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Jamie Seeker: Hello today on what it takes. We're joined by someone who has worn many hats over the last 14 years.

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Jamie Seeker: One of those being entrepreneur, educator, marketer problem, solver hunter Cameron is the chief operating officer at page one, digital where he leads a team focused on building efficient, scalable solutions that help businesses grow

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Jamie Seeker: their online presence before diving into digital marketing, though Hunter was head of an English department, believe it or not, and spent most of his early career as an educator. His love for problem solving and efficiency led him to the world of SEO and digital marketing.

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Jamie Seeker: where he now applies his talents in writing, editing, and team leadership to help businesses of all sizes achieve their goals. Hunter is passionate about working with the right people, creating impactful systems and always keeping the customer at the center of his work. He's also constantly learning, integrating AI and new technologies into his strategies, to stay ahead of the curve.

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Jamie Seeker: We are excited to hear more about his unique journey from the classroom to leading a successful digital marketing agency. So Hunter, Hello.

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huntercambon: How's it going, Jamie? Thanks for having me.

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Jamie Seeker: Good. Yes, and I'm so excited to talk to you and kind of update and hear how things are going in your company. But first, st I just kind of wanted to kick off on your academic start. So you started your career leading in English department. Well, didn't start there, obviously. But that was your kind of last transition into what you do now. So what led you to pursue a career in education first? st And what did you enjoy most about that field.

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huntercambon: Sure. So

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huntercambon: the reason I got into it at first, st you know.

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huntercambon: new to college, checking out all the different majors that that were offered, and seeing.

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huntercambon: you know all of my friends, my peers go off in a hundred different directions.

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huntercambon: And rather than diving into maybe something a friend was going into, or something

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huntercambon: a parent was was pushing me toward. I just kind of took a beat

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huntercambon: and tried to align on what I enjoy doing most what I felt like. My strengths were. So I did quite a few of those strength finder tests. You know, popular ones that I think a lot of us have heard of Myers, Briggs and Enneagram that sort of thing.

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huntercambon: and

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huntercambon: that's kind of how I I made my 1st move toward teaching.

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huntercambon: you know it wasn't obviously a a play for the money. Of course.

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Jamie Seeker: Yes.

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huntercambon: But one of my strengths was being able to connect with people on a deeper level, impact their their next few steps, and that just felt like something I had to do. So I was drawn to it really early on in my college career.

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huntercambon: and I felt like it was something I had a natural gift toward, and that if I put a little bit more effort toward it, sharpen that that skill I can make a big impact.

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Jamie Seeker: That's great. So then let's talk a little bit. Then, about the pivot to digital marketing.

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Jamie Seeker: You made a significant shift from education to digital marketing and SEO, I kinda know the background to this story. But what inspired you to make this career change.

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huntercambon: Sure. So the number of things.

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huntercambon: I'll kind of rewind a little bit. We're at the tail end of my teaching career. And then

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huntercambon: what catapulted me into the job career path I'm on now. So.

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huntercambon: as you had mentioned when we 1st started, I was

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huntercambon: toward the end of my career in education. I was leading the English department.

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huntercambon: I just earned a master's degree in English Literature from University of Texas. Done some lectures based on the literature I had studied.

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huntercambon: written a little bit of curriculum.

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huntercambon: and the next big move for me would have been to become a full time administrator. So

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huntercambon: dean or vice principal or principal of a school down here in South Florida.

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huntercambon: and I knew that if I took that path you know I wouldn't have as nearly as much time in the classroom, and that's what I was most passionate about being a teacher.

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huntercambon: So I started to have these feelings like I did. When I 1st became a teacher that

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huntercambon: you know. Let me reevaluate my strengths. What am I good at?

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huntercambon: You know what are the next few years hold, and then from there

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huntercambon: 1015, 20 years! Where do I want to be?

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huntercambon: And at that time there was something that was going on in 2020 21, called Covid. Right? Everybody.

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Jamie Seeker: Yes.

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huntercambon: Feeling that shift and

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huntercambon: also happening that time, my wife, our CEO Kimberly.

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huntercambon: had been culturing a few really big accounts that we were working on with a few of the Fortune, 100 companies out on the west coast of the Us. So

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huntercambon: she was hard at work there. I was already starting to feel a pull away from teaching, and I wasn't quite sure what that would be yet.

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huntercambon: and she was reaching a point where, you know, she had this great opportunity. We could scale up the business, hire on train and make a bigger impact with

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huntercambon: with what she had already started out doing.

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huntercambon: and so she and I had quite a few long conversations about what that would look like what our marriage would look like, what my roles would be within the business, and what my exit from education would be like.

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huntercambon: and after a lot of deliberation, it seemed to make a lot of sense. There was way more checks in the pro column than in the con column. We're both very analytical in that way.

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huntercambon: and so we we made the leap. The school year ended, I gave notice that I wasn't going to be returning

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huntercambon: and started training up my new department chair.

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huntercambon: passing on my curriculum to the next teacher that would take over for me, and then

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huntercambon: joined Kimberly here at page one, digital

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huntercambon: and that transition was exciting and scary all at once. Right? I was learning a lot of new.

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huntercambon: a lot of new things

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huntercambon: but the skill sets were in a lot of ways transferable. So

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huntercambon: I was already in a leadership position in the school, both as a teacher and department chair.

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huntercambon: I was already writing curriculum and and helping develop curriculum for the next school year how we could sharpen that.

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huntercambon: So things like process development,

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huntercambon: hiring was a big one for us. So being able to hire and

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huntercambon: identify soft skills that a lot of our interviewees had who might work and who might not work, came into play.

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huntercambon: And I won't say the transition didn't come without its challenges, because I think any transition does. But we tried to view those more as opportunities

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huntercambon: rather than roadblocks, and it's been working out.

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Jamie Seeker: Absolutely. Well, yeah, before we talk about kind of your skill set and the transferable skills that you touched on what I was most excited to talk to you about is that husband and wife team in in your business, and I think that that is something that may resonate with some of our business owners, because some of us are solo owners like myself. Some of us have partners, or you know others, that we work with some some silent investors, or

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Jamie Seeker: some that actually are actively involved. But you have a unique one. That I think we do see. A lot in. Small business is the husband and wife team. So talk to me a little bit about that. You guys had those key conversations before you even transitioned in.

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Jamie Seeker: It sounds like you clarified some of those roles and and talked about that. So walk me through a little bit about some of your fears and some of the things that you guys were excited about like you, you talked about marriage. There's a lot there to kind of unpack, but

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Jamie Seeker: I really I think we should spend some time on that for those of us that you know, have partners or have people that we have relationships with that end up. We end up working with in business as well.

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huntercambon: Sure that's a that's a good question. I could probably speak on this for for quite a while. But I'll try to condense it all down. So

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huntercambon: you 1st just mentioned it's a good point. There's a lot of people that that do this. Some of them are successful, some are not successful.

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huntercambon: So that was the 1st thing I didn't feel like I was unique. It's not like I'm blazing a new path, and

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huntercambon: I gotta figure it out on my own. So

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huntercambon: 1st thing I did when we started to entertain the conversation was

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huntercambon: call up. People that I already knew had done it and were successful at doing it.

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Jamie Seeker: That's key.

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huntercambon: That's.

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Jamie Seeker: Okay.

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huntercambon: Not a buddy who was also trying it. At the same time I was so people who are successful. So

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huntercambon: one person really comes to mind. His name's Tom Shea

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huntercambon: runs a successful outplacement agency down here in South Florida for the last 40 years.

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huntercambon: and he actually was a teacher at the high school I was teaching at for the same amount of time 11 years.

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huntercambon: and he left to

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huntercambon: build what is now his empire.

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huntercambon: And in doing so, Tag teamed with his wife. Maureen.

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huntercambon: I've known them for a long time. I have a lot of respect for for what they've built

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huntercambon: and and really both of their just, their grace under pressure everything always seems so calm and natural to them. So

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huntercambon: I called Tom and I said, Hey.

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huntercambon: Kimberly and I are thinking about doing what you and Maureen have done. You've been in this for

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huntercambon: 4 decades. Now.

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huntercambon: what do I do? What should I know, and we had a lot of long conversations, both just he and I plus

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huntercambon: Tom Kimberly, our CEO, my wife, and I,

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huntercambon: just talking about it hashing things out, asking questions.

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huntercambon: So that was really helpful.

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huntercambon: He gave me a lot of guidance there.

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huntercambon: and kind of prepared me for what

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huntercambon: some of the summing, stumbling blocks could be, and were to be honest.

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huntercambon: So he's been a great sounding board.

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huntercambon: and from there I started to just seek other outside counsel whether it just be

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huntercambon: on the Internet, seeing if other couples were trying to do what we've done in this field, and I found a

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huntercambon: another great resource. He's blown up now. His name's Alex Hermosi, his wife is Layla, Hermosi

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huntercambon: They started with a hundred 1 million dollar couple, great podcast as well, but

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huntercambon: essentially, he and his wife started an agency to launch gyms.

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huntercambon: They were hyper, successful, scaled quickly.

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huntercambon: And so I started gobbling up his content as well, bought his books, listened to everything that he's put out

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huntercambon: and so that was really helpful, too, just to see somebody else doing it getting their advice.

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huntercambon: and then

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huntercambon: Kimberly and I setting

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huntercambon: quite a few ground rules. So

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huntercambon: I'll share just a couple of those, briefly, a big one that a lot of people told us from the outside was.

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huntercambon: you know, have working hours. Only talk about business from 9 to 5, and then, when you're not working. Don't talk about it.

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huntercambon: We tried that. It did not work for us.

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huntercambon: You know. We're both passionate about what we do.

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huntercambon: We like seeing our clients businesses grow. That's why we do what we do.

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huntercambon: And so what we've come to learn is

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huntercambon: really there are no working hours more. So just boundaries. So if I ask Kimberly, hey.

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huntercambon: I got this idea. Can I run it by you just as simple as that? Can I talk to you about this. It could be 10 o'clock at night.

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huntercambon: It could be one o'clock in the morning. I just woke up thinking about it. If she says, Look, I can't take that in right now.

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huntercambon: I respect it.

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huntercambon: We don't talk about it. I save it for a different forum, and vice versa. She'll ask me, hey? I got this idea. Can we talk?

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huntercambon: If I'm in? We we go for it. If I'm out.

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huntercambon: we save it for another time. So

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huntercambon: less rigid

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huntercambon: parameters there, and more. So just open conversation and honesty

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huntercambon: was a big one for us.

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huntercambon: And then, you know, patience by the boatload. Really.

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huntercambon: So I think that's lent to our success so far. We're 4 years in together and and still climbing, so feels good.

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Jamie Seeker: That's wonderful. I have 3 takeaways from that. The 1st is just

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Jamie Seeker: seeking outside counsel and advice from those a season ahead of you or beyond right, like not somebody that's going through it. At the same time. Somebody who has gone through it before is kind of looking back, giving advice

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Jamie Seeker: number 2, just respecting boundaries. Kind of setting those ground rules, acknowledging what works for yourself and kind of respecting the other person in that. And then 3.

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Jamie Seeker: Patience, Grace, you know, giving, giving a lot of that. I think I think that's really great for any just relationship. Forget about business

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Jamie Seeker: or anything like that. But I think those are really to any relationship that you have

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Jamie Seeker: coworkers supervisors, or somebody that you're supervising, but especially to us business owners. I think that's really really great advice whether we have a partner or not, and just dealing with our team. So yeah, so thank you for that. And I think that your skill sets. I I mean, I've I've obviously had the

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Jamie Seeker: the the luxury of like having conversations with both of you. So I get to see your personalities and things like that. But talk to me a little bit about your specific assessments and and skill set that you cont continuously evaluate over the course of your career. It sounds like, I think, one of those things that have come out is problem solving.

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Jamie Seeker: especially because you're in that coo role. But as that taking on that role, you focus heavily on creating streamlined systems problem solving that kind of stuff. How do those same skills from your academic days apply to scaling and improving. Page one, digital.

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huntercambon: Sure that's a great question. So from from my academic days, I'd say

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huntercambon: a big takeaway there.

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huntercambon: you know, as a teacher you're you're up in front of, say, 20 or 30 students per class

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huntercambon: every day for teaching 5 or 6 classes. You got quite a few personalities coming through your classroom.

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huntercambon: And so you gotta realize that you're not gonna reach everybody the same way all the time.

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huntercambon: But as a good educator, you want to right. You're always trying to reach as many students as you can where they are.

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huntercambon: That's part of marketing right? But the takeaway there is flexibility. So

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huntercambon: you know, I come in, and a a mentor teacher of mine a guy by the name of Joe Marinero. He was an attorney. He's actually one of my high school teachers, and then my mentor, when I started teaching

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huntercambon: you know, he really

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huntercambon: kind of instill that in me, which is, you know. Come into the classroom. You think it's gonna go one way.

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huntercambon: and then it doesn't go that way. It goes a totally different direction.

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huntercambon: It's okay to acknowledge that, and to come into the classroom the next day and say.

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huntercambon: You know, hey, everybody!

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huntercambon: Yesterday I really wanted you to get this point as a takeaway.

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huntercambon: and I didn't do that for you. I duffed it. I messed it up. I lost the thread, or I didn't harp on this point enough.

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huntercambon: Let me try again. I I need you guys to understand this. So let me come at it a different angle.

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huntercambon: And I was really good at doing that in the classroom. And so the buy and I got from my students just exponent exponentially grows right. More students wanted to be in my class.

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huntercambon: Another takeaway was, and I can apply this into the business world, which is.

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huntercambon: if my students had the option

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huntercambon: to walk out of the classroom

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huntercambon: right like they didn't have to be in my room if school was not mandatory, which I knew it was. But if it didn't have to be mandatory they could just leave?

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huntercambon: How many students would stay in my class? Would they actually stay and listen to what I had to say and interact with the with the environment that I was culturing.

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huntercambon: So I kept coming back to that as a thought, as I progressed through my teaching career.

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huntercambon: and the deeper I got the more often the answer was, Yes, they would stay in my classroom. They look forward to coming to my classroom.

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huntercambon: and that led to a lot of success in the classroom with with classroom management

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huntercambon: students understanding the material more takeaways, that sort of thing. So.

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huntercambon: looking at that from a business perspective and scaling a business pretty much the same same ideas. Right? So

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huntercambon: would my employees want to come and work here?

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huntercambon: if they had the choice, and in this case they do have the choice they could leave. If they want, they don't have to be here. So am I. Am I culturing an environment

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huntercambon: where they want to be all hands on deck. We're all pulling in the same direction toward a common goal.

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huntercambon: So keep that in the back of my head as I'm working and scaling and hiring

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huntercambon: and then going back to the 1st point I was making, where, if

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huntercambon: if I miss something or I don't communicate something effectively.

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huntercambon: That's okay.

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huntercambon: But I need to go back and correct it. I need to see if the team is on the same page.

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huntercambon: And then, lastly.

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huntercambon: you know

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huntercambon: another mentor of mine who have asked a lot of these questions to he's he's been here. He's done it. He's successful man by the name of Anthony Bruno.

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huntercambon: He's a restaurateur, very successful in the restaurant business. But still people

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huntercambon: connection just asking him, you know.

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huntercambon: what can I do differently, or what should I be aware of when I'm leading a team?

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huntercambon: And something he told me that was a huge, light bulb moment was, know your role. So know your role within the business.

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huntercambon: What do you like to do? And are you good at it?

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huntercambon: If not, it might be better that you ask somebody else to do it. Hire somebody else to do that job. So

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huntercambon: Kimberly and I come back to this is a quote from traction. Entrepreneurial book.

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huntercambon: you know. Are you in the right seat on the bus? Is everybody in the right seat on the bus? And there have been times where I am in the wrong seat on the bus.

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huntercambon: It took a minute for me to learn, but

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huntercambon: have less of an ego. Don't fight it. Be open to feedback and then step aside.

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huntercambon: You know, if Kimberly is better suited for something.

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huntercambon: she would take it, and I would pick up slack elsewhere where I was better suited for those roles. And

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huntercambon: you know first, st it's tough because you don't want to be wrong, and you don't want to let your partner down

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huntercambon: whether it be a married couple or a business partner just

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huntercambon: But if you

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huntercambon: don't know your role, then then

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huntercambon: maybe you're not quite sure what you're good at and what you're working on. And

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huntercambon: that bus isn't gonna head in the in the direction you want it to. So

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huntercambon: those have all been some transferables from education to business that I've taken us a long way so far.

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Jamie Seeker: Yeah, that's great. Just because you can. Doesn't mean you should.

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huntercambon: More succinct way.

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Jamie Seeker: I love that. Yeah, that that was my takeaway from traction but also like the role defining in that. And I love that

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Jamie Seeker: that you talked about having a plan and going in with an intention. But just to kind of be open to changing that along the way. I think that that's really really great advice

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Jamie Seeker: in going into anything with your business, or just any kind of strategic planning right? Like. That's why we plan so that we can go and implement things that we feel like are gonna lead us to a goal or whatever. But just knowing that that is going to change. And I think if there's any certainty

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Jamie Seeker: in life and in the things that we face, it's it's that that it's gonna change. And to be able to be able to go with the flow in that I love that, and and also how you applied.

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Jamie Seeker: whether you are in the classroom with students, or whether it's employees that you have is that is this a place where they want to be, and making it a a place that you know people really want to be that they're gaining from.

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Jamie Seeker: So I think that's really good. I think one of the last things that I want to touch on before we wrap it up is just

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Jamie Seeker: talking about building up. Page one, digital.

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Jamie Seeker: What were some of the challenges that you faced? I know that there were some this year that we were kind of involved with, and were on board, and kind of talked you through some of that stuff. But

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Jamie Seeker: what were some of the challenges that you face when starting or scaling the company. And how did your academic experience kind of prepare you for overcoming some of that stuff?

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huntercambon: Sure. Yeah, we we definitely faced some challenges in the last 4 years. You know, Kimberly's been

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huntercambon: CEO founder of this business for for a decade. Now this is our 10th year in business, so

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huntercambon: she's seen quite a few ups and downs.

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huntercambon: but as far as like what prepared me.

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huntercambon: I will say that you have more resources than you think you have, so oftentimes there's a a

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huntercambon: brick wall, and you need to figure out how to go above it or below it, or sometimes just smash through it.

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huntercambon: But when you're faced with it there is sometimes a moment of I don't wanna say panic but uncertainty.

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huntercambon: Everybody's heard of imposter syndrome. So it's like, Oh.

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huntercambon: do I have what it takes to do this? And

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huntercambon: in the classroom there were quite a few moments, especially early on where a student might ask a question. I don't know the answer to, or.

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huntercambon: you know, just kind of put me in a position where I'm like. Oh, I'm not the the sage on the stage.

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huntercambon: I need to tell the person I don't know

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huntercambon: in business.

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huntercambon: I'm super willing to do that to say, you know, I'm not quite sure I'll get back to you. Say, with a client. But internally, it's like.

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huntercambon: Okay, I don't know the answer right this minute, but like

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huntercambon: I have a ton of resources around me. So

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huntercambon: what have I done in the past that's similar to this that I can use to get get through it.

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huntercambon: the Internet.

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huntercambon: like, what if other people done? Other businesses have faced exactly what we're facing? So so how can I? How can I utilize other people's experiences?

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huntercambon: And then phone a friend, that sort of situation?

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huntercambon: To speak more directly to the challenges we've been facing

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huntercambon: like any business, you know. It's all about the people that are helping you run the business.

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huntercambon: and there's going to be ebbs and flows so scaling and then descaling right like pulling back on the reins.

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huntercambon: Having a smaller team to execute. Just as much work has been super important and eye opening

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huntercambon: so to do that we've just implemented. I don't want to say more meetings, but more focused meeting time. So

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huntercambon: when we leave this meeting, what do we want to have accomplished?

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huntercambon: Starting with the end in mind rather than panicking about the details that are right in front of us at this moment. So

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huntercambon: this is the challenge.

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huntercambon: And we need to reach the solution.

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huntercambon: Let's just back into the steps that we need to take to get there.

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huntercambon: And that kind of cools us down realizes this. We can, you know we can get it done.

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Jamie Seeker: That's great, that's great. And I love that in the very last question, you kind of summed up this whole podcast. And what my heart is, and what it's all about. Because you said, Do I have what it takes? And when I really started coming up with that concept, and you kind of being one of the 1st ones on here to just ask that question in it. I what I'm taking from you. If I were just sitting here listening, that what it takes is

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Jamie Seeker: utilize the world around you get accountability partners, seek out help and advice. Go for forward, knowing that you do have what it takes, because you have people who have gone before you that can pour into you and and just take advantage of those resources. Is there anything else that you might want to add to that, and telling other business owners or future business owners what it takes.

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huntercambon: Yeah, back to your point, reach out to the people around you. They are happy to share. They wanna see you succeed. They're gonna be some of your biggest cheerleaders.

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huntercambon: and when you are 5, 1015 years down the line.

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huntercambon: people are gonna come to you and ask, and you're gonna get to pay it forward or pay it back. I should say, give that advice now that you've earned it. So

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huntercambon: there are no stupid questions. Ask those around. You ask those ahead of you, and if you're not doing what they're doing and what they're striving for, think about doing that.

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Jamie Seeker: I love it. Thank you so much, hunter. I've personally learned a lot from you, just listening, and I appreciate your unique journey and insights with your transition and everything like that. Where can our listeners go to follow page one, digital or get in touch? If they want to learn more.

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huntercambon: Sure. So we're at page one, digital.com. You can reach out to me at hunter at page one, digital.com.

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huntercambon: we're we're taking on more and more each day, and with 10 years in the marketing world. SEO social media advertising.

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huntercambon: We have some good chops on us so happy to help.

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Jamie Seeker: Sounds good. Well, thank you so much for being a guest on what it takes, and we will. We'll be in touch.

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huntercambon: Thank you, Jen. Have a great day.

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Jamie Seeker: Bye.