Liam Heffernan

In 1984, Wes Craven introduced a new horror franchise that would literally be the stuff of nightmares.

Liam Heffernan

And in doing so, he gave rise to one of the most iconic movie characters of all time.

Liam Heffernan

So in this episode, I want to know who he is, the impact he's had on popular culture, and what makes him so darn scary.

Liam Heffernan

As I ask, who is Freddy Krue?

Liam Heffernan

Welcome to America, a history podcast.

Liam Heffernan

I'm Liam Heffernan, and every week we answer a different question to understand the people, the places, and the events that make the USA what it is today.

Liam Heffernan

To discuss this, I am joined by a marketing professional, writer and podcaster who has extensively covered 1980s film and pop culture, popular culture.

Liam Heffernan

His papers for the Montreal Montrum Society Journal, and University of Nottingham's A Nightmare on Elm street at 40 Conference this year explored Freddy Krueger's role as the leader of a new pack of 80s slashers or brand boogeymen and their impact on popular culture.

Liam Heffernan

So there really is no one more perfect to have joining me for this discussion.

Liam Heffernan

Welcome to the show.

Liam Heffernan

Noel Mellor.

Noel Mellor

Thanks very much for having me.

Noel Mellor

It's great to meet you, Liam.

Liam Heffernan

Oh, really good to have you on the podcast.

Liam Heffernan

We were just saying before recording this that I love a bit of horror and I love Nightmare on Elm street.

Liam Heffernan

So it makes me so happy that we can finally talk about this on the podcast.

Noel Mellor

Excellent.

Liam Heffernan

So I guess there'll be some people out there listening to this who maybe aren't as familiar with horror or with Freddy Krueger.

Liam Heffernan

So give us a bit of background on the Nightmare on Elm street franchise and what kind of impact, particularly it had at the time it was released.

Noel Mellor

Yeah, I mean, it's.

Noel Mellor

To be honest with you, it's kind of interesting that it had any impact at the time, really, just because of the timing of it.

Noel Mellor

So it came around in.

Noel Mellor

In 1984.

Noel Mellor

It landed in 1984, by which point slasher movies were.

Noel Mellor

Had been around for a while and had been sort of deeply explored in the culture in different ways.

Noel Mellor

We had three Halloween films at that point, although one of them didn't actually have a slasher in it.

Noel Mellor

We were on to our fourth Friday the 13th movie.

Noel Mellor

We'd obviously had Texas Chainsaw Massacre.

Noel Mellor

And I think creatively speaking, it was kind of felt like slasher movies were a bit spent and they'd kind of done as much as they could.

Noel Mellor

You know, there are even articles about that period.

Noel Mellor

Peter Hutchins being one person who's written quite a bit about 1984 as being this Point where horror has reached sort of peak tedium and, you know, just constantly the same things being recycled.

Noel Mellor

He also saw talks about at this point, you know, the, the question of how slasher movies were, were misogynist, like how much that was sort of being discussed at the time.

Noel Mellor

So 1984 rolls around and there probably isn't an awful lot riding on the first Elm street film.

Noel Mellor

So as you kind of mentioned, it was, you know, based on an idea by Wes Craven, who had a little bit of heat on him at that time from, you know, some of the cult movies that he'd been putting out.

Noel Mellor

Last House on the Left, Deadly Blessing, couple of Hills have Eyes movies.

Noel Mellor

So he had this idea for, you know, what if there was a serial killer who killed you in your dreams.

Noel Mellor

He approached a number of different people about it, including Disney, famously.

Noel Mellor

So that could have been.

Noel Mellor

I've always sort of wondered what that would have been.

Noel Mellor

But yeah, we will never know.

Noel Mellor

But producer Bob Shea of New Line Cinema said that he'd get behind it.

Noel Mellor

But the.

Noel Mellor

There was sort of a compromise built into the discussion.

Noel Mellor

Sort of Bob Shea said, look, I'll give you full creative control.

Noel Mellor

You can make the film that you want to make, but I just want you to build in a sort of sequel hook for me.

Noel Mellor

I want this to be a franchise.

Noel Mellor

So, yeah, that was where it kind of came from.

Noel Mellor

It was obviously a huge success.

Noel Mellor

It was always intended, as I say, to be a franchise, at least by Bob Shea.

Noel Mellor

I don't think Craven was hugely comfortable with the idea, but he, he knew that that's what was going to get it made and it was a massive success.

Noel Mellor

I mean, I, I don't think they knew just how successful it was going to be, to be perfectly honest.

Noel Mellor

I think that took them by surprise.

Noel Mellor

But yeah, a massive, a massive success financially, especially for a small studio at the time like New Line Cinema.

Noel Mellor

It's obviously a lot bigger brand now, but yeah, something that took off very quickly on the back of that culturally.

Liam Heffernan

Obviously, as you say, slashes themselves were maybe sort of coming to a little bit of a natural end because the market had been sort of saturated with franchises like Friday the 13th and Halloween.

Liam Heffernan

So I wonder if there was a bit of a kind of Wes Craven effect because Craven himself was very much a genre filmmaker by that point anyway.

Liam Heffernan

And if anyone listening to this has watched Last House on the Left and the Hills have Eyes, I mean, these are, these are not your sort of typical kind of mass market horror fan.

Liam Heffernan

They're gritty, gruesome films.

Liam Heffernan

Absolutely so do you think that that had an impact, sort of Craven bringing his sort of trademark and name to a franchise?

Noel Mellor

I mean, it's possible.

Noel Mellor

I think it's very difficult because we tend to look back at the 80s and judge it by our own sort of standards.

Noel Mellor

And I don't know how much of a household name Wes Craven would have been at that time.

Noel Mellor

It's very difficult to know because, you know, film was.

Noel Mellor

And cinema was.

Noel Mellor

And horror cinema, genre cinema was largely just stuff that ended up in cinemas that people would go and see.

Noel Mellor

It wasn't like there were fan forums dedicated to discussing the.

Noel Mellor

The films of Wes Craven or, you know, podcasts and stuff like that.

Noel Mellor

So horror culture, you know, there would have been fanzines and there would have been people having discussions about horror movies, but it just wasn't the same.

Noel Mellor

I think Craven, as I say, did have some heat on the back of those initial.

Noel Mellor

That initial run of films that he had, but it probably would have been quite limited.

Noel Mellor

I think what really helped Nightmare on Elm street and really made it took off is something that I talk about quite a lot in the.

Noel Mellor

In the context of, you know, how the film was marketed is it's the core idea of the film itself.

Noel Mellor

It's such a strong concept.

Noel Mellor

And I think, you know, back in the 1980s, when word of mouth was literally word of mouth and not, you know, what.

Noel Mellor

Whatever people were posting on social media, being able to tell people about a film, hey, I saw this film and this was the.

Noel Mellor

The basic idea of it was really important.

Noel Mellor

I think that's what.

Noel Mellor

That's what really made it took off.

Noel Mellor

You know, it's.

Noel Mellor

We all sleep, we all dream.

Noel Mellor

We've all had that feeling of being unable to wake from a nightmare.

Noel Mellor

And so, you know, a killer who strikes in your dreams is just such a strong concept that everybody can get behind.

Liam Heffernan

Yeah.

Liam Heffernan

And I think just the whole idea of, you know, it's just a dream, that it was really playing on that to bring out some sort of really innate fear in people.

Liam Heffernan

And, you know, this is an American history podcast, but I don't think that that fear is particularly American or even Western.

Liam Heffernan

I think, you know, it was really tapping into something that.

Liam Heffernan

That felt quite universal.

Noel Mellor

Yeah, absolutely.

Noel Mellor

And I think, you know, Craven has.

Noel Mellor

Has said that the visuals for Freddy were.

Noel Mellor

Were built on an experience he had where he saw somebody in shadows who looked that way.

Noel Mellor

But the idea for the actual film came from a sort of news article that he'd seen.

Noel Mellor

I think it was a guy in Mexico who was sort of suffering from really bad nightmares and then one night didn't wake, didn't wake up.

Noel Mellor

And that sort of idea of, you know, not waking up from a dream or not waking up from a nightmare is something completely global.

Noel Mellor

So, yeah, absolutely.

Liam Heffernan

I thought when I was sort of giving this episode a lot of thought, I was thinking, well, it must have been sort of part the right place, right time for a franchise like Nightmare on Elm Street.

Liam Heffernan

But actually, from what you've said, there was almost a bit sort of fatigue around the slasher genre.

Liam Heffernan

And that was probably reflected in the fact that from what I understand, New Line didn't give Nightmare on Elm Street a huge budget, mainly because they didn't really have much money.

Liam Heffernan

But if they knew it was going to be such a commercial success, you would have thought maybe they would have pumped a bit more into it.

Liam Heffernan

So why did they take this risk?

Noel Mellor

It's a good question.

Noel Mellor

I mean, again, I think it comes down to that, that relationship between Shea and Craven.

Noel Mellor

You know, I think Bob Shea was always a very.

Noel Mellor

A very smart.

Noel Mellor

He's a very smart, but very shrewd guy.

Noel Mellor

So he looks at film, you know, from a.

Noel Mellor

From a profit perspective, and he obviously saw something that was worth investing in.

Noel Mellor

Like you say they, you know, New Line at the time didn't have an awful lot of money to.

Noel Mellor

To play with to put into this.

Noel Mellor

And I think the vast amount, you know, the majority of the budget, which, you know, again, looking at it from through today's eyes, you might have thought had gone to Johnny Depp, but it really didn't.

Noel Mellor

The budget was.

Noel Mellor

Most of it was spent on keeping the makeup on on England's face.

Noel Mellor

So, yeah, I mean, I think, I guess, you know, Shay just saw the strength of the concept and was willing to back it because he.

Noel Mellor

I think he'd seen the success of the Friday the 13th films.

Noel Mellor

These were go.

Noel Mellor

The Friday the 13th films were going into their fourth film by 84, and the.

Noel Mellor

The trajectory of profitability for those films was still kind of on the up.

Noel Mellor

So I think he just wanted a slice of that, frankly, and saw this as an opportunity to do that.

Liam Heffernan

Yeah, and, you know, of course, you know, horror itself is a very commercially driven genre, but there is a link there between, you know, tapping into sort of real fears, because it's.

Liam Heffernan

It's that resonance that makes money.

Liam Heffernan

So.

Liam Heffernan

And I think with a franchise like Nightmare on Elm street, it's all about Freddie, isn't it?

Liam Heffernan

So, you know, let's talk about Freddy Krueger, because what made him different to other horror villains.

Liam Heffernan

That has sort of helped him to endure this, this length of time.

Noel Mellor

Yeah, I think if we compare him directly to, you know, Jason and Michael Myers and Leatherface who were around at the time, I think the biggest difference is obviously he's kind of already been dealt with.

Noel Mellor

He's dead.

Noel Mellor

He's, you know, he's, he's, he's been dealt with.

Noel Mellor

You know, the parents of Elm street gathered together and stopped this child murderer and killed him.

Noel Mellor

I think what makes him compelling in that is that death hasn't stopped him.

Noel Mellor

It's, it's made him more deadly.

Noel Mellor

It's made him more agile and able to sort of work around killing children an awful lot easier without anyone to bother him.

Noel Mellor

So, so that's what kind of makes him different to those guys.

Noel Mellor

I think it goes back to that sort of concept.

Noel Mellor

I mean, how do you kill something that only exists in dreams?

Noel Mellor

One of the great problems that slasher movies have is how do you kill a character?

Noel Mellor

Or how do you kill your main villain every time and then bring him back?

Noel Mellor

Freddy kind of doesn't have that problem because he can't really die.

Noel Mellor

It's such an intangible thing for this guy to exist in dreams.

Noel Mellor

But also, how do you stop something?

Noel Mellor

And this is a big part of the franchise.

Noel Mellor

It really kicks in in the third film as well, is, is how do you stop something as inevitable as sleep?

Noel Mellor

You, you know, as the rhyme goes, Freddy's coming for you.

Noel Mellor

And it might not be tonight if you drink enough Diet Coke and coffee, but it'll be tomorrow night.

Noel Mellor

And, and, and I think what makes Freddy so much fun and so sort of dangerous is he knows that he, he knows he's already won.

Noel Mellor

It's all right.

Noel Mellor

You might, you might be able to dodge the, the dream tonight, but I'll get you tomorrow.

Liam Heffernan

So, and I, I, I think that's why, like, Freddy is such a compelling character, because he has more depth than the likes of, like, Freddie or Michael Myers, because, you know, he's a funny guy.

Liam Heffernan

And actually, you know, and maybe part of that is due to Robert England, you know, the actor who played him.

Liam Heffernan

But I feel like when you're watching Freddie, it's so easy to forget that he's a, he's a bad guy.

Liam Heffernan

Like, he's, he was killed for a reason.

Liam Heffernan

Yeah, but he's got quite a charm about him, isn't he?

Noel Mellor

Yeah, that's it.

Noel Mellor

And I think, you know, it is easy to forget that.

Noel Mellor

And it's, it's what makes him fun and it's what makes him dangerous.

Noel Mellor

At the same time, you know, that the idea.

Noel Mellor

He knows that you'll have to sleep sometime.

Noel Mellor

He knows you can't stop him because he's already dead.

Noel Mellor

But I think that sort of allows him to be an extra level of malevolent almost.

Noel Mellor

It allows him to, you know, he.

Noel Mellor

I think I've heard people say this before, but he sort of chooses to play with his food a little bit.

Noel Mellor

Unlike, you know, so unlike Jason and Michael, when they kill, they do it silently and coldly, and they're hidden behind a mask and everything's very quick and violent.

Noel Mellor

And Freddy's not going to do that.

Noel Mellor

He's gonna.

Noel Mellor

You know, he's.

Noel Mellor

He's.

Noel Mellor

When.

Noel Mellor

When he kills, even in the first film, he's doing it with a smile, and very often he's doing it with a laugh.

Noel Mellor

And.

Noel Mellor

And then as the films go on, he gets more creative and starts to make the kills a lot more personal and a lot more tied into the individual fears and.

Noel Mellor

And problems of the.

Noel Mellor

Of the children he's going after.

Noel Mellor

And.

Noel Mellor

And, yes, that makes him more terrifying, but to us, the audience, who end up sort of almost being on his side in many regards, it just means we can have more fun with the kills as well.

Noel Mellor

And that's what slasher movies are all about.

Liam Heffernan

Exactly.

Liam Heffernan

And I think that it kind of mitigates this problem in slasher films of having entertaining enough kills that it keeps you as a.

Liam Heffernan

As a viewer hooked, but without kind of crossing that line into just pure, like, farce.

Liam Heffernan

Nightmare on Elm street doesn't really have that problem because everything takes place in a dream.

Liam Heffernan

So there are no limits to what could be plausible in that.

Liam Heffernan

In that world.

Liam Heffernan

Right?

Noel Mellor

Yeah, absolutely.

Noel Mellor

And, you know, it allows Freddie a sort of.

Noel Mellor

Again, it's that word agility or sort of malleability that he can sort of play around in culture a little bit.

Noel Mellor

It's.

Noel Mellor

It, you know, it makes sense that he can.

Noel Mellor

We can see him in our world.

Noel Mellor

It makes sense that he's, you know, in the toy aisles or wherever he can be anywhere.

Noel Mellor

Again, unlike.

Noel Mellor

Unlike a lot of his peers, I've.

Liam Heffernan

Always argued the fact that the best horrors are those that leave the most to the imagination of the viewer.

Liam Heffernan

And the great thing about this concept is, okay, maybe.

Liam Heffernan

Maybe it doesn't quite do that in the films, but it's sort of sowing those seeds with viewers of don't fall asleep because your worst fears, your worst anxieties will be exploited by Freddie in your dreams.

Liam Heffernan

And it's Sort of.

Liam Heffernan

I think it's really preying on that fear.

Liam Heffernan

Not so much when you're watching the film, but.

Liam Heffernan

But once you leave.

Liam Heffernan

Right.

Noel Mellor

Yeah.

Noel Mellor

And I think that's, you know, the strength of any good slasher movie or horror movie generally is the relationship that it has with the audience and, you know, obviously the way it can tap into your individual fears.

Noel Mellor

But the, the thing that makes, the thing that makes A Nightmare on Elm street such a fascinating case study for me, looking at it from the sort of brand perspective and the marketing perspective and stuff like that is, you know, when I'm talking to students about, about how brands behave, I talk a lot about, you know, brands need to listen to their audiences and reflect back what, what, what the audience expects of them.

Noel Mellor

And that's what really gave A Nightmare on Elm street its strength was New Line Cinema leaned into what people liked for the sequels.

Noel Mellor

They, they knew what it was that people enjoyed about the first film.

Noel Mellor

They did it a little bit more.

Noel Mellor

You know, New Line did what all good marketers do.

Noel Mellor

It listens to.

Noel Mellor

It listened to the audience, and it, it delivered what they expect.

Noel Mellor

So as audiences wanted Freddy to become more of an anti hero, they, they gave him space to do that.

Noel Mellor

There's more, you know, more quips.

Noel Mellor

The kills get more personalized, as I say.

Noel Mellor

And, and they did that because that's, they knew that that's what people were responding to.

Noel Mellor

And I think that ultimately becomes the strength of the series.

Noel Mellor

But, you know, maybe further down the line when people have decided they don't want Freddie to be that anymore, it sort of becomes its, it sort of becomes its, its downfall because you kind of can't go back from where Freddie ends up.

Noel Mellor

You can't suddenly say, okay, now he's going to be mean again.

Liam Heffernan

That's it.

Liam Heffernan

And I wonder if, you know, like with any franchise, I guess it does get to a point of exhaustion where, you know, you, you sort of lose sight a little bit of that initial character.

Liam Heffernan

Because I think you're right, you know, characterizing Freddie as an anti hero is, is sort of spot on and, and exemplified in, in films like Freddy vs.

Liam Heffernan

Jason.

Liam Heffernan

Because in that film, that's, I, I.

Liam Heffernan

Tell me if you disagree, but I, I think that's part of the Nightmare on Elm street canon more than the Friday the 13th canon.

Liam Heffernan

And you're rooting for Freddy in that film.

Noel Mellor

Yeah.

Liam Heffernan

So he becomes, he becomes the hero trying to defeat.

Noel Mellor

Yeah.

Noel Mellor

And it's funny because, you know, that film was, that film was kind of inevitable.

Noel Mellor

It was, it was teased at the end of I can't remember which Elm street, sorry, which Friday the 13th film it was now.

Noel Mellor

But there's a tease at the end of it where you see Jason's mask sort of pulled under the ground by Freddy's glove.

Noel Mellor

And that was actually years before this film got made, Freddy versus Jason got made.

Noel Mellor

So, you know, it was always coming, it was always inevitable.

Noel Mellor

And I think, although it was an insane concept to see on film at that time, you know, two of these titans of a genre from, from different areas sort of coming together in a film, you know, by today's standards, that kind of thing would be expected.

Noel Mellor

I think at the time, comic book readers of the, of the 1980s and 1990s would would have recognized that kind of thing, that inevitability.

Noel Mellor

I think team ups and crossovers, that kind of thing were everywhere in 1980s, 1990s comics.

Noel Mellor

So, you know, you'd have Terminator versus Alien and Alien versus Predator and Predator versus Ash and all that kind of thing as well as.

Noel Mellor

So, you know, Batman versus Spider Man.

Noel Mellor

All that kind of, you know, that kind of thing was normal in, in.

Noel Mellor

In comic books.

Noel Mellor

But seeing it on film was quite a big thing at the time.

Noel Mellor

And I think what's probably more surprising is we've not seen it more since then.

Noel Mellor

I think there was a vet, There were vague plans to do a Freddy vs.

Noel Mellor

Jason vs.

Noel Mellor

Ash from the Equal Dead, a sort of sequel that would bring him in as well.

Liam Heffernan

Yeah.

Noel Mellor

And then ultimately they just did that as a comic book.

Noel Mellor

But I think there were plans to sort of do that as a, As a film as well.

Noel Mellor

But yeah, I mean, you know, by today's standards, you know, looking at what Marvel's done and looking what.

Noel Mellor

At what Universal's tried to do and other sort of, it feels inevitable that if, if Freddy and Jason and his peers were, were more prominent in the culture at the moment, I think there would almost certainly be a universe of those films.

Noel Mellor

I mean, there may still well be.

Noel Mellor

That may still happen.

Noel Mellor

But the other thing is, I think Freddy's.

Noel Mellor

Freddy's existence outside of reality as well kind of allows for it and it sort of allows him to almost be the one who, who does the movement from, you know, be the hero almost move from.

Noel Mellor

From universe to universe.

Noel Mellor

He.

Noel Mellor

He exists in a non reality, so it makes sense for him to do that.

Noel Mellor

And I think it throws up some, some nice concepts as well.

Noel Mellor

I mean, you know, does Michael Myers dream?

Noel Mellor

Does Leatherface dream?

Noel Mellor

And if so, what does that look like?

Noel Mellor

And, and what happens if Freddy enters those nightmares and takes on those characters in their own spaces and stuff like that.

Noel Mellor

It's goes back to that thing of, you know, the dream reality having this sort of limitless potential.

Noel Mellor

So you would have thought that something like that would have happened by now.

Noel Mellor

I know, I know there's legal reasons.

Liam Heffernan

Why it probably hasn't, but, I mean, that's a great concept.

Liam Heffernan

And if that now happens, I'll be invoicing new life.

Noel Mellor

If anyone's listening.

Noel Mellor

That was my idea.

Liam Heffernan

But you're right, though.

Liam Heffernan

Like, Freddy actually has the freedom to crop up in pretty much any franchise or film that producers care to.

Liam Heffernan

To use him in.

Liam Heffernan

And I think it.

Liam Heffernan

It makes it so easy for the character of Freddy Krueger to sort of saturate popular culture.

Liam Heffernan

But also with that comes a risk that he's used so much and commercialized to such an extent that he no longer is scary.

Liam Heffernan

And that's counterintuitive because then the appeal of Freddy Krueger goes.

Noel Mellor

Right.

Noel Mellor

Yeah, it's for.

Noel Mellor

I think a lot of people blame the films for that and for sort of, you know, Freddy becoming less scary.

Noel Mellor

And I know Wes Craven has been very open about, you know, he didn't like the direction that the films went, and Freddy became sillier and stuff like that.

Noel Mellor

I think it's a bit more complicated than that.

Noel Mellor

I.

Noel Mellor

I think people focus on the films a little bit too much there.

Noel Mellor

He does become more of an antihero as the films go on.

Noel Mellor

But I think the sort of saturation, if you like, of Freddie sort of happens outside the films.

Noel Mellor

And I think what was happening outside the films was kind of more responsible for that, that saturation, really.

Noel Mellor

I mean, shortly after the second film, New Line Cinema, was starting to noticeably realize that there was a lot of money in merchandising and licensing that was being just left on the table.

Noel Mellor

Again, Bob Shea is not a guy who likes to leave money on the table.

Noel Mellor

So they started with photo shoots of Freddie sort of in different poses and stuff like that that they could sell as posters.

Noel Mellor

And then there were T shirts.

Noel Mellor

And I think the marketing manager for New Line at the time said that they started to treat Freddie like a rock star and market him like he was a rock band.

Noel Mellor

So you get posters, you get, you know, pin badges, obviously, there's hats, jumpers, plastic toy gloves, model kits, board games.

Noel Mellor

You know, the merchandise really ramps up there.

Noel Mellor

So if you think about it, that's the stuff that's.

Noel Mellor

That's the stuff that's going out there into the world.

Noel Mellor

And landing in people's homes and making Freddie a sort of a household name.

Noel Mellor

He then starts spilling out of the films onto TV because you've got the.

Noel Mellor

There's the Freddie telephone hotline where you can sort of phone up Freddie and have him sort of abuse you for 30 seconds for a small fortune, you know.

Noel Mellor

So that's being advertised on TV.

Noel Mellor

Then in 1988, the Freddy's Nightmare TV, Freddy's Nightmares TV series comes along.

Noel Mellor

So by this point, and quite literally with the TV series, Freddie is invited into people's homes.

Noel Mellor

He's, you know, he's breaking the fourth wall.

Noel Mellor

He's speaking directly to them, he's conversing with the audience directly.

Noel Mellor

And, you know, because of the nature of the show, it's.

Noel Mellor

It's all about people who get their comeuppance and stuff like that.

Noel Mellor

Because of the nature of the show, it's almost like Freddy is making the viewers complicit in the killing.

Noel Mellor

So, you know, Freddie joining the audience and being such a prominent part of the culture is less about the films for me.

Noel Mellor

It's more about the supporting materials around the films that sort of really do that.

Noel Mellor

I mean, you.

Noel Mellor

It doesn't take long at that point for Freddie to just become that household name.

Noel Mellor

He's, you know, he's been name dropped in game shows and in sitcoms.

Noel Mellor

He's.

Noel Mellor

Even Ronald Reagan is referring to sort of historical democratic policy as being a Nightmare on Elm street and stuff like that.

Noel Mellor

So it's in the culture at that point.

Noel Mellor

And, and yes, the films have a big hand in that.

Noel Mellor

But you, you can't help thinking that maybe, you know, the board games and stuff like that that were just knocking around people's houses just make him seem a little bit less of a worry.

Liam Heffernan

Historically, though, it's a real testament to just how powerful a good horror concept can be.

Liam Heffernan

And indeed, you know, credit is due here to Robert Englunds because, yeah, you know, were it not for his particular characterization of Freddie and how he brought him to life, maybe he wouldn't have resonated as.

Liam Heffernan

As much as he did.

Liam Heffernan

And I mean, I feel like now people talk about Freddy Krueger in the same way that they talk about real, live historical figures.

Liam Heffernan

He's just become part of the national psyche, hasn't he?

Noel Mellor

Absolutely.

Noel Mellor

I'm surprised, I'm surprised Trump didn't wheel him out as an example of a great guy judging the way, the way things were going at one point.

Noel Mellor

He is, he's, you know, it's, it's very it's kind of difficult to say what his.

Noel Mellor

Is.

Noel Mellor

His current sort of status is because, you know, he hasn't been around much since 2010.

Noel Mellor

The.

Noel Mellor

The remake.

Noel Mellor

The 2010 remake wasn't received very well, but it was a hit.

Noel Mellor

So, you know, I think it made $115 million globally.

Noel Mellor

So it.

Noel Mellor

It suggests that the.

Noel Mellor

There is still a market for Freddy and.

Noel Mellor

And people still know who he is and are still interested to see what he does.

Noel Mellor

I think maybe a better barometer of his sort of cultural status is the 2018 episode of the Goldbergs, which was called Mr.

Noel Mellor

Knifey Hands, and it had Robert Englund back in the makeup for what he claims is.

Noel Mellor

Is the very last time.

Noel Mellor

And, you know, that that show was very well reviewed, if anybody can remember, you know, being online in 2018 around that time, it was everywhere.

Noel Mellor

It was popping up on socials a lot, and it was, you know, it was a ratings hit.

Noel Mellor

So it's obvious that Freddy Krueger is.

Noel Mellor

Is still a known quantity and something that people will probably want to see again.

Noel Mellor

But it kind of goes back again to that.

Noel Mellor

It goes back again to the Robert Englund question.

Noel Mellor

You know, he's 77 years old now.

Noel Mellor

It's clear that it's not going to be him.

Noel Mellor

What do you do from there?

Noel Mellor

I mean, it's.

Noel Mellor

It's what we're saying about the strength of crew, the strength of Freddy Krueger as a brand is also his weakness.

Noel Mellor

You know, he was a product of his time, and he played right into.

Noel Mellor

He came along when home video was.

Noel Mellor

Was.

Noel Mellor

Was emerging and becoming just.

Noel Mellor

Just a part of our culture.

Noel Mellor

So he benefited from that as well, or they benefited from that new line, was able to listen to audiences and allow Freddie to be what he wanted to be.

Noel Mellor

But I don't know how you do that again.

Noel Mellor

It's a difficult, difficult thing to recreate.

Liam Heffernan

You know, you mentioned the episode of the Goldbergs.

Liam Heffernan

Maybe we're not celebrating Robert Englund as much as we should here, because Freddy Krueger, sure, he's.

Liam Heffernan

He's become just an iconic character, but clearly when they tried to reincarnate Freddie with a different actor in Jackie O'Haley, something didn't quite hit.

Liam Heffernan

And you could argue there was many reasons, you know, that anyone who's seen that 2010 remake would probably agree it was a much darker film than the.

Liam Heffernan

The previous franchise.

Liam Heffernan

But when Robert England then reprises his role in a TV episode of the Goldbergs, it's a huge hit.

Liam Heffernan

So is it actually.

Liam Heffernan

Is it Robert Englund?

Noel Mellor

I Think it's.

Noel Mellor

Yeah.

Noel Mellor

I mean, you know, I don't think it could be understated how much he brought to that character.

Noel Mellor

You know, he.

Noel Mellor

He is that character.

Noel Mellor

Jack Shoulder, the director of Elm Street 2, Freddy's Revenge, at the time of making that film, said, you know, to New Line Cinema, it's pretty obvious that Freddie is the franchise here.

Noel Mellor

Bob Shea was.

Noel Mellor

You know, it's not the first time that they tried to replace Freddie.

Noel Mellor

In 2010, they tried to do it in when they were making Freddy's Revenge.

Noel Mellor

Bob Shea basically said, well, why do I need to pay this guy, Robert Englund, so much money when I can just stick somebody else in the makeup?

Noel Mellor

And they did screen tests, and the.

Noel Mellor

The guy who replaced Freddy was.

Noel Mellor

Was very.

Noel Mellor

He was doing it in a very sort of.

Noel Mellor

He did it like a sort of Jason performance.

Noel Mellor

Very sort of, you know, not very loose and performative, a lot more sort of.

Noel Mellor

And so, yeah, they tried to replace Robert Englund, then it didn't work.

Noel Mellor

They then decided to pay him what he was worth, and he's been there ever since.

Noel Mellor

Jack Shoulder thinks Freddie was the franchise.

Noel Mellor

I'd go one step further.

Noel Mellor

I think Robert Englund is the franchise.

Noel Mellor

He certainly has been up until this point.

Noel Mellor

He's still out there keeping the brand alive.

Noel Mellor

He is very happy to turn up at conventions all the time and, you know, pretend to cut people's throat open for a.

Noel Mellor

In a selfie.

Noel Mellor

And he's appearing everywhere, and people always ask him about, and he never seems tired of talking about it.

Noel Mellor

But, yeah, I mean, like I say, he's 77 years old.

Noel Mellor

He won't be back, but it's gonna take someone very special and very specific to replace him.

Noel Mellor

I.

Noel Mellor

It won't surprise you to know I don't like the 2010 remake.

Noel Mellor

I don't know many Nightmare on Elm street fans that do, but I don't blame Jackie Earl Haley for that, to be honest with you.

Noel Mellor

I think he's possibly the least guilty party there.

Noel Mellor

I think the remake was an attempt to, once again, sort of listen to audiences and go, all right, what do you need Freddie to be now?

Noel Mellor

And the general sense was, well, we don't like Freddy because he's not scary anymore.

Noel Mellor

And I think they kind of made him too scary.

Noel Mellor

They sort of leaned into a forgotten part of his character that was maybe a bit too real.

Noel Mellor

And I think, tonally, that's where they went wrong.

Noel Mellor

I think.

Noel Mellor

I mean, visually, they find they wanted to make A Nightmare on Elm street in the same sort of aesthetic of of 2010, sort of platinum Dunes movies and stuff like that.

Noel Mellor

That makes sense, I guess.

Noel Mellor

But what we know from looking at the remake and what we know from looking at the Goldberg's episode is people want Freddy to be scary in the way that, you know, in a boogeyman kind of way.

Noel Mellor

We want to be scared of Freddy, but we also want to like him.

Noel Mellor

And the 2010 remake made some choices that made him very explicitly dislikable.

Noel Mellor

So we didn't want to see him again.

Noel Mellor

We don't want to see that guy anymore because that's a thing that we're not comfortable with.

Liam Heffernan

And do you think that that's the key to a horror villain that does endure in wider popular culture?

Liam Heffernan

Because I immediately think of comparisons to Tobin Bell and Jigsaw.

Liam Heffernan

Yeah, you know, he's also quite a tragic character and very dislikeable and quite scary, but he also has a vulnerability there and he has, he has a, a depth to his character that creates an appeal that maybe, you know, these other villains like Michael Myers and Jason lack.

Liam Heffernan

And that's perhaps why characters like Jigsaw and particularly Freddy Krueger are able to break out of their franchise and become figures across pop culture.

Noel Mellor

I think.

Noel Mellor

So, you know, you got, you know, if you think about the best, the best Batman villains and the best Spider man villains, they all have a reason for being who they are.

Noel Mellor

And that's kind of what we want to see.

Noel Mellor

With Freddie.

Noel Mellor

It was, you know, it wasn't.

Noel Mellor

They obviously the sort of initial idea that Freddie would be a child molester was something that was owned, that only ever really existed in an early draft of, of Wes Craven scripts.

Noel Mellor

There were some quite high profile cases in LA at the time around sort of schools where accusations of things were going on.

Noel Mellor

And so the decision was taken very early on.

Noel Mellor

Okay, we're not going down that route.

Noel Mellor

So this idea that Freddie was a child molester, it's never really existed in the films, so we never needed to address it.

Noel Mellor

We could have fun with Freddie and not feel the guilt of supporting someone who, who's a childbirth.

Noel Mellor

I think that the, the decision that the 2010 film took, in a way, it, for a while in that film, it's sort of suggesting that maybe the parents got it wrong and they killed someone who was innocent.

Noel Mellor

I quite like that as an idea.

Noel Mellor

I quite like the idea that maybe the parents, you know, maybe that's.

Noel Mellor

Again, I'm giving away my best ideas here.

Noel Mellor

Maybe, but maybe if, you know, in the era of social media where it's very easy for, for people to get canceled in the real world.

Noel Mellor

The idea that somebody could be accused of something and then these parents could do something horrible and that would motivate him to come back and kill their children.

Noel Mellor

That's an interesting idea.

Noel Mellor

Unfortunately, I remember it very vividly watching the film for, for the first time, the remake, and just, they don't do that.

Noel Mellor

They sort of go, oh, no, he was a child molester.

Noel Mellor

And then you suddenly, well, I can't, I don't, well, I don't like him then, you know, so you're right.

Liam Heffernan

It takes the fun out of Freddy.

Noel Mellor

It does, it does.

Noel Mellor

That's it.

Noel Mellor

And, and that's what the Goldberg's episode didn't do.

Noel Mellor

You know, they got the old Freddy back because that's what people wanted.

Noel Mellor

I can't imagine there was ever a discussion on the table that they would get Jackie Earl Haley.

Noel Mellor

So, you know, they brought him back and they made it fun.

Noel Mellor

And it was about, you know, it was about the boogeyman, not the, you know, the evil child molester.

Liam Heffernan

Yeah.

Liam Heffernan

And so what does the franchise do from here?

Liam Heffernan

And what, what happens to Freddy Krueger?

Liam Heffernan

I mean, it's this conundrum with anyone who's sort of rise to fame, fictional or not, is built on, on fear that when, when that starts to go a bit, do they, do they just die off?

Liam Heffernan

You know, is there, is Freddy just going to be one of those characters from late 20th century American pop culture that we remember in history?

Liam Heffernan

Or can he, can he come back?

Noel Mellor

It's really difficult to say because on the one hand, you know, you sort of look at the, you look at the bankability of it and you look, you look at the strength of the idea and you go, you know, he can't be gone.

Noel Mellor

Like, you know, if somebody owns.

Noel Mellor

Well, we know that the rights to the franchise have passed back over to Wes Craven's estate.

Noel Mellor

And apparently conversations have been happening for a very long time with HBO and Blumhouse and other sort of people about what to do with it.

Noel Mellor

So I think it's inevitable that he comes back.

Noel Mellor

I, I really, really do.

Noel Mellor

Just because Hollywood, again, like Bob Shade, they don't leave money on the table.

Noel Mellor

So he will be back.

Noel Mellor

As I say, England is 77 years old.

Noel Mellor

It's not going to be him.

Noel Mellor

So what comes next is going to be interesting.

Noel Mellor

I'm a, I'm a movie guy more than I am a TV series guy.

Noel Mellor

So unusually for me, I, I, I would say I think maybe a TV series might be a better option.

Noel Mellor

I think a movie now, a horror movie now would have a lot of pressure on it.

Noel Mellor

And because it would, people would be expecting it to be a franchise and put one foot wrong like they did with the, the remake, and that all goes out the window and suddenly the, the franchise is dead for another 10 years.

Noel Mellor

A TV series.

Noel Mellor

And I know that there's been discussions of maybe HBO doing something, a TV series might allow us to get to know Freddy again and get to, you know, have the space to allow him to become part of the fabric of culture in a different way.

Noel Mellor

You know, people are comfortable with episodic tv again, being quite a high profile thing.

Noel Mellor

And I feel like.

Noel Mellor

And again, this is not normally the kind of thing I'd say.

Noel Mellor

I'd be like, please don't make a series, make a movie.

Noel Mellor

But I just feel like in this case, a, a TV series might be that soft introduction, soft reintroduction to the character that we need.

Noel Mellor

Who they get to play.

Noel Mellor

It is, is, is gonna be a real tough one.

Noel Mellor

But I think whatever they do, it has to be fun because that sort of, that mean version of Freddy, I don't know that anybody's rooting to see that again.

Liam Heffernan

Yeah, I agree completely with you and I.

Liam Heffernan

Anyone that, that thinks that they should go back to, to a movie, I would urge to watch the, the TV series of Scream that they did around about sort of what, five, five to 10 years ago now, which was actually a really solid adaptation of the franchise.

Liam Heffernan

And I think they could do something very similar with not Run Elm street.

Liam Heffernan

But.

Noel Mellor

But yeah, well, I've been, I've been told as well this, the Exorcist TV series apparently is great.

Noel Mellor

You know, there is precedent for this stuff.

Noel Mellor

I wouldn't, I wouldn't say the Nightmare on Elm Street TV series is a great example of translating, translating movies to the screen, but it is possible and yeah, I'd like to see it.

Liam Heffernan

Yeah.

Liam Heffernan

And I think there's something to be said for just being able to like, watch something scary on your sofa, you know, at night.

Liam Heffernan

Maybe that's, you know, that's, that's the way now that people want to, want to watch scary stuff, which is maybe why there's a bit of a transition to series over films, but.

Liam Heffernan

Right.

Liam Heffernan

That about wraps up the conversation for this episode.

Liam Heffernan

No, thank you so much for joining me for this.

Liam Heffernan

Thank you.

Liam Heffernan

No idea how long I've been sort of hoping to do an episode on Freddy Krueger, and I'm gonna search endlessly for excuses to get you back on.

Liam Heffernan

So we can chat more about this.

Liam Heffernan

Yeah, we're gonna leave some useful links in the show notes as well.

Liam Heffernan

So if you are listening to this and want to find out more, you can check out all of that.

Liam Heffernan

But no, if anyone wants to connect with you directly, where can they do that?

Noel Mellor

Yeah, so I'm a little bit off social media these days, but if you had to noemeller.com there will be all my old sort of 80s pop culture podcasts and links to everything that I'm up to there.

Noel Mellor

And if anybody wants to get in touch with me, then there's, there's links on there as well.

Noel Mellor

So yeah.

Noel Mellor

Noelmellor.com awesome.

Liam Heffernan

And you can find me on X just about hanging in there, but I'm now on blue sky on LinkedIn.

Liam Heffernan

Just search for my name and you will find find me.

Liam Heffernan

And if you enjoy this podcast, do just take 10 seconds out of your data, leave a rating and a review and follow the podcast as well so that all future episodes appear in your feed.

Liam Heffernan

Also, if you follow the links in the show notes, if you really love what we do, you can support the show from as little as one simple dollar.

Liam Heffernan

And that really helps us keep making it and makes everyone involved very happy indeed.

Liam Heffernan

We're going to record a bonus episode straight after this as well.

Liam Heffernan

So if you are a subscriber, you get access to that at the same time that you can listen to this episode without having to wait.

Liam Heffernan

Thank you so much for listening and goodbye.