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Do you want to know the biggest
mistake people have when

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it comes to AI or AI tools?

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I invited Silicon valley legend,
Kevin cereus onto the show today.

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He's the guy to help
actually pioneer Siri.

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Alexa and a whole bunch
of other virtual agent

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type software like that.

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He holds a 94 patents.

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What he's doing with AI is
incredible in terms of productivity.

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He breaks down how he's the
most productive ever, and

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the way that he does things.

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But what he says is most of
us are just playing around.

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We're just playing around
with all this stuff, but

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here's a real shocker.

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He actually claims that
success, massive success.

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Doesn't just come from
the technology at all.

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It actually comes from
finding joy in everything

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that you do every single day.

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All the way, as far as like
firing people, if you got to

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do that, there is joy in that.

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So he breaks down the balance of
joy and technology and how you

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can be the most productive, the
most effective and the most joyful

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throughout the whole process.

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So let's get into it with Kevin.

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All right, Kevin, we're doing this.

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I appreciate you taking the time I
don't know how you have the time but

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uh Probably get that all the time.

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You're kind of accomplished in
in the number of patents He said

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94 patents mainly in technology
AI you've been what in the ground

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floor with things like Siri and
Alexa and one star like Before

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AI and all this stuff really
took off or, you know, this kind

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of smart, intelligent software.

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Um, how do you have the time?

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Hmm.

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Well, uh, it's, it's
very interesting.

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I, I, I meet a lot of people
now who are really trying

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to focus on monotasking and
doing one thing at a time.

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I actually multitask quite well.

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Now I'm not going to do emails in
the middle of A podcast, right?

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Cause I got to be focused on
this, but generally, uh, look,

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there's only so many hours in
the day and, um, uh, regardless

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of what Elan says, that he can
get by on three hours of sleep

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or whatever, actually, you just
don't think well on three hours

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of sleep after a while, right?

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And humans need.

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Pick your poison seven or eight
hours of sleep to actually function

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well and have good brain health.

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And so you've got to
have good brain health.

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You've got to sleep, but then
you've got to make your working

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hours, whatever those are, if
it's four hours a day, if it's

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eight hours a day, if it's 12
hours a day, they have to be

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incredibly productive, right?

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I get 350 emails a day.

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By the end of the day,
they have to be gone.

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That's my filing system, right?

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They have to be cleared out.

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I have no choice.

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And so, you know, if you think
about that, each one can't get a

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minute or there's not enough time,
each one's got to have seconds

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and you have to know what the
response is and you have to be

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quick, you have to use the tools.

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I mean, there's no question AI,
certainly LLMs, uh, transformers,

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et cetera, chat, GPT, GPT, four.

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Oh, Gemini, uh, co pilot has made
me immensely more productive.

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And, and I don't play with them.

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I use them.

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I use every tool at my disposal.

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You know what?

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Just like, um, why would I
do math when I have Excel?

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Like I, I have a tool here.

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It does that.

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Could I do long division of my head?

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Yes.

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Why would I want to, you
know, let's, let's use

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the tools that are given.

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And so I look, you
can't get the time back.

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You got to use every
hour and every minute.

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To, to its fullest.

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And, and I, um, that is what I do.

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So I'm sort of just on
absolute monger and I'm

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multitasking three things.

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And my poor wife, she'll come
in and say, Hey, Kevin, I

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need to ask you something.

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No, I'm not quite like that,
but you know, it's like, ah,

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I

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how, yeah,

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there were eight things and I
don't know where they are anymore.

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Where do I restart?

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Right.

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And, um, so that's, what's hard
on people around you is like the

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interruptions are, are challenging.

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yes, they are.

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you're going to do a lot in life.

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You're going to have to multitask
or you will never get them done.

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That is a good point because you
hear the, the, yeah, the, the

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sayings of like multitasking.

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It doesn't work.

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It's not good for you.

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Not getting full attention,
whatever it might be.

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But yeah, look at folks like
Elon, obviously you guys operate

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differently, but, um, and I would
love to get into that in a little

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bit too, but the fact that.

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Yeah, it's time.

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It's, it's pure time and
you're not getting that back.

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You need to expand time and now
we're living in this age with tools,

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That's right.

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Well, Elon and I probably operate,
um, similarly in many, in many ways.

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I've, I've met a lot, uh, many times
and we've had great conversations.

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Look, I don't necessarily agree
with everything he's doing, and that

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may be politically and other things
and the way he's running Twitter,

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and I might do that differently.

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But that said, he is
a heavy multitasker.

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And, uh, and he is a multitasker
across multiple fields, as you know.

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And, um, he does one thing that
I do, which is I am not afraid to

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learn a new field regardless of age.

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So I don't have to be a rocket
scientist today, but if I was

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hired to go in and run a team,
a new team to get a rocket to

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Pluto, I'm making it up, right?

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I go, okay, well.

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Let's, let's learn the
physics around this, right?

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I don't have to build every
part of an engine myself, but

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I can understand the physics,
uh, literally in weeks.

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I can understand the basic
physics of how this works.

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I can understand what people
have done in the past.

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I can understand that to
get to Pluto, I need an

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ion engine or something.

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I need to, I need to get a lot
closer to the speed of light than

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we're, than we have been, right?

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Because I don't want to
take 28 years to get there.

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That's not, not completely useful.

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And, um, and then, you know,
it's just math and don't

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break the laws of physics.

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So when I approached, um, you
know, I have patents in AI.

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I also have patents
in soundproof drywall.

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People go, you made
soundproof drywall.

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You invented some drywall.

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I did and higher value
windows and a bunch of other

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things and auctions and.

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How did you do that?

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Well, there was a real
problem and a real pain point.

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The pain point was people could hear
through walls in hotels and motels,

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and they could hear through walls
in apartments and in condos and in

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townhomes, and that should be fixed.

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How can we fix that?

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So I did a lot of research
on what had worked and what

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hadn't worked, and virtually
nothing practically had worked.

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And then, uh, I stumbled upon some
ways to convert Acoustic energy and

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vibrational energy to heat energy.

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Um, that's used for bridges and
it's used for disc drives and it's

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used for all kinds of other things.

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I go, could I apply this concept
to a wall and then it's just

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physics, it's just math, and then
you learn the math and you realize

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that nobody else has ever done this
before and there's no patents in

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the field and so, okay, you invent
soundproof drywall and it turns

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out it works and nobody thinks it
works because they go, well, it

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weighs the same as regular drywall.

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Yes, but it works.

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Well, and then I had people say,
well, you got these lab reports.

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You must've paid off the lab.

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Well, we paid the lab because
they don't work for free.

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Well, see, they took money.

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Well, come on.

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So these are nationally accredited
labs that you go to, by the way, to.

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To prove that, you know,
you're reducing sound and we

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built walls that could reduce
sound by more than 20 DB going

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from one side to the other.

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I'm super proud of that, that work.

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And today that's a multi
billion dollar product line.

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It goes in every hotel and motel
and condo and town home, and

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nobody would build without that.

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Right.

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Uh, so, so, uh, um, so, you
know, solve real problems, uh,

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and you have to, your mind has
to be open to see the problems.

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and open to solve the problem.

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So I think in that way,
you'll find a lot of people

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like Ilan and others.

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I think Bill Gates was this
way, certainly Steve Jobs.

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Find a real problem that
people are willing to pay for

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and then attempt to become a
relative expert in that field.

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You don't have to be the expert,
but you're going to have to be

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a relative expert in that field.

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And Not be afraid of that polymath
thing, you know, they use the term.

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Oh polymath He knows so many
things about so many fields.

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Well, I just took the time to go
learn it I you know, I can read

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every patent in the field in
probably, you know, three weeks.

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So just go read them

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what's your approach then?

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Because so folks listening, you
know, and, and they might be

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having excuses of age or time or
whatever, don't know the tools,

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the tech as well as Kevin does,
you know, what's your approach

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to those folks or what would you

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tell them?

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look, I think people who say
well i'm just too old to learn

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anything new Someone's going
to yell at me for saying this.

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Probably you're too lazy to learn
anything new or you don't want to

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learn anything new and that's okay.

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Like I'm not beating that up.

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I think a lot would beat it up
and say, wow, you know, but if

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that's the life you want, great.

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I mean, there are many people
who say, look, the life I

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want is to go play golf.

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God bless.

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I like, I have no
judgment on that, right?

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It's just not my thing.

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My thing is to continuously learn.

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I read technology stuff, right?

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Voraciously, even to just
keep up in the AI field.

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I can't keep up.

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There's too much, too many
publications every single day

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that I cannot read all of them.

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Many of them are at such a technical
depth that I would have to spend two

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days to really dig into that, but I
don't have two days for one paper.

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I have to get a summary of it.

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I have to understand what they did.

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I don't need to understand
all of the math.

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I need to understand someone else
does understand all that math,

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and then I need to move the next
thing and say, Okay, I understand

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now that this is available to
me and I can apply it right.

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You can learn practically
any field you want.

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Now, I have a degree in
engineering that helped me, right?

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So I was all my brain was already
thinking about physics and

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electrons and computer science and
coding and like from a young age.

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So I mean, I think if you
but if I had a degree in

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business, what would I do?

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I'd say great.

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There are all kinds of business
models, business methods,

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marketing methods, marketing
tools, sales tools that I could

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learn throughout my life and
get better at every single one.

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So still there's value in learning.

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You might not jump
and learn physics.

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That might be a big
jump, but that's okay.

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There's other things you can learn
that are applicable to every field.

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it's probably based off of your
foundation, whatever understanding

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you already have or interest.

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Yeah.

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Oh, or interest.

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Right.

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That's right.

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But lifelong learning,
it's a, it's a good thing.

239
00:09:33,919 --> 00:09:35,629
It didn't stop when
you went to college.

240
00:09:35,809 --> 00:09:37,439
It didn't stop when you
went to high school.

241
00:09:37,749 --> 00:09:42,479
Um, it shouldn't stop, but
I honor those who say not

242
00:09:42,479 --> 00:09:44,319
for me, not my lifestyle.

243
00:09:44,569 --> 00:09:45,069
Fine.

244
00:09:45,269 --> 00:09:46,769
They're probably not
listening to your show.

245
00:09:47,209 --> 00:09:47,614
That's probably

246
00:09:47,809 --> 00:09:48,689
not your audience, right?

247
00:09:48,809 --> 00:09:51,159
Your audience says, I guess I
have to be a lifelong learner.

248
00:09:51,199 --> 00:09:52,259
Yes, you do.

249
00:09:52,659 --> 00:09:55,199
And, and, and as much as you
know, here's the interesting

250
00:09:55,199 --> 00:09:56,889
thing, even like CEOs, right?

251
00:09:56,889 --> 00:09:59,949
Well, I know so much about marketing
because in my last company, great.

252
00:10:00,409 --> 00:10:03,559
But every six months there are
new tools and changes in the way

253
00:10:03,559 --> 00:10:06,774
we market in the algorithms that
are promoting or not promoting

254
00:10:06,774 --> 00:10:08,279
your, your posts, et cetera.

255
00:10:08,579 --> 00:10:09,609
I mean, look, if this was.

256
00:10:09,768 --> 00:10:14,038
20 something years ago, the idea
of building entire companies

257
00:10:14,108 --> 00:10:18,988
around social media marketing
online was on no such thing.

258
00:10:18,998 --> 00:10:21,868
You, you'd still run newspaper
ads and TV ads or something.

259
00:10:22,068 --> 00:10:24,188
And today you wouldn't
bother with that at all.

260
00:10:24,198 --> 00:10:25,818
That's a, probably a waste of money.

261
00:10:26,138 --> 00:10:28,698
And instead you're working
the algorithms of Facebook or

262
00:10:28,728 --> 00:10:33,418
Instagram or, or Tik TOK or, or
LinkedIn, if it's a business,

263
00:10:33,428 --> 00:10:34,478
the business sale, right?

264
00:10:34,749 --> 00:10:35,159
Right.

265
00:10:35,983 --> 00:10:37,263
And those are the tools you use.

266
00:10:37,263 --> 00:10:41,423
And so you have to be a completely
different marketer today and use a

267
00:10:41,433 --> 00:10:44,563
set of technology tools to monitor
all those and give you a B test and

268
00:10:44,573 --> 00:10:45,703
give you the results every morning.

269
00:10:45,703 --> 00:10:46,513
It changed the ads.

270
00:10:46,513 --> 00:10:47,763
And that's what we do.

271
00:10:47,773 --> 00:10:50,393
Or if they're not ads, their
posts or their news articles

272
00:10:50,393 --> 00:10:53,593
or their, their human interest
stories, or however you're

273
00:10:53,593 --> 00:10:54,403
going to market what you have

274
00:10:55,519 --> 00:10:58,849
And, and staying up with the
times in your domain and just

275
00:10:58,859 --> 00:11:02,389
what data in really understanding
what that is, synthesizing

276
00:11:02,389 --> 00:11:03,259
and doing something about it.

277
00:11:04,113 --> 00:11:06,113
or don't, or fall
behind in your field.

278
00:11:06,293 --> 00:11:06,933
And that's okay.

279
00:11:06,933 --> 00:11:07,663
So I'm done.

280
00:11:07,663 --> 00:11:08,603
I want to golf the rest of my

281
00:11:08,603 --> 00:11:08,803
life.

282
00:11:08,803 --> 00:11:09,023
I want

283
00:11:09,023 --> 00:11:09,203
to.

284
00:11:09,319 --> 00:11:09,879
that's totally,

285
00:11:10,278 --> 00:11:12,538
And you know, they're not
listening to your show, as I said.

286
00:11:12,538 --> 00:11:14,928
So we have a, we have a
great audience here that

287
00:11:14,928 --> 00:11:15,698
wants to hear this stuff.

288
00:11:15,698 --> 00:11:15,988
So

289
00:11:16,409 --> 00:11:16,689
Yeah.

290
00:11:16,689 --> 00:11:20,089
And there's, there's something
that I've been, you know, it's

291
00:11:20,089 --> 00:11:23,149
so fascinating because, you
know, I coach, I train, do some

292
00:11:23,149 --> 00:11:26,749
fractional work on AI for a lot
of businesses and it's great

293
00:11:26,759 --> 00:11:29,719
summer tapped in, but I know the
large majority of people have no

294
00:11:29,769 --> 00:11:31,379
clue what's even possible with.

295
00:11:31,864 --> 00:11:34,994
AI or technology right now,
let alone what's coming in

296
00:11:35,004 --> 00:11:36,374
the next handful of years.

297
00:11:36,974 --> 00:11:40,214
And, you know, I want to get your,
your perspective of this because

298
00:11:40,224 --> 00:11:43,844
I've really found, I'm like, one of
the things that excites me with this

299
00:11:43,854 --> 00:11:45,694
time is like, I can be the bridge.

300
00:11:45,714 --> 00:11:49,144
And I think all of us who are
tapped in can be the bridge to

301
00:11:49,174 --> 00:11:53,454
others who might not be listening
to the show or tapped in because

302
00:11:53,454 --> 00:11:57,134
I genuinely think going into the
future, there's articles published.

303
00:11:57,134 --> 00:11:58,144
I was just reading one last night.

304
00:11:58,194 --> 00:12:02,034
Um, from Financial Times, it was,
it was about like the shrinking

305
00:12:02,034 --> 00:12:05,894
population, but because of that,
you know, the, the quality of life

306
00:12:05,914 --> 00:12:10,304
and, and the value of things, it's
just going to be like three X times

307
00:12:10,304 --> 00:12:12,034
or more productivity required.

308
00:12:12,409 --> 00:12:13,139
All these other things.

309
00:12:13,179 --> 00:12:14,789
So I'm curious of your thoughts on

310
00:12:15,108 --> 00:12:15,323
Yeah.

311
00:12:15,358 --> 00:12:17,368
So people are always, you
know, I'm a keynote speaker.

312
00:12:17,368 --> 00:12:19,618
I do, I don't know, 40 plus
keynotes a year, right.

313
00:12:19,648 --> 00:12:20,478
All around the world.

314
00:12:20,488 --> 00:12:23,398
A lot of them on AI and a lot of
them on the choice success cycle.

315
00:12:23,408 --> 00:12:24,573
So we'll talk about
both a little bit.

316
00:12:25,383 --> 00:12:28,983
But in the AI world, um,
I've been in the applied AI

317
00:12:28,993 --> 00:12:30,573
world for about 25 years.

318
00:12:30,573 --> 00:12:32,783
That means I am applying
the best algorithms to real

319
00:12:32,783 --> 00:12:35,643
problems that is different than
developing the best algorithms.

320
00:12:36,133 --> 00:12:38,533
Uh, you know, I didn't develop
the transformer, but I know how

321
00:12:38,533 --> 00:12:40,633
to use the transformer variety
of ways that other people

322
00:12:40,633 --> 00:12:41,473
probably haven't thought of.

323
00:12:41,473 --> 00:12:41,683
Right.

324
00:12:41,913 --> 00:12:43,213
So when you project out.

325
00:12:43,618 --> 00:12:45,368
I can see where we
are in five years.

326
00:12:45,368 --> 00:12:46,888
We are going to have
humanoid robots.

327
00:12:46,997 --> 00:12:51,498
These robots just in 20, in 2024
started to learn on their own,

328
00:12:51,848 --> 00:12:53,218
uh, using reinforcement learning.

329
00:12:53,218 --> 00:12:55,958
We did not have that before we
were coding them with rules.

330
00:12:55,958 --> 00:12:58,848
It was a rules based
technology today.

331
00:12:58,848 --> 00:13:02,548
They can learn to brew coffee on
their own because they sit there for

332
00:13:02,548 --> 00:13:05,308
three days and spill the coffee all
over the place, but eventually they

333
00:13:05,448 --> 00:13:06,698
learn how to do it right and they.

334
00:13:06,878 --> 00:13:08,468
And they build a neural
net around that, right?

335
00:13:08,808 --> 00:13:12,288
And so we can see that there will
be, of course, software agents

336
00:13:12,288 --> 00:13:16,518
working for us, much agentic, a
I much better than they have been

337
00:13:16,548 --> 00:13:19,528
through, say, with, say, R. P.
A. Robotic process automation.

338
00:13:20,598 --> 00:13:24,368
We can see that we will want to
interface with our physical world.

339
00:13:24,368 --> 00:13:27,003
So humanoid robots
Make complete sense.

340
00:13:27,423 --> 00:13:31,203
The there are several companies
really driving the cost of those

341
00:13:31,223 --> 00:13:35,053
way down and again, training
with reinforcement learning.

342
00:13:35,053 --> 00:13:38,903
So I can see we're on a
trajectory for kind of 2030.

343
00:13:38,913 --> 00:13:42,663
You might have a humanoid robot
in your home, and we all want

344
00:13:42,663 --> 00:13:46,153
someone actually who at least
Cleans and does the laundry, right?

345
00:13:46,153 --> 00:13:48,703
I mean, and  so some people
would say, well, why does

346
00:13:48,703 --> 00:13:49,473
it have to be humanoid?

347
00:13:49,483 --> 00:13:51,343
Because we built our
homes for humans.

348
00:13:51,583 --> 00:13:53,343
They're not built for
some other kind of thing.

349
00:13:53,343 --> 00:13:55,593
They're like to open
a refrigerator door.

350
00:13:55,803 --> 00:13:57,873
If you look at where the
handle is, you actually need

351
00:13:57,873 --> 00:13:59,753
an arm and a hand to do so.

352
00:14:00,023 --> 00:14:00,793
Without one.

353
00:14:00,943 --> 00:14:02,473
It's, it's not, it's not possible.

354
00:14:02,473 --> 00:14:04,803
You can't have some little robot
on the floor, somehow open it.

355
00:14:04,943 --> 00:14:06,433
You'd have to change
every appliance, right?

356
00:14:06,433 --> 00:14:08,593
Our ovens are at a
certain, certain height.

357
00:14:08,603 --> 00:14:09,853
Our stove is at a certain height.

358
00:14:09,853 --> 00:14:13,643
So you need sort of a. Call
it a five foot seven humanoid

359
00:14:13,653 --> 00:14:17,403
robot that interfaces in your
kitchen and with your laundry.

360
00:14:17,403 --> 00:14:19,018
And so that's going to happen.

361
00:14:19,123 --> 00:14:22,453
And if I miss this by a year
or two, maybe it's not 2030

362
00:14:22,453 --> 00:14:24,133
and maybe it's 2034, right?

363
00:14:24,443 --> 00:14:25,573
Or maybe it's 2028.

364
00:14:26,423 --> 00:14:29,343
That is an exciting thing, and some
people are gonna be scared of it.

365
00:14:29,403 --> 00:14:30,103
I am not scared.

366
00:14:30,103 --> 00:14:31,663
I mean, I can't wait, right?

367
00:14:31,883 --> 00:14:33,283
Do the tasks I don't want to do.

368
00:14:33,473 --> 00:14:35,383
And this is what we're
doing already with.

369
00:14:35,459 --> 00:14:40,998
GPT 4, ChatGPT, Copilot, it's
what we're doing at work, right?

370
00:14:40,998 --> 00:14:45,458
We're starting to offload the
tasks that we're not good at.

371
00:14:45,628 --> 00:14:48,618
And by doing so, that
is expanding our brain.

372
00:14:48,758 --> 00:14:51,188
So, I use GPT 4.

373
00:14:51,188 --> 00:14:52,558
0 for ideation.

374
00:14:52,843 --> 00:14:53,433
All the time.

375
00:14:53,923 --> 00:14:55,423
So I go, I have this problem.

376
00:14:55,463 --> 00:14:56,843
I have three ideas about it.

377
00:14:56,853 --> 00:14:57,773
Give me seven more.

378
00:14:57,833 --> 00:14:58,303
Woom.

379
00:14:59,083 --> 00:15:01,483
Not all of them are good, but
all of them are interesting.

380
00:15:01,503 --> 00:15:04,043
And some of them are go, Oh, I
would have never thought of that.

381
00:15:04,043 --> 00:15:05,683
I mean, I'm, I would have
thought of it three days from

382
00:15:05,683 --> 00:15:06,623
now when the project was over.

383
00:15:06,623 --> 00:15:06,913
Right?

384
00:15:07,633 --> 00:15:09,643
So all of a sudden I have
a hundred brain power.

385
00:15:09,693 --> 00:15:13,503
I can, I can multiply my brain
by a hundred X. If I want to, I

386
00:15:13,503 --> 00:15:15,503
can write 52 blog posts today.

387
00:15:16,068 --> 00:15:17,748
Instead of writing
them over the year.

388
00:15:17,818 --> 00:15:20,888
And I'm done with that
task for the year.

389
00:15:21,298 --> 00:15:22,366
This is brilliant.

390
00:15:22,618 --> 00:15:25,838
And with more people in the U S
anyway, retiring that are coming

391
00:15:25,839 --> 00:15:28,838
into the, then are coming in
the workforce for us to double

392
00:15:28,838 --> 00:15:32,108
the size of our revenue of our
companies, it used to be, we

393
00:15:32,108 --> 00:15:33,418
just hire twice as many people.

394
00:15:33,748 --> 00:15:35,648
Well, there aren't
twice as many to hire.

395
00:15:35,878 --> 00:15:38,018
So now we're going to
have to do it another way.

396
00:15:38,018 --> 00:15:41,548
We all have to become probably
twice as productive over the next

397
00:15:41,548 --> 00:15:43,208
five to 10 years as we've been.

398
00:15:43,738 --> 00:15:47,038
And we already have measurements
showing that we can at least

399
00:15:47,038 --> 00:15:48,088
achieve that if not more.

400
00:15:48,088 --> 00:15:50,598
So I think it's the most
exciting time to be alive.

401
00:15:50,598 --> 00:15:52,728
It's the most exciting
time to be in technology.

402
00:15:52,933 --> 00:15:54,792
it's the most exciting
time, arguably.

403
00:15:55,232 --> 00:15:57,762
To start a company because you can
start it with less people and you

404
00:15:57,762 --> 00:16:02,152
can leverage, um, large language
models and multimodals to do some of

405
00:16:02,152 --> 00:16:03,672
the work, a lot of the work for you.

406
00:16:03,962 --> 00:16:04,922
You don't, I mean.

407
00:16:05,412 --> 00:16:07,542
Look my presentations in keynotes.

408
00:16:08,282 --> 00:16:11,752
I used to hire out an illustrator
who do these great illustrations

409
00:16:11,952 --> 00:16:14,862
Now I just get that from a
multimodal and it you know,

410
00:16:14,922 --> 00:16:17,792
it draws for me It gives me
six or eight of these things.

411
00:16:17,792 --> 00:16:21,402
I put them in I'm done like in
a minute not two weeks I'm done

412
00:16:21,402 --> 00:16:23,342
in a minute and it didn't cost
me fifteen hundred dollars.

413
00:16:23,342 --> 00:16:24,232
It cost me a dollar

414
00:16:25,242 --> 00:16:26,142
any style you want.

415
00:16:26,202 --> 00:16:26,502
Yep,

416
00:16:26,792 --> 00:16:28,147
any style you want

417
00:16:28,602 --> 00:16:29,142
that's it.

418
00:16:29,292 --> 00:16:30,412
And, and what you're talking about.

419
00:16:31,222 --> 00:16:33,102
Yeah, it's awesome.

420
00:16:33,102 --> 00:16:36,752
And I've done the whole 52 weeks
of blog, pose, email, social.

421
00:16:37,062 --> 00:16:37,962
It's so simple.

422
00:16:37,962 --> 00:16:40,192
Once you get your head
wrapped around the process.

423
00:16:40,887 --> 00:16:43,287
Even in Riverside, we're on
Riverside right now, which

424
00:16:43,287 --> 00:16:45,827
is a podcasting platform
for those who don't know.

425
00:16:46,097 --> 00:16:49,937
And, uh, Riverside automatically,
as you know, we'll transcribe this.

426
00:16:50,477 --> 00:16:53,807
To the two of us, and then it
will summarize it and it'll do

427
00:16:53,807 --> 00:16:56,817
so in a matter of minutes, and
it used to take you personally,

428
00:16:56,827 --> 00:16:59,232
if you were doing it before they
had that technology, to do it.

429
00:16:59,562 --> 00:17:03,322
Hours, you know, hours and hours
and hours was the painful, you

430
00:17:03,322 --> 00:17:04,492
know, and I got to summarize it.

431
00:17:04,492 --> 00:17:05,002
Here's the point.

432
00:17:05,032 --> 00:17:06,072
Maybe you take notes through it.

433
00:17:06,072 --> 00:17:07,812
I don't do any, nobody
does that anymore.

434
00:17:07,982 --> 00:17:09,082
It just does this for us.

435
00:17:09,092 --> 00:17:11,612
So what a, what a
great thing it took.

436
00:17:11,642 --> 00:17:15,022
It lets you do what you want
to do better and took away that

437
00:17:15,022 --> 00:17:17,292
sort of grunt work that, or you
were handing that off to someone.

438
00:17:17,302 --> 00:17:18,462
We often handed it off

439
00:17:18,472 --> 00:17:18,732
to,

440
00:17:19,052 --> 00:17:20,712
you know, someone who
worked for the producer.

441
00:17:21,167 --> 00:17:21,457
Right.

442
00:17:21,457 --> 00:17:21,667
Yeah.

443
00:17:21,667 --> 00:17:21,927
Yeah.

444
00:17:22,277 --> 00:17:23,477
So it's, it's crazy.

445
00:17:23,477 --> 00:17:26,107
I mean, it wasn't even that long
ago going to places like rev.

446
00:17:26,127 --> 00:17:28,907
com to get everything done, you
know, you're like, I can get it

447
00:17:28,907 --> 00:17:31,967
done and, uh, you know, get it
back tomorrow or in a few hours.

448
00:17:31,977 --> 00:17:33,437
I thought that was quick.

449
00:17:33,650 --> 00:17:36,280
Well, I used to go to Upwork before
that because you'd hand it off to

450
00:17:36,280 --> 00:17:40,590
someone in like Uruguay who, who
would listen and try to summarize.

451
00:17:40,590 --> 00:17:43,150
And you know, I, no, I have a
machine that does it now for

452
00:17:43,170 --> 00:17:45,050
free in a matter of minutes.

453
00:17:45,210 --> 00:17:45,990
This is good.

454
00:17:46,450 --> 00:17:49,380
So I'm sorry for the person Uruguay
who isn't doing that work anymore.

455
00:17:49,820 --> 00:17:50,700
And we like Uruguay.

456
00:17:50,700 --> 00:17:51,650
I'm not picking a Uruguay, but,

457
00:17:52,210 --> 00:17:54,290
but, but it, you know, it's done.

458
00:17:54,300 --> 00:17:55,840
So these are great tools.

459
00:17:55,850 --> 00:17:57,220
Just like Excel is a great tool.

460
00:17:57,520 --> 00:18:01,806
And the point here is it's the
person in Uruguay or elsewhere

461
00:18:01,836 --> 00:18:03,826
is probably found something else.

462
00:18:03,826 --> 00:18:06,096
And if they're staying up
with the technology and what's

463
00:18:06,116 --> 00:18:08,126
possible opportunity wise.

464
00:18:08,386 --> 00:18:11,286
That's why I keep thinking of
this concept of being a bridge,

465
00:18:11,286 --> 00:18:14,426
like communicate what's possible
to folks who will listen.

466
00:18:14,426 --> 00:18:19,016
And hopefully that conspires
other ideas or people that

467
00:18:19,016 --> 00:18:19,916
keep talking about it.

468
00:18:20,326 --> 00:18:23,106
So then, you know, the folks
that might be out of work or a

469
00:18:23,116 --> 00:18:26,826
little complacent, whatever it
might be, rally them up, you

470
00:18:26,826 --> 00:18:28,306
know, like get, get behind this.

471
00:18:28,306 --> 00:18:30,656
So we can actually boost
all that productivity.

472
00:18:30,842 --> 00:18:32,702
one of the things I say
to people, I think you'll

473
00:18:32,702 --> 00:18:34,372
use this is stop playing.

474
00:18:34,402 --> 00:18:35,912
So I'm doing keynote speeches.

475
00:18:36,152 --> 00:18:37,202
How many people have used chat?

476
00:18:37,202 --> 00:18:37,932
GBT, right?

477
00:18:38,042 --> 00:18:39,412
Everybody raises their hand, right?

478
00:18:39,452 --> 00:18:40,912
How many people have played with it?

479
00:18:41,032 --> 00:18:41,832
Everybody raised their hand.

480
00:18:41,952 --> 00:18:43,962
How many people have used
it for real work on a

481
00:18:43,962 --> 00:18:45,082
consistent daily basis?

482
00:18:45,112 --> 00:18:46,052
Like three hands go up.

483
00:18:46,082 --> 00:18:46,402
We go.

484
00:18:46,702 --> 00:18:47,857
Stop playing.

485
00:18:48,177 --> 00:18:49,147
Just stop playing.

486
00:18:49,437 --> 00:18:52,017
Pick some tasks and say,
I'm going to do this with

487
00:18:52,017 --> 00:18:53,007
this as my assistant.

488
00:18:53,197 --> 00:18:55,187
I'm going to get it done
with this as my assistant.

489
00:18:55,427 --> 00:18:58,877
Cause when you start doing real
work and you do that real work every

490
00:18:58,877 --> 00:19:02,437
single day, you start to find real
work to do and expand your brain.

491
00:19:02,607 --> 00:19:04,957
Otherwise you go, well, I
played with it and I tried

492
00:19:04,957 --> 00:19:06,707
this, that didn't like it.

493
00:19:07,507 --> 00:19:09,167
You know, we don't
play with our tools.

494
00:19:09,167 --> 00:19:12,407
We work with these tools
to get actual work done.

495
00:19:12,407 --> 00:19:13,927
So go get actual tasks done.

496
00:19:13,927 --> 00:19:15,577
Like let's write a blog post.

497
00:19:16,232 --> 00:19:17,152
Let's write a blog post.

498
00:19:17,152 --> 00:19:17,372
Okay.

499
00:19:17,372 --> 00:19:18,052
What's it about?

500
00:19:18,062 --> 00:19:19,052
What do I want it to be about?

501
00:19:19,162 --> 00:19:20,462
Where can it get more information?

502
00:19:20,462 --> 00:19:21,902
Well, there's some
information on our website.

503
00:19:21,902 --> 00:19:22,152
Great.

504
00:19:22,372 --> 00:19:24,932
Tie it to your website, tie it to
your page, you know, et cetera.

505
00:19:25,242 --> 00:19:27,202
So do real work.

506
00:19:27,632 --> 00:19:27,902
Stop

507
00:19:28,207 --> 00:19:28,652
Well, there you go.

508
00:19:28,662 --> 00:19:30,512
That's the homework for
anyone watching or listening.

509
00:19:30,512 --> 00:19:34,002
Go do, do that blog post, write
that email, one of those two.

510
00:19:34,082 --> 00:19:34,162
That's all

511
00:19:34,562 --> 00:19:34,982
right.

512
00:19:35,342 --> 00:19:35,512
By

513
00:19:35,512 --> 00:19:35,962
the way.

514
00:19:36,707 --> 00:19:36,957
You

515
00:19:37,057 --> 00:19:39,747
use that to respond to an email,
like you get an email from

516
00:19:39,747 --> 00:19:42,547
a client or you get an email
and you go, I could respond.

517
00:19:42,567 --> 00:19:44,737
I'm going to spend a half an
hour stewing on this and it's

518
00:19:44,747 --> 00:19:45,817
not going to be that good.

519
00:19:46,107 --> 00:19:49,347
Literally take this, put it in there
and say, I need a response to that.

520
00:19:49,717 --> 00:19:52,347
Keeps the customer happy,
brings them back to me.

521
00:19:52,497 --> 00:19:55,657
Uh, you know, it's in the voice of
me and you know, blah, blah, blah.

522
00:19:56,677 --> 00:20:00,757
And you go, Oh, I couldn't
have written it that well.

523
00:20:00,817 --> 00:20:01,757
It rhymed serious.

524
00:20:02,087 --> 00:20:04,387
And then you may edit a few
words or edit a few things.

525
00:20:04,387 --> 00:20:07,057
You might take a sentence out,
but still you go, I, I, I'm sorry.

526
00:20:07,057 --> 00:20:10,057
I could not, I w I would have
taken me a week to think of that.

527
00:20:10,322 --> 00:20:13,272
There's a, there's a mental
model that we train on a

528
00:20:13,282 --> 00:20:16,242
buddy Brad Costanzo came up
with it, but it's a 10 80 10.

529
00:20:16,242 --> 00:20:18,522
It's like you start with the
idea or whatever that initial

530
00:20:18,912 --> 00:20:20,202
prompt thing, whatever it is.

531
00:20:20,687 --> 00:20:25,137
Chad, GBT or said AI LLM will
do the 80 percent heavy lift.

532
00:20:25,137 --> 00:20:26,977
And then you're the,
you're the human that takes

533
00:20:27,087 --> 00:20:27,437
right.

534
00:20:27,937 --> 00:20:28,322
That's right.

535
00:20:28,407 --> 00:20:29,787
You see, it's still your look.

536
00:20:29,797 --> 00:20:30,657
It's still your work.

537
00:20:30,667 --> 00:20:31,597
That's the interesting thing.

538
00:20:31,827 --> 00:20:33,052
You initiated it.

539
00:20:33,902 --> 00:20:37,292
You read it, you edited
it, and then you posted

540
00:20:37,292 --> 00:20:38,322
it or sent it or whatever.

541
00:20:39,102 --> 00:20:41,022
So it still reflects
what you want to reflect.

542
00:20:41,292 --> 00:20:44,232
But, like I like to say,
unless you were, I was not,

543
00:20:44,372 --> 00:20:45,842
I was not an English major.

544
00:20:46,592 --> 00:20:47,522
Not an English major.

545
00:20:48,142 --> 00:20:49,742
ChatGBT is an English major.

546
00:20:50,152 --> 00:20:52,392
So I now have an English
major helping me.

547
00:20:52,917 --> 00:20:54,457
every moment of the day.

548
00:20:54,807 --> 00:20:56,927
And so my English is much better.

549
00:20:56,927 --> 00:20:58,247
My language is much better.

550
00:20:58,247 --> 00:21:02,347
The, the fluidity, the meaning,
you know, the, the emotion

551
00:21:02,657 --> 00:21:05,447
that, that whatever I want to
come out, I want this one to be

552
00:21:05,457 --> 00:21:07,677
much more emotional because I
want to show it from the heart.

553
00:21:09,177 --> 00:21:13,387
So an English major would know
how to write that kind of prose.

554
00:21:13,777 --> 00:21:16,107
Now I can write like
an English major.

555
00:21:16,137 --> 00:21:17,037
It's still me.

556
00:21:17,427 --> 00:21:20,267
I've still, these are the
words I want to say, but I

557
00:21:20,297 --> 00:21:21,967
couldn't have thought of them.

558
00:21:22,522 --> 00:21:24,382
Without sitting there
stewing for a week.

559
00:21:24,382 --> 00:21:25,872
I'm not an English major, right?

560
00:21:26,382 --> 00:21:28,832
So look at that's that's
another way to look at it

561
00:21:29,497 --> 00:21:29,997
I love it.

562
00:21:30,057 --> 00:21:30,457
Yeah.

563
00:21:30,497 --> 00:21:32,337
If you want to write like
Hemingway, well, guess what?

564
00:21:32,347 --> 00:21:33,607
Prompted to do such

565
00:21:33,972 --> 00:21:36,002
Absolutely, right
like Hemingway boom

566
00:21:36,547 --> 00:21:37,037
done.

567
00:21:37,507 --> 00:21:38,277
Well, all right.

568
00:21:38,277 --> 00:21:41,257
So everybody stop playing,
go do the, do the work

569
00:21:41,287 --> 00:21:42,587
and just spend 10 minutes.

570
00:21:42,597 --> 00:21:43,457
You'll, you'll figure it out.

571
00:21:43,777 --> 00:21:44,407
Guaranteed.

572
00:21:44,742 --> 00:21:47,492
And and the longer the prompt
the larger the prompt the more

573
00:21:47,492 --> 00:21:48,502
you give it the better, right?

574
00:21:48,502 --> 00:21:52,302
Most of these can take in 2000
words now, right huge huge prompts

575
00:21:52,532 --> 00:21:56,092
So the more you tell it the more
you give it including hey, I wrote

576
00:21:56,092 --> 00:21:58,432
this blog post It's 800 words.

577
00:21:58,552 --> 00:22:01,132
Rewrite it for me to get more views.

578
00:22:01,412 --> 00:22:01,892
Boom.

579
00:22:02,262 --> 00:22:05,772
And you go, Oh, that's way
better than what I wrote, but

580
00:22:05,772 --> 00:22:08,963
it's still what, what you wrote
sent through an English majors

581
00:22:08,983 --> 00:22:10,253
brain that cleaned it up.

582
00:22:10,393 --> 00:22:12,333
And by the way, we used
to pay people to do that.

583
00:22:12,333 --> 00:22:15,853
So I would always write a blog
post and then I'd send it out

584
00:22:16,173 --> 00:22:19,973
to a blog post expert who would
rewrite it and use prose that I

585
00:22:19,973 --> 00:22:22,143
couldn't write in sentences and
you know, that I wouldn't have

586
00:22:22,143 --> 00:22:24,023
thought of it's still my ideas.

587
00:22:24,243 --> 00:22:27,843
But they were just really good
at writing it in a better way.

588
00:22:27,963 --> 00:22:30,043
Now I have a machine that
does the same and that poor

589
00:22:30,043 --> 00:22:31,193
person I know is out of work.

590
00:22:31,213 --> 00:22:32,333
And I apologize for that.

591
00:22:32,459 --> 00:22:34,883
Well, for now, you know, or maybe

592
00:22:35,183 --> 00:22:38,673
Well, she's actually using
the tools herself and selling.

593
00:22:39,073 --> 00:22:41,123
You know, doing what she's
doing now at a lower cost,

594
00:22:41,133 --> 00:22:41,883
but doing more of them.

595
00:22:41,883 --> 00:22:42,973
And you know, it all works out.

596
00:22:43,134 --> 00:22:44,824
And that right there is the key.

597
00:22:44,864 --> 00:22:47,774
You know, it's like she found a
hack or not a hack, but just a

598
00:22:47,774 --> 00:22:49,514
way to be more productive, give

599
00:22:49,524 --> 00:22:50,064
more value.

600
00:22:50,284 --> 00:22:50,494
That's

601
00:22:50,494 --> 00:22:50,894
the point.

602
00:22:51,344 --> 00:22:51,644
Yeah.

603
00:22:52,294 --> 00:22:52,674
Love it.

604
00:22:52,944 --> 00:22:56,174
Um, and not going to lie a
lot of the podcast here, like

605
00:22:56,174 --> 00:22:59,204
the, the hooks that I'll put
at the front or the intros of

606
00:22:59,204 --> 00:23:00,313
these, guess what I'm doing.

607
00:23:00,394 --> 00:23:03,624
I'm putting the transcription
into clod or chat GPT.

608
00:23:03,934 --> 00:23:07,194
I have a whole template project
on what are the best books.

609
00:23:07,354 --> 00:23:08,864
It gives me like 10 to choose from.

610
00:23:08,864 --> 00:23:10,994
I pick one and then
modify and make it my own.

611
00:23:11,434 --> 00:23:11,634
It's

612
00:23:11,778 --> 00:23:12,003
Yeah.

613
00:23:12,253 --> 00:23:15,913
Well, you have to, why would you,
as you know, there's some formulas

614
00:23:15,923 --> 00:23:19,823
to use on say LinkedIn that the
algorithms right now are, are

615
00:23:20,073 --> 00:23:22,803
they, they move to the top and
they give you more views, right?

616
00:23:23,413 --> 00:23:27,553
I cannot easily write
within that formulaic.

617
00:23:27,848 --> 00:23:32,238
Thing, but I can tell chat or GPT
four to do it and they'll go, sure,

618
00:23:32,238 --> 00:23:34,848
I'll take what you wrote and put
it into that formula so that you

619
00:23:34,848 --> 00:23:35,848
get the maximum number of views.

620
00:23:36,098 --> 00:23:39,658
And when I use that, I actually
get about four times the

621
00:23:39,658 --> 00:23:43,518
number of views than if I
did it myself, even though.

622
00:23:43,933 --> 00:23:45,333
My English isn't too bad.

623
00:23:45,403 --> 00:23:49,463
It's just not as good as the English
major that knows the formula.

624
00:23:51,013 --> 00:23:52,973
So I shouldn't bother to
do what I shouldn't do.

625
00:23:53,038 --> 00:23:53,518
All

626
00:23:53,884 --> 00:23:55,764
And, uh, we can keep going
into the rabbit hole here.

627
00:23:55,784 --> 00:23:56,294
Cause I'm like,

628
00:23:56,438 --> 00:23:59,653
But there's more, there's more
to talk about in the joy success

629
00:23:59,653 --> 00:23:59,953
cycle.

630
00:24:00,189 --> 00:24:00,979
Absolutely.

631
00:24:00,979 --> 00:24:05,049
And that's where I was going to pin
it to is because everything that

632
00:24:05,049 --> 00:24:08,009
you do, and this is where I think my
takeaway I was, I was learning about

633
00:24:08,009 --> 00:24:12,269
you, Kevin, and knowing that the
joy of success is this piece of work

634
00:24:12,269 --> 00:24:13,399
that you're working on currently.

635
00:24:13,859 --> 00:24:16,619
Uh, maybe by the time someone
finds this, it's already out.

636
00:24:16,629 --> 00:24:18,293
You should go get it
wherever that will be.

637
00:24:18,429 --> 00:24:18,579
Um,

638
00:24:18,593 --> 00:24:19,643
Someday there'll be a book.

639
00:24:19,683 --> 00:24:21,393
This will probably be
out before that, but

640
00:24:21,459 --> 00:24:21,809
yeah.

641
00:24:22,723 --> 00:24:23,789
So the joy of success.

642
00:24:23,829 --> 00:24:25,724
I mean, so Why joy?

643
00:24:25,734 --> 00:24:26,854
What is it in your eyes?

644
00:24:26,894 --> 00:24:30,664
But also I'm thinking, you know,
in the context of your career,

645
00:24:30,704 --> 00:24:33,814
and I know I haven't even covered
nearly everything you've done, but

646
00:24:33,814 --> 00:24:36,744
the patents to the, the different
companies you've been a part of

647
00:24:36,744 --> 00:24:41,524
and technology and most fast moving
places, you know, our industries.

648
00:24:41,854 --> 00:24:44,194
How does joy wrap into all of that?

649
00:24:44,204 --> 00:24:44,464
And

650
00:24:44,875 --> 00:24:47,155
Well, look, there's plenty
of books on happiness and how

651
00:24:47,155 --> 00:24:49,565
to be happy and how to be,
uh, that isn't this right.

652
00:24:49,825 --> 00:24:52,625
What I've done is I've said
in order to be the most

653
00:24:52,635 --> 00:24:57,440
successful you can be, You need
to have joy at every moment.

654
00:24:57,890 --> 00:25:00,290
So joy is intimately
tied to success.

655
00:25:00,500 --> 00:25:04,660
And this really came out of
people asking me, why is that

656
00:25:04,660 --> 00:25:05,980
you're so bubbly and joyful.

657
00:25:06,185 --> 00:25:09,100
And, and, and, and by the way,
why is it that you have 94 pens?

658
00:25:09,100 --> 00:25:11,920
And why is it that you can find
all these, all these pain points?

659
00:25:11,920 --> 00:25:13,900
And why is it that your mind
is open enough to see those?

660
00:25:13,900 --> 00:25:16,510
I go, well, it turns out
they are tied together.

661
00:25:16,720 --> 00:25:19,660
They're completely, and the
joy success cycle is the more

662
00:25:19,660 --> 00:25:22,240
joy, the more success, the
less joy, the less success.

663
00:25:22,700 --> 00:25:25,150
And once you tie those together
and you realize they're important,

664
00:25:25,460 --> 00:25:29,130
you start to look at every moment
of your day in a different way.

665
00:25:29,560 --> 00:25:32,560
Now, the way we score that in
the book and we teach people

666
00:25:32,560 --> 00:25:35,620
how to do this is what we call
the positive quotient, right?

667
00:25:35,620 --> 00:25:38,790
So how many positive
thoughts did you have?

668
00:25:38,790 --> 00:25:42,110
And you keep adding points for
that and you want to stay at 10.

669
00:25:42,120 --> 00:25:42,940
So great.

670
00:25:43,310 --> 00:25:46,530
And anytime you have a negative
thought or a complaint,

671
00:25:46,685 --> 00:25:48,115
Internal or external complaint.

672
00:25:48,145 --> 00:25:49,295
And humans love to complain.

673
00:25:49,305 --> 00:25:50,465
So this is a very important thing.

674
00:25:50,465 --> 00:25:52,295
You take the score away.

675
00:25:52,295 --> 00:25:53,525
You take one point away, right?

676
00:25:53,585 --> 00:25:55,465
So let's say you get
up in the morning.

677
00:25:55,465 --> 00:25:57,655
You go, Oh, my knees hurt.

678
00:25:58,165 --> 00:25:58,865
Minus one.

679
00:25:59,966 --> 00:26:02,036
You say you're starting with
in from the day, the start

680
00:26:02,055 --> 00:26:02,320
Why?

681
00:26:02,625 --> 00:26:04,955
Even if you start at five,
let's say you start at neutral

682
00:26:04,955 --> 00:26:05,685
or you start in the middle.

683
00:26:05,910 --> 00:26:06,920
All of a sudden you're minus one.

684
00:26:06,920 --> 00:26:09,800
Now you're at four less, less
chance of success that day.

685
00:26:10,110 --> 00:26:11,760
Then you go and you
get some breakfast.

686
00:26:11,760 --> 00:26:13,820
You go, Oh, I'm out of cereal.

687
00:26:13,820 --> 00:26:14,650
What an idiot I am.

688
00:26:15,240 --> 00:26:18,790
Now you're at three and then
you go, Oh, look at this.

689
00:26:18,790 --> 00:26:20,000
They have to fire someone.

690
00:26:20,144 --> 00:26:20,850
I hate that.

691
00:26:20,890 --> 00:26:21,330
Okay.

692
00:26:21,440 --> 00:26:22,330
Now you're at two.

693
00:26:22,550 --> 00:26:23,144
Okay.

694
00:26:23,470 --> 00:26:25,850
If you go tomorrow,
here's, here's the goal for

695
00:26:25,850 --> 00:26:27,060
your listeners tomorrow.

696
00:26:27,070 --> 00:26:28,870
I want you to wake up and count.

697
00:26:29,690 --> 00:26:32,470
The number of complaints or
negatives you have internal or

698
00:26:32,470 --> 00:26:35,360
external throughout the day,
the number of everything, every

699
00:26:35,360 --> 00:26:37,160
single one, right in a normal day.

700
00:26:37,170 --> 00:26:40,968
And remember, we're not talking
about, you know, a death

701
00:26:41,000 --> 00:26:42,490
in the family and cancer.

702
00:26:42,490 --> 00:26:43,320
That's not what we mean here.

703
00:26:43,350 --> 00:26:45,290
We mean your normal day, right?

704
00:26:45,290 --> 00:26:48,460
So the normal day we have a list of
things to do and things come at you

705
00:26:48,460 --> 00:26:50,700
and some of them are new and some
of them are surprises and some, you

706
00:26:50,700 --> 00:26:52,070
know, whatever weather, whatever.

707
00:26:52,160 --> 00:26:55,640
So a normal day, if you count them,
you're going to find most most

708
00:26:55,640 --> 00:26:58,400
Americans have over 100 complaints.

709
00:26:58,400 --> 00:26:58,465
Yeah.

710
00:26:58,755 --> 00:27:01,792
All day, either
external or internal.

711
00:27:01,825 --> 00:27:03,015
It's very easy to get there.

712
00:27:03,015 --> 00:27:03,965
It's a few an hour.

713
00:27:04,235 --> 00:27:06,135
All of a sudden you add up
to over a hundred a day.

714
00:27:06,415 --> 00:27:08,825
And at the end of that day,
you go, I had no idea I

715
00:27:08,825 --> 00:27:10,915
had 112 complaints a day.

716
00:27:11,645 --> 00:27:13,705
No wonder I'm not
meeting all my goals.

717
00:27:13,875 --> 00:27:18,475
And no wonder my mind isn't open
to see some of these opportunities.

718
00:27:18,725 --> 00:27:20,775
Well, because you're down in the
gutter and you're trying to dig

719
00:27:20,775 --> 00:27:22,315
yourself out of complaintville.

720
00:27:22,826 --> 00:27:23,066
So

721
00:27:23,066 --> 00:27:25,216
And once you're in complete,
you know, too, like it

722
00:27:25,246 --> 00:27:26,346
goes deeper, easier.

723
00:27:26,449 --> 00:27:26,656
Right?

724
00:27:26,706 --> 00:27:26,916
Like

725
00:27:27,061 --> 00:27:30,036
well, you, you, yeah, you have
these joy killers and it just

726
00:27:30,036 --> 00:27:32,816
keeps killing you and killing
you and killing you, right.

727
00:27:33,646 --> 00:27:35,366
Just takes away and takes
away and takes away.

728
00:27:35,476 --> 00:27:38,006
So, um, that's fear and
it's stress and burnout.

729
00:27:38,006 --> 00:27:39,476
And you get all those things
happening because you're

730
00:27:39,476 --> 00:27:42,016
down in this Terrible cycle
that took you into zero.

731
00:27:42,456 --> 00:27:46,116
Now, what happens if you got up the
next morning, the following morning,

732
00:27:46,116 --> 00:27:49,986
right, two days from now, and you
say, okay, Kevin said I have to

733
00:27:49,996 --> 00:27:54,556
limit my complaints or negatives
or whatever, right, to one a day.

734
00:27:54,786 --> 00:27:58,476
You still get one, but only
one, because I live by this.

735
00:27:58,476 --> 00:28:00,466
I really try very hard
to keep it at one.

736
00:28:01,116 --> 00:28:02,026
So you get up.

737
00:28:02,216 --> 00:28:03,426
Of course, you're not thinking yet.

738
00:28:03,456 --> 00:28:06,066
You go, oh, oh, geez, my
back hurts this morning.

739
00:28:07,726 --> 00:28:08,356
that's your one.

740
00:28:08,801 --> 00:28:09,521
That's your one.

741
00:28:10,211 --> 00:28:13,981
Now, this is an exercise in mental
control, is the whole point.

742
00:28:13,991 --> 00:28:17,331
Because once you're counting,
you go, I already used my one.

743
00:28:17,911 --> 00:28:18,871
And I, and I blew it.

744
00:28:18,871 --> 00:28:20,281
I gave it away on something stupid.

745
00:28:20,691 --> 00:28:23,691
So, now I have none
left for the entire day.

746
00:28:23,721 --> 00:28:25,876
And so, All of my tasks.

747
00:28:25,886 --> 00:28:27,226
So you look at your task list.

748
00:28:27,226 --> 00:28:29,216
I like to make task list
sometimes the night before,

749
00:28:29,216 --> 00:28:29,936
often the night before.

750
00:28:30,176 --> 00:28:30,916
I like to make a test.

751
00:28:30,926 --> 00:28:32,576
They say, here's the 10
things I have to do today.

752
00:28:33,096 --> 00:28:37,386
And numbers, you know, number three
is fire bill, you know, whatever.

753
00:28:37,716 --> 00:28:39,916
And because you do
that as leaders, right?

754
00:28:40,186 --> 00:28:42,776
You know, there's many ways
to look at firing bill.

755
00:28:42,936 --> 00:28:45,316
Of course, most of us say,
Oh, this is gonna be hard.

756
00:28:45,496 --> 00:28:46,506
I don't want to do it.

757
00:28:46,516 --> 00:28:48,076
The conversation is gonna suck.

758
00:28:48,076 --> 00:28:49,636
He's gonna cry, you know, whatever.

759
00:28:49,636 --> 00:28:50,656
I'm hurting his family.

760
00:28:50,656 --> 00:28:51,086
I mean, yeah.

761
00:28:51,656 --> 00:28:53,066
No, that's not the
way to look at it.

762
00:28:53,246 --> 00:28:57,176
I want you to take every task
and find the joy in that task.

763
00:28:57,476 --> 00:29:00,806
Now, in some tasks, the only joy
in the task is completing the task.

764
00:29:01,136 --> 00:29:04,866
So an example might be, you
know, I don't know, I have to

765
00:29:04,866 --> 00:29:09,906
sweep the floor and maybe there's
just no joy in cleaning for you.

766
00:29:09,926 --> 00:29:12,256
So some people get great joy
from cleaning just because they

767
00:29:12,256 --> 00:29:13,256
love to see the place clean.

768
00:29:13,646 --> 00:29:17,346
But you can look at that task and
say, hey, the only joy in this

769
00:29:17,346 --> 00:29:18,636
for me is completing the task.

770
00:29:18,911 --> 00:29:19,921
And that's what I'm
going to look at.

771
00:29:19,931 --> 00:29:22,351
I can't wait to complete that task
to check something off my list.

772
00:29:22,601 --> 00:29:24,521
Cause once you make lists and
you check things off, there's

773
00:29:24,521 --> 00:29:25,611
great joy in checking things

774
00:29:25,611 --> 00:29:25,771
off

775
00:29:25,806 --> 00:29:25,911
Oh

776
00:29:25,966 --> 00:29:26,342
yeah.

777
00:29:26,342 --> 00:29:27,470
That physical action.

778
00:29:27,661 --> 00:29:29,101
That is, it's a big deal.

779
00:29:29,101 --> 00:29:30,221
It's a dopamine hit, right?

780
00:29:30,331 --> 00:29:32,911
So, so here I got a fire bill.

781
00:29:33,481 --> 00:29:37,131
And I like Bill and he's been
my friend, but by the time

782
00:29:37,131 --> 00:29:40,581
you get to letting someone go,
usually it's because they're no

783
00:29:40,581 --> 00:29:42,001
longer a match for your company.

784
00:29:42,011 --> 00:29:44,071
And by the way, they might've
been a match three years ago.

785
00:29:44,121 --> 00:29:47,191
They might've been phenomenal, but
they're no longer a match today.

786
00:29:47,741 --> 00:29:52,591
And, um, and the fact is, is
they're not doing great work for

787
00:29:52,591 --> 00:29:55,321
you and you're actually not being
great for them at this point.

788
00:29:55,731 --> 00:29:57,891
It's cycled downward and
it's not working right.

789
00:29:58,111 --> 00:29:59,611
So here's the joy in that.

790
00:29:59,691 --> 00:30:02,551
I know every time I've fired
someone, every time I've had to

791
00:30:02,551 --> 00:30:04,651
let someone go, sometimes it's
layoffs, it's whatever it is,

792
00:30:05,061 --> 00:30:07,851
they are going to be better off
because they're going to end up in

793
00:30:07,851 --> 00:30:11,001
a better position with someone who
likes them more in a position that

794
00:30:11,001 --> 00:30:14,061
works better for them and maybe
a company that has more money for

795
00:30:14,061 --> 00:30:15,471
that project, whatever it is, right?

796
00:30:15,611 --> 00:30:18,391
It's going to end up better
for them and better for me or

797
00:30:18,391 --> 00:30:19,181
else I would have kept them.

798
00:30:19,361 --> 00:30:20,921
It's actually better
for both people.

799
00:30:21,151 --> 00:30:22,241
This is a good thing.

800
00:30:22,751 --> 00:30:27,093
And when you look at All jobs
as temporary, which people tend

801
00:30:27,101 --> 00:30:28,291
not to do, but they need to.

802
00:30:28,571 --> 00:30:31,121
And Reid Hoffman said this actually,
so I'm stealing it from Reid.

803
00:30:31,391 --> 00:30:34,491
Um, when you look at every
job as a temporary place that

804
00:30:34,501 --> 00:30:37,911
you go, you drop some golden
nuggets, pick up some golden

805
00:30:37,911 --> 00:30:39,191
nuggets, and then your time's up.

806
00:30:39,791 --> 00:30:43,441
If you think that way from day
one, you know, you're only there

807
00:30:43,441 --> 00:30:44,501
for a short period of time.

808
00:30:44,511 --> 00:30:47,271
It could be a year or two or
three, if it's Silicon Valley.

809
00:30:47,501 --> 00:30:48,901
On average, it's
three or four years.

810
00:30:48,921 --> 00:30:51,031
You don't, you know, that's
just how the cycles go.

811
00:30:51,721 --> 00:30:55,421
And then you're not shocked when the
boss calls you in and says, well,

812
00:30:55,431 --> 00:30:56,371
it's going to be a tough discussion.

813
00:30:56,371 --> 00:30:57,341
You go, no, it isn't.

814
00:30:57,371 --> 00:30:59,041
I've been planning for
this since day one.

815
00:30:59,271 --> 00:31:01,521
I knew that my time
here was a limited time.

816
00:31:01,681 --> 00:31:03,611
I've enjoyed the
limited time I've had.

817
00:31:03,801 --> 00:31:07,501
I realized that today is the ending
day of that and it's all good.

818
00:31:07,681 --> 00:31:10,491
And now I get to go and do the
same thing in another company.

819
00:31:10,661 --> 00:31:13,481
Drop some golden nuggets, pick
up some different golden nuggets,

820
00:31:14,071 --> 00:31:15,921
and my time there will end also.

821
00:31:15,971 --> 00:31:18,621
It'll be three years, or five years,
or two years, or whatever it is.

822
00:31:19,031 --> 00:31:22,111
Um, so when you, when everybody
looks at it that way, there

823
00:31:22,111 --> 00:31:23,951
is, this is a joyous occasion.

824
00:31:24,541 --> 00:31:26,491
And I know people are going
to be laughing at me listening

825
00:31:26,491 --> 00:31:28,573
to this, but the point of this

826
00:31:28,731 --> 00:31:28,941
is

827
00:31:29,201 --> 00:31:29,621
over here.

828
00:31:29,651 --> 00:31:29,891
No,

829
00:31:30,121 --> 00:31:30,396
it's,

830
00:31:30,671 --> 00:31:31,601
yeah, he's crazy.

831
00:31:31,921 --> 00:31:37,206
There's, the point of this is,
You control every moment of your

832
00:31:37,206 --> 00:31:39,946
day and how much joy it brings
you every moment of the day.

833
00:31:39,956 --> 00:31:43,276
And if you want to be the most
successful you can be in whatever

834
00:31:43,276 --> 00:31:47,566
that is, it could be monetarily,
it could be just a title, it

835
00:31:47,566 --> 00:31:50,186
could simply be your company,
it could be with family, it

836
00:31:50,186 --> 00:31:52,555
could be any, if you want to be
the most successful you can be.

837
00:31:53,056 --> 00:31:55,646
Every moment of the day,
you've got to find the joy in

838
00:31:55,646 --> 00:31:58,966
that moment, the joy in that
task, the joy in, in being on

839
00:31:58,966 --> 00:31:59,996
this podcast with you, right?

840
00:32:00,066 --> 00:32:01,296
Every single thing.

841
00:32:01,506 --> 00:32:03,146
And I have great joy
being on the podcast

842
00:32:03,146 --> 00:32:03,196
with you.

843
00:32:03,221 --> 00:32:03,311
Yeah.

844
00:32:03,446 --> 00:32:03,761
Same.

845
00:32:03,761 --> 00:32:04,541
I love having you here.

846
00:32:04,636 --> 00:32:04,691
. Yeah.

847
00:32:04,936 --> 00:32:05,876
So does that make sense?

848
00:32:05,876 --> 00:32:09,646
So, so it is a mental exercise
and you have to, now that you tie

849
00:32:09,656 --> 00:32:15,016
joy to success, you go, okay, if
I believe joy is absolutely drive

850
00:32:15,016 --> 00:32:18,026
success and that cycle, you get
success, you get more joy, you get

851
00:32:18,026 --> 00:32:19,186
more joy, you get more success.

852
00:32:19,251 --> 00:32:20,536
And that cycle is tied together.

853
00:32:20,536 --> 00:32:22,126
Then once you live that way.

854
00:32:22,796 --> 00:32:26,076
It changes why you're doing
everything during the day, right?

855
00:32:26,076 --> 00:32:27,556
So you look at everything with joy.

856
00:32:27,716 --> 00:32:30,966
Hey, I found this great little
cable that brings me joy, right?

857
00:32:31,026 --> 00:32:34,036
Every single thing you have to find
a little modicum of joy and joy

858
00:32:34,036 --> 00:32:35,236
moments all the way through the day.

859
00:32:35,651 --> 00:32:36,551
Changes your life.

860
00:32:36,902 --> 00:32:40,172
And I'm assuming through, and I,
I could see how it could change.

861
00:32:40,982 --> 00:32:42,422
It is just like
anything else negative.

862
00:32:42,422 --> 00:32:43,862
You go down that negative spiral.

863
00:32:43,862 --> 00:32:46,702
It is, at least, I believe you
might have the better answer.

864
00:32:47,062 --> 00:32:49,462
Humans  just aimed to.

865
00:32:50,232 --> 00:32:51,332
Naturally go to negative.

866
00:32:51,332 --> 00:32:54,342
Yeah, but so we're training
ourselves kind of an uphill

867
00:32:54,352 --> 00:32:57,732
battle, but it's mental control,
like you said, is it, that's

868
00:32:57,732 --> 00:32:58,722
what this whole thing is.

869
00:32:58,952 --> 00:33:02,102
No one else controls how you're
going to look at this task.

870
00:33:02,382 --> 00:33:04,402
So the task is to write a blog post.

871
00:33:04,742 --> 00:33:06,682
I don't want to write a
blog post about this thing.

872
00:33:06,682 --> 00:33:07,792
I've written enough blog posts.

873
00:33:07,802 --> 00:33:09,362
Well, that's one way to look at it.

874
00:33:09,642 --> 00:33:12,282
Another way to look at it is, hey,
I'm going to learn something new.

875
00:33:12,432 --> 00:33:13,902
I may even use some new tools.

876
00:33:14,092 --> 00:33:14,972
I'm going to edit it.

877
00:33:15,082 --> 00:33:19,662
I'm going to try to beat my last
week's speed of, you know, 12

878
00:33:19,662 --> 00:33:20,732
minutes, whatever it is, right?

879
00:33:20,932 --> 00:33:22,262
There's so many ways.

880
00:33:22,587 --> 00:33:26,687
Look at this as joy and then
check it off the list, right?

881
00:33:26,687 --> 00:33:29,487
So that moment can bring you joy
or it can bring you negative.

882
00:33:29,627 --> 00:33:32,397
And people who are at
their job go, well.

883
00:33:32,652 --> 00:33:33,512
You know, they're Eeyore.

884
00:33:33,542 --> 00:33:35,722
Well, I got to do this task.

885
00:33:35,752 --> 00:33:36,162
Okay.

886
00:33:36,522 --> 00:33:38,852
Do you think they're
ever going to make it?

887
00:33:38,852 --> 00:33:42,532
What, whatever success means to
them, they're not going to have it.

888
00:33:43,322 --> 00:33:46,182
Cause Eeyore doesn't
lead the company.

889
00:33:46,292 --> 00:33:48,362
Eeyore doesn't go up
to lead the group.

890
00:33:48,562 --> 00:33:49,932
Eeyore doesn't lead anything.

891
00:33:49,942 --> 00:33:52,812
Just sits there in the
basement going, well, I'm

892
00:33:52,812 --> 00:33:54,732
going to complain today.

893
00:33:54,972 --> 00:33:55,462
You know,

894
00:33:56,162 --> 00:33:56,982
does spread though.

895
00:33:56,982 --> 00:33:58,012
it's contagious.

896
00:33:58,012 --> 00:33:58,162
you

897
00:33:58,352 --> 00:33:59,192
contagious.

898
00:33:59,787 --> 00:34:00,152
That's right.

899
00:34:00,152 --> 00:34:03,232
So we want, I want you
to rethink your life.

900
00:34:03,602 --> 00:34:05,832
And say every moment I'm
going to find the modicum

901
00:34:05,832 --> 00:34:06,842
of joy in this moment.

902
00:34:07,092 --> 00:34:10,252
And by the end of the day,
I'm going to have 110 joyful

903
00:34:10,252 --> 00:34:13,702
moments, tiny little ones,
instead of 110 complaints.

904
00:34:13,882 --> 00:34:17,972
And if I do that, I have a
better opportunity where my

905
00:34:17,972 --> 00:34:19,452
mind is open for success.

906
00:34:19,642 --> 00:34:21,652
My mind is open to see
other people's pain points

907
00:34:21,652 --> 00:34:22,652
and how I might solve them.

908
00:34:22,842 --> 00:34:25,202
My mind is open to
listen to other people's.

909
00:34:25,522 --> 00:34:29,292
Concerns or challenges or
headaches or whatever it is, right?

910
00:34:29,292 --> 00:34:34,302
My mind is open and I'm able
and willing to deal with all the

911
00:34:34,302 --> 00:34:37,112
things that come at me because
no matter what, I'm going to

912
00:34:37,112 --> 00:34:39,492
look at everything with, you
know, those 110 points of

913
00:34:39,492 --> 00:34:40,767
joy instead of 110 negatives.

914
00:34:41,222 --> 00:34:41,922
Yes.

915
00:34:41,962 --> 00:34:43,772
How are you tracking all of this?

916
00:34:43,802 --> 00:34:45,392
Like, what's your
personal process here?

917
00:34:45,772 --> 00:34:48,332
Yeah, I don't need to keep
track of them anymore because

918
00:34:48,362 --> 00:34:51,922
I, I, you know, I'm at a
point where in general I have.

919
00:34:52,357 --> 00:34:54,907
Uh, one or zero complaints a day.

920
00:34:55,117 --> 00:34:56,007
That's what I go for.

921
00:34:56,027 --> 00:34:59,077
And, and look, it's easy for
people to drag you into, you

922
00:34:59,077 --> 00:35:00,337
know, it's sort of into that.

923
00:35:00,347 --> 00:35:04,197
It's, it's, it's difficult for my,
my, my wife, who is an amazing,

924
00:35:04,227 --> 00:35:08,257
um, highly accomplished CEO
herself, but, um, when, when we're

925
00:35:08,257 --> 00:35:11,667
together and like something's
gone wrong, like we were on some

926
00:35:11,757 --> 00:35:12,937
flights and the flights got.

927
00:35:13,097 --> 00:35:15,937
Delayed by many hours and you had
to switch flights and then you got

928
00:35:16,177 --> 00:35:19,037
put back in the back of the plane
and sort of All these things happen

929
00:35:19,577 --> 00:35:23,587
and and finally she's just angry at
me because she goes why is it that

930
00:35:23,587 --> 00:35:25,557
you can't see how terrible this is?

931
00:35:25,987 --> 00:35:26,487
I don't know.

932
00:35:26,697 --> 00:35:27,357
I got here.

933
00:35:27,407 --> 00:35:27,827
Here's me.

934
00:35:27,887 --> 00:35:30,097
I got an extra five hours
to work on my notebook.

935
00:35:30,097 --> 00:35:30,257
This

936
00:35:30,257 --> 00:35:32,297
is great This is fabulous.

937
00:35:32,297 --> 00:35:33,667
This is the best thing
that's ever happened to me.

938
00:35:33,777 --> 00:35:34,587
How dare you?

939
00:35:34,587 --> 00:35:36,907
Yeah, I'm, I'm being a little
physician, not that way, but,

940
00:35:37,167 --> 00:35:40,537
but you know, the point is it can
be a little, for those who don't

941
00:35:40,537 --> 00:35:42,577
understand the process and are
not trying to follow the process,

942
00:35:42,577 --> 00:35:46,257
it can be a little nerve wracking
that you're not wallowing in

943
00:35:46,257 --> 00:35:47,567
the pain that they're wallowing.

944
00:35:47,597 --> 00:35:48,387
I'll give you an example.

945
00:35:48,571 --> 00:35:52,707
I recently spoke to a
very large company, um,

946
00:35:53,237 --> 00:35:54,377
the choice success cycle.

947
00:35:54,397 --> 00:35:58,227
And, and one of the challenges
they were having is, um, is that

948
00:35:58,227 --> 00:36:02,387
they had reorganized a lot of the
groups and all of these groups,

949
00:36:02,407 --> 00:36:04,807
they didn't like the new groups
and some people got laid off and

950
00:36:04,807 --> 00:36:07,177
they didn't like the new people
they were with and, and, and right.

951
00:36:08,122 --> 00:36:10,662
And so everyone was
wallowing in this negativity.

952
00:36:10,942 --> 00:36:13,512
Well, I don't know why I got put in
this group and this really sucks.

953
00:36:13,512 --> 00:36:15,342
And I know I'm, I'm not
going to hit my numbers now.

954
00:36:15,342 --> 00:36:18,752
And there's this company and oh
my God, you know, and the whole

955
00:36:18,762 --> 00:36:20,192
thing was, everybody was at a zero.

956
00:36:20,212 --> 00:36:20,552
Right.

957
00:36:20,862 --> 00:36:23,252
And I came in and
said, stop that crap.

958
00:36:23,437 --> 00:36:23,807
Right?

959
00:36:23,987 --> 00:36:26,247
If that's what you want to do,
just get just leave, right?

960
00:36:26,427 --> 00:36:29,287
I clearly this isn't for
you, but reorganizations

961
00:36:29,307 --> 00:36:30,957
are part of corporations.

962
00:36:30,967 --> 00:36:32,257
They're part of corporate history.

963
00:36:32,437 --> 00:36:35,207
It always happens every few
years for lots of reasons.

964
00:36:35,447 --> 00:36:38,527
Okay, so what I want you to do is
instead of saying, but my buddies

965
00:36:38,527 --> 00:36:41,852
are over there and I'm not part
of that group, Here's a chance for

966
00:36:41,852 --> 00:36:45,102
you to learn a whole new set of
people and a whole new set of skills

967
00:36:45,292 --> 00:36:47,802
and go have a beer with different
people and learn their lives.

968
00:36:47,962 --> 00:36:50,592
What a great opportunity for you to
expand your mind because you were

969
00:36:50,592 --> 00:36:51,992
no longer expanding over there.

970
00:36:51,992 --> 00:36:52,852
You knew that group.

971
00:36:53,092 --> 00:36:55,982
Now you have to start over
and learn all new people

972
00:36:55,982 --> 00:36:58,302
and all new idiosyncrasies
and you all get to do this.

973
00:36:58,422 --> 00:37:01,412
What a magical moment this
company has given you.

974
00:37:02,097 --> 00:37:06,617
And a whole, I heard later that lots
of people took the joy success cycle

975
00:37:06,627 --> 00:37:08,157
seriously and started living it.

976
00:37:08,297 --> 00:37:11,247
And they changed the way they
looked at that reorg instead

977
00:37:11,247 --> 00:37:12,857
of, Oh, this is terrible.

978
00:37:12,857 --> 00:37:16,187
All my friends, they started to
look at it a different way and

979
00:37:16,187 --> 00:37:20,627
say, wow, I'm going to find joyful
moments all through this and realize

980
00:37:20,647 --> 00:37:24,467
there's joy in the change, even
though humans hate change, start to

981
00:37:24,467 --> 00:37:26,297
enjoy change, start to love change.

982
00:37:26,752 --> 00:37:30,212
can't stop it and things are
changing faster than ever and

983
00:37:30,212 --> 00:37:32,472
with, with joy, I can imagine it.

984
00:37:32,482 --> 00:37:35,912
I mean, not just imagining,
but you've experienced, I'm

985
00:37:35,912 --> 00:37:37,532
sure much more than most.

986
00:37:37,752 --> 00:37:40,972
There's a chain event, you know,
like it just, it's almost like these

987
00:37:41,002 --> 00:37:41,402
forking

988
00:37:41,492 --> 00:37:41,952
cycle.

989
00:37:42,532 --> 00:37:42,717
That's

990
00:37:42,782 --> 00:37:43,332
the cycle.

991
00:37:43,492 --> 00:37:44,652
Joy, success, cycle.

992
00:37:44,772 --> 00:37:45,712
You get some success.

993
00:37:45,742 --> 00:37:48,842
And by the way, the success could be
I completed the task, which brought

994
00:37:48,842 --> 00:37:51,792
me joy, which then brought me more
success, which brought me joy.

995
00:37:51,972 --> 00:37:54,552
You want to be, you're either
on that cycle or you're on

996
00:37:54,552 --> 00:37:55,962
the downward spiral, right?

997
00:37:56,032 --> 00:37:56,862
The joy killers.

998
00:37:57,022 --> 00:37:58,802
Do you really want to be
on the joy killer cycle?

999
00:37:58,802 --> 00:38:00,372
Do you want to be on
the joy success cycle?

1000
00:38:00,512 --> 00:38:02,862
I want to be on the joy success
cycle because where's it lead?

1001
00:38:02,952 --> 00:38:03,752
To success.

1002
00:38:04,412 --> 00:38:04,972
Do that.

1003
00:38:05,112 --> 00:38:07,792
Whatever success is, again,
it, It's not always I'm going

1004
00:38:07,792 --> 00:38:08,792
to be a billionaire, right?

1005
00:38:08,952 --> 00:38:10,112
It could be a lot of things.

1006
00:38:10,402 --> 00:38:14,352
it could be whatever you want,
but and to kind of wrap this up,

1007
00:38:14,362 --> 00:38:17,472
you know, Kevin, I'm thinking
of, you said, stop playing

1008
00:38:17,482 --> 00:38:18,802
like that still stuck with me.

1009
00:38:18,802 --> 00:38:21,012
And I think so many people
are in this play mode in

1010
00:38:21,012 --> 00:38:22,332
whatever part of their life.

1011
00:38:22,342 --> 00:38:25,432
If we're going to technology
and AI, it's probably studying.

1012
00:38:25,432 --> 00:38:26,082
It's learning.

1013
00:38:26,082 --> 00:38:26,722
It's reading.

1014
00:38:26,722 --> 00:38:28,992
It's watching a bunch of
YouTube videos and going

1015
00:38:28,992 --> 00:38:29,612
down the rabbit hole.

1016
00:38:30,222 --> 00:38:30,912
Great.

1017
00:38:31,472 --> 00:38:32,902
And what are you gonna do about it?

1018
00:38:33,412 --> 00:38:36,882
And it seems like that's, that's
a big takeaway is like, there's

1019
00:38:36,882 --> 00:38:39,302
a lot of people that are very
intellectual, you know, and

1020
00:38:39,302 --> 00:38:43,852
there's a lot of folks that are
very hyper motivated to, but if

1021
00:38:43,852 --> 00:38:47,272
you're stuck in this middle part
of, uh, I've seen a meme going

1022
00:38:47,272 --> 00:38:51,187
around like midwits, essentially
the, the folks that just, Have all

1023
00:38:51,187 --> 00:38:53,497
the information, the energy, but
they're not doing anything about

1024
00:38:53,497 --> 00:38:55,062
it, and they're just kind of stuck.

1025
00:38:55,362 --> 00:38:56,252
that's, that's right.

1026
00:38:56,252 --> 00:39:00,582
And, and, you know, Yoda sayings
and memes are, are, are the best

1027
00:39:00,582 --> 00:39:05,782
because Yoda was an alien of few
words, but when it said them, I

1028
00:39:05,782 --> 00:39:08,402
don't know what, if it's a male or
female, that thing, but whatever,

1029
00:39:08,402 --> 00:39:13,838
when it said them, it meant I
like to quote Yoda, which is, do.

1030
00:39:14,428 --> 00:39:15,388
Not play,

1031
00:39:15,768 --> 00:39:16,218
right?

1032
00:39:16,578 --> 00:39:19,328
So do or don't play, right?

1033
00:39:19,658 --> 00:39:22,598
Uh, so it's all about doing
something, not playing,

1034
00:39:22,988 --> 00:39:23,388
right?

1035
00:39:23,948 --> 00:39:25,378
Uh, so it's not do not play.

1036
00:39:25,378 --> 00:39:27,698
It's do, comma, not play,

1037
00:39:28,154 --> 00:39:29,494
do play.

1038
00:39:29,534 --> 00:39:31,044
That's, we're gonna end
it right there, Kevin.

1039
00:39:31,233 --> 00:39:31,423
Yeah.

1040
00:39:31,423 --> 00:39:31,623
Yeah.

1041
00:39:32,614 --> 00:39:33,524
I love it, man.

1042
00:39:33,534 --> 00:39:38,364
This is so cool Well, tell us
where folks should go follow you.

1043
00:39:38,364 --> 00:39:40,094
I know you have stuff
everywhere But, uh, you know,

1044
00:39:40,094 --> 00:39:41,914
home base for where they
can get the book eventually

1045
00:39:42,323 --> 00:39:42,673
Yeah.

1046
00:39:42,673 --> 00:39:43,258
Kevin's race.

1047
00:39:43,533 --> 00:39:43,713
com.

1048
00:39:43,713 --> 00:39:44,973
It's just my first name, last name.

1049
00:39:45,173 --> 00:39:45,603
com.

1050
00:39:45,903 --> 00:39:49,113
Uh, so easy to find my
LinkedIn is on there.

1051
00:39:49,113 --> 00:39:52,593
A bunch of stuff in my keynote
talks, uh, is on there.

1052
00:39:52,603 --> 00:39:54,883
Some of the joy, success
cycle stuff is on there.

1053
00:39:54,883 --> 00:39:56,923
When the book comes out,
there'll be more about it there.

1054
00:39:57,143 --> 00:39:58,973
So, um, you can
always find me there.

1055
00:39:58,973 --> 00:39:59,523
Kevin's race.

1056
00:39:59,663 --> 00:39:59,913
com.

1057
00:40:01,094 --> 00:40:03,264
got to give you a shout out
because like the, the Ted,

1058
00:40:03,324 --> 00:40:04,564
Ted talks and all that stuff.

1059
00:40:04,564 --> 00:40:09,074
I mean, you were 10 plus years
ago or something talking about AI

1060
00:40:09,074 --> 00:40:11,784
and all these things, essentially
what's happening right now.

1061
00:40:11,794 --> 00:40:13,624
I'm like, you are so
ahead of the curve.

1062
00:40:13,688 --> 00:40:14,768
I, it was 10 years ago.

1063
00:40:14,768 --> 00:40:18,488
I was, I, I, I gave, uh, uh,
that was a TEDx talk actually.

1064
00:40:18,488 --> 00:40:21,338
I've done TED Talks and TEDx
talks, TEDx to Orange County,

1065
00:40:21,638 --> 00:40:24,638
and um, I think it was 2014
and I gave that, and people are

1066
00:40:24,638 --> 00:40:25,778
going, what's he talking about?

1067
00:40:25,778 --> 00:40:26,468
He's crazy.

1068
00:40:26,583 --> 00:40:27,368
What, what?

1069
00:40:27,368 --> 00:40:28,208
That's our world.

1070
00:40:28,208 --> 00:40:30,068
I, I don't, it's AI thing.

1071
00:40:30,233 --> 00:40:33,173
But I had already been around
it for enough years that I

1072
00:40:33,173 --> 00:40:34,923
could see where we were going.

1073
00:40:35,173 --> 00:40:37,723
You could see what was
happening with neural nets.

1074
00:40:37,733 --> 00:40:39,953
Cause we got deep
neural nets by 2012.

1075
00:40:39,973 --> 00:40:41,783
So we understood what might happen.

1076
00:40:42,003 --> 00:40:44,663
And in the end, you know, when
we have transformers and LLMs and

1077
00:40:44,663 --> 00:40:49,563
all of that today, it is a result,
as Sam Altman said, of, uh, of,

1078
00:40:49,593 --> 00:40:53,583
or it's a proof that neural nets
work, deep neural nets work, deep

1079
00:40:53,603 --> 00:40:56,683
learning works, that's, that's
a proof that deep learning works

1080
00:40:56,683 --> 00:40:59,803
because I, we can now go out
and learn a trillion phrases.

1081
00:41:00,258 --> 00:41:02,818
And build a, you know,
a deep neural net.

1082
00:41:02,818 --> 00:41:03,138
Right.

1083
00:41:03,648 --> 00:41:06,408
And it works as deep as you
want, as big as you want.

1084
00:41:06,668 --> 00:41:09,668
I mean, you need 6 billion in
compute power, but if you have

1085
00:41:09,668 --> 00:41:14,008
that, you can, you can build
the world's most knowledgeable

1086
00:41:14,018 --> 00:41:14,878
thing in the English language.

1087
00:41:15,308 --> 00:41:16,023
Really fascinating.

1088
00:41:16,479 --> 00:41:16,899
man.

1089
00:41:16,939 --> 00:41:17,289
Yeah.

1090
00:41:17,289 --> 00:41:18,779
We need some nuclear power plants.

1091
00:41:18,779 --> 00:41:20,339
We need all these
other, you know, cooling

1092
00:41:20,343 --> 00:41:21,243
We're bringing them back.

1093
00:41:21,453 --> 00:41:22,183
We're bringing them back.

1094
00:41:22,363 --> 00:41:24,453
I look not, not to be political.

1095
00:41:24,453 --> 00:41:25,673
We should have never shut them down.

1096
00:41:25,673 --> 00:41:25,803
Right.

1097
00:41:26,033 --> 00:41:28,783
I mean, I mean, people talk about
climate change and this and that.

1098
00:41:28,783 --> 00:41:31,993
And what's interesting is so many
people protested and especially

1099
00:41:31,993 --> 00:41:34,553
in the seventies and eighties
against nuclear power, because

1100
00:41:34,553 --> 00:41:35,443
they thought it was dangerous.

1101
00:41:35,623 --> 00:41:39,063
No, what that led to is more coal
plants, which was far more dangerous

1102
00:41:39,064 --> 00:41:40,793
than nuclear power has ever been.

1103
00:41:40,793 --> 00:41:43,893
And we should have built, you
know, 500 nuclear power plants.

1104
00:41:43,893 --> 00:41:46,413
And we would never, we would not
have a climate change problem today.

1105
00:41:46,928 --> 00:41:48,458
But we met, we messed up,

1106
00:41:48,709 --> 00:41:48,929
we

1107
00:41:48,929 --> 00:41:49,209
did.

1108
00:41:49,629 --> 00:41:51,519
Hopefully that'll go
back quicker than ever.

1109
00:41:51,559 --> 00:41:52,289
Uh, we'll see.

1110
00:41:52,309 --> 00:41:52,579
Yeah.

1111
00:41:52,638 --> 00:41:53,508
we're starting, we're

1112
00:41:53,659 --> 00:41:54,329
I'm excited.

1113
00:41:54,379 --> 00:41:54,829
Yeah.

1114
00:41:54,879 --> 00:41:55,949
Well, Kevin, I appreciate you.

1115
00:41:55,949 --> 00:41:58,539
We can keep going all day, I
feel, but I'm going to go nerd

1116
00:41:58,539 --> 00:42:00,579
out with more of your keynotes
too, just to get more of you.

1117
00:42:00,678 --> 00:42:01,228
Oh, thank you.

1118
00:42:01,238 --> 00:42:01,638
Thank you.

1119
00:42:01,638 --> 00:42:03,098
Well, well, uh, thanks.

1120
00:42:03,128 --> 00:42:04,178
Thanks so much for having me.

1121
00:42:04,178 --> 00:42:08,218
Hopefully, uh, hopefully people
listen and share and get excited

1122
00:42:08,218 --> 00:42:13,398
about, uh, the joy, success
cycle and AI and do not play.