Growing up and as a teenager in North Carolina, there became a point in my life where it was necessary for me to leave home.
Speaker AThat is not an easy situation for a 15 year old to be in.
Speaker ABut the blessing in my life is that there were so many people who reached out to help me.
Speaker AThey made it possible for me to stay in school and to ultimately get a full ride.
Speaker AThere's not enough money, attention, time, anything in the world to pay that back.
Speaker ASo for me as a leader, to help our teammates grow, to help our industries grow, to me, those are the things that paid forward, all the things that I, I have been humbly blessed in life to receive.
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Speaker AWelcome back to lead the team with number one bestselling author and in demand corporate trainer Ben Fanning.
Speaker AOn this podcast, the world's most innovative senior leaders share their top success strategies to motivate your direct reports, cultivate your top leaders and accelerate your career.
Speaker ALet's get started.
Speaker AHere's Ben Foreign.
Speaker BWelcome back to Lead the Team.
Speaker BToday you're going to hear the incredible story of Lynn Mason, who is CEO of EVRMA North America, one of the top reproductive medicine groups in the nation, as she shares her incredible journey from being emancipated as a teen to securing a full ride scholarship to Washington University and ultimately attending Stanford Business School as one of just six African American women in her class.
Speaker BYou're going to discover how these experiences ultimately fueled her dedication to paying it forward and pulling others up along the way.
Speaker BAnd Lynn's story, as you're going to hear, is a true testament to the power of resilience, determination and the unwavering support of those who believed in her.
Speaker BDespite facing immense challenges, she never gave up on her dreams and now she's leading an innovative company that's changing lives and shaping the future of reproductive medicine.
Speaker BYou're going to get her insights on leadership, mentorship and diversity that will inspire you to reach for your full potential, no matter your background.
Speaker BCheck it out.
Speaker ABen, it's such a pleasure to be here.
Speaker AThank you for having me, man.
Speaker BY'all, you.
Speaker BYou've got to hear her story.
Speaker BReally inspiring to hear about this and I can't wait to dive into your story here.
Speaker BSo from being emancipated as a teen, securing a full Rice scholarship to Washington University and attending Stanford Business School, where you're one of just six black women in your class, I understand that you've developed a dedication to paying it forward and pulling others up, as you yourself were pulled up.
Speaker BWhat's the story there?
Speaker AYeah, so as I was growing up and as a teenager in North Carolina, there became a point in my life where it was necessary for me to leave home.
Speaker AAnd you know, that is not an easy situation for a 15 year old to be in.
Speaker ABut the blessing in my life and when I think about leadership, being of service and paying it forward, is that there were so many people to no benefit to themselves who reached out to help me.
Speaker AMy best friend's family ultimately took me in.
Speaker AThey made it possible for me to stay in school, made it possible for me to stay an exceptional student and to ultimately get a full ride to Washu for something like that.
Speaker AI can never pay that back there.
Speaker AThere's not enough money, attention, time, anything in the world to pay that back.
Speaker ASo for me as a leader and a leader in North America, we've got the unique opportunity, leading businesses to pay it forward, to help our teammates grow, to help our industries grow, to expand health care and access.
Speaker ATo me, those are the things that pay forward, all the things that I have been humbly blessed and like to receive.
Speaker BSo for those listeners who are like, well, what's an emancipated minor?
Speaker BWhat.
Speaker BWhat was it at the time and.
Speaker AWhat was at the time?
Speaker AMy, My mother gave up custody of her children and my father was not in a position to care for us.
Speaker ASo as a result, I needed to, on my own, kind of figure out what, what life looked like as, as did my sister.
Speaker AAnd fortunately, in terms of finding a place to live and then to grow up and thrive, as I stated, my.
Speaker AMy best friend's family, and specifically her aunt, found a place for me in, in her home.
Speaker AAnd it was through her that I also learned so many values around grace.
Speaker AAnd also that a circumstance in a moment is not a circumstance for the rest of your life.
Speaker AThese are things that can happen and we have one of two choices.
Speaker AWe can learn, we can grow, we can get through it, or we can allow it to consume our lives.
Speaker AAnd I made the decision that this was not going to stop the Dreams that I had for my life.
Speaker AAt the time, I thought I was going to be a psychiatrist and that's what I thought I was going to go to Washington to ultimately do.
Speaker ABut I am so happy that I found a different way to be in health care.
Speaker BWhat incredible start to life.
Speaker BAnd you had to grow up quickly and did you decide like, hey, I'm going to go to college one day, like, like before you became emancipated, or is this something that you came to later in school?
Speaker ASo my, my father was very strict with.
Speaker AWith us around.
Speaker AWe were to be straight A students and be very focused in school and we were going to go to college.
Speaker AI didn't know what that looked like for me when, when I left home, however, that was always on my mind that I would go to college.
Speaker AI knew that I needed a full ride likely to make that happen.
Speaker AAnd I'm in forever gratitude to Washu and St Louis who made a full ride possible for me, who also looked out for me while I was at school.
Speaker AThere are key people in the university who knew my situation and they made it possible for me to study abroad in Hong Kong.
Speaker AThey made it possible when I didn't go home for holidays, for me to have a place to.
Speaker ATo be.
Speaker AI again always think about myself in service and paying it forward because again, that was no benefit to that university.
Speaker AThat was benefit to me that I can never pay them back for.
Speaker BDid you learn things to.
Speaker BWhat strikes me is you've maybe at a young age you learn to cultivate positive relationships with people.
Speaker BI mean, like you're telling the story as in people were helping you and supporting you, which sounds like yes, but also maybe you cultivated that because a lot of people go along in life.
Speaker BMaybe they don't cultivate their networks.
Speaker BThey don't.
Speaker BThey.
Speaker BThey don't cultivate that early on, they don't come to that realization later in life.
Speaker BHow important that is.
Speaker AI have always found human beings and people's life stories so very interesting, even as a youth.
Speaker ASo I had decided when I was less than 10 years old, I was probably 7 or 8 years old when I learned what a psychiatrist was.
Speaker AAnd I was like, oh my God, I'm going to sit and talk to people all day and learn about their lives and then I'm going to help them with that.
Speaker AAnd I think there is something to be said about human beings being genuinely interested in other human beings.
Speaker AI tell my team, I'm interested in you as a human being first.
Speaker AAnd then a teammate who works with Me.
Speaker ASecond, I do think there's something to be said about, one, just genuinely wanting to have relationships with people.
Speaker AAnd two, there was a discipline that was cultivated inside of me at a young age, and I do believe people saw that and wanted to help me foster it.
Speaker AYou know, I.
Speaker AAs a teenager, I was not the person who was out at parties.
Speaker AI was not any.
Speaker AYou know, maybe I regretted that later in life.
Speaker BMy one regret is I didn't party enough.
Speaker AMaybe I made up for it in business school, you know, as you're older, because, you know, I.
Speaker AI studied, I was in my books.
Speaker AI.
Speaker AI think there are people who saw a drive in me and wanted to be a part of that, and I'm.
Speaker AI'm grateful for it.
Speaker BSo.
Speaker BSo I hear two things in that perhaps early on.
Speaker BNumber one, I think the world gets behind people that are on a mission.
Speaker BAnd you described it as discipline, but, like, you were very focused.
Speaker BAnd people.
Speaker BWhen people see that, they're like, yeah, it's.
Speaker BSometimes it's hard for the world to get behind someone that's not focused.
Speaker BAnd we don't.
Speaker BLike, what are you supporting them to do?
Speaker BLike, what is the mission?
Speaker BBut when it's clear, perhaps people could get behind that.
Speaker BAnd also this being listening and being interested in people, which, by the way, would make you a really strong podcast host.
Speaker BBut.
Speaker BBut that.
Speaker BIt sounds like empathy, and it sounds.
Speaker BPeople are drawn to people who listen deeply.
Speaker BAnd perhaps that was maybe a skill early on that cultivated that.
Speaker AI, you know, perhaps so, Ben, and perhaps you're.
Speaker AYou're making me blush a little bit, I have to.
Speaker AI have to say, because I look at all these different pieces of life, and I typically put them into chapters, right?
Speaker AIt's.
Speaker AIt's almost looking at life like a novel and saying, okay, in this chapter, what happened?
Speaker AWhat did I do?
Speaker AWhat did I learn?
Speaker AAnd how's the next chapter going to be better?
Speaker AAnd, you know, when.
Speaker AWhen I think about those moments of my life, they're very distinct chapters.
Speaker ABut it also always realized this is what we do with it.
Speaker AAnd you talk about mission and mission moments.
Speaker AIt's, you know, even within our organization, every single person has a mission moment every single day.
Speaker AAnd we think about that with our doctors.
Speaker ARight?
Speaker ADoctors clearly have wonderful mission moments constantly.
Speaker AIf they're helping patients, I dare say the financial coordinator who helped a patient figure out if they've got coverage for IVF or if they can get them financing somewhere else, just had a mission moment to make someone's dream come true.
Speaker AAnd if we all as leaders and as teammates can get behind each other.
Speaker AYou've given me an here, I'm going to steal it for work.
Speaker ACan get behind each other.
Speaker AAnd each of our missions, whether you're in the accounting department or a nurse, no matter where in the organization, there's missions each day.
Speaker AAnd if we all can put a tailwind behind everybody's mission, the sky's the limit for the organization and for making dreams come true.
Speaker BYeah, well, that's, that's the real secret sauce for getting alignment throughout multiple areas.
Speaker BYou guys have got a different, a lot of locations in North America, around the world.
Speaker BAnd it's so important, I think, in the grind of work that it can become that people remember the higher reason to why you're doing it the first place.
Speaker BEven, even, you know, all throughout the organization now bringing it back around your story.
Speaker BSo you go to Washu and it sounds like when you go to Hong Kong, what was that international experience like for you coming from, coming from the Carolinas to the Midwest and now over.
Speaker AYeah, it was a big experience.
Speaker AThere was definitely a shock, if you will, to my system, but that's what I seek out.
Speaker AAnd I believe that and I'm stealing this quote, but that life is lived 15% or greater outside of the comfort zone.
Speaker AThat's where the lessons are learned.
Speaker AAnd I knew, and I don't know how I knew this, but I always felt if I'm going to grow, if I'm going to make something happen, I need to get out of my bubble.
Speaker ABut every phase that I enter has the opportunity to become a bubble, unless I break it, move out of that as well.
Speaker AWashu had an amazing exchange program.
Speaker AAnd interestingly enough, I'd studied Keith Swahili and planned on studying abroad in either Kenya or Tanzania.
Speaker AAnd there was an interest meeting for studying for the students who wanted to study abroad.
Speaker AAnd the dean of I was in the business school, an accounting and finance double major.
Speaker AAnd the dean of the business school for undergrad said, all right, we have a new relationship.
Speaker AHong Kong University of Science and Technology don't have to have language skills because it's an English speaking university.
Speaker AAnd we need at least four or five volunteers to give up where you're going and to go here instead.
Speaker AThen I don't know why.
Speaker AI wish I had something exceptional I could tell you around how thoughtful I am and why I've made this decision.
Speaker AIt just felt like the right thing to do.
Speaker AAnd I said, you know what, I'll go, I'll go to Hong Kong and I still have.
Speaker AThere were 10 students from all over the US and Europe who are in this exchange program.
Speaker AAnd many of them are still friends to this day.
Speaker AI just talked to one of them a couple of weeks ago.
Speaker AWe're comparing our thoughts on the stock market and along the way from things we were doing while we were studying around in Hong Kong.
Speaker ABut it was an amazing experience.
Speaker AAnd again for me, you know, coming from North Carolina, going to St.
Speaker ALouis and then my first international flight, my first flight ever was going to college.
Speaker AAnd then I get my Internet.
Speaker AFirst international flight is going to study abroad.
Speaker AI had an amazing roommate who was from India.
Speaker AI just made amazing friends.
Speaker ABut it also opened up for me the fact that I choose to be and desire to be a citizen of the world and not just whatever bubble I'm in.
Speaker BWould you or your CEO be a good fit for this podcast?
Speaker BIf you know a uniquely talented leader who has a story to share and a message to deliver, then we'd love to host them on the show.
Speaker BGo to benleads.com apply to fill out a quick form where you can let us know a little bit about yourself.
Speaker BAnd my team will take a look to see if we're a good fit.
Speaker BFit.
Speaker BThat's Ben leads.com apply.
Speaker BThere's a certain boldness in your career you can already hear emerging.
Speaker BYou're willing to go to Washu, you're willing to make a big shift.
Speaker BI mean, you'd study going to Africa, you'd plan on it, right?
Speaker BYou spoke the language.
Speaker BAnd now let's go something totally different.
Speaker BLet's go further away.
Speaker BLet's go to Hong Kong.
Speaker BSo, you know, what a journey.
Speaker BAnd then, then, then on to Stanford, which is just to be in there is.
Speaker BIs a pretty great achievement.
Speaker BBut it sounds like you had a lot of success when you went there.
Speaker BWhat was it like?
Speaker BWhat was your experience like?
Speaker BAnd what were maybe.
Speaker BWhat was maybe a takeaway or two from that.
Speaker AYeah.
Speaker ASo I went to Stanford after six years on Wall street, not really knowing if I wanted to go.
Speaker BYou went to work first.
Speaker BYou went from Washington to Wall Street?
Speaker AYes.
Speaker BOkay.
Speaker AYeah.
Speaker BWell, missed.
Speaker BI missed a step.
Speaker AThere was.
Speaker BThat was.
Speaker BThat must have been insane.
Speaker AThat was.
Speaker AYou know, I love to tell people how I ended up on Wall street because it, it is once again one of those.
Speaker ABe willing to say yes.
Speaker ABecause, Ben, I didn't know what Wall street actually meant.
Speaker ASo I, I'm just going to put that out there.
Speaker AI was, like I said, I was studying accounting and finance fully planning to Be a cpa.
Speaker AI'd interned at Ernst and Young.
Speaker AThings were going great at school.
Speaker AAnd Morgan Stanley came and presented.
Speaker AThey had a special invitation and they presented about this opportunity to intern at Morgan Stanley between junior and senior year.
Speaker AAnd if you do really well, and it was called the Richard B.
Speaker AFisher Scholar Program, and if you do really well, you might have an opportunity to get a job at Morgan Stanley after graduation.
Speaker AEmbarrassingly, to all the kids out there, take a chance.
Speaker AEmbarrassingly, I had never been to New York before.
Speaker AAnd if you made it to the interview, for those who made it to the interview process, it was a trip to New York to interview on site at Morgan Stanley in Times Square.
Speaker ASo I studied, studied, studied.
Speaker AWhat the heck is this Morgan Stanley place?
Speaker AAnd these, this investment banking thing.
Speaker AI just wanted a free trip to New York.
Speaker AI never thought I'd actually get the internship.
Speaker AAnd then I never thought I'd actually get the job.
Speaker ABut sometimes it is the willingness to just say yes and to go for it.
Speaker AAnd again, that those years on the street were really formative for me because I started to fall in love with the business of.
Speaker AAnd when I say the business of, I mean the business leading and caring for people so that they then can operate at the highest of their ability and beyond what they think that they can do.
Speaker AI would sit in rooms and was fortunate to have leaders who brought me into rooms that other analysts and associates weren't brought into.
Speaker ATo see the dynamics between organizations, to look inside the guts of big organizations like UPS and to say, wow, this is how leadership is done.
Speaker AThis is how a company that was started 100 years ago with a wagon turns into a behemoth, moving millions of parcels around the globe every single day with people who are loyally dedicated to what they do, no matter what it is inside of the organization.
Speaker AAnd that's what I was taking away.
Speaker AAnd my decision to leave the street after six years is because I found myself at the end of a deal.
Speaker AYou really love Wall Street.
Speaker AYou gotta love doing deals.
Speaker AAt the end of the deal, I found myself missing the company, missing the strategies that we talked about.
Speaker AWe want to do this IPO because we want to do these big things with the money.
Speaker AI was like, well, I want to be a part of the big things that you're doing with the money.
Speaker AYou know, I'm not getting excited about the deal closing.
Speaker AI'm getting excited about the strategy and what you're going to do.
Speaker AAnd I had to be very honest with myself.
Speaker AI can stay and I'll soon be up for vice president.
Speaker AAnd frankly if I make vice president, I'll probably never read the street or I can follow my heart which says Lynn, you want to be inside of an organization and you want to help people and lead people and do something from that, that vantage point.
Speaker AI didn't know how to hop frankly from A to B.
Speaker ASo I said I better go to business school and get some help with this.
Speaker BWell, yeah, a couple of things that come up to me in your story is that you seem to be very plan driven but then you're also not fixed on that plan.
Speaker BA lot of leaders I think, you know, they jump in, they like being a reactive day.
Speaker BThey don't really have a plan, they just react and they kind of react with their team or they have a plan and they just stick to it no matter what.
Speaker BEven though the external environment, opportunities may change.
Speaker BAnd you know, you, you want to go to New York, you thought you were going to be an accountant.
Speaker BYou plan for an accountant.
Speaker BYou had an opportunity, you seized it.
Speaker BAnd it sounds like perhaps you had envisioned yourself as sort of a long timer Morgan Stanley executive.
Speaker BAnd then after doing it a while you thought maybe there could be another opportunity and wow, hello Stanford.
Speaker BSo let's go back to, let's go to California, let's get out of and what was up.
Speaker AI, I really fell in love with the mission of, of Stanford and I'm someone if a mission and a vision's on the wall, I'm going to read it, I'm going to attach myself to it.
Speaker AIt means I still remember Morgan Stanley's first class business in a first class way.
Speaker AAnd that's how I felt about my day inside and out.
Speaker AEven as a peon analyst am I doing first class business in a first class way?
Speaker AI get to Stanford, change lives, change organizations, change the world.
Speaker AAnd there's something in that that said, okay, I really focus myself on changing me as an individual and as a leader.
Speaker AI can then take that and change lives within organizations that will then change that organization and in our society.
Speaker AAnd I don't apologize for for profit medicine, I don't apologize for capitalism.
Speaker AChange happens a lot through organizations.
Speaker AAnd I was like this, this is what I can do.
Speaker AThis is what I'm called to do.
Speaker AAnd I need Stanford's help with the how.
Speaker AAnd I love that I chose to, to go to, to Stanford because there is a beauty of the GSB that is wholly focused not just on the intellectual learning and pursuits of the students, but who each student is as a human being.
Speaker AAnd shining a light on that and challenging us to ask, what's that going to translate into?
Speaker AAs a leader of an organization, will I make someone's day better for having interacted with me?
Speaker AOr worse?
Speaker AAnd I had so much of the nuts and bolts, if you will, in my background, meaning I was an accounting and finance double major in undergrad, so I had all those classes.
Speaker AThen I'd worked on the street for six years, so I had all the business quant you can imagine, which allowed me, when I got to business school, to focus on leadership and to really focus on who do I want to be as a leader.
Speaker AWhat are these theories around leadership?
Speaker AHow do I put them into practice as well as filling in other holes?
Speaker AAnd what I felt like were holes regarding marketing and sales, holes regarding operations management.
Speaker AI had the opportunity to do that.
Speaker AAnd some of the best, you know, just leadership leader.
Speaker AExcuse me, some of the best leadership professors within the, you know, the whole academia space are, are at the gsb.
Speaker AThey're at Stanford writing books like Pax the Power and, you know, I had the chance to study underneath them.
Speaker AAnd what I developed while I was at Stanford was my own personal motto, which I've had since then, which is to help people believe, to help people achieve far more than they ever believe.
Speaker AAnd that's what I want to be guided by each day.
Speaker AThe other thing that Stanford highlighted to me when I go back to I wanted to be a citizen of the world.
Speaker AI love the fact that, you know, nearly half my classmates were not from the US And I had the opportunity to be on the leadership team that organized our trip to Israel where we took business students from the gsb.
Speaker AWe tried to have the group be as balanced as possible between Christians, Muslims and Jewish students.
Speaker AAnd we traveled to Israel together and we studied business together and culture together and the impact of religion on business and culture together like that.
Speaker AThose were the types of perspectives that Stanford was giving me.
Speaker AIt also allowed me a lens that I knew, but was really smacked in the face by around how much I want to impact diversity and especially for women and especially for women of color in our higher institutions of learning and in leadership positions.
Speaker AI really appreciated Derek Bolton, head of admissions for the GSB as well as his team for being focused on ever increasing representation at the gsb.
Speaker AAnd I frankly think that my class that were, you know, six black women was the most they'd ever had and wow, it's the most they ever had.
Speaker AThere's, there is an opportunity to understand where we're falling down on the job of representation and how we encourage that more for.
Speaker AFor women, for those of color, for those, you know, who are coming from other countries.
Speaker AI just think there's such an opportunity to do that.
Speaker AAnd again, I am privileged that I get to do that inside of organizations.
Speaker BAnd so what's your advice for those people from underrepresented groups who aspire to be in that kind of Ivy League institution or at the C suite level, and they're on a mission to get there first.
Speaker ADo not be afraid of being the only.
Speaker AI talk to a number of women and a number of people of color, either through coaching or mentorship, and I hear quite a bit of, I don't know that I want to be the only one and I can understand that, or I don't know that I want to be one of six when I can go and be one of 150.
Speaker AYeah.
Speaker BBecause if you feel like isolating, you feel lonely, as if it's not already hard enough to be a senior executive or go to Stanford, now we're throwing in isolation and stuff like that.
Speaker AYeah, absolutely.
Speaker AAnd I would challenge each of those people to say, what are you being called to?
Speaker AAre you being called to a higher order that because you go to that institution and make meaningful, incremental change day after day, that the next class is not 6, it's 10, and that next class is not 10, it's 50, and on and on and on.
Speaker AWhat.
Speaker AWhat might be in it for you to give to others versus the worry that we might have for self and the risk.
Speaker ASometimes it's worth the risk because that.
Speaker AThat pays it forward, not necessarily to just ourselves.
Speaker AThe second piece, I would say, is the.
Speaker AThe importance of relationships that can be about networking, but also mentorship.
Speaker ACoaching and then advocacy are so very important.
Speaker ACarla Harris taught me this at Morgan Stanley, and she's written a couple of great books about it.
Speaker AThat every leader, and especially leaders who are from underrepresented groups, really need to find a mentor who's going to speak truth, to be in a network of individuals who are going to be uplifting and encouraging and to always know who in the room is going to pound the table for me when I'm not in the room.
Speaker AAnd the mistake not to make is assuming that person needs to look like you.
Speaker AI have had mentors and leaders and coaches who for the most part, haven't looked like me, but have pounded the table for me, who've supported me, who told me hard truths, who've helped to make me a better executive.
Speaker ABut focusing on Finding those three things in relationship is very important.
Speaker AAnd the last thing, the last thing that I will say is no amount of statistics and numbers should stop us from pursuing our dreams.
Speaker AIf I looked at the statistics of where I should have ended up, you know, I'm from Durham and Fayetteville in North Carolina.
Speaker AI was a teen who could have just decided to live on my own and sort of do whatever.
Speaker AI'm a woman of color.
Speaker AIf we applied the world statistics to what should have happened to me, what my life should have been, it would not have included Wash U, do Wall Street, Stanford, all these opportunities I've been afforded and I have learned to say to myself, the statistics don't apply to me and if I want it, I go after it.
Speaker AAnd if the statistics are supposed to apply to all of us, it's my job to help change.
Speaker AIf there's a playing field, don't wait for somebody to tell you if you're on the playing field or not.
Speaker AStep on it.
Speaker AStep on the playing field and then you're on it.
Speaker AThose statistics don't apply to stop anyone from doing what they desire to do in life.
Speaker AGo for it.
Speaker AAnd if you fail, go for the next thing.
Speaker BWell, well, that's enough to.
Speaker BI mean, we could probably stop the interview right there.
Speaker BWe're not going to.
Speaker BBut that's a lot.
Speaker BThat's like a whole book right there.
Speaker BA lot.
Speaker BSo much good stuff in there.
Speaker BBut.
Speaker BSo my next question is, I mean you've Wall street, your Ivy League in it.
Speaker BI mean, you think in a lot of stuff, why fertility?
Speaker BWhy, why jump into this world that is not the world that you came from in terms of your focus.
Speaker AYeah.
Speaker ASo, you know, I'll start by the, the first point being almost why healthcare?
Speaker AWhen I was in business school and I was trying to, to focus my efforts on what types of companies do I want to be in.
Speaker AI narrowed it down to education, nutrition or healthcare.
Speaker AThey feel, and still do to this day that, you know, those are the three areas that are really hard to access and they're so important to the health of our society to be educated, to have access to food and good nutrition and to make sure we've got great health care.
Speaker AI am so fortunate to have ended up at Davito, which is I think one of the best healthcare leadership training grounds anyone could go into.
Speaker ASome of it's trial by fire, but it is the best training ground.
Speaker AAnd I went there after business school.
Speaker AI fell in love with healthcare.
Speaker AI'm like, I am on this healthcare track.
Speaker AAnd if I can bring to healthcare organizations operational excellence that allows clinicians to do what they do best so we have exceptional outcomes and well run businesses, that's what I want to add to companies.
Speaker AAnd I've had the pleasure of being in a number of different healthcare companies, mostly private equity backed.
Speaker AAnd when this opportunity came up for edrma, I was really intrigued because first, infertility is not something that we're talking about enough.
Speaker AAnd as much as society has moved from keeping infertility issues in the dark, they're still not as much in the light as they need to be.
Speaker AAnd I really saw an opportunity, especially as I dove into the statistics of, you know, nearly 20% of the population having issues and how much the science has advanced.
Speaker ALike, this is an industry that is so young and it's in that part of the growth curve where we can expand access tremendously.
Speaker AThe second piece, they started reflecting on my own life experiences and my family.
Speaker AMy mother had all four of her children with one ovary.
Speaker AShe had a couple of sisters who couldn't have kids.
Speaker AOne of my sisters doesn't have kids.
Speaker AThe other, her two are hard fought for and I just have one.
Speaker AAnd he said no one ever talked to us, not one of us about fertility treatments.
Speaker AQuestion our family history, recommended that we go see a reproductive endocrinologist.
Speaker AI'm like, why?
Speaker AWhy was this never a conversation?
Speaker AFelt like something that I want to start tackling on a larger level.
Speaker AWhy?
Speaker AWhy is this not a prevailing conversation?
Speaker AAnd then third, just from the business nerd in me, I've not been in a space yet that's this early in what I call truly the growth curve of the industry.
Speaker AThe science is still really young.
Speaker AWe're talking first, you know, IVF baby in the 70s.
Speaker ASperm banks weren't really a thing until the 90s.
Speaker ALike, this is a very young industry.
Speaker AThe founders from back in the day are still around now.
Speaker ASo we've got so much that we can do and I want to have a hand in evrma shaping the conversation in North America and globally.
Speaker AI think there's a lot of operational excellence that we can bring so that teammates are happier in their work and that technology is utilized appropriately and that we take a big burden off of the clinicians, meaning the doctors, the nurses, the caregivers.
Speaker ABecause for so long in building this space, they've been doing it all.
Speaker AAnd I believe that dyad partnerships work the best.
Speaker AAnd I saw this opportunity to really introduce that at evrma.
Speaker ASo all these things were super attractive to me.
Speaker AAnd Then lastly, the, the, the real big like icing and cherry on top says global in nature.
Speaker AAnd I said before, if I, I want to be a citizen of the world and I get an opportunity with EVRMA Global to travel and see how this is done elsewhere.
Speaker ALast week I was in Rome with an amazing physician who spent a ton of time with, with me and really taught me through how things are done in Italy and what we can learn.
Speaker ASpent time in Spain.
Speaker AWe, you know, we just have an opportunity here to bring the best demonstrated practices from around the world to this industry.
Speaker AAnd that's, that's rare.
Speaker BIt is and it's interesting.
Speaker BI suspect the conversation around fertility in Europe or infertility is very different than what you would find in North America versus Latin America because there's cultural norms, there's the religious side of this thing, there's all kinds of misunderstandings and people are coming at it from different educational levels.
Speaker BWhat do you think the future of this is going to look like, say 20 years from now when you're, you know, completely like the Global CMO or Global, Global CEO or whatever?
Speaker BLike what, what, what does the future look like?
Speaker AWell, I hope I'm retired, but they're.
Speaker BNot going to let you retire.
Speaker BNo way.
Speaker AThe, the, the, the future I think is first, I, I think we will have been successful if the infertility conversation is very normalized.
Speaker AAnd when I say very normalized, I mean if I am chatting with someone around an ache or pain like Lynn, you're about to be half a century years old, it's time to go see a doctor about your hip pain.
Speaker AThat conversation just happens organically because we've normalized the fact that there are infertility issues and there are solutions for them and that is great for families.
Speaker AI also believe that technology in this space will have rapidly advanced.
Speaker AAnd when I talk about technology, the lab is really sacred for us.
Speaker AThis is where we're, we're storing eggs, we're storing sperm, we're creating embryos.
Speaker ALike the, the lab is a special place.
Speaker AAnd although there's a lot of technology now that didn't exist just 10 years ago, I'm excited to see what's coming out of a number of startups like Auto IVA that's going on right now to really advance our space and create accessibility because right now IVF is still very expensive and it's not accessible to everyone who needs it.
Speaker ASo making those types of changes and leaning into technology is going to advance this space, I think change the cost.
Speaker BStructure to make it more change in.
Speaker ACost, structure and accessibility.
Speaker AAbsolutely.
Speaker BSo going just one little step, you had mentioned a dyad model that you created.
Speaker BWhat exactly is that and what's the change that you've noticed since you implemented it?
Speaker AAnd so I truly learned the dyad model best when I had an opportunity to work at Chinmed in primary care.
Speaker AAnd this is taking from a leadership perspective at the top of the organization and then filtering it down through the organization.
Speaker AA clinical leader attached to a business leader.
Speaker ASo when I think about my organization, I am the CEO, but I have an amazing Chief Medical Officer and Dr.
Speaker AThomas Molinaro and I are glued together.
Speaker AAnd when we think about decision making, when we think about strategy and what's best for the organization, our goal is to say never a compromise in care, always the best in quality and outcomes, while at the same time operational efficiency and excellence and workflow in what we do because patients and teammates deserve all of that.
Speaker AHowever, having that in one person is really hard.
Speaker AAnd what I have found is that getting the right dyad partnerships together allows me to do what I do best, Dr.
Speaker AMolinaro to do what he does best and together for us to lead the organization cohesively so that our teammates are also looking 360° at problems and considering all pieces of what we do.
Speaker ASo now in each of our region, so we divide, you know, the countries up into regions, each region has a dyad partnership and then each practice has a dyad partnership.
Speaker BYeah.
Speaker ASo we're ensuring great quality, great efficiency, gives balance.
Speaker BYou don't want the whole organization just around from a business perspective because things would start to slip.
Speaker BBut then if you go towards all the medical side, then the profitability may, may erode and you can't grow like you want to grow.
Speaker BSo it's nice to have instead of saying you need to go to training doctor to business school or business person, God forbid you got to go to medical school.
Speaker BWhy not, why not bring a pro together, get them to work together.
Speaker BWell, man, this has been so cool.
Speaker BFinal question is talking back to yourself, that 15 year old, what's the bit of advice that you would give her or what you would tell her to try?
Speaker AWow, that is, that is a great question.
Speaker AI think I would tell her two things.
Speaker AOne, that courage is a trait to be cultivated and leaned into.
Speaker ASo continue to do that even when it's scary.
Speaker AAnd the second thing would be it's never as bad or as hard or as anxiety ridden as you're making it.
Speaker AIt will be.
Speaker AOkay.
Speaker BThanks for coming on the show today.
Speaker BLynn.
Speaker BIt was fun.
Speaker AThank you Ben.
Speaker AThis is such a pleasure.
Speaker AI really enjoyed talking to you.
Speaker BWant to boost your productivity and decision making?
Speaker BGet vital insights for each episode delivered direct directly to your inbox.
Speaker BA great resource whether you've listened to the episode or not.
Speaker BGo to benfanning.com insight.