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Right now, 3,000 creators are waiting
to promote my guest Luke's product.

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This episode is about how you build
that kind of demand on TikTok.

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Welcome to the Resilient Retail Gameplan.

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I'm Catherine Erdly, and this podcast
is here to share retail industry

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trends, insights, and best practices
for you, the retailer who's serious

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about building something that lasts.

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Luke Arnall-Cameron spent years in
retail as a buyer at John Lewis and as

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a marketing director before launching
Yas Clean, his own cleaning brand.

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Now he's using live shopping and TikTok
Shop to do something most brands only

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dream about, building a loyal customer
base from scratch in real time and

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not relying entirely on ad spend.

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In this episode, Luke breaks down how
discovery commerce works, why 45% of

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his December customers came back to buy
again, and how he thinks about building

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a product range, not chasing virality.

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Just applying the same logic that
every good retailer already knows.

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Whether you're evaluating TikTok Shop as
a channel, considering how you can use

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live shopping, scouting for brands that
are genuinely resonating with consumers,

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or just trying to understand how building
a fast-growth business really happens,

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Luke's story is one of the most insightful
you'll find, because he really understands

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the market and how to master fast growth.

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In just its first year of trading,
Yas Clean notched up over 650,000

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orders, launched across five European
countries and the US, and sold cleaning

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and laundry products faster than
Luke could get them back into stock.

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He also won the TikTok Breakout
Seller of the Year Award, so who

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better to explain how this platform
can lead to massive growth?

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So we launched November 2024,
so just over a year ago.

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Uh, we launched in the UK.

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Our first live stream, we did £70,000.

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So that was the first time
we'd launched the brand.

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Bearing in mind we sell scent and cleaning
products, so a lot of blind faith from a

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lot of people to invest in our products
considering they'd never existed before.

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We sold out of 50% of our
stock in our first day.

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That had a run rate of three
months, so there was lots of mass

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ordering after that live stream.

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And in our first year, we've
done over 650,000 orders.

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Wow.

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We've launched in five European
countries and also launched in the US.

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Wow.

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I mean, how do you even keep
up with that level of demand?

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Uh, it's a lot of stress.

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A lot of out-of-stocks.

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Yeah.

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Many products go in and out of stock
because we just can't keep stock in.

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I'll give you an example.

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No.

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So we launched a degreaser, and it's
incredible, and it's so good that you can

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spray your oven and after t- 20 seconds
you can wipe it clean with one swipe.

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Obviously, that- Mm ... very
much leads and lends itself into

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TikTok content and video content.

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We sold 10,000 bottles in seven days.

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And it's actually only coming back
into stock next week, and it's

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been out of stock for three months.

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So- Right ... it's been a
challenge, and my whole life is

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stock and keeping stuff in stock.

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That is my biggest challenge
in life, but it's a, it's a

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beautiful challenge to have.

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It does, and I think there's
also, like, multifacets to it.

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It's stock, obviously.

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Mm. Keeping best-selling products in stock
is always a, a challenge, especially for a

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small business when you're looking at cash
flow, and you're also looking at growth.

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Mm-hmm.

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And part of what we do is we sell
cleaning products, but we're in a market

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that's so fast, especially when you look
at social selling- Mm ... that people

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get bored very quickly, and they get
bored of scent, and they get bored of

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... They're a- they want the next thing.

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So it's a minefield- Mm ... and a
constant balance between maintaining

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ens- ensuring we have enough stock
for regular rate of sale, not

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taking into consideration- Mm-hmm

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the massive peaks of virality, but then
also being able- Mm-hmm ... to have enough

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capital to invest in product development
and launching new products regularly to

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keep- Right ... customers coming back,
to keep them interested, to bring new

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customers into the business, but also
kind of grow- Mm ... and expand the brand.

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So that is always a challenge.

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That stock pressure is the
hidden cost of the kind of

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growth most brands dream about.

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Luke has an unusual perspective on it.

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He started his career as a graduate
buyer at John Lewis and worked his

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way up to director of marketing
for a major commercial retailer.

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But before any of that led to
YAS CLEAN, his TikTok story began during

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lockdown almost entirely by accident.

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Prior to doing all of this- ... and
TikTok and even being a content creator,

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I was director of marketing for a
very large commercial retail brand.

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Mm. Okay.

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So I oversaw all areas of marketing.

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So I went from- Right ... the buying
side into marketing and PR as a natural

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progression of my career because I felt I
was more creative and suited to that role.

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And yeah, worked very hard at a
very young age and, and got up to

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director level, and that was amazing.

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Then COVID happened and lockdown happened.

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And we were exploring lots of new ways
to reach our customers, and TikTok, which

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was musically, was one of those avenues.

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But I wanted to be prudent, and
instead of signing the brand up on

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TikTok, because it was so new, I
decided to create an account for

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myself personally to see how it worked.

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How do you post?

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What's the algorithm like?

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How do you do hashtags?

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Like, all of those things a
marketeer wants to know on a new

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platform, which it was at the time.

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I had about 40 followers.

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It was friends and family.

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I was posting silly things just to ... I
wasn't do- doing anything to go viral.

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I was just trying to see what happened
Then I got influenced by a TikTok,

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uh, made me buy it, and bought-
I've got dog's messes behind me.

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Bought a carpet scraper to get dog hair
out the carpet, and I was like, "You know

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what? I'm just gonna film this. I'm just
gonna film it, like see how it is." Filmed

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it, and I will always remember this.

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9:00 at night, filmed it.

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Clumps of hair came out of my
carpet, and I Hoover daily, right?

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I was mortified, and you could
see my genuine reaction on camera.

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I posted it.

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No link, 'cause TikTok
Shop didn't exist then.

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No link, nothing.

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Just, "Oh my God, look at this carpet
scraper. Look at all the dog hair

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that came out." No hashtags, nothing.

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I posted it about 10:20 at night.

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I was tired, 'cause I go to bed early.

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Went to bed.

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Woke up to 1.8 million views
and 10,000 followers overnight.

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Wow.

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Where- Like, just kept going and
going and going, and I freaked.

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I was like, "Oh my God." Then I
realized the power of that platform.

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Mm-hmm.

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What happened for me personally
was that lots of people

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were like, "This is amazing.

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You should try this.

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Is this real?

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Does this work?" So I started just buying
stuff on Amazon, 'cause I was bored.

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We were locked down at home.

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So I started posting more review
videos, honest review videos.

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I'm not joking, within three or four
weeks, brands started emailing me.

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"We would love to send you this for free.

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We'd love to send you that for
free." And I was like, "Oh my God.

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Okay, yeah, sure.

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I'll... If you wanna send me
something for free, of course.

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I'll buy it next.

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But yeah, send it to me."
Then that was going and I got

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to about 150,000 followers.

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Then TikTok Shop happened.

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It launched in the UK.

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It was the first country
in the West that launched.

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So I was headhunted.

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I was reached out to.

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The number one... There was... They
set up an- TikTok set up an agency.

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So the agency reached out to me, which I
still work with today, and said, "TikTok

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Shop is launching. We've identified
you as a potential seller. Would you

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be interested in doing it?" Mm-hmm.

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Now, I actually thought that it was a
scam, and I thought it was fake, and

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I almost didn't sign the contract.

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My sister's best friend is a lawyer,
so I got her to read over it.

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And I remember sitting there at my
dining room table, like I am now, and

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the words I said to myself were, "In
for a penny, in for a pound. If it goes

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wrong, it goes wrong." So I signed it.

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Uh.

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Went down to TikTok's office.

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Did my first live stream.

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Uh, I was on camera for four hours live
shopping, and I was the person that had

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the least amount of followers on that day.

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There were people live streaming
on TikTok Shop that had 4

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million, 5 million followers.

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I was the highest seller on the
day And I think it shocked all of

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us because they were expecting a
higher number of follower count to

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equate to a higher number of sales.

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But I think because I had a dedicated
following of people that trusted that

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I reviewed products and bought from me
because they would use other affiliate

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links, I think that was what did it,
and they realized they needed people

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that were doing this to be successful.

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I then became the number one seller
in the UK within that year, and

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I... TikTok shop was my life.

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I left my job.

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I did it full-time.

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I was making 10 times more than I was in
my regular job, then decided I can see how

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many more people are joining TikTok shop.

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Lots more creators are joining,
lots more brands are joining.

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So it's gonna become more competitive
for me as a creator to cut through

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the noise, even with a big following.

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So I was like, "I really wanna be a brand
owner," because now is the time to do it.

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Now I, I've spotted an opportunity
that now is the time to become a brand

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owner because so many more people are
promoting products on TikTok shop.

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So actually, we didn't do Yaskleen first.

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Uh, we did Not Without Loves.

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We started selling
gadgets and viral gadgets.

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We made a million.

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That was my first million I made ever.

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Then took that money and that profit
and decided the smart thing to do was

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to not make products that go viral
and a one-time purchase to create a

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product range and a brand which is
repeat purchase, a consumable product.

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Makeup and beauty was saturated,
but I spotted that cleaning

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wasn't I love cleaning.

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So with no knowledge and no experience,
I went on a year-long journey prior

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to launching YAS CLEAN into reaching
out to the right manufacturers to

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partner to create cleaning products.

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Lots of learns, lots of lessons learned,
uh, and a year in development, and we

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launched in November 2024, and it was
clearly the best decision I ever made.

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The rest is history.

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A year of development, the
right manufacturer, and a

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clear gap in the market.

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After first testing the model
with a viral gadget brand that hit

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seven figures, Luke had both the
proof of concept and the capital to

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build something with staying power.

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I asked him how he thought about
creating product range in a category

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already dominated by household names.

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So I think cleaning is cleaning, right?

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And I think it- unless you're gonna spend
a lot of money on research and development

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and- Mm ... patent acquisition, it's very
difficult to come up with something new.

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Mm-hmm.

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I find it really interesting when,
especially people in business are

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like, "I've got this great new idea."

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And actually, there are some times
when a brand-new idea, which is fresh

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coming to the market, is the, is great.

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Mm. But there's also times when
actually you can take something

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that already exists and just make
it better or put your spin on it.

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Mm-hmm.

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And haven't really done
anything innovative.

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I haven't got...

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I mean, lots of research and
development goes into the product,

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and actually- Mm, yeah ... there
are innovations coming out now.

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But when we first launched, we
didn't do anything innovative.

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I just did something that where I
wanted to listen to my customer.

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Mm-hmm.

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So I was previously promoting cleaning
products from other brands, and I think

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what I was very conscious of is creating
something that aligned with me- Mm-hmm

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and aligned with my husband,
but also aligned with my

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community and was listening to
what was going on in the world.

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So we created a fun, fabulous, and
affordable brand, and that is products

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that have great efficacy, that work,
products that have strong smell

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because lots of people in the United
Kingdom love a strong-smelling cleaning

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product, and creating moments, so
looking at what scents people love

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in that moment and then replicating
that in cleaning where others weren't.

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So creating coconut and sea breeze
and cherry blossom, and we're

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working on oud at the moment.

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So taking those moments, but
making the product smell great.

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And we are very, very
scent-orientated as a brand.

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We do have some unscented products, but
as you know from our scent boosters, it's

235
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about scent, but it's also about value.

236
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So our scent booster tubs
are two and a half liters.

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We were the first people to make a
two-and-a-half liter tub of scent

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00:12:15,007 --> 00:12:18,517
boosters, and they are incredibly
affordable, but they smell amazing.

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And for me, it was about marrying those
two together to give great value but

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also give great product, and that's
kind of how we position ourselves.

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We're not the cheapest, but we're
not the most expensive, but we

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sit in the middle at great value.

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00:12:32,511 --> 00:12:37,031
Fun, fabulous, affordable, and genuinely
scent-led in a category that had never

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really treated scent as a brand identity.

245
00:12:39,591 --> 00:12:42,561
That positioning is converting
people away from household name

246
00:12:42,561 --> 00:12:46,231
detergents and fabric softeners that
they've been loyal to for years.

247
00:12:46,991 --> 00:12:48,941
If you look, there are big
brands in the market, right?

248
00:12:48,971 --> 00:12:52,851
And, and they dominate, and you'll get
people that will only use one detergent,

249
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only one- use one fabric softener.

250
00:12:54,401 --> 00:12:57,501
And I think a big feat for us
is that we've managed to convert

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people from those brands to
ours, which is incredible, right?

252
00:13:00,771 --> 00:13:06,841
But I think it comes down to those
three points and standing up and

253
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saying, "We make great products,"
and not afraid to shout about that.

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00:13:11,311 --> 00:13:13,881
If you look at beauty and
care, there are so many niche

255
00:13:13,881 --> 00:13:16,641
indie brands, which is amazing.

256
00:13:17,051 --> 00:13:19,281
There isn't the same in our
industry and in our sector.

257
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There is room in everyone's cupboard
for my multipurpose cleaner and somebody

258
00:13:23,951 --> 00:13:27,251
else's and another small brand's,
and I think that's really important.

259
00:13:27,551 --> 00:13:32,061
But I think it's also important that,
you know, we stand by what we started and

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we just continue to make great products.

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00:13:33,481 --> 00:13:36,191
And I think that in itself-
Let me give you a stat.

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Last month in December, obviously,
we are not a gifting brand, so

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00:13:41,971 --> 00:13:44,721
cleaning is not top of everyone's
priority to spend money on.

264
00:13:45,191 --> 00:13:49,341
45% of our sales come from repeat
customers last month, which is insane.

265
00:13:50,581 --> 00:13:53,771
45% repeat customers in
December, the hardest trading

266
00:13:53,771 --> 00:13:55,351
month for a non-gifting brand.

267
00:13:56,011 --> 00:14:00,001
Which leads to the question every TikTok
brand eventually has to ask itself:

268
00:14:00,411 --> 00:14:02,821
Is virality a strategy or a trap?

269
00:14:03,731 --> 00:14:09,011
Virality is beautiful, but also an
absolute pain because as a retailer,

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00:14:09,011 --> 00:14:13,411
as a brand, how do you manage
your stock, your rate of sale?

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00:14:13,451 --> 00:14:14,841
Like, you can't.

272
00:14:14,951 --> 00:14:19,041
Like, you can never predict it, and we now
live in a world where things can go viral.

273
00:14:19,911 --> 00:14:25,877
And actually- There are times when I have
a hunch that I think this potentially

274
00:14:25,877 --> 00:14:32,037
could go viral, but a lot of the time now
I'm listening to our customers, listening

275
00:14:32,037 --> 00:14:35,827
to ... We have over 4,000 creators
that work with us on a regular basis.

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00:14:36,167 --> 00:14:38,337
I actually put a message out
to all the creators yesterday.

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00:14:38,697 --> 00:14:41,487
I want you to tell me what products you
think we should be making this year.

278
00:14:41,677 --> 00:14:42,757
Tell me what you want.

279
00:14:43,557 --> 00:14:46,197
Because it's not about going
viral with, with everything.

280
00:14:46,307 --> 00:14:50,547
It's also about creating a brand
and a range of products across

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00:14:50,957 --> 00:14:52,427
multiple different areas of cleaning.

282
00:14:52,867 --> 00:14:54,897
So that's about building a range.

283
00:14:54,897 --> 00:14:55,977
Not everything's gonna go viral.

284
00:14:55,977 --> 00:14:57,557
You're, you're gonna have dead stock.

285
00:14:57,677 --> 00:14:59,007
You're gonna have slow sellers.

286
00:14:59,007 --> 00:15:01,637
You're gonna have stuff that is just
ticking over every day that people

287
00:15:01,637 --> 00:15:04,707
just buy when they stock up, and
you're gonna have those viral moments.

288
00:15:05,057 --> 00:15:06,187
It's about all elements.

289
00:15:06,187 --> 00:15:08,227
And traditional retail
has that as well, right?

290
00:15:08,227 --> 00:15:10,207
You'll have that hero product.

291
00:15:10,677 --> 00:15:13,567
You'll have that product that
doesn't sell that you put into

292
00:15:13,567 --> 00:15:14,907
sale or you send to outlet.

293
00:15:14,957 --> 00:15:20,067
Like, that's just retail, but it's
about building a range and a brand arc

294
00:15:20,227 --> 00:15:23,937
and a, and a price arc. And I guess
because of my experience, I know that

295
00:15:23,937 --> 00:15:28,347
and understand that, and what we're doing
now, we're- we've had a capsule range.

296
00:15:29,227 --> 00:15:31,727
We've worked out what sells, what
doesn't sell, what people want,

297
00:15:32,027 --> 00:15:32,877
and we're now building on that.

298
00:15:33,867 --> 00:15:36,867
Building a range, not chasing
spikes, and having the retail

299
00:15:36,867 --> 00:15:38,357
literacy to know the difference.

300
00:15:38,797 --> 00:15:43,137
Luke has now been on both sides of
TikTok as a creator and as a brand owner.

301
00:15:43,467 --> 00:15:45,127
Here's how he describes the model.

302
00:15:45,517 --> 00:15:48,717
To start off with explaining, so obviously
creating a brand on, on the platform are

303
00:15:48,717 --> 00:15:50,277
obviously very different but very joined.

304
00:15:50,727 --> 00:15:52,867
TikTok describe it as what's
called discovery commerce.

305
00:15:53,157 --> 00:15:56,997
So instead of the traditional
approach to how you would sell a

306
00:15:56,997 --> 00:16:00,867
product or market it, and let's just
take e-commerce as an example, a

307
00:16:00,867 --> 00:16:03,727
lot of that is around SEO or SEA.

308
00:16:03,967 --> 00:16:08,287
So you're, you're talking about keywords
and getting up rankings on search engines,

309
00:16:08,687 --> 00:16:13,899
or you're paying for advertising, cash
for an advert TikTok is very different.

310
00:16:13,899 --> 00:16:14,849
TikTok shop is very different.

311
00:16:15,519 --> 00:16:18,879
Your marketing budget is spent
on sending samples to creators.

312
00:16:19,119 --> 00:16:20,199
That's where you spend your money.

313
00:16:20,229 --> 00:16:26,829
So instead of spending, I don't know,
1,000 pounds a day on ads, you would

314
00:16:26,829 --> 00:16:30,719
spend 1,000 pounds a day sending out the
equivalent of free samples to creators.

315
00:16:31,659 --> 00:16:32,469
That's how it works.

316
00:16:32,889 --> 00:16:34,659
And then a creator takes the
products, they promote it.

317
00:16:34,659 --> 00:16:37,499
So the more products you've got in
creators' hands, the more you will

318
00:16:37,499 --> 00:16:41,009
be across the For You page on TikTok,
the more customers will see your

319
00:16:41,009 --> 00:16:45,769
product, the more they'll be reinforced
video after video to then hopefully

320
00:16:46,149 --> 00:16:47,739
be convinced to buy your product.

321
00:16:48,069 --> 00:16:49,589
Obviously, there's lots of other
factors in that, but that's a

322
00:16:49,589 --> 00:16:50,839
very dumbed down, simple version.

323
00:16:51,139 --> 00:16:51,269
Yeah.

324
00:16:51,639 --> 00:16:54,549
So you, as a brand, you set how
much commission that creator earns.

325
00:16:55,079 --> 00:16:59,229
Coming from a creator side, I know what
it's like to work with good brands.

326
00:16:59,339 --> 00:17:02,229
I know what the average
commission value and rate is.

327
00:17:02,629 --> 00:17:05,889
I know what looking after creators
look like because I've been

328
00:17:05,889 --> 00:17:07,479
looked after by brands myself.

329
00:17:07,929 --> 00:17:13,309
So when I created the brand, I wanted to
be customer-focused and creator-focused.

330
00:17:13,349 --> 00:17:13,409
Yeah.

331
00:17:13,409 --> 00:17:18,289
So when we went into this, we approve
more samples than lots of other brands.

332
00:17:18,619 --> 00:17:23,149
We give extra value, whether
that be of creators' live stream.

333
00:17:23,179 --> 00:17:23,969
We give them free giveaways.

334
00:17:23,969 --> 00:17:26,659
There's a tool where you can give
a free giveaway to a creator.

335
00:17:26,909 --> 00:17:30,359
We give free giveaways to our creators
as a thank you for supporting us.

336
00:17:30,649 --> 00:17:33,349
There's lots of tools within TikTok
where you can support creators.

337
00:17:33,939 --> 00:17:34,969
We are creator first.

338
00:17:35,009 --> 00:17:36,149
I put creators first.

339
00:17:36,859 --> 00:17:40,969
At any given moment, around 3,000
creators are actively requesting

340
00:17:40,969 --> 00:17:46,249
YAS CLEAN samples, but Luke isn't putting
all his eggs into one TikTok basket.

341
00:17:46,549 --> 00:17:49,549
The brand also sells on Amazon,
its own website, and both

342
00:17:49,549 --> 00:17:51,509
Tesco and B&Q marketplaces.

343
00:17:51,869 --> 00:17:55,099
He's de-risking his platform
strategy and building his range.

344
00:17:55,339 --> 00:17:58,849
But one of the most interesting
operational advantages Yaskleen has built

345
00:17:59,189 --> 00:18:03,789
is something that most businesses on
any channel simply don't have access to.

346
00:18:04,349 --> 00:18:07,679
Always listening, and I think
that's the beauty of live streaming.

347
00:18:08,059 --> 00:18:11,299
So we are live pretty much all
day, every day, seven days a week.

348
00:18:11,299 --> 00:18:14,479
So I would say we're live from
like 7:00 AM till 10:00 PM.

349
00:18:15,219 --> 00:18:19,459
And whereas that is a sales channel,
all of our live streamers, so we have a

350
00:18:19,459 --> 00:18:24,199
team of expert live streamers that we've
hand selected, um, that work for us.

351
00:18:24,419 --> 00:18:26,909
They have a 50%/50% job.

352
00:18:27,089 --> 00:18:31,289
50% of their job is to sit on live
and sell, but 50% of their job

353
00:18:31,449 --> 00:18:33,099
is customer service and feedback.

354
00:18:33,259 --> 00:18:36,559
So we have a WhatsApp group that is
currently around 20 messages deep as

355
00:18:36,559 --> 00:18:39,909
I'm looking because I've asked them
a question about asking customers

356
00:18:39,949 --> 00:18:42,199
what they think about new scents,
what they think about new products.

357
00:18:42,199 --> 00:18:42,899
Do they like it?

358
00:18:42,899 --> 00:18:44,239
Do they think we should change anything?

359
00:18:44,549 --> 00:18:45,279
What's their feedback?

360
00:18:45,319 --> 00:18:46,599
What do they think we should work on next?

361
00:18:46,749 --> 00:18:52,135
Constant, all day, every day, and
that real time element is that a

362
00:18:52,135 --> 00:18:56,315
customer can go on our live stream,
"My order hasn't arrived." "No problem.

363
00:18:56,655 --> 00:18:57,705
The team are available now.

364
00:18:57,785 --> 00:19:00,855
If you message here, they'll get back to
you in five minutes," or, "No problem.

365
00:19:00,855 --> 00:19:04,405
Give our phone line a call." Lots of shops
on TikTok Shop don't have phone lines.

366
00:19:04,585 --> 00:19:07,595
I want, um, I want you to come and know
we've still online because if we're

367
00:19:07,595 --> 00:19:11,455
live and someone has a problem with
their order or they have an idea or a

368
00:19:11,455 --> 00:19:13,495
suggestion, give us a call right now.

369
00:19:15,135 --> 00:19:18,105
Because if one of the experts on the
live can't do that, I've got a team

370
00:19:18,105 --> 00:19:19,425
of people behind the scenes that can.

371
00:19:20,335 --> 00:19:29,085
So for me, every day is feedback in so
many forms, but our live is so important

372
00:19:29,085 --> 00:19:32,965
to that because I get feedback all
day, every day from it in real time.

373
00:19:32,965 --> 00:19:33,235
Mm-hmm.

374
00:19:34,095 --> 00:19:34,325
Yeah.

375
00:19:34,805 --> 00:19:38,845
And so did you build out all of this
entire infrastructure in the last,

376
00:19:38,845 --> 00:19:41,975
like, 13 months- Yeah ... or did you
have some of this before from- No.

377
00:19:42,495 --> 00:19:42,685
No?

378
00:19:42,685 --> 00:19:42,845
Sweet.

379
00:19:43,275 --> 00:19:43,465
Yeah.

380
00:19:43,795 --> 00:19:47,715
Well, we did have some, but yeah,
most of it was built in the last-

381
00:19:47,795 --> 00:19:48,645
Yeah ... in the last year, yeah.

382
00:19:49,335 --> 00:19:49,905
Yeah, yeah, yeah.

383
00:19:50,085 --> 00:19:50,775
Been a busy year.

384
00:19:50,775 --> 00:19:51,295
We don't sleep.

385
00:19:54,895 --> 00:19:55,745
Fresh skincare is on things I'll say.

386
00:19:55,745 --> 00:19:56,405
Good skincare.

387
00:19:56,405 --> 00:19:56,885
That's what I'm gonna say.

388
00:19:57,005 --> 00:19:58,145
Good, good skincare.

389
00:19:59,025 --> 00:20:03,955
At any given moment, around 3,000
creators are actively requesting YAS

390
00:20:03,955 --> 00:20:08,995
CLEAN samples, but Luke isn't putting
all his eggs into one TikTok basket.

391
00:20:09,295 --> 00:20:12,295
The brand also sells on Amazon,
its own website, and both

392
00:20:12,295 --> 00:20:14,225
Tesco and B&Q marketplaces.

393
00:20:14,685 --> 00:20:18,365
He's de-risking his platform strategy
and building his range, but one of

394
00:20:18,365 --> 00:20:22,055
the most interesting operational
advantages YAS CLEAN has built is

395
00:20:22,055 --> 00:20:26,525
something that most businesses on any
channel simply don't have access to:

396
00:20:27,975 --> 00:20:30,165
real-time feedback seven days a week.

397
00:20:30,325 --> 00:20:34,045
That is a level of customer listening
most businesses can't get close to.

398
00:20:34,605 --> 00:20:38,045
While not everyone has a business model
that works for this type of viral growth

399
00:20:38,045 --> 00:20:41,815
on TikTok, it's certainly food for
thought for anyone who wants a clear line

400
00:20:41,815 --> 00:20:43,955
of communication with their customer.

401
00:20:44,535 --> 00:20:45,695
Thanks so much for listening.

402
00:20:45,695 --> 00:20:49,405
Don't forget to go check out YAS
CLEAN on their socials or online

403
00:20:49,605 --> 00:20:52,815
and see what an amazing job that
they do selling the product.

404
00:20:53,175 --> 00:20:55,955
And of course, if you have a moment
to like, follow, or subscribe,

405
00:20:56,265 --> 00:20:59,335
you'll be the first to know about
each new podcast episode every week.

406
00:20:59,545 --> 00:21:02,575
And why not come along and say hi to
me on Instagram, @resilientretailclub,

407
00:21:02,855 --> 00:21:05,675
and let me know what you took
away from today's episode