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Do you want to know the biggest mistake people have when

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it comes to AI or AI tools?

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I invited Silicon valley legend, Kevin cereus onto the show today.

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He's the guy to help actually pioneer Siri.

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Alexa and a whole bunch of other virtual agent

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type software like that.

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He holds a 94 patents.

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What he's doing with AI is incredible in terms of productivity.

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He breaks down how he's the most productive ever, and

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the way that he does things.

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But what he says is most of us are just playing around.

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We're just playing around with all this stuff, but

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here's a real shocker.

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He actually claims that success, massive success.

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Doesn't just come from the technology at all.

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It actually comes from finding joy in everything

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that you do every single day.

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All the way, as far as like firing people, if you got to

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do that, there is joy in that.

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So he breaks down the balance of joy and technology and how you

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can be the most productive, the most effective and the most joyful

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throughout the whole process.

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So let's get into it with Kevin.

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All right, Kevin, we're doing this.

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I appreciate you taking the time I don't know how you have the time but

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uh Probably get that all the time.

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You're kind of accomplished in in the number of patents He said

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94 patents mainly in technology AI you've been what in the ground

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floor with things like Siri and Alexa and one star like Before

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AI and all this stuff really took off or, you know, this kind

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of smart, intelligent software.

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Um, how do you have the time?

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Hmm.

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Well, uh, it's, it's very interesting.

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I, I, I meet a lot of people now who are really trying

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to focus on monotasking and doing one thing at a time.

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I actually multitask quite well.

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Now I'm not going to do emails in the middle of A podcast, right?

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Cause I got to be focused on this, but generally, uh, look,

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there's only so many hours in the day and, um, uh, regardless

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of what Elan says, that he can get by on three hours of sleep

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or whatever, actually, you just don't think well on three hours

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of sleep after a while, right?

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And humans need.

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Pick your poison seven or eight hours of sleep to actually function

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well and have good brain health.

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And so you've got to have good brain health.

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You've got to sleep, but then you've got to make your working

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hours, whatever those are, if it's four hours a day, if it's

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eight hours a day, if it's 12 hours a day, they have to be

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incredibly productive, right?

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I get 350 emails a day.

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By the end of the day, they have to be gone.

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That's my filing system, right?

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They have to be cleared out.

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I have no choice.

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And so, you know, if you think about that, each one can't get a

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minute or there's not enough time, each one's got to have seconds

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and you have to know what the response is and you have to be

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quick, you have to use the tools.

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I mean, there's no question AI, certainly LLMs, uh, transformers,

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et cetera, chat, GPT, GPT, four.

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Oh, Gemini, uh, co pilot has made me immensely more productive.

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And, and I don't play with them.

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I use them.

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I use every tool at my disposal.

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You know what?

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Just like, um, why would I do math when I have Excel?

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Like I, I have a tool here.

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It does that.

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Could I do long division of my head?

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Yes.

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Why would I want to, you know, let's, let's use

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the tools that are given.

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And so I look, you can't get the time back.

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You got to use every hour and every minute.

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To, to its fullest.

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And, and I, um, that is what I do.

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So I'm sort of just on absolute monger and I'm

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multitasking three things.

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And my poor wife, she'll come in and say, Hey, Kevin, I

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need to ask you something.

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No, I'm not quite like that, but you know, it's like, ah,

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I

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how, yeah,

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there were eight things and I don't know where they are anymore.

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Where do I restart?

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Right.

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And, um, so that's, what's hard on people around you is like the

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interruptions are, are challenging.

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yes, they are.

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you're going to do a lot in life.

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You're going to have to multitask or you will never get them done.

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That is a good point because you hear the, the, yeah, the, the

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sayings of like multitasking.

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It doesn't work.

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It's not good for you.

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Not getting full attention, whatever it might be.

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But yeah, look at folks like Elon, obviously you guys operate

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differently, but, um, and I would love to get into that in a little

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bit too, but the fact that.

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Yeah, it's time.

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It's, it's pure time and you're not getting that back.

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You need to expand time and now we're living in this age with tools,

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That's right.

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Well, Elon and I probably operate, um, similarly in many, in many ways.

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I've, I've met a lot, uh, many times and we've had great conversations.

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Look, I don't necessarily agree with everything he's doing, and that

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may be politically and other things and the way he's running Twitter,

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and I might do that differently.

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But that said, he is a heavy multitasker.

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And, uh, and he is a multitasker across multiple fields, as you know.

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And, um, he does one thing that I do, which is I am not afraid to

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learn a new field regardless of age.

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So I don't have to be a rocket scientist today, but if I was

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hired to go in and run a team, a new team to get a rocket to

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Pluto, I'm making it up, right?

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I go, okay, well.

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Let's, let's learn the physics around this, right?

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I don't have to build every part of an engine myself, but

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I can understand the physics, uh, literally in weeks.

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I can understand the basic physics of how this works.

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I can understand what people have done in the past.

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I can understand that to get to Pluto, I need an

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ion engine or something.

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I need to, I need to get a lot closer to the speed of light than

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we're, than we have been, right?

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Because I don't want to take 28 years to get there.

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That's not, not completely useful.

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And, um, and then, you know, it's just math and don't

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break the laws of physics.

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So when I approached, um, you know, I have patents in AI.

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I also have patents in soundproof drywall.

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People go, you made soundproof drywall.

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You invented some drywall.

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I did and higher value windows and a bunch of other

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things and auctions and.

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How did you do that?

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Well, there was a real problem and a real pain point.

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The pain point was people could hear through walls in hotels and motels,

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and they could hear through walls in apartments and in condos and in

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townhomes, and that should be fixed.

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How can we fix that?

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So I did a lot of research on what had worked and what

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hadn't worked, and virtually nothing practically had worked.

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And then, uh, I stumbled upon some ways to convert Acoustic energy and

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vibrational energy to heat energy.

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Um, that's used for bridges and it's used for disc drives and it's

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used for all kinds of other things.

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I go, could I apply this concept to a wall and then it's just

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physics, it's just math, and then you learn the math and you realize

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that nobody else has ever done this before and there's no patents in

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the field and so, okay, you invent soundproof drywall and it turns

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out it works and nobody thinks it works because they go, well, it

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weighs the same as regular drywall.

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Yes, but it works.

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Well, and then I had people say, well, you got these lab reports.

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You must've paid off the lab.

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Well, we paid the lab because they don't work for free.

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Well, see, they took money.

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Well, come on.

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So these are nationally accredited labs that you go to, by the way, to.

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To prove that, you know, you're reducing sound and we

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built walls that could reduce sound by more than 20 DB going

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from one side to the other.

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I'm super proud of that, that work.

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And today that's a multi billion dollar product line.

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It goes in every hotel and motel and condo and town home, and

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nobody would build without that.

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Right.

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Uh, so, so, uh, um, so, you know, solve real problems, uh,

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and you have to, your mind has to be open to see the problems.

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and open to solve the problem.

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So I think in that way, you'll find a lot of people

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like Ilan and others.

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I think Bill Gates was this way, certainly Steve Jobs.

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Find a real problem that people are willing to pay for

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and then attempt to become a relative expert in that field.

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You don't have to be the expert, but you're going to have to be

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a relative expert in that field.

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And Not be afraid of that polymath thing, you know, they use the term.

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Oh polymath He knows so many things about so many fields.

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Well, I just took the time to go learn it I you know, I can read

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every patent in the field in probably, you know, three weeks.

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So just go read them

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what's your approach then?

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Because so folks listening, you know, and, and they might be

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having excuses of age or time or whatever, don't know the tools,

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the tech as well as Kevin does, you know, what's your approach

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to those folks or what would you

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tell them?

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look, I think people who say well i'm just too old to learn

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anything new Someone's going to yell at me for saying this.

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Probably you're too lazy to learn anything new or you don't want to

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learn anything new and that's okay.

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Like I'm not beating that up.

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I think a lot would beat it up and say, wow, you know, but if

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that's the life you want, great.

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I mean, there are many people who say, look, the life I

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want is to go play golf.

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God bless.

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I like, I have no judgment on that, right?

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It's just not my thing.

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My thing is to continuously learn.

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I read technology stuff, right?

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Voraciously, even to just keep up in the AI field.

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I can't keep up.

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There's too much, too many publications every single day

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that I cannot read all of them.

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Many of them are at such a technical depth that I would have to spend two

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days to really dig into that, but I don't have two days for one paper.

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I have to get a summary of it.

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I have to understand what they did.

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I don't need to understand all of the math.

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I need to understand someone else does understand all that math,

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and then I need to move the next thing and say, Okay, I understand

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now that this is available to me and I can apply it right.

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You can learn practically any field you want.

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Now, I have a degree in engineering that helped me, right?

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So I was all my brain was already thinking about physics and

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electrons and computer science and coding and like from a young age.

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So I mean, I think if you but if I had a degree in

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business, what would I do?

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I'd say great.

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There are all kinds of business models, business methods,

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marketing methods, marketing tools, sales tools that I could

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learn throughout my life and get better at every single one.

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So still there's value in learning.

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You might not jump and learn physics.

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That might be a big jump, but that's okay.

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There's other things you can learn that are applicable to every field.

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it's probably based off of your foundation, whatever understanding

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you already have or interest.

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Yeah.

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Oh, or interest.

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Right.

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That's right.

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But lifelong learning, it's a, it's a good thing.

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It didn't stop when you went to college.

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It didn't stop when you went to high school.

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Um, it shouldn't stop, but I honor those who say not

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for me, not my lifestyle.

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Fine.

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They're probably not listening to your show.

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That's probably

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not your audience, right?

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Your audience says, I guess I have to be a lifelong learner.

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Yes, you do.

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And, and, and as much as you know, here's the interesting

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thing, even like CEOs, right?

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Well, I know so much about marketing because in my last company, great.

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But every six months there are new tools and changes in the way

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we market in the algorithms that are promoting or not promoting

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your, your posts, et cetera.

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I mean, look, if this was.

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20 something years ago, the idea of building entire companies

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around social media marketing online was on no such thing.

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You, you'd still run newspaper ads and TV ads or something.

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And today you wouldn't bother with that at all.

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That's a, probably a waste of money.

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And instead you're working the algorithms of Facebook or

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Instagram or, or Tik TOK or, or LinkedIn, if it's a business,

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the business sale, right?

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Right.

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And those are the tools you use.

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And so you have to be a completely different marketer today and use a

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set of technology tools to monitor all those and give you a B test and

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give you the results every morning.

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It changed the ads.

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And that's what we do.

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Or if they're not ads, their posts or their news articles

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or their, their human interest stories, or however you're

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going to market what you have

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And, and staying up with the times in your domain and just

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what data in really understanding what that is, synthesizing

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and doing something about it.

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or don't, or fall behind in your field.

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And that's okay.

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So I'm done.

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I want to golf the rest of my

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life.

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I want

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to.

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that's totally,

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And you know, they're not listening to your show, as I said.

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So we have a, we have a great audience here that

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wants to hear this stuff.

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So

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Yeah.

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And there's, there's something that I've been, you know, it's

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so fascinating because, you know, I coach, I train, do some

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fractional work on AI for a lot of businesses and it's great

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summer tapped in, but I know the large majority of people have no

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clue what's even possible with.

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AI or technology right now, let alone what's coming in

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the next handful of years.

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And, you know, I want to get your, your perspective of this because

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I've really found, I'm like, one of the things that excites me with this

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time is like, I can be the bridge.

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And I think all of us who are tapped in can be the bridge to

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others who might not be listening to the show or tapped in because

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I genuinely think going into the future, there's articles published.

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I was just reading one last night.

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Um, from Financial Times, it was, it was about like the shrinking

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population, but because of that, you know, the, the quality of life

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and, and the value of things, it's just going to be like three X times

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or more productivity required.

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All these other things.

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So I'm curious of your thoughts on

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Yeah.

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So people are always, you know, I'm a keynote speaker.

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I do, I don't know, 40 plus keynotes a year, right.

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All around the world.

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A lot of them on AI and a lot of them on the choice success cycle.

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So we'll talk about both a little bit.

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But in the AI world, um, I've been in the applied AI

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world for about 25 years.

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That means I am applying the best algorithms to real

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problems that is different than developing the best algorithms.

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Uh, you know, I didn't develop the transformer, but I know how

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to use the transformer variety of ways that other people

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probably haven't thought of.

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Right.

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So when you project out.

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I can see where we are in five years.

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We are going to have humanoid robots.

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These robots just in 20, in 2024 started to learn on their own,

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uh, using reinforcement learning.

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We did not have that before we were coding them with rules.

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It was a rules based technology today.

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They can learn to brew coffee on their own because they sit there for

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three days and spill the coffee all over the place, but eventually they

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learn how to do it right and they.

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And they build a neural net around that, right?

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And so we can see that there will be, of course, software agents

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working for us, much agentic, a I much better than they have been

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through, say, with, say, R. P. A. Robotic process automation.

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We can see that we will want to interface with our physical world.

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So humanoid robots Make complete sense.

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The there are several companies really driving the cost of those

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way down and again, training with reinforcement learning.

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So I can see we're on a trajectory for kind of 2030.

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You might have a humanoid robot in your home, and we all want

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someone actually who at least Cleans and does the laundry, right?

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I mean, and so some people would say, well, why does

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it have to be humanoid?

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Because we built our homes for humans.

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They're not built for some other kind of thing.

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They're like to open a refrigerator door.

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If you look at where the handle is, you actually need

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an arm and a hand to do so.

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Without one.

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It's, it's not, it's not possible.

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You can't have some little robot on the floor, somehow open it.

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You'd have to change every appliance, right?

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Our ovens are at a certain, certain height.

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Our stove is at a certain height.

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So you need sort of a. Call it a five foot seven humanoid

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robot that interfaces in your kitchen and with your laundry.

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And so that's going to happen.

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And if I miss this by a year or two, maybe it's not 2030

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and maybe it's 2034, right?

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Or maybe it's 2028.

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That is an exciting thing, and some people are gonna be scared of it.

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I am not scared.

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I mean, I can't wait, right?

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Do the tasks I don't want to do.

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And this is what we're doing already with.

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GPT 4, ChatGPT, Copilot, it's what we're doing at work, right?

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We're starting to offload the tasks that we're not good at.

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And by doing so, that is expanding our brain.

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So, I use GPT 4.

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0 for ideation.

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All the time.

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So I go, I have this problem.

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I have three ideas about it.

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Give me seven more.

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Woom.

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Not all of them are good, but all of them are interesting.

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And some of them are go, Oh, I would have never thought of that.

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I mean, I'm, I would have thought of it three days from

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now when the project was over.

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Right?

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So all of a sudden I have a hundred brain power.

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I can, I can multiply my brain by a hundred X. If I want to, I

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can write 52 blog posts today.

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Instead of writing them over the year.

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And I'm done with that task for the year.

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This is brilliant.

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And with more people in the U S anyway, retiring that are coming

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into the, then are coming in the workforce for us to double

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the size of our revenue of our companies, it used to be, we

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just hire twice as many people.

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Well, there aren't twice as many to hire.

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So now we're going to have to do it another way.

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We all have to become probably twice as productive over the next

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five to 10 years as we've been.

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And we already have measurements showing that we can at least

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achieve that if not more.

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So I think it's the most exciting time to be alive.

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It's the most exciting time to be in technology.

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it's the most exciting time, arguably.

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To start a company because you can start it with less people and you

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can leverage, um, large language models and multimodals to do some of

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the work, a lot of the work for you.

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You don't, I mean.

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Look my presentations in keynotes.

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I used to hire out an illustrator who do these great illustrations

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Now I just get that from a multimodal and it you know,

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it draws for me It gives me six or eight of these things.

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I put them in I'm done like in a minute not two weeks I'm done

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in a minute and it didn't cost me fifteen hundred dollars.

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It cost me a dollar

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any style you want.

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Yep,

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any style you want

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that's it.

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And, and what you're talking about.

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Yeah, it's awesome.

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And I've done the whole 52 weeks of blog, pose, email, social.

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It's so simple.

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Once you get your head wrapped around the process.

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Even in Riverside, we're on Riverside right now, which

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is a podcasting platform for those who don't know.

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And, uh, Riverside automatically, as you know, we'll transcribe this.

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To the two of us, and then it will summarize it and it'll do

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so in a matter of minutes, and it used to take you personally,

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if you were doing it before they had that technology, to do it.

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Hours, you know, hours and hours and hours was the painful, you

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know, and I got to summarize it.

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Here's the point.

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Maybe you take notes through it.

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I don't do any, nobody does that anymore.

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It just does this for us.

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So what a, what a great thing it took.

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It lets you do what you want to do better and took away that

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sort of grunt work that, or you were handing that off to someone.

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We often handed it off

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to,

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you know, someone who worked for the producer.

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Right.

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Yeah.

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Yeah.

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So it's, it's crazy.

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I mean, it wasn't even that long ago going to places like rev.

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com to get everything done, you know, you're like, I can get it

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done and, uh, you know, get it back tomorrow or in a few hours.

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I thought that was quick.

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Well, I used to go to Upwork before that because you'd hand it off to

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someone in like Uruguay who, who would listen and try to summarize.

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And you know, I, no, I have a machine that does it now for

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free in a matter of minutes.

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This is good.

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So I'm sorry for the person Uruguay who isn't doing that work anymore.

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And we like Uruguay.

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I'm not picking a Uruguay, but,

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but, but it, you know, it's done.

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So these are great tools.

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Just like Excel is a great tool.

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And the point here is it's the person in Uruguay or elsewhere

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is probably found something else.

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And if they're staying up with the technology and what's

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possible opportunity wise.

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That's why I keep thinking of this concept of being a bridge,

Speaker:

like communicate what's possible to folks who will listen.

Speaker:

And hopefully that conspires other ideas or people that

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keep talking about it.

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So then, you know, the folks that might be out of work or a

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little complacent, whatever it might be, rally them up, you

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know, like get, get behind this.

Speaker:

So we can actually boost all that productivity.

Speaker:

one of the things I say to people, I think you'll

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use this is stop playing.

Speaker:

So I'm doing keynote speeches.

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How many people have used chat?

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GBT, right?

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Everybody raises their hand, right?

Speaker:

How many people have played with it?

Speaker:

Everybody raised their hand.

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How many people have used it for real work on a

Speaker:

consistent daily basis?

Speaker:

Like three hands go up.

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We go.

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Stop playing.

Speaker:

Just stop playing.

Speaker:

Pick some tasks and say, I'm going to do this with

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this as my assistant.

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I'm going to get it done with this as my assistant.

Speaker:

Cause when you start doing real work and you do that real work every

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single day, you start to find real work to do and expand your brain.

Speaker:

Otherwise you go, well, I played with it and I tried

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this, that didn't like it.

Speaker:

You know, we don't play with our tools.

Speaker:

We work with these tools to get actual work done.

Speaker:

So go get actual tasks done.

Speaker:

Like let's write a blog post.

Speaker:

Let's write a blog post.

Speaker:

Okay.

Speaker:

What's it about?

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What do I want it to be about?

Speaker:

Where can it get more information?

Speaker:

Well, there's some information on our website.

Speaker:

Great.

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Tie it to your website, tie it to your page, you know, et cetera.

Speaker:

So do real work.

Speaker:

Stop

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Well, there you go.

Speaker:

That's the homework for anyone watching or listening.

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Go do, do that blog post, write that email, one of those two.

Speaker:

That's all

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right.

Speaker:

By

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the way.

Speaker:

You

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use that to respond to an email, like you get an email from

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a client or you get an email and you go, I could respond.

Speaker:

I'm going to spend a half an hour stewing on this and it's

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not going to be that good.

Speaker:

Literally take this, put it in there and say, I need a response to that.

Speaker:

Keeps the customer happy, brings them back to me.

Speaker:

Uh, you know, it's in the voice of me and you know, blah, blah, blah.

Speaker:

And you go, Oh, I couldn't have written it that well.

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It rhymed serious.

Speaker:

And then you may edit a few words or edit a few things.

Speaker:

You might take a sentence out, but still you go, I, I, I'm sorry.

Speaker:

I could not, I w I would have taken me a week to think of that.

Speaker:

There's a, there's a mental model that we train on a

Speaker:

buddy Brad Costanzo came up with it, but it's a 10 80 10.

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It's like you start with the idea or whatever that initial

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prompt thing, whatever it is.

Speaker:

Chad, GBT or said AI LLM will do the 80 percent heavy lift.

Speaker:

And then you're the, you're the human that takes

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right.

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That's right.

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You see, it's still your look.

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It's still your work.

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That's the interesting thing.

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You initiated it.

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You read it, you edited it, and then you posted

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it or sent it or whatever.

Speaker:

So it still reflects what you want to reflect.

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But, like I like to say, unless you were, I was not,

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I was not an English major.

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Not an English major.

Speaker:

ChatGBT is an English major.

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So I now have an English major helping me.

Speaker:

every moment of the day.

Speaker:

And so my English is much better.

Speaker:

My language is much better.

Speaker:

The, the fluidity, the meaning, you know, the, the emotion

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that, that whatever I want to come out, I want this one to be

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much more emotional because I want to show it from the heart.

Speaker:

So an English major would know how to write that kind of prose.

Speaker:

Now I can write like an English major.

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It's still me.

Speaker:

I've still, these are the words I want to say, but I

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couldn't have thought of them.

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Without sitting there stewing for a week.

Speaker:

I'm not an English major, right?

Speaker:

So look at that's that's another way to look at it

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I love it.

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Yeah.

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If you want to write like Hemingway, well, guess what?

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Prompted to do such

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Absolutely, right like Hemingway boom

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done.

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Well, all right.

Speaker:

So everybody stop playing, go do the, do the work

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and just spend 10 minutes.

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You'll, you'll figure it out.

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Guaranteed.

Speaker:

And and the longer the prompt the larger the prompt the more

Speaker:

you give it the better, right?

Speaker:

Most of these can take in 2000 words now, right huge huge prompts

Speaker:

So the more you tell it the more you give it including hey, I wrote

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this blog post It's 800 words.

Speaker:

Rewrite it for me to get more views.

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Boom.

Speaker:

And you go, Oh, that's way better than what I wrote, but

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it's still what, what you wrote sent through an English majors

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brain that cleaned it up.

Speaker:

And by the way, we used to pay people to do that.

Speaker:

So I would always write a blog post and then I'd send it out

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to a blog post expert who would rewrite it and use prose that I

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couldn't write in sentences and you know, that I wouldn't have

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thought of it's still my ideas.

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But they were just really good at writing it in a better way.

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Now I have a machine that does the same and that poor

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person I know is out of work.

Speaker:

And I apologize for that.

Speaker:

Well, for now, you know, or maybe

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Well, she's actually using the tools herself and selling.

Speaker:

You know, doing what she's doing now at a lower cost,

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but doing more of them.

Speaker:

And you know, it all works out.

Speaker:

And that right there is the key.

Speaker:

You know, it's like she found a hack or not a hack, but just a

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way to be more productive, give

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more value.

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That's

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the point.

Speaker:

Yeah.

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Love it.

Speaker:

Um, and not going to lie a lot of the podcast here, like

Speaker:

the, the hooks that I'll put at the front or the intros of

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these, guess what I'm doing.

Speaker:

I'm putting the transcription into clod or chat GPT.

Speaker:

I have a whole template project on what are the best books.

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It gives me like 10 to choose from.

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I pick one and then modify and make it my own.

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It's

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Yeah.

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Well, you have to, why would you, as you know, there's some formulas

Speaker:

to use on say LinkedIn that the algorithms right now are, are

Speaker:

they, they move to the top and they give you more views, right?

Speaker:

I cannot easily write within that formulaic.

Speaker:

Thing, but I can tell chat or GPT four to do it and they'll go, sure,

Speaker:

I'll take what you wrote and put it into that formula so that you

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get the maximum number of views.

Speaker:

And when I use that, I actually get about four times the

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number of views than if I did it myself, even though.

Speaker:

My English isn't too bad.

Speaker:

It's just not as good as the English major that knows the formula.

Speaker:

So I shouldn't bother to do what I shouldn't do.

Speaker:

All

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And, uh, we can keep going into the rabbit hole here.

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Cause I'm like,

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But there's more, there's more to talk about in the joy success

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cycle.

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Absolutely.

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And that's where I was going to pin it to is because everything that

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you do, and this is where I think my takeaway I was, I was learning about

Speaker:

you, Kevin, and knowing that the joy of success is this piece of work

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that you're working on currently.

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Uh, maybe by the time someone finds this, it's already out.

Speaker:

You should go get it wherever that will be.

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Um,

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Someday there'll be a book.

Speaker:

This will probably be out before that, but

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yeah.

Speaker:

So the joy of success.

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I mean, so Why joy?

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What is it in your eyes?

Speaker:

But also I'm thinking, you know, in the context of your career,

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and I know I haven't even covered nearly everything you've done, but

Speaker:

the patents to the, the different companies you've been a part of

Speaker:

and technology and most fast moving places, you know, our industries.

Speaker:

How does joy wrap into all of that?

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And

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Well, look, there's plenty of books on happiness and how

Speaker:

to be happy and how to be, uh, that isn't this right.

Speaker:

What I've done is I've said in order to be the most

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successful you can be, You need to have joy at every moment.

Speaker:

So joy is intimately tied to success.

Speaker:

And this really came out of people asking me, why is that

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you're so bubbly and joyful.

Speaker:

And, and, and, and by the way, why is it that you have 94 pens?

Speaker:

And why is it that you can find all these, all these pain points?

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And why is it that your mind is open enough to see those?

Speaker:

I go, well, it turns out they are tied together.

Speaker:

They're completely, and the joy success cycle is the more

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joy, the more success, the less joy, the less success.

Speaker:

And once you tie those together and you realize they're important,

Speaker:

you start to look at every moment of your day in a different way.

Speaker:

Now, the way we score that in the book and we teach people

Speaker:

how to do this is what we call the positive quotient, right?

Speaker:

So how many positive thoughts did you have?

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And you keep adding points for that and you want to stay at 10.

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So great.

Speaker:

And anytime you have a negative thought or a complaint,

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Internal or external complaint.

Speaker:

And humans love to complain.

Speaker:

So this is a very important thing.

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You take the score away.

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You take one point away, right?

Speaker:

So let's say you get up in the morning.

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You go, Oh, my knees hurt.

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Minus one.

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You say you're starting with in from the day, the start

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Why?

Speaker:

Even if you start at five, let's say you start at neutral

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or you start in the middle.

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All of a sudden you're minus one.

Speaker:

Now you're at four less, less chance of success that day.

Speaker:

Then you go and you get some breakfast.

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You go, Oh, I'm out of cereal.

Speaker:

What an idiot I am.

Speaker:

Now you're at three and then you go, Oh, look at this.

Speaker:

They have to fire someone.

Speaker:

I hate that.

Speaker:

Okay.

Speaker:

Now you're at two.

Speaker:

Okay.

Speaker:

If you go tomorrow, here's, here's the goal for

Speaker:

your listeners tomorrow.

Speaker:

I want you to wake up and count.

Speaker:

The number of complaints or negatives you have internal or

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external throughout the day, the number of everything, every

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single one, right in a normal day.

Speaker:

And remember, we're not talking about, you know, a death

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in the family and cancer.

Speaker:

That's not what we mean here.

Speaker:

We mean your normal day, right?

Speaker:

So the normal day we have a list of things to do and things come at you

Speaker:

and some of them are new and some of them are surprises and some, you

Speaker:

know, whatever weather, whatever.

Speaker:

So a normal day, if you count them, you're going to find most most

Speaker:

Americans have over 100 complaints.

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Yeah.

Speaker:

All day, either external or internal.

Speaker:

It's very easy to get there.

Speaker:

It's a few an hour.

Speaker:

All of a sudden you add up to over a hundred a day.

Speaker:

And at the end of that day, you go, I had no idea I

Speaker:

had 112 complaints a day.

Speaker:

No wonder I'm not meeting all my goals.

Speaker:

And no wonder my mind isn't open to see some of these opportunities.

Speaker:

Well, because you're down in the gutter and you're trying to dig

Speaker:

yourself out of complaintville.

Speaker:

So

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And once you're in complete, you know, too, like it

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goes deeper, easier.

Speaker:

Right?

Speaker:

Like

Speaker:

well, you, you, yeah, you have these joy killers and it just

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keeps killing you and killing you and killing you, right.

Speaker:

Just takes away and takes away and takes away.

Speaker:

So, um, that's fear and it's stress and burnout.

Speaker:

And you get all those things happening because you're

Speaker:

down in this Terrible cycle that took you into zero.

Speaker:

Now, what happens if you got up the next morning, the following morning,

Speaker:

right, two days from now, and you say, okay, Kevin said I have to

Speaker:

limit my complaints or negatives or whatever, right, to one a day.

Speaker:

You still get one, but only one, because I live by this.

Speaker:

I really try very hard to keep it at one.

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So you get up.

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Of course, you're not thinking yet.

Speaker:

You go, oh, oh, geez, my back hurts this morning.

Speaker:

that's your one.

Speaker:

That's your one.

Speaker:

Now, this is an exercise in mental control, is the whole point.

Speaker:

Because once you're counting, you go, I already used my one.

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And I, and I blew it.

Speaker:

I gave it away on something stupid.

Speaker:

So, now I have none left for the entire day.

Speaker:

And so, All of my tasks.

Speaker:

So you look at your task list.

Speaker:

I like to make task list sometimes the night before,

Speaker:

often the night before.

Speaker:

I like to make a test.

Speaker:

They say, here's the 10 things I have to do today.

Speaker:

And numbers, you know, number three is fire bill, you know, whatever.

Speaker:

And because you do that as leaders, right?

Speaker:

You know, there's many ways to look at firing bill.

Speaker:

Of course, most of us say, Oh, this is gonna be hard.

Speaker:

I don't want to do it.

Speaker:

The conversation is gonna suck.

Speaker:

He's gonna cry, you know, whatever.

Speaker:

I'm hurting his family.

Speaker:

I mean, yeah.

Speaker:

No, that's not the way to look at it.

Speaker:

I want you to take every task and find the joy in that task.

Speaker:

Now, in some tasks, the only joy in the task is completing the task.

Speaker:

So an example might be, you know, I don't know, I have to

Speaker:

sweep the floor and maybe there's just no joy in cleaning for you.

Speaker:

So some people get great joy from cleaning just because they

Speaker:

love to see the place clean.

Speaker:

But you can look at that task and say, hey, the only joy in this

Speaker:

for me is completing the task.

Speaker:

And that's what I'm going to look at.

Speaker:

I can't wait to complete that task to check something off my list.

Speaker:

Cause once you make lists and you check things off, there's

Speaker:

great joy in checking things

Speaker:

off

Speaker:

Oh

Speaker:

yeah.

Speaker:

That physical action.

Speaker:

That is, it's a big deal.

Speaker:

It's a dopamine hit, right?

Speaker:

So, so here I got a fire bill.

Speaker:

And I like Bill and he's been my friend, but by the time

Speaker:

you get to letting someone go, usually it's because they're no

Speaker:

longer a match for your company.

Speaker:

And by the way, they might've been a match three years ago.

Speaker:

They might've been phenomenal, but they're no longer a match today.

Speaker:

And, um, and the fact is, is they're not doing great work for

Speaker:

you and you're actually not being great for them at this point.

Speaker:

It's cycled downward and it's not working right.

Speaker:

So here's the joy in that.

Speaker:

I know every time I've fired someone, every time I've had to

Speaker:

let someone go, sometimes it's layoffs, it's whatever it is,

Speaker:

they are going to be better off because they're going to end up in

Speaker:

a better position with someone who likes them more in a position that

Speaker:

works better for them and maybe a company that has more money for

Speaker:

that project, whatever it is, right?

Speaker:

It's going to end up better for them and better for me or

Speaker:

else I would have kept them.

Speaker:

It's actually better for both people.

Speaker:

This is a good thing.

Speaker:

And when you look at All jobs as temporary, which people tend

Speaker:

not to do, but they need to.

Speaker:

And Reid Hoffman said this actually, so I'm stealing it from Reid.

Speaker:

Um, when you look at every job as a temporary place that

Speaker:

you go, you drop some golden nuggets, pick up some golden

Speaker:

nuggets, and then your time's up.

Speaker:

If you think that way from day one, you know, you're only there

Speaker:

for a short period of time.

Speaker:

It could be a year or two or three, if it's Silicon Valley.

Speaker:

On average, it's three or four years.

Speaker:

You don't, you know, that's just how the cycles go.

Speaker:

And then you're not shocked when the boss calls you in and says, well,

Speaker:

it's going to be a tough discussion.

Speaker:

You go, no, it isn't.

Speaker:

I've been planning for this since day one.

Speaker:

I knew that my time here was a limited time.

Speaker:

I've enjoyed the limited time I've had.

Speaker:

I realized that today is the ending day of that and it's all good.

Speaker:

And now I get to go and do the same thing in another company.

Speaker:

Drop some golden nuggets, pick up some different golden nuggets,

Speaker:

and my time there will end also.

Speaker:

It'll be three years, or five years, or two years, or whatever it is.

Speaker:

Um, so when you, when everybody looks at it that way, there

Speaker:

is, this is a joyous occasion.

Speaker:

And I know people are going to be laughing at me listening

Speaker:

to this, but the point of this

Speaker:

is

Speaker:

over here.

Speaker:

No,

Speaker:

it's,

Speaker:

yeah, he's crazy.

Speaker:

There's, the point of this is, You control every moment of your

Speaker:

day and how much joy it brings you every moment of the day.

Speaker:

And if you want to be the most successful you can be in whatever

Speaker:

that is, it could be monetarily, it could be just a title, it

Speaker:

could simply be your company, it could be with family, it

Speaker:

could be any, if you want to be the most successful you can be.

Speaker:

Every moment of the day, you've got to find the joy in

Speaker:

that moment, the joy in that task, the joy in, in being on

Speaker:

this podcast with you, right?

Speaker:

Every single thing.

Speaker:

And I have great joy being on the podcast

Speaker:

with you.

Speaker:

Yeah.

Speaker:

Same.

Speaker:

I love having you here.

Speaker:

. Yeah.

Speaker:

So does that make sense?

Speaker:

So, so it is a mental exercise and you have to, now that you tie

Speaker:

joy to success, you go, okay, if I believe joy is absolutely drive

Speaker:

success and that cycle, you get success, you get more joy, you get

Speaker:

more joy, you get more success.

Speaker:

And that cycle is tied together.

Speaker:

Then once you live that way.

Speaker:

It changes why you're doing everything during the day, right?

Speaker:

So you look at everything with joy.

Speaker:

Hey, I found this great little cable that brings me joy, right?

Speaker:

Every single thing you have to find a little modicum of joy and joy

Speaker:

moments all the way through the day.

Speaker:

Changes your life.

Speaker:

And I'm assuming through, and I, I could see how it could change.

Speaker:

It is just like anything else negative.

Speaker:

You go down that negative spiral.

Speaker:

It is, at least, I believe you might have the better answer.

Speaker:

Humans just aimed to.

Speaker:

Naturally go to negative.

Speaker:

Yeah, but so we're training ourselves kind of an uphill

Speaker:

battle, but it's mental control, like you said, is it, that's

Speaker:

what this whole thing is.

Speaker:

No one else controls how you're going to look at this task.

Speaker:

So the task is to write a blog post.

Speaker:

I don't want to write a blog post about this thing.

Speaker:

I've written enough blog posts.

Speaker:

Well, that's one way to look at it.

Speaker:

Another way to look at it is, hey, I'm going to learn something new.

Speaker:

I may even use some new tools.

Speaker:

I'm going to edit it.

Speaker:

I'm going to try to beat my last week's speed of, you know, 12

Speaker:

minutes, whatever it is, right?

Speaker:

There's so many ways.

Speaker:

Look at this as joy and then check it off the list, right?

Speaker:

So that moment can bring you joy or it can bring you negative.

Speaker:

And people who are at their job go, well.

Speaker:

You know, they're Eeyore.

Speaker:

Well, I got to do this task.

Speaker:

Okay.

Speaker:

Do you think they're ever going to make it?

Speaker:

What, whatever success means to them, they're not going to have it.

Speaker:

Cause Eeyore doesn't lead the company.

Speaker:

Eeyore doesn't go up to lead the group.

Speaker:

Eeyore doesn't lead anything.

Speaker:

Just sits there in the basement going, well, I'm

Speaker:

going to complain today.

Speaker:

You know,

Speaker:

does spread though.

Speaker:

it's contagious.

Speaker:

you

Speaker:

contagious.

Speaker:

That's right.

Speaker:

So we want, I want you to rethink your life.

Speaker:

And say every moment I'm going to find the modicum

Speaker:

of joy in this moment.

Speaker:

And by the end of the day, I'm going to have 110 joyful

Speaker:

moments, tiny little ones, instead of 110 complaints.

Speaker:

And if I do that, I have a better opportunity where my

Speaker:

mind is open for success.

Speaker:

My mind is open to see other people's pain points

Speaker:

and how I might solve them.

Speaker:

My mind is open to listen to other people's.

Speaker:

Concerns or challenges or headaches or whatever it is, right?

Speaker:

My mind is open and I'm able and willing to deal with all the

Speaker:

things that come at me because no matter what, I'm going to

Speaker:

look at everything with, you know, those 110 points of

Speaker:

joy instead of 110 negatives.

Speaker:

Yes.

Speaker:

How are you tracking all of this?

Speaker:

Like, what's your personal process here?

Speaker:

Yeah, I don't need to keep track of them anymore because

Speaker:

I, I, you know, I'm at a point where in general I have.

Speaker:

Uh, one or zero complaints a day.

Speaker:

That's what I go for.

Speaker:

And, and look, it's easy for people to drag you into, you

Speaker:

know, it's sort of into that.

Speaker:

It's, it's, it's difficult for my, my, my wife, who is an amazing,

Speaker:

um, highly accomplished CEO herself, but, um, when, when we're

Speaker:

together and like something's gone wrong, like we were on some

Speaker:

flights and the flights got.

Speaker:

Delayed by many hours and you had to switch flights and then you got

Speaker:

put back in the back of the plane and sort of All these things happen

Speaker:

and and finally she's just angry at me because she goes why is it that

Speaker:

you can't see how terrible this is?

Speaker:

I don't know.

Speaker:

I got here.

Speaker:

Here's me.

Speaker:

I got an extra five hours to work on my notebook.

Speaker:

This

Speaker:

is great This is fabulous.

Speaker:

This is the best thing that's ever happened to me.

Speaker:

How dare you?

Speaker:

Yeah, I'm, I'm being a little physician, not that way, but,

Speaker:

but you know, the point is it can be a little, for those who don't

Speaker:

understand the process and are not trying to follow the process,

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it can be a little nerve wracking that you're not wallowing in

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the pain that they're wallowing.

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I'll give you an example.

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I recently spoke to a very large company, um,

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the choice success cycle.

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And, and one of the challenges they were having is, um, is that

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they had reorganized a lot of the groups and all of these groups,

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they didn't like the new groups and some people got laid off and

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they didn't like the new people they were with and, and, and right.

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And so everyone was wallowing in this negativity.

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Well, I don't know why I got put in this group and this really sucks.

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And I know I'm, I'm not going to hit my numbers now.

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And there's this company and oh my God, you know, and the whole

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thing was, everybody was at a zero.

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Right.

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And I came in and said, stop that crap.

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Right?

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If that's what you want to do, just get just leave, right?

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I clearly this isn't for you, but reorganizations

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are part of corporations.

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They're part of corporate history.

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It always happens every few years for lots of reasons.

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Okay, so what I want you to do is instead of saying, but my buddies

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are over there and I'm not part of that group, Here's a chance for

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you to learn a whole new set of people and a whole new set of skills

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and go have a beer with different people and learn their lives.

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What a great opportunity for you to expand your mind because you were

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no longer expanding over there.

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You knew that group.

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Now you have to start over and learn all new people

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and all new idiosyncrasies and you all get to do this.

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What a magical moment this company has given you.

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And a whole, I heard later that lots of people took the joy success cycle

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seriously and started living it.

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And they changed the way they looked at that reorg instead

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of, Oh, this is terrible.

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All my friends, they started to look at it a different way and

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say, wow, I'm going to find joyful moments all through this and realize

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there's joy in the change, even though humans hate change, start to

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enjoy change, start to love change.

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can't stop it and things are changing faster than ever and

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with, with joy, I can imagine it.

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I mean, not just imagining, but you've experienced, I'm

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sure much more than most.

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There's a chain event, you know, like it just, it's almost like these

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forking

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cycle.

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That's

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the cycle.

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Joy, success, cycle.

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You get some success.

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And by the way, the success could be I completed the task, which brought

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me joy, which then brought me more success, which brought me joy.

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You want to be, you're either on that cycle or you're on

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the downward spiral, right?

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The joy killers.

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Do you really want to be on the joy killer cycle?

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Do you want to be on the joy success cycle?

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I want to be on the joy success cycle because where's it lead?

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To success.

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Do that.

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Whatever success is, again, it, It's not always I'm going

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to be a billionaire, right?

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It could be a lot of things.

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it could be whatever you want, but and to kind of wrap this up,

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you know, Kevin, I'm thinking of, you said, stop playing

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like that still stuck with me.

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And I think so many people are in this play mode in

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whatever part of their life.

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If we're going to technology and AI, it's probably studying.

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It's learning.

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It's reading.

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It's watching a bunch of YouTube videos and going

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down the rabbit hole.

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Great.

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And what are you gonna do about it?

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And it seems like that's, that's a big takeaway is like, there's

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a lot of people that are very intellectual, you know, and

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there's a lot of folks that are very hyper motivated to, but if

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you're stuck in this middle part of, uh, I've seen a meme going

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around like midwits, essentially the, the folks that just, Have all

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the information, the energy, but they're not doing anything about

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it, and they're just kind of stuck.

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that's, that's right.

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And, and, you know, Yoda sayings and memes are, are, are the best

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because Yoda was an alien of few words, but when it said them, I

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don't know what, if it's a male or female, that thing, but whatever,

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when it said them, it meant I like to quote Yoda, which is, do.

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Not play,

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right?

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So do or don't play, right?

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Uh, so it's all about doing something, not playing,

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right?

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Uh, so it's not do not play.

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It's do, comma, not play,

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do play.

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That's, we're gonna end it right there, Kevin.

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Yeah.

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Yeah.

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I love it, man.

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This is so cool Well, tell us where folks should go follow you.

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I know you have stuff everywhere But, uh, you know,

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home base for where they can get the book eventually

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Yeah.

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Kevin's race.

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com.

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It's just my first name, last name.

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com.

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Uh, so easy to find my LinkedIn is on there.

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A bunch of stuff in my keynote talks, uh, is on there.

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Some of the joy, success cycle stuff is on there.

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When the book comes out, there'll be more about it there.

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So, um, you can always find me there.

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Kevin's race.

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com.

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got to give you a shout out because like the, the Ted,

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Ted talks and all that stuff.

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I mean, you were 10 plus years ago or something talking about AI

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and all these things, essentially what's happening right now.

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I'm like, you are so ahead of the curve.

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I, it was 10 years ago.

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I was, I, I, I gave, uh, uh, that was a TEDx talk actually.

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I've done TED Talks and TEDx talks, TEDx to Orange County,

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and um, I think it was 2014 and I gave that, and people are

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going, what's he talking about?

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He's crazy.

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What, what?

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That's our world.

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I, I don't, it's AI thing.

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But I had already been around it for enough years that I

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could see where we were going.

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You could see what was happening with neural nets.

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Cause we got deep neural nets by 2012.

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So we understood what might happen.

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And in the end, you know, when we have transformers and LLMs and

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all of that today, it is a result, as Sam Altman said, of, uh, of,

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or it's a proof that neural nets work, deep neural nets work, deep

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learning works, that's, that's a proof that deep learning works

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because I, we can now go out and learn a trillion phrases.

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And build a, you know, a deep neural net.

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Right.

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And it works as deep as you want, as big as you want.

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I mean, you need 6 billion in compute power, but if you have

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that, you can, you can build the world's most knowledgeable

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thing in the English language.

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Really fascinating.

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man.

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Yeah.

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We need some nuclear power plants.

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We need all these other, you know, cooling

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We're bringing them back.

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We're bringing them back.

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I look not, not to be political.

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We should have never shut them down.

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Right.

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I mean, I mean, people talk about climate change and this and that.

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And what's interesting is so many people protested and especially

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in the seventies and eighties against nuclear power, because

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they thought it was dangerous.

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No, what that led to is more coal plants, which was far more dangerous

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than nuclear power has ever been.

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And we should have built, you know, 500 nuclear power plants.

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And we would never, we would not have a climate change problem today.

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But we met, we messed up,

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we

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did.

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Hopefully that'll go back quicker than ever.

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Uh, we'll see.

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Yeah.

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we're starting, we're

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I'm excited.

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Yeah.

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Well, Kevin, I appreciate you.

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We can keep going all day, I feel, but I'm going to go nerd

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out with more of your keynotes too, just to get more of you.

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Oh, thank you.

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Thank you.

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Well, well, uh, thanks.

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Thanks so much for having me.

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Hopefully, uh, hopefully people listen and share and get excited

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about, uh, the joy, success cycle and AI and do not play.