Hi everyone.
SumiWelcome back to the Dream Life Club podcast.
SumiMy name is Sumi and this podcast is for you.
SumiIf you are an entrepreneur or creative ready to grow and make the impact in the world that you are meant to make.
SumiIf you don't know me, I've been an entrepreneur since I was 19 and I've grown multiple businesses including an eight figure business in D.C.
Sumiwith 200 full time employees across the country.
SumiI'm here today to give back to you and empower other women entrepreneurs and artists and creatives to make the impact in the world that you were meant to make.
SumiSo let's go.
SumiToday I'm going to talk about something that's been on my mind lately with the results of the elections last week.
SumiAnd I think it's something that is one of the major issues in our society today, which is countering disinformation, right?
SumiLike it seems that 50% of the country is operating on one set of facts and 50% of the country is operating on a completely different set of facts, right?
SumiAnd both people think that their facts are true and the other ones are false.
SumiAnd that is such a scary and dangerous environment to live in when we can't agree on what reality is and what is false, then like that is a breeding ground for the violence and the hate and the fear that we have today.
SumiAnd on top of it, that is the exact environment that authoritarians and dictatorships and despots and strongmen across the world throughout history have created so that they can get away with doing whatever they want to do and convince the public that everything they're doing is for their good, right?
SumiThat is the environment that we're in today.
SumiAnd that's what I want to talk about.
SumiJust very quick tip that I learned today that was really fun actually, in talking about combating misinformation.
SumiLike, what's a great way to do that without kind of attacking people or without saying like you're wrong or without getting people on the defensive?
SumiAnd it came down to this thing that I learned it today from a group called Indivisible and they have something called the Truth Sandwich.
SumiAnd it made me think of that good old communication tactic called the compliment sandwich that you've probably learned in like relationship context.
SumiIf you're like having a disagreement with your loved one or something, right?
SumiWhere it's like you don't want to just like go straight in with whatever irritates you or annoys you or whatever thing you want them to change, right?
SumiOr whatever you think they're wrong about.
SumiYou don't want to just like ever go straight into a conversation with that.
SumiYou want to warm it up.
SumiYou want to make it, you want to make it a delicious thing to eat, right?
SumiLike a good burger, right?
SumiWith a top bun, then the middle piece of meat and a bottom bun, right?
SumiAnd the compliment sandwich goes like this.
SumiSo say you have a complaint, like, oh, God, like my partner keeps.
SumiI know.
SumiLet's go with the classic example, like leaving the bathroom seat up, right?
SumiAnd it's like so annoying every time I go in there.
SumiAnd his dirty socks on the floor.
SumiAnd so the top.
SumiBut the top would be like, what I really love and appreciate about him.
SumiIt's like, God, I love so much, like you're so dedicated to your mission in life and that, you know, you are just like so self motivated to like, get up early and like start working.
SumiAnd so that's the top button, okay?
SumiSomething.
SumiAnd then the middle piece is like, you know, when I get up after you've left the house and like go into the bathroom to get ready and I see like the toilet seat up and the dirty socks on the floor, like, it just really like kind of rubs me the wrong way.
SumiAnd I'm like, I'm wondering if there's any way that we can figure this out because I value our.
SumiAnd then we're onto the bottom button.
SumiI value our relationship ship so much and like, I don't know what I would do without you.
SumiAnd like, this thing is just like a daily annoyance that, like, I wonder if we can like, handle together.
SumiThat's a compliment sandwich.
SumiAnd that's a much better way of approaching the subject than like, dude, why do you always leave the toilet seat up like, the next time you see him?
SumiRight?
SumiLike, everybody kind of gets that.
SumiNow.
SumiThe same kind of concept can be applied to when people are, I don't know, talking about things that you think are completely false or are parroting things that you know are disinformation, complete lies, whatever.
SumiSo here it goes.
SumiSo the top bun in the truth sandwich is discover common ground.
SumiOkay?
SumiThis is where you like, connect with the person on shared values.
SumiSo let's take this example that about voting rights, okay?
SumiVoting rights in this country is a big issue because there have been a lot of attempts to make it harder for people to vote or like false claims that millions of undocumented illegal aliens were voting.
SumiLike just those were made up, right?
SumiBut let's talk about how we would approach that.
SumiSo discover shared values.
SumiDiscover common ground.
SumiSo like that top bun would be something like, I really believe in the power.
SumiI believe that it's important to have the right to vote in this country because it holds politicians accountable, right?
SumiIt holds politicians accountable.
SumiAnd then, so that's.
SumiAnd that's kind of like an easy thing.
SumiLike, everybody could agree to that, right?
SumiThen the middle piece of the beef, the beef, the meat, the thing that you actually want to say is something like, and here was the key, here was the really cool piece.
SumiWhat Indivisible was saying was don't just go in, like, attacking the lie or like saying like, that's a lie or that's not true, or this is actually what the truth is.
SumiWhat you want to do is actually encourage people to, like, critically think for themselves by questioning the motives of whoever is spreading this lie.
SumiSo that's the key in this framework.
SumiIt's like, don't just, like, go after the lie, but go after the people or organizations that are spreading the lie and question the motives.
SumiLike, what could they want?
SumiSo then in this example, it would be something like, you know, I have to wonder, all the politicians pushing for bills that would make it harder to vote, like, what are they trying to hide?
SumiWhy don't they want.
SumiWhy do they want to make it harder to vote?
SumiWhat do they have to hide?
SumiAnd then end by talking about the dream, right?
SumiTalking about the, the dream of a better future.
SumiSo something like, it's simple, like, protect our freedoms by protecting our right to vote.
SumiSo something like that was a suggested framework for countering misinformation.
SumiAnd I thought it was really interesting and definitely important to start with the shared value, end with a dream that everyone can buy into.
SumiAnd in the middle, instead of going after the lie directly, get people to think about the motives of the people who could be pushing the motives of the people who are pushing the disinformation, right?
SumiLike, what could they be?
SumiWell, we won't know, but we want people to start thinking about it.
SumiJust like in basic, like media literacy, to discern, like, fact from fiction, you gotta know, like, how to.
SumiHow to discern.
SumiLike, what's the source?
SumiIs the very first question we learn in, like, middle school when we're talking about critical thinking in media, right?
SumiLike, what's the source of what you're reading?
SumiCan you trust the source?
SumiRight?
SumiSo similarly, what's the source of this fact that you think is true?
SumiWho are they?
SumiCan you trust them?
SumiSo get people to start thinking about that, and that'll be a much more effective way to get people on the same page if you feel like.
SumiLike this is an uphill battle.
SumiSo I wanted to share that with you today because as we go forward, it's really hard for me to, like, talk about dream life and talk about creating our dream lives without addressing, like, society and culture in which we live, right?
SumiLike, we create and live our lives together in cult.
SumiIn society, with other people.
SumiAnd so I think it's really important that all of us be able to talk about society and culture and what's going on in government.
SumiAnd, you know, like, one of the things is, like, it's interesting because, like, I'm an.
SumiI'm an entrepreneur.
SumiI've been an entrepreneur since I was 19.
SumiYou're an entrepreneur if you're listening to this or creative, like, growing your creative work as an entrepreneur, right?
SumiAnd the one thing that I think people get wrong, the one thing where I think people just don't get it sometimes, is that government.
SumiAnd by the way, I was in D.C.
Sumiand involved in the government for over a decade, right?
SumiLike, I, my company, like, ran programs for HHS, right?
SumiWe ran programs for.
SumiInside HHS.
SumiThere's like 12 or 13 different agencies.
SumiAnd those, some of those agencies are like centers for Medicare and Medicaid, okay?
SumiIt's the fda, the cdc, AHRQ for healthcare research and quality.
SumiSo so many of these different agencies inside HHS and similarly inside, you know, the FAA and similarly inside the epa, like, making sure that corporations can't just, like, go wild polluting our waters and our rivers and our streams and can't go wild polluting our air so that, like, I go outside and, like, I'm breathing in a poison, and that's not good for anybody, right?
SumiLike, so what I'm getting at is that government is not business.
SumiLike, we're all entrepreneurs.
SumiLike, we're in business, but the people in government aren't in business.
SumiIn fact, government is the opposite of business.
SumiGovernment is set up to be a counter to business so that businesses can't just run wild trading on things that are harmful to the welfare of society and people, right?
SumiSo it's like the yin and the yang.
SumiThey have to operate together.
SumiAnd the dangerous situation we're in right now is that people like Elon Musk are, like, invited into the government.
SumiSo you've got, you've got the people that should be regulating, right?
SumiYou've got the people that need to be regulated doing the regulating, right?
SumiLike, Elon Musk is now getting rid of any, any agency that's going to be regulating his business, right?
SumiAny agency that's going to be putting limits on what he or he can or cannot do.
SumiRight.
SumiIt's scary and it's ridiculous because he can get away with whatever he wants now.
SumiAnd it's also very harmful.
SumiOne of the things that he claims is, like, he wants to get rid of two thirds of the civil service.
SumiWell, we live in a society where we kind of take for granted some of these protections that government provides.
SumiRight.
SumiBut nobody ever thinks about it.
SumiAnd I just want to point it out real quick.
SumiLike, I want you to think about this.
SumiLike, we haven't had an attack on American soil since 9 11, right?
SumiThat is like 23 years without an attack on American soil.
SumiThere has been so many preventions.
SumiAnd people working inside government that have made that happen doesn't just happen, like, magically.
SumiIt happens because of the strong alliances that we've created globally.
SumiIt happens because we are the, quote, unquote, leader of the free world right now still at this moment.
SumiThis is what a lot of us are scared about, like this destabilization across the world with this recent election.
SumiRight?
SumiBecause right now we're aligned with people who believe in freedom and who believe that everybody has a right to live and exist peacefully and with each other, and that's democracies.
SumiEverybody has a vote and things like that.
SumiBut what's scary is that there's some realignment happening where we see that a lot, that Trump and a lot of people in his administration actually want to partner up and ally with Russia.
SumiWell, Russia doesn't believe in democracy.
SumiRussia and North Korea are friends, and they believe in controlling people.
SumiThey believe in murdering people who disagree with them.
SumiAnd so that's why a lot of us are scared about what's happening in the world.
SumiAnd but going back to the protections that government gives us, right?
SumiLike, we drive on the roads and drive across bridges without a constant fear that the bridge is going to break down.
SumiWell, how do we know that?
SumiBecause those are people in government that are tasked to making sure the bridges are safe.
SumiHow could we take a plane and trust that the pilot knows what he's doing?
SumiWe don't personally have any input in that.
SumiWe just trust, Right?
SumiThat's because of the government, the tsa, the faa, all these agencies, right?
SumiWhen we are going to the grocery store and buying food and we trust that there's just not poison in our food that's going to kill us, Right.
SumiLike, we somehow trust that all these protections exist.
SumiAnd for someone like Elon Musk to go in and Say I'm going to get rid of 2/3 of the government.
SumiOh, yeah, like, do you, do you.
SumiWhen Covid hit and we already had researchers like working on, you know, because in the infectious disease community, like they're constantly thinking and planning and researching and having things so that we could have had that vaccine come up so quickly and be tested and be safe and then be distributed.
SumiGovernment did all of that, right?
SumiAnd so in some way, I, like, I want you listening to understand that like, government's not the bad guy, right?
SumiGovernment's not the bad guy.
SumiGovernment's how we know that, like, if I go and shoot my neighbor, I can't just get off scot free because there are some consequences, right?
SumiThere's law and order.
SumiAnd we have to, we have to believe, we have to remain committed to creating, co.
SumiCreating a society where those things still exist.
SumiAnd it's not just some billionaires who decide they're going to slash everything and run government like they ran their companies, right?
SumiAnd government is not business, okay?
SumiThat is rule number one.
SumiAnd there are so many valuable people doing things to protect you currently, right now, inside government that none of us even would think of because we're not tasked with addressing that one specific problem.
SumiWe live in this society pretty safe and pretty free because of all these things.
SumiAnd so with that, I just want to say that in order to continue living and being able to create our dream lives and be able to grow businesses and trust each other, we need to make sure that we're all living in the same reality.
SumiWe can't be living where I think, you know, this is up and you think this is up.
SumiLike, how are we ever going to, like, get along when we can't even agree that the sky is blue?
SumiSo with that, I will end this episode.
SumiBut like, overall, my message is simple.
SumiMy message is that we gotta love each other, we gotta care for each other, and we gotta know that we can trust each other.
SumiHuman beings, at the end of the day, I believe, are mostly all good.
SumiAnd if we remember that and if we just care for each other and create communities where we are and reach out to people in need and never fall into the trap of hating our neighbors or fearing somebody that doesn't look exactly like us, or believing the lies that there are 13,000 murderers and rapists coming across the border and some Middle Eastern terrorists at that, like, these are the crazy, effing, you know, lies and propaganda that one side of the political spectrum unfortunately is pushing, is wanting us to fear each other, wanting to divide and conquer so that they can line their pockets and have more power.
SumiAnd I don't want any of us to fall for that.
SumiWe're better than that.
SumiWe're so much better than that.
SumiSo sending you all my love, and have a beautiful weekend, and I'll talk to you next week.
SumiBye.