Most overhyped retail technology of 2024 David.

Ritter Just to be clear, it was retail technology or trend and I'm going with trend technology in this case.

Yeah, I actually think tariffs and it's not because I think tariffs are not going to be a big deal.

I think that retailers have not adjusted their, their cogs have not adjusted their prices have not yet truly adjusted based on these tariffs.

And I think we've got two years of tariff negotiations before any thing is truly implemented.

So in some ways I think, I think tariffs are a bit of overstated in terms of their immediacy of importance.

Got it.

So tariffs as a red herring.

Yes, that's right and good call out.

Yes, it's retail technology or trend.

Most over hyped retail technology or trend.

And what was yours?

You know mine's still the caper cart Chris I have to say like I still feel like this year we, I definitely saw at grocery shop more use cases for it but I still feel like it's very cost prohibitive for the majority of grocers.

I think it's going to be a lot longer rollout than we, we even anticipate.

I just, I don't see a lot of retailers investing the money in caper carts especially like chain wide.

I think it's still experimental and they're still too cost prohibitive.

So that's mine.

Interesting.

Interesting.

Chad, I might, I might want you to rebut on that one a little bit.

I actually think they're properly rated at this point, especially with the retail media play.

I don't, I don't think they're as over hyped as we used to think they are.

But, but Chad, what was yours?

And if you want to comment on any of the things that Ann said about smart cards because I know you're a big fan with a lot of personal experience in the space.

Let Dave St down at, at Schnucks provide the, the rebuttal.

So all right, overhyped tech.

Let's see what David had to say here.

He said okay, interesting.

He said device AI.

Device AI.

Which is, which is, which is, which is an interesting one.

Right?

I mean I think we all, we all know that AI and gen AI is going to be huge, but it's just not, it's just still not ready on consumer devices.

Right?

I mean Apple intelligence isn't really useful yet.

Same with Gemini.

Like the hype train is early.

You know it's like spending fantasy football draft capital on you know, rookie Jonathan Brooks this year.

You know it's going to be good but just 2024 is just a little too early but anyway that's that that was David's I mean honestly I wrote on the back of the envelope it was you know just walk out technology you know I you know done personal vote on that one to to you know compliment what you said earlier.

Chris Nice nice Well mine, mine mine's just a quick one Mine was mine was Target's CarPlay integration which I think in general you know people would be like yeah whatever but Target actually singled that out in their earnings call as one of their key achievements in the third quarter which I just thought was laughable especially considering their their Digital growth was 11% against Walmart's 20% and Costco's 30 13% so to say that CarPlay is what you're talking about technologically is just hilarious to me because if it's true like why are you still lagging behind in those against those competitors?

So that that was mine and.