1 00:00:00,420 --> 00:00:05,540 Gift biz unwrapped episode 227 I didn't have a plan. 2 00:00:05,660 --> 00:00:07,310 I didn't know if it was even going to work. 3 00:00:07,310 --> 00:00:08,570 I didn't know my audience. 4 00:00:08,570 --> 00:00:10,130 I didn't even know what I was going to offer to 5 00:00:10,130 --> 00:00:13,150 people. Attention gifters, 6 00:00:13,180 --> 00:00:14,320 bakers, crafters, 7 00:00:14,320 --> 00:00:17,350 and makers pursuing your dream can be fun. 8 00:00:17,590 --> 00:00:21,040 Whether you have an established business or looking to start one 9 00:00:21,040 --> 00:00:23,710 now you are in the right place. 10 00:00:23,950 --> 00:00:26,320 This is gift to biz unwrapped, 11 00:00:26,560 --> 00:00:30,160 helping you turn your skill into a flourishing business. 12 00:00:30,460 --> 00:00:34,000 Join us for an episode packed full of invaluable guidance, 13 00:00:34,120 --> 00:00:38,140 resources, and the support you need to grow your gift biz. 14 00:00:38,380 --> 00:00:40,870 Here is your host gift biz gal, 15 00:00:41,020 --> 00:00:42,250 Sue moon Heights. 16 00:00:43,660 --> 00:00:44,020 Hi there, 17 00:00:44,020 --> 00:00:45,620 it's Sue And as always, 18 00:00:45,620 --> 00:00:48,230 I'm so glad to have you here with me today. 19 00:00:48,690 --> 00:00:50,010 Before we get into the show, 20 00:00:50,070 --> 00:00:51,270 I have a question for you. 21 00:00:52,020 --> 00:00:53,880 How'd your day go yesterday? 22 00:00:54,870 --> 00:00:56,010 Maybe a crazy question. 23 00:00:56,010 --> 00:00:57,180 I know and yes, 24 00:00:57,210 --> 00:00:58,350 you heard me right? 25 00:00:58,580 --> 00:01:00,980 If you were to rate yesterday, 26 00:01:01,370 --> 00:01:02,840 how much did you get done? 27 00:01:03,650 --> 00:01:07,610 How far did you advance toward your goal or maybe in 28 00:01:07,610 --> 00:01:09,860 your mind you're saying what goal? 29 00:01:10,430 --> 00:01:13,280 Many of you have told me you aren't sure whether what 30 00:01:13,280 --> 00:01:15,830 you're doing is the right thing for your business. 31 00:01:15,980 --> 00:01:19,370 You're confused that you may be focusing on the wrong things 32 00:01:19,430 --> 00:01:23,900 and wasting time and money and you compare yourself to others 33 00:01:23,930 --> 00:01:26,480 and feel like you're just not keeping up. 34 00:01:27,140 --> 00:01:28,100 Sound familiar? 35 00:01:29,020 --> 00:01:31,720 Maybe you find that you're busy all day long, 36 00:01:31,810 --> 00:01:33,130 but when you finish up, 37 00:01:33,520 --> 00:01:36,130 you haven't accomplished much of anything at all. 38 00:01:36,820 --> 00:01:41,230 I've been there too until I started working with what I 39 00:01:41,230 --> 00:01:43,810 now call the power of purpose. 40 00:01:44,160 --> 00:01:47,320 I made a free video for you that explains how to 41 00:01:47,320 --> 00:01:51,640 boost your productivity and get results using the power of your 42 00:01:51,640 --> 00:01:54,850 purpose. Isn't it time to make all the effort that you 43 00:01:54,850 --> 00:01:58,300 put into your business and your life do for you what 44 00:01:58,300 --> 00:01:59,170 you've intended. 45 00:02:00,030 --> 00:02:01,560 Now full disclosure, 46 00:02:01,890 --> 00:02:07,500 this video does lead into showing you my brand new inspired 47 00:02:07,530 --> 00:02:08,790 daily planner. 48 00:02:08,970 --> 00:02:09,660 But listen, 49 00:02:09,930 --> 00:02:13,710 you don't need the inspired planner to get all the advantages 50 00:02:13,770 --> 00:02:16,500 out of the power of purpose that I show you in 51 00:02:16,500 --> 00:02:17,280 this video. 52 00:02:17,820 --> 00:02:21,060 So if you're interested in discovering a new way to work 53 00:02:21,060 --> 00:02:25,070 through your days so your time is intentional and your results 54 00:02:25,130 --> 00:02:26,120 are real, 55 00:02:26,270 --> 00:02:29,540 I encourage you to go over and watch this video and 56 00:02:29,540 --> 00:02:31,640 you can find it at gift biz, 57 00:02:31,670 --> 00:02:37,130 unwrapped.com forward slash planner that's gift biz unwrapped.com 58 00:02:37,340 --> 00:02:38,150 forward slash. 59 00:02:38,240 --> 00:02:42,030 Planner I never take it lightly that you take time out 60 00:02:42,030 --> 00:02:45,000 of your day to listen to the show and I always 61 00:02:45,000 --> 00:02:48,930 think about that when booking guests or drawing out information during 62 00:02:48,930 --> 00:02:51,800 our talks because I want to make sure that there's learning 63 00:02:51,830 --> 00:02:55,160 and inspiration for you in exchange for the time that you're 64 00:02:55,160 --> 00:02:57,230 spending here with me today. 65 00:02:57,230 --> 00:03:01,310 I have a mix of both learning and inspiration Because my 66 00:03:01,310 --> 00:03:05,540 guest shares her intense story of survival and then we get 67 00:03:05,540 --> 00:03:07,580 into some serious business talk. 68 00:03:07,940 --> 00:03:08,930 Let's dive right in. 69 00:03:14,910 --> 00:03:18,300 I have the pleasure of introducing you to regain Richmond of 70 00:03:18,300 --> 00:03:21,930 search for her existence when women are finally ready to put 71 00:03:21,930 --> 00:03:25,200 on their big girl panties and protect their business assets. 72 00:03:25,470 --> 00:03:27,990 There is only one woman in the world that they can 73 00:03:27,990 --> 00:03:33,170 call and her name is Richmond and acclaimed business and legal 74 00:03:33,170 --> 00:03:38,570 strategist. Rigid is empowering women to embrace their true power bossiness 75 00:03:38,660 --> 00:03:43,180 turning their businesses into empires by taking the complexity out of 76 00:03:43,180 --> 00:03:44,740 the legal side of business. 77 00:03:44,770 --> 00:03:49,420 Her clients soon realized that the Epic ideas and extraordinary skills 78 00:03:49,510 --> 00:03:52,690 in their heads and hands today will be worth millions in 79 00:03:52,690 --> 00:03:57,790 their bank accounts tomorrow from rock solid business structures to impenetrable 80 00:03:57,790 --> 00:04:02,770 contracts. She shows them how to get legit legal and profitable 81 00:04:03,040 --> 00:04:05,980 rigid. Welcome to the gift biz on repped podcast. 82 00:04:06,300 --> 00:04:06,750 Thank you. 83 00:04:06,750 --> 00:04:07,110 Thank you. 84 00:04:07,110 --> 00:04:08,250 Thank you for having me. 85 00:04:08,310 --> 00:04:09,090 I'm excited. 86 00:04:09,180 --> 00:04:10,200 Me too. 87 00:04:10,410 --> 00:04:12,690 This is one of those topics that I know a lot 88 00:04:12,690 --> 00:04:14,550 of us don't like to chat about, 89 00:04:14,550 --> 00:04:17,190 but I really think that our conversation is going to be 90 00:04:17,190 --> 00:04:18,930 inspiring and you know, 91 00:04:18,930 --> 00:04:21,150 share some things that a lot of people aren't thinking about 92 00:04:21,150 --> 00:04:22,560 in relation to their business. 93 00:04:22,770 --> 00:04:24,720 But before we dive into that, 94 00:04:24,750 --> 00:04:27,960 I have a tradition here on the show and that is 95 00:04:27,960 --> 00:04:30,120 to have you share with us who you are and a 96 00:04:30,120 --> 00:04:32,760 little bit of a different way and that is through describing 97 00:04:32,760 --> 00:04:34,230 a motivational candle. 98 00:04:34,290 --> 00:04:36,750 So if you were to create your own candle that really 99 00:04:36,750 --> 00:04:37,740 speaks you, 100 00:04:37,800 --> 00:04:39,990 what color would it be and what would be a quote 101 00:04:39,990 --> 00:04:41,940 or some type of sane on that candle? 102 00:04:42,200 --> 00:04:44,240 That is such a good question. 103 00:04:44,240 --> 00:04:47,810 I'm always thinking about what motivates me, 104 00:04:47,960 --> 00:04:49,160 what lights me up. 105 00:04:49,350 --> 00:04:53,290 So my color would have to be orange and I choose 106 00:04:53,290 --> 00:04:58,540 orange because orange symbolizes fire in is my favorite color anyway. 107 00:04:58,870 --> 00:05:00,520 And then the quote will be, 108 00:05:00,610 --> 00:05:02,140 and this is my personal quote, 109 00:05:02,200 --> 00:05:05,530 will be the fire in my eyes will ignite the world. 110 00:05:05,720 --> 00:05:08,090 And the reason why I would put that on the candle 111 00:05:08,180 --> 00:05:12,230 is because everything I do is motivated by something. 112 00:05:12,470 --> 00:05:15,940 Like there's some driving force behind it and I don't think 113 00:05:15,940 --> 00:05:18,520 I will be where I am today if I didn't have 114 00:05:18,520 --> 00:05:19,810 that fire in me. 115 00:05:20,480 --> 00:05:20,960 There you go. 116 00:05:20,960 --> 00:05:22,980 The passion and I like what you're saying. 117 00:05:22,980 --> 00:05:25,770 There's intention behind all your actions is what I'm hearing you 118 00:05:25,770 --> 00:05:27,170 say. Correct. 119 00:05:27,290 --> 00:05:29,900 Got it and that makes a lot of sense. 120 00:05:29,900 --> 00:05:33,020 Now I've gotten to know a little bit of your story 121 00:05:33,080 --> 00:05:34,160 and I was, 122 00:05:34,160 --> 00:05:35,930 we were talking in the pre chat a little bit that 123 00:05:35,930 --> 00:05:38,120 I think everything that you bring, 124 00:05:38,150 --> 00:05:41,750 there's such power behind your story because you are not going 125 00:05:41,750 --> 00:05:42,710 to be knocked down, 126 00:05:42,860 --> 00:05:43,550 that's for sure. 127 00:05:43,580 --> 00:05:44,750 I don't even know you that well, 128 00:05:44,750 --> 00:05:47,450 but I already know that that's true just by your story. 129 00:05:47,680 --> 00:05:48,610 Life is funny. 130 00:05:48,670 --> 00:05:52,150 You have this dream right that it's supposed to look one 131 00:05:52,150 --> 00:05:56,590 way but then something happens and everything gets detour and I 132 00:05:56,590 --> 00:05:57,770 was just always, 133 00:05:57,830 --> 00:06:00,050 I am still am because I have a person that I'm 134 00:06:00,050 --> 00:06:03,320 not going to let the curve balls determine me for what 135 00:06:03,380 --> 00:06:05,240 I really want to deal in life. 136 00:06:05,510 --> 00:06:07,670 Share with us a little bit about how you've gotten to 137 00:06:07,670 --> 00:06:08,600 where you are today. 138 00:06:08,950 --> 00:06:11,170 It was not an easy road. 139 00:06:11,370 --> 00:06:14,340 Entrepreneurship for me was never an option. 140 00:06:14,580 --> 00:06:17,880 I always had this dream of being this hot shot attorney 141 00:06:18,240 --> 00:06:21,000 and when I got sick with my daughter, 142 00:06:21,090 --> 00:06:25,530 everything changed or I had no choice but to start a 143 00:06:25,530 --> 00:06:28,860 business and it was definitely something very hard because I'm a 144 00:06:28,860 --> 00:06:31,440 type a personality so I need structure. 145 00:06:31,440 --> 00:06:34,940 I mean a list and when you're an entrepreneurs kind of 146 00:06:34,940 --> 00:06:35,870 like up and down, 147 00:06:35,870 --> 00:06:36,410 up and down, 148 00:06:36,410 --> 00:06:38,900 you don't know about your money or anything like that. 149 00:06:39,050 --> 00:06:44,570 So the journey has actually really just been motivated because we 150 00:06:44,570 --> 00:06:47,540 had to live and then when my health started failing, 151 00:06:47,570 --> 00:06:49,490 I know we will probably talk about that a little later, 152 00:06:49,700 --> 00:06:52,310 but when my health started filming I really realized that I 153 00:06:52,310 --> 00:06:54,170 had to make something happen. 154 00:06:54,610 --> 00:06:56,860 But you did have that high power. 155 00:06:56,860 --> 00:06:59,020 I mean you were on the ladder going up, 156 00:06:59,300 --> 00:07:01,880 so you had experienced that first. 157 00:07:02,050 --> 00:07:04,150 Why don't you start and share with us the story so 158 00:07:04,150 --> 00:07:06,400 we can all ground everybody in what was going on? 159 00:07:06,760 --> 00:07:07,660 Yeah, absolutely. 160 00:07:07,660 --> 00:07:11,140 So I was a celebrity attorney here in the Detroit Metro 161 00:07:11,140 --> 00:07:13,750 area. I was working with a lot of great celebrities such 162 00:07:13,750 --> 00:07:15,550 as the late Aretha Franklin. 163 00:07:15,770 --> 00:07:19,460 I assisted with Rosa parks being on the us postal stamp. 164 00:07:19,640 --> 00:07:22,460 I got to work with Malcolm X's airs and Alex Haley's 165 00:07:22,460 --> 00:07:24,440 airs. So I did a lot of great things, 166 00:07:24,470 --> 00:07:26,720 but I actually was not going up the ladder. 167 00:07:26,780 --> 00:07:29,140 All those things sounds wonderful and great, 168 00:07:29,350 --> 00:07:30,400 but I was stagnant. 169 00:07:30,430 --> 00:07:32,470 I was already at the height of my career. 170 00:07:32,470 --> 00:07:34,270 There was nowhere else for me to go. 171 00:07:34,520 --> 00:07:35,300 Okay, so stop. 172 00:07:35,300 --> 00:07:37,880 Let me ask you a question there because that doesn't make 173 00:07:37,880 --> 00:07:40,050 sense. Like all those people, 174 00:07:40,050 --> 00:07:42,570 that sounds like such great causes, 175 00:07:42,570 --> 00:07:46,020 obviously. Were you stagnant because there was nowhere else to go 176 00:07:46,020 --> 00:07:48,930 from there or you'd reach the peak of what that could 177 00:07:48,930 --> 00:07:49,680 be for you? 178 00:07:50,080 --> 00:07:53,620 Yeah, so it was really the peak that's the law firm. 179 00:07:53,800 --> 00:07:56,110 Really. The peak of it was nowhere, 180 00:07:56,140 --> 00:07:58,690 literally, literally nowhere else to go. 181 00:07:58,690 --> 00:07:59,590 That was it. 182 00:07:59,790 --> 00:08:02,070 When you are an attorney, 183 00:08:02,070 --> 00:08:04,820 you are at the top of the firm and everything. 184 00:08:04,830 --> 00:08:07,380 There was nowhere else for me to go unless I wanted 185 00:08:07,380 --> 00:08:10,670 to be a partner or something like that and that wasn't 186 00:08:10,670 --> 00:08:11,540 my goal. 187 00:08:11,570 --> 00:08:13,550 My goal was to work with people, 188 00:08:13,550 --> 00:08:15,470 helping them protect their business assets. 189 00:08:15,670 --> 00:08:16,780 So again, 190 00:08:16,930 --> 00:08:18,760 there was nowhere else for me to go. 191 00:08:18,790 --> 00:08:21,850 There was no increase in my salary year after year at 192 00:08:21,850 --> 00:08:22,240 the year. 193 00:08:22,240 --> 00:08:23,050 I was literally, 194 00:08:23,050 --> 00:08:27,310 I came in pretty much at the top from law school. 195 00:08:27,610 --> 00:08:30,490 Okay. So then you were unfulfilled even with all of that 196 00:08:30,580 --> 00:08:33,190 and that client list that you just rattled off, 197 00:08:33,220 --> 00:08:36,820 which sounds to a lot of us as outsiders as you 198 00:08:36,820 --> 00:08:37,360 made it, 199 00:08:37,580 --> 00:08:39,620 there's the financial aspect of course, 200 00:08:39,790 --> 00:08:43,030 but then you've gotta be fulfilled with what your mission is 201 00:08:43,030 --> 00:08:44,830 and what you want to be doing with your life. 202 00:08:44,830 --> 00:08:47,170 And it sounds like that apart from the finances, 203 00:08:47,170 --> 00:08:48,280 so they understand what you said, 204 00:08:48,280 --> 00:08:50,740 that financially you couldn't rise any further. 205 00:08:50,930 --> 00:08:52,640 But it's also that inside part. 206 00:08:53,850 --> 00:08:55,190 Absolutely. Okay. 207 00:08:55,190 --> 00:08:56,000 So then what happened? 208 00:08:56,430 --> 00:08:57,720 I got sick when my daughter, 209 00:08:57,990 --> 00:08:58,910 me and my husband, 210 00:08:59,200 --> 00:09:02,600 we found out we were pregnant and to back up a 211 00:09:02,600 --> 00:09:02,990 little bit, 212 00:09:02,990 --> 00:09:03,980 I have Lucas. 213 00:09:04,280 --> 00:09:07,220 And so we always knew that if we wanted to have 214 00:09:07,220 --> 00:09:10,220 children, we would have to plan for it to prevent any 215 00:09:10,220 --> 00:09:12,410 complications with my health and the baby's health. 216 00:09:12,670 --> 00:09:14,770 Well, we weren't trying to have children. 217 00:09:14,770 --> 00:09:15,730 I was on birth control. 218 00:09:15,730 --> 00:09:19,360 But unfortunately we ended up pregnant in my, 219 00:09:19,360 --> 00:09:23,290 Lucas started to flare really bad and my daughter started to 220 00:09:23,290 --> 00:09:23,800 get sick. 221 00:09:23,800 --> 00:09:27,400 She wasn't getting enough nutrients while she was inside of me. 222 00:09:27,620 --> 00:09:28,940 So what we ended up doing, 223 00:09:28,940 --> 00:09:30,290 I had to be hospitalized. 224 00:09:30,350 --> 00:09:32,540 So the day we found out the gender, 225 00:09:32,780 --> 00:09:34,790 they wouldn't let me leave the doctor's office. 226 00:09:34,790 --> 00:09:38,210 I had to literally be admitted into the hospital because my 227 00:09:38,210 --> 00:09:42,430 lupus was flaring really bad and my blood pressure was so 228 00:09:42,430 --> 00:09:44,650 high. They said they were afraid I was going to have 229 00:09:44,650 --> 00:09:45,460 a heart attack. 230 00:09:45,670 --> 00:09:48,100 I want to say it was like two 20 over like 231 00:09:48,100 --> 00:09:49,390 one 80 in the normals. 232 00:09:49,390 --> 00:09:51,460 I one 20 over 80 Oh my gosh. 233 00:09:51,520 --> 00:09:53,740 Yes. And the crazy thing about all of this, 234 00:09:53,800 --> 00:09:56,560 they're telling me like the doctors are spasming out, 235 00:09:56,820 --> 00:09:58,350 but I feel fine. 236 00:09:58,410 --> 00:09:58,650 I'm like, 237 00:09:58,650 --> 00:09:59,370 I feel fine. 238 00:09:59,610 --> 00:10:00,750 Like I feel fine. 239 00:10:00,780 --> 00:10:01,740 Nothing was bothering me. 240 00:10:01,740 --> 00:10:03,660 I didn't even feel like I was having a lupus flare. 241 00:10:03,900 --> 00:10:07,080 Everything felt normal to me so that now I know the 242 00:10:07,080 --> 00:10:08,430 gender of my child, 243 00:10:08,700 --> 00:10:13,530 so I'm hospitalized and they tell me they're like this is 244 00:10:13,530 --> 00:10:15,600 like a really liking this type of situation. 245 00:10:15,600 --> 00:10:19,440 So really the doctors wanted me to have a DNC procedure 246 00:10:19,440 --> 00:10:21,030 and what that is really simply, 247 00:10:21,030 --> 00:10:24,300 it's just having an abortion cause they were so afraid that 248 00:10:24,300 --> 00:10:25,470 they were going to lose me. 249 00:10:25,470 --> 00:10:29,520 But because I felt fine and I believe in God and 250 00:10:29,520 --> 00:10:29,850 I'm like, 251 00:10:29,880 --> 00:10:30,630 well I feel fine, 252 00:10:30,810 --> 00:10:31,380 so I'm not do. 253 00:10:31,420 --> 00:10:31,680 I'm like, 254 00:10:31,680 --> 00:10:34,140 so what's the next procedure to get this baby delivered? 255 00:10:34,170 --> 00:10:36,750 And also it's important to know at this time, 256 00:10:37,080 --> 00:10:38,910 the day I found out my gender, 257 00:10:38,940 --> 00:10:41,370 I was only 23 weeks pregnant, 258 00:10:41,690 --> 00:10:45,620 so I'm not even really halfway through the pregnancy by then. 259 00:10:45,770 --> 00:10:48,050 Right. So it's not a viable pregnancy yet. 260 00:10:48,710 --> 00:10:49,940 Yep, absolutely. 261 00:10:49,940 --> 00:10:52,100 So in order to make it viable, 262 00:10:52,160 --> 00:10:55,310 we had to wait two more weeks and get her at 263 00:10:55,310 --> 00:10:56,660 least to one pound. 264 00:10:56,800 --> 00:11:00,190 They won't deliver by C-section if the child is not, 265 00:11:00,190 --> 00:11:03,280 at least one pounds is considered an abortion if they're not 266 00:11:03,280 --> 00:11:04,330 at least a one pound. 267 00:11:04,570 --> 00:11:05,080 So I said, 268 00:11:05,080 --> 00:11:06,010 I'll wait in the hospital. 269 00:11:06,010 --> 00:11:07,960 So they pumped me with a whole bunch of fluids, 270 00:11:07,960 --> 00:11:09,310 medications and everything, 271 00:11:09,310 --> 00:11:10,840 and about a week and a half later, 272 00:11:10,840 --> 00:11:13,870 my daughter was born at 24 weeks in three days. 273 00:11:14,070 --> 00:11:15,330 She was one pound, 274 00:11:15,330 --> 00:11:16,410 three ounces, 275 00:11:16,770 --> 00:11:19,410 born at 24 weeks and three days. 276 00:11:19,740 --> 00:11:22,410 Please, I know you all are probably wondering how is she 277 00:11:22,410 --> 00:11:24,150 doing? She's here today. 278 00:11:24,180 --> 00:11:28,240 She's five years old and she's almost bigger than me now. 279 00:11:28,870 --> 00:11:30,670 Oh, that gives me goosebumps. 280 00:11:30,670 --> 00:11:33,400 I'm so happy to hear and thank you for sharing without 281 00:11:33,400 --> 00:11:34,420 me having to ask, 282 00:11:34,930 --> 00:11:37,120 but that's a wonderful story. 283 00:11:37,300 --> 00:11:39,520 But then how was your health then? 284 00:11:39,810 --> 00:11:41,310 Yep, so surely after, 285 00:11:41,310 --> 00:11:43,980 of course they monitored me back at the C-section, 286 00:11:44,010 --> 00:11:47,160 but one thing that started to happen is that I started 287 00:11:47,160 --> 00:11:49,950 to swell really bad all over my face, 288 00:11:49,950 --> 00:11:50,700 my hands, 289 00:11:50,700 --> 00:11:51,300 my ankles, 290 00:11:51,300 --> 00:11:51,750 my legs. 291 00:11:51,750 --> 00:11:53,860 It was to the point where I couldn't walk. 292 00:11:53,920 --> 00:11:55,810 I can't use the bathroom by myself. 293 00:11:56,020 --> 00:11:58,270 It was just really bad and they were saying that this 294 00:11:58,270 --> 00:12:02,150 is common when you have a Csection and he thought the 295 00:12:02,150 --> 00:12:04,280 C-section possibly flared up. 296 00:12:04,340 --> 00:12:07,190 My loop is because this was such a traumatic experience for 297 00:12:07,190 --> 00:12:07,910 my body. 298 00:12:08,150 --> 00:12:10,100 And so they were kind of just trying to wait it 299 00:12:10,100 --> 00:12:11,660 out, get everything calm. 300 00:12:11,840 --> 00:12:12,860 So then let me go home. 301 00:12:13,050 --> 00:12:13,770 During this time, 302 00:12:13,770 --> 00:12:16,170 my daughter was in the NICU so they let me go 303 00:12:16,170 --> 00:12:19,440 home, but I started to get really worse and then I 304 00:12:19,440 --> 00:12:21,960 had this terrible cough and this was in the, 305 00:12:21,990 --> 00:12:23,520 around the winter time too, 306 00:12:23,550 --> 00:12:24,450 here at Michigan. 307 00:12:24,450 --> 00:12:24,960 So he was like, 308 00:12:24,960 --> 00:12:26,970 you probably should just go into the ER, 309 00:12:27,000 --> 00:12:27,780 urgent care. 310 00:12:27,810 --> 00:12:29,190 They get something for that cough. 311 00:12:29,190 --> 00:12:30,510 So when the baby comes home, 312 00:12:30,570 --> 00:12:32,880 you're not passing anything around and we want to make sure 313 00:12:32,880 --> 00:12:33,750 you don't have the flu. 314 00:12:33,970 --> 00:12:36,310 Well, I can go to urgent care and they let me 315 00:12:36,310 --> 00:12:37,030 know. Well, 316 00:12:37,030 --> 00:12:38,350 Ms. Richmond, 317 00:12:38,350 --> 00:12:41,560 you have ammonia and by the way, 318 00:12:41,560 --> 00:12:43,810 your kidneys are failing. 319 00:12:43,810 --> 00:12:47,020 We have to admit you to the hospital and you have 320 00:12:47,020 --> 00:12:51,010 to start emergency dialysis because the amount of potassium in your 321 00:12:50,440 --> 00:12:53,800 body, in toxins in your body right now can kill you. 322 00:12:54,080 --> 00:12:58,790 Meanwhile, you have a baby that is super tiny. 323 00:12:59,030 --> 00:13:02,360 Right. What was your mental state at that point? 324 00:13:02,720 --> 00:13:04,490 I mean you had to be all over the board. 325 00:13:04,820 --> 00:13:06,410 It was very tough, 326 00:13:06,440 --> 00:13:07,130 I think. 327 00:13:07,220 --> 00:13:08,780 Yeah, it was just very tough. 328 00:13:08,810 --> 00:13:11,360 Like I went through the phase of anger, 329 00:13:11,450 --> 00:13:12,830 mad at God, 330 00:13:13,010 --> 00:13:15,140 depressed. I went through all the nine. 331 00:13:15,140 --> 00:13:17,660 I think even at one point I think I've suffered from 332 00:13:17,660 --> 00:13:21,620 post traumatic stress disorder just with my daughter being told that 333 00:13:21,620 --> 00:13:25,400 she has cerebral palsy and she may not have a good 334 00:13:25,400 --> 00:13:29,780 quality of life just from all those different emotions to my 335 00:13:29,780 --> 00:13:32,060 health, not knowing if I'm even going to be here to 336 00:13:32,060 --> 00:13:32,690 see her. 337 00:13:32,750 --> 00:13:35,000 It was very frustrating for sure. 338 00:13:35,570 --> 00:13:36,290 Oh my gosh. 339 00:13:36,350 --> 00:13:37,250 An understatement. 340 00:13:37,430 --> 00:13:41,870 So how did you manage through what happened next? 341 00:13:42,190 --> 00:13:43,840 So one of the things, 342 00:13:43,870 --> 00:13:46,180 my daughter was in a NICU almost seven months. 343 00:13:46,370 --> 00:13:51,260 So during the seven months period is when I started gaveling 344 00:13:51,260 --> 00:13:52,970 into, well not dabbling. 345 00:13:53,000 --> 00:13:56,820 I decided to start my business full time and there was 346 00:13:56,820 --> 00:13:59,310 some other things going on at the law firm that I 347 00:13:59,310 --> 00:14:02,940 was at that were suspected of integrity issues. 348 00:14:02,940 --> 00:14:04,800 And that was one of the reasons why I was feeling 349 00:14:04,800 --> 00:14:07,050 that pull of not being fulfilled as well. 350 00:14:07,080 --> 00:14:09,660 Cause there were things going on that was not in alignment 351 00:14:09,660 --> 00:14:10,680 with my character. 352 00:14:11,490 --> 00:14:13,320 And so that was another issue. 353 00:14:13,320 --> 00:14:17,370 So I always had a thoughts of starting entrepreneurship but never 354 00:14:17,370 --> 00:14:19,470 had the intention of starting a full time. 355 00:14:19,660 --> 00:14:21,400 But when I got sick in a hospital, 356 00:14:21,400 --> 00:14:23,920 what ended up happening is that from, 357 00:14:23,920 --> 00:14:24,640 let me go, 358 00:14:24,700 --> 00:14:28,060 because in Michigan we are at will employees and so I 359 00:14:28,060 --> 00:14:28,810 was LIGO. 360 00:14:28,810 --> 00:14:31,480 Despite that I was in the hospital and I had a 361 00:14:31,480 --> 00:14:33,490 medical reason they didn't care. 362 00:14:33,550 --> 00:14:35,800 They moved on to the next person who can do my 363 00:14:35,800 --> 00:14:37,510 job, which is understandable. 364 00:14:37,660 --> 00:14:40,000 So during that time we needed money. 365 00:14:40,190 --> 00:14:43,550 At the time I was the bread winner in my family 366 00:14:43,610 --> 00:14:45,140 and so we needed money. 367 00:14:45,140 --> 00:14:47,060 We had medical goals rolling in. 368 00:14:47,060 --> 00:14:50,060 Also my employer at the time was paying my medical bills, 369 00:14:50,060 --> 00:14:50,810 but when I was let, 370 00:14:51,260 --> 00:14:52,610 we didn't have any medical bills. 371 00:14:52,610 --> 00:14:55,310 So here I am with a half a million dollar bill 372 00:14:55,310 --> 00:14:57,080 for my daughter who's in the NICU. 373 00:14:57,360 --> 00:14:59,640 Then not to mention my medical bills. 374 00:14:59,760 --> 00:15:03,270 And then when we try to like get government assistance we 375 00:15:03,270 --> 00:15:06,450 couldn't because they were basing it on my income previously. 376 00:15:06,710 --> 00:15:09,540 And of course I was will over the bar just to 377 00:15:09,550 --> 00:15:10,430 at least get medical. 378 00:15:10,430 --> 00:15:10,820 That's all. 379 00:15:10,820 --> 00:15:13,430 We wanted to make sure that my daughter had medical and 380 00:15:13,430 --> 00:15:14,150 I had medical. 381 00:15:14,380 --> 00:15:16,660 And so when we were turned away for all these different 382 00:15:16,660 --> 00:15:20,640 things, me and my husband made hard decisions such as letting 383 00:15:20,640 --> 00:15:23,580 like credit cards go so we can pay these medical bills. 384 00:15:23,580 --> 00:15:25,110 We both did bankruptcy, 385 00:15:25,310 --> 00:15:27,800 we moved in with my mother in law just to cut 386 00:15:27,800 --> 00:15:29,150 expenses and things like that. 387 00:15:29,150 --> 00:15:29,660 So we lived, 388 00:15:29,670 --> 00:15:32,660 a lot of things go on our credit just to survive. 389 00:15:32,990 --> 00:15:36,680 And in that interim of things I built was building this 390 00:15:36,680 --> 00:15:37,370 business. I'm like, 391 00:15:37,370 --> 00:15:38,750 okay, my daughter's in the NICU, 392 00:15:38,810 --> 00:15:40,760 I need to see if this is gonna work cause this 393 00:15:40,760 --> 00:15:42,350 is, it's either do or die time. 394 00:15:42,350 --> 00:15:46,130 Right. And so while I was sick and couldn't walk or 395 00:15:46,130 --> 00:15:46,880 anything like that, 396 00:15:46,880 --> 00:15:48,650 I'm in a bed with swollen ankles, 397 00:15:48,650 --> 00:15:50,570 swollen ins on my laptop, 398 00:15:50,780 --> 00:15:53,030 working, trying to build this business. 399 00:15:53,280 --> 00:15:54,990 And so that's what happened. 400 00:15:55,110 --> 00:15:56,250 It wasn't a choice. 401 00:15:56,250 --> 00:15:58,950 It was kind of by forced to jump into entrepreneurship. 402 00:15:59,210 --> 00:16:00,350 I didn't have a plan. 403 00:16:00,440 --> 00:16:02,090 I didn't know if it was even going to work. 404 00:16:02,090 --> 00:16:03,380 I didn't know my audience. 405 00:16:03,380 --> 00:16:04,940 I didn't even know what I was going to offer to 406 00:16:04,940 --> 00:16:06,120 people. Oh, 407 00:16:06,120 --> 00:16:07,440 well I want to get into that, 408 00:16:07,440 --> 00:16:09,810 but I just want to just make a statement right here 409 00:16:09,810 --> 00:16:12,480 because I think a lot of our listeners are probably just 410 00:16:12,540 --> 00:16:16,140 speechless. Your story is one of survival. 411 00:16:16,140 --> 00:16:18,300 You had to do what you had to do, 412 00:16:18,520 --> 00:16:19,570 but you didn't just say, 413 00:16:19,600 --> 00:16:20,410 Oh, poor me. 414 00:16:20,410 --> 00:16:23,500 It sounds like you took as much control as you possibly 415 00:16:23,500 --> 00:16:25,360 could. I'm sure you had your days, 416 00:16:25,450 --> 00:16:26,320 right? Yes. 417 00:16:26,410 --> 00:16:28,210 No one could go through that without their days, 418 00:16:28,210 --> 00:16:31,300 but the strength and the courage and just the fact that 419 00:16:31,300 --> 00:16:33,520 you were just going to approach this head on and figure 420 00:16:33,520 --> 00:16:35,950 it out is so commendable. 421 00:16:36,160 --> 00:16:38,740 So I want to say that to you on behalf of 422 00:16:38,740 --> 00:16:41,500 all our listeners because they can't tell you that right now. 423 00:16:41,500 --> 00:16:43,330 So I'm saying it from everybody else. 424 00:16:43,390 --> 00:16:44,110 Thank you. 425 00:16:44,260 --> 00:16:45,430 So I would also, 426 00:16:45,430 --> 00:16:48,340 the thought comes to me as you're telling the story is 427 00:16:48,400 --> 00:16:52,990 I'm thinking that you having something else to focus your mind 428 00:16:52,990 --> 00:16:54,560 on. You had your computer. 429 00:16:54,800 --> 00:16:57,140 Luckily there were people taking care of you. 430 00:16:57,170 --> 00:16:59,360 Right. So you weren't having to cook and all do all 431 00:16:59,360 --> 00:16:59,780 of that. 432 00:16:59,780 --> 00:17:01,850 I'm sure you would have preferred it the other way. 433 00:17:02,090 --> 00:17:05,390 But this diversion in terms of your mind of trying to 434 00:17:05,390 --> 00:17:08,330 figure out and build a business might have been helpful cause 435 00:17:08,330 --> 00:17:10,580 it took your mind off all these other things. 436 00:17:11,000 --> 00:17:11,930 I can agree to that. 437 00:17:11,960 --> 00:17:14,270 Absolutely. I think he kept me busy. 438 00:17:14,590 --> 00:17:17,470 It kept me in the mindset of productivity. 439 00:17:17,470 --> 00:17:20,710 Like I was still moving forward no matter what my circumstance 440 00:17:20,710 --> 00:17:22,470 was. So I can definitely agree. 441 00:17:22,470 --> 00:17:24,690 I think if I just didn't do anything and I just 442 00:17:24,690 --> 00:17:27,630 sat at home with my feet up watching TV, 443 00:17:27,660 --> 00:17:28,590 watching the soaps, 444 00:17:28,810 --> 00:17:31,480 I think I definitely will be depressed more than what I 445 00:17:31,480 --> 00:17:32,260 was then. 446 00:17:32,680 --> 00:17:35,240 Okay. But I think just feeding my mind, 447 00:17:35,240 --> 00:17:37,610 listening to personal development and things like that. 448 00:17:37,610 --> 00:17:40,370 Cause I also asked the partnership forces you to change your 449 00:17:40,370 --> 00:17:41,270 mindset too. 450 00:17:41,530 --> 00:17:45,130 We're so conditioned to the nine to five buy this house, 451 00:17:45,130 --> 00:17:45,910 get the dog, 452 00:17:45,940 --> 00:17:46,520 gave Mary, 453 00:17:46,560 --> 00:17:47,380 have the baby. 454 00:17:47,620 --> 00:17:51,630 But when life is not as rep pretty like that, 455 00:17:51,780 --> 00:17:53,400 it becomes overwhelming. 456 00:17:53,530 --> 00:17:55,390 So I had to change my mindset as well. 457 00:17:55,780 --> 00:17:56,740 Right. I'm sure, 458 00:17:56,740 --> 00:17:59,440 and I can tell you that some of our listeners are 459 00:17:59,440 --> 00:18:02,530 probably not as dire as your situation, 460 00:18:02,560 --> 00:18:05,140 but are encountering those types of things too. 461 00:18:05,140 --> 00:18:05,860 Right now. 462 00:18:06,040 --> 00:18:09,970 What would you say to them about adjusting your mindset or 463 00:18:09,970 --> 00:18:11,530 what would you suggest that they do? 464 00:18:11,530 --> 00:18:14,560 Like what were you listening to podcasts then? 465 00:18:14,560 --> 00:18:17,470 Were you reading as well as all the research that you 466 00:18:17,470 --> 00:18:18,100 were doing? 467 00:18:18,460 --> 00:18:19,420 Yeah, I was reading, 468 00:18:19,420 --> 00:18:20,020 I'm a reader. 469 00:18:20,050 --> 00:18:21,580 I like the old traditional, 470 00:18:21,670 --> 00:18:22,660 the smell of a book, 471 00:18:22,660 --> 00:18:23,590 the syllable book, 472 00:18:23,650 --> 00:18:24,790 write notes in the book. 473 00:18:24,960 --> 00:18:25,800 I'm a book girl, 474 00:18:25,800 --> 00:18:29,910 so I think the first book I read too was two 475 00:18:29,910 --> 00:18:31,350 books like this coming to mind. 476 00:18:31,590 --> 00:18:33,960 The one is the magic of thinking big. 477 00:18:34,860 --> 00:18:38,310 Okay. And the second one was crushing it by Gary van. 478 00:18:38,340 --> 00:18:39,930 Check. The first one. 479 00:18:40,280 --> 00:18:42,020 I love Gary V for everything. 480 00:18:42,110 --> 00:18:42,650 Yeah. Crush. 481 00:18:42,670 --> 00:18:43,280 It's great. 482 00:18:43,430 --> 00:18:44,600 Yeah, and the magic of thinking big. 483 00:18:44,600 --> 00:18:45,380 I know both these books, 484 00:18:45,380 --> 00:18:45,950 they're great. 485 00:18:46,270 --> 00:18:46,900 Okay. You guys, 486 00:18:46,900 --> 00:18:48,850 I'm going to connect these in the show notes in case 487 00:18:48,850 --> 00:18:51,670 you haven't seen these before or you're not going to remember 488 00:18:51,670 --> 00:18:53,050 them after we continue talking. 489 00:18:53,050 --> 00:18:55,390 So check the show notes for links to these two books 490 00:18:55,390 --> 00:18:55,930 for sure. 491 00:18:56,420 --> 00:19:00,230 Let's continue just a little bit longer talking about your story 492 00:19:00,230 --> 00:19:01,520 and how you built your business. 493 00:19:01,520 --> 00:19:03,980 And then I want to tap into your expertise and some 494 00:19:03,980 --> 00:19:06,170 guidance and thoughts that you have for our audience. 495 00:19:06,170 --> 00:19:07,170 Okay? Okay, 496 00:19:07,170 --> 00:19:07,800 sounds good. 497 00:19:07,970 --> 00:19:10,370 Okay, so you're thinking you're going to start your business and 498 00:19:10,370 --> 00:19:13,130 I get that it's a way different business than a lot 499 00:19:13,130 --> 00:19:15,770 of our listeners because a lot of us are makers of 500 00:19:15,770 --> 00:19:16,460 some sort. 501 00:19:16,520 --> 00:19:20,570 And yours was more intellectual property and services that you'd provide 502 00:19:20,570 --> 00:19:21,350 your clients, 503 00:19:21,530 --> 00:19:24,140 but what steps did you take and how did you start 504 00:19:24,140 --> 00:19:25,310 to build your business? 505 00:19:25,660 --> 00:19:27,280 And two part question, 506 00:19:27,310 --> 00:19:29,440 where did you see that then? 507 00:19:29,440 --> 00:19:30,400 It was going to work. 508 00:19:30,700 --> 00:19:33,440 Okay. I guess I need to backtrack just a little bit. 509 00:19:33,440 --> 00:19:35,720 So when I initially started this business, 510 00:19:35,720 --> 00:19:37,940 it's always been searched for her existence, 511 00:19:38,030 --> 00:19:39,470 so that's always been the name. 512 00:19:39,700 --> 00:19:41,500 But when I first started it, 513 00:19:41,590 --> 00:19:43,210 I was so done with law. 514 00:19:43,400 --> 00:19:47,960 So the initial statement behind the business wasn't even focused on 515 00:19:47,990 --> 00:19:49,250 intellectual property. 516 00:19:49,450 --> 00:19:53,140 It was more so a woman empowerment and leading women because 517 00:19:53,140 --> 00:19:56,050 I felt like when I was at the law firm being 518 00:19:56,050 --> 00:19:59,050 the only African American woman and woman in general, 519 00:19:59,050 --> 00:20:00,070 as if law firm, 520 00:20:00,400 --> 00:20:01,630 there was no mentorship, 521 00:20:01,630 --> 00:20:02,530 no guidance, 522 00:20:02,650 --> 00:20:04,540 especially in the corporate space. 523 00:20:04,790 --> 00:20:07,610 And so I saw that that was a common theme amongst 524 00:20:07,610 --> 00:20:12,440 my colleagues was there was lacking leadership development and mentorship for 525 00:20:12,440 --> 00:20:16,190 us women who are high performers in the corporate workspace. 526 00:20:16,370 --> 00:20:18,350 When was that year wise? 527 00:20:18,650 --> 00:20:21,410 How far back My daughter is? 528 00:20:21,410 --> 00:20:23,810 So that's 2014 2014 okay. 529 00:20:23,810 --> 00:20:24,920 So not long ago at all. 530 00:20:24,920 --> 00:20:26,120 Really? No, 531 00:20:26,240 --> 00:20:27,410 but as I was, 532 00:20:27,680 --> 00:20:31,220 because entrepreneurship is all about failing and trying and seeing what 533 00:20:31,220 --> 00:20:34,330 works. And so I thought when I started this leadership development 534 00:20:34,330 --> 00:20:37,000 company that that was going to fill me up and motivate 535 00:20:37,000 --> 00:20:38,500 me. And part of it is. 536 00:20:38,500 --> 00:20:40,390 So one of the things that I did learn from that 537 00:20:40,390 --> 00:20:43,850 first phase of the business was that I enjoyed helping woman 538 00:20:44,240 --> 00:20:45,920 and it just lit a fire in me. 539 00:20:45,920 --> 00:20:47,590 It was my happy space. 540 00:20:47,790 --> 00:20:48,510 I'll wake up, 541 00:20:48,690 --> 00:20:50,790 I didn't care who called me at two 3:00 AM. 542 00:20:50,790 --> 00:20:54,180 It just gave me so much fulfillment and purpose just to 543 00:20:54,180 --> 00:20:57,120 help another woman get by and help them get to their 544 00:20:57,120 --> 00:20:59,640 next step in their journey for as their goals. 545 00:20:59,810 --> 00:21:01,760 And so that was really exciting for me. 546 00:21:01,760 --> 00:21:04,400 So I had turned a portion of that search for her 547 00:21:04,400 --> 00:21:08,060 existence into a nonprofit called leadership for women. 548 00:21:08,060 --> 00:21:11,360 I have since sold it cause my focus has switched from 549 00:21:11,360 --> 00:21:15,170 women empowerment to more so helping women to protect the business. 550 00:21:15,170 --> 00:21:19,550 Now how we get to intellectual property today in 2019 is 551 00:21:19,550 --> 00:21:20,990 that a lot of women, 552 00:21:21,020 --> 00:21:24,020 they knew who I was based on my previous work. 553 00:21:24,050 --> 00:21:25,430 They knew I worked with celebrities, 554 00:21:25,650 --> 00:21:27,870 they knew who I was and what I did and they 555 00:21:27,870 --> 00:21:28,140 were like, 556 00:21:28,140 --> 00:21:29,640 why I'm starting this business. 557 00:21:29,640 --> 00:21:30,600 I need help with this. 558 00:21:30,780 --> 00:21:33,030 I would get so many questions on social media. 559 00:21:33,030 --> 00:21:34,290 In my Facebook games, 560 00:21:34,490 --> 00:21:34,790 I was like, 561 00:21:34,790 --> 00:21:36,680 okay, this is what I need to focus on cause these 562 00:21:36,680 --> 00:21:38,060 are the questions that I'm getting. 563 00:21:38,120 --> 00:21:41,090 No one is asking me about how to empower another woman. 564 00:21:41,270 --> 00:21:43,610 No one is asking me how to lead another woman. 565 00:21:43,840 --> 00:21:46,330 These women are asking me how do I trademark, 566 00:21:46,330 --> 00:21:47,350 how do I copyright? 567 00:21:47,350 --> 00:21:48,820 Is this contract good enough? 568 00:21:49,000 --> 00:21:50,800 Is this business idea viable? 569 00:21:50,800 --> 00:21:52,420 How do I make it profitable? 570 00:21:52,560 --> 00:21:54,330 So those were the common questions I got. 571 00:21:54,390 --> 00:21:56,280 And so I had to go back to the drawing board 572 00:21:56,310 --> 00:21:59,130 and completely restructure my business in. 573 00:21:59,130 --> 00:22:04,200 That happened in about 2016 when I restructure everything. 574 00:22:04,470 --> 00:22:07,710 Well kudos to you for recognizing that that was a need 575 00:22:07,830 --> 00:22:10,320 because you could have kept pushing what you initially thought, 576 00:22:10,640 --> 00:22:11,700 what you wanted to do. 577 00:22:11,730 --> 00:22:14,550 Right. Super smart with that. 578 00:22:14,750 --> 00:22:18,290 Okay. And so let's fast track it and just talk about 579 00:22:18,290 --> 00:22:21,050 where you are today and then get into some of your 580 00:22:21,110 --> 00:22:23,060 knowledge and recommendations and thoughts. 581 00:22:23,060 --> 00:22:25,130 Cause I do have a bunch of questions for you. 582 00:22:25,840 --> 00:22:26,800 Okay. Not a problem. 583 00:22:26,950 --> 00:22:30,700 So today my focus is still women entrepreneurs. 584 00:22:30,700 --> 00:22:33,100 Those women's still likes me if you all. 585 00:22:33,320 --> 00:22:36,290 And so what I do is I work on business and 586 00:22:36,290 --> 00:22:39,560 legal strategy to help entrepreneurs protect their assets, 587 00:22:39,560 --> 00:22:41,180 do business formation, 588 00:22:41,210 --> 00:22:44,810 trademarks, copyrights and or events protection, 589 00:22:44,810 --> 00:22:47,330 which is licensing your franchise and when you want to get 590 00:22:47,330 --> 00:22:51,680 more profitable with your business after you have protected it properly. 591 00:22:51,930 --> 00:22:52,650 Got it. 592 00:22:52,830 --> 00:22:56,640 Do you work with people all remotely or do you do 593 00:22:56,790 --> 00:22:59,160 like face to face classes or how is it all set 594 00:22:59,160 --> 00:22:59,760 up that way? 595 00:23:00,030 --> 00:23:02,920 Yes, So I work with people all over the world so 596 00:23:02,920 --> 00:23:05,440 I'm not limited to just the U S I do do 597 00:23:05,440 --> 00:23:10,390 international work as well and currently we are online digital boutique. 598 00:23:10,540 --> 00:23:13,750 We are getting into the this year actually because a lot 599 00:23:13,750 --> 00:23:16,690 of people want that face to face interaction and so what 600 00:23:16,690 --> 00:23:19,960 we're going to be doing is having private weekends and masterminds 601 00:23:19,990 --> 00:23:22,270 for those who want that one on one assistance with their 602 00:23:22,270 --> 00:23:22,720 legal need, 603 00:23:22,720 --> 00:23:25,630 getting their legal and business taken care of in a weekend, 604 00:23:25,900 --> 00:23:29,110 Getting their whole biz like a brand new business coming in 605 00:23:29,110 --> 00:23:31,660 and getting it just all figured out in one weekend. 606 00:23:32,070 --> 00:23:33,800 Well, you don't have to be a brand new business. 607 00:23:33,970 --> 00:23:37,540 We typically work with entrepreneurs who have already been in business 608 00:23:37,600 --> 00:23:40,300 for at least two years because though we have the basic 609 00:23:40,300 --> 00:23:43,080 groundwork and then we go in and review what you have 610 00:23:43,080 --> 00:23:44,700 currently done on what's missing, 611 00:23:44,700 --> 00:23:45,620 you fill in the gaps. 612 00:23:45,810 --> 00:23:47,490 Now We do work with startups as well, 613 00:23:47,490 --> 00:23:50,370 but primarily it's women entrepreneurs who have been in business for 614 00:23:50,370 --> 00:23:53,250 a couple of years because we do have a target audience 615 00:23:53,250 --> 00:23:56,460 that typically they make generally about $50,000 616 00:23:56,460 --> 00:23:56,910 a year. 617 00:23:57,150 --> 00:23:58,050 Okay, perfect. 618 00:23:58,080 --> 00:23:59,610 Perfect. And honestly, 619 00:23:59,730 --> 00:24:01,890 I know this isn't the right way to do it, 620 00:24:01,920 --> 00:24:05,670 but reality is that most people will start their business without 621 00:24:05,670 --> 00:24:07,710 having all the legal protection in place. 622 00:24:07,740 --> 00:24:10,110 Correct. And I don't know that I, 623 00:24:10,320 --> 00:24:11,790 I can't say that I endorse it, 624 00:24:11,820 --> 00:24:14,340 but I understand it because you want to see if your 625 00:24:14,340 --> 00:24:17,820 concept's working first before you go too far when spend too 626 00:24:17,820 --> 00:24:18,570 much money. 627 00:24:18,860 --> 00:24:21,500 Absolutely. And especially our group, 628 00:24:21,530 --> 00:24:22,910 the audience we have here, 629 00:24:23,060 --> 00:24:26,300 because they have a lot of costs associated since it's not 630 00:24:26,300 --> 00:24:26,870 a service, 631 00:24:26,870 --> 00:24:27,740 it's a product. 632 00:24:27,740 --> 00:24:31,100 There's all of the elements and the ingredients that go into 633 00:24:31,100 --> 00:24:34,760 making their product and all the things that other startup businesses 634 00:24:34,760 --> 00:24:35,330 have to. 635 00:24:35,540 --> 00:24:36,260 So I get it. 636 00:24:36,290 --> 00:24:38,630 So if you're listening and you don't have anything legal in 637 00:24:38,630 --> 00:24:41,390 place, now's the time to perk up your ears. 638 00:24:41,390 --> 00:24:42,260 But it's okay. 639 00:24:42,290 --> 00:24:42,770 We get it. 640 00:24:43,400 --> 00:24:43,880 We get that. 641 00:24:43,880 --> 00:24:48,050 That's where you started In just a second. 642 00:24:48,080 --> 00:24:51,260 We're going to dive into rigids legal expertise. 643 00:24:51,320 --> 00:24:53,600 But first a quick word from our sponsor. 644 00:24:55,030 --> 00:24:57,970 This podcast is made possible thanks to the support of the 645 00:24:57,970 --> 00:24:59,290 ribbon print company. 646 00:24:59,440 --> 00:25:02,950 Create custom ribbons right in your store or craft studio in 647 00:25:02,950 --> 00:25:04,510 seconds. Visit the ribbon, 648 00:25:04,510 --> 00:25:05,950 print company.com 649 00:25:05,950 --> 00:25:07,060 for more information. 650 00:25:07,450 --> 00:25:10,630 I do have One quick startup question for you, 651 00:25:10,630 --> 00:25:15,910 rigid and that is if someone is just thinking about this, 652 00:25:15,910 --> 00:25:18,280 is that product validation time. 653 00:25:18,310 --> 00:25:19,980 Okay, so they make, 654 00:25:20,040 --> 00:25:22,380 I'm going to stick with candles cause it's my favorite thing. 655 00:25:22,920 --> 00:25:24,960 I bet you couldn't guess from that first question, 656 00:25:25,160 --> 00:25:27,890 but they're really still testing the market. 657 00:25:27,920 --> 00:25:30,710 So they're going maybe to a craft show to see if 658 00:25:30,710 --> 00:25:34,880 their product will sell or a church bizarre how they'll have 659 00:25:34,880 --> 00:25:35,720 those in the basement. 660 00:25:35,720 --> 00:25:37,430 Especially around the holidays and such. 661 00:25:37,850 --> 00:25:41,810 What types of legal structure do they need to have when 662 00:25:41,810 --> 00:25:43,730 they're thinking about the business? 663 00:25:43,730 --> 00:25:45,320 Not really doing it yet. 664 00:25:45,350 --> 00:25:46,400 Kind of dabbling. 665 00:25:46,580 --> 00:25:47,540 They're jumping over the fence, 666 00:25:47,540 --> 00:25:48,830 but they're really not yet. 667 00:25:49,270 --> 00:25:51,220 What do they need at that point? 668 00:25:51,460 --> 00:25:53,180 Yup. That's a great question. 669 00:25:53,400 --> 00:25:54,270 It's twofold, 670 00:25:54,360 --> 00:25:57,730 especially when it's a product based business because you don't want 671 00:25:57,730 --> 00:26:01,240 to have this amazing idea and then you're sharing it and 672 00:26:01,240 --> 00:26:01,810 someone like, 673 00:26:01,840 --> 00:26:04,420 Oh, this is great and they go do what you're doing, 674 00:26:04,420 --> 00:26:07,550 but maybe on a mass production level so it becomes very 675 00:26:07,550 --> 00:26:10,390 tricky. One of the things I tell my clients when they're 676 00:26:10,390 --> 00:26:12,970 testing out an idea from a legal perspective, 677 00:26:13,050 --> 00:26:15,520 even from a business strategy perspective, 678 00:26:15,550 --> 00:26:19,450 is that you can create a small focus group because right 679 00:26:19,450 --> 00:26:23,350 now you want to see if what you have is working 680 00:26:23,500 --> 00:26:26,290 in. A quick way to do that is you could create 681 00:26:26,290 --> 00:26:29,140 your own private group like on Facebook or you can use 682 00:26:29,140 --> 00:26:32,310 a separate platform and you can have it like a beta 683 00:26:32,310 --> 00:26:34,680 group to test it out to see if this is something 684 00:26:34,680 --> 00:26:35,550 that works. 685 00:26:35,740 --> 00:26:37,300 Now after you beta it, 686 00:26:37,330 --> 00:26:40,120 that's when I think you really should introduce it to the 687 00:26:40,120 --> 00:26:44,180 public and to sell and go to trade shows and opportunities. 688 00:26:44,380 --> 00:26:45,790 I think that's a great way to do, 689 00:26:45,790 --> 00:26:46,930 to test your idea, 690 00:26:46,990 --> 00:26:50,350 to keep costs down and from a legal perspective to be 691 00:26:50,350 --> 00:26:53,230 mindful of who you're sharing your idea with. 692 00:26:53,590 --> 00:26:56,230 Okay. So in my corporate world I did a ton of 693 00:26:56,230 --> 00:26:58,720 focus groups by conducted focus groups. 694 00:26:58,720 --> 00:27:02,320 I watched from behind the mirrors and submitted questions in on 695 00:27:02,320 --> 00:27:03,280 behalf of my clients, 696 00:27:03,310 --> 00:27:04,270 all that kind of thing. 697 00:27:04,430 --> 00:27:06,800 And I've also done focus groups like you know how they 698 00:27:06,800 --> 00:27:09,770 hire out and pay you to give your opinions for things. 699 00:27:09,950 --> 00:27:12,710 Yes. And I forget if we had to sign something, 700 00:27:12,710 --> 00:27:15,740 but I'm pretty sure we did like the ideas, 701 00:27:15,800 --> 00:27:18,590 like you can't share some of the new concepts that might 702 00:27:18,590 --> 00:27:19,430 be coming out, 703 00:27:19,430 --> 00:27:20,390 that kind of thing. 704 00:27:20,540 --> 00:27:22,100 Yes. Do you suggest that? 705 00:27:22,100 --> 00:27:23,210 Let's pretend, 706 00:27:23,240 --> 00:27:24,080 cause I also, 707 00:27:24,080 --> 00:27:28,070 this is one way that I suggest for everybody to be 708 00:27:28,070 --> 00:27:31,790 testing a product is through Facebook groups and Facebook groups. 709 00:27:31,790 --> 00:27:33,740 Now you can ask the questions. 710 00:27:34,040 --> 00:27:39,740 Yes. Could you put a linked nondisclosure that they have to 711 00:27:39,740 --> 00:27:42,320 agree to to come into the group? 712 00:27:42,320 --> 00:27:46,040 Like say you've read and accept this agreement because you're not 713 00:27:46,040 --> 00:27:47,900 signing. If you're going into a Facebook group, 714 00:27:47,990 --> 00:27:49,220 would that suffice? 715 00:27:49,540 --> 00:27:53,290 Yeah and also you can link it to a contract platform 716 00:27:53,350 --> 00:27:57,160 where they can be added before they administrative will add them 717 00:27:57,160 --> 00:27:57,820 to the group. 718 00:27:57,850 --> 00:28:00,820 They have to have their contract on file. 719 00:28:00,980 --> 00:28:05,720 So you can use programs like DocuSign and the OB EchoSign 720 00:28:05,720 --> 00:28:06,680 or HelloSign, 721 00:28:06,680 --> 00:28:08,900 they give you so many free a month and I think 722 00:28:08,900 --> 00:28:12,560 monthly the fee is like 10 $15 really inexpensive. 723 00:28:12,560 --> 00:28:15,050 But that's what I do for my personal Facebook group. 724 00:28:15,050 --> 00:28:18,260 And I always encourage other people who have Facebook groups that 725 00:28:18,290 --> 00:28:21,950 when they're giving content or sharing ideas and concepts, 726 00:28:22,130 --> 00:28:23,540 you definitely want something like that. 727 00:28:23,540 --> 00:28:24,410 Cause like you said, 728 00:28:24,470 --> 00:28:26,330 when you ask them to a Facebook group, 729 00:28:26,360 --> 00:28:27,860 there's no disclosure. 730 00:28:27,860 --> 00:28:28,610 There's none of this. 731 00:28:28,610 --> 00:28:31,540 It doesn't say anything or it's protected and it's not enough 732 00:28:31,540 --> 00:28:34,240 just to put in like the description that we were going 733 00:28:34,240 --> 00:28:35,560 to operate on an honor code. 734 00:28:35,590 --> 00:28:37,820 You need something more heavily that's going to, 735 00:28:37,990 --> 00:28:42,340 that person agrees that they're finding themselves to the terms. 736 00:28:42,530 --> 00:28:47,330 Okay, so how unique does your product need to be to 737 00:28:47,330 --> 00:28:49,550 go through this process? 738 00:28:49,550 --> 00:28:50,330 For example, 739 00:28:50,330 --> 00:28:54,260 let's say we have someone who pours and makes handmade soaps. 740 00:28:54,560 --> 00:28:57,230 Okay? There are lots of people across the country who make 741 00:28:57,230 --> 00:28:59,810 handmade soaps and I talk with people about, 742 00:28:59,810 --> 00:29:01,130 well how do you make yourself different? 743 00:29:01,130 --> 00:29:02,300 How do you separate yourself, 744 00:29:02,300 --> 00:29:02,780 et cetera. 745 00:29:02,810 --> 00:29:04,310 But that aside, 746 00:29:04,400 --> 00:29:07,820 you can't really protect the fact that you make handmade soaps, 747 00:29:07,980 --> 00:29:10,590 but you can be testing the sizes, 748 00:29:10,590 --> 00:29:11,400 the image, 749 00:29:11,430 --> 00:29:12,120 the flavors, 750 00:29:12,120 --> 00:29:12,450 the scent, 751 00:29:12,480 --> 00:29:15,850 like all those different things for your unique market in that 752 00:29:15,850 --> 00:29:16,870 type of a situation. 753 00:29:16,870 --> 00:29:19,150 Do you also need a nondisclosure? 754 00:29:19,340 --> 00:29:21,350 Okay, so I'm a backup cause you said a couple of 755 00:29:21,350 --> 00:29:22,730 things that were red flags. 756 00:29:22,850 --> 00:29:26,570 So the idea is not to protect the industry of handmade 757 00:29:26,570 --> 00:29:30,380 soaps. The idea is to protect your specific idea. 758 00:29:30,380 --> 00:29:32,780 There may be something unique about what you're doing. 759 00:29:32,780 --> 00:29:33,740 Is it organic? 760 00:29:33,740 --> 00:29:34,520 Is it V? 761 00:29:34,700 --> 00:29:35,870 Is it special colors? 762 00:29:35,870 --> 00:29:37,910 Do you put something inside of the soap? 763 00:29:38,050 --> 00:29:40,720 The goal is to protect your specific idea. 764 00:29:40,730 --> 00:29:42,700 Intervention. Not the concept. 765 00:29:42,730 --> 00:29:43,540 So like for me, 766 00:29:43,540 --> 00:29:47,050 I couldn't protect the idea of me doing legal intellectual property, 767 00:29:47,270 --> 00:29:48,860 but I can protect my courses. 768 00:29:49,080 --> 00:29:51,450 I can protect the books that come along with what I 769 00:29:51,450 --> 00:29:54,600 do. And so the idea is to protect the things that 770 00:29:54,600 --> 00:29:58,440 you do that generates income for your business. 771 00:29:58,660 --> 00:30:01,330 So is that about you being the business? 772 00:30:01,330 --> 00:30:04,990 Being unique is not about being creative or anything. 773 00:30:05,150 --> 00:30:07,430 The idea is to protect what you create. 774 00:30:07,430 --> 00:30:08,630 It protect your blood, 775 00:30:08,630 --> 00:30:12,020 sweat and tears because this is your moneymaker or you intend 776 00:30:12,020 --> 00:30:13,300 for it to be your money maker. 777 00:30:13,500 --> 00:30:14,910 So when someone comes in, 778 00:30:14,910 --> 00:30:18,780 you want a nondisclosure agreement regardless if the idea's unique or 779 00:30:18,780 --> 00:30:19,680 something new. 780 00:30:20,090 --> 00:30:23,450 Okay. So tell me if I'm following along with this properly. 781 00:30:23,670 --> 00:30:25,290 So I'd stay with the soaps, 782 00:30:25,380 --> 00:30:29,280 but this particular person has a soap that has, 783 00:30:29,430 --> 00:30:30,570 this is going to be kind of crazy, 784 00:30:30,570 --> 00:30:31,800 but it's the only thing I can think of. 785 00:30:31,830 --> 00:30:36,270 Let's say lemon peel or lime peel or something with coconut 786 00:30:36,390 --> 00:30:37,920 infused in the soap. 787 00:30:37,980 --> 00:30:40,320 And then they have also branded it with some type of 788 00:30:40,410 --> 00:30:41,880 a stamp on the top, 789 00:30:42,450 --> 00:30:45,930 right. So it's a whole different design look that is specific 790 00:30:45,930 --> 00:30:46,530 to them. 791 00:30:46,950 --> 00:30:48,120 Is that what you mean? 792 00:30:48,520 --> 00:30:51,250 It doesn't even have to have all those additional features could 793 00:30:51,250 --> 00:30:52,270 just be a bar of soap. 794 00:30:52,480 --> 00:30:54,430 The fact that the person created it, 795 00:30:54,490 --> 00:30:57,100 is there a product so they will want to protect it 796 00:30:57,160 --> 00:30:59,980 so it doesn't have to be unique or something. 797 00:31:00,300 --> 00:31:02,100 I guess the point I'm trying to make is that, 798 00:31:02,190 --> 00:31:05,820 and make the distinction so the audience understands is that something 799 00:31:05,820 --> 00:31:07,950 does not have to be unique in order for you to 800 00:31:07,950 --> 00:31:08,640 protect it. 801 00:31:08,760 --> 00:31:10,830 It can just be as simple bar of soap. 802 00:31:10,920 --> 00:31:12,300 It could just be shave butter. 803 00:31:12,300 --> 00:31:14,250 So it could just be coconut soap, 804 00:31:14,450 --> 00:31:15,410 it could be grass, 805 00:31:15,410 --> 00:31:16,820 so it doesn't have to be, 806 00:31:16,820 --> 00:31:17,480 Yuki can, 807 00:31:17,480 --> 00:31:19,250 doesn't have to have a stamp on it. 808 00:31:19,250 --> 00:31:20,960 It doesn't have to have something in it. 809 00:31:21,210 --> 00:31:23,850 The point is that if it's your creation, 810 00:31:23,850 --> 00:31:24,630 your product, 811 00:31:24,630 --> 00:31:27,630 you want to protect that idea and that goes along with 812 00:31:27,630 --> 00:31:28,740 the name of the company, 813 00:31:28,740 --> 00:31:30,300 the name of the soap as well. 814 00:31:30,360 --> 00:31:31,920 All of those things is important. 815 00:31:32,500 --> 00:31:35,170 And is that part of then the protection because someone else 816 00:31:35,170 --> 00:31:36,880 might also make soaps? 817 00:31:37,300 --> 00:31:43,040 Yes. So where would somebody be contradicting the nondisclosure if they 818 00:31:43,040 --> 00:31:44,060 also make soap? 819 00:31:44,300 --> 00:31:46,910 It depends on how your nondisclosure agreement is written. 820 00:31:46,910 --> 00:31:50,840 So the whole purpose of a nondisclosure agreement is confidentiality. 821 00:31:51,090 --> 00:31:51,900 Oh, okay. 822 00:31:51,930 --> 00:31:52,680 Yeah. Okay. 823 00:31:52,980 --> 00:31:54,510 That's what a nondisclosure agreement. 824 00:31:54,840 --> 00:31:55,710 That's all it is, 825 00:31:55,710 --> 00:31:59,770 is a confidentiality agreement and it's when the person who, 826 00:31:59,980 --> 00:32:02,740 let's say the soap maker invite you into the group before 827 00:32:02,740 --> 00:32:04,390 you can be admitted into the group. 828 00:32:04,420 --> 00:32:06,970 You are agreeing to the terms that you're not going to 829 00:32:06,970 --> 00:32:08,560 copy this person's idea. 830 00:32:08,560 --> 00:32:10,480 You're not going to use their strategies, 831 00:32:10,680 --> 00:32:12,930 you're not going to compete with them and try to steal 832 00:32:12,930 --> 00:32:14,460 their members from the group. 833 00:32:14,610 --> 00:32:15,450 Now you stay. 834 00:32:15,450 --> 00:32:17,100 If there's another soap picker in the group, 835 00:32:17,130 --> 00:32:18,150 they can be in the group, 836 00:32:18,180 --> 00:32:22,110 but they can't take the soap makers ideas in Adam as 837 00:32:22,110 --> 00:32:22,680 their own, 838 00:32:22,680 --> 00:32:27,510 implement those strategies unless they get written consent from the person. 839 00:32:27,630 --> 00:32:31,350 Okay. I'm a hundred percent with you now because I was 840 00:32:31,350 --> 00:32:36,150 starting to go over into the trademarking and like copywriting type 841 00:32:36,180 --> 00:32:39,530 thing. But what you're talking about when you're doing a focus 842 00:32:39,530 --> 00:32:41,480 group, as we were talking about, 843 00:32:41,630 --> 00:32:44,210 you were saying if there's conversations there, 844 00:32:44,270 --> 00:32:45,350 questions come up, 845 00:32:45,410 --> 00:32:49,550 responses are given that lead to a direction of a strategy 846 00:32:49,550 --> 00:32:50,960 that that business will take. 847 00:32:51,020 --> 00:32:54,380 Another soap maker who happens to be part of that focus 848 00:32:54,380 --> 00:32:57,890 group can not then go and use that information for their 849 00:32:57,890 --> 00:32:58,790 own product. 850 00:32:59,140 --> 00:33:00,850 Correct. Without written consent? 851 00:33:01,000 --> 00:33:02,520 Correct. Yep. 852 00:33:02,550 --> 00:33:03,720 Okay. I'm good. 853 00:33:03,750 --> 00:33:05,340 Okay. Now I'm with you. 854 00:33:05,970 --> 00:33:08,550 I was starting to confuse the whole legal part there, 855 00:33:08,550 --> 00:33:10,380 so thank you for that clarification. 856 00:33:10,800 --> 00:33:15,030 So now let's get to somebody who has done some product 857 00:33:15,030 --> 00:33:16,710 validation. They're feeling good, 858 00:33:16,710 --> 00:33:19,620 they're starting to see some traction with sales, 859 00:33:19,950 --> 00:33:21,990 but they haven't really, 860 00:33:22,320 --> 00:33:22,770 and again, 861 00:33:22,770 --> 00:33:23,340 this happens, 862 00:33:23,340 --> 00:33:24,240 we know it's reality, 863 00:33:24,240 --> 00:33:26,040 although they probably shouldn't do it this way, 864 00:33:26,130 --> 00:33:27,360 but now they're thinking, 865 00:33:27,390 --> 00:33:29,880 okay, I need to legalize the company. 866 00:33:30,120 --> 00:33:32,190 I know what my name is going to be of the 867 00:33:32,190 --> 00:33:35,040 business and now I really want to get started. 868 00:33:35,040 --> 00:33:37,320 I want to start building this into something bigger. 869 00:33:37,560 --> 00:33:38,490 Where do they go? 870 00:33:38,580 --> 00:33:39,930 Where do they start from here? 871 00:33:40,300 --> 00:33:43,510 Well if they haven't set up the business structure, 872 00:33:43,510 --> 00:33:47,020 when I mean by that is the formation like LLC or 873 00:33:47,020 --> 00:33:49,180 corporation or a nonprofit, 874 00:33:49,490 --> 00:33:51,410 they need to go ahead and do that. 875 00:33:51,410 --> 00:33:55,340 Because what happens is when you're operating the business and you're 876 00:33:55,340 --> 00:33:58,700 not under a business structure is face up and goes on, 877 00:33:58,970 --> 00:34:01,970 say someone who uses your was use a lotion company. 878 00:34:01,970 --> 00:34:06,980 This time you create lotions and you're selling it online such 879 00:34:06,980 --> 00:34:10,160 as Shopify and someone buys it and they have a really 880 00:34:10,160 --> 00:34:11,810 bad allergic reaction. 881 00:34:12,060 --> 00:34:16,290 You can personally be sued because you don't have a business 882 00:34:16,290 --> 00:34:17,340 structure protecting you. 883 00:34:17,340 --> 00:34:20,520 So what that means is that any assets you may have 884 00:34:20,520 --> 00:34:21,600 in your bank account, 885 00:34:21,690 --> 00:34:22,530 your car, 886 00:34:22,530 --> 00:34:23,520 your houses, 887 00:34:23,550 --> 00:34:25,680 if you are a community property state, 888 00:34:25,680 --> 00:34:27,600 this can impact your significant other. 889 00:34:27,760 --> 00:34:30,160 So they can put liens on your property, 890 00:34:30,160 --> 00:34:30,790 in your bank, 891 00:34:30,790 --> 00:34:34,780 accounts into the judgment is fulfilled based on whatever damages you 892 00:34:34,780 --> 00:34:37,060 potentially call from the product you created. 893 00:34:37,210 --> 00:34:40,870 So that's why it's so important to really have at least 894 00:34:40,870 --> 00:34:41,590 this part, 895 00:34:41,620 --> 00:34:43,870 whether you know if your business is going to work or 896 00:34:43,870 --> 00:34:44,980 not viable or not, 897 00:34:45,070 --> 00:34:48,850 at least have this part handle prior to it still because 898 00:34:49,060 --> 00:34:52,210 this gives you some type of protection in terms of if 899 00:34:52,210 --> 00:34:54,010 something goes wrong with the business, 900 00:34:54,010 --> 00:34:55,960 especially if you're a product based business. 901 00:34:56,020 --> 00:34:57,100 So it gives you protection. 902 00:34:57,350 --> 00:34:58,250 Right. Okay. 903 00:34:58,310 --> 00:35:01,310 And it could be something as easy as someone gets a 904 00:35:01,400 --> 00:35:04,910 paper cut when they're opening up the packaging of your product. 905 00:35:05,050 --> 00:35:08,800 Absolutely. So you might think your product is so super safe, 906 00:35:08,830 --> 00:35:11,440 but things can happen unfortunately. 907 00:35:11,470 --> 00:35:13,300 And it's also unfortunate, 908 00:35:13,300 --> 00:35:16,810 but your customer could come back to you with that. 909 00:35:16,840 --> 00:35:17,890 So definitely that. 910 00:35:18,000 --> 00:35:21,720 So let's talk about business structure and protection. 911 00:35:22,020 --> 00:35:24,840 And I think you correct me if I'm wrong, 912 00:35:24,840 --> 00:35:27,720 but I think if you're a sole proprietor, 913 00:35:27,720 --> 00:35:31,380 which I know is like the very basic level of a 914 00:35:31,380 --> 00:35:32,400 business structure, 915 00:35:32,600 --> 00:35:35,780 you're still exposed for all those things you just talked about. 916 00:35:36,100 --> 00:35:37,600 There's four main structure. 917 00:35:37,610 --> 00:35:40,330 So I'm not Sure if we have enough time to go 918 00:35:40,330 --> 00:35:43,120 through all of them that give them complete clarity. 919 00:35:43,350 --> 00:35:45,750 But let's just summarize what they are. 920 00:35:45,990 --> 00:35:48,210 Okay. Like here's the first one. 921 00:35:48,240 --> 00:35:49,620 This is basically what it is. 922 00:35:49,620 --> 00:35:50,580 Second one basically, 923 00:35:50,580 --> 00:35:52,920 cause we haven't talked about this on the show before, 924 00:35:52,950 --> 00:35:55,110 but let's just first people who are just listening, 925 00:35:55,110 --> 00:35:57,270 this is one of their first shows that they've listened to. 926 00:35:57,270 --> 00:35:57,900 So let's just, 927 00:35:58,020 --> 00:35:59,280 obviously there's more to it, 928 00:35:59,280 --> 00:36:01,260 but if you can just go through some of the basic 929 00:36:01,260 --> 00:36:01,530 of it, 930 00:36:01,590 --> 00:36:02,220 each of one. 931 00:36:02,530 --> 00:36:06,820 Sure. So sole proprietorship is not a business structure is basically 932 00:36:06,820 --> 00:36:11,770 a business designation to tell people that you are an individual 933 00:36:11,770 --> 00:36:12,670 doing business, 934 00:36:12,840 --> 00:36:14,100 you have no protection, 935 00:36:14,100 --> 00:36:15,270 you're not under structure. 936 00:36:15,270 --> 00:36:17,910 So what that means is that any income you receive for 937 00:36:17,920 --> 00:36:18,810 your business, 938 00:36:18,840 --> 00:36:22,080 you're responsible for the taxes is something happens if someone use 939 00:36:22,090 --> 00:36:23,910 your product and they are injured, 940 00:36:23,970 --> 00:36:26,040 you are responsible for the liability. 941 00:36:26,380 --> 00:36:29,800 And so that's why sole proprietorship is not considered as a 942 00:36:29,830 --> 00:36:31,810 business structure because it's not, 943 00:36:31,810 --> 00:36:33,940 it's just you are leading the state. 944 00:36:34,090 --> 00:36:35,290 Whatever state you're in, 945 00:36:35,290 --> 00:36:38,470 because you have to have permission to do business in whatever 946 00:36:38,470 --> 00:36:39,850 state or country you're in. 947 00:36:40,030 --> 00:36:43,270 And so that's why they have that sole proprietor designation because 948 00:36:43,330 --> 00:36:44,950 you're letting the government know, 949 00:36:45,130 --> 00:36:46,900 Hey, I want to do business here, 950 00:36:47,090 --> 00:36:50,270 but I'm not quite ready to be under a umbrella of 951 00:36:50,270 --> 00:36:50,840 a company. 952 00:36:51,020 --> 00:36:52,370 And so when it's like that, 953 00:36:52,550 --> 00:36:56,450 you are considered an individual doing business and for all intensive 954 00:36:56,450 --> 00:37:01,520 purposes, you're liable for any taxes and liability that arises from 955 00:37:01,520 --> 00:37:02,570 you doing business. 956 00:37:02,800 --> 00:37:06,010 Okay. And you do have to register for the state with 957 00:37:06,010 --> 00:37:06,670 that, correct? 958 00:37:06,700 --> 00:37:07,990 Yes, absolutely. 959 00:37:08,050 --> 00:37:11,200 And is it an automatic default that that's what you fall 960 00:37:11,200 --> 00:37:13,060 into if you don't register? 961 00:37:13,530 --> 00:37:15,390 What do you mean automatic default for who? 962 00:37:15,560 --> 00:37:18,440 Like let's say someone doesn't register but they're selling. 963 00:37:18,800 --> 00:37:19,850 No, you're not. 964 00:37:19,880 --> 00:37:20,960 You have to literally. 965 00:37:21,260 --> 00:37:23,420 So you physically have to take an action. 966 00:37:23,570 --> 00:37:24,630 Yes. Okay. 967 00:37:24,630 --> 00:37:25,980 So this is really important. 968 00:37:25,980 --> 00:37:27,360 And I know we don't want to spend a lot of 969 00:37:27,360 --> 00:37:28,230 time on this, 970 00:37:28,260 --> 00:37:33,000 but what happens if somebody is selling in the basement of 971 00:37:33,000 --> 00:37:34,080 a church for Christmas? 972 00:37:34,080 --> 00:37:38,550 They make whatever it is potholders they've never registered to be 973 00:37:38,550 --> 00:37:40,500 anything, but they're making money. 974 00:37:40,740 --> 00:37:42,360 A transaction is happening. 975 00:37:42,660 --> 00:37:45,360 Yep. So the rule is with the IRS, 976 00:37:45,360 --> 00:37:48,360 it doesn't matter if you're registered as a business is not 977 00:37:48,450 --> 00:37:49,860 any income you received. 978 00:37:49,860 --> 00:37:52,260 You have to report it to the IRS and pay taxes 979 00:37:52,260 --> 00:37:52,590 on it. 980 00:37:52,790 --> 00:37:54,110 So when you are, 981 00:37:54,380 --> 00:37:54,710 I mean, 982 00:37:54,710 --> 00:37:56,150 not a registered business, 983 00:37:56,360 --> 00:37:59,240 you probably can't take certain tax deductions. 984 00:37:59,450 --> 00:38:01,430 Also, depending upon your city, 985 00:38:01,430 --> 00:38:02,570 state and County, 986 00:38:02,630 --> 00:38:04,250 you have to generally, 987 00:38:04,250 --> 00:38:08,120 here in Michigan we have something called home business license, 988 00:38:08,120 --> 00:38:10,100 which means you can do business in your home if you 989 00:38:10,100 --> 00:38:11,570 want to do business in your garage, 990 00:38:11,750 --> 00:38:13,040 but you have to have that license. 991 00:38:13,070 --> 00:38:17,210 But if you're doing business and someone has it registered in 992 00:38:17,330 --> 00:38:21,320 someone's injured by a product or service that you are offering 993 00:38:21,500 --> 00:38:24,290 and you haven't registered the liability issues, 994 00:38:24,530 --> 00:38:26,150 I mean it's makes you pay a fine. 995 00:38:26,450 --> 00:38:29,090 So it's a lot of different ways to go with, 996 00:38:29,420 --> 00:38:33,530 but in general you have to pay taxes on any income. 997 00:38:33,530 --> 00:38:36,690 You may look at it like this when some people use 998 00:38:36,690 --> 00:38:37,860 still things from Amazon, 999 00:38:37,860 --> 00:38:38,790 affiliate links, 1000 00:38:38,820 --> 00:38:41,640 they'll share on LinkedIn a kickback off of whatever they shared 1001 00:38:41,640 --> 00:38:42,540 or someone buys. 1002 00:38:42,690 --> 00:38:44,070 You have to pay taxes on that, 1003 00:38:44,520 --> 00:38:46,560 right? Any income you receive, 1004 00:38:46,560 --> 00:38:47,910 you have to pay taxes on it. 1005 00:38:47,910 --> 00:38:49,710 That's why when you use cash app, 1006 00:38:49,740 --> 00:38:50,940 PayPal or Stripe, 1007 00:38:50,940 --> 00:38:53,610 you have to be careful because the government is looking at 1008 00:38:53,610 --> 00:38:55,470 how you are receiving this money, 1009 00:38:55,640 --> 00:38:57,320 how are you spending this money? 1010 00:38:57,350 --> 00:39:00,030 They're going to taking note of that and they're making a 1011 00:39:00,030 --> 00:39:02,250 fire whether you are a business or not. 1012 00:39:02,430 --> 00:39:04,750 And if based on what the records they get based as 1013 00:39:04,800 --> 00:39:08,040 either attached to your social security number or your tax ID. 1014 00:39:08,040 --> 00:39:09,090 If you haven't reported yet, 1015 00:39:09,090 --> 00:39:10,290 you have to pay taxes on it. 1016 00:39:10,600 --> 00:39:14,020 Okay. So really what we should be directing everybody is if 1017 00:39:14,020 --> 00:39:16,840 you're going to do any money exchange at the very least 1018 00:39:16,840 --> 00:39:18,730 register as a sole proprietor. 1019 00:39:18,760 --> 00:39:23,260 However you are still at risk if someone sues, 1020 00:39:23,290 --> 00:39:26,710 it's all of your personal assets that are at risk. 1021 00:39:27,050 --> 00:39:29,470 Right. But I still wouldn't recommend a sole proprietorship. 1022 00:39:29,680 --> 00:39:33,130 I agree cause it opens you up to so much liability. 1023 00:39:33,780 --> 00:39:35,310 Yep. I totally agree with you. 1024 00:39:35,310 --> 00:39:37,980 Okay, so let's move on to the four then. 1025 00:39:38,340 --> 00:39:39,120 Just real quick. 1026 00:39:39,810 --> 00:39:43,290 So the next one is limited liability company and this is 1027 00:39:43,350 --> 00:39:47,250 ideal for people who aren't really sure what's the proper business 1028 00:39:47,250 --> 00:39:49,380 structure and here's why I recommend this. 1029 00:39:49,650 --> 00:39:52,500 It's not the ever you always hear LOC is the way 1030 00:39:52,500 --> 00:39:52,860 to go, 1031 00:39:52,860 --> 00:39:54,810 but it just really depends on your business goals. 1032 00:39:54,810 --> 00:39:57,510 I couldn't tell you right now which one you should go 1033 00:39:57,510 --> 00:39:59,850 with, but I can't give you a general overview. 1034 00:40:00,000 --> 00:40:01,860 So with the limited liability company, 1035 00:40:01,860 --> 00:40:06,420 it actually helps you protect you for personal assets being taking 1036 00:40:06,420 --> 00:40:09,780 or a judgment lien being placed on it because you are 1037 00:40:09,780 --> 00:40:12,000 shooting yourself from personal liability. 1038 00:40:12,000 --> 00:40:15,330 So that's the difference between this and sole proprietorship is because 1039 00:40:15,450 --> 00:40:18,080 actually here with the limited liability company, 1040 00:40:18,130 --> 00:40:22,860 we are actually separating your personal assets from your business assets. 1041 00:40:22,890 --> 00:40:24,030 Now there are some rules, 1042 00:40:24,030 --> 00:40:26,460 some general rules is that you gotta have a business make 1043 00:40:26,550 --> 00:40:30,120 count. You can't call mingle your personal funds with your business 1044 00:40:30,120 --> 00:40:33,120 funds, meaning you can't be using your business card to go 1045 00:40:33,120 --> 00:40:36,480 to Walmart or target unless it's a business expense. 1046 00:40:36,710 --> 00:40:40,550 And then also having a set business structure allows you to 1047 00:40:40,550 --> 00:40:42,740 have certain tax deductions that you can take, 1048 00:40:42,740 --> 00:40:43,790 such as gas, 1049 00:40:43,820 --> 00:40:44,900 personal development, 1050 00:40:44,900 --> 00:40:46,130 things of that nature. 1051 00:40:46,400 --> 00:40:48,080 In terms of taxes, 1052 00:40:48,230 --> 00:40:51,050 it just depends on how much income that that LLC made 1053 00:40:51,050 --> 00:40:52,730 determines how much the percentages, 1054 00:40:52,950 --> 00:40:55,290 but for the most part there's a lot of deductions that 1055 00:40:55,290 --> 00:40:56,820 you can take with the taxes. 1056 00:40:56,820 --> 00:40:59,610 We can keep most of the money that you make with 1057 00:40:59,610 --> 00:41:00,690 your business. 1058 00:41:00,720 --> 00:41:01,140 But again, 1059 00:41:01,140 --> 00:41:04,830 that depends on your state taxes as well too because Texas 1060 00:41:04,830 --> 00:41:08,130 is one of the States that does it have state taxes. 1061 00:41:08,390 --> 00:41:10,880 So it just really depends on your state in terms of 1062 00:41:10,940 --> 00:41:14,030 how much tax liability that you will have based on your 1063 00:41:14,030 --> 00:41:15,020 business structure. 1064 00:41:15,240 --> 00:41:15,600 All right. 1065 00:41:15,600 --> 00:41:18,660 And just for the reason alone that your business then is 1066 00:41:18,660 --> 00:41:20,400 separated from your personal, 1067 00:41:20,430 --> 00:41:23,790 this would be what you would recommend at minimum for somebody? 1068 00:41:24,600 --> 00:41:25,860 Correct. All right. 1069 00:41:25,920 --> 00:41:28,170 Just to finish this conversation, 1070 00:41:28,170 --> 00:41:29,370 where does it go from here? 1071 00:41:29,370 --> 00:41:30,840 Just what are the other levels, 1072 00:41:30,900 --> 00:41:32,580 but we won't spend a lot of time on the other 1073 00:41:32,580 --> 00:41:33,960 levels. So yeah. 1074 00:41:33,990 --> 00:41:36,240 So the next one is an incorporation, 1075 00:41:36,240 --> 00:41:38,880 and this is when you have multiple owners in a company, 1076 00:41:39,120 --> 00:41:40,290 this is where you want to, 1077 00:41:40,320 --> 00:41:41,370 you see your business, 1078 00:41:41,370 --> 00:41:44,910 how many shares and different capex and things like that. 1079 00:41:44,910 --> 00:41:47,280 Like a global company listing Apple, 1080 00:41:47,460 --> 00:41:49,140 you want to go public eventually, 1081 00:41:49,320 --> 00:41:51,420 and so that's the next level. 1082 00:41:51,660 --> 00:41:54,240 And then after that level is the nonprofit. 1083 00:41:54,240 --> 00:41:56,100 If you have a charitable cause, 1084 00:41:56,190 --> 00:41:59,850 economic development is something that you're really passionate about and just 1085 00:41:59,850 --> 00:42:03,120 really serving the community for a public purpose. 1086 00:42:03,350 --> 00:42:05,840 Then the nonprofit route will be the route to go. 1087 00:42:06,510 --> 00:42:07,470 So those are the four, 1088 00:42:07,470 --> 00:42:08,790 right? Correct. 1089 00:42:08,790 --> 00:42:09,690 Sole proprietor, 1090 00:42:09,750 --> 00:42:11,940 LLC incorporation, 1091 00:42:12,000 --> 00:42:13,110 and then the nonprofit. 1092 00:42:13,620 --> 00:42:14,640 Correct. Got it. 1093 00:42:14,790 --> 00:42:16,010 Perfect. Okay. 1094 00:42:16,310 --> 00:42:19,790 If you were based on all the people that you've worked 1095 00:42:19,790 --> 00:42:23,990 with, if you were to say what one or two of 1096 00:42:23,990 --> 00:42:24,980 the biggest, 1097 00:42:25,490 --> 00:42:27,320 I don't know if you want to call them mistakes, 1098 00:42:27,440 --> 00:42:31,670 misconceptions, things that we should be cautionary of, 1099 00:42:31,700 --> 00:42:32,810 what would those be? 1100 00:42:32,960 --> 00:42:33,680 Oh goodness, 1101 00:42:33,710 --> 00:42:34,430 there's so many. 1102 00:42:34,940 --> 00:42:37,160 What do you see most frequently or what do you see 1103 00:42:37,160 --> 00:42:40,130 that would maybe apply to our listeners the most? 1104 00:42:40,410 --> 00:42:41,970 Yeah. So I think number one, 1105 00:42:41,970 --> 00:42:44,160 sharing your idea too early with people. 1106 00:42:44,430 --> 00:42:46,140 I've seen it time and time again, 1107 00:42:46,260 --> 00:42:47,930 people will share what they're working on, 1108 00:42:47,940 --> 00:42:50,190 they go to networking meetings and things like that, 1109 00:42:50,190 --> 00:42:53,940 and then someone literally takes the whole idea of recreates it. 1110 00:42:54,410 --> 00:42:58,040 Okay. And the wave around that is nondisclosure. 1111 00:42:58,650 --> 00:43:01,360 Yeah. And then we didn't even get into this and I 1112 00:43:01,360 --> 00:43:03,010 know we don't have time to do that now, 1113 00:43:03,040 --> 00:43:03,490 but you know, 1114 00:43:03,490 --> 00:43:05,290 trademarking or something. 1115 00:43:05,950 --> 00:43:08,590 It just depends on what stage you're in too. 1116 00:43:08,800 --> 00:43:10,360 When we talk about trademarks, 1117 00:43:10,360 --> 00:43:11,980 we're talking about protecting the brand. 1118 00:43:12,170 --> 00:43:15,410 The only way to get a trademark approved is to, 1119 00:43:15,610 --> 00:43:17,380 it has to be in the stream of commerce. 1120 00:43:17,380 --> 00:43:19,180 And what that means is that you have to be making 1121 00:43:19,180 --> 00:43:22,270 money with it because the whole idea behind trying Mars is 1122 00:43:22,270 --> 00:43:24,310 to protect what you create. 1123 00:43:24,340 --> 00:43:27,490 They generate income from you from being a French upon. 1124 00:43:27,730 --> 00:43:30,400 And so going to a networking meeting, 1125 00:43:30,460 --> 00:43:32,350 not necessarily a trademark trademark, 1126 00:43:32,350 --> 00:43:33,940 is there a string route to go for? 1127 00:43:34,030 --> 00:43:35,320 That shouldn't be the purpose, 1128 00:43:35,530 --> 00:43:37,150 but when you're sharing your idea, 1129 00:43:37,180 --> 00:43:39,190 the nondisclosure agreement will protect you. 1130 00:43:39,400 --> 00:43:41,410 Now once your brand is out there, 1131 00:43:41,410 --> 00:43:42,880 you're generating cells, 1132 00:43:42,940 --> 00:43:44,650 a lot of cells and things like that, 1133 00:43:44,680 --> 00:43:47,680 then you want to consider trademarking the brand name. 1134 00:43:48,430 --> 00:43:51,340 I would share with confidence when I have a nondisclosure agreement 1135 00:43:51,340 --> 00:43:52,390 site. Okay. 1136 00:43:52,390 --> 00:43:54,160 But if I'm going to, 1137 00:43:54,250 --> 00:43:57,970 I've started my business and I'm an LLC because I listen 1138 00:43:57,980 --> 00:43:59,710 to you and that's what you would recommend. 1139 00:44:00,010 --> 00:44:02,560 And now we're going to a chamber of commerce meeting. 1140 00:44:02,650 --> 00:44:06,220 Yes. Talking with people and we're introducing we're a new member 1141 00:44:06,220 --> 00:44:09,610 and we're introducing the fact that we have made these lotions. 1142 00:44:09,820 --> 00:44:12,340 Yes. Is that sharing too early? 1143 00:44:12,700 --> 00:44:14,080 Yes. Okay. 1144 00:44:14,080 --> 00:44:16,240 So what do we need to do before then? 1145 00:44:16,240 --> 00:44:16,900 We share, 1146 00:44:17,410 --> 00:44:19,480 you need to get a nondisclosure agreement signed, 1147 00:44:19,510 --> 00:44:22,000 but are you going to sign a nondisclosure agreement with the 1148 00:44:22,000 --> 00:44:24,310 whole every member of a chamber of commerce meeting? 1149 00:44:24,310 --> 00:44:25,990 I guess that's where my disconnect is. 1150 00:44:26,420 --> 00:44:27,260 So let's pause. 1151 00:44:27,350 --> 00:44:28,520 It was backtrack. 1152 00:44:28,670 --> 00:44:29,780 So prior, 1153 00:44:29,780 --> 00:44:31,010 if you're a new member, 1154 00:44:31,110 --> 00:44:34,170 and I do this all the time around here and I 1155 00:44:34,170 --> 00:44:36,150 go to other places who have chambers as well, 1156 00:44:36,150 --> 00:44:37,440 and they do this all the time. 1157 00:44:37,670 --> 00:44:41,150 So when prior to people signing up for the event, 1158 00:44:41,510 --> 00:44:43,580 they can sign the nondisclosure agreement. 1159 00:44:43,780 --> 00:44:45,820 Also, if you are just sharing, 1160 00:44:45,850 --> 00:44:47,830 if it's just a general networking meeting, 1161 00:44:47,860 --> 00:44:48,850 we have cell phones, 1162 00:44:48,850 --> 00:44:49,780 we have tablets. 1163 00:44:49,870 --> 00:44:52,480 You could just upload your contract on your phone and before 1164 00:44:52,480 --> 00:44:54,100 you have a conversation with someone, 1165 00:44:54,130 --> 00:44:54,670 because I had a, 1166 00:44:54,680 --> 00:44:57,520 you might have signed on my non disclosure agreement before we 1167 00:44:57,520 --> 00:45:00,130 discuss any further because of course people are pitching, 1168 00:45:00,130 --> 00:45:03,640 people are building relationships and things like that and as long 1169 00:45:03,640 --> 00:45:04,750 as I've been doing this, 1170 00:45:04,840 --> 00:45:05,890 no one has ever, 1171 00:45:05,980 --> 00:45:07,210 I've been to chambers, 1172 00:45:07,240 --> 00:45:09,310 I've been to conferences, 1173 00:45:09,310 --> 00:45:13,590 summits, and especially with high performing people who are six, 1174 00:45:13,590 --> 00:45:14,640 seven, eight figures. 1175 00:45:14,670 --> 00:45:15,960 They do this all the time. 1176 00:45:16,020 --> 00:45:16,440 I met her, 1177 00:45:16,440 --> 00:45:16,740 in fact, 1178 00:45:16,740 --> 00:45:19,860 I was just at a meeting last week with a potential 1179 00:45:19,860 --> 00:45:22,230 investor and I asked him kindly if he could sign my 1180 00:45:22,230 --> 00:45:23,250 nondisclosure agreement. 1181 00:45:23,250 --> 00:45:24,210 He wasn't offended, 1182 00:45:24,240 --> 00:45:25,830 he wasn't upset and he signed it. 1183 00:45:25,860 --> 00:45:27,440 All his team members signed it. 1184 00:45:27,440 --> 00:45:28,920 It was five other people with him. 1185 00:45:29,210 --> 00:45:29,870 So yes, 1186 00:45:29,870 --> 00:45:33,230 you need to have someone sign your nondisclosure agreement is one 1187 00:45:33,230 --> 00:45:35,150 of the processes of doing business. 1188 00:45:35,360 --> 00:45:38,540 And as your business expands and you can get higher up 1189 00:45:38,540 --> 00:45:38,870 in it, 1190 00:45:38,900 --> 00:45:41,780 this is how everyone operates with nondisclosure agreements. 1191 00:45:41,780 --> 00:45:44,150 It's not like it's no longer the handshake. 1192 00:45:44,180 --> 00:45:45,350 I'm gonna take your word for it, 1193 00:45:45,350 --> 00:45:48,510 especially because we are already in a digital space now and 1194 00:45:48,510 --> 00:45:50,670 people can copy and paste things at the blink of an 1195 00:45:50,700 --> 00:45:52,950 eye. So you can do this by simply, 1196 00:45:52,950 --> 00:45:54,870 you don't have to carry a bunch of paper with you, 1197 00:45:55,020 --> 00:45:56,520 You can just have it on your phone or your car. 1198 00:45:56,850 --> 00:45:57,630 Right. Okay. 1199 00:45:57,630 --> 00:45:59,190 So, but what do you do? 1200 00:45:59,250 --> 00:46:02,390 Like if I walked into a store and I'm seeing all 1201 00:46:02,410 --> 00:46:02,850 the products, 1202 00:46:02,850 --> 00:46:06,000 let's say the person who owns the shop made all the 1203 00:46:06,000 --> 00:46:07,470 products that are in the shop, 1204 00:46:07,710 --> 00:46:10,140 right? And so someone walks in and she's selling, 1205 00:46:10,440 --> 00:46:12,600 she doesn't have everyone make a sign, 1206 00:46:12,600 --> 00:46:15,630 a nondisclosure when they walk in the door to a shop. 1207 00:46:15,910 --> 00:46:19,150 Well, the shop doesn't have to have because there's a store 1208 00:46:19,150 --> 00:46:20,350 and it's a public place. 1209 00:46:20,540 --> 00:46:23,390 So when you are putting something out in the public domain, 1210 00:46:23,420 --> 00:46:24,320 it's public knowledge. 1211 00:46:24,350 --> 00:46:26,360 So if someone wants to go and see what's out there 1212 00:46:26,360 --> 00:46:29,120 on the shelves to see the competitive advantage, 1213 00:46:29,150 --> 00:46:31,340 you can't limit that because that's public knowledge. 1214 00:46:31,560 --> 00:46:33,420 But when something is yours, 1215 00:46:33,690 --> 00:46:36,090 your product to your creation, 1216 00:46:36,360 --> 00:46:40,860 you is your responsibility to ensure that someone is signing your 1217 00:46:40,860 --> 00:46:41,910 nondisclosure agreement. 1218 00:46:41,940 --> 00:46:44,760 And then also they're starting when people have, 1219 00:46:45,330 --> 00:46:47,910 there's so many different layers to this question, 1220 00:46:48,030 --> 00:46:50,490 but when we have products and it's on the shelves and 1221 00:46:50,490 --> 00:46:51,060 things like that, 1222 00:46:51,240 --> 00:46:54,210 there's a contract being signed in order to get stainless products 1223 00:46:54,210 --> 00:46:54,720 on the shelf. 1224 00:46:54,720 --> 00:46:58,170 There's certain rules that the story has to be bound by 1225 00:46:58,170 --> 00:46:59,280 and things like that. 1226 00:46:59,340 --> 00:47:01,830 But that's not the same thing for a nondisclosure agreement that 1227 00:47:01,890 --> 00:47:04,620 would even apply in this particular situation. 1228 00:47:05,000 --> 00:47:05,820 Okay. All right. 1229 00:47:05,820 --> 00:47:06,540 That's clear. 1230 00:47:06,570 --> 00:47:07,470 Okay, that makes sense. 1231 00:47:07,690 --> 00:47:09,640 So the one thing that you would see is sharing too 1232 00:47:09,640 --> 00:47:12,400 early. So major cautions on that from you. 1233 00:47:12,610 --> 00:47:13,240 For sure. 1234 00:47:13,270 --> 00:47:14,470 Can you give us one more? 1235 00:47:14,620 --> 00:47:16,210 I think we only have time for one more. 1236 00:47:16,440 --> 00:47:19,290 Yep. So the next one we are mindful of doing business 1237 00:47:19,740 --> 00:47:22,680 without having a business structure cause you want to have that 1238 00:47:22,680 --> 00:47:24,040 liability. Yeah, 1239 00:47:24,040 --> 00:47:26,260 I think that's a really big one for our group. 1240 00:47:26,680 --> 00:47:27,370 Very good. 1241 00:47:27,430 --> 00:47:30,190 I know I challenged you a little bit but it's interesting 1242 00:47:30,190 --> 00:47:34,930 to hear from you and your thinking and where you would 1243 00:47:34,930 --> 00:47:35,860 go with us. 1244 00:47:36,100 --> 00:47:37,150 So I really, 1245 00:47:37,150 --> 00:47:38,380 really appreciate that. 1246 00:47:38,440 --> 00:47:39,750 And just Jade, 1247 00:47:39,760 --> 00:47:42,730 just your whole story and the fact that you then were 1248 00:47:42,730 --> 00:47:43,810 empowering women, 1249 00:47:44,020 --> 00:47:46,390 then you made your switch in terms of what you were 1250 00:47:46,390 --> 00:47:48,370 doing with your career cause you saw the need. 1251 00:47:48,760 --> 00:47:52,210 Your story is one of courage and determination and I so 1252 00:47:52,210 --> 00:47:53,980 appreciate your sharing it with us. 1253 00:47:54,520 --> 00:47:57,580 And in exchange on behalf of myself and our listeners, 1254 00:47:57,610 --> 00:48:00,160 I would like to offer you a virtual gift. 1255 00:48:00,330 --> 00:48:04,530 So this is a magical box containing unlimited possibilities for your 1256 00:48:04,530 --> 00:48:08,790 future, your dream or your goal of almost unreachable Heights that 1257 00:48:08,790 --> 00:48:09,990 you would wish to obtain. 1258 00:48:10,410 --> 00:48:13,740 So please accept this gift from all of us and open 1259 00:48:13,740 --> 00:48:14,820 it in our presence. 1260 00:48:14,910 --> 00:48:16,440 What's inside your box? 1261 00:48:17,110 --> 00:48:18,040 Yes. Thank you. 1262 00:48:18,400 --> 00:48:22,540 So the first thing I see is health and health because 1263 00:48:22,670 --> 00:48:24,760 finally have my kidney transplant. 1264 00:48:24,950 --> 00:48:27,830 The second thing will be a healthy child to sure that 1265 00:48:27,830 --> 00:48:32,360 my daughter grows up healthy despite her diagnosis of cerebral palsy. 1266 00:48:32,790 --> 00:48:37,500 And the third thing that's in the box is having my 1267 00:48:37,500 --> 00:48:40,890 dream home built is my dream to have a chief shed 1268 00:48:40,890 --> 00:48:41,850 on my property. 1269 00:48:42,390 --> 00:48:43,530 Oh, love it. 1270 00:48:44,340 --> 00:48:48,060 And then one more thing is that I want to be 1271 00:48:48,060 --> 00:48:52,260 the woman known as the one who disrupted the legal industry. 1272 00:48:52,480 --> 00:48:56,110 I want everyone to think different about legal and not feel 1273 00:48:56,110 --> 00:48:59,200 afraid of it and to embrace it and to be educated 1274 00:48:59,200 --> 00:49:00,190 and empowered by it. 1275 00:49:00,730 --> 00:49:01,150 Love it. 1276 00:49:01,210 --> 00:49:02,590 Yeah. Not shy away from it, 1277 00:49:02,590 --> 00:49:03,790 which is what we all do. 1278 00:49:04,020 --> 00:49:06,480 And that's what you've identified and recognized for sure. 1279 00:49:06,870 --> 00:49:10,560 So where would our listeners come and learn more about what 1280 00:49:10,560 --> 00:49:13,500 you offer and share with us a little bit about that. 1281 00:49:13,500 --> 00:49:15,060 This is your promo spot right here. 1282 00:49:15,420 --> 00:49:20,370 Yeah, so I'm on all social media platforms besides Twitter. 1283 00:49:20,370 --> 00:49:24,570 So I'm on Instagram and Facebook and LinkedIn under my name. 1284 00:49:24,630 --> 00:49:26,340 Just Rashaid Richmond. 1285 00:49:26,610 --> 00:49:29,670 And you can go to my website if you are interested 1286 00:49:29,670 --> 00:49:35,380 in connecting or working more with me at dot com Beautiful 1287 00:49:35,380 --> 00:49:36,190 and all of that. 1288 00:49:36,190 --> 00:49:38,530 You guys is going to be in the show notes so 1289 00:49:38,530 --> 00:49:40,570 you can go and check all of that out. 1290 00:49:40,880 --> 00:49:42,350 Regina, thank you so much. 1291 00:49:42,350 --> 00:49:42,920 I really, 1292 00:49:42,920 --> 00:49:45,140 really appreciate all the information. 1293 00:49:45,170 --> 00:49:46,010 Like I said earlier, 1294 00:49:46,010 --> 00:49:48,320 you gave us awesome new approaches, 1295 00:49:48,320 --> 00:49:52,460 new ideas to think about and definitely some cautions that we 1296 00:49:52,460 --> 00:49:54,920 all really will heed for sure, 1297 00:49:55,100 --> 00:49:56,030 so thank you again. 1298 00:49:56,030 --> 00:49:57,620 It was a pleasure speaking with you today. 1299 00:49:57,820 --> 00:49:58,660 Yes ma'am. 1300 00:49:58,680 --> 00:49:59,800 Thank you so much. 1301 00:50:02,180 --> 00:50:05,360 My reaction to stories like this is always the same. 1302 00:50:05,870 --> 00:50:09,140 I describe it as being in awe of the strength women 1303 00:50:09,140 --> 00:50:14,390 can exhibit when facing such difficult challenges and pride in the 1304 00:50:14,390 --> 00:50:19,760 power of a woman's determination and spirit and then I'm humbled 1305 00:50:19,790 --> 00:50:21,860 wondering if I could have done the same. 1306 00:50:22,400 --> 00:50:26,150 I'm always left with a huge level of respect and also 1307 00:50:26,150 --> 00:50:30,950 energized by the story of another woman overcoming and going on 1308 00:50:30,950 --> 00:50:33,800 to greatness next week. 1309 00:50:33,830 --> 00:50:35,420 We're switching it all up. 1310 00:50:35,760 --> 00:50:40,050 Fall is quickly approaching and with it comes opportunity for holiday 1311 00:50:40,050 --> 00:50:43,790 sales. It's a perfect time to catch the eye of a 1312 00:50:43,790 --> 00:50:48,350 new corporate client or gain interest from that store manager of 1313 00:50:48,350 --> 00:50:52,100 that local boutique where you've been dreaming of seeing your product 1314 00:50:52,100 --> 00:50:54,430 displayed. The vision is great, 1315 00:50:54,820 --> 00:50:57,400 but how do you actually make these things happen? 1316 00:50:58,000 --> 00:51:01,120 Make sure to tune in next week for the answer. 1317 00:51:01,630 --> 00:51:03,940 I look forward to us being together again then. 1318 00:51:04,270 --> 00:51:05,020 Bye for now. 1319 00:51:05,980 --> 00:51:07,270 After you listened to the show, 1320 00:51:07,330 --> 00:51:08,920 if you like what you're hearing, 1321 00:51:09,160 --> 00:51:12,160 make sure to jump over and subscribe to the show on 1322 00:51:12,160 --> 00:51:13,450 Apple podcasts. 1323 00:51:13,690 --> 00:51:16,930 That way you'll automatically get the newest episodes when they go 1324 00:51:16,930 --> 00:51:20,230 live, and thank you to those of you who have already 1325 00:51:20,230 --> 00:51:21,490 left a rating and review. 1326 00:51:22,120 --> 00:51:23,140 By subscribing, 1327 00:51:23,170 --> 00:51:24,460 rating, and reviewing, 1328 00:51:24,520 --> 00:51:27,910 you help to increase the visibility of gift biz unwrapped. 1329 00:51:28,240 --> 00:51:30,940 It's a great way to pay it forward to help others 1330 00:51:30,940 --> 00:51:33,280 with their entrepreneurial journey as well.