Welcome luminaries.
Speaker AThank you so much for joining us.
Speaker AAs we dig deeper in a new way this week, Mike, we're digging into our first set of listener questions and our answers to those questions.
Speaker AWe've got a long and diverse list of questions.
Speaker ALet's see where our answers take us.
Speaker AMike, help us get into it here.
Speaker BWell, it's a great set of questions yet about human life in consulting.
Speaker BSo very much on target for the podcast here.
Speaker BSo today we're going to talk about setting boundaries, doing work for free.
Speaker BThe definition of a real in air quotes consultant.
Speaker BThe most difficult thing we've ever done as consultants.
Speaker BWho is like a consultant but isn't actually one, and how firms can make the best use of ex clients vs long term consultants and how that team is composed.
Speaker AOkay, so questions about that, the big picture and the details of life as a consultant.
Speaker AWe're also going to touch on a really funny article that we've come across from the Economist.
Speaker AWe'll get into sharing you economist consultant baiting humor right at the end of the episode here.
Speaker ANow let's get back into these questions.
Speaker AMike, we were asked this by someone who I think is thinking through how to cope with the consultant work ethic.
Speaker AHow?
Speaker AAsks our listener, how do I set boundaries for working after hours?
Speaker ANow we've heard about this from listeners.
Speaker AWe've also seen a bit about this on LinkedIn from folks in the profession as well.
Speaker ASo this seems like it has the chance to be something of a hot topic.
Speaker AWhat do you think, Mike?
Speaker AHow do we set boundaries?
Speaker BI think it is a great question, Ian.
Speaker BI mean, without boundaries you run the risk of burnout in any profession.
Speaker BBut I think consulting is particularly susceptible to it.
Speaker BLike so much of what we've discussed in the past four weeks, it's a matter of balance and prioritization here.
Speaker BSo I for me, one thing that helps is to remember that we teach people how to treat us.
Speaker BSo we're teaching our clients, we're teaching our bosses, we're teaching our peers.
Speaker BSo part of that is how you are going to get sucked into this is going to depend a lot on what you do and how you behave and what you establish with people that you are and are not willing to do, Right?
Speaker ASo a little bit we get the behavior from others that we educate them to be.
Speaker AOkay.
Speaker ANow Mike, at some point in the show we're going to have to dig into getting you to tell your fantastic feeding the Swans story because I think that kind of relates here.
Speaker ABut I think we'll save that for another moment.
Speaker AWe'll save that for a forthcoming episode.
Speaker ASo we should try to think about how people learn from how we behave towards them.
Speaker AI think it's also going to be a good idea, just at the very simple practical level, to have a discussion either in the team or in the firm or with just you and the boss about working hours.
Speaker ATalk about it early and refresh that conversation often.
Speaker AWhat's the policy?
Speaker AWhat are our objectives?
Speaker AWhat's everybody's at home situation as well, a little bit.
Speaker AAnd what are the consequences for us all?
Speaker ASome people with some particular kind of patterns of their working lives and their personal lives will have particular times when they know they can be available for work activities and when they need time for some personal and leisure and self care activities.
Speaker AIf we can talk about what the boundaries are and talk about it calmly and talk about it openly and positively, then maybe we can help to reduce the number of times when we have to think about curtailing unnecessary overtime.
Speaker ABecause as we said in our lazy versus hardworking episode, Mike, lots of the extra hours that people work are actually unnecessary and a bit unproductive.
Speaker ANot everything is an emergency, unless maybe you as the consultant have become complicit in making it one.
Speaker ASo give yourself some rules about staying away from work texts and emails and voicemails and calls, except in limited circumstances outside of designated hours.
Speaker AI will say one more thing, Michael, before I pass this back to you for a few more thoughts here.
Speaker AI wouldn't caution against saying never because I can also think of some genuine emergent situations that come under the heading of outside hours that were really great learning opportunities for me, that were a chance for me to grow in my career.
Speaker ASo I'm not going to say never.
Speaker AI'm going to say let's keep talking about it.
Speaker BYeah, absolutely.
Speaker BYeah.
Speaker BAnd I think one of the things I see people get sucked down the vortex is they happen to be up for whatever reason at 2am and that text or whatever comes in and they respond immediately because that's how we're starting to teach people.
Speaker BYeah, how to treat us, that they'll start expecting us to respond at 2am they'll expect us to do these things on off hours and if it's not an emergency, as you said, maybe save it.
Speaker BI used to love the thing that used to allow me to respond to emails and set what time my reply was going to go back out so that despite working in crazy time zones around the world, I made sure that my response was going to come back to that person.
Speaker BMaybe 9am in their time zone, not at 1am in mind.
Speaker ARight.
Speaker AI think we need to know the difference between out of hours and emergency.
Speaker ANot everything that comes up out of hours is emergency.
Speaker ANot everything that is an emergency needs to be taken care of out of hours.
Speaker AThere is such a thing as an emergency.
Speaker AAnd people who can't tell the difference, I think are going to have a hard time whether they're on the boss side of things or on the employee side of things.
Speaker BRight.
Speaker ASo we're going to have to be good at time management.
Speaker AWe're going to have to be good as well, I think, Mike, at judging results.
Speaker AAnd this is, I think a perfectly sensible answer to lots of the debate around working hours.
Speaker AIt shouldn't really be about making sure that your face is seen or that your emails and your IMs are seen at a particular time of the day.
Speaker AIt's got to be about the results.
Speaker ABecause we get paid for results.
Speaker AOur clients pay us for results delivered in good quality and on time.
Speaker AAnd I think we should all feel that the project's shared success is our shared success.
Speaker ABut that success is going to come by us being good at talking about time, good at delivering effectively within the time budgets that we have and encouraging everybody else to do their share.
Speaker BYeah, absolutely agree.
Speaker BAnd I think it's important to learn how to say no and how to say no in the right way.
Speaker BSo quick freebie hint here.
Speaker BLearn about the power of a positive no.
Speaker BAnd I would just say, hey, Google that.
Speaker BGoogle that.
Speaker BPower of a positive no.
Speaker BSome great wisdom from one of the alumni of the Harvard Negotiation Project.
Speaker AExcellent.
Speaker ASo thank you.
Speaker AThat was a great question to get us started and a good dose of real life in consulting, I think.
Speaker AMike, here's our next question.
Speaker AAnd this is in a slightly different world from the corporate world of project managers and employees and partners and associates.
Speaker AThis is from the world of self employment.
Speaker AThis person says, I'm a self employed consultant and my client often asks me for something for free before they commit to a contract.
Speaker AHow do I respond?
Speaker ASo this isn't even scope creep, Mike.
Speaker AThis is the client sliding in a request for a freebie as a kind of inducement to be given the project.
Speaker AAnd it already has a little bit of a difficult taste in my mouth, this one.
Speaker AWhat do you think is our advice here?
Speaker BIt's, it's funny.
Speaker BAnd the thought also comes to mind, remember, we teach people how to treat us.
Speaker BWe also teach people what our work products are worth.
Speaker BBut with that in mind, I would say at first, maybe Consider just saying no and see what their response is.
Speaker BThey may be asking for the simple reason that it's worked for them before.
Speaker BAnd maybe you want to find out, is this just a, you know, is this just a routine ask that really doesn't have great consequence or not?
Speaker ARight.
Speaker AIndeed, indeed.
Speaker AThough be a little bit patient, be a little bit curious.
Speaker BYes.
Speaker AI think it's worth bearing in mind that we get the chance to choose what it is that we agree to do for free or for very little.
Speaker AAs a kind of introducer, and I would say let's avoid giving a freebie that has very obvious costs and timescales associated with it.
Speaker AI think it can be a smart thing to offer something for free that's intangible advice is intangible and potentially priceless activity.
Speaker ASomething that has a hard scope like a document or a report or attendance at an event, has a sort of very clear and obvious investment of time.
Speaker AAnd I don't think I like the idea of letting people feel like they can control our time just for the asking.
Speaker BYeah.
Speaker BAnd certainly if you're going to consider doing it, measure it against all the other marketing investments you could be making with your non billable time.
Speaker BIs this going to show you at your best?
Speaker BIs it going to build trust?
Speaker BThe genuine desire to buy on their side?
Speaker BIs it something you'd enjoy and learn from doing it yet you've got to create some value on your own.
Speaker BWell, if the answer to those are all yes, then maybe it's worth doing.
Speaker BNow I would add anytime I think there's a Scope Creek thing, anytime there's an ask for something like this, I always want to make sure that we determine what the value is to the person making the request because we're about to perhaps agree to say for free, which then becomes in their mind the value of whatever we're going to do.
Speaker BSo as you say, let's ask those questions.
Speaker BWhy do you want this?
Speaker BWhat are you going to do with this?
Speaker BHow is that going to add value?
Speaker BHow's it going to help you?
Speaker BAnd let's create the value that's going to come and then decide whether that's free or something else or what we're going to ask for in exchange for that.
Speaker AYeah, very good, Very good.
Speaker AI like this idea of just continually testing out the link between our work product and value.
Speaker BYeah.
Speaker ANow we talk about this a lot with our coaching clients.
Speaker AWe talk about time and time management a lot with our corporate clients for a number of different reasons.
Speaker AWe're going to come back to this idea of scope and scope creep because it's part of the eternal life of a consultant, wherever you're working, however you're working.
Speaker ASo, Mike, we've talked about handling client requests for freebies.
Speaker AThis next question here digs into identity a little bit, which is something we've played with already on previous episodes of the show.
Speaker ATake us into this one here.
Speaker BWell, I love this one.
Speaker BOur listener said, when I say to friends and family that I'm a consultant, it seems like everyone else in my friendship circle knows someone else who's a consultant.
Speaker BBut what they're doing seems very different from what I do.
Speaker BThey might be writing software or doing market research or selling soft furnishing or home appliances.
Speaker BWhich of these is right?
Speaker BIs there a definition of who's a real consultant?
Speaker BIan, what do you think?
Speaker AWell, Mike, it's.
Speaker AWhere does an answer come from?
Speaker APart of the authority.
Speaker AAnd an answer comes from looking it up.
Speaker ASo we looked it up.
Speaker ADictionary definition says a consultant is someone who provides expert advice or services in a particular field, either to organizations or individuals.
Speaker AThis includes characteristics such as providing expertise or support that the client lacks.
Speaker AProviding an independent perspective, operating from the outside as it were, bringing an objective third party view.
Speaker AAnd I think we might come back to that shortly as well.
Speaker AAnd working in a professional manner with appropriate qualifications.
Speaker ASo my first answer to the question is if you'd like to be sure of your own status, then think about yourself against those criteria.
Speaker AIf you're doubting someone else's status.
Speaker AIf you want to invest your time in doubting someone else's status, then you could think about it against those criteria of expertise and being independent and working professionally.
Speaker AWhat else do you think might come into this idea of working professionally here?
Speaker BSo while many roles can be considered consulting, be a real consultant is somebody who has that ability to provide the advice or solutions to somebody that add value, whatever their area of specialization or expertise.
Speaker AAnd if you're providing an independent perspective and providing advice and your clients are paying for the advice, then I think it's fair to call yourself a consultant regardless of which industry or focus area employs you, Whether the consultant label is a commonly given one in your industry or not.
Speaker AI don't think there's any reason to mind about the client.
Speaker AMight be even your employer, it might be the firm that you work for.
Speaker AThere are people in our industry who are internal consultants and they go by different names as well.
Speaker AI think we should probably be cautious about being too precious about the title.
Speaker AI mean, I think it's good and honorable, that we feel proud of our profession and proud of the value that we bring.
Speaker ABut I don't think we've got very much to stand on.
Speaker AIs there, do you think, a legal definition anywhere of who's a consultant?
Speaker BYou know what?
Speaker BI think it varies from country to country, but in most places, certainly places that I've worked, there isn't a formal legal qualification or a protected professional status the way there are for doctors or lawyers or accountants.
Speaker BAnd that's probably a good thing both ways, right?
Speaker BI think it's a good thing that they have them.
Speaker BI think perhaps it's a good thing that we don't because of the variety, the huge variety of people who do and do well.
Speaker BConsulting.
Speaker AWe said before the show, bail bondsmen have a professional status.
Speaker ARight.
Speaker ASex workers don't.
Speaker BYeah, exactly.
Speaker BSo where do we fall in that category?
Speaker AExactly.
Speaker BYeah.
Speaker BEd, you had a.
Speaker BAn interesting thought there.
Speaker BIf somebody out there is worried that, hey, there are others encroaching on their profession, this is.
Speaker ARight.
Speaker AThis is the Consulting for Humans podcast.
Speaker ASo we're getting back again, I think, to the human aspect of this.
Speaker AIf you're feeling a little bit like somebody else is encroaching on your turf, if that feels like a bit of a threat, I can completely understand how that is.
Speaker ABut you know what?
Speaker AIf you're worried that somebody else is parking their tanks on your consulting lawn, maybe that's just the very beginnings of incipient consultant imposter syndrome taking its effect.
Speaker AWelcome to the club.
Speaker AWe're getting T shirts made.
Speaker AMeanwhile, Mike, there's enough work, Honestly, there's enough work for all of us, or at least there will be in 2025.
Speaker ASo let's relax, and we can be a little bit generous.
Speaker AI think we can afford to be generous with our definition of who's a consultant and who's not.
Speaker BThe next question is a great one.
Speaker BThis is one of those ones, I think, that I've heard on panels.
Speaker BI've heard from people new to the industry.
Speaker BI've heard when we're out for drinks and old hands in the industry, having this chat about what's the most difficult thing you've ever had to do as a consultant?
Speaker BFor me, I can think of a number of things here, but one of the ones that jumps to mind really stemmed from my work in turnarounds.
Speaker BRight.
Speaker BBecause clearly we had firms that were dead or dying, and we were coming in to try to stem that, turn that around.
Speaker BAnd I very quickly learned to ask a question of the people who were Hiring us, particularly people who are going to be directing our work.
Speaker BAnd I would say something like, in the course of determining the answer to your current problem, if we find out that you are a significant source of the problem, do you want us to tell you or should we call that out?
Speaker BAnd if people said no, then I really, I tried to make it a policy to pass on that engagement because I thought this is something that I found incredibly difficult.
Speaker BYeah, I remember specifically one big exception to that policy was when we jumped in to save a failing engagement, one that we hadn't sold.
Speaker BIt was really in the ditch and parachuted in and the project was being run by a me, a cxo.
Speaker BLet me in anonymity here, let just put that there.
Speaker BAnd clearly that person was a significant source of the problem and was standing in the way of a solution.
Speaker BI had that conversation to say this is what we're finding.
Speaker BAnd I was told in no uncertain terms that none of that was going into our report.
Speaker BNone of that was going to be involved in our discussion and we could figure out another answer.
Speaker BWe could just pack our bags and get to the airport.
Speaker BWell, this was a big, big, big client and that was unacceptable because, you know, more of the same was not going to give them a different result.
Speaker BWe swapped our presentation going into the board and didn't know whether we'd be dismissed out of hand.
Speaker ARight.
Speaker BOr taken apart or we were going to have a big thing.
Speaker BWe, we had this discussion ahead of time and it turned out that we weren't the CXO was, he was the one sent off.
Speaker BBut wow, I really never wanted to be in a situation like that.
Speaker BI certainly felt it was my responsibility to have those conversations, but personally I just felt much better having them one on one and trying to come to a resolution with the individuals involved, not having to do it in such a confrontational way.
Speaker AYeah, and it's funny, it's a cliche about our industry that if you going back to that, you tell people at dinner parties, what do you do?
Speaker AYou say, I'm a consultant.
Speaker AA fair amount of the assumption might be, oh, so you go around factories and tell the management who to fire.
Speaker AAnd there are consulting firms that do that kind of turnaround work, but it's actually not the majority of the work that our profession does.
Speaker AAnd I've, I thank Lord, the Lord, I've never, I've been in close proximity to quite a few of those situations, but I've never been the one to say, sir or madam, your employment is at an end Now, I think that what's difficult, as you say, are things that reflect uncertainty rather than just effort.
Speaker AI'm going to rule out all the working late under a deadline stories because pulling an online isn't necessarily a difficult thing.
Speaker AEven though the post project brain fade and my blood pressure results might tell a temporarily different story.
Speaker AIt's not intellectually or personally a difficult thing.
Speaker AIt's demanding, but it's not difficult.
Speaker AAnd I'm thinking of what's been difficult.
Speaker AAnd two things come to mind.
Speaker AOne is knowing some way in advance that you're going to get extensive, deep and potentially personal angry client feedback and just having to watch it coming towards you.
Speaker AI remember once traveling a day and a half and many time zones just to go see a client, just to be yelled at for something that went wrong that was only 25% my fault.
Speaker AWell, maybe 30% my fault.
Speaker AAnd all the way across, in the car, on the airplane, in the taxi, across town, flicking through my emails, I know this is coming and there's nothing I can do about it.
Speaker AAnd I found that very difficult.
Speaker AThe other thing that I've seen in my life and I think in other people's lives is needing to be in two places at once.
Speaker ALike as consultants, we do things that we get enthusiastic and committed about.
Speaker AWe feel really committed to a client and their problem.
Speaker AWe feel really committed to other things, work things and personal things.
Speaker AFeeling that impossible need to be in two places at once, feeling sincerely, 100% committed to two things in parallel, but being unable to practically do both at once is really tough in the work sphere and in the personal sphere.
Speaker AAnd I've seen lots of people in our profession wrestle with it, and I think it comes under the heading of genuinely difficult.
Speaker BWow.
Speaker AGosh, yeah, we're digging deep here.
Speaker AWe're going to dig inside a little.
Speaker BWell, thank goodness that every once in a while there's a question that's not quite that powerful because I was falling right in there with you on that last one.
Speaker BBoy, I was thinking about all those times I wish I could have a do over and a clone so I could have been in both of those things.
Speaker ASo, Mike, then here's our next question.
Speaker AWho do we know who is most like a consultant without actually being one.
Speaker ASo who's on your list here, Mike?
Speaker BYeah, well, you know, I think that the first people that come to mind are a handful of people that I turn to routinely to help me take an action or make a decision.
Speaker BSomething that we do big time as consultants and especially the ones who don't necessarily have deep expertise in the source of my problem or opportunity, but who I find time in memoriam always manage to help me regardless.
Speaker BMaybe this is more process consulting than content consulting, but there are people that I go, wow, they just have this uncanny knack for doing that.
Speaker BAnd I think, boy, that's.
Speaker BYeah, they may not have the shingle consultant, but for me, oh, that's some of my consultants, my personal consultants, if you will.
Speaker AYeah, it's really great examples.
Speaker AIn thinking about this question, I too was going away from the traditional definition of expertise and knowing about content.
Speaker AThe people I think of that I know who are most like consultants without actually being one are not people who've got expertise on their spreadsheets.
Speaker AI'm thinking of anyone who has or uses influence without authority.
Speaker AThose are the people that I see the most having the human quality of a consultant.
Speaker AThat includes school teachers and by the way, parents, bartenders, nightclub doormen.
Speaker AAnybody in our life who helps to smooth things and make things happen without having the authority to point the finger and go tell somebody what to do.
Speaker AAnybody who does that and does it with humanity, I think is a consultant without actually realizing it.
Speaker BNice.
Speaker BWell, one listener says, in my last consulting firm there were quite a few people who were ex clients and knew something about the client's business world.
Speaker BIn my current firm, we all seem to be long tenured consultants and not much else.
Speaker BIs that better or not?
Speaker AMike, this is a really fascinating one.
Speaker AI've worked in and worked for firms that had both of those profiles.
Speaker AYou know, the super specialist.
Speaker AWe are consultants and nothing but versus the we have X industry and X clients, people in our teams here.
Speaker AThere are pros and cons, I think, to being an ex client in a world of consultants, being a gamekeeper turned poacher if you like.
Speaker ANow there are pros and cons.
Speaker AIf there were only pros, if it was an unvarnished advantage to be a former client, then there would be loads more of them.
Speaker AThere would be ex clients in consulting firms around the world, sitting back, bossing the newbie consultants around, delivering fantastic work that clients love with ease for enormous paychecks while they swill martinis.
Speaker AI can, except in one or two very rare situations.
Speaker AI can't think of many cases where I've seen that.
Speaker ASo let's talk about the pros and cons.
Speaker AI think the pro the advantage of being an ex client among consultants is there is understanding, problem, context, right?
Speaker AIf you understand the client's world, if you can articulate their business problems Articulate those problems back to the client and articulate them clearly back to the consulting colleagues in your team, then you're a potential winner.
Speaker AWe talk about this a lot with our clients that we teach and coach.
Speaker ATo me, this is maybe even more important than having personal relationships on the client side.
Speaker AI've seen people get really bent out of shape about whether they can or can't or should or shouldn't exploit their personal relationships, for example, to make sales.
Speaker AI've seen plenty of people be successful at using what they know about the client world to show that we understand the context for the problem.
Speaker AThe downside of being a client in a team of consultants is that, well, one of the things that you're paid for as a consultant is perspective, your point of view.
Speaker AAnd it's hard to be respected for your independent perspective if you always act like an insider in front of your clients.
Speaker AIf you're kind of one of the client gang still, and we talked about this a little bit in our confidence versus humility episode, sometimes we need as advisors to stand on our authority a little bit to stand on our status.
Speaker AAnd that might not be easy if you're not seen as bringing in the outside world of expertise with you.
Speaker AAnd I've seen some people have a really, really hard time as ex clients trying to find their feet in the consulting profession if they weren't able to do that.
Speaker APlus, Mike, there's one more.
Speaker ASo the social consequence here, there's another set of tribes to be insiders or outsiders of.
Speaker AThat's the tribes of consulting.
Speaker AIf you're always one of the clients, whereas you're simultaneously not one of the gang of consultants who your actual colleagues then being kind of an eternal outsider like that also has its drawbacks.
Speaker AAnd again, I've seen one or two people get a little bit stuck, never really managing to get to be part of the social fabric of the practice as well.
Speaker BNice.
Speaker BIt.
Speaker BAll these great questions about consultants and consulting, I think took our minds back to a great Economist article from a few years back here.
Speaker BIt's written by somebody who appears to be having a great deal of fun with the way consultants and clients view the profession.
Speaker BI think perhaps someone who's written this with their tongue firmly in their cheek.
Speaker AYes, indeed.
Speaker ALet's take a look.
Speaker AThis is from the Bartleby column, and if you've never read the Economist, then read it for two reasons.
Speaker AFirst of all, the puns in the headlines are excellent.
Speaker AAnd second of all, the Bartleby column is pretty good.
Speaker AThe rest of the stuff is super good as well.
Speaker ABut these are my two highlights.
Speaker ASo this was in the Bartleby column back in 2023.
Speaker AAnd this is a letter, a fictional letter from a friend to another.
Speaker AYou'll get the context as I start to read out the letter.
Speaker ADear Robin, it begins, I was delighted when you commissioned me to prepare this report for you after our discussion at the club.
Speaker AAs a newly appointed CEO at a Fortune 500 company, a thrilling yet perilous adventure awaits you.
Speaker AI commend your wisdom in choosing to hire a management consultant to guide you on your way.
Speaker AAnd here's the rest of his introductory paragraph.
Speaker AI naturally would have been ideally positioned given my many years of experience, but alas, the time comes in every man's life when he must hang up his hat and retire to his home in the Bahamas.
Speaker ABy the way, Mike, I love the perspective here.
Speaker AAnd of course it's funny that all retirement consultants have retirement villas in the Bahamas and hang out as a gentleman's club.
Speaker ABut anyway, we'll take that as part of the funny setup here.
Speaker AAnyway, goes on Robin's advisor here as my swan song.
Speaker AI have thrown together, as requested, a few thoughts on how to handle my kind.
Speaker AHe means how to handle management consultants.
Speaker AI hope you find the attached 120 page PowerPoint presentation useful.
Speaker ABelow you will find a brief summary.
Speaker ASo Mike, let's go through this summary here.
Speaker BI think in the context as you've read the first paragraph, we now have a number of paragraphs that are trying to make his main point.
Speaker BBeware as you look at consultants.
Speaker BSo the first main one is be ready for the bait and switch.
Speaker BAnd he's of course pointing out that those great veterans that turned up to sell the business are not going to be the ones that are back in to actually perform the business.
Speaker BThose he says will be done by clever but pimply 20 somethings armed with 2 by 2 matrix frameworks recycled from client to client.
Speaker BNot to worry, there'll be long hours, they're well taken care of and they live this lavish lifestyle.
Speaker BAnd be careful because every once in a while those gray haired senior partners going to be back in.
Speaker BSo you got to be aware of both the bait and the switch.
Speaker BWow.
Speaker AYou know what?
Speaker AIt's funny because it's true.
Speaker AIt's funny because it's true.
Speaker AHaving myself been the gray haired eminence flitting in and flitting out.
Speaker AYeah, touche.
Speaker AI feel a bit seen by this one.
Speaker AOkay, the next piece of advice.
Speaker AWatch out he says.
Speaker AWatch out for land and expand.
Speaker AConsultants are masters of the clandestine sale.
Speaker AAnd he talks about consultants expanding their tentacles and spreading throughout the firm.
Speaker ABlink and they will be doing all these other pieces of work, cost cutting, fixing your it.
Speaker AWhat's the phrase you and I have used, Mike?
Speaker AGo out there to the client, find some budget and bring it home to the team.
Speaker BRight, right, exactly.
Speaker ABut land and expand is a phrase I've heard consultants use a lot.
Speaker AI think he's got a fair point here.
Speaker ANow, to be momentarily only a tiny bit serious.
Speaker ALand and expand is fine if you're actually helpful, if you're actually doing something valuable, like doing more valuable work for a valued client is what our careers are made of.
Speaker AWhen things go well, that's what we all get rewarded for.
Speaker ABut do you know what it must look to the client like sometimes the monster lands and as the article says here, the tentacles expand into every corner of the business.
Speaker ASo we've got be ready for bait and switch.
Speaker AWe've got watch out for land and expand.
Speaker AWhat's the next piece of advice for dealing with consultants?
Speaker BIt's headed Ian questioned everything, but it's really talking about that if you have big recommendations, they demand big numbers.
Speaker BAnd so he said, you know, divide everything at least by 2.
Speaker BNever trust a benchmark.
Speaker BI made most of mine up.
Speaker BWe remember Marty in a prior episode and where these numbers come from.
Speaker AYeah, exactly.
Speaker BYeah, exactly.
Speaker BAnd he says pay particular attention to those tiny little notes at the bottom of the charts or in the appendix.
Speaker BThat's where the dirty secrets are buried here.
Speaker BAnd he said, particularly if you're going to question everything, if any of the folks who report to you have brought you reports from consultants that they hired that end in anything talking about a bigger budget for them, doubly question those.
Speaker AYeah, I think that's advice.
Speaker AIf somebody once bitten, twice shy, I think that's fair.
Speaker AI think that's very fair.
Speaker ANow of course I think it to myself that's all those other consultants, right, doing self serving stuff.
Speaker ABut you can see where the temptation comes from, right?
Speaker ASo besides questioning everything, what other advice have we got for a client buying from consultants for the first time?
Speaker AHe says take none of the blame.
Speaker AYou as a newly minted CEO are brimming with ideas.
Speaker AMany of them are terrible.
Speaker AYeah, word.
Speaker AI've met lots of CXOs who have terrible ideas.
Speaker AThey're second only to the terrible ideas brought to them by their consultants.
Speaker AAmong the valuable services offered by management consultants says the article is the human shield.
Speaker AYour consultants may from time to time stumble On a good idea, by all means, use them.
Speaker ABut remember you thought of it first.
Speaker AYeah, I'd like to say as a consultant, in my defense, I've never been played that way, at least not as far as I know.
Speaker ABut I've been in the profession for more than a couple of decades now.
Speaker AI think it's very unlikely that I've never been had by a client that wanted to burnish their idea with my team's reputation.
Speaker AWe will have to see about that.
Speaker ASo taking none of the blame sounds like a good recipe for marriage as well, Mike.
Speaker BYeah.
Speaker BAnd then there was an interesting one here.
Speaker BIt ends with experiment with polygamy.
Speaker BHe said, there's going to be a lot of talk of trying to woo you with this talk of a long term partnership, a monogamy, let us serve all your needs.
Speaker BAnd he said, consultants fidelity is not one of their strong suits.
Speaker BThey're probably already working with all your competitors and they have the very thinnest of Chinese walls in between them.
Speaker BSo take a page out of their book, hire their rivals, sit them in adjacent offices next to each other, because that will, you know, really entice their spirit of cooperation and competition.
Speaker BCooperation with you and competition between the two rivals here as they watch these guys walking the halls of your business.
Speaker BAnd these guys and gals are just saying, okay, we've got to really perform here.
Speaker BEssentially throw them all in and watch them tussle.
Speaker AHaving been in the room with other consulting firms around the same table, and we were all tussling, I remember the feeling of my own butt cheeks being quite clenched at the very beginning of that conversation and then realizing, actually, this is no problem.
Speaker AThis is no problem if we know our stuff.
Speaker AIt was clearly a test of.
Speaker ATest of bravado, though, and a test of whether you know your stuff.
Speaker ASo it's good advice.
Speaker AExperiment with a couple of different advisors.
Speaker AWhy not?
Speaker AMike, the author, wraps up this article, which has been really funny.
Speaker AI've enjoyed it.
Speaker AWraps up with this.
Speaker AHe says, look back on my career.
Speaker AI am not too proud to admit that I've occasionally fleeced the old client, but I maintain my profession is a noble one.
Speaker AI don't think any of us, Mike, would ever say out loud that we fleeced anybody.
Speaker AAt least I hope not.
Speaker ABut I'm there with the claim that our profession is a noble one.
Speaker AOne final thought, he says, to conclude, there is never a problem too big or small for a consultant.
Speaker AThat I can confirm from experience.
Speaker AYour bill, including expenses, is attached.
Speaker AGood luck.
Speaker AVery good.
Speaker ASomebody with a certain amount of inside knowledge there, I think.
Speaker AAnd this is humor, not analysis.
Speaker BRight.
Speaker ABut we still feel a little bit seen.
Speaker BYeah.
Speaker BIt's funny because talking about feeling a little bit seen, I think you have to say that it's as consultants we joke about this with each other, believing that only another consultant really can penetrate the mystique of this profession and see us for what we are sometimes or who we could be.
Speaker BBut I do think that many of our clients, our spouses, our partners have an even clearer view that we do ourselves of what we do and how we come off.
Speaker BWe should probably talk to them about it from time to time.
Speaker AI think that's very good advice.
Speaker AA little bit of self awareness, Mike, is called for in our profession.
Speaker AAnd meanwhile, take a look at the Economist.
Speaker AIt's great.
Speaker AAnd the Bartleby column's funny, too.
Speaker AMike, we've had some really, really great questions.
Speaker AWe've dug into some really interesting places as we've explored our answers.
Speaker AI want to say thank you to everybody for the questions.
Speaker AWe're still interested in what's on your mind.
Speaker AWe'd love to hear more from you.
Speaker AAll of our contact details are there in the show notes.
Speaker APlease tell us what's on your mind.
Speaker AWe're going to come back to listener Q and A and we'd love to keep this dialogue going.
Speaker BThanks so much for listening.
Speaker AUntil next time on the Luminaries.