Alright. Today, we are doing a company spotlight, and we are taking you to a

very interesting piece of software that was brought to my attention by an old friend

of mine, Joseph Berman, of our pod to pod days. We are chatting with the

founders of TwinBox dotai, Dennis

Belovsky and his wife, Elena Bolivskaya. Dennis and

Elena, thank you so much for joining me today. Nice to be here.

Yeah. Thanks, Matthew. So start us off with I

just a quick overview. What does TwinBox

do exactly? And and who really is your target

podcaster that would most benefit from this

platform? So, about a year ago,

we started with an issue. We heard from our friends who is

podcaster experts, that's, like, for most

brands and businesses, like, podcast is a marketing funnel. Right?

So, like, people put tons of efforts into growing their audience,

but it's very tough to monetize their fan base. So

ad's supposed to be a solution, but it rarely works for niche

podcasts with, you know, less than, 50, 000

listeners. So small and mid tier podcasts,

made their revenue through their Superfans. That's about, like, 5 to

10% of their fan base. And we, at

TwinBox, we help podcasters to turn their Superfence

into buyers of their premium services and programs

through contextual AI conversations. That's like What does that mean? What

does contextual AI conversations really mean?

Tech. Like, so, basically, we automatically

aggregate any content produced by a podcaster. Right? Like, we then connect

it to a dedicated knowledge base and then with

AI. So now AI can talk to your listeners

in your tone, language, and voice, answer any questions.

Like, that means contextual. So, like, they are

able to ask any questions about any piece of content you ever

produced and get an answer in your tone, language, and voice.

So, like, they are able to communicate with AI like they're

communicating with Digital You. And that would come up as, like, a chat box on

their website? They would just install that like they would any other kind of third

party software? Right. It's, it's a turnkey solution,

and, there is a snippet of the code. You inject it into,

your platform or website, and it pops up, on on

your website like a web widgets, like a chatbot. So how

did you think this up? I mean, this is I've never heard of anything

like this, something that you know, we have lots of AI solutions right now in

the podcasting world that will listen to your audio, watch your video,

create show notes, right, help you with creating other sorts of topics.

But what was it that made you wanna take this to the next step to

create an actual, you know, bot, let's say, based on

that AI information? Yeah. That's a good question. So,

like, how how we started, we did tons of interviews, like, hundreds

of interviews with both podcasters and listeners, and

we noticed a pattern. Right? So, like, listeners

want, Podcasting to be more interactive,

and they want personalized content. While

podcasters, they, in their turn, want to know exactly when it

is the best time to upsell their premium to them. So we thought that's

okay. Seems that there is a need on both sides,

and that's how we, decide to let

podcasters talk to any number of their fans instantly,

without putting, any efforts into that. Right? Like, you do not have

to spend your time on talking to each and every fans while they

still get, this feeling of personalized answers and,

context. Yeah. And podcasting is still largely a 1 way

street. And by integrating Twinbox, we are trying to make

podcast more dynamic and responsive to listener needs.

And this interaction, it makes podcast feel like 2 way

communication, which, in its turn

enhances listener engagement, especially for educational

and business content. And we help podcasters

understand their audience's interests through these interactions

and guide them on what topics to focus on in future

episodes. Oh, I definitely wanna come back to that that it's

not just working on your past episodes, but also kinda helping you

guide the future episodes. I I'm curious when you were

talking to listeners and they said they wanted Podcasting

know, you know, have more of a back and forth versus just be

listeners to shows? Yeah. The thing is that, for for

listeners, there's just few ways to, contact

podcaster directly. Right? Like, I mean, whether it is an email or

maybe comments on social media or whatever. And it doesn't

seem like a dialogue, especially when the experts are, you know,

very busy with producing new content. They do not have enough time to answering

repetitive questions to the listeners. So, listeners want to feel

that there is a way to contact you directly. So, like, they

value it a lot, and we wanted to help them to to,

obtain this connection. So, Elena, going back to what you

were saying, the software not only helps you take your

existing content and turn it into something that your target

audience, your potential clients, customers, whatever can interact with, but

it can also help you shape future episodes. How does that

work? Yes. So we are actually analyzing all the

conversations that happen, within Twinbox for specific podcaster,

and we are creating the list of topics which are,

the most popular, within these conversations. And

based on this analytics, podcaster is able

to understand what exactly

help of analytics, basically. Okay. So what does it done with the help of analytics,

basically. Okay. So what does it look like? Right? Take me through a a

real world scenario of sorts if you can. Right? What would be

you know, what's a I ideal client for this? And then what would those kind

of interactions look like with their target audience? Right? What would

be the the big CTAs, you know, call to actions that the

audience would get that would benefit the Podcasting at the end of the day?

So, yeah, probably. I'll try to answer this 1. Let's

say you are a wellness coach. Right? And you,

just started your podcast. You have, let's say, several

100 or maybe 1, 000 of listeners, and you have your 1 on

1 coaching sessions. You are going to sell through these podcasts.

So, like, how it works, you like, through TwinBox,

now listeners can ask any questions about, for example, how to sleep better.

Right? And they get an answer, based, on on on their

question, obviously. So we scan, the whole content produced by

you as a wellness coach. It might include your podcast. It might include your

newsletters and blog posts and whatever other content you produced.

And we combine it into, an answer in your tone and language,

Mathew back into your, fan who is talking to you,

at this moment. So now, if that listener would

like to continue this conversation, we, keep all the,

history of conversation, like, that Fan currently

has with you. And, basically,

they are able to continue this dialogue asking, you know,

providing more information about them, like, personalizing their request. I'm,

you know, 33 years old, and I have, like, these type

of issues. And now we, get more and more information from

your knowledge base. And, like, it it feels like, you know,

almost a personal consultation with that fan.

Then, at some point, when we see that, that fan is

interested in a specific topic, we are suggesting a contextual

upsell to them. So, for example, if you would like to sell your 1 on

1 coaching session, that's a really good time to offer this

consultation to them since you and, like, we at

TwinBox, we understand that now that fan, is,

very inclined to buy from you since, like, the conversation

continues. There are more questions from their sites. And, we

analyze all your premium, content and all your premium

services you would like to offer. And if there is a match, we generate an

upsell to that user, intelligent upsell, and offer it to them.

Yeah. And the the upsell that feels very natural and

nonintrusive. And this really increases conversion rates.

Yeah. The the nonintrusive part, that is gonna

be, I imagine a big pushback from a lot of people

who are concerned about their privacy, who are concerned about,

you know, their data being stored. How do you address those types of

concerns that are, you know, very common these

days in the in the digital, you know, world? Right. Like, we

have, several clients, who are, you know, in

specific industries, like legal, for example, rights or or health.

And we are working with them, you

know, Podcasting TwinBox according to their

specific needs. So if they want, the tool to have some

specific compliances, we are thinking how to obtain them so that to

make sure that it completely follows all the guidelines they have

to follow. So, like, all our processes

are secure. We are using only, the

software that's, you know, that

works works for our clients. And, did

I answer your question or maybe yep. I am not a privacy expert,

so I don't. But I know anytime I talk about something like this,

I know it's the first thing that people always come back to is, you know,

is this going to be compliant with, like, you know, EU GDPR

regulations? You know, why would I wanna, you know, talk to

AI and tell them all my problems? Right? Like, it's just it's just something that

always seems to come up now in the digital world. And so I figured this

is 1 thing that you had to have thought about, and just the fact that

you have will probably, you know, calm a lot of those fears. Yeah. Like, and,

I completely agree with that. And with the help of our clients who are kind

of also our design partners. Right? Like, we design our

solutions to match their, specific needs and demands. So, like,

as as you mentioned, like, the whole world, tries to

adjust to, you know, this new reality

with AI, and so we're doing the same, with the help of our clients.

Okay. What else should people know about TwinBox, if they're interested in, you

know, signing up and checking Tech out and and wanna take it for a spin?

We're happy to talk with, anyone who is interested

to learn more about our tool. We're happy to do the demo.

We are doing all the hard work,

ourselves. Like, you basically don't have to do anything. We pull all

the data. We aggregate it. We optimize it before we

use it in your dedicated knowledge base.

We like, basically, nothing is expected from you.

So just, you know, come to our website, learn more

about our products. We are happy to,

talk, with, each interested person

directly, since the feedback and, the

conversation is what matters to us most at this moment. And so once again,

folks, that is twinbox dotai. Of course, we'll have a link to that platform right

here in the show notes so, you could check it out for yourself. I'm

curious before I get to our, you know, typical questions that we ask everybody, what

was your involvement in the world of podcasting before

TwinBox? Was it, you know, you were big into podcasting and this is a solution,

or you kinda have this idea for a solution and realized podcasting was the right

place to apply it? Yeah. I don't know. Do you want us to jump in?

Or Sure. So we are active

listeners of Podcasting. I think that podcast has podcasting has become

a major source of educating oneself. So we were

doing that all the time, and we are full time travelers, so

we drive a lot. And podcasting is, the

most popular thing that we do while we're driving, listening to

podcasts. So we also have a mentor,

as Dennis mentioned, Brian, who is, he's a business

mentor, but at the same time, he's a very successful podcaster. And

we have been communicating with him a lot, and, we were

working on a separate solution. But he was

mentioning a lot of problems that he comes across while doing

podcasting. That's why we started just investigating this

area because of him, probably. Okay. Very cool.

And like I said, I I had a previous relationship with, just Berman. We worked

together on the, on the old news website pod to pod.

And, you know, unfortunately, there are just much better products that

came out to do that, but, working in was certainly a joy and a pleasure.

I'm glad to hear that, he's also found some more good folks to work with

like yourself. So the question I like to ask everybody that comes

on the show that are related to it is, is there

another place in the world of podcasting, whether as a listener

or, you know, maybe someone who is a guest on podcast software, where you'd like

to see some sort of improvement, take place? Yeah.

Like, if we're talking about those things that are not yet invented

in, like, for me as a listener, I always

want to dive deeper into some specific topic that

was, you know, like, mentioned, during an episode but not

covered enough for me. And I think that with AI and

with access to the whole, like, wealth of

knowledge through AI and tech, it should be now possible

to continue this conversation with

your favorite Podcasting, about this topic even after the episode

is over. Like, for me, and I guess for lots of other listeners, it's

really critical to keep this personal

connection, with your favorite creators. And, I

guess it would be extremely powerful, as soon as,

such tool, will become available.

Like, being able to access any creator

anytime you want instantly, that would be powerful.

Oh, I think that's a huge thing is accessibility.

And this is actually the area which is, for some reason, not paid

much attention to in podcasting world and

specifically making Podcasting accessible for deaf and hard of hearing

people. And, within the podcast industry,

it's, very hard, almost impossible to,

find and, like, authentically accessible podcast

that is engineered, designed, and

creative, created with accessibility in mind for

100 of millions of, deaf and how hard of hearing

people globally. And I'm I think that technology should be able

to ensure that Podcasting accessible for all. So,

yeah, I think that's a huge 1. Yeah. I mean, that that is definitely

1 that a lot of people have been talking about for a while, and starting

to definitely improve, especially with the, you know, introduction of

automated transcripts by Apple. And, you know, I

think other platforms are quickly taking note of it. And truthfully, even more of the

hosting platforms are incorporating hosting as an option to

deliver to end users. So I think you, I think

you're right. We're we haven't done enough, although we are moving in

the right direction, which is nice. What about physical

tech? Is there, you know, for a lot of the folks that we talked to

on the show, it's really about recording and cameras and microphones and

mixes and things like that. Is there any kinda actual hardware that

you've been dreaming of getting to, you know, work within podcasting

or, something that, you know, is on your your wish list?

Yeah. That's a painful topic to me. I mean, like, I'm constantly

encountering tons of issues with my headset, like, whether it is AirPods

or, you know, any other producer. Now I'm using Sony. And, like, I

I have constant, issues with, like, Bluetooth

connection. So probably something that never has,

never have these issues would be I mean, I would pay a lot for for

such a thing that is, you know, proof of of,

of work, of working all the time when I needed

to to be on. What about you, Elena? Yeah. I think that this thing

is both for Dennis and for me. Just the

connection with, the Bluetooth. Always suffering

with that. Can't think of anything else right now, to

be honest. That's hard to say. I also think that,

this probably is the most crucial problem for us because, as Elena

mentioned, we're traveling a lot, and we are working from different places all the

time. So, like, it is really important for us to have something

that is very reliable, in terms of, you know, noise cancellation and

all this stuff. And, you know,

it's it's painful. I understand. I totally understand.

And, hopefully, we're working on a few solutions that we can, send your way

and you can you can try out and and tell us whether or not we're

on the right track for you. Lastly, is there a

podcast that you listen to that, you know, every time it comes out,

it's, you know, whatever you're doing, you're stopping and you're going ahead and listening to

that? Yeah. There are a few actually.

And as we mentioned several times already, been

traveling, doing traveling a lot.

We well, our listening preference

really depends upon the, situation and

different things that we are doing at the moment. Like, we are working a lot,

on TwinBox right now. So we have 2 podcasts that we

mostly listen to. This is Lenny's podcast, which

has tons of insights about the product with the focus on,

technology. And, also, it is the podcast, by

our mentor, Brian Scordata, which is ideas to to start

up. And it helps

founders in the area of marketing and customer relations.

Besides that, wellness topics are always on

top of our mind since our we have very

extreme, extremely tense schedule, and we have,

to come down sometimes a bit. And

listening to mental health podcast helps here a lot.

1 that comes to mind is heal with grace, which is a mental

health podcast. So, yeah, these are probably the 3

major ones we can remember. What about you, Dennis? Yeah. With Tech, Savannah,

like, for me, podcasts are always, you know, like, they

should be educational. I'm not really huge fan of, like,

your entertainment through Podcasting. So, like, when I have a

problem, I'm, looking, you know, for a podcast that

might help me to solve this problem. So that's why all of them are educational.

Lenny is amazing. We, you know, went through

his whole, you know, Podcasting.

And, yeah, there are a few others. But the idea here is that,

like, they are their niche. I mean, I usually, you

know, not trying to, listen just to

1 or 2 favorite creators, but to roam around,

the whole podcasting industry trying to figure, like, what works for me at

these moments. Good to have some, variety and to, you know,

expand your horizons in every direction that you can. So I like that.

Once again, we've been chatting with Dennis Belovsky and Elena

Belovskaya. They are the founders of Twinmox. You can learn more about their

platform at Twinbox dotai. And if you are a podcaster

who really wants your audience to engage with you,

buy from you, work with you, you know, there's really follow-up

to it more than just being an entertaining podcast. This is definitely a platform that

I think is worth checking out and possibly trying out. Dennis and

Elena, thank you so much for joining me today. Thanks, Matthew, for having us.

It was great. Thanks a lot, Matthew.