Speaker: 00:00:02

Hello there and welcome to this very

special bonus episode of In and Around

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Podcasting.

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My name is Mark Asquith and I'm joined

today by the wonderfully talented

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Katherine Ranis from Be Lightful Music.

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And I wanted to do this bonus episode to

talk about the music for the show, because

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music is a massive part of my life.

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And if you've seen the visuals for In and

Around Podcasting, whether that's in and

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around podcasting .com, whether you've

seen the podcast cover art in Spotify,

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Apple, Global Player,

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wherever you get your podcasts or indeed

the cover art over on YouTube, you will

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know that it's got quite a specific

aesthetic with the visuals.

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We wanted something very specific from and

of course the music had to match.

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This is not a podcast industry show that

is dry and that is going to leave you

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thinking, what did I just listen to?

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This is something a little different.

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So the music really had to stand up to

that.

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So I'm going to talk about what I asked

for and then the wonderful Catherine.

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is going to tell us exactly how she came

up with the wonderful, not only the theme

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tune, which is probably the biggest

earworm you're likely to hear this week,

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but also some of the little segment

pieces, some of the little switcheroo's

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that we're going to be using throughout

the show.

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And as the show matures, we'll introduce

more and more of them.

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So it's really quite interesting.

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So let's get to it.

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It's a really interesting concept.

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It's something that I'm excited to talk

about.

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So, Catherine.

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Welcome to the show, thank you for doing

this and thank you for this amazing music.

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Oh, you're welcome.

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It was my pleasure.

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I loved it.

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I still love it.

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It is a fun one, isn't it?

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And we're pretty local to each other.

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So we're both from Barnsley.

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When I wanted to do this, I wanted to use

someone that was local, someone that was

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highly talented.

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You actually came recommended through a

friend, Kevin Steele, down at the business

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village, I think, down in Barnsley, where

I used to have an office back in the day.

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And it was a weird one.

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I sort of knew what I wanted.

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And when I came across Be Lightful Music,

it was a no brainer.

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I mean, you're a multidisciplined

musician, highly talented, highly

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accomplished.

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So before we get to the brief, before we

get to what you came up with, just tell us

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a little bit about you.

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What do you do?

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What's your day to day?

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What is Be Lightful Music?

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What do you do in and around podcasting

and what else do you get up to?

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Okay.

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Well, I play piano flute and saxophone,

alto sax and tenor sax.

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And, um, delightful music was born as a

healing music because I'm really

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interested in frequencies, how they affect

our energies.

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And I've got a background in, in healing,

Reiki, um, crystal healing, all sorts of

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different magical things.

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Um, so during lockdown I was

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pushing more recording, because I lost all

my gigs.

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I'm a gigging musician.

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I'm back gigging thankfully, but I'm still

doing a lot of recording.

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I still record healing music, but I do,

I'm really passionate about audio

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branding.

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And what I can do is all the research I've

done around frequencies, how to attract

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the right energies for your business as

well as personal.

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I can use all that in a piece of music,

very, very subtle frequencies.

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It's not like just frequency noise.

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It's within the music.

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I'm very much a musician first and then

the frequency stuff is secondary to that.

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That's fascinating actually.

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Music's such a powerful thing.

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And that's why when I did the show, I

wanted to go all out with the music.

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I'm a huge music fan.

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I've got anyone that's watching this on

YouTube.

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I don't think you can quite see it

depending on how we've cut this video, but

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there's a Fender Jazz bass just behind me.

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There's an acoustic guitar.

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I'm by no stretch as accomplished or as

talented as you, but I like to play around

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and I've done it probably since I was

about 13, 14 years old.

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Started on jazz trombone, believe it or

not.

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Used to play for Durn Big Band and all

sorts of things.

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Big Band?

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Holland Hamilton was my teacher for 15, 20

years.

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Yeah.

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Good friend.

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Great friend of mine.

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Yeah.

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Yeah.

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Um, and he taught my mom and dad.

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I don't know.

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Did you, do you know Holland or did you

know Holland before he sadly passed?

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Yeah.

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I never played in his bands actually, but

yeah, he's renowned in this area.

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Yeah.

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Yeah, it was such a great week.

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I was so lucky at the school I went to

down in Falston because he was the music

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teacher.

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And it was all, you don't realize when

you're so young, but a lot of it was self

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-funded, a lot of very fond memories.

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And he got me, he got me into, into the

music side of things.

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And he taught, I've got a sort of family

connection.

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He taught my mom and my dad and my uncle

who my uncle's a tuba player, play for.

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Black Dyke and for Grimthorpe in

particular brass band and such.

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So it's, Holland was a huge part of that.

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So when it came to doing something like

this and even, even the last pod, or in

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fact, all the podcasts that I've ever done

has had music as intros that I've put

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together just for bands.

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So the podcast Accelerator, which was my

previous show and all the ones before it,

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they all had this kind of rock guitar

intro that was cut from a song that we did

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in...

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Um, it was in Glenn's studio down in

Barnsley.

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Um, you know, Glenn, I don't know if you

know Glenn Sutton from, but yeah, it was

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down at the, uh, uh, the skin boat

studios.

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And we cut it in there and used it as the

intro for years.

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And actually the trailer of this show

starts with that music.

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And it's a bit tongue in cheek.

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I say, look, you know, it's acted out.

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The trailer is very much a look.

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We can't use that again.

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We've got to do something better, which is

when you're beautiful, fantastic music

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comes in.

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Um, so it was, it was really important to

get someone that understood music and that

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really got it, but that we could do

something custom out of it and the lyrics

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for it.

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So when I found you, it was, it was like

this match made in heaven.

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Um, and the brief for anyone listening was

I wanted an old school TV theme song.

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I wanted something that was short, that

was sweet and that was so annoyingly

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catchy that you would not stop.

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singing it.

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And I mean, we've got two versions of the

intro.

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We've got the main one with this sort of

the sitcom -esque one.

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Then we've got the one that we call the

calamity one, which you'll hear dotted

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throughout.

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We're going to play, we'll play the intro

in just a few minutes and then we'll play

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the calamity one as well.

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But it was, it was, it was quite a weird

brief for me to write because it was so

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specific, but yet so broad.

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How did you get to approaching that?

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When, when, when you got that formula, how

do you even start something like this?

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just loved the brief from the first

contact that we had.

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And I knew you were from Boundsley and you

wanted someone like that.

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But I don't sing in a Boundsley accent

now, do I?

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So you can't tell I'm from Boundsley when

I'm singing.

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sing in a Barnsley accent.

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You should see some of the karaoke.

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Like we go to conferences and there's a

karaoke party.

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And I think I'm sound, you know, like

Lenny Kravitz, but I'm not, I'm sounding

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like, you know, Barman at Wetherspoons in

Barnsley.

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I sound so Barnsley.

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You do not sound Barnsley at all.

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I am Barnsley Mourn and Bred, but yeah,

flush that out when I'm singing.

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Yeah, it was just such a fun vibe of it.

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And I really wanted lots of different

things and things going off in it.

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I wanted it to be busy.

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And obviously the main thing was this

catchy tune, the melody of it.

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So I really wanted it to be tuned, but

simple.

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So it's a simple chord structure.

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I've not done anything.

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I've not rewritten jazz harmony there or

anything.

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It's a really...

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simple harmonic structure that allows the

melody to be, like you say, catchy,

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something really catchy, really clear.

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So what I'm saying is funny, it's

important.

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I want people to know exactly what I'm

saying.

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So hopefully that comes across as well.

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And just the whole vibe, after our first

meeting with you, I kind of got the vibe

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that, you know, it's fun.

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And I just wanted that energy all over it.

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Yeah, the energy is such a big thing.

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And the main version, which we're going to

play in just a moment, is I love it.

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I love the way that you'd used, like I'm

guessing it's some sort of envelope filter

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or whatever it is on the drums to sort of

bring that eighties, that eighties real

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kind of sitcom vibe to it.

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We've heard anyone will recognize that

kind of sound effect, but it was, I didn't

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expect it.

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I didn't expect it.

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And I'm a huge fan personally.

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I come a middle of the road Bon Jovi fan.

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You know, I'm like, give me some formula

rock.

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Yeah, I need that's what I need when I'm

running or whatever to put me in a good

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mood.

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So when when I heard the chord structure

and when it was it was so simple, but it

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allowed, like you said, the melody to

become such an earworm, I thought that

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Catherine has just nailed that because I'm

a huge fan of just simple hooks that are

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really executed so very well.

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And you absolutely delivered on that one.

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But we ended up as well with this weird.

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calamity version of it, this sort of

country.

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Like, where did that come from?

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I didn't expect that.

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That was a nice little surprise.

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Yeah, I didn't expect that first either.

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So I've done the first one and I've worked

with a producer, my husband.

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So we put all those sounds together and we

just sort of said it.

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I think I suggested it to you as a joke

first.

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I said it really lend itself to, you know,

a spoof sort of thing with even more stuff

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going on and yeah, yeah.

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And it just works.

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So I said, well, we'll throw it together

and you loved it.

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It's absolutely perfect.

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And the way that I think we intend to use

that is the main shows, the main show

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theme.

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But there's a lot of weird stuff happens

in our industry.

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There's a lot of things that people

sometimes get, you know, a little bit

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awry.

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They go a little bit or a little bit off

kilter sometimes.

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And so because the show is quite a topical

show, we we will probably use that when.

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things I have gone a little bit awry when

there's a little bit of news in the

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industry where you think that's a little

bit shaky.

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And I love that.

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And I think as well personally, one of the

fascinating pieces of that surprise and

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having that, that audio to use and being

such a high level, but such a different

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version of the intro is that it keeps it

interesting as well.

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I think very often with podcasts, you can,

you, you always want that element of

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recognition.

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Of course it's the theme song.

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You want the recognition.

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It's short, it's punchy, it's an earworm.

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But it can get a little bit stale if I'm

hearing the same thing.

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So I think that the ability to shock

people about, oh, wait a second, that's

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different this week.

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Why is that different?

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So I was, wait a minute, I'm going to use

a fantastic pun here.

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I was belighted when you sent it.

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Oh, that is a terrible, terrible, terrible

pun.

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And I apologize to all concerned.

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Now, I am going to play for you the

listener.

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You'll have heard it at the beginning.

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of the episode, but I'm going to just play

the calamity version of the intro as well.

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So you'll have heard the main theme right

at the beginning.

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You can listen to that.

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And it was probably stuck in your head

already.

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But right now I am just going to play the

calamity version so you can hear that,

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because I think it's fantastic.

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Yeah, it sounds, it almost sounds like I'm

hobbling in on a horse, you know, and I'm

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going to park up my horse at the saloon.

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Yeah, and things are just falling about,

falling off the walls.

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Yeah.

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like some old carry on sort of, you know,

real kind of big sketch.

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Like you say, everything's going wrong, a

bit of a comedy of errors.

240

00:11:21,877 --> 00:11:22,917

So, yeah, I love that.

241

00:11:22,917 --> 00:11:23,737

I love that.

242

00:11:23,737 --> 00:11:25,297

Now, I want to switch gears a little bit.

243

00:11:25,297 --> 00:11:29,257

We've got some important pieces of the

puzzle.

244

00:11:29,257 --> 00:11:33,497

So for any podcaster listening out there,

what I wanted to do with this podcast was

245

00:11:33,497 --> 00:11:36,717

I didn't want it to be an industry show

that just talked about the industry or

246

00:11:36,717 --> 00:11:37,337

talked about us.

247

00:11:37,337 --> 00:11:40,917

So that that's reflected in the fact that

we have industry guests on, but we also

248

00:11:40,917 --> 00:11:41,625

have.

249

00:11:41,755 --> 00:11:45,475

in the creators on people that aren't

industry experts so that we can hear these

250

00:11:45,475 --> 00:11:47,385

powerful podcasting perspectives.

251

00:11:47,385 --> 00:11:51,875

I think it's very important that as an

industry show, we don't just give the view

252

00:11:51,875 --> 00:11:55,225

from the top because very often people

will say, well, OK, here's this thing

253

00:11:55,225 --> 00:11:57,485

happening at the highest level of

podcasting.

254

00:11:57,485 --> 00:12:01,295

And a lot of people forget about the

creator sat in their bedroom creating

255

00:12:01,295 --> 00:12:02,805

their podcast because they love it.

256

00:12:02,805 --> 00:12:06,505

And it's those kind of people that we want

to bring to the fore as well.

257

00:12:06,505 --> 00:12:07,675

So this is very, very powerful.

258

00:12:07,675 --> 00:12:08,973

And to do that.

259

00:12:09,085 --> 00:12:13,015

We didn't just want to talk about industry

developments or industry news.

260

00:12:13,015 --> 00:12:15,695

We wanted to do another couple of things.

261

00:12:15,695 --> 00:12:18,485

So we've actually got three segments of

the podcast.

262

00:12:18,485 --> 00:12:23,695

Much of these segments will be built out

using Captivate's dynamic content engine,

263

00:12:23,695 --> 00:12:24,575

which is called Amy.

264

00:12:24,575 --> 00:12:29,005

So what that means is that we'll record

some of the audio, but we'll use Captivate

265

00:12:29,005 --> 00:12:33,845

to insert the jingles, the segment breaks

and these three segments.

266

00:12:33,845 --> 00:12:37,213

I love them because again, the brief was

267

00:12:37,213 --> 00:12:38,303

go a bit sick on me.

268

00:12:38,303 --> 00:12:42,873

Let's go a bit radio, a bit catch phrase.

269

00:12:42,873 --> 00:12:45,693

So when we, when we, I grew up, I don't

know about you, Cassie.

270

00:12:45,693 --> 00:12:51,113

I grew up watching bullseye in the UK, you

know, a Jim bowing, your bus fare home.

271

00:12:51,113 --> 00:12:53,773

Remember that I want to like that cheesy

vibe.

272

00:12:53,773 --> 00:12:55,703

I want to gladiators on a Saturday night.

273

00:12:55,703 --> 00:12:57,183

I wanted the generation game.

274

00:12:57,183 --> 00:13:01,063

I wanted all of that in a podcast mini

jingle.

275

00:13:01,063 --> 00:13:04,099

So when we did these segments, we named

them.

276

00:13:04,099 --> 00:13:04,619

suitably.

277

00:13:04,619 --> 00:13:07,449

So I'm going to play you these three

segments and I'm going to just explain

278

00:13:07,449 --> 00:13:07,959

what they are.

279

00:13:07,959 --> 00:13:12,399

And then Catherine will talk about in

particular just how you came up with these

280

00:13:12,399 --> 00:13:15,929

ideas as well, because they do have a

slightly different vibe to them.

281

00:13:15,929 --> 00:13:20,189

So the first one I'm going to play for you

now is the wonderfully whimsical

282

00:13:20,189 --> 00:13:22,431

podcasting wishlist.

283

00:13:23,997 --> 00:13:31,327

This is very much for when we as creators,

as industry thinkers, when we start to

284

00:13:31,327 --> 00:13:34,557

think about where the industry could go,

what would we like from the industry?

285

00:13:34,557 --> 00:13:35,917

It's our wish list.

286

00:13:35,917 --> 00:13:38,927

It's something that we dream of in the

industry.

287

00:13:38,927 --> 00:13:40,677

So that segment's really, really powerful.

288

00:13:40,677 --> 00:13:43,927

The next one is this is an interesting

one.

289

00:13:43,927 --> 00:13:46,357

It's again, another terrible pun.

290

00:13:46,357 --> 00:13:48,381

It's called the wave file.

291

00:13:50,461 --> 00:13:56,621

And the wave file is very much about us

highlighting other podcasts.

292

00:13:56,621 --> 00:14:01,901

So anytime you hear the wave file intro,

the segment jingle, the cut, you are going

293

00:14:01,901 --> 00:14:03,381

to be introduced to another podcast.

294

00:14:03,381 --> 00:14:06,851

We're going to be inserting trailers from

across the world of podcasting from

295

00:14:06,851 --> 00:14:11,111

independent creators up to the shows that

we love and adore on a bigger scale.

296

00:14:11,111 --> 00:14:14,661

We're going to we're going to work with

everyone on this to highlight as many new

297

00:14:14,661 --> 00:14:15,991

podcasts as we can.

298

00:14:15,991 --> 00:14:19,325

So the wave file is our way of giving a

little bit of a wave.

299

00:14:19,325 --> 00:14:23,985

to creators doing wonderful work and

helping you to discover new shows as well.

300

00:14:24,125 --> 00:14:30,685

Perhaps my favorite segment though is,

again, I just think I'm terrible at puns,

301

00:14:30,685 --> 00:14:31,605

but we rolled with it.

302

00:14:31,605 --> 00:14:34,279

This is called the Flattering Ram.

303

00:14:36,317 --> 00:14:41,537

The logic behind the flattering Ram is

that sometimes we can get a little bit

304

00:14:41,537 --> 00:14:44,437

heavy with a podcast and especially an

industry podcast.

305

00:14:44,437 --> 00:14:45,857

We can get a little negative.

306

00:14:45,857 --> 00:14:48,297

We can get a little, here's everything

that's wrong.

307

00:14:48,297 --> 00:14:49,597

We didn't want to do that.

308

00:14:49,597 --> 00:14:54,237

So instead of it being a battery Ram, we

wanted this to be the flattering Ram where

309

00:14:54,237 --> 00:15:00,687

we take someone that is in the podcasting

industry doing great work or that we just

310

00:15:00,687 --> 00:15:01,767

think is fantastic.

311

00:15:01,767 --> 00:15:02,807

And we flatter them.

312

00:15:02,807 --> 00:15:05,917

Now we might flatter their wonderful work.

313

00:15:05,917 --> 00:15:07,617

We might flatter their show.

314

00:15:07,617 --> 00:15:10,957

We might flatter something they've said,

or we might just like them.

315

00:15:10,957 --> 00:15:13,017

We might just flatter their wonderful

haircut.

316

00:15:13,017 --> 00:15:16,437

We might just flatter something that we've

seen them do that was fun.

317

00:15:16,437 --> 00:15:19,557

We might just flatter something that we've

seen them wear.

318

00:15:19,557 --> 00:15:24,327

But the point is to highlight good people

in a positive way.

319

00:15:24,327 --> 00:15:26,897

So these segments, they're really, really

powerful.

320

00:15:26,897 --> 00:15:30,767

And Catherine, when I came to you with

these little mini segments, these are

321

00:15:30,767 --> 00:15:31,527

quite coral.

322

00:15:31,527 --> 00:15:35,773

These are quite, they are quite whimsical.

323

00:15:35,773 --> 00:15:37,633

I what was the approach to that?

324

00:15:37,633 --> 00:15:42,853

Because they clearly tie with the intro

music, but they are rather different as

325

00:15:42,853 --> 00:15:43,373

well.

326

00:15:43,373 --> 00:15:45,328

Talk to us a little bit about that

approach.

327

00:15:45,328 --> 00:15:45,788

Yeah.

328

00:15:45,788 --> 00:15:51,938

Well, the whimsical one, just the word

whimsical, I just, I just had to just, I

329

00:15:51,938 --> 00:15:53,388

mean, I've got a piano in front of me

here.

330

00:15:53,388 --> 00:15:54,708

That's why I'm just looking down.

331

00:15:54,708 --> 00:16:01,088

I just immediately, it just needed to be

whimsical.

332

00:16:01,968 --> 00:16:05,208

Just that word is so descriptive, isn't

it?

333

00:16:05,208 --> 00:16:10,468

And I knew that sound that had to come

across a little bit magical and yeah.

334

00:16:10,588 --> 00:16:13,506

And the flattering rams just, yeah.

335

00:16:13,535 --> 00:16:14,895

is clear.

336

00:16:14,895 --> 00:16:16,425

Like you even draw the word out.

337

00:16:16,425 --> 00:16:16,825

I love it.

338

00:16:16,825 --> 00:16:17,808

I think it's perfect.

339

00:16:17,808 --> 00:16:23,428

Yeah, yeah, which then when I went onto

the wave file, I think we had a couple of

340

00:16:23,428 --> 00:16:30,548

attempts at this, because I'd sort of

gone, the wave file, and it were a bit too

341

00:16:30,548 --> 00:16:32,498

jazz hands, I think, maybe, or slow.

342

00:16:32,498 --> 00:16:34,648

And I think we shortened it.

343

00:16:34,648 --> 00:16:38,548

So I think there's a couple of versions

floating around of that one.

344

00:16:39,308 --> 00:16:43,488

But yeah, I do tend to do things slower

than, I don't know why I do things so

345

00:16:43,488 --> 00:16:43,708

slow.

346

00:16:43,708 --> 00:16:45,456

So yeah, that were a good call.

347

00:16:45,456 --> 00:16:50,596

to be a bit more snappy, but the vocal

harmony is massive on that one.

348

00:16:50,596 --> 00:16:55,896

It's really layered up to give that

massive sound, because wave files are much

349

00:16:55,896 --> 00:16:58,141

bigger than MP3s, so.

350

00:16:58,141 --> 00:16:59,021

I love that.

351

00:16:59,021 --> 00:16:59,541

I love that.

352

00:16:59,541 --> 00:17:01,001

You're also a pun queen.

353

00:17:01,001 --> 00:17:01,621

I love this.

354

00:17:01,621 --> 00:17:02,821

This is perfect.

355

00:17:02,821 --> 00:17:06,491

That you're right as well, because a lot

of the harmonies are really close on that.

356

00:17:06,491 --> 00:17:10,721

Like I'm a huge fan of like, obviously the

layered harmonies, but I'm generally a

357

00:17:10,721 --> 00:17:10,881

fan.

358

00:17:10,881 --> 00:17:15,571

This is probably my Bon Jovi era coming

out, but just a close harmony like the Bon

359

00:17:15,571 --> 00:17:16,581

Jovi and the Sambor.

360

00:17:16,581 --> 00:17:18,241

They're always very close harmonies.

361

00:17:18,241 --> 00:17:19,071

It's never a faith.

362

00:17:19,071 --> 00:17:19,941

It's never something weird.

363

00:17:19,941 --> 00:17:23,621

It's always a very close harmony that's

following the melody.

364

00:17:23,621 --> 00:17:25,521

So I really like that.

365

00:17:25,521 --> 00:17:26,401

It's got airs.

366

00:17:26,401 --> 00:17:27,677

Again, I'm showing my age.

367

00:17:27,677 --> 00:17:32,357

I'm showing my education in music, which

is is dragged up by my mom and dad.

368

00:17:32,357 --> 00:17:36,457

But it's it's got a bit of a queen feel, a

bit of a journey feel to it, you know,

369

00:17:36,457 --> 00:17:41,537

from a rock perspective, it's got that,

you know, a rock band with choral

370

00:17:41,537 --> 00:17:44,237

training, which is sometimes like the

journey and Queen had that sort of

371

00:17:44,237 --> 00:17:45,297

operatic training in there.

372

00:17:45,297 --> 00:17:46,587

So it is very laid.

373

00:17:46,587 --> 00:17:47,707

And I really like that.

374

00:17:47,707 --> 00:17:50,407

Was it was that always the intent with

that?

375

00:17:50,407 --> 00:17:53,917

Did you want that to feel like that or was

that something that was quite an

376

00:17:53,917 --> 00:17:54,823

evolution?

377

00:17:55,216 --> 00:17:58,856

But that's my signature sound really to

build up harmonies.

378

00:17:58,856 --> 00:18:04,436

So from the healing music, that's all

layered up harmony.

379

00:18:04,436 --> 00:18:07,196

I love to use my voice in harmony.

380

00:18:07,196 --> 00:18:12,046

Cause when I started doing that type of

music, I was searching for a synth sound,

381

00:18:12,046 --> 00:18:13,616

which would create that.

382

00:18:13,616 --> 00:18:17,636

And I was just so disappointed, literally

pressing buttons going, that's not it,

383

00:18:17,636 --> 00:18:19,616

that's not it, that's not it, no.

384

00:18:19,616 --> 00:18:21,396

An hour later, I'll just do it myself.

385

00:18:21,396 --> 00:18:22,356

I'll use my voice.

386

00:18:22,356 --> 00:18:23,306

That's what I want.

387

00:18:23,306 --> 00:18:25,276

I want this layered.

388

00:18:25,424 --> 00:18:26,724

And I love doing it.

389

00:18:26,724 --> 00:18:31,144

And it's really labor intensive because I

triple track each harmony.

390

00:18:31,144 --> 00:18:39,924

So if it's four part harmony, there'll be

16 of me all in, oh, just this ethereal

391

00:18:39,924 --> 00:18:40,324

sound.

392

00:18:40,324 --> 00:18:44,794

So that, I mean, I love to do that so that

I could get my signature sound into that

393

00:18:44,794 --> 00:18:50,504

somehow, even though it's different vibe

to it, it's still the harmonic build up.

394

00:18:50,504 --> 00:18:54,216

Yeah, that's what I love to do.

395

00:18:54,973 --> 00:18:55,773

Oh, that's fantastic.

396

00:18:55,773 --> 00:18:57,293

Yeah, I think it sounds amazing.

397

00:18:57,293 --> 00:18:57,933

It's everything.

398

00:18:57,933 --> 00:19:00,953

I wanted that full sound, but something

light, if that makes sense.

399

00:19:00,953 --> 00:19:03,033

And it works so well.

400

00:19:03,033 --> 00:19:04,723

It's the same with the flattering ram as

well.

401

00:19:04,723 --> 00:19:06,793

I think that's a very similar vibe.

402

00:19:07,093 --> 00:19:10,733

And it's because I wanted this show to be

very positive.

403

00:19:10,733 --> 00:19:14,763

I wanted it to be very even if there's

something difficult to talk about in

404

00:19:14,763 --> 00:19:19,333

podcasting, my personal brand and the

brand of everything that we've ever built

405

00:19:19,333 --> 00:19:21,373

is very much a fair brand.

406

00:19:21,373 --> 00:19:22,525

It's very much a

407

00:19:22,525 --> 00:19:24,355

The approach is an open approach.

408

00:19:24,355 --> 00:19:25,625

It's never trashing people.

409

00:19:25,625 --> 00:19:29,915

It's never, it's never almost taking

sides.

410

00:19:29,915 --> 00:19:35,515

It's very objective and pragmatic, but

from the perspective of fairness and it

411

00:19:35,515 --> 00:19:38,345

just, the music just fits that brand so

well.

412

00:19:38,345 --> 00:19:42,465

And just, I think on the back of that,

there's something interesting in this one.

413

00:19:42,465 --> 00:19:46,335

Cause you actually, you've done a lot more

podcasting music since we worked together.

414

00:19:46,335 --> 00:19:51,937

You've done a lot more intros, a lot more

business podcast branding as it's become.

415

00:19:52,291 --> 00:19:56,211

Ironically, it's become more relevant in

more local areas like a barns.

416

00:19:56,211 --> 00:19:58,901

I remember when people in barns, they

thought I was crazy for getting involved

417

00:19:58,901 --> 00:20:00,521

in podcasting, but now everyone's doing

it.

418

00:20:00,521 --> 00:20:03,261

Everyone's still, you know, is in

podcasting.

419

00:20:03,441 --> 00:20:08,451

How have you approached, for example, like

business shows where they've come to you

420

00:20:08,451 --> 00:20:11,981

and they said, look, Catherine, we need an

intro.

421

00:20:11,981 --> 00:20:14,541

How have you managed to?

422

00:20:14,541 --> 00:20:19,421

I suppose, bring your level of of talent

and skill and expertise.

423

00:20:19,421 --> 00:20:22,361

but keep it diverse enough and relevant

enough for each person.

424

00:20:22,361 --> 00:20:22,501

Sure.

425

00:20:22,501 --> 00:20:25,036

Has that been quite a challenge because

everyone is different?

426

00:20:25,036 --> 00:20:27,236

Yeah, I love it actually.

427

00:20:27,236 --> 00:20:30,116

I sort of do a deep dive into their

business.

428

00:20:30,116 --> 00:20:34,236

So I'll look at the visual brandings and

I'll look at them as, you the face of the

429

00:20:34,236 --> 00:20:35,116

business.

430

00:20:35,116 --> 00:20:43,706

And also, like I said, the research, so

for example, I did little audio idents for

431

00:20:43,706 --> 00:20:45,576

a financial company.

432

00:20:45,596 --> 00:20:48,634

Now the chakra, the solar plexus chakra.

433

00:20:48,634 --> 00:20:52,774

It has the color yellow and it's all about

prosperity and financial abundance and all

434

00:20:52,774 --> 00:20:53,724

this sort of things.

435

00:20:53,724 --> 00:20:59,404

And so there's a key, a tonality on the

piano, on any musical instrument that

436

00:20:59,404 --> 00:21:04,664

represents that, that will put that vibe

out there.

437

00:21:04,664 --> 00:21:06,994

So obviously I went with that key.

438

00:21:06,994 --> 00:21:08,174

So that's my starting point.

439

00:21:08,174 --> 00:21:15,988

I know what key I'm in and I can tell from

the people I'm meeting in the business.

440

00:21:16,016 --> 00:21:21,076

the vibe of it and I look at all their

website and how all that flows.

441

00:21:21,076 --> 00:21:26,986

And actually for this particular one, I

used their word as a percussive sound for

442

00:21:26,986 --> 00:21:27,196

it.

443

00:21:27,196 --> 00:21:31,136

And that was the start point then, the

percussive sound and that which not

444

00:21:31,136 --> 00:21:35,756

everyone upon hearing it would go, oh yes,

that's indicative of the word.

445

00:21:35,876 --> 00:21:40,166

But it was a starting point for it and it

just adds a little clever thing.

446

00:21:40,166 --> 00:21:44,676

And when I explained what I'd done, they

were like, wow, we would never have

447

00:21:44,676 --> 00:21:45,136

thought.

448

00:21:45,136 --> 00:21:46,576

to do that.

449

00:21:46,596 --> 00:21:50,796

So, so that, and that's a different, I

don't think I've ever done, used the word

450

00:21:50,796 --> 00:21:53,656

of the business in the theme before.

451

00:21:53,656 --> 00:21:57,436

So, so that was a total different way to

work for that one.

452

00:21:57,436 --> 00:22:02,496

And another way to work was a podcast

theme tune I did for a lovely lady.

453

00:22:02,496 --> 00:22:04,316

And she sang me the theme tune.

454

00:22:04,316 --> 00:22:07,536

She says, I've got this tune in my, she

like, she plays a little bit and she sings

455

00:22:07,536 --> 00:22:08,206

a little bit.

456

00:22:08,206 --> 00:22:11,496

She says, I'm not a musician, but I've

just got this melody idea.

457

00:22:11,496 --> 00:22:13,936

There was no chords behind it or anything.

458

00:22:14,000 --> 00:22:18,530

So she sung it down the phone and I was, I

was dutting about, right, right.

459

00:22:18,530 --> 00:22:20,480

I've got it, I've got it, I've got it,

I've got to go.

460

00:22:20,480 --> 00:22:22,060

I didn't want to talk about it anymore.

461

00:22:22,060 --> 00:22:23,620

I've got it, I've got it.

462

00:22:23,620 --> 00:22:28,060

And I immediately put the harmonic

structure behind it and made it into, made

463

00:22:28,060 --> 00:22:29,100

it into a melody.

464

00:22:29,100 --> 00:22:32,680

And I padded that out again with the

vocals and a saxophone melody.

465

00:22:32,680 --> 00:22:36,000

She specifically wanted a saxophone theme

tune.

466

00:22:36,200 --> 00:22:38,050

And we put the whole package together.

467

00:22:38,050 --> 00:22:43,440

So she had lots of little audio items to

put in throughout the podcast.

468

00:22:43,440 --> 00:22:47,300

And then when we'd finished the whole

package and everything were done, signed

469

00:22:47,300 --> 00:22:53,910

off, done, she run me up, she says, will

you just do me like a 10 minute version of

470

00:22:53,910 --> 00:22:56,660

just piano solo, like just the backing.

471

00:22:56,660 --> 00:23:02,860

And she uses it for her own sort of, her

own theme tune when she's preparing for

472

00:23:02,860 --> 00:23:07,550

something and she needs to relax and get

into the zone, but she loves the whole

473

00:23:07,550 --> 00:23:08,160

theme of it.

474

00:23:08,160 --> 00:23:12,656

And it brings her back to business and

what she's on for that day.

475

00:23:12,656 --> 00:23:18,396

So she's got her own bespoke version for

her to use for a personal life.

476

00:23:18,396 --> 00:23:22,170

And yeah, it was such a brilliant package

to put together for her.

477

00:23:23,101 --> 00:23:23,631

I love that.

478

00:23:23,631 --> 00:23:24,441

That's tons of fun.

479

00:23:24,441 --> 00:23:27,251

And what an interesting use case as well,

because she'll be able to use that across

480

00:23:27,251 --> 00:23:29,841

videos and speaking gigs as well if she

wants to.

481

00:23:29,841 --> 00:23:32,031

And just to bring her back into focus, I

think is fascinating.

482

00:23:32,031 --> 00:23:37,581

And what you said about using the business

name as a percussive thing or a rhythmic

483

00:23:37,581 --> 00:23:38,361

thing.

484

00:23:38,361 --> 00:23:40,841

I'm a huge John Williams fan.

485

00:23:40,861 --> 00:23:46,281

So, you know, I remember vividly being

stood in front of the record player when I

486

00:23:46,281 --> 00:23:47,441

was about three years old.

487

00:23:47,441 --> 00:23:50,717

And I still actually do this, but I don't

stand in front of the record player.

488

00:23:50,717 --> 00:23:53,497

But I listened to it just as much the

Superman theme tune.

489

00:23:53,497 --> 00:23:56,997

And that was that was probably the first

time that I ever came across that.

490

00:23:56,997 --> 00:23:58,747

Like, wait a minute, the music just talked

to me.

491

00:23:58,747 --> 00:23:59,217

What is this?

492

00:23:59,217 --> 00:24:00,677

This is this is fascinating.

493

00:24:00,677 --> 00:24:06,357

So to see see that logic applied to

something that let's be honest, it's

494

00:24:06,357 --> 00:24:06,747

business.

495

00:24:06,747 --> 00:24:10,587

A lot of people would think, well, wait a

minute, you know, how how can we do

496

00:24:10,587 --> 00:24:15,777

something this good with business because

people that don't associate that.

497

00:24:15,777 --> 00:24:19,229

And it just goes to show, I think that

just because.

498

00:24:19,229 --> 00:24:23,089

It's business and it has to be

professional and theoretically it can be a

499

00:24:23,089 --> 00:24:23,469

little bit dry.

500

00:24:23,469 --> 00:24:25,089

It shows that it doesn't have to be dry.

501

00:24:25,089 --> 00:24:26,489

It can be creative.

502

00:24:26,489 --> 00:24:29,859

It can be as creative as anything else.

503

00:24:29,859 --> 00:24:35,149

And it's just, I think that is such an

understated thought process, certainly for

504

00:24:35,149 --> 00:24:35,799

business owners.

505

00:24:35,799 --> 00:24:38,469

I think that's so important, really,

really important.

506

00:24:38,469 --> 00:24:41,809

And we're going to stick a pin in it in

just a second, because I think this is

507

00:24:41,809 --> 00:24:43,239

such an interesting deep dive.

508

00:24:43,239 --> 00:24:46,461

But what I want to do is just shout out as

well.

509

00:24:46,461 --> 00:24:49,421

to all you listening out there, anyone

listening, anyone that's interested in

510

00:24:49,421 --> 00:24:54,921

this element of in and around podcasting,

we have put a lyric sheet together.

511

00:24:54,921 --> 00:24:58,561

You don't need to give us your email

address or anything silly like that.

512

00:24:58,721 --> 00:25:03,701

Just on the website, in the show notes of

this episode, whether you're listening in

513

00:25:03,701 --> 00:25:08,061

Spotify, YouTube, Apple Podcasts, Global

Player, or in and around podcasting .com,

514

00:25:08,061 --> 00:25:13,501

there's a lyric sheet, an old school lyric

sheet that's got the words to...

515

00:25:13,501 --> 00:25:17,731

the theme tune on and you will see that

when I wrote this, the lyrics and then

516

00:25:17,731 --> 00:25:19,761

Catherine so wonderfully brought it to

life.

517

00:25:19,761 --> 00:25:23,561

I really wanted to just go straight at

what this brand means because it's not

518

00:25:23,561 --> 00:25:25,601

just for the geeks and for the OGs.

519

00:25:25,601 --> 00:25:28,381

It's for everyone that is in and around

podcasting.

520

00:25:28,381 --> 00:25:29,441

So go get the lyric sheet.

521

00:25:29,441 --> 00:25:31,911

You don't need to give us an email or

anything, anything crazy like that.

522

00:25:31,911 --> 00:25:33,141

It's just there's a link.

523

00:25:33,141 --> 00:25:35,381

It's just fun.

524

00:25:35,381 --> 00:25:36,471

So Catherine, thank you so much.

525

00:25:36,471 --> 00:25:37,541

Be light for music.

526

00:25:37,541 --> 00:25:39,371

Is it well, you're online, you're

everywhere.

527

00:25:39,371 --> 00:25:43,069

The Twitter, the LinkedIn, the Internet's

what's the?

528

00:25:43,069 --> 00:25:45,559

What are all the places anyone can find

you online?

529

00:25:45,936 --> 00:25:47,496

Instagram as well.

530

00:25:47,496 --> 00:25:51,516

So if you search, Be Lightful Music,

Instagram is Be Lightful Underscore Music

531

00:25:51,516 --> 00:25:56,506

and just search Be Lightful Music,

Facebook and then LinkedIn is just my

532

00:25:56,506 --> 00:26:00,556

name, Katherine with a C, Rannis, R -A -N

-N -U -S.

533

00:26:00,556 --> 00:26:04,226

And if you search that across Instagram

and Facebook as well, I've got my live

534

00:26:04,226 --> 00:26:07,056

music, cause I am a gigging musician as

well.

535

00:26:07,056 --> 00:26:12,276

So I manage two pages on each platform,

which is a nightmare.

536

00:26:14,717 --> 00:26:16,237

Catherine really is fantastic as well.

537

00:26:16,237 --> 00:26:17,407

Highly recommend you check it out.

538

00:26:17,407 --> 00:26:18,787

Some of the LinkedIn posts that she puts.

539

00:26:18,787 --> 00:26:22,587

Actually, I'm going to be honest with you,

I'm not a huge LinkedIn fan, but your

540

00:26:22,587 --> 00:26:26,167

posts are becoming more and more frequent

in my timeline because they're the only

541

00:26:26,167 --> 00:26:28,387

ones that I watch when you're playing or

when you're recording.

542

00:26:28,387 --> 00:26:29,517

I think they're fascinating.

543

00:26:29,517 --> 00:26:33,827

So if you are a podcaster looking for some

outstanding intro music or some theme

544

00:26:33,827 --> 00:26:35,757

work, please do let Catherine know.

545

00:26:35,757 --> 00:26:37,497

She really is wonderful.

546

00:26:37,497 --> 00:26:41,367

And if you enjoyed this bonus episode, I'm

just getting you into the vibe of in and

547

00:26:41,367 --> 00:26:42,277

around podcasting.

548

00:26:42,277 --> 00:26:43,037

Danny and I...

549

00:26:43,037 --> 00:26:47,607

are going to talk on another bonus episode

about why we put this show together, what

550

00:26:47,607 --> 00:26:48,347

it stands for.

551

00:26:48,347 --> 00:26:52,347

Of course, you can share the trailer with

all of your friends who are in and around

552

00:26:52,347 --> 00:26:57,697

podcasting and you can check us out on

YouTube, Apple, Spotify, Global Player and

553

00:26:57,697 --> 00:27:02,227

wherever, obviously, I'll say it, wherever

you get your podcast, but also in and

554

00:27:02,227 --> 00:27:04,987

around podcasting .com slash listen.

555

00:27:04,987 --> 00:27:06,737

So until the next time, enjoy yourself.

556

00:27:06,737 --> 00:27:08,147

Keep enjoying your podcasting.

557

00:27:08,147 --> 00:27:10,373

Take care and we'll be back very, very

soon.