Cool.

So episode 38, we're going to talk about branding and we're going to talk about being uncouppable.

Yeah.

And let's get started.

If you covered your name and your picture, would people be able to see that this specific content actually came from you?

If not, maybe you shouldn't have it on your platform.

Super interesting.

Today we're going to talk about everything, about being uncouppable, making sure that you stand out and create really, really great and heavy marketing that pulls people in, which is one of the most important factors to make your coaching business run smoothly.

We are just coming out of our bootcamp three days, working with our clients on this theme of becoming marketing heavy and making sure that we are making marketing a core piece of our existence with the realization that we're going to help so many more people with our marketing than our clients.

The question then is, what do I need to do in my marketing and what does my marketing need to look like in order for that to even become possible?

Yeah.

Because if you're just a part of, like everyone else sending out noise that is being looked over or bypassed by almost everyone, then you got up your game.

Because 2025, where we're moving towards them with AI and more noise, more content, more people believing that they can become content creators.

We need quality in order to build a personal brand.

We need to stand for something.

We need to be clear who we are, what we believe, what we stand for, what we do not stand for, who we are, and we need to be very clear.

I think you said it a lot of times when we've been having these episodes, talking about, like, being clear before you allowed.

Yeah.

Taking that personal brand and making it to your content, how does that show in your content, as you said?

Yeah.

There is a lot of AEI generated content and I understand it.

And it's same thing has been happening to us because we were recording these podcast episodes and to save ourselves time, I have a little bit of help from ChatGPT and turn it into content, and then we got the email, turn.

It into emails and turn it into.

Email, and then turn it down, that email down to it.

So it got diluted and diluted.

And even though we split speak here, that's you and me.

Let's be giving away our voice and what we believe in and what we stand for at these podcasts.

Like, this is the raw episode and raw foundation of who we are and what we stand for.

It got diluted.

Yeah.

Into our content.

If you feel like you're a little bit uncertain about, like, I'm not good at writing content or I'm not creative.

And we all have those days where we don't feel like creative and, you know, I need to get the content out and I'm not creative.

I don't know what to write about and all of that.

And it's so easy to just open chat dbt and say, hey, make a piece of content about this thing.

But it's not personal.

It's just so generic.

Yeah.

Like you said, we need to show what we stand for, but we also need to show what we stand against.

And we need to be opinionated.

We need to have strong opinions, and we need to put more weight into our marketing and.

And what it is that we are communicating, because otherwise we will never, ever be someone who people wants to follow.

Yeah.

And when it comes to figuring out what do I stand for or what do I stand against, you need to create a context where you are literally testing yourself out in different circumstances to see within what context do you stand for.

What we work with the clients in this weekend, and I think it was really funny working with coaches.

We.

What I realized is once we got them through some exercises to work with, what do they believe?

Like, what do they really stand for?

Because I believe everyone has a stand within the niche you work with, you have a clear stand.

What it is that some people believe and teach that you believe is absolutely bull.

Yeah.

What I realized is that there is just so many coaches that are so polite, they don't want to be.

Be seen as not being supportive or disagreeable.

Yeah.

They don't want to.

So this is exactly what happens.

It's about telling your TR truth and speak it out loud, not hiding it and trying to please everyone in your content.

Because when we try to please everyone, it's not you.

It's a vague version of you.

Our opinions, even if they are controversial or not controversial, they are coloring everything that you do and everything that you've done in order to get to where you are.

And if you're a coach, that is a part of the ingredients that allows your future clients to get all the way to where you are as well.

Yeah.

And it's not about being a bad person or a good person.

It's understanding what do I need to leverage of myself in order to take my next step.

Actually stumbled across an old training we made, and that training four years ago was about motives, and we spoke about motives, and we have those nice motives.

The thing that motivates us and moves Us forward that are cute and cuddly, like, oh, I want to change the world.

I want to feed the hungry.

I want to end world.

I want to pretty wise world.

Yeah.

The pretty wise.

Yeah.

But then on the other side of the same thing, we have the ugly.

Why?

And it's just as important to understand that we have motivators that doesn't look as nice.

And one of them for me has always been, am I enough?

Like, can I be a part of the group?

Will I be accepted for who I am?

We understand that.

Okay.

So we are conditioning our behavior with all the beautiful wise, the pretty wise, and we are also conditioning our behaviors with all the ugly reasons to why we behave the way we do.

Mm.

And when we're putting all of those ingredients together, you're getting the outcomes that you now have in your life today, good and bad.

And that is one part of your secret sauce that could add some spice to your content.

How do you add that to your content?

How do you take that from your world and put it into your content so it becomes you?

Yeah.

So one of the ways of doing it is to be blunt.

Who do we have in the coaching space that is blunt?

Grant Cardone is one of them.

Yeah.

Very blunt.

Doesn't really give much care to who says what and who cares about whatever.

Speaks very, very clearly about the American 401k.

He's against millionaires and he is for billionaires.

He is about 10xing everything.

And cash is king.

Cash is king.

Yeah.

One way is to be blunt.

But again, in order for you to be loud about something, you need to be clear first.

Take a second.

You can pause this podcast for a second and think, what do you really stand for that isn't conventional, that isn't really the norm, but that you really believe in?

What if you had a reason to believe why toothbrushing wasn't the most efficient way to keep your dental hygiene?

Yeah.

Then say that and see what kind of responses you get.

I haven't brushed my teeth in, like, in 18 weeks.

Yes.

If we were to have a better option.

Yeah.

It's not socially accepted.

So having a brand voice or having your voice heard is speaking your truth, your opinion, and putting your insights into your content, your point of view into content.

It's about saying things only you can see.

Yeah.

Because it's your opinion, it's your experience, it's your insights.

You're sharing in your content.

Why is it only you that can say it?

No one else is living my life and seeing it from My perspective and have my opinion about it.

Yeah.

They can't back it up with reason.

Say the things that only you can say.

Just doing that and you are standing out in the crowd of AI generated content.

I care what you think, what you believe, because it says who you are as a character, as a person.

And it creates reactions and those reaction creates emotions.

Yeah.

And emotion creates connection.

Yeah.

And that connection is what makes people follow you.

Yeah.

So either they're going to follow you because they disagree or they're going to follow you because you're agreeing.

You don't have to sell the coaching to people who disagree, but you're definitely going to be able to sell your coaching without an effort to the people who are agreeing.

When you speak these things that only you can say, like where do you find your inspiration?

It's easy.

It's live your life and how do you live your life as a coach?

You have a life besides doing coaching, but you also spend time with your clients.

If you go through your week, you spend a lot of time having chats with clients, helping clients with their questions.

And when you sit in with your clients, I bet there's not one coach who's in a room with a client and a client ask a question who's not willing to share their opinion or share their insights and give away their insights to the client.

And since we're doing it already internally, inside our courses, inside our programs, towards our clients is literally just about taking.

That out to your inter marketing and content into your.

Yeah.

What you can do as well is that you can look at the journey that your clients are taking as well as look at your own journey and see what common truths are there around this area, what is commonly taught by others or what is the general advice.

And you can ask that.

ChatGPT can help you to navigate and figure out what are the general ideas, what are the general truths, what is accepted way of approaching this kind of problem.

Yeah.

What do you hear your competitors are saying in their marketing?

What do you hear the clients are saying?

And then figure out why do you agree or why do you disagree?

Yeah.

So I actually have a lot of both coaching friends and coaching clients are doing well in their businesses just because they are taking advice that is out there from other people's content.

And then they do a reaction video on that.

Yeah.

And emphasize so why is this true?

Yeah.

And then they're stating their opinion based on someone else's truth that you agree with.

Yeah.

And you can also take someone who says something that you don't agree with.

And you can do the same thing.

Yeah.

You can quote people and your two cents.

Yeah.

To that quote both in whatever way that you want to.

I agree.

I disagree.

The better you become at picking apart those common beliefs that exist within your market, the easier it is for you to grab attention.

And there are so many common beliefs of how to behave in a relationship or how to navigate the business or whatever kind of coach you are.

A lot of people are just saying, yeah, that's easy.

I'm going to do that one day when I have time.

And because we realized it was so embarrassing with the things we've been sending out, like we really did not like the image we've been sending out, the content we've been sending out.

So we took it back and I can assure you we saw the results of it immediately.

Our click through rates are higher.

Our open rates are higher.

More people are watching our content because we made it.

And as the owner of your coaching business, you have two primary jobs.

Help your clients and do marketing and get more clients and get more clients.

Right.

That's what you should do.

And all of this is about the same.

It's the same things you talk to your clients about, you do in marketing.

And no, you're not giving away your course in your marketing because it's short form content of a one minute piece of content or one post that is your entire coaching program.

You need to take a look into your program because then you probably need to add a little bit more value.

I don't believe that for one second.

It's a limiting belief.

Yeah.

And I would say that we have about 10 hours of material in our podcast.

If you look from first episode to this episode, and it doesn't even come close to touch on anything of everything that we do.

No.

But we are not holding back.

Yeah.

So anything that we truly believe and that we know is working, we're giving it away within a context so that it's applicable.

But it isn't at all coming close to comparing to any of our programs or processes that we help our clients through.

Give your best stuff.

That's something that I learned from Alex Hormosi.

That is one of the best advices that I've gotten.

And if you're looking at Hormosi, the only thing he does is to give away core strategies that is working, seen from the right perspective, done in the right way, but give away your best stuff.

So if you have a killer thing in your program, then use it for marketing.

That is what you're going to talk about.

That is what you're going to dissect because people are going to judge you for what you give away for free, not the stuff that you have in your program.

Because if you don't give away the best stuff, they are not going to judge you long enough for them to ever consider joining your program.

So they're never going to see it.

Yeah.

But if you give your best stuff, you might actually have an opportunity to get a new client so that they can do the journey and get that outcome that you help them get.

Yeah.

So gonna add a link below with a training on how to get your own, like, unique brand heard, get it out there, your own brand voice, your own uncoupable edge to your content, becoming more spicy, becoming more of who you are.

Turn that up so your marketing becomes better and your brand stands out much more clear.

We'll put the link down below.

Go and watch that training and thank you for spending your time with us.

Thank you for spending your time with yourself.

And then don't forget and listening to us.

Don't forget to like and subscribe and we'll see you in a new episode.

Take care, guys.