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G'day everyone, it's Michelle J
Raymond, and I am joined this week,

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listeners, by the one and only
content anarchist, Ashley Sava.

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Welcome to the show.

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I am very happy to be here today.

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Now, I'm not sure where this
conversation's gonna go, and I'm a

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little bit nervous, not gonna lie.

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But I think we have to do some things that
make us nervous when it comes to creating

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content, because otherwise we're gonna be
putting people to sleep, and I know that

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that is something that you are very anti.

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Oh, definitely.

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All I wanna do is not put people to
sleep, or I don't wanna be there at all.

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Yeah, exactly.

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It's a waste of time.

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Now, I am excited to have this, because
you are behind the Manychat Company Page

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on LinkedIn, which I am a super fan of.

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I've even dedicated an episode to it
before, but I thought it'd be even

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better to get the person behind it.

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For those people who may not have
come across Manychat before, can

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you just tell us about you guys and
your team that's doing the work?

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Yeah, definitely.

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The way that we like to, um, identify
Manychat for people who don't think that

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they've come across it is if you go on
Instagram and there's a little comment

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the word XYZ and we'll send you a link, we
are usually the proprietory between that.

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So we are the ones that are
powering the automation, um,

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behind those type of things.

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But Manychat on a wide scale helps
creators and brands and businesses

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turn comments and DMs and messages into
automated conversations that can help you

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generate leads and sales and bookings.

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Um, in short, it can help brands
have millions of one-to-one

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conversations without needing millions
of people behind the keyboard.

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That'd be pretty helpful.

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Now, as far as your team that's taking
care of the LinkedIn portion of what

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I'm seeing, tell me who's behind that.

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There's obviously yourself, like
who else is making the magic happen?

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That would be me.

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I am the LinkedIn brand of Manychat.

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Um, we do have occasional help from
design, um, when we do need it,

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although there has been a change
just in how often we are using

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that kind of polish to do things.

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We had design come in and do
our new logo, which is cracked.

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And then the cover photo behind
that Page too, which was more of

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a corporate look before, but now
it is quite different as well.

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But yeah, it is me doing all of
the commenting and the content

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creation and, um, managing our
DMs, which has become a lot more of

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the job than I expected it to be.

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It sure is, right?

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A- and so I just wanna set that
scene importantly because there

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are people out there that say, "We
can't do that," or, "That's okay

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for them, they've got huge teams."

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So we've taken that excuse away.

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But I'm gonna rewind the clock for people
because three months ago, I had a look

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at the timing, three months ago, I wake
up, and thank God for the LinkedIn feed

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sorting things by topic, 'cause it's the
one time that I was like, "Yes, loving

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this new feed." It always shows me things
about Company Pages, and in this case,

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the post that I saw from the Manychat
Company Page was essentially this.

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"This is a Company Page. It's not
going to act like a Company Page

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anymore. We're breaking this profile
on purpose in public," and on it went.

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Talk me through what was happening
with the Page before that moment that

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led you to, putting that post out.

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Yeah.

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Um, my thing is, I do think
that most Company Pages have

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become a kind of office lobby.

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Oh, they're beautifully vacuumed,
there might be a nice plant in the

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corner, probably somebody replaced
a motivational poster, but no one

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actually comes there to hang out.

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Companies think that the purpose of
a Company Page is to tell everybody

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how amped they are about Q3 or to
congratulate their employees on

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their anniversaries or talk about
things that you could much easily

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share in your own internal channels.

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But our audience is creators, so
meanwhile, the creators, the people that

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we actually are building our product
for, are out there on the streets, and

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they're sharing their wins and failing
publicly and making predictions and

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fighting and swapping advice and building
audiences, much cooler things than

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we're, like, letting out on LinkedIn.

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And we were not involved in those
conversations when it came to LinkedIn.

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Historically, Employer Brand did own,
um, the LinkedIn Manychat Page, which

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makes sense because their mission is
hiring, and their job is to make people

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think, "Well, maybe I should apply
for a job at Manychat." Marketing,

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of course, has a different mission.

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I don't need somebody to
wanna work at Manychat.

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I would like to have cool people there,
and I hope that what we're doing makes

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more people wanna come, but I need people
to wanna hear what Manychat thinks.

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So I wanted creators to intentionally
visit our Page because they knew that

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they can come to us to find creator
news or opinions or funky experiments or

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cool customer stories or conversations
that are actually worth their time, not

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like another HR post happy international
whatever day graphic, whatever that is.

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There's nothing the matter with
employer branding, of course.

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It's just solving a totally different
problem, and the LinkedIn Page, in my

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opinion, had way too much unrealised
potential to just leave there

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.
You've hit the first nail on the head.

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Who owns the Page is a question
that I'm asking people when

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I'm doing audit and strategies.

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And you might think it's such a
simple question to answer, but in

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my experience, absolutely isn't.

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It's either everyone or no
one seems to be the answer.

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And I think that is literally where
things start coming unraveled, followed

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by what's the goal of the Page?

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And you've already said, like, within your
business there might've been at least two.

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I'm sure the sales team probably
had something else to say as well.

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But ultimately, this is what, for me, why
I'm having these types of conversations

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is you don't get to do the cool stuff,
if we don't all agree on what the goal

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is up front and who's gonna run the show.

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Because it is the thing that is
literally making more Company Pages

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come unstuck than anything else.

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I'm so glad that you shared
that because I, I think getting

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that agreement is probably the
hardest part, I would imagine.

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Oh, yeah.

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This was going on for a while.

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Yeah.

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Right?

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So, and I'm gonna dig into
that a, a little bit later.

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If people aren't following you
on LinkedIn, they are going to be

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doing it after this conversation
'cause your content I always love.

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It makes me think, feel, smile, like, just
sometimes go, "Did she say that?" Like-

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… there's a little bit of everything
depending on the day, and I, I love it.

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But when I was reading your
profile, you describe your job

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as making content do things.

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What did you need the Manychat Company
Page to do in relation to getting

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content to actually do something?

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I have, I think, what many people
would think is an unusual metric in,

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in that I don't care if people find us.

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I care whether they think to involve us.

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Before we would get tagged maybe
when an automation was broken or

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people had a product question.

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All of that is fine and dandy, but I
wanted Manychat to be included in things

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like people are in the middle of a debate
about creator burnout, and they would

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say, like, I don't know, "Tag Manychat,
I wanna know what they think." And that

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wasn't happening at all, and I think that
LinkedIn, the way that it is now, we have

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this big opportunity to get included if
you're doing the legwork to be thought of.

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It's a completely different relationship
too, because you're not just being

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thought of anymore for customer support.

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You're becoming part of the culture.

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And for us, we wanted to become a
part of the culture of creators.

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Oh, I want creators on there arguing with
us or agreeing with us or disagreeing with

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us or stealing our ideas or telling us who
we should interview or pitching us a hot

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take or maybe even inviting us to things.

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If nobody misses your opinion when
you're absent, you haven't actually

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built a voice in my opinion.

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I would agree with that so I had
zero clue what Manychat was before.

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I'm not over on Instagram.

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I had never heard of it.

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I knew you personally.

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Had no clue what the product did,
and it's been really funny because

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I've been sharing about the Page
and, you know, big fan of it.

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Um, now my audience is asking me, "Do
I trust your brand? Should they go and

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check it out?" They'd been considering
it, and now they wanted to know

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because they trust me, and I obviously
had been talking about you guys.

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Then all of a sudden now there are people
that are reaching out, probably testing

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your product, that I was like, "Yeah,
you should go and do it," because if it's

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anything like the effort you're putting
into a Page, like I can normally tell

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if people care about their customers,
they care about their Company Page.

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If they don't, it is, I'm gonna say
it's like the internal notice board.

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You know, I'm gonna go one more level.

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It's like we wanna post and tell
you about this because that's what

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we wanna say, and we actually don't
really care what you want to hear.

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We don't really care
what you say in response.

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We don't care if you don't even respond.

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It is literally what we wanna
broadcast at you, and your Page

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is completely the opposite.

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And again, it's the gold star example
that I use, not just because you're

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on this podcast, 'cause I've been
talking about it for three months.

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I was sharing about it as an example
at Social Media Marketing World.

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I was like, "You guys need to go
and check this out because it is in

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action living your brand," not just,
"Hey, we're gonna break the Page.

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Go us." It was more than just breaking
it for breaking its sake, you know?

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A- and so this is why I, I wanted to talk
about this because you're living it, not

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just saying you're gonna do something.

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Yeah, and I just don't think that
we value dialogue on social media

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the way that we should be doing it.

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Like, it, it is in the name.

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I know people think of LinkedIn as a job
board, and a lot of people don't think of

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it much beyond that, which is unfortunate.

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I do think it is my favourite platform.

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Not that I don't complain
about it all the time.

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There are a lot of things they
could be doing differently, and

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they have heard from me on them
at least I think they have.

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But, you know, like, what's the point
of, uh, acting like you care about

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social media if all you're doing is
shouting at people and not involving

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them into actual conversations?

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And those dialogue moments that we
get become new content, and that

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helps me in my job because my primary
job is I'm a content marketing

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manager at the company, and I focus
on the education and activation

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and internal content at Manychat.

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And now I have this too, and this is
actually helping guide a lot of that now

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.
Yeah, there's just an untapped, just
world of ideas that will come out if

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your community's actually talking to
you or you're involved in conversations.

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And I think what you've been able to
do is get the wording and how other

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people describe their pain or what's
going on, and really speak to that.

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Because I think when you read your
content, it feels like you know creators,

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like y- you- we know what it's like and
I think it's that relatability, it's

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the empathy, it's, all of those kind
of feeling words which I love, which

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most corporate Pages are devoid of.

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Like, they are just-
… heartless, soulless, Pages.

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And then we go, "Oh, nobody's engaging
with Pages. Company Pages are dead." Yeah,

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well, you stripped the soul out of them,
and then you wondered what's going on.

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But I know that there are gonna
be some people that might go and

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check out the Page and see what
you guys are doing, and they are

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gonna be rocking in a corner going-

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"There is no way I can do that. I would
get the sack if I did that." How did

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you make that magic happen internally?

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What were the objections that
were coming up, whether they were

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perceived risks or real risks,
that you had to overcome before the

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business is going, "You know what?

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We trust you, Ashley.

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Go forth, break the Company Page.

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Let's do this new thing." I
don't reckon that that happened

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just in a one conversation
overnight "Please can I do this?"

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No, this has been, the talk of it
went on the end of 2025, and the

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funny part was it wasn't my idea.

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I know people generally at the company
and beyond thought that I was the one

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who launched that, but it was actually
our Chief Marketing Officer, Ido Mart,

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who came to me late November last year
and was like, "Why are you not the one

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that's managing our LinkedIn Page?"

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And I was like, "Is that an option?"
At the time I was- Primarily- Excellent

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… they only let me touch before this
the weekly LinkedIn newsletter, um,

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which we use to promote things like
our favourite passion project, which

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is our Chronically Online magazine,
which plug, now Webby winning.

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I was able to use it for that.

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But other than that, the leash was
on me tightly because employer brand

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was the one that did everything else.

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So I was allowed to do that and
comment on things about that,

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00:13:10,455 --> 00:13:11,685
and then that was kind of it.

223
00:13:12,205 --> 00:13:14,515
Other than that that was the
only thing- Wow … I touched.

224
00:13:14,715 --> 00:13:19,235
And that was how it was the entire
time Manychat was around, is that

225
00:13:19,495 --> 00:13:22,895
nobody but employer brand was doing
anything on our LinkedIn Page.

226
00:13:23,195 --> 00:13:27,632
But Ito thought based on what was
going on on LinkedIn, especially things

227
00:13:27,632 --> 00:13:31,282
with, um, the fact that they were all
of a sudden at that point the comment

228
00:13:31,342 --> 00:13:34,572
engagement metrics were showing, or
you would actually find out at that

229
00:13:34,572 --> 00:13:37,692
point finally, I think LinkedIn should
have done it a long time ago, how

230
00:13:37,692 --> 00:13:40,162
many views your comment actually got.

231
00:13:40,332 --> 00:13:43,702
And when you look at things like that and
the fact that we were kind of neglecting

232
00:13:43,702 --> 00:13:48,372
that game totally, he thought that I
would be a good individual to come in and

233
00:13:48,372 --> 00:13:49,962
kind of take the Page over from there.

234
00:13:50,322 --> 00:13:53,762
I would say the biggest hurdle wasn't
convincing leadership, because I did

235
00:13:53,762 --> 00:13:58,378
have leadership buy-in, but it was the
ownership thing because employer brand had

236
00:13:58,488 --> 00:14:00,258
always owned it from the very beginning.

237
00:14:00,528 --> 00:14:02,888
They had built their
own processes around it.

238
00:14:03,378 --> 00:14:06,208
The conversation wasn't like,
"Oh, you guys are doing this

239
00:14:06,228 --> 00:14:08,048
completely wrong," which it wasn't.

240
00:14:08,048 --> 00:14:11,368
They were doing what it was that the
goals that they were attempting to attain

241
00:14:11,368 --> 00:14:15,288
at the time, but it was me kind of going
in there and going, "We're trying to

242
00:14:15,288 --> 00:14:16,978
accomplish something totally different.

243
00:14:17,248 --> 00:14:19,578
We don't want to just
get talent interested.

244
00:14:19,578 --> 00:14:25,515
We wanna recruit attention." And it
took a long time to talk them into, um,

245
00:14:25,625 --> 00:14:27,795
being okay with losing that channel.

246
00:14:28,035 --> 00:14:30,015
And of course there's
a little give and take.

247
00:14:30,015 --> 00:14:34,805
I do help from time to time to get
promotion going for their employer brand

248
00:14:34,825 --> 00:14:40,525
content when we can, but when I'm posting
it now, I'm thinking of it as a creator.

249
00:14:40,535 --> 00:14:42,455
Like, why would a creator care about this?

250
00:14:42,455 --> 00:14:45,715
That's the angle it goes through
before any of that content goes up now.

251
00:14:46,155 --> 00:14:52,205
Um, my big thing was we wanted creators
voluntarily coming back to our Page, and

252
00:14:52,225 --> 00:14:56,325
I kind of already was lucky that I had
proof that I know how to do this because

253
00:14:56,365 --> 00:14:58,515
I've done this with my own audience.

254
00:14:58,565 --> 00:15:02,575
And I think the majority of the company
knows that that is a big part of my life.

255
00:15:02,985 --> 00:15:05,925
Um, I've always treated LinkedIn
like an actual social network,

256
00:15:06,145 --> 00:15:07,655
not like an online waiting room.

257
00:15:07,665 --> 00:15:11,515
So people internally had watched me
do it and knew that I could handle

258
00:15:11,515 --> 00:15:16,792
it, which I think made the leap a lot
less scary Although I am pretty sure,

259
00:15:17,532 --> 00:15:21,112
I can't prove it, but I'm pretty sure
that there was at least one meeting

260
00:15:21,112 --> 00:15:24,362
at Manychat where somebody wondered if
letting me near the corporate account

261
00:15:24,612 --> 00:15:26,502
violated international treaties.

262
00:15:28,179 --> 00:15:31,999
Look, if they didn't have that
conversation, I don't think you were

263
00:15:31,999 --> 00:15:36,589
doing your job properly- … because
it does skate sometimes to that

264
00:15:36,589 --> 00:15:39,069
line, and I love it for doing that.

265
00:15:39,079 --> 00:15:42,699
But I mean, that is something
that I know people out there

266
00:15:42,759 --> 00:15:44,939
are gonna be where that line is.

267
00:15:44,939 --> 00:15:49,119
You know, I, I speak to people in similar
roles to you around the world that are

268
00:15:49,119 --> 00:15:53,089
like by the time it goes to the legal
team to approve it there's about 20

269
00:15:53,089 --> 00:15:54,499
different people all have an opinion.

270
00:15:54,499 --> 00:15:57,389
By the time it comes back,
forget about trends, forget about

271
00:15:57,389 --> 00:16:00,979
anything cool, anything fun,
anything with any personality.

272
00:16:01,239 --> 00:16:04,619
There is a definite fear that it
will- … break the whole brand.

273
00:16:04,669 --> 00:16:08,849
Like, it will literally destroy
everything in the business

274
00:16:08,859 --> 00:16:10,459
that anyone's ever created.

275
00:16:10,499 --> 00:16:14,889
And I always wonder, like, what makes you
so insecure about your actual business

276
00:16:14,969 --> 00:16:17,389
that you think that a post could do it?

277
00:16:17,389 --> 00:16:20,729
And, and I'm not saying that there aren't
examples out there where people just got

278
00:16:20,729 --> 00:16:26,029
it totally wrong and tried to do something
fun or cool and just were tone deaf and,

279
00:16:26,049 --> 00:16:28,289
there's gotta be some processes involved.

280
00:16:28,289 --> 00:16:29,569
It's not just a free-for-all.

281
00:16:29,759 --> 00:16:31,949
And this is where your
experience comes into it.

282
00:16:31,999 --> 00:16:35,359
but it was interesting to see
that commenting has become such

283
00:16:35,379 --> 00:16:36,509
a big part of your strategy.

284
00:16:36,509 --> 00:16:40,349
So it's not just content,
it's also commenting.

285
00:16:40,889 --> 00:16:43,929
And you did say on that post, I'm
gonna keep coming back to that post

286
00:16:43,929 --> 00:16:47,429
over and over 'cause it literally is
like something that I've saved that

287
00:16:47,429 --> 00:16:49,159
I keep referring back to for people.

288
00:16:49,339 --> 00:16:51,226
It also said, it also said, and
we've spoken about it, that the

289
00:16:51,226 --> 00:16:55,176
Page would spend more time in
other people's comment sections.

290
00:16:55,576 --> 00:16:58,966
How did that fit into the strategy
that you were coming up, and how

291
00:16:58,966 --> 00:17:02,266
do you guide the team on where
to show up and how to show up?

292
00:17:02,276 --> 00:17:04,776
'Cause it's a particular style
of comment that you have.

293
00:17:04,806 --> 00:17:06,856
Is it just you, and so
therefore it's easy?

294
00:17:07,116 --> 00:17:09,156
But what happens if
somebody else had to do it?

295
00:17:09,196 --> 00:17:13,356
How do you con- you know, like, not
control it, but make it, like, a safe

296
00:17:13,356 --> 00:17:15,886
process for them so, the brand lands?

297
00:17:16,223 --> 00:17:17,803
Yeah, definitely.

298
00:17:18,003 --> 00:17:22,043
From the top of that question
I think we have to get past the

299
00:17:22,043 --> 00:17:25,903
idea, like, in the company that,
um, social media is broadcasting,

300
00:17:25,903 --> 00:17:27,183
which we talked a little bit about.

301
00:17:27,533 --> 00:17:29,053
It is not, or it shouldn't be.

302
00:17:29,053 --> 00:17:31,763
It should be, attending the
party, maybe we can call it.

303
00:17:32,063 --> 00:17:35,583
Imagine somebody who only speaks when
they're standing behind a podium with a

304
00:17:35,583 --> 00:17:38,901
microphone, and then they leave And they
don't talk to anybody after, and they

305
00:17:38,901 --> 00:17:40,341
don't let anybody ask them questions.

306
00:17:40,361 --> 00:17:41,911
Would you invite them back?

307
00:17:42,511 --> 00:17:45,011
But that's how most brands behave.

308
00:17:45,811 --> 00:17:45,831
Yeah.

309
00:17:45,871 --> 00:17:50,131
So we wanted Manychat to become
recognisable even on days when

310
00:17:50,141 --> 00:17:52,088
we don't publish anything.

311
00:17:52,298 --> 00:17:55,798
That means we don't have to publish
more than three times a week.

312
00:17:55,818 --> 00:17:59,908
We can if we want to, but we should
be able to get as much engagement

313
00:17:59,908 --> 00:18:04,438
by visiting other creators' content
that they have going up there

314
00:18:04,608 --> 00:18:06,978
and leaving a valuable content.

315
00:18:07,268 --> 00:18:10,998
To have people constantly bumping
into us is kind of what we're looking

316
00:18:10,998 --> 00:18:16,578
for, to have people and creators
think, "Oh yeah, Manychat is all over

317
00:18:16,578 --> 00:18:18,498
LinkedIn." Like, that's ideal for me.

318
00:18:18,788 --> 00:18:21,978
But I never wanna leave a comment
that only benefits Manychat.

319
00:18:22,098 --> 00:18:27,508
I want to leave comments people would
actually enjoy reading, even if they just

320
00:18:27,518 --> 00:18:30,538
tuned in for a minute and they didn't
know who it was coming from, or they

321
00:18:30,538 --> 00:18:32,008
never looked at our profile picture.

322
00:18:32,284 --> 00:18:36,884
Maybe we add data when we can, or
insight, or maybe we ask a better

323
00:18:36,884 --> 00:18:39,184
question, or maybe we make people laugh.

324
00:18:39,474 --> 00:18:43,724
If your comment could've been replaced
by like, "Great post," like quit

325
00:18:43,754 --> 00:18:46,154
wasting people's electricity generally.

326
00:18:46,314 --> 00:18:50,384
Is, is… don't think we need any
more of that, just like I don't think

327
00:18:50,384 --> 00:18:55,094
we need any more comments that are
clearly AI generated just going to tell

328
00:18:55,094 --> 00:18:57,314
you exactly what y- you just told me.

329
00:18:57,734 --> 00:18:59,094
That thing needs to go.

330
00:18:59,384 --> 00:19:03,296
But I think just looking at
it like It is entertainment.

331
00:19:03,336 --> 00:19:07,096
We want to entertain people and we
wanna educate people, but nobody

332
00:19:07,096 --> 00:19:10,536
cares about being educated if
they're not entertained, either.

333
00:19:10,676 --> 00:19:15,466
With me doing everything at the
moment, I know, at least I hope that

334
00:19:15,466 --> 00:19:17,566
it won't al- always be me one day.

335
00:19:17,626 --> 00:19:20,296
I would like to have a little
bit of help eventually.

336
00:19:20,516 --> 00:19:23,016
This is actually not my
only job at the company.

337
00:19:23,486 --> 00:19:26,606
Although I do show up all the time
and I'm all over the place, like i-

338
00:19:26,606 --> 00:19:30,126
it would be cool to have people that
would be able to pitch in and do what

339
00:19:30,126 --> 00:19:34,716
I'm doing without having to ask me if
everything was okay, which is why I do

340
00:19:34,726 --> 00:19:37,342
have, like, a tone of voice document.

341
00:19:37,506 --> 00:19:42,366
That way if tomorrow I get hit by a
van and flattened and die on the spot

342
00:19:42,436 --> 00:19:46,906
hopefully people can pick up the tone of
voice and go too bad Ashley's gone, but

343
00:19:46,906 --> 00:19:51,716
we'll carry on." And then maybe talk about
me in hushed, reverent tones later on.

344
00:19:52,192 --> 00:19:56,402
Oh, they probably would, as it's an
AI commenting, you know, sponsored

345
00:19:56,402 --> 00:19:58,852
van that goes past "Bye, Ashley."

346
00:19:59,192 --> 00:20:00,312
They would move on the next day.

347
00:20:00,312 --> 00:20:00,772
It would be fine.

348
00:20:02,172 --> 00:20:03,502
The world keeps spinning.

349
00:20:03,512 --> 00:20:07,612
But, I, I think that's the, the funny
thing here is, you know, I can just

350
00:20:07,612 --> 00:20:10,682
imagine… Sorry, I'm stuck, you know,
imagining what this van's doing and

351
00:20:11,132 --> 00:20:12,792
you just like giving a little wave.

352
00:20:13,042 --> 00:20:13,942
"Don't forget me."

353
00:20:13,992 --> 00:20:14,022
But- Yeah.

354
00:20:14,292 --> 00:20:16,042
"Bye everyone. Bye LinkedIn."

355
00:20:16,762 --> 00:20:17,372
Yeah.

356
00:20:17,382 --> 00:20:22,292
It, it's been fun, and I think this
is the thing, is trying to just

357
00:20:22,312 --> 00:20:27,762
realise that there's so much power in
showing up to help other people, you

358
00:20:27,762 --> 00:20:29,472
know, and add to the conversation.

359
00:20:29,472 --> 00:20:33,302
If I was to sum up what you just said,
it's like adding to the conversation,

360
00:20:33,302 --> 00:20:37,202
not showing up just to say, "Hi,
here we are. Someone told us to use

361
00:20:37,202 --> 00:20:40,352
the search bar with the keywords
to get involved in conversations."

362
00:20:40,652 --> 00:20:42,112
You're not adding to anything.

363
00:20:42,122 --> 00:20:46,251
You're just becoming like the AI
comments and- you know, no one

364
00:20:46,251 --> 00:20:47,551
needs more of those in their life.

365
00:20:47,601 --> 00:20:48,501
Let's just say that.

366
00:20:48,511 --> 00:20:53,601
Nobody needs more AI comments in their
life, and I still do not understand

367
00:20:53,851 --> 00:20:57,701
why any human being on the face of this
planet thinks that they're a good idea.

368
00:20:57,751 --> 00:20:59,081
Do you wanna talk about jail?

369
00:20:59,301 --> 00:21:02,331
I could bring that in here if you
like, the LinkedIn jail moment.

370
00:21:02,331 --> 00:21:02,881
Oh, my God.

371
00:21:02,881 --> 00:21:03,841
Oh, yes.

372
00:21:03,921 --> 00:21:04,981
Tell me what happened.

373
00:21:05,301 --> 00:21:09,461
So the day after that post went out and
we were like, "We're gonna be doing this,"

374
00:21:10,011 --> 00:21:14,233
the next day- I went to LinkedIn jail,
Manychat went, went to LinkedIn jail

375
00:21:14,433 --> 00:21:17,803
for over-commenting on external posts.

376
00:21:18,173 --> 00:21:22,593
And I have never got to the bottom
of what too many comments is.

377
00:21:22,593 --> 00:21:26,153
I have escalated that many, many
times, and they have never told

378
00:21:26,153 --> 00:21:27,503
me what the magic number is.

379
00:21:27,653 --> 00:21:30,893
We have never been in jail again
either, even though I don't think

380
00:21:30,903 --> 00:21:32,783
that we have commented any less.

381
00:21:33,103 --> 00:21:34,273
But I don't know.

382
00:21:34,483 --> 00:21:37,493
I wish… If you could ever find that out,
'cause you got the high-up connections-

383
00:21:37,503 --> 00:21:37,533
I do.

384
00:21:37,543 --> 00:21:38,343
Let me know.

385
00:21:38,783 --> 00:21:39,273
I do.

386
00:21:39,323 --> 00:21:40,033
It was hilarious.

387
00:21:40,033 --> 00:21:43,553
I mean, for people who don't know,
like, m- after that post blew up,

388
00:21:43,573 --> 00:21:47,453
and it did blow up, the post, like
the gold star post, when it blew

389
00:21:47,453 --> 00:21:52,073
up, like you guys were responding to
everything, every repost, every mention.

390
00:21:52,073 --> 00:21:53,933
It was like hardcore.

391
00:21:53,973 --> 00:21:56,943
Like, I can imagine you sitting at
that keyboard, caffeined up to the

392
00:21:56,943 --> 00:21:58,143
gills, like, "Gotta keep going.

393
00:21:58,143 --> 00:21:58,488
Gotta keep typing."

394
00:21:58,488 --> 00:21:59,573
I had my newsboy hat on.

395
00:21:59,643 --> 00:22:00,693
It was- Ex- … lovely.

396
00:22:01,093 --> 00:22:02,263
It was crazy.

397
00:22:02,313 --> 00:22:06,453
A- and literally, it… they said, "That's
it. That's enough. No more comments,"

398
00:22:06,453 --> 00:22:09,883
which I, I think was just, you know,
the icing on the cake, so to speak.

399
00:22:09,913 --> 00:22:13,893
But I have a question for you, . What's
actually happened for the business?

400
00:22:13,903 --> 00:22:17,713
What have you noticed, in the way
that people are maybe responding?

401
00:22:17,793 --> 00:22:20,243
Are you getting the things
that you were setting out to

402
00:22:20,243 --> 00:22:21,823
do from a business perspective?

403
00:22:21,833 --> 00:22:24,773
'Cause, you know, I'm sure that
there's some skeptics that listen

404
00:22:24,773 --> 00:22:25,613
that go, "Yeah, yeah, yeah.

405
00:22:25,613 --> 00:22:26,343
Okay, it's cool.

406
00:22:26,343 --> 00:22:26,823
It's fun.

407
00:22:26,823 --> 00:22:29,543
It's whatever," but is it
generating anything for the

408
00:22:29,543 --> 00:22:30,883
business at the end of the day?

409
00:22:31,180 --> 00:22:31,580
Okay.

410
00:22:31,720 --> 00:22:32,490
Definitely.

411
00:22:32,670 --> 00:22:36,960
Now, just metric-wise, if we were
only minding about that, which you

412
00:22:36,960 --> 00:22:40,800
kind of have to a little bit, because
when you take over an account like

413
00:22:40,800 --> 00:22:43,800
that, generally the company, no
matter how many good things are going,

414
00:22:43,800 --> 00:22:45,580
they want like the number, number.

415
00:22:45,580 --> 00:22:48,810
So, the followers went
up a lot in three months.

416
00:22:48,860 --> 00:22:52,740
Thousands up, which is the highest
we had ever had of that many people

417
00:22:52,740 --> 00:22:54,210
in that short of a window coming up.

418
00:22:54,786 --> 00:22:57,836
Newsletter engagement climbed a ton.

419
00:22:58,206 --> 00:23:02,396
We have been able to get a lot of
interest in things that we were doing,

420
00:23:02,406 --> 00:23:07,126
like we had, it just closed, but there
was a contest for a billboard a creator

421
00:23:07,126 --> 00:23:11,616
to basically enter this Instagram or
TikTok video, and they would have a

422
00:23:11,616 --> 00:23:17,346
chance to, um, basically get their
face on a billboard in New York City.

423
00:23:17,386 --> 00:23:17,576
Amazing.

424
00:23:17,816 --> 00:23:21,986
Like, a lot of that was, we got a lot
of contestants into that from LinkedIn,

425
00:23:21,996 --> 00:23:25,366
which even though you can't use a
LinkedIn video, we have a lot of audience

426
00:23:25,376 --> 00:23:30,206
that are actively creating content on
Instagram and TikTok that use LinkedIn

427
00:23:30,206 --> 00:23:32,826
now too, um, especially for videos.

428
00:23:32,846 --> 00:23:36,716
But we've had unusually
high post engagement.

429
00:23:36,716 --> 00:23:40,506
We have unusually high
activity in comments of course.

430
00:23:40,906 --> 00:23:44,396
Um, again, went to jail for too
many external comments one time.

431
00:23:44,686 --> 00:23:46,366
People come back to the Page.

432
00:23:46,426 --> 00:23:51,506
But my favourite KPI doesn't exist
in LinkedIn analytics at all.

433
00:23:51,706 --> 00:23:55,936
I think it's probably in the screenshots,
but we are always getting screenshots

434
00:23:55,966 --> 00:23:59,936
now, and a lot of them are, "Hey,
have you seen what Manychat is doing?"

435
00:24:00,196 --> 00:24:04,186
So companies are using us as a, as an
example of corporate Pages that don't

436
00:24:04,186 --> 00:24:08,936
feel like a corporate Page, and then
we get tagged into those conversations

437
00:24:08,936 --> 00:24:12,706
that we usually wouldn't have been
invited into, and we're getting all

438
00:24:12,706 --> 00:24:16,756
of this amazing content from creators
who wanna be interviewed by us for our

439
00:24:16,756 --> 00:24:20,656
magazines and our blogs and whatnot
because they think that we will actually

440
00:24:20,656 --> 00:24:24,646
appreciate them because we are actively
in the community showing that we do.

441
00:24:25,036 --> 00:24:30,456
And I think that ultimately for me,
that was the shift that I was chasing.

442
00:24:30,486 --> 00:24:35,926
I want people to instinctively think,
"This conversation would be better if

443
00:24:35,966 --> 00:24:40,726
Manychat showed up," and that is a much
more difficult thing to measure, but

444
00:24:40,736 --> 00:24:42,976
you absolutely know when it happens.

445
00:24:43,328 --> 00:24:44,458
Yeah, it is so cool.

446
00:24:44,458 --> 00:24:46,568
Like I said, my DMs were lighting up.

447
00:24:46,618 --> 00:24:49,228
I had to go and look up and
see, like, what do they even do?

448
00:24:49,238 --> 00:24:53,308
And so for those of you who are interested
after this conversation in learning

449
00:24:53,308 --> 00:24:56,388
more about it, Ashley, I'm gonna get
some links from you so that we can send

450
00:24:56,388 --> 00:25:00,488
the listeners to a place that they can
go and check out Manychat, especially

451
00:25:00,488 --> 00:25:02,768
if you're active over on Instagram.

452
00:25:02,778 --> 00:25:06,878
Especially I know that it's super
popular over there and really

453
00:25:06,878 --> 00:25:08,418
helpful at the end of the day.

454
00:25:08,438 --> 00:25:13,028
Like to do more to grow your
business because, I'm all about

455
00:25:13,038 --> 00:25:15,358
we're not just doing social
media for social media's sake.

456
00:25:15,358 --> 00:25:18,778
We're doing it so that the
activities that we do help grow

457
00:25:18,818 --> 00:25:21,938
businesses and that is definitely
a tool that will help you do that.

458
00:25:21,938 --> 00:25:23,708
So I'll make sure that we do that.

459
00:25:23,708 --> 00:25:23,858
Thank you.

460
00:25:23,958 --> 00:25:27,418
Now, unfortunately for me, I
have to wrap this conversation

461
00:25:27,418 --> 00:25:30,508
up, but I've got one more bonus
question which I'm hoping can help.

462
00:25:30,698 --> 00:25:31,078
Yay.

463
00:25:31,138 --> 00:25:34,538
The purpose of this podcast is to
help people that are in roles like

464
00:25:34,538 --> 00:25:37,518
yourself really get more out of their
time on LinkedIn to help grow their

465
00:25:37,518 --> 00:25:40,768
business and I know that some of
them, there might be some marketers

466
00:25:40,768 --> 00:25:42,598
out there going, "You know what?

467
00:25:42,638 --> 00:25:44,128
I know my Page is boring.

468
00:25:44,158 --> 00:25:45,918
I know that it's putting people to sleep.

469
00:25:45,948 --> 00:25:50,918
I have these great ideas but I'm
not sure that I could ever get this

470
00:25:50,918 --> 00:25:55,895
approach approved internally." Where
should they start in your experience?

471
00:25:55,915 --> 00:25:59,945
What's one small action that you
think they could start taking that

472
00:25:59,985 --> 00:26:03,095
may lead them to get to this place?

473
00:26:03,135 --> 00:26:08,535
Like, so if we can get one safe boring
Page a step away from that and a step

474
00:26:08,535 --> 00:26:13,135
closer to actually an effective Page
that works, what would you recommend?

475
00:26:13,579 --> 00:26:18,129
I don't think that people are
inherently dull but I do think that

476
00:26:18,169 --> 00:26:22,869
a lot of marketers are waiting for
permission to become interesting, or

477
00:26:22,899 --> 00:26:26,079
like to become interesting publicly
maybe is a better way to put it.

478
00:26:26,449 --> 00:26:30,569
You're probably not gonna get an email
from legal that says, "Congratulations,

479
00:26:30,569 --> 00:26:35,709
we've decided you may now develop
personality." So I think that maybe don't

480
00:26:35,779 --> 00:26:40,289
think too big from the top, especially if
you don't have … The advantage that I

481
00:26:40,299 --> 00:26:46,859
had was that I have a LinkedIn Page of my
own that thankfully Manychat is very okay

482
00:26:46,859 --> 00:26:51,039
with me having which a lot of companies
might not be, but I think it's totally

483
00:26:51,039 --> 00:26:54,489
okay to experiment on a smaller scale.

484
00:26:54,489 --> 00:26:58,989
So pick an au- topic that your audience
maybe they argue about, or maybe you

485
00:26:58,999 --> 00:27:03,809
know for a fact that they have an opinion
about, and go leave, I don't know, 20

486
00:27:03,809 --> 00:27:05,609
thoughtful comments on that this week.

487
00:27:05,859 --> 00:27:08,999
And then show that is making
a difference that way.

488
00:27:09,219 --> 00:27:13,899
Maybe start out with one post that sounds
like it's written by an identifiable

489
00:27:13,899 --> 00:27:16,539
human instead of an HR software update.

490
00:27:16,659 --> 00:27:19,359
That might be a good beginning launch.

491
00:27:19,459 --> 00:27:23,919
My thing is that I know, and you
probably know too, that your competitors

492
00:27:23,919 --> 00:27:29,149
are probably obsessing over what to
publish next, but meanwhile, there's

493
00:27:29,159 --> 00:27:32,759
an entire internet of conversations
already happening without them.

494
00:27:33,229 --> 00:27:37,259
So I'd guess maybe my advice is to
stop treating your Company Page like

495
00:27:37,259 --> 00:27:41,839
it's a museum exhibit behind these
velvet ropes that we're imagining, and

496
00:27:41,839 --> 00:27:46,339
maybe treat it instead like the most
extroverted employee you have ever hired.

497
00:27:46,689 --> 00:27:50,189
I think the goal is to make people
feel like there is something missing

498
00:27:50,189 --> 00:27:51,999
when your brand is not there.

499
00:27:52,301 --> 00:27:53,221
I love it.

500
00:27:53,261 --> 00:27:56,581
And of course, as I said, all the
details to go and follow the Manychat

501
00:27:56,611 --> 00:27:58,741
Page, check out the product itself.

502
00:27:59,031 --> 00:28:02,201
Go and follow Ashley, connect with
her just because it will brighten

503
00:28:02,201 --> 00:28:04,441
your feed, just because it will
make you smile, it will make you

504
00:28:04,441 --> 00:28:05,761
laugh, it will make you think.

505
00:28:05,941 --> 00:28:11,081
Ashley, thank you for being that beacon
in the feed in amongst some days where

506
00:28:11,081 --> 00:28:17,181
it just feels like it's… we're stepping
through the swamplands and it's hard work.

507
00:28:17,361 --> 00:28:21,321
Uh, appreciate you being that beacon of
light that we can all gravitate towards.

508
00:28:21,331 --> 00:28:23,521
And, you know, I think that's the upside.

509
00:28:23,521 --> 00:28:25,021
That's what makes you memorable.

510
00:28:25,021 --> 00:28:27,871
So thank you for coming on
and sharing all about this.

511
00:28:28,151 --> 00:28:31,601
I wish you and the whole team
at Manychat every success.

512
00:28:31,881 --> 00:28:35,121
This is something that people can take
away and implement today, and I think

513
00:28:35,131 --> 00:28:36,851
that's the most important lesson of all.

514
00:28:37,061 --> 00:28:40,021
So I appreciate you, and thank
you for coming on the show.

515
00:28:40,451 --> 00:28:43,271
Thank you for letting me talk
about my favourite topic.

516
00:28:43,608 --> 00:28:44,468
It's mine too.

517
00:28:44,468 --> 00:28:45,678
. So until next week, cheers