I am super excited to talk with you.
Stephanie Maas:Incredible and super inspiring background, and I have just
Stephanie Maas:recently been introduced to the world of AI, so I would love to
Stephanie Maas:hear your journey from your words.
Denzil Eden:Definitely. And thank you so much for having me.
Denzil Eden:I'm very excited to be here. I started my journey pretty young,
Denzil Eden:like I started coding when I was in second or third grade, and it
Denzil Eden:was because my school taught logo, which was this, like
Denzil Eden:programming language for kids. It had a turtle. You would tell
Denzil Eden:the turtle where to go and what to do. I just loved it. It just
Denzil Eden:made so much sense to me. It was logical. You could do really
Denzil Eden:cool things. And that was how I first fell in love with computer
Denzil Eden:science, and I kind of took that passion with me all the way to
Denzil Eden:through high school, and eventually decided, like, that's
Denzil Eden:what I want to do. I want to learn more. Took that passion
Denzil Eden:with me to MIT, where I went for undergrad, and ended up doing
Denzil Eden:like a master's there as well, with a focus on AI. But at that
Denzil Eden:time, AI was still in its like, much more earlier stages, so I
Denzil Eden:did a thesis project in human computer interactions, and I
Denzil Eden:actually ended up building a precursor to Slack, but for
Denzil Eden:classrooms. So it was ahead of its time. It was all about
Denzil Eden:asynchronous collaboration. And I probably should have made a
Denzil Eden:company out of it, coming out of my masters, but I thought being
Denzil Eden:a founder was just not for me. I did not think that was something
Denzil Eden:I would enjoy doing. I didn't think that was something was
Denzil Eden:something someone like me is supposed to do. I don't know
Denzil Eden:why. It was just something I really felt at that time. So I
Denzil Eden:ended up going into big tech instead. I was working at
Denzil Eden:Microsoft. Started as a PM, so really on the product side at
Denzil Eden:PowerPoint, missed being technical, missed coding things
Denzil Eden:and building things from scratch. And so ended up
Denzil Eden:switching to being a software engineer at Yammer, got a gamut
Denzil Eden:of experiences there and realized that I still wanted
Denzil Eden:more, or I wasn't sure what I was missing, so I was trying out
Denzil Eden:a bunch of other things on the side, I decided to go to
Denzil Eden:business school because I felt like the best way to really hone
Denzil Eden:out my skill set and also take some time to figure out what I
Denzil Eden:wanted to do. And that's really where the idea for smarty, which
Denzil Eden:is what I'm working on today, came for me. I was just feeling
Denzil Eden:overwhelmed with all the things that I was doing. I knew that
Denzil Eden:technology could automate a lot of the tasks I needed to do, and
Denzil Eden:so I started building Smarty for myself. It was a chat bot. I
Denzil Eden:would tell Smarty what I need to do. It would try to do it for
Denzil Eden:me. And I remember pitching it to my first investor, and she
Denzil Eden:was like, No, this makes no sense. This is not how you pitch
Denzil Eden:things. I got so much feedback. It was really great. I kept in
Denzil Eden:touch with her and kept pitching Smarty over and over again over
Denzil Eden:the years, and eventually she wrote us our first check, and
Denzil Eden:that's how I got started. And leads me to here today, where
Denzil Eden:I'm working on sorority full time. So something that I can
Denzil Eden:say to Smarty today is like coffee with Stephanie at Blue
Denzil Eden:Bottle in San Francisco at 2pm London time and Smarty will
Denzil Eden:figure out the location, the time zone difference, add you to
Denzil Eden:the event and send a calendar invite immediately. And that's
Denzil Eden:just in calendar management. But really, all of the things that
Denzil Eden:your executive assistant does across task management,
Denzil Eden:scheduling, links, contact management and creating notes,
Denzil Eden:Mind Mapping, we're trying to bring all of this administrative
Denzil Eden:features that you would use an executive assistant for, making
Denzil Eden:it conversational and allowing you to get it done instead. So
Denzil Eden:that's really like the goal. What's already today, we are
Denzil Eden:trying to be this AI powered executive assistant for people
Denzil Eden:who don't have one.
Stephanie Maas:That is incredible. Okay, so how many
Stephanie Maas:years ago was it that you first had the thought, hey, I'm not a
Stephanie Maas:founder. This isn't for me. That's not my thing.
Denzil Eden:Oh wow. That was probably like, right out of my
Denzil Eden:like, thesis. I was like, 22, 23 10 years ago.
Stephanie Maas:Okay, so walk me through, how has that changed
Stephanie Maas:today?
Denzil Eden:Yeah, it's a great question, because I sometimes
Denzil Eden:think about it a lot. I'm like, why did it never even occur to
Denzil Eden:me to try to turn this idea that, like, I had customers more
Denzil Eden:into an actual business? And I think it was one just the timing
Denzil Eden:of it. I think at that time my undergrad MIT was just much more
Denzil Eden:theoretical. It had some entrepreneurial resources, but
Denzil Eden:not like it does today. Today, there's so many resources in
Denzil Eden:every university that you go to, around early funding, around how
Denzil Eden:do you like pitch an idea, how do you build an idea into a
Denzil Eden:company? And so I think it was just a different time. There
Denzil Eden:wasn't as many resources around practical advice on how to turn
Denzil Eden:an idea into a company. And so that, I think, is a big change,
Denzil Eden:because even now, I think the undergrad is so different than
Denzil Eden:what it was when I was there. I think the second big thing there
Denzil Eden:weren't like role models that I could look at and say, Wow, I
Denzil Eden:can be like her. And I do think that's really important, being
Denzil Eden:able to see someone that reminds you of yourself in any way and
Denzil Eden:shows a path. And I really didn't have that. Then I thought
Denzil Eden:the only people who could be founders were Mark Zuckerberg,
Denzil Eden:which really, like, I couldn't see myself in him, but I didn't.
Denzil Eden:And so it felt like so untenable in a lot of ways. And so I
Denzil Eden:stayed away from that. And I I was also convinced that, like,
Denzil Eden:my life path had to go in one direction, that I had to get a
Denzil Eden:job, that. Was a nine to five job, and that was like what
Denzil Eden:everyone did. And so I just didn't have a lot of exposure to
Denzil Eden:people not doing that. And I think that would be different
Denzil Eden:today too, because I feel like more people are starting
Denzil Eden:companies than ever before. I mean, just based off my
Denzil Eden:experiences, I don't know if that's actually true, but I feel
Denzil Eden:like the entrepreneurial energy is higher than it was 10 years
Denzil Eden:ago. And then I think the third thing, really, for me, was just,
Denzil Eden:I think, understanding that an idea, any idea, can be turned
Denzil Eden:into a company. It's all about, like, finding the right
Denzil Eden:customers, figuring out how to monetize it. And I think that is
Denzil Eden:something that you just learned through practice. And like,
Denzil Eden:willingness to take risk, which I guess 10 years ago, I was very
Denzil Eden:like, risk averse. I was like, not for me, but it has been a
Denzil Eden:long journey, and I do think not seeing the right folks around
Denzil Eden:you makes a big difference, because even today, there are
Denzil Eden:more female founders than there were 10 years ago. But I don't
Denzil Eden:think there's many founders in AI that are women, and I'm not
Denzil Eden:sure why that's the case, because it's like such a new
Denzil Eden:space. There's a lot of opportunity here, but every time
Denzil Eden:I go to an AI conference, it's always a bunch of male speakers.
Denzil Eden:It's always the same thing. And so I'm and I know that there are
Denzil Eden:women out there doing cool things, and so I think it's a
Denzil Eden:lot of exposure. I think it's really important to, like, show
Denzil Eden:the path be a role model, trying to find opportunities to get
Denzil Eden:more younger women than younger folks in general, into the right
Denzil Eden:spaces.
Stephanie Maas:I mean, I hope you do know and understand that
Stephanie Maas:you are now that role model that you did not have.
Denzil Eden:I hope so. I hope, like listening to me, everyone
Denzil Eden:is like, I can start a company. Like, it's not a specific
Denzil Eden:pattern that that is best for running with your ideas. But
Denzil Eden:also for younger women, I really hope, like they feel like they
Denzil Eden:can do anything if they put their minds to it.
Stephanie Maas:Super cool. So let's shift gears slightly. One
Stephanie Maas:of the things that is intriguing to me is this idea of
Stephanie Maas:demystifying AI. If someone came to you and, you know, said, Hey,
Stephanie Maas:layman's term, help me understand this world of AI.
Stephanie Maas:Walk me through
Denzil Eden:Yeah, it's a great question, and I actually think
Denzil Eden:right now is the time to become AI literate. That's the term
Denzil Eden:that I use, because it's not about necessarily understanding
Denzil Eden:how the AI works. It's about learning how to use AI
Denzil Eden:regardless of what you're doing. Because AI is just a tool. It
Denzil Eden:empowers you to get things done. And the way that I like to think
Denzil Eden:of AI is I have, like these three principles of AI. And so
Denzil Eden:it's the first is that it's predictable. So it uses past
Denzil Eden:data to predict what you're going to do next, or to
Denzil Eden:understand what is going to come next. So it's really around
Denzil Eden:using past experiences, past data sets, and trying to
Denzil Eden:understand what will the future look like. So very predictive.
Denzil Eden:The second big thing is proactive. It looks at that past
Denzil Eden:data. It looks at this future potential outcomes, and it
Denzil Eden:understands how to get to those outcomes, how to get those
Denzil Eden:outcomes to be achieved. So proactive and try to get things
Denzil Eden:done based off past data. And then the last one is
Denzil Eden:personalized. It uses your personal data to understand what
Denzil Eden:future steps will you take? What are your preferred outcomes, and
Denzil Eden:how would you get to those outcomes? Personally? That is
Denzil Eden:what AI is trying to do. It's trying to take this data, it's
Denzil Eden:trying to take your data, and it's trying to understand how to
Denzil Eden:get to future outcomes from there. And so every time you see
Denzil Eden:a tool, that's how you should be thinking about it. And in terms
Denzil Eden:of the future of AI. I think it's really important for
Denzil Eden:everyone to become AI literate, which just means learning how to
Denzil Eden:use AI in whatever you're doing for life and work, because AI is
Denzil Eden:going to affect every industry, every job, every role, and you
Denzil Eden:can already kind of see that happening. Copywriters and use
Denzil Eden:chatgpt to help them write marketing copy. Artists are
Denzil Eden:using mid journey and other art tools to help them create new
Denzil Eden:forms of art, and there are a lot of like, short term
Denzil Eden:consequences that are going to come out of that, but the long
Denzil Eden:term AI is this tool that is going to be used by every job
Denzil Eden:role to make them better at whatever they're doing. And so
Denzil Eden:it's important now to start immersing yourself and learning
Denzil Eden:what types of tools are out there. How can I start using it
Denzil Eden:in my life, and how does aI think and work? And then how can
Denzil Eden:I leverage that in whatever I'm doing? And so for everyone who's
Denzil Eden:listening, I think the best way to get started is to think about
Denzil Eden:what you like to do, what's a hobby or something creative that
Denzil Eden:you enjoy doing. So if you like composing music, if you like
Denzil Eden:playing music, there's so many AI tools around writing music or
Denzil Eden:composing it for every instrument out there. If you, if
Denzil Eden:you're an artist, play around with these AI art tools and
Denzil Eden:learn how to take your own work and take it to the next level,
Denzil Eden:because that's really what AI tools are going to help you do.
Denzil Eden:It is like a very exciting time, because there's so much to
Denzil Eden:learn, and you don't have to be technical to be able to become
Denzil Eden:an expert in using AI.
Stephanie Maas:Is there an AI tool out there to help me decide
Stephanie Maas:what to make dinner every night?
Denzil Eden:I'm sure there is. I am sure someone is working on that.
Stephanie Maas:There must be.
Denzil Eden:And if there isn't someone listening who's excited
Denzil Eden:about this, like taking a picture of what's in your
Denzil Eden:fridge, because AI is at this level where it can, like,
Denzil Eden:classify all the. Ingredients in your fridge, probably even how
Denzil Eden:much of it you have, and coming up with generated recipes that
Denzil Eden:you should do. And I'm sure they're like meal planning AI
Denzil Eden:tools out there too, but that's what I mean. It's going to be
Denzil Eden:affecting like every part of your life. And so for everyone
Denzil Eden:who wants to be a founder, or maybe debating being a founder,
Denzil Eden:find a problem in your own life, find a customer who has that
Denzil Eden:problem, and start building.
Stephanie Maas:So now that you're at this level, who's
Stephanie Maas:inspiring you, who's helping you get through the mental hoops and
Stephanie Maas:getting to where you're hoping to go?
Denzil Eden:That's a great question. I am always looking
Denzil Eden:for more folks to look up to, because it's nice to have
Denzil Eden:something to aspire towards. Something that I've been really
Denzil Eden:looking for right now is trying to find AI like, micro
Denzil Eden:influencers, folks who are staying on top of the most
Denzil Eden:cutting edge trends around AI and so someone that I really
Denzil Eden:like is Ali K Miller. She's in New York City. She used to work
Denzil Eden:at AWS, has always been in the AI machine learning space, and
Denzil Eden:has just been such a great person to follow. But she's
Denzil Eden:always on top of, like the newest AI tools, the newest AI
Denzil Eden:trends, and encouraging the non technical person to get
Denzil Eden:involved. And so that's someone I'm really looking up to right
Denzil Eden:now, and I hope I can meet her someday.
Stephanie Maas:What do you think are some general fears or
Stephanie Maas:concerns people have around AI and how would you address those?
Denzil Eden:I think there are many, and I think they're all
Denzil Eden:very valid concerns. The first one is the jobs that AI will
Denzil Eden:take. In the short term, I think there will be consequences
Denzil Eden:around certain jobs being replaced by AI, but I think in
Denzil Eden:the long term, I'm very optimistic, because AI is just
Denzil Eden:going to open up more job opportunities, more roles that
Denzil Eden:we can't even foresee today. It's very much like the
Denzil Eden:Industrial Revolution, where certain jobs left, but so many
Denzil Eden:more opened up in the long term. And so I see that as short term
Denzil Eden:concern with AI, but a long term, very optimistic thing. A
Denzil Eden:second big concern, I think, is really, of course, around
Denzil Eden:security and privacy. And I do think the government needs to be
Denzil Eden:involved in that conversation around, how do you regulate the
Denzil Eden:security tools and encryption and what data sets companies are
Denzil Eden:using? I think most governments realize how important it is to
Denzil Eden:have regulation, but also have enough bandwidth to allow for
Denzil Eden:innovation. And so I think that is also a short term concern,
Denzil Eden:but one that is actively being worked on is well known. And the
Denzil Eden:third one is bias. There's a lot of bias in AI tools because it's
Denzil Eden:so based off past data, and past data really matters, like what
Denzil Eden:you're feeding into an AI technology. And so a lot of the
Denzil Eden:data can be very biased towards a certain demographic, or it can
Denzil Eden:be very biased towards a specific way of thinking, and so
Denzil Eden:it's really important to be doing audits around this AI
Denzil Eden:technology that's being built out and and checking like, is
Denzil Eden:this a diverse sample set? Are the right people being
Denzil Eden:represented here? So for example, with mid journey, if
Denzil Eden:you prompt like boardroom, it might send back a picture of all
Denzil Eden:white men in a room talking, and there's no gender diversity,
Denzil Eden:there's no racial diversity, there's no socioeconomic
Denzil Eden:diversity, and so it's really important to be checking like,
Denzil Eden:what data sets are these tools using, and is it actually
Denzil Eden:representative of the population it's supposed to be serving? And
Denzil Eden:so I think there's a short term concern around that, but a lot
Denzil Eden:of companies are popping up specifically around auditing
Denzil Eden:what data companies are using. And so I think those are the
Denzil Eden:biggest concerns, and I think we're doing a good job of
Denzil Eden:addressing and being aware of them. And I think it's someone
Denzil Eden:needs to also be thinking about, like, what else should we be
Denzil Eden:concerned about? What are the unknown unknowns? And I don't
Denzil Eden:know what those are.
Stephanie Maas:You mean you don't know what you don't know?
Stephanie Maas:So you do have some limitations. Okay, good to know. Tell me how
Stephanie Maas:your experience has shaped your perspective as a female,
Stephanie Maas:especially in AI tech.
Denzil Eden:I think my biggest learning over the last few
Denzil Eden:years, especially is that all that matters is grit and
Denzil Eden:resilience. You can always figure out what you don't know.
Denzil Eden:And actually, this is it reminds me something that I was talking
Denzil Eden:to someone earlier this week. Earlier this week about what is
Denzil Eden:a growth mindset versus imposter syndrome. I think it's really
Denzil Eden:easy to tell yourself, oh my god, I can't do this. I'll never
Denzil Eden:be able to do this having that imposter syndrome. But to shift
Denzil Eden:that to being a growth mindset, you have to add on the word yet.
Denzil Eden:I can't do this yet. I'm not going to be ever able to do
Denzil Eden:this. Should be I'm not going to be able to do this yet, and then
Denzil Eden:changing our mindset around this idea of, like, Okay, I can't do
Denzil Eden:it now, but I can learn how to do it. I can find someone who
Denzil Eden:does know how to do it and have them teach me. It's about
Denzil Eden:changing your entire mindset to how can I keep going and get
Denzil Eden:where I need to go? And I think that is something that's really
Denzil Eden:important if you want to be a founder, and I think it's just
Denzil Eden:really important in life in general, never counting yourself
Denzil Eden:too short and knowing that you have everything you need to get
Denzil Eden:where you want to go.
Stephanie Maas:Now that you have gotten this investment,
Stephanie Maas:you're on this path. What are your hurdles going forward?
Denzil Eden:I will say personally that is still my
Denzil Eden:biggest challenge, like reminding myself my biggest job
Denzil Eden:as a founder is to not quit, to keep trying, to keep trying to
Denzil Eden:get to the destination that I know I want to get to. And it's
Denzil Eden:easy to get dissuaded by all of the things that go wrong every
Denzil Eden:day. And so it's really important to celebrate small
Denzil Eden:wins. So on a personal level, it's really around reminding
Denzil Eden:myself I'm lucky that I get to be a founder. I'm lucky to have
Denzil Eden:this opportunity, and despite any setbacks, I just need to
Denzil Eden:keep going on a professional level. I think the big thing for
Denzil Eden:us today, ex Marty, is to try to hit profitability. We are trying
Denzil Eden:to get as many customers as possible. We're trying to make
Denzil Eden:the product as robust as possible. And so that's just
Denzil Eden:like my Top of Mind goal and concern for the year, and I
Denzil Eden:think, don't be worried about what the ecosystem looks like if
Denzil Eden:you don't see someone who looks like you, you should still
Denzil Eden:pursue your idea. You should still take that risk and chance.
Denzil Eden:I think, in relation to that one, if you have an idea,
Denzil Eden:there's so many ways today on the internet, to be able to
Denzil Eden:validate and test your idea. And that's something that I wish I'd
Denzil Eden:really known as an early stage founder. I am a builder. I can
Denzil Eden:code. So I immediately started coding a product that I thought
Denzil Eden:people wanted because I was building it for myself. And
Denzil Eden:really what I should have done is validated the idea, validated
Denzil Eden:how it was going to look, validated who my customers were
Denzil Eden:going to be. And if I could do it over again, I would have
Denzil Eden:started there. And so it's actually very simple to start
Denzil Eden:testing and validating ideas. You can build up a wait list.
Denzil Eden:You can have different landing pages for for your idea and see
Denzil Eden:what brings people in. And then you can start doing customer
Denzil Eden:interviews without having a product. You can build a
Denzil Eden:prototype of a product using tools like figma. It is easier
Denzil Eden:than ever to test an idea. And so I think if you have an idea,
Denzil Eden:start testing it. You don't need to leave your job, you don't
Denzil Eden:need to start building it with code. You can just start testing
Denzil Eden:and seeing where the customers are, what are their pain points,
Denzil Eden:and figure out how you can turn a profit from there.
Stephanie Maas:You know, what I really want is, I want to put a
Stephanie Maas:date on the calendar five years from now, and I probably won't
Stephanie Maas:even need to wait that long and just watch what you've
Stephanie Maas:accomplished in the next five years. I think it's going to be incredible.
Denzil Eden:I appreciate that. I hope so, but I also know, and
Denzil Eden:for everyone who's out there, I guess listening, that your path
Denzil Eden:will change and wind in ways that you can even expect. But as
Denzil Eden:long as you're aiming towards a North Star, you'll get somewhere
Denzil Eden:you want. I think I really didn't love that idiom where if
Denzil Eden:you shoot for the moon, you'll land in the stars, but it's so
Denzil Eden:true. Have ambitious goals, and regardless of what happens,
Denzil Eden:you'll end up somewhere you're very happy to be.
Stephanie Maas:That is awesome. I so appreciate you being here.
Stephanie Maas:Thank you so much for your willingness to be with us today.
Stephanie Maas:I really appreciate it.
Denzil Eden:Of course, thank you so much for having me. Thank
Denzil Eden:you so much.