Jay Schwedelson: We are back for what's up this week from the Do This, NOT That! podcast. This is our short episode where Breakdown, what's going on in marketing and business and life. And then we still have our other episodes later in the week. So what is going on? So we really need to lock in and I have something specific to share on some new data from SEMrush about how to show up in these Google.

Jay Schwedelson: AI overviews. Doesn't matter. You're a business consumer nonprofit marketer. Doesn't matter because according to new data from bar chart, 25 to 30% of all searches now on Google are now triggering these Google AI overviews, and it's only growing. Now, here's the thing that was wild that just got released by SEMrush just now.

Jay Schwedelson: It's this idea of the seven time multiplier. What does that even mean? So Basically queries when someone goes to Google now and they ask a question with eight plus words in the question to Google, the likelihood of that triggering an AI overview. Goes up by seven x. Now, here's the thing that is now what we are doing on Google.

Jay Schwedelson: There are over a billion monthly voice searches, right? We used to go to Google and say, plumber in my area. But Now because we're getting trained with all the different AI tools all over the place, ChatGPT and Claude and Gemini, whatever. When we go to Google, we're asking it in this human way. Like, Hey, this pipe burst in my home.

Jay Schwedelson: It's on the second floor. I don't know what to do. Can you help me out? It's these really elongated human tone questions. So what is the big thing and how we're gonna win? and The trick that I'm gonna show you to show up in those AI overview is that you can be the tiniest little company and you could beat out the biggest companies if you play the game, right?

Jay Schwedelson: The reason I say that is BrightEdge just now also release data, okay? That there is an 83% non-overlap in what the Google AI reviews are spitting out versus the normal search results. Meaning when you go to Google now and you ask it one of these very human type questions that we're all doing now, okay?

Jay Schwedelson: The results that show up in the AI overviews. Are not from any of the companies or brands or things that are on the first page of the normal Google search results listings. So if you create your content, if your offers have are named in a certain way, if your blog posts are named in a certain way, if your podcast titles are named in a certain way, if your social posts are named in a certain way, the likelihood of you showing up in the AI overviews goes up exponentially.

Jay Schwedelson: You could beat out all the big guys. What does that mean? So on your website, in your offers, in your whatever, let's talk some B2B examples first. Instead of your stuff saying things like best CRM for real estate, you wanna have it say, how do I automate lead flow follow-ups for five person agency without hiring an assistant?

Jay Schwedelson: You wanna do what's called scenario marketing Now. Or if you're in cybersecurity, instead of having all of your content and your webinars and all of your stuff, say things like manage detection and response trends, it should be entitled and name things like, what should my IT team do first? If we suspect ransomware breach at 2:00 AM this is a very human tone.

Jay Schwedelson: That is what AI all the platforms are looking for, but specifically these AI Overviews that Google is looking for. And this is how you could beat the big guys. And it's the same thing on the consumer side. Instead of just saying, best kitchen faucets 2026, it's how do I fix a leaky double handle kitchen faucet without calling a plumber?

Jay Schwedelson: Or instead of Florida vacation spots you wanna have on your site, on your offers, on your podcast titles, on your blog posts, on your resources page. Instead of saying Florida vacation spots, it would say, quiet kid friendly beach towns in Florida where we don't need a rental car. Now you're saying to yourself, well, I don't even know.

Jay Schwedelson: What are these bizarro questions for my industry or for my segment? Simple. Go to Gemini, go to ChatGPT And really what you wanna do is ask it for the frustrated customer prompt. It doesn't have to be exactly this, but something along the lines of you ask ai, you say, act as a market researcher, analyzing raw customer data.

Jay Schwedelson: I wanna find the exact human language people use when they're frustrated or confused about, and then you put in your business category, whatever it is. So what is the human language questions that people use when they're frustrated about or confused about, and then you put in your category. And then you could even go further and say, imagine the user is typing a long rambling question into the search bar because they don't know the professional terms for their problem.

Jay Schwedelson: Please provide 10 examples of these long tail natural questions. This is how you win right now. Super easy stuff to do. All right, let's pivot. Worldata Research came out with some data and I think we all need to factor in right now. 2026 is over. As of March 31st, so when it switches to April 1 whether you're a business marketer or a consumer marketer, you need to get out all the 2026 out of your marketing stuff.

Jay Schwedelson: You can not be leading come April 1st, the 2026 trends for whatever the 2026 outlook for whatever the 2026 fashion trends for whatever. You can't do that. We're in it. We're in it you. It actually will depress your performance. If you are leaning into 2026, anything, go into your marketing automation streams, pull it.

Jay Schwedelson: Out pivot on the consumer side to things about the spring or about the summer. That's great. That will work incredibly well on the business side. Pivot to Q2 Outlook, Q3 outlook, but you cannot lead with 2026 forecast trends, outlook, garbage. It is over. It'll actually start to pull down your performance.

Jay Schwedelson: Alright, before we get into the ridiculous portion of this podcast, I want to let you know about Knak They're the sponsor of this episode. I love KNAK. KNAK Now, why do I love knak About five years ago, I had all these team members that knew how to code email. It was taking forever for our email designs to get out the door and our landing page designs.

Jay Schwedelson: We moved over to KNAK It is a no code platform for email design creation, landing page design creation. You don't need to know how to code anything and the event of AI stuff now you can just talk to it and it makes it for you, and just leveraging all of the leading tactics that you could possibly try.

Jay Schwedelson: If you wanna speed up your email landing page process, if you want to cut down on costs, I'm telling you, go to KNAK.COM/DEMO

Speaker: knak.com/demo.

Jay Schwedelson: That is Knak.com/demo

KNAK.COM/DEMO

Jay Schwedelson: I use this for all the thousands of campaigns that we do. KNAK rocks. All right, let's get into the ridiculous portion of this podcast. All right. I know it's a few days old now, but I need to get it out.

Jay Schwedelson: We all know this now. The bachelorette. OKAY

Jay Schwedelson: With Taylor Frankie Paul has been canceled. This is a good thing. ABC made a good decision. That show should not have aired. She did some horrible stuff, but I'm here to make a proclamation, an announcement. Okay. Many of you may know I'm Bachelor Nation. I've seen every season of the Bachelor, bachelorette, golden Bachelor, golden Bachelorette, bachelor in Paradise have seen 'em all for 20 plus years.

Jay Schwedelson: And I'm here to tell you, I think Bachelor Nation is over. I think it is over. And Love Island is eating its lunch. That doesn't mean I won't watch if they bring back the Bachelor. I love Jesse Palmer. But I think it's over. Sorry. What's not over though? I went to the movies this weekend and I saw Project Hail Mary the movie.

Jay Schwedelson: I read the book. The book was awesome. The movie was awesome. This is a great movie. My wife liked it and she doesn't even like sci-fi. Great movie. And another huge announcement for me is that normally I always get Sno-Caps. Okay? I always get Sno-Caps, but this time I got Junior Mints and I'm here to tell you.

Jay Schwedelson: Junior Mints are my new go-to. I don't, I've been sleeping on Junior Mints, and you can leave in the comments or the reviews. I need to know what is your go-to at the movies, because I feel like I'm missing out. I feel like there's a category of things I'm not eating. Junior Mints is it? Speaking of movies, this is exciting.

Jay Schwedelson: Thi this collab, I don't even know if you call it a collab, but the Devil Wears Prada. 2 is coming out in May and they just announced Devil Wears Prada 2 that they're going to be having at the movie theaters at AMC and Regal and Cinemark, when you go, the option to get a Devil Wears Prada 2 purse as your popcorn bag, and it looks like a legit red purse with the little Devil Wears Prada logo on it.

Jay Schwedelson: And you could fill your popcorn in this purse. That thing is gonna be all over social media. I, why do I want one? I don't know, but I do want one. And that's gonna be cool. Uh, another sequel's coming out that I'm on the fence about. Um, did you see that Dirty Dancing 2 Is in, the works now? I love dirty dancing.

Jay Schwedelson: Patrick Swayze. Love that guy. How do you do Dirty Dancing 2 without Patrick Swayze and Jennifer Grey is gonna be in it. She's gonna be reprising her role as baby. Remember her, you know, Frances or Baby, whatever they're called, her love. Jennifer Grey. I dunno if you've seen her. She looks radically different.

Jay Schwedelson: She did a lot of changes to herself. Good for her. You do you, if you wanna change how you look, but you would not know her if you had to pick her out of a lineup. You would not know the Jennifer Grey from Dirty Dancing. If you haven't seen her since the movie, you wouldn't know it's her. So we got Jennifer Grey not looking like herself.

Jay Schwedelson: We got no Patrick Swayze. I go, I don't know if we need this reboot. Do we need this reboot? I don't know. What I do know is that you're awesome. So a couple things. Number one, jayschwedelson.com I want to work with you. I work with some of the coolest brands on the planet, business and consumer. I wanna help you reimagine your marketing.

Jay Schwedelson: I wanna give you all the latest tactic, tips, whatever. On the top right hand corner on jayschwedelson.com there's a button that says, partner, hit me up. I wanna do stuff with you. And then secondly, share this with a friend. Tell 'em this is the worst podcast. Tell 'em to send this to enemies and say, I listen to this podcast, it's awesome.

Jay Schwedelson: And then your enemies will listen to it. And then you say, ha ha. Podcast really stinks. No, hopefully you don't think it stinks. But anyway, appreciate you being here, and we'll see you at the next one later.