[00:00:00] Sometimes all it takes to create momentum is one simple step. Welcome back to selling your expertise. Ha ha. On Monday, I told you about my client, the business coach, who wanted to launch her spotlight series, but was stuck over complicating her intake form. Dun dun. Instead of the 1,572 questions, no 15 questions.

We cut it down to just a handful. We tried for four. We got to five, but here's what happened next. We got the first form live. Just the first version, not the forever version. She's not Moses. She did not stamp it in stone. It is digital. She was able to edit it. I must say that to my clients at least once a week.

So if you're laughing. There you go. We got the first form live. We drafted one simple email. Believe me, she wanted to have it. We went through so many iterations. She wanted to have it in so many different ways. And I get it. I get it, I get it. But every single edit caused [00:01:00] more backup and more backup. So a lot of my coaching with her was honestly around her mindset about why she was trying to make this in such a way that she couldn't just send out the first email.

So that first draft, the one that we actually ended up sending was literally only. Seven sentences. and of course the last sentence is always, uh, say it with me now, question. If you don't ask a question, people can't respond. So think about that when you're posting or when you're writing truly any correspondence, public or otherwise.

Always make the last sentence a question, if you'll notice, if you ever interact with Chad GPT, which if you know me. I'm down with Chad, GBT. Okay. A little NWA there for my folks who know what I'm talking about. Um, I'll tell you, I'll tell you. There's just nothing like it. So all that to say, all right, we got the first form live.

She sent it out. No giant [00:02:00] project built, no big automation, no perfect funnel. Just one form, one email. One first step. And you know what? She got responses. People filled it out. She got real data back. She did some interviews. She did some thank you calls, and she signed two. New clients that she did not have any idea where they were gonna come from.

She did not have a big production. No, no big launch. She got two new clients within that 30 days. But here's the most important thing. She got momentum. And that's the win I want you to hold onto this week. It is not about building the whole thing before you start. It's about getting your idea in front of real humans as quickly as possible.

That's how you learn, that's how you refine and that's how you [00:03:00] sell. So lemme turn this back to you. Where are you overcomplicating things? Where could you take action today with a phase one version instead of waiting for the perfect version? Because honestly, no matter how much experience I gain, every single time I work with a client and I go through their process with them.

It's never gonna be perfect. I always, something I say a lot is eyebrows, right? If you've ever, if you've ever plucked your own eyebrows and did a little bit too much plucking, you know what I'm talking about. So let it be, let 'em grow, let 'em grow, and let it be, let it be what it is. Okay? That. Is That is so hard for some people.

It is. It was very hard for me. So having said that, here's the secret. Clients don't buy perfect. They buy connection, clarity, and your own confidence in what you are doing. And you can give them that without a [00:04:00] 27 step in take form. So, all right, I'll see you Monday if you're not already on my email list, come on.

What's up with that? Take the free mini course, answer my emails. I'm always in there talking and come into my community. It's freaking awesome in there. And honestly, I'm excited about helping you shift the entire selling dynamic when it comes to you selling your expertise.