Charlotte Glaze, stormtrucks.
Speaker BWelcome, Charlotte, to the Adventures in the Heart of Children's Book Authors podcast.
Speaker AThank you for having me.
Speaker BMy pleasure.
Speaker BI would love to start with talking about your inspiration behind your book, Storm Trucks and the Origin Story.
Speaker BSo if you could tell us a little bit about the inspiration behind your book.
Speaker AOkay.
Speaker AMy son, when he was about three, I'd say we live in Oklahoma.
Speaker AAnd if you know anything about Oklahoma, there's lots of thunderstorms that we have every spring and fall and tornadoes and such like that, but just regular thunderstorms, too.
Speaker AAnd they were scary to him, like, all the loud sounds that the storms made.
Speaker ABut during this time, he was, like, obsessed with trucks and cars and played them, watched TV shows about them, all the things.
Speaker AAnd I just had a.
Speaker AIt just came to me one time when the thunder was going.
Speaker AI'm like, hey, that sounds a lot like trucks.
Speaker ADo you think maybe there's trucks up in the sky making that noise?
Speaker AAnd, like, it seemed to just switch in his brain.
Speaker AOh, oh, that's not as scary then, if it's trucks up there making that noise.
Speaker AAnd so the idea came from there, and then obviously it doesn't just come out in the book.
Speaker AThat takes time to form it into a story.
Speaker BAbsolutely.
Speaker BYour character's name is Axel, which I love.
Speaker BAnd so was your son the inspiration behind the character in the book?
Speaker ANot really.
Speaker BHe didn't say, oh, mom, that's me.
Speaker AYeah, no, he didn't say that.
Speaker ABut just.
Speaker AI think he's just a boy.
Speaker AAny boy.
Speaker ALike, it could be at any boy kind of character.
Speaker AHe just loves trucks and loves to play with his puppy, too.
Speaker AJust something very common for a lot of little boys.
Speaker BAbsolutely.
Speaker BBecause that's how my son grew up and now his son's.
Speaker BSame kind of thing with the dump trucks and the earth movers and stuff like that.
Speaker BInteresting.
Speaker BIt's funny how boys gravitate to that kind of stuff.
Speaker BSo I'm also interested in talking about your publishing approach.
Speaker BAnd I know we had just talked, just so the audience knows, we.
Speaker BWe had just talked about Charlotte's book being available, and now it's available on Amazon, not only in hardcore cover, but also in paperback and in ebook, and the paperback just recently came on the market.
Speaker BCharlotte, can you just take us through, first of all, the whole process of publishing?
Speaker BSo talk to us.
Speaker BAre you self published, hybrid published, traditional published?
Speaker AI'm self published.
Speaker AAnd I chose that because I had queried this story and other stories to agents for several years, and it's Just after a while of doing that, and then I just felt like I had gone through enough critiques and enough editing process that I really felt that this book was good book, that maybe it wouldn't have the market that the big publishers are looking for.
Speaker ABut I felt like there is a market for this book and I've put so much work into it already, I would like people to actually be able to read it.
Speaker AI decided to self publish and I actually.
Speaker AThe hardback.
Speaker AHere I have it.
Speaker AThe hardback is not from Amazon.
Speaker AI didn't print it with them.
Speaker AThe paperback is and the ebook is on Amazon, but the hardback is actually coming straight from me.
Speaker AAnd I ordered it from a printer, direct from a printer in China actually, and had it.
Speaker AI ordered a bunch of copies and so I am the distributor.
Speaker ANow I have to send it out to bookstores or libraries or whoever.
Speaker BYes, and I've noticed that a lot of people who do a hard back copy generally either go offshore or look for someone to print through.
Speaker BAnd a lot of times, of course, in North America, it tends to be pretty expensive to print a hardback book.
Speaker BAnd that was your experience?
Speaker AYes, I got a lot of quotes.
Speaker AI got some from the US and came out of like local or printers.
Speaker AAnd I also got some from overseas because I had been recommended just to check it out.
Speaker AAnd there's no comparison.
Speaker BRight.
Speaker A14 bucks a book versus 3 bucks a book as well.
Speaker AWhich one should I pick?
Speaker BYeah, I know it makes it difficult.
Speaker BAnd the print quality from what I've seen is very similar.
Speaker AYes, Yes, I think so.
Speaker AAnd if you look in books at a bookstore, they all have to say where it was printed in the copyright information.
Speaker AYes.
Speaker AAnd if you look a lot of them mainstream books, they're all printed in China because that's where a lot of the printing presses are in the world right now.
Speaker BWith your experience in that, maybe you could tell us a little bit about where did you go when, like when you first started on this and said, oh, you know what?
Speaker BIt looks like I'm going to have to print offshore.
Speaker BLike, what was the process and how difficult was it?
Speaker AOkay.
Speaker ASo I was recommended to go to a website called madeinchina.com and you can put in your specifications for the product that you want.
Speaker AAnd it's not even just books.
Speaker AIt's like any kind of manufacturing.
Speaker AIt seems like you can search for printers, like children's book printers, and they'll give you a huge list and you can like query individual ones.
Speaker ALike you could look through their pictures and samples and stuff.
Speaker ASo it is.
Speaker AIt's time consuming to go through this and look at the different ones.
Speaker ABut so then I emailed back and forth with a bunch of them and I picked two, I think, to get samples from.
Speaker ASo I, like, uploaded my book and then they sent me one copy.
Speaker BOkay.
Speaker ATo see what it looked like.
Speaker BAnd was the book formatting the same as when you uploaded a kdp?
Speaker AIt was a little bit different, but they gave me, like, the specifications and everything.
Speaker AI will say this might be a big challenge for some people.
Speaker AI'm actually a graphic designer and web designer by trade, and so I already knew how to lay out the book and do all those things myself.
Speaker AWhich you may have to hire somebody to do the book design for you if you're not.
Speaker BRight.
Speaker BAnd that's what we did.
Speaker BWe used a graphic artist.
Speaker AYeah.
Speaker BThe beautiful thing about it, it's that it's not that expensive to hire someone to do that.
Speaker BAnd I always feel a lot better using my.
Speaker BThe person I have is fantastic.
Speaker BAnd because we've made a couple of changes to our book as we have it into the marketplace.
Speaker BSo again, it's always nice to have a professional.
Speaker BAnd you can use.
Speaker BUsually find them locally, which makes life a little simpler.
Speaker BYou don't have to go offshore to find someone.
Speaker AYeah.
Speaker AYou can find a local graphic designer.
Speaker BThen you started with your hard copy and primarily selling it through.
Speaker BYou started through your website and then you moved it over onto Amazon also.
Speaker AYes.
Speaker AYeah.
Speaker ASo if you ordered a hard copy, it's not printed by Amazon, that one would be just directed straight to me and I would send it out.
Speaker BYou have your hard copy on Amazon.
Speaker BSo when the order's placed by a reader, a client, do they.
Speaker BDoes Amazon just get a hold of you and you send it directly to the consumer or how does that work?
Speaker AYes, I haven't done it yet.
Speaker ALike, nobody has bought the hard copy yet from Amazon.
Speaker BOkay.
Speaker ABut they've been buying it from, like, my website because that's what I advertise more.
Speaker ABecause then I don't have to give Amazon a cut.
Speaker BYes, no, absolutely.
Speaker BOkay, fantastic.
Speaker BAnd then of course, with.
Speaker BWith your paperback and your ebook that's produced directly by Amazon in their marketplaces.
Speaker BAnd they ship it.
Speaker AYes.
Speaker BAnd then they send you a percentage of the proceeds.
Speaker BOkay.
Speaker BAnd just so everyone knows, that's the model that we use to bring our children's book to life.
Speaker BThe same as Charlotte.
Speaker BIt just makes life a little easier.
Speaker BBecause generally what happens is I found that the turnaround is very Quick with the paperback.
Speaker BLike you.
Speaker BI just had a.
Speaker BI've got an author coming on and they just had a book launch and I ordered their book and it was here in a day.
Speaker BThat's how quick it comes.
Speaker BSo it doesn't really matter what market you're in.
Speaker BFantastic.
Speaker AYes.
Speaker AThe Amazon Print on demand is really good.
Speaker ASo I did look at IngramSpark too, when I wanted to do a hardback and I found it was.
Speaker AI was very frustrated with that process.
Speaker ABut they do print on demand too.
Speaker AYou don't have to order like 500 at a time as people order it.
Speaker BWhen I talk to other children's book authors, what I've been finding is a lot of them, ingramsparks to be able to put their, especially their paperback into the different retailers, online retailers like Barnes and Noble and Apple Books and stuff like that.
Speaker BAnd some do use ingramsparks for their hard copy.
Speaker BBut I find the retail prices are like generally about two and a half times.
Speaker AOh yeah.
Speaker BWhat it.
Speaker BSo you're finding that yourself?
Speaker AYeah, Like I did the pricing of them.
Speaker AI think I have it here.
Speaker AI pulled it up like IngramSpark, like one copy.
Speaker AIf I ordered it, like even as an author, copy is like $13 and some change.
Speaker BRight.
Speaker ABut my hardback that I printed was 321 each book.
Speaker AAnd so I was like, this is.
Speaker AI could order some and break even like way faster if I just order them and just have them all on.
Speaker AOn hand instead of one by one.
Speaker AOrder them for sure.
Speaker BSo you, your hardback, you had to order probably over 2,000 copies.
Speaker AI ordered 500.
Speaker BOh, 500.
Speaker BThat's not bad.
Speaker BSo that just again, that just gives everybody an opportunity to understand that you can get a hard copy sent to you now.
Speaker BYou have of course, you have to pay the freight on top.
Speaker AThat cost that I just quoted you was including the shipping cost.
Speaker BWow.
Speaker AThe price per book was actually even less than that.
Speaker BOkay.
Speaker ABut I just put it together because.
Speaker ASo I would know when I had broke even.
Speaker BYou bet.
Speaker BSo for aspiring book authors, if you really want a hard covered book, the nice thing about it is you can get very good pricing for as little as 500 copies ordered.
Speaker AYeah.
Speaker AYeah.
Speaker AThank you for sharing.
Speaker AImpressed by that.
Speaker AAnd so I decided that's what I wanted to try at least this time.
Speaker AI don't know if I would do it for every book in the future.
Speaker BBut good for you.
Speaker BGood for you.
Speaker BSo I was really impressed with your website.
Speaker BI have it up in front of me.
Speaker BYour website's lots of fun.
Speaker BIt's jam packed with a ton of activities.
Speaker BBefore I ask you any more, I just curious on it looks to me that your website came first and then your book.
Speaker BIs that correct?
Speaker AYes.
Speaker ALike I've had my website for a while and I did rework it somewhat as I became an author, but some of the stuff I could keep and use from before and such.
Speaker ABut yeah, I did have a website already.
Speaker AI have had a blog for a long time before I became an author.
Speaker BAnd I usually find with a lot of children's book authors, especially when they've launched their first book, they either launch the website exactly at the same time as the book or they launch the website after the book and then they use some of the graphics from the book to build their website.
Speaker BThat's what we did.
Speaker AYeah.
Speaker AAnd I think that's a great way to do it.
Speaker AYou don't have to have all the blog posts and such.
Speaker ALike I have, I just had that, some of that beforehand.
Speaker BYeah, but you also have some fun videos.
Speaker AYeah.
Speaker ASo when I launched my book, I've been.
Speaker AOr before I launched my book, I was trying to build my audience and so I tried a lot of different things like a variety of social media posts and things like that.
Speaker AI did some Facebook advertising and I did a YouTube YouTube channel.
Speaker AAnd so I was chronicling my process of making my book on my YouTube channel which people can watch if they're interested in learning how I did it more.
Speaker ABut yeah, it's been fun.
Speaker AAnd then I decided to start making some videos, like kid related videos because I used to teach preschool too and because my books are for a preschool market, I thought that would be fun to have on there.
Speaker BGood for you.
Speaker BIt's nice when that, when you can develop a website and you got some engagement so people go there and they can definitely be engaged and they get to you too.
Speaker BSo that's cool because having it having video and getting to know you.
Speaker BAnd I'm curious to tell us a little bit because like you said, you had your website in advance of even becoming a children's book author.
Speaker BSo talk to us about the changes that you had to make as you went through the process to your web.
Speaker AI did set up an online shop which I hadn't done before.
Speaker AI used Shopify, but I think it's too expensive.
Speaker ASo I might be looking like I bought it for a year so I might be looking at a different solution after for next year.
Speaker ABut I set up like a shop and so I could have my book and sell it online easily.
Speaker AAnd I just had, I created a few pages like I created a page that's just about my book that I can direct anybody to.
Speaker AIf I'm talking to a bookstore or something, I can direct them to that page and it has all the information like the Is Ben numbers and the blurb about the book and about me and stuff like that.
Speaker BFantastic.
Speaker BWhen you launched your website now because you're an illustrator, a graphic artist, did you do all the work yourself?
Speaker BDid you have web design skills?
Speaker AI did do all of it myself.
Speaker ASo I'm like a one man shop here.
Speaker BRight.
Speaker ABut I just wanted everybody to know that they can hire out different parts of this process.
Speaker AThey don't have to do it all like I did.
Speaker AI just happened to have a lot of the skills that I needed to do this myself.
Speaker BIt's nice because I've talked to several people and it's interesting when I talk to them about their website and most of them don't have illustration and graphic artist skills.
Speaker BI think you can find someone locally in a lot of cases that can help you.
Speaker BAnd again doesn't have.
Speaker BIt's not really expensive to hire those skills just so everyone knows.
Speaker BBut if you have them, definitely use them for sure.
Speaker BAnd I know you talked about Shopify and because I've talked to different people.
Speaker BSome people love Shopify because of.
Speaker BIt's a, it's really a one stop shop in terms of they do all the, the entire process including collecting the money.
Speaker BThen I've talked to some authors who use.
Speaker BIt's called Printful and they do exactly the same as Shopify but they don't collect the money.
Speaker AOh, okay.
Speaker AAnd so you still have to have a money collecting.
Speaker BExactly.
Speaker BSo at the end of the day I was thinking so you, you still have to.
Speaker BThen you've got instead of one stop shop you've now you still have to collect the money.
Speaker BSo I'm not quite sure I.
Speaker BWe haven't leaned towards one or the other yet.
Speaker BBut I'm again, I'm trying to share with the audience, make sure you do your research, understand how much time you want to put into it.
Speaker BBecause like Charlotte, we're a one man shop also.
Speaker BSo it's always it's your time that you have to take into consideration.
Speaker AYeah, I think that's the biggest thing about self publishing.
Speaker AThere's a lot more jobs than you think there are.
Speaker BExactly.
Speaker BAnd I want to talk to you about motivation.
Speaker BI know you mentioned your son when he was three and the thunder and lightning and all that kind of Good stuff.
Speaker BWas there any other events that motivated you to say, you know what?
Speaker BI've had this because you talked a little bit about your background and about reaching out to traditional publishers, but tell us a little bit more about this whole.
Speaker BYou finally said, I'm motivated enough to bring my book to life, so maybe go a bit deeper on that.
Speaker ASure.
Speaker ASo I've always enjoyed writing, but I.
Speaker AWhen I was pregnant with my daughter, and that was 11 years ago now, I started writing a novel.
Speaker AAnd so I like wrote this whole novel.
Speaker AAnd then I was like, I don't know what to do with this now that I wrote this novel.
Speaker AIt was for teens.
Speaker AAnd so I started looking around at local writing groups to figure out what do I do now?
Speaker AAnd I found scbwi, which is the Society of Children's Book Writers and Illustrators.
Speaker BYes, I am a member also.
Speaker AOur local group meets every month.
Speaker AAnd so I went to a few meetings and I met professional authors and illustrators who have published books and like it.
Speaker AIt was a great.
Speaker AI've learned so much through all those men and women who are in that organization that, that.
Speaker ASo I went through editing with my YA novel and wrote a few versions of it.
Speaker AAnd then I was like, no, I don't think this.
Speaker AAnd anyway, so I was trying write a few other things too, as I was inspired by SCBWI people and I wrote a few picture books and this is the one that I decided to really focus on first.
Speaker ABut I have other ones that are coming down the pipe here.
Speaker BThey part of a book series.
Speaker AA series.
Speaker AThey're all standalone stories.
Speaker ABut I just.
Speaker ASo I was writing and I was sending out queries to agents because that's what you have to do if you want to get a big publisher.
Speaker AYou first you get an agent and then the agent sends it out to the publisher.
Speaker AAnd then if a publisher likes it, they get back to you.
Speaker AAnd it's like a very long process and very frustrating after a while if you aren't getting the response you want.
Speaker ASo I finally decided, why don't I just try and do it myself and we'll see how it goes.
Speaker AAlso, like, I have two kids and I was doing other things too.
Speaker AThis is just like a.
Speaker AThis was a side project at the time.
Speaker ANow it's becoming more main project since I published it.
Speaker AAnd I want people to buy it.
Speaker BRight.
Speaker ABut like all these.
Speaker ASo it was years of different steps along the way before I published this book.
Speaker BYou know what I find with a lot of children's book authors, I talked to one lady who lives just outside of Buffalo, New York, and she was a schoolteacher and she had this book in her, and she actually wrote it in the late 80s and then waited almost for retirement to bring the book to life.
Speaker BSo everybody has their own approach.
Speaker BIt's the same with what happened with myself and my oldest granddaughter.
Speaker BIt took us probably eight years before we actually brought our first book to life.
Speaker BIt's interesting how it goes along for everyone.
Speaker AYeah.
Speaker AAnd I think it's so cool now in this time that we live in, that we can publish ourselves, because this was not something that people could do in years past.
Speaker BRight.
Speaker AYou either got picked by the big publishers or you just don't become an author.
Speaker BThe book sat in the drawer.
Speaker AYeah.
Speaker ABut now you don't have to write the book that will sell 10 million copies.
Speaker AYou could write for your local area, get published and sell it to your local friends and family and neighbors and.
Speaker BYeah, absolutely.
Speaker BAnd you having the skill.
Speaker BIt's.
Speaker BIt's interesting because I've talked to a lot of children's book authors.
Speaker BMost have.
Speaker BThey write the book, but they hire an illustrator.
Speaker BAnd I talked to a mom and son.
Speaker BHe's the illustrator and she's the co author.
Speaker BAnd that's about as close as I've gotten so far.
Speaker BSo you're my first guest who's actually the author and the illustrator.
Speaker BSo tell us a little bit about that process.
Speaker AThe illustration process is a whole nother thing.
Speaker AI feel like I can write a book fairly quickly, but the illustration takes months and months to do, every one, because you got 32 pages in a book, so in a picture book, and then do a picture or more multiple pictures on each of those pages.
Speaker AAnd you gotta think of how to add more to the story with the pictures than what the words are even saying.
Speaker BSo did you write the book first or did you.
Speaker BWas it a combination or how did your book come to life?
Speaker BWas it a visualization?
Speaker BBecause being an illustrator, I'm sure you're very visual.
Speaker AYeah.
Speaker ASo I write first, but I know some illustrators, they'll draw a picture first and then come up with a story that goes with it.
Speaker ABut my process is that I write the story out.
Speaker ASo I write first and then I break it up into pages.
Speaker ASo you have to take the story and make sure that there's places where the kid just wants to turn the page to the next page.
Speaker ALike, you have to break the story into the.
Speaker AThe chunks of the pages in order to make sure it's still moving, that you're not saying the same thing on multiple pages.
Speaker AYeah, because you don't want the picture to be the same on this page.
Speaker AAnd then you turn the page and it's the same picture.
Speaker AYou got to make sure it's going to be something different.
Speaker BTalk to us about your main character, Axel.
Speaker BHow did you come up with the character development?
Speaker AOh, so like the illustration design?
Speaker BYeah, I mean, he's got a full.
Speaker AHead of hair and it's like red, curly hair.
Speaker AAnd so I picked that because his imagination is like the main thing about this story.
Speaker AHe imagines there's trucks up in the sky causing the loud thunders and lightning and all the scary parts of the storm.
Speaker ABut then he imagines it's construction trucks working and building something, and so then it's not as scary.
Speaker ABut since it's all about his imagination overcoming his fear, I wanted his design to also reflect that.
Speaker AAnd so his hair is like a cloud and a thought bubble.
Speaker AOh, yeah.
Speaker BAwesome.
Speaker BAnd so tell us the significance.
Speaker BNow, I'm sure everybody's saying Axel, I get it.
Speaker BBut is there more to ax the name Axle than just the reference to axles on a vehicle?
Speaker ANo, I just wanted a name that was like name that a kid could be named right now, but also a truck related kind of name.
Speaker BOkay.
Speaker AAnd I originally, in the original version of the story, he had a brother.
Speaker AAnd so like, their names reflected both of them.
Speaker ABut then in editing, we took out the brother so it wouldn't be like two storylines that are conflicting with each other.
Speaker ATried to just keep it to the Axel and the trucks.
Speaker BOkay.
Speaker BDescribe to the audience the underlying theme of your book in a few words.
Speaker ASure.
Speaker AIt's a story about Axel and his puppy who is a little boy who is afraid of thunderstorms.
Speaker AAnd then he imagines that the thunder is from construction trucks in the sky and he has to overcome his fear with his imagination.
Speaker BThat's cool.
Speaker BAnd you said you had a teaching background.
Speaker BSo tell us a little bit about the central lesson that you're hoping the book will deliver to other children.
Speaker AOkay.
Speaker ASo part of the story is Axel.
Speaker AHe is feeling a little better about the storm, but then his pup beats scared and he in turn comforts his puppy and helps his puppy get through the storm.
Speaker AAnd I wanted kids to come understanding that helping others is sometimes the way that we can get through struggles ourselves, but it wasn't.
Speaker AI try not to be didactic about it.
Speaker AI didn't want to just come out and say that I want them to make that connection themselves as they read the story.
Speaker BExcellent.
Speaker BExcellent.
Speaker BAnd I know you described your writing process a bit and also as an illustrator, you do the writing first and then the illustration.
Speaker BSo tell us a little bit about your writing process.
Speaker AIt all starts with an idea and then I.
Speaker AI can usually come up with a first draft without too much trouble for a picture book because that's 500 words or so.
Speaker AIt's not really long.
Speaker ABut then after that it's usually best to set it aside for a little while and then come back to it and look at it with fresh eyes.
Speaker AAnd then after I look at it again, I kind.
Speaker AI want to make sure that it's a real story arc.
Speaker AThere's change from the character at the beginning to the end of the story and that there's actually conflict, there's actually problems that are.
Speaker AHe's he or she is facing and then they have to overcome them.
Speaker ASo look at the plot first.
Speaker AI would start with like big stuff like that to see if the story's actually working.
Speaker ANot worried about the commas or each individual word to start with.
Speaker ABut then as you edit, you should, once you have a story, then start like tweaking the sentences and making them clearer and.
Speaker BAbsolutely.
Speaker BAnd I know you Talked about your 3 year old son and drawing on your own personal experience was there when you started actually putting your thoughts to paper.
Speaker BDid you conduct any research on heavy equipment or did you do anything like that behind the scenes?
Speaker ANo, I would say no.
Speaker ABut I had been reading a lot of truck books to my son.
Speaker BOkay.
Speaker AI guess that counts as my research, but I didn't do specific research after.
Speaker AAfter the other books that I had been reading to him already.
Speaker BOkay.
Speaker AAnd I had to look and try and simplify trucks when I was illustrating them too.
Speaker AI was looking at things and I guess I was learning some things, but I didn't the trucks because I just.
Speaker BWant the audience to know that it's more than just trucks that you have as characters in the book.
Speaker BAlso that you've got earth movers and things like that.
Speaker ACorrect?
Speaker AYes.
Speaker AThere are different kind of construction trucks.
Speaker ASo there's a crane, there's a bulldozer, there's excavator.
Speaker AWho else?
Speaker AA dump truck.
Speaker BAnd it's fun because when we were talking about earlier, about our sons or for in my case also my grandsons is they like to play with all types of trucks.
Speaker BJust not a dump truck or.
Speaker BYeah, fantastic.
Speaker BWhen you started your book, it's interesting because again with you having your website and built and trying to build an Audience.
Speaker BAnd as you were going through that process and then you can't, you said, you know what?
Speaker BI can do this.
Speaker BI'm an illustrator.
Speaker BI have a great idea for a book.
Speaker BI'm going to finally launch my book.
Speaker BSo when you did that, tell us a little bit about how you thought about measuring your success.
Speaker AThat was probably a journey to figure out what I really wanted to accomplish through doing this because I knew that I probably wasn't going to sell bucket loads of books right away.
Speaker AIt's more of a steady process.
Speaker AI think I have learned so much through this process that I'm glad I did it, even if I don't sell them all, because it's great.
Speaker AI've met bookstore owners, I've talked to different gift shops, and I've.
Speaker AI'm doing some story time activity, like story time at the bookstores and like meeting new people in my community.
Speaker AAnd it's so fun.
Speaker ALike, it's a great opportunity.
Speaker BTell us a little bit about that story time.
Speaker ASo I just did my first one and I have about 10 scheduled throughout the coming months.
Speaker AAnd so I had a bunch of kids and their parents at the bookstore and I did a few nursery rhymes and like finger plays that were also storm related.
Speaker AAnd then I read my story and we talked about it a little bit.
Speaker AAnd then I got all of these handmade, like homemade that you could make at home easily.
Speaker AMusical instruments that sound like different things.
Speaker AIn the storm.
Speaker AI had all the kids, like, make a storm together with these instruments.
Speaker BOh, cool.
Speaker ANot be afraid of the sound of the storm because that's part of the story too.
Speaker ASo it's cool.
Speaker AI have like little shakers and little drums that they can make themselves.
Speaker AAnd then I also had a craft so they could make one of these themselves and take it home with them.
Speaker BSo did you develop this whole thing over several story book readings at the stores?
Speaker ASo this was my first one, but I developed it based on my years as a preschool teacher in the past.
Speaker AAnd I knew, like, how to do a story time.
Speaker AAnd I in the future, when I have more than one book, then I could read multiple books during the story time.
Speaker ABut I just have the one right now, so I wanted to have an activity to go with it.
Speaker BWhen I think of success, I think most of us is when we get our first book to market, that in itself is a huge success.
Speaker AOh, yeah?
Speaker AYeah.
Speaker BThen the trick is for all of us to figure out, okay, now how do I get my book in distribution?
Speaker BBecause you have to.
Speaker BYou want to sell it so that other.
Speaker BSo that people are reading your book.
Speaker BAnd.
Speaker AAnd if you have any tips, I would love to hear, because that is a big thing that I'm trying to learn right now.
Speaker BWell, I love what you've done with the story time, because we have our book in.
Speaker BIn a couple of independent bookstores, and we've actually done.
Speaker BWe've had one store's up to their fourth order, so we're pretty excited about that.
Speaker BAnd I.
Speaker BI finally said to my wife, I said, maybe it's time.
Speaker BThis year is, of course, focus on the podcast, but also focus on the independent books and see if we can get.
Speaker BI live in Canada, and the province I live in has probably about 25 independent bookstores, because, like, in the States, there's Barnes and Noble and they're in the big centers, and so.
Speaker BAnd then you've got Amazon, of course.
Speaker BBut how do you get into the independent bookstore?
Speaker BThat's one of my main goals this year.
Speaker BAnd it sounds to me, that's why I was curious about your story time.
Speaker BIt sounds to me that you can build an audience from there and hopefully use that success.
Speaker BI guess I'm asking this as a question because you got me thinking.
Speaker BDid the independent book store owner that you did this app, would they give you an endorsement to take it to other independent bookstores?
Speaker AI did not ask that, but maybe.
Speaker AI don't know how they're.
Speaker AIf they have, like a coalition of bookstore owners or something, I'm not right about that.
Speaker BYou know what I did?
Speaker BI went online because I didn't.
Speaker BI thought, where are these independent bookstores?
Speaker BSo I just googled it and it came up.
Speaker BThere was actually an association of independent bookstores.
Speaker BAnd I thought, yeah, so that's.
Speaker BAnd that's how I built my list.
Speaker BNow, some of the.
Speaker BSome of them are used bookstores.
Speaker BThat's all they sell.
Speaker BAnd some of them don't sell children's books.
Speaker BBut at the end of the day, I think I built a list of about over 20 now.
Speaker BNow I got it.
Speaker BNow I've got a.
Speaker BDo the work and reach out to them.
Speaker AYeah, so that's how I started, too.
Speaker AI just googled bookstores, and I started just close to me first, so I could go visit them in person if I need to.
Speaker ABut first I would.
Speaker AI tried contacting them, like, by email or give them a telephone call and ask if they do independent books.
Speaker ALike, and a lot of them do.
Speaker ALike, I've been impressed.
Speaker ALike, they're so supportive and encouraging because what they're doing is Almost like what we're doing as authors, they're trying to do their own bookstore, not Amazon.
Speaker ACan they pick the books and all those things?
Speaker BAbsolutely.
Speaker AEspecially if you have a book like mine is about thunderstorms, which we have tons of around here.
Speaker BYes.
Speaker ASo it is applicable to my vicinity, where I live.
Speaker BYes.
Speaker BAnd you know what?
Speaker BThat's the same with us.
Speaker BOur book is all about the Rocky Mountains and that's all around us in the province I live.
Speaker BYeah.
Speaker AYou live in Alberta.
Speaker BI do.
Speaker BI live in Alberta.
Speaker AI was born in Alberta, actually.
Speaker AOh, were you Canada?
Speaker AUntil I was 16.
Speaker BOh, wow.
Speaker AMoved to the States.
Speaker AYeah.
Speaker BInteresting.
Speaker BAnd what city were you born in?
Speaker ASt.
Speaker APaul.
Speaker BSt.
Speaker BPaul.
Speaker AOn the border between Alberta and Saskatchewan.
Speaker BOh, wow.
Speaker BIt's a small world.
Speaker BSo.
Speaker BSo you know exactly what I'm talking about.
Speaker BFantastic.
Speaker BAnd it's neat because, again, drawing on Charlotte, drawing on your experience where you live now, and developing and then.
Speaker BAnd building a book that's relevant to your marketplace.
Speaker BAnd so it's important people know that too, because a lot of times that's exactly what a children's book author is doing.
Speaker BThey're drawing on their own experiences and then.
Speaker BAnd it's something that's around them.
Speaker ASo the other independent authors that I know in this area, a lot of the ones that are successful in getting into schools and things like that, it's because they wrote a book that was about our area.
Speaker ASomething that happened in Oklahoma or nearby.
Speaker BYou bet.
Speaker BFantastic.
Speaker BIt's interesting because you and I were talking about, like, now you gotta.
Speaker BNow you gotta build the distribution network and all that kind of good stuff and going at it.
Speaker BLike, every time I talk to a children's book author, they always have another book in them.
Speaker BAnd I was talking to a guest from Seattle, and he thought it was one and done, and we just helped him launch his fourth book.
Speaker BSo there is no one and done.
Speaker BSo it sounds to me there'll be no one and done for you either.
Speaker ANo, I.
Speaker AI'm working on my next book already.
Speaker BOkay.
Speaker AGetting the drawings going.
Speaker BIn terms of a business plan, what would you say you're doing differently, bringing your second book to life?
Speaker AI don't know what I would be doing differently.
Speaker AI think it will be faster for sure because I've already done all this research and trial and error the first time around.
Speaker AThat'll be nice.
Speaker BOkay.
Speaker AI already know what I want to do instead of having to get all the quotes and all the things.
Speaker AAnd I took classes about self publishing and all these things just to learn what I'm doing, but I don't have to do that the second time around.
Speaker ASo it'll be much faster and easier, I think.
Speaker BOkay.
Speaker BAnd from a distribution point, you think you'll be faster to market?
Speaker AOh, yeah, because I've already, because I've been working on getting into the different bookstores right now already.
Speaker BOkay.
Speaker ASo when I have my next one, I'll just call up all these people they've already met and say, hey, I've got another book.
Speaker AAnd I, I feel like they will carry it just like they carry this one.
Speaker AYeah.
Speaker BAnd tell us the role of writing now in your life because you've, you had this one book fermenting over time.
Speaker BIt's come to life now.
Speaker BThe second one, like you said, is going to come quicker.
Speaker BSo tell us about how that, how the role of writing has changed in your life.
Speaker AI guess now I consider myself an author.
Speaker AAnd so now I do.
Speaker AI try to be up here at my desk and working on my book or at least on marketing my current book.
Speaker AI try to do it at least five days a week, like Monday to Friday.
Speaker AGet up here.
Speaker AUm, I usually take a break on the weekends.
Speaker ASometimes I work on Saturday too.
Speaker BRight, okay.
Speaker AGotta take a break sometimes so that your brain can just relax for a little bit.
Speaker BIt's interesting what you said too, Charlotte.
Speaker BWhen I was talking to a first time children's book author and she didn't have a website, so all she had was her Instagram page.
Speaker BOf course I try and do some research on my guests before they come on.
Speaker BAnd I went to her Instagram page and I noticed she didn't have children's book author in her description.
Speaker BSo I asked her that.
Speaker BI said, oh, I noticed you don't have children's book author in your description yet you're a children's book author.
Speaker BAnd she said, oh, 15 minutes later after we, she had it in there and she sent me an email and said thank you.
Speaker BI never even thought about that.
Speaker BSo sometimes it's just that obvious, right, that you don't think of yourself as a children's book author.
Speaker AIt still is new to me, think of myself that way.
Speaker BSo congratulations.
Speaker BYou're welcome.
Speaker BSo advice for aspiring authors.
Speaker BSomeone who said, oh, I'm just like Charlotte, but I just can't get this thing out into the world.
Speaker BWhat would you say to them?
Speaker AI would say the number one thing that you need to do is get into a group, like a critique group or an S, C, B, W, I or a writing group if you're not doing children's books.
Speaker AIf you're doing adult books, find a writing group in your area that you can bounce ideas off of where they can look at your work and say this part doesn't make sense or this is unclear.
Speaker AOver here I have, I have an illustration critique group and then I also have my SCBWI group that I go to.
Speaker BWow.
Speaker AEvery month if I can.
Speaker AAnd I can't tell you how valuable that is other than just saying, I don't think I would have continued down the journey to get my puck out unless I had these friends that were encouraging me along the way and helping me get stuff done because I had to show them what I had done.
Speaker BYeah, that's fantastic advice.
Speaker BGetting into a group and sharing your ideas.
Speaker BBouncing it off like minded people.
Speaker AI was just gonna say iron sharpens iron.
Speaker BYes.
Speaker ACome against other people and get better.
Speaker AYeah.
Speaker BI always say this question towards the end here because if it's.
Speaker BIf we don't have readers, then why are we doing this?
Speaker BWhat's your encouragement for readers?
Speaker BWhy should they purchase your book?
Speaker BTell us about that.
Speaker AI'm.
Speaker AI think my book is Perfect for ages 3 to 8 and kids who are afraid of loud noises or who love trucks.
Speaker AThere's a lot of kids afraid of thunderstorms.
Speaker AAnd I think this book will bring comfort and help them reframe their fear in a new way.
Speaker ASo I would love if people were able to buy it.
Speaker AI also just, I write books because I want to encourage families to read together as well.
Speaker AThat's a big thing on my website.
Speaker AIf you go to it.
Speaker AGood for you Is encouraging family read aloud because I feel like that's been so great in our own family's lives and we didn't stop like when they could start reading themselves.
Speaker AWe just read chapter books now all together as a family and it's like a bonding experience and you can discuss ideas with your kids that you wouldn't necessarily talk about otherwise.
Speaker AAnd I just really want families to read together.
Speaker BExcellent.
Speaker BIt's interesting because the author I was telling you about, children's book author, is now on his.
Speaker BWho just launched his fourth book.
Speaker BHe asked if we would be part of his book launch team and I said to him, would you mind if my grandson did a book review on your new book coming out?
Speaker BThat's what happened.
Speaker BAnd we turned it into a short podcast episode.
Speaker BAnd my grandson, of course, we talked about the new book.
Speaker BGetting your children involved, getting them to read.
Speaker BIt's definitely been a lot of fun, right?
Speaker AYeah.
Speaker BI support you A thousand percent.
Speaker AThank you.
Speaker BYou're welcome.
Speaker BFinal thoughts?
Speaker BIs there something that you thought.
Speaker BOh, Rick, I wish you would ask me that or.
Speaker BI'd love to share.
Speaker BAny final thoughts?
Speaker AI can't think of anything.
Speaker BNo, that's fine.
Speaker BI just want to.
Speaker BI just like to make sure if someone said.
Speaker BThank you.
Speaker BCharlotte, I want to thank you so much for being a guest on the Adventures in the Heart of Children's Book Authors.
Speaker BYour generosity and knowledge has been just fantastic, especially from an illustrator's point of view.
Speaker BBecause like I said to you, I don't get that too often.
Speaker BSo I think it gives our audience a chance to again look behind the curtain in the mind of Children's Book Illustrator.
Speaker BWe promise to add all the links to your social media, your website.
Speaker BI encourage the audience to definitely go to your website.
Speaker BIt's a great website and you'll find the links to that in the show notes.
Speaker BIf you've enjoyed listening to the show, we hope that you would push the subscribe button.
Speaker BAnd also feel free to share this episode with anyone who you think would be inspired or enjoyed hearing about Charlotte and her children's book, Storm Trucks.