Hello. Hello everybody. Welcome back. Uh, today we have a pretty special episode. Um, I'm actually standing in the baggage check-in line at the Dubai Airport on my way back to New York as we speak. And the podcast that you're about to listen to is from an event, a school IRL mastermind that I was invited to speak at here in Dubai. Uh, was a pretty cool one in my opinion. Talked a lot about social media strategy, motivation to stay consistent, and, uh. A couple pretty cool life philosophies in my opinion, so hope you enjoy this episode as much as I enjoyed speaking. What's up fellas? How's everybody doing? Great. Happy, uh, afternoon in Dubai, man. Thankfully, we're, uh, inside and not out there where it's like a hundred degrees Fahrenheit. I dunno what that translates into in, in Celsius, but, uh, it's fucking hot dude land here. It's like Arizona 2.0, but way more hot. Um, this is, uh, this is super cool. I'm, I'm honestly stoked to be here in Dubai. I've been here, uh, a few times and each time it gets like hotter and hotter, but also cooler and cooler in terms of like the stuff that ends up happening. And re's here this time for, for the event with Goose and the I rls because of something absolutely random that happened off a whim where I was just, I was doing one of my favorite things to do competitor research, which is finding all of the people who are in my space on school, buying all of their products and just going in, taking all of their courses, getting on sales calls with their teams. It's literally, literally my favorite thing to do. Like when it comes down to. Building the product, selling the product, fulfilling the product, every part of the, of the entire process. My favorite part is competitor research, just figuring out what other people are doing. And then like Goose was talking about a bit, just like emulating them standing on the shoulders of Giants, making it better. And I was down a rabbit hole 'cause I wouldn't even consider Goose a competitor of mine. I'm in the social media space. We all people launch their personal brands, but I come across Goose's page. I'm like, speaking of personal brands like. This is pretty good. This dude's got a good brand. I mean, look at this guy. Like every, everywhere you go, you see him in the big, like he's a very fresh, vibrant outfit and it's just goose. You know what I mean? So I'd seen him a couple times on, uh, on, on school, like inside the school community and I was like, you know what's, what's this guy doing? Me check out some of his stuff. 'cause clearly something that he's doing on school is working well, clicking around his links, clicking in his group, all stuff. I see this world tour. Next one's happening in Mexico City on March 15th. I'm like Mexico City. Okay, well. One of my team members says that he has a wedding going on in Mexico City in March. He said, I have a client in Mexico City that I could go see there and this fucking event's going on in Mexico. You know what? Screw it, dude. VIP ticket. Buy all my team tickets. I said, dude, we're flying to Mexico City. Everybody come in, we're going to this event. I had no idea what to expect. Never met Goose in my life. Never spoken a word to anyone. Just flew to Mexico City on a whim to go this event. And I went there and I texted Goose. I said, the day before, I was like, yo, I did not realize the event's in Spanish, bro. It's like I do not speak Spanish. Like this is, I don't, I don't understand anything that's going on here. This is crazy. I sit down, I bring translator with me 'cause I'm like, dude, I literally, I can't understand anything that's going on and I have in my ear the entire time, just like whispering, just like this was. And I go, oh, that's it. That's all I needed to hear. This entire thing was worth it because one of the speakers that was up there mentioned something about doing group onboardings for their school. Where like they had a free trial and all the people who are on the free trial, they do 'em on a group onboarding, but they also would bring in like their best members onto that group onboarding too, who could hype up the community. 'cause I have a couple like super diehard members in my community that could definitely help, like push people over the edge, uh, on the community. So I was like, that's, that was completely worth it. So, um, for what Goose was saying in terms of nuggets. A big shift in mindset that I had in terms of self-education, like I dropped outta college. My big thing is I dropped outta college to get educated. So I get a real education and a huge shift in mindset that I had. I used to think like, I'll buy a course and I'd be like, this course is gonna change my life and I'm gonna be rich as a result of getting this course. Partially to the fault of the person advertising the course. 'cause that's what they said it was gonna happen. I said my life was completely gonna change if I got the course, but that's what I thought was gonna happen. I'm gonna buy the course and then everything's gonna be ao. Okay. And when you think like that, you get wildly disappointed from time to time when you buy the course, you go through it and you're not a millionaire inside of two weeks. But the mindset shift that changed was like each one of these courses, each one of these events, no matter how big, no matter how small, no matter how many speakers, no matter the caliber of speakers, whatever the case may be, each one, you're literally just panning for nuggets. Sometimes you get a little nugget, sometimes you get a big nugget, sometimes you get a bunch of nuggets. And if you put enough of 'em together. You can go back, take the nuggets, put 'em through the smelter, and bring them all together. You have a nice gold brick, and you go, okay, I got a nice gold brick. I want a bigger gold brick. I'm gonna go pan for some more gold. And you only get the gold when you're looking for it, because sometimes you walk right by. And if you're not looking for it, you just, ah, you don't see it. So I just want to say like, major shout out to everyone for coming to this event today. Like no matter if it was just on a whim, no matter if you've been hyping up for a while, like I encourage you just like be on the lookout. 'cause there are gonna be some gold nuggets. I know a lot of the, the speakers who are gonna be up here today. Everyone's an expert in their field. So I'm very excited, um, to, to also meet everyone, this's here. I've had the pleasure of, of meeting a couple of, a couple of the gents in audience today and I can tell this is a good crowd no matter how big. So I just wanted to give it up for yourself, Russ. Just good shit, bro. And we look at the city we're in, bro, it's just so cool. Like, I don't wanna look over here. Like, I want to just like talk like this and just like observe the entire time. But either way, um. My jam is social media. Uh, I've been making videos since I was 12 years old. Usually I have some slides up here where there's like a picture of me where I'm literally 12 starting to post on Instagram. And I do not remember a time in my life where I was not posting content on the internet like I was. I'm right at the brink of like iPad kid and having an actual childhood. So the, the crossover between the two of them was a social media kid. We were like the next dude. Perfect. They were no dude. Perfect. In here, the guys like the trick shots. Yeah, we were like the next dude. Perfect. We'd go out on the street and do some, you know, behind the back shots, stuff like that. And, um, it's since evolved into me helping others with their social media. Recently on February 14th, I started my account over from zero and grew it from zero to 50 K in 50 days. Just to prove that social media is an exact science, especially personal branding, and you can very easily grow a page if you just know what you're doing. So. I always, anytime I talk like this, I don't do a lot of talks like up on stage, but I wanna make sure like when I am doing stuff like that, it's landing and that I can help like guide in the right direction of the gold nuggets that people may or may not be looking for. So who in here is actively interested in growing their social media? Like wants to grow their personal brand, whether it's short form content, long form. Okay. Everybody. Okay, sweet. So I'm not gonna be talking to, I just wanna make sure we're gonna continue talking about courses in Dubai and the weather, or should I start talking about social media? Yeah. Well, I mean, if that's the case, then that's the case, man. We got a few more seats that are ready to, uh, ready to go. Um, but let's just, let's just give some examples. So we said everyone wants to grow on social media. Can we just start to throw some out? Whether you write it down on the paper or whether you shout it out here, like why do you want to grow on social media? They have a good reason as to why they want to grow. Brand. Brand. What does that mean? Like awareness people know what you're doing and how you help. Sweet. Why do you want awareness? It's it's power in the current, current world. Why do you want power cloud? It's, I mean, it's like, I think it's attention is like the most important asset. The attention of other people is one of the most valuable things that you can get right now. So you have the ability to do that at scale. You're kind of winning in your current age. Okay. Attention as to what you're doing. Anyone else? Why we wanna grow on social media? Cloud clout. Let's go. I'm talking about coming from the guy in sunglasses in the back. Right? Nice. Why? Why? Why clout though? Why is clout important? I mean a far sense of popularity, I guess. Popularity. Why? Why is popularity important? So what's with, alright, anyone else? Why to grow on social media. Goose. Impact. Impact, yeah. There we go. Why impact? When you've got a pedestal, especially with a brand backing it, the amount of people you can reach from the same message is just, it's incredible. Yeah. It's, it's interesting how many people spout the same thing. And just to piggyback off, what changed, interesting. How many people spout the exact same thing that Alex Hormo talks about all the time, but personally, if, if for Ozi says it like, I'm gonna listen to it, and just like, oh, he, he said it. Okay, it makes sense. But you have people saying the same exact thing, even like before him. And after him, but the brand and the trust he's been able to build through personal branding allows all of us to be in a room like this and to really be like massively supportive 'cause something he's done. Okay. Impact. That's a good one. Anyone else? Well, I encourage you because, and, and it, and it's okay if there's no like major why right now. But for everybody who's like really serious about starting to grow on social media, I encourage you to take some time and that doesn't have to be right now. I would recommend doing it tomorrow morning when you're at your highest cognitive block throughout the day. If anyone knows me, well, you know, I'm a big Cal Newport Deep Work fan. First four hours of the day, you can get more done than an entire week if you allocate them properly. I spend the first four hours of the day just analyzing, just, you know, if I actually wanna go on social media, if that's actually one of my goals, why do I want to do it? Because I promise you, on social media, if you're going to be successful with it, you're going to want to bang your head against the wall repeatedly, and you're gonna continue asking yourself like, why am I doing this? Why am I doing this? This, why am I even doing this? In order for me to go from zero to 50 K in 50 days, I had to post four times per day every single day. You know how much time that took, you know how much energy that took away from my business? Like just posting on social media, you know how many times I was like, bro, why, why am I even doing this? This is so stupid, bro. Like why, why? I even post four times per day? And it honestly took a couple key team members around me that kept me on track. 'cause there were multiple times I was like, bro. Fuck this. Like I'm, I'm not doing this anymore four times a day. Like why not go back to two times? Right? We just do two times per day and it took team members saying, yo, you committed to this. You gotta stay consistent. Stay with the mission, keep going. So what it took was writing down every reason why I wanted to grow on social media. And I'm not talking about like, I want clout, I want attention, I want this, these are very broad terms. It's okay 'cause that's what we think of at first, but I challenge you to just ask like, why do I want this? Okay, but why do I want that? Okay, but if I, if I want popularity, like why do I want popularity? Is it so that I can win over more clients? Is it so that I can feel like I have more status and I'll be able to get into more places? Because those are very valid reasons why I would want something. But I encourage you just like ask why a couple more times, why you want a certain thing, and then go after and have those real why's written down. Because one of the why's for social media, my brother, what was your why? I, it literally was the next sentence outta my mouth, believe it or not, was what? What my why was gonna be. I had seven of 'em that were on my list. And I had to look back at them so much and they were deeper than just like, oh, I want to get more followers because my business is helping people launch their personal brand. So if I go to launch my personal brand and it fails, or better yet I quit, how incompetent am I and how am I gonna be able to sell this service to anybody else if I can't even do it for myself? Proof of competence to myself, proof of competence to my ideal client. And there was a really big why that kept me going a few times when I really wanted to stop. 'cause I said I go from zero to 50 K in 50 days. I went from like zero to 2K in like a month. And the last 20 days were where it really clicked because that first month was pretty tough. My why. I'd moved from New York where I was living with my mom to Arizona when I was in New York. I was too scared to go film content in public 'cause I know that's what gets a lot of views and it's what garners a lot of attention. I was too scared to do it 'cause that was my hometown. I might see someone at the grocery store, I might see someone at the Target, I go see and I like, you know, you're not the same. You're like looking around the corner to see if like, you know, somebody, I went to Arizona, I knew nobody. There, I would just pull up to the store. Chris filmed a couple videos of me out in, uh, out in Target, and we would just go and just, we would record and there was no one there that we would know, and I just filmed. So one of my wives was like, I made a pretty ballsy vet moving across the country to Arizona, just really for no apparent reason other than to just get outta the house and to do something. One of my wives was that if for no other reason than for me getting pushed over the edge to make content in public and to go viral, the entire move to Arizona would've been worth it if I could just nail this one thing. That was one of six other whys that were there? You gotta go back to the list. It doesn't apply to, social media applies to everything. Like, oh, I wanna make, I wanna make a hundred grand in a month profit on my, from my business. Okay. Why? What does it do for you? Most of the time, as I found out, you can get what you want a lot sooner than with the money. You think just a hundred K is like a pretty cool number in my head. It's like, oh, a hundred K. Yeah. I wanna make a hundred KA month. Yeah, it's like average salary per year. I wanna be able to make that per month. Okay. Why? What does that get for you? So I challenge you guys, and it's not gonna happen here, this event, it's not gonna happen here at the Mastermind, but think about it, what do I want? Whether it's social media, whether it's business, whether it's with your school community, and ask like, why do I want that a couple more times? And if you do it and it's gonna take a minute, it's not gonna happen in 30 seconds. It'll happen in probably like an hour. You'll get to a pretty cool answer that's like a really distilled version of what you actually want at the bottom. And then you can take a look at that. 'cause for me it was like, I want a hundred K per month. Like. I'll be able to retire my mom from her accounting job, and we'd be able to start a business together and not have to worry about if it was gonna be successful or if it was a failure. And I'd still be able to support her in everything she's doing, and food would still be on the table for everybody while I'm still running a business, while we have our office, while I can still pay my staff, there's a reason to get a hundred K per month, other than just I want a hundred thousand. So I'm encouraging you guys find out what the why is, because that'll help you find your goal. Like, okay, what? What goal do I need to be able to find to be able to get to this goal? The stronger the why. The easier the how it becomes. So, does anyone have any questions about their social media that they would like to ask somebody who's grown millions of followers over the course of multiple accounts? So we're just like, Hey, I, I wanna know about like how to make my videos more viral. I wanna know how to make a month's worth of content a day. Or just like any random question you guys have. How a business that focuses on two different verticals, if you. How do you position, uh, the content to be relevant for the talent and also for the client that will at some point end up, uh, getting that client? Dude, that, that's a great question. Are you, are you the main face of the business right now? There is no, there is no, there is no social media account that started. There is a platform could know, uh, but there is no social media, right? So there is, there a social media account that exists, but no content whatsoever. Couple questions for you. Why should talent, why should the staff want to be under you guys and why should the clients want to work with you guys? You have this kind of stuff hashed out. Yeah. So could you, that question and so the mic can pick it up. Yeah. Yeah. So why would, why would the talent, why to be under his agency and why would the clients want to work with his staffing firm? Like what's the USP basically? So in this kind of, uh, in this case. The whole premise of the platform is built around, not, not yet another recruitment agency, right. Uh, specifically for Dubai people coming, literally it's a plug and play situation. The company will pay your, uh, ticket, your, uh, accommodation. All you have to do is show up and do the job. Right. Sometimes you don't even have to do the job. Yeah. Uh, so sometimes I'll takes, that is literally wonderful thing. I've been in the business for ages now. 15. I've the guy that. For whole step on that side. That's how I came to Dubai. And I was the guy that brought people still the Dubai dream to come there. So I speak directly to them in regards. Uh, and the whole, in the platform itself is designed look and feel to cater to, let's say, specific niche, which is specific country that South Africa, um, that specific demographic millennia, uh, late millennials and. So that's the whole design of that. Is that, so it's very colorful, very play. Uh, and in regards to the client itself, I've been within industry for 15 years. I know the players in the town I've recruited for them through my traditional recruitment. So they know, they know who I am. They know the, that I, that I can provide. And they know that I'll not just send them C just to send them city because they have another opposition. I will bet that city right now, in this case, the platform itself is gonna have a little bit of a different demographic if you'll, because it's not gonna be t it yourself or it's gonna be additional service where if you want us to bet it for you to pay extra. So this is gonna be the conversation, dude, this is the plan. This is why the plan, this is why the plan. A hundred percent. Man, that, that's a great question. I think it's something a lot of people struggle with is like, hey. I have these clients that I serve and I have this goal that I want to achieve. So in your case, it's like, okay, we have these clients that we want to staff for, but we also have this goal that we want to achieve. We want to recruit as many people as possible. I think there's a lot of parallels in what we do because I help people grow their personal brands, and at the same time, I'm trying to grow my personal brand and garner as much attention as possible. It's like, how do you marry those two together? And I think that what you ask right there is something a lot of people go to war over in their heads a ton. It's like, you know, I have this. Deep desire of like what I want to do, but I also have my clients to look out for. And I think the one word that it comes down to is authenticity. Can you speak about it from both sides? Like can you talk about on this page, like, hey, so what I heard from you was like in terms of the talent, we're solving a lot of problems for them. We're covering all of their flights, we're really taking care of them in terms of all these different amenities. I think that that's something definitely to talk about on the page because if I'm someone who could be a potential client of yours, I'm looking at that and I'm thinking, okay, well. These guys are taking very good care of their employees, like they're probably getting some of the better talent. So I think it's really just, it's not necessarily talking about it from one side and then for the other. I think what a lot of people would do in your situation would be to start two separate pages. One for like recruiting talent and another one for placing the talent. I think that that almost like betrays the audience in one way or like if I'm a client of yours, I'm looking at your very like tailored, almost like propaganda for your clients. And then I find your other page and it was like, oh, this is like who they're actually targeting with the recruiting. I almost feel like I got a bit betrayed. Versus if like you are just this beacon of light that's just talking to all the audience, you're like, yo, I'm not afraid of anything. Like I'll tell you guys any number from inside my business, I'll show anyone my Instagram insights. 'cause some people I get accused a lot more now of like buying followers. Like there are people that would swipe and and be like, bro, quit buying followers, dude, you're growing so fast. I said, you do You want to freaking log into my Instagram? Dude, I'll show you all of my insights. Like we have all the videos that are going viral naturally, and you can take a look at any of the insights. So I think that it's super magical. If you can just be as authentic as possible from both sides, and I think that there's only benefits to doing that unless there's something shady that's going on, which based off of the 10 minutes that we've known each other, I don't think that there is anything like that going on. I think that you have a really cool company based off what you're telling me, and I think it's just a matter of telling the story from all angles. Okay. Does that help? Yeah, it does. Thanks. Sweet, sweet, man. Any other questions or I can just, um, I can go into a bit of chat. Let's just keep for going viral. For going viral. There's two, dude, there's two things to it, bro. One is massive consistency, which I know everyone's gonna tell you, but it's very fucking important. I've been, I've been making videos, I've made over 10,000 short form videos in my life. You would think that you'd be able to just wave a magic wand and just start to go viral overnight if you had that much experience. And if you've made that many accounts go viral in the past, it still took me posting four times per day for two months to start to see these numbers. Because only then can you start to get the data about your specific market and your specific niche that you're starting to go after. So I think that just violent consistency will solve everything. I'm a firm believer in that, and I know that's like, that's not what I would want to hear if I was sitting in an audience like, how do you go viral post more, bro? It's like, but that's just the reality. You're not gonna be able to grow unless you're doing that. YouTube's a different store. I've seen people do it in like one or two videos, but I'm talking about short form Instagram because that's what I've experience with. Number two is pacing the video in the right way. So in my school community, a lot, which you guys can all join, it's completely free. I just put all my resources in there. We call it the Triple H framework. The first one, if we're talking about short form video, what do you think the first H is that's needed? Hook. Hook. Hook. Yeah. See, everyone knows that the hook is very important. Well, if I told you there's more to it than just what you say, it's very important about what the visual is. Like this camera right here, people are more likely to stop 'cause the camera's right there in the fucking Burge. Khalifa's in the background. Versus if I had the camera right here and it's just like a regular background, I need a scroll stopping visual because 70% of people on Instagram are not watching reels with the sound on. 'cause if you pull up Instagram right now, the sound is not on. You have to click into it to hear the sound. So it doesn't matter what you're saying. If you're just a random talking head, that means 70% of people that come across your video just see this. Who's stopping at that? Probably not me and probably not anyone else in the audience do. So think about like what the visual is and what's stopping people. So that's the h, the hook, what you say, what's on screen? What's the visual? Second part is the hardest part holding suspense. The second H. So how, how well are you holding people? So like if I say, alright guys, today I'm gonna tell you the best city in the world, it's Dubai. Dubai is the best because this is, this is this. Everyone scrolls after I say Dubai versus if I said. Today, I'm gonna tell you the best city in the world. This city is absolutely insane. It's, it's crested in the Middle East and it's known for this. It's known for that. It's known for this, it's known for that. It's Dubai video ends. I now held the attention for the entire time because there's one metric on social media, on Instagram in particular that will decide no matter what following you have, if the video's gonna go viral or not, it's the average watch time over the entire length of the video. So if we have like a three second average watch time on a 42nd video, of course the video's gonna be shot. But if we have a 22nd average watch time on a 42nd video, it's gonna go viral. 50% is the viral number, 40% is the number that we want to go for. Anything under than 40, we're gonna have a tough time going viral. So the second H is hold. The third H, which is, in my opinion, the easiest part. Uh, I, I stretched it a little bit, so I could call it the Triple H framework. But the third H is happy, like is the person happy that they watched the video? Am I happy that I spent 40 seconds watching this video, or did I feel like I got betrayed that I say, Hey guys, I'm gonna tell you my, the number one city in the world and then I don't tell you what city it is. At the end of it, that would be a betrayal of the third H. And it's like, fuck this guy. I'm never gonna watch this stuff again. So in my opinion, based off everybody's a room, it's like we, we are all part of school. School value's a ton. Just like value first, provide, how can I help the most? So I think that that, that third H is the easiest one. But I, I follow the Triple H framework to a t every single time. You'll start to see a lot more success, a very easy way, um, to remember it. But I, I do that, like, it honestly just comes down to violent consistency. Like if I had to, if I had to break it down into one sentence, it's quantity over quality until you're good enough to do quality over quantity. Because if your quality, when you're first getting started is Mr. Beast, just like what He shits out like, it's not like it's not good at all. So we need the quantity at first so you can get the reps, you actually know what good quality is and then you can do quality over quantity. The formula for it is really just like I would make a video every single day. I'd batch record 'em seven videos, and then when you're going to film the next batch of seven, I'd look back at the other seven that you posted and analyze like, what did good, what did bad, and how can I make my next, next batch better? If you did that for an entire year, 52 straight iterations of just like making the last seven better, not only would you have 365 reps of videos. But you'd also would have seven each of them better every single time. That's all you need to, to win. And social media, bro, I cannot stress enough. It's a game where 95% of people are constantly screaming into the void, spending loads of money, spending loads of time, spending loads of energy, and getting fucking nothing in return. Where 5% of people just seemingly super easy just come in and swoop up all of the loop is because they won't do what I just said. They won't stay violently consistent. They won't get started in the first place. 'cause they're scared of a gym from fucking high school would think. It's like, it's, it's crazy to someone who's broken outta the shell, but it's really hard to just like put what people say to the side for a second. And if anyone's having trouble starting on social media, especially now as you're in the, you're in the easiest world where it's to start on social media right now. 'cause we have a feature called Trial Reels. Has anyone heard of trial reels before? Oh shit. Oh my gosh. Okay. Well there's a feature on Instagram called Trial Reels. Where you can post your reels and it doesn't get shown to your followers, only shows it to other people. So if you're scared of what your friends that follow you, think about you, and you don't wanna post reels because of it, literally just go like you're regularly gonna post a reel, go to where you're writing the caption and select in the location. And then under that, just go to audience flick on where it says trial. None of your followers will see it. There's literally no excuse to get started growing your personal brand and starting to put content out there because the number one reason that people get held back is 'cause like what are other people gonna think about me? If you use this trial res feature, your friends literally don't see it. It's only going to people who are in your niche. The feature's so dialed bro with the algorithms nowadays, it's so far. So that's what I would say in terms of that. I don't know how much time I got. I could do q and a, I could go for longer. I can talk about more stuff, but, um, you got play till five. Play till five. Sweet man. But yeah, to answer your question, brother, what? What was your name again? Char. What was that? Chen. Cher? Yeah. Sweet dude. Yeah. I would say literally just follow, follow a Triple H framework post once per day. Batch them up into seven every week when you're doing your seven. Just make them better than the last seven. Like look at the Triple H and be like, how could I have made this better than the last seven? Do that for an entire year. Pro promise you, you'll be ahead of 95% of people. And then it's like that's, that's your 80 20 right there. And then it'll take just a massive amount of effort to get from the top 95% to the top 97, or it'll be the top 5% to like the top 3%. But yeah, there's your play. Just people won't do that. They just won't do it. They'll get to week three and they'll be like, yeah, I was super hype after the Dubai event where they guy talking and now like, uh, now I don't feel like doing it. I have a, I have a, I have a business to run. This is stupid. I'm not getting any views. This isn't a direct ROI, but remember that's the same reason. Why only 5% of people get to swoop up all of the ude from social media because everyone else just gives up and no one can stay consistent with it. What are a couple tips or tricks since February 14th that have kept you so consistent on that four per day? Like picking a number and sticking with it? Like very, very black and white. As to what warrants I did the thing, or I didn't do the thing. Like I'll give you two separate examples. I'm gonna post four pieces of content every single day, each of them having five separate hooks that I can test in trial reels so that I post 20 times per day. That's one goal. Another goal, I'm gonna post hell of content this year. Which one do you think is gonna be more consistent? If I say I'm gonna post hell of content this year, that could mean I post five times one day, zero times the next three times the next day, two times the next, and I'm posting hella content, bro, I'm staying really consistent versus like, I'm gonna post four times per day. I'm gonna use five separate hooks on each of 'em for a total of 20 times per day. Now you can sit down at the end of the day and look at it objectively and be like, did I do what I said I was gonna do? Because if you say a goal, and even it's just one per day, even if it's just three per week or posting every other day, you have a very specific, did I hit this goal or did I not hit this goal? And when you hit the goal, even if it's smaller, I'm not saying that anyone should do four times per day with five separate hook variations. I think my life objectively sucked during that period of time. But it was worth it for my business 'cause I wanted to grow and have that as a case study. Now I can talk about things like that, but if you said, Hey, I'm gonna post once every single day, it'd be very easy to take a look at it. And you'd be like, I succeeded in going once per day. And the more you succeed at the promises you make to yourself, the more confidence you get. And we all know what happens when you get more confidence. You start to just blaze through the world. Doors start to fly open, you start to get more opportunity. So I think it'd be a really smart idea for anyone that's actually trying to grow on social media to just set a goal of how much you're gonna input. Not how much you're gonna get out of it. That's not, I wanna get this many followers by the end of the year. That's a terrible goal to set. What do I need to do to get that many followers? How many times do I need to post? How many, how many variations should I put out of each one of 'em? And then from there, it's just a matter of did I hit the goal? Did I hit the input or did I not hit it? So the number one thing to stay consistent with it is set the goal to stick with it in terms of inputs, that's what I would do. 'cause before I was just like, yeah, yeah, I'll probably do like four, probably do this. I'm gonna do 28 on one of these days, I'll be set for a week. And then when I was like, no, this is just a fucking assembly line, bro, this is what I'm doing, this is what I'm doing. That's what I said. The biggest piece was to stay consistent. So objectively, did I do it or did I not do it? Do you have a particular system for batching the conference? Yeah. Yeah. So all, all set time, time aside. So social media, it takes up a lot more time for me 'cause I'm not only writing four per day for myself. But it's also our service that we do for clients is like script writing, filming, editing, posting. So most of my day is spent writing short form Instagram reels, both for myself and for clients. So what I'll do first five or six days of the week is I'm just writing all of my content out. So for example, if I'm doing four, four per day, I need, I know that I need to sit down on Sunday and have 28 videos to film. So I need to have 28 for myself. And like for example, we just got back from Bali, we did three months worth of content for a client. So I need to get 90 videos for her. I need to get 90 videos for another client that we're going to see in New York. So it's just a lot of like script writing. So for me the process is a bit different 'cause I just sit in Notion and Chat GBT all day, just like writing and editing the scripts. Um, but what I recommend for all the clients that we have that we're just like coaching something called the content cycle, which I can send you guys like the PDF and the resource for it too. It's also inside the school community. Basically first five days throughout the week, you're getting what I call natural ideas. So like you're listening to podcasts, you're going about your day, you're taking your calls, you're watching reels. You're maybe taking a number two, and you just get a random idea. You just throw it into your notes. It's one note. It's called content ideas. You just pin it to the top of your iPhone notes, all the random ideas you get throughout the week. You just chuck them into that note. And then on Saturday or day six throughout the week, you just go into those ideas. You start to structure them into actual videos. So like, let's say I listened to a Hormo tweet, or I watched, I watched a Hormoze reel, that made me think of something inside the social media business that I could then make a video about. Maybe I was taking a shower and I got two ideas. I chucked those into my ideas. Day six, I structure all those ideas into just full scripts or like more structured ideas and scripts. And then day seven, I just sit in front of the teleprompter and record all of them. So I just, I think it's really just a matter of two days in the morning, day six, which is just like scripting them. That'll be the most extensive day. And then day seven, just filming them. I like to do throughout the week. 'cause I'm like, I'm a business to run too, bro. Like, I, I'm not trying to sit here and make videos all day, with the exception of that one period of my life. But it's like just jotting down ideas for videos throughout the week. One day, the, the Saturday or day six will take the longest of just like structuring them into actual videos. And then on my Sunday in the morning, I'll just sit there, rattle 'em all off in front of the teleprompter. And then once I'm done with that, I have my Sunday free whether I want to continue working or whether I want to enjoy myself. Then we've got that. But it dude's, so like if you're just taking this so important to batch, bro, like one post every day is so taxing, like that's an idea. And then you gotta put the outfit on, and then you gotta find the location and then you gotta script it. Or maybe you don't wanna script it, and then you're fumbling around in front of the camera for all this stuff, and then you gotta film it, and then you gotta edit it, and then you gotta post it. And then you want to engage with other people so that you get more views on your post. It's fucked up if you wanna do it all in one day. But if you just dedicate one and a half days throughout the week to just get the entire week's worth, that's where it starts to get magic. Because then you could be like, oh, well that was easy enough to get seven in one week. Why don't I just get 14 now? It's up to you whether you want to go two per day, or if you wanna just extend out for two weeks and you just cover yourself for two weeks, schedule 'em all out with an Instagram and do not think about that, bro. Like I am a believer, like I hate social media, bro. Like I can't even have it on my phone. Like that's my real phone right there. This right here is my social media phone. I have Instagram, I have TikTok, I have YouTube, I have all this stuff on this. I do not have it on that phone. I can't, I don't trust myself. I doom scroll way too much. I hate social media. I wanna be off it as much as possible, but I damn sure I'm not gonna be inconsistent with my own personal brand. And that's the way they do it. But batching so, so, so important. Otherwise it's just quicksand. Like you make, you make one video and that's like, fuck, I gotta do another one the next day. Versus getting ahead of it, dude, I wanna be months ahead scheduled out because if I'm not, it's legit. Quick send. That was a dude. Great question. Are you, are you right now just all in on Instagram, or do you post and use other, you know, TikTok and short YouTube shorts, other platforms as well? Yeah, so I'm, I'm all in on short form right now, so I, Instagram is my bread and butter. I know how that works the best. So I went all in on Instagram, but Instagram's a short form platform, so that means I can have one of my social media managers post on TikTok, just the exact same thing that I'm posting on Instagram, post on YouTube shorts, post on Facebook reels, post on LinkedIn, post, on Snapchat, all of those platforms. I do not look. At my TikTok or my YouTube in terms of what's being posted on there. It's just exactly what goes from my Instagram onto those platforms. We took TikTok from zero to 4K, YouTube from zero to almost 5K. So now like when we launch our YouTube, 'cause the next thing that I'm gonna go all in on is YouTube long form. Like for example, we're on this like crazy world tour of a trip, bro. Like we came from Phoenix to LA to Bali, to Australia, to here. Then we'll go back to New York, hit up Brazil. Go to Detroit and then back to New York. We'll, vlog in the entire thing. And I'm hard launching my YouTube like long form, like super try hard on the thumbnail. Super try hard on the titles, like the whole nine. It's not something I can speak on just yet, but that'll be the next one that I do. But now I have a base of 5,000 subs that I can like build that off of just because I reposted my shorts on YouTube. So I'm very focused on Instagram, but I'm also like utilizing those on on other platforms too. You can use softwares like my, my favorite one is Metric. Cool. You can use and you just like schedule all of your posts out. You just click like, or you go to schedule on Instagram and then you just click the TikTok button, click the YouTube button, click the LinkedIn button and just blast 'em on all of 'em. You just schedule 'em. So you just, but you just wanna make it as easy as possible. Just remove as much friction. It's not like, like with social media, stay consistent. You just wanna ask yourself or ask Chad, GBT, which personally my best friend nowadays, it's just like, how, how can I make this easier? Like, I, I don't, it's not like, how can I even make better contents? Like how can I make the process easier for myself? So I actually do more of it. You know, so it's all about removing the friction. Like even with Chad GBT, I stopped typing to it. Now I talk to it like I be go for a walk and just be like, Hey friend. I have a question about the social media thing. I went to this talk, I went to this, I went to this school IRL, and this guy decided to wear a three piece suit and the hundred degree. Weathered in Dubai and he was talking about staying consistent, but it seems like it'd be kind of hard. My thought is that I should do this, this, this, when it comes to my social media. But you know me better than anyone else at this point since I've shared so much information with you. Mr. Chad, GBT, like what would you recommend based off my thought patterns of the conversations that we've had in the past, how you think I'd be able to do this as easy as possible? Oh wow. It's almost like this thing knows everything, you know, like, so that's literally what I would do. I mean if anyone's around me for long enough, you'll see, like if I have a random question, I literally just walk over to the side of the room and just like I, Hey Mr. Chatty, it's me again. What do you think we should do with this situation? Please And thank you man. They're gonna take over very pleasantries are very important with the, is it wrong that using third party schedulers can reduce the algorithms, like push in a lot of ways. I've heard that in multiple different areas and I dunno if it's true. And when you say in a lot of ways, what do you mean by that? Like I just, I, I've heard that the algorithm behind the scenes knows that if it's being scheduled on a third party app as opposed to through YouTube or through Instagram schedulers, that it just doesn't push it as hard to the same audience that it would Yeah, I, I think, I think it can hurt it a little bit, and I think that there's certain times and places for certain things, so like if I'm struggling to stay consistent across all platforms and I have 500 to 5,000 followers. I should 1000000% be using a scheduler so my life can be easier, and so I can stay more consistent. It might decrease your reach by like 2% if that. But we've also grown accounts, like we have one account we took from right around the 90 K mark to almost 300 k solely using scheduler. So I have plenty of proof and data that we've done over the past couple years that like, it definitely doesn't completely squash you. Um, however, I, I have heard from trusted sources. I think Hormoz even talks about it in his leads book. Like, um, schedulers Will, will Hurt it. Um. I think it's more like a, like in, in a, in a threshold of pain, using humans as examples. I feel like using a scheduler is like a pinch that might hurt as much as a pinch would, versus just making bad content that no one wants to see is like a shot to the head that will just completely kill you. So I think like if you make bad content, it's very easy to Oh, the scheduler, like make better content. Like, I, I'll, I'll, I'll, I'll leave, I'll leave with this and I'm happy to answer any questions too, but. If you're really trying to grow on social media and you want to grow the page, you want to get more views, you wanna make better content, look at your videos and look at your page through the lens of, if I had no idea who I was, would I fall on myself? If I took myself out of my shoes and had no clue who this person was on the screen. Would I go, wow, this is a good video. Let me like it. Let me look at the page. Wow, this is a good page. I, this guy's interesting. Let me follow. Would we do that or would it be like it was fucking random guy scroll. So many of us look at it from this super biased perspective, like, oh, but it's us. Like people should like me for me. No, like you wanna reach the masses. You gotta grab their attention in the first three seconds. Give them a reason to watch and make 'em happy. They watched it was just reality. Like, I did a talk similar to this in, uh, in Meine last year around this time. And there was a gentleman who I, I asked this question. It was more of like a round table. There was like six people there, and I just asked like, would you follow yourself? Would you follow yourself? Would you follow yourself? Because at the time, my, like, my answer still no. Like I still don't think if I randomly came across my page, I just like, oh, I should follow this guy. 'cause the answer like the, the reality is like once you get that answer to yes, that's when the success really starts to pour in. Because other people are thinking the same thing. You attract more people like yourself. But there was this gentleman and I get to everyone's like, no, no, no, no. I wouldn't follow myself. No, no, no. This guy says yes. Oh yeah, you would follow. Oh, okay, sweet. What's your page? He shows me his page. I pull it up. It's a picture of him. It's a picture of his dog and his picture of him and his family. And I said, you can't be serious like you, you'd randomly like you'd follow this page if it wasn't you. And he goes, yeah, I just like my vibe and aesthetic a lot. And I said, so you go around to every single page that has a dog, a family photo, and a selfie on it and follow him. He's like, no, but my vibe in particular, I really like. I said, okay, but you see how that'd be kind of hard to like grow. Like if you're saying like, oh yeah, I'm already, I'm already the best. It'd be kind of hard to grow the page. If that was the case, I would encourage you, if you're really trying to grow the page on social media, look yourself through a really like critique lens. Like, would I really follow my, would I, would this reel drag me off of the feed and I just have to watch it? Would this page just be so good with so much good content and so much value that I just had to follow it? That's what I'll leave you with. I think it only serves us to be a bit harder on ourselves than we think. It doesn't serve us to be biased towards ourselves or make excuses. I think they'd feel like, oh, but like they'll like me for me. No. We give 'em a real reason to like it. That's just my take on it. I think it served me well. Um, anyone have any other questions or, uh, I pass the baton brother. The fundamentals of content are same everywhere. Why does a piece of content that go viral on Instagram not go viral on YouTube or some other platform? I have no fucking idea if I'm being honest. Like, there are some videos like, uh, like I've, I've had videos that will get literally 4 million views on Instagram, 2000 on TikTok. I don't know, dude. But there's other videos where like, it's the same kind of video. We get a million on TikTok, 2000 on Instagram. I haven't figured it out. But I take it as a lesson in like, you should be posting them everywhere and that my opinion doesn't matter. Your opinion doesn't matter. Chris's opinion doesn't matter. Or Chris whose opinion matters. The market's opinion matters, the market's opinion that matters. So it's always important to test, it's always important to get everything out there. Um, and I'm not going to try and spout answers and stuff. I don't know too, there's been, there have been videos I just bang my head up against, so I'm like, how did this not work on TikTok? And I just dunno. That's a great question. But I think that. The day that we try and play too much chess and think about what video I should put on TikTok versus which one should I put on Instagram versus which one I put, should I put on YouTube? Shorts is the day that we become crippled and you'll get smoked by someone who's just firing on all cylinders and just putting 'em all out there. 'cause I don't know, you don't know, I don't think anyone knows, but the, the market knows what it wants, so we'll just let it decide. Yeah. Also one other question I had, um, if multiple of my clients have noticed if I just take the same video that we just said, right? Like, I see I make a great video, but I don't know why it did not go virally. If you take that same video and post it like a month later, virtual wouldn't perform. But this one performs like the same exact video you just repost. I've seen this happen multiple times with the clients that I worked with. Do you know any reason like you have material, why this happens? No. Different pages. Sometimes the main page, it doesn't work if you just make a fan page or a. On YouTube and just say like, shorts from who? Instead of just having who as the wing channel. If you have a sub channel called shorts from who and is there, it works there for some weird reason. It's, dude, it's, it's really interesting, but I think that it's really just a super long roundabout reason for me to come up here and just say one word on how to grow on social media. And that word is they don't have any guess. Consistency. Consistency, yeah. I was gonna say reps. Yeah, but I think just reps are really important and no platform other than YouTube punishes you for reposting videos. YouTube will punish you if the metadata's not changed. But I mean, we have a, we have a pretty big coaching program now that's growing by the week, and I, I encourage everyone to post like five to 10 different variations of each video that they make on trial reels. And one of our students, he was like, he made a video with the same exact, like headline above his head and one was red, one was green, one had a different font and one was pink. And the one that was pink just like outperformed all of them. And I was like, you could not have brought this to me. And no one would've been able to, oh, the pink one's gonna work. No, no one would've been able to say that. Like you just, oh no, the, no, the green one's not gonna work. 'cause it is the pink one. No, people are gonna wake up today and wanna look at a pink reel. Like, just doesn't work that way. But it's just reps. Like if I, if I'm putting out 20 videos a day, five different variations of four different base videos, I'm gonna beat people who aren't doing that. So I don't have an answer as to why that happens, but I think it's an ode to the reps gods that are just like, that just reward people that just do more reps. It's a, it was the first thing that Hormoz says in his, uh, in his leads book. It's like the first page. Anyone know what it says? Do more, do more. I think that it's like you just get up here and just explain a bunch of stuff like that just to be like, bro, fucking post more. Like if I, if I can get up here and just like be as efficient as possible. Yo, how do you grow on social media? Post a lot. Thank you. Like that. Like, but, but it's not what people wanna hear. It kind of have a little bit of buildup for it. That actually makes sense. But I think that like, like I literally, I, I. I'm known amongst my students in the school, both free and the mastermind that we have is just being like, ruthless. And I don't sugar coat stuff, bro. Like, I'm literally just like, yo, if you, if you're not cool with me, like tearing you a new one, like, do not join the calls because that's just like what I'll do. So it was like, oh, well I've been posting for, I've been posting so much, so, so much, and I'm not seeing any growth. Like when should I change my strategy? I said, how many times we post? It's been a week and a half. I said, I said, okay, do you have a guess at what you think I'm gonna say? I should post more? I said, do not complain to me until you've posted a thousand times. Like think of any of your favorite creators on social media, on Instagram, on YouTube. Like, which one of them haven't posted a thousand times? Probably not. None. And the ones that are like under a thousand posts, like you look at a page like mine, I think I'm like 187 or something on my page. This is a page that I started in February and I surely have posted tens of thousands of times in the past. On, on other pages. I wish I had a big like screen right here. This is the part where I go back in the presentation to show you 12-year-old me on Instagram is 10,000 reps, 10 years for overnight success, as we say. So nice buddy. Get get to your, get to your a thousand posts, do 'em in batches each week. Make each week better. That's literally all it takes. Weeks, but most people just won't do that. I quit after a couple weeks say, it's fucking worth it. Worthless. The hype wore off. I'm no longer excited to do this. I quit. I'll, I'll actually leave, I'll actually leave with this, with something that was my wallpaper for almost a year. It was a quote from a famous, uh, he was a, he was a famous strengthening conditioning football coach in America named Lou Carala. And he, he had a quote that was my wallpaper for over a year, almost a year. And he said, when you set the goal. It's 72 and sunny, which translates to 23 degrees Celsius and Sunny. When you pursue the goal, it's dark, cold, windy, with rain. Very easy to set. The goal on a nice day, oh, I'm gonna post every day. And then it's like, oh, the kids awake. I gotta fucking, I'm, I have a business to run. I, I am trying to be fit too. I can't post every single day. When you set the goal, things are awesome. When you go for it, it's usually shit. The people that get what they want are the ones who are willing to and throw the shit. So actually my take on it. Thanks guys. I think I've passed.