Wait, before we get to step one, I need

you to know that all of this starts with

you.

Finding buyers begins with how you run

your day.

So, structure your day like the

professional that you are.

Live off your calendar, wake up early,

get ready for work, exercise, eat right,

and program your day so it doesn't end up

programming you.

If you want to attract serious buyers,

you have to show up as a serious

professional every single day.

Consistency breeds success.

So, before you can implement any of these

tactics, you have to be in control of

your mind, your body, and your time.

So, get organized and get moving because

none of this works if you don't.

Well, hello to all you relentless real

estate rock stars out there.

Mortgage rates have hit their lowest

level of the year.

For the first time in almost five years,

the Fed is going to start cutting rates.

And right now, I'm feeling a little bit

like Tom Hanks in Castaway.

When that porta-potty door finally floats

up and he realizes that he can build a

raft and get off that damn Well, in this

scenario, Jerome Powell is my porta

-potty.

Offense intended, Jerome.

And these lower rates are that raft

that's going to help us paddle out of

this deserted real estate market and back

to civilization.

This is the Texas Real Estate and Finance

podcast market update for the week of

September the 4th.

I'm your host, Mike Mills, fresh off

Labor Day weekend and your favorite North

Texas mortgage banker with Geneva

Financial.

Consider me your captain, guiding you off

this island of market uncertainty and

toward the promising shores of real

estate transactions.

Today, I've got another great show lined

up to shine a light on what's happening

in and around the wonderful world of real

estate.

So what's on the docket today?

Well, first up, as always, mortgage

rates.

Rates have hit their lowest point all

year, and the Fed is gearing up for its

first rate cut in nearly five years.

Stick around as I break down where rates

are right now and where they're likely

headed for the rest of 2024.

Then we're going to dive into some

housing data.

The unsold inventory of homes has been

climbing steadily across the US for two

years, right alongside those rising

mortgage rates.

And by the end of August 2024, there were

40% more homes on the market than there

were this time last year.

But now rates are dropping.

So why is inventory still rising?

And could this mean that we could see

more buyers here in Texas in 2025?

I've got to scoop on what's happening and

what's coming next.

And for our first news quick hit of the

day, did you know that investors scooped

up one in six homes sold in the second

quarter of 2024?

According to Redfin, I'll break down what

this could mean for the future of home

ownership in the United States and what

it might mean for everyday buyers trying

to compete.

And in other news, the Department of

Justice is going after Richardson-based

firm RealPage or antitrust violation.

If you're a renter, this could mean

trouble.

I'll break down what it means for you and

why renting might not be the cheaper

route that you think it is.

And for our main topic today, last week,

I walked you through creating the perfect

buyer presentation in this new era of

real estate.

But first things first, you need to find

those buyers.

So today I'm diving into nine ways to

find buyers in this post-Nar settlement

landscape.

Okay.

One quick ask before we roll on.

If you're picking up what I'm putting

down today, make sure to hit subscribe,

leave a review, or share this episode

with someone who'd appreciate the

insight.

And Hey, if you've got clients who are

ready to make that move and need the

perfect home loan or refinance, give me a

shout.

Helping folks navigate that mortgage maze

is my bread and butter, and I'd love to

help you and your clients.

Okay.

Let's get this thing going.

So now what is everyone's favorite weekly

question?

Hey Mike, what are the rates?

Well, according to mortgage news daily,

as of September the 4th, 2024, the

average fixed rate conventional mortgage

rate is 6.4%. The average 15 year

conventional rate is 5.93%. The average

FHA 30 year rate is 5.81%. The average 30

year VA rate is 5.82%. And the average

jumbo rate is around 6.60%. Now these are

up just slightly from last week, but

still creeping downward overall.

Remember the market doesn't move in a

straight line up or down.

So expect to see these fluctuate some,

even as we progress in a downward

direction, the federal meeting September

17th and the entire market expects the

rate cuts to start this month.

The only question now is if it'll be a

quarter of a point or half a point, I

think the safe bet is a quarter of a

point cut right now, but that is already

priced into the market.

So don't look for a big shift in bonds

and mortgage rates when the announcement

is made.

In fact, you could even see mortgage

rates tick up slightly after the

announcement because it's already

expected to be cut a quarter of a point.

And if it's not half a point, then some

of these folks who are betting on that

might adjust.

So inflation is coming down.

Unemployment is rising.

And even with revision to GDP up 3% for

the second quarter of 2024, most analysts

know that these numbers aren't incredibly

reliable right now.

And oh, the way are packed with

government spending.

So the economy struggling and the soft

landing may not be in the cards and you

can expect mortgage rates to reflect that

in the coming months.

Look out below.

Now, how far can they go?

Well, many of the fed members expect to

have the fed funds rate down by about

three quarters of a point by the end of

this year.

So that means if they cut a quarter of a

point this month, then that would mean

another quarter of a point cut in the

remaining two meetings for the rest of

2024.

Now, what does that mean for mortgage

rates?

Well, right now, Fannie Mae forecast the

average 30 year fixed rate to get to 6.4%

by the end of this year.

But we are basically there right now in

September and they predict that we'll

only get to 5.9 by the end of 2025.

At least right now, I would say that

based on where things have been headed

recently, by the end of this year, my bet

is that we're going to get to that Fannie

2025 target of 5.9%. The economy

continues to slide.

Unemployment's rising and expected to

continue rising.

And investors, if you've been paying

attention, are slowly moving their money

out of the market and into cash.

And none of that spells good news for the

economy or the stock market.

So I think there is still room to the

downside even for the next four months.

And with the presidential election

looming, global instability, and wars in

Ukraine and Israel raging on right now,

there aren't too many signs that I can

point to to say to where things are

getting better for 2025, at least at this

point.

But remember, when thinking about buying

a home or advising your clients about

buying a home, economic downturn affects

those at the lower end of the

socioeconomic scale more so than those at

the top.

And many people that are are going to be

hit the hardest by this downturn.

Unfortunately, we're never able to buy a

home in the first place.

And as I'm going to tell you about later

in this episode, investors are starting

to buy again.

You see, they see rates coming down and

no prices and demand will soon start to

head upwards.

So they're buying homes to rent out for

that very reason right now.

So the question is, is right now a good

time to buy, or should you wait until

rates come down further?

Well, the people with all the money and

all the know-how seem to think that right

now is a good time to buy.

And maybe just maybe they know more about

it than you or I.

So I say follow the money.

And right now the money is moving out of

the stock market and into residential

real estate.

So maybe you should too.

Okay, next up, let's get into some

housing data and see why unsold inventory

is on the rise, but slowing.

Lower rates should be driving up sales,

but they aren't.

So why is that?

Well, let's start with inventory.

So despite the ups and downs that we've

seen in the last few months, 2024 has

actually been a great year for inventory.

We've managed to climb up from some

historically low levels from the last few

years that caused prices to spike up 40%

in some cases.

So more inventory is a good sign for

affordability.

And just to give you a sense of where

we're at right now, inventory did drop a

little bit last week, slipping from 704

,744 to 704,335.

But compare that to this same week last

year, when the inventory went up from 503

,924 to 509,562.

And you can see that we're in a much

better spot for homes available to buy,

which again helps with prices and buyers'

ability to find a deal.

Remember those rock bottom inventory

levels back in 2022?

That all-time low was a mere 240,000

homes.

Today, we are way above that, with our

yearly peak for 2024 hitting just at 704,

almost 705,000 just last week.

But again, just for a little perspective

for all you housing crash doomers out

there, if you go back to 2015, where we

had a much more balanced housing market,

active listings for this same exact week

were sitting over 1.2 million.

So while we've got more inventory than in

recent years, we are still far from a

fully healthy housing market.

All right, now let's talk about new

listings.

So we're seeing the typical seasonal

slowdown, but here's the kicker.

2024 is shaping up to be the second

lowest year on record for new listings.

How low you ask?

Well, last week, new listings came in at

59,195.

And just to compare, last year was 59

,081.

And back in 2022, it was 62,775.

So while we do have a lot more inventory

on the market right now, as it starts to

turn over, we still aren't adding to that

inventory at a big rate, which is why you

haven't seen big price reductions across

the board.

You see, in a typical year, about a third

of all homes take a price cut.

That's just standard practice in the

housing world and kind of has always

been.

But with mortgage rates climbing over the

past year or so, we've seen more price

cuts as inventory rises.

Last week's data showed about 39.3% of

the homes had price cuts, a slight uptick

from 36% in 2023, but very close to the

39% that we saw in 2022.

So prices are getting reduced a little

more than in 2023, but not much, even

with historically low demand.

And speaking of demand, Alto's

researchers, weekly pending contract data

gives us a snapshot of what's happening

in real time.

We are not seeing much growth week over

week, and there is a growing gap in year

over year data.

You see right now we're sitting at about

368,076 pending contracts compared to

358,408 in 2023 and 404,000 in

2022.

So it's kind of a mixed bag and it's

worth noting that last August mortgage

rates were starting to creep above 8%.

So even with rates, almost a point and a

half lower this year compared to last, we

still haven't seen a massive spike in

demand.

Okay.

So what about applications?

Well, I just told you about the purchase

contracts, but what about people looking

to get into the real estate market,

putting in purchase application?

Well, that has actually been pretty

positive recently, which is part of the

reason why I feel like the spring of 2025

might start to give light to this dimming

housing market.

Since rates started to drop in November

of 2023, we've had 19 weeks of positive

movement and purchase application, 18

weeks of negatives and two weeks that

were flat.

So it has been a bit of a seesaw, but we

are starting to see some stability.

The question now is can rates stay lower

or even go lower from here, especially

with growing concerns about the economy.

So things are starting to creep in a good

direction for more inventory and more

purchases, but not a flood yet.

But this time of the year, we never see

big moves in either of those metrics

anyway.

So I don't expect to feel the real impact

of all of this until the spring of 2025.

Okay, y'all let's shift gears now and

talk about the Texas housing market,

because this is the Texas real estate and

finance podcast.

Now I know you've been hearing a lot of

chatter about inventory demand and

prices.

So let's break it down a little and

highlight a story from the Dallas morning

news about your newest Texas neighbors.

Now with lower rates in a steady influx

of people moving to Texas, we are still

seeing steady demand for housing, not at

the same level of the last three years,

but steady nonetheless, which again is

why prices haven't crashed like some

might've expected.

So in July of 2024, Redfin reported that

there were almost 157,000 homes for sale

in Texas, a solid 21.3 jump from the

previous year.

That's a lot more options hitting the

market that we've seen recently, which is

why we're also seeing the average month

of supply sitting at four months for the

first time in a very, very long time.

Now, just for a little context, the Texas

quarterly housing report from the second

quarter of 2024 showed 125,398 active

home listings marking a whopping 41%

increase from the same period in 2023.

And with more homes available right now,

you'd think that the market might cool

off, right?

Well, right now homes are staying on the

market longer.

That's for sure.

With an average of 48 days compared to

just 31 days in 2022.

And the total home inventory now stands

at around that four month mark up from 2

.7 months in the third quarter of 2022 and

Fort worth in particular climbed above

the three month inventory mark for first

time in over a decade.

So we are just right now starting to

recover from a terribly unaffordable

market.

So with this spike in inventory, why are

prices still holding steady?

Well, Texas housing inventory has been on

an upward trend since hitting a five-year

low of 45,795 in 2021.

But don't let those numbers fool you.

The lone star state's population boom is

playing a big part here.

In fact, Texas is now ranked second in

the country for attracting young and

affluent people, according to a recent

Dallas morning news article.

So a recent smart asset study using IRS

data, smart asset, a little difficult not

to get tongue tied on that one, but

anyway.

So according to that study, Texas gained

about 1600 new quote young and rich

households.

The only state beating us Florida by a

very slim margin.

Now with more of these young high earners

coming to Texas, many of them between the

ages of 26 to 35 and earning over $200

,000 a year, the demand for housing is

naturally on the rise.

And that is part of the reason why home

prices have not taken a nosedive even

with the higher inventory.

In fact, the median home price in Texas

was about 332,000 as of January of 2024,

which is up 1.2% from the previous year.

And experts predict that as long as

inventory stays tight, prices could

continue creeping up slightly even in the

second half of this year.

So while the statewide median home price

is expected to hover around 330 to 340

,000 for the rest of 2024, there will be

some variations depending on where you

look.

Austin, for example, is projected to see

a 12.2% drop in home prices while San

Antonio could experience a 9.4% decline.

Dallas is looking at about an 8.4%

decrease in Houston might see somewhere

in the neighborhood of four and a half

percent.

So it's not a one size fit all scenario.

Different cities are going to experience

different trends, but overall the market

remains pretty resilient.

So why does all this matter to you as a

real estate professional?

Well, Texas is growing appeal, especially

among young professionals and wealthy

movers is reshaping the market.

Dallas in particular is gaining a

reputation as a Haven for a fluent

individual now ranked as the 22nd most

wealthy city in the world and sixth in

the United States, according to Hindley

and partners.

And let's not forget, Texas attracted 25

,000 new business establishments between

2010 and 2019.

Thanks of course, to its business

friendly environment and no state income

tax.

And this trend is only fueling demand

even further.

So what's the takeaway here?

Well, with more people flocking to Texas

and mortgage rates potentially continuing

to drop, demand is likely to keep

climbing.

That means prices could remain stable or

even rise.

And we might not see that crash that many

have been predicting.

So keep an eye on the market, stay active

in your marketing and be ready when the

market does start to shift because the

Texas market is likely to be one of the

places that the rebound happens the

fastest.

And you want to be ready to reap those

benefits.

So stay tuned right here and I'll make

sure you got all the tools ready to make

it happen.

Now let's talk about some news stories

that you may not have been aware of, but

most certainly should be for your

business and clients.

So with home prices still sky high and

mortgage rates, not exactly giving us any

breaks, why are investors snapping up

homes left and right?

What did they know that maybe the average

buyer doesn't well, according to a recent

article from housing wire, investors

bought up one in six homes sold in the

second quarter of 2024.

That's right.

While many consumers are holding off,

investors are diving headfirst into the

housing market.

And there's a good reason for that.

You see investor home purchases shot up

by 3.4% year over year in the second

quarter of 2024, which is the largest

increase that we've seen since the second

quarter of 2022.

Now, if you compare that to a 1.9%

decline in the total us home purchases

overall, you can see that these investors

are looking at something that everyone

else has not seen.

Now, how are they able to do this when

everyone else isn't?

Well, the answer is cash.

A whopping 69% of these investors are

paying cash for property.

See, they don't care about rates because

they have the cash in the bank.

What they do care about though is home

prices and their projections for their

investments.

And by the way, these investors aren't

just buying any old properties.

They are very much zooming in on single

family homes with those purchases rising

by 6.7% in the same period.

Single family homes now make up 69.4% of

all investor purchases.

And that is the highest share since the

middle of 2022.

Why you may ask?

Well, because single family homes offer a

strong rent growth and lower tenant

turnover rates.

And in just plain English, that means

better returns and fewer headaches.

And right now with homeownership getting

to be more and more unaffordable for many

Americans, the rental market is booming.

And investors, especially those who can

afford to buy in cash, are cashing in,

pun intended, on this solid rental

demand.

Now, the same cannot be said for

multifamily properties like townhomes,

condos, and apartments.

Those are actually down 5%, 3.3% and 1.9%

respectively.

So this shows a clear shift in the

strategy of investors right now.

Go where the stable rent growth is.

And oh, by the way, that is in your

neighborhood.

All in all, investors purchased nearly 17

% of homes sold in the second quarter of

2024 up 16% from a year ago.

And aside from that crazy spike that we

saw in 2022, this is the highest second

quarter share on record.

And to get you even more worked up homes

sold by investors in June of 2024, not

the ones they bought, but the ones that

they sold generated a 58% return on their

investment.

58% is what they made versus what they

paid for.

Now, San Francisco led the pack with

investor sold homes, gaining a staggering

$685,000 above purchase price.

So when you see numbers like that, you

can understand why investors are so

confident even with today's market

challenge.

So what does that mean?

Well, if investors are betting big on

real estate right now, maybe it's worth

considering why.

Because despite high prices and rates,

buying a home right now could still be a

very smart move if you can swing it.

At least all the people with the money

seem to think so.

Okay, next story.

Now, I know many of you out there and

many of your clients are seeing those

high home prices and rates and thinking

maybe renting is the way to go for now.

But let me tell you why that might be a

riskier move for the long term,

especially with what's brewing over at

the department of justice.

So the department of justice, along with

attorney generals from eight States, just

filed a big antitrust lawsuit against my

favorite corporate whipping boy, real

page, a company based right here in

Richardson, Texas.

Now I've talked about these guys many

times previously on the podcast, but if

you haven't heard, let me get you up to

speed.

So real page is being accused of running

a quote, unlawful scheme to reduce

competition among landlords and basically

monopolizing the market for commercial

revenue management software.

And this lawsuit isn't just some minor

slap on the wrist.

This comes after a nearly two year

investigation into how real page does

business.

Now, why should you or your clients care?

Well, the lawsuit claims that real pages

software uses private sensitive data

shared by competing landlords to

recommend rent prices and lease terms.

That might sound like a fancy way of

market analysis, but what it actually

amounts to is illegal price collusion.

Essentially it lines up rental prices

across landlords who would otherwise be

competing against each other, driving

those prices up.

And this is at the very heart of what

antitrust means, unlike what happened to

NAR, but I digress.

Now here's why it matters.

Real page controls about 80% of the

market for commercial revenue management

software for multifamily dwellings.

That's right.

80%.

The department of justice is saying that

real page is essentially a monopoly in

this space.

And they're comparing the tactics to old

school price fixing method.

The difference is, is that they're doing

it with modern algorithms that align

rents among competitors.

It's kind of like price fixing for the

digital age.

And it is a new battleground for

antitrust enforcement.

So what does this mean for renters?

Well, when landlords use real pages

software, they're entering a quote, self

-reinforcing feedback loop.

You see landlords share their data to get

price recommendations.

And these recommendations are based on

competitors, sensitive data.

And this is a cycle that keeps prices

high and makes it tough for other

landlords to offer competitive, lower

pricing.

So who ultimately gets hurt in all of

this?

It's renters, plain and simple.

You see real pages software is designed

to maximize profits by suggesting the

highest possible rent based on data from

other landlords.

It encourages landlords to keep prices as

high as possible.

Even when market conditions might suggest

a need for lower rents.

And in some cases, it might even reduce

the amount of rental stock available.

If landlords see more profit in holding

those units out for higher prices.

So they'll literally keep units empty and

not rent them out in order to keep the

rental prices higher for the units

available.

And this isn't just a sit it and forget

it type of algorithm at work.

There are literally human enforcers

behind the scenes making monthly calls to

ensure landlords stick to the plan,

applying pressure to follow those sky

high price recommendation.

The system even comes with features like

auto accept for high prices and sold out

mode to keep rents high.

Even when demand isn't there.

It's a pretty sophisticated setup that

manages to enforce price collusion

without the landlords ever needing to get

into a room and shake hands on it.

So the takeaway here is simple.

Renting might seem like a good short-term

option when you see high prices and high

interest rates.

But with practices like these driving

rents up, it might not be a long-term

solution the way you think it is.

And if the department of justice has

anything to say about it, we might see

some changes coming down the line, but

for now beware.

You see the biggest line item in your

home budget is the cost of your dwelling.

And to think that big corporate landlords

won't just find a way around this

lawsuit, even if they lose.

Well, that's just naive.

Renting gives control of your home

expense to your landlord and the house

doesn't always win.

But in this case, the landlord sure.

Okay.

Moving on to our main story, let's get to

the meat of today's episode.

Okay.

I've got a question for you in this post

NAR settlement world where the market is

shifting under our feet.

How are you finding buyers?

What tools and methods have you

implemented that is driving your

business?

If the answer is none or I don't know,

then no fear.

I've got you covered.

So last week we went over the 10 steps to

the perfect buyer presentation, but step

one was a big one.

Find a buyer.

And let's be real that needed its own

segment deep So here we are.

I'm breaking down nine ways to find more

leads in this new market landscape.

And trust me, these aren't just ideas.

They are actionable steps that you can

start using today.

You ready?

Let's go.

Wait, before we get to step one, I need

you to know that all of this starts with

you finding buyers begins with how you

run your day.

So structure your day, like the

professional that you are live off your

calendar, wake up early, get ready for

work, exercise, eat right and program

your day.

So it doesn't end up programming you.

If you want to attract serious buyers,

you have to show up as a serious

professional.

Every single day, consistency breeds

success.

So before you can implement any of these

tactics, you have to be in control of

your mind, your body and your time.

So get organized and get moving because

none of this works.

If you don't, all right, step one,

develop your unique selling proposition,

your USP.

So what sets you apart from all the other

agents out there?

Are you the relocation expert, the luxury

listing guru, or the first time home

buyer specialist, figure out what you're

best at and build your marketing around

it.

Because the more niche you are, the more

that you stand out in the crowd.

Start by identifying your unique

strengths and skills and then use those

to craft a very strong USP.

Build your brand around that niche and

let it guide your marketing strategy.

The goal, when people think of that

specialty, they think of you.

But these days, perhaps even more

importantly, when people search for that

specialty or use words around that

specialty, they find you.

You see, in today's market, your sphere

is not going to be enough.

People have to find you that don't know

you.

And having a strong and unique selling

proposition makes you much, much easier

to find.

Number two, door knocking, modernized.

I know what you're thinking.

Door knocking, isn't that a bit old

school?

Well, not anymore.

And not if you need the business.

Think of door knocking and call it

version 2.0. Instead of the hard sell,

try what I would call soft walking.

Walk a neighborhood, exercise, stroll,

walk your dog, and get to know that

neighborhood like the back of your hand.

And while you're doing that, hand out

modernized marketing materials with QR

codes.

And these codes are going to link to

property videos, neighborhood facts, or

even just market updates.

Because this is all about driving traffic

to your YouTube channel.

And oh, by the way, if you don't have a

YouTube channel, then you are already way

behind.

It's basically like not having a website

these days.

So if you don't got one, you better get

one.

And if you need help with that, give me a

call.

I'm happy to show you how.

But what you're doing here is you are

establishing yourself as the local

expert.

And here's an added bonus.

Using this strategy during open houses is

very effective.

Encourage residents who live in

neighborhood where your open house is

being held to pick their neighbors by

giving them the tools to share your

content with their friends and family.

Number three, create lead magnets.

Lead magnets are a tool that you probably

know about, but also probably don't know

how and also don't really use.

Think about what your potential buyers

are in need of.

A final walkthrough checklist for new

construction, a first time home buyer

checklist, a guide to understanding

mortgage rates, whatever it is.

These are tools that help educate and

most importantly, get contact details

into your database.

Speaking of databases, build your

database.

It is the lifeblood of your business and

lead magnets are one of the best ways to

grow it.

So take these lead magnets and share them

on your social media sites because you're

truly helping someone with free

information.

And all they have to do is give you their

email address.

Just be sure to make them valuable and

informative and you will truly add

something of value to your followers and

future clients.

And if you don't know how to build one,

ask AI and check out Canva.

It's easier than you think.

Step number four, use story driven

testimonials.

So forget those boring old surveys and

dry testimonials.

Although if you don't have those, then

you need to kind of start there.

But if you're already great at getting

your clients to fill out surveys and

reviews, then instead record your clients

sharing their genuine stories about their

experiences working with you.

And oh, by the way, the best time to do

this is after you close on their home

because you're already with them.

And when you do it, you want to capture

the emotion, the challenges and the

triumphs.

People love a good story and connect with

it.

And then share these testimonials on your

social media sites and your YouTube

channel that you now have, because these

are more than just endorsements.

They're narratives that showcase your

value.

Step number five, focus on one or maybe

two social platforms.

Look, you do not have to be everywhere at

once.

Find one or two social platforms where

you feel most comfortable and go all in.

Maybe it's Instagram with its visual

storytelling or LinkedIn with its more

professional content.

Whatever it is, become the expert on that

platform.

Learn how to use it, when to post, what

to post, and most importantly, engage,

engage, engage.

This is by far the biggest key to any

social media market.

Engage with others and they will return

the favor.

Your goal is to be seen as the go-to

agent out there, just like you are in

your niche.

Quality over quantity is the name of the

game here.

So find one and focus.

Number six, become the mayor of your

town.

You have to be the agent that everyone in

your area knows and trusts.

And if you want to be that person, then

you need to be the agent that knows

everyone.

So do things like partner with one local

business each month for cross promotion.

You want to show what's happening in the

community.

Go to events, show openings in new

businesses, go to charity functions,

because if you give, you get.

And oh, by the way, if you do these

things, make videos or at the very least,

take some pictures and post about it.

But let everyone know that you are the

center of the town, because when people

think of your community, they should

think of you.

So get out there and get involved, shake

hands and kiss babies, because you got to

be seen in order to be remembered.

Step number seven, use your email

signature.

Listen, you send emails every single day.

Why not make them work a little harder

for you?

In your signature, you can add links to

your latest YouTube videos that have your

market updates, lead magnets, or social

media channels right there in your

signature.

It's an incredibly easy way to drive

traffic and promote yourself without any

extra effort.

And don't just do this for the business

emails to your clients.

Every single email communication that you

send out is a potential lead and another

opportunity to brand yourself with

everyone that you come in contact with.

And there are a ton of products out there

and software services that can help you

build an effective and very stylish

signature with all these features.

Just Google it.

You'll find a bunch.

And guess what?

You only have to do this one time.

And you can update it every quarter if

you want to, if you want that extra

credit, if you want to highlight

something in particular, but ultimately

it doesn't take any time, but it

continues to work for you every single

day that you have it.

Step number eight, create hyper local

content for SEO.

So SEO these days, isn't just for tech

geeks.

And if you don't know what SEO means,

it's search engine optimization.

And you need to know what it means

because it's good for YouTube.

Again, you are the mayor and you have a

unique selling proposition.

So create hyper local content that talks

about specific neighborhoods,

communities, or even street by street

market updates.

Learn about keywords, hashtags, and what

people are searching for on Google in

your area and make content about that.

Now, this one does require a little bit

of research and time, but with the right

tools and the right systems, you can make

it very simple and easy.

And if you were making content of any

kind, this has to be a focus of

everything that you do to produce it.

Titles, descriptions, thumbnails, people

use search to find what they're looking

for.

And in order to find you, then you got to

use the right words that people use to

search.

And finally, step number nine, be a

database master.

So you've got your lead magnets, your

videos, your testimonials, and all your

links set up.

Now it's time to put that all together

with email marketing.

I know you might say that I delete emails

every single day and nobody reads those

and that's fine, but you still see them

and you still delete them.

And they still show up on your feed every

day.

And if someone wants to unsubscribe, they

will, but how often do they not very

often, you see your database is going to

pay your bills for the rest of your

career.

And if you can master it, you will easily

live the life that you've always wanted.

And often with very little effort.

So create engaging content like here's

the deal of the week, or here's your

market update or your business highlight

of the week, or even just a monthly

newsletter.

You can use tools like Canva and chat GPT

to help you whip up professional looking

emails in no time at all.

And at this point, if you've done it

right, you have enough video content on

your YouTube channel to never be short of

content to send out because the key here

is consistency.

Keep showing up in their inbox with

value.

And when they're ready to make a move,

guess who they're going to think of

first.

That's right.

Well guys, that's it.

So in the slower housing market where

commissions may even start to head lower,

you've got to be a Jedi marketer to stand

out because this is all about mastering

your craft, focus on the fundamentals and

go deep rather than why if you can

combine some of these strategies

effectively, you won't just survive in

this market.

You're going to thrive.

So get out there and dominate your day.

Well guys, that is a wrap for today's

episode.

I hope I've been able to give you even

just a small push forward on your path to

real estate success.

I'm going to be here each week to bring

you the best insights and tips.

And I genuinely appreciate you showing up

and being a part of this community.

It's been a tough ride for the last few

years, but I truly believe that we're on

the verge of a turnaround.

So now is the time to get prepared

because next spring could bring one of

the best markets that we've seen in quite

a little while.

So it's time to gear up and seize that

opportunity.

Hope you guys all have an amazing week

and until next time be great humans.

Just keep grinding because life is what

you make it.

So make it great.

See you later.