Janice Porter: Hello everyone, and welcome to this week's
episode of relationships rule. Today, we're going to be looking
at a unique and powerful way that entrepreneurs can build
trust, deepen client relationships and grow their
influence by writing a book. My guest, Danielle Hutchinson, is a
seasoned ghost ghost writer, editor and chief creative
officer at authors on mission. She's helped over 150
entrepreneurs and thought leaders craft best selling books
that don't just inform, they connect. And in this episode, we
explore why writing a book isn't just a smart marketing move, but
a relationship building superpower for today's business
leaders. So welcome to the show. Danielle,
Danielle Hutchinson: thank you so much for having me. Janice,
I'm excited to hop on and talk about how you can build these
relationships through the words on your pages of your book. So
wonderful,
Janice Porter: wonderful. So before we get into that, though,
I think that you probably bring a different perspective than I
have talked to people before about writing a book, and, you
know, there's a lot of opportunities and a lot of
choices out there for people to get help with that. But you're
young, you also have, from what I saw on your LinkedIn profile,
you're a digital nomad. You've been around the world a couple
of times, and I kind of am thinking, wow, that's something
I didn't get to experience when I was younger. My I remember my
dad saying to me, I was thinking about getting married, and he
said, Well, you can either have a wedding or you can go to
Europe for your graduation present from University. And I
chose to get married, so I never got that trip. So I think it's
wonderful that you were able and have been able to do that. What
when you were doing that? Is this recently, or was it a while
ago, or over the past? How many years, you
Danielle Hutchinson: know, funny enough, my path into the writing
world actually correlated a lot with my traveling days. I mean,
it kind of was more coincidental, but also because I
was able to build my, you know, writing business and my get my
experience in that while also traveling. So, you know that
being said, it's been about, I would say, like, two and a half
years since I really started traveling, almost three years
now. But it's not connected to it, guys, because, you know, as
an example, I've been fortunate enough to be able to continue
writing and reading and building more connections while abroad in
these places. So of
Janice Porter: course, it's, it's kind of a nomad type
business really, right? Is that's what, I think. That's
what you're saying, that you're able to to work online. So
wherever you are, did you write about your travels?
Danielle Hutchinson: You know what? Funny enough, I have not.
I have so many, like notes and pictures that I am inspired by,
and I would love to one day. But you know, as many of us know,
especially your listeners, sometimes you have to cater to,
you know, your clients first, and making sure that all your
projects are complete. So it's on my to do list. I would love
to write my own book one day, but it's, it's just on the on
that to do list still. I mean, that being said, though the
travels really did, you know, add a lot of inspiration and,
you know, heart to this project that I was working on. So it
definitely was a huge benefit. Well, I think that you
Janice Porter: have, don't you also like, like, I'm going to
talk to you about books for entrepreneurs and books for
people in business. But don't you also write or ghost write
novels? Because I think that's another side to what you could
have been doing as or could be doing in the future, right?
Yeah,
Danielle Hutchinson: definitely. You know, I started off writing
romance books and mystery all like, okay, for people. Funny
enough, it just so happened this way, but one client had reached
out to me wanting to write a fiction book about samurais. And
funny enough, guess who was on the leg of my planned trip? Was
Japan. So it was funny because I was able to actually be there
around the same time that I was, you know, writing those books
and kind of just, you know, being inspired by the
environment around me. I mean, mind you, if you are listening
today and you're interested in getting into the writing world,
you do not, by any means need to travel to Japan to write about
Japan these days. But of course, it's very fun to have that
experience.
Janice Porter: Yeah. What a wonderful opportunity that was.
So tell me a little bit, tell my my audience, a little bit about
authors on mission, what's what's that all about? Because
that's where you are. You're the creative officer there, chief
creative officer there. Tell us about that organization.
Danielle Hutchinson: Yeah, yeah. So you know, since 2014 we've
worked with over 1100 entrepreneurs and thought
leaders really just taking their ideas and their experiences and
putting them into the written word. Because, you know,
everybody can benefit from having their name on a book and
having it on the shelves in so many ways, but we help you,
because not everybody has the time to do that. So we sort of
offer what I like to call a buffet. Different services
where, you know, if you have, if you need, support, from the very
start, we have a team of Angel writers, which, you know, it's a
fancy word for ghost writer. I
Janice Porter: love that. Angel writers, yes, it's much more
positive sounding.
Danielle Hutchinson: Yeah, yeah. I mean it, really think about
it. But I would much rather have an angel on my shoulder than a
ghost, though. Yeah, exactly, exactly, yeah. So, I mean, you
know, you can really pick the services if you want to start
from that sort of very scratch, somebody helping you write the
way, or maybe you already have a manuscript written now and you
need editing work. Maybe your book has already been published.
You just need some help with marketing or getting your name
out there for TED Talks and, you know, promoting that sort of
thing. So we sort of just help you wherever you are at. We meet
you there, and we get you to where you need to be. Okay,
Janice Porter: that's good to know. And I was just thinking
that if you were going to, if someone in your organization is
going to be an angel writer? How much time is is needed to get to
know somebody, to be able to write in their style? Yeah,
Danielle Hutchinson: I mean, that's an excellent question,
especially for this line of work. I always say, you know,
those personal connections are so important in order to write
some I mean, these days when you know, anybody could just throw
something into a chat bot and have it written out, you know,
it's not gonna sound like the exact person that you know
you're trying to convey their ideas for. So, you know, to
answer your question, I would say like, you know, it really
requires those weekly zoom calls. And I think that's how,
you know, my best books get written with my clients, you
know, some my very first ones fell off our own mission. We
would sit down together weekly basis. Sometimes we'd have a cup
of coffee together, sometimes a beer, just like chatting. And
you know, I would get a good idea for their mannerisms, the
way they speak their favorite words. For example, yes, they
helped me, you know, sure, yeah, and I, we did use technology to
record those calls so I can go back and kind of like analyze it
a little bit. But I think that works out a lot better than, you
know, some clients who do come to me, they're too busy to get
on Zoom calls, which is perfectly fine, you know, and so
they sometimes just send me notes in bullet point form.
Would that book be as sounding as much as they would like to be
their own voice. Maybe not. Maybe will. But that's kind of
the challenge in it. So, you know, if you want to build those
relationships, you do need to kind of carve out some time. I
would say, I do agree there. Yeah,
Janice Porter: that makes a lot of sense. I feel that way too.
When, when I'm working, people say, Well, do you because I do
work with people on their LinkedIn profiles, and they say,
Well, do you do it for me? What can I send you do? What do you
need? Or I know I do it with you, because I need to make sure
that it speaks to what you want it to speak to, right and and I
think that there's an art in being able to capture what
someone is trying to say in the way that they're trying to say
it. And I do believe that there's an art to doing that
properly. So I think that that's probably what separates the good
books from the great books, right, is making sure that that
it feels like the author so, so you your your company, authors
on mission, then does both. It does the right helps people with
writing books, but it also helps do the marketing as well, if
they want it
Danielle Hutchinson: to, yeah, 100% and editing as well, which,
oh, editing, right? Okay, so all in one Okay,
Janice Porter: so I want to talk a little bit about trust. How
does storytelling in a book help build that emotional connection
with the clients or customers that you're speaking to the
audience for the book? So I mean, there's trust between you
and the the client, but now you want to build that book so that
you are portraying that person, the author, in a way that they
can build trust with their clients and prospects and so on.
Danielle Hutchinson: Yeah, well, there's a couple different ways
to think about that. First, you know, you mentioned the
storytelling element, which is huge for any non fiction book,
especially a business book. Yes, rattle off theories and ideas,
but there's a difference between having it listed or having it
ingrained at a story where the reader could see it in practice.
So there's that element of it and seeing it verified, like,
Okay, I see how this works with through this example. Really
helps too. The other side I would say to that is that, you
know, a lot of my clients, they like to talk about all their
successes, like I did this, I did that, but sometimes you also
need to throw in those failures too, which I think is another
way to build trust, because if you're reading the book, you're
going to say, what? So this guy's been perfect. You know,
this is. So, you know, that's another thing I always kind of
encourage my clients to do. Also is as much as we want to talk
ourselves up, you know, if you do share a little bit of those
setbacks, it allows your readers to really see you as a human
being, too, right? Like I get that I was there once, so,
Janice Porter: right? You know, knowing that I was coming to
this interview today, I've been reading a business book that is
that was written by a gentleman that I'm going to be
interviewing next week. And of course, I'm forever reading or
skimming through books of people that I am going to be
interviewing. And because I knew that was on my mind, I realized
that as I'm reading this book, I'm really liking it, and what's
making it feel easy enough to read but I'm liking it is the
stories that just always gets me. The stories and whether and
in this case, he does exactly what you just said. He tells of
a couple of instances where he made the mistake and he wouldn't
do that again, and he learned from that mistake, and and the
stories definitely are the the key. Now, when somebody says to
me, and this happened last week on an interview, when I was
being interviewed, you know what are? What are a couple of
stories or examples you can give me of when such and such happen,
and I can't think of them on the spot. It's like, oh my goodness,
right? And so it takes a little bit for me to remember or or I
don't think they're really worthy of telling does that ever
happen with your clients, and how would you bring them out of
that?
Danielle Hutchinson: Yeah, no. I mean, I've definitely started
off speaking to some people who just want to state their
successes or their theories, and yeah, you need to bring out
those stories in them. So, you know, I always like to say,
everybody does have a story to tell. It might not be like, you
know, you climbed Mount Everest, but you know, even if it's like
I had this, you know, successful climb came to me, and we did so
and so with them, and this was the result of it. That's a good
enough story to show like, you know who you are, how your
practices, you know, are put into place. And you know, just
the engagement level too is just huge, because you could either
be, well, I would like to give this example too. Would you
rather be sitting at a college course having a professor tell
you about business stories, or would you rather be, you know,
having a cup of coffee with a friend as they share, like their
anecdotes from their day you know about their business. So
it's kind of like, which would you rather learn from? Of
course,
Janice Porter: makes sense. So um,
how have
you ever come across someone who think they're not sure if
they're ready? They're talking to you because they're thinking
about writing a book. Are there different signs or stages in in
a person's business that that point to whether they're ready
or not, or can you just tell by just answer asking the right
questions? I
Danielle Hutchinson: wouldn't say that there's any sign, you
know, if you're ready or not. You know there's, there's
upsides and downsides of it, because if you wait too long,
then you might miss your chance to have it out there. You know,
I think you know, if you have an idea and you're inspired by
something, to get it out on the page, don't wait just, you know,
pick up the phone and or pick turn on your computer and do
what you need to do. Um, that being said, No, I, I've had a
couple people reach out, kind of just, you know, testing the
waters a little bit. And you know, what I have to do with
them is, is build that relationship like you've, you
know, talked about before, you know, kind of seeing, okay, why
are they unsure about this? What is holding them back? A lot of
the time, it's the time, you know, they think, you know, I'm
not going to have time to sit down and work on this, or to
read the chapters you sent back to me and, you know, so on and
so then, why? Yeah, then why do it, right? Yeah. And, you know,
Janice, that's why I kind of wanted to go back to what we
were talking about before, where, you know, those zoom,
those weekly zoom calls are huge, and do a tremendous amount
of, you know, benefit to making the authentic voice come out on
the page however. You know, is it necessary? No, it could make
it better, but there are ways around that. So it should, that
shouldn't be the factor that makes you scared. You know, I've
had a client, actually, many clients who voice message me
whenever they have a chance with their ideas and their thoughts.
That's fair enough idea for their tone. I've woken up in the
middle of the night, so like, five voice messages from my one
client who's in a different time zone. I'm just like, okay, so
this is chapter five right here. Oh, that's good. Oh, yeah. And
you know, it's on your own time. So you know, that's just one of
many reasons.
Janice Porter: Okay, so I want to address the elephant in the
room in a sense that, you know, AI is everywhere, and it's in
your business, it's in my business, it's everywhere. And.
And how is authors on mission and you, including you,
embracing that become part of what you do in the process for
your clients, or do you avoid it altogether if you use it? Are
you upfront about it like because I agree with you that
you mentioned earlier that, you know, it can sound very AI and
not real, but there's also ways to use it where you can teach it
to be you. So I just very curious what your take is on it.
Danielle Hutchinson: Yeah, so as of right now, we do not use AI.
It's actually a policy, and they sent us out like a memo
recently, with the new Rise of it all, is that we should not be
using it in our writing. You know, we're meant to be a more
authentic that being said. I'm sure there is some leeway in
terms of, like, research and all that, but a final product
absolutely just humanized. I personally think it could, you
know, there are benefits to AI in terms of, you know, coming up
with ideas, or, you know, outlining those research
elements. For me, I work with a lot of you know, entrepreneurs
who they speak in jargon, and so sometimes I need to think, okay,
like, what does this word mean? Or, can you clarify this
sentence, you know, when I'm getting something from a client,
but do I use that exact you know, what they push back to me
and not at all right, like you need to still, you know, raise
in their words at the end of the day, that robot is just not
going to sound like them. So no,
Janice Porter: I mean, I think that it can take you a fair
amount of the way, but then you have to personalize it and make
it yourself, you know for sure. But do you Sorry? Go ahead. I
was
Danielle Hutchinson: saying it's very easy to use AI and just
say, write me a book about the current state of healthcare. But
is that going to be any good? Probably not. So. Sorry. Go
ahead. And I mean, what were you going to
Janice Porter: say? No, I was going to say, if you teach the
the AI to to be you and to give it all those prompts that make
it more like you. It can work, but it's still only 80% of the
way. It's not 100% so in your industry, though, I'm just
curious, are people coming like you said. You had a and I don't
want to get anyone in trouble, but you had a directive that
you're not allowed to use it. You're it's supposed to be all
humanized and so on. Fine, I get that. That's what people are
paying for. They're paying for your expertise, right? Um, but
it's not going away. So, right? So I would think it, it would be
something to not if you can't beat them, join them. Is like,
learn it. Learn a good way to use it, and make sure that
you're upfront about it if you are using it. That's all I would
say to that.
Danielle Hutchinson: I do agree with that. I mean, any business
that stays stagnant is not going to stay in the market for long.
I mean, you know, think about, you know, Blockbuster, when you
know Netflix came out, you need to embrace these kinds of
changes exactly. So, yeah. I mean, on on the side, I do do a
little bit of freelancing, and I do actually have a lot of people
coming to me asking me to humanize their manuscripts,
which I found is a whole nother realm of, yeah, would be they've
written their own book, yeah, you need editing, but they need
somebody to humanize it sort of passes this AI check or sort of
sounds like, yes, it's not repetitive, you know. So I do
say that you know it, there are ways to embrace it and see those
benefits, but it does take a lot of skill and to do that, yeah?
So, you know, at this time, you know, especially when we're
working with our clients, and really, you know, we want to get
their voice out. They want to give them a quality piece of
work, you know, that's sort of where we're at now. And but that
being said, there is definitely benefits to using it, I would
say, you know, in other ways too, you know. So, yeah, I
Janice Porter: mean, it has to be talked about. It has to be
looked at, because you can
Danielle Hutchinson: pretend it's not on the rise, for sure.
So what
Janice Porter: would you say the biggest misconception people
have about writing a book to grow their business is
Danielle Hutchinson: the biggest misconception about growing
their business
Janice Porter: writing a book,
Danielle Hutchinson: I would well, what I wanted the
direction I was thinking to go with that is, you know, if you
write a book when you're working with somebody else, your worry
is that, well, it's not going to be the quality that I'm looking
for if somebody else is helping you, but if you're thinking more
so just writing it in general, I would say that, you know, what
am I going to do with it once it gets out on the shelf, like I
write the book? Okay, my name's on it, and that's, that's great,
but you know, is it going to do anything for me? So I'd say, you
know, the the truth behind that is, it can do wonders for you,
right? Could, you know, really enhance your credibility, help
you? Of, you know, get into new areas of your field, and you
know, not to mention that the connections that it makes as
well, so well it
Janice Porter: doesn't make the connections. You make the
connection, right?
Danielle Hutchinson: I'm going to go out there with a little
business suit on and walk the knock on doors, but, but
Janice Porter: do people come? Do people like, um, do you get a
lot of like, coaches and consultants and that kind of
people that want to write a book, service providers,
Danielle Hutchinson: oh, yeah, absolutely thought leaders.
That's right.
Janice Porter: So when they come and they say, look, I've got, I
want to write a book, I'm going on a speaking tour, and it would
be helpful if I had a book, are they thinking that the book is
going to give them more credibility. And is that true,
or is it? And I'm going to go back to something I said to you,
off air. Is it? Yeah, better than a business card. But is it
enough? I mean, people, okay, for example, I'm going to put
this into my my terms for what I do. People say they want their
their LinkedIn profile updated, or they want it better LinkedIn
profile, or whatever. And they and I say, and why do you want
this? What do you expect to have happen? And they say, Well, I
want to get more clients. Well, just by having a new LinkedIn
page, they're not going to come flocking to you. You're going to
be speaking to the right audience. Should they find your
page or be searching for your page and find you? But you have
to do some work to make that happen. So I'm wondering if it's
similar in your field, where they come to you thinking it's
going to be the be all and end all. Yeah,
Danielle Hutchinson: I do appreciate you kind of helping
to clarify that a little bit, and I see where we're going with
that. Because, you know, you are right. You know, having your
book out there, it's great, but you do need to do something more
with it. So, you know, we do have a lot of people, their end
goal is to get more clients. It is to get more speaking
engagement. Um, you know that being said, when you do have
that book and you bring it to speaking engagements, I mean,
that's just one amazing way to have, like, a high value
networking tool just in your pocket, right? You know, if
you're giving out as a gift to people who come up to you at the
events there, yeah, it's something we get to go home
with. And also it's going to sit, you know, on their shelves,
like the books I have behind me, and they're thinking of you. And
so exactly, I need to hire somebody for this task. Who are
they gonna look for? Exactly, look I see my name, you know
your name, I'm gonna give you a call. So you know, not only
that, but you know, you kind of just expand your reach. You
don't know who's going to pick up the book. So, you know, you
never know who's going to end up with it. You know it, they might
know your name before you even give them a call. For example,
it was fine, right out there. So
Janice Porter: I think that's good. I think you've you
understood what I was getting at and and it makes sense. So I ran
into somebody that I know at a coffee shop last week, and I
hadn't seen him for a long time, and I knew his wife, and I said,
How is she doing? And he said, she's great. I said, she
retired. He said, Yeah, but she's written a book, or a
couple of books or something. And I said, Oh, that's great.
You know, had a conversation and, and I think she he told me
they were a certain type of book, and that she's been
speaking at these I think they were churches. I think it was a
spiritual book and and he said, and she's really excited,
because she sold about 50 books, or something like that. And I
thought, wow, that's if that's excited her, and she spent all
this money, or wrote the book herself, or whatever, and put
all this time in, that's great, because most people think
they're going to sell 1000s of books, and that isn't usually
the case, correct?
Danielle Hutchinson: Yeah, no. And I have many people who, you
know, they don't have a lot of books being sold. You know, that
being said, they might have made the best seller list at one
point, and perhaps, you know, it just kind of faltered off to the
poor, you know, they just don't keep it up after a while, right?
But that doesn't mean that it's not valuable, you know, right,
exactly. And still bring it with each those events. You can still
give it to your clients, you know, just as like a welcome
gift, even to our employees, you can use it as a tool to teach
them through strategies and methods. It just, there's so
many opportunities for you to leverage it in building, you
know, relationships in whatever area you're looking to increase
those relationships. Yeah, good
Janice Porter: point. Um, can you? Can you? I'm going to put
you on the spot now. Can you share a client story where a
book has truly transformed that person's brand or their business
relationships?
Danielle Hutchinson: Yeah, there's this one, you know,
amazing woman. She, um, actually came onto one of my podcasts
once, and she, you know, she had a book out, and when she did,
she was able to actually get on a TED talk because of, you know,
having that. Published book and being able to use it to expand
her reach and forming those connections. So that's one
example. Another example, actually this. He was a popular
YouTuber, and he, you know, his views were kind of faltering
after a while, because he kind of fell off of it for a
beginning. Way to increase his listeners. So, you know, we
wrote a book for him. And every, you know, couple chapters,
there's a QR code linking it to one of his videos. So as
somebody was reading, they were able to go right to it. And, you
know, he advertised the book also through his channel. So
kind of was a win win situation. It helped him out too. So
there's just different ways you can go with that. And I mean,
even that, it was a great way to build connections with your
audience too. If so, yeah,
Janice Porter: I think that's that's very smart. Okay, that
makes me think of another completely aside question.
Somebody come to you to write a book based on, somehow, based on
their podcast episodes?
Danielle Hutchinson: I have not actually yet. Um, that would be
a fun one, though I've considered doing a couple blogs,
like, related to podcasts I've, you know, been on or had myself.
So that would be very interesting, because it must be
like a compilation story of other people's stories. But
also, like,
Janice Porter: Yeah, but all based on like, I have an idea,
but I don't know if I could pull it together, because I interview
people pretty much every week. I've done the odd solo episode,
but and I have a theme running through some, not all, but most
of my episodes about curiosity, and that's what I've been
thinking about putting something together around that, and
intertwining somehow the opinions that or the theories
around that, that my guests talk about. I don't know it's just
something I've been thinking about. I
Danielle Hutchinson: mean, hey, I love that idea, and I think
this is a great thing for listeners to be hearing too,
because they might also be inspired and not quite know, go
with it. So, you know, in your case, you have the content right
there easy. You even have the transcript, so you can even
exact words, I think, for you, then the main task could be
organizing, picking and choosing which ones are, you know, the
most beneficial to share, and also, how are you going to
structure it? How are you going to present it? Are you going to
go word for word on the transcript or summarize it? So
you know, what you'd probably need is just someone to kind of,
you know, bounce ideas off of. And yeah,
Janice Porter: because it would be daunting by by myself, I
think, but something I've been thinking about for a while
anyway, that's good to know, because, yeah, it'd be curious
now to see if something comes your way, because I've opened up
that, yeah,
Danielle Hutchinson: I know Curiosity
Janice Porter: Exactly. So what would you say? And I'm just
going to last question on on books, what would you say? Your
best advice is to someone who is thinking about writing a book,
but they're not sure, and they know, based on what we've just
talked about, they know that, you know, it could be a better
than a business card tool to help me get out there, be seen
and heard by more people. But what are the three say top
things that you would advise someone to think about?
Danielle Hutchinson: Well, at the risk of being cliche, just
do it. You know, if you're holding back just because you
know it's you don't think there's enough time, it's not
the right time, then you
Janice Porter: know why? Okay, yeah,
Danielle Hutchinson: so just go for it and give it a shot. You
know, one thing is also, like, if you're holding back because,
you know, you don't think you're good enough, your writing is not
good enough. Also, just throw that idea away. You know, you
can work with somebody else to help make sure that your ideas
are presented clearly, that they were presented, you know, in an
engaging way. So I guess that's two, you know, tips right there.
And we're speaking mainly on the lines of, if they're feeling
they shouldn't write a book, is that correct? Janice,
Janice Porter: not that they shouldn't, but just not knowing.
So just as an add on to that question about how many pages is
a business book that someone isn't, you know, out to write
the best, you know, the the biggest and best. They're doing
it as a tool for their business. How many pages and what kind of
costs are we looking at? Just to give people a ballpark idea or a
lowest to highest type of thing, right?
Danielle Hutchinson: Well, I always like to say, you know,
don't focus on the you know page count, you know, just because,
you know, you don't want to add in too much fluff and have it be
just nonsense, you know, or you don't want it to be too brief.
Focus on what's right for your topic. That being said, we found
an average. It's about like 30, 40,000 words about, you know,
that translates to, I mean, it really depends on format. Into
Janice Porter: that's a whole nother sized, about 100 pages.
Is that about, um, I
Danielle Hutchinson: guess so, like, closer to 200 I would say,
um, again, it's all about formatting. You know, what's on
a Google doc size is going to be different than ever page on your
Janice Porter: fine, I know I put you on the spot there. Yeah,
that's the thing too,
Danielle Hutchinson: because it's really not an answer for
that. It's something that you'd have to, you know, have a
consultation with, for example, one of our experts who knows,
like what the best for your specific topic, and to answer
your other question in terms of price, that also does depend on
the package. If you're looking from start to finish, it's going
to be more costly than if you're just looking for marketing
services. Fair enough. Fair enough. A couple of grand area.
Okay, that's
Janice Porter: enough. That's good, that's good. Um, all
right, just a couple of quick questions before we wrap up. So
as a writer and someone in the writing business, do you write
for yourself? Do you are you a journal person. Or, you know, do
you find that you make time to write for yourself?
Danielle Hutchinson: You know, I used to have my own journal. I
had, you know, actually whole series in the closet in this
very room of, just like, funny enough, it's more transitions
now to just sort of memos on my phone because, you know, it's
funny. I joke with my friends. My one friend actually just puts
emojis for each day of her to kind of remind herself, like
what you know, she was feeling each day. Sometimes she just
don't have the time to, but I do make an effort. Sometimes, you
know, it's it's crazy. I get to write every day for everybody
else, but one day I'll do for myself.
Janice Porter: Well, I would think that that it might be kind
of a necessity for some people who are writers, because it
keeps their skill honed right in the in a different way than
doing it for someone else. So that's why I asked and are you a
reader? What do you like to read?
Danielle Hutchinson: Oh, I mean, if I'm reading for myself, it's,
you know, everywhere I love, you know, dystopian novels, my
favorite. I am also a big fan of young adult literature, okay, I
went to the midnight release party of the latest Hunger Games
book. Oh, you did.
Janice Porter: Oh, fun. Okay, so that's sort of books, but
Danielle Hutchinson: I mean only because on a daily basis, I'm
also reading, you know, very formal business books into nice
to have a little silly change. So
Janice Porter: do you prefer to read like real books, or do you
read on on an e book? Or do you listen? Or do you watch videos
like, which is your favorite? I
Danielle Hutchinson: do prefer the print books. You know,
there's something about just, you know, turning the feeling it
in your hands. It's not as convenient. You know, of course,
you're looking for convenience. You know, audio books have been
a huge part of my life, too, but I do like the print versions.
Janice Porter: Awesome. That's great. Do you watch? I'm just
curious because I I've, I have a reason for asking this. But do
you watch TV at all? Do you or do you watch streaming? Uh,
mostly streaming. Yeah. Okay, so you don't have cable TV?
Danielle Hutchinson: Oh, no, cable, download, whatever it is
we want to watch.
Janice Porter: And you don't necessarily watch it on a
television. You watch it on your phone or on your iPad or
something like that.
Danielle Hutchinson: I will say, would you use our TV? Sometimes?
My boyfriend only uses phone and then, like, project it
Janice Porter: got it, yeah. Okay, fair enough. I just
started watching something that I came across last night that I
think I'd heard on I think it was the might have been the
Golden Globes or something, but I heard the title, and I didn't
know what it was, and I liked the actress that was in it.
She'd been a child actress, and she was very good. And I
thought, I'm going to watch the first episode. It was on
Netflix, and it's called apple cider vinegar. Have you
Danielle Hutchinson: heard of it? I have not. I'm currently
looking it up though.
Janice Porter: Well, then there's a reason why I'm telling
you about this, because it's apparently a true story about a
young woman who made a fortune telling a lie about something,
and it was about our health, but the way that the show is shot,
it's got very hip music, it's got some emoji stuff going on
and whatever. It's very hip and different from what I'm used to
watching, but it's really good. And so I was curious if you'd
heard of it, because it's aiming at the younger audience. There's
no question. So I was just, yeah,
Danielle Hutchinson: no, I haven't yet. Check it out. Check
on my list? Yeah, I guess this is actually one that I do not
subscribe to. We're more like Hulu people, but, um, no, I'll
put that on the list because, uh,
Janice Porter: check it out. The girl that plays the the stars is
a very good actress. And so I was, I've forgotten her name
now. But anyway, does it show there?
Danielle Hutchinson: Oh, yeah, well, I looked it up. What's her
name, I closed it out.
Janice Porter: It's okay. Yeah,
Danielle Hutchinson: I'm sorry I don't have it doesn't matter.
It's
Janice Porter: all good. So, all right. Last question, what would
you say about the word curiosity? Would you say it's
innate or it's learned?
Danielle Hutchinson: It is 100% learned. Have a reason for
saying that, and maybe that's not something you usually hear.
Yeah, I've heard it all. I grew up kind of, you know, coasting
by, you know, just taking life as it comes. I was, I am
currently also a teacher, just based on, you know, that's what
people kind of said would be a good role for me. And I enjoyed
it. I was like, Okay, sure. And kind of just like, took that,
you know, normal path for a while. I was very happy with
that. I was never curious about what else is out there. Soon as
I started to be curious, what happens if I start writing books
for people? What happens if I start doing a little bit more
after we get home from work? I mean, look at me now. Like you
said in the beginning of this podcast, I got to travel the
world, and I get to meet all these people. I get to talk to
you. So you know, that's where the curiosity comes from. If I
wasn't curious about that, where would I be? Not only that's the
one I'm writing books for business people, and you know
anybody else, you gotta be curious to understand where all
these topics are coming from. So learning helps.
Janice Porter: So what though, did somebody inspire you to be
curious, or did that come from you? Um,
Danielle Hutchinson: not to be too corny, but honestly, my
boyfriend did. He was like, what are you gonna do now, you know,
and the school's over, and I'll be like, um, watch TV, yeah. So,
you know, it gives you something that pushes you, like, Okay, let
me see what else is out there that I could, you know, explore
and find out about myself. So it really helped. And, you know,
it's
Janice Porter: good influence.
He's a good yeah, he's a good one, I guess.
Well, this has been delightful. Danielle, thank you so much.
Thank you for your for your take on everything that is, all about
your company and about sharing some of your things of yourself.
I appreciate that. I think you've reminded us that writing
a book isn't just about sharing expertise. It's about creating
connection. It's about trust. It's about, you know, learning
about the person that you're working with, and when done
right, a book can be the bridge between you, who you are and the
people you're meant to serve. So if you're an entrepreneur,
thinking about how to stand out, build trust and scale your
impact. Your story may just be your greatest asset. Make sure
that you reach out to Danielle at authors on mission and have
that conversation if you think it's time for you to start
writing a book, and where will they find you at authors on
mission, Danielle, I'll put it in the show notes so it's, is it
just authors on mission.com
Danielle Hutchinson: authors on mission.com we also are on
Instagram and Facebook as well. The same handle, authors on
mission, yeah, and my personal Instagram is at we like books,
so
Janice Porter: Okay, perfect. Just get that all to me, and
we'll put it in the show notes. Much appreciated. And remember
to my audience, thank you for being loyal listeners and to
stay connected and be remembered. Thank.