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Gift biz unwrapped episode 165.

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Let's not try and worry about making a bigger slice of

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the pie.

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Let's just make the pie bigger.

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And then everybody gets more Attention.

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Gifters bakers,

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crafters, and makers pursuing your dream can be fun.

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Whether you have an established business or looking to start one.

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Now you are in the right place.

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This is gift to biz unwrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode,

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packed full of invaluable guidance,

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resources, and the support you need to grow.

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Your gift biz here is your host gift biz gal Sue

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moon Heights.

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Today, I am thrilled to Introduce you to Gwen Bordner.

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When is a speaker trainer and consultant focused on the craft

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enthusiast niche,

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her passion is working with small business owners,

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helping them reach their individual success goals.

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She calls it the light bulb moment.

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That moment,

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when everything clicks into place,

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that moment,

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when an obstacle is overcome that moment,

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when a goal is met or a long sought after answer

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is realized,

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Gwen has taught craft and business classes throughout the country for

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over 15 years.

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She is the author of entree to entre lock and instructor

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for Craftsy and the past interim executive director of the national

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needle arts association,

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being a passionate believer in abundance.

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Gwen knows that when we work together to improve our industry,

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our individual businesses improve as well.

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I know we are going to get so much out of

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this conversation Quinn.

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Thank you.

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I really appreciate your being here today.

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I am so pleased to be here.

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Thank you so much for inviting me to be on the

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show. I really appreciate it.

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Well, you are the perfect person to be talking about some

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of this because you're combining business with the craft enthusiast.

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So like I said,

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I'm super excited.

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I think we're going to get so,

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so much out of it,

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but before we start,

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I like to do something a little bit less traditional.

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And have you describe yourself in the way of a motivational

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candle? So if you were to create a candle that would

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describe you perfectly,

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what color and what would be a quote that would be

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on your candle?

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I have to confess the color I had a problem with.

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I was thinking about it and I thought,

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Oh, what color,

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what color?

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Because my two favorite colors are purple and green.

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And so maybe it would be purple and green swirled,

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but it may just be purple because I do think of

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purple as kind of a deep,

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passionate kind of color.

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And on it,

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it would say a high tide raises all boats because that

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is a real basic foundation of my philosophy.

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I'm a big,

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big believer in do what will help other people become strong

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and it will help your business and your own personal world

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becomes strong as well.

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My general business philosophy is a philosophy of abundance and it's

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not a of competition.

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Let's not try and worry about making a bigger slice of

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the pie.

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Let's just make the pie bigger.

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And then everybody gets more Right.

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And naturally,

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when you have that kind of a mindset,

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you end up growing almost as a sideline because you're helping

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others. And so you're attracting more people because you're making them

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successful and it just continues to build upon itself.

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Exactly. And it's so much easier quite honestly,

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for everyone to work together,

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to bake the pie bigger than to try and steal someone

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else's part of their pie really.

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And in the end,

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it's just so much more beneficial for everyone involved,

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Agreed, and the feeling and the Carmen,

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all of that is way better Too.

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Very much.

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So, hi.

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Well, Tell us a little bit about your backstory.

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How did you get to where you are today?

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Well, my way,

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Way, way back story was while I was in college,

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I reconnected with knitting and I had learned in it when

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I was very little,

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but I really hadn't done it very much.

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And I reconnected in college.

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And for a short period of time,

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worked at a yarn shop and deepen the back of my

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mind. I thought,

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Hmm, someday I maybe should do some yarn business,

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but I was in college to get a degree in computer

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science. And I knew that my dad would lose his poor

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mind if I stopped doing computer science after paying for an

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expensive degree.

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Right. And did knitting of all things.

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So I went ahead and went through what I would call

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kind of a traditional career.

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I did some programming,

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which led to computer business consulting.

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I worked for Ernst and young,

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which is one of the biggest accounting firms in the world,

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in their small business department doing consulting for them.

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I became a project manager.

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Ultimately I ran the it department for a phone company and

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during the.com

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downturn, which was back in early 2000,

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our IPO was supposed to happen two days after the crash.

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Oh, no.

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Right, exactly.

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So that totally changed what was happening with the business and

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for lots and lots of reasons that were some good,

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some not so good,

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but for lots of reasons,

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it made sense for me to lay myself off as we

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had to lay off a whole lot of our workforce because

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of the funding issue that went along with that.

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And so I had a year of severance as part of

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that. And that gave me time to kind of think about

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what I wanted to do.

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And I told my husband,

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I said,

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okay, I am going to go to all of the knitting

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shows that I want to go to during this time.

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And he's like,

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great, have a great time.

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See ya.

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The money's still coming in.

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So it's all right.

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Exactly. Yeah.

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He was totally supportive.

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And part way through that time,

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I realized,

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I think this is the time I want to start my

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knitting business.

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And so in late 2000,

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I started what at the time was called knit ability.

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I've since gone through a couple other business names,

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but the business wasn't an ability.

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And I had a business plan that didn't actually come to

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fruition. It went through several transitions.

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And I think that's an important thing to note is people

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get worried about finding the perfect business to start in and

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we can be when we're entrepreneurs.

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And so my business transformed several times over probably the first

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three to four,

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maybe five years.

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And ultimately what I landed on that made me really happy

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was being a knitting instructor.

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And so for the last,

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probably 10 years,

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when people would say,

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what do you do?

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I would say I'm a professional knitting instructor,

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which either gets very strange looks or lots of interesting conversations,

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sometimes both.

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I'm sure.

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Let me stop you here because I think this would be

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interesting for our listeners to hear too,

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the transitions that you were making were based on What they

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were based on finding what was working for me,

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the aspects that I really enjoyed and just experimenting a little

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bit, trying something out and saying,

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huh, that doesn't seem to be working.

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Or, Oh,

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I like that.

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My real transition was I had started out selling product.

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I was designing patterns and selling kits for those patterns.

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So I was primarily selling product,

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but over time as a vendor at a couple of these

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big events that also have lots of classes,

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the event organizer said,

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well, we hear you teach classes.

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And it's like,

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Oh yeah,

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I teach classes.

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And they said,

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well, why haven't you applied?

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And it's like,

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because nobody knows my name.

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I'm a,

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nobody I'm not famous.

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And they said that doesn't necessarily matter.

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Why don't you apply?

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And so I did.

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What I really discovered later was the reason I was asked

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to apply was I was easy to work with.

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And they knew if I was easy to work with as

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a vendor,

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I'd be easy to work with as an instructor.

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And once I was,

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I'll say,

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quote, unquote,

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allowed to instruct and really was invited to instruct,

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I really realized that that's what I loved doing.

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It made me so happy and the other was okay,

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but it just felt more like a slog.

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So it was situational in some ways.

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And then also when you started doing it,

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you saw that,

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that was really what lit you up the teaching end.

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Exactly. Okay.

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And so in part of it was being open,

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being open to other possibilities,

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such a good point and saying,

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Hey, we'll give this a try because it might not have

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worked. It totally could have not worked for me.

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And that would have been okay too.

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Right. That's still a learning experience,

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but this whole point,

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I love that you brought it up in terms of,

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you're not necessarily going to land the best thing for you

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right out of the gate.

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It might've been a situation where you weren't seeing a lot

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of response to your products,

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but you were seeing,

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or your creations,

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I should say because you're knitting,

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but there was so much going on on the teaching side

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could be either or,

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or it could be a combination of what the market response

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is to you.

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And then also what you like to do for your Exactly.

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And what really happened for me is I realized when I

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focused on instruction,

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I was so much more engaged that it actually reflected everything

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into my business accordingly.

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And so my business became more successful almost immediately because I

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was so much more engaged.

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I hadn't realized it until it happened,

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but there was a very direct correlation,

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but I wouldn't have seen it if I hadn't taken the

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chance. Right.

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That's a really interesting point as well.

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Okay. So I didn't mean to sideswipe your story.

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No, that's okay.

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I just wanted to get a little bit more detail there.

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So carry on.

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So I've been a professional netting instructor and was just sharing

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that I've just come back from teaching at an knitting event.

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I still do that,

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but about three years ago,

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I started getting a little restless for lack of a better

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word and realized I wanted to do different things than what

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I had.

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And so I decided I would combine my historical experience in

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the professional business world with my current experience in the crafting

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industry. And so that was when I actually started<inaudible> dot com

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as a consulting business for the craft enthusiast niche.

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And so I still do teach,

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but my primary focus during the non-teaching events kind of time

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is consulting with businesses that are in any of the crafting

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niches, because what I've realized over time and working with a

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lot of folks is that quite honestly,

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we're more the same than we are different.

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The fundamental business issues that a paper crafter has as compared

271
00:10:10,640 --> 00:10:11,690
to a yarn person,

272
00:10:11,690 --> 00:10:14,540
as opposed to a fabric person are really the same.

273
00:10:14,870 --> 00:10:17,600
The fine details are a little bit different,

274
00:10:17,810 --> 00:10:21,260
but the broader ideas and concepts and issues that we're dealing

275
00:10:21,260 --> 00:10:22,550
with are really all the same.

276
00:10:23,000 --> 00:10:28,010
Would you say that in the crafting making industry overall,

277
00:10:28,040 --> 00:10:31,580
the challenges are different though from other types of industries?

278
00:10:31,910 --> 00:10:35,420
Yes. And that's one of the reasons that I pick this

279
00:10:35,420 --> 00:10:37,850
industry is because I've spent so much time in it.

280
00:10:38,360 --> 00:10:41,690
I really understand where it's the same and where it's different.

281
00:10:41,960 --> 00:10:45,230
And one of the biggest places that it's different is that

282
00:10:45,230 --> 00:10:50,750
people believe that it's significantly different and it's not significantly different.

283
00:10:51,020 --> 00:10:55,040
It's only somewhat different that being able to talk in the

284
00:10:55,040 --> 00:10:58,910
language to the CEO or to the owner of the crafting

285
00:10:58,910 --> 00:11:02,240
business, in a language that they really understand and know that

286
00:11:02,240 --> 00:11:06,230
I've been there makes a huge difference in their ability to

287
00:11:06,380 --> 00:11:09,650
accept the advice and actually process the advice and make it

288
00:11:09,650 --> 00:11:10,580
happen. Sure.

289
00:11:10,580 --> 00:11:12,950
Because you can relate because you've had a business in the

290
00:11:12,950 --> 00:11:13,760
industry already,

291
00:11:13,760 --> 00:11:15,140
too. Exactly.

292
00:11:15,170 --> 00:11:17,660
Yeah. So it brings your credibility way up.

293
00:11:18,050 --> 00:11:22,400
Exactly. I love the fact that you combined your corporate expertise

294
00:11:22,430 --> 00:11:23,960
then with your crafting.

295
00:11:24,020 --> 00:11:26,990
And I would suggest to all of our listeners here too,

296
00:11:26,990 --> 00:11:27,980
to think through,

297
00:11:28,220 --> 00:11:30,440
maybe you're currently in a nine to five job,

298
00:11:30,650 --> 00:11:33,380
but what skills do you have there that you might be

299
00:11:33,380 --> 00:11:37,460
able to take elsewhere as you progress or as you start

300
00:11:37,460 --> 00:11:40,340
building something on the side that might turn into a full-time

301
00:11:40,340 --> 00:11:42,350
business around your hobby or your craft,

302
00:11:42,620 --> 00:11:45,170
this is a perfect example that Gwen's talking about and it

303
00:11:45,170 --> 00:11:46,610
makes her different,

304
00:11:46,670 --> 00:11:50,060
right? Because she has those two pieces of now that she

305
00:11:50,060 --> 00:11:52,670
can merge together to support the industry.

306
00:11:52,810 --> 00:11:55,270
So something to think about for everybody,

307
00:11:55,630 --> 00:12:00,310
what other types of challenges do you encounter often within our

308
00:12:00,310 --> 00:12:04,470
industry? The biggest challenge that I see is,

309
00:12:04,530 --> 00:12:06,330
and this is going to sound kind of negative and I

310
00:12:06,330 --> 00:12:07,260
don't mean it to be,

311
00:12:07,260 --> 00:12:11,400
but the biggest challenge is most people get into their crafting

312
00:12:11,490 --> 00:12:13,710
industry in the craft enthusiast niche,

313
00:12:13,740 --> 00:12:16,710
because they're really passionate about the craft,

314
00:12:16,980 --> 00:12:20,310
but they don't always bring good business experience.

315
00:12:20,550 --> 00:12:24,510
And often they can get fairly successful to a point just

316
00:12:24,510 --> 00:12:25,470
on that passion,

317
00:12:25,620 --> 00:12:29,660
just on that drive for whatever aspect they have within the

318
00:12:29,670 --> 00:12:30,570
craft industry,

319
00:12:30,780 --> 00:12:34,440
but to be successful long-term you really have to treat it

320
00:12:34,440 --> 00:12:35,490
like a business.

321
00:12:35,940 --> 00:12:36,840
Yeah. I was just going to say,

322
00:12:36,840 --> 00:12:40,500
I totally agree with you on that because the thing is

323
00:12:40,500 --> 00:12:44,760
with makers and crafters and all they know everything about production

324
00:12:44,760 --> 00:12:45,570
of their product,

325
00:12:45,750 --> 00:12:48,450
the equipment that you need to use and the techniques,

326
00:12:48,450 --> 00:12:50,130
and they've invested in classes,

327
00:12:50,130 --> 00:12:52,740
Gwen, to learn how to do everything.

328
00:12:53,010 --> 00:12:57,390
So they are professionals and experts at creating their product,

329
00:12:57,450 --> 00:12:59,130
the exact yarns to use,

330
00:12:59,190 --> 00:13:00,660
to create a certain result,

331
00:13:00,660 --> 00:13:01,320
et cetera.

332
00:13:01,860 --> 00:13:06,120
Exactly. But they don't need to kick themselves or beat themselves

333
00:13:06,120 --> 00:13:09,300
up for not knowing business they've never needed to before.

334
00:13:09,360 --> 00:13:09,690
It's just,

335
00:13:09,690 --> 00:13:12,930
when you make that flip from it being a hobby into

336
00:13:12,930 --> 00:13:17,310
monetizing into a business that this whole thing about having some

337
00:13:17,310 --> 00:13:19,440
business skills comes up Well,

338
00:13:19,440 --> 00:13:22,470
and the part that's even more surprising for most people is

339
00:13:22,710 --> 00:13:26,940
you can run your business with minimal business skills for often

340
00:13:26,940 --> 00:13:27,750
a year or two,

341
00:13:28,050 --> 00:13:31,770
because most of what you're focusing on is marketing and marketing

342
00:13:31,770 --> 00:13:35,250
is often a lot about the passion and the excitement of

343
00:13:35,370 --> 00:13:37,500
what your product is that you're selling.

344
00:13:37,500 --> 00:13:40,560
Whether the product you're selling is you or the product you're

345
00:13:40,560 --> 00:13:41,790
selling is your ideas,

346
00:13:41,790 --> 00:13:43,980
or you're actually selling a physical product.

347
00:13:44,250 --> 00:13:47,580
But once you want to try and scale that grow,

348
00:13:47,580 --> 00:13:49,530
that make that into an income.

349
00:13:49,530 --> 00:13:51,300
That's a really respectable,

350
00:13:51,300 --> 00:13:53,460
ongoing, steady income.

351
00:13:53,730 --> 00:13:56,220
That's when you really need business skills.

352
00:13:56,490 --> 00:13:57,750
And many times,

353
00:13:57,750 --> 00:13:58,470
like we said,

354
00:13:58,530 --> 00:14:00,210
people don't come in with business skills,

355
00:14:00,420 --> 00:14:02,820
but that's where someone like me can come in and help

356
00:14:02,850 --> 00:14:05,130
and help you figure out where are the places that you

357
00:14:05,130 --> 00:14:05,790
can learn,

358
00:14:05,790 --> 00:14:07,680
where the places that you hire others,

359
00:14:07,920 --> 00:14:10,680
what makes sense for you to still do versus what makes

360
00:14:10,680 --> 00:14:13,980
sense for you to outsource all of those pieces and parts

361
00:14:13,980 --> 00:14:14,790
of the equation.

362
00:14:15,180 --> 00:14:15,630
So when you,

363
00:14:15,630 --> 00:14:17,790
You start looking at a business,

364
00:14:18,030 --> 00:14:18,810
what do you do?

365
00:14:18,810 --> 00:14:19,830
What are your first steps?

366
00:14:19,830 --> 00:14:20,370
When you come in,

367
00:14:20,370 --> 00:14:20,640
let's say,

368
00:14:20,640 --> 00:14:21,450
I hired you.

369
00:14:21,690 --> 00:14:23,520
I'm a jewelry maker.

370
00:14:23,880 --> 00:14:25,860
Okay. And I've started my business.

371
00:14:25,890 --> 00:14:27,660
I've built it up to a certain point.

372
00:14:27,690 --> 00:14:28,080
It's just,

373
00:14:28,080 --> 00:14:31,230
it's not making me enough money where I could quit my

374
00:14:31,230 --> 00:14:32,010
full-time job.

375
00:14:32,010 --> 00:14:33,330
And I really would like it to,

376
00:14:33,360 --> 00:14:34,890
because I want to be home with the kids.

377
00:14:35,370 --> 00:14:36,630
So I want to work out of my house.

378
00:14:36,630 --> 00:14:37,650
There's whatever it is,

379
00:14:37,650 --> 00:14:38,820
whatever the scenario is,

380
00:14:39,090 --> 00:14:41,130
how would you work with somebody like this?

381
00:14:41,790 --> 00:14:43,710
So one of the first things that I talk about is

382
00:14:43,710 --> 00:14:45,960
what really are your goals and objectives?

383
00:14:46,260 --> 00:14:46,710
And people say,

384
00:14:46,740 --> 00:14:47,730
Oh, I want to make a lot of money.

385
00:14:48,090 --> 00:14:51,470
Okay. That's not actually a goal we need to down to

386
00:14:51,470 --> 00:14:54,110
specifics. And so the first thing I spend some time on

387
00:14:54,110 --> 00:14:57,800
is really looking at what are the specifics and are they

388
00:14:57,800 --> 00:14:59,570
realistic or are they not realistic?

389
00:14:59,570 --> 00:15:01,340
Well, I want to make a hundred thousand dollars.

390
00:15:01,340 --> 00:15:02,810
Well, how much have you made so far?

391
00:15:03,020 --> 00:15:04,730
I've made $10,000

392
00:15:04,730 --> 00:15:05,390
last year.

393
00:15:05,480 --> 00:15:09,170
Okay. Growing 10 times in a year is probably not realistic.

394
00:15:09,380 --> 00:15:10,250
Let's look at that.

395
00:15:10,790 --> 00:15:12,260
Let's see what we can achieve.

396
00:15:12,260 --> 00:15:15,410
So I'm kind of a Debbie downer for a lot of

397
00:15:15,410 --> 00:15:18,560
people in people really respect that because I don't just try

398
00:15:18,560 --> 00:15:19,640
to make it all fun.

399
00:15:19,640 --> 00:15:22,790
And it's going to be wonderful because that's really frustrating when

400
00:15:22,790 --> 00:15:23,270
it's not,

401
00:15:23,510 --> 00:15:24,920
but by the same token,

402
00:15:24,920 --> 00:15:25,910
then I'll look and say,

403
00:15:25,940 --> 00:15:28,040
okay, where are we have we had success?

404
00:15:28,310 --> 00:15:29,930
Where do we leverage that success?

405
00:15:29,930 --> 00:15:30,920
Where do we struggle?

406
00:15:30,920 --> 00:15:32,000
Where do we not struggle?

407
00:15:32,180 --> 00:15:34,670
So it ends up being an ongoing conversation,

408
00:15:34,700 --> 00:15:36,950
looking at where are your strengths?

409
00:15:37,190 --> 00:15:38,630
How do we leverage those?

410
00:15:38,900 --> 00:15:40,130
Where are your weaknesses?

411
00:15:40,130 --> 00:15:43,400
What do we need to do to supplement those or build

412
00:15:43,400 --> 00:15:44,450
up around those?

413
00:15:44,750 --> 00:15:47,240
And where are we trying to get to?

414
00:15:47,510 --> 00:15:50,540
Because not everybody wants a million dollar business.

415
00:15:50,780 --> 00:15:51,140
I mean,

416
00:15:51,140 --> 00:15:52,190
you kind of say you do,

417
00:15:52,220 --> 00:15:54,920
but there's a lot of sacrifices that also come with a

418
00:15:54,920 --> 00:15:55,970
million dollar business.

419
00:15:56,410 --> 00:15:58,360
No one necessarily wants to live that life.

420
00:15:58,390 --> 00:16:00,430
If they really understand what that means.

421
00:16:00,700 --> 00:16:03,130
Exactly. It looks great from the outside.

422
00:16:03,640 --> 00:16:06,100
Everybody would love a million dollars just coming in.

423
00:16:06,370 --> 00:16:09,160
But all the things that go around having a million dollar

424
00:16:09,160 --> 00:16:10,090
business is different.

425
00:16:10,630 --> 00:16:11,230
So true.

426
00:16:11,290 --> 00:16:13,810
I kind of equate that also to people who want to

427
00:16:13,810 --> 00:16:15,100
have a shop on main street,

428
00:16:15,100 --> 00:16:16,480
because it sounds so nice,

429
00:16:16,480 --> 00:16:17,320
like at a dinner party.

430
00:16:17,350 --> 00:16:17,650
Oh yeah.

431
00:16:17,680 --> 00:16:19,570
My shop's on central Avenue,

432
00:16:19,870 --> 00:16:20,770
whatever it is.

433
00:16:21,070 --> 00:16:24,040
But the reality is someone's got to be in that shop,

434
00:16:24,280 --> 00:16:25,540
call it 10 to six,

435
00:16:25,780 --> 00:16:26,860
six days a week.

436
00:16:27,070 --> 00:16:28,450
And then you have to have employees.

437
00:16:28,450 --> 00:16:30,250
If it's not going to be you there all the time,

438
00:16:30,250 --> 00:16:31,630
what happens if someone gets sick?

439
00:16:31,690 --> 00:16:35,260
Like the reality is so different than just the image that

440
00:16:35,290 --> 00:16:38,050
people have in their head about something such as a brick

441
00:16:38,050 --> 00:16:38,380
and mortar.

442
00:16:39,010 --> 00:16:41,800
Exactly. One of my favorites is when someone's comes up to

443
00:16:41,800 --> 00:16:42,310
me and says,

444
00:16:42,400 --> 00:16:43,660
I'd love to own a yarn shop.

445
00:16:43,660 --> 00:16:43,960
I mean,

446
00:16:43,960 --> 00:16:45,640
I get to knit all the time and it's like,

447
00:16:45,760 --> 00:16:47,800
if you want to never knit again,

448
00:16:47,830 --> 00:16:48,730
own a yarn shop.

449
00:16:49,990 --> 00:16:53,590
Yeah. Because you don't actually have time to do that.

450
00:16:53,890 --> 00:16:57,070
That completely changes your relationship with your hobby,

451
00:16:57,130 --> 00:16:59,230
which I think is a really important thing for people to

452
00:16:59,230 --> 00:17:02,290
realize you may still love what was your hobby,

453
00:17:02,500 --> 00:17:04,060
but it is no longer your hobby.

454
00:17:04,270 --> 00:17:06,430
You will have a different relationship with it.

455
00:17:06,700 --> 00:17:08,020
It doesn't mean you'll hate it,

456
00:17:08,140 --> 00:17:10,450
but it doesn't mean that it's going to be the same.

457
00:17:10,480 --> 00:17:12,130
It's going to have a different relationship.

458
00:17:12,610 --> 00:17:13,570
I love that quote,

459
00:17:13,900 --> 00:17:14,980
it's turned into a quote.

460
00:17:14,980 --> 00:17:18,400
Did you know that Gwen changes your relationship with your hobby

461
00:17:18,400 --> 00:17:19,570
and it couldn't be more true?

462
00:17:20,050 --> 00:17:21,250
Yeah, absolutely.

463
00:17:21,280 --> 00:17:21,580
I mean,

464
00:17:21,580 --> 00:17:22,720
you've gone through it as well,

465
00:17:22,870 --> 00:17:23,800
right? Oh yeah.

466
00:17:24,100 --> 00:17:24,370
All right.

467
00:17:24,370 --> 00:17:27,880
So you go in and you define what the goals and

468
00:17:27,880 --> 00:17:28,570
objectives are,

469
00:17:28,570 --> 00:17:31,120
true goals and objectives for your customer.

470
00:17:31,120 --> 00:17:33,370
And then you figure out where they've been successful,

471
00:17:33,550 --> 00:17:36,700
where they've kind of not met what their expectations are,

472
00:17:36,730 --> 00:17:37,750
where their wishes are,

473
00:17:37,750 --> 00:17:38,350
all of that,

474
00:17:38,350 --> 00:17:39,100
then what happens.

475
00:17:39,610 --> 00:17:41,980
And so then we start making a plan and we look

476
00:17:41,980 --> 00:17:44,980
at what is the most critical next step.

477
00:17:45,250 --> 00:17:48,880
And because I've worked with so many businesses across so many

478
00:17:48,900 --> 00:17:51,270
industries, I'm able to look and say,

479
00:17:51,330 --> 00:17:52,710
you may think it's this,

480
00:17:52,800 --> 00:17:53,730
but quite honestly,

481
00:17:53,730 --> 00:17:54,210
it's that.

482
00:17:54,480 --> 00:17:58,260
And we're going to work on this particular aspect first and

483
00:17:58,320 --> 00:18:00,090
it varies for every business.

484
00:18:00,090 --> 00:18:04,440
So there's not necessarily an absolute answer that we're always going

485
00:18:04,440 --> 00:18:06,060
to do this one thing first,

486
00:18:06,420 --> 00:18:09,450
other than having the conversation of where are you,

487
00:18:09,540 --> 00:18:12,630
where are you today getting that kind of data and where

488
00:18:12,630 --> 00:18:13,740
do you want to go?

489
00:18:14,070 --> 00:18:16,140
Those are the only things that I can guarantee I do

490
00:18:16,140 --> 00:18:16,860
the first time.

491
00:18:17,070 --> 00:18:18,720
Once we've got that information,

492
00:18:18,780 --> 00:18:22,620
then making the decision together with my person that I'm working

493
00:18:22,620 --> 00:18:23,910
with with my entrepreneur.

494
00:18:24,090 --> 00:18:27,180
It looks very different with each different company that I work

495
00:18:27,180 --> 00:18:31,140
with. I have several people that technically from the outside look

496
00:18:31,140 --> 00:18:32,070
exactly the same,

497
00:18:32,070 --> 00:18:34,650
but what I'm doing with each of them is very,

498
00:18:34,650 --> 00:18:37,230
very different because of their personality,

499
00:18:37,230 --> 00:18:38,160
their strengths,

500
00:18:38,250 --> 00:18:39,870
the details within their business,

501
00:18:39,870 --> 00:18:43,790
all of those things Have clients throughout the whole country.

502
00:18:44,210 --> 00:18:44,720
I do.

503
00:18:45,140 --> 00:18:46,700
Would you say,

504
00:18:46,760 --> 00:18:47,600
I'm not setting you up.

505
00:18:47,600 --> 00:18:48,770
I'm just very curious,

506
00:18:48,800 --> 00:18:53,660
similar industry in different parts of the country because they live

507
00:18:53,660 --> 00:18:54,830
in a different place.

508
00:18:54,980 --> 00:18:57,950
Their audience might be different that their business needs to look

509
00:18:57,950 --> 00:19:02,270
different. In some cases like I work with people throughout the

510
00:19:02,270 --> 00:19:03,470
entire supply chain.

511
00:19:03,470 --> 00:19:07,220
So I actually work with manufacturers and distributors and wholesalers and

512
00:19:07,220 --> 00:19:09,440
retailers and designers and teachers.

513
00:19:09,440 --> 00:19:11,780
So all of those have different requirements.

514
00:19:11,990 --> 00:19:12,920
But for example,

515
00:19:12,920 --> 00:19:14,510
thinking of the retailer business,

516
00:19:14,510 --> 00:19:15,710
because that's a business,

517
00:19:15,710 --> 00:19:17,180
most of us can kind of imagine,

518
00:19:17,180 --> 00:19:19,100
even if it hasn't been our business,

519
00:19:19,310 --> 00:19:21,230
depending on where your shop is,

520
00:19:21,380 --> 00:19:23,540
like your example of being on main street,

521
00:19:23,750 --> 00:19:25,880
main street could be a great shop,

522
00:19:26,210 --> 00:19:28,550
but do you have enough traffic on main street?

523
00:19:28,880 --> 00:19:32,930
And is your traffic mostly local traffic or is your traffic

524
00:19:32,930 --> 00:19:34,580
mostly tourist traffic,

525
00:19:34,610 --> 00:19:37,520
right? Depending on what your main street happens to be.

526
00:19:37,760 --> 00:19:42,320
And so that changes the approach based on what kind of

527
00:19:42,320 --> 00:19:44,960
traffic you're having as just one example.

528
00:19:45,200 --> 00:19:47,120
And so even though they may be very,

529
00:19:47,120 --> 00:19:48,560
very similar businesses,

530
00:19:48,710 --> 00:19:51,110
just knowing who their customer is,

531
00:19:51,110 --> 00:19:55,460
whether they're mostly local or they're mostly transient because they're tourists

532
00:19:55,490 --> 00:19:57,140
completely changes the answer,

533
00:19:57,170 --> 00:19:58,130
too many questions.

534
00:19:58,790 --> 00:19:59,300
Got it.

535
00:19:59,450 --> 00:20:03,620
I think so often that people will see another person in

536
00:20:03,620 --> 00:20:05,690
their niche being successful,

537
00:20:05,690 --> 00:20:08,690
maybe because they've interacted with them in a Facebook group,

538
00:20:08,720 --> 00:20:11,750
or they've just been scoping out competitors,

539
00:20:11,750 --> 00:20:13,970
websites online and learning about people.

540
00:20:14,210 --> 00:20:17,270
And then they try to mimic exactly what that other person

541
00:20:17,270 --> 00:20:20,270
is doing and then are disappointed if they don't get the

542
00:20:20,270 --> 00:20:20,870
results that,

543
00:20:20,870 --> 00:20:22,040
that other person's getting.

544
00:20:22,610 --> 00:20:25,220
Absolutely. And the challenge with any of this.

545
00:20:25,220 --> 00:20:29,030
And we've gotten so deep into what I call compare itis,

546
00:20:29,060 --> 00:20:33,230
because it's so easy to compare ourselves because now we have

547
00:20:33,230 --> 00:20:36,980
Facebook and Twitter and Instagram and all of those things.

548
00:20:37,190 --> 00:20:39,640
First, the things that are going on social media,

549
00:20:39,690 --> 00:20:43,340
people have any inkling at all is just their very best.

550
00:20:43,490 --> 00:20:44,060
It's not,

551
00:20:44,060 --> 00:20:45,230
what's really happening.

552
00:20:45,230 --> 00:20:47,150
It's not a hundred percent of the story,

553
00:20:47,350 --> 00:20:49,960
but the other side is you don't know where they are

554
00:20:50,020 --> 00:20:51,100
in their story.

555
00:20:51,310 --> 00:20:54,850
Are they actually a fairly new business or are they in

556
00:20:54,850 --> 00:20:57,160
fact, the business that's been around for 10 or 12 or

557
00:20:57,160 --> 00:20:58,090
15 years.

558
00:20:58,330 --> 00:21:00,820
And even if they've only are a fairly new business,

559
00:21:00,850 --> 00:21:02,440
is this their first business,

560
00:21:02,590 --> 00:21:03,700
their second business,

561
00:21:03,730 --> 00:21:04,900
their fifth business,

562
00:21:05,200 --> 00:21:07,120
all of those play into the factor.

563
00:21:07,120 --> 00:21:10,510
And so many times we're comparing our first or second chapter

564
00:21:10,690 --> 00:21:14,320
in our business story to someone else's chapter 20.

565
00:21:14,620 --> 00:21:16,810
And that's not a really good comparison.

566
00:21:16,840 --> 00:21:20,170
And so we really need to focus on our own journey

567
00:21:20,200 --> 00:21:22,180
because our journey is going to be different.

568
00:21:22,180 --> 00:21:23,680
And if it's about us,

569
00:21:23,740 --> 00:21:26,530
we're going to be really much more successful than if we're

570
00:21:26,530 --> 00:21:28,930
trying to match someone else's journey,

571
00:21:28,960 --> 00:21:31,960
because there's no telling all of the backstory that goes with

572
00:21:31,960 --> 00:21:32,620
their journey,

573
00:21:33,060 --> 00:21:36,480
Right? Because I think as a listener who might be somewhere

574
00:21:36,480 --> 00:21:37,320
along the way,

575
00:21:37,470 --> 00:21:38,250
they're thinking,

576
00:21:38,280 --> 00:21:40,680
Oh, I just don't have what it takes then,

577
00:21:40,980 --> 00:21:43,440
because I'm not able to be doing what someone else is

578
00:21:43,440 --> 00:21:46,890
doing without the understanding that there's a lot more experience that

579
00:21:46,890 --> 00:21:48,060
that other person has,

580
00:21:48,090 --> 00:21:50,220
or the situation is totally different.

581
00:21:50,550 --> 00:21:53,520
So we get into these mind games with ourselves and then

582
00:21:53,700 --> 00:21:55,620
that's when people derail and just decide,

583
00:21:55,620 --> 00:21:56,880
they're not doing it anymore,

584
00:21:56,880 --> 00:22:00,330
which is so sad because dreams get crushed that way.

585
00:22:00,930 --> 00:22:04,290
Exactly. And the thing that you have,

586
00:22:04,290 --> 00:22:05,130
that's unique,

587
00:22:05,190 --> 00:22:09,060
maybe the thing that the industry needs and no one's going

588
00:22:09,060 --> 00:22:09,900
to match you.

589
00:22:10,200 --> 00:22:12,240
And that's the part that's really powerful.

590
00:22:12,360 --> 00:22:14,670
Right? And we miss that sometimes.

591
00:22:15,000 --> 00:22:16,980
And I'll use myself as an example.

592
00:22:17,160 --> 00:22:22,170
There's not very many people actually doing consulting in this niche,

593
00:22:22,410 --> 00:22:24,210
but that doesn't mean it doesn't need it.

594
00:22:24,300 --> 00:22:26,160
It doesn't mean that that's not going to work.

595
00:22:26,460 --> 00:22:29,100
And so that's one of those kinds of examples,

596
00:22:29,100 --> 00:22:31,020
but I have a special combination.

597
00:22:31,260 --> 00:22:32,520
And if I didn't use it well,

598
00:22:32,520 --> 00:22:33,570
that would be a loss.

599
00:22:34,470 --> 00:22:35,880
Completely agree with you there.

600
00:22:36,270 --> 00:22:40,110
I was scoping out your website in preparation for our conversation,

601
00:22:40,110 --> 00:22:41,580
just looking at some other things.

602
00:22:41,820 --> 00:22:44,940
And one of the things that you mentioned there is accountability.

603
00:22:45,720 --> 00:22:49,830
Yes. What are you seeing about accountability within our industry?

604
00:22:50,340 --> 00:22:54,540
So accountability is a huge thing because if you have not

605
00:22:54,540 --> 00:22:59,550
worked for yourself before you don't realize how accountable you are

606
00:22:59,550 --> 00:23:00,750
to other people,

607
00:23:01,110 --> 00:23:03,030
when you work for yourself,

608
00:23:03,090 --> 00:23:05,550
no one is making sure that you arrived at work on

609
00:23:05,550 --> 00:23:08,730
time. No one is making sure that you get certain things

610
00:23:08,730 --> 00:23:11,910
done. No one is checking up on you.

611
00:23:12,150 --> 00:23:17,280
And very few people are actually as self-driven and motivated as

612
00:23:17,280 --> 00:23:18,150
they think they are,

613
00:23:18,390 --> 00:23:21,420
because they've done well in other environments and other businesses and

614
00:23:21,420 --> 00:23:21,870
people say,

615
00:23:21,900 --> 00:23:24,480
Oh, you're so driven and you get so much done and

616
00:23:24,510 --> 00:23:25,860
you do all of these things.

617
00:23:25,860 --> 00:23:30,570
And it's because there is some other outside influence that's helping

618
00:23:30,570 --> 00:23:31,560
push you along.

619
00:23:31,770 --> 00:23:33,930
Now, that's not to say that you aren't self-driven and you

620
00:23:33,930 --> 00:23:34,650
aren't motivated.

621
00:23:34,650 --> 00:23:35,700
And you aren't all those things,

622
00:23:35,940 --> 00:23:37,710
but for even myself.

623
00:23:37,710 --> 00:23:40,230
So we're going to do a little true confession right now,

624
00:23:40,440 --> 00:23:41,670
even for myself.

625
00:23:41,700 --> 00:23:43,140
I know that it's a challenge.

626
00:23:43,440 --> 00:23:47,960
I need to have my own because although the world sees

627
00:23:47,960 --> 00:23:50,930
me as someone who's very motivated and very driven.

628
00:23:51,140 --> 00:23:54,950
I know that if I don't actually have to justify my

629
00:23:54,950 --> 00:23:58,730
week to somebody that it often isn't as productive as it

630
00:23:58,730 --> 00:23:59,480
could have been.

631
00:23:59,930 --> 00:24:02,900
And so that's one of the powers of accountability is it

632
00:24:02,900 --> 00:24:06,680
allows you to make sure that you are accountable to somebody

633
00:24:06,710 --> 00:24:08,210
outside of yourself,

634
00:24:08,240 --> 00:24:11,600
because we are really good at making excuses for ourselves.

635
00:24:11,840 --> 00:24:12,920
No matter who you are.

636
00:24:12,920 --> 00:24:13,430
I know you're saying,

637
00:24:13,460 --> 00:24:13,790
Oh no,

638
00:24:13,790 --> 00:24:14,360
I would never.

639
00:24:14,360 --> 00:24:15,290
Yeah, no,

640
00:24:15,290 --> 00:24:16,250
we often do.

641
00:24:16,250 --> 00:24:18,440
And often we don't even see that we're doing it.

642
00:24:18,710 --> 00:24:19,880
And so just saying,

643
00:24:19,940 --> 00:24:22,040
these are the things that I'm going to get done this

644
00:24:22,040 --> 00:24:24,530
week. And then having to say to somebody,

645
00:24:24,560 --> 00:24:28,040
gosh, I only got three of these four really critical things

646
00:24:28,040 --> 00:24:29,990
done helps you be aware of,

647
00:24:30,110 --> 00:24:33,950
Oh, maybe I wasn't doing quite all that I could do.

648
00:24:34,190 --> 00:24:37,490
Maybe I got too distracted or it might be,

649
00:24:37,520 --> 00:24:40,250
yeah, I really had some true emergencies come up that I

650
00:24:40,250 --> 00:24:41,270
needed to deal with.

651
00:24:41,540 --> 00:24:44,510
My accountability partner just emailed me before you.

652
00:24:44,510 --> 00:24:46,550
And I got on this call and said,

653
00:24:46,610 --> 00:24:48,920
I'm going to have to go out of town for the

654
00:24:48,920 --> 00:24:51,980
week because we're going to have to put my grandmother in

655
00:24:52,040 --> 00:24:53,030
long-term care,

656
00:24:53,030 --> 00:24:55,100
probably an Alzheimer's facility.

657
00:24:55,340 --> 00:24:56,480
We need to look at this.

658
00:24:56,480 --> 00:24:57,770
It's becoming a big thing.

659
00:24:57,800 --> 00:24:59,690
Okay. That's a real emergency,

660
00:24:59,720 --> 00:25:03,440
but that's changing everything that's happening with her business because she

661
00:25:03,440 --> 00:25:05,180
is too and entrepreneur,

662
00:25:05,420 --> 00:25:07,550
but we often will let little things like,

663
00:25:07,550 --> 00:25:10,940
well, I really need to get the laundry done right now

664
00:25:11,210 --> 00:25:12,470
during your Workday.

665
00:25:12,530 --> 00:25:13,580
Did she really?

666
00:25:14,590 --> 00:25:15,490
Right? And you know,

667
00:25:15,490 --> 00:25:18,490
when most of those things come up is when you're going

668
00:25:18,490 --> 00:25:21,520
to start doing something that you're uncomfortable with,

669
00:25:21,550 --> 00:25:22,750
or you don't like doing,

670
00:25:23,050 --> 00:25:27,580
and that's exactly what you need to do to move forward.

671
00:25:27,940 --> 00:25:31,540
Exactly. It is very easy for us to come up with

672
00:25:31,600 --> 00:25:33,640
valuable procrastination is,

673
00:25:34,240 --> 00:25:34,870
Oh my gosh,

674
00:25:34,900 --> 00:25:35,590
I do that.

675
00:25:35,740 --> 00:25:36,070
You know what?

676
00:25:36,070 --> 00:25:36,880
I've started doing.

677
00:25:37,180 --> 00:25:38,680
One of the things that I,

678
00:25:38,710 --> 00:25:40,480
it's just not my favorite thing to do.

679
00:25:40,480 --> 00:25:44,920
I do weekly emails to our listeners about the podcast.

680
00:25:45,010 --> 00:25:48,190
And it comes at like the very end of all the

681
00:25:48,190 --> 00:25:48,760
other things.

682
00:25:48,760 --> 00:25:48,940
I mean,

683
00:25:48,940 --> 00:25:53,710
there's so many different steps for the podcast and I've now

684
00:25:53,740 --> 00:25:56,710
looked at the show so many times I've reviewed the final

685
00:25:56,710 --> 00:25:57,580
edit of the show,

686
00:25:57,580 --> 00:25:58,450
Instagram posts,

687
00:25:58,450 --> 00:25:59,560
like all this stuff.

688
00:25:59,800 --> 00:26:01,600
It's just that last little thing.

689
00:26:01,930 --> 00:26:03,970
And I'm so tired by the end.

690
00:26:04,150 --> 00:26:05,650
Wording is hard for me.

691
00:26:05,680 --> 00:26:07,690
It doesn't take long if I just sit down and do

692
00:26:07,690 --> 00:26:10,900
it, but that's a point almost every single time.

693
00:26:10,900 --> 00:26:11,470
I'm like,

694
00:26:12,100 --> 00:26:15,700
I think I need some popcorn or maybe go to the

695
00:26:15,700 --> 00:26:18,380
bathroom or I got to go see how my assistants do

696
00:26:18,380 --> 00:26:19,810
it, whatever it is.

697
00:26:20,050 --> 00:26:22,480
But I know that that's a weak point for myself.

698
00:26:22,480 --> 00:26:23,950
So I stopped myself and I'm like,

699
00:26:23,950 --> 00:26:25,780
Sue, you can do that.

700
00:26:26,140 --> 00:26:30,040
After this email is written exactly the emails only like the

701
00:26:30,040 --> 00:26:32,620
template email four or five sentences.

702
00:26:32,620 --> 00:26:35,620
It's just a reminder to just a trigger for people to

703
00:26:35,620 --> 00:26:39,160
understand and to decide if they need to watch this episode

704
00:26:39,160 --> 00:26:40,690
exactly right then.

705
00:26:41,230 --> 00:26:42,400
But it's just,

706
00:26:42,430 --> 00:26:44,640
I want fun words and good words and people to be

707
00:26:44,640 --> 00:26:45,270
interested in.

708
00:26:45,270 --> 00:26:46,800
It's always a challenge to me.

709
00:26:47,630 --> 00:26:48,470
Perfect example,

710
00:26:48,470 --> 00:26:51,470
because people often think that that's only when it's big things.

711
00:26:51,470 --> 00:26:52,880
It doesn't have to be a big thing.

712
00:26:52,880 --> 00:26:53,810
It can be a tiny thing.

713
00:26:53,810 --> 00:26:54,410
Like you said,

714
00:26:54,410 --> 00:26:57,440
this email is not this big giant three hour project.

715
00:26:57,440 --> 00:26:58,640
It's 10 minute project,

716
00:26:58,910 --> 00:27:00,320
but we can still do that.

717
00:27:00,320 --> 00:27:01,520
And if we do it enough,

718
00:27:01,580 --> 00:27:04,940
we realize that we've missed some things that we really should

719
00:27:04,970 --> 00:27:09,080
do. And for many of us being accountable to ourselves is

720
00:27:09,080 --> 00:27:09,800
not enough.

721
00:27:10,040 --> 00:27:12,500
So long as we're accountable to somebody else,

722
00:27:12,770 --> 00:27:13,640
we get it done.

723
00:27:13,970 --> 00:27:16,010
And it's probably one of the reasons you get your email

724
00:27:16,010 --> 00:27:17,630
done is you're accountable to your listeners.

725
00:27:18,290 --> 00:27:18,950
There you go.

726
00:27:18,980 --> 00:27:19,550
Well, yeah,

727
00:27:19,580 --> 00:27:21,980
cause I know it has to go out exactly.

728
00:27:22,250 --> 00:27:22,640
They're going to,

729
00:27:22,640 --> 00:27:23,600
to see it's missing.

730
00:27:23,600 --> 00:27:25,310
If it's not because people respond to me,

731
00:27:25,310 --> 00:27:25,700
et cetera,

732
00:27:25,700 --> 00:27:26,240
et cetera.

733
00:27:26,660 --> 00:27:30,320
Exactly. Gwen has such a wealth of information and we are

734
00:27:30,320 --> 00:27:33,290
going to hear more from her right after a word from

735
00:27:33,290 --> 00:27:33,980
our sponsor.

736
00:27:35,270 --> 00:27:36,980
This podcast is made possible.

737
00:27:37,010 --> 00:27:39,500
Thanks to the support at the ribbon print company,

738
00:27:39,680 --> 00:27:43,190
create custom ribbons right in your store or craft studio in

739
00:27:43,190 --> 00:27:46,220
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740
00:27:46,220 --> 00:27:47,270
for more information.

741
00:27:48,470 --> 00:27:51,500
So where do we find accountability partners?

742
00:27:51,890 --> 00:27:52,610
How do you do that?

743
00:27:52,850 --> 00:27:53,570
So accountable,

744
00:27:53,630 --> 00:27:57,500
The partners are both easy and challenging at the same time.

745
00:27:57,860 --> 00:28:01,460
And accountability partner can easily be someone else in the industry

746
00:28:01,460 --> 00:28:02,210
that you've met,

747
00:28:02,210 --> 00:28:03,830
that you've made a relationship with.

748
00:28:03,890 --> 00:28:04,790
And to say,

749
00:28:04,910 --> 00:28:06,470
I want to be your accountability partner.

750
00:28:06,680 --> 00:28:08,060
This is something that I want to do.

751
00:28:08,300 --> 00:28:09,440
And that we're going to check in.

752
00:28:09,530 --> 00:28:12,350
And part of it is that you actually set a time

753
00:28:12,560 --> 00:28:16,280
every week to check in and to go over the list

754
00:28:16,280 --> 00:28:18,500
of things that you wanted to do the previous week.

755
00:28:18,500 --> 00:28:19,280
How did you do,

756
00:28:19,520 --> 00:28:21,530
what are the things you're going to do this upcoming week?

757
00:28:21,860 --> 00:28:25,040
And for the things that didn't go well to do some

758
00:28:25,070 --> 00:28:27,410
debriefing, to figure out what happened,

759
00:28:27,590 --> 00:28:28,580
what didn't go well.

760
00:28:29,000 --> 00:28:30,770
So you're also business growth,

761
00:28:31,010 --> 00:28:32,540
accountability, people too.

762
00:28:32,780 --> 00:28:35,870
Exactly. Now some folks don't necessarily do that,

763
00:28:35,870 --> 00:28:37,520
but I really feel like if you're going to invest the

764
00:28:37,520 --> 00:28:40,040
time, you might as well find someone that will do that

765
00:28:40,040 --> 00:28:40,400
with you.

766
00:28:40,460 --> 00:28:41,330
And so people say,

767
00:28:41,390 --> 00:28:43,700
Oh, so you have to find someone that has more experience.

768
00:28:44,030 --> 00:28:47,030
No, because you're going to do the same thing for them.

769
00:28:47,360 --> 00:28:51,710
And so finding someone that's at similar levels back to compare

770
00:28:51,710 --> 00:28:52,670
itis, right?

771
00:28:52,670 --> 00:28:54,230
We talked about that earlier.

772
00:28:54,440 --> 00:28:57,770
If you've got someone who's way more experienced than you,

773
00:28:57,890 --> 00:29:01,100
you always feel like you're inadequate and that's not healthy.

774
00:29:01,280 --> 00:29:04,100
Okay. So look for someone who's at a similar level,

775
00:29:04,100 --> 00:29:05,480
they don't have to be at the exact same level,

776
00:29:05,480 --> 00:29:06,530
but a similar level.

777
00:29:06,740 --> 00:29:09,470
And it doesn't necessarily have to be in your exact same

778
00:29:09,470 --> 00:29:13,130
business. My accountability partner does business consulting,

779
00:29:13,430 --> 00:29:17,840
but she does it for female online businesses who offer online

780
00:29:17,840 --> 00:29:19,700
courses and membership sites.

781
00:29:19,910 --> 00:29:22,490
So she has a different demographic than I have.

782
00:29:22,730 --> 00:29:23,750
And so that's okay.

783
00:29:23,750 --> 00:29:26,270
And she's doing a little bit different type of work than

784
00:29:26,270 --> 00:29:26,930
what I'm doing.

785
00:29:27,020 --> 00:29:27,950
That's okay too.

786
00:29:28,280 --> 00:29:31,820
But we're at a similar level of business experience and business

787
00:29:31,820 --> 00:29:36,230
understanding. And so sometimes I help her and sometimes she helps

788
00:29:36,230 --> 00:29:39,140
me and sometimes we just give the list and we call

789
00:29:39,140 --> 00:29:39,560
it good.

790
00:29:39,710 --> 00:29:40,850
It goes back and forth.

791
00:29:41,140 --> 00:29:44,440
But this is also the challenge because not everybody that you

792
00:29:44,440 --> 00:29:46,960
think is going to be a good accountability partner is going

793
00:29:46,960 --> 00:29:49,090
to be a good accountability partner because,

794
00:29:49,150 --> 00:29:51,190
Oh, I'm sorry I had something come up.

795
00:29:51,310 --> 00:29:52,720
Oh, I can't do it this time.

796
00:29:52,930 --> 00:29:53,740
That's not good.

797
00:29:53,740 --> 00:29:56,800
You want to be able to really commit to one another

798
00:29:56,830 --> 00:29:59,590
on an ongoing basis and rarely miss,

799
00:29:59,590 --> 00:30:02,080
because it really does make a difference to be consistent.

800
00:30:02,490 --> 00:30:07,440
Right? You have to prioritize that your accountability partner call is

801
00:30:07,440 --> 00:30:10,740
top of the list for whenever it's scheduled with random reasons.

802
00:30:10,740 --> 00:30:12,210
Why, of course it might not happen.

803
00:30:12,660 --> 00:30:16,050
Most cases looking to reschedule when those kinds of things happen.

804
00:30:16,350 --> 00:30:17,820
And so that becomes a big deal,

805
00:30:17,820 --> 00:30:19,470
but sometimes you can't find that.

806
00:30:19,470 --> 00:30:20,340
And if you can't,

807
00:30:20,370 --> 00:30:21,510
you can pay for that.

808
00:30:21,630 --> 00:30:24,480
That's the type of a service that people will pay for

809
00:30:24,510 --> 00:30:27,780
where they actually work with a business consultant and part of

810
00:30:27,810 --> 00:30:29,850
what they do is hold them accountable.

811
00:30:30,060 --> 00:30:31,020
So do you do that?

812
00:30:31,200 --> 00:30:32,610
Is that how you work as well?

813
00:30:32,880 --> 00:30:35,490
That's part of what I offer when I'm working with any

814
00:30:35,490 --> 00:30:36,270
of my clients,

815
00:30:36,510 --> 00:30:39,780
I actually send out a weekly accountability email.

816
00:30:40,170 --> 00:30:43,020
That's one of my pieces is they get an email that

817
00:30:43,020 --> 00:30:45,270
comes from me that says it usually has a little bit

818
00:30:45,270 --> 00:30:46,350
of another blurb in it.

819
00:30:46,620 --> 00:30:48,000
That basically it says,

820
00:30:48,270 --> 00:30:49,680
what did you do last week?

821
00:30:49,830 --> 00:30:51,150
What are you going to do this week?

822
00:30:51,480 --> 00:30:52,050
And that's it,

823
00:30:52,470 --> 00:30:55,800
that's all it's really designed for because I check it.

824
00:30:55,860 --> 00:30:56,640
I look at it.

825
00:30:56,640 --> 00:30:59,040
I don't respond to every single solitary time,

826
00:30:59,280 --> 00:31:00,570
but I do follow up.

827
00:31:00,600 --> 00:31:02,250
And if people have done well,

828
00:31:02,250 --> 00:31:03,900
I try to congratulate them.

829
00:31:04,140 --> 00:31:07,050
If they're struggling and I see them struggling consistently,

830
00:31:07,050 --> 00:31:10,620
then that becomes a topic that we discuss and it guides

831
00:31:10,620 --> 00:31:12,300
our conversation going forward.

832
00:31:12,720 --> 00:31:15,060
Yeah. I think accountability is a big deal.

833
00:31:15,060 --> 00:31:18,360
I'm pretty good at holding myself accountable and following through.

834
00:31:18,600 --> 00:31:22,710
But I have found having other people to be accountable to

835
00:31:22,710 --> 00:31:23,520
at this point,

836
00:31:23,520 --> 00:31:23,790
for me,

837
00:31:23,790 --> 00:31:24,720
it's a high level.

838
00:31:24,720 --> 00:31:27,270
Mastermind makes me do those things.

839
00:31:27,480 --> 00:31:28,620
I might've gotten to it,

840
00:31:28,740 --> 00:31:30,570
but I might not get to it as fast as I

841
00:31:30,570 --> 00:31:31,740
really should be.

842
00:31:31,980 --> 00:31:36,120
I think the other thing for our listeners is if you're

843
00:31:36,120 --> 00:31:36,810
working at home,

844
00:31:36,810 --> 00:31:38,070
it can be kind of lonely.

845
00:31:38,250 --> 00:31:42,150
So being able to have somebody in the same spot where

846
00:31:42,150 --> 00:31:43,050
you can talk,

847
00:31:43,080 --> 00:31:45,990
you don't just feel like you're on this deserted Island all

848
00:31:45,990 --> 00:31:46,680
by yourself,

849
00:31:46,710 --> 00:31:49,050
trying to build your business Exactly.

850
00:31:49,260 --> 00:31:50,760
With my accountability partner,

851
00:31:50,790 --> 00:31:53,820
the accountability piece of it doesn't take very long,

852
00:31:53,820 --> 00:31:57,150
but we usually end up chatting for often about an hour

853
00:31:57,240 --> 00:32:01,860
total because either we're dealing with issues or it's just kind

854
00:32:01,860 --> 00:32:03,480
of talking about business in general,

855
00:32:03,480 --> 00:32:07,350
because sometimes you just need to vent and get it out.

856
00:32:07,590 --> 00:32:10,500
Right. And that allows that to happen as well.

857
00:32:10,740 --> 00:32:11,490
And as you said,

858
00:32:11,520 --> 00:32:12,330
it can be very,

859
00:32:12,330 --> 00:32:16,140
very lonely and it helps get you remembering that there is

860
00:32:16,140 --> 00:32:17,130
a bigger world out there.

861
00:32:17,490 --> 00:32:19,650
So I'm thinking accountability partners,

862
00:32:19,710 --> 00:32:22,890
other ideas would be if you're in Facebook groups and have

863
00:32:22,890 --> 00:32:24,570
relationships with certain people,

864
00:32:24,600 --> 00:32:28,440
talk with them on the side about possibly being accountability partners,

865
00:32:28,470 --> 00:32:30,450
perhaps in your local networking events,

866
00:32:30,450 --> 00:32:33,630
whether it's a chamber or BNI or some other group,

867
00:32:33,900 --> 00:32:36,090
you might be able to find somebody there.

868
00:32:36,210 --> 00:32:38,220
And as Gwen is saying,

869
00:32:38,310 --> 00:32:40,430
you might not it on the first one.

870
00:32:40,520 --> 00:32:42,170
And if it's not working,

871
00:32:42,290 --> 00:32:43,040
that's all right.

872
00:32:43,220 --> 00:32:44,330
Try somebody else.

873
00:32:44,590 --> 00:32:47,800
Exactly. And don't be afraid to kind of do multiple things.

874
00:32:48,040 --> 00:32:49,480
I have a mastermind group,

875
00:32:49,510 --> 00:32:52,540
but we only meet once a month and that's not quite

876
00:32:52,540 --> 00:32:54,490
accountable enough for me.

877
00:32:54,730 --> 00:32:56,140
So they do hold me accountable,

878
00:32:56,140 --> 00:32:58,480
but it's not quite what I was looking for in the

879
00:32:58,480 --> 00:32:59,500
big scheme of things.

880
00:32:59,710 --> 00:33:02,470
I had another group of friends and there was actually a

881
00:33:02,500 --> 00:33:04,600
group like five or six of us that kind of do

882
00:33:04,600 --> 00:33:06,580
accountability together in a round Robin.

883
00:33:06,580 --> 00:33:07,810
So sort of mastermind,

884
00:33:08,020 --> 00:33:09,280
but more accountability.

885
00:33:09,520 --> 00:33:12,760
But my discovery was my business level was higher than their

886
00:33:12,760 --> 00:33:13,570
business level.

887
00:33:13,840 --> 00:33:17,410
And I felt like I was always giving really great advice,

888
00:33:17,440 --> 00:33:19,060
but I wasn't ever getting any back.

889
00:33:19,090 --> 00:33:20,500
And so that was okay.

890
00:33:20,530 --> 00:33:22,180
It doesn't mean that I'm not friends with them that I

891
00:33:22,180 --> 00:33:24,010
don't like them because I absolutely do.

892
00:33:24,280 --> 00:33:26,650
But it wasn't where a good investment of my time.

893
00:33:26,860 --> 00:33:28,270
My current accountability partner,

894
00:33:28,270 --> 00:33:30,940
I actually found as someone who took the same training that

895
00:33:30,940 --> 00:33:31,660
I was taking.

896
00:33:31,990 --> 00:33:34,210
And so we were fellow students together.

897
00:33:34,450 --> 00:33:37,120
That's how we found one another and we found the bond

898
00:33:37,120 --> 00:33:37,930
and it was great.

899
00:33:37,930 --> 00:33:40,390
So, and events like where you and I met Sue at

900
00:33:40,390 --> 00:33:42,250
creative nation trade show events,

901
00:33:42,460 --> 00:33:45,760
there's all sorts of places that you might find an accountability

902
00:33:45,760 --> 00:33:48,970
partner. So don't limit yourself too much into any one area

903
00:33:49,000 --> 00:33:52,030
because you never know where they might be So true.

904
00:33:52,030 --> 00:33:54,970
And I think just being open and just thinking through the

905
00:33:54,970 --> 00:33:57,700
idea and the option of having an accountability partner,

906
00:33:57,850 --> 00:34:00,280
because you know how you meet people and you just really

907
00:34:00,280 --> 00:34:01,480
click right away.

908
00:34:01,960 --> 00:34:05,710
Exactly. That's the type of relationship you want to be having

909
00:34:05,830 --> 00:34:08,650
even to start talking about getting into some type of an

910
00:34:08,650 --> 00:34:10,150
accountability situation.

911
00:34:10,750 --> 00:34:13,630
Exactly. And that's what happened with my accountability partner.

912
00:34:13,630 --> 00:34:14,050
We actually,

913
00:34:14,050 --> 00:34:15,310
haven't known each other very long,

914
00:34:15,310 --> 00:34:16,720
but it's made a huge difference.

915
00:34:16,960 --> 00:34:18,820
And it was that kind of a thing.

916
00:34:19,000 --> 00:34:19,780
I wasn't sure.

917
00:34:19,780 --> 00:34:20,860
I felt a little strange.

918
00:34:20,860 --> 00:34:23,590
I reached out to her in an email and she's like,

919
00:34:23,680 --> 00:34:24,340
Oh my gosh,

920
00:34:24,370 --> 00:34:26,080
I'm so excited that you reached out.

921
00:34:26,080 --> 00:34:28,510
So that's the other thing I would say is make the

922
00:34:28,510 --> 00:34:31,720
first move because a lot of times people are afraid to

923
00:34:31,720 --> 00:34:32,680
make the first move,

924
00:34:32,710 --> 00:34:34,510
but when I did it totally paid off,

925
00:34:34,510 --> 00:34:36,460
but I'm not sure she would have made the first move.

926
00:34:36,900 --> 00:34:38,200
What I love about this Gwen,

927
00:34:38,890 --> 00:34:40,390
everybody can do this.

928
00:34:40,900 --> 00:34:46,480
Absolutely. Every single person who's listening can find themselves an accountability

929
00:34:46,480 --> 00:34:50,200
partner. And I would say 95% of the time,

930
00:34:50,440 --> 00:34:53,770
your business is going to be impacted positively by doing so.

931
00:34:53,800 --> 00:34:55,480
So love,

932
00:34:55,510 --> 00:34:57,760
love this part of the conversation.

933
00:34:58,000 --> 00:35:01,210
I want to touch on another thing that is an area

934
00:35:01,210 --> 00:35:02,380
of expertise for you,

935
00:35:02,560 --> 00:35:03,910
and that is productivity.

936
00:35:04,300 --> 00:35:06,850
Any top line thoughts,

937
00:35:06,850 --> 00:35:09,430
ideas on how to be productive.

938
00:35:09,430 --> 00:35:11,860
Maybe you'd have some tools you want to share with us,

939
00:35:11,860 --> 00:35:15,100
or what do you seen are things that could help our

940
00:35:15,100 --> 00:35:16,630
listeners move on in productivity?

941
00:35:17,350 --> 00:35:20,260
There are so many tools out there.

942
00:35:20,560 --> 00:35:24,880
And one of the things that I focus on is don't

943
00:35:24,880 --> 00:35:27,940
keep taking more and more and more training to increase your

944
00:35:27,940 --> 00:35:30,880
productivity and not actually get productive.

945
00:35:31,120 --> 00:35:33,820
Because a lot of times the least productive thing we do

946
00:35:33,850 --> 00:35:35,110
is try to learn more.

947
00:35:35,470 --> 00:35:38,280
And if we aren't actually applying what we're learning,

948
00:35:38,310 --> 00:35:40,650
then it isn't actually valuable for us.

949
00:35:40,650 --> 00:35:41,880
It's just a waste of time.

950
00:35:42,090 --> 00:35:43,260
My own personal mentor.

951
00:35:43,260 --> 00:35:46,800
That's one of his things is learning in and of itself

952
00:35:46,890 --> 00:35:48,000
has zero value.

953
00:35:48,510 --> 00:35:51,060
Applying, learning has value.

954
00:35:51,450 --> 00:35:52,650
So true.

955
00:35:53,040 --> 00:35:54,210
And we get stuck in that.

956
00:35:54,470 --> 00:35:57,020
And we kind of tease ourselves because you're taking a class

957
00:35:57,020 --> 00:35:59,480
or you're doing something that's really important for your business,

958
00:35:59,480 --> 00:36:01,430
right? And then you take all your notes or you come

959
00:36:01,430 --> 00:36:02,720
home from that conference.

960
00:36:02,780 --> 00:36:05,600
And then if you don't implement anything,

961
00:36:05,630 --> 00:36:07,430
even one or two things,

962
00:36:07,550 --> 00:36:09,560
you're still at the same spot you were before you left.

963
00:36:09,800 --> 00:36:11,390
And now you've invested all this time.

964
00:36:11,750 --> 00:36:14,090
Exactly. I feel so strongly about it.

965
00:36:14,120 --> 00:36:16,640
It's actually my newsletter format.

966
00:36:16,730 --> 00:36:18,770
What I call the weekly course of action.

967
00:36:19,130 --> 00:36:22,880
And the weekly course of action is one little productivity tip

968
00:36:23,180 --> 00:36:23,840
each week.

969
00:36:24,080 --> 00:36:27,260
And for some folks they'll pick one and they'll say this

970
00:36:27,260 --> 00:36:28,040
was fabulous.

971
00:36:28,040 --> 00:36:28,670
And the next one.

972
00:36:28,700 --> 00:36:29,870
Yeah, not so much,

973
00:36:30,140 --> 00:36:31,130
but that's okay.

974
00:36:31,430 --> 00:36:35,720
And I totally understand that and expect that not every productivity

975
00:36:35,720 --> 00:36:39,380
tip is going to work for every person and being aware

976
00:36:39,380 --> 00:36:42,950
that you don't have to make everything work for you is

977
00:36:42,950 --> 00:36:44,120
really the key.

978
00:36:44,330 --> 00:36:46,940
Anytime that you can improve your productivity.

979
00:36:47,210 --> 00:36:49,580
Even by just a few minutes,

980
00:36:49,580 --> 00:36:50,180
a day,

981
00:36:50,210 --> 00:36:51,650
that adds up over time,

982
00:36:51,950 --> 00:36:52,640
a few minutes,

983
00:36:52,640 --> 00:36:53,060
a day,

984
00:36:53,060 --> 00:36:54,260
added up over a week.

985
00:36:54,260 --> 00:36:56,980
All of a sudden becomes an hour and an hour over

986
00:36:56,990 --> 00:36:59,600
week. All of a sudden becomes many days.

987
00:36:59,930 --> 00:37:02,930
And so each of these things start adding up as we

988
00:37:03,140 --> 00:37:04,070
add them together,

989
00:37:04,070 --> 00:37:05,210
one after the other,

990
00:37:05,510 --> 00:37:06,230
we often think,

991
00:37:06,260 --> 00:37:07,670
Oh, it's not that big of a deal.

992
00:37:07,730 --> 00:37:08,330
Well, yeah,

993
00:37:08,330 --> 00:37:11,300
those five or 10 minutes really start making a difference.

994
00:37:11,540 --> 00:37:14,270
So the little things that we can do to be productive,

995
00:37:14,570 --> 00:37:18,920
my own personal favorite one is most people are spending way

996
00:37:18,920 --> 00:37:20,180
too much time in their email.

997
00:37:20,570 --> 00:37:21,470
Oh yes.

998
00:37:21,740 --> 00:37:25,040
And often it's because they don't manage their email.

999
00:37:25,040 --> 00:37:29,210
Well, it's an area that we think intuitively we know how

1000
00:37:29,210 --> 00:37:29,960
to deal with,

1001
00:37:30,200 --> 00:37:32,090
but there is no training for it.

1002
00:37:32,390 --> 00:37:35,930
And we get so much more email than we ever did.

1003
00:37:35,930 --> 00:37:38,120
Physical mail because of costs.

1004
00:37:38,120 --> 00:37:40,250
And so many reasons why that's the case.

1005
00:37:40,520 --> 00:37:44,030
And so most people don't actually handle their email well and

1006
00:37:44,030 --> 00:37:45,740
because they're not handling it well,

1007
00:37:45,740 --> 00:37:47,390
they're wasting a lot of time.

1008
00:37:47,720 --> 00:37:49,370
If you have more than a screen,

1009
00:37:49,370 --> 00:37:51,260
full of emails in your inbox,

1010
00:37:51,410 --> 00:37:52,670
you're not handling your email.

1011
00:37:52,670 --> 00:37:54,260
Well, So what to tip,

1012
00:37:54,470 --> 00:37:55,670
how do we handle our email?

1013
00:37:56,030 --> 00:37:59,060
So know that there's only three things to do with email

1014
00:37:59,510 --> 00:38:02,450
thing. One is read it and delete it.

1015
00:38:02,840 --> 00:38:05,510
And delete is not a folder.

1016
00:38:05,750 --> 00:38:08,180
It's not a place that you're holding stuff.

1017
00:38:08,600 --> 00:38:09,410
Oh boy.

1018
00:38:09,860 --> 00:38:11,570
Okay. You're one of those,

1019
00:38:11,700 --> 00:38:14,990
huh? Yes.

1020
00:38:15,020 --> 00:38:17,630
Delete is not a folder for holding things.

1021
00:38:17,630 --> 00:38:18,800
It means I'm done with it.

1022
00:38:19,040 --> 00:38:20,960
And sometimes stuff that comes in,

1023
00:38:20,960 --> 00:38:22,640
we just need to see it and we're done with it.

1024
00:38:22,670 --> 00:38:23,330
Get rid of it.

1025
00:38:23,630 --> 00:38:26,090
The second thing that we can do with email is we

1026
00:38:26,090 --> 00:38:27,140
can respond to it.

1027
00:38:27,530 --> 00:38:30,110
Now. Sometimes the response is going to take awhile.

1028
00:38:30,110 --> 00:38:30,770
And in that case,

1029
00:38:30,770 --> 00:38:32,090
that's not what I'm talking about.

1030
00:38:32,090 --> 00:38:33,770
I'm talking about the quick response,

1031
00:38:34,010 --> 00:38:34,310
you know,

1032
00:38:34,310 --> 00:38:35,030
right off the top,

1033
00:38:35,110 --> 00:38:35,590
your head,

1034
00:38:35,770 --> 00:38:38,170
you can type it up and send it off and now

1035
00:38:38,650 --> 00:38:39,370
it's done.

1036
00:38:39,670 --> 00:38:41,590
Okay. So those are the two fast things.

1037
00:38:41,860 --> 00:38:45,100
The third thing which takes a little bit longer is file

1038
00:38:45,100 --> 00:38:48,370
it, which means set up a set of folders underneath your

1039
00:38:48,370 --> 00:38:52,060
inbox. That allows you to be able to find things quickly.

1040
00:38:52,270 --> 00:38:53,350
Now, how do you file?

1041
00:38:53,350 --> 00:38:56,710
It will vary greatly depending on who you are and what

1042
00:38:56,710 --> 00:38:57,700
you're trying to do.

1043
00:38:57,880 --> 00:38:59,350
There's quite a few factors in it,

1044
00:38:59,410 --> 00:39:02,800
but the upper-level important piece is keep it alphabetical.

1045
00:39:03,010 --> 00:39:05,410
Don't try to do anything super fancy with it.

1046
00:39:05,470 --> 00:39:07,780
Alphabetical is a thing that all of us know,

1047
00:39:07,780 --> 00:39:08,740
because we learned that.

1048
00:39:08,770 --> 00:39:10,660
I don't even know when we learn that we learn that

1049
00:39:10,660 --> 00:39:12,100
what first grade kindergarten.

1050
00:39:12,340 --> 00:39:12,580
I mean,

1051
00:39:12,580 --> 00:39:13,990
we learned that from way back when.

1052
00:39:13,990 --> 00:39:16,300
And so it's a way that we think logically.

1053
00:39:16,570 --> 00:39:18,130
And so if we want to keep it,

1054
00:39:18,190 --> 00:39:21,910
file it because these days we almost have unlimited amount of

1055
00:39:21,910 --> 00:39:24,430
storage. So don't feel like you have to delete it,

1056
00:39:24,700 --> 00:39:26,470
but maybe I should keep it.

1057
00:39:26,470 --> 00:39:27,250
No, just keep it,

1058
00:39:27,490 --> 00:39:27,850
keep it,

1059
00:39:27,850 --> 00:39:28,270
file it,

1060
00:39:28,540 --> 00:39:30,370
file it in a place that you're going to find it.

1061
00:39:30,670 --> 00:39:33,520
And if you've got something that's going to take longer,

1062
00:39:33,790 --> 00:39:37,420
either set up a separate folder that says detailed response,

1063
00:39:37,450 --> 00:39:38,110
for example,

1064
00:39:38,110 --> 00:39:40,300
so that you actually put it in there and say,

1065
00:39:40,600 --> 00:39:41,740
I need to respond to this,

1066
00:39:41,740 --> 00:39:43,030
but it's detailed response.

1067
00:39:43,030 --> 00:39:44,200
So it's going to take longer.

1068
00:39:44,500 --> 00:39:47,170
Or that's part of your goal at the end of each

1069
00:39:47,170 --> 00:39:50,440
day is to go through all of your detailed responses and

1070
00:39:50,440 --> 00:39:51,700
get those done as well.

1071
00:39:52,180 --> 00:39:53,650
And so if you're doing that,

1072
00:39:53,650 --> 00:39:56,470
you can actually keep your inbox down really,

1073
00:39:56,470 --> 00:39:57,280
really small.

1074
00:39:57,520 --> 00:40:00,400
Like right now I have more than a full page of

1075
00:40:00,430 --> 00:40:04,120
inbox because I was traveling for the last four days and

1076
00:40:04,120 --> 00:40:06,280
I barely try to manage my email.

1077
00:40:06,280 --> 00:40:08,020
I have an out of office email,

1078
00:40:08,260 --> 00:40:10,150
but when we get off our call,

1079
00:40:10,210 --> 00:40:12,220
that'll be one of the first things that I'm working on

1080
00:40:12,220 --> 00:40:14,500
is I will get my email back down to less than

1081
00:40:14,500 --> 00:40:14,860
a full score.

1082
00:40:15,300 --> 00:40:15,930
There you go.

1083
00:40:15,990 --> 00:40:18,720
Well, I get a reprieve here because that third point is

1084
00:40:18,720 --> 00:40:19,740
exactly what I do.

1085
00:40:20,010 --> 00:40:20,730
So I'm good.

1086
00:40:20,820 --> 00:40:21,300
I'm good.

1087
00:40:21,570 --> 00:40:24,090
And I think I right now only have like 35 emails

1088
00:40:24,090 --> 00:40:24,990
sitting on my screen.

1089
00:40:24,990 --> 00:40:27,510
And part of that is a testing of an email programs.

1090
00:40:27,750 --> 00:40:29,730
Yay. I feel much better now about that.

1091
00:40:29,910 --> 00:40:30,540
That's not bad,

1092
00:40:30,780 --> 00:40:32,280
but there's so many people I talk to.

1093
00:40:32,280 --> 00:40:32,730
If I say,

1094
00:40:32,730 --> 00:40:34,380
how many emails do you have in your inbox?

1095
00:40:34,380 --> 00:40:35,820
And it's in the thousands,

1096
00:40:36,060 --> 00:40:36,780
it's crazy.

1097
00:40:37,080 --> 00:40:40,590
You don't know what's in there and you're spending ridiculous amount

1098
00:40:40,590 --> 00:40:42,990
of time trying to find things when you do you think,

1099
00:40:43,020 --> 00:40:43,320
Oh no,

1100
00:40:43,320 --> 00:40:45,000
I can find it in just a few minutes.

1101
00:40:45,240 --> 00:40:48,270
I can find something in less than 30 seconds and it's

1102
00:40:48,270 --> 00:40:50,250
stressful. Oh yeah,

1103
00:40:50,460 --> 00:40:50,850
I have it.

1104
00:40:50,880 --> 00:40:51,690
And all that up there.

1105
00:40:51,690 --> 00:40:52,290
When you look at,

1106
00:40:52,290 --> 00:40:54,960
for your email in your email box and seeing more being

1107
00:40:54,960 --> 00:40:58,770
added on top and top by the hour is crazy.

1108
00:40:59,010 --> 00:41:01,440
How often do you go into your email box during the

1109
00:41:01,440 --> 00:41:05,190
day? I am one actually keeps it up and I will

1110
00:41:05,190 --> 00:41:07,350
pop in many times during the day,

1111
00:41:07,560 --> 00:41:10,860
but I also am pretty good at managing my email inbox.

1112
00:41:10,860 --> 00:41:12,570
So it doesn't become overwhelming.

1113
00:41:12,780 --> 00:41:16,050
I am an advocate of go in once in the morning,

1114
00:41:16,230 --> 00:41:17,820
maybe once in the middle of the day.

1115
00:41:17,850 --> 00:41:19,200
And once at the end of the day,

1116
00:41:19,470 --> 00:41:20,070
like I said,

1117
00:41:20,070 --> 00:41:21,510
it's not what I do,

1118
00:41:21,720 --> 00:41:24,240
but it also has to do with my business because a

1119
00:41:24,240 --> 00:41:27,000
lot of times my clients are trying to contact me to

1120
00:41:27,000 --> 00:41:27,750
make adjustments,

1121
00:41:27,750 --> 00:41:28,920
to appointments and things.

1122
00:41:28,920 --> 00:41:29,940
And I don't want to miss that.

1123
00:41:30,210 --> 00:41:32,190
Right. So when I would mimic all that,

1124
00:41:32,190 --> 00:41:32,850
you've just said,

1125
00:41:33,230 --> 00:41:35,450
I would mimic all that you just said for Facebook,

1126
00:41:35,480 --> 00:41:37,850
because that's another place where people can just,

1127
00:41:37,910 --> 00:41:41,120
when we're talking about the timing going in dedicating a certain

1128
00:41:41,120 --> 00:41:43,490
amount of time and that's it and get out and get

1129
00:41:43,490 --> 00:41:44,360
on with your business.

1130
00:41:45,070 --> 00:41:46,210
Yeah. That's a huge one.

1131
00:41:46,210 --> 00:41:47,440
Facebook only comes up.

1132
00:41:47,500 --> 00:41:49,150
I only turn on Facebook once a day.

1133
00:41:49,270 --> 00:41:49,840
There you go.

1134
00:41:50,170 --> 00:41:50,650
And that's it.

1135
00:41:51,190 --> 00:41:51,550
All right.

1136
00:41:51,550 --> 00:41:55,210
So what would you say to somebody who we've kind of

1137
00:41:55,210 --> 00:41:56,320
piqued their interest here?

1138
00:41:56,320 --> 00:41:57,040
That all right,

1139
00:41:57,040 --> 00:41:57,730
I get it.

1140
00:41:57,760 --> 00:42:00,430
My business is different from this other person I was looking

1141
00:42:00,430 --> 00:42:04,000
at who totally intimidates me because they seem so successful,

1142
00:42:04,000 --> 00:42:06,670
but maybe they were more like me when they were just

1143
00:42:06,670 --> 00:42:07,450
getting started.

1144
00:42:07,450 --> 00:42:11,890
So now I'm curious now maybe I want to get started.

1145
00:42:12,100 --> 00:42:14,020
What advice would you have for that person?

1146
00:42:14,380 --> 00:42:17,590
So the first thing that I always focus on for someone

1147
00:42:17,590 --> 00:42:21,070
just starting out is what is your goal with the business?

1148
00:42:21,130 --> 00:42:24,130
I'm very much about what are you actually trying to achieve?

1149
00:42:24,340 --> 00:42:27,310
Some people are trying to achieve just a little extra income

1150
00:42:27,310 --> 00:42:28,090
with their business.

1151
00:42:28,150 --> 00:42:31,720
Other people are trying to replace a significant income with their

1152
00:42:31,720 --> 00:42:34,630
business. And so the reality of those are very,

1153
00:42:34,630 --> 00:42:36,340
very different sets of goals.

1154
00:42:36,580 --> 00:42:38,410
It's not one is right and one is wrong,

1155
00:42:38,620 --> 00:42:41,200
but knowing what you're actually trying to achieve.

1156
00:42:41,410 --> 00:42:45,010
And then from that being very realistic about the two most

1157
00:42:45,010 --> 00:42:46,720
important elements in any business,

1158
00:42:46,720 --> 00:42:48,490
which is time and money,

1159
00:42:48,850 --> 00:42:52,360
how much time can you invest and how much money can

1160
00:42:52,360 --> 00:42:53,140
you invest?

1161
00:42:53,440 --> 00:42:56,650
And just because you've got a lot of time,

1162
00:42:56,680 --> 00:42:59,590
you may be creating a business that needs money.

1163
00:42:59,860 --> 00:43:02,620
And so that's not going to be a great business.

1164
00:43:02,650 --> 00:43:06,370
If you're trying to produce a brand new product that's never

1165
00:43:06,370 --> 00:43:07,840
existed before.

1166
00:43:07,900 --> 00:43:10,210
It's probably going to take a lot of money in less

1167
00:43:10,210 --> 00:43:13,120
time because you've got to get prototypes and all sorts of

1168
00:43:13,210 --> 00:43:14,770
things that go along with that,

1169
00:43:15,010 --> 00:43:17,980
the initial run will have a minimum run quantity,

1170
00:43:17,980 --> 00:43:20,710
which is going to have a dollar value associated with that.

1171
00:43:20,890 --> 00:43:25,090
So understanding what your resources are in the big categories of

1172
00:43:25,090 --> 00:43:26,470
time and money,

1173
00:43:26,800 --> 00:43:29,770
and then make a plan based on that,

1174
00:43:29,890 --> 00:43:31,750
or make a decision based on that.

1175
00:43:31,960 --> 00:43:32,350
When I,

1176
00:43:32,410 --> 00:43:34,270
my initial initial business,

1177
00:43:34,300 --> 00:43:37,420
I really hadn't thought about that as much as I should

1178
00:43:37,420 --> 00:43:41,920
have. I really had time didn't have as much money and

1179
00:43:41,920 --> 00:43:43,360
my initial business plan,

1180
00:43:43,360 --> 00:43:46,810
which never even came close to being in fruition required more

1181
00:43:46,810 --> 00:43:47,650
money than time.

1182
00:43:48,130 --> 00:43:50,320
And so if I really would've looked at that,

1183
00:43:50,320 --> 00:43:50,950
I would have said,

1184
00:43:50,980 --> 00:43:51,310
Oh yeah,

1185
00:43:51,310 --> 00:43:52,600
that's not ever going to work.

1186
00:43:52,870 --> 00:43:54,910
It didn't mean that I couldn't do a business,

1187
00:43:54,910 --> 00:43:57,730
but I'd have to change what the big goal was.

1188
00:43:58,030 --> 00:43:59,140
And that can be okay.

1189
00:43:59,410 --> 00:44:03,010
So being clear about what are you trying to achieve and

1190
00:44:03,010 --> 00:44:05,110
what resources can you bring to it?

1191
00:44:05,170 --> 00:44:07,090
To me are the first two things that you want to

1192
00:44:07,090 --> 00:44:07,570
start with.

1193
00:44:07,840 --> 00:44:08,440
All right.

1194
00:44:08,470 --> 00:44:09,520
Perfect. Okay.

1195
00:44:09,520 --> 00:44:13,270
You have shared with us so much valuable information here that

1196
00:44:13,270 --> 00:44:14,830
now I want to turn it back to you,

1197
00:44:14,830 --> 00:44:17,770
Gwen. I'd like to challenge you to dare to dream.

1198
00:44:17,980 --> 00:44:20,890
So I want to present you with a virtual gift.

1199
00:44:21,220 --> 00:44:25,540
It's a magical box containing unlimited possibilities for your future.

1200
00:44:25,810 --> 00:44:28,900
So this is your dream or your goal of almost unreachable

1201
00:44:28,900 --> 00:44:30,910
Heights that you would wish to obtain.

1202
00:44:31,410 --> 00:44:34,680
Please accept this gift and open it in our presence.

1203
00:44:35,070 --> 00:44:36,330
What is inside your box?

1204
00:44:37,160 --> 00:44:40,250
The thing that I really want to be able to do

1205
00:44:40,310 --> 00:44:44,090
is make significant impact across multiple,

1206
00:44:44,090 --> 00:44:45,890
multiple, multiple businesses,

1207
00:44:46,160 --> 00:44:50,060
hundreds, and thousands of businesses where people who thought they couldn't

1208
00:44:50,060 --> 00:44:50,510
do it,

1209
00:44:50,630 --> 00:44:51,170
do it,

1210
00:44:51,230 --> 00:44:53,060
that they achieved success,

1211
00:44:53,090 --> 00:44:55,580
whatever their definition of success is.

1212
00:44:55,850 --> 00:44:57,110
And that in the process,

1213
00:44:57,110 --> 00:45:00,290
they make their industry stronger back to the candle.

1214
00:45:00,290 --> 00:45:03,860
At the beginning of the abundance that they're actually raising the

1215
00:45:03,860 --> 00:45:07,490
tide and that they're bringing value to their whole industry.

1216
00:45:07,730 --> 00:45:10,430
And by being able to use my skills to help them

1217
00:45:10,430 --> 00:45:14,450
create their business as a business and not just a hobby

1218
00:45:14,450 --> 00:45:15,770
and not just a passion,

1219
00:45:16,100 --> 00:45:17,930
that would be my gift.

1220
00:45:18,380 --> 00:45:19,760
Beautiful. All right.

1221
00:45:19,760 --> 00:45:20,240
And you're well,

1222
00:45:20,240 --> 00:45:20,930
on your way,

1223
00:45:20,930 --> 00:45:23,210
I think with what we've been talking about here and what

1224
00:45:23,210 --> 00:45:24,410
you've got established,

1225
00:45:24,590 --> 00:45:26,480
you are working your way down that path,

1226
00:45:26,510 --> 00:45:27,230
for sure.

1227
00:45:27,650 --> 00:45:28,280
Thank you,

1228
00:45:28,580 --> 00:45:31,730
Gwen. How can our listeners get in touch with you?

1229
00:45:31,820 --> 00:45:33,560
And most specifically,

1230
00:45:33,560 --> 00:45:36,950
I'm very intrigued about your newsletter with the weekly tips.

1231
00:45:37,250 --> 00:45:40,010
My website is Gwen bordner.com.

1232
00:45:40,010 --> 00:45:41,120
So very simple,

1233
00:45:41,360 --> 00:45:43,670
but if you want to sign up for the weekly course

1234
00:45:43,670 --> 00:45:44,330
of action,

1235
00:45:44,360 --> 00:45:49,010
it's Gwen bordner.com/weekly-course,

1236
00:45:49,070 --> 00:45:51,770
dash of dash action.

1237
00:45:52,100 --> 00:45:54,920
And there's a signup page to put in your email.

1238
00:45:55,190 --> 00:45:56,360
And once you do that,

1239
00:45:56,360 --> 00:46:00,260
they come on Monday mornings and these days we're doing them

1240
00:46:00,260 --> 00:46:01,790
in multiple formats.

1241
00:46:01,790 --> 00:46:03,800
I actually have a short video.

1242
00:46:04,040 --> 00:46:06,740
The email has a transcribed version of it,

1243
00:46:06,740 --> 00:46:08,330
and it also has an audio link.

1244
00:46:08,330 --> 00:46:09,620
So if you don't want to watch the video,

1245
00:46:09,620 --> 00:46:10,430
but you want to listen,

1246
00:46:10,430 --> 00:46:10,970
you can,

1247
00:46:11,150 --> 00:46:12,260
if you just want to read it,

1248
00:46:12,290 --> 00:46:13,430
you can do that Well.

1249
00:46:13,730 --> 00:46:16,370
Perfect. So you look for that email and then you listen

1250
00:46:16,370 --> 00:46:18,680
to the podcast and those could be your first two things

1251
00:46:18,680 --> 00:46:20,120
that you do on Monday mornings.

1252
00:46:20,150 --> 00:46:20,870
So how about that?

1253
00:46:21,260 --> 00:46:24,560
Exactly wonderful and give busy listeners,

1254
00:46:24,590 --> 00:46:27,410
the show notes page will have all of the links to

1255
00:46:27,410 --> 00:46:28,940
all of Gwen's information,

1256
00:46:28,940 --> 00:46:30,080
social media sites,

1257
00:46:30,110 --> 00:46:33,050
website. I'll also include for the newsletter Gwen.

1258
00:46:33,050 --> 00:46:35,210
So that's sitting in there for everybody as well.

1259
00:46:35,510 --> 00:46:36,770
Perfect. Oh my gosh.

1260
00:46:36,800 --> 00:46:40,040
I knew that this was going to be full of really,

1261
00:46:40,040 --> 00:46:41,600
really valuable information.

1262
00:46:41,630 --> 00:46:43,910
And you met the challenge,

1263
00:46:43,940 --> 00:46:44,950
Glen. It was.

1264
00:46:44,960 --> 00:46:46,190
Yay. Perfect.

1265
00:46:46,310 --> 00:46:47,570
Absolutely. Perfect.

1266
00:46:47,810 --> 00:46:50,180
Thank you so much for taking the time today and for

1267
00:46:50,180 --> 00:46:51,290
sharing all your wisdom.

1268
00:46:51,650 --> 00:46:52,190
Oh, Sue,

1269
00:46:52,220 --> 00:46:54,200
thank you so much for having me on the show.

1270
00:46:54,200 --> 00:46:56,450
I knew when we met at creative nation,

1271
00:46:56,450 --> 00:46:58,700
that this would be a great podcast to be a part

1272
00:46:58,700 --> 00:47:00,320
of, and I appreciate you inviting me.

1273
00:47:00,590 --> 00:47:02,000
Oh, you are so welcome.

1274
00:47:02,360 --> 00:47:04,010
Have a good day Too.

1275
00:47:04,250 --> 00:47:05,990
This episode is all wrapped up,

1276
00:47:06,020 --> 00:47:07,100
but fortunately,

1277
00:47:07,100 --> 00:47:09,320
your gift biz journey continues.

1278
00:47:09,440 --> 00:47:11,090
Are you eager to learn more?

1279
00:47:11,300 --> 00:47:14,870
Our gift biz gal has a free download just for you.

1280
00:47:15,020 --> 00:47:18,650
Head over to gift biz on wrapped.com/twelve

1281
00:47:18,650 --> 00:47:21,980
steps to get your copy of the 12 steps to starting

1282
00:47:21,980 --> 00:47:24,410
a profitable gift biz don't delay,

1283
00:47:24,500 --> 00:47:25,760
head over to gift biz,

1284
00:47:25,790 --> 00:47:28,670
unwrapped.com/twelve steps today.

1285
00:47:28,910 --> 00:47:31,930
And until next time Happy business crafting.