Matt Hughes - King of Video: Hello.
Welcome to YouTube Success.
The podcast where we're talking about YouTube success.
And once again, I've got somebody who's not necessarily fully focused on YouTube,
but she is a speaker at TubeFest and with the previous speakers that you've heard
from so far, I wanted to bring Sam in and just talk about a journey, really.
And I think actually from a YouTube Success point of view, this is going
to be really interesting from you if you're looking for financial
freedom and work based freedom, all of that kind of good stuff.
But the first thing we should do is the most awkward thing for most people,
unless you're super prepped with this is ask Sam to introduce herself.
Over to you.
Samantha Cameron: Thanks you for having me on the session and also,
yeah, really excited about TubeFest.
It is going to be an incredible event.
So I'm Samantha, Samantha Cameron.
People know me as Sam.
I'm the social media alchemist and I help businesses turn their content into gold.
I'm a social media expert, social media psychologist and strategist.
And what I do is I help businesses, entrepreneurs, people that are using
the online space to build their business to actually look at selling
and social media strategies to be more consistent and visible so that they
can build the business that will give them that flexibility to work when
they want to work, earn the income that they want to earn, and also
choose who they want to work with.
And, and that's what this is all about.
This is why we work for ourselves, isn't it?
This is why we quit the corporate role or that, you know, that really slog
of the rat race to work for ourselves because we want something better.
Um, and that's what I help businesses do.
Matt Hughes - King of Video: Perfect.
And I really want you to pay attention to that.
If you're somebody that's just getting started in your YouTube journey and
you're thinking, is it something that's possible for me to leave my corporate job?
Maybe you're a part time YouTuber, something like that.
This session is going to be really important.
And I think, but I'll kind of preface it with just remember that we're a
little bit further ahead than you.
And so when Sam describes it, it takes a bit of time, takes a bit of strategic
thinking, and we'll come to all of that as we talk about this stuff, I'm sure.
So Sam, I guess whilst I'm talking about the time it takes, why don't
we go back to where you were before?
So what is it you started out doing?
Where was you when you decided to make this leap..
Samantha Cameron: Oh my god.
Okay, so I've been doing this for over 8 years now.
So in the social media world, I'm a bit of a dinosaur.
But, you know, it doesn't mean that I don't know what's happening, and what's
going on in the social media world.
How my journey kind of started out, so I had my own, I'm a mum of five,
got five children, and I worked in the corporate world, very, very, you
know, long hours, travelling, and 13 years ago decided that we would, after
having a break from our older three, we would start having children again.
So it was very, we had two small children together, very difficult
to continue doing my corporate role.
So I left, I was actually made redundant, which was really handy.
Matt Hughes - King of Video: What was the corporate role?
What were you doing?
Samantha Cameron: A large bank, and I was an account relationship manager,
so I was doing a lot of traveling.
I was traveling all over the country, which is really difficult
when you've got two small children that over a year, there's a year
age gap between the two of them.
So we made this decision that when redundancies came up, which they often
did back then in the banks, and still does now, I don't think, I mean, a
lot of people say to me, Oh, you know, running your own business is a bit risky.
I think actually having a job these days is even more risky.
At least if you've got your own business, you're in control of what happens.
So I took the redundancy, but I've always been independent.
I've worked since I was 16, you know, I had my own house
and mortgage at the age of 18.
So I've always had money.
I've always been independent and I wanted to do something, but I wanted
to be able to be at home with the two smaller ones, but then be there at home
so that when the older ones came home,
I could be around.
So I qualified as a childminder and it, you know, I got a couple of, I
got a family that had two children themselves, started looking after them.
But me being me, I've always been an entrepreneur.
My dad always said to me as a, you know, as a kid, I could sell ice to an Eskimo.
I've always been an entrepreneur and I've, you know, I had like three jobs
at one point and it's, it was like, actually, how can we make this bigger?
And within 3 months, we turned my little child mind in business from two
children to 48 children on the books.
We turned the whole downstairs of our house into like a nursery.
I had two staff members working for me as well.
And it was great.
It was brilliant, you know, it was having this business and the dream
was to then find premises to really take it to the next level with a big
massive nursery and after school care.
But what happened was I was finding that my children were starting to get
neglected because I would be, you know, playing with another child or looking
after another child and I couldn't sort out my own, and I think the day that
reality hit was when I couldn't actually take my kids to the dentist because
they were like, oh no, our appointments are 9 to 5, or school holidays.
And it's like, but I'm working constantly.
I can't leave the children that I'm looking after to take my
own children to the dentist.
And it was, it started to really take its toll on me, the family and the house.
So 6 months before all of this, I'd been introduced to network marketing when
network marketing was at its high, massive high, and I thought, you know what?
This is an opportunity for me to earn a bit of extra money.
Maybe I can reduce what I'm doing with the child minding.
And it would be a nice little side hustle.
So I started doing that and then within 3 months of the network marketing,
I'd made manager position, which normally takes people around 2 years.
And I've done it all, I did it all through social media because having the
two small children and actually having a full time business, I couldn't go out
and do what was traditional with network marketing, which was basically going to
people's houses, doing parties, speaking to people in the street, going to, you
know, to networking, that kind of thing.
I just couldn't do it.
So I started building my network business within social media.
Then because of the success I had, head office said, would you mind coming
and do some social media training just to show others how it's done?
Yep, not a problem.
Started doing that.
Then other network marketing companies heard and were like, Could
you come and do training for us?
Would you mind doing it for us?
Yeah, not a problem.
So the company that I worked for, the head office knew what I was
doing and they were fine with it.
But unfortunately, the people at the top within the network marketing,
unfortunately, you know, they think that they can do whatever they want, weren't
happy, put a complaint in with head office and said that I needed to stop.
And it was like, hold on a minute, I'm a grown woman, I pay my own
bills, I shouldn't be, no one should dictate to me what I do.
Matt Hughes - King of Video: You're kind of independent, aren't you?
It's sold as like an independent run business, but actually the
hierarchy of corporate still exists.
Samantha Cameron: It was this witch hunt and it was awful.
So I spoke to head office and said, look, well, head office gave me an ultimatum.
You either, you know, stop doing the social media training or,
you know, you need to, you know, you're going to lose your business.
So I made the decision to walk away.
I love the business that, I love the products that the business do.
I still use the products and I still have my managers discount, which is great.
But then what happened was I then became a freelancer for all the
other network marketing companies and was doing the training for them.
And then my husband said to me, look, if you're doing it for them, why
don't you do it for other people?
But I had this mindset of, no, that's my comfort zone.
I can't do, I can only do that for these people.
I can't go out and do it for Joe Bloggs, who's a plumber, or that big
company, you know, computer company.
No way.
This is my comfort zone.
This is what I know.
So I bit the bullet and I went to a networking event that I, because I used
to network quite a lot when I was working in corporate and then I did a little bit
networking with my, you know, when I was in the network marketing business and I
went along and explained what I was doing and it was incredible because people
were like, well, do you do training?
Yeah, I can do training.
Do you do social media management?
Well, I do my own so I could do it for other people and within 2 months,
I had 30 clients, where I was doing social media management for them.
And oh my god, that was burnout.
Massive burnout.
And I was charging pittance.
I was working all hours.
And I was like, I can't do this, can't maintain this.
It's just not healthy.
So we went away over Christmas and New Year and I decided to put my prices
up, emailed all my clients and said to them from the 1st of February,
these are going to be my prices.
Thank you for being with me at the start, but I'm now have a,
you know, I have a proper agency.
This is what the prices are going to be and..
Matt Hughes - King of Video: When was that?
Samantha Cameron: 8 years ago.
Matt Hughes - King of Video: When was that?
Samantha Cameron: Yeah.
Matt Hughes - King of Video: So it's eight years ago today, actually.
Cause at the time of recording, it's the 1st of February.
That's amazing.
Samantha Cameron: What happened was out of those 30 clients, 10 stayed,
the rest left, which I knew that's what would happen, because I knew that
there were people that would value me and know that what they were going to
pay going forward would be of value.
So that's how,
Matt Hughes - King of Video: Do you remember what, just, sorry to
interrupt you, but just do you remember what you were charging before and.
Samantha Cameron: Oh my god, so this is really going to scare you.
So for social media management, for doing a post every single day to one
platform, I was charging £99 a month.
And I put, and I put the prices up to £250.
We now charge £400 a month for one platform, and for a post every single day.
So we have, you know, we've kind of scaled, but it was, in
a way, it was, I had no mentor.
I had nobody telling me, this is what I needed to do.
So it was figure it, go on Sam, you've got to figure this out yourself.
So it was a really interesting one.
And then I started doing a lot of training.
A lot of the stuff I did from a training element, I did for free in the
first kind of 6 months of that year.
I remember running a training.
There was a solicitors in Milton Keynes for new businesses because I
applied for grants and startups and everything else to help me get going.
And one of the things I could do is I could use the function
room of a solicitors in Milton Keynes, which was great.
So I ran all my trainings there and my trainings for 6 months were free.
And I would have 100 people in on these trainings at any one time.
But I do feel that that was the foundation to getting my name out
there, to building up my pipeline.
And it's kind of, I then started doing things in the right way because
then my trainings became paid for.
Anytime I worked for somebody, I would charge.
I started to learn my worth and my value.
And that's
important what we need to do.
So yeah, so moving forward, now 8 years, I have my yeah
Matt Hughes - King of Video: Can I just, can I just dig in?
Can I dig in?
Sorry again to interrupt you because I'm finding this fascinating.
I just want to dig into some of this stuff because I was writing
it down as you're talking about it.
And I think this is really important because you're flying through this stuff
and there's so many important things here.
Like even going back to the child money thing, like in a small period of time
you've gone from a couple of clients to 48 or whatever the numbers that you
said exactly, which is huge, right?
And then you went into the network marketing and you took something
that should have taken a long time.
You did it in a quick time.
So you're obviously very self-motivated, very driven to get the results
that you're trying to get to.
And I think part of the, we shouldn't ignore that because you
say it so almost passively and blasé, but actually that's huge.
Yeah, yeah, it's blasé.
Yeah, but it's huge, right?
Because you, you need that actually when you're starting, when you, and I
would wonder, and I will come back to this question in a second but I wonder
what was your main driver at that point.
But I just want to come to these numbers before I asked you that question.
So you went from £99 for 30 posts, 30, 31 posts, you know what I mean, a
monthly, a daily post for a month, right?
And was it, did you do it
Samantha Cameron: We, I would do a week at a time, so I had 30, like, 30 clients.
Oh
Matt Hughes - King of Video: it 7 days or did you just do it working
Samantha Cameron: like doing like 7, 8 clients a day.
Ridiculous, I was working ridiculous hours.
Matt Hughes - King of Video: So at that point, so I worked it out.
You had 30 clients charging a hundred pound.
You were about three grand and then you upped that to £250, you said, right?
And you went to 10 clients and you were getting two and a half grand.
So you shared 20 clients of work that must've been killing you at that point
to do 10 and you only were £500 less.
Samantha Cameron: Yeah.
Matt Hughes - King of Video: It's £3 a post up to £13 a post, like that's
a huge lesson in itself about, you said about knowing your value and
you know taking that, I'm so overwhelmed because a lot of people
as well when I speak to them and I say, oh you should do YouTube.
They say I'm just so overwhelmed.
How can I add this over platform into what I'm already doing?
I'm already so busy.
I'm already doing all the things.
And it's like, well, actually, if you just re-evaluated why you're so busy in what
you're doing, perhaps the price increases the thing that you should be doing.
That's the thing you should consider.
And you've proven that, that you've cut down your work by
a third or two thirds, sorry.
And you've about at the same amount of income.
That's..
Samantha Cameron: If anything, the income drop because the time that I
had back, it enabled me to then go and do 1-to-1 training with clients.
And I think at the time, I was like, at that time I was doing, I would do a
2-hour training session for like £149.
So I would have one of those a week.
So actually I was working less hours.
I had nicer clients.
I had less clients.
I had more free time.
And I was earning around the same kind of income.
Matt Hughes - King of Video: So, and also, you know, when you started and you
got those 30 clients, as much as that was difficult, actually, I would imagine
that the pressure of all of that probably made you far more efficient than a lot
of people that maybe go straight away and get the high ticket clients because
you were forced to be more efficient.
And so you were forced to find the ways and the strategic ways to do these things.
So then, yeah, it must've been a dream then moving to 10 in that way.
So yeah, I want to dig into that.
We'll come back to what happened after that, but I want to dig into the driver
of all of this because you said you were made redundant, you've got two young kids.
What do you think?
And you said also that your dad said you could sell ice to Eskimos.
Do you think you've always been driven then as a kid?
Because there's a lot to be said from like somebody saying you can do something as
a parent, you know, you always think that your kids can do everything, don't you?
And you want them to be able to do everything, to actually
go in and living up to that.
So what do you think was..
Samantha Cameron: I think for me, it was always, I always wanted
to have the nice things in life.
So, you know, as soon as I turned 18, it was like, I'm buying my own house.
And that's what I did.
As soon as I turned 18, I knew I could get a mortgage.
It was like, right, what does my deposit need to be?
And I remember my deposit was £2,303 for my first house.
I mean, God, you wouldn't even be able to buy a car for that these days.
I was like, right, okay, I'm going to, I'm going to make sure I've got that money.
So I was working as an estate agent at the time.
And then I went, I went and found a job in a pub.
Um, and it was like, right, I'm going to work the hour, I'm going to work in the
estate agents during the day, I lived at home, and then in the evening, I'd
work in the pub, and it was that drive to go, right, I need to get that money.
But then, my mortgage, I bought my first house for £32,000.
And it was like, right, I've got a mortgage to pay now.
I only pay my parents five quid a week rent.
I've now got to pay a mortgage.
I've got nothing to put in my house.
So I had to buy furniture.
So it was this drive to actually have that independence, to have that house.
And that's what I've always, always kind of strived for.
And it's, I think it's, I think money is a great motivator, but
it's also having the nice, it's being able to have those choices.
And I'm not saying money brings you happiness, because I don't think it is,
it isn't the whole thing for happiness, but what it does give you, it does
give you those options to decide.
Okay, do we want to go away this weekend?
Yes, we can, because we've got the money to do it.
And, or do we want to go out for a meal, or should we order a takeaway tonight, or
shall we move, or should we buy a new car, or should we go on holiday, or shall we
give back and do something for charity, or, you know, and things like that.
So, I think having money is a, or money is a great motivator, and it
is for me, but also has that sense of achieving, and I'm now, I think my
motivator now, like where I'm taking the business moving forward, it's not
just about me, it's about what, how I can do that for other people as well.
Matt Hughes - King of Video: Yeah.
It's really funny when you say like,
I wouldn't say money buys you happiness.
I don't know where that comes from, whether it was a film or whether
it's a line in a book or something, but like, I just don't buy that.
Like for me, I'm finding it financially driven and I'm far
happier when I've got money.
Like I make no bones about that but money makes me feel more safe.
It makes me feel like I can go and do the things I want.
All the things you've described, like, would I prefer to eat at McDonald's
or go to a five star restaurant, Michelin restaurant or whatever?
I know which one I choose.
Sometimes you want to McDonald's, but sometimes you want to eat, you know,
and have a gourmet meal or whatever.
I just, I don't know why people seem to be so negative about money.
And I think there's a, the saying money is the root of all evil.
And again, I just think that's, it's probably a control thing from people
that have money to try and control the people that, that want the money to
make it sound like it's a bad thing, but
Samantha Cameron: it's not.
Matt Hughes - King of Video: thing at all.
Samantha Cameron: I think it's just having that balance to understand
that not everybody has money and there are people, you know, and I
Matt Hughes - King of Video: yeah, yeah, totally.
Samantha Cameron: having, it's not going around swanning around saying
that this is, you know, you do, but we all have lives and we shouldn't have
to justify what we do in our lives just because somebody, somebody can't,
because we all have choices and it's the choices that we make, isn't it?
Matt Hughes - King of Video: And actually, although I'd imagine the job that you took
redundancy from, the account manager job was a reasonably well paid job, probably
not when you consider it now to what you're doing now as your own business.
But, you still then have to fill that hole, don't you, when you've not got that.
And again, I see like,
Samantha Cameron: No, and that's, that was a difficult situation because you're
kind of, you've got two wages coming in.
No, two good wages because my husband worked at the same company, so
we've got two good wages coming in.
And then all of a sudden you have these two kids and go, well I don't
really want to go back to work.
And he's like, I've now got to pay all the bills.
I can't do that, Sam, because, you know, we're not going to have the holidays,
and we can't have the nice things.
And we did, you know, we had to move house because we couldn't fit five kids
in the three bedroom house that we had.
Well, three straight four bedroom house, so we had to move.
And we moved to a seven bedroom house.
So we had, we went from a mortgage to a mortgage and then I decide to leave
work and it's like, you know, putting that pressure on my husband was just
incredible and that was the other motivation because it was this thing
of, I never wanted to be a kept person.
I wanted to continue paying my way.
I wanted to continue,
you know, still paying my half of the bills and everything.
So it was right.
It was about how do I make that work?
How do we make it work?
We actually went down to one car at one point because we didn't need, and it was
because we didn't need two cars anymore.
And you do, you'd look and say, okay, where can you cut back, and what
makes life more flexible for you, not from, you know, even financially.
So, yeah, there is that motivation as well of where you,
you know, of bringing that in.
And it's always been the same.
It's a 50, our relationship is very 50 50.
Matt Hughes - King of Video: Yeah.
And, and I think we're very fortunate.
I know we talk about money in that way and we're very fortunate to be
in the UK and, and what benefit that we have in the UK is that making
money is a straightforward thing.
People make it out to not be a straightforward thing, but you proved it.
You had 30 clients, a hundred pounds, and that gave you a good amount of
money, arguably not valuing what you should have been valuing at the time,
but you realise that and move, you know, change the goalposts a bit, but
actually the fact that you were able to, in this society, start a business,
charge an amount of money and find 30 people that would give you that
means that it is available to you.
I think the hardest thing probably is being in this mindset that you go to work
and someone else pays you wages and then all of a sudden going, I've got to go
and find these people to pay my wages.
It's a very different way of thinking.
Okay.
So you've done that, so good.
took a major tangent into that.
I think it's so important though, these conversations.
So you, you did that, you moved to these 10 clients.
Then what, how have you got that from there to then the agency that,
Samantha Cameron: So I've got
Matt Hughes - King of Video: are working
Samantha Cameron: in the team that work within the agency.
So when I, so I got to a point within the business that actually I realised
that my passion was the kind of social media coaching and training.
But then when we go back about 5 years ago, I start, because I started having a
really successful social media agency and a social media business, I started having
other social media managers, specialists come to me and saying, you know, Sam,
I'm really struggling to get clients.
Do you offer mentoring?
And it was like, yeah, I can do that.
I can show you how I've grown my business and what you should be doing
and what you shouldn't be doing, learning from all of my mistakes.
So I started doing that on a 1-to-1 basis and then COVID hit.
I was mega busy during the first part of COVID because all of these
business realised that they had to go online but didn't know how to do it.
So I literally had to stop doing everything I was doing because I was kind
of helping all of these business and I had to, I hate using the word, but I had
to pivot what I was doing and there was this big panic of, Oh my God, I'm going
to lose all my social media management clients because COVID, you know, as
soon as COVID hit, we thought that the world was financially going to end.
And I thought all my clients would leave because it would affect their business.
We only lost, I only lost one social media management client.
And at the time, I think I had about 8 to 9 clients that I
was doing the management for.
But because I started getting really busy, it was this juggling act of
helping businesses turn online, still doing the mentoring, still doing the
training and the social media management.
So what I decided to do was set up the Social Media Academy, which is
a credited, certified program now that not just mentors, social media
managers and specialists, but also takes somebody from having no social media
knowledge or experience, to becoming a qualified social media specialist.
And the idea around that, when I started that four years ago, because
it was in COVID that I started it, was everybody that came through the programme
would be given an opportunity to then become a specialist within my agency.
And that's how it's kind of grown.
It's kind of been this chicken and egg situation, you know.
I see gems that come through my academy and go, you would
be amazing working for me.
Do you want to come and work for me?
Exactly.
Yeah.
And then getting the client.
And then what I did, the clients I was looking after, I transitioned
over to them because I kind of fell out of love of doing the social media
management because I fell in love with doing the mentoring and the coaching.
And then it just got to a point where we were getting more inquiries and
then having to take more people on.
And then when we kind of look at today, we've got, yeah, eight in the
team that all look after different social media clients on a daily basis.
And that's what I love.
And then like with the Academy now that's kind of merging, I'm going to
be building a foundation this year because the idea around it is I want
the Academy to be a place where parents with special needs children or children
with complex issues, those parents can't work, they can't have a full time job
and they feel that they're not a person.
They feel that they're just there for their child.
So the idea around the academy and the foundation will be to give them the option
to go, look, there is this option for you to have your own business or the option
to come and work within my business.
But I know that the money's tight.
So what we will then do, we'll use the foundation to help fund the academy
for those families that, you know, want to do it, but they financially can't.
And then of course the academy's open to everybody else as well.
So, because that part, the part where everyone pays for the academy,
is going to fund the foundation.
Matt Hughes - King of Video: Yeah, which is funny, right?
Because you can only be altruistic in that way if you have your fees covered,
you know, if you're being paid a good amount for what you do, you can then
decide how can I distribute some of this wealth, whether you call it wealth
or not, depending on where it's at.
But you can just distribute them the money and decide that you can support
other people in whichever way you see fit.
And I think that's the other part of people say it's like just earning
loads of money means you go and get a private jet or do whatever.
And actually, a lot of the time when you get to that point, you sit and
think, well, I know where I was.
I know what I struggled with.
I know how difficult it was for me to make that step.
How can I help people?
No, what I think is the best thing for them to do to go and
start their own social media management agency or whatever,
whatever it is they want, you know.
So you said like you support people with special needs, additional
needs, whatever you want to call it.
How did it, was that, how did that come about?
Why?
Why did you choose that?
Samantha Cameron: I think it kind of happened naturally.
So last year, the business had incredible, we tripled the
business turnover last year.
We had an incredible year last year, and the growth was absolutely outstanding.
But for me, that's what I wanted to do.
So if I take you back to 18 months ago, I, so I only came back, I had to take
18 months out of my business and only actually came back into my business
in September 2022, because my son, our fourth child Beau was became really,
really poorly in October 2020 to the point that I became his full time carer.
And I couldn't work, couldn't look after my clients.
Thankfully, I did have, I had a couple of social media management clients that I
was looking after that gave me that kind of income you know, just so I was kind of
having something coming, but I had this 18 month gap where I was very, very backseat
in my business, but because I built the foundations of having residual income,
passive income, and also the people knowing exactly what I did and who I was,
not only did it give me an income in those 18 months while I was off with Beau, it
meant that when I came back in September,
I didn't have to think to myself, I've now got to pick everything up.
I came back and everybody knew what it was that I did.
So I think that's why the growth last year was incredible, because
I kind of knew what I wanted to do.
I knew where I wanted to take the business.
And it was like, nothing's stopping me now.
We've got to go with this and what's the worst that can happen?
And how it's kind of worked out.
So Beau has, Beau's had special needs since he was two.
And Beau goes to a special needs school.
But when he was poorly, he was later diagnosed with a rare mental health
condition called PAWS, which is Pervasive Arousal Withdrawal Syndrome.
It's when a child suffers a trauma and the body, the subconscious part
of the brain shuts the body down.
So it stops them from walking, talking, eating and drinking independently and
it shuts them away from the world.
So we went from having a fun loving boy who loved his lego, loved playing
on his playstation, his gaming, to watching TV programs, to playing jokes,
to literally, in theory, being in a coma, where I would feed him, I'd
have to bathe him, the whole works.
And that was a massive shock, you know, not just for the
family, but for everything.
And we didn't know what the outcome was, because we were, when we got the
diagnosis, we were told that recovery and rehab was 12 to 18 months, but
we wouldn't get a bed in a mental health facility for at least a year.
So we had this kind of thing of, well, Beau could be 14, 15 before
he's even on the road to recovery.
So I didn't at that time know what was going to happen with my business and
the business was just put on hold, you know, I was earning 1500 quid a month
and that was fine because that kind of meant that I could still be financially
contributing to the household and that was fine for what we needed to.
So when I came back into the business, it was like, right, Beau's back in school.
Bo's now better because we spent six months in a rehab hospital.
And it was like, come on, you've got to do this now.
There's no COVID.
Beau's not ill.
Let's get going.
And that's why, you know, I decided that we needed to, you know,
really move the business over.
And from March last year, up until the end of, we had this humongous growth.
Absolutely incredible.
I mean, I'm happy to share the figures if you want me to, but I was And
that's because of the hard work.
I had a plan, I knew what I wanted to do and I just started bringing team
on because I do believe that if you want to grow your business, you need
to have that team supporting you.
You can't do it on your own.
Matt Hughes - King of Video: Yeah.
Yeah.
I, and so what I'm hearing you say is, so it's partly that you had the personal
issues go on that, that highlighted the need for this residual income, this,
it allowed you to take a back seat, but keep things going enough that you, we're
able to continue bringing an income in, which I think is why it's important,
you know, bring it back to YouTube as a general thing, but really any kind
of social media platform where you can bring an income in is having that
residual income, knowing that it's going to come in regardless of what happens.
I know that would have meant it slowed your growth down at that
point, but again, you were able to then 18 months later, just go and
pick it up again, which is brilliant.
Okay, we're kind of running out of time and so, we don't need to know your
numbers, although if anybody wants to speak to Sam, like me, she's very open.
I'm sure she'd love to have a conversation with you about it.
And of course, Sammy is at TubeFest, so you can come and hang
out with us both on May the 23rd.
Sam, can we just talk about your session quickly at TubeFest?
What are you going to be talking about in that session?
The session is called The Alchemy of Social Media Psychology.
Samantha Cameron: Yeah, so I'm going to be showing you and talking to you,
or telling you, or talking to you, not telling you that, you know, I'm not
going to tell you off, but I'm going to be sharing with you how, you know, you
can implement social media psychology strategies and social media strategies
into your kind of business to really help you get your content out there and
make sure that your content is actually turned, you know, creating those sales,
because so many businesses put content out there and it's just tumbleweed.
It's not working.
It's not getting engagement.
It's not telling people what you're trying to achieve.
It's not bringing the sales in and that's what I'm going to be doing.
And I'm going to be sharing lots of tips and advice on how you can do that as well.
Matt Hughes - King of Video: Wicked.
And I think that's the thing that I think a lot of people miss is the, they
do all the marketing and they do all the content that they put in together,
but they're not making any money.
And I'm like, how have you not got a call to action or moving an audience
into an email list or something?
This seems mad to me.
And you've got to start thinking strategically, you know, you can generate
this huge audience on these platforms, but you've got to actually do something.
But if that's your driver, maybe it's not your driver and you just
love the, you know, you're doing it for you as a passion project.
But for most of us, I think financially, we need to be secure and hopefully what
you're going to be sharing is going to help them with that kind of thing.
Thanks so much, Sam.
I really appreciate it.
I could talk to you forever.
I feel like your story is so fascinating.
And definitely digging into those numbers and looking at how you've
managed to do that in such a small, small amount of time is probably
something we should do as a follow up.
Samantha Cameron: You're welcome.
Matt Hughes - King of Video: Thanks so much for your time.
Really appreciate it.
Oh, I should..
Samantha Cameron: Oh, I'm everywhere.
I'm on social media, so you can find me on Facebook, Instagram, LinkedIn, TikTok.
I do have a YouTube account, but I'm gonna be honest with you, I
don't use it as I should be, but Matt's gonna change that for me.
We are gonna
Matt Hughes - King of Video: We're going to change that.
Samantha Cameron: Yeah Yeah, you can find me.
It's Samantha Cameron.
If you search Samantha Cameron's social on your internet browser, you'll find
all my social media and my website.
Welcome.
Thanks for having me.
Matt Hughes - King of Video: Really appreciate it.
Samantha Cameron: Bye!
Matt Hughes - King of Video: Bye bye.
See you in May.