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Unknown
Welcome back to the Making Creative Marketing show. And today we're diving into
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how do you audit your own content for improvement?
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Unknown
Now, with that initial
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statement there, you're probably thinking like, this is definitely going to be performance based. And in the beginning,
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whenever we talk to clients, oddly, performance is already something that they know. They already feel pretty in touch with it.
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Unknown
They look at it every single day, multiple times a day. They know the performance isn't great. So how are we auditing this content?
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Unknown
So we're going to dive a little bit deeper into like actually breaking down some of the tactical parts of content, some of like actually the heart of the content. Like how was it authentic? Is it original?
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Unknown
How does it relate to the core of who you are and who your business is and what it represents?
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And how do you extract that into every single piece of content?
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Unknown
So that's what we're really going to be doing in this audit today of how would I walk through auditing my own piece of content or all of my content across multiple channels and platforms.
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Unknown
Okay. So
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Unknown
looking at this, right, if you sit down and you're like plugging in to your to your most insightful self, right? Like you're really looking inward and not outward, not how it performed, but more or less at the piece of content. And how do you feel about it, right? This is not necessarily a touchy feely episode, but it does resonate with like the core.
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Unknown
So one of the one of the things that I love
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Unknown
about what I do with the bakery company is
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I love working with business owners, somebody who is close to the founder, somebody
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who is it's the fountain of youth for the business. They have the most inspiration, they have the most knowledge, they have the most drive. They are the heart and cornerstone of the business.
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And so therefore, all of the content that I produce
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around the business needs to come from them in some way, shape or form. And what I mean by that is how well
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are they able to translate that message from like what is inside them, inside their mind, inside their heart and feelings
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to other people?
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Unknown
Okay. So it doesn't necessarily matter if we're looking at this from a social standpoint as a leader standpoint.
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It is how well are you able to communicate your message and how true is that message? How how precise is it? Right. Like how how close to the sun does this content fly? All right.
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So as we're sitting here and we're looking at this
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or, you know, your content, you want to start thinking like, all right,
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first things off, you go back and review your content.
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Unknown
What is that cringe feeling like if do you look back at your content? And if one of the things that you're exhibiting is this like cringe feeling, you're like, man, that is
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Unknown
not very good.
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Unknown
That's fine. I get that
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sometimes, even with our own content. So you're not alone. But if the cringe feeling is superficial. All right, so dig a little bit deeper into that, lean into the cringe and see what there is to unearth there.
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Unknown
And what do I mean by that? Is, are you not happy with the lighting? Are you not happy with the way that your hair looks or what you're wearing or the way that your face looks? It doesn't matter. I hear it all the time from being behind the camera for ten plus years. So
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Unknown
if it's superficial, we can kind of move on because that's something that we can kind of fix later that's not necessarily affecting the way that our core message is being received per se.
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So
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if it's superficial, we can kind of throw that out the window for right now.
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But what we're really looking to do
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is, is nail down like, does that piece of content really feel good? Like, is that is it true? How how true is it? Could I reword that? Because
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when we go through our content, when you're probably going to start unearthing is like,
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I do this, right?
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Maybe I use this this sort of key phrases. And those key phrases really aren't that true to my business, right?
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It's not exactly my elevator pitch. If I were to really hone that down
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Unknown
and we just use those because they're fillers, they're they're instinctual. They're just an automatic response because we've been delivering it so long and it's comfortable.
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And
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everything that you say, if it makes you cringe a little bit. Right.
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Unknown
Are you cringing because you're sharing a little bit more of your personality and insight and you're like me and that feels a little uncomfortable. That kind of cringe is good, to be honest. And so once you start tapping into like, okay, I'm sharing a little bit more of myself in that piece of content
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Unknown
and it doesn't feel great, but it just feels like I'm not sure if they're they're going to like the real me.
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They're not going to you're not really sure if they're going to resonate with your core message.
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And one thing I want to say is like, you can be a solopreneur, you could be a marketer, you could be
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a business owner with a small team, whatever it is like, this all should feel like you. So it doesn't matter if you're the face of the content or you have a small team and they're playing their own part in this content.
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Unknown
The analysis of this content should all feel the same. Okay. And as you introduce
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yourself in different ways, your team in different ways, it is all meant to be accepted, right? So like when you hire somebody,
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you hire them, you know, whatever the joke is of like the personality hire, right? Like all of these people in some way, shape or form resonate with some part of your business and so if you're having them,
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you know, play their part in the content production side, in appearing in pieces of content that are being shown on various platforms and channels within your business, just that is such a crucial point to be able to, to really know and
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share pieces of content to show them like, Hey, this is our core message. This is almost like a, a training manual for like, hey, like, this is how we talk about our business. This is how we feel about our business. This is some of the great things that we've done. So if you have a hard time doing this
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and you're, you know, the business owner,
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head of whatever marketing, it is your job to be able to hone this message and get it as dialed in as possible.
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Unknown
And so that's why like auditing this content, most people review the content right in the review, like I said, is almost purely based on performance. But auditing your content, auditing your content is what would I change? Should we change this?
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Unknown
And not from necessarily a tactic standpoint yet, but more of like,
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this is really giving the value to our core audience.
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Like, does this feel right? Does this feel like we did everything well
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in the core message? We're not talking about tactics, play all that stuff yet
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in sometimes it doesn't. And you need to spend time trying different things to find out what works.
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Unknown
And I'll give you an example. This podcast is actually a great example. So
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Unknown
I've done multiple podcasts before.
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Like I have run, you know, previously in a Different Life
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owner CrossFit gym ran a podcast for that, loved it, kind of did like this, like weird daily
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review of like my journal every day for a little while. That's, you know, neither here nor there. Anyway, I've done all of this and all of it at the time
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felt right.
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Unknown
Okay. Like it didn't feel like I was just like, trying to put this out there. And I wasn't sure how it felt like it felt right before I started. And I'm just one of those people like, it doesn't necessarily everything doesn't have to be figured out, but how I feel about it does need to be pretty solid.
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So for months I have been
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iterating what I want this podcast to sound like, to feel like to be format, you name it.
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Unknown
Okay.
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Unknown
And because it is, it's a significant investment of, of my time and resources.
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And so I didn't want to waste it, right? So I needed it to really feel right.
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Unknown
And I had been
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trying different iterations and I had been listening to a podcast, funny enough.
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Unknown
And in that podcast
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it said it was just a monologue podcast.
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I forget who it was,
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Unknown
but they were saying like, You know what, I, I just really hate the way podcasts have evolved.
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Unknown
I, you know, say your favorite host, right? Like the host is the person who brought you to that podcast.
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Unknown
The host is the person that you want to hear more from, but they keep interviewing these freakin people about their books, about their courses, about their websites, about their story, and you don't mind them, but like, what you really want is to hear more about the host and what they have to say, right?
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Like you want more time with them,
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but almost every episode is basically just an interview.
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Unknown
And I resonated with that so well. And I'm like, That's exactly it.
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Unknown
because I'm limited in time, unlimited in my ability to coordinate with other people right now in life, just where I'm at, being a dad and everything else. And so I was like, that's I love that.
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Unknown
Like, that is a super true point and that resonates really well with me and the type of messaging that I want to put out there. So
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Unknown
I was like, That's it. And then immediately the next day
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came up with the podcast name Cover Art and then recorded the first episode published, Done Right, and I'd been thinking about this for six months or more.
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Unknown
And so
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once it once it clicks and it takes off. And so
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just knowing and having like the previous experience of having a podcast, knowing what it is, knowing what it can do for your business and knowing what I wanted it to feel like, all of that was already figured out.
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Unknown
so there is no,
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you know, specific auditing of that, but like the feeling in the core message of what I wanted it to do, sound and feel like I
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was there.
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Unknown
So
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Unknown
as, as we get back to actually looking at your content,
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Unknown
let's talk about that. So
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Unknown
auditing your content has a lot to do with your audience, okay?
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Unknown
But it's like,
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Unknown
ah, you following
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Unknown
the tactics that are trying to lead you to a audience in that audience is really just reach an exposure. And so if that is your guiding light, okay, so like if you're just putting out pieces of content because you're like, I see, that's working well for them.
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Unknown
Talking head stuff does really well. As long as there's a microphone in front of them, it makes them seem professional. We should do more of that.
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Unknown
sure. I we've gotten caught up on that before. It still is effective and it can still be within.
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Unknown
Just because I named it doesn't mean that it doesn't fit within
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your content and the type of content that you should be producing, like making sure that that content is on brand and what that means to you.
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Unknown
As long as it checks those boxes like you're good to go. But essentially
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looking at how you're making your content and if every single piece is
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delivers, the core message includes a little bit of your personality into it and you know, then it can start following tactics. But if out of the gate you're really just creating content based off of trends and tactics to try and do well in a platform,
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Unknown
then then it becomes very easy to lose yourself and feel like you're untethered from the core of your your message and your business, and then can feel as though you're operating
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Unknown
like really like a ship in a storm, like you're just out there and
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you're like me and there's a lot of stuff going on out here and this isn't working. This isn't working. Nothing seems to be going really well.
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Unknown
And whenever
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I talk to business owners, that is typically
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it is. They've forgotten to relate everything back to the core of their business and who they are and how they interact with their clients, that they just lose self
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in the mask
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noise of social media and content creation.
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Unknown
And so what I kind of mentioned in that little tidbit is how they talk to their customers and clients.
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Unknown
So if
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you're like, okay, I've got it in my content, here are a couple of things. Like here's the phrases that I want to start using more often. Here are the keywords that actually
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describe my business and who we are and the services we offer better.
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How do I interject those into what I'm saying and what I'm doing
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and how I'm communicating it?
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Unknown
Because
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Unknown
I'm sorry.
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Unknown
As we
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go through
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and look at this content
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mirroring the conversations that you have with your client. Okay, so like
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you might be asking yourself, you're like, I have no clients, I have no customers yet, but I'm producing content.
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I've been there. I know the struggle.
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Unknown
Maybe you already are fortunate enough to have clients and customers
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Unknown
and you already know what these conversations look like, and maybe you're still
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fortunate enough to have some that you're like, Man, I wish I had more of these. You just have a couple clients and customers who are just like the best, right?
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Unknown
And you're like, Man, if I just had like a couple more of these, I'd be sat right there with you, right there with you. So
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picture that, picture these people individually. You've heard this before.
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Don't just make when you're speaking and you're creating a piece of content, make it for one person.
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Now, that one person, if that is not in your target audience, if that's not somebody that you're speaking to that you directly want to work with,
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Unknown
then your your message is already getting skewed, right?
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Unknown
Like it's already deviating
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from the core message of who you're trying to connect with.
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Unknown
And so amplifying it through social media and pushing it out in different forms of content is not is not going to do what you want it to do.
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Unknown
So sitting down, man, I don't know what is happening right now. I apologize.
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Unknown
We
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actually
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Unknown
I do know what's happening.
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Unknown
It's I have two children. The Cliff Notes version here is one's like three and a half. The other ones ten months old.
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Unknown
In the way that my schedule works is
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Unknown
I typically will record these podcasts somewhere between like the 4 a.m. and 6 a.m. hour. And some days the voice is just not there, folks. And so I apologize for this, but
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Unknown
needless to say, it is.
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Unknown
It's 5:28 a.m. and I can hear the kids are so
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slightly distracted, nevertheless, moving back to what I was talking about.
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Unknown
So if you are
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picturing your ideal client, okay, if you don't have any, you're looking at who is that person? And if you don't know who that person is, go find them. Whether it's on Instagram or whatever.
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Unknown
Go find somebody that you would love to be working with. Okay?
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Unknown
And then put yourself in the mindset of I am working with this client. What are my plans for them? What problems of my solving would I see that can be improved? How am I improving that
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Unknown
more like what software is in my using what? Like just start speaking
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right to that scenario in your head.
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Unknown
Have that conversation and start like once you start having that conversation and actually not just like thinking, but like, okay, like if, if you're really digging into their business,
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you're really providing the service to them,
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start really detailing it out like you don't actually have to like blueprint everything, like, it's like a project proposal, but like the more detailed you can get, the better content that you're going to be able to produce here.
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Unknown
And obviously the flipside of this is you already have these people
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start going. What conversations they'd started documenting mentally, like what conversations have you had with them? Like what are the struggles they're having, What are the things that you are working on with them?
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Unknown
Because these core clients, these core customers, man like this is like, this is it.
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Unknown
This is how this is your golden ticket to gold content. Like this is the evergreen content that you should be able to reuse over and over and over again and repurpose in different different styles. So
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Unknown
that is like the key exercise here. And then as I go through this
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Unknown
and you're like, okay, like
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Unknown
what questions should I be having actually pulled this?
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Unknown
So almost every single one of our podcasts is going to be a blog as well. And there's different variations. So like the blog is written really is like a precursor to the podcast to help me prep for this podcast, but it also shares like just like very specific detailed insights that, you know, don't necessarily fit to the audio form.
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Unknown
But in here, hear multiple questions that you can be asking yourself to like have that conversation.
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Unknown
What work do you do for them? Okay, like thoroughly describing it, how are their needs being met by this? Like what are what are you like doing? Like, not just like, what problems are you solving, but like, what are some of the things that they've desired that you're now doing for them?
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Unknown
How did you know what they needed? Right? Like, how did you go about auditing their deeds? Did they come to you? What feedback did they have after working with you? What struggles did they have to overcome? Did you have to overcome to find a solution that works well for your, you know, core audience? Like there's
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Unknown
there's so many questions that you could ask.
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Unknown
And we're actually working on a whole 5050 content prompt prompts to help you produce better content from your core message and stick around and actually, if you join in, go to our show notes, the newsletters in there, and as soon as that's done here, probably by the release of this episode, if you join that, you'll get those 50 core content prompts.
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Unknown
So
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Unknown
self plug there. Anyway,
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Unknown
So after you have this, this core talk with, you know, your imaginary client future client, your current client,
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Unknown
once you slip into that mindset and stream
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Unknown
that I've really think will unlock everything for you as far as auditing your content and core message. Like once you start having those core conversations, then it becomes
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Unknown
how do I change that iteration,
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Unknown
right?
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Unknown
Like, how do I communicate that core message better? Okay, so this is when you move to the next phase of your content and you're looking at your content, you're like, okay,
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Unknown
got one core message down. How do I communicate this better in communication? Depends on the platform. Is it in video? Is it going to graphic? Is it audio?
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Unknown
What is it? How do you communicate better?
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Unknown
And so if, for example, if we just took a real
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you have 90 seconds in that real to communicate your message,
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what does that entail? How would I communicate better in a real
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Unknown
totally depends on your approach.
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Unknown
And this is where experimenting and tactics
00:18:49:13 - 00:18:51:09
Unknown
and auditing come in handy.
00:18:51:09 - 00:18:52:18
Unknown
So your hook, right?
00:18:52:18 - 00:19:09:22
Unknown
Like it's relevant, there's keywords. Maybe, you know, the on screen text is there. It's moving. There's very short B-roll clips in the very beginning, while those key words and phrases as to why this should be relevant to the viewer
00:19:09:22 - 00:19:13:06
Unknown
are giving even more contextual information
00:19:13:06 - 00:19:14:05
Unknown
along the way.
00:19:14:05 - 00:19:18:01
Unknown
And so that is like that's a lot of effort to put into a hook.
00:19:18:01 - 00:19:23:10
Unknown
And then from then on, it's just honing the message throughout the entire video.
00:19:23:10 - 00:19:33:15
Unknown
Does it need to have a screengrab? Does it need to have an arrow that is directly, you know, pointing them to the most important topic? Are you highlighting a keyword like
00:19:33:15 - 00:19:35:20
Unknown
a lot of this gets lost
00:19:35:20 - 00:19:36:14
Unknown
in
00:19:36:14 - 00:19:38:18
Unknown
volume? Okay, so like
00:19:38:18 - 00:19:40:10
Unknown
your core message
00:19:40:10 - 00:19:42:01
Unknown
is you might not
00:19:42:01 - 00:19:42:15
Unknown
so
00:19:42:15 - 00:19:45:10
Unknown
this might be a good pause for a second.
00:19:45:10 - 00:19:48:06
Unknown
If you're not created delivering your core message,
00:19:48:06 - 00:19:51:20
Unknown
then it's going to affect how much content that you can put out.
00:19:51:20 - 00:19:58:03
Unknown
And then from there it's also going to affect how much content that you can put out because
00:19:58:03 - 00:20:05:17
Unknown
how well can you communicate that. And so like it's it's a tiered process. And so
00:20:05:17 - 00:20:08:08
Unknown
I'm not great at creating my core content.
00:20:08:09 - 00:20:18:16
Unknown
I'm not great at translating that message, then I'm probably not that great at highlighting like exactly what they should be focusing on and simplifying that communication.
00:20:18:16 - 00:20:19:10
Unknown
One of
00:20:19:10 - 00:20:22:12
Unknown
not to say that you don't know a lot about your business, but like
00:20:22:12 - 00:20:27:20
Unknown
some things if you if you're sitting down with a client, you're like, man, this is so complex, this is so critical.
00:20:27:20 - 00:20:36:22
Unknown
There's so much that goes into it. Your ability to distill and simplify those what are seemingly abstract and complex
00:20:36:22 - 00:20:39:12
Unknown
systems or thoughts and processes
00:20:39:12 - 00:20:42:08
Unknown
is how good you are at communicating.
00:20:42:08 - 00:20:44:07
Unknown
So if that's not great
00:20:44:07 - 00:20:52:18
Unknown
training, training yourself to develop content like this is not just going to like help your content do better, it is going to help you
00:20:52:18 - 00:21:03:00
Unknown
connect better with your clients because you'll start finding that this content is just almost like a training mechanism for how well you're able to to talk with your clients.
00:21:03:00 - 00:21:05:21
Unknown
If you do, you know, consults or whatever it is.
00:21:05:21 - 00:21:07:00
Unknown
And so
00:21:07:00 - 00:21:20:00
Unknown
as you move through that, you're like, okay, I've got my hook of honed in my message. Now how do I also deliver variety that's on brand. Like you use video, audio, graphics, text to illustrate the point
00:21:20:00 - 00:21:24:22
Unknown
there. There's so many tools, right, that it just becomes like tactics to that point.
00:21:24:22 - 00:21:28:10
Unknown
Tactics are, how do I better communicate this message
00:21:28:10 - 00:21:28:23
Unknown
if
00:21:28:23 - 00:21:30:20
Unknown
you know, a struggle
00:21:30:20 - 00:21:33:05
Unknown
of what's happening with your clients,
00:21:33:05 - 00:21:37:06
Unknown
one of your pieces of content could purely just be relating to them,
00:21:37:06 - 00:21:41:05
Unknown
right? Like the your ability to relate to your clients
00:21:41:05 - 00:21:42:06
Unknown
is everything
00:21:42:06 - 00:21:44:23
Unknown
right? Like they might know that you can do
00:21:44:23 - 00:21:48:01
Unknown
and get them results. But like if you can clearly illustrate
00:21:48:01 - 00:21:53:06
Unknown
feelings that they are not able to actually communicate
00:21:53:06 - 00:21:58:16
Unknown
and they like, you know, you've probably read an Instagram post, a tweet, a thread, whatever it is,
00:21:58:16 - 00:22:00:21
Unknown
and you see a meme or something and you're like,
00:22:00:21 - 00:22:03:18
Unknown
my gosh, I could not have put into words
00:22:03:18 - 00:22:06:09
Unknown
how that made me feel, but you did
00:22:06:09 - 00:22:16:14
Unknown
it flawlessly like that. Is that is it to its core? Right? Some people have that and it's your goal to get to that point for your business and for your brand.
00:22:16:14 - 00:22:23:10
Unknown
And last last kind of a section here in the podcast is just on brand content. Okay?
00:22:23:10 - 00:22:28:01
Unknown
The way I look at branding through content is like, what is the feel that you get in there?
00:22:28:01 - 00:22:35:08
Unknown
And this is such a massive thing on box, but it's just one of the pieces when you audit your content, like
00:22:35:08 - 00:22:45:04
Unknown
are you consistently translating the fonts, colors, lighting style quality? Is it Raul, Is it polished? What energy level is it? Is it professional? Is it reserved?
00:22:45:04 - 00:22:49:11
Unknown
It is just a style, right? Like it is. Is it on brand?
00:22:49:11 - 00:22:52:17
Unknown
Your brand can have different styles and different feels, but
00:22:52:17 - 00:22:55:02
Unknown
it's is the message being
00:22:55:02 - 00:22:58:00
Unknown
received in a cohesive way? Like
00:22:58:00 - 00:23:01:07
Unknown
just like every, like I look at brands is like having,
00:23:01:07 - 00:23:04:12
Unknown
you know, multiple personalities and
00:23:04:12 - 00:23:06:08
Unknown
trying to pick a brand right now that like,
00:23:06:08 - 00:23:08:00
Unknown
okay, so like if you look at
00:23:08:00 - 00:23:09:12
Unknown
Nike, right,
00:23:09:12 - 00:23:11:04
Unknown
they pick athletes,
00:23:11:04 - 00:23:13:19
Unknown
right? And those athletes have different personalities.
00:23:13:19 - 00:23:36:11
Unknown
They have different characteristics, but they have an underlying theme to them. It's excellence, it's performance, it's hard work, it's dedication. It's a strive to do something better, right, to better themselves. And so, like, there's a lot to unpack in that. And so when you're looking at content, don't when I say fonts, lights, color, styles, quality, you know, energy level, whatever it is, like,
00:23:36:11 - 00:23:38:20
Unknown
don't let that distract from.
00:23:38:20 - 00:23:42:18
Unknown
It's almost this intangible feeling of like, yes, this brand
00:23:42:18 - 00:23:51:09
Unknown
or this content is on brand. Like, this is what I want my, my business to feel and look like. And,
00:23:51:09 - 00:23:52:00
Unknown
you know,
00:23:52:00 - 00:23:53:14
Unknown
it's not always
00:23:53:14 - 00:23:58:19
Unknown
every piece of content that you put out there, even if you nail it down, isn't going to be great. But like
00:23:58:19 - 00:24:07:08
Unknown
the connectivity between one piece of content and the next could just be like, Hey, this is in the same place, delivered in the same style.
00:24:07:08 - 00:24:09:02
Unknown
Editing is pretty similar. Like
00:24:09:02 - 00:24:17:10
Unknown
it doesn't have to be crazy and you know, carousels to reels to just picture posts to the way that you story
00:24:17:10 - 00:24:21:16
Unknown
is just layers to your brand. Okay, So I don't want you to think that like,
00:24:21:16 - 00:24:24:10
Unknown
my gosh, everything needs to look and feel the same. Like
00:24:24:10 - 00:24:29:12
Unknown
as long as it's attached to your core message and you're tethered and grounded in that, then
00:24:29:12 - 00:24:44:20
Unknown
if you're able to just carry that a little bit and deliver, you know, a little bit of your personality, a little bit of that authentic self in who your business is and what they represent into every little piece of content you're going to start producing.
00:24:44:21 - 00:24:53:18
Unknown
You know, those that would resonate, you know, you're going to start finding the audience that will resonate with you the best and want to work with you. So
00:24:53:18 - 00:24:59:03
Unknown
all of this to say the audit is to like bring you back home, to really, you know,
00:24:59:03 - 00:25:12:03
Unknown
get reintroduced to your core message and then go out again and start, you know, pumping out that content, Like I said, amplifying your content through social without being tethered to your core message is going to lead you astray.
00:25:12:05 - 00:25:17:16
Unknown
And the longer you're you're you're out there without, you know, coming back home and revisiting and auditing
00:25:17:16 - 00:25:30:10
Unknown
the the easier it is to fall into the trap of using the tactics, the trending tactics that are out there to reach more exposure because it becomes a competition of how well does this content perform? Did it do well?
00:25:30:10 - 00:25:31:10
Unknown
Did it do well?
00:25:31:12 - 00:25:34:22
Unknown
Well, if it did really well and I've had this this is like a
00:25:34:22 - 00:25:35:22
Unknown
good example.
00:25:35:22 - 00:25:40:05
Unknown
I have had a lot of our clients have viral reels, you know,
00:25:40:05 - 00:25:50:00
Unknown
a million reels, 10 to 20000, you know, and some of this virality is completely based on the size of their account to begin with. So to them, it was viral, okay,
00:25:50:00 - 00:25:52:15
Unknown
some of their best pieces of content and went viral
00:25:52:15 - 00:25:53:22
Unknown
had nothing to do with
00:25:53:22 - 00:25:57:13
Unknown
their real business and their core message and who they are and what they do.
00:25:57:15 - 00:26:00:15
Unknown
It was like unrelated content that was posted.
00:26:00:15 - 00:26:03:23
Unknown
And to give you example, like cats, kids
00:26:03:23 - 00:26:04:18
Unknown
in trouble
00:26:04:18 - 00:26:19:06
Unknown
and they just happened to post it, make their real and it was not part of our content schedule is not part of like the content calendar was not part of what we do. It was just made and shared spontaneously and, and it went viral.
00:26:19:10 - 00:26:19:21
Unknown
So
00:26:19:21 - 00:26:24:11
Unknown
in that like and that skews a lot of things because you might have gained a lot of followers
00:26:24:11 - 00:26:27:20
Unknown
through there. And hopefully it's good, you know, I hope. But
00:26:27:20 - 00:26:30:04
Unknown
you can kind of tell with the statistics that like
00:26:30:04 - 00:26:45:04
Unknown
follows within the next week are pretty high and you can see that. And so you can tell that like, hey, that that piece of content that you put off put out there, while it resonated with a lot of people, was not the target audience that you were looking to connect with.
00:26:45:04 - 00:26:59:11
Unknown
So it does take time. Like the longer the longer that you stay away from your core message and being able to deliver that and communicate it in a sustained manner, the longer it's going to take for you to to grow,
00:26:59:11 - 00:27:07:08
Unknown
whether you're looking at your your business or your social accounts like it, it systemically affects the growth of your business.
00:27:07:13 - 00:27:14:07
Unknown
So really honing in, going back and asking those questions, picturing your your target
00:27:14:07 - 00:27:24:19
Unknown
dream dream client, if you already have them, what does that conversation look like? And then just kind of going through the steps that we outlined that will totally set you up for success. So,
00:27:24:19 - 00:27:26:03
Unknown
all right, y'all, I
00:27:26:03 - 00:27:27:20
Unknown
think that's it for the day. So
00:27:27:20 - 00:27:28:15
Unknown
if you guys
00:27:28:15 - 00:27:41:11
Unknown
stuck around for the first episode here for the second, you know, subscribe like and join our email newsletter, that's going to be like we're we're going to be like combining like our YouTube and our podcast and our weekly insights.
00:27:41:13 - 00:27:45:16
Unknown
I really am going to make that like a delivering unlike any other
00:27:45:16 - 00:27:57:15
Unknown
just because, like, there's no way to like it. Even if you followed us on every platform, there's no way to get like the best of this information. I, I think the podcast or the YouTube videos definitely for the YouTube channel is going to be like the best.
00:27:57:15 - 00:27:58:22
Unknown
But
00:27:58:22 - 00:28:03:14
Unknown
nevertheless, the email list is going to take the cake. I'll make sure of it. So
00:28:03:14 - 00:28:07:15
Unknown
check it out in the show notes. Otherwise we'll see you guys on the next one.