welcome to the 6 figure Business Mastery podcast

where every week Kirsten and Genie

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what if the key to marketing that feels good isn't more AI

but discovering your human design

today we have a Stephanie Karlstedt from Steph Carlstedt coaching

and she is a human design expert

and we're excited to hear what she has to say today

to talk about marketing thanks for joining us Stephanie

yes thank you so much for having me

I'm really excited about this conversation

well I'm dying to know Stephanie

how did you get into working with business owners

help them figure out

how human design could actually help them bring their authentic voice

to the marketing is that a good way to explain what you do

yeah for sure

I stumbled into it honestly

I've been an entrepreneur for 13 years and I built a big business

I built a six figure business for 10 years

that business slowly just burnt me out

it slowly frustrated me

I really lost excitement and joy and purpose in it

and it was I lost my dad

I really closed that business

the same month and it was really the grief process in that

and both losing massive income and my dad

who was my guide and my

just everything in the same month where I was like

I woke up to the fact that I am not who I wanna be

I don't feel I don't feel good in the way I'm moving through life

I don't feel good in the way I'm building a business

and it was that when my sister in law sent me a text message

she said have you ever heard of Human Design

and I said I mean

I've heard of it but I thought it was a fluff

I thought it was another personality test

like Enneagram or Strengths Finders or Myers Briggs

but she told me I need to look at it

so I did I call her one of my expanders and the reason I'm here

and I remember sitting on my couch reading over my design

and I've never felt so seen

validated heard

and I knew that I was not wrong

because I had these feelings always that I

something was wrong with me

I've never fit into the society's norm

the mold and knowing my design now

I am not supposed to I'm very far from that

and I took it upon myself to honestly just build a business

using my design and listening to my authority

and listening to every single aspect of it

and I have never felt so purposeful excited joyous in my business

and now because I know that

I know that I meant to reach back to the community of entrepreneurs

to be like this is how you have to build it

it's not gonna work the cookie cutter way anymore

we can't just get on social media

post a reel and have people flooding in

doesn't work people don't trust that

you have to be authentically you in order to draw people in

and draw your business in

and it's so much fun I'm loving it well

out of curiosity Genia and I are both manifesting generators

and neither of us have really dug that far into our profiles

I don't know how we found out that we were manifesting generators

do you remember Genie

I think there was an online test that you could take

take and answer some questions

and then it it tells you which one you are

oh no it has to do with with your date and time you were born yes

sorry I was saying Genie

we probably should actually get a proper human design thing done

at some point yeah

so

human design is completely different from the ones I mentioned before

the personality test because it is I say written in the stars for you

it is about your place you were born

exactly the time you were born

and the day you were born and three months prior to that

that's how your chart is kind of created

and so if you don't know the time of your birth

you're not gonna get an accurate result yes

there are five different energy types

which are the biggest overarching pieces of the design

manifesting generator is one of them

and I am a manifesting generator also

but yes it's very fascinating

when you learn how you're supposed to move through the world

how you're supposed to interact with people

your environments you thrive in

that's a really big one for my clients

so it's just it's been a lot of fun to kind of see them open up

I had a client yesterday who was like

how do you know that about me

like you know my design knows more about me than I do it's so fun

I find it so fascinating

tell us a little bit more about the environment in which people work

yeah

so it's crazy because I have a client who his environment is caves

which you're not supposed to live in a cave right

that's just really explaining

he'd actually does thrive in like a cubicle setting

and he needs to be facing the door

wherever your environment is

some people have mountains

my husband has mountains

is if you can get an upstairs office if possible in your house

the higher you can be the more abundance

the more manifesting will be able to happen within your business

I have valleys

which I am really meant to be not so much in the mix of people

like they have markets

which are supposed to be in the mix of exchange with people

and energy all the time

I am more excluded like I'm not a hermit

but I am more I need to be by myself in order to bring out my ideas

some people need to be with people to bring out their ideas

so it's just really really cool to when you get into that piece

I have my chart here my environment is valleys as well

places where people can make connections and enjoy connection

you need to feel in touch with the real world and not removed from it

yeah so it's like it's in the middle of you're not always secluded

but you can't function and bring out all your ideas

when you're with people all the time

some people need to be with people all the time

neither of us haha yeah

it's really fascinating

I actually feel like I used to be like that when I was younger

but that could be like a more confidence thing

you know when you get older

you don't need that or or does that change as you grow

your environment does not change nothing in your natal chart changes

but there is something called the Chiron chart

that really adds to your chart when you're 50 and above

and that's pretty fascinating

you get new superpowers

you have another line in your design that you work on

so yeah yeah

depending on what your profile is

that could be why you felt like that before and now you don't

fantastic but

let's talk a little bit about how that kind of relates to marketing

you touched on you know

people need to be authentic

and that word gets thrown around an awful lot

so let's talk a little bit about how you help your clients make that

or how people who are listening can kind of bring that out

and merge the two the human design part and the marketing part

yeah so and it is brought out a lot like be authentic

be you but honestly

what does that mean and until I Learned my human design

I didn't know what that meant

I didn't grasp what that meant

I just thought it meant I'm supposed to share my story vulnerably

I'm supposed to be vulnerable

and be just real and show people the heart and all the stuff

and it's so much more than that

and so your human design actually tells you how you're meant to market

how your voice is meant to be heard

you know

there's something in your human design called your vibe of tribe

which teaches you who you can and see the best

and who will be gravitated towards you

when you're living to your design

so some people need you to share more testimonials and Faqs and uh Q&A

some people need to know you're just gonna bring them into a community

and they need the community aspect of it

some people are really not meant to be on social media

they're meant to do more podcasting cause they're connectors

I mean there's so many nuances in it

but your design literally tells you

how you're meant to show up in your business

what your energy is in your business

how that works with other people

are you supposed to collaborate

are you supposed to do things on your own

there's so many facets to it

so interesting oh my gosh yeah

it when I got into it

I I've like could not get out of it because I built a business so long

long on what the guru said to do and you know

the checklist and the tips and tricks and algorithm hacks

that I completely lost myself

which is where most entrepreneurs are at

it is fascinating to just see people understand themselves

and stop outsourcing their ideas and thoughts

and yeah and that's when your business will come to life even now

I think it's a bigger problem because people just use AI yeah

without properly prompting it or giving it enough information

so if someone wants to use AI to help them

do you recommend that you give AI your entire chart

yeah so that's one thing that I help my clients with is

I do have trained AIs that are turned off from the internet

like

you can flip a switch to turn your AI off from searching the internet

and you eat it with everything about about human design

like it knows everything about human design

and then you put your whole chart in it and say

what can you get from this

how can you help me with my marketing

it does need to be a trained AI where this is what vibe of tribe means

this is what your profile means in your marketing

cause it's not gonna know that until you train it yeah yes

that's what I help my clients with too is the trained bots

I call them

actually being able to dissect and help with building a business

and for those of you who are listening here

you're thinking well how does that work

we brought in an expert to speak about AI at an event we hosted

and it was fascinating because he was telling us a story of a

a famous author who had written seven or eight books

they put like you said

a closed frame AI so not accessing anything but what you put into it

they gave AI all of his books

they gave it 30 days to

to study the books and to write a book written by him

and he was he said when he was reading it

he said if he did not know he did not write it

he would have thought for sure he had written it

so when she's talking about

having this closed AI and having it trained

you know you do have to give like

she's that you have to train it on information

and in the example I gave

it was trained on the author's actual books

so it saw how he did character development and you know

how his plot twist

all those things that were specific to him as an author

and so

it was able to emulate that and duplicate that into a whole new book

and so I think it's fascinating

what gave you the idea to train AI

on all the terminology within a chart

so that it could help your clients with their marketing

that was brilliant how did you come up with that

well I think AI

I know a lot of people in the beginning especially feared AI

and I think it is the best tool and best business partner

if you use it right again

turning off the internet searching ability

because I believe that AI

has the ability to give us ideas

that we never would have thought of ourselves

I was using it so much I'm like

why not my clients like this is so important

I feel like especially today

you see people use you can tell when it's generic AI

you can hell and I don't want that to be my clients

so I wanna teach them how to actually use it

in a way that their voice comes out

so I will put podcast episodes I've been on in my AI

I will put the audio in it so it can constantly hear my voice

hear how I talk what I say

what my passions are what my convictions are

so it literally is my best friend when I'm working in my business

but yeah I don't want my clients to do what most people are taught

with the generic prompts they

it needs to be trained in the human design

in order for it to give you the best results

cause I did it before it was trained and it was wrong

I even had a client come to me and she was like well

I'm actually gonna start working with you

because she asked AI what her human design is

and it was wrong and so it's not always right

but if you train it it can be your best friend in business well

it it's wrong often

because the internet is full of a ton of information that's incorrect

and people don't realize that

and it was funny that speaker who gave that example

for example he used flat earth is the earth flat

he said if you go online

you'll find so much information telling you that it is

and you have to realize AI just goes out and searches for information

and it assumes whatever it brings in

they call it hallucinations

it assumes whatever it brings in is reality

and he was Jewish and he said

if you go out there you would

you'll find content that says we shouldn't even be alive

like we're monsters so

he's talking about just the fact that there's so much content online

and like over 50% of it is incorrect

if you when you're leaning on your AI

you definitely have to think about how to train it yourself

like you said on your information

who you are so this is fascinating

yeah you know

that's a very quick way to go from feeling like you're being authentic

to being inauthentic because if you don't train your AI

because again it's pulling all this information out

and it's sounding like other people out there

can also sound very generic

you know I've asked it questions over and over differently

and it comes out with more or less the same kind of response

in fact

I belong to a group and we all post on LinkedIn and support each other

we talked about don't comments using AI

because it will say like something positive

then something negative

and then kind of sum it up with something positive

and it was

it was a pattern that it would just spit out that everybody knew

oh that's AI right exactly

what are some other ways you know

obviously training your AI

but what are some other ways that your human design can help you build

the business that

you know will make you a lot of money

but also not burn you out

yeah so

I had a big conversation with a client yesterday

about what we call our authority

in our human design

and that is how we're meant to make decisions in business and life

I always say if you if struggle with any part of your human design

go back to your authority

because it will transform everything when you

when you create this relationship with that

so what is your authority

it's your decision making process

some people have emotional authority

which means that let's say

you have a idea come to you from someone else

about a business collaboration

or a business tip or whatever

as an emotional authority

you are not meant to make that decision right away

because you might be super excited yes

that's so exciting and yes

for sure I'll do that and then two days later you're like

that was not a good decision

I always say if the leaders of the world

and the business owners of the world

knew that they had an emotional authority

this world would be different

because we make decisions based on everybody else's expectations

ideas thoughts

so that's emotional authority

you're supposed to wait till that wave is done

it may take a day it may take a week

and then you can make that around a decision in your business

that's huge

because so many people get shiny object syndrome and go over here

over here over here and try all these things and they end up

burnt out and frustrated and burn out in your business

has nothing to do with the amount of things you do

it has nothing to do with the amount of things you do

it has everything to do with are you aligned with what you're doing

people say I'm burnt out

I have so much on my list

that has nothing to do with your burnout

that stuff is not aligned with you

and you're not supposed to be doing that

and then we have sacral authority

which is I'll just share one more

which is what I have and that is you have to respond to your gut

you're supposed to know right away yes or no

and you're supposed to act on that

because so many times I have lots of clients who are sacred authority

and they will again wait and be like

ah let me ask my business bestie or let me ask my husband

and they completely bypass that sacral gut response

so that one you really have to shut off

you have to put your blinders on

shut off everything else around you

and when you start to develop that relationship with that gut response

everything will open up the closer you can live to your design

the more opportunities will come to you

the more abundance will come to you

I have an example of that

if that's okay really quick just to share

cause I think sometimes it's a good example

so I have a client who has a 9 to 5 job and she really doesn't like it

she's burnt out frustrated

she wants to build a business that brings her home

but she can't yet right

cause she has this income that she needs to bring home to her family

and I said okay

so you are a generator which means that you are the light of the world

when you are doing what you love

you have such an open aura

people need to feel that you are happy and joyful

so they can be happy and joyful around you

which includes family and friends

and so she took it upon herself

I said you need to find one spot in your day

every single day that you are doing something that you love

and start to open up that portal

and so she picked something that she loved to do every day

it brought her joy purpose

meaning fulfillment completely aside from her 9 to 5

and she had a job opportunity land in her lap that was out of the blue

like that's what I mean

the closer you can live to your design and listen to that authority

things will just come into you that you're like

where the heck did that come from

which is what's happened to me for the last several months

wow and I'll say that if you have

you can go online to places that will do your chart

but

but some of the things that are said on there can be misinterpreted

you really need someone like you who understands the wording

because sometimes we look at the words and we say oh

digestion is calm or calm touch

well that doesn't necessarily mean yeah

what you think it might mean

you know what I'm saying

that's why I always encourage people to get my chart

because I give a lot of stuff away for free

when you get my chart downloaded

you also get a 12 page PDF that explains a bunch of business stuff

and then I did an audio that explains your energy type in business

and then you also get a five part audio series

that lets you look at this chart

and be like what the heck is this

and takes pieces of it and shows you what it does in your business

so all three of those things

I mean people charge a lot for that stuff

I want people to get in understand why this is important

so they can make the next step to put infuse into their business

fantastic well

we will make sure that we have a link to that in our show notes today

do you feel like there's anything that we didn't cover so far

I think for me

it's just the fact that business is not supposed to be frustrating

and you're not supposed to feel burnt out

and you're not supposed to feel exhausted

like that's not what it's meant for

it's meant to be passion filled and purpose filled

your human design actually tells you your life's purpose in your core

for and it's so

so fascinating

it tells you so many things about what parts of your body

you have access to at all times

and what parts you need to go out into the world to

you know

gain access and really gain that learning and those new skills

there's so many different aspects of it

but just know that

business is not supposed to feel icky and frustrating

and like you're pulling teeth

it can be so exciting and joyful and yes

you still have to work but it doesn't feel like it

you're burning out in the process

the person that you're watching

that you're seeing her have so much success

or him have so much success

like why am I doing the same thing and that I'm not

and it's because that was aligned with their human design

and it's not with yours and so every single client I work with come

goes away with a completely different business than anybody else

that's why my packages are not cookie cutter

they're not like you do this and this and this cause it's not ah

it's so different so yeah

you're not meant to struggle

you're just misaligned I love that I feel like the word is flow

like I feel like that's just a really good

I I feel like I'm in complete flow in my business

and my previous business when I didn't have human design and

you know and looking back

I helped hundreds of women start their businesses

in the exact same way I did

and no wonder so many weren't successful

and so

I just really encourage people to look at who you're working with

and if it's cookie cutter

it doesn't feel good already

then it's not meant for you

yeah that's so important

I think so many people look at people who are successful online

who are jumping up and down telling people how successful they are

and so they try and mimic like what they're doing

but what they don't understand is they're not in the same

probably not aligned with their human design

but they're not necessarily in the same place in their business

that some of these people are

you know right

well and

you know again

like I said a lot of people aren't even meant to be on social media

I social media does not bring me joy

and so I'm very limited on it

but when we do take our blinders off and look at everybody else

I say we slowly die we slowly lose who we are in the process

because we're not even seeing the full picture of those people

and what's really going on behind the scenes

and so the more you can stick to your blinders

and your human design and your authority

like that's when things will happen

that's fantastic so if people wanna get a hold of you

cause they're saying Steph

you're speaking my language

I am all on board and I need to know more

what's the best way for them to reach out to you

Steph carlstead.com is my website and you can post a question on there

you can reach out to me on there

whatever you would like I have a bunch of freebies

my podcast and blog are on there

so all fascinating to me it is fascinating

thank you so much for joining us today

Stephan educating us a little bit on human design

and how that might enhance your marketing

and make you feel good and in flow about your business

I love that you're welcome

thanks for having me

thanks for listening to the 6 figure Business Mastery podcast

if you enjoyed listening to this episode

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