Hey everyone, John here with Solutions 8 and today we're going to be covering an issue that no one really knows about unless you're a good marketer. And this is actually the offline importation of the conversion actions that happened post lead generation. And when you want to upload them back into Google ads, I bet you didn't know this, but W Braid and G Braid that is becoming more popular, which is the users that are coming from iOS devices. Those are actually not able to be imported with the standard GCLID parameter. Now, what this means is let's say you have a lead generation campaign and you want to upload those offline conversions back into Google ads. And an example of this be lead came in, you sold that lead, let's say a 10, 000 item. And you want to put that back into Google so that you can see which lead inside of your ad groups, keywords, ads, campaigns, whatever may be generated that lead. Typically, this is an. Advanced strategy that a good marketer is used to identify where is the lead coming from that is actually also closing. So that negative keywords can be added. Bit adjustments can be made. Ad copy can be updated. Campaigns can have more or less ad spend all of the ways that you want to optimize for those offline conversions. When you upload those back into Google, unless you have a GCLID, you can't do it anymore. And we found this issue here, There's actually now the marketing source is becoming W Braid more often. So there's G Braid and W Braid. And fortunately, what this is actually doing is telling you that these people are coming from iOS devices. And if you have, let's say, a hundred leads, you might see that 20, 30, 40, 80, even sometimes 100 percent of them. If you're targeting a specific device like an Apple user, those can no longer be imported using the standard import feature. If you go into a Google ads account and you go in for two conversions, the conversions here, When you go into uploads and you want to upload those conversion actions, You're going to view the template conversions from clicks. You're only seeing three. So conversions from clicks, conversions from clicks, external attribution to list of using MCC account for your, for your attribution and conversions from calls. When you look at the Google sheet here, for example, you're going to see Google click ID G clade. This is now the way that you have to have your uploads formatted. Well, what happens when you have W braid? You can't stick the W braid. Inside of here, it's simply going to say this GCLID has been altered or is invalid. So if you're uploading a hundred, you may only have 50 that actually may be imported. So WBraid cannot be used in this method. I have actually been scouring the internet for the last eight to 10 hours. Google forms forums Google like questions, Reddit. I cannot find anything about this. So that's why I'm sharing this with you today. So the way to actually upload a G braid or a W braid user is you have to have. You have to have their email and you have to have their phone number. Those are two things that you have to capture before you can use this new method that apparently came out that no one knows about. So when you have a G Braid user, for example, you have to have a few things. You don't have to have the first name, last name. You have to have the create date. You can pull this right out of your CRM tool or sheets or wherever you're storing your leads. You have to have a phone number and you have to have their email. So if you don't have their phone number. That's one of the required fields. And when you see the marketing source here, you don't even need to have the marketing source anymore. So like the GCLID where you have to upload the GCLID in this field here, that is something that you have to have. Typically, all you had to have was the GCLID. You didn't even have their phone number. Didn't need to have their email address. Upload the GCLID, the conversion name. Let's say you're using a secondary conversion action. That's using the import from clicks conversion action feature. Then you have to have the time that it happened. It's simply just have to happen sometime after the click took place and then optional convergent value, convergent currency. It defaults to one in USD if you don't need it. So sometimes you don't want to have a convergent value to these people. Sometimes you really do. You want to say, Hey, I made a 10, 000 sale. I want to put that in the conversion value so that my value based bidding strategies for lead generation campaigns are actually taking that value and. Applying it towards either a maximized conversion value or a TROAS goal. now that G Braid and W Braid are becoming more and more prevalent, it seems that only about the last month or so, a lot, a lot of our leads are coming in with those parameters. That's actually what we've been seeing more and more about that I now can no longer upload until I discovered. This. So inside of the back end of your account, inside of the upload feature in the convergence, you see how it's not there anymore. We do not have fourth option in these three options here. We have to do is go into settings and in the settings, you have to use this new feature here called enhanced conversions for leads. When you click on that, you have to turn on enhanced conversions for leads. And then since say, select an option as to which you'd like to use, there's two options available. Google tag. Google tag manager. If you're not sure with which method to use of how your conversion tracking has been installed on your site or your tag has been installed on your site, you can actually ask Google of which method should you use. Now I'm going to grab our website here. grab our website address. I'm going to go back over to here and I am going to check the URL. and it says Google tag managers correctly installed on your website and can be used to detect user provided data. Excellent. So we're going to continue with Google tag manager. So we have to configure tag and tag manager. Collect the user provided data. This is actually where you're going to need to actually install. The enhanced conversions tracking. So you have to do this through tag manager. They do give you instructions here on how to implement this. And once you've implemented it correctly, there's parameters that you're going to have to capture. You can then go ahead and click save. Now, once you have enhanced conversions for leads turn on, this is the part that gets a little bit wonky. Sometimes it takes about Two to three hours to actually show up, but I'm going to try here live with you all and see if this works. Going back into the uploads area. and using the templates here. We now have a fourth option. This fourth option is conversions from clicks, enhanced conversions for leads. Now what we see is the ability, and let me just make sure I can move this out of the way. I'm not sure it shows on a different screen. So sometimes loom gets a little bit messed up. Hopefully you all can see this. My apologies, but now you see a fourth option conversions from clicks, enhanced conversions for leads. When you look at this Google sheet, the cool thing about this now is when you look at the, make a copy for the spreadsheet template, use this template here. Make a copy of it, and now it gives you a new template that you can use for offline conversion uploads. What you've seen here is that you need an email, and you need a phone number. Now I have one already set up here, and this is the one that I've actually done already. And what you have to have is a hash generator. You can use any tool you want, but it has to be SHA 256. You have to use that hashing method of SHA 256. Whatever method you use, there's tools. Sometimes your CRM tool has it built in, Zapier has it built in, whatever tool that you use, but you need to hash both the email and the phone number before you can send it into Google's upload. So for example, I'm just going to take, you know, email. I'll use my email here. iPhone number in case you all want to text me in the middle of the night. Weird things. Go ahead. Actually do this here. It doesn't need the dashes. that's my email, my phone number. My conversion name is actually a secondary conversion action called quality lead. When I upload them back into Google, I want to see where the leads came from versus where the quality leads came from. So I can overlay both those identically. And see, okay, if I generate a hundred leads, how many are quality off of that ad and that campaign, that ad group with that keyword, for example, and the higher quality leads coming from your lead flow is going to understand where you're going to make those optimizations. Is it positioned too low? Am I using the wrong bidding strategy? Do I need to get more aggressive? Whatever the optimization may need to be. This is a way for you to identify that. But because it's iOS, the iOS now is going to come with G Brain, W Brain. So use this method in order to then implement it. So now what do you have to do is take the email. I'm going to use this hashing tool here. To change this over to the SHA 256, then generate this hex code here is going to be your hashed email. Replace that there. The phone number, you're going to have to do the same thing. SHA 256, generate the phone number, hashed email here, grab that, paste that here. And now I can take this one here and upload this into the Google Ads account. The way that you do that is to go back into the Google Ads. Area here, select a source, Google sheets, link an existing sheet. But first, what do you have to do is share your sheet with the G service account. copy this account here, then go into the answer version here. Share it with that. I've already done that, but I'm just going to share with you how to do that. You have to share with that account, make an editor, don't notify them. It's Google share that here. And then go back into Google link, that existing sheet here. I'm just going to use, is it going to have enhanced conversions for leads? So select this one. It's not going to work because obviously it's a test. I didn't click my own ad and generate myself, but what happens is you're going to see this applying and it's going to go from a different kind of GCLID one to now enhanced conversions for lead scheduled upload. So this is a way for you to actually take in. Leads that are coming into CRM tool, upload them to the sheet, hash them, and then upload them back into Google ads. If they're coming from the new G braid and W braid parameters, no longer using G clips for Apple users, unfortunately. And a lot of people are saying, yes, well, it's actually from the people that are not signed into Google or W braid and G braid, or they're using an iOS device. They're not using, they're not using a like Chrome browser. There's a lot of people out there that are kind of giving false information, in my opinion, about when a G Braid actually shows up. And to share with you a kind of a test that I was running earlier here on my phone as a mobile device using an iOS an iOS device. So I have an Apple phone here. an iPhone. I'm using Google Chrome. I'm signed in to Google and actually up here at the top. I'm not sure if this is going to show up. Let me just see if it does. You'll see G Braid there. That G braid is actually now the parameter. If I fill out a form on my own website, I would actually not get a G clit anymore. Apple is really, really heavy coming into G braid and W braid. Now you see, there's an error here. When you click on the error. It says the click for this conversion cannot be found. It's maybe because the conversion did not come from Google ads campaign. Correct. It didn't. If you try to upload a GCLID in that form, it'll just say the GCLID has been altered or is invalid. It will just deny it off the bat. This is now accepting a G Braid and W Braid user and saying, okay, did I find that? Now here's some, good and bads. Number one, you have to capture email, have to capture phone number. It doesn't need to be at the time of lead generation, but what this means is that sometime before you upload it back into Google, you have to have captured the email, the phone number, great. Someone buy something from you for 10, 000. You should have their phone number and their email. That is something that you're going to use in that sheet. Number two, you don't necessarily have to capture the G Braid and the W Braid. There actually isn't a feature to capture G Braid, W Braid. Typically, like how you would capture G, G clade, where you have to have a hidden field in a form or have to have a referring URL. You don't need it, but G braid and W break cannot be uploaded to G clade. It has to be uploaded through this method of matching the email address. The last and final thing is you're going to with capturing the email, it's going to be sort of susceptible to how Google's email match types are. So if you're looking at like a typical match rate of like 60 and 70%, it kind of falls into that as well. Meaning that if you upload a hundred G Braid and W Braid users that are conversion actions into Google and Google says, Hey, we matched 70 of those. You're only really going to see 70 percent of your total list of G BRAIN W BRAIN that he uploaded. What does that mean? Well, it doesn't tell you really inside of anything anywhere else. But this area here, if it was masked or not, it doesn't mean that it didn't come from Google ads. Google just can't match it. Kind of like a customer upload list. Google may not just be able to even identify it. So because it's not found doesn't mean didn't come from there. It's just susceptible now to the sometimes. 60, 70, 80, 90 percent match rates. That Google has with the users. this is the same method that Google uses for enhanced conversions. When you have enhanced conversions turned on and you have someone come through with a form field, it goes through and has converged and say, do we see also the information that you saw when Google says, yep, we tracked that person to good job, here's your lead. It's the same. Engine that Google is using to upload these in hand conversion for leads. When you upload those leads, it says, yep, we see that too. But now you can manually upload after the fact that a person went through and filled out a form and maybe you sold them or whatever it is. why is this important? Well, one thing is because G Braid W Braid is coming out more and more and more. This is the method you're going to have to use. If you want to upload those back into Google ads. If they don't have a GCLID, you're dead in the water from the old method. Number two, performance max for lead generation sucks. It gets so much spam and so much junk traffic and bots and click farms that you really can't push through the noise. However, if you're using this method, along with the GCLID method, you can only track the conversions that you upload. And now you can upload GCLID, WBRADE and GBRADE, which WBRADE, GBRADE might be 60 percent of your offline conversions now because Apple seems to be switching over to it almost. Unanimously. And how many Apple users are there? There's a lot, not only in the mobile phone, but also on their desktop of their, of their, well, I guess their, their Mac PC. So when we see this more and more and more coming out and you want to upload those back into it, unless you're using a Google API from like Salesforce or call track and metrics or HubSpot, and you want to upload the manually, this is the method that you have to use. Now, you just didn't know it was there because maybe you didn't see. How to set up the enhanced conversions in the backend of your settings of your conversions. So if you're going to be using performance max, only count the quality leads. And now performance max is not just going to simply change this muzzle to the cliff arms, because that's where conversions are coming from. You can actually upload all of the quality conversions. And now it's shifts over there and says, aha, those are the people now that I have to go after and get rid of the spam and get rid of, well, not get rid of. Heavily, heavily, heavily reduce the spam and the bots and the, you know, the click farms that are plaguing your lead generation performance max campaign. That's it. I hope this tip works well for you. I hope that you can kind of follow along. And now if there's anybody out there that didn't know, this was an issue. Maybe look into the back end of your conversion offline importations and say, aha, that's why this GCLID is altered or invalid. Maybe you couldn't figure it out. Might be a G Braid or W Braid that you're capturing as a GCLID. And like, comment, share, subscribe, tell your grandmother. And this is John Maran with Solutions A10. I appreciate everyone. Thank you so much. Bye.