I know your secret.
I know that you are trying to fake it until you make it on LinkedIn,
and I wanna talk about the true cost of that in today's episode.
G'Day
everyone.
It's Michelle J Raymond here, and I have pulled myself away from watching
the curling at the Winter Olympics and trying to figure out what is going on
with that sport, along with trying to figure out how does anyone's knees ever
survive doing moguls, like honestly, my knees are sore, just watching it on tv.
But that's not why you are here today listeners.
You are here today because something in the title of this podcast
episode grabbed your attention.
The fake it until you make it is not a LinkedIn strategy
that will deliver results.
I'm gonna talk about it honestly and in a little bit of a different
format to what I usually do, short, sweet, and from the heart.
And the reason that I'm doing this is because I've had a couple of client
calls this week where clients are booked in to do LinkedIn strategies
and the marketers that I'm working with, when I ask them what they would
like to get out of the sessions, they both have responded confidence.
They're smart marketers.
But when it comes to figuring LinkedIn out, nobody ever taught them.
So after this quick word from our podcast sponsors, Metricool I wanna talk
about the true cost of this and what I think you should be doing instead.
Straight up I wanna get something out of the way.
I have an absolute vested interest in you understanding the power
of a proper LinkedIn strategy.
Why is that?
Because that's exactly the service that I offer to people.
That doesn't mean that you should switch off or stop listening to this podcast.
Because you have just as much a vested interest in making sure that the time and
effort that you are putting into LinkedIn is actually generating some kind of ROI
for the businesses that you work in.
I have worked with hundreds of different marketers from firms of all different
sizes all over the world over the last six years that I've had my business.
And there are kind of two types of marketers, they are either fresh grads
that are 25 to 30 with very little real world experience, and they are
thrown in the deep end with no formal training on LinkedIn and expected because
they grew up with social media, that they should know exactly what to do.
Especially if they're confident on other platforms like TikTok or Instagram or just
come to LinkedIn and do the same thing, and they do that and then it doesn't work.
On the other end, I also have really senior marketing managers that have
worked in marketing their entire lives have often been responsible for marketing
campaigns, run through LinkedIn, but not actually had to do the work themselves.
Either they had teams or they had agencies look after that for them,
and now they're in a position where it's their job to get it done, and
quite often they're in a team of one.
So shout out to all the marketing teams of one that are just really out
there delivering results for business.
And I have a special, you know, soft spot for those people in teams of one because
I'm still trying to figure out how you can keep up to date with everything.
So everybody wants us to be AI and ChatGPT and Claude and
Nano Banana and this and that.
All the large language models and all the AI tools out there.
We should be experts.
We should have implemented that into our business processes.
Along with being experts on emails.
We should be experts on blogging, on Google ads, on paid campaigns, organic
strategies, employee advocacy, company pages versus personal, like you name
it, the list goes on and on and on.
And this doesn't even incorporate any of the work that you're
doing for face-to-face events.
Like it's mind blowing.
I'm trying to keep up with the changes on LinkedIn alone and they are difficult
to keep up with as a specialist.
So those generalists that are out there that are trying to keep up
with everything, like shout out to you, hats off because honestly,
I don't know how you do it.
When I talk to these marketers, the thing that they want is confidence.
Confidence to know that the activities that they're undertaking are the right
activities, that will generate results, and that they're not wasting time,
effort, or resources on doing things that are effectively not working to
get them closer to the business goals.
And you don't know what you don't know.
Like you can't go to ChatGPT or tools like that and say, help me write
this strategy, and yes they will.
But how will you critically be able to analyse whether that
information that it gave you is right or wrong, current or outdated?
Related back to your style of business, your industry, your experiences, your
resources, and honestly, I've seen some very flashy 70 page LinkedIn strategies
that people come to me with and I just look at it and go, you haven't got a hope
in hell of ever putting that into place.
Not because they're not smart, like absolutely not, but because
if you start in the wrong place.
You undertake activities that don't generate results, you'll give up
too quickly, and that's why I really wanna have this conversation today.
Yes, of course.
Like I said at the top of this episode, I have a vested interest.
I am here to help you get answers so that the work that you do is fulfilling.
That's what is really important to me in this episode.
I want you to feel like when you are on LinkedIn that you
know exactly what you're doing.
How often you should be doing it.
You know how to show up different to your competitors and own that space.
You know how to check analytics in different areas if things
are working or aren't working.
I want you to know is the work that you're doing enough or is it too much?
Should you be focused more on your page or on the profiles?
How do you get your team involved in helping and incorporate
the Power of Two concept?
This is exactly the work that I love doing with businesses.
I've figured out LinkedIn.
You don't have to because I've done it for you, and sometimes it could be that
you just book a Power Hour with me, bring a load of questions, and you and
I will have that conversation to make sure that you can go confidently forward.
I wanna make sure that the effort that you put in to LinkedIn is rewarded so
that you can hand on heart when someone in the business says to you, is that
LinkedIn thing working, you can show them with confidence that these are
the results that we are generating.
I know that every episode I quite often will give you actionable tips, things
that you can take away that implement straight away on LinkedIn and a lot
of people I love that you listen to these episodes and you take away that
actionable tip and you put it into play.
That I love that.
But what these generic episodes don't do is factor in, is that the right thing
for you and your business as of today, or whenever you listen to the podcast.
Now, this doesn't mean that you can't pick up some cool stuff from the
podcast, and please don't stop listening.
That's not what the point of this is.
I want you to know that often, as they would say, generic
advice doesn't apply to everyone.
There is no one size fits all strategy.
So if you have been struggling, it's time to get real.
It's time for you to put your hand up and tell somebody else in your
business that you need some help.
Ask for them to invest in your success.
Your success is your business's success, and I can't wait to work with more
amazing people like the start of this year has just been full of ambitious,
innovative, purpose-driven people that are trying to be the best at what they do.
So if you bring along that enthusiasm and your questions and your goals.
Then I assure you that I can make that happen and give you a tailored
LinkedIn strategy that will deliver the results, and most importantly
deliver you that confidence.
If you've been listening to me talk today and found yourself nodding
along, I want you to please go to the show notes look for the 15
minute free strategy intro call.
Let's have a conversation.
Let's talk about what's going on in your business and have a think about what would
it be like to actually have confidence and know that the effort that you're putting
into LinkedIn is getting you closer to those business goals and going to pay off.
Wouldn't that be a cool way to start next week?
I hope to talk to you soon.
Cheers.