Daniel Murray: Welcome to a new special series called The Bathroom Break. That extra 10 minutes you either have to listen to marketing tips or use the bathroom or both, but I don't recommend both, but that's your choice.

Jay Schwedelson: This collab's gonna be super fun. We have Daniel Murray from The Marketing Millennials and me, Jay Schwedelson from the Do This Not That podcast and subjectline.com. Each episode in the series, we are gonna go over quick tips about different marketing topics, and if you wanna be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

Daniel Murray: We are back with another bathroom break. I'm here with the Jay Schwedelson. Um, and I was taking him on camera today, and I, I was, like, looking at his background, and I'm like, "It looks pretty similar, but is your camera messed up?" Because it's like this wide angle. Like-

Jay Schwedelson: No, I moved offices. I'm in a new office.

Daniel Murray: I realized that after you told me that, but I was just like-

Jay Schwedelson: We were gonna

Daniel Murray: not talk about this topic- ... because some of them are saying

Jay Schwedelson: things about- But now I wanna talk about it 'cause I don't care. So I'm in this- we moved offices. I'm in this new office building. There's, like, a bunch of different companies in this building, and there's a, a bathroom on each floor, and so I can't believe I'm gonna say this. I've been going to another floor to use the bathroom because I don't wanna, like, run into people I work with and stuff and, you know, 'cause we're all on this one floor, my company. So I've been going to another floor to use the bathroom. Am I the biggest loser of all time?

Daniel Murray: No, you have, like, bathroom anxiety. It's okay. . It's okay. Um, I could... Like, I used to do that at, like, school sometimes too. Yeah Like, go, like, the furthest bathroom away- Yeah ... from anybody, um, or find, like, that's, the, that bathroom. I kn- I know some people who won't even go bathroom at home. Like, they'll hold it for-

Jay Schwedelson: Well, how do you do that? I do it at conferences. I look for the furthest, like, you know, if you're, like, somewhere in the exhibit hall, whatever, I go so far away because I'm like, "It's just too

Daniel Murray: weird." That's the worst feeling. Like, you come out of the bathroom and, like, someone knows you- Yeah ... and you just feel- Yeah, yeah. Or you're... Yeah, it's the worst.

Jay Schwedelson: Nah. First of all, I can... Well, it is the bathroom break. We can talk about that. Everyone's listening like, "I can't believe they just talked about that." Oh, well, here we are. But now we're gonna get into the important stuff. We're gonna talk about AI. Uh, we got some tips and tactics and things that we are both doing that, uh, maybe you haven't heard of, maybe you haven't tried before. I got one up my sleeve, but Daniel, you wanna h- hit it out first?

Daniel Murray: Yeah. Something I've been doing lately, and it's been helping me a lot, is I've been writing w- for my ads or email copy or, um, anything I'm doing, I always take the top, let's say, 10 people in the industry or the 10 people ever to do it and ask it to review based on their principles to see how I can make that thing better. So for example, if I'm gonna do copywriting, I might add, like, Sugarman and Ogilvy and, um, Halbert and famous copywriters and ask them, okay, how would they make the hook better? Give them a response. How would they make this part better? And I would help them diagnose. And I won't use it as table stakes, but I will use it as a way to refine my thing. Like, 'cause sometimes they'll come... Each platform comes up with a different word or a different way of saying this or a different opening or something that makes it a little bit better. So I, I've been trying to t- use it as a thought partner, but use it with, like, the smartest people in the room judging what I'm doing.

Jay Schwedelson: So, uh, the reason I love that is, you know what people have to realize about AI, it's synthesizing all of the information on the planet. So if you say, "Okay, I, I have this business idea and I want Steve Jobs to analyze it, and Mark Zuckerberg and, and Jeff Bezos," and so on and so forth, they're taking every speech, every article, everyth- every quote, everything they've published, every, you know, investor call they've been on. They're synthesizing that data, and they're able, like w- if you use it the way Daniel said, you're able to actually get their input on that specific thing. It's an underutilized, uh, way to use AI, so that's really smart. Do you do that also, like, if you're cooking? Like, what would Julia Child say about this chicken recipe?

Daniel Murray: Uh, I mean, I don't cook, so that, that, that, that debunks that. But I, I would do it at, like... I would l- like, if I'm playing tennis or something, I would, like, say like, uh, like, "What are the- would these stick tennis coaches say about this part of the workout or that part of the workout or recovery or this or that?" I just... 'Cause it, like you said, it pulls from the internet, um, and it pulls from things like Ogilvy and all these people have written so many books about, like, their process- Yeah ... their formula. Um, it's on the internet. People have written, written articles about it. So it's not like secret. And the, the key to this is, is using your own thoughts-

Jay Schwedelson: Sure

Daniel Murray: first. Because- Yeah ... like, if you're using just their thoughts, it's gonna end up being their thoughts. Or if you say like, "I wanna write this about this." But it's the... he's like, "You write it f- first, and then it helps refine it, and then you write another part, and then refine it and keep refining it till you think it's like a finished product." So that, that's the key. Um, a lot of people just use it as their first draft. I, I think you need to work at it yourself a little bit, massage it yourself, and then put it out there.

Jay Schwedelson: Yeah, I love that. I'll tell you the AI thing that I've been doing with a lot of my clients that's really, really cool and working well, which is simple to do Um, so whatever product or service you're selling, it doesn't matter, business, consumer, whatever, you, you're gonna go to all the five major LLMs, meaning you're gonna go to ChatGPT and Claude and Gemini and Copilot and Grok, all the free versions of all these tools. You're gonna go on each tool, and you're gonna ask it the same thing. You're gonna say, "Hey, I'm selling this product or service, and, you know, these are the type of people out there that are buying it, that are interested in whatever. Can you give me the top fifty questions that anybody that's interested in this product or service or category comes to the platform and asks you?" Okay? And then you're gonna take the output. So you're gonna get fifty questions that it gives you on ChatGPT, on Claude, on Gemini, on Grok, on Copilot. You're gonna take the, the, the answer it gives you on each one. You're gonna take them all, and you're gonna dump them all into, let's say, ChatGPT. You say, "ChatGPT, of these questions, which ones are overlapping on all five platforms?" And what you're gonna find is there's gonna be four or five questions that are, are showing up on every platform that people are asking about your product or service. Those then should be turned into the lead content on your website, your blog titles, your podcast titles, your offer titles, your webinar titles, your consumer product or sale titles, everything, 'cause that is the pain point that you are solving for, 'cause that is the most common pain point that everybody's out there asking for. It's the easiest hack to figure out what it is your go-to-market should be, and it takes, like, two minutes.

Daniel Murray: I like that because, not only because it's, like, a ha- but also that if it, if it's saying it on all LLMs and you're cross-referencing, you have the ability to possibly show up in multiple LLMs, not just one LLM, 'cause if you just took it from ChatGPT, you might only show up in ChatGPT's LLMs if you're trying to get those, like, articles shown. I might add a little flavor to it and, like, I like to always add, like, do some extra research on, like, Reddit and, like, the social platforms of what questions people are asking, common questions about my industry on there, because I feel like a lot of people go to Reddit and Quora and ask s- some questions and review sites to go ask the question. So I like to add that into, like, G2 or whatever you, you find and see what common pain points are there and then pull them in as well, because I think those are also places where people are asking or, like, expressing pain and those sites. So I would add that just to make it a little better, but I think it's, I, I think that's such a smart idea to have it on, like, five different platforms and cross-reference.

Jay Schwedelson: So let me go back to the original topic since I'm, uh, since I'm, uh, discussing. When I go to a hotel, me and wife go to a hotel, you have your bathroom in your room uh, which my wife takes over. I say a solid 70% of the time I will go and use the bathroom in the lobby. Is that weird? Am I a total weirdo for using the lobby bathroom instead of the one in my room?

Daniel Murray: Are you the person that, like, goes downstairs at home too, or, like, goes to a different room at home too?

Jay Schwedelson: Um, yes. Ah, yes.

Daniel Murray: Um, I think depends. I think, uh, the answer is repeated. Well,

Jay Schwedelson: I mean, I know it depends on the activity that's taking place, obviously. Uh,

Daniel Murray: but, no, I know somebody who s- like, for, like, five years they lived in the same apartment together, and they would go to a different apartment building next door to go so the partner never knew that they do that, do that, and then come back to their ap- place.

Jay Schwedelson: Wow, that is, that's actually weird. Five years. That's, that's actually really weird. That made me feel better about myself.

Daniel Murray: I think people has a... I mean, the bathroom anxiety is, is a real thing. I think, like, some people get traumatized from, like, childhood from that.

Jay Schwedelson: I'm not, by the way, talking about, like, going and brushing my teeth in the same bathroom. I, you know, I wanna clarify.

Daniel Murray: I'm not- No, I, we, we all know you're not talking about brushing your

Jay Schwedelson: teeth in the same bathroom. Just wanted to clarify. Like,

Daniel Murray: it'd be... That your toothbrush is downstairs or-

Jay Schwedelson: Yeah, yeah, yeah. It's in the lobby. I left my toothbrush in the lobby of the-

Daniel Murray: Yeah. I left my toothbrush. I'm just gonna... I'll be back in 15 minutes.

Jay Schwedelson: Yeah, yeah, yeah. I go there in my robe. Wow.

Daniel Murray: Uh, well, you've, you've had that mistake where you didn't bring any robe. Yeah.

Jay Schwedelson: Yes, I've been caught off guard outside of my room. But another episode where we've really made sure we solve many of the world's problems here. Uh, we're really just doing such important work. Listen, everybody, leave a review, or maybe don't. I don't know. I'm scared if anybody leaves a review. Leave us a comment on

Daniel Murray: Spotify. Let us know what you think, and, uh, we'll check out the next one.

Jay Schwedelson: Daniel, come on, man. I gotta get back to work. Get out of there. All right. While he's still in there, this is Jay. Check out my podcast, Do This Not That for Marketers. Each week we share really quick tips on stuff that can improve your marketing, and I hope you give it a try. Oh, here's Daniel. He's finally out.

Daniel Murray: Back from my bathroom break. This is Daniel. Go follow the Marketing Millennials podcast, but also tune into this series. It's once a week, the Bathroom Break. We talk about marketing tips that we just spew out, and it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a, a shout on LinkedIn and tell us what you wanna hear.

Jay Schwedelson: Peace out. Later.