Daniel: Welcome to a new special series called The Bathroom Break, that extra 10 minutes, you either have to listen to marking tips or use the bathroom or both, but I don't recommend. But that's your choice.

Jay: This collab is gonna be super fun. We have Daniel Murray from the Marketing Millennials and me Jay Schon from the Do This Not That podcast and subject line.com.

Speaker 3: Each episode in this series, we are gonna go over with tips about different marketing topics. And if you want to be in the bathroom, fine, just don't tell us about it. Thanks for checking it out.

Jay: We are back for the bathroom break. This is Jay Schon from Do This, not that. I'm here with the Marking Millennial Daniel Murray.

Jay: And Daniel, I've watched a series of horrendous movies lately. I watched Greenland two, uh, that was possibly the worst movie I ever saw. I'm on the hunt for new movies to watch. I feel like maybe, what is your, gimme like some of your all time favorite movies. It doesn't have to be recent. That you think I gotta jump into that maybe I haven't seen?

Jay: 'cause I'm really old and you're not old.

Daniel: You would've seen every movie you, you watch so much shit. Um, all time favorite is like, inception.

Jay: Really. That's an all time favorite.

Daniel: It's like top 10. Um, it's just like, you

Jay: just stand it.

Daniel: Yeah. That it's just like such a. Great movie for me. I don't know why. Um, I learned

Jay: What else, what I thought you were gonna say, Rudy, because you're like a football guy.

Daniel: I love Harry Potter. I mean, that's out of your generation. Like they were when, when they were like kids, you were like in party, in college, like so, uh

Jay: Right. I'm Gandalf. Is that his name?

Daniel: That's store the rings, but Okay.

Jay: I have no idea what's going on. You

Speaker 3: said you Gand. That's one of the rings. Dumb old

Jay: dude.

Speaker 3: Dumble.

Jay: Yeah, that's me. Oh, well, today we're gonna talk about what's working, what's not working, what's not working. Was the start of this podcast, that's damn sure, but let's get into what's working, what's not working.

Jay: I'm gonna go first. So for the last, I don't know, six months or so, I go six months ago. I go, I'm gonna go all in on YouTube. YouTube's the future. All right. And I pumped out, I don't know, 300 videos on YouTube. And what I found is, number one, I'm getting more views. Okay. Getting, you know, some good views now on, on my, on my shorts, whatever.

Jay: But because I'm probably a horrible marketer, um, I am, we're getting like no meaningful conversions from anything we're doing on YouTube. Maybe we get subscribers, whatever, maybe we get way top of funnel, but we are getting like no meaningful. Outcomes from YouTube. So I'm failing miserably at YouTube. I know YouTube is everything.

Jay: It's the future of life, whatever, but anybody out there that's not crushing YouTube, I'm on your team. I need to do better. So Daniel, what I'll get to what's working in a second, but what do you got that maybe is not working so great for you?

Daniel: I just think it's really hard. To win if you won meaningful impact on one-off influencer deals.

Daniel: I think, and I also think the word influencer is. So stretched now, I think that the definition of influencer is so stretched because there are people who are just on LinkedIn who have followers. There are people who have like networks and events, like you have a newsletter event, social. So I consider that a bucket different than someone who's just on social.

Daniel: I, I consider that like investing in Jay's guru network versus investing in a one-off. Play with Jade. 'cause you want people to, you're more world building and other people are more influence building and those are two different plays that people could do in marketing. And I think when you're buying, I still see this in B2B all the time.

Daniel: They, people come to a lot of, I see a lot of brands, they come to. Creators I know and say, I just wanna buy one post. Like I'm trying to do a launch. I'm just trying to do this. I'm trying to buy one post. And they, they think that's what B2B, like influencer marketing is, and that is an influence of marketing.

Daniel: So I think separating the market into J, you're Jay's a more of a network type creator. And then the other, there are influencers that just live on, like say LinkedIn or X and how you're investing in. A guru network versus a one-off is way different, and I think you have to reframe. What influencer marketing is for B2B

Jay: Y?

Jay: Yeah, I, I totally agree with you, man. I'd actually, not that I'm so cool that I'm like, you know, flooding deals, whatever, but I won't do one-off deals anymore. I do year long deals. I'll do six month deals, I'll do a whole integrated package. I think if you are gonna put your toe in the water for some sort of influencer, and by the way, they crush influencer deals crush.

Jay: You need to make it more of a, a strategy. You know, three posts, two newsletter insertions. If you're gonna do a one-off, you're literally burning money. You're throwing it in the toilet. I'll tell you something that's gonna work for you right now. If you're a marketer out there and you're sleeping on it, which is March Madness, um, you know, we, you may not care about basketball.

Jay: You don't need to care about basketball at all. Whenever anything's going on, on the planet, that's a big deal. If you lean into it, whether you are a business marketer, a nonprofit, a consumer marketer, it does well. So March Madness, actually starting from um, basically now until the end of March in your content, if you actually say things like March Madness or Final Four or Slam Dunk, and you bring that into your content, your boring B2B content, your consumer content, we see that lifting email open rates.

Jay: Click through rates, social media engagement, leaning into March, mandates leading into what's going on actually will give you a boost in anything that you're doing.

Daniel: I, I think that, I mean we talk about this on this podcast a lot and I think relevancy is key to any marketing. We talk about when something's happening that a lot of people and especially in office care about, 'cause office brackets are a thing.

Daniel: Lean into it. I'll also say, I know. I know we, we've harped on this a little bit, but I think I really do believe that. You building your own ai, mind of customer data, of your brand voice of all the things you've written and put it in one place to start repurposing things and and doing stuff with that. I think you need to start doing that now in marketing 'cause it is working.

Daniel: I see people. Pumping out content that you could not tell is AI written, but they do obviously edit and have a human eye. I, I do think now that the human API is a new thing is like AI has to be connected to humans instead of like you connected to. So I think if you don't have like the human API of like having that human eye on.

Daniel: Double checking everything, but start building that customer mind in your ai. Now feed reviews, feed Reddit posts, feed negative, positive, the good, the bad, all into one place. The AI understands your business. I think if you don't start that now, people are gonna beat you up and have a better AI mind than you do.

Daniel: And. They'll win. I, I, I, I, I'm truly double downing on that right now.

Jay: I totally agree. Uh, we built that internally and that has helped us out. Um, massively. I'll tell you one other test that we've been doing recently that's been working in our email marketing. Super random. I know this episode's kinda little, we're just saying lots of different random things, but some things work, some things don't.

Jay: So we want to kind of put it out there. So one of the things we've been testing actually in subject lines is actually testimonial subject lines, where literally we're just taking a testimonial. Uh, whatever it is, you know, doubled our ROI in weeks or transform my business overnight. Uh, said the CEO and we're taking just the testimonial.

Jay: We're actually putting quotes in the subject line with the testimonial. There's nothing else in the subject line, but the testimonial we're doing that for offer emails. It is doing incredibly well. Uh, at a conversion level. Forget about open rates and click-through rates. We're actually seeing it actually convert on the backend really, really well.

Jay: So if you've never tested, uh, whether you're a business marketer or a consumer marketer, testimonial subject lines. I would think about doing that.

Daniel: I would add one more. I think one thing that I thought was a little cheesy, and I think you've, you've done it before and I, but I, I've done it. I, but I thought everybody's done it before, but adding all caps as your subject line, like every letter is a cap.

Speaker 3: Yeah.

Daniel: I've tested it out between just lowercase for all caps and all caps really is working right now for me. Somehow if I do an all cap subject line, it is boosting my subject line way harder than it is if I do all lowercases. I don't know what it is people would just want to be screamed at, I guess, but that is working so.

Daniel: Quotes or try try things like that. Add one word that's just capitalize or add a whole capitalize and see if that works for you.

Jay: Maybe your whole database. Maybe it's like a dominatrix thing. It's like your whole database is filled with people that just wanna be like. Yelled at and told what to do and I don't know, put on like a leather outfit and we do weird stuff.

Jay: I don't know.

Speaker 3: That is not what the path I go down on, but Jay's mind is going crazy places that,

Jay: so wait a minute. I need to know if I can name another character in Harry Potter. You got Harry. You got.

Speaker 3: Oh, wow. You're going strong

Daniel: with Harry?

Jay: I can't think of, oh, what was the game they used to play? They, they played, um, um, it's like pickleball, but you fly in a broom.

Daniel: Quidditch. Oh wait. Hey everybody, you gotta congratulate Jay. He had a pickleball. Um, lesson pretty

Jay: well. Lesson.

Daniel: He first, first one. I'm trying to get him, I'm trying to go play with him sometime, but he, he said, he said, gimme a month, so

Jay: I'm gonna a bought racket. I bought a racket on Amazon for 9 99. I showed up, the dude who had the lesson, he's like, what is that?

Jay: I, I got on Amazon. He's like, that's, that's embarrassing. I go, whatever, dude. I didn't know if I go, I didn't know if I was gonna like the sport. I didn't want to commit more than $10.

Speaker 3: Oh my God. So you, you, you decided to act. Do something that will make you horrible at this sport from day one. Uh,

Jay: so yeah, that's me.

Jay: Uh, once again, another amazing episode of the bathroom. Rick, listen, uh, follow our show. Leave us reviews. Leave on undo this, not that. Leave on the marking Millennials, you are awesome. And um, keep it real,

Daniel: Daniel. Come on man. I gotta get back to work. Get out of there.

Jay: Alright, while he's still in there. This is Jay.

Jay: Check out my podcast. Do this, not that for marketers. Each week we share really quick tips on stuff that can improve your marketing, and I hope you give it a try. Oh, here's Daniel. He's finally out

Daniel: back from my bathroom break. This is Daniel. Go follow the Marketing Millennial podcast, but also tune into this series.

Daniel: It's. Once a week, a bathroom break. We talk about marketing tips that we just spew out, and it could be anything from email subject line to any marketing tips in the world. We'll talk about it. Just give us a, a shout on LinkedIn and tell us what you want to hear. Peace

Jay: out later.