And today we're going to be talking about how a client doubled his margin and revenue, this year working with us compared to last year of what he was doing. It's really working out for this client pretty well, even though it's a wonky strategy per se compared to the number of strategies that, A lot of times that we do How's it going everyone this is josh with another video for you guys and today we're talking about how a client Doubled his margin and revenue this year working with us compared to last year of what he was doing So let's go ahead and take a look at the back end numbers So he emailed me, his numbers for 23 and 2024 for january and february So in january 23, he made about 12. 6 in revenue You And in 2024, he made about 24. 6 in January. Then if we take a look at February, he made about 11. 2 and in February, 24, he made about 24. 8. So we basically doubled his income. And his revenue and those two months that he had on with a certain campaign that he had on versus our strategies and what we're doing. this is no seasonality at all. So this is like month compared to month. So there's no, nothing going to be like wonky or going on with that. This is comparing 20, 24 numbers last year to 23 numbers and what he was doing before. so this client says refers PCs, we took a look at the time for between January and February compared it to the previous year, what they were doing the route, the back, that we're using standard shopping. And then last year that they were running P max, so they're pretty heavily into it. They had Dell, hp, Acer, Alienware, and the corresponding campaigns. And then we have something similar as well where we have, Dell, hp, Acer, and the corresponding campaigns as well. You can see that we're spinning about 17% less than last year. We have about 6% increase in R. It doesn't really offset the budget, though that was down about 17%. conversions are down by 56%. CPAs up by 92%, and the average CPC is down by 41%. So you could say, this is some really wonky numbers. let's start with the average CPC. And go from there. So usually we'll see an increase in CPCs when you switch away from PMAX to standard shopping, but this is a different story. It's actually down by 41%. So you see right off the bat, we have different bid strategies. We have maximized clicks or one, two, three, four, five, six campaigns. and all those campaigns are pretty much standard chomping top of funnel, campaigns that have maximized clicks. So those are all pretty much cold traffic channels. And the reason why, the CPCs are down is because we're not bidding for the absolute top, we're bidding for a second or third position. And another reason why we're doing that is because their stock kind of changes in and out pretty quickly. So they'll have a product in stock for about a week, and then that one will go out of stock and then they'll have another product that shows up that they sell. So keep in mind that they sell referred PCs. So they can't manufacture or produce them themselves. So I have an F a set standard for what they buy. It's get what they take from their distributors that they get. So they could have a laptop that might have a slightly different, RAM or slightly different SSD drive. And that completely changes the part number. you're like the, skew or the GTI ends. And so Google will think that's a completely different product. So with maximize clicks, a thought process is Google doesn't really have to learn what that product is as often with the changes that we have, and also with the, competitiveness of the markets, one or two. And there's so many different types of costs and they're pretty competitive in their cost. We're showing second or third because we know that people can be shopping around for different prices or different products And they're doing pretty well with those App bidding strategies. So that's why the cpcs are so far down Then we take a look at the cpa why it's up by 92 so We know that with pmax it follows the user a lot more often in the journey of the client or the customer You So with standard shopping, the business that we have here, we're basically only showing like once or twice to an individual or client or customer, versus where in PMAX, you're going to be following that user. It's going to be collecting that data and holding onto that data or that customer a lot longer in that timeframe. So it's going to be remarketing into, let's say, search. It could go into shopping. It can go into display remarketing. It can go into, Gmail. So it's spinning little by little just to hold onto that data. And that client, and then the conversions will be, more populated inside in app because, the acquisition, is pulled more, and easier since it's remarketing. So with this, with standard shopping. It's more top of funnel cold traffic and a lot less into remarketing. So you're going to hit the client one or two times, that data will get lost eventually. And then they'll convert either organic or direct, it's not pulled into, in app and Google. So you'll lose that acquisition. So that's why the conversions are. Are a lot less as well. Another reason why it's less too is because we're running into a higher margin campaign. So we segment this client out into, high margin Dell, mid to low for servers, high margin. So instead of just showing for, certain products or all the products all at once, we only pick the ones that, have a higher margin. And so that way, with those conversions, it's going to be a lot more valuable to us than let's say, something that costs less over here and it's not as profitable, maybe 10 percent margin versus a 30 percent margin. So what I've seen Google likes to do is let's say you threw everything into one campaign. And you have all those products in there. It's going to go after the easiest converting product. And most of the time it's usually the lower cost products, that get the most conversions because it's the easiest or easiest to get a conversion on those products. So this is how we have it segmented out. And that's why other conversions are a lot less as well. and then with row, that's the same concept of, not everything gets converted. Or, Basically shown inside in app when you're just running cold traffic. The attribution is a lot more loss versus the PMAX and remarketing. That basically pretty much sums up this account. touching base up with maximized clicks. it's not the end all be all, I wouldn't change your account to maximize clicks. Unless you want to do a test first, but, how it works for this client. Like I said before, we don't want to show up for that first position. We're like all the other competitors are doing. We don't want to be into remarketing display. like maybe the other competitors are doing. So we're hacking Google ads and saying, Hey, we only want to show up for this, we don't want to show up as maximum out of budget and get the maximum clicks and get the maximum exposure that we want. Knowing that people are going to be shopping around. And, get the most out of what we're doing. So it's really, we're not for this client pretty well, even though it's a wonky strategy per se, compared to the two, the number of strategies that, a lot of times that we do. but that's why we always double check and make sure to run tests, making sure it lines up with the backend numbers. And then learning new things as we go along too, because everything can be different, every platform or, the market that you're in can be different and so different strategies can have different effect on you guys. So it's not we have a certain way of doing things only. we just make sure that we do some tasks and make sure that the backend numbers follow suit. So that's what we do it here at Solite. And, but yeah, that's pretty much it. And, I'll see you guys next time..