I'm Paul Comfort, and this is Transit Unplugged.
Paul Comfort:And on today's episode, we do another special podcast sharing
Paul Comfort:with one of our friends in the network of transit related podcast.
Paul Comfort:This one is with Brandon Bart Neck's podcast, the Future of Mobility.
Paul Comfort:And his guest is Larry Burns, formerly worked with General Motors, and a
Paul Comfort:leader in the autonomous vehicle space.
Paul Comfort:I think you'll be very interested in what he has to say about the true
Paul Comfort:objective for transportation, and why accessibility trumps speed, and
Paul Comfort:why he's so optimistic about the future, and how we can create a safer
Paul Comfort:transportation ecosystem, all on this special shared episode with our friend
Paul Comfort:Brandon Bartnack's Future of Mobility.
Paul Comfort:Thanks for being with us today on this episode of Transit Unplugged.
Paul Comfort:And stay tuned for the interview.
Brandon Bartneck:Today's guest is Larry Burns, joining for a round two discussion.
Brandon Bartneck:Who's Larry?
Brandon Bartneck:He was General Motors Corporate Vice President of Research and Development
Brandon Bartneck:and Planning from 1998 through 2009.
Brandon Bartneck:After that, he went to University of Michigan, Professor of Engineering
Brandon Bartneck:Practice and was the Director of the Program for Sustainable Mobility at
Brandon Bartneck:Columbia University, as well as consultant to the Google Self Driving Cars and
Brandon Bartneck:Waymo and several other major companies.
Brandon Bartneck:Larry is a true legend and innovator and leader in this space of future mobility.
Brandon Bartneck:Wrote the book Autonomy, the quest to build the driverless car and
Brandon Bartneck:how we will reshape our world.
Brandon Bartneck:One of my favorite books, certainly my favorite book in
Brandon Bartneck:this space of future mobility.
Brandon Bartneck:And has done foundational work in electrification and
Brandon Bartneck:autonomy and rethinking what the mobility landscape looks like.
Brandon Bartneck:So, I mentioned at the beginning, round 2 discussion with Larry, he
Brandon Bartneck:joined episode 93, which was one of my favorite episodes of the podcast so far.
Brandon Bartneck:If you haven't listened to it, I strongly recommend you go back there and listen to
Brandon Bartneck:that first and then join this discussion.
Brandon Bartneck:Although this discussion can also be standalone, there isn't
Brandon Bartneck:necessarily too much to build on.
Brandon Bartneck:Bye.
Brandon Bartneck:In that discussion, episode 93, we talked about Larry's background at GM,
Brandon Bartneck:how he thinks about mobility, his work in automation, and Electrification and
Brandon Bartneck:rethinking what he calls automobility and really the way in which we're
Brandon Bartneck:moving goods and people through this ecosystem and the work that's being done.
Brandon Bartneck:Great kind of foundational discussion here.
Brandon Bartneck:We pick up for this discussion with really the top level question, the fundamental
Brandon Bartneck:question of what is the objective?
Brandon Bartneck:Why?
Brandon Bartneck:Why do we care about mobility?
Brandon Bartneck:Why do we care about transportation?
Brandon Bartneck:What are we trying to solve?
Brandon Bartneck:What are we trying to provide as a service to individuals in society?
Brandon Bartneck:And I think that's a fundamental question, and it seems really simple.
Brandon Bartneck:But also the assumptions, many of the underlying assumptions that shaped
Brandon Bartneck:the transportation ecosystem, that shaped mobility, they've changed
Brandon Bartneck:over the last years and decades.
Brandon Bartneck:And so it's critical that we take a step back, re ask yourself, what
Brandon Bartneck:are we actually trying to do here?
Brandon Bartneck:And from there, we can then put the right solutions in place.
Brandon Bartneck:I think an awesome, wide ranging discussion here.
Brandon Bartneck:We talk about accessibility, we talk about the importance of
Brandon Bartneck:getting mass out of the system.
Brandon Bartneck:We talk about the importance of getting the crash out of the system, about
Brandon Bartneck:getting speed out of the system, how to do some of all of these things.
Brandon Bartneck:As always, wonderful discussion here with, with Larry.
Brandon Bartneck:I hope you enjoy it.
Brandon Bartneck:Please enjoy this conversation with Larry Burns.
Brandon Bartneck:Today I'm joined once again by
Larry Burns:Larry Burns
Brandon Bartneck:for round two discussion here.
Brandon Bartneck:Larry, thanks for coming back on the podcast.
Brandon Bartneck:It's my pleasure,
Larry Burns:Brandon.
Larry Burns:Thanks for having me.
Brandon Bartneck:Yeah, I'm really excited here.
Brandon Bartneck:So the, uh, episode 93, we, we, we spoke and, um, one of my favorite episodes I've
Brandon Bartneck:done on the podcast so far was, uh, yeah, listening back and preparing for this.
Brandon Bartneck:And I, I think great to get your unique insights and expertise from, you know,
Brandon Bartneck:your time at GM and also sense and I don't know, the, the combination
Brandon Bartneck:of optimism and also realism and understanding of the technology and
Brandon Bartneck:where how everything comes together is.
Brandon Bartneck:Really remarkable and I'm looking forward to getting your thoughts
Brandon Bartneck:on a few different, uh, a few different topics here today.
Brandon Bartneck:So, the first kind of, where I want to start is maybe the
Brandon Bartneck:most fundamental question.
Brandon Bartneck:So we're talking future mobility.
Brandon Bartneck:I think where I want to start is what's the point of mobility?
Brandon Bartneck:What's the point of transportation?
Brandon Bartneck:So what, what are we actually, why do we have a transportation ecosystem?
Brandon Bartneck:And why is it so important that we provide mobility and movement of goods and
Larry Burns:people?
Larry Burns:Yes, yes.
Larry Burns:I, I think that hierarchy is really important.
Larry Burns:Transportation lets you move from one place to another.
Larry Burns:It lets you access activities like jobs and school and retail stores,
Larry Burns:entertainment that's taking place at a location other than where you are.
Larry Burns:You jump on a vehicle, you walk, you ride a bike, and you transport yourself.
Larry Burns:Transportation is also important because goods come to you.
Larry Burns:And the transportation of goods in an economy are very, very
Larry Burns:important to support that entire system from raw materials to
Larry Burns:finished products to consumption.
Larry Burns:So, it really, really is integral to, um, how we live and how our economies prosper.
Larry Burns:But transportation in and of itself isn't the only way we can access activities.
Larry Burns:Um, very importantly, what we've seen since the late 70s and early
Larry Burns:80s is an explosion of communication and information technology that's
Larry Burns:reshaped how we access activity.
Larry Burns:So just think about e commerce.
Larry Burns:Um, uh, today I can buy something almost anywhere in the world
Larry Burns:by shopping 24 7 off my laptop.
Larry Burns:And have it at my door many times within a day and that's pretty remarkable versus
Larry Burns:having to get in my car and go to a store.
Larry Burns:Um, I can remember, I'm old enough to remember when the first
Larry Burns:automatic teller machines came out.
Larry Burns:Before the ATM, I would get my physical paycheck and get in my car
Larry Burns:and have to get to the bank on Friday at lunchtime because that's the
Larry Burns:only time I could get to the bank.
Larry Burns:Cash my check to get some physical money to spend the next week.
Larry Burns:And, and now my kids don't even get cash.
Larry Burns:And they don't go to a bank.
Larry Burns:And they don't need to make that trip and schedule their lives around that trip.
Larry Burns:So, what I'm getting at here, Brandon, is something bigger than transportation.
Larry Burns:I like to call that accessibility.
Larry Burns:Your ability to access the things you do to live your life.
Larry Burns:And those are things like your job, and things like your family, and
Larry Burns:things like, uh, going out to eat, and, uh, going to the movie, going
Larry Burns:to church, those kinds of things.
Larry Burns:And what we're seeing is the explosion in information technology
Larry Burns:and communications technology is allowing us to have enormous growth
Larry Burns:and access without having to travel.
Larry Burns:And not having to make a trip saves you a lot more time
Larry Burns:than making that trip faster.
Larry Burns:So I think it's extremely important for anybody in the transportation business,
Larry Burns:especially personal transportation business, especially the automobile
Larry Burns:business, to really understand where accessibility is headed, and how
Larry Burns:this next wave of information and communication technology, you know,
Larry Burns:we've got the 5G, the quantum computing, the mixed reality, holograms, all of
Larry Burns:that stuff, how could that reshape?
Larry Burns:The way we live our lives and how could that reshape the economy and
Larry Burns:what's the role of mobility devices?
Larry Burns:I'm using those terms specifically.
Larry Burns:I'm not saying a car, but mobility devices in, in that life that we lead.
Larry Burns:So I, I think accessibility is a very, very important, um, uh,
Larry Burns:future under, thing that has to be understood in the future.
Larry Burns:And
Brandon Bartneck:it, it feels like it's, it's critical to be
Brandon Bartneck:able to question assumptions while, while doing this review.
Brandon Bartneck:So, right, so like my, my job, say on the business development front, 40
Brandon Bartneck:years ago or 30 years ago or whatever, would look very different, right?
Brandon Bartneck:If, if you think about a, submitting a proposal at some point, it was, you know,
Brandon Bartneck:type it up, print it, and then get in a car and go drive it and drop it off.
Brandon Bartneck:Or even if it's going to a, a fax machine or something, but looking at
Brandon Bartneck:that, at that access or that process of.
Brandon Bartneck:I'm getting something physical and going and dropping it off
Brandon Bartneck:and delivering it in person.
Brandon Bartneck:Like, I haven't ever thought about getting in a car to go deliver a proposal, right?
Brandon Bartneck:So like, that's a trip that's not even part of my consciousness or part of,
Brandon Bartneck:part of consideration at this point.
Larry Burns:Yeah, let me give you another example.
Larry Burns:My daughter has a meal planning business.
Larry Burns:That's what she does, a digital meal planning business.
Larry Burns:So we cook her recipes frequently and one day we were going to make.
Larry Burns:Uh, a dish that required tandoori seasoning, which is not something we
Larry Burns:would normally have in our pantry.
Larry Burns:And we were gonna make it the next day, and so I, I thought, well,
Larry Burns:I'll go to the store, which is three miles away, and buy my tandoori
Larry Burns:seasoning, assuming they would have it.
Larry Burns:And by the time I would have driven to the store, parked my car, walked
Larry Burns:around in the store, bought the season and came back, it probably would have
Larry Burns:been about 30 minutes of my time.
Larry Burns:And, um, plus the gasoline cost and the depreciation cost of my
Larry Burns:car insurance, my other option was to order it on Amazon Prime.
Larry Burns:And Amazon Prime had it on my porch.
Larry Burns:Now this is only a 3 ounce bottle, Brandon, had it on my porch in 16 hours.
Larry Burns:And it was 5.
Larry Burns:60.
Larry Burns:And if I would have factored in the travel cost, not even my time cost,
Larry Burns:but the travel cost to go to the store, plus buy it at the store,
Larry Burns:I would have been looking at 10.
Larry Burns:So it was an amazingly good deal for me to get the tandoori seasoning
Larry Burns:delivered to my house because I didn't have to make the trip and it
Larry Burns:was a good, very, very good value.
Larry Burns:And as someone might ask, but Larry, asking a 200 pound delivery person
Larry Burns:to bring a three ounce bottle of seasoning and put it on your porch.
Larry Burns:A delivery van isn't that bad for sustainability?
Larry Burns:Well, not necessarily because so many of my neighbors are buying
Larry Burns:things from Amazon as well.
Larry Burns:Rarely does an Amazon truck come to my house without stopping at
Larry Burns:a couple of neighbor's houses.
Larry Burns:So it's this marginal cost of going from the neighbor's house to my house, versus
Larry Burns:the cost of me driving to the store.
Larry Burns:I find all of that very, very interesting, Brandon.
Larry Burns:And so this blending together of how we consume and how we plan our activities.
Larry Burns:What's so important about me not having to go to the store is I didn't have
Larry Burns:to constrain myself around the store hours and spend my time doing that.
Larry Burns:So this life flexibility, part of the reason we're seeing so much debate around
Larry Burns:remote work, it's the flexibility that it gives people on their schedules.
Larry Burns:Um, and it's enormous flexibility, especially, you're not just
Larry Burns:saving your commute time.
Larry Burns:But you don't have to be at a certain spot at a certain time necessarily anymore.
Larry Burns:And that gives you great freedom compared to what we've had in the past.
Larry Burns:By the way, that's what a car is all about.
Larry Burns:Why would somebody pay 40, 000 for a new car and leave it
Larry Burns:parked 95 percent of the time?
Larry Burns:It's because they want instantaneous access.
Larry Burns:They want to get in their car and go where they want to go, when they want
Larry Burns:to go, with whom they travel with.
Larry Burns:Whenever they want to, they don't want to re solve that transportation
Larry Burns:problem, so they're buying accessibility when they buy a car.
Larry Burns:Not, not specific trips.
Larry Burns:Freedom to go where you want to.
Larry Burns:That's what I think has to be understood to understand the future
Larry Burns:of mobility and understand the future of transportation, and then therefore
Larry Burns:the innovation and the business opportunities associated with all of that.
Larry Burns:One mistake someone could make in business development is to say the
Larry Burns:future is going to be like the past.
Larry Burns:And I'm going to extrapolate from the last 10 years forward to the next 10 years and
Larry Burns:put my business plan together around that.
Larry Burns:I think right now that's a very, very risky thing for any company to be doing,
Larry Burns:is that extrapolated volume calculation.
Larry Burns:And so you think
Brandon Bartneck:that this, this understanding is fundamental to a lot
Brandon Bartneck:of different aspects of the future of mobility, understanding that,
Brandon Bartneck:no, what we're actually providing is not It's not a trip, it's not, what
Brandon Bartneck:we're providing is accessibility.
Larry Burns:Yes.
Larry Burns:It's fundamental, Brandon.
Larry Burns:And a synonym for accessibility is freedom.
Larry Burns:We're providing freedom.
Larry Burns:We're providing opportunities for everybody to realize their full potential.
Larry Burns:Just this weekend I read a paper about The state of health of the Americans,
Larry Burns:and actually Americans are not as healthy as people in many other countries.
Larry Burns:And it has a lot to do with a group of Americans who do not have
Larry Burns:good access to health care, or good access to education to learn
Larry Burns:about how to live a healthier life.
Larry Burns:So we, we need to let everybody realize their full potential, and
Larry Burns:to let everyone realize their full potential, they have to have access.
Larry Burns:To things like knowledge and information and, uh, and
Larry Burns:opportunities, and that's what this is all about, and transportation,
Larry Burns:I think, has to fit within that.
Larry Burns:Let me give you another example.
Larry Burns:I was hired by Transport Canada to do some work in this area.
Larry Burns:And so Transport Canada could be looking at, or Canada as a country, could be
Larry Burns:looking at adding a lane to, um, uh, interstate highway through Toronto.
Larry Burns:Or they could be looking at providing, um, internet access.
Larry Burns:Um, in a remote area of Alberta.
Larry Burns:And you might say, those are two different things.
Larry Burns:No, they're not.
Larry Burns:Both of them are accessibility strategies.
Larry Burns:You've got the group of people in rural Alberta who can gain access to
Larry Burns:everything the internet brings by having better internet service, or you can save
Larry Burns:commuters and other travelers through Toronto a few minutes, um, on their trip.
Larry Burns:A lot of people save a few minutes.
Larry Burns:Both of those are accessibility, it's, we're journeying, our life is
Larry Burns:a journey through space and time.
Larry Burns:Um, and, uh, every one of us has this life trajectory going from place to place,
Larry Burns:spending time to get to different places.
Larry Burns:And, uh, therefore, if you're gonna study movement, you've gotta study it
Larry Burns:in terms of geography and time use.
Larry Burns:And that's why communication, information, and transportation fit together so nicely.
Larry Burns:So I would argue, we shouldn't have a Department of Transportation, we shouldn't
Larry Burns:have a communications agency, we should have a Department of Accessibility.
Larry Burns:And make the right infrastructure trade offs between better
Larry Burns:communication infrastructure or better information infrastructure.
Larry Burns:or better transportation infrastructure with the overriding goal of
Larry Burns:people having better access to the things that they want to do.
Larry Burns:Again, that's the freedom.
Larry Burns:So yeah, I think it's really important to understand the future that way, Brandon.
Brandon Bartneck:And I think a related topic or question to one of the core
Brandon Bartneck:themes you hear of people who talk about safe, sustainable, transportation,
Brandon Bartneck:whatever verbiage they use, is that the optimal solution is a bunch of really
Brandon Bartneck:big, tightly packed cities where people are Walking and biking to what they need
Brandon Bartneck:and then that somehow, that solves most of these problems because you're not
Brandon Bartneck:getting, you don't need as many vehicles on the road and you're not emitting as
Brandon Bartneck:much and all of these types of things.
Brandon Bartneck:How do you think about that solution and also the impact of kind of understanding
Brandon Bartneck:what we're actually trying to solve for accessibility, flexibility here and
Brandon Bartneck:how that shapes what success actually looks like within this landscape?
Brandon Bartneck:Yeah,
Larry Burns:yeah.
Larry Burns:Yeah.
Larry Burns:First of all, I start with some simple data.
Larry Burns:When you ask Americans where they live, um.
Larry Burns:53 percent of Americans say they live in suburbs.
Larry Burns:24 percent say they live in rural areas.
Larry Burns:And the rest, which is like 23%, 24 percent say they live in cities.
Larry Burns:So while the study of transportation, um, seems to always come back to, uh,
Larry Burns:the study of congestion, which seems to come back to congestion in cities, which
Larry Burns:seems to come back to uh, light rail or subways or buses as alternatives to cars
Larry Burns:or the walkable city, um, at least in America, three quarters of Americans have
Larry Burns:voted with their choices to live somewhere other than a, a dense population center.
Larry Burns:So back to this theme of freedom, I don't think it's up to me or
Larry Burns:any politician to tell me where I should live or how I should live.
Larry Burns:I think I should be able to make my choices.
Larry Burns:I certainly don't want to harm other people with my choices.
Larry Burns:We've got to manage these externalities of our choices.
Larry Burns:So, your question is so important because why have cities existed historically?
Larry Burns:Well, that's where the knowledge was, that's where the innovation
Larry Burns:was, that's where the markets existed, but that's where the jobs
Larry Burns:existed, and the goods existed.
Larry Burns:But now, in today's world, I don't have to live downtown.
Larry Burns:To do certain kinds of jobs, I can live in, remotely and do that work.
Larry Burns:I don't have to live next to my doctor to get telehealth.
Larry Burns:I don't have to live next to stores to have, um, goods delivered to me.
Larry Burns:And I can get enormous amounts of information from around the world.
Larry Burns:So I would contend the fundamental historical drivers of dense
Larry Burns:urban areas are, are changing and changing dramatically.
Larry Burns:And we saw that play out when the pandemic hit.
Larry Burns:The speed at which people who lived in New York City and San Francisco and
Larry Burns:the tech industry left the downtown area and moved to smaller towns in
Larry Burns:Colorado, Florida, and elsewhere and haven't come back is remarkable.
Larry Burns:And that is having a major impact on the economies of those cities.
Larry Burns:So I would say you have to understand that through accessibility and the
Larry Burns:pandemic put a lot of these initiatives on steroids and gave us a window into how
Larry Burns:we, how we might be living differently.
Larry Burns:Now my daughters are 35 and 32 and they've, they've been around long
Larry Burns:enough to see the Great Recession.
Larry Burns:I worked for General Motors when that hit.
Larry Burns:We went bankrupt.
Larry Burns:Um, I left.
Larry Burns:I was an officer at GM.
Larry Burns:So that's a big family crisis for us.
Larry Burns:Dad's lost his job.
Larry Burns:And then they've seen the pandemic, and they've seen companies cut
Larry Burns:back when the pandemic hit.
Larry Burns:You know what their conclusion is, Brandon?
Larry Burns:They want to work for themselves.
Larry Burns:They're tired of having their destiny controlled by things they can't control.
Larry Burns:So they've both adjusted their career path to try to get into a world,
Larry Burns:a gig worker kind of a world where they can control their own destiny.
Larry Burns:So I think a lot of important stuff is playing out right now in the world and all
Larry Burns:of that comes back to the auto industry and the kinds of cars and vehicles
Larry Burns:that we might need to move around in.
Larry Burns:And I think we really need to be examining this because what's happening, and we
Larry Burns:talked about this in the earlier podcast.
Larry Burns:Um, I do believe we're going to get to autonomous driving.
Larry Burns:It's not a question of whether, it's a question of when.
Larry Burns:And yes, it's taking longer than a lot of us had hoped or a lot of us had
Larry Burns:hyped, but when you look at the enabling technologies that are out there to solve
Larry Burns:the remaining challenges, you look at the continued progress of Waymo, Cruise,
Larry Burns:Aurora with the trucks, and you look at what's going on in China, we will find the
Larry Burns:value sweet spots with those technologies.
Larry Burns:I think that's absolutely going to be central to getting the mass out of the
Larry Burns:vehicles that we're moving around in.
Larry Burns:I am really, really concerned in the United States about how
Larry Burns:heavy vehicles have become and how much horsepower they have.
Larry Burns:Just a couple facts quickly.
Larry Burns:Since 1982 to 2022, 40 year period, if you look at the new cars built
Larry Burns:and sold in 82, and compare that to the new cars built and sold in 2022.
Larry Burns:They're 40 percent heavier in 2022, and the horsepower is 175 percent
Larry Burns:higher, and speeds are about 55 percent higher, the rate of acceleration.
Larry Burns:Um, and, and, um, and you say to yourself, let's see, mass is
Larry Burns:related to kinetic energy, which is related to severity of crash.
Larry Burns:If you hit someone and if you hit a pedestrian in a vehicle 40 pounds
Larry Burns:heavier, Going faster than I had historically, the chances of the
Larry Burns:pedestrian surviving go down dramatically.
Larry Burns:Or a bicyclist, or a scooter rider.
Larry Burns:And so, now you look at what we're doing with electric vehicles in the
Larry Burns:United States, Cadillac just started talking about the Escalade IQ.
Larry Burns:Brandon, it's a foot longer than the Escalade, it's four inches wider than the
Larry Burns:Escalade, and a typical gasoline based Escalade weighs about 6, 000 pounds,
Larry Burns:and this vehicle weighs 8, 500 pounds.
Larry Burns:It has a 200 kWh battery, which weighs between 000 pounds, they haven't made
Larry Burns:that public, but either number, that's the weight of the Detroit Lions offense.
Larry Burns:Imagine going to the store to buy some milk and an Escalade IQ, and
Larry Burns:knowing that you're taking the entire starting offense of the Detroit
Larry Burns:Lions with you and your vehicle.
Larry Burns:And then you say, okay, we're going to put a 7, 500 incentive
Larry Burns:on that vehicle to get somebody to buy it because it's sustainable.
Larry Burns:Yes, it's electric.
Larry Burns:I get that.
Larry Burns:But we really, really need to think hard about it.
Larry Burns:So why is this dovetail back to accessibility?
Larry Burns:Well, I think not only are we going to change the kinds of trips
Larry Burns:we make in the future, I think we've got to make those trips.
Larry Burns:and vehicles that are much better tailored with our physical mass.
Larry Burns:So when I go from my home to my country club, and I've got a Chevy Traverse,
Larry Burns:that's a 4, 200 pound vehicle, why am I not taking a 1, 500 pound vehicle?
Larry Burns:Or maybe a 800 pound motorcycle?
Larry Burns:Safety!
Larry Burns:We gotta get the crash out of the system, get the mass out of the system,
Larry Burns:and get the vehicles much more aligned.
Larry Burns:With our body mass, recognizing speed isn't the be all, the
Larry Burns:end all, it's flexibility.
Larry Burns:Flexibility gives you much more accessibility increase than
Larry Burns:a marginal increase in speed.
Larry Burns:So this is all this stuff spinning around in my head right now, but
Larry Burns:that's why accessibility, electric vehicles, autonomous vehicles,
Larry Burns:mass, speed, horsepower, all those things are interrelated.
Larry Burns:And I think for your age, Brandon, and your kids, um,
Larry Burns:this is a really pivotal moment.
Larry Burns:Um, to, to get this right.
Larry Burns:We've got to get this right.
Larry Burns:And
Brandon Bartneck:how, yeah, and how do we do that, right?
Brandon Bartneck:So like the, what you mentioned on the surface, right, of, or you look at the
Brandon Bartneck:Hummer, there's other, I don't want to just pick on GM, because it's not
Brandon Bartneck:just GM, because there's, there's other heavy vehicles on the road that are
Brandon Bartneck:faster than they need to be, and Oh, the
Larry Burns:Lightning, yeah, the Ford F 150 Lightning's a heavy
Larry Burns:vehicle, yeah, yeah, you name it, you can find them all, yeah.
Brandon Bartneck:So, but, but, so the thing though is, you can see
Brandon Bartneck:how they come into existence, right?
Brandon Bartneck:So, There's people who are asking for this, and if you look at the users,
Brandon Bartneck:they also want to be safe on the road, they want to be able to tow certain,
Brandon Bartneck:they want to, on the odd chance that they take the whole family for us up
Brandon Bartneck:north here, right, or wherever on a road trip, they have the space for that, they
Brandon Bartneck:can afford whatever price tags put on it, they don't really care about the
Brandon Bartneck:weight because they don't feel it, they like, they like having So, um, yeah.
Brandon Bartneck:A heavy, like a fast vehicle.
Brandon Bartneck:So like you can see how people are making purchase decisions.
Brandon Bartneck:You can see how that demand is driving R& D and development
Brandon Bartneck:decisions from the automakers.
Brandon Bartneck:It feels like this is not a system that's going to reach an optimal
Brandon Bartneck:conclusion without some type of external involvement here.
Brandon Bartneck:Like, what's,
Larry Burns:what's the fix?
Larry Burns:I think, um, number one, when we buy a car, we tend to buy
Larry Burns:a car for the occasional use.
Larry Burns:So the trip up north with the family and the dogs is a trip that maybe my wife
Larry Burns:and I might make eight times a year.
Larry Burns:But every day we're using our vehicles to move around locally and we're using a
Larry Burns:vehicle designed and engineered for that occasional trip to make the everyday trip.
Larry Burns:Somehow we've got to flip that around.
Larry Burns:Somehow my everyday trips really need to be tailored.
Larry Burns:to the fact that most of my everyday trips are made by myself,
Larry Burns:occasionally with one other person.
Larry Burns:In fact, 80 percent of the trips in the U.
Larry Burns:S.
Larry Burns:are one or two people.
Larry Burns:But our cars are designed for four and six people.
Larry Burns:And the trips I make typically every day, I'm not going over 45 miles an hour.
Larry Burns:At least the speed limit on those roads don't exceed 45.
Larry Burns:But yet, um, most of the vehicles we have can go 100, 120.
Larry Burns:So if we can somehow flip this around and incentivize me to make
Larry Burns:my everyday trips in a vehicle much more aligned with what's sustainable.
Larry Burns:And it has to be safe, Brandon.
Larry Burns:That's the number one requirement.
Larry Burns:The number two requirement is it has to be spontaneous and responsive.
Larry Burns:It has to be convenient.
Larry Burns:And, um, then it has to give me a compelling experience.
Larry Burns:So when I talk small vehicles, I'm not talking, you know, a cheap car.
Larry Burns:Boring vehicle.
Larry Burns:I think I could be in an exquisite, luxurious experience sitting by
Larry Burns:myself in a mobility machine going from my home to my country club,
Larry Burns:arriving as the best dressed rider in a vehicle that makes a statement,
Larry Burns:but it happens to be 1, 500 pounds rather than four, five, 6, 000 pounds.
Larry Burns:So somehow I think, I think it's a couple of things.
Larry Burns:Number one, we have to get a A feedback system where lower mass begets lower mass.
Larry Burns:The smaller the vehicles, the safer the system, the safer the
Larry Burns:system, the more willing people are to ride in smaller vehicles.
Larry Burns:Secondly, I think we have to have the ability to get you that occasional
Larry Burns:use vehicle when you need it.
Larry Burns:Not riding in it all the time, but it gets to you conveniently.
Larry Burns:Think car rental.
Larry Burns:But think, the car shows up at your door when you're ready to
Larry Burns:make your trip up north and it shows up at your door autonomously.
Larry Burns:So you're not getting the labor costs of having to get that car to you.
Larry Burns:So somehow if we can flip this around, and I'm, I'm, I don't mean to be pie
Larry Burns:in the sky here, this is not easy.
Larry Burns:And I'm somewhat idealistic, I recognize this.
Larry Burns:But if you're looking for solutions, we've got to flip this around.
Larry Burns:Rather than me buying a vehicle that can do everything.
Larry Burns:And then compromising the one person, low speed, short trip by taking that
Larry Burns:vehicle that does everything, flip it around, have me own or lease the
Larry Burns:vehicle that does optimally most of the trips I make, and then find a way to
Larry Burns:get an occasional use vehicle to me.
Larry Burns:And I think those businesses can work.
Larry Burns:Rental car companies work.
Larry Burns:Heck, if you go To Denver in the winter because you want to take a
Larry Burns:ski trip, they'll be, oh, there's a lot of four wheel drive cars that
Larry Burns:you rent in Denver because that's when you need a four wheel drive car.
Larry Burns:Somehow the rental car companies make that business work.
Larry Burns:So I just think there's business models and there's ways to rethink this.
Larry Burns:Autonomous vehicles are very, very important, not just for me riding
Larry Burns:around without having to drive, but very important if we're going to have
Larry Burns:shared fleets like that, getting the empty vehicle to me so I can ride in it.
Larry Burns:And not having to have a labor cost to do that is an exciting opportunity.
Larry Burns:I think there's a solution.
Larry Burns:Um, again, I don't want to sound naive that it's going to happen immediately,
Larry Burns:but your generation better get on with thinking about this because I don't
Larry Burns:think you want to wake up 40 years from now like I have woken up 1982 to 2022.
Larry Burns:All of this effort by regulators, everybody, in that
Larry Burns:entire period from 1982 on.
Larry Burns:Keep in mind, Brandon, the first safety regulations, the first fuel
Larry Burns:economy regulations, the first emission regulations were in the 1970s.
Larry Burns:So, the United States leaders acknowledged we had issues.
Larry Burns:And the measure of progress on the automotive fleet in the United States
Larry Burns:is that in that time period since we acknowledged we had an issue,
Larry Burns:cars have gotten 40 percent heavier and 175 percent more powerful.
Larry Burns:How can that be part of the answer, given the role that mass plays with respect
Larry Burns:to energy consumption, with respect to safety, and with respect to material
Larry Burns:consumption when you build the car?
Larry Burns:So that 200 kWh battery in that Escalade IQ has lithium in it.
Larry Burns:And everybody's concerned about lithium mines.
Larry Burns:So we're gonna mine lithium, put it in a 200 kWh battery.
Larry Burns:That's going to sit idle 95 percent of the time and we're worried about
Larry Burns:geopolitical and environmental aspects of lithium mines.
Larry Burns:We've got to really step back, Grant, and I think rethink the
Larry Burns:future through an accessibility lens.
Larry Burns:Communication, information, and transportation.
Larry Burns:How do I get access without having to move because that's much more
Larry Burns:energy efficient than Moving faster.
Larry Burns:And then when I do have to move, how do I do that access tailored to
Larry Burns:the real requirements of my trip?
Larry Burns:A one person trip, shouldn't that be in a one or two person vehicle rather
Larry Burns:than a four or six person vehicle?
Larry Burns:Um, all of that kind of thought process.
Larry Burns:So I think, I think it can be thought through, Brandon.
Larry Burns:But I'm telling you, if we just keep doing business as usual here, and we
Larry Burns:extrapolate the past forward, Your generation is going to look back
Larry Burns:and be as sad about the results as I do when I look back on my cohort
Larry Burns:group and where we've led the world.
Brandon Bartneck:Yeah, and how, I don't know, so we talked to, we've touched
Brandon Bartneck:on it here, we've talked a bit on the last discussion about, you know, the
Brandon Bartneck:importance of autonomy and you mentioned get the crash out of the system allows
Brandon Bartneck:you to get the mass out of the system.
Brandon Bartneck:You have this positive loop that will allow us to over time.
Brandon Bartneck:If we, when, when we do have more autonomous vehicles on the road in safer
Brandon Bartneck:conditions, that, that will bode very well, um, but in the, in the meantime, or
Brandon Bartneck:as we continue to develop that technology and prove it out, um, I guess back to,
Brandon Bartneck:back to this question of like, what do we, who are the main people who can actually
Brandon Bartneck:make an impact on here and, and how?
Brandon Bartneck:And I mentioned, I mean, the personal user, right?
Brandon Bartneck:Like, I don't know, is it worth, do I take the, uh, And MARTA is maybe a
Brandon Bartneck:strong word, but is it worth it that I go and buy a light vehicle just because
Brandon Bartneck:that's, that's the right thing to do?
Brandon Bartneck:And maybe it's slightly riskier for me driving my, my son around?
Brandon Bartneck:Is it right for, I mean, the OEMs will say, hey, we had that, we
Brandon Bartneck:had those light luxury vehicles.
Brandon Bartneck:They weren't, they either weren't selling or they just weren't making as much
Brandon Bartneck:on a per margin, per vehicle margin basis from a profitability perspective.
Brandon Bartneck:So they lean into these big vehicles and like there's other actors who.
Brandon Bartneck:I don't know, people have good excuses for why we are where we are.
Brandon Bartneck:Like, who is, yeah, who owns the burden and should take the first
Brandon Bartneck:step here of actually let's, let's get us towards a safer,
Larry Burns:better system?
Larry Burns:That's a marvelous question.
Larry Burns:I happen to believe safety's gotta be the overriding priority.
Larry Burns:And so would I want you to just buy a light vehicle and perhaps put you and your
Larry Burns:family at risk because you're trying to do the right thing from an energy standpoint?
Larry Burns:I would be concerned about that, Brandon, but I'm also concerned
Larry Burns:about the safety of pedestrians.
Larry Burns:My goodness, there's a tragedy in Detroit just this last week where
Larry Burns:the CEO of Eastern Market and his wife, as pedestrians, were hit by
Larry Burns:a car in downtown Detroit and she died and he was severely injured.
Larry Burns:I don't know the specifics around that crash, but that's an unfair Um, situation,
Larry Burns:the pedestrian having to be put up against a vehicle moving at a speed and
Larry Burns:a mass like it is, so I just, I just feel like, um, we first could do, you know,
Larry Burns:digital twins of the system that we're envisioning and really begin to better
Larry Burns:understand This, uh, lower mass because lower mass dynamic and where it could end.
Larry Burns:I, I believe in the field of dreams.
Larry Burns:If I build it, they will come.
Larry Burns:So I think we've got to show it in some places and in some communities
Larry Burns:where people indeed can live with a much lighter mass mix of vehicles.
Larry Burns:They can indeed get the occasional used vehicle.
Larry Burns:But, but I, I do think regulating fuel economy has not gotten the job done.
Larry Burns:Um, I, I shared cars in general statistics versus 1982.
Larry Burns:If you look at pickup trucks specifically, pickup trucks, 1982
Larry Burns:new pickup trucks versus 2022 new pickup trucks, they're 50 percent
Larry Burns:heavier, 210 percent more powerful.
Larry Burns:Zero to 60 is 60 percent faster, and you know what?
Larry Burns:There's been no improvement in the fuel economy of those pickup trucks.
Larry Burns:For 40 years.
Larry Burns:So, scratch our head and say, that's not, that hasn't worked.
Larry Burns:So maybe we have to start thinking about regulating mass.
Larry Burns:Maybe we could do that in a proactive way, where I incentivize people who
Larry Burns:buy lower mass vehicles, or And a, um, uh, uh, uh, on the other side,
Larry Burns:if you get a, if you want to have a larger, heavier vehicle, you have
Larry Burns:to pay more for your license plate.
Larry Burns:And that, that's done in Europe, by the way.
Larry Burns:That's not a new idea.
Larry Burns:But just public policy in general says there's an externality with mass.
Larry Burns:That my decision to drive a much heavier vehicle has an impact on you.
Larry Burns:Because you're mixing in a fleet of vehicles with my heavier vehicle.
Larry Burns:How does that compare to secondhand smoking?
Larry Burns:When the world realized, or the United States world realized that if I
Larry Burns:smoked, I'm impacting my office mate, and therefore, I shouldn't be able
Larry Burns:to smoke in front of other people, that's a big deal, and the rate of
Larry Burns:smoking is down dramatically, so maybe there's some lessons learned here.
Larry Burns:It's not going to happen overnight.
Larry Burns:But the first step is, I think, acknowledging that what's been done in the
Larry Burns:last 40 years hasn't gotten the job done.
Larry Burns:The second step is realizing that if we keep making these vehicles
Larry Burns:bigger with EVs, we're not on a path to sustainability the way the
Larry Burns:environmentalists think we might be.
Larry Burns:And therefore, we've got to do something different, and maybe the
Larry Burns:two real leverageable variables in this system are mass and speed.
Larry Burns:And I can demonstrate, Brandon, in detail with graphics and other things
Larry Burns:how speed is way overplayed as an important thing in our daily lives.
Larry Burns:What I'm saying is, if I can improve your speed twice as fast in your daily
Larry Burns:life, that doesn't come close to the accessibility enhancement I give you just
Larry Burns:by giving you flexible working hours.
Larry Burns:Because flexible working hours lets you be at more places at more times,
Larry Burns:lets you manage your schedule better.
Larry Burns:So if your metric is accessibility, uh, speed matters, being able to go faster
Larry Burns:than I walk matter, but it certainly doesn't matter 70 miles per hour on I 96
Larry Burns:versus 85, or 90, and the flow of traffic.
Larry Burns:So I think enforcing speed limits is going to be important.
Larry Burns:I think we've got to get the masks on, we've got to enforce speed limits.
Larry Burns:And then I think we have to get incentives for less mass begets
Larry Burns:less mass and ultimately get to that by showing what's possible.
Larry Burns:So I don't give up on that.
Larry Burns:I'm hopeful that we can find a way to solve it.
Larry Burns:And the first step is to recognize we've got a problem here.
Larry Burns:But we've got an opportunity.
Larry Burns:We have a huge opportunity with accessibility.
Larry Burns:Because if we can get everybody these things and laptops and
Larry Burns:really good access to telehealth.
Larry Burns:And all of that stuff.
Larry Burns:I mean, you take something like diabetes, does a person have to physically go to
Larry Burns:the doctor to have their diabetes treated?
Larry Burns:Or can you do that with, with, uh, sensors through your, your, your phones
Larry Burns:and other things and get the medicine there through an e commerce type system?
Larry Burns:And, and really move the needle on health because of accessibility,
Larry Burns:which is information communication.
Larry Burns:Is this making sense, Brandon?
Brandon Bartneck:Yeah, it is, and I guess one quick side note on the speed
Brandon Bartneck:question, or the speed note, actually, one of the, when I did a deep dive a
Brandon Bartneck:few episodes ago with Waymo, Francesca Favaro on safety, I asked her what was
Brandon Bartneck:the biggest surprise for her as she got into the data, and she said, yeah, the
Brandon Bartneck:impact and the crazy speed involved in such a high percentage of the crashes
Brandon Bartneck:and incidents that they were viewing, it's, yeah, it's potentially astounding.
Brandon Bartneck:I mean, I can't, how big How much speeding actually contributes to
Brandon Bartneck:certainly the safety aspect and even the sustainability aspect, right?
Brandon Bartneck:Vehicles moving faster, like it's, it's nonlinear the amount of additional
Brandon Bartneck:energy that they utilize as well.
Larry Burns:If you look at the history of transportation planning and
Larry Burns:transportation engineering, a lot of the.
Larry Burns:Tools came to be when the interstate system was being planned in the U.
Larry Burns:S.
Larry Burns:in the 50s and 60s.
Larry Burns:And so you had to do a cost benefit analysis on adding capacity to a lane
Larry Burns:in the freeway, to the freeway system.
Larry Burns:And so they would say, well, by having more capacity, we can save travel time.
Larry Burns:So we would save five minutes for a lot of people.
Larry Burns:And so you take a lot of people times five minutes times wage
Larry Burns:rate, and that's a lot of benefit.
Larry Burns:The real question is, what are those people doing with that 5 minutes?
Larry Burns:Versus really having the flexibility of maybe, uh, getting to work anytime
Larry Burns:between 7 in the morning or 9 in the morning, leaving anytime between 4 and
Larry Burns:6, and realizing how that enables you to be a coach for your kids baseball
Larry Burns:team, and have access to all kinds of experiences in your life because
Larry Burns:you have more control over your time.
Larry Burns:And that's much more valuable than that marginal increase in speed.
Larry Burns:And I always wonder when, when people do blow by me on the expressway, I'm
Larry Burns:saying where are they going, and why do they have to get there, and why
Larry Burns:are they putting me at risk to be able to go 90 miles an hour on the freeway
Larry Burns:rather than 70, and what are they going to do with their extra 10 minutes
Larry Burns:when they get to their destination?
Larry Burns:So I, I just think we have to have a, we really need to step back and
Larry Burns:think about what's going on here and not say, Something as simple as
Larry Burns:we just have to get everybody in an electric vehicle and we're all set.
Larry Burns:That's not the answer to sustainability, Brandon, for your generation.
Larry Burns:Not that electric vehicles are bad, I really believe in them, but it's a much
Larry Burns:more complex, much bigger set of questions than we just gotta get everybody in
Larry Burns:an electric vehicle and we're all set.
Brandon Bartneck:Yeah, and I think this point of realizing the under arching
Brandon Bartneck:objective and what we're actually trying to do which is enrich lives
Brandon Bartneck:with Giving the ability for people to move from place to place and to have
Brandon Bartneck:goods moved from, from place to place is so important and something that I've
Brandon Bartneck:struggled with kind of anecdotally, right?
Brandon Bartneck:So like, I chose to live, I choose, continue to choose to
Brandon Bartneck:live in a suburb because I, this is for, for various reasons.
Brandon Bartneck:I have now a commute that's an hour one way on an expressway, which I, on the
Brandon Bartneck:surface, would, would never want to do.
Brandon Bartneck:But the fact that I'm making that drive on average twice a week and I do it.
Brandon Bartneck:When it makes sense, and timing's very flexible, and I'm remote on a day like
Brandon Bartneck:this, and I'm able to be there with my son at breakfast to help out with,
Brandon Bartneck:like, there's so much more factors that, like, if I take a step back and look at,
Brandon Bartneck:like, the super rational mind is, no, I should live right next to my work, and I
Brandon Bartneck:should optimize, and I should just make all my decisions around that, or, like,
Brandon Bartneck:I should live in a city center for all the reasons so that I can walk and bike
Brandon Bartneck:to places, but, like, that's not what I've valued in my life so far, and I
Brandon Bartneck:don't think it's because I'm Thank you.
Brandon Bartneck:Foolish, or that I, I mean, I'm probably foolish for other reasons, but I don't
Brandon Bartneck:think it's because of poor judgment.
Brandon Bartneck:It's just I'm optimizing for something different than
Brandon Bartneck:what has been the narrative.
Larry Burns:Absolutely.
Larry Burns:I say that's just let everybody realize their full potential.
Larry Burns:Let everybody have the freedom to live the way that they want.
Larry Burns:By the way, the person that decides they want to live in a downtown
Larry Burns:area Also should have the peace of mind that if they're walking
Larry Burns:downtown, they're going to be safe.
Larry Burns:They're not going to be compromised by an escalade limousine rushing down an
Larry Burns:avenue to try to beat a light because they think they've got a client in the
Larry Burns:back seat that thinks their time is really more precious than the safety
Larry Burns:of the pedestrians on those streets.
Larry Burns:And that doesn't mean you can't have escalades as limousines.
Larry Burns:Yes, you can.
Larry Burns:But my thesis would be, you have to pay for the externality of your mass
Larry Burns:and power if you want to have one because you are imposing a risk on other
Larry Burns:people, and I don't think that's fair.
Brandon Bartneck:Yeah, and I think this is a tough question, but it goes
Brandon Bartneck:along with, so, getting towards this, this future, safer, accessible, kind
Brandon Bartneck:of transportation ecosystem or mobility ecosystem or, Just even out beyond
Brandon Bartneck:that, like in enriching lives, we mentioned kind of the externalities and
Brandon Bartneck:the role potentially of public policy.
Brandon Bartneck:You also, one of the themes here has been, there are business opportunities
Brandon Bartneck:opening in the cracks too, right?
Brandon Bartneck:Of like, as we make this understanding that, as we realize that, no it's not.
Brandon Bartneck:It's not that people want to move from place to place in
Brandon Bartneck:an incrementally faster way.
Brandon Bartneck:It's that they want flexibility and they want accessibility.
Brandon Bartneck:That's how something like Amazon, right?
Brandon Bartneck:That whole business was built around solving this.
Brandon Bartneck:Do you have any thoughts on, either examples of, or thoughts of,
Brandon Bartneck:kind of, um, theoretically, like, where there are additional cracks,
Brandon Bartneck:where there are real business opportunities and opportunities to make
Larry Burns:an impact?
Larry Burns:Well, I'm going to kick myself on this one a bit, because my dissertation, I
Larry Burns:went to University of California, Berkeley for my PhD, and I wrote my dissertation.
Larry Burns:It was a book called the um, Transportation, Temporal and
Larry Burns:Spatial Components of Accessibility.
Larry Burns:It's a real mouthful, but I was into this stuff in the middle 70s, 1970s,
Larry Burns:and I, and I wrote the book, and the conclusion in the book was really
Larry Burns:that this, this time dimension and flexibility was more important than speed.
Larry Burns:That came through crystal clear.
Larry Burns:Also what came through crystal clear at that time was it was
Larry Burns:going to be really tough for bus systems to compete with cars.
Larry Burns:If the metric is accessibility, if you've got a car parked outside and you
Larry Burns:can spontaneously go where you want to, when you want to, and not be relying
Larry Burns:on routes and schedules, you just really, really have a better solution.
Larry Burns:So I have that on my mind, and then I begin to watch the, looking
Larry Burns:back, because I did not work on this subject after I graduated.
Larry Burns:I went to work at General Motors and learned the business of
Larry Burns:designing, engineering, and manufacturing cars, and I loved it.
Larry Burns:It was a great career.
Larry Burns:And it wasn't until 1998, when I became head of R& D at GM, that Rick
Larry Burns:Wagner, who was my boss at the time, said, Larry, if we were inventing
Larry Burns:the car today rather than 100 years ago, what would we do different?
Larry Burns:And he said, I need you to think about that for us.
Larry Burns:That liberated me to go back and begin to think about accessibility, Brandon.
Larry Burns:And what I realized is all the things that have come along in
Larry Burns:information and communication.
Larry Burns:So the laptop computer, the mobile phone.
Larry Burns:Um, streaming, um, virtual reality, augmented reality, um, and uh, e commerce.
Larry Burns:All of those things happened, and I said, well, what happened in the transportation
Larry Burns:industry to enhance accessibility?
Larry Burns:We were more obsessed with cup holders.
Larry Burns:And the last big accessibility innovation in the transportation system in the U.
Larry Burns:S.
Larry Burns:was the interstate system in the 50s.
Larry Burns:So what I'm saying here is focus on time flexibility as
Larry Burns:a business and an innovator.
Larry Burns:Anything you can do that helps people use their time more efficiently, and helps
Larry Burns:them have better experiences in life around that, I think you have winning
Larry Burns:business opportunities because Apple, Amazon, um, you know, uh, Microsoft,
Larry Burns:uh, these extremely valuable companies.
Larry Burns:They really innovated in accessibility and the communication and
Larry Burns:information technology world, but it really came back to time use.
Larry Burns:Even Google's foundation, Alphabet's foundation, was search.
Larry Burns:And when I wrote my dissertation, I had to go to a physical library
Larry Burns:to get a physical journal article and check it out and reference it.
Larry Burns:They came up with this search capability, which has turned into this enormous
Larry Burns:capability of access to information, with great business models behind it.
Larry Burns:So I think we're just getting started, to be honest.
Larry Burns:Even though the journey from 1980 to today on accessibility with the communication
Larry Burns:and information innovation has been phenomenal, and it's reshaped how we
Larry Burns:live, I think it's just getting started.
Larry Burns:And the technology that's going to now combine in the next 10
Larry Burns:years, Again, quantum computing is an example, and all of that.
Larry Burns:I think there's going to be a huge set of new business opportunities,
Larry Burns:but I don't think it's going to be rooted in physically moving me.
Larry Burns:I think we're going to be physically moving, uh, electrons and atoms,
Larry Burns:and, and, um, bits and digits and all of that stuff, information,
Larry Burns:and throw 3D printing into the mix.
Larry Burns:And you begin to think about the labor implications of that.
Larry Burns:I'm on the board of a real estate developer in Florida.
Larry Burns:We're doing a new town called Babcock Ranch.
Larry Burns:We just hosted an innovation workshop for home building.
Larry Burns:My gosh, Brandon, the progress that innovators are making with
Larry Burns:3D printed homes is phenomenal.
Larry Burns:And you think about the labor implications of 3D printing a wall.
Larry Burns:With the exterior surface finished with the 3D printer, the interior surface
Larry Burns:is finished with the 3D printer.
Larry Burns:There's not drywall.
Larry Burns:The conduits for the HVAC and the plumbing and the wiring are all
Larry Burns:integrated into those wall systems and they snap together like Lego blocks.
Larry Burns:So, again, it's productivity driven, it's time use driven, and that's
Larry Burns:where the business opportunities really are in all of this.
Larry Burns:And you know what's good about it?
Larry Burns:I think it's more sustainable.
Larry Burns:Much more sustainable.
Larry Burns:So, um, there's a winning combination out there that sustainability is good
Larry Burns:business if you use design innovation to deliver new, exciting experiences
Larry Burns:to people, but really, really gets the waste out of the system.
Larry Burns:Because a lot of that waste is over processing and extra material
Larry Burns:and extra energy and extra mass.
Larry Burns:So if I was your age, I would be focused on what I call design innovation.
Larry Burns:Focused on the entire experience of people living their lives.
Larry Burns:How do we make them better?
Larry Burns:And then, um, the technology innovation that lets you have even greater
Larry Burns:experiences in your design system.
Larry Burns:And then I would throw in some operational excellence because you
Larry Burns:gotta deliver the good experiences.
Larry Burns:Huge opportunities out there.
Brandon Bartneck:Yeah, cool.
Brandon Bartneck:And while you're talking there, I mean, so I just recorded it just, just before
Brandon Bartneck:this, I'll probably come out a couple of weeks after this, this episode.
Brandon Bartneck:But with, uh, Corey Clothier talking about AV or autonomous vehicle
Brandon Bartneck:applications and this, this question of like, where, so what you're mentioning
Brandon Bartneck:of autonomous vehicles and what we're talking about here is like private use
Brandon Bartneck:vehicles is that's the Holy grail that we're working towards, but even, even
Brandon Bartneck:in the mid midterm, there are autonomy.
Brandon Bartneck:Capabilities.
Brandon Bartneck:So we talked about like applications of on a mine moving, you know, a 90
Brandon Bartneck:mile stretch and not needing a driver or like on a huge, on a huge campus,
Brandon Bartneck:the ability to send a vehicle to go pick something up for you and come back
Brandon Bartneck:rather than you needing to go do that.
Brandon Bartneck:Like, it feels like even in the here and now today, there are really cool
Brandon Bartneck:technologies that exist of where you can apply Things like an autonomous vehicle
Brandon Bartneck:in a closed setting and yeah, you can save that trip, save that time for the human.
Larry Burns:Absolutely, we're gonna find those use cases and some
Larry Burns:people call that geofencing, but they're getting darn close, Brandon.
Larry Burns:When Mary Barra introduces ultra cruise and she says it can handle 95 percent of
Larry Burns:driving scenarios, that's pretty profound.
Larry Burns:Now, that's not 95 percent of miles.
Larry Burns:A driving scenario may be, uh, weather, uh, traffic conditions,
Larry Burns:um, those kinds of things.
Larry Burns:Time of day, day of year, wind, uh, dust, those things.
Larry Burns:But that 95 is going to become 96, it's going to become 97, 98, and at some point,
Larry Burns:rather than calling it advanced driver assistance system, where the assumption
Larry Burns:is the technology is assisting the driver, we're going to flip that around.
Larry Burns:And a occupant in the vehicle is going to be assisting the technology.
Larry Burns:It's a big switch, but it's real important to understand what I just said.
Larry Burns:Now the assumption is most of the driving is being done with the
Larry Burns:technology, and occasionally I need a human to help me make a decision.
Larry Burns:So let's say, you know like on your mapping system in your car, they
Larry Burns:say, Hey Brandon, in a quarter of a mile you're going to turn right.
Larry Burns:And then they say in a thousand feet you're going to turn right, in a
Larry Burns:hundred feet you're going to turn right.
Larry Burns:In the future, it might be, you're sitting there and you're engaging with your kids
Larry Burns:and having fun, maybe you're playing a game in the car or something like that,
Larry Burns:and then suddenly, Hey, Brandon, in a quarter of a mile, I'm going to need
Larry Burns:to have you help me make a decision.
Larry Burns:And that's the technology asking you that.
Larry Burns:And they, it then says, up the road, we're going to make a left turn.
Larry Burns:I've done this many, many times as my technology can handle it, but today
Larry Burns:The weather's a little different, the traffic's a little different.
Larry Burns:Would you just look out the window, right and left, and when I say I
Larry Burns:think I'm ready to make my left turn, you say yes, you're right.
Larry Burns:Boy, that'd be a big help to me.
Larry Burns:It's that kind of thing, Brandon.
Larry Burns:So now it's, the human is assisting the technology.
Larry Burns:And that's going to completely change the experience of everybody in the car.
Larry Burns:And when we start to approach that capability, and you're saying,
Larry Burns:as a driver, you have to sit with your eyes on your road, your hands
Larry Burns:over your wheel, your feet over the pedals, you're not going to do that.
Larry Burns:Driving is the distraction at that point in time.
Larry Burns:And you're going to let your mind wander.
Larry Burns:That's just a reality.
Larry Burns:So, oh, this is going to get exciting.
Larry Burns:And then you say, the camp is kind of setting.
Larry Burns:So some people would say, how wasteful is it that Larry would dispatch his
Larry Burns:robotic vehicle To run up to the wine store to get the wine store to
Larry Burns:put some wine in the car to bring it back home all those empty miles.
Larry Burns:Well, if I had driven my car to the wine store and drove it back, they
Larry Burns:would not count that as an empty mile.
Larry Burns:They'd count that as a loaded mile, but it's the same miles
Larry Burns:and it didn't use my time.
Larry Burns:So some of this is rooted in these metrics that we talk about.
Larry Burns:And I know when I first started writing about autonomous vehicles, they were
Larry Burns:uber like systems without drivers.
Larry Burns:Oh my god, people would jump at my analysis and say, we can't have
Larry Burns:all those empty miles out there.
Larry Burns:Well, there's a lot of empty miles.
Larry Burns:Think of all the empty seat miles when I drive my 8 passenger
Larry Burns:Traverse with just myself in it.
Larry Burns:I'm taking seven empty seats with me all the time.
Larry Burns:So the point we're making here, Brandon, in our discussion, there is enormous
Larry Burns:opportunity to make the world better.
Larry Burns:There's enormous opportunity for everybody to be able to flourish.
Larry Burns:I'm talking about Republicans and Democrats, red states, blue
Larry Burns:states, rural areas, college educated, high school educated.
Larry Burns:We've got to get our mind around how do we make things better
Larry Burns:for everybody simultaneously.
Larry Burns:I think this accessibility lens And the way that technology is going to shape
Larry Burns:how we can access things in the future in a much more energy efficient, much
Larry Burns:safer, much more materials efficient world with much greater equality of access.
Larry Burns:All of that is there for the having by your generation, because my
Larry Burns:generation dropped the ball big time.
Brandon Bartneck:And you just touched on, or you've touched on this a couple
Brandon Bartneck:times, but this idea of like the, the common critiques of the empty miles or the
Brandon Bartneck:incremental drop off from, from Amazon.
Brandon Bartneck:It sounds like that's not necessarily something that's,
Brandon Bartneck:that's super concerning to you.
Brandon Bartneck:And then part of the, part of the things I've struggled with when that
Brandon Bartneck:idea gets brought up, and we talk about robo taxi fleets and, you know, you,
Brandon Bartneck:you picture this future of a bunch of, Empty Ubers driving around waiting for
Brandon Bartneck:something like these, all the actors in the system are going to be optimized
Brandon Bartneck:to minimize those empty miles and to be as efficient and effective as possible.
Brandon Bartneck:Right?
Brandon Bartneck:So
Larry Burns:why, why, if you were a fleet owner, if you were a fleet owner
Larry Burns:and your cost structure was depreciation and maintenance and insurance and energy.
Larry Burns:Why would you have your car driving around empty, hovering, you, you would
Larry Burns:have it go set, set and stage somewhere.
Larry Burns:And we, we, you know, it's hard to pin down exactly how many parking
Larry Burns:places are in the United States.
Larry Burns:But I think a good rule of thumb is on the order of six to eight parking spaces
Larry Burns:exist for every car in the United States.
Larry Burns:So we've got a huge amount of land today.
Larry Burns:Some of that can still be used for these vehicles to stage themselves and not
Larry Burns:ride around, but they can go somewhere and just stage in an orderly way.
Larry Burns:But you know, there's a lot of people who would just soon not have the futures
Larry Burns:we're talking about here today happen.
Larry Burns:So they're gonna find these dramatic alternative stories.
Larry Burns:Like, oh my gosh, a cruise vehicle caused some traffic to back up in San Francisco.
Larry Burns:Well, you know what?
Larry Burns:There's a lot of everyday drivers who cause traffic to
Larry Burns:back up in San Francisco, too.
Larry Burns:We just don't report on it.
Larry Burns:We report on the cruise vehicle or the Waymo vehicle that does that.
Larry Burns:But I think you should be optimistic.
Larry Burns:Your listeners should be optimistic that, personally, I don't think
Larry Burns:anything needs to be invented.
Larry Burns:Honestly, invented to make this world that I see play out, and this world that
Larry Burns:I see play out, I think, has a whole lot of positives associated with it.
Larry Burns:But if there's groups of people who think, well, we've got that job done
Larry Burns:by making every car 1, 500 to 3, 000 pounds heavier, uh, with lithium
Larry Burns:ion batteries, and we've solved the climate change issue in transportation.
Larry Burns:Nope, that's not the answer.
Larry Burns:I'm all in favor of electric drive, all in favor of zero emission vehicles, all
Larry Burns:in favor of alternatives to fossil fuels.
Larry Burns:But from a transportation system standpoint, adding all that mass to
Larry Burns:the system makes no sense to me at all.
Larry Burns:By the way, we need to benchmark China on that.
Larry Burns:That's not what's happening in China, Brandon.
Larry Burns:They're playing, they're getting some really, really compelling vehicles with
Larry Burns:30 kilowatt hour batteries in them.
Larry Burns:You know, one sixth to one third is big.
Larry Burns:And, um, they're playing it differently.
Brandon Bartneck:Well, and I'll take a stab at this, but if you
Brandon Bartneck:had to kind of, as we close here, summarize the key points that you're
Brandon Bartneck:hoping someone takes away from this.
Brandon Bartneck:So, what I'm hearing is, one, the foundational thing is understanding
Brandon Bartneck:what we're trying to optimize for is not number of trips or speed of trips
Brandon Bartneck:or anything involving necessarily the traditional metrics, but it's
Brandon Bartneck:Accessibility, it's flexibility, it's the ability for people to access the
Brandon Bartneck:things that will enrich their lives, whether it's through moving themselves
Brandon Bartneck:or moving goods to, to, to them.
Brandon Bartneck:And two of the biggest things that we need to be driving to get out of this system is
Brandon Bartneck:mass of the vehicles and the speed of the vehicles moving, with the end objective
Brandon Bartneck:being, those are huge factors for safety as well as sustainability, but really,
Brandon Bartneck:Safety is critical in both of those areas.
Brandon Bartneck:How close is that to a kind of a neat summary and what would you add or change?
Larry Burns:That was per that was perfect.
Larry Burns:If you were in my class, I'd give you a pretty good grade on that summary.
Larry Burns:I'd say you paid attention really well, and I appreciate that, but you nailed it.
Larry Burns:That's exactly what's going on.
Brandon Bartneck:Great, yeah, and anything else you're hoping someone
Brandon Bartneck:takes away from the conversation here?
Larry Burns:Just don't give up.
Larry Burns:I think there's really some 25 years old again, knowing what I know, I'd
Larry Burns:be extremely excited about the career opportunities, the new business growth
Larry Burns:opportunities, and The, uh, ways to make life better for a lot more people, but
Larry Burns:we, we have to get out of this trap of, of, um, right and wrong and, you know,
Larry Burns:all these different extreme political views that people are taking on, because
Larry Burns:that, that's causing frictional losses in the system when everybody can be
Larry Burns:flourishing, really, really can't.
Larry Burns:I mean, you hear this debate about the, you The East Coast elites in the city, the
Larry Burns:East Coast urban elites versus the rural Midwest people or the rural South people.
Larry Burns:We don't need that.
Larry Burns:We have a chance with these technologies, in my opinion, for everybody to benefit.
Larry Burns:No matter where they live, no matter what they want to do in their life.
Larry Burns:And when everyone jumps quickly to judge something through those kind of
Larry Burns:political lenses, that's not, that's not serving us well, Brandon, so.
Larry Burns:I'm hoping, uh, people will open their minds up and understand some of these
Larry Burns:concepts more broadly and, and, and see this path forward, uh, is very compelling.
Larry Burns:All
Brandon Bartneck:right.
Brandon Bartneck:Yeah.
Brandon Bartneck:And I think that's a, that's a great place to leave it.
Brandon Bartneck:Well, Larry, once again, really appreciate it.
Brandon Bartneck:This has been a lot, a lot of fun, great getting your thoughts, definitely learning
Brandon Bartneck:and has, has my mind, uh, thinking about many different things and I hope to
Brandon Bartneck:hope the same for anyone listening here.
Brandon Bartneck:So yeah, really appreciate it.
Brandon Bartneck:Thank you.
Larry Burns:Thank you.
Larry Burns:Stay in touch, please, Brandon.
Larry Burns:Thank you.
Larry Burns:Bye.
Brandon Bartneck:Well, there you have it.
Brandon Bartneck:Hope you enjoyed that conversation with Larry Burns.
Brandon Bartneck:So, what stands out?
Brandon Bartneck:First, the, starting with why, right?
Brandon Bartneck:Why are we doing this?
Brandon Bartneck:What are we trying to achieve?
Brandon Bartneck:And the key thing is we're not moving vehicles for the sake of moving vehicles.
Brandon Bartneck:We're not even moving people or goods for the sake of moving people and goods.
Brandon Bartneck:What we're doing is enriching lives through mobility.
Brandon Bartneck:And we're providing access and flexibility, we're providing access
Brandon Bartneck:to The services and the places and the things that people want and so
Brandon Bartneck:when we reframe and we think about that ecosystem, we also realize that
Brandon Bartneck:physical vehicles and infrastructure is not the only piece of the puzzle here.
Brandon Bartneck:All of this whole technology ecosystem plays together, right?
Brandon Bartneck:We talked at the beginning about a few things of like, yeah,
Brandon Bartneck:trips can be replaced, right?
Brandon Bartneck:So like this podcast interview, this was recorded virtually.
Brandon Bartneck:I do these from almost always virtually virtual In the past, I would have needed
Brandon Bartneck:to gone outside, somehow transported myself to a location where Larry was, have
Brandon Bartneck:this discussion, move back, like, there is no effort that can be done to speed up
Brandon Bartneck:that physical travel that would be faster or more effective or even, I think, safer,
Brandon Bartneck:more sustainable than the way we did this.
Brandon Bartneck:And there's downsides to that, I mean, especially in this situation,
Brandon Bartneck:right, there's benefits of being in person and that connection and The
Brandon Bartneck:conversation you can have in it, all of that, but there's also tremendous
Brandon Bartneck:benefit in leveraging things outside of the physical transportation realm as
Brandon Bartneck:part of this overall solution of what we're trying to solve for, which is
Brandon Bartneck:accessibility is, as Larry mentioned.
Brandon Bartneck:So that reframing is critical.
Brandon Bartneck:And then when you think about the key levers that we have to
Brandon Bartneck:pull and the key challenges in the system, which we talk about.
Brandon Bartneck:Mass and how mass begets mass.
Brandon Bartneck:And we continue to add mass as well as speed to the system.
Brandon Bartneck:That's not sustainable.
Brandon Bartneck:It's not safe.
Brandon Bartneck:There's a bunch of, uh, negative externalities that come with that.
Brandon Bartneck:So how do we solve this?
Brandon Bartneck:And we talk about the importance of public policy, as well as the importance
Brandon Bartneck:of all of us who are in this space doing work, realizing the objectives and our
Brandon Bartneck:role in trying to find solutions that.
Brandon Bartneck:Ideally provide positive externalities, or at least aren't
Brandon Bartneck:making things worse for others.
Brandon Bartneck:And so, a lot of challenges we talk about here.
Brandon Bartneck:One of the things I always appreciate about Larry is the optimism
Brandon Bartneck:that also comes along with this.
Brandon Bartneck:Of, yes, there's challenges, there's, you know, kind of this death spiral
Brandon Bartneck:of sorts in the mass world, right?
Brandon Bartneck:Of mass begets mass, we get heavier and heavier and faster cars, and
Brandon Bartneck:electrification makes us worse.
Brandon Bartneck:And there's a lot of challenges here.
Brandon Bartneck:Well, we also should be optimistic because we continue to innovate
Brandon Bartneck:and we continue to find solutions.
Brandon Bartneck:There's a lot of solutions out there.
Brandon Bartneck:There's a lot of great work that has been done, is being done,
Brandon Bartneck:and will continue to be done.
Brandon Bartneck:And there are solutions out there.
Brandon Bartneck:So let's keep working towards them.
Brandon Bartneck:So that's, that's really what stands out to me.
Brandon Bartneck:It's this different framing of.
Brandon Bartneck:The challenge that we're facing, some thoughts about prioritizing
Brandon Bartneck:the challenges and solutions, and also just the overarching optimism
Brandon Bartneck:that comes with it of, yeah, we'll solve this and we'll figure it out.
Tris Hussey:Hi.
Tris Hussey:This is Tris Hussey editor of the Transit Unplugged podcast.
Tris Hussey:Thank you for listening to this special episode of Transit Unplugged with our feed
Tris Hussey:drop guests, Brandon Bartneck and Larry Burns from the Future of Mobility Podcast,
Tris Hussey:look for the links to subscribe to the Future of Mobility in the show notes.
Tris Hussey:Coming up next week, we head to Kansas City, Missouri.
Tris Hussey:Where we talk with Frank, wait, the third President and CEO of the Kansas
Tris Hussey:City Area, Transportation Authority, or KCATA on everything of this
Tris Hussey:really unique agency that straddles two states and several counties.
Tris Hussey:To get the job done.
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Tris Hussey:And at Transit Unplugged, we're passionate about telling those stories.
Tris Hussey:So until next week, ride safe and ride happy.