1 00:00:02,580 --> 00:00:04,680 Janice Porter: Hello everyone, and welcome to this week's 2 00:00:04,680 --> 00:00:09,180 episode of relationships rule. Today, we're going to be looking 3 00:00:09,180 --> 00:00:12,300 at a unique and powerful way that entrepreneurs can build 4 00:00:12,300 --> 00:00:15,300 trust, deepen client relationships and grow their 5 00:00:15,300 --> 00:00:20,180 influence by writing a book. My guest, Danielle Hutchinson, is a 6 00:00:20,180 --> 00:00:24,020 seasoned ghost ghost writer, editor and chief creative 7 00:00:24,020 --> 00:00:27,320 officer at authors on mission. She's helped over 150 8 00:00:28,100 --> 00:00:31,820 entrepreneurs and thought leaders craft best selling books 9 00:00:32,240 --> 00:00:36,740 that don't just inform, they connect. And in this episode, we 10 00:00:36,740 --> 00:00:39,800 explore why writing a book isn't just a smart marketing move, but 11 00:00:39,800 --> 00:00:43,120 a relationship building superpower for today's business 12 00:00:43,180 --> 00:00:45,880 leaders. So welcome to the show. Danielle, 13 00:00:46,660 --> 00:00:48,160 Danielle Hutchinson: thank you so much for having me. Janice, 14 00:00:48,160 --> 00:00:50,980 I'm excited to hop on and talk about how you can build these 15 00:00:50,980 --> 00:00:54,340 relationships through the words on your pages of your book. So 16 00:00:54,400 --> 00:00:55,120 wonderful, 17 00:00:55,180 --> 00:00:58,120 Janice Porter: wonderful. So before we get into that, though, 18 00:00:58,180 --> 00:01:02,220 I think that you probably bring a different perspective than I 19 00:01:02,220 --> 00:01:05,940 have talked to people before about writing a book, and, you 20 00:01:05,940 --> 00:01:08,640 know, there's a lot of opportunities and a lot of 21 00:01:08,640 --> 00:01:12,420 choices out there for people to get help with that. But you're 22 00:01:12,420 --> 00:01:18,180 young, you also have, from what I saw on your LinkedIn profile, 23 00:01:18,180 --> 00:01:21,440 you're a digital nomad. You've been around the world a couple 24 00:01:21,440 --> 00:01:24,680 of times, and I kind of am thinking, wow, that's something 25 00:01:24,680 --> 00:01:28,760 I didn't get to experience when I was younger. My I remember my 26 00:01:28,760 --> 00:01:31,700 dad saying to me, I was thinking about getting married, and he 27 00:01:31,700 --> 00:01:33,800 said, Well, you can either have a wedding or you can go to 28 00:01:33,800 --> 00:01:37,160 Europe for your graduation present from University. And I 29 00:01:37,160 --> 00:01:40,780 chose to get married, so I never got that trip. So I think it's 30 00:01:40,780 --> 00:01:44,980 wonderful that you were able and have been able to do that. What 31 00:01:44,980 --> 00:01:49,240 when you were doing that? Is this recently, or was it a while 32 00:01:49,240 --> 00:01:52,300 ago, or over the past? How many years, you 33 00:01:52,300 --> 00:01:55,300 Danielle Hutchinson: know, funny enough, my path into the writing 34 00:01:55,300 --> 00:01:58,660 world actually correlated a lot with my traveling days. I mean, 35 00:01:58,660 --> 00:02:01,320 it kind of was more coincidental, but also because I 36 00:02:01,320 --> 00:02:05,520 was able to build my, you know, writing business and my get my 37 00:02:05,520 --> 00:02:08,940 experience in that while also traveling. So, you know that 38 00:02:08,940 --> 00:02:12,720 being said, it's been about, I would say, like, two and a half 39 00:02:12,720 --> 00:02:15,480 years since I really started traveling, almost three years 40 00:02:15,480 --> 00:02:19,020 now. But it's not connected to it, guys, because, you know, as 41 00:02:19,020 --> 00:02:22,340 an example, I've been fortunate enough to be able to continue 42 00:02:22,340 --> 00:02:25,880 writing and reading and building more connections while abroad in 43 00:02:25,880 --> 00:02:27,140 these places. So of 44 00:02:27,140 --> 00:02:30,200 Janice Porter: course, it's, it's kind of a nomad type 45 00:02:30,200 --> 00:02:32,960 business really, right? Is that's what, I think. That's 46 00:02:32,960 --> 00:02:35,840 what you're saying, that you're able to to work online. So 47 00:02:35,840 --> 00:02:39,860 wherever you are, did you write about your travels? 48 00:02:41,060 --> 00:02:43,840 Danielle Hutchinson: You know what? Funny enough, I have not. 49 00:02:43,840 --> 00:02:47,680 I have so many, like notes and pictures that I am inspired by, 50 00:02:47,680 --> 00:02:50,860 and I would love to one day. But you know, as many of us know, 51 00:02:50,860 --> 00:02:54,220 especially your listeners, sometimes you have to cater to, 52 00:02:54,220 --> 00:02:56,740 you know, your clients first, and making sure that all your 53 00:02:56,740 --> 00:02:59,680 projects are complete. So it's on my to do list. I would love 54 00:02:59,680 --> 00:03:03,540 to write my own book one day, but it's, it's just on the on 55 00:03:03,540 --> 00:03:06,240 that to do list still. I mean, that being said, though the 56 00:03:06,240 --> 00:03:09,660 travels really did, you know, add a lot of inspiration and, 57 00:03:09,840 --> 00:03:13,440 you know, heart to this project that I was working on. So it 58 00:03:13,440 --> 00:03:18,240 definitely was a huge benefit. Well, I think that you 59 00:03:18,239 --> 00:03:21,319 Janice Porter: have, don't you also like, like, I'm going to 60 00:03:21,319 --> 00:03:24,739 talk to you about books for entrepreneurs and books for 61 00:03:24,739 --> 00:03:28,759 people in business. But don't you also write or ghost write 62 00:03:28,759 --> 00:03:32,599 novels? Because I think that's another side to what you could 63 00:03:32,599 --> 00:03:34,939 have been doing as or could be doing in the future, right? 64 00:03:35,359 --> 00:03:35,719 Yeah, 65 00:03:35,720 --> 00:03:38,120 Danielle Hutchinson: definitely. You know, I started off writing 66 00:03:38,120 --> 00:03:43,120 romance books and mystery all like, okay, for people. Funny 67 00:03:43,120 --> 00:03:46,900 enough, it just so happened this way, but one client had reached 68 00:03:46,900 --> 00:03:50,740 out to me wanting to write a fiction book about samurais. And 69 00:03:50,740 --> 00:03:53,740 funny enough, guess who was on the leg of my planned trip? Was 70 00:03:53,740 --> 00:03:57,820 Japan. So it was funny because I was able to actually be there 71 00:03:58,000 --> 00:04:00,420 around the same time that I was, you know, writing those books 72 00:04:00,420 --> 00:04:02,820 and kind of just, you know, being inspired by the 73 00:04:02,820 --> 00:04:06,180 environment around me. I mean, mind you, if you are listening 74 00:04:06,180 --> 00:04:08,700 today and you're interested in getting into the writing world, 75 00:04:08,700 --> 00:04:11,460 you do not, by any means need to travel to Japan to write about 76 00:04:11,460 --> 00:04:15,300 Japan these days. But of course, it's very fun to have that 77 00:04:15,300 --> 00:04:16,140 experience. 78 00:04:16,139 --> 00:04:18,239 Janice Porter: Yeah. What a wonderful opportunity that was. 79 00:04:18,479 --> 00:04:22,699 So tell me a little bit, tell my my audience, a little bit about 80 00:04:22,699 --> 00:04:26,239 authors on mission, what's what's that all about? Because 81 00:04:26,239 --> 00:04:29,599 that's where you are. You're the creative officer there, chief 82 00:04:29,599 --> 00:04:32,599 creative officer there. Tell us about that organization. 83 00:04:33,200 --> 00:04:37,340 Danielle Hutchinson: Yeah, yeah. So you know, since 2014 we've 84 00:04:37,340 --> 00:04:40,480 worked with over 1100 entrepreneurs and thought 85 00:04:40,480 --> 00:04:44,500 leaders really just taking their ideas and their experiences and 86 00:04:44,500 --> 00:04:47,380 putting them into the written word. Because, you know, 87 00:04:47,680 --> 00:04:50,500 everybody can benefit from having their name on a book and 88 00:04:50,500 --> 00:04:54,280 having it on the shelves in so many ways, but we help you, 89 00:04:54,280 --> 00:04:58,480 because not everybody has the time to do that. So we sort of 90 00:04:58,480 --> 00:05:01,140 offer what I like to call a buffet. Different services 91 00:05:01,140 --> 00:05:04,140 where, you know, if you have, if you need, support, from the very 92 00:05:04,140 --> 00:05:08,040 start, we have a team of Angel writers, which, you know, it's a 93 00:05:08,040 --> 00:05:10,140 fancy word for ghost writer. I 94 00:05:10,140 --> 00:05:12,840 Janice Porter: love that. Angel writers, yes, it's much more 95 00:05:13,140 --> 00:05:14,220 positive sounding. 96 00:05:14,940 --> 00:05:17,160 Danielle Hutchinson: Yeah, yeah. I mean it, really think about 97 00:05:17,160 --> 00:05:19,620 it. But I would much rather have an angel on my shoulder than a 98 00:05:19,620 --> 00:05:24,500 ghost, though. Yeah, exactly, exactly, yeah. So, I mean, you 99 00:05:24,500 --> 00:05:27,020 know, you can really pick the services if you want to start 100 00:05:27,020 --> 00:05:30,200 from that sort of very scratch, somebody helping you write the 101 00:05:30,200 --> 00:05:33,620 way, or maybe you already have a manuscript written now and you 102 00:05:33,620 --> 00:05:37,400 need editing work. Maybe your book has already been published. 103 00:05:37,400 --> 00:05:39,980 You just need some help with marketing or getting your name 104 00:05:39,980 --> 00:05:43,540 out there for TED Talks and, you know, promoting that sort of 105 00:05:43,540 --> 00:05:47,020 thing. So we sort of just help you wherever you are at. We meet 106 00:05:47,020 --> 00:05:50,620 you there, and we get you to where you need to be. Okay, 107 00:05:50,620 --> 00:05:55,240 Janice Porter: that's good to know. And I was just thinking 108 00:05:55,300 --> 00:05:59,200 that if you were going to, if someone in your organization is 109 00:05:59,200 --> 00:06:05,400 going to be an angel writer? How much time is is needed to get to 110 00:06:05,400 --> 00:06:10,140 know somebody, to be able to write in their style? Yeah, 111 00:06:10,140 --> 00:06:11,640 Danielle Hutchinson: I mean, that's an excellent question, 112 00:06:11,640 --> 00:06:14,400 especially for this line of work. I always say, you know, 113 00:06:14,460 --> 00:06:18,300 those personal connections are so important in order to write 114 00:06:18,300 --> 00:06:22,760 some I mean, these days when you know, anybody could just throw 115 00:06:22,760 --> 00:06:25,640 something into a chat bot and have it written out, you know, 116 00:06:25,640 --> 00:06:28,580 it's not gonna sound like the exact person that you know 117 00:06:28,580 --> 00:06:32,600 you're trying to convey their ideas for. So, you know, to 118 00:06:32,600 --> 00:06:35,540 answer your question, I would say like, you know, it really 119 00:06:35,540 --> 00:06:38,420 requires those weekly zoom calls. And I think that's how, 120 00:06:38,420 --> 00:06:41,140 you know, my best books get written with my clients, you 121 00:06:41,140 --> 00:06:44,500 know, some my very first ones fell off our own mission. We 122 00:06:44,500 --> 00:06:47,680 would sit down together weekly basis. Sometimes we'd have a cup 123 00:06:47,680 --> 00:06:51,640 of coffee together, sometimes a beer, just like chatting. And 124 00:06:51,640 --> 00:06:55,300 you know, I would get a good idea for their mannerisms, the 125 00:06:55,300 --> 00:06:58,960 way they speak their favorite words. For example, yes, they 126 00:06:58,960 --> 00:07:02,580 helped me, you know, sure, yeah, and I, we did use technology to 127 00:07:02,580 --> 00:07:05,760 record those calls so I can go back and kind of like analyze it 128 00:07:05,760 --> 00:07:09,000 a little bit. But I think that works out a lot better than, you 129 00:07:09,000 --> 00:07:11,940 know, some clients who do come to me, they're too busy to get 130 00:07:11,940 --> 00:07:14,580 on Zoom calls, which is perfectly fine, you know, and so 131 00:07:14,580 --> 00:07:17,160 they sometimes just send me notes in bullet point form. 132 00:07:17,640 --> 00:07:21,440 Would that book be as sounding as much as they would like to be 133 00:07:21,440 --> 00:07:24,680 their own voice. Maybe not. Maybe will. But that's kind of 134 00:07:24,680 --> 00:07:27,620 the challenge in it. So, you know, if you want to build those 135 00:07:27,620 --> 00:07:30,140 relationships, you do need to kind of carve out some time. I 136 00:07:30,140 --> 00:07:32,180 would say, I do agree there. Yeah, 137 00:07:32,240 --> 00:07:34,460 Janice Porter: that makes a lot of sense. I feel that way too. 138 00:07:34,460 --> 00:07:37,700 When, when I'm working, people say, Well, do you because I do 139 00:07:38,000 --> 00:07:41,140 work with people on their LinkedIn profiles, and they say, 140 00:07:41,140 --> 00:07:43,900 Well, do you do it for me? What can I send you do? What do you 141 00:07:43,900 --> 00:07:47,500 need? Or I know I do it with you, because I need to make sure 142 00:07:47,500 --> 00:07:51,640 that it speaks to what you want it to speak to, right and and I 143 00:07:51,640 --> 00:07:56,740 think that there's an art in being able to capture what 144 00:07:56,740 --> 00:07:59,740 someone is trying to say in the way that they're trying to say 145 00:07:59,740 --> 00:08:02,460 it. And I do believe that there's an art to doing that 146 00:08:02,460 --> 00:08:11,340 properly. So I think that that's probably what separates the good 147 00:08:11,340 --> 00:08:14,460 books from the great books, right, is making sure that that 148 00:08:14,460 --> 00:08:21,320 it feels like the author so, so you your your company, authors 149 00:08:21,320 --> 00:08:24,200 on mission, then does both. It does the right helps people with 150 00:08:24,200 --> 00:08:27,980 writing books, but it also helps do the marketing as well, if 151 00:08:27,980 --> 00:08:28,640 they want it 152 00:08:28,640 --> 00:08:31,880 Danielle Hutchinson: to, yeah, 100% and editing as well, which, 153 00:08:31,940 --> 00:08:36,380 oh, editing, right? Okay, so all in one Okay, 154 00:08:36,379 --> 00:08:43,419 Janice Porter: so I want to talk a little bit about trust. How 155 00:08:43,419 --> 00:08:47,499 does storytelling in a book help build that emotional connection 156 00:08:47,499 --> 00:08:50,859 with the clients or customers that you're speaking to the 157 00:08:50,859 --> 00:08:54,399 audience for the book? So I mean, there's trust between you 158 00:08:54,399 --> 00:09:00,359 and the the client, but now you want to build that book so that 159 00:09:00,359 --> 00:09:05,699 you are portraying that person, the author, in a way that they 160 00:09:05,699 --> 00:09:09,779 can build trust with their clients and prospects and so on. 161 00:09:10,799 --> 00:09:12,659 Danielle Hutchinson: Yeah, well, there's a couple different ways 162 00:09:12,659 --> 00:09:15,539 to think about that. First, you know, you mentioned the 163 00:09:15,539 --> 00:09:18,539 storytelling element, which is huge for any non fiction book, 164 00:09:18,539 --> 00:09:23,599 especially a business book. Yes, rattle off theories and ideas, 165 00:09:23,599 --> 00:09:26,959 but there's a difference between having it listed or having it 166 00:09:26,959 --> 00:09:31,459 ingrained at a story where the reader could see it in practice. 167 00:09:31,819 --> 00:09:34,519 So there's that element of it and seeing it verified, like, 168 00:09:34,699 --> 00:09:38,359 Okay, I see how this works with through this example. Really 169 00:09:38,359 --> 00:09:42,579 helps too. The other side I would say to that is that, you 170 00:09:42,579 --> 00:09:45,759 know, a lot of my clients, they like to talk about all their 171 00:09:45,759 --> 00:09:50,439 successes, like I did this, I did that, but sometimes you also 172 00:09:50,439 --> 00:09:53,499 need to throw in those failures too, which I think is another 173 00:09:53,499 --> 00:09:56,259 way to build trust, because if you're reading the book, you're 174 00:09:56,259 --> 00:09:59,259 going to say, what? So this guy's been perfect. You know, 175 00:09:59,259 --> 00:10:02,999 this is. So, you know, that's another thing I always kind of 176 00:10:02,999 --> 00:10:05,819 encourage my clients to do. Also is as much as we want to talk 177 00:10:05,819 --> 00:10:08,939 ourselves up, you know, if you do share a little bit of those 178 00:10:08,939 --> 00:10:12,719 setbacks, it allows your readers to really see you as a human 179 00:10:12,719 --> 00:10:16,619 being, too, right? Like I get that I was there once, so, 180 00:10:16,800 --> 00:10:19,920 Janice Porter: right? You know, knowing that I was coming to 181 00:10:19,920 --> 00:10:25,220 this interview today, I've been reading a business book that is 182 00:10:25,220 --> 00:10:28,220 that was written by a gentleman that I'm going to be 183 00:10:28,220 --> 00:10:32,960 interviewing next week. And of course, I'm forever reading or 184 00:10:32,960 --> 00:10:36,920 skimming through books of people that I am going to be 185 00:10:36,920 --> 00:10:40,960 interviewing. And because I knew that was on my mind, I realized 186 00:10:40,960 --> 00:10:45,100 that as I'm reading this book, I'm really liking it, and what's 187 00:10:45,100 --> 00:10:52,000 making it feel easy enough to read but I'm liking it is the 188 00:10:52,000 --> 00:10:56,500 stories that just always gets me. The stories and whether and 189 00:10:56,500 --> 00:10:59,620 in this case, he does exactly what you just said. He tells of 190 00:10:59,620 --> 00:11:03,000 a couple of instances where he made the mistake and he wouldn't 191 00:11:03,000 --> 00:11:05,940 do that again, and he learned from that mistake, and and the 192 00:11:05,940 --> 00:11:11,040 stories definitely are the the key. Now, when somebody says to 193 00:11:11,040 --> 00:11:13,920 me, and this happened last week on an interview, when I was 194 00:11:13,920 --> 00:11:17,400 being interviewed, you know what are? What are a couple of 195 00:11:17,460 --> 00:11:20,900 stories or examples you can give me of when such and such happen, 196 00:11:20,960 --> 00:11:24,440 and I can't think of them on the spot. It's like, oh my goodness, 197 00:11:24,440 --> 00:11:29,300 right? And so it takes a little bit for me to remember or or I 198 00:11:29,300 --> 00:11:32,540 don't think they're really worthy of telling does that ever 199 00:11:32,540 --> 00:11:35,720 happen with your clients, and how would you bring them out of 200 00:11:35,720 --> 00:11:36,080 that? 201 00:11:37,100 --> 00:11:39,800 Danielle Hutchinson: Yeah, no. I mean, I've definitely started 202 00:11:39,800 --> 00:11:43,420 off speaking to some people who just want to state their 203 00:11:43,420 --> 00:11:46,480 successes or their theories, and yeah, you need to bring out 204 00:11:46,480 --> 00:11:49,300 those stories in them. So, you know, I always like to say, 205 00:11:49,300 --> 00:11:53,200 everybody does have a story to tell. It might not be like, you 206 00:11:53,200 --> 00:11:56,140 know, you climbed Mount Everest, but you know, even if it's like 207 00:11:56,140 --> 00:12:01,740 I had this, you know, successful climb came to me, and we did so 208 00:12:01,740 --> 00:12:05,400 and so with them, and this was the result of it. That's a good 209 00:12:05,400 --> 00:12:08,880 enough story to show like, you know who you are, how your 210 00:12:08,880 --> 00:12:12,660 practices, you know, are put into place. And you know, just 211 00:12:13,020 --> 00:12:16,200 the engagement level too is just huge, because you could either 212 00:12:16,200 --> 00:12:19,440 be, well, I would like to give this example too. Would you 213 00:12:19,440 --> 00:12:22,460 rather be sitting at a college course having a professor tell 214 00:12:22,460 --> 00:12:25,160 you about business stories, or would you rather be, you know, 215 00:12:25,160 --> 00:12:27,920 having a cup of coffee with a friend as they share, like their 216 00:12:27,920 --> 00:12:31,160 anecdotes from their day you know about their business. So 217 00:12:31,160 --> 00:12:33,980 it's kind of like, which would you rather learn from? Of 218 00:12:33,980 --> 00:12:34,460 course, 219 00:12:34,520 --> 00:12:37,280 Janice Porter: makes sense. So um, 220 00:12:38,480 --> 00:12:40,120 how have 221 00:12:40,119 --> 00:12:42,519 you ever come across someone who think they're not sure if 222 00:12:42,519 --> 00:12:45,999 they're ready? They're talking to you because they're thinking 223 00:12:45,999 --> 00:12:51,039 about writing a book. Are there different signs or stages in in 224 00:12:51,039 --> 00:12:54,099 a person's business that that point to whether they're ready 225 00:12:54,099 --> 00:12:58,599 or not, or can you just tell by just answer asking the right 226 00:12:58,599 --> 00:13:00,039 questions? I 227 00:13:00,039 --> 00:13:01,979 Danielle Hutchinson: wouldn't say that there's any sign, you 228 00:13:01,979 --> 00:13:04,499 know, if you're ready or not. You know there's, there's 229 00:13:04,919 --> 00:13:07,619 upsides and downsides of it, because if you wait too long, 230 00:13:07,619 --> 00:13:11,219 then you might miss your chance to have it out there. You know, 231 00:13:11,219 --> 00:13:14,399 I think you know, if you have an idea and you're inspired by 232 00:13:14,399 --> 00:13:17,879 something, to get it out on the page, don't wait just, you know, 233 00:13:17,999 --> 00:13:20,779 pick up the phone and or pick turn on your computer and do 234 00:13:20,779 --> 00:13:24,139 what you need to do. Um, that being said, No, I, I've had a 235 00:13:24,139 --> 00:13:27,439 couple people reach out, kind of just, you know, testing the 236 00:13:27,439 --> 00:13:31,159 waters a little bit. And you know, what I have to do with 237 00:13:31,159 --> 00:13:33,319 them is, is build that relationship like you've, you 238 00:13:33,319 --> 00:13:36,679 know, talked about before, you know, kind of seeing, okay, why 239 00:13:36,679 --> 00:13:40,299 are they unsure about this? What is holding them back? A lot of 240 00:13:40,299 --> 00:13:44,559 the time, it's the time, you know, they think, you know, I'm 241 00:13:44,559 --> 00:13:47,979 not going to have time to sit down and work on this, or to 242 00:13:47,979 --> 00:13:51,639 read the chapters you sent back to me and, you know, so on and 243 00:13:51,639 --> 00:13:54,099 so then, why? Yeah, then why do it, right? Yeah. And, you know, 244 00:13:54,099 --> 00:13:56,319 Janice, that's why I kind of wanted to go back to what we 245 00:13:56,319 --> 00:13:58,839 were talking about before, where, you know, those zoom, 246 00:13:58,839 --> 00:14:02,819 those weekly zoom calls are huge, and do a tremendous amount 247 00:14:02,879 --> 00:14:06,119 of, you know, benefit to making the authentic voice come out on 248 00:14:06,119 --> 00:14:11,759 the page however. You know, is it necessary? No, it could make 249 00:14:11,759 --> 00:14:14,279 it better, but there are ways around that. So it should, that 250 00:14:14,279 --> 00:14:18,599 shouldn't be the factor that makes you scared. You know, I've 251 00:14:18,599 --> 00:14:22,159 had a client, actually, many clients who voice message me 252 00:14:22,159 --> 00:14:25,039 whenever they have a chance with their ideas and their thoughts. 253 00:14:25,219 --> 00:14:30,319 That's fair enough idea for their tone. I've woken up in the 254 00:14:30,319 --> 00:14:32,899 middle of the night, so like, five voice messages from my one 255 00:14:32,899 --> 00:14:35,599 client who's in a different time zone. I'm just like, okay, so 256 00:14:35,599 --> 00:14:39,979 this is chapter five right here. Oh, that's good. Oh, yeah. And 257 00:14:39,979 --> 00:14:43,779 you know, it's on your own time. So you know, that's just one of 258 00:14:43,839 --> 00:14:44,559 many reasons. 259 00:14:45,279 --> 00:14:48,999 Janice Porter: Okay, so I want to address the elephant in the 260 00:14:48,999 --> 00:14:57,159 room in a sense that, you know, AI is everywhere, and it's in 261 00:14:57,159 --> 00:14:59,919 your business, it's in my business, it's everywhere. And. 262 00:15:00,059 --> 00:15:06,419 And how is authors on mission and you, including you, 263 00:15:06,779 --> 00:15:11,519 embracing that become part of what you do in the process for 264 00:15:11,519 --> 00:15:16,259 your clients, or do you avoid it altogether if you use it? Are 265 00:15:16,259 --> 00:15:19,859 you upfront about it like because I agree with you that 266 00:15:20,579 --> 00:15:26,839 you mentioned earlier that, you know, it can sound very AI and 267 00:15:26,839 --> 00:15:31,039 not real, but there's also ways to use it where you can teach it 268 00:15:31,039 --> 00:15:34,639 to be you. So I just very curious what your take is on it. 269 00:15:35,720 --> 00:15:39,080 Danielle Hutchinson: Yeah, so as of right now, we do not use AI. 270 00:15:39,080 --> 00:15:41,740 It's actually a policy, and they sent us out like a memo 271 00:15:41,740 --> 00:15:44,740 recently, with the new Rise of it all, is that we should not be 272 00:15:44,740 --> 00:15:47,380 using it in our writing. You know, we're meant to be a more 273 00:15:47,380 --> 00:15:50,860 authentic that being said. I'm sure there is some leeway in 274 00:15:50,860 --> 00:15:53,800 terms of, like, research and all that, but a final product 275 00:15:53,800 --> 00:15:58,660 absolutely just humanized. I personally think it could, you 276 00:15:58,660 --> 00:16:01,740 know, there are benefits to AI in terms of, you know, coming up 277 00:16:01,740 --> 00:16:05,340 with ideas, or, you know, outlining those research 278 00:16:05,340 --> 00:16:10,020 elements. For me, I work with a lot of you know, entrepreneurs 279 00:16:10,020 --> 00:16:14,040 who they speak in jargon, and so sometimes I need to think, okay, 280 00:16:14,040 --> 00:16:17,160 like, what does this word mean? Or, can you clarify this 281 00:16:17,160 --> 00:16:19,560 sentence, you know, when I'm getting something from a client, 282 00:16:19,560 --> 00:16:22,460 but do I use that exact you know, what they push back to me 283 00:16:22,460 --> 00:16:25,580 and not at all right, like you need to still, you know, raise 284 00:16:25,580 --> 00:16:29,000 in their words at the end of the day, that robot is just not 285 00:16:29,000 --> 00:16:31,700 going to sound like them. So no, 286 00:16:31,700 --> 00:16:34,760 Janice Porter: I mean, I think that it can take you a fair 287 00:16:34,760 --> 00:16:38,840 amount of the way, but then you have to personalize it and make 288 00:16:38,840 --> 00:16:46,300 it yourself, you know for sure. But do you Sorry? Go ahead. I 289 00:16:46,660 --> 00:16:46,840 was 290 00:16:46,839 --> 00:16:48,819 Danielle Hutchinson: saying it's very easy to use AI and just 291 00:16:48,819 --> 00:16:53,739 say, write me a book about the current state of healthcare. But 292 00:16:53,859 --> 00:16:57,159 is that going to be any good? Probably not. So. Sorry. Go 293 00:16:57,159 --> 00:16:58,599 ahead. And I mean, what were you going to 294 00:16:58,600 --> 00:17:00,840 Janice Porter: say? No, I was going to say, if you teach the 295 00:17:01,380 --> 00:17:06,960 the AI to to be you and to give it all those prompts that make 296 00:17:06,960 --> 00:17:10,920 it more like you. It can work, but it's still only 80% of the 297 00:17:10,920 --> 00:17:16,680 way. It's not 100% so in your industry, though, I'm just 298 00:17:16,680 --> 00:17:20,720 curious, are people coming like you said. You had a and I don't 299 00:17:20,720 --> 00:17:23,420 want to get anyone in trouble, but you had a directive that 300 00:17:23,480 --> 00:17:25,700 you're not allowed to use it. You're it's supposed to be all 301 00:17:25,700 --> 00:17:29,360 humanized and so on. Fine, I get that. That's what people are 302 00:17:29,360 --> 00:17:33,740 paying for. They're paying for your expertise, right? Um, but 303 00:17:33,860 --> 00:17:41,320 it's not going away. So, right? So I would think it, it would be 304 00:17:41,320 --> 00:17:47,200 something to not if you can't beat them, join them. Is like, 305 00:17:47,200 --> 00:17:50,860 learn it. Learn a good way to use it, and make sure that 306 00:17:50,920 --> 00:17:53,560 you're upfront about it if you are using it. That's all I would 307 00:17:53,560 --> 00:17:54,460 say to that. 308 00:17:54,820 --> 00:17:57,220 Danielle Hutchinson: I do agree with that. I mean, any business 309 00:17:57,220 --> 00:18:00,400 that stays stagnant is not going to stay in the market for long. 310 00:18:00,400 --> 00:18:03,240 I mean, you know, think about, you know, Blockbuster, when you 311 00:18:03,240 --> 00:18:05,820 know Netflix came out, you need to embrace these kinds of 312 00:18:05,820 --> 00:18:10,080 changes exactly. So, yeah. I mean, on on the side, I do do a 313 00:18:10,080 --> 00:18:12,960 little bit of freelancing, and I do actually have a lot of people 314 00:18:13,020 --> 00:18:16,320 coming to me asking me to humanize their manuscripts, 315 00:18:16,320 --> 00:18:21,920 which I found is a whole nother realm of, yeah, would be they've 316 00:18:21,920 --> 00:18:25,280 written their own book, yeah, you need editing, but they need 317 00:18:25,280 --> 00:18:28,460 somebody to humanize it sort of passes this AI check or sort of 318 00:18:28,460 --> 00:18:33,800 sounds like, yes, it's not repetitive, you know. So I do 319 00:18:33,800 --> 00:18:37,160 say that you know it, there are ways to embrace it and see those 320 00:18:37,160 --> 00:18:41,980 benefits, but it does take a lot of skill and to do that, yeah? 321 00:18:41,980 --> 00:18:44,800 So, you know, at this time, you know, especially when we're 322 00:18:44,800 --> 00:18:48,040 working with our clients, and really, you know, we want to get 323 00:18:48,040 --> 00:18:50,320 their voice out. They want to give them a quality piece of 324 00:18:50,320 --> 00:18:54,160 work, you know, that's sort of where we're at now. And but that 325 00:18:54,160 --> 00:18:57,400 being said, there is definitely benefits to using it, I would 326 00:18:57,400 --> 00:19:01,320 say, you know, in other ways too, you know. So, yeah, I 327 00:19:01,320 --> 00:19:03,600 Janice Porter: mean, it has to be talked about. It has to be 328 00:19:03,600 --> 00:19:05,220 looked at, because you can 329 00:19:05,220 --> 00:19:08,400 Danielle Hutchinson: pretend it's not on the rise, for sure. 330 00:19:08,640 --> 00:19:09,720 So what 331 00:19:10,200 --> 00:19:14,160 Janice Porter: would you say the biggest misconception people 332 00:19:14,160 --> 00:19:18,660 have about writing a book to grow their business is 333 00:19:20,040 --> 00:19:22,700 Danielle Hutchinson: the biggest misconception about growing 334 00:19:22,700 --> 00:19:23,720 their business 335 00:19:24,380 --> 00:19:25,460 Janice Porter: writing a book, 336 00:19:28,160 --> 00:19:29,840 Danielle Hutchinson: I would well, what I wanted the 337 00:19:29,840 --> 00:19:32,120 direction I was thinking to go with that is, you know, if you 338 00:19:32,120 --> 00:19:34,520 write a book when you're working with somebody else, your worry 339 00:19:34,520 --> 00:19:37,400 is that, well, it's not going to be the quality that I'm looking 340 00:19:37,400 --> 00:19:40,040 for if somebody else is helping you, but if you're thinking more 341 00:19:40,040 --> 00:19:44,200 so just writing it in general, I would say that, you know, what 342 00:19:44,200 --> 00:19:46,720 am I going to do with it once it gets out on the shelf, like I 343 00:19:46,720 --> 00:19:50,260 write the book? Okay, my name's on it, and that's, that's great, 344 00:19:50,260 --> 00:19:52,900 but you know, is it going to do anything for me? So I'd say, you 345 00:19:52,900 --> 00:19:56,140 know, the the truth behind that is, it can do wonders for you, 346 00:19:56,140 --> 00:19:59,620 right? Could, you know, really enhance your credibility, help 347 00:19:59,620 --> 00:20:03,300 you? Of, you know, get into new areas of your field, and you 348 00:20:03,300 --> 00:20:05,880 know, not to mention that the connections that it makes as 349 00:20:05,880 --> 00:20:07,260 well, so well it 350 00:20:07,260 --> 00:20:09,060 Janice Porter: doesn't make the connections. You make the 351 00:20:09,060 --> 00:20:10,380 connection, right? 352 00:20:10,800 --> 00:20:12,600 Danielle Hutchinson: I'm going to go out there with a little 353 00:20:12,600 --> 00:20:16,320 business suit on and walk the knock on doors, but, but 354 00:20:16,320 --> 00:20:20,240 Janice Porter: do people come? Do people like, um, do you get a 355 00:20:20,240 --> 00:20:23,660 lot of like, coaches and consultants and that kind of 356 00:20:23,660 --> 00:20:26,300 people that want to write a book, service providers, 357 00:20:27,200 --> 00:20:30,080 Danielle Hutchinson: oh, yeah, absolutely thought leaders. 358 00:20:30,080 --> 00:20:30,680 That's right. 359 00:20:30,740 --> 00:20:32,840 Janice Porter: So when they come and they say, look, I've got, I 360 00:20:32,840 --> 00:20:35,900 want to write a book, I'm going on a speaking tour, and it would 361 00:20:35,900 --> 00:20:40,120 be helpful if I had a book, are they thinking that the book is 362 00:20:40,120 --> 00:20:43,600 going to give them more credibility. And is that true, 363 00:20:44,380 --> 00:20:49,960 or is it? And I'm going to go back to something I said to you, 364 00:20:49,960 --> 00:20:55,960 off air. Is it? Yeah, better than a business card. But is it 365 00:20:55,960 --> 00:21:00,360 enough? I mean, people, okay, for example, I'm going to put 366 00:21:00,360 --> 00:21:04,140 this into my my terms for what I do. People say they want their 367 00:21:04,440 --> 00:21:07,680 their LinkedIn profile updated, or they want it better LinkedIn 368 00:21:07,680 --> 00:21:11,460 profile, or whatever. And they and I say, and why do you want 369 00:21:11,460 --> 00:21:15,180 this? What do you expect to have happen? And they say, Well, I 370 00:21:15,180 --> 00:21:20,960 want to get more clients. Well, just by having a new LinkedIn 371 00:21:20,960 --> 00:21:24,320 page, they're not going to come flocking to you. You're going to 372 00:21:24,320 --> 00:21:27,260 be speaking to the right audience. Should they find your 373 00:21:27,260 --> 00:21:31,760 page or be searching for your page and find you? But you have 374 00:21:31,760 --> 00:21:35,360 to do some work to make that happen. So I'm wondering if it's 375 00:21:35,360 --> 00:21:39,860 similar in your field, where they come to you thinking it's 376 00:21:39,860 --> 00:21:42,520 going to be the be all and end all. Yeah, 377 00:21:42,520 --> 00:21:44,140 Danielle Hutchinson: I do appreciate you kind of helping 378 00:21:44,140 --> 00:21:46,600 to clarify that a little bit, and I see where we're going with 379 00:21:46,600 --> 00:21:50,080 that. Because, you know, you are right. You know, having your 380 00:21:50,080 --> 00:21:53,920 book out there, it's great, but you do need to do something more 381 00:21:53,920 --> 00:21:56,500 with it. So, you know, we do have a lot of people, their end 382 00:21:56,500 --> 00:21:59,500 goal is to get more clients. It is to get more speaking 383 00:21:59,500 --> 00:22:03,060 engagement. Um, you know that being said, when you do have 384 00:22:03,060 --> 00:22:06,120 that book and you bring it to speaking engagements, I mean, 385 00:22:06,300 --> 00:22:09,120 that's just one amazing way to have, like, a high value 386 00:22:09,120 --> 00:22:12,060 networking tool just in your pocket, right? You know, if 387 00:22:12,060 --> 00:22:15,480 you're giving out as a gift to people who come up to you at the 388 00:22:15,480 --> 00:22:18,540 events there, yeah, it's something we get to go home 389 00:22:18,540 --> 00:22:21,260 with. And also it's going to sit, you know, on their shelves, 390 00:22:21,260 --> 00:22:24,740 like the books I have behind me, and they're thinking of you. And 391 00:22:24,740 --> 00:22:30,440 so exactly, I need to hire somebody for this task. Who are 392 00:22:30,440 --> 00:22:35,120 they gonna look for? Exactly, look I see my name, you know 393 00:22:35,120 --> 00:22:39,380 your name, I'm gonna give you a call. So you know, not only 394 00:22:39,380 --> 00:22:43,120 that, but you know, you kind of just expand your reach. You 395 00:22:43,120 --> 00:22:46,060 don't know who's going to pick up the book. So, you know, you 396 00:22:46,060 --> 00:22:49,060 never know who's going to end up with it. You know it, they might 397 00:22:49,060 --> 00:22:51,700 know your name before you even give them a call. For example, 398 00:22:51,700 --> 00:22:54,220 it was fine, right out there. So 399 00:22:54,640 --> 00:22:56,800 Janice Porter: I think that's good. I think you've you 400 00:22:56,800 --> 00:23:00,900 understood what I was getting at and and it makes sense. So I ran 401 00:23:00,900 --> 00:23:05,280 into somebody that I know at a coffee shop last week, and I 402 00:23:05,340 --> 00:23:08,040 hadn't seen him for a long time, and I knew his wife, and I said, 403 00:23:08,040 --> 00:23:10,920 How is she doing? And he said, she's great. I said, she 404 00:23:10,920 --> 00:23:13,380 retired. He said, Yeah, but she's written a book, or a 405 00:23:13,380 --> 00:23:16,800 couple of books or something. And I said, Oh, that's great. 406 00:23:16,800 --> 00:23:21,020 You know, had a conversation and, and I think she he told me 407 00:23:21,020 --> 00:23:24,560 they were a certain type of book, and that she's been 408 00:23:24,560 --> 00:23:30,440 speaking at these I think they were churches. I think it was a 409 00:23:31,100 --> 00:23:35,540 spiritual book and and he said, and she's really excited, 410 00:23:35,540 --> 00:23:39,140 because she sold about 50 books, or something like that. And I 411 00:23:39,140 --> 00:23:42,340 thought, wow, that's if that's excited her, and she spent all 412 00:23:42,340 --> 00:23:44,860 this money, or wrote the book herself, or whatever, and put 413 00:23:44,860 --> 00:23:47,920 all this time in, that's great, because most people think 414 00:23:47,920 --> 00:23:51,040 they're going to sell 1000s of books, and that isn't usually 415 00:23:51,040 --> 00:23:52,420 the case, correct? 416 00:23:53,440 --> 00:23:55,480 Danielle Hutchinson: Yeah, no. And I have many people who, you 417 00:23:55,480 --> 00:23:58,660 know, they don't have a lot of books being sold. You know, that 418 00:23:58,660 --> 00:24:01,080 being said, they might have made the best seller list at one 419 00:24:01,080 --> 00:24:04,560 point, and perhaps, you know, it just kind of faltered off to the 420 00:24:04,560 --> 00:24:07,980 poor, you know, they just don't keep it up after a while, right? 421 00:24:08,460 --> 00:24:12,000 But that doesn't mean that it's not valuable, you know, right, 422 00:24:12,120 --> 00:24:16,380 exactly. And still bring it with each those events. You can still 423 00:24:16,380 --> 00:24:19,680 give it to your clients, you know, just as like a welcome 424 00:24:19,680 --> 00:24:23,540 gift, even to our employees, you can use it as a tool to teach 425 00:24:23,540 --> 00:24:27,260 them through strategies and methods. It just, there's so 426 00:24:27,260 --> 00:24:30,320 many opportunities for you to leverage it in building, you 427 00:24:30,320 --> 00:24:33,680 know, relationships in whatever area you're looking to increase 428 00:24:33,680 --> 00:24:35,360 those relationships. Yeah, good 429 00:24:35,360 --> 00:24:38,840 Janice Porter: point. Um, can you? Can you? I'm going to put 430 00:24:38,840 --> 00:24:42,340 you on the spot now. Can you share a client story where a 431 00:24:42,340 --> 00:24:46,240 book has truly transformed that person's brand or their business 432 00:24:46,240 --> 00:24:47,200 relationships? 433 00:24:48,340 --> 00:24:49,900 Danielle Hutchinson: Yeah, there's this one, you know, 434 00:24:49,900 --> 00:24:53,260 amazing woman. She, um, actually came onto one of my podcasts 435 00:24:53,260 --> 00:24:56,560 once, and she, you know, she had a book out, and when she did, 436 00:24:56,560 --> 00:24:59,440 she was able to actually get on a TED talk because of, you know, 437 00:24:59,440 --> 00:25:02,220 having that. Published book and being able to use it to expand 438 00:25:02,220 --> 00:25:04,980 her reach and forming those connections. So that's one 439 00:25:04,980 --> 00:25:09,480 example. Another example, actually this. He was a popular 440 00:25:09,480 --> 00:25:13,440 YouTuber, and he, you know, his views were kind of faltering 441 00:25:13,440 --> 00:25:15,480 after a while, because he kind of fell off of it for a 442 00:25:15,480 --> 00:25:19,560 beginning. Way to increase his listeners. So, you know, we 443 00:25:19,560 --> 00:25:22,880 wrote a book for him. And every, you know, couple chapters, 444 00:25:22,880 --> 00:25:25,460 there's a QR code linking it to one of his videos. So as 445 00:25:25,460 --> 00:25:28,760 somebody was reading, they were able to go right to it. And, you 446 00:25:28,760 --> 00:25:31,520 know, he advertised the book also through his channel. So 447 00:25:31,520 --> 00:25:35,480 kind of was a win win situation. It helped him out too. So 448 00:25:35,660 --> 00:25:38,540 there's just different ways you can go with that. And I mean, 449 00:25:38,600 --> 00:25:41,140 even that, it was a great way to build connections with your 450 00:25:41,140 --> 00:25:42,940 audience too. If so, yeah, 451 00:25:42,940 --> 00:25:44,920 Janice Porter: I think that's that's very smart. Okay, that 452 00:25:44,920 --> 00:25:48,220 makes me think of another completely aside question. 453 00:25:51,100 --> 00:25:58,540 Somebody come to you to write a book based on, somehow, based on 454 00:25:58,840 --> 00:26:01,080 their podcast episodes? 455 00:26:02,580 --> 00:26:06,660 Danielle Hutchinson: I have not actually yet. Um, that would be 456 00:26:06,660 --> 00:26:10,140 a fun one, though I've considered doing a couple blogs, 457 00:26:10,140 --> 00:26:13,380 like, related to podcasts I've, you know, been on or had myself. 458 00:26:13,380 --> 00:26:16,080 So that would be very interesting, because it must be 459 00:26:16,080 --> 00:26:19,200 like a compilation story of other people's stories. But 460 00:26:19,200 --> 00:26:19,620 also, like, 461 00:26:19,620 --> 00:26:22,880 Janice Porter: Yeah, but all based on like, I have an idea, 462 00:26:23,120 --> 00:26:27,020 but I don't know if I could pull it together, because I interview 463 00:26:27,500 --> 00:26:33,080 people pretty much every week. I've done the odd solo episode, 464 00:26:33,080 --> 00:26:37,340 but and I have a theme running through some, not all, but most 465 00:26:37,340 --> 00:26:39,980 of my episodes about curiosity, and that's what I've been 466 00:26:39,980 --> 00:26:44,740 thinking about putting something together around that, and 467 00:26:44,740 --> 00:26:50,980 intertwining somehow the opinions that or the theories 468 00:26:50,980 --> 00:26:53,920 around that, that my guests talk about. I don't know it's just 469 00:26:53,920 --> 00:26:55,660 something I've been thinking about. I 470 00:26:55,660 --> 00:26:57,580 Danielle Hutchinson: mean, hey, I love that idea, and I think 471 00:26:57,580 --> 00:26:59,860 this is a great thing for listeners to be hearing too, 472 00:26:59,860 --> 00:27:02,640 because they might also be inspired and not quite know, go 473 00:27:02,640 --> 00:27:07,080 with it. So, you know, in your case, you have the content right 474 00:27:07,080 --> 00:27:11,040 there easy. You even have the transcript, so you can even 475 00:27:11,280 --> 00:27:15,180 exact words, I think, for you, then the main task could be 476 00:27:15,480 --> 00:27:19,080 organizing, picking and choosing which ones are, you know, the 477 00:27:19,080 --> 00:27:22,280 most beneficial to share, and also, how are you going to 478 00:27:22,280 --> 00:27:24,680 structure it? How are you going to present it? Are you going to 479 00:27:24,680 --> 00:27:27,680 go word for word on the transcript or summarize it? So 480 00:27:27,680 --> 00:27:30,380 you know, what you'd probably need is just someone to kind of, 481 00:27:30,380 --> 00:27:33,260 you know, bounce ideas off of. And yeah, 482 00:27:33,260 --> 00:27:35,660 Janice Porter: because it would be daunting by by myself, I 483 00:27:35,660 --> 00:27:38,660 think, but something I've been thinking about for a while 484 00:27:38,660 --> 00:27:43,360 anyway, that's good to know, because, yeah, it'd be curious 485 00:27:43,360 --> 00:27:45,820 now to see if something comes your way, because I've opened up 486 00:27:45,940 --> 00:27:47,920 that, yeah, 487 00:27:48,400 --> 00:27:50,020 Danielle Hutchinson: I know Curiosity 488 00:27:51,700 --> 00:27:56,140 Janice Porter: Exactly. So what would you say? And I'm just 489 00:27:56,140 --> 00:28:03,420 going to last question on on books, what would you say? Your 490 00:28:03,420 --> 00:28:07,500 best advice is to someone who is thinking about writing a book, 491 00:28:07,500 --> 00:28:10,920 but they're not sure, and they know, based on what we've just 492 00:28:10,920 --> 00:28:16,500 talked about, they know that, you know, it could be a better 493 00:28:16,500 --> 00:28:20,240 than a business card tool to help me get out there, be seen 494 00:28:20,240 --> 00:28:25,100 and heard by more people. But what are the three say top 495 00:28:25,100 --> 00:28:27,860 things that you would advise someone to think about? 496 00:28:29,000 --> 00:28:32,240 Danielle Hutchinson: Well, at the risk of being cliche, just 497 00:28:32,240 --> 00:28:36,200 do it. You know, if you're holding back just because you 498 00:28:36,200 --> 00:28:38,060 know it's you don't think there's enough time, it's not 499 00:28:38,060 --> 00:28:40,420 the right time, then you 500 00:28:40,420 --> 00:28:43,660 Janice Porter: know why? Okay, yeah, 501 00:28:44,260 --> 00:28:47,500 Danielle Hutchinson: so just go for it and give it a shot. You 502 00:28:47,500 --> 00:28:50,680 know, one thing is also, like, if you're holding back because, 503 00:28:50,680 --> 00:28:52,900 you know, you don't think you're good enough, your writing is not 504 00:28:52,900 --> 00:28:55,900 good enough. Also, just throw that idea away. You know, you 505 00:28:55,900 --> 00:28:58,900 can work with somebody else to help make sure that your ideas 506 00:28:59,080 --> 00:29:01,380 are presented clearly, that they were presented, you know, in an 507 00:29:01,380 --> 00:29:05,640 engaging way. So I guess that's two, you know, tips right there. 508 00:29:05,640 --> 00:29:08,940 And we're speaking mainly on the lines of, if they're feeling 509 00:29:08,940 --> 00:29:11,100 they shouldn't write a book, is that correct? Janice, 510 00:29:11,160 --> 00:29:13,620 Janice Porter: not that they shouldn't, but just not knowing. 511 00:29:13,620 --> 00:29:18,600 So just as an add on to that question about how many pages is 512 00:29:18,600 --> 00:29:22,100 a business book that someone isn't, you know, out to write 513 00:29:22,100 --> 00:29:24,980 the best, you know, the the biggest and best. They're doing 514 00:29:24,980 --> 00:29:27,980 it as a tool for their business. How many pages and what kind of 515 00:29:27,980 --> 00:29:31,880 costs are we looking at? Just to give people a ballpark idea or a 516 00:29:32,120 --> 00:29:35,480 lowest to highest type of thing, right? 517 00:29:35,480 --> 00:29:37,160 Danielle Hutchinson: Well, I always like to say, you know, 518 00:29:37,160 --> 00:29:40,720 don't focus on the you know page count, you know, just because, 519 00:29:40,720 --> 00:29:43,960 you know, you don't want to add in too much fluff and have it be 520 00:29:43,960 --> 00:29:46,840 just nonsense, you know, or you don't want it to be too brief. 521 00:29:47,320 --> 00:29:50,500 Focus on what's right for your topic. That being said, we found 522 00:29:50,500 --> 00:29:56,380 an average. It's about like 30, 40,000 words about, you know, 523 00:29:56,380 --> 00:30:00,240 that translates to, I mean, it really depends on format. Into 524 00:30:00,360 --> 00:30:02,820 Janice Porter: that's a whole nother sized, about 100 pages. 525 00:30:02,820 --> 00:30:04,620 Is that about, um, I 526 00:30:04,620 --> 00:30:07,500 Danielle Hutchinson: guess so, like, closer to 200 I would say, 527 00:30:07,980 --> 00:30:10,140 um, again, it's all about formatting. You know, what's on 528 00:30:10,140 --> 00:30:14,100 a Google doc size is going to be different than ever page on your 529 00:30:14,220 --> 00:30:16,380 Janice Porter: fine, I know I put you on the spot there. Yeah, 530 00:30:17,040 --> 00:30:17,700 that's the thing too, 531 00:30:17,700 --> 00:30:19,260 Danielle Hutchinson: because it's really not an answer for 532 00:30:19,260 --> 00:30:21,620 that. It's something that you'd have to, you know, have a 533 00:30:21,620 --> 00:30:26,840 consultation with, for example, one of our experts who knows, 534 00:30:26,840 --> 00:30:31,880 like what the best for your specific topic, and to answer 535 00:30:31,880 --> 00:30:34,880 your other question in terms of price, that also does depend on 536 00:30:34,880 --> 00:30:38,720 the package. If you're looking from start to finish, it's going 537 00:30:38,720 --> 00:30:41,380 to be more costly than if you're just looking for marketing 538 00:30:41,380 --> 00:30:46,180 services. Fair enough. Fair enough. A couple of grand area. 539 00:30:46,300 --> 00:30:47,800 Okay, that's 540 00:30:47,800 --> 00:30:50,140 Janice Porter: enough. That's good, that's good. Um, all 541 00:30:50,140 --> 00:30:54,100 right, just a couple of quick questions before we wrap up. So 542 00:30:54,160 --> 00:30:58,540 as a writer and someone in the writing business, do you write 543 00:30:58,540 --> 00:31:02,580 for yourself? Do you are you a journal person. Or, you know, do 544 00:31:02,580 --> 00:31:05,880 you find that you make time to write for yourself? 545 00:31:06,900 --> 00:31:09,960 Danielle Hutchinson: You know, I used to have my own journal. I 546 00:31:09,960 --> 00:31:12,480 had, you know, actually whole series in the closet in this 547 00:31:12,480 --> 00:31:17,040 very room of, just like, funny enough, it's more transitions 548 00:31:17,040 --> 00:31:22,940 now to just sort of memos on my phone because, you know, it's 549 00:31:22,940 --> 00:31:25,700 funny. I joke with my friends. My one friend actually just puts 550 00:31:25,700 --> 00:31:29,060 emojis for each day of her to kind of remind herself, like 551 00:31:29,060 --> 00:31:31,160 what you know, she was feeling each day. Sometimes she just 552 00:31:31,160 --> 00:31:35,240 don't have the time to, but I do make an effort. Sometimes, you 553 00:31:35,240 --> 00:31:39,080 know, it's it's crazy. I get to write every day for everybody 554 00:31:39,080 --> 00:31:42,220 else, but one day I'll do for myself. 555 00:31:43,540 --> 00:31:47,800 Janice Porter: Well, I would think that that it might be kind 556 00:31:47,800 --> 00:31:50,920 of a necessity for some people who are writers, because it 557 00:31:50,920 --> 00:31:54,580 keeps their skill honed right in the in a different way than 558 00:31:54,580 --> 00:31:58,480 doing it for someone else. So that's why I asked and are you a 559 00:31:58,480 --> 00:32:00,180 reader? What do you like to read? 560 00:32:01,260 --> 00:32:03,600 Danielle Hutchinson: Oh, I mean, if I'm reading for myself, it's, 561 00:32:03,600 --> 00:32:07,380 you know, everywhere I love, you know, dystopian novels, my 562 00:32:07,380 --> 00:32:14,520 favorite. I am also a big fan of young adult literature, okay, I 563 00:32:14,580 --> 00:32:17,160 went to the midnight release party of the latest Hunger Games 564 00:32:17,160 --> 00:32:18,240 book. Oh, you did. 565 00:32:18,360 --> 00:32:21,800 Janice Porter: Oh, fun. Okay, so that's sort of books, but 566 00:32:21,800 --> 00:32:24,200 Danielle Hutchinson: I mean only because on a daily basis, I'm 567 00:32:24,200 --> 00:32:28,280 also reading, you know, very formal business books into nice 568 00:32:28,280 --> 00:32:30,740 to have a little silly change. So 569 00:32:30,740 --> 00:32:33,680 Janice Porter: do you prefer to read like real books, or do you 570 00:32:33,680 --> 00:32:38,600 read on on an e book? Or do you listen? Or do you watch videos 571 00:32:38,660 --> 00:32:40,540 like, which is your favorite? I 572 00:32:40,540 --> 00:32:42,700 Danielle Hutchinson: do prefer the print books. You know, 573 00:32:42,700 --> 00:32:45,940 there's something about just, you know, turning the feeling it 574 00:32:45,940 --> 00:32:49,480 in your hands. It's not as convenient. You know, of course, 575 00:32:49,480 --> 00:32:51,940 you're looking for convenience. You know, audio books have been 576 00:32:51,940 --> 00:32:56,080 a huge part of my life, too, but I do like the print versions. 577 00:32:56,260 --> 00:33:00,540 Janice Porter: Awesome. That's great. Do you watch? I'm just 578 00:33:00,540 --> 00:33:04,200 curious because I I've, I have a reason for asking this. But do 579 00:33:04,200 --> 00:33:08,100 you watch TV at all? Do you or do you watch streaming? Uh, 580 00:33:08,100 --> 00:33:12,540 mostly streaming. Yeah. Okay, so you don't have cable TV? 581 00:33:13,920 --> 00:33:17,520 Danielle Hutchinson: Oh, no, cable, download, whatever it is 582 00:33:17,520 --> 00:33:18,180 we want to watch. 583 00:33:18,660 --> 00:33:20,340 Janice Porter: And you don't necessarily watch it on a 584 00:33:20,340 --> 00:33:23,420 television. You watch it on your phone or on your iPad or 585 00:33:23,420 --> 00:33:24,380 something like that. 586 00:33:24,740 --> 00:33:28,040 Danielle Hutchinson: I will say, would you use our TV? Sometimes? 587 00:33:28,460 --> 00:33:31,760 My boyfriend only uses phone and then, like, project it 588 00:33:31,760 --> 00:33:35,300 Janice Porter: got it, yeah. Okay, fair enough. I just 589 00:33:35,300 --> 00:33:39,140 started watching something that I came across last night that I 590 00:33:39,140 --> 00:33:46,540 think I'd heard on I think it was the might have been the 591 00:33:46,540 --> 00:33:50,380 Golden Globes or something, but I heard the title, and I didn't 592 00:33:50,380 --> 00:33:53,020 know what it was, and I liked the actress that was in it. 593 00:33:53,020 --> 00:33:55,480 She'd been a child actress, and she was very good. And I 594 00:33:55,480 --> 00:33:57,520 thought, I'm going to watch the first episode. It was on 595 00:33:57,520 --> 00:34:01,680 Netflix, and it's called apple cider vinegar. Have you 596 00:34:01,680 --> 00:34:04,740 Danielle Hutchinson: heard of it? I have not. I'm currently 597 00:34:04,740 --> 00:34:06,000 looking it up though. 598 00:34:07,140 --> 00:34:09,300 Janice Porter: Well, then there's a reason why I'm telling 599 00:34:09,300 --> 00:34:14,100 you about this, because it's apparently a true story about a 600 00:34:14,100 --> 00:34:20,660 young woman who made a fortune telling a lie about something, 601 00:34:20,660 --> 00:34:25,280 and it was about our health, but the way that the show is shot, 602 00:34:25,280 --> 00:34:29,180 it's got very hip music, it's got some emoji stuff going on 603 00:34:29,180 --> 00:34:32,720 and whatever. It's very hip and different from what I'm used to 604 00:34:32,720 --> 00:34:36,560 watching, but it's really good. And so I was curious if you'd 605 00:34:36,560 --> 00:34:39,800 heard of it, because it's aiming at the younger audience. There's 606 00:34:39,800 --> 00:34:41,920 no question. So I was just, yeah, 607 00:34:42,220 --> 00:34:44,500 Danielle Hutchinson: no, I haven't yet. Check it out. Check 608 00:34:44,980 --> 00:34:48,340 on my list? Yeah, I guess this is actually one that I do not 609 00:34:48,340 --> 00:34:51,580 subscribe to. We're more like Hulu people, but, um, no, I'll 610 00:34:51,580 --> 00:34:53,200 put that on the list because, uh, 611 00:34:54,160 --> 00:34:56,980 Janice Porter: check it out. The girl that plays the the stars is 612 00:34:56,980 --> 00:34:59,800 a very good actress. And so I was, I've forgotten her name 613 00:34:59,800 --> 00:35:02,820 now. But anyway, does it show there? 614 00:35:04,800 --> 00:35:06,840 Danielle Hutchinson: Oh, yeah, well, I looked it up. What's her 615 00:35:06,840 --> 00:35:10,560 name, I closed it out. 616 00:35:12,120 --> 00:35:13,020 Janice Porter: It's okay. Yeah, 617 00:35:14,640 --> 00:35:16,320 Danielle Hutchinson: I'm sorry I don't have it doesn't matter. 618 00:35:16,440 --> 00:35:16,620 It's 619 00:35:17,940 --> 00:35:23,540 Janice Porter: all good. So, all right. Last question, what would 620 00:35:23,540 --> 00:35:26,300 you say about the word curiosity? Would you say it's 621 00:35:26,300 --> 00:35:27,800 innate or it's learned? 622 00:35:29,300 --> 00:35:32,960 Danielle Hutchinson: It is 100% learned. Have a reason for 623 00:35:32,960 --> 00:35:35,840 saying that, and maybe that's not something you usually hear. 624 00:35:35,900 --> 00:35:41,560 Yeah, I've heard it all. I grew up kind of, you know, coasting 625 00:35:41,560 --> 00:35:46,600 by, you know, just taking life as it comes. I was, I am 626 00:35:46,600 --> 00:35:49,420 currently also a teacher, just based on, you know, that's what 627 00:35:49,420 --> 00:35:52,300 people kind of said would be a good role for me. And I enjoyed 628 00:35:52,300 --> 00:35:55,360 it. I was like, Okay, sure. And kind of just like, took that, 629 00:35:55,420 --> 00:35:58,060 you know, normal path for a while. I was very happy with 630 00:35:58,060 --> 00:36:02,040 that. I was never curious about what else is out there. Soon as 631 00:36:02,040 --> 00:36:05,040 I started to be curious, what happens if I start writing books 632 00:36:05,040 --> 00:36:07,860 for people? What happens if I start doing a little bit more 633 00:36:07,860 --> 00:36:10,140 after we get home from work? I mean, look at me now. Like you 634 00:36:10,140 --> 00:36:12,720 said in the beginning of this podcast, I got to travel the 635 00:36:12,720 --> 00:36:15,000 world, and I get to meet all these people. I get to talk to 636 00:36:15,000 --> 00:36:18,300 you. So you know, that's where the curiosity comes from. If I 637 00:36:18,300 --> 00:36:21,660 wasn't curious about that, where would I be? Not only that's the 638 00:36:21,660 --> 00:36:24,020 one I'm writing books for business people, and you know 639 00:36:24,020 --> 00:36:27,020 anybody else, you gotta be curious to understand where all 640 00:36:27,020 --> 00:36:31,580 these topics are coming from. So learning helps. 641 00:36:31,700 --> 00:36:35,000 Janice Porter: So what though, did somebody inspire you to be 642 00:36:35,000 --> 00:36:38,480 curious, or did that come from you? Um, 643 00:36:38,480 --> 00:36:40,780 Danielle Hutchinson: not to be too corny, but honestly, my 644 00:36:40,780 --> 00:36:44,440 boyfriend did. He was like, what are you gonna do now, you know, 645 00:36:44,440 --> 00:36:48,580 and the school's over, and I'll be like, um, watch TV, yeah. So, 646 00:36:48,760 --> 00:36:51,040 you know, it gives you something that pushes you, like, Okay, let 647 00:36:51,040 --> 00:36:54,400 me see what else is out there that I could, you know, explore 648 00:36:54,400 --> 00:36:58,780 and find out about myself. So it really helped. And, you know, 649 00:36:58,780 --> 00:36:59,200 it's 650 00:36:59,740 --> 00:37:01,140 Janice Porter: good influence. 651 00:37:01,200 --> 00:37:04,140 He's a good yeah, he's a good one, I guess. 652 00:37:05,940 --> 00:37:08,760 Well, this has been delightful. Danielle, thank you so much. 653 00:37:08,760 --> 00:37:15,420 Thank you for your for your take on everything that is, all about 654 00:37:15,420 --> 00:37:19,680 your company and about sharing some of your things of yourself. 655 00:37:19,680 --> 00:37:22,580 I appreciate that. I think you've reminded us that writing 656 00:37:22,580 --> 00:37:25,640 a book isn't just about sharing expertise. It's about creating 657 00:37:25,640 --> 00:37:29,120 connection. It's about trust. It's about, you know, learning 658 00:37:29,120 --> 00:37:32,120 about the person that you're working with, and when done 659 00:37:32,120 --> 00:37:36,440 right, a book can be the bridge between you, who you are and the 660 00:37:36,440 --> 00:37:39,320 people you're meant to serve. So if you're an entrepreneur, 661 00:37:39,320 --> 00:37:42,040 thinking about how to stand out, build trust and scale your 662 00:37:42,040 --> 00:37:46,540 impact. Your story may just be your greatest asset. Make sure 663 00:37:46,540 --> 00:37:50,560 that you reach out to Danielle at authors on mission and have 664 00:37:50,560 --> 00:37:53,500 that conversation if you think it's time for you to start 665 00:37:53,500 --> 00:37:56,980 writing a book, and where will they find you at authors on 666 00:37:56,980 --> 00:38:01,020 mission, Danielle, I'll put it in the show notes so it's, is it 667 00:38:01,020 --> 00:38:02,040 just authors on mission.com 668 00:38:03,180 --> 00:38:06,240 Danielle Hutchinson: authors on mission.com we also are on 669 00:38:06,300 --> 00:38:09,480 Instagram and Facebook as well. The same handle, authors on 670 00:38:09,480 --> 00:38:14,040 mission, yeah, and my personal Instagram is at we like books, 671 00:38:14,040 --> 00:38:14,700 so 672 00:38:15,060 --> 00:38:17,760 Janice Porter: Okay, perfect. Just get that all to me, and 673 00:38:17,760 --> 00:38:21,620 we'll put it in the show notes. Much appreciated. And remember 674 00:38:21,620 --> 00:38:25,160 to my audience, thank you for being loyal listeners and to 675 00:38:25,160 --> 00:38:27,320 stay connected and be remembered. Thank.