Alright, guys. I am so excited to bring this episode to you.

It is our 200th burnout

to all out podcast episode. I had so much

fun preparing and journaling for this episode as

I took a walk down memory lane of the

last 200 episodes, as we'll say,

in the fruition and birth of the burnout to all out

brand and the burnout to all out podcast. We're actually coming up on

our 5 year anniversary in October. So it was a really,

really fun exercise. I hope this episode inspires

you all to go after your dreams. Don't be

afraid of failures and just fucking go for it.

Need some effective tactical advice that actually helps you get

results and makes a real difference in your life and business? You've

come to the right place. If you're finding yourself here today,

it means you're getting ready to gain serious traction in your

business, rapidly multiply your income and impact, and

you're ready to make it happen while living all out.

Guys, I'm Melissa Henault, your trustworthy corporate dropout

turned 6 figure business burnout turned happy

and healthy CEO of a multimillion dollar online

business, and you're listening to the Burnout to All Out podcast.

On this show, we're serving up innovative growth strategies,

simple implementation methods to put them into practice, and

action stimulating inspiration tailored specifically for

the modern entrepreneur. Let's dive in.

Alright, guys. Coming to you with my

200th episode for burnout to all

out podcast. This is such an epic moment. I

am so excited to be here recording

the 200th episode. It's been almost 5

years since we got started. And

I'm going to just take you on a journey, on a

walk through burnout to all out, the birth of

it, the journey of it. Many of you may not know I

actually came up with the name and trademarked it with this

bigger vision. So I wanna take you

all the way back because there's a story behind the story.

Right? Over a decade ago, when I was still in corporate

America, I was going through what is called second line

leadership training, where they're training you and grooming you to become

a VP. Right? 2nd line leader, a leader leading leaders. And one of the things

we were challenged to do was to write a mission statement.

Okay? And the mission statement I came up with

that I am aligned to this day is to

be the example as a leader, to be the

example that you can be happy and you can be healthy. And by the way,

you can also be wealthy. Meaning, there are no sacrifices

in this life. We can be joyful and fit and happy

and have lots of money in our bank account. But the problem was over a

decade ago, I felt as though I was incongruent

with the mission that I wrote. And that was the first reality check as a

mom of 2 small kids in corporate. And many of you guys know

my story, but from there really launching my own first

business in the e commerce space around my 9 to 5 with this

reality check of, like, life could be better.

And I am not okay with living my life the way

I'm living it today for the rest of my life. And I wanna

live life on my terms, and I want to be the example to

others that they can live life on their terms and be abundant

and happy and fit and healthy. Right? It's

possible. And so that started me on my 10 year

journey. And when I first started, it was really about some of

you guys have heard me talk about the little I versus the big I. Right?

And the little I was where I started, where some

of you are today. Right? Where I started, the little I, self

preservation, me. How do I match my w

two and get the fuck out of here? Right? How do I

get out of this job and get to the time freedom

life on my terms without compensating for income, right?

And so I went on this journey with

first launching my first business in the ecommerce space, which allowed me to match

my w two and leave corporate America with the little I,

me, I, right? Self preservation, oxygen mask. Right?

What brings me to burnout to all out is the

birth of it 5 years ago. Right? It was a 10 year journey of,

like, a self realization kind of a come to Jesus. Maybe

some would argue midlife crisis. Some of you would call it a Saturn return.

Right? But just basically, like, I am not okay with this and I am gonna

do something radically to change it. Right? 5 years from there,

which would be 5 years ago. Right? So 10 year radical awakening

5 years ago was the actual

pivot of self preservation like, okay,

I've matched my corporate income. I'm out of corporate. I've got a

thriving business. How can I now focus

on the big I? Right? What's the big I? The

big I is impact. How can I actually

pave it forward and bring myself back to

my original personal mission? Because if you

remember in my personal mission, it wasn't just to self preserve.

My personal mission wasn't just to live a joyful, happy, healthy, and

wealthy life. I had a larger calling which was

impact to lead from the front and display to others and

mentor to others that you could live an all

out life. Right? Hence, the birth of

burnout to all out. Right? And that's where we are

today in this episode reflecting

on those 5 years, but I couldn't start without starting

with the 5 year previous story that

really brought me to my mission. So I hope that for some

of you who are still trying to navigate that and figure it out, that it

may take you a little while, you may actually have to go

further along in your journey to get clarity for your purpose

and how you're actually going to execute potentially on what

you already know you're passionate about. For me, I actually had to go on

a journey in order to close the

loop and actually be able to fulfill the

purpose. I had to go on that 5 year journey. Right? And I am still

on that 5 year journey. So let's talk about it. So as we land on

this 200th episode, let's reflect on the

growth of the burnout to all out

brand. Right? It was almost 5 years ago that we

trademarked and launched this podcast as we're sliding

into the 200th episode. And with the vision of mentoring

and teaching others on how to shift

really from being a miserable cow standing in the

rain. How many of you guys can relate? Right? I've been there

to grabbing the bull by the horns and literally

squeezing the juice out of life and living life

on your terms now, immediately.

Right? We don't actually have to leave our careers to have a joyful life. That's

like a whole another conversation, but we can start taking steps towards it.

Right? So, as we land on this 200th

episode, and I look back at all that burnout

to all out has accomplished, I wanted to run some stats for you guys.

Number 1, we've served over 44,970

5 students in my totally free master classes

that I put out a couple of times a year to teach people the

foundations of attraction marketing that's helped me scale

multiple businesses to the multiple millions mark.

We've also served over 1,234

paying clients over the last little

less than 5 years. That's in our lead generation academy.

That's in our build, grow, scale, which was previously

called business basics accelerator, which is our mini mastermind for

business. We've served so a 141 and build grow

scale 44 clients in our elevate 360

mastermind and 43 clients in our modern

entrepreneur. And we've served over

400 attendees to our burnout to all

out live events in 2 years with a perspective

400 total coming just this year alone, which is just

wild. And we've served over 3

1,000 over the years in my quarterly networking

events for my burnout to all out community.

So in totality, the burnout to all out

brand with a mission to impact and inspire those to live

all out, we have touched over 50,000

lives as we drop this 200th

episode in less than 5 years. That is

epic. So let's take a walk down memory

lane. I'm gonna share with you guys just little snippets

of the journey in the evolution of burnout to all

out because it definitely has taken on

many different iterations along the way and it hasn't been

without getting my knees failing

and failing forward because truly, I want you guys

to think about this. Success happens in the margins

of failure. I'm gonna say that again. Success happens in the

margins of failure. And if you are afraid to

fail, you will never grow. If you're hitting

your target all the time, you're never going

to actually hit your potential. See, the only

way we can actually maximize the human potential

is to shoot for higher goals that

we're not sure we can hit. Right? So

many of us go after safe numbers and safe things that we know that we

can hit, but where quantum leaps

happen in your business is when you go after aspirational

goals that you occasionally fail at. Because in

those failures, and I'm gonna share some with you guys today, in those

failures are the lessons that actually paved

the way for quantum growth in my

business that never would have happened if I didn't

fail and get the lesson, which was the blessing

to implement moving forward. Right? So I hope that resonates for some of you guys.

So here we go. Memory lane. So in

2019, in October of 2019,

I launched my business. What I should

say is I didn't actually launch it. I had an idea,

and I hired my first coach. Any

of you guys been in this space, I had never invested in

myself. I had scaled an e commerce, a

direct sales business around my 9 to 5, and I'd matched

my corporate income. And with doing that, I

had never invested in myself in the sense that all of the mentorship, all

of the coaching I'd ever gotten in business, in direct sales

was free. Right? So it was a huge mental jump for

me to actually invest in a business mentor. And I invested

$12,000 which to some of you may not feel

like a lot. For some of you, it feels like a lot. For me, having

never invested in myself, I wanted to barf.

I could not believe I was investing, but I knew that I knew after reading

the 21 laws of leadership that with John Maxwell that I had

reached my lid. I was not gonna go any further in business

if I did not recognize that I had reached my

innate natural talent and I was kept out and I needed to

seek mentorship that was going to show me the way

to my next level because I wasn't gonna find it within. It wasn't

within me, I didn't have the life experience to take myself to the

next level. So I hired a coach. And she

gave me the confidence. I want you guys to realize that many

times mentors, masterminds, we're investing

in leaning on their confidence in us before we

have it. Their guidance for where to take the next step

because we don't know. And so she gave me the

confidence to actually launch my trademark burnout to all out,

which would ultimately become my overall brand and podcast

because of remember that path, that journey that took me to

the words, the punch words burnout to all out. Right? From

my journey from corporate all the way. And here's the funny thing, 5 years

ago, I couldn't have guessed at the

business and the offers and the suite that we have now.

I could not have guessed with the most curated

business plan. I'll never would have known. However, I did have a

true north and mission. And that was teaching people how to

go from being burnt out to living all out. Whatever

modalities that was gonna be, I'd get there. Right? So

I named it. I got the confidence from my coach to get the

trademark. And actually, she gave me the

confidence to launch a LinkedIn coaching program. She looked

at my business and she said, wow. You're breaking

all kinds of records with recruitment and lead generation on

LinkedIn in your direct sales company, and you're teaching everybody in

your company for free. This is intellectual capital that

you could be monetizing. Guys, again, this is where I

underscore getting mentorship with people who've gone before you. She'd done this

before. She'd been successful at it and she could pick up

on an opportunity and a need. Right?

So I borrowed her confidence late in the

Q4 of 2019. And I launched a 1

week LinkedIn boot camp for a $100.

You got it. A $100. So here's the thing. I got

12 buyers. I made $1200.

And when I got the investment, I that was time to make my

course. I locked myself in a hotel room. And in fact, I

did not make anything till after I sold it. I did not

make anything until after I sold it, had money in hand, proof of

concept that people wanted it. Then I went and locked myself in a hotel room

for 3 days with a curriculum and recorded the program.

To this day, many of those videos still exist

in the program we sell for $5,000 today. We'll get to that.

Okay? Clearly, there's been updates. Things have changed on LinkedIn. But I want

this to resonate. Less than 5 years ago

was my first investment in a mentor who helped

me through me leaning into her confidence and

her coaching. I launched burnout to all out the

brand, the trademark, and my LinkedIn coaching. And I didn't

stop at selling 12 for $1200. Where

would I be right now if I had such an

ego going into this? That if I didn't make a 6

figure launch when I got started, it just wasn't worth it. Right? Or I was

just gonna walk away or it's not working out. I hope the rest of this

story inspires you guys. Right? So that q 4 of 2019,

I launched my coaching. Right? It's cute. I don't have a flipping clue

what I'm doing. I take that back. I knew exactly what I was

doing with LinkedIn. I knew exactly

So January 2020, right, I

attended my very first live event. The

only reason as an entrepreneur, I even

went to this live event was because it was included in my

1 on 1 coaching ticket. I'm here to tell you otherwise, I wouldn't

have showed up. Right? Man, what a mistake that would have

been because it was life changing. It's actually where I

met my current mentor who was on stage and it's where I met some of

my best friends in entrepreneurship. Being in the room with other

people who had the same challenges, the same insecurities,

more success than me, less success for me, but I didn't feel alone.

And I networked and I traded services with other scrappy

entrepreneurs on a limited budget. I couldn't afford at

the time to get professional photography. There was a professional photographer

there who really wanted to learn lead generation on LinkedIn. Guess what we

did? We swapped services for free. My very first web

page is free photos of me from swapping

services with someone. Right? You have to start

somewhere. You guys see these beautifully

crafted photos of me now that I can afford for my phenomenal

photographer to bring in. I didn't start there. Don't let that be

your excuse. Oh, I can't get started because I don't have great photos. I can't

get started because I don't have great videos. So what? Get

started. Get scrappy. Trade. Right? Okay.

Now, so I attend my first live event,

and I start swapping and learning how to trade with other entrepreneurs to get what

I need and give what people need. And in March of that

year, I expanded my group coaching program to 6 weeks

now, not to go down in a rabbit hole. But between that January

March, I got hacked and my identity got stolen. I was

in a horrible car accident. I spent a month in

February getting all of my accounts back. I never got my Facebook account back.

That is another story that could have stopped me dead in my tracks. I

already had passive income from this other ecommerce business. I could have said, you

know what? This is good enough. I could have, like, set my mission and

goals on the shelf and said, you know what? I'm just not going

there. Right? But I kept going. And

in March, I expanded my coaching program from 1 week to 6

weeks based off of what feedback from the customers. I surveyed

them and asked them what they wanted more of, right through

a client questionnaire. And by April,

I had made enough money that I was confident that I needed

to invest in a group mastermind beyond the 1 on 1 coaching,

at which was over at this point and having left that live event around other

entrepreneurs, I realized I needed to be in a group

of like minded humans to create momentum. I will tell you,

in 2020 2021, one of the biggest

things that allowed my business to take off in the midst of COVID

was not being alone trying to do it myself. Some of the smartest

investments I made were making sure I was connected to other entrepreneurs

and mentors during that time. So in April, I invested in my

first group mastermind for $18,000

right? And I was exposed to other women chasing their

dreams, and I borrowed their momentum

and confidence to do uncomfortable things. I'll never forget

being welcomed into the mastermind where I had had my

largest month. The

largest month to date in that March of

2020, I had made $20,000 in a month.

And we got on a call with the group and one of the girls was

celebrating a 100 k day. And I

remember my jaw dropping to the floor, first of all, with

astonishment. And then secondly, with now

exciting wild belief that it was

attainable. It was one thing to have a mentor that was doing

it, but to be in a cohort with other women that I thought I had

a lot in common with, and to see that she was just a couple of

steps away from me, put so

much giddy up in my step to pull the chair

up to the table and ask lots of questions and be willing to

give where I could give, right, and have a

symbiotic relationship with these women. It's where I ultimately

actually launched my podcast. One of my peers

in the group, one of my dear friends, Rebecca Cafiero had launched hers. We've become

good friends and I'm like, oh my gosh. I love you. And if you

can do this, I can too. We are no different. And I was able to

borrow her Google Drive with all the documents. I didn't go through a podcasting

course. I didn't invest in anything other than swapping

resources with someone, borrowing their Google spreadsheet,

and taking imperfect sloppy action launching this bad

boy. This podcast that you're listening to right now is an

inspiration because a peer was doing it. Let that settle in as

we slide into our 200th episode. Right?

Now, from there in August, I realized,

okay, I've been in this group of women, which is phenomenal. I'm

realizing I have an offer that's really selling, but I'd

like to fine tune strategically. I need a university

of sorts. That mastermind I was in was more of an experiential

based culture and network that I was investing in. And I was

realizing that I needed very structured curriculum with

a step by step playbook to take what was converting

for me and turn it into a profit machine that

was giving tremendous impact at a higher

level that was more structured. So in August, keep

in mind, I'd already invested in a mastermind in April for

$18,000 In August, I invested another

$30,000 for a whole another group mastermind, where I actually learned the

launch model that I use to this day and have optimized and

made my own. I learned how to step into my proven process to launch my

offer at a much higher price tag

with a lot more encompassing. I took it from a 6

week program to a 6 month program.

Now talk about being terrified and going into uncharted territory.

Here, I built my brand, built my offer for

$600 for 6 weeks in August. And by October,

I was flipping the switch and going back to the market saying, you know

what? Actually, it's 6 months. And I'm

quadrupling the price to $25100 because I believe in the

value. And I believe in the amount of time you need to be in here

and I believe in the amount of support that you need for the transformation. Was

I terrified to go to the public

quadrupling my price and changing my offer?

Absolutely. Because it was uncharted territory.

And And I had to trust that I invested in the right

mentors who had gone before me and were the example for

me, and lean and borrow their

confidence that this was gonna work. And guess what?

It did. As a matter of fact, that October,

not only did I have a wildly successful

launch, I actually also closed a

corporate contract with a corporation for over $100,000

We did over $280,000 that

month. Wild, right? But I never would have

known what was possible had I not been willing to

go into the unknown. I'm gonna say that one more time. I

never would have known what was possible had I not been

willing to go into the unknown. Now you guys know the rest of the story.

If you know me today, that same program we charge $5,000 for so we'll

get to that. But that was a huge jump for me.

And I began to inch the price up, right, and

inch it up and inch it up. What I wanna notate here from

2020 is that I made in 2020, I

made $360,000 So I went from $1200

the 1st year to 360,000 the 2nd year and out of

that $360,000 I invested 48,000

That is 13% of my revenue. How much are

you investing in taking your ceiling and making it your

floor? Right? To this day, I spend 10% or

more in my revenue in my network and

mentorship. Yes, I pay for my friends, I pay to be at the table

with very smart and highly networked and kind and incredible

individuals. I vet them out, and I invest in them. Right?

Because that is how my business has grown, through

who I know as I apply what I know,

What is not enough? And what won't get you to the next level?

Right? Okay. So that was 2020.

As we slide into 2021 in the world of

burnout to all out in the burnout podcast,

We launched what was called our business growth

accelerator in 2021. Jackie and I, literally our clients

were begging for it. They were witnessing the growth and the scale of our

company, and they wanted more than just LinkedIn coaching. They

wanted us to mentor them on how we had scaled front end, back

end operations, things beyond LinkedIn for top of funnel. They were seeing

what we were doing. So we surveyed them, asked them what

curriculum that they would really want. We came back to them with the top

products and topics and started our

first business growth accelerator, which I'm excited to

kind of share with you guys on the ground floor. It's not public yet, but

I guess it kinda is because I'm sharing in a podcast. We're actually

evolving that program. We've never gone to the public with

it, but in May, we will be launching this bad boy to the

public called build, grow, scale. And it is

a business growth mastermind with my team

and I for 6 months to really drive business growth,

business scaling, and building a solid foundation like we have

in order to stack and stack and stack offers on an empire with a

really solid foundation that you can go back to and repeat process

over and over and over again. Right? Well, that started

in 2021 internal in

burnout to all out. It is now 2024. 3 years later,

we will be officially going to the public in May with this product. I hope

this inspires some of you to hear our journey that it is not overnight

at all. Right? We launched our Elevate 360

Mastermind in 2021. This was in the midst of

COVID. And when we first launched it, it was a virtual

mastermind. It wasn't even experiential based, but we launched it anyway.

Right? We got our first cohort. And then as the world was

opening up just a little bit, we hosted our 1st live

event ever, get this, at my house with 12

clients. Put that settle in. Right? We're gonna have

about 400 people at burnout to all out live this year, and we had

12 in my house in 2021.

Right? Where do you start with 1 foot in front

of the other? 2021 was a very,

very awakening year for me. I

had an identity crisis with my avatar and my business.

Anybody been there? I was evolving as my

audience was evolving as my business was scaling different

people wanted different things from me. And my messaging

was off. I had evolved, but I was still talking

to my original avatar. When you think back to when

I first launched my LinkedIn coaching business because I came from direct

sales, that was my audience. I thought my

expertise was attraction marketing for people in the

direct sales space. Right? But what was

coming up what was evolving was as we were raising our

price, but keeping our messaging the same, I was getting more and

more cost objections. And what I realized was that

my old avatar, and this is no knock on

direct sales, I have a huge admiration for the industry because it got

me out of corporate. It served me for a season. But the large

majority of people in direct sales do not

have the money mindset to invest in themselves because they're given

everything for free in their training. Right? It's not like the typical

entrepreneur who has to wildly invest upfront to see success

on the back end. Right? So it's not a far cry to

see that the average direct salesperson is not going to invest 25 to

$5,000 in a program to grow their business when everything has

been given them to them for free. And they've already

opted into a super low risk business that didn't cost them anything.

Right? So I want you to think about that. So as I'm evolving and elevating

my brand, I'm still talking to people who are not willing

to invest. What happened is I

hit my ceiling, but I hit my ceiling and who I was marketing

to with price point. But I had all these hungry

service based entrepreneurs that were scrappy, and they were finding me anyway.

And they were dropping into my programs. And they were learning everything that I was

teaching. Even though I thought I was speaking just to folks

was I was telling myself a self limiting

story. And I want this to sink in for all of you.

I thought because all I knew is what I'd succeeded in.

I thought that I was only an expert for this one niche audience.

And I was telling myself that I wasn't for everyone

else. And I was cutting off abundance from

the universe by telling myself this is your

written story. This is your written passage. Right? And I

got lost trying to chase the dollars and

trying to chase what had been working.

And I was exhausted. And I actually

hit rock bottom in October of

2021. With all that momentum, I'd actually made nearly a

$1,000,000 in less than 19 months and I still

hit rock bottom and this is when reality hit.

See, I had been asked to be a keynote speaker for Game changer

with Kelly Roche, and it was streaming live globally. There were thousands who are

watching and 100 in attendance. And she had asked me to speak

on LinkedIn. And I was saying to myself,

this is not my audience. None of these guys are indirect sales. Right? But

the universe was telling me, Kelly Roche wants you to speak to her

entire audience of service based entrepreneurs about LinkedIn, and you're

discrediting that. You're not even listening to it because you're so oh,

woe is me and focused on this audience that's not converting. Let me tell

you what happened. I landed in Florida in the

hotel room on closed cart night for my launch

to speak the next day at that event.

And I could not see the forest for the trees.

We closed our cart that night, and I lost money on the

launch because, remember, my messaging was off.

I was marketing to the wrong audience who

was not ever going to invest at the price

point that I deserve to charge for the transformation

people were gonna get. And I've been targeting and marketing and recruiting an

audience of people who had self limiting beliefs

that were never going to invest. And instead of

realizing, let me just paint the picture for you. I'm so sad. I'm

so frustrated. I am in the hotel room crying,

listening to rage against the machine screaming and punching into my pillows

in my hotel room. While

I'm in a hotel full of 100 of entrepreneurs that I will

be speaking to on stage about LinkedIn.

But I'm so stuck on the loss that I can't even see

the opportunity that I'm sitting on. So

I begrudgingly get myself together the next

day. I do the presentation anyway.

Thinking these are not my people. I don't know why Kelly's asking me to do

this, but I'm gonna do it because I've got so much value out of her

program. I walk out of that hotel,

not even walk out of the hotel, but walk off the stage. And

I have dozens of people running up to me asking for my contact

information, asking when my next workshop is.

And that is when the moment the light bulb went off. I started getting messages

and DMS on LinkedIn, Instagram, Facebook from all these people across the world who are

streaming live, who are service based entrepreneurs asking about when my next

workshop was, Right? That is when the

light bulb began to go off. Wait a minute.

Maybe there are more people in this world who need my

gifts than this niche group that I've

written my message and path to because it's all I know.

And this is when I hired my first spiritual mentor who helped

me through my identity crisis. And maybe some of you are

suffering from this right now. Preston Smiles giving you a huge

shout out. He'll be coming to my live event. And, Austin, he said,

this whole direct sales, like, is a blankie

for you. It is a safety of an old identity

because it served me for a season, and it was predictable.

So I felt that it was safe. And to go

above and beyond that and create a brand bigger than that

was unknown, and it was terrifying.

Right? And what if they didn't like me? And what if the message didn't

hit? Well, it wasn't hitting now anyway, because I've already outgrown

that audience. And my first step was to drop the damn

blanket, burn the ships, and step into the unknown, into

the uncharted territory, and become curious

at what I was capable of. I had

to pivot and expand

my message. I had to pivot with trust.

My methods, my process of attraction marketing, they worked for any service

based entrepreneur and I needed to evolve

and my program needed to evolve to serve this new

network. But I was going to have to trust.

Trust in the unknown instead of the fear

of the unknown. Right? So I'm in the red in my

business. Jackie, my integrator is in the ICU

during this month. She nearly dies of COVID. I am

literally grasping straws by myself while all

of these people are DMing me and reaching out to me and asking about my

coaching. At that moment, I had nothing designed for service based entrepreneurs.

All of my coaching was still very wordsmith towards

people pitching for business opportunity on LinkedIn. What did

I have to do, I had to go with the opportunity and

build it as I went. I said yes. Yes. Yes.

Yes. I let me let me just put a number up in the

air and call this new program something. We called it the LinkedIn jump

start. I told him it would start in 4 weeks. That gave me 4 weeks

to get my act together. I built a curriculum and ran a

program for service based entrepreneurs through November

December. Right? Which by the way was beautiful, because a

lot of service based entrepreneurs, that's when their downtime actually is. It's when they're not

launching things. I worked my ass off

to generate a $100,000 in revenue

during that time to float my business, float my

team, and I went down into the depths

of the dark. I had to go deep into the chasm

to look at myself and self reflect, and this is where I

learned to get still. Because many times the

answers are right in front of us, but we're going so fast. And

we're not being still that the answers are right in front of us. It's

also where I learned the practice of

manifestation and meditating, right? That is where

I learned this process. Right?

So many people would look on the outside and think I'm nuts for the next

step that I did in generating that $100,000 in revenue, I

knew that I was at another ceiling in

my business acumen. Clearly, I had made money, but I was at

a ceiling of my capacity of business acumen. And I

needed someone to take my ceiling and make it my

floor. I had to take my ceiling and make it my floor. And the only

way I was going to do that was to invest

again. Invest, right? So on the outside looking in

you would think, gosh, you just got your head above water with revenue. I went

and invested in what would have been a $40,000 mastermind had I paid in

full, but I didn't have the cash. So I had to pay interest on it.

It was a $50,000 mastermind that I put

10,000 down on because I knew that this man

was going to take me where I needed to go. I knew he had the

business acumen and I knew he had the network and the community and the right

people at the table that were going to take my ceiling,

make it my floor and expand me into

a more evolved, targeted focus on service based

entrepreneurship. One of the best ways to serve those types of entrepreneurs is get at

the table with them, who you're trying to attract, right? And

be mentored by someone who leads this type of audience. And so

I doubled down, and I invested with

fate. But I also wanna say I

wasn't careless with my investment. I knew that I

was gonna find the gear to match the investment to get the

ROI for where I was headed. Right?

So what happened? As we tie up 2021,

we finish the year with me hitting

rock bottom, recognizing that potentially there's a new

audience for me, not potentially, I knew it was time. The

universe was giving me the signs. And I

invested. I doubled down with faith to go to the next level,

to make my ceiling my floor. Let me tell

you how 2022 turns out.

Right? So I double down and I pivot. We work

hard in January of 2022 with burnout to all

out to pivot our message to who we're talking

to, instead of asking people instead of marketing to

people who are stuck and feeling like

kind of desperate, right? We started going for different

verbiage as far as looking for go getters who take

radical action who are already showing up in their business, but are here for

more more expansion, more growth.

We are using more positive affirmative words than the

negative stuckness. Right? Because that's what you attract.

We started speaking specifically to service based entrepreneurs,

and I crossed my fingers and focused

on in January manifesting the right audience because I

totally shifted the verbiage in my launch.

I shifted who I was talking to, and we weren't sure how it was

gonna work. Right? Well, I'm here to tell you

that we crushed our first full

$1,000,000 year in 2022.

In 2022, I learned

from the mentor that I invested in. One of the reasons I invested in him

beyond everything else I just shared with you is that he runs

Chris Harder is his name. He runs his business

with such grace while really infusing fun

and not overworking. Right? And that was the biggest thing

I had a a call with him about when I interviewed for the mastermind. I

said, Chris, I don't need you to make another dollar other than if I

can just match what I made last year and do it without

chasing my tail and being so exhausted. And so this is where

we really fine tune my message. And

we fine tune who our audience was, and we optimized our

pricing. And instead of throwing the baby out with the

water, which is what some of you guys are doing, we kept the

baby and threw out the water. And what we did that

whole year was a breakdown of my whole business and where we

could optimize. Do we have the right people in place? Right?

Is the offer priced properly? It wasn't. Is our messaging

right to the right people? And we started making all these tweaks.

And what happened is it was a year of ease and

grace and space. Right? Joining

the right mastermind got me connected to the right people. It shifted my

mindset on a whole nother level because it was a whole

another level of entrepreneurs of what's possible. The

keynote speakers, I was able to borrow their value

for execution. The swaps that happened in the mastermind,

where I was trading my expertise to get their

expertise, whether it was media or content creation or ads,

or there's so many experts in their field. And we were

scrappy. Right? And I also began to do really

deep inner work because I realized in November the previous

year, how much the pausing

and focusing and manifesting, how much the pause

actually brought so much value. And I got really deep into

reprogramming, and going through my own inner child and some

shit that I'd been carrying along for a long time that was slowing me

down. And I ultimately, in the burnout to all

out arena in 2022,

worked less than I ever had, made more than I ever

had, and trained for a half marathon for the

first time in a decade. Right?

I invested in the land to build our dream

home, and we launched our very first

burnout to all out live event that was not

at my house in Charlotte, North Carolina, where we had

70 people in attendance. And things did not go without

a hiccup. It was my first live event. The building caught on fire.

The power went out. Right? And what I

learned through all the chaos and the challenges

were lessons. There were so many lessons in the

challenges that grew me and made me more prepared

for our event last year in Nashville that had more than twice as many

people. They had 270 people registered for that event. So

2,020 2, I must say, in the

world of burnout to all out, was a beautiful year

of a deep leaning in of manifestation

and prioritization of family and

health, but also prioritization. And not just

like white knuckling it and seeing how much money we could make. But actually,

how can we stick with what we have and actually just

work less? How can we optimize what we have and do it

less? How can we launch less through finding the right audience

who's willing to pay and raise our prices. That's exactly what

we did. Right? Isn't that beautiful? Versus

not creating space to think and not

creating space to breathe. The innate American thing to do is just

to go go go go muscle through muscle through try another offer sell another thing

do another thing, Right? Survival mode, right? But I didn't.

We paused, we fine tuned and went back to market with the same thing

that still has videos from 5 years ago in

it. Right? Okay. So that was our first full $1,000,000

year. And that brings us into 2023,

which was last year. Right? And the big

question last year, and I told my mentor

again, I said, I want a redo of last year. It was amazing.

I took my family to St. John. Like we went to Disney

World. I traveled, took so many trips,

right? And the question was,

how much can I hold? How much

can I hold and maintain what I've

learned to be able to do? Right? Because the year before taught me, you can

make money without sacrifice. You just have to be relentless with

your boundaries and very strategic with

how you run your business and who you're doing business with. I can't

tell you how many people I parted ways with

and brought in new people because they were the right fit. Right? And I

warn you, if your business is on a rocket ship, like ours

has been, some people will serve you for a season and there's a time you'll

quickly notice they're no longer the right fit. We've grown and they

haven't. And in order to take this rocket ship to the next level, we need

new astronauts. And that kind of brings me into we'll talk about 2024

in just a second. But 2023 was about

how much can I hold while maintaining

what I've learned about living all out, Living the all out

lifestyle, abundance in all categories, not just money?

So I continued to invest in my high level mastermind. I invested in

a women's investing group. I got certified in hypno breath

work because I thought, heck, instead of having to depend on someone else to take

me through this nervous system regulation and flow creation, I wanna become

the expert. So I can tap into this shit any time and I

do every day now. Right? And I bring it to my clients. And it

allowed me to launch a whole nother program, which we'll talk about, right? I

continue to invest in myself. The year of 2023 was all about

mentorship. I had a spiritual mentor. I have a

fitness and nutrition trainer that I work with to this day. I have

experts in every area of my life holding me accountable,

spiritually, with my family, with my nutrition, with my

business, with my money. We published our

very first burnout to all out book and became best

selling authors with our mastermind members and my Elevate 360.

And we had our Nashville live event. We doubled our attendance

with over 200 attendees. Remember, 2 years previous,

there were 12 people. I share this episode with you

to cast light

on humble beginnings and a willingness

to just keep going. So we had over 200 people in Nashville

last year, and I completed my second half

marathon into in 10 years and in this second half

marathon, I shaved 12 minutes off my race. For

those of you in running, you know, that's a big deal. So

I got fast, fit, healthy, and we ended up

making $3,800,000 last year. Right? I had

a massive spiritual awakening. I went to Bali for 10

days, really worked on my connection with

my God and just creator and really

getting further into purpose and

impact and, like, why am I here? Who can I serve

more? How can I take my gifts that have

been given to me and put them back out into the world in a way

that propagates larger impact, that big I that we talked

about in the very beginning? I mean, it's been a

fun rabbit hole to be in this year, going into the big I.

And just further diving into the inner work necessary

and the skills to cope with stress. I went from

learning manifestation practices and mindset and

neuro reprogramming to also nervous system

regulation. I'm here to tell you going from 1,000,000 to 3,800,000

might sound sexy on the outside. It's a lot to

hold. You have to be careful what you call in

because it takes more team, you have more clients, it takes

more leadership, it takes more money, more money, more

problems. Right? So also

in 2023, what we did was we raised our prices from

4,000 to 5,000 for a flagship offer, right, our lead

generation lead gen academy. And we had a

pivotal record breaking year. We had 3 launches in a row that

did over $700,000 each. For the

same offer we sold for $600 a piece

in 2020. Let that resonate. Let that

resonate. Right? So don't throw the baby out with the water.

So last year in burnout to all out, we brought in

a ton of new clients. It was

expansion. We brought in a ton of new teammates. While I was still

able to go to Bali, while I was still able to go on trips, while

I was still able to train for half marathons. And towards the end of last

year, I started picking up really heavy weight. Right? Now

burnout to all out. Where are we today? We're in

2024. If there's one thing I've learned is

that we can put together the most strategic plans,

but our higher source, God,

who whomever you call your higher being has a

bigger plan. And what I've learned is that I

can have the best of intentions, and I set out you guys know from listening

to my episodes, I always write very strategic business plans.

But I'm also still learning to embrace and surrender.

Embrace and surrender and listen

to the feedback that's coming at you in business.

Is there something hitting you over the head repetitively and you're ignoring

it? Like I was with the pivot with my brand 2 years

ago, right? Is there something in your gut that's telling

you but you're not listening? And are you stubborn and sticking to the plan

just because that's what was written in the plan? Or can you be curious?

And can you be flexible? And can you be

open to maybe different ways for abundance to

happen than what you wrote out. Maybe

you're in a season of expansion, maybe your message isn't hitting right

anymore because you've evolved and you're marketing to the wrong audience.

Are you creating enough pause to

reflect? Are you creating enough pause

to write down the lessons? Right? So our very first launch of this

year, we wanted to come out of the gates and hit over $1,000,000.

And we actually just barely hit right under 600,000.

Right? Some could say on the outside, oh, that was a backslide.

But I've come long enough in this journey to realize, wait a

minute. Growth happens in the

margins of failure. Success happens in the margins of

failure. I know from this journey of peak peak slope,

peak peak slope, or we'll call it peak peak slide, peak peak slide,

the slides when you're in the shadows of the depths of the valley

and the dark. That's where all the lessons are for growth

and expansion. So instead of resisting them,

and I'm speaking to myself right now, can you

embrace them? And look at them and be curious

about what the lessons are. I actually spent 30 minutes this

morning writing down 9 lessons that I

learned from a launch that didn't go as planned

before moving forward into our next one.

Because if you don't learn your lessons, you'll repeat them and

the universe will keep shoveling them out to you

until you learn them. So you may as well pause in the

depths of the valleys of dark and ask

yourself, what am I learning in this? What can I

take away from this? What is the lesson in this preparing

me for I don't even know what's ahead.

Because when I sat down a little while ago, and actually journeyed

all the layers of identity crisis that I've had, which has got to be

a whole another episode. Like, when I left corporate when there was a consolidation,

and I thought it was the end of the world, but then I ended up

launching another business and being more free than ever. Right? I have so many

stories like that over the last 10 years where when I felt like everything was

falling apart, it was actually falling into place. But I didn't

know because I wasn't on the other side yet. So

2024 is about bringing in more astronauts

for where we're headed. We are bringing in

top notch experts. It's not only mentorship

that's gonna get me where I wanna go. But if I wanna scale, I need

to bring in experts who've been there. Right? So we're really

growing a powerful team this year and I cannot wait to bring them on to

interview with you. We launched the modern entrepreneur, which is my sole

project of burnout to all out. It is the,

like, golden child of burnout to all out. It is an entire

program around bodies building businesses. It's a collective that I've created,

that all that I've learned about self management to thrive as an entrepreneur that

has nothing to do with business strategy and everything to do with the inner work

and the energetics that have gotten me here and allow me to regulate

and allow me to hold. Right? So

I've deepened my spiritual practice more than ever, And

I continue to work on my self limiting beliefs. And

I continue to grab at the root any fears that come

up. I'm working on them right now as we speak. It's called

work for a reason because it's work. Right?

I continue to work on my self limiting beliefs that I deserve what's

coming to me, that it's not gonna disappear, that the other shoe is not

gonna drop, that I need to learn to step in faith.

Because with every drop in a goal, on the other

side is a massive slingshot waiting for my

growth. Right? Can I trust in the faith of that?

Right? I continue to invest in masterminds. I continue to

invest in mentorship to deepen everything about

me, at least 10% of the revenue in my business. I took

my team on our very first team retreat, which was

phenomenal for team culture and connectedness. Right? This is

a year of expansion and growth. Last year, I was very much in my

feminine energy. This year is a more divine healthy masculine,

and I wanna specify the divine healthy versus the

unhealthy masculine I was in in corporate, which was very, like, white knuckle

it, were 80 hours a week, like, show up and do everything.

If your calendar isn't packed, you're not working. Go go go go go.

That is not the masculine I'm talking about. 10 years out

of corporate and really breaking down that masculine energy that wasn't serving me that I

had to operate in to

driven industry. I had to do a lot of

unpacking over the past couple of years to find my feminine.

And that's where I've been living the past 2 or 3 years. But now that

we've scaled up to this multi 7 figure a year

company in less than 5 years, it takes leadership,

and it takes confidence and it takes decisions.

And so when I say divine masculine, what I mean is that I

am leaning in more than ever with making

confident decisions that the company needs me to make. Whether it's

investing in a software, or it's firing someone

that's not the right fit, or it's hiring someone that's the right

fit. But it's stepping into that confidence and direction for

the team that the team needs of me. Right?

Okay. So where else are we

going? I don't know. I told you guys it's a conscious

surrender, right? 2024, I'll land on this. 2

keywords for me. The main keyword that's come to me since the beginning

of the year is impact. How can we impact with a big eye?

On this 200th episode, I'm still looking at how can we take our

gifts, my gifts, and how can

I impact more in a positive way to contribute to humanity

that allow people to live a more happy joyful life? So that's the

big I. The second piece is the surrender. Right?

It is a dance to be able to come in with the divine masculine,

make lots of decisions, have a strong business plan, but

also be willing to surrender to the process

and know that there are some things that are under your control, and

there's others that are divinely written for you that are

coming your way. Right? And being able to recognize what you can and

can't control, and surrendering is a continual process for

me, and faith, and trust

that all that I go through is for me, not to me,

And what blessings am I getting out of them? So in a

bow, wrapping this super lengthy episode up,

I didn't go it alone in my office to build the

burn out to all out brand. That didn't get me to this 200th

episode. Mentors allow you to borrow belief

and confidence until you have it. Strategically aligning

yourselves to mentors who are doing it and executing on what you

desire and living the life you desire are uber important to your

growth. Networks that expand you in ways

that you can't replace being behind a zoom or screen.

Right? Priceless. The best friends that I've made out

of being in the room, priceless. Right?

Every master once was a disaster. We

all started somewhere. I started with the first unknown

offer for a $100, not sure if anyone was gonna buy.

Right? And I had to put a stake in the ground. Are you willing? Can

you set your ego aside and put a stake in the ground? And I've had

to do it over and over and over again, I had to put a stake

in the ground to come to market with all of our other coaching programs, I

had to put a stake in the ground when we rebranded and redirected who our

audience was not knowing. The more you go

through those reps, you get less fearful

of the unknown. And I shouldn't say you get less fearful,

you get used to the fear. You get

used to the fear. It never goes away. Right?

The uncomfortable zone never changes. The stakes

just get higher. The decisions get bigger. The

failures still happen, and it's what you learn

from them as you move forward that will define your success.

Fear can be transmuted into trust and faith.

And faith is where growth happens. Right? So,

by the way, as we wrap up, all these incredible mentors that I've

been talking about that have literally helped evolve and grow the

burnout to all out brand all the way up to this 200th episode. They

are going to be, get this, at burnout to all out

live in Austin, the 1st weekend in October. I couldn't think of

a better way to celebrate the 5 year anniversary then

bring in my strategic partners who have grown me to the

same stage to bring love, education,

inspiration and knowledge to you while you network,

grow and expand with the opportunity like I've had over the past couple of

years. I hope you guys can make it. Our gold tickets are totally

sold out. We still have some silver tickets for VIP day. In

general, admission tickets, we'll make sure they're in the show notes, but they're

going fast. The last 2 years, we have sold out. So you don't wanna

miss your ticket. With that, I hope you guys really enjoyed this

episode and just reflection of our 2

hundredth episode and journey of burnout to

all out. Thanks

guys so much for listening in on today's podcast episode.

And I can't wait for you to see my upcoming guest in the next

episode. You are going to love this keynote speaker. Hey,

here's the deal. If you like this, please subscribe and leave

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