1 00:00:00,609 --> 00:00:00,890 Matt Hughes - King of Video: Hello. 2 00:00:00,929 --> 00:00:02,399 Welcome to YouTube Success. 3 00:00:02,399 --> 00:00:04,679 The podcast where we're talking about YouTube success. 4 00:00:04,680 --> 00:00:09,529 And once again, I've got somebody who's not necessarily fully focused on YouTube, 5 00:00:09,889 --> 00:00:15,019 but she is a speaker at TubeFest and with the previous speakers that you've heard 6 00:00:15,019 --> 00:00:19,609 from so far, I wanted to bring Sam in and just talk about a journey, really. 7 00:00:19,609 --> 00:00:23,319 And I think actually from a YouTube Success point of view, this is going 8 00:00:23,319 --> 00:00:27,449 to be really interesting from you if you're looking for financial 9 00:00:27,449 --> 00:00:31,319 freedom and work based freedom, all of that kind of good stuff. 10 00:00:31,879 --> 00:00:36,679 But the first thing we should do is the most awkward thing for most people, 11 00:00:36,679 --> 00:00:41,139 unless you're super prepped with this is ask Sam to introduce herself. 12 00:00:41,209 --> 00:00:41,509 Over to you. 13 00:00:41,639 --> 00:00:45,584 Samantha Cameron: Thanks you for having me on the session and also, 14 00:00:45,584 --> 00:00:47,644 yeah, really excited about TubeFest. 15 00:00:47,674 --> 00:00:50,624 It is going to be an incredible event. 16 00:00:51,254 --> 00:00:53,464 So I'm Samantha, Samantha Cameron. 17 00:00:53,494 --> 00:00:54,764 People know me as Sam. 18 00:00:54,844 --> 00:00:59,784 I'm the social media alchemist and I help businesses turn their content into gold. 19 00:01:00,144 --> 00:01:03,924 I'm a social media expert, social media psychologist and strategist. 20 00:01:04,314 --> 00:01:10,104 And what I do is I help businesses, entrepreneurs, people that are using 21 00:01:10,134 --> 00:01:15,424 the online space to build their business to actually look at selling 22 00:01:15,504 --> 00:01:19,454 and social media strategies to be more consistent and visible so that they 23 00:01:19,454 --> 00:01:24,564 can build the business that will give them that flexibility to work when 24 00:01:24,564 --> 00:01:28,324 they want to work, earn the income that they want to earn, and also 25 00:01:28,324 --> 00:01:30,464 choose who they want to work with. 26 00:01:30,684 --> 00:01:32,574 And, and that's what this is all about. 27 00:01:32,574 --> 00:01:34,304 This is why we work for ourselves, isn't it? 28 00:01:34,334 --> 00:01:39,014 This is why we quit the corporate role or that, you know, that really slog 29 00:01:39,044 --> 00:01:42,434 of the rat race to work for ourselves because we want something better. 30 00:01:42,994 --> 00:01:45,004 Um, and that's what I help businesses do. 31 00:01:48,459 --> 00:01:48,729 Matt Hughes - King of Video: Perfect. 32 00:01:48,730 --> 00:01:51,409 And I really want you to pay attention to that. 33 00:01:51,409 --> 00:01:55,049 If you're somebody that's just getting started in your YouTube journey and 34 00:01:55,049 --> 00:02:00,579 you're thinking, is it something that's possible for me to leave my corporate job? 35 00:02:00,589 --> 00:02:02,769 Maybe you're a part time YouTuber, something like that. 36 00:02:03,109 --> 00:02:04,429 This session is going to be really important. 37 00:02:04,439 --> 00:02:10,899 And I think, but I'll kind of preface it with just remember that we're a 38 00:02:10,899 --> 00:02:12,659 little bit further ahead than you. 39 00:02:13,089 --> 00:02:18,099 And so when Sam describes it, it takes a bit of time, takes a bit of strategic 40 00:02:18,139 --> 00:02:21,659 thinking, and we'll come to all of that as we talk about this stuff, I'm sure. 41 00:02:22,629 --> 00:02:27,049 So Sam, I guess whilst I'm talking about the time it takes, why don't 42 00:02:27,059 --> 00:02:29,419 we go back to where you were before? 43 00:02:29,419 --> 00:02:31,450 So what is it you started out doing? 44 00:02:31,750 --> 00:02:34,060 Where was you when you decided to make this leap.. 45 00:02:34,450 --> 00:02:35,260 Samantha Cameron: Oh my god. 46 00:02:35,525 --> 00:02:38,375 Okay, so I've been doing this for over 8 years now. 47 00:02:38,465 --> 00:02:41,535 So in the social media world, I'm a bit of a dinosaur. 48 00:02:42,495 --> 00:02:46,945 But, you know, it doesn't mean that I don't know what's happening, and what's 49 00:02:47,015 --> 00:02:49,115 going on in the social media world. 50 00:02:49,645 --> 00:02:55,235 How my journey kind of started out, so I had my own, I'm a mum of five, 51 00:02:55,435 --> 00:03:00,735 got five children, and I worked in the corporate world, very, very, you 52 00:03:00,735 --> 00:03:07,045 know, long hours, travelling, and 13 years ago decided that we would, after 53 00:03:07,055 --> 00:03:10,605 having a break from our older three, we would start having children again. 54 00:03:10,995 --> 00:03:16,160 So it was very, we had two small children together, very difficult 55 00:03:16,460 --> 00:03:18,310 to continue doing my corporate role. 56 00:03:18,800 --> 00:03:23,050 So I left, I was actually made redundant, which was really handy. 57 00:03:23,710 --> 00:03:24,730 Matt Hughes - King of Video: What was the corporate role? 58 00:03:24,730 --> 00:03:25,350 What were you doing? 59 00:03:25,350 --> 00:03:28,400 Samantha Cameron: A large bank, and I was an account relationship manager, 60 00:03:28,460 --> 00:03:29,550 so I was doing a lot of traveling. 61 00:03:29,550 --> 00:03:33,140 I was traveling all over the country, which is really difficult 62 00:03:33,140 --> 00:03:37,250 when you've got two small children that over a year, there's a year 63 00:03:37,250 --> 00:03:38,680 age gap between the two of them. 64 00:03:39,140 --> 00:03:43,030 So we made this decision that when redundancies came up, which they often 65 00:03:43,040 --> 00:03:46,370 did back then in the banks, and still does now, I don't think, I mean, a 66 00:03:46,370 --> 00:03:49,870 lot of people say to me, Oh, you know, running your own business is a bit risky. 67 00:03:50,110 --> 00:03:53,660 I think actually having a job these days is even more risky. 68 00:03:53,980 --> 00:03:57,460 At least if you've got your own business, you're in control of what happens. 69 00:03:57,840 --> 00:04:01,230 So I took the redundancy, but I've always been independent. 70 00:04:01,280 --> 00:04:04,840 I've worked since I was 16, you know, I had my own house 71 00:04:04,940 --> 00:04:06,670 and mortgage at the age of 18. 72 00:04:07,030 --> 00:04:08,630 So I've always had money. 73 00:04:08,680 --> 00:04:13,570 I've always been independent and I wanted to do something, but I wanted 74 00:04:13,570 --> 00:04:18,490 to be able to be at home with the two smaller ones, but then be there at home 75 00:04:18,640 --> 00:04:19,940 so that when the older ones came home, 76 00:04:20,950 --> 00:04:21,790 I could be around. 77 00:04:21,790 --> 00:04:27,410 So I qualified as a childminder and it, you know, I got a couple of, I 78 00:04:27,410 --> 00:04:30,910 got a family that had two children themselves, started looking after them. 79 00:04:31,300 --> 00:04:34,190 But me being me, I've always been an entrepreneur. 80 00:04:34,410 --> 00:04:38,140 My dad always said to me as a, you know, as a kid, I could sell ice to an Eskimo. 81 00:04:38,950 --> 00:04:43,100 I've always been an entrepreneur and I've, you know, I had like three jobs 82 00:04:43,100 --> 00:04:48,450 at one point and it's, it was like, actually, how can we make this bigger? 83 00:04:48,670 --> 00:04:53,070 And within 3 months, we turned my little child mind in business from two 84 00:04:53,070 --> 00:04:55,430 children to 48 children on the books. 85 00:04:55,930 --> 00:05:00,260 We turned the whole downstairs of our house into like a nursery. 86 00:05:00,280 --> 00:05:03,770 I had two staff members working for me as well. 87 00:05:04,250 --> 00:05:05,860 And it was great. 88 00:05:05,870 --> 00:05:08,890 It was brilliant, you know, it was having this business and the dream 89 00:05:08,890 --> 00:05:12,900 was to then find premises to really take it to the next level with a big 90 00:05:12,920 --> 00:05:15,050 massive nursery and after school care. 91 00:05:16,130 --> 00:05:21,310 But what happened was I was finding that my children were starting to get 92 00:05:21,310 --> 00:05:26,460 neglected because I would be, you know, playing with another child or looking 93 00:05:26,460 --> 00:05:30,735 after another child and I couldn't sort out my own, and I think the day that 94 00:05:30,735 --> 00:05:35,385 reality hit was when I couldn't actually take my kids to the dentist because 95 00:05:35,665 --> 00:05:40,555 they were like, oh no, our appointments are 9 to 5, or school holidays. 96 00:05:40,555 --> 00:05:42,375 And it's like, but I'm working constantly. 97 00:05:42,645 --> 00:05:46,945 I can't leave the children that I'm looking after to take my 98 00:05:46,945 --> 00:05:48,035 own children to the dentist. 99 00:05:48,245 --> 00:05:53,265 And it was, it started to really take its toll on me, the family and the house. 100 00:05:54,085 --> 00:06:00,215 So 6 months before all of this, I'd been introduced to network marketing when 101 00:06:00,215 --> 00:06:05,915 network marketing was at its high, massive high, and I thought, you know what? 102 00:06:05,915 --> 00:06:09,635 This is an opportunity for me to earn a bit of extra money. 103 00:06:09,655 --> 00:06:12,665 Maybe I can reduce what I'm doing with the child minding. 104 00:06:13,625 --> 00:06:15,895 And it would be a nice little side hustle. 105 00:06:15,955 --> 00:06:19,895 So I started doing that and then within 3 months of the network marketing, 106 00:06:20,215 --> 00:06:24,325 I'd made manager position, which normally takes people around 2 years. 107 00:06:25,115 --> 00:06:28,975 And I've done it all, I did it all through social media because having the 108 00:06:29,015 --> 00:06:33,125 two small children and actually having a full time business, I couldn't go out 109 00:06:33,125 --> 00:06:36,745 and do what was traditional with network marketing, which was basically going to 110 00:06:36,785 --> 00:06:41,605 people's houses, doing parties, speaking to people in the street, going to, you 111 00:06:41,605 --> 00:06:43,145 know, to networking, that kind of thing. 112 00:06:43,155 --> 00:06:44,115 I just couldn't do it. 113 00:06:44,545 --> 00:06:49,595 So I started building my network business within social media. 114 00:06:50,155 --> 00:06:54,565 Then because of the success I had, head office said, would you mind coming 115 00:06:54,565 --> 00:06:58,125 and do some social media training just to show others how it's done? 116 00:06:58,205 --> 00:06:59,275 Yep, not a problem. 117 00:06:59,955 --> 00:07:00,845 Started doing that. 118 00:07:01,285 --> 00:07:05,390 Then other network marketing companies heard and were like, Could 119 00:07:05,390 --> 00:07:06,690 you come and do training for us? 120 00:07:06,690 --> 00:07:07,710 Would you mind doing it for us? 121 00:07:07,810 --> 00:07:08,870 Yeah, not a problem. 122 00:07:09,680 --> 00:07:13,690 So the company that I worked for, the head office knew what I was 123 00:07:13,690 --> 00:07:15,250 doing and they were fine with it. 124 00:07:15,290 --> 00:07:18,620 But unfortunately, the people at the top within the network marketing, 125 00:07:18,900 --> 00:07:23,430 unfortunately, you know, they think that they can do whatever they want, weren't 126 00:07:23,430 --> 00:07:27,510 happy, put a complaint in with head office and said that I needed to stop. 127 00:07:27,600 --> 00:07:32,340 And it was like, hold on a minute, I'm a grown woman, I pay my own 128 00:07:32,340 --> 00:07:35,680 bills, I shouldn't be, no one should dictate to me what I do. 129 00:07:37,047 --> 00:07:38,467 Matt Hughes - King of Video: You're kind of independent, aren't you? 130 00:07:38,467 --> 00:07:42,687 It's sold as like an independent run business, but actually the 131 00:07:42,687 --> 00:07:44,437 hierarchy of corporate still exists. 132 00:07:44,477 --> 00:07:46,767 Samantha Cameron: It was this witch hunt and it was awful. 133 00:07:47,247 --> 00:07:50,877 So I spoke to head office and said, look, well, head office gave me an ultimatum. 134 00:07:51,347 --> 00:07:55,397 You either, you know, stop doing the social media training or, 135 00:07:55,427 --> 00:07:57,917 you know, you need to, you know, you're going to lose your business. 136 00:07:57,997 --> 00:07:59,927 So I made the decision to walk away. 137 00:08:00,377 --> 00:08:04,452 I love the business that, I love the products that the business do. 138 00:08:04,522 --> 00:08:09,312 I still use the products and I still have my managers discount, which is great. 139 00:08:09,952 --> 00:08:13,062 But then what happened was I then became a freelancer for all the 140 00:08:13,062 --> 00:08:16,092 other network marketing companies and was doing the training for them. 141 00:08:17,002 --> 00:08:19,622 And then my husband said to me, look, if you're doing it for them, why 142 00:08:19,622 --> 00:08:20,872 don't you do it for other people? 143 00:08:21,242 --> 00:08:24,202 But I had this mindset of, no, that's my comfort zone. 144 00:08:24,512 --> 00:08:27,142 I can't do, I can only do that for these people. 145 00:08:27,182 --> 00:08:31,512 I can't go out and do it for Joe Bloggs, who's a plumber, or that big 146 00:08:31,552 --> 00:08:33,482 company, you know, computer company. 147 00:08:33,502 --> 00:08:34,162 No way. 148 00:08:34,222 --> 00:08:35,312 This is my comfort zone. 149 00:08:35,312 --> 00:08:37,502 This is what I know. 150 00:08:37,532 --> 00:08:43,212 So I bit the bullet and I went to a networking event that I, because I used 151 00:08:43,212 --> 00:08:46,862 to network quite a lot when I was working in corporate and then I did a little bit 152 00:08:46,862 --> 00:08:51,032 networking with my, you know, when I was in the network marketing business and I 153 00:08:51,052 --> 00:08:55,462 went along and explained what I was doing and it was incredible because people 154 00:08:55,462 --> 00:08:57,032 were like, well, do you do training? 155 00:08:57,052 --> 00:08:58,082 Yeah, I can do training. 156 00:08:58,102 --> 00:08:59,512 Do you do social media management? 157 00:08:59,792 --> 00:09:05,262 Well, I do my own so I could do it for other people and within 2 months, 158 00:09:05,262 --> 00:09:09,102 I had 30 clients, where I was doing social media management for them. 159 00:09:09,252 --> 00:09:11,622 And oh my god, that was burnout. 160 00:09:11,902 --> 00:09:12,912 Massive burnout. 161 00:09:13,402 --> 00:09:15,912 And I was charging pittance. 162 00:09:16,492 --> 00:09:18,232 I was working all hours. 163 00:09:18,832 --> 00:09:21,362 And I was like, I can't do this, can't maintain this. 164 00:09:21,492 --> 00:09:22,582 It's just not healthy. 165 00:09:23,532 --> 00:09:28,392 So we went away over Christmas and New Year and I decided to put my prices 166 00:09:28,392 --> 00:09:32,132 up, emailed all my clients and said to them from the 1st of February, 167 00:09:32,272 --> 00:09:33,732 these are going to be my prices. 168 00:09:34,162 --> 00:09:37,362 Thank you for being with me at the start, but I'm now have a, 169 00:09:37,612 --> 00:09:39,782 you know, I have a proper agency. 170 00:09:40,152 --> 00:09:42,672 This is what the prices are going to be and.. 171 00:09:42,722 --> 00:09:43,542 Matt Hughes - King of Video: When was that? 172 00:09:43,542 --> 00:09:44,462 Samantha Cameron: 8 years ago. 173 00:09:44,962 --> 00:09:45,682 Matt Hughes - King of Video: When was that? 174 00:09:46,797 --> 00:09:47,157 Samantha Cameron: Yeah. 175 00:09:47,452 --> 00:09:49,112 Matt Hughes - King of Video: So it's eight years ago today, actually. 176 00:09:49,152 --> 00:09:51,332 Cause at the time of recording, it's the 1st of February. 177 00:09:51,372 --> 00:09:51,942 That's amazing. 178 00:09:51,942 --> 00:09:56,617 Samantha Cameron: What happened was out of those 30 clients, 10 stayed, 179 00:09:56,987 --> 00:10:00,797 the rest left, which I knew that's what would happen, because I knew that 180 00:10:00,797 --> 00:10:04,887 there were people that would value me and know that what they were going to 181 00:10:04,947 --> 00:10:07,307 pay going forward would be of value. 182 00:10:08,277 --> 00:10:09,147 So that's how, 183 00:10:10,582 --> 00:10:13,252 Matt Hughes - King of Video: Do you remember what, just, sorry to 184 00:10:13,252 --> 00:10:16,457 interrupt you, but just do you remember what you were charging before and. 185 00:10:16,457 --> 00:10:18,497 Samantha Cameron: Oh my god, so this is really going to scare you. 186 00:10:18,657 --> 00:10:24,027 So for social media management, for doing a post every single day to one 187 00:10:24,027 --> 00:10:26,227 platform, I was charging £99 a month. 188 00:10:27,982 --> 00:10:31,652 And I put, and I put the prices up to £250. 189 00:10:31,652 --> 00:10:36,482 We now charge £400 a month for one platform, and for a post every single day. 190 00:10:36,512 --> 00:10:39,612 So we have, you know, we've kind of scaled, but it was, in 191 00:10:39,612 --> 00:10:42,537 a way, it was, I had no mentor. 192 00:10:43,147 --> 00:10:46,147 I had nobody telling me, this is what I needed to do. 193 00:10:46,217 --> 00:10:49,827 So it was figure it, go on Sam, you've got to figure this out yourself. 194 00:10:50,067 --> 00:10:52,837 So it was a really interesting one. 195 00:10:53,277 --> 00:10:55,847 And then I started doing a lot of training. 196 00:10:55,877 --> 00:10:59,577 A lot of the stuff I did from a training element, I did for free in the 197 00:10:59,577 --> 00:11:01,997 first kind of 6 months of that year. 198 00:11:02,147 --> 00:11:03,417 I remember running a training. 199 00:11:03,417 --> 00:11:06,967 There was a solicitors in Milton Keynes for new businesses because I 200 00:11:07,127 --> 00:11:11,057 applied for grants and startups and everything else to help me get going. 201 00:11:11,877 --> 00:11:15,157 And one of the things I could do is I could use the function 202 00:11:15,157 --> 00:11:18,257 room of a solicitors in Milton Keynes, which was great. 203 00:11:18,327 --> 00:11:22,827 So I ran all my trainings there and my trainings for 6 months were free. 204 00:11:23,082 --> 00:11:26,582 And I would have 100 people in on these trainings at any one time. 205 00:11:26,882 --> 00:11:30,512 But I do feel that that was the foundation to getting my name out 206 00:11:30,512 --> 00:11:33,502 there, to building up my pipeline. 207 00:11:33,532 --> 00:11:38,632 And it's kind of, I then started doing things in the right way because 208 00:11:38,632 --> 00:11:41,022 then my trainings became paid for. 209 00:11:41,252 --> 00:11:43,402 Anytime I worked for somebody, I would charge. 210 00:11:43,432 --> 00:11:46,042 I started to learn my worth and my value. 211 00:11:46,042 --> 00:11:46,482 And that's 212 00:11:47,862 --> 00:11:49,782 important what we need to do. 213 00:11:50,362 --> 00:11:55,802 So yeah, so moving forward, now 8 years, I have my yeah 214 00:11:56,662 --> 00:11:58,192 Matt Hughes - King of Video: Can I just, can I just dig in? 215 00:11:58,462 --> 00:11:59,142 Can I dig in? 216 00:11:59,172 --> 00:12:02,542 Sorry again to interrupt you because I'm finding this fascinating. 217 00:12:02,542 --> 00:12:04,642 I just want to dig into some of this stuff because I was writing 218 00:12:04,642 --> 00:12:05,572 it down as you're talking about it. 219 00:12:06,192 --> 00:12:10,532 And I think this is really important because you're flying through this stuff 220 00:12:11,232 --> 00:12:13,102 and there's so many important things here. 221 00:12:13,712 --> 00:12:18,532 Like even going back to the child money thing, like in a small period of time 222 00:12:18,792 --> 00:12:23,927 you've gone from a couple of clients to 48 or whatever the numbers that you 223 00:12:23,927 --> 00:12:26,127 said exactly, which is huge, right? 224 00:12:26,167 --> 00:12:28,367 And then you went into the network marketing and you took something 225 00:12:28,597 --> 00:12:30,117 that should have taken a long time. 226 00:12:30,117 --> 00:12:31,467 You did it in a quick time. 227 00:12:31,717 --> 00:12:36,357 So you're obviously very self-motivated, very driven to get the results 228 00:12:36,357 --> 00:12:37,487 that you're trying to get to. 229 00:12:37,587 --> 00:12:41,397 And I think part of the, we shouldn't ignore that because you 230 00:12:41,627 --> 00:12:46,287 say it so almost passively and blasé, but actually that's huge. 231 00:12:46,947 --> 00:12:47,877 Yeah, yeah, it's blasé. 232 00:12:47,897 --> 00:12:49,797 Yeah, but it's huge, right? 233 00:12:49,797 --> 00:12:54,957 Because you, you need that actually when you're starting, when you, and I 234 00:12:55,087 --> 00:12:59,257 would wonder, and I will come back to this question in a second but I wonder 235 00:12:59,257 --> 00:13:02,157 what was your main driver at that point. 236 00:13:02,367 --> 00:13:04,877 But I just want to come to these numbers before I asked you that question. 237 00:13:05,287 --> 00:13:11,861 So you went from £99 for 30 posts, 30, 31 posts, you know what I mean, a 238 00:13:11,861 --> 00:13:14,092 monthly, a daily post for a month, right? 239 00:13:14,092 --> 00:13:14,812 And was it, did you do it 240 00:13:15,082 --> 00:13:20,142 Samantha Cameron: We, I would do a week at a time, so I had 30, like, 30 clients. 241 00:13:21,592 --> 00:13:21,832 Oh 242 00:13:21,882 --> 00:13:24,102 Matt Hughes - King of Video: it 7 days or did you just do it working 243 00:13:24,152 --> 00:13:27,432 Samantha Cameron: like doing like 7, 8 clients a day. 244 00:13:27,572 --> 00:13:30,132 Ridiculous, I was working ridiculous hours. 245 00:13:33,212 --> 00:13:35,082 Matt Hughes - King of Video: So at that point, so I worked it out. 246 00:13:35,442 --> 00:13:39,062 You had 30 clients charging a hundred pound. 247 00:13:39,442 --> 00:13:45,557 You were about three grand and then you upped that to £250, you said, right? 248 00:13:47,477 --> 00:13:50,337 And you went to 10 clients and you were getting two and a half grand. 249 00:13:50,777 --> 00:13:55,307 So you shared 20 clients of work that must've been killing you at that point 250 00:13:55,557 --> 00:14:01,687 to do 10 and you only were £500 less. 251 00:14:01,687 --> 00:14:01,797 Samantha Cameron: Yeah. 252 00:14:01,822 --> 00:14:06,757 Matt Hughes - King of Video: It's £3 a post up to £13 a post, like that's 253 00:14:06,757 --> 00:14:12,597 a huge lesson in itself about, you said about knowing your value and 254 00:14:12,677 --> 00:14:16,177 you know taking that, I'm so overwhelmed because a lot of people 255 00:14:16,177 --> 00:14:18,737 as well when I speak to them and I say, oh you should do YouTube. 256 00:14:18,767 --> 00:14:20,797 They say I'm just so overwhelmed. 257 00:14:20,977 --> 00:14:23,867 How can I add this over platform into what I'm already doing? 258 00:14:24,117 --> 00:14:25,967 I'm already so busy. 259 00:14:26,077 --> 00:14:27,277 I'm already doing all the things. 260 00:14:27,277 --> 00:14:32,357 And it's like, well, actually, if you just re-evaluated why you're so busy in what 261 00:14:32,357 --> 00:14:36,297 you're doing, perhaps the price increases the thing that you should be doing. 262 00:14:36,297 --> 00:14:38,087 That's the thing you should consider. 263 00:14:38,557 --> 00:14:42,477 And you've proven that, that you've cut down your work by 264 00:14:42,487 --> 00:14:44,497 a third or two thirds, sorry. 265 00:14:44,887 --> 00:14:47,357 And you've about at the same amount of income. 266 00:14:47,427 --> 00:14:47,697 That's.. 267 00:14:47,902 --> 00:14:51,752 Samantha Cameron: If anything, the income drop because the time that I 268 00:14:51,762 --> 00:14:56,532 had back, it enabled me to then go and do 1-to-1 training with clients. 269 00:14:57,152 --> 00:15:01,602 And I think at the time, I was like, at that time I was doing, I would do a 270 00:15:01,602 --> 00:15:04,662 2-hour training session for like £149. 271 00:15:05,092 --> 00:15:07,062 So I would have one of those a week. 272 00:15:07,162 --> 00:15:09,302 So actually I was working less hours. 273 00:15:10,082 --> 00:15:12,962 I had nicer clients. 274 00:15:13,222 --> 00:15:14,592 I had less clients. 275 00:15:14,782 --> 00:15:16,282 I had more free time. 276 00:15:16,652 --> 00:15:19,712 And I was earning around the same kind of income. 277 00:15:24,032 --> 00:15:27,432 Matt Hughes - King of Video: So, and also, you know, when you started and you 278 00:15:27,432 --> 00:15:32,082 got those 30 clients, as much as that was difficult, actually, I would imagine 279 00:15:32,092 --> 00:15:36,802 that the pressure of all of that probably made you far more efficient than a lot 280 00:15:36,802 --> 00:15:40,292 of people that maybe go straight away and get the high ticket clients because 281 00:15:40,332 --> 00:15:41,902 you were forced to be more efficient. 282 00:15:42,522 --> 00:15:46,172 And so you were forced to find the ways and the strategic ways to do these things. 283 00:15:46,572 --> 00:15:49,382 So then, yeah, it must've been a dream then moving to 10 in that way. 284 00:15:49,672 --> 00:15:51,132 So yeah, I want to dig into that. 285 00:15:51,132 --> 00:15:54,492 We'll come back to what happened after that, but I want to dig into the driver 286 00:15:54,492 --> 00:15:59,422 of all of this because you said you were made redundant, you've got two young kids. 287 00:16:00,482 --> 00:16:01,682 What do you think? 288 00:16:02,112 --> 00:16:06,822 And you said also that your dad said you could sell ice to Eskimos. 289 00:16:07,222 --> 00:16:10,252 Do you think you've always been driven then as a kid? 290 00:16:10,832 --> 00:16:16,242 Because there's a lot to be said from like somebody saying you can do something as 291 00:16:16,242 --> 00:16:19,492 a parent, you know, you always think that your kids can do everything, don't you? 292 00:16:19,492 --> 00:16:21,851 And you want them to be able to do everything, to actually 293 00:16:21,851 --> 00:16:23,702 go in and living up to that. 294 00:16:24,342 --> 00:16:25,412 So what do you think was.. 295 00:16:25,732 --> 00:16:29,662 Samantha Cameron: I think for me, it was always, I always wanted 296 00:16:29,662 --> 00:16:32,042 to have the nice things in life. 297 00:16:32,142 --> 00:16:37,572 So, you know, as soon as I turned 18, it was like, I'm buying my own house. 298 00:16:38,512 --> 00:16:39,442 And that's what I did. 299 00:16:39,592 --> 00:16:42,282 As soon as I turned 18, I knew I could get a mortgage. 300 00:16:42,522 --> 00:16:44,542 It was like, right, what does my deposit need to be? 301 00:16:44,662 --> 00:16:50,492 And I remember my deposit was £2,303 for my first house. 302 00:16:50,922 --> 00:16:53,992 I mean, God, you wouldn't even be able to buy a car for that these days. 303 00:16:54,302 --> 00:16:58,631 I was like, right, okay, I'm going to, I'm going to make sure I've got that money. 304 00:16:58,631 --> 00:17:01,781 So I was working as an estate agent at the time. 305 00:17:02,121 --> 00:17:04,431 And then I went, I went and found a job in a pub. 306 00:17:04,956 --> 00:17:08,556 Um, and it was like, right, I'm going to work the hour, I'm going to work in the 307 00:17:08,556 --> 00:17:12,716 estate agents during the day, I lived at home, and then in the evening, I'd 308 00:17:12,716 --> 00:17:16,916 work in the pub, and it was that drive to go, right, I need to get that money. 309 00:17:17,206 --> 00:17:21,066 But then, my mortgage, I bought my first house for £32,000. 310 00:17:21,196 --> 00:17:23,856 And it was like, right, I've got a mortgage to pay now. 311 00:17:24,046 --> 00:17:26,356 I only pay my parents five quid a week rent. 312 00:17:26,516 --> 00:17:27,956 I've now got to pay a mortgage. 313 00:17:28,016 --> 00:17:29,706 I've got nothing to put in my house. 314 00:17:30,266 --> 00:17:31,386 So I had to buy furniture. 315 00:17:31,426 --> 00:17:36,066 So it was this drive to actually have that independence, to have that house. 316 00:17:36,606 --> 00:17:39,366 And that's what I've always, always kind of strived for. 317 00:17:39,446 --> 00:17:46,556 And it's, I think it's, I think money is a great motivator, but 318 00:17:46,556 --> 00:17:50,706 it's also having the nice, it's being able to have those choices. 319 00:17:50,976 --> 00:17:55,836 And I'm not saying money brings you happiness, because I don't think it is, 320 00:17:56,206 --> 00:18:01,286 it isn't the whole thing for happiness, but what it does give you, it does 321 00:18:01,336 --> 00:18:03,376 give you those options to decide. 322 00:18:03,751 --> 00:18:06,421 Okay, do we want to go away this weekend? 323 00:18:06,511 --> 00:18:08,731 Yes, we can, because we've got the money to do it. 324 00:18:09,091 --> 00:18:12,861 And, or do we want to go out for a meal, or should we order a takeaway tonight, or 325 00:18:13,081 --> 00:18:16,861 shall we move, or should we buy a new car, or should we go on holiday, or shall we 326 00:18:16,861 --> 00:18:21,211 give back and do something for charity, or, you know, and things like that. 327 00:18:21,271 --> 00:18:26,801 So, I think having money is a, or money is a great motivator, and it 328 00:18:26,801 --> 00:18:34,026 is for me, but also has that sense of achieving, and I'm now, I think my 329 00:18:34,026 --> 00:18:38,326 motivator now, like where I'm taking the business moving forward, it's not 330 00:18:38,346 --> 00:18:44,016 just about me, it's about what, how I can do that for other people as well. 331 00:18:44,017 --> 00:18:48,901 Matt Hughes - King of Video: Yeah. 332 00:18:48,901 --> 00:18:50,366 It's really funny when you say like, 333 00:18:50,496 --> 00:18:52,046 I wouldn't say money buys you happiness. 334 00:18:52,047 --> 00:18:55,866 I don't know where that comes from, whether it was a film or whether 335 00:18:55,866 --> 00:18:59,356 it's a line in a book or something, but like, I just don't buy that. 336 00:18:59,356 --> 00:19:02,396 Like for me, I'm finding it financially driven and I'm far 337 00:19:02,406 --> 00:19:03,276 happier when I've got money. 338 00:19:04,221 --> 00:19:09,701 Like I make no bones about that but money makes me feel more safe. 339 00:19:09,701 --> 00:19:12,601 It makes me feel like I can go and do the things I want. 340 00:19:12,611 --> 00:19:16,381 All the things you've described, like, would I prefer to eat at McDonald's 341 00:19:16,461 --> 00:19:20,661 or go to a five star restaurant, Michelin restaurant or whatever? 342 00:19:20,681 --> 00:19:22,171 I know which one I choose. 343 00:19:22,591 --> 00:19:25,271 Sometimes you want to McDonald's, but sometimes you want to eat, you know, 344 00:19:25,271 --> 00:19:26,751 and have a gourmet meal or whatever. 345 00:19:27,131 --> 00:19:31,336 I just, I don't know why people seem to be so negative about money. 346 00:19:31,336 --> 00:19:34,796 And I think there's a, the saying money is the root of all evil. 347 00:19:35,346 --> 00:19:38,676 And again, I just think that's, it's probably a control thing from people 348 00:19:38,676 --> 00:19:42,736 that have money to try and control the people that, that want the money to 349 00:19:42,736 --> 00:19:44,236 make it sound like it's a bad thing, but 350 00:19:44,416 --> 00:19:44,876 Samantha Cameron: it's not. 351 00:19:44,977 --> 00:19:45,521 Matt Hughes - King of Video: thing at all. 352 00:19:45,966 --> 00:19:48,126 Samantha Cameron: I think it's just having that balance to understand 353 00:19:48,126 --> 00:19:52,566 that not everybody has money and there are people, you know, and I 354 00:19:52,641 --> 00:19:53,321 Matt Hughes - King of Video: yeah, yeah, totally. 355 00:19:53,366 --> 00:19:56,566 Samantha Cameron: having, it's not going around swanning around saying 356 00:19:56,586 --> 00:20:00,666 that this is, you know, you do, but we all have lives and we shouldn't have 357 00:20:00,796 --> 00:20:04,976 to justify what we do in our lives just because somebody, somebody can't, 358 00:20:04,996 --> 00:20:08,276 because we all have choices and it's the choices that we make, isn't it? 359 00:20:10,971 --> 00:20:14,581 Matt Hughes - King of Video: And actually, although I'd imagine the job that you took 360 00:20:14,591 --> 00:20:19,741 redundancy from, the account manager job was a reasonably well paid job, probably 361 00:20:19,741 --> 00:20:23,971 not when you consider it now to what you're doing now as your own business. 362 00:20:24,631 --> 00:20:28,421 But, you still then have to fill that hole, don't you, when you've not got that. 363 00:20:28,951 --> 00:20:31,231 And again, I see like, 364 00:20:31,886 --> 00:20:34,866 Samantha Cameron: No, and that's, that was a difficult situation because you're 365 00:20:34,866 --> 00:20:36,956 kind of, you've got two wages coming in. 366 00:20:37,416 --> 00:20:41,276 No, two good wages because my husband worked at the same company, so 367 00:20:41,276 --> 00:20:43,236 we've got two good wages coming in. 368 00:20:43,236 --> 00:20:46,556 And then all of a sudden you have these two kids and go, well I don't 369 00:20:46,556 --> 00:20:47,646 really want to go back to work. 370 00:20:47,646 --> 00:20:51,141 And he's like, I've now got to pay all the bills. 371 00:20:51,461 --> 00:20:55,791 I can't do that, Sam, because, you know, we're not going to have the holidays, 372 00:20:56,121 --> 00:20:57,621 and we can't have the nice things. 373 00:20:57,851 --> 00:21:01,341 And we did, you know, we had to move house because we couldn't fit five kids 374 00:21:01,541 --> 00:21:03,231 in the three bedroom house that we had. 375 00:21:03,621 --> 00:21:07,322 Well, three straight four bedroom house, so we had to move. 376 00:21:07,962 --> 00:21:09,846 And we moved to a seven bedroom house. 377 00:21:09,946 --> 00:21:15,756 So we had, we went from a mortgage to a mortgage and then I decide to leave 378 00:21:15,756 --> 00:21:20,836 work and it's like, you know, putting that pressure on my husband was just 379 00:21:20,836 --> 00:21:24,716 incredible and that was the other motivation because it was this thing 380 00:21:24,716 --> 00:21:28,776 of, I never wanted to be a kept person. 381 00:21:28,806 --> 00:21:30,936 I wanted to continue paying my way. 382 00:21:30,936 --> 00:21:32,006 I wanted to continue, 383 00:21:33,036 --> 00:21:35,786 you know, still paying my half of the bills and everything. 384 00:21:35,786 --> 00:21:36,396 So it was right. 385 00:21:36,426 --> 00:21:38,296 It was about how do I make that work? 386 00:21:38,326 --> 00:21:39,276 How do we make it work? 387 00:21:39,666 --> 00:21:43,566 We actually went down to one car at one point because we didn't need, and it was 388 00:21:43,566 --> 00:21:45,316 because we didn't need two cars anymore. 389 00:21:45,676 --> 00:21:50,441 And you do, you'd look and say, okay, where can you cut back, and what 390 00:21:50,441 --> 00:21:55,891 makes life more flexible for you, not from, you know, even financially. 391 00:21:55,931 --> 00:22:00,051 So, yeah, there is that motivation as well of where you, 392 00:22:00,101 --> 00:22:01,421 you know, of bringing that in. 393 00:22:01,421 --> 00:22:02,561 And it's always been the same. 394 00:22:02,561 --> 00:22:06,811 It's a 50, our relationship is very 50 50. 395 00:22:08,221 --> 00:22:08,461 Matt Hughes - King of Video: Yeah. 396 00:22:08,801 --> 00:22:11,096 And, and I think we're very fortunate. 397 00:22:11,106 --> 00:22:15,016 I know we talk about money in that way and we're very fortunate to be 398 00:22:15,016 --> 00:22:19,626 in the UK and, and what benefit that we have in the UK is that making 399 00:22:19,626 --> 00:22:21,376 money is a straightforward thing. 400 00:22:21,826 --> 00:22:24,746 People make it out to not be a straightforward thing, but you proved it. 401 00:22:24,746 --> 00:22:29,246 You had 30 clients, a hundred pounds, and that gave you a good amount of 402 00:22:29,246 --> 00:22:34,401 money, arguably not valuing what you should have been valuing at the time, 403 00:22:34,401 --> 00:22:38,161 but you realise that and move, you know, change the goalposts a bit, but 404 00:22:38,161 --> 00:22:42,871 actually the fact that you were able to, in this society, start a business, 405 00:22:43,481 --> 00:22:46,541 charge an amount of money and find 30 people that would give you that 406 00:22:46,581 --> 00:22:48,511 means that it is available to you. 407 00:22:48,531 --> 00:22:52,451 I think the hardest thing probably is being in this mindset that you go to work 408 00:22:52,451 --> 00:22:56,371 and someone else pays you wages and then all of a sudden going, I've got to go 409 00:22:56,381 --> 00:22:57,931 and find these people to pay my wages. 410 00:22:57,941 --> 00:23:00,001 It's a very different way of thinking. 411 00:23:01,246 --> 00:23:01,556 Okay. 412 00:23:01,556 --> 00:23:02,626 So you've done that, so good. 413 00:23:03,306 --> 00:23:04,766 took a major tangent into that. 414 00:23:04,826 --> 00:23:06,946 I think it's so important though, these conversations. 415 00:23:08,046 --> 00:23:10,846 So you, you did that, you moved to these 10 clients. 416 00:23:10,926 --> 00:23:14,696 Then what, how have you got that from there to then the agency that, 417 00:23:14,901 --> 00:23:15,231 Samantha Cameron: So I've got 418 00:23:15,406 --> 00:23:15,796 Matt Hughes - King of Video: are working 419 00:23:15,821 --> 00:23:18,271 Samantha Cameron: in the team that work within the agency. 420 00:23:18,321 --> 00:23:23,211 So when I, so I got to a point within the business that actually I realised 421 00:23:23,231 --> 00:23:27,271 that my passion was the kind of social media coaching and training. 422 00:23:28,011 --> 00:23:34,876 But then when we go back about 5 years ago, I start, because I started having a 423 00:23:34,876 --> 00:23:40,596 really successful social media agency and a social media business, I started having 424 00:23:40,626 --> 00:23:45,116 other social media managers, specialists come to me and saying, you know, Sam, 425 00:23:45,206 --> 00:23:46,876 I'm really struggling to get clients. 426 00:23:47,526 --> 00:23:48,846 Do you offer mentoring? 427 00:23:48,986 --> 00:23:51,056 And it was like, yeah, I can do that. 428 00:23:51,056 --> 00:23:54,926 I can show you how I've grown my business and what you should be doing 429 00:23:54,926 --> 00:23:57,966 and what you shouldn't be doing, learning from all of my mistakes. 430 00:23:58,576 --> 00:24:03,436 So I started doing that on a 1-to-1 basis and then COVID hit. 431 00:24:04,606 --> 00:24:09,016 I was mega busy during the first part of COVID because all of these 432 00:24:09,016 --> 00:24:12,436 business realised that they had to go online but didn't know how to do it. 433 00:24:12,486 --> 00:24:17,126 So I literally had to stop doing everything I was doing because I was kind 434 00:24:17,266 --> 00:24:20,836 of helping all of these business and I had to, I hate using the word, but I had 435 00:24:20,836 --> 00:24:25,376 to pivot what I was doing and there was this big panic of, Oh my God, I'm going 436 00:24:25,376 --> 00:24:29,406 to lose all my social media management clients because COVID, you know, as 437 00:24:29,406 --> 00:24:33,406 soon as COVID hit, we thought that the world was financially going to end. 438 00:24:33,426 --> 00:24:37,336 And I thought all my clients would leave because it would affect their business. 439 00:24:37,406 --> 00:24:40,516 We only lost, I only lost one social media management client. 440 00:24:40,526 --> 00:24:44,341 And at the time, I think I had about 8 to 9 clients that I 441 00:24:44,341 --> 00:24:45,971 was doing the management for. 442 00:24:46,241 --> 00:24:49,701 But because I started getting really busy, it was this juggling act of 443 00:24:49,771 --> 00:24:54,671 helping businesses turn online, still doing the mentoring, still doing the 444 00:24:54,671 --> 00:24:56,631 training and the social media management. 445 00:24:57,231 --> 00:25:01,951 So what I decided to do was set up the Social Media Academy, which is 446 00:25:02,121 --> 00:25:07,591 a credited, certified program now that not just mentors, social media 447 00:25:07,591 --> 00:25:14,141 managers and specialists, but also takes somebody from having no social media 448 00:25:14,141 --> 00:25:18,786 knowledge or experience, to becoming a qualified social media specialist. 449 00:25:19,636 --> 00:25:23,956 And the idea around that, when I started that four years ago, because 450 00:25:23,956 --> 00:25:28,226 it was in COVID that I started it, was everybody that came through the programme 451 00:25:28,226 --> 00:25:32,186 would be given an opportunity to then become a specialist within my agency. 452 00:25:32,766 --> 00:25:34,346 And that's how it's kind of grown. 453 00:25:34,366 --> 00:25:36,871 It's kind of been this chicken and egg situation, you know. 454 00:25:36,871 --> 00:25:40,766 I see gems that come through my academy and go, you would 455 00:25:40,776 --> 00:25:42,216 be amazing working for me. 456 00:25:42,226 --> 00:25:43,536 Do you want to come and work for me? 457 00:25:44,836 --> 00:25:45,796 Exactly. 458 00:25:45,826 --> 00:25:46,316 Yeah. 459 00:25:46,366 --> 00:25:47,556 And then getting the client. 460 00:25:47,596 --> 00:25:51,606 And then what I did, the clients I was looking after, I transitioned 461 00:25:52,046 --> 00:25:55,916 over to them because I kind of fell out of love of doing the social media 462 00:25:55,916 --> 00:25:59,196 management because I fell in love with doing the mentoring and the coaching. 463 00:26:00,286 --> 00:26:03,676 And then it just got to a point where we were getting more inquiries and 464 00:26:03,676 --> 00:26:05,326 then having to take more people on. 465 00:26:05,396 --> 00:26:09,726 And then when we kind of look at today, we've got, yeah, eight in the 466 00:26:09,736 --> 00:26:15,336 team that all look after different social media clients on a daily basis. 467 00:26:15,546 --> 00:26:17,106 And that's what I love. 468 00:26:17,146 --> 00:26:21,446 And then like with the Academy now that's kind of merging, I'm going to 469 00:26:21,466 --> 00:26:27,386 be building a foundation this year because the idea around it is I want 470 00:26:27,416 --> 00:26:33,561 the Academy to be a place where parents with special needs children or children 471 00:26:33,561 --> 00:26:38,641 with complex issues, those parents can't work, they can't have a full time job 472 00:26:38,791 --> 00:26:40,271 and they feel that they're not a person. 473 00:26:41,131 --> 00:26:43,591 They feel that they're just there for their child. 474 00:26:44,071 --> 00:26:49,861 So the idea around the academy and the foundation will be to give them the option 475 00:26:49,861 --> 00:26:54,631 to go, look, there is this option for you to have your own business or the option 476 00:26:54,631 --> 00:26:56,341 to come and work within my business. 477 00:26:57,481 --> 00:27:00,131 But I know that the money's tight. 478 00:27:00,426 --> 00:27:05,846 So what we will then do, we'll use the foundation to help fund the academy 479 00:27:05,866 --> 00:27:11,076 for those families that, you know, want to do it, but they financially can't. 480 00:27:12,016 --> 00:27:15,856 And then of course the academy's open to everybody else as well. 481 00:27:15,926 --> 00:27:19,526 So, because that part, the part where everyone pays for the academy, 482 00:27:19,526 --> 00:27:21,706 is going to fund the foundation. 483 00:27:23,481 --> 00:27:24,841 Matt Hughes - King of Video: Yeah, which is funny, right? 484 00:27:24,841 --> 00:27:30,701 Because you can only be altruistic in that way if you have your fees covered, 485 00:27:30,821 --> 00:27:35,981 you know, if you're being paid a good amount for what you do, you can then 486 00:27:35,991 --> 00:27:40,881 decide how can I distribute some of this wealth, whether you call it wealth 487 00:27:40,881 --> 00:27:42,321 or not, depending on where it's at. 488 00:27:42,321 --> 00:27:47,096 But you can just distribute them the money and decide that you can support 489 00:27:47,096 --> 00:27:49,546 other people in whichever way you see fit. 490 00:27:49,566 --> 00:27:54,226 And I think that's the other part of people say it's like just earning 491 00:27:54,226 --> 00:27:57,206 loads of money means you go and get a private jet or do whatever. 492 00:27:57,206 --> 00:28:00,716 And actually, a lot of the time when you get to that point, you sit and 493 00:28:00,716 --> 00:28:02,616 think, well, I know where I was. 494 00:28:02,616 --> 00:28:03,886 I know what I struggled with. 495 00:28:03,886 --> 00:28:06,186 I know how difficult it was for me to make that step. 496 00:28:06,476 --> 00:28:07,736 How can I help people? 497 00:28:07,836 --> 00:28:10,386 No, what I think is the best thing for them to do to go and 498 00:28:10,386 --> 00:28:12,796 start their own social media management agency or whatever, 499 00:28:13,216 --> 00:28:14,446 whatever it is they want, you know. 500 00:28:14,886 --> 00:28:17,566 So you said like you support people with special needs, additional 501 00:28:17,566 --> 00:28:18,746 needs, whatever you want to call it. 502 00:28:19,776 --> 00:28:21,506 How did it, was that, how did that come about? 503 00:28:21,516 --> 00:28:21,766 Why? 504 00:28:21,816 --> 00:28:22,926 Why did you choose that? 505 00:28:22,991 --> 00:28:26,091 Samantha Cameron: I think it kind of happened naturally. 506 00:28:26,181 --> 00:28:29,631 So last year, the business had incredible, we tripled the 507 00:28:29,631 --> 00:28:31,081 business turnover last year. 508 00:28:31,131 --> 00:28:36,951 We had an incredible year last year, and the growth was absolutely outstanding. 509 00:28:37,471 --> 00:28:40,261 But for me, that's what I wanted to do. 510 00:28:40,331 --> 00:28:46,991 So if I take you back to 18 months ago, I, so I only came back, I had to take 511 00:28:46,991 --> 00:28:51,261 18 months out of my business and only actually came back into my business 512 00:28:51,261 --> 00:28:58,728 in September 2022, because my son, our fourth child Beau was became really, 513 00:28:58,748 --> 00:29:04,408 really poorly in October 2020 to the point that I became his full time carer. 514 00:29:04,608 --> 00:29:06,668 And I couldn't work, couldn't look after my clients. 515 00:29:06,728 --> 00:29:11,268 Thankfully, I did have, I had a couple of social media management clients that I 516 00:29:11,268 --> 00:29:15,663 was looking after that gave me that kind of income you know, just so I was kind of 517 00:29:15,693 --> 00:29:21,773 having something coming, but I had this 18 month gap where I was very, very backseat 518 00:29:21,903 --> 00:29:28,113 in my business, but because I built the foundations of having residual income, 519 00:29:28,113 --> 00:29:34,623 passive income, and also the people knowing exactly what I did and who I was, 520 00:29:35,523 --> 00:29:39,923 not only did it give me an income in those 18 months while I was off with Beau, it 521 00:29:39,933 --> 00:29:42,023 meant that when I came back in September, 522 00:29:43,193 --> 00:29:46,583 I didn't have to think to myself, I've now got to pick everything up. 523 00:29:46,653 --> 00:29:49,413 I came back and everybody knew what it was that I did. 524 00:29:49,463 --> 00:29:54,743 So I think that's why the growth last year was incredible, because 525 00:29:54,743 --> 00:29:57,183 I kind of knew what I wanted to do. 526 00:29:57,183 --> 00:29:59,133 I knew where I wanted to take the business. 527 00:29:59,323 --> 00:30:01,753 And it was like, nothing's stopping me now. 528 00:30:01,793 --> 00:30:05,403 We've got to go with this and what's the worst that can happen? 529 00:30:05,863 --> 00:30:07,383 And how it's kind of worked out. 530 00:30:07,413 --> 00:30:11,543 So Beau has, Beau's had special needs since he was two. 531 00:30:12,483 --> 00:30:14,383 And Beau goes to a special needs school. 532 00:30:14,383 --> 00:30:18,483 But when he was poorly, he was later diagnosed with a rare mental health 533 00:30:18,483 --> 00:30:22,053 condition called PAWS, which is Pervasive Arousal Withdrawal Syndrome. 534 00:30:22,563 --> 00:30:27,473 It's when a child suffers a trauma and the body, the subconscious part 535 00:30:27,473 --> 00:30:29,543 of the brain shuts the body down. 536 00:30:29,943 --> 00:30:34,333 So it stops them from walking, talking, eating and drinking independently and 537 00:30:34,333 --> 00:30:35,893 it shuts them away from the world. 538 00:30:36,373 --> 00:30:40,953 So we went from having a fun loving boy who loved his lego, loved playing 539 00:30:40,953 --> 00:30:48,003 on his playstation, his gaming, to watching TV programs, to playing jokes, 540 00:30:48,153 --> 00:30:53,603 to literally, in theory, being in a coma, where I would feed him, I'd 541 00:30:53,603 --> 00:30:55,663 have to bathe him, the whole works. 542 00:30:56,403 --> 00:30:58,763 And that was a massive shock, you know, not just for the 543 00:30:58,763 --> 00:31:00,223 family, but for everything. 544 00:31:00,293 --> 00:31:03,233 And we didn't know what the outcome was, because we were, when we got the 545 00:31:03,233 --> 00:31:08,173 diagnosis, we were told that recovery and rehab was 12 to 18 months, but 546 00:31:08,173 --> 00:31:12,213 we wouldn't get a bed in a mental health facility for at least a year. 547 00:31:13,173 --> 00:31:18,113 So we had this kind of thing of, well, Beau could be 14, 15 before 548 00:31:18,133 --> 00:31:20,583 he's even on the road to recovery. 549 00:31:21,063 --> 00:31:24,643 So I didn't at that time know what was going to happen with my business and 550 00:31:24,643 --> 00:31:29,303 the business was just put on hold, you know, I was earning 1500 quid a month 551 00:31:29,543 --> 00:31:34,618 and that was fine because that kind of meant that I could still be financially 552 00:31:35,598 --> 00:31:40,408 contributing to the household and that was fine for what we needed to. 553 00:31:40,478 --> 00:31:44,218 So when I came back into the business, it was like, right, Beau's back in school. 554 00:31:44,938 --> 00:31:48,558 Bo's now better because we spent six months in a rehab hospital. 555 00:31:48,998 --> 00:31:52,418 And it was like, come on, you've got to do this now. 556 00:31:52,498 --> 00:31:53,408 There's no COVID. 557 00:31:53,618 --> 00:31:54,408 Beau's not ill. 558 00:31:54,628 --> 00:31:55,338 Let's get going. 559 00:31:55,648 --> 00:32:00,378 And that's why, you know, I decided that we needed to, you know, 560 00:32:00,448 --> 00:32:01,838 really move the business over. 561 00:32:02,048 --> 00:32:07,558 And from March last year, up until the end of, we had this humongous growth. 562 00:32:08,008 --> 00:32:09,368 Absolutely incredible. 563 00:32:09,378 --> 00:32:13,748 I mean, I'm happy to share the figures if you want me to, but I was And 564 00:32:13,749 --> 00:32:15,018 that's because of the hard work. 565 00:32:15,108 --> 00:32:18,758 I had a plan, I knew what I wanted to do and I just started bringing team 566 00:32:18,758 --> 00:32:23,158 on because I do believe that if you want to grow your business, you need 567 00:32:23,158 --> 00:32:24,578 to have that team supporting you. 568 00:32:24,588 --> 00:32:25,728 You can't do it on your own. 569 00:32:28,193 --> 00:32:28,463 Matt Hughes - King of Video: Yeah. 570 00:32:28,463 --> 00:32:28,763 Yeah. 571 00:32:29,133 --> 00:32:35,523 I, and so what I'm hearing you say is, so it's partly that you had the personal 572 00:32:35,683 --> 00:32:40,083 issues go on that, that highlighted the need for this residual income, this, 573 00:32:41,713 --> 00:32:46,628 it allowed you to take a back seat, but keep things going enough that you, we're 574 00:32:46,628 --> 00:32:50,908 able to continue bringing an income in, which I think is why it's important, 575 00:32:50,918 --> 00:32:55,548 you know, bring it back to YouTube as a general thing, but really any kind 576 00:32:55,548 --> 00:33:00,078 of social media platform where you can bring an income in is having that 577 00:33:00,078 --> 00:33:03,688 residual income, knowing that it's going to come in regardless of what happens. 578 00:33:04,778 --> 00:33:07,548 I know that would have meant it slowed your growth down at that 579 00:33:07,548 --> 00:33:10,988 point, but again, you were able to then 18 months later, just go and 580 00:33:10,988 --> 00:33:13,878 pick it up again, which is brilliant. 581 00:33:14,538 --> 00:33:18,668 Okay, we're kind of running out of time and so, we don't need to know your 582 00:33:18,668 --> 00:33:23,018 numbers, although if anybody wants to speak to Sam, like me, she's very open. 583 00:33:23,018 --> 00:33:25,098 I'm sure she'd love to have a conversation with you about it. 584 00:33:25,508 --> 00:33:29,198 And of course, Sammy is at TubeFest, so you can come and hang 585 00:33:29,198 --> 00:33:31,328 out with us both on May the 23rd. 586 00:33:31,808 --> 00:33:36,748 Sam, can we just talk about your session quickly at TubeFest? 587 00:33:37,018 --> 00:33:39,738 What are you going to be talking about in that session? 588 00:33:39,948 --> 00:33:42,408 The session is called The Alchemy of Social Media Psychology. 589 00:33:42,873 --> 00:33:45,483 Samantha Cameron: Yeah, so I'm going to be showing you and talking to you, 590 00:33:45,663 --> 00:33:49,013 or telling you, or talking to you, not telling you that, you know, I'm not 591 00:33:49,013 --> 00:33:52,613 going to tell you off, but I'm going to be sharing with you how, you know, you 592 00:33:52,613 --> 00:33:58,303 can implement social media psychology strategies and social media strategies 593 00:33:58,453 --> 00:34:04,493 into your kind of business to really help you get your content out there and 594 00:34:04,503 --> 00:34:07,783 make sure that your content is actually turned, you know, creating those sales, 595 00:34:08,133 --> 00:34:11,193 because so many businesses put content out there and it's just tumbleweed. 596 00:34:11,223 --> 00:34:12,163 It's not working. 597 00:34:12,173 --> 00:34:13,433 It's not getting engagement. 598 00:34:13,878 --> 00:34:16,938 It's not telling people what you're trying to achieve. 599 00:34:16,968 --> 00:34:20,218 It's not bringing the sales in and that's what I'm going to be doing. 600 00:34:20,268 --> 00:34:24,908 And I'm going to be sharing lots of tips and advice on how you can do that as well. 601 00:34:27,458 --> 00:34:27,888 Matt Hughes - King of Video: Wicked. 602 00:34:27,898 --> 00:34:32,438 And I think that's the thing that I think a lot of people miss is the, they 603 00:34:32,568 --> 00:34:36,048 do all the marketing and they do all the content that they put in together, 604 00:34:36,438 --> 00:34:37,598 but they're not making any money. 605 00:34:37,658 --> 00:34:41,358 And I'm like, how have you not got a call to action or moving an audience 606 00:34:41,378 --> 00:34:42,858 into an email list or something? 607 00:34:42,858 --> 00:34:43,898 This seems mad to me. 608 00:34:44,268 --> 00:34:47,068 And you've got to start thinking strategically, you know, you can generate 609 00:34:47,068 --> 00:34:50,698 this huge audience on these platforms, but you've got to actually do something. 610 00:34:50,698 --> 00:34:53,798 But if that's your driver, maybe it's not your driver and you just 611 00:34:53,818 --> 00:34:56,488 love the, you know, you're doing it for you as a passion project. 612 00:34:56,508 --> 00:35:01,928 But for most of us, I think financially, we need to be secure and hopefully what 613 00:35:01,928 --> 00:35:04,518 you're going to be sharing is going to help them with that kind of thing. 614 00:35:05,088 --> 00:35:06,028 Thanks so much, Sam. 615 00:35:06,028 --> 00:35:06,928 I really appreciate it. 616 00:35:06,928 --> 00:35:08,018 I could talk to you forever. 617 00:35:08,078 --> 00:35:10,678 I feel like your story is so fascinating. 618 00:35:11,018 --> 00:35:14,288 And definitely digging into those numbers and looking at how you've 619 00:35:14,378 --> 00:35:17,758 managed to do that in such a small, small amount of time is probably 620 00:35:17,758 --> 00:35:19,168 something we should do as a follow up. 621 00:35:19,538 --> 00:35:20,008 Samantha Cameron: You're welcome. 622 00:35:20,008 --> 00:35:21,043 Matt Hughes - King of Video: Thanks so much for your time. 623 00:35:21,043 --> 00:35:21,973 Really appreciate it. 624 00:35:22,443 --> 00:35:23,003 Oh, I should.. 625 00:35:23,173 --> 00:35:24,553 Samantha Cameron: Oh, I'm everywhere. 626 00:35:24,583 --> 00:35:28,688 I'm on social media, so you can find me on Facebook, Instagram, LinkedIn, TikTok. 627 00:35:28,783 --> 00:35:32,923 I do have a YouTube account, but I'm gonna be honest with you, I 628 00:35:32,928 --> 00:35:36,163 don't use it as I should be, but Matt's gonna change that for me. 629 00:35:37,003 --> 00:35:37,453 We are gonna 630 00:35:37,763 --> 00:35:38,833 Matt Hughes - King of Video: We're going to change that. 631 00:35:38,933 --> 00:35:39,993 Samantha Cameron: Yeah Yeah, you can find me. 632 00:35:39,993 --> 00:35:41,013 It's Samantha Cameron. 633 00:35:41,018 --> 00:35:46,523 If you search Samantha Cameron's social on your internet browser, you'll find 634 00:35:46,523 --> 00:35:48,503 all my social media and my website. 635 00:35:51,383 --> 00:35:51,773 Welcome. 636 00:35:51,773 --> 00:35:52,493 Thanks for having me. 637 00:35:52,563 --> 00:35:53,463 Matt Hughes - King of Video: Really appreciate it. 638 00:35:53,518 --> 00:35:53,688 Samantha Cameron: Bye! 639 00:35:54,193 --> 00:35:54,513 Matt Hughes - King of Video: Bye bye. 640 00:35:54,513 --> 00:35:55,283 See you in May.