We are back for what's up this week from the Do This, NOT That! podcast. This is our short episode or breakdown what's going on this week in business and marketing and life. We still have other episodes later in the week, so let's jump into it. What is going on this week? Well. Some new stuff out about LinkedIn engagement.

Speaker: There is a content format on LinkedIn that's crushing it that I think people are sleeping on, and this is some new data from Dataslayer, but I'm seeing this too, and everything that I'm post, I'm posting it is seeing, I'm seeing the exact same thing happening, which is the number one piece of content right now on LinkedIn.

Speaker: Is document posts. So those document posts are those carousels that you see that you can kind of swipe through that have like slides on them and according to Dataslayer, and I'm gonna tell you exactly how to do them. 'cause I don't think most people know how to do document posts. 'cause it's not that simple when you post a document on LinkedIn as opposed to just a, a, a text-based post or a post with just an image when you post a document post.

Speaker: According to Dataslayer, this new data that just came out, it is a 278% more engagement than video posts on LinkedIn. 596% more engagement than text only posts, and over 300% more engagement than single image posts. So I do this all the time. I'll post something like, you know, here are five new subject line tips, and I'll do these slides that you could slide through.

Speaker: Now when you, if you wanna do it, people don't exactly know how to post a PDF 'cause that's what you're really posting. You're posting A PDF that has a bunch of different pages on it, but you can't just go and post a PDF on LinkedIn unless you do this one thing. So you go to where it says start a post, you click on start a post, and then the bottom you're gonna see icons, and then there's a plus sign next to those icons.

Speaker: And then the second to last icon actually is, it looks like a little piece of paper. It's something that says document. That is what you click on and you upload your PDF of your carousel there. That is the only way to post that PDF on LinkedIn, and when you do it is crushing it. In terms of performance, I'm seeing on everything that I'm doing as well, so I would be checking that out.

Speaker: What about the other platforms? Instagram, there's some new data this week from Worldata Research, which is kind of interesting. Which, if you wanna get more reach on the stories that you're putting on your company pages or your personal pages, or you wanna get more reach from your reels that you are putting out there.

Speaker: There's kinda one thing about Bob that's doing really, really well in the first hour of your story going live or your real going live. Okay? If you can get at least five people in that first hour to heart it to like it. Or to share it, to DM it to somebody, it actually will increase the circulation on those stories and on those reels by about a hundred percent.

Speaker: If you can get five people. So what you really wanna think about doing is having a group, I know this is a little cheesy, whatever, but get over it. Have a group of about, you know, 15 to 20 people that when you post. You can also DM it to them as well, but that they are going to be interacting with your stuff, you're interacting with their stuff.

Speaker: Especially if you have a company. If you have a company that has employees, you really wanna say to your, your, your team members. Listen, uh, make sure that you are starring our content when the company posts and when a company posts. We really need you to like our story. We really need you to DM it to somebody else on the team.

Speaker: If you can get just five people to do this, every time your company posts on Instagram, it radically will change the amount of circulation that your posts are seeing. So, yeah, it, it's not something that, you know, I'm, I'm proud to say that you should do, but hey. This is how the engagement is working right now.

Speaker: So you wanna lean into that. What else is going on? I saw this from Burger King and I thought this was, I don't know, kind of wild and great. So Burger King, the president of Burger King, Tom Curtis, uh, this week, starting right now, is inviting customers for a two week period. To contact him by phone, text, or voicemail because they launched this whole campaign to build a whopper your way.

Speaker: And he is personally taking the calls for over four hours a day to interact with customers and hear them and whatever. And the reason I think this is great. Is that I think brands should do this period. The more that leadership can be in contact for real with customers and prospects, the more they're gonna understand what people really want from them.

Speaker: And while it may seem outrageous for a company of Burger King size to do this, it also tells, tells humanity that, Hey, burger King cares. So if you're a smaller brand, do this. I wanna do this. This is awesome. I saw this stat about Walmart. This has nothing to do with anything that blew my mind. This came out this week that, do you realize, what percentage of people do you think shop for groceries?

Speaker: Okay. On a monthly basis at Walmart? What percentage? This just came out from data from Dunnhumby, consumer Trends tracker that US consumers. Okay. This past month, 72% of US consumers. Shopped for groceries at Walmart. That is wild. The the one that came in second was Dollar General at 29%, and then Aldi at 28%, 72%.

Speaker: Wow. All right. Let's get into ridiculous nonsense that's out there. So I saw this and I was like, what is going on? So Rose by. Rose Byrne is an actress, okay? She just won the Golden Globe for if I had legs, I'd kick you. And by the way, that's the worst movie that's ever been made. Like it's not even close.

Speaker: But I'm not here to tell you not to watch. If I had legs, I'd kill you, but don't watch it because it was terrible. But Rose, so she won the Golden Globe. And now her significant other is this dude, uh, Bobby Cannavale. Who, I always think I'm saying his name wrong, but whatever. He's a big actor too. He's been in a bunch of stuff, whatever.

Speaker: But I just read, do you know why he wasn't there when Rose Byrne was winning the Golden Globe? Because he was at a, I'm not making this up, a reptile expo in New Jersey where they sell, uh, weird reptiles that you could get as pets and his kids wanted. A bearded dragon of some kind. Him and Rose Byrne's kids wanted a bearded dragon, so he went to the reptile expo instead of being there when she won the Golden Globe.

Speaker: Now, does that mean you're a great parent because you're more focused on your kid getting a weird dragon? I don't know. I don't know what signal that says I, I, I don't know how I feel about this. And more importantly, who wants a dragon, who wants a beer, who wants anything in their home, enough of stuff in their home?

Speaker: I don't know. The other thing I'm watching is Love Story, which is a little sad. It's the JFK Jr. And Carolyn Bessette show. It's like this sort of drama based on real stuff about JFK's junior relationship with Carolyn Bessette before they passed away in that, in that plane crash. It's sad because they passed away, but I will say it is super well done.

Speaker: Uh, it's, it's a great watch. It's on Hulu. I, I just feel bad. I feel bad. I'm recommending it 'cause it's really good and it's, and it's a, uh, I'm not fully caught up yet, but I do feel sad about the whole thing. That whole thing really bums me out. Um, anyway, what doesn't bum me out is you being here.

Speaker: Appreciate you. Hey, leave the Singer Review. It helps us circulate the show. That's the algorithm in Podcast Land. And go to JaySchwedelson.com so we can partner and do stuff later.