Stephanie Maas:

I am super excited to talk with you.

Stephanie Maas:

Incredible and super inspiring background, and I have just

Stephanie Maas:

recently been introduced to the world of AI, so I would love to

Stephanie Maas:

hear your journey from your words.

Denzil Eden:

Definitely. And thank you so much for having me.

Denzil Eden:

I'm very excited to be here. I started my journey pretty young,

Denzil Eden:

like I started coding when I was in second or third grade, and it

Denzil Eden:

was because my school taught logo, which was this, like

Denzil Eden:

programming language for kids. It had a turtle. You would tell

Denzil Eden:

the turtle where to go and what to do. I just loved it. It just

Denzil Eden:

made so much sense to me. It was logical. You could do really

Denzil Eden:

cool things. And that was how I first fell in love with computer

Denzil Eden:

science, and I kind of took that passion with me all the way to

Denzil Eden:

through high school, and eventually decided, like, that's

Denzil Eden:

what I want to do. I want to learn more. Took that passion

Denzil Eden:

with me to MIT, where I went for undergrad, and ended up doing

Denzil Eden:

like a master's there as well, with a focus on AI. But at that

Denzil Eden:

time, AI was still in its like, much more earlier stages, so I

Denzil Eden:

did a thesis project in human computer interactions, and I

Denzil Eden:

actually ended up building a precursor to Slack, but for

Denzil Eden:

classrooms. So it was ahead of its time. It was all about

Denzil Eden:

asynchronous collaboration. And I probably should have made a

Denzil Eden:

company out of it, coming out of my masters, but I thought being

Denzil Eden:

a founder was just not for me. I did not think that was something

Denzil Eden:

I would enjoy doing. I didn't think that was something was

Denzil Eden:

something someone like me is supposed to do. I don't know

Denzil Eden:

why. It was just something I really felt at that time. So I

Denzil Eden:

ended up going into big tech instead. I was working at

Denzil Eden:

Microsoft. Started as a PM, so really on the product side at

Denzil Eden:

PowerPoint, missed being technical, missed coding things

Denzil Eden:

and building things from scratch. And so ended up

Denzil Eden:

switching to being a software engineer at Yammer, got a gamut

Denzil Eden:

of experiences there and realized that I still wanted

Denzil Eden:

more, or I wasn't sure what I was missing, so I was trying out

Denzil Eden:

a bunch of other things on the side, I decided to go to

Denzil Eden:

business school because I felt like the best way to really hone

Denzil Eden:

out my skill set and also take some time to figure out what I

Denzil Eden:

wanted to do. And that's really where the idea for smarty, which

Denzil Eden:

is what I'm working on today, came for me. I was just feeling

Denzil Eden:

overwhelmed with all the things that I was doing. I knew that

Denzil Eden:

technology could automate a lot of the tasks I needed to do, and

Denzil Eden:

so I started building Smarty for myself. It was a chat bot. I

Denzil Eden:

would tell Smarty what I need to do. It would try to do it for

Denzil Eden:

me. And I remember pitching it to my first investor, and she

Denzil Eden:

was like, No, this makes no sense. This is not how you pitch

Denzil Eden:

things. I got so much feedback. It was really great. I kept in

Denzil Eden:

touch with her and kept pitching Smarty over and over again over

Denzil Eden:

the years, and eventually she wrote us our first check, and

Denzil Eden:

that's how I got started. And leads me to here today, where

Denzil Eden:

I'm working on sorority full time. So something that I can

Denzil Eden:

say to Smarty today is like coffee with Stephanie at Blue

Denzil Eden:

Bottle in San Francisco at 2pm London time and Smarty will

Denzil Eden:

figure out the location, the time zone difference, add you to

Denzil Eden:

the event and send a calendar invite immediately. And that's

Denzil Eden:

just in calendar management. But really, all of the things that

Denzil Eden:

your executive assistant does across task management,

Denzil Eden:

scheduling, links, contact management and creating notes,

Denzil Eden:

Mind Mapping, we're trying to bring all of this administrative

Denzil Eden:

features that you would use an executive assistant for, making

Denzil Eden:

it conversational and allowing you to get it done instead. So

Denzil Eden:

that's really like the goal. What's already today, we are

Denzil Eden:

trying to be this AI powered executive assistant for people

Denzil Eden:

who don't have one.

Stephanie Maas:

That is incredible. Okay, so how many

Stephanie Maas:

years ago was it that you first had the thought, hey, I'm not a

Stephanie Maas:

founder. This isn't for me. That's not my thing.

Denzil Eden:

Oh wow. That was probably like, right out of my

Denzil Eden:

like, thesis. I was like, 22, 23 10 years ago.

Stephanie Maas:

Okay, so walk me through, how has that changed

Stephanie Maas:

today?

Denzil Eden:

Yeah, it's a great question, because I sometimes

Denzil Eden:

think about it a lot. I'm like, why did it never even occur to

Denzil Eden:

me to try to turn this idea that, like, I had customers more

Denzil Eden:

into an actual business? And I think it was one just the timing

Denzil Eden:

of it. I think at that time my undergrad MIT was just much more

Denzil Eden:

theoretical. It had some entrepreneurial resources, but

Denzil Eden:

not like it does today. Today, there's so many resources in

Denzil Eden:

every university that you go to, around early funding, around how

Denzil Eden:

do you like pitch an idea, how do you build an idea into a

Denzil Eden:

company? And so I think it was just a different time. There

Denzil Eden:

wasn't as many resources around practical advice on how to turn

Denzil Eden:

an idea into a company. And so that, I think, is a big change,

Denzil Eden:

because even now, I think the undergrad is so different than

Denzil Eden:

what it was when I was there. I think the second big thing there

Denzil Eden:

weren't like role models that I could look at and say, Wow, I

Denzil Eden:

can be like her. And I do think that's really important, being

Denzil Eden:

able to see someone that reminds you of yourself in any way and

Denzil Eden:

shows a path. And I really didn't have that. Then I thought

Denzil Eden:

the only people who could be founders were Mark Zuckerberg,

Denzil Eden:

which really, like, I couldn't see myself in him, but I didn't.

Denzil Eden:

And so it felt like so untenable in a lot of ways. And so I

Denzil Eden:

stayed away from that. And I I was also convinced that, like,

Denzil Eden:

my life path had to go in one direction, that I had to get a

Denzil Eden:

job, that. Was a nine to five job, and that was like what

Denzil Eden:

everyone did. And so I just didn't have a lot of exposure to

Denzil Eden:

people not doing that. And I think that would be different

Denzil Eden:

today too, because I feel like more people are starting

Denzil Eden:

companies than ever before. I mean, just based off my

Denzil Eden:

experiences, I don't know if that's actually true, but I feel

Denzil Eden:

like the entrepreneurial energy is higher than it was 10 years

Denzil Eden:

ago. And then I think the third thing, really, for me, was just,

Denzil Eden:

I think, understanding that an idea, any idea, can be turned

Denzil Eden:

into a company. It's all about, like, finding the right

Denzil Eden:

customers, figuring out how to monetize it. And I think that is

Denzil Eden:

something that you just learned through practice. And like,

Denzil Eden:

willingness to take risk, which I guess 10 years ago, I was very

Denzil Eden:

like, risk averse. I was like, not for me, but it has been a

Denzil Eden:

long journey, and I do think not seeing the right folks around

Denzil Eden:

you makes a big difference, because even today, there are

Denzil Eden:

more female founders than there were 10 years ago. But I don't

Denzil Eden:

think there's many founders in AI that are women, and I'm not

Denzil Eden:

sure why that's the case, because it's like such a new

Denzil Eden:

space. There's a lot of opportunity here, but every time

Denzil Eden:

I go to an AI conference, it's always a bunch of male speakers.

Denzil Eden:

It's always the same thing. And so I'm and I know that there are

Denzil Eden:

women out there doing cool things, and so I think it's a

Denzil Eden:

lot of exposure. I think it's really important to, like, show

Denzil Eden:

the path be a role model, trying to find opportunities to get

Denzil Eden:

more younger women than younger folks in general, into the right

Denzil Eden:

spaces.

Stephanie Maas:

I mean, I hope you do know and understand that

Stephanie Maas:

you are now that role model that you did not have.

Denzil Eden:

I hope so. I hope, like listening to me, everyone

Denzil Eden:

is like, I can start a company. Like, it's not a specific

Denzil Eden:

pattern that that is best for running with your ideas. But

Denzil Eden:

also for younger women, I really hope, like they feel like they

Denzil Eden:

can do anything if they put their minds to it.

Stephanie Maas:

Super cool. So let's shift gears slightly. One

Stephanie Maas:

of the things that is intriguing to me is this idea of

Stephanie Maas:

demystifying AI. If someone came to you and, you know, said, Hey,

Stephanie Maas:

layman's term, help me understand this world of AI.

Stephanie Maas:

Walk me through

Denzil Eden:

Yeah, it's a great question, and I actually think

Denzil Eden:

right now is the time to become AI literate. That's the term

Denzil Eden:

that I use, because it's not about necessarily understanding

Denzil Eden:

how the AI works. It's about learning how to use AI

Denzil Eden:

regardless of what you're doing. Because AI is just a tool. It

Denzil Eden:

empowers you to get things done. And the way that I like to think

Denzil Eden:

of AI is I have, like these three principles of AI. And so

Denzil Eden:

it's the first is that it's predictable. So it uses past

Denzil Eden:

data to predict what you're going to do next, or to

Denzil Eden:

understand what is going to come next. So it's really around

Denzil Eden:

using past experiences, past data sets, and trying to

Denzil Eden:

understand what will the future look like. So very predictive.

Denzil Eden:

The second big thing is proactive. It looks at that past

Denzil Eden:

data. It looks at this future potential outcomes, and it

Denzil Eden:

understands how to get to those outcomes, how to get those

Denzil Eden:

outcomes to be achieved. So proactive and try to get things

Denzil Eden:

done based off past data. And then the last one is

Denzil Eden:

personalized. It uses your personal data to understand what

Denzil Eden:

future steps will you take? What are your preferred outcomes, and

Denzil Eden:

how would you get to those outcomes? Personally? That is

Denzil Eden:

what AI is trying to do. It's trying to take this data, it's

Denzil Eden:

trying to take your data, and it's trying to understand how to

Denzil Eden:

get to future outcomes from there. And so every time you see

Denzil Eden:

a tool, that's how you should be thinking about it. And in terms

Denzil Eden:

of the future of AI. I think it's really important for

Denzil Eden:

everyone to become AI literate, which just means learning how to

Denzil Eden:

use AI in whatever you're doing for life and work, because AI is

Denzil Eden:

going to affect every industry, every job, every role, and you

Denzil Eden:

can already kind of see that happening. Copywriters and use

Denzil Eden:

chatgpt to help them write marketing copy. Artists are

Denzil Eden:

using mid journey and other art tools to help them create new

Denzil Eden:

forms of art, and there are a lot of like, short term

Denzil Eden:

consequences that are going to come out of that, but the long

Denzil Eden:

term AI is this tool that is going to be used by every job

Denzil Eden:

role to make them better at whatever they're doing. And so

Denzil Eden:

it's important now to start immersing yourself and learning

Denzil Eden:

what types of tools are out there. How can I start using it

Denzil Eden:

in my life, and how does aI think and work? And then how can

Denzil Eden:

I leverage that in whatever I'm doing? And so for everyone who's

Denzil Eden:

listening, I think the best way to get started is to think about

Denzil Eden:

what you like to do, what's a hobby or something creative that

Denzil Eden:

you enjoy doing. So if you like composing music, if you like

Denzil Eden:

playing music, there's so many AI tools around writing music or

Denzil Eden:

composing it for every instrument out there. If you, if

Denzil Eden:

you're an artist, play around with these AI art tools and

Denzil Eden:

learn how to take your own work and take it to the next level,

Denzil Eden:

because that's really what AI tools are going to help you do.

Denzil Eden:

It is like a very exciting time, because there's so much to

Denzil Eden:

learn, and you don't have to be technical to be able to become

Denzil Eden:

an expert in using AI.

Stephanie Maas:

Is there an AI tool out there to help me decide

Stephanie Maas:

what to make dinner every night?

Denzil Eden:

I'm sure there is. I am sure someone is working on that.

Stephanie Maas:

There must be.

Denzil Eden:

And if there isn't someone listening who's excited

Denzil Eden:

about this, like taking a picture of what's in your

Denzil Eden:

fridge, because AI is at this level where it can, like,

Denzil Eden:

classify all the. Ingredients in your fridge, probably even how

Denzil Eden:

much of it you have, and coming up with generated recipes that

Denzil Eden:

you should do. And I'm sure they're like meal planning AI

Denzil Eden:

tools out there too, but that's what I mean. It's going to be

Denzil Eden:

affecting like every part of your life. And so for everyone

Denzil Eden:

who wants to be a founder, or maybe debating being a founder,

Denzil Eden:

find a problem in your own life, find a customer who has that

Denzil Eden:

problem, and start building.

Stephanie Maas:

So now that you're at this level, who's

Stephanie Maas:

inspiring you, who's helping you get through the mental hoops and

Stephanie Maas:

getting to where you're hoping to go?

Denzil Eden:

That's a great question. I am always looking

Denzil Eden:

for more folks to look up to, because it's nice to have

Denzil Eden:

something to aspire towards. Something that I've been really

Denzil Eden:

looking for right now is trying to find AI like, micro

Denzil Eden:

influencers, folks who are staying on top of the most

Denzil Eden:

cutting edge trends around AI and so someone that I really

Denzil Eden:

like is Ali K Miller. She's in New York City. She used to work

Denzil Eden:

at AWS, has always been in the AI machine learning space, and

Denzil Eden:

has just been such a great person to follow. But she's

Denzil Eden:

always on top of, like the newest AI tools, the newest AI

Denzil Eden:

trends, and encouraging the non technical person to get

Denzil Eden:

involved. And so that's someone I'm really looking up to right

Denzil Eden:

now, and I hope I can meet her someday.

Stephanie Maas:

What do you think are some general fears or

Stephanie Maas:

concerns people have around AI and how would you address those?

Denzil Eden:

I think there are many, and I think they're all

Denzil Eden:

very valid concerns. The first one is the jobs that AI will

Denzil Eden:

take. In the short term, I think there will be consequences

Denzil Eden:

around certain jobs being replaced by AI, but I think in

Denzil Eden:

the long term, I'm very optimistic, because AI is just

Denzil Eden:

going to open up more job opportunities, more roles that

Denzil Eden:

we can't even foresee today. It's very much like the

Denzil Eden:

Industrial Revolution, where certain jobs left, but so many

Denzil Eden:

more opened up in the long term. And so I see that as short term

Denzil Eden:

concern with AI, but a long term, very optimistic thing. A

Denzil Eden:

second big concern, I think, is really, of course, around

Denzil Eden:

security and privacy. And I do think the government needs to be

Denzil Eden:

involved in that conversation around, how do you regulate the

Denzil Eden:

security tools and encryption and what data sets companies are

Denzil Eden:

using? I think most governments realize how important it is to

Denzil Eden:

have regulation, but also have enough bandwidth to allow for

Denzil Eden:

innovation. And so I think that is also a short term concern,

Denzil Eden:

but one that is actively being worked on is well known. And the

Denzil Eden:

third one is bias. There's a lot of bias in AI tools because it's

Denzil Eden:

so based off past data, and past data really matters, like what

Denzil Eden:

you're feeding into an AI technology. And so a lot of the

Denzil Eden:

data can be very biased towards a certain demographic, or it can

Denzil Eden:

be very biased towards a specific way of thinking, and so

Denzil Eden:

it's really important to be doing audits around this AI

Denzil Eden:

technology that's being built out and and checking like, is

Denzil Eden:

this a diverse sample set? Are the right people being

Denzil Eden:

represented here? So for example, with mid journey, if

Denzil Eden:

you prompt like boardroom, it might send back a picture of all

Denzil Eden:

white men in a room talking, and there's no gender diversity,

Denzil Eden:

there's no racial diversity, there's no socioeconomic

Denzil Eden:

diversity, and so it's really important to be checking like,

Denzil Eden:

what data sets are these tools using, and is it actually

Denzil Eden:

representative of the population it's supposed to be serving? And

Denzil Eden:

so I think there's a short term concern around that, but a lot

Denzil Eden:

of companies are popping up specifically around auditing

Denzil Eden:

what data companies are using. And so I think those are the

Denzil Eden:

biggest concerns, and I think we're doing a good job of

Denzil Eden:

addressing and being aware of them. And I think it's someone

Denzil Eden:

needs to also be thinking about, like, what else should we be

Denzil Eden:

concerned about? What are the unknown unknowns? And I don't

Denzil Eden:

know what those are.

Stephanie Maas:

You mean you don't know what you don't know?

Stephanie Maas:

So you do have some limitations. Okay, good to know. Tell me how

Stephanie Maas:

your experience has shaped your perspective as a female,

Stephanie Maas:

especially in AI tech.

Denzil Eden:

I think my biggest learning over the last few

Denzil Eden:

years, especially is that all that matters is grit and

Denzil Eden:

resilience. You can always figure out what you don't know.

Denzil Eden:

And actually, this is it reminds me something that I was talking

Denzil Eden:

to someone earlier this week. Earlier this week about what is

Denzil Eden:

a growth mindset versus imposter syndrome. I think it's really

Denzil Eden:

easy to tell yourself, oh my god, I can't do this. I'll never

Denzil Eden:

be able to do this having that imposter syndrome. But to shift

Denzil Eden:

that to being a growth mindset, you have to add on the word yet.

Denzil Eden:

I can't do this yet. I'm not going to be ever able to do

Denzil Eden:

this. Should be I'm not going to be able to do this yet, and then

Denzil Eden:

changing our mindset around this idea of, like, Okay, I can't do

Denzil Eden:

it now, but I can learn how to do it. I can find someone who

Denzil Eden:

does know how to do it and have them teach me. It's about

Denzil Eden:

changing your entire mindset to how can I keep going and get

Denzil Eden:

where I need to go? And I think that is something that's really

Denzil Eden:

important if you want to be a founder, and I think it's just

Denzil Eden:

really important in life in general, never counting yourself

Denzil Eden:

too short and knowing that you have everything you need to get

Denzil Eden:

where you want to go.

Stephanie Maas:

Now that you have gotten this investment,

Stephanie Maas:

you're on this path. What are your hurdles going forward?

Denzil Eden:

I will say personally that is still my

Denzil Eden:

biggest challenge, like reminding myself my biggest job

Denzil Eden:

as a founder is to not quit, to keep trying, to keep trying to

Denzil Eden:

get to the destination that I know I want to get to. And it's

Denzil Eden:

easy to get dissuaded by all of the things that go wrong every

Denzil Eden:

day. And so it's really important to celebrate small

Denzil Eden:

wins. So on a personal level, it's really around reminding

Denzil Eden:

myself I'm lucky that I get to be a founder. I'm lucky to have

Denzil Eden:

this opportunity, and despite any setbacks, I just need to

Denzil Eden:

keep going on a professional level. I think the big thing for

Denzil Eden:

us today, ex Marty, is to try to hit profitability. We are trying

Denzil Eden:

to get as many customers as possible. We're trying to make

Denzil Eden:

the product as robust as possible. And so that's just

Denzil Eden:

like my Top of Mind goal and concern for the year, and I

Denzil Eden:

think, don't be worried about what the ecosystem looks like if

Denzil Eden:

you don't see someone who looks like you, you should still

Denzil Eden:

pursue your idea. You should still take that risk and chance.

Denzil Eden:

I think, in relation to that one, if you have an idea,

Denzil Eden:

there's so many ways today on the internet, to be able to

Denzil Eden:

validate and test your idea. And that's something that I wish I'd

Denzil Eden:

really known as an early stage founder. I am a builder. I can

Denzil Eden:

code. So I immediately started coding a product that I thought

Denzil Eden:

people wanted because I was building it for myself. And

Denzil Eden:

really what I should have done is validated the idea, validated

Denzil Eden:

how it was going to look, validated who my customers were

Denzil Eden:

going to be. And if I could do it over again, I would have

Denzil Eden:

started there. And so it's actually very simple to start

Denzil Eden:

testing and validating ideas. You can build up a wait list.

Denzil Eden:

You can have different landing pages for for your idea and see

Denzil Eden:

what brings people in. And then you can start doing customer

Denzil Eden:

interviews without having a product. You can build a

Denzil Eden:

prototype of a product using tools like figma. It is easier

Denzil Eden:

than ever to test an idea. And so I think if you have an idea,

Denzil Eden:

start testing it. You don't need to leave your job, you don't

Denzil Eden:

need to start building it with code. You can just start testing

Denzil Eden:

and seeing where the customers are, what are their pain points,

Denzil Eden:

and figure out how you can turn a profit from there.

Stephanie Maas:

You know, what I really want is, I want to put a

Stephanie Maas:

date on the calendar five years from now, and I probably won't

Stephanie Maas:

even need to wait that long and just watch what you've

Stephanie Maas:

accomplished in the next five years. I think it's going to be incredible.

Denzil Eden:

I appreciate that. I hope so, but I also know, and

Denzil Eden:

for everyone who's out there, I guess listening, that your path

Denzil Eden:

will change and wind in ways that you can even expect. But as

Denzil Eden:

long as you're aiming towards a North Star, you'll get somewhere

Denzil Eden:

you want. I think I really didn't love that idiom where if

Denzil Eden:

you shoot for the moon, you'll land in the stars, but it's so

Denzil Eden:

true. Have ambitious goals, and regardless of what happens,

Denzil Eden:

you'll end up somewhere you're very happy to be.

Stephanie Maas:

That is awesome. I so appreciate you being here.

Stephanie Maas:

Thank you so much for your willingness to be with us today.

Stephanie Maas:

I really appreciate it.

Denzil Eden:

Of course, thank you so much for having me. Thank

Denzil Eden:

you so much.