 00:33:20,220
We'll be back in just a few short seconds.

707
00:33:21,090 --> 00:33:24,600
Hey there, are you a business
owner here at Aurion digital

708
00:33:24,600 --> 00:33:27,600
we know firsthand that
running an ecommerce business

709
00:33:27,600 --> 00:33:29,010
can be really hard work.

710
00:33:29,565 --> 00:33:31,905
As the online space gets more competitive.

711
00:33:31,935 --> 00:33:35,085
It is becoming even more challenging
to stay ahead of the curve.

712
00:33:35,295 --> 00:33:36,495
We totally get it.

713
00:33:36,675 --> 00:33:41,505
So we wanna help you succeed by offering
a wide range of services from fulfillment

714
00:33:41,565 --> 00:33:46,065
marketing, customer service, and even
coaching and consulting, just so that

715
00:33:46,065 --> 00:33:50,325
you can do what matters most, save
yourself the time and the money, and

716
00:33:50,325 --> 00:33:52,395
let us handle the day to day tasks.

717
00:33:52,755 --> 00:33:56,445
This way you can run your business without
having to worry about the boring stuff.

718
00:33:56,895 --> 00:33:59,385
So what do you say, are we
a good fit for each other?

719
00:33:59,865 --> 00:34:03,645
Come check us out at auriondigital.com
and let us know what you think

720
00:34:08,735 --> 00:34:09,085
so

721
00:34:13,125 --> 00:34:13,875
right, Cody.

722
00:34:14,445 --> 00:34:18,465
Um, so before we were talking about
sort of long form e-commerce pages,

723
00:34:18,525 --> 00:34:24,225
um, and how, uh, these pages, you
know, you're, you're very much

724
00:34:24,230 --> 00:34:25,885
taking people on a journey, right?

725
00:34:26,264 --> 00:34:29,879
Um, And you are sort of giving
them a reason to keep scrolling

726
00:34:29,879 --> 00:34:34,170
and then a good website, like yours
is 50% of the people are gonna

727
00:34:34,170 --> 00:34:35,940
scroll down and, and see that box.

728
00:34:36,540 --> 00:34:39,750
Um, and you know, you can test
this and you can see whether

729
00:34:39,750 --> 00:34:40,920
the conversion is good or not.

730
00:34:40,924 --> 00:34:42,839
And you know, if you've got
a good copywriter, great.

731
00:34:43,679 --> 00:34:48,480
Um, it's gonna help you, I guess,
one of the questions, um, in my

732
00:34:48,480 --> 00:34:52,469
head, uh, and maybe this is just
me being a bit British, right?

733
00:34:52,500 --> 00:34:55,889
Maybe it's my English
reservedness coming out.

734
00:34:56,339 --> 00:35:01,589
I'm always skeptical of the
sensationalist headlines.

735
00:35:02,250 --> 00:35:08,279
Um, and I would have a hard time, uh,
saying, you know, take this pillar

736
00:35:08,279 --> 00:35:09,960
is gonna radically change your life.

737
00:35:10,140 --> 00:35:13,680
Um, unless I knew for a fact
it was gonna gonna do that.

738
00:35:14,250 --> 00:35:16,920
So how do you, am I too reserved?

739
00:35:17,279 --> 00:35:21,779
What have you found with that kind
of, um, headline writing scheme?

740
00:35:22,710 --> 00:35:23,850
100% works.

741
00:35:23,855 --> 00:35:26,700
It's a matter of if you wanna stand
behind that for your company or not.

742
00:35:27,000 --> 00:35:31,350
And so, in my opinion, there's
the very sensationalized stories.

743
00:35:31,590 --> 00:35:35,580
There's the scientific article
stories, and then there's the, um,

744
00:35:35,760 --> 00:35:38,070
good company or good deal stories.

745
00:35:38,075 --> 00:35:40,980
Mm-hmm . And so if like you're
doing the turmeric deal, it's, it's

746
00:35:40,980 --> 00:35:43,080
the deal buy one, get three free.

747
00:35:43,290 --> 00:35:44,550
That's the headline, right?

748
00:35:44,550 --> 00:35:44,730
Yeah.

749
00:35:44,940 --> 00:35:48,300
So if, if you're doing the, the reason,
if it's something that's already in

750
00:35:48,300 --> 00:35:51,840
the zeitgeist, when people understand
it, then it's easier to do that.

751
00:35:52,140 --> 00:35:55,950
If you're having to make that story, you
need to grab someone, uh, good example.

752
00:35:55,950 --> 00:36:02,640
We can do it recording too, but, um,
there's, uh, I think it's rounders the

753
00:36:02,640 --> 00:36:08,340
movie about like that's rounders or
it's one of those stock trading movies.

754
00:36:08,610 --> 00:36:12,360
Mm-hmm  beginning of the movie is a
woman doing a downhill ski competition,

755
00:36:12,360 --> 00:36:13,950
like on the Olympics and then crash.

756
00:36:14,700 --> 00:36:16,020
Has nothing to do with the entire movie.

757
00:36:16,049 --> 00:36:17,430
It's just so intense.

758
00:36:17,430 --> 00:36:20,970
It gets you completely like, and
then it rolls into the movie and

759
00:36:20,970 --> 00:36:23,129
you're like completely, oh, isn't
that Molly's game pulled in.

760
00:36:23,790 --> 00:36:24,420
Which one is that?

761
00:36:24,600 --> 00:36:25,319
Molly's game.

762
00:36:25,319 --> 00:36:26,040
Was that the one?

763
00:36:26,460 --> 00:36:28,799
Cause she, she was a ski the poker player.

764
00:36:29,730 --> 00:36:30,330
Yes.

765
00:36:31,920 --> 00:36:32,250
Yeah.

766
00:36:32,549 --> 00:36:32,910
Yeah.

767
00:36:32,910 --> 00:36:36,839
So that idea, but it is this sensational
exciting, like powerful thing.

768
00:36:36,839 --> 00:36:39,210
And then yeah, it just draws
you in and you're and you are.

769
00:36:39,210 --> 00:36:39,540
Yeah.

770
00:36:39,810 --> 00:36:41,069
And that's the key.

771
00:36:41,069 --> 00:36:41,549
Yeah.

772
00:36:41,549 --> 00:36:41,870
Yeah.

773
00:36:42,029 --> 00:36:42,420
That's the key.

774
00:36:42,839 --> 00:36:43,620
That's the key, right?

775
00:36:43,620 --> 00:36:45,990
That's the, the, that's what
the headlines got to do.

776
00:36:46,020 --> 00:36:47,549
That's what you've gotta do in an instant.

777
00:36:47,555 --> 00:36:48,870
You've gotta draw them in.

778
00:36:49,259 --> 00:36:54,855
Um, and you've, you've gotta get
people's attention, uh, you know, I

779
00:36:54,855 --> 00:36:58,365
was, um, I was curious when you said
you'd list, you know, you'd been into

780
00:36:58,365 --> 00:37:01,154
Dan Kennedy's masterminds and stuff,
so let's just sort of switch gears

781
00:37:01,154 --> 00:37:03,194
slightly and, and go to direct marketing.

782
00:37:03,495 --> 00:37:05,774
And Dan Kennedy for if
memory serves me, right.

783
00:37:05,774 --> 00:37:07,274
Was a brilliant copywriter.

784
00:37:07,515 --> 00:37:11,504
I mean, the man knew how to
write stuff and I've, I've

785
00:37:11,504 --> 00:37:13,845
actually got some of his types.

786
00:37:13,935 --> 00:37:15,674
Uh that's how old I am.

787
00:37:15,680 --> 00:37:20,055
I have tapes, uh, you know, with his
lessons on, what are some of the key

788
00:37:20,055 --> 00:37:24,254
things that you learned from these
sort of old marketing masters, you

789
00:37:24,254 --> 00:37:28,814
know, the old school marketing masters,
um, you know, what are what's, maybe

790
00:37:28,819 --> 00:37:31,515
you one or two of the key principles
that you sort of that understood the

791
00:37:31,515 --> 00:37:35,415
test of time for you that you remember
hearing in light bulbs going off

792
00:37:35,415 --> 00:37:37,904
and you've carried that through
in, in everything that you've done.

793
00:37:38,444 --> 00:37:40,964
The one and only thing, swipe and deploy.

794
00:37:42,495 --> 00:37:44,084
Swipe and deploy.

795
00:37:44,205 --> 00:37:44,504
Okay.

796
00:37:44,564 --> 00:37:44,865
Excellent.

797
00:37:44,865 --> 00:37:47,595
Take what's working in an
industry, a different industry

798
00:37:47,595 --> 00:37:48,645
and make it work for you.

799
00:37:48,645 --> 00:37:51,734
Mm-hmm  so Bill Glazer brought
it up about how he would take.

800
00:37:52,935 --> 00:37:57,405
Uh, deals from Walmart and
car deals and apply it to his

801
00:37:57,405 --> 00:37:58,935
men's, um, clothing business

802
00:37:59,295 --> 00:38:01,125
cause he had a men's warehouse
kind of kind of thing.

803
00:38:01,485 --> 00:38:07,635
So having that idea of a coupon, having
the idea of a reason for a sale is the

804
00:38:07,635 --> 00:38:10,785
captivating reason for, for his business.

805
00:38:10,785 --> 00:38:14,025
That's like the tumeric buy one, get
three free mm-hmm  the reason for that

806
00:38:14,025 --> 00:38:17,235
sale is that the reason they're there
is because there's three units free.

807
00:38:17,295 --> 00:38:17,985
No one does that.

808
00:38:18,615 --> 00:38:24,075
So you can take something that's more
well known of a product and create

809
00:38:24,080 --> 00:38:29,235
a reason why, you know, this is,
this is because it's my birthday.

810
00:38:29,295 --> 00:38:31,275
This is because it's Halloween.

811
00:38:31,275 --> 00:38:34,275
This is because of a, a
certain holiday or thanks.

812
00:38:34,275 --> 00:38:36,795
It's because we've helped a
thousand people lose 10 pounds.

813
00:38:37,125 --> 00:38:40,545
You know, those kinds of those
kinds of captivating ideas.

814
00:38:40,935 --> 00:38:44,145
The other idea, too, you can take the
concept away from that idea of that

815
00:38:44,145 --> 00:38:46,005
sensationalist and pose a question.

816
00:38:46,275 --> 00:38:48,765
Can this pill really help you
lose 20 pounds in two weeks?

817
00:38:50,805 --> 00:38:54,025
Copy says no, but you just completely
took someone on the idea of can you?

818
00:38:54,025 --> 00:38:55,245
That's a pretty good
way of doing it as well.

819
00:38:55,245 --> 00:38:55,605
Yeah.

820
00:38:55,609 --> 00:38:55,615
Yeah.

821
00:38:55,615 --> 00:38:56,294
I've not thought about it.

822
00:38:56,294 --> 00:38:59,835
So it's doing that, that counter, that
counter and is, is easy and not sure.

823
00:38:59,835 --> 00:39:00,495
Is it worth testing?

824
00:39:00,495 --> 00:39:00,915
Probably.

825
00:39:01,424 --> 00:39:01,785
Yeah.

826
00:39:01,964 --> 00:39:05,564
I, I definitely wanna find
out  is, you know, you read that.

827
00:39:05,564 --> 00:39:06,375
Like, I don't know.

828
00:39:06,375 --> 00:39:13,484
I, I, I do want to know though, so, uh,
yeah, , that's, that's quite clever.

829
00:39:13,814 --> 00:39:19,814
So this swipe and deploy methodology
then, um, where you see something

830
00:39:19,814 --> 00:39:22,895
working in one industry and you
and you, and you take that and, and

831
00:39:22,899 --> 00:39:25,375
apply that to yourselves and you, you
know, your own business and stuff.

832
00:39:25,754 --> 00:39:31,185
How have you used that to build,
um, your, uh, your supplement.

833
00:39:32,475 --> 00:39:35,805
So a lot of it comes down to seeing what
works and then determining if you're

834
00:39:35,805 --> 00:39:37,575
gonna position yourself in that space.

835
00:39:37,634 --> 00:39:41,265
Um, it could be used also in, um,
in email marketing to promote your

836
00:39:41,265 --> 00:39:46,305
offer, um, with different kinds of
promotions or timing of the year, or

837
00:39:46,305 --> 00:39:48,015
reasons why to get someone to email.

838
00:39:48,314 --> 00:39:50,444
Um, I've always loved
the accidental email.

839
00:39:50,475 --> 00:39:52,995
You send out an email that's kind of
half broken, and then you send another

840
00:39:52,995 --> 00:39:55,634
email at 10 months later and be like,
oops, the last email wasn't finished.

841
00:39:55,634 --> 00:39:56,745
I didn't finish what I was saying.

842
00:39:56,774 --> 00:39:59,805
Here's the rest of the email
and the other, the bio again.

843
00:40:00,075 --> 00:40:01,875
So you get an excuse to
talk to someone again.

844
00:40:02,234 --> 00:40:02,415
Yeah.

845
00:40:02,444 --> 00:40:05,380
Um, They're actually quite
converting emails as well.

846
00:40:05,440 --> 00:40:08,110
They, they are, but I love
the subject line test.

847
00:40:08,710 --> 00:40:09,070
Yeah.

848
00:40:09,670 --> 00:40:13,240
That one opens really high . Yeah,
it's really funny thing.

849
00:40:13,510 --> 00:40:14,200
I'm sorry.

850
00:40:14,590 --> 00:40:15,610
We sent it way too early.

851
00:40:15,615 --> 00:40:16,480
Here's the rest of the email.

852
00:40:16,480 --> 00:40:19,690
And so the open rate of both emails
goes up because everybody wants to

853
00:40:19,690 --> 00:40:21,070
see what you wrote in the first one.

854
00:40:21,070 --> 00:40:22,540
That's maybe not in the second one.

855
00:40:23,240 --> 00:40:23,790
Uh, yeah.

856
00:40:23,890 --> 00:40:26,680
And you are in their inbox
twice, legitimately and it's is

857
00:40:26,680 --> 00:40:28,330
quite a fascinating strategy.

858
00:40:28,420 --> 00:40:29,500
I think the broken email.

859
00:40:29,560 --> 00:40:29,800
Yeah.

860
00:40:30,040 --> 00:40:30,370
Yep.

861
00:40:30,550 --> 00:40:32,230
And then swiping too, like what's working.

862
00:40:32,230 --> 00:40:36,160
Is there, um, a particular offer that
you want to try and emulate or have

863
00:40:36,220 --> 00:40:38,430
like get into so Ric for example, right?

864
00:40:38,560 --> 00:40:42,070
I've had people that wanted to
start throwing turmeric, uh, offer

865
00:40:42,070 --> 00:40:43,600
after how successful mine was for.

866
00:40:44,174 --> 00:40:47,024
And I just leaned over and said to
them, I'm like, great go for it.

867
00:40:47,084 --> 00:40:50,115
But I would encourage you to use mine
as a benchmark and keep promoting me

868
00:40:50,115 --> 00:40:53,805
until you figure out you can actually
beat my offer and of the five big dogs.

869
00:40:53,805 --> 00:40:54,555
I know that did that.

870
00:40:54,555 --> 00:40:57,765
I only one actually had an offer
that continued on and did well.

871
00:40:58,185 --> 00:41:01,484
So, um, you know, being able to
swipe and deploy is important.

872
00:41:01,544 --> 00:41:04,395
You type the idea and run it in your
own way, but you gotta make sure that

873
00:41:04,395 --> 00:41:08,714
it actually is also more financially
advantageous than doing other things

874
00:41:08,714 --> 00:41:12,345
they could have just kept promoting me
and gotten free money for just copying

875
00:41:12,345 --> 00:41:14,745
and pasting an email in a, in a process.

876
00:41:15,165 --> 00:41:15,404
Yeah.

877
00:41:15,404 --> 00:41:16,035
That's interesting one, isn't it?

878
00:41:16,035 --> 00:41:19,194
Because again, that's the danger
of these sort of offers, I guess.

879
00:41:19,214 --> 00:41:22,154
How do you avoid the race to the bottom?

880
00:41:22,305 --> 00:41:22,605
Right.

881
00:41:22,609 --> 00:41:26,384
So if you are looking at something
and someone's done the, you know, buy

882
00:41:26,384 --> 00:41:29,805
one, get three free and say, well,
do I do buy one and get four free?

883
00:41:29,805 --> 00:41:32,504
And then some fellows I'll
buy one and get five free.

884
00:41:32,504 --> 00:41:34,365
And it starts to become a
bit ridiculous after a while.

885
00:41:34,754 --> 00:41:37,154
So how do you, how do you
avoid the race to the bottom?

886
00:41:37,815 --> 00:41:38,234
Definitely.

887
00:41:38,240 --> 00:41:39,795
So I've actually not experienced that.

888
00:41:39,825 --> 00:41:43,125
So even with the buy one, get three
free, I've seen one person try to

889
00:41:43,125 --> 00:41:45,674
emulate me, another person trying
do a buy one, get two, three, and

890
00:41:45,680 --> 00:41:47,685
different products and their offers.

891
00:41:47,685 --> 00:41:49,245
I don't know where they are today.

892
00:41:49,245 --> 00:41:50,415
I've never seen anybody promote them.

893
00:41:50,835 --> 00:41:54,915
So I think that in the affiliate space,
if you were directly ripping someone

894
00:41:54,915 --> 00:41:59,280
off, then the people who are promoting
the offers are not gonna like that.

895
00:41:59,310 --> 00:42:01,620
They're gonna be annoyed for the
fact that you are copying this or

896
00:42:01,620 --> 00:42:03,120
the person that they promote as well.

897
00:42:03,480 --> 00:42:06,900
So there is a very tight-knit community
of, you know, three, 400 people

898
00:42:06,905 --> 00:42:10,020
that know and trust each other and
wanna make sure we all do better.

899
00:42:10,200 --> 00:42:12,930
And those who just straight
up copy, they can go to hell.

900
00:42:13,200 --> 00:42:16,470
Now, there is a handful of people
who can drive their own traffic

901
00:42:16,470 --> 00:42:18,570
through Facebook or Google, and
they can do whatever they want.

902
00:42:18,990 --> 00:42:20,670
And they typically just do what they want.

903
00:42:20,670 --> 00:42:24,570
They don't deal with our side of the
affiliate industry and we just kind of,

904
00:42:24,570 --> 00:42:26,370
uh, let them play in their own fields.

905
00:42:26,370 --> 00:42:28,710
And it, it just kind of is what it is.

906
00:42:29,340 --> 00:42:32,880
The idea of race to the bottom doesn't
necessarily exist either because, um,

907
00:42:33,780 --> 00:42:35,280
for example, that term work offer.

908
00:42:35,280 --> 00:42:41,760
When I first launched it in 2018, it was
doing $88, $85, um, average order value.

909
00:42:41,790 --> 00:42:45,930
So a hundred people bought on average
was $88 per person because they would buy

910
00:42:46,140 --> 00:42:51,000
upsells mm-hmm . We now have that funnel
converting at $130 average order value.

911
00:42:51,300 --> 00:42:51,720
Oh, wow.

912
00:42:52,110 --> 00:42:56,730
So it's a matter of perfecting the
page and the funnel over and over and

913
00:42:56,730 --> 00:43:00,810
over again, you're talking about minor
headline changes, font changes, color

914
00:43:00,810 --> 00:43:04,960
changes, button, color changes, um,
popups instead for down sells, instead

915
00:43:04,980 --> 00:43:07,500
of down sell pages, you know, all
these little tiny minute things you

916
00:43:07,505 --> 00:43:09,000
change over and over and over again.

917
00:43:09,150 --> 00:43:13,170
And of course, retest continuously is how
you're able to keep refining something.

918
00:43:13,620 --> 00:43:17,640
So you're more likely gonna see
offer, um, churn and offer decline

919
00:43:17,640 --> 00:43:21,930
because the page has not been
made better than anything else.

920
00:43:22,110 --> 00:43:24,870
Um, that's gonna be the biggest,
um, biggest killing part.

921
00:43:25,230 --> 00:43:28,950
The final thing that kind of can happen
with that, um, swipe and deploy concept

922
00:43:28,950 --> 00:43:32,430
is like, for example, I an offer called
bio harmony that we renamed bio switch,

923
00:43:32,460 --> 00:43:33,930
and then we called it something else.

924
00:43:34,200 --> 00:43:37,080
And every time it did
better, but then not as good.

925
00:43:37,080 --> 00:43:41,820
And now it's just kind of dead and
that's because the actual mechanism and

926
00:43:41,820 --> 00:43:46,110
how people are actually achieving their
goals has been copied so many times that

927
00:43:46,170 --> 00:43:49,980
although the story's compelling, when they
get the actual product itself, it's just

928
00:43:49,980 --> 00:43:51,870
been done over and over and over again.

929
00:43:51,870 --> 00:43:55,260
So that one's kind of gone, but
it's done 20 million in three years.

930
00:43:55,260 --> 00:43:58,890
So  oh, well what, a way to end.

931
00:43:59,280 --> 00:44:00,120
Yeah, exactly.

932
00:44:00,450 --> 00:44:01,240
Is the expression.

933
00:44:02,010 --> 00:44:07,440
So do you use any specific
software to do this testing?

934
00:44:07,980 --> 00:44:08,220
Yeah.

935
00:44:08,460 --> 00:44:12,630
So in terms of testing, uh, there's not
a software out there that works yet.

936
00:44:12,630 --> 00:44:15,720
I'm actually trying to build something
that I could potentially turn into

937
00:44:15,720 --> 00:44:20,760
a service, um, because there's just
certain metrics that are not as, that

938
00:44:20,850 --> 00:44:22,890
are incredibly important in your funnel.

939
00:44:22,920 --> 00:44:23,910
Like a lot of people.

940
00:44:24,555 --> 00:44:28,185
Care about, uh ROAS but like that
doesn't, I need to know profit per

941
00:44:28,185 --> 00:44:32,115
order, per traffic source, per per
offer funnel mm-hmm . And so that's

942
00:44:32,115 --> 00:44:33,375
the key to knowing those metrics.

943
00:44:33,705 --> 00:44:37,305
Um, so the best software to use as
an affiliate marketer, there's two

944
00:44:37,305 --> 00:44:39,404
of them click bank or buy goods.

945
00:44:39,884 --> 00:44:42,165
These are systems that you get approved.

946
00:44:42,165 --> 00:44:46,125
You put your entire funnel up, like the
one I talked about earlier, and then they

947
00:44:46,125 --> 00:44:48,105
will manage the credit card processing.

948
00:44:48,165 --> 00:44:51,645
They will pay out the traffic sources
and track all the track, all the

949
00:44:51,795 --> 00:44:53,415
clicks and sales and conversions.

950
00:44:53,775 --> 00:44:56,535
Um, they'll do rev share
or, or, um, or a CPA.

951
00:44:56,625 --> 00:44:59,055
CPA is just a flat rate
pay, no matter what happens.

952
00:44:59,055 --> 00:45:00,525
And at the end of the day, it's the same.

953
00:45:00,529 --> 00:45:04,455
We just doing the law of large number
averages to figure it out ahead of time.

954
00:45:04,964 --> 00:45:08,174
Um, and then, uh, so they
take care of all that.

955
00:45:08,174 --> 00:45:11,505
And all you have to do is get the
traffic to the page, make call people,

956
00:45:11,505 --> 00:45:14,745
make friends, join, join different
Facebook groups, masterminds coaching

957
00:45:14,750 --> 00:45:17,115
communities, and, and make friends
to get you to promote your offer.

958
00:45:17,654 --> 00:45:21,975
Um, Once you have that you
can export the data directly.

959
00:45:22,245 --> 00:45:24,195
And, you know, there's,
there's ways of setting it up.

960
00:45:24,200 --> 00:45:27,165
Like I had really long, long
name, each product code name

961
00:45:27,165 --> 00:45:28,215
had a really long string.

962
00:45:28,215 --> 00:45:31,395
So I knew exactly what page it
was on the price, the conversion.

963
00:45:31,605 --> 00:45:34,605
And I would sort do some
little V lookups on Excel.

964
00:45:34,665 --> 00:45:36,105
Boom, make, make my numbers out.

965
00:45:36,465 --> 00:45:39,525
So that's kind of the easiest way to
pull your data out to understand it.

966
00:45:39,735 --> 00:45:42,435
But it's important to understand
what you're looking at.

967
00:45:42,735 --> 00:45:45,065
If you're doing a split test
on the front end on the, on the

968
00:45:45,070 --> 00:45:49,755
sales page, um, then are you, is
your conversion rate increasing?

969
00:45:50,085 --> 00:45:54,525
Are you affecting the total average
order value or profit per order or is

970
00:45:54,525 --> 00:45:57,555
it increasing or decreasing because of
what's happening on the front end page

971
00:45:57,555 --> 00:45:59,805
and same thing for every page you do test.

972
00:46:00,135 --> 00:46:03,135
And it's also important
to test methodically slow.

973
00:46:03,375 --> 00:46:06,225
You know, I wanna like throw
10 things at my D my, um, my

974
00:46:06,225 --> 00:46:07,875
testing team to have them test.

975
00:46:07,875 --> 00:46:08,625
And they're like, cool.

976
00:46:08,625 --> 00:46:09,465
We'll do it one at a time.

977
00:46:09,465 --> 00:46:12,525
It'll take us two months because
if you do it all at once, the

978
00:46:12,530 --> 00:46:14,505
whole design could do better.

979
00:46:15,145 --> 00:46:15,495
but why?

980
00:46:16,095 --> 00:46:18,615
Because if you don't know, then how
can you apply that tech, that, that

981
00:46:18,615 --> 00:46:20,025
concept to everything else you do?

982
00:46:20,445 --> 00:46:22,485
Mm-hmm  yeah, that's a very good point.

983
00:46:22,575 --> 00:46:23,385
That's a very good point.

984
00:46:23,865 --> 00:46:30,885
So how do you, how do you, um, I
guess find the affiliates, uh, that

985
00:46:30,885 --> 00:46:32,665
are gonna work well for you, right?

986
00:46:32,805 --> 00:46:36,405
How do you, how do you, how do
you mobilize your affiliates?

987
00:46:36,825 --> 00:46:37,425
Definitely.

988
00:46:37,425 --> 00:46:40,425
So when I first started out, I
had my tumeric offer I didn't

989
00:46:40,425 --> 00:46:41,415
know what affiliates were.

990
00:46:41,535 --> 00:46:44,625
My brother was in the space selling
a workout program and he is like,

991
00:46:44,630 --> 00:46:46,065
oh, I'll be your affiliate manager.

992
00:46:46,305 --> 00:46:49,965
And so he basically just would send my,
the emails that I'd written up that did

993
00:46:49,965 --> 00:46:53,565
pretty well when we tested it on his email
list and he'd send that and the tracking

994
00:46:53,565 --> 00:46:55,185
link out to people and that's all he did.

995
00:46:55,335 --> 00:46:57,075
That's all affiliate
manager really ever does.

996
00:46:57,315 --> 00:46:59,985
But he had, he had been able to
get to know these people with his

997
00:46:59,985 --> 00:47:01,965
offer for the two years prior.

998
00:47:02,175 --> 00:47:04,545
And so it was like, Hey, he's
my brother run his thing.

999
00:47:04,545 --> 00:47:05,985
And then it worked and
they're like, cool, thanks.

1000
00:47:06,015 --> 00:47:08,955
And then after about a year, I finally
got the, got the hang of it, figured out

1001
00:47:08,960 --> 00:47:13,185
what to do and what it takes is finding
someone to help you test your offer.

1002
00:47:13,605 --> 00:47:16,605
To know that it can, it's converting
correctly and paying out correctly

1003
00:47:16,605 --> 00:47:17,625
and you're not losing money.

1004
00:47:17,654 --> 00:47:18,525
So that's step one.

1005
00:47:18,795 --> 00:47:22,305
You can do that through joining, uh,
coaching programs, masterminds or

1006
00:47:22,310 --> 00:47:25,095
different kind of community groups where
people help each other in that aspect.

1007
00:47:25,100 --> 00:47:27,875
There's tons of Facebook groups out there
that people just support each other.

1008
00:47:28,899 --> 00:47:33,314
Um, and then after that, it's going in
same thing, joining groups of communities,

1009
00:47:33,345 --> 00:47:35,384
of offer owners or affiliate managers.

1010
00:47:35,654 --> 00:47:39,625
I mean, there's one, uh, group, uh, uh,
it's called traffic tribe, this lady.

1011
00:47:39,625 --> 00:47:42,615
Amber Spears runs it, all my
people i, I, I, and my group

1012
00:47:42,615 --> 00:47:43,754
and my community join it too.

1013
00:47:43,995 --> 00:47:45,345
There's like 400 affiliate managers there.

1014
00:47:45,345 --> 00:47:48,495
So once you're in there, you just
present your offer and share, and you'd

1015
00:47:48,495 --> 00:47:51,915
start making sales calls and trying
to get on zoom calls with people to

1016
00:47:52,125 --> 00:47:54,975
get them to know like, and trust you
mm-hmm . And then you go to conferences

1017
00:47:54,975 --> 00:47:58,125
like affiliate summit, west, east,
you go to traffic and conversion.

1018
00:47:58,365 --> 00:48:00,915
Um, you go to all these different kinds
of conferences and when you get there,

1019
00:48:01,035 --> 00:48:02,805
you go and meet as many people as you can.

1020
00:48:02,810 --> 00:48:06,194
And I tell my wife, I'm going to a
conference to shake hands and kiss babies.

1021
00:48:06,194 --> 00:48:09,555
You know, you're trying to make
friends and be like a politician

1022
00:48:09,555 --> 00:48:10,845
to make everyone love you.

1023
00:48:11,145 --> 00:48:14,205
So that way you can, you know,
hopefully help by giving them an

1024
00:48:14,205 --> 00:48:17,865
amazing offer that converts well, and
on the back end, make money yourself.

1025
00:48:18,314 --> 00:48:22,904
So it's, it's going out and beating the
pavement, asking for referrals, asking

1026
00:48:22,904 --> 00:48:25,964
everybody in the community where it's
at, um, and, and, and paying attention.

1027
00:48:26,294 --> 00:48:27,105
You can't be quiet.

1028
00:48:27,165 --> 00:48:28,830
You gotta be very proactive.

1029
00:48:29,460 --> 00:48:30,300
That's really, yeah.

1030
00:48:30,540 --> 00:48:32,100
And that's an important point, isn't it?

1031
00:48:32,190 --> 00:48:37,680
Because I think, um, it's not E it's not
as, it's not like it used to be where

1032
00:48:37,680 --> 00:48:40,890
you could just go, listen, if you're an
affiliate, I'm go to this website and

1033
00:48:40,890 --> 00:48:44,250
I'm gonna put my information on there
and they fill people would come and go

1034
00:48:44,255 --> 00:48:46,170
yeah, I've got a list of
a hundred thousand people.

1035
00:48:46,500 --> 00:48:47,790
I'll send 'em to that website.

1036
00:48:48,240 --> 00:48:50,730
Uh, I think everyone's a lot
more choosy now, aren't they?

1037
00:48:50,730 --> 00:48:56,400
And a lot more, um, sort of a lot more
aware of what they're doing, which I think

1038
00:48:56,400 --> 00:48:58,830
is, is, is predominantly a good thing.

1039
00:48:59,520 --> 00:49:05,700
Um, so the you're out there,
you're pounding the pavement

1040
00:49:05,700 --> 00:49:08,820
you are kissing the babies and all
that sort of stuff, which is . So I

1041
00:49:08,820 --> 00:49:12,390
never thought I'd heard that phrase
on an eCommerce, but anyway, uh, you

1042
00:49:12,600 --> 00:49:13,950
go there doing all of those things.

1043
00:49:14,400 --> 00:49:16,080
Um, you're building
your affiliate network.

1044
00:49:16,080 --> 00:49:17,220
These guys are marketing.

1045
00:49:17,400 --> 00:49:19,440
Are you doing your own marketing as well?

1046
00:49:19,445 --> 00:49:23,850
Like, are you still doing Facebook
and Google and referring traffic to

1047
00:49:23,850 --> 00:49:26,880
those funnels or are you a hundred
percent relying on affiliate market?

1048
00:49:27,690 --> 00:49:30,420
So, if you have Facebook,
Google, YouTube experience, you

1049
00:49:30,420 --> 00:49:31,440
should be managing yourself.

1050
00:49:31,530 --> 00:49:33,210
I do not, and I've never been pro at it.

1051
00:49:33,210 --> 00:49:36,360
And the time we attempted it, we quite
broke my Facebook account and I can't

1052
00:49:36,360 --> 00:49:37,920
be on Facebook anymore promoting ads.

1053
00:49:38,550 --> 00:49:39,420
yay.

1054
00:49:39,810 --> 00:49:42,600
So I learned, I learned through one
of my mistakes that you need to make

1055
00:49:42,600 --> 00:49:45,150
sure you're partnering and working
with people who know what's going on.

1056
00:49:45,390 --> 00:49:49,230
So I typically look for, um, agencies
or partnerships with people that can

1057
00:49:49,230 --> 00:49:53,760
drive traffic in those, in those areas
for my, each of my offers, because

1058
00:49:53,760 --> 00:49:55,110
I just don't have the skillset.

1059
00:49:55,380 --> 00:49:58,230
Mm-hmm  um, it's one of those things
where I've learned that, trying to

1060
00:49:58,235 --> 00:50:02,445
learn how to do everything, you're not
gonna succeed cuz you can't do it all.

1061
00:50:02,595 --> 00:50:04,395
You know, my role is the CEO.

1062
00:50:04,665 --> 00:50:07,485
My goal is to set the vision of the
company, the targets of the company

1063
00:50:07,485 --> 00:50:10,245
and make sure we have the right people
in the right seats and that they

1064
00:50:10,250 --> 00:50:11,595
are inspired to get their job done.

1065
00:50:11,985 --> 00:50:16,275
So I've had to reposition myself
into that concept because I used

1066
00:50:16,275 --> 00:50:19,635
to try to do everything and there's
people out there for 50 or a hundred

1067
00:50:19,635 --> 00:50:23,025
thousand dollars who will do five or
10 times better than you and pay for

1068
00:50:23,025 --> 00:50:25,035
their salary, you know, oodles over.

1069
00:50:25,365 --> 00:50:27,855
So it's understanding,
um, who can best help you?

1070
00:50:27,885 --> 00:50:31,095
How can you inspire them and work
together and or work with the third

1071
00:50:31,095 --> 00:50:32,535
party agencies that drive that stuff.

1072
00:50:32,655 --> 00:50:34,155
I love the affiliate stuff in house.

1073
00:50:34,155 --> 00:50:36,495
I think that's important cuz you
have to someone that cares about you.

1074
00:50:36,765 --> 00:50:39,555
Um, but you know, when it comes to
Google and YouTube and Facebook and

1075
00:50:39,555 --> 00:50:42,375
things like that, it's just a little
out of our wheelhouse currently.

1076
00:50:43,785 --> 00:50:44,085
yeah, yeah.

1077
00:50:44,145 --> 00:50:46,725
No and that's very, I'm the same way.

1078
00:50:46,905 --> 00:50:49,305
Uh, there are definitely better
people at it than me, so let

1079
00:50:49,305 --> 00:50:50,955
them be better at it than I am.

1080
00:50:51,165 --> 00:50:52,875
Uh, and I'll just smile and wait.

1081
00:50:53,250 --> 00:50:55,350
Uh,  as they're doing it.

1082
00:50:55,680 --> 00:50:57,810
So you, you are using
traditional marketing methods.

1083
00:50:57,810 --> 00:50:59,430
You're using, um, the affiliates.

1084
00:50:59,430 --> 00:51:05,100
Can I ask, is there a specific platform
that you are using to build the

1085
00:51:05,100 --> 00:51:09,270
sites on, you know, with all the up
cells and down cells and, uh, cross

1086
00:51:09,275 --> 00:51:11,190
cells and, and so on and so forth?

1087
00:51:11,195 --> 00:51:13,830
Are you, is there a platform
of choice here that you like?

1088
00:51:14,670 --> 00:51:16,050
Yeah, I think there's two ways to do it.

1089
00:51:16,050 --> 00:51:19,290
So I first started using WordPress,
which I wouldn't use, cuz there's a lot

1090
00:51:19,295 --> 00:51:24,180
of extra bloat on WordPress, WordPress,
um, page builders and it requires

1091
00:51:24,180 --> 00:51:25,890
different service setups and things crash.

1092
00:51:25,980 --> 00:51:28,650
I probably have lost a hundred
thousand dollars in profit by having

1093
00:51:28,650 --> 00:51:32,880
to pay out affiliates who sense to
my sent so many clicks to my page.

1094
00:51:32,880 --> 00:51:33,690
It crashed my server.

1095
00:51:34,110 --> 00:51:36,690
And then they're, they're the mega
affiliate who, if you don't, they don't

1096
00:51:36,690 --> 00:51:38,130
make what they wanna make that day.

1097
00:51:38,190 --> 00:51:39,300
You are blacklisted.

1098
00:51:39,330 --> 00:51:41,130
So you have to just write a check and cry.

1099
00:51:41,580 --> 00:51:44,520
Um, so that's having me a
handful of times on WordPress.

1100
00:51:44,850 --> 00:51:48,860
Um, I think the best way
to go plain Z is HTML.

1101
00:51:50,430 --> 00:51:53,490
And the reason behind that is because
it's just the source code of the internet.

1102
00:51:53,490 --> 00:51:54,600
It's as basic as it comes.

1103
00:51:54,600 --> 00:51:57,690
And, um, it is a pain cuz if
you don't know how to use HTL or

1104
00:51:57,690 --> 00:51:59,490
build it, you dunno what to do.

1105
00:51:59,520 --> 00:52:00,330
You can't edit it.

1106
00:52:00,390 --> 00:52:00,990
You're screwed.

1107
00:52:01,320 --> 00:52:05,160
So what I've actually done, um, and this
is not a pitch is sharing what I've done.

1108
00:52:05,340 --> 00:52:07,530
I've built an entire team in
the Philippines cuz hiring in

1109
00:52:07,530 --> 00:52:08,370
the Philippines is amazing.

1110
00:52:08,400 --> 00:52:12,030
We're up to 18 now and I've
actually turned my entire dev, um,

1111
00:52:12,035 --> 00:52:13,740
department into its own company.

1112
00:52:13,980 --> 00:52:16,770
Mm-hmm  and so we're just getting on
the, on the, on the ground right now

1113
00:52:16,770 --> 00:52:20,310
we've helped like six customers launch
and we're doing that at an incredibly

1114
00:52:20,310 --> 00:52:23,940
low prices because in the Philippines,
hourly wages are very inexpensive.

1115
00:52:24,420 --> 00:52:25,770
And so we do that kind of thing.

1116
00:52:25,770 --> 00:52:29,220
So I would encourage people to, you
know, reach out to me and I'll be glad

1117
00:52:29,220 --> 00:52:30,630
to introduce you to that division.

1118
00:52:30,630 --> 00:52:32,640
I'm not running it so I
can introduce that person.

1119
00:52:32,640 --> 00:52:35,430
But HTML is the best way to do it.

1120
00:52:35,430 --> 00:52:37,830
Pages don't crash pages, load fast.

1121
00:52:37,835 --> 00:52:40,320
Everything's built the way it's
supposed to for mobile and desktop.

1122
00:52:40,325 --> 00:52:41,640
There's no question about it.

1123
00:52:41,970 --> 00:52:44,220
Um, it's as simple as it comes now, if.

1124
00:52:44,625 --> 00:52:47,504
You don't have the cash for,
you're doing your bootstrapping

1125
00:52:47,504 --> 00:52:49,515
everything on your own click funnels.

1126
00:52:49,904 --> 00:52:52,214
Mm-hmm , it's the absolute
easiest thing to use.

1127
00:52:52,785 --> 00:52:54,855
Does it have integration
issues with these systems?

1128
00:52:54,915 --> 00:52:55,395
Yes.

1129
00:52:55,395 --> 00:52:56,535
Do you have to test constantly?

1130
00:52:56,535 --> 00:52:59,444
Make sure it's not breaking in
some updates, screw things up.

1131
00:52:59,535 --> 00:53:00,105
Yes.

1132
00:53:00,464 --> 00:53:02,685
Um, but that is the easiest
way to build a page.

1133
00:53:02,924 --> 00:53:06,375
You can go on up fiverr or Upwork
and people can build that sucker

1134
00:53:06,375 --> 00:53:07,545
for a couple hundred bucks.

1135
00:53:07,725 --> 00:53:10,065
You know, people who have figured
out ClickFunnels all over the world.

1136
00:53:10,424 --> 00:53:12,975
I have many, many people
I coach that still use it.

1137
00:53:12,975 --> 00:53:15,645
I know people with a multimillion
dollar companies I've used it.

1138
00:53:15,975 --> 00:53:20,654
Um, so that is the most bare bone
simple system to, to get going.

1139
00:53:21,435 --> 00:53:23,205
Yeah, it seems to be
the industry standard.

1140
00:53:23,205 --> 00:53:24,495
Doesn't it for that kind of thing.

1141
00:53:24,795 --> 00:53:28,185
Um, but, but like the load, the
load, rate's like three seconds on a

1142
00:53:28,185 --> 00:53:30,105
page two and a half seconds on HTML.

1143
00:53:30,105 --> 00:53:31,245
It's like 0.6.

1144
00:53:31,355 --> 00:53:31,845
Yeah.

1145
00:53:31,850 --> 00:53:35,655
So, you know, as soon as you can, you
wanna build HTML because it's like

1146
00:53:35,655 --> 00:53:37,605
taking a Ford Pinto to the racetrack.

1147
00:53:37,610 --> 00:53:40,395
You, you want the F one race car,
that's what you wanna be driving.

1148
00:53:40,395 --> 00:53:41,965
And that's kind of what HT melt is.

1149
00:53:42,315 --> 00:53:43,605
yeah, no, that's fair comment.

1150
00:53:43,695 --> 00:53:44,385
That's a fair comment.

1151
00:53:44,715 --> 00:53:47,775
And I think as your business
grows, you, you, you do do things.

1152
00:53:47,775 --> 00:53:49,335
Don't, you, you start
off on a platform here.

1153
00:53:49,340 --> 00:53:50,415
You prove your concept.

1154
00:53:50,415 --> 00:53:50,685
Yes.

1155
00:53:50,685 --> 00:53:51,555
It's working great.

1156
00:53:51,555 --> 00:53:55,095
Now I feel confident to invest
however much over here, getting

1157
00:53:55,095 --> 00:53:58,155
some in bespoke written and that's
gonna be much quicker and much

1158
00:53:58,185 --> 00:54:00,615
better and, and so on and so forth.

1159
00:54:01,575 --> 00:54:04,245
So I've, I've, I've seen
people do that a lot actually.

1160
00:54:04,455 --> 00:54:05,955
Um, do that an awful lot.

1161
00:54:06,315 --> 00:54:09,195
So, Cody, uh, what's next for you, bud?

1162
00:54:09,195 --> 00:54:11,985
What's the, what's the sort of the
next stage in conquer in the world?

1163
00:54:12,705 --> 00:54:13,125
Oh gosh.

1164
00:54:13,125 --> 00:54:15,165
I have a handful of
more offers coming out.

1165
00:54:15,170 --> 00:54:18,165
I have a handful of partnerships
with people who are amazing

1166
00:54:18,165 --> 00:54:19,635
at traffic or amazing at like.

1167
00:54:19,995 --> 00:54:22,845
You know, different types of, uh,
industries and niches who don't

1168
00:54:22,845 --> 00:54:23,745
wanna do the supplement brand.

1169
00:54:23,745 --> 00:54:24,885
So I got those happening.

1170
00:54:25,215 --> 00:54:27,975
Uh, the biggest thing I'm excited
about besides the, the yo-yo

1171
00:54:27,975 --> 00:54:31,215
funnels, which is our, um, our funnel
building company is just so fun.

1172
00:54:31,215 --> 00:54:33,915
I, I love the, the concept of
being to help people build pages.

1173
00:54:34,215 --> 00:54:35,295
Um, I actually do coaching.

1174
00:54:36,300 --> 00:54:40,740
I started a program called supplement
millionaire, and I teach people

1175
00:54:40,800 --> 00:54:46,080
how to launch and build a direct
marketing affiliate based supplement

1176
00:54:46,080 --> 00:54:47,700
brand or health brand in that space.

1177
00:54:48,030 --> 00:54:50,910
And, uh, you know, we have
about 40 members right now.

1178
00:54:50,970 --> 00:54:53,820
Uh, we have people who have direct
marketing funnels who already

1179
00:54:53,825 --> 00:54:55,530
existing with million dollar funnels.

1180
00:54:55,530 --> 00:54:57,210
I have people with hundred
thousand dollar funnels.

1181
00:54:57,210 --> 00:54:59,610
I have people who are
starting out and know nothing.

1182
00:54:59,615 --> 00:55:02,970
Mm-hmm . I have a handful of
Amazon people and eCommerce people.

1183
00:55:03,240 --> 00:55:07,350
Um, I got people from, uh, uh,
being online, uh, doing, doing,

1184
00:55:07,410 --> 00:55:10,290
uh, like, you know, the QVC kind
of stuff, those kinds of people.

1185
00:55:10,440 --> 00:55:14,640
So I, I've got a huge, uh, plethora
of people in the group, which

1186
00:55:14,640 --> 00:55:17,190
is exciting to be able to help
people from different spaces.

1187
00:55:17,640 --> 00:55:21,630
And we walk people through the concept,
how to work with each individual, um,

1188
00:55:21,660 --> 00:55:24,750
type of person you need, you know,
copywriter, design, webpage, builder,

1189
00:55:24,750 --> 00:55:26,250
how to get insurance types of lawyers.

1190
00:55:26,250 --> 00:55:29,220
You need the best people to work
with to run your email list.

1191
00:55:29,220 --> 00:55:30,900
All those different people that I have.

1192
00:55:31,710 --> 00:55:34,350
Gone through seven or eight
people and have failed with these

1193
00:55:34,350 --> 00:55:37,740
partnerships and to find the right
one, we've kind of lined it all up.

1194
00:55:37,740 --> 00:55:41,160
So basically if you're ready to start
a health or supplement business online,

1195
00:55:41,400 --> 00:55:43,020
it's just kind of an instant resource.

1196
00:55:43,140 --> 00:55:46,620
And then we do, um, along with that
weekly coaching, where we continue to

1197
00:55:46,620 --> 00:55:50,580
teach more about operations, affiliate
management, um, copy and marketing

1198
00:55:50,580 --> 00:55:52,140
and, and just answering questions.

1199
00:55:52,140 --> 00:55:55,440
So I've created an entire
system to help people succeed.

1200
00:55:55,470 --> 00:55:59,730
And I just, I had so many mistakes,
probably a million dollars of profit that

1201
00:55:59,730 --> 00:56:01,620
I've lost over the, um, last four years.

1202
00:56:01,950 --> 00:56:03,180
And I don't want people
to have to do that.

1203
00:56:03,180 --> 00:56:06,000
I want them to know exactly what
they need to do to get going.

1204
00:56:06,300 --> 00:56:10,290
Uh, you know, it's gonna cost you between
five and $30,000 to launch this brand,

1205
00:56:10,410 --> 00:56:13,650
launch a new brand, depending on how
much you actually, uh, want do the work

1206
00:56:13,650 --> 00:56:16,620
yourself mm-hmm . And I wanna show you
everything you need to do to be able to

1207
00:56:16,625 --> 00:56:19,110
succeed without having to, um, guess.

1208
00:56:20,325 --> 00:56:20,505
Yeah.

1209
00:56:20,505 --> 00:56:22,275
Especially when you're
investing that sort of money.

1210
00:56:22,785 --> 00:56:25,335
Mm-hmm  and that's the beauty, I
guess, for people like yourself,

1211
00:56:25,335 --> 00:56:26,715
Cody, you've been around for a while.

1212
00:56:26,715 --> 00:56:27,855
You've learned a lot.

1213
00:56:28,365 --> 00:56:32,055
Um, and this is why I think the coaching
and the online stuff is so helpful

1214
00:56:32,055 --> 00:56:36,105
because you can get, yes, you can go
to YouTube and you can learn a lot of

1215
00:56:36,105 --> 00:56:40,125
stuff, but fundamentally you get in
under the wings of an expert that sort

1216
00:56:40,125 --> 00:56:41,595
of walked through the whole thing.

1217
00:56:42,314 --> 00:56:46,274
Well, that's just, I'd like
MasterCard says that's priceless.

1218
00:56:47,234 --> 00:56:48,705
, you know, it's one of those, isn't it?

1219
00:56:48,705 --> 00:56:51,435
Where I think actually it, it,
it just saves you so much pain.

1220
00:56:51,705 --> 00:56:57,225
Um, and so, uh, listen, Cody, how
do people find out more about the

1221
00:56:57,225 --> 00:56:58,964
mastermind, the coaching that you've got?

1222
00:56:58,964 --> 00:57:01,694
How do they find out more about you
connect with you if they want to do that?

1223
00:57:01,964 --> 00:57:02,475
Definitely.

1224
00:57:02,475 --> 00:57:05,184
So the website for the program
is supplementmillionaire.com.

1225
00:57:05,234 --> 00:57:07,515
You can also look at
supplementmillionaireblueprint.com

1226
00:57:07,845 --> 00:57:08,174
on there.

1227
00:57:08,180 --> 00:57:09,705
I have a video it's about 30 minutes long.

1228
00:57:09,705 --> 00:57:12,375
That goes through what it is, the
details and all the information about it.

1229
00:57:12,645 --> 00:57:15,495
I got a few free, free
E uh, downloads as well.

1230
00:57:15,495 --> 00:57:18,044
You can get the kind of Gantt
chart and the checklist for

1231
00:57:18,044 --> 00:57:18,975
launching your own offer.

1232
00:57:19,004 --> 00:57:22,025
So if you wanna watch the video and
download that and go for it - go for it.

1233
00:57:22,379 --> 00:57:25,649
If you do succeed without joining my
coaching program, I want a testimonial

1234
00:57:25,649 --> 00:57:29,940
it's only, the only thing I require um,
and, uh, it's a lot of great content too.

1235
00:57:30,270 --> 00:57:31,799
It's it's a lot of great content.

1236
00:57:31,805 --> 00:57:35,730
If, if you were willing enough, you
could just watch this and go, like, it's,

1237
00:57:35,759 --> 00:57:37,109
it'll be a challenge, but you could.

1238
00:57:37,589 --> 00:57:41,419
Um, so that's there, you can also go to
codybramlett.com it's got information

1239
00:57:41,490 --> 00:57:44,549
there, there, um, otherwise, yeah,
I just, I just love to help people,

1240
00:57:44,549 --> 00:57:46,200
so I encourage people to jump on.

1241
00:57:46,200 --> 00:57:49,350
You can email our, our support, if it's
an awesome question, I'll respond to it.

1242
00:57:50,040 --> 00:57:53,760
I'm all about helping the industry
do better, because if we all

1243
00:57:53,760 --> 00:57:56,850
rise up the, if the tide rises
up, we all rise with it, right?

1244
00:57:56,850 --> 00:57:56,910
Yeah.

1245
00:57:57,040 --> 00:57:59,490
So I wanna make sure that
we're all doing things better.

1246
00:57:59,490 --> 00:58:03,810
It's not a scammy industry and we're
using direct marketing principles to

1247
00:58:03,815 --> 00:58:07,500
make sales and help customers, not
to trick people and lie, which is

1248
00:58:07,500 --> 00:58:10,440
what a lot of people kind of think
of that in the industry X as that.

1249
00:58:10,560 --> 00:58:10,860
Yeah.

1250
00:58:11,040 --> 00:58:12,030
That's brilliant.

1251
00:58:12,690 --> 00:58:17,160
Listen, Cody, I have really enjoyed
our conversation, uh, today, so

1252
00:58:17,160 --> 00:58:19,860
thank you so much for joining
me on the eCommerce podcast.

1253
00:58:19,860 --> 00:58:22,620
We will, of course put all of
the links, which Cody mentioned

1254
00:58:22,620 --> 00:58:24,000
in the show notes as well.

1255
00:58:24,390 --> 00:58:28,110
Um, so if you are not taking notes
right now, you are driving just, you

1256
00:58:28,110 --> 00:58:31,170
know, head on over to the website
and we will give you all of that

1257
00:58:31,170 --> 00:58:33,900
information, uh, right there on the page.

1258
00:58:33,900 --> 00:58:35,490
So you can, uh, connect with Cody.

1259
00:58:35,490 --> 00:58:36,660
I'm sure he'd love to hear from you.

1260
00:58:37,140 --> 00:58:40,200
Uh, and, uh, yeah, I definitely wanna
see the testimonials that come out of it.

1261
00:58:40,260 --> 00:58:43,440
So, um, Cody, thank you so much
for being with us, bro, it's

1262
00:58:43,440 --> 00:58:44,880
been, uh, it's been a privilege.

1263
00:58:45,660 --> 00:58:46,200
Thank you so much.

1264
00:58:46,200 --> 00:58:46,860
It's been a blast.

1265
00:58:48,645 --> 00:58:52,875
So there you have it, another
plus for the eCommerce podcast,

1266
00:58:52,875 --> 00:58:54,315
another fantastic conversation.

1267
00:58:54,315 --> 00:58:55,875
What did you think of it amazingly?

1268
00:58:55,995 --> 00:58:56,955
So huge.

1269
00:58:56,955 --> 00:58:59,325
Thanks too, Cody for joining me today.

1270
00:58:59,625 --> 00:59:05,415
Uh, don't forget to check out, uh, today's
show notes, uh, as well as our complete

1271
00:59:05,445 --> 00:59:11,505
back catalog online on our website at
ecommercepodcast.net, you can of course,

1272
00:59:11,505 --> 00:59:15,405
subscribe to the show wherever you get
your podcast from, uh, and make sure you

1273
00:59:15,405 --> 00:59:16,995
do because you're not gonna miss want.

1274
00:59:17,055 --> 00:59:19,815
No, you're not gonna want to
miss, let me rephrase that.

1275
00:59:20,055 --> 00:59:24,375
You are not gonna want to miss, uh,
any of the great conversations we've

1276
00:59:24,375 --> 00:59:26,265
got coming up over the next few weeks.

1277
00:59:26,265 --> 00:59:29,925
Let me tell you it's all going on.

1278
00:59:29,930 --> 00:59:34,425
So, uh, do subscribe and in case
no one has told you yet today,

1279
00:59:34,545 --> 00:59:37,335
you, my friend are awesome.