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I know your secret.

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I know that you are trying to fake
it until you make it on LinkedIn,

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and I wanna talk about the true
cost of that in today's episode.

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G'Day

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everyone.

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It's Michelle J Raymond here, and I
have pulled myself away from watching

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the curling at the Winter Olympics and
trying to figure out what is going on

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with that sport, along with trying to
figure out how does anyone's knees ever

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survive doing moguls, like honestly, my
knees are sore, just watching it on tv.

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But that's not why you
are here today listeners.

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You are here today because something
in the title of this podcast

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episode grabbed your attention.

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The fake it until you make
it is not a LinkedIn strategy

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that will deliver results.

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I'm gonna talk about it honestly
and in a little bit of a different

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format to what I usually do,
short, sweet, and from the heart.

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And the reason that I'm doing this is
because I've had a couple of client

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calls this week where clients are
booked in to do LinkedIn strategies

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and the marketers that I'm working
with, when I ask them what they would

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like to get out of the sessions,
they both have responded confidence.

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They're smart marketers.

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But when it comes to figuring
LinkedIn out, nobody ever taught them.

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So after this quick word from our
podcast sponsors, Metricool I wanna talk

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about the true cost of this and what
I think you should be doing instead.

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Straight up I wanna get
something out of the way.

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I have an absolute vested interest
in you understanding the power

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of a proper LinkedIn strategy.

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Why is that?

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Because that's exactly the
service that I offer to people.

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That doesn't mean that you should switch
off or stop listening to this podcast.

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Because you have just as much a vested
interest in making sure that the time and

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effort that you are putting into LinkedIn
is actually generating some kind of ROI

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for the businesses that you work in.

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I have worked with hundreds of different
marketers from firms of all different

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sizes all over the world over the last
six years that I've had my business.

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And there are kind of two types of
marketers, they are either fresh grads

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that are 25 to 30 with very little
real world experience, and they are

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thrown in the deep end with no formal
training on LinkedIn and expected because

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they grew up with social media, that
they should know exactly what to do.

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Especially if they're confident on other
platforms like TikTok or Instagram or just

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come to LinkedIn and do the same thing,
and they do that and then it doesn't work.

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On the other end, I also have really
senior marketing managers that have

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worked in marketing their entire lives
have often been responsible for marketing

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campaigns, run through LinkedIn, but not
actually had to do the work themselves.

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Either they had teams or they had
agencies look after that for them,

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and now they're in a position where
it's their job to get it done, and

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quite often they're in a team of one.

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So shout out to all the marketing
teams of one that are just really out

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there delivering results for business.

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And I have a special, you know, soft spot
for those people in teams of one because

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I'm still trying to figure out how you
can keep up to date with everything.

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So everybody wants us to be
AI and ChatGPT and Claude and

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Nano Banana and this and that.

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All the large language models
and all the AI tools out there.

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We should be experts.

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We should have implemented that
into our business processes.

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Along with being experts on emails.

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We should be experts on blogging, on
Google ads, on paid campaigns, organic

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strategies, employee advocacy, company
pages versus personal, like you name

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it, the list goes on and on and on.

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And this doesn't even incorporate
any of the work that you're

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doing for face-to-face events.

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Like it's mind blowing.

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I'm trying to keep up with the changes
on LinkedIn alone and they are difficult

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to keep up with as a specialist.

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So those generalists that are out
there that are trying to keep up

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with everything, like shout out
to you, hats off because honestly,

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I don't know how you do it.

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When I talk to these marketers, the
thing that they want is confidence.

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Confidence to know that the activities
that they're undertaking are the right

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activities, that will generate results,
and that they're not wasting time,

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effort, or resources on doing things
that are effectively not working to

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get them closer to the business goals.

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And you don't know what you don't know.

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Like you can't go to ChatGPT or tools
like that and say, help me write

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this strategy, and yes they will.

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But how will you critically be
able to analyse whether that

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information that it gave you is
right or wrong, current or outdated?

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Related back to your style of business,
your industry, your experiences, your

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resources, and honestly, I've seen some
very flashy 70 page LinkedIn strategies

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that people come to me with and I just
look at it and go, you haven't got a hope

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in hell of ever putting that into place.

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Not because they're not smart,
like absolutely not, but because

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if you start in the wrong place.

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You undertake activities that don't
generate results, you'll give up

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too quickly, and that's why I really
wanna have this conversation today.

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Yes, of course.

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Like I said at the top of this
episode, I have a vested interest.

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I am here to help you get answers so
that the work that you do is fulfilling.

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That's what is really important
to me in this episode.

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I want you to feel like when
you are on LinkedIn that you

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know exactly what you're doing.

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How often you should be doing it.

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You know how to show up different to
your competitors and own that space.

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You know how to check analytics
in different areas if things

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are working or aren't working.

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I want you to know is the work that
you're doing enough or is it too much?

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Should you be focused more on
your page or on the profiles?

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How do you get your team involved
in helping and incorporate

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the Power of Two concept?

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This is exactly the work that
I love doing with businesses.

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I've figured out LinkedIn.

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You don't have to because I've done it
for you, and sometimes it could be that

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you just book a Power Hour with me,
bring a load of questions, and you and

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I will have that conversation to make
sure that you can go confidently forward.

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I wanna make sure that the effort that
you put in to LinkedIn is rewarded so

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that you can hand on heart when someone
in the business says to you, is that

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LinkedIn thing working, you can show
them with confidence that these are

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the results that we are generating.

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I know that every episode I quite often
will give you actionable tips, things

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that you can take away that implement
straight away on LinkedIn and a lot

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of people I love that you listen to
these episodes and you take away that

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actionable tip and you put it into play.

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That I love that.

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But what these generic episodes don't
do is factor in, is that the right thing

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for you and your business as of today,
or whenever you listen to the podcast.

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Now, this doesn't mean that you can't
pick up some cool stuff from the

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podcast, and please don't stop listening.

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That's not what the point of this is.

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I want you to know that often,
as they would say, generic

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advice doesn't apply to everyone.

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There is no one size fits all strategy.

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So if you have been struggling,
it's time to get real.

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It's time for you to put your hand
up and tell somebody else in your

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business that you need some help.

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Ask for them to invest in your success.

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Your success is your business's success,
and I can't wait to work with more

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amazing people like the start of this
year has just been full of ambitious,

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innovative, purpose-driven people that
are trying to be the best at what they do.

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So if you bring along that enthusiasm
and your questions and your goals.

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Then I assure you that I can make
that happen and give you a tailored

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LinkedIn strategy that will deliver
the results, and most importantly

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deliver you that confidence.

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If you've been listening to me talk
today and found yourself nodding

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along, I want you to please go
to the show notes look for the 15

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minute free strategy intro call.

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Let's have a conversation.

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Let's talk about what's going on in your
business and have a think about what would

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it be like to actually have confidence and
know that the effort that you're putting

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into LinkedIn is getting you closer to
those business goals and going to pay off.

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Wouldn't that be a cool
way to start next week?

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I hope to talk to you soon.

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Cheers.