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Reading your blog post word for word into a microphone is almost certainly a mistake.

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I tried doing this and when I did, it sounded monotonous, kind of breathless at times.

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It was just really painful to listen to.

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Now, writing for the eye, for reading your content, is very different than writing for the ears to hear it.

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Now, you probably are writing really nice and complex sentences that look and sound great when

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they're read, but they really fall apart if you try to speak them into a microphone or onto the

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camera lens, because you are doing things like running out of breath or stumbling. It sounds

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like you're reading. So if you have to translate something from your writing to be read, you need

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to write that thing to be heard by the ear. So to do this, print out your blog post and read it aloud

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at least once just to hear it. Now every place that you stumble because the sentence is weird or it's

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not a natural word that you would use when you're speaking, cross it out and write something

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simpler. Or just make a note about that section, what it's about, because you might just want to

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speak about it instead of read about it. Every place that you run out of breath because the

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sentence is really long or complex, break that sentence into two. I also, when I do this, I add

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cues for myself like little notes, pause or slow down. I might use boldface or italics to emphasize

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something or you can underline it if it's on paper. This only takes 10-15 minutes per blog post,

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assuming it's not too long. And then you have a script you can use and actually perform on a

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podcast or in a video. These blog posts that you have have already captured what you want to say,

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your expertise, what's right for your business.

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This last step is just kind of translating it

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to make it sound like you for your show.

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I'm Jen DeHaan.

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This is the Credibility Minute.

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Find more episodes or get in touch with me

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and subscribe at stereoforest.com slash minute.

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