1 00:00:00,239 --> 00:00:04,069 Erin Austin: Welcome to the first episode of Scaling Expertise. 2 00:00:04,309 --> 00:00:08,259 I'm thrilled to have you here as we kick off this exciting new chapter. 3 00:00:08,538 --> 00:00:11,358 If you're new to the podcast, let me introduce myself. 4 00:00:11,608 --> 00:00:15,897 I'm Erin Austin, an intellectual property lawyer who helps experts 5 00:00:15,897 --> 00:00:19,534 turn their unique knowledge into scalable, recurring revenue. 6 00:00:19,755 --> 00:00:24,006 I work with consultants, coaches, and entrepreneurs who build incredible 7 00:00:24,006 --> 00:00:28,699 expertise, but they may be struggling to fully leverage it in ways that provide 8 00:00:28,709 --> 00:00:34,914 long term podcast is for you if you're ready to stop trading time for money 9 00:00:35,094 --> 00:00:39,731 and start building a business that works for you, not the other way around. 10 00:00:40,022 --> 00:00:43,633 Whether you're looking to protect your intellectual property, create new revenue 11 00:00:43,633 --> 00:00:45,780 streams, or scale your business too. 12 00:00:45,837 --> 00:00:49,397 New Heights, which by the way, are all the same thing. 13 00:00:49,776 --> 00:00:52,606 Scaling expertise is here to inspire you. 14 00:00:53,289 --> 00:00:58,607 If you are a listener of my previous podcast, Hourly to Exit, welcome back. 15 00:00:58,870 --> 00:01:04,350 In Hourly to Exit, I covered the entire journey from an unscalable hourly revenue 16 00:01:04,350 --> 00:01:09,173 model to building a Scalable business that you can hopefully sell someday. 17 00:01:09,389 --> 00:01:13,676 I still believe deeply in helping experts make this entire journey. 18 00:01:14,056 --> 00:01:19,629 However, I decided to rebrand my podcast as scaling expertise to reflect what I 19 00:01:19,629 --> 00:01:22,419 consider to be the core of this journey. 20 00:01:22,639 --> 00:01:26,455 Instead of covering the entire transition from hourly billing 21 00:01:26,731 --> 00:01:30,428 to selling your business, we're going to zoom in on the most trend. 22 00:01:30,713 --> 00:01:34,955 formative part of that journey, how to create repeatable recurring 23 00:01:34,955 --> 00:01:39,841 revenue by owning, controlling, and leveraging your expertise. 24 00:01:40,107 --> 00:01:44,174 This rebrand is about going deeper, getting more specific, 25 00:01:44,204 --> 00:01:46,474 and delivering more value to you. 26 00:01:46,656 --> 00:01:52,216 As an expert and a listener in upcoming episodes of scaling expertise, 27 00:01:52,418 --> 00:01:56,954 I'll dive deep into the tools, strategies and success stories that 28 00:01:56,954 --> 00:02:00,544 can help you turn your expertise into scalable, recurring revenue. 29 00:02:00,806 --> 00:02:03,580 Here's a sneak peek at what you can look forward to. 30 00:02:03,987 --> 00:02:08,087 I'll share real world examples of experts and entrepreneurs who 31 00:02:08,087 --> 00:02:11,409 successfully transformed their knowledge into intellectual 32 00:02:11,409 --> 00:02:13,529 property driven revenue streams. 33 00:02:13,738 --> 00:02:17,414 These stories will highlight the challenges they faced, the strategies 34 00:02:17,444 --> 00:02:21,161 they used, and the lessons that you can apply to your own business. 35 00:02:21,738 --> 00:02:26,356 You'll hear from top consultants, legal experts, business strategists, and 36 00:02:26,466 --> 00:02:30,906 other thought leaders who specialize in scaling expertise based businesses. 37 00:02:31,232 --> 00:02:35,048 These conversations will provide fresh perspectives, actionable 38 00:02:35,048 --> 00:02:37,528 advice, and inspiring ideas. 39 00:02:37,983 --> 00:02:42,093 We'll explore why contracts and copyrights are foundational to building 40 00:02:42,093 --> 00:02:44,109 a scalable expertise based business. 41 00:02:44,550 --> 00:02:48,255 You'll learn how well drafted contracts can protect your interests, 42 00:02:48,548 --> 00:02:53,044 define the relationship, and set the stage for long term success. 43 00:02:53,566 --> 00:02:57,482 Plus, we'll unpack how copyrights safeguard your intellectual assets 44 00:02:57,764 --> 00:03:01,788 and provide you with legal leverage to monetize your expertise. 45 00:03:02,252 --> 00:03:06,788 Solo episodes will include actual insights and step by step guidance 46 00:03:06,928 --> 00:03:09,775 on how to build a business around your intellectual property. 47 00:03:10,001 --> 00:03:14,577 Whether it's licensing your content, developing scalable products, or creating 48 00:03:14,577 --> 00:03:20,086 recurring revenue streams, I'll break it all down into manageable, Practical steps. 49 00:03:20,465 --> 00:03:23,455 And don't forget your input matters. 50 00:03:23,676 --> 00:03:28,139 I look forward dedicating episodes to addressing the biggest challenges and 51 00:03:28,139 --> 00:03:31,176 questions shared by you, the listener. 52 00:03:31,505 --> 00:03:35,585 The more I hear from you, the more valuable this podcast will be. 53 00:03:35,944 --> 00:03:40,457 So through solo episodes and expert interviews, scaling expertise will 54 00:03:40,457 --> 00:03:45,809 provide a mix of inspiration, education, and actual insights to help you build 55 00:03:45,839 --> 00:03:49,996 a scalable, sustainable business that's rooted in your expertise. 56 00:03:50,448 --> 00:03:53,788 I'm so excited for what's ahead and I can't wait to 57 00:03:53,788 --> 00:03:55,678 share these episodes with you. 58 00:03:55,964 --> 00:03:59,404 And I'd love to have your support to make the most of your experience. 59 00:03:59,784 --> 00:04:02,710 Here's a few ways you can support the podcast. 60 00:04:02,963 --> 00:04:06,125 One, subscribe to the show so you never miss an episode. 61 00:04:06,648 --> 00:04:10,308 Whether you're on Apple podcast, Spotify, or your favorite podcast 62 00:04:10,378 --> 00:04:12,725 platform, hit that subscribe button. 63 00:04:12,735 --> 00:04:18,466 Now share the podcast with other experts or entrepreneurs in your network who 64 00:04:18,466 --> 00:04:20,326 are looking to scale their businesses. 65 00:04:20,636 --> 00:04:23,896 Together, we can build a community of experts, leveraging their 66 00:04:23,896 --> 00:04:28,261 intellectual property to grow and thrive and leave a review. 67 00:04:28,567 --> 00:04:30,447 Whenever you find an episode. 68 00:04:30,668 --> 00:04:31,978 is valuable to you. 69 00:04:32,266 --> 00:04:34,631 Please take a moment to leave a review. 70 00:04:34,971 --> 00:04:38,270 Your feedback not only helps me improve the podcast, but 71 00:04:38,290 --> 00:04:40,170 also helps others discover it. 72 00:04:40,496 --> 00:04:45,176 And finally, I'd love for you to check out the scaling expertise newsletter, 73 00:04:45,369 --> 00:04:46,905 and this is rebranded from the. 74 00:04:47,225 --> 00:04:48,805 Think Beyond IP newsletter. 75 00:04:49,071 --> 00:04:55,823 In it, I cover trends, insights, and other issues at the intersection of intellectual 76 00:04:55,823 --> 00:05:00,122 property, artificial intelligence, and expertise based businesses. 77 00:05:00,395 --> 00:05:03,935 It's the perfect complement to the podcast, giving you even more 78 00:05:03,935 --> 00:05:07,735 tools and strategies to build a scalable, sustainable business. 79 00:05:08,044 --> 00:05:09,264 You can sign up for it. 80 00:05:09,489 --> 00:05:11,931 On the think beyond IP website. 81 00:05:12,416 --> 00:05:14,396 I also want to hear from you. 82 00:05:14,656 --> 00:05:18,059 Do you have any questions about intellectual property or challenges 83 00:05:18,059 --> 00:05:19,109 in building your business? 84 00:05:19,429 --> 00:05:23,659 Send them my way and I'll make sure to address them in future episodes. 85 00:05:24,105 --> 00:05:27,555 Thank you for being here at the start of this exciting new chapter. 86 00:05:27,767 --> 00:05:31,324 I can't wait to continue this journey with you and I'll see you 87 00:05:31,324 --> 00:05:33,814 next time on scaling expertise. 88 00:05:34,120 --> 00:05:36,340 Don't forget IP is fuel.