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Gift biz on wrapped episode 330.

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It Has been proven time and time again,

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to be one of the most effective ways to get sales

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Attention. Gifters bakers,

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crafters, and makers pursuing your dream can be fun.

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Whether you have an established business or looking to start one.

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Now you are in the right place.

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This is gift to biz unwrapped,

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helping you turn your skill into a flourishing business.

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Join us for an episode packed full of invaluable guidance,

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resources, and the support you need to grow.

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Your gift biz.

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Here is your host gift biz gal Sue moon Heights.

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Hi. Hi,

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It's always so great to have you here.

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And if you're new welcome today,

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marks the end of my first face-to-face trade show of the

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year, or should I say of the last year and a

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half? I guess it was amazing to be out seeing customers

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and friends and making new ones.

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There really is nothing like being in person.

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I want to remind you that doing events like craft shows

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and farmer's markets offers great photo and posting opportunities for social

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media. We talked about this in one of our tips and

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talk episodes in the podcast just a couple of weeks ago.

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And I bring this up because you've told me you're discouraged.

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When you don't see any of the time and effort you

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put into social media,

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moving the needle on your sales.

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So given the time we're in right now,

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take this as a changing point to do something different,

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putting in more time posting in the same way isn't going

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to magically bring you results.

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You need to change the way you're posting and what you're

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posting. You don't need to put in more work.

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You need to put in the right work.

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That's when things will change.

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If you need some help with this,

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I've got you covered with the content for maker's program content

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for makers.

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We'll enlighten you as to why your social media activities aren't

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converting into sales.

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It will also show you how to put less time in

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and start seeing activity that will increase your sales.

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Just imagine a day where you know exactly what to post

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and to get it done in five minutes or less,

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then you can spend your time interacting with potential customers,

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deepening relationships with those you already know too.

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And it builds upon itself naturally.

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Yes, this is possible.

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Content for makers includes a step-by-step strategy to formulating your unique

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plan based on your business and your products.

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Then you'll have 375 social media prompts over a full year

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of ideas.

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Along with the 375 prompts come 375 image suggestions.

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So you're not left hanging on the creative.

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These prompts and image suggestions can be used for all platforms

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and all types of posting images,

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live streaming reels,

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even email direction,

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but that's not all posts aren't going to work.

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If the right people aren't seeing them.

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So you'll also receive a video in a worksheet on how

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to choose and use hashtags.

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This is a way to attract the right people who will

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become your customers.

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Most people are doing this wrong.

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There's more to content for makers too.

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To see all the details.

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Just jump over to gift biz,

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unwrapped.com forward slash content for makers.

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But honestly at only $27,

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it's a,

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no-brainer why carry on posting as you've been doing all along

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expecting different results.

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Sign up for content for makers now and see the transformation

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of your posting experience change before your very eyes gift biz

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on wrap.com

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forward slash content for makers ready and waiting for your immediate

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access. Right now today's show is a fun one.

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My guest is so bubbly.

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And can I just say,

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I love that she laughed at me laughing at her lots

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of personality along with good learning coming your way.

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If you've held up starting on an email list,

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or aren't sure if you've latched onto a solid strategy,

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this episode is for you plus some surprising realizations about open

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rates and a fabulous free gift to who doesn't love a

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gift, but to get to all of that,

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we need to first get to the show.

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So let's do that right now today.

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I am very excited to introduce you to Kate Doster.

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Kate is all about helping ethical entrepreneurs,

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open the hearts and wallets of their small,

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but mighty audiences.

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Thanks to fun email marketing.

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She believes you don't need to bleed the alphabet or be

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a dirty rotten spam face to write emails that jolt your

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community into taking action.

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Whether that's building a long lasting relationship buying directly from you

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or checking out one of your affiliate partners.

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Kate is the host of the inbox,

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besties podcast and creator of the love,

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your list.

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2.0 email marketing mega course,

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Katie, welcome to the gift biz unrepped podcast.

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I am so excited and see what I can tell this

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is going to be a great interview because if the host

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giggles over a dirty rotten span of her face,

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I know.

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Yeah. And I can't wait to hear what else comes out

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of all these creative words being put together.

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I'm excited for this one.

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So I like to start off our conversation in a traditional

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way. And that is by having you describe yourself by way

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of a motivational candle,

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because it's so creative.

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And yet you're here with all of us creative makers today.

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So if you were to share what a candle would look

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like, that resonates with you,

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Kate by color and quote,

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what would your motivational candle look like?

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Motivational candle.

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It would be on braid effect and it would definitely be

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an umbrella effect that kind of looks like fire.

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So it would have like the yellow,

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the orange,

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the reds.

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Cause I always say that I'm just as big ball of

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fire and my right hand lady,

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her new nickname is the fire Tamer because I am a

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creative. I like to create,

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I cannot sit still.

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So I am just like,

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I'm always making something,

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whether it is courses,

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whether it's emails we bought and sold a house.

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And so I renovated simultaneously two kitchens,

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two bathrooms by myself.

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I just love doing that.

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So I'm a ball of fire.

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And so the quote would actually be,

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do the brave thing because that's what I tell my students

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constantly, whether they are trying to grow their email list,

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whether they're trying to sell,

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whether they're trying to get more visible on say Instagram,

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when you default to always doing the thing,

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that's a little bit braver.

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You are going to get results faster because honestly it's not

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too hard to create a bunch of pins for Pinterest and

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Canva, but if you're going out there and actually pitching somebody

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to be an affiliate for you,

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or you're pitching somebody to be on their podcast,

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that takes a little bit of gumption,

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right? And so those are the things that are going to

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get you the results the fastest.

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So it would be an on braid one that looks like

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flames and it says,

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do the bracelet.

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I love it.

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And I think that you have hit right on what can

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be kind of an unseen weakness that we all have.

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If you're a creator,

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because I am the same way I create podcasts,

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I create blog articles,

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social media posts.

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And is that really,

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do I need more of those or should I be doing

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some of the,

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to your point braver things.

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And for a lot of people who are listening,

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they're just going to make another loaf of soap or more

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candles or additional jewelry because they have a craft show coming

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up versus actually going out and selling,

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getting a wholesale account,

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like all those types of things.

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Yeah. I'm wondering what helps prompt you to go into that

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brave area instead of staying in the comfort zone of you're

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creating. So,

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And even goes to,

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like you mentioned the craft show.

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We know if we start talking to somebody who's potentially walking

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by, that can be nerve wracking as humans.

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Right. But if you actually talk to that person,

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usually there's going to be a sale or they're going to

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talk about you.

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So I'm the default to do the brave thing because I

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figure what's the worst that can happen.

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And just like any type of muscle,

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like, wouldn't it be lovely if we could've done one set

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up in high school and have a six pack forever,

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like, that'd be great,

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but it does not happen that way.

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Sadly. So we'll figure it out eventually.

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So bravery as a muscle.

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And I think that people forget about that.

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So the more that you use it,

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the little tiny flexes that you're going along the way,

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the more brave that you're going to be,

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because for some people when you're like,

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oh, what's the worst that can happen.

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If they have a lot of social anxiety,

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let's be real.

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A lot of us creators do tend to have ADHD or

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some form of it.

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Sometimes you can have that hyper sensitivity to rejection.

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So that's why it's like start off a little small,

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get a little braver,

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get a little braver because the worst thing that can happen

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is something amazing can happen.

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Or the worst thing that can happen is you're just proud

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of yourself for being brave.

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Yeah. For just taking the action regardless of what the outcome

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is. Exactly.

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And that bravery,

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that sense of pride.

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It's kind of like if you start walking like just 10

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minutes in the morning,

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you'll usually start eating a little bit better.

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You start drinking,

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maybe your walks get a little longer.

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It's one of those Dominos effects from that pride of just

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like you said of actually doing something.

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So regardless of what the outcome is.

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Yeah. That's why I always just make it,

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just do the brave thing.

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The worst thing that can happen is you're proud of yourself

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or taking a risk.

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Oh my goodness.

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Like, oh,

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Spinning off the conversation about walking.

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I'm now a Peloton girl,

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but I used to go to a health club and spin.

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And the only time I could fit it into my days

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was the 5:30 AM class.

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Well, that means I had to get up at five.

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I live in the Chicago area.

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So throughout the year,

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sometimes it is freezing cold and snowing,

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but you know,

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what I would do is I would make my plan the

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night before,

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this is what I'm going to do.

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And I wouldn't allow myself to rethink it.

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This is the plan.

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This is the timeline.

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Nothing is getting in the way at 5:00 AM.

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When I have to get up,

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there's no client issue.

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There are no emails to look at.

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There is no excuse,

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but if I think about it too much,

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or at that time,

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like if I would start thinking about it too much,

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then I could talk myself out of it.

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But if I didn't allow that this is the plan you're

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sticking with the plan you're going for it.

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That's how I would do it.

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I absolutely love that.

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I also love biking.

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I am not a Peloton person though,

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because I don't like people telling me what to do,

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but you know what you can do.

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I just like to have my music,

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my playlist that's okay.

266
00:10:52,250 --> 00:10:53,870
I just bought we're so off topic.

267
00:10:53,870 --> 00:10:55,220
We're going to get right back on in a second,

268
00:10:55,250 --> 00:10:56,810
but this could help some people who are listening,

269
00:10:57,110 --> 00:10:59,420
but I just bought a desk that you can put on

270
00:10:59,420 --> 00:11:00,500
top of the Peloton.

271
00:11:00,800 --> 00:11:03,860
So if you're listening to a webinar or there's something that

272
00:11:03,860 --> 00:11:05,390
doesn't require too much typing,

273
00:11:05,390 --> 00:11:08,420
cause it's kind of hard to spin and type a lot.

274
00:11:08,600 --> 00:11:11,090
But if you're listening to something or watching something or just

275
00:11:11,090 --> 00:11:12,770
a little bit of typing,

276
00:11:12,860 --> 00:11:15,020
you could like be on that thing for a couple hours,

277
00:11:15,020 --> 00:11:17,150
even not fast necessarily,

278
00:11:17,150 --> 00:11:19,490
but still getting some type of a marginal workout.

279
00:11:19,520 --> 00:11:20,210
So anyway,

280
00:11:20,240 --> 00:11:23,120
that's enough of that Eddie.

281
00:11:23,120 --> 00:11:23,570
It's so great.

282
00:11:23,570 --> 00:11:24,110
Because again,

283
00:11:24,110 --> 00:11:24,710
as creative,

284
00:11:24,710 --> 00:11:25,190
like you said,

285
00:11:25,220 --> 00:11:26,990
we're spending the time making the candles,

286
00:11:26,990 --> 00:11:27,590
doing the marketing.

287
00:11:27,590 --> 00:11:29,660
So sometimes it is really hard for us to move our

288
00:11:29,660 --> 00:11:31,790
body. So every little bit counts guys.

289
00:11:32,300 --> 00:11:33,920
Absolutely. Okay.

290
00:11:33,920 --> 00:11:37,550
So share with us a little bit about words and how

291
00:11:37,550 --> 00:11:41,510
you fell in love with words and got into really focusing

292
00:11:41,510 --> 00:11:42,710
on email marketing.

293
00:11:43,400 --> 00:11:46,310
So I am a talker more than a typer.

294
00:11:46,490 --> 00:11:47,990
And so people are like,

295
00:11:47,990 --> 00:11:49,070
what? I'm like,

296
00:11:49,100 --> 00:11:50,840
I was not the person that had like straight A's in

297
00:11:50,840 --> 00:11:51,470
English class.

298
00:11:51,800 --> 00:11:55,120
Literally my least favorite teacher ever was my 10th grade English

299
00:11:55,120 --> 00:11:58,150
teacher. And I feel like most people tend to not like

300
00:11:58,150 --> 00:11:59,680
their 10th grade English teacher either.

301
00:12:00,100 --> 00:12:02,260
And so I think that people get really clammed up,

302
00:12:02,290 --> 00:12:05,200
especially with email marketing because they just flashed back to like

303
00:12:05,230 --> 00:12:07,450
all those reports that they had to do when like sounding

304
00:12:07,450 --> 00:12:11,620
all formal and they have been on the bad end of

305
00:12:11,650 --> 00:12:13,300
emails. And so they don't want to get roped in with

306
00:12:13,300 --> 00:12:14,110
a spammer faces,

307
00:12:14,110 --> 00:12:15,190
but they sound so stiff.

308
00:12:15,190 --> 00:12:17,140
And then they psych themselves out and they don't do it.

309
00:12:17,530 --> 00:12:18,850
I love email marketing,

310
00:12:18,910 --> 00:12:22,630
even I was a copywriter with a w so that means

311
00:12:22,660 --> 00:12:25,600
I got paid to write words that made people do stuff

312
00:12:25,720 --> 00:12:26,830
in my particular place,

313
00:12:26,860 --> 00:12:28,030
hit buttons on the internet.

314
00:12:28,360 --> 00:12:32,830
And I loved copywriting because it is so conversational.

315
00:12:33,190 --> 00:12:36,340
You want to think of the potential customers that you have,

316
00:12:36,340 --> 00:12:37,600
the current customers that you have,

317
00:12:37,600 --> 00:12:39,160
especially as a handmade business,

318
00:12:39,370 --> 00:12:42,040
as your friends who are just as excited about soap,

319
00:12:42,370 --> 00:12:43,120
about candles,

320
00:12:43,150 --> 00:12:46,510
about I have a student that does Harry Potter themed ornaments.

321
00:12:46,510 --> 00:12:48,640
You want people that are just as nerdy and excited.

322
00:12:48,640 --> 00:12:49,750
I'm like your thing is you are.

323
00:12:49,750 --> 00:12:52,930
And when you start talking to them like a friend,

324
00:12:53,080 --> 00:12:56,740
would you start using the vernacular that you normally would?

325
00:12:57,130 --> 00:12:58,690
All of a sudden it starts opening up.

326
00:12:59,080 --> 00:13:00,880
And if you think about email marketing,

327
00:13:00,910 --> 00:13:01,750
because like we talked about,

328
00:13:01,750 --> 00:13:03,220
we don't have a lot of time for staff and like

329
00:13:03,250 --> 00:13:04,810
more power to you for getting up at five to do

330
00:13:04,810 --> 00:13:05,320
the Peloton.

331
00:13:05,320 --> 00:13:06,100
That was amazing.

332
00:13:06,300 --> 00:13:10,090
Those days are over with email marketing.

333
00:13:10,150 --> 00:13:12,400
It has been proven time and time again,

334
00:13:12,490 --> 00:13:16,120
to be one of the most effective ways to get sales.

335
00:13:16,540 --> 00:13:18,010
And the way I like to think about it is look

336
00:13:18,010 --> 00:13:18,970
at your own Instagram.

337
00:13:19,060 --> 00:13:19,660
Chances are,

338
00:13:19,660 --> 00:13:23,590
you're probably following about 500 people or more cause like it's

339
00:13:23,590 --> 00:13:24,220
Instagram, right?

340
00:13:24,490 --> 00:13:27,400
But are you subscribed to 500 people's email list?

341
00:13:27,760 --> 00:13:28,540
Absolutely not.

342
00:13:28,960 --> 00:13:31,600
It is only the company is the bloggers.

343
00:13:31,630 --> 00:13:34,750
Sue. The people that you love to hear from those are

344
00:13:34,750 --> 00:13:36,220
the email lists that you staying on.

345
00:13:36,550 --> 00:13:38,470
And so that's the same thing with your customers,

346
00:13:38,470 --> 00:13:39,850
with your potential customers.

347
00:13:39,880 --> 00:13:41,440
It's these people that are raising their hand.

348
00:13:41,440 --> 00:13:41,860
That's like,

349
00:13:41,920 --> 00:13:43,720
I'm so into what you do.

350
00:13:44,080 --> 00:13:45,550
I'm going to let you in my inbox.

351
00:13:45,580 --> 00:13:47,350
And so you want to make sure that you show up

352
00:13:47,350 --> 00:13:47,710
for them.

353
00:13:47,710 --> 00:13:50,590
So it is one of the most efficient tools out there.

354
00:13:50,590 --> 00:13:51,760
If you do not have time,

355
00:13:51,760 --> 00:13:54,220
if you can spend 20 minutes to read an email,

356
00:13:54,250 --> 00:13:58,150
it can do way more than spending like 15 an hour

357
00:13:58,150 --> 00:13:58,750
or two hours,

358
00:13:58,750 --> 00:14:00,610
three hours say I'm on a blog post.

359
00:14:00,610 --> 00:14:01,870
Not that I'm making blog posts,

360
00:14:01,990 --> 00:14:03,610
but if you don't have any traffic and you don't have

361
00:14:03,610 --> 00:14:05,110
a promotion plan for that blog post,

362
00:14:05,500 --> 00:14:07,210
you could have just saved yourself some time and just send

363
00:14:07,220 --> 00:14:07,720
an email.

364
00:14:08,130 --> 00:14:08,550
All right,

365
00:14:08,640 --> 00:14:12,870
perfect. So we need so that people can follow along with

366
00:14:12,870 --> 00:14:14,790
what we really want to talk about.

367
00:14:15,450 --> 00:14:18,360
I'm just going to be honest and truthful with you Kate

368
00:14:18,390 --> 00:14:20,670
and tell you that there are people who are listening,

369
00:14:20,700 --> 00:14:25,200
who the understanding of how you would even send an email

370
00:14:26,010 --> 00:14:27,450
is overwhelming to them.

371
00:14:27,810 --> 00:14:29,940
So we're just going to cut to the chase here.

372
00:14:30,000 --> 00:14:33,360
If you were to pick one very easy email system,

373
00:14:33,360 --> 00:14:35,610
let's say someone doesn't have any emails,

374
00:14:35,640 --> 00:14:36,840
any addresses,

375
00:14:37,260 --> 00:14:38,520
or an email system.

376
00:14:38,520 --> 00:14:41,820
Yet I talk in other places about how to attract and

377
00:14:41,820 --> 00:14:43,290
get email addresses,

378
00:14:43,590 --> 00:14:46,110
but what would be the one system you would direct them

379
00:14:46,110 --> 00:14:47,160
to look at,

380
00:14:47,190 --> 00:14:49,500
sign up for so that they have a base to start

381
00:14:49,500 --> 00:14:51,800
sending emails from what you suggest?

382
00:14:52,490 --> 00:14:53,060
Just one,

383
00:14:54,430 --> 00:14:55,090
I was going to say,

384
00:14:55,090 --> 00:14:56,620
I'll give them two options.

385
00:14:57,190 --> 00:14:58,060
You're allowed.

386
00:14:58,330 --> 00:15:01,810
I feel that you need to test out back ends to

387
00:15:01,810 --> 00:15:04,660
see which one works with your brain as someone who's neurodivergent

388
00:15:04,660 --> 00:15:06,430
like, you need to find the thing that works for you.

389
00:15:06,760 --> 00:15:08,890
So the two options that I always tell people,

390
00:15:08,890 --> 00:15:09,430
the first one,

391
00:15:09,430 --> 00:15:11,230
if you're looking for something that is free,

392
00:15:11,320 --> 00:15:14,800
as long as you already have that established website,

393
00:15:14,830 --> 00:15:15,490
like you've talked about,

394
00:15:15,490 --> 00:15:17,290
I know you've just had a couple of podcasts episodes ago

395
00:15:17,290 --> 00:15:17,800
about like,

396
00:15:17,830 --> 00:15:19,090
do we need to blog and all of that,

397
00:15:19,420 --> 00:15:22,480
then you can go with a system like mailer light.

398
00:15:22,810 --> 00:15:25,270
They do have a free version up to a thousand people.

399
00:15:25,330 --> 00:15:27,460
They will give you automation.

400
00:15:27,460 --> 00:15:29,860
So say somebody gives you their email address.

401
00:15:29,860 --> 00:15:31,570
They'll give you like the little forums to put on your

402
00:15:31,570 --> 00:15:34,720
website or to put on a page that you can show

403
00:15:34,720 --> 00:15:35,890
people at your craft shows.

404
00:15:35,890 --> 00:15:36,190
And you're like,

405
00:15:36,220 --> 00:15:37,390
I'll just type in your email address.

406
00:15:37,660 --> 00:15:39,010
It does all that form staff.

407
00:15:39,340 --> 00:15:41,770
It will allow you with their free plan under a thousand

408
00:15:41,770 --> 00:15:44,950
recipients to automatically send that person an email,

409
00:15:44,950 --> 00:15:47,800
whether it's a coupon code or a welcome or behind the

410
00:15:47,800 --> 00:15:49,330
scenes, it can do all that for it.

411
00:15:49,600 --> 00:15:51,520
Sometimes it can be a little bit slower.

412
00:15:51,520 --> 00:15:53,200
Like I don't want to use the word clunky,

413
00:15:53,200 --> 00:15:54,490
but something that can be a little bit clunky.

414
00:15:54,790 --> 00:15:55,390
The other one,

415
00:15:55,390 --> 00:15:58,090
and this one was built more so for creatives.

416
00:15:58,090 --> 00:15:59,890
And I'd be interested to hear which one you usually talk

417
00:15:59,890 --> 00:16:00,250
about a lot,

418
00:16:00,280 --> 00:16:01,450
but it's usually convert kit.

419
00:16:01,750 --> 00:16:04,450
So convert kit starts off at $30 a month.

420
00:16:04,480 --> 00:16:06,010
And so for some people they're like,

421
00:16:06,160 --> 00:16:08,080
I don't wanna invest $29 in my business.

422
00:16:08,410 --> 00:16:10,060
Now I know that most of you guys are maker.

423
00:16:10,080 --> 00:16:12,880
So you understand like wholesale cost and cost of materials.

424
00:16:13,180 --> 00:16:14,530
So if you just think of it as a cost of

425
00:16:14,530 --> 00:16:18,220
material and you actually use your email list,

426
00:16:18,580 --> 00:16:19,180
then it's like,

427
00:16:19,210 --> 00:16:21,640
oh, I can definitely make back 30 bucks.

428
00:16:21,970 --> 00:16:22,570
Because say,

429
00:16:22,570 --> 00:16:24,040
if you are selling again,

430
00:16:24,040 --> 00:16:24,520
a candle,

431
00:16:24,520 --> 00:16:26,500
right, you get one customer who buys two,

432
00:16:26,530 --> 00:16:29,440
you sell them at 15 convert kit is paid for.

433
00:16:29,440 --> 00:16:31,570
So now literally the rest of the month,

434
00:16:31,600 --> 00:16:34,630
everything else that you make with email list is technically profit

435
00:16:34,630 --> 00:16:35,470
from your email list.

436
00:16:35,470 --> 00:16:38,680
So I like convert kit because it has those landing pages.

437
00:16:38,950 --> 00:16:40,720
Their customer support staff is really,

438
00:16:40,720 --> 00:16:41,320
really nice.

439
00:16:41,320 --> 00:16:42,130
And they're fast,

440
00:16:42,130 --> 00:16:43,240
which I really enjoy about them.

441
00:16:43,480 --> 00:16:44,710
Same thing with mailer light,

442
00:16:45,040 --> 00:16:45,910
even on the free plan,

443
00:16:45,910 --> 00:16:47,860
the mailer light people will talk to you at the time

444
00:16:47,860 --> 00:16:48,430
of this recording.

445
00:16:48,460 --> 00:16:49,150
It could change,

446
00:16:49,150 --> 00:16:51,220
but in something like a MailChimp,

447
00:16:51,340 --> 00:16:54,310
I know that they don't help anybody on the free plan

448
00:16:54,310 --> 00:16:55,750
and their system is super clunky.

449
00:16:55,750 --> 00:16:58,990
So I don't really advise that if you're going to do

450
00:16:58,990 --> 00:17:00,430
something where say,

451
00:17:00,430 --> 00:17:02,440
you're going to be like selling online and you're going to

452
00:17:02,440 --> 00:17:05,320
take, say a lot of orders and on your own site,

453
00:17:05,350 --> 00:17:06,010
not like Etsy,

454
00:17:06,280 --> 00:17:09,040
then you might want to look into something that your shopping

455
00:17:09,040 --> 00:17:10,660
cart platform recommends.

456
00:17:10,660 --> 00:17:10,990
So like,

457
00:17:10,990 --> 00:17:14,650
if you're on Shopify or big e-commerce or something like that,

458
00:17:14,890 --> 00:17:17,860
you can look to see what systems they recommend that you

459
00:17:17,860 --> 00:17:18,460
use as well.

460
00:17:18,460 --> 00:17:20,530
So that way you can tag and do orders and all

461
00:17:20,530 --> 00:17:21,400
that sort of stuff.

462
00:17:21,820 --> 00:17:22,790
Gotcha. Okay.

463
00:17:22,990 --> 00:17:25,210
So that's a very long answer,

464
00:17:25,300 --> 00:17:27,520
but the biggest thing is to see what works with your

465
00:17:27,520 --> 00:17:28,660
brain and your price level.

466
00:17:28,660 --> 00:17:29,920
And to have that plan,

467
00:17:29,980 --> 00:17:31,630
that if you are going to pay for it every month

468
00:17:31,690 --> 00:17:32,740
that you recoup that money.

469
00:17:33,130 --> 00:17:34,510
Good. And honestly,

470
00:17:34,690 --> 00:17:38,500
I would like to state here that don't go crazy.

471
00:17:38,560 --> 00:17:40,840
Just pick one and get started.

472
00:17:41,050 --> 00:17:43,030
Don't spend a week trying to figure it out.

473
00:17:43,030 --> 00:17:43,630
Look at them,

474
00:17:43,630 --> 00:17:45,520
analyze them as kids just suggesting,

475
00:17:45,820 --> 00:17:48,400
but don't let this be a barrier to getting started with

476
00:17:48,430 --> 00:17:50,520
email because it's better.

477
00:17:50,520 --> 00:17:52,650
If you start at the place you want to stay,

478
00:17:52,650 --> 00:17:54,210
but you can always wait,

479
00:17:54,750 --> 00:17:58,530
no choice that you make is ever irreversible,

480
00:17:58,800 --> 00:18:00,180
I guess would be the one I would say.

481
00:18:00,510 --> 00:18:01,710
I see most people,

482
00:18:01,710 --> 00:18:05,880
honestly on MailChimp or constant contact too.

483
00:18:06,180 --> 00:18:07,950
And constant contact used to be the biggie,

484
00:18:07,950 --> 00:18:10,440
but I don't hear very many people talking about it anymore.

485
00:18:10,880 --> 00:18:11,390
I was going to say,

486
00:18:11,390 --> 00:18:11,990
you didn't Really hear it.

487
00:18:12,260 --> 00:18:12,710
Like I said,

488
00:18:12,740 --> 00:18:15,590
MailChimp, the only reason why I,

489
00:18:15,650 --> 00:18:16,640
well, there's a couple of things.

490
00:18:16,670 --> 00:18:19,970
MailChimp keeps on changing what they do and do not include

491
00:18:19,970 --> 00:18:20,720
in their free plan.

492
00:18:20,720 --> 00:18:23,780
But the biggest thing is there's no customer support unless you

493
00:18:23,780 --> 00:18:24,290
pay them.

494
00:18:24,440 --> 00:18:25,280
Right. Okay.

495
00:18:25,280 --> 00:18:25,970
Well, yeah.

496
00:18:26,180 --> 00:18:27,920
And so for some of my students,

497
00:18:27,950 --> 00:18:29,120
they don't want to pay,

498
00:18:29,150 --> 00:18:30,260
so then they get no help.

499
00:18:30,260 --> 00:18:32,300
So then they get stuck and they get overwhelmed by the

500
00:18:32,300 --> 00:18:35,510
tech, but you need to have one of those they're constant

501
00:18:35,510 --> 00:18:36,650
contacts, the mailer Lite,

502
00:18:36,680 --> 00:18:37,220
the convert kit,

503
00:18:37,220 --> 00:18:37,610
like you said,

504
00:18:37,610 --> 00:18:40,280
just pick one because you just cannot,

505
00:18:40,310 --> 00:18:43,220
legally you cannot like blind CC,

506
00:18:43,220 --> 00:18:45,590
a whole bunch of people from your Gmail account or your

507
00:18:45,590 --> 00:18:46,310
Hotmail account.

508
00:18:46,730 --> 00:18:48,230
No. And people do that.

509
00:18:48,560 --> 00:18:50,960
That is the fastest way to get fine.

510
00:18:51,080 --> 00:18:51,460
Yep. Yep.

511
00:18:51,500 --> 00:18:52,670
So that's Okay.

512
00:18:52,730 --> 00:18:54,860
So we're together with this Kate pick one,

513
00:18:54,890 --> 00:18:55,970
no matter what it is,

514
00:18:56,300 --> 00:18:57,020
mailer Lite,

515
00:18:57,020 --> 00:18:58,730
I don't really know much about that.

516
00:18:58,730 --> 00:18:59,720
So check that one out.

517
00:18:59,720 --> 00:19:01,910
It sounds great because if you can get someone on the

518
00:19:01,910 --> 00:19:03,980
other end of the line in two seconds to answer a

519
00:19:03,980 --> 00:19:04,850
question for you.

520
00:19:04,910 --> 00:19:06,050
That's amazing.

521
00:19:06,470 --> 00:19:06,710
All right.

522
00:19:06,710 --> 00:19:09,080
So regardless of which one it is now,

523
00:19:09,080 --> 00:19:09,980
we're going to move forward.

524
00:19:10,670 --> 00:19:11,450
Okay. It,

525
00:19:11,720 --> 00:19:13,190
and if you need to know,

526
00:19:13,280 --> 00:19:14,750
so you've gotten your email system,

527
00:19:14,750 --> 00:19:16,730
but you don't have any email addresses,

528
00:19:17,060 --> 00:19:19,790
get some friends and family on your email list.

529
00:19:19,790 --> 00:19:22,040
So you can test the system and see how it works.

530
00:19:22,190 --> 00:19:24,290
It's that simple to get started.

531
00:19:24,290 --> 00:19:27,260
We were just talking about how going spinning or going for

532
00:19:27,260 --> 00:19:27,650
a walk.

533
00:19:27,650 --> 00:19:29,690
You just have to take the action and decide to do

534
00:19:29,690 --> 00:19:31,280
it. This is an action point.

535
00:19:31,280 --> 00:19:32,390
If you haven't done this yet,

536
00:19:32,810 --> 00:19:35,630
Most people have at least two email addresses.

537
00:19:35,810 --> 00:19:37,790
So put in your other email address,

538
00:19:37,820 --> 00:19:40,490
because what I found was actually strange from dealing with students

539
00:19:40,520 --> 00:19:43,940
is they will clam up and get more nervous if people

540
00:19:43,940 --> 00:19:45,410
in real life or on their email list,

541
00:19:46,280 --> 00:19:47,240
which is so odd,

542
00:19:47,240 --> 00:19:48,290
right? Because you would think like,

543
00:19:48,290 --> 00:19:49,640
when you want to shout it from the rooftops,

544
00:19:49,640 --> 00:19:49,970
I'm like,

545
00:19:50,060 --> 00:19:51,140
just put yourself on there.

546
00:19:51,140 --> 00:19:55,040
Even if you're literally just emailing yourself for like two weeks

547
00:19:55,040 --> 00:19:57,110
while you're like getting the hang of it before you go

548
00:19:57,110 --> 00:19:57,530
out. And you're like,

549
00:19:57,530 --> 00:19:59,420
yes, now I'm going to go get friends and family,

550
00:19:59,780 --> 00:20:01,310
or I'm going to put this on my website or going

551
00:20:01,310 --> 00:20:02,540
to put on my Instagram or I'm going to put it

552
00:20:02,540 --> 00:20:03,050
in my shop.

553
00:20:03,080 --> 00:20:04,220
That type of scenario,

554
00:20:04,610 --> 00:20:06,140
just get used to sending it to yourself.

555
00:20:06,170 --> 00:20:07,010
It is okay.

556
00:20:07,160 --> 00:20:08,240
Yeah. So just send an email,

557
00:20:08,270 --> 00:20:09,140
see how it works.

558
00:20:09,140 --> 00:20:09,830
See the system,

559
00:20:09,830 --> 00:20:11,870
see how it looks on the other end when you're the

560
00:20:11,870 --> 00:20:15,230
recipient, and then let's get rolling with it.

561
00:20:15,260 --> 00:20:16,190
And like I've said,

562
00:20:16,190 --> 00:20:19,370
we've talked in other episodes about value of email.

563
00:20:19,370 --> 00:20:21,440
I talk about email all the time,

564
00:20:21,470 --> 00:20:23,000
backup for social media.

565
00:20:23,030 --> 00:20:27,620
You can't rely on social media platforms for retaining connections because

566
00:20:27,620 --> 00:20:28,760
it's just too risky.

567
00:20:28,760 --> 00:20:30,470
So we've gone through all of that.

568
00:20:30,470 --> 00:20:31,160
So, all right.

569
00:20:31,250 --> 00:20:32,120
Yay. Kate,

570
00:20:32,120 --> 00:20:32,750
guess what?

571
00:20:32,990 --> 00:20:35,870
I have an email service provider now,

572
00:20:35,900 --> 00:20:37,460
what do I do with it?

573
00:20:37,490 --> 00:20:40,220
Like, what am I going to talk about with people and

574
00:20:40,370 --> 00:20:42,560
how is this going to be useful for my business?

575
00:20:43,160 --> 00:20:46,730
Sure. So the first thing that you're going to want to

576
00:20:46,730 --> 00:20:48,190
do before we talk about,

577
00:20:48,190 --> 00:20:49,480
well, what are you going to talk to these people?

578
00:20:49,840 --> 00:20:54,160
As you need to create some type of incentive for people

579
00:20:54,160 --> 00:20:55,390
to want to get on your email list,

580
00:20:55,420 --> 00:20:58,750
just like Dan formed of when my next show is or

581
00:20:58,750 --> 00:21:00,190
find out when like,

582
00:21:00,190 --> 00:21:01,570
say you do batches of things,

583
00:21:01,870 --> 00:21:03,730
find out when the spring line is coming out.

584
00:21:03,730 --> 00:21:04,390
Like, yeah,

585
00:21:04,390 --> 00:21:05,080
you can have that,

586
00:21:05,080 --> 00:21:06,760
but you're not going to get too many people on there.

587
00:21:07,060 --> 00:21:10,000
You want to give people some reason to actually give you

588
00:21:10,210 --> 00:21:11,260
their email address.

589
00:21:11,320 --> 00:21:12,490
So in the online space,

590
00:21:12,490 --> 00:21:13,570
they'll call it like a freebie,

591
00:21:13,600 --> 00:21:14,350
a lead magnet.

592
00:21:14,350 --> 00:21:15,190
That sort of a thing.

593
00:21:15,490 --> 00:21:19,090
When you are somebody who is a maker and you're selling

594
00:21:19,090 --> 00:21:19,930
physical goods,

595
00:21:20,230 --> 00:21:24,130
nine times out of 10 people are in the buying mood.

596
00:21:24,130 --> 00:21:26,290
So they're going to be looking for some type of discount

597
00:21:26,290 --> 00:21:29,020
code because that's what they've been trained for for those like

598
00:21:29,020 --> 00:21:30,370
big e-commerce sites.

599
00:21:30,670 --> 00:21:32,080
So I always tell people,

600
00:21:32,260 --> 00:21:33,460
if you are a maker,

601
00:21:33,460 --> 00:21:36,970
I wouldn't go with something like eight things that loving Harry

602
00:21:36,970 --> 00:21:37,870
Potter says about you.

603
00:21:37,870 --> 00:21:40,480
If you're selling handmade Harry Potter ornaments,

604
00:21:40,480 --> 00:21:42,520
or how to decorate for the holidays,

605
00:21:42,520 --> 00:21:45,010
sign up for this free guide.

606
00:21:45,040 --> 00:21:45,460
You can,

607
00:21:45,460 --> 00:21:47,770
but people aren't necessarily going for information.

608
00:21:47,770 --> 00:21:48,670
They're going to buy.

609
00:21:48,670 --> 00:21:50,680
They're going to hear more about you.

610
00:21:50,680 --> 00:21:52,420
So that's usually what it defaults to.

611
00:21:52,420 --> 00:21:54,970
I know it stinks because our profit margins aren't that big.

612
00:21:55,300 --> 00:21:58,120
But once you get somebody on your email list,

613
00:21:58,420 --> 00:22:00,400
then the flood gates can open and you can do a

614
00:22:00,400 --> 00:22:01,330
lot of fun things,

615
00:22:01,630 --> 00:22:03,370
but we need to treat people like people.

616
00:22:03,940 --> 00:22:05,800
And that's what they're looking for at that moment.

617
00:22:06,090 --> 00:22:07,440
Well, A question,

618
00:22:08,010 --> 00:22:11,610
is there a way within all of these systems that it's

619
00:22:11,610 --> 00:22:13,080
for a first time purchase,

620
00:22:13,080 --> 00:22:15,330
so people don't leave your list and come back and keep

621
00:22:15,330 --> 00:22:18,000
the adding that discount It would have to.

622
00:22:18,000 --> 00:22:21,840
So I don't do too many e-commerce sites right now.

623
00:22:21,840 --> 00:22:23,370
So I'm just being completely honest with you.

624
00:22:23,910 --> 00:22:24,750
So that might be one.

625
00:22:24,750 --> 00:22:26,400
Remember how we talked about look,

626
00:22:26,400 --> 00:22:29,340
to see what your shopping cart system recommends.

627
00:22:29,670 --> 00:22:30,960
Like if we're using Shopify,

628
00:22:30,960 --> 00:22:32,520
see what stuff they recommend.

629
00:22:32,790 --> 00:22:35,220
I guarantee you that you can probably find something where it'll

630
00:22:35,220 --> 00:22:38,820
generate like a one-time sort of use code and it should

631
00:22:38,820 --> 00:22:39,690
be able to do that.

632
00:22:39,930 --> 00:22:41,310
I know this sounds odd,

633
00:22:41,310 --> 00:22:43,530
but I like to err on the side of people being

634
00:22:43,530 --> 00:22:46,500
good, maybe that's just the Pollyanna in me that like,

635
00:22:46,530 --> 00:22:48,690
I don't think that they would just keep doing it and

636
00:22:48,690 --> 00:22:49,070
keep doing,

637
00:22:49,090 --> 00:22:49,620
keep doing it.

638
00:22:50,070 --> 00:22:52,770
And they unsubscribe.

639
00:22:52,860 --> 00:22:55,350
And then they resubscribe with the same email.

640
00:22:55,440 --> 00:22:58,260
Like they are not going to be able to get a

641
00:22:58,260 --> 00:23:01,380
code because when your email service provider sees like most of

642
00:23:01,380 --> 00:23:01,980
them, when they say like,

643
00:23:02,040 --> 00:23:04,440
oh, Kate at Kate Doster unsubscribed,

644
00:23:04,440 --> 00:23:05,310
and then resubscribed,

645
00:23:05,340 --> 00:23:06,840
they won't send emails back out.

646
00:23:06,840 --> 00:23:08,610
Because according to the system,

647
00:23:08,700 --> 00:23:10,410
even though I tried to resubscribe,

648
00:23:10,440 --> 00:23:12,540
I told them I don't want your emails anymore.

649
00:23:12,540 --> 00:23:13,590
So it usually won't work.

650
00:23:14,250 --> 00:23:15,300
Oh, that's interesting.

651
00:23:15,330 --> 00:23:17,880
We've had people do that by accident unsubscribe,

652
00:23:17,910 --> 00:23:21,330
but then they've resubscribed and been added back on.

653
00:23:21,750 --> 00:23:22,410
Okay. That's good.

654
00:23:22,410 --> 00:23:23,850
So it must've been on some systems.

655
00:23:24,150 --> 00:23:25,170
It depends On the system.

656
00:23:25,530 --> 00:23:30,510
I am chained to infusion soft keep now because I just

657
00:23:30,510 --> 00:23:33,570
have so many funnels going for the other business as well.

658
00:23:33,570 --> 00:23:36,060
Like I could not change even if I wanted to,

659
00:23:36,330 --> 00:23:38,610
but convert kit would be the one I would be eyeing.

660
00:23:38,610 --> 00:23:40,500
So we're in line with all of that.

661
00:23:40,740 --> 00:23:41,910
But the other thing I want to just say,

662
00:23:41,910 --> 00:23:45,030
just as a perspective about offering a discount,

663
00:23:45,110 --> 00:23:48,200
get on a newsletter is think of it kind of like

664
00:23:48,200 --> 00:23:49,970
you're investing in prospects,

665
00:23:50,270 --> 00:23:53,780
just like when you enter in for a craft show,

666
00:23:53,930 --> 00:23:56,360
you are entering in so that you can get visibility to

667
00:23:56,360 --> 00:23:58,970
all the people that are walking the show you've paid for

668
00:23:58,970 --> 00:23:59,810
that to happen.

669
00:24:00,110 --> 00:24:02,120
Some people are going to buy some people aren't.

670
00:24:02,420 --> 00:24:03,410
So it's a similar thing.

671
00:24:03,410 --> 00:24:05,930
Just transferred over online.

672
00:24:06,320 --> 00:24:08,750
A couple of ideas also that come to mind if you

673
00:24:08,750 --> 00:24:10,670
didn't want to give a discount code,

674
00:24:10,670 --> 00:24:11,030
because yes,

675
00:24:11,030 --> 00:24:13,700
that comes 100% off of your profit margin,

676
00:24:13,970 --> 00:24:17,360
but you could do something like a special product of the

677
00:24:17,360 --> 00:24:20,390
month that they get on a discount or an add on

678
00:24:20,390 --> 00:24:23,750
product. That's compatible with some of the other things in your

679
00:24:23,750 --> 00:24:27,440
line. You could also do things like entering into a monthly

680
00:24:27,470 --> 00:24:28,910
sweepstakes, giveaway,

681
00:24:29,120 --> 00:24:30,200
different things like that.

682
00:24:30,500 --> 00:24:31,910
But I like what you were saying,

683
00:24:31,910 --> 00:24:35,540
Kate, about getting the mind of your customer and what is

684
00:24:35,540 --> 00:24:38,810
it that would prompt them to take action because we all

685
00:24:38,810 --> 00:24:41,360
now are so protective over our email because we know exactly

686
00:24:41,360 --> 00:24:42,170
what's going to happen.

687
00:24:42,380 --> 00:24:47,540
You're going to send us information and you are right,

688
00:24:47,720 --> 00:24:49,730
but it's gotta be information that they're going to want to

689
00:24:49,730 --> 00:24:53,330
have. And I also tell me what you think about this.

690
00:24:53,360 --> 00:24:55,460
Then we're going to get off the signup email.

691
00:24:55,550 --> 00:24:56,840
We're going to get off of that in a second.

692
00:24:56,870 --> 00:24:59,300
But I think it's also good to tell them what they'll

693
00:24:59,300 --> 00:24:59,510
do. You know,

694
00:24:59,510 --> 00:25:01,010
besides just the discount code,

695
00:25:01,010 --> 00:25:06,260
then they'll also get promotional codes and insider information that isn't

696
00:25:06,260 --> 00:25:07,130
found elsewhere.

697
00:25:07,370 --> 00:25:08,990
So then it's like that mystery of like,

698
00:25:09,020 --> 00:25:10,700
okay, I'm going to get a discount because I want to

699
00:25:10,700 --> 00:25:11,450
try the product,

700
00:25:11,450 --> 00:25:13,370
but then I'm going to get this other information.

701
00:25:13,580 --> 00:25:14,570
And if I don't sign up,

702
00:25:14,570 --> 00:25:15,260
I won't get it.

703
00:25:15,910 --> 00:25:17,970
Yeah. And I would a hundred percent agree with that.

704
00:25:17,970 --> 00:25:18,940
I think that's a really,

705
00:25:19,030 --> 00:25:20,020
really great point.

706
00:25:20,080 --> 00:25:23,590
And because your handcrafted right.

707
00:25:23,590 --> 00:25:24,460
Treat people like people,

708
00:25:24,460 --> 00:25:26,140
you're going to hear me say this a million times because

709
00:25:26,140 --> 00:25:26,860
that's my philosophy.

710
00:25:26,860 --> 00:25:28,210
And that's why my students do so well.

711
00:25:28,510 --> 00:25:30,820
People when they're buying handmade products,

712
00:25:30,940 --> 00:25:32,770
it makes them feel good about themselves.

713
00:25:33,130 --> 00:25:34,210
And it usually makes them feel,

714
00:25:34,210 --> 00:25:34,780
I don't want to say like,

715
00:25:34,780 --> 00:25:35,860
they're better than other people,

716
00:25:35,860 --> 00:25:37,210
but like they're better than other people.

717
00:25:37,210 --> 00:25:38,440
It's like the boost of the ego.

718
00:25:38,740 --> 00:25:42,730
So if you make supporting your brand,

719
00:25:43,030 --> 00:25:45,430
say something about them as a person.

720
00:25:45,430 --> 00:25:46,150
So it's not just like,

721
00:25:46,180 --> 00:25:46,390
you know,

722
00:25:46,420 --> 00:25:47,710
join the insiders club.

723
00:25:47,740 --> 00:25:49,060
Maybe it is the insider's club,

724
00:25:49,300 --> 00:25:50,560
but you're trying to think to yourself,

725
00:25:50,590 --> 00:25:53,710
okay, I am making these candles and they are infused with

726
00:25:53,710 --> 00:25:55,630
crystals when they go ahead and burn down.

727
00:25:55,900 --> 00:25:58,030
So your person is going to be pretty spiritual,

728
00:25:58,030 --> 00:25:58,750
a lot of Wu,

729
00:25:58,750 --> 00:25:59,950
a lot of that sort of stuff.

730
00:26:00,130 --> 00:26:01,570
So like give them a name.

731
00:26:01,600 --> 00:26:04,060
You're a creative sort of think about that sort of stuff.

732
00:26:04,300 --> 00:26:05,920
What other things would she be interested in?

733
00:26:05,920 --> 00:26:07,180
How does she handle herself?

734
00:26:07,180 --> 00:26:08,740
How does she carry herself in the world?

735
00:26:08,740 --> 00:26:10,390
What kind of things does she find fun?

736
00:26:10,720 --> 00:26:11,470
And then it's like,

737
00:26:11,590 --> 00:26:12,340
so you've got,

738
00:26:12,340 --> 00:26:12,550
you know,

739
00:26:12,550 --> 00:26:16,180
15% off your first candle Polestar will be inducted into the

740
00:26:16,240 --> 00:26:19,990
cause I use Firestarters into the fire starters club where every

741
00:26:19,990 --> 00:26:22,000
month we'll be sending updates behind the scenes,

742
00:26:22,000 --> 00:26:23,320
you get to vote on new products.

743
00:26:23,320 --> 00:26:24,580
And then all of a sudden it's like,

744
00:26:25,000 --> 00:26:26,590
I'm not someone who buys a candle.

745
00:26:26,620 --> 00:26:27,700
I'm a Firestarter.

746
00:26:28,240 --> 00:26:28,900
And then,

747
00:26:28,900 --> 00:26:30,610
cause I know you guys have talked about branding,

748
00:26:30,610 --> 00:26:33,280
right? And then you've got that.

749
00:26:34,570 --> 00:26:36,520
Love that so much.

750
00:26:37,000 --> 00:26:39,190
I don't think that people think that far ahead.

751
00:26:39,190 --> 00:26:39,430
They're like,

752
00:26:39,460 --> 00:26:40,120
oh my goodness.

753
00:26:40,120 --> 00:26:41,380
But like it's true.

754
00:26:41,500 --> 00:26:42,130
It's true.

755
00:26:42,520 --> 00:26:43,770
You've made email list.

756
00:26:43,770 --> 00:26:44,760
A special group.

757
00:26:45,360 --> 00:26:47,010
Yeah. Oh my gosh.

758
00:26:47,040 --> 00:26:48,090
Okay. That just,

759
00:26:48,380 --> 00:26:49,610
and like a Facebook group,

760
00:26:49,610 --> 00:26:50,960
like, I don't want you guys like overthinking this,

761
00:26:50,960 --> 00:26:52,430
like whatever you would have named her Facebook or you could

762
00:26:52,430 --> 00:26:54,110
totally named that to like your email list.

763
00:26:54,140 --> 00:26:57,110
Right. Even if you never referred to them as firecrackers ever

764
00:26:57,110 --> 00:26:58,700
again, when they first sign up.

765
00:26:59,000 --> 00:27:03,110
Yeah. Well I think you should.

766
00:27:03,860 --> 00:27:04,160
I mean,

767
00:27:04,190 --> 00:27:06,710
my Facebook group is called gift biz breeze.

768
00:27:06,740 --> 00:27:10,550
So we call each other Breezers so we're Breezers together because

769
00:27:11,420 --> 00:27:13,310
there are a lot of you who will never,

770
00:27:13,310 --> 00:27:16,250
ever probably have a Facebook group like that.

771
00:27:16,250 --> 00:27:18,560
It's just not part of what you're looking at doing because

772
00:27:18,560 --> 00:27:19,610
you're out at shows all the time,

773
00:27:19,610 --> 00:27:20,360
that type of thing.

774
00:27:20,630 --> 00:27:22,700
Here's a way to have a special group that you could

775
00:27:22,700 --> 00:27:26,420
name that you then throw all your love to.

776
00:27:26,750 --> 00:27:29,120
I guess that I was also thinking of something else.

777
00:27:29,120 --> 00:27:30,020
I don't want to forget this.

778
00:27:30,020 --> 00:27:33,800
Just spitting off other ideas for people is if you do

779
00:27:33,800 --> 00:27:38,120
spices or are a baker recipe of the month.

780
00:27:38,390 --> 00:27:39,200
Oh my goodness.

781
00:27:39,200 --> 00:27:41,180
So be Part of that group,

782
00:27:41,210 --> 00:27:41,360
you know,

783
00:27:41,360 --> 00:27:44,390
you'll get my special recipes every month that I share out,

784
00:27:44,570 --> 00:27:46,250
but you gotta be part of this group sign up.

785
00:27:46,280 --> 00:27:47,450
However, that would be all right.

786
00:27:47,570 --> 00:27:49,250
So this is step one.

787
00:27:49,280 --> 00:27:50,030
We've got to move on.

788
00:27:50,030 --> 00:27:51,500
I don't even know how many steps you're going to give

789
00:27:51,500 --> 00:27:51,890
us Kate,

790
00:27:51,890 --> 00:27:52,250
but okay.

791
00:27:52,250 --> 00:27:54,740
So the very first thing that we're going to do is

792
00:27:54,740 --> 00:27:58,970
we are going to have a sign up box that doesn't

793
00:27:58,970 --> 00:28:01,340
just say sign up for my newsletter for all the reasons

794
00:28:01,340 --> 00:28:02,360
we just talked about.

795
00:28:02,690 --> 00:28:05,450
I absolutely love the idea of naming it.

796
00:28:05,750 --> 00:28:08,090
So we've got that now in place because you told us

797
00:28:08,090 --> 00:28:08,570
to Kate.

798
00:28:08,600 --> 00:28:10,580
So we're ready to go on to step two.

799
00:28:11,240 --> 00:28:12,830
Excellent. So step two,

800
00:28:12,860 --> 00:28:15,500
now that we actually have given them a little extra reason

801
00:28:15,500 --> 00:28:17,000
to want to hang out with us more is you're going

802
00:28:17,000 --> 00:28:17,810
to be sending an email.

803
00:28:17,810 --> 00:28:20,090
So your email service provider will,

804
00:28:20,090 --> 00:28:21,500
in case if you're wondering about the tech,

805
00:28:21,890 --> 00:28:23,090
you'll set it up in the backend,

806
00:28:23,090 --> 00:28:25,040
where, when somebody gives you their email address,

807
00:28:25,070 --> 00:28:27,350
it'll automatically send that first email,

808
00:28:27,350 --> 00:28:28,580
whether it's a coupon code,

809
00:28:28,580 --> 00:28:29,810
whether it's download,

810
00:28:29,810 --> 00:28:31,490
whether it's telling them about the product with mutt,

811
00:28:32,000 --> 00:28:33,170
introducing them into being,

812
00:28:33,170 --> 00:28:34,370
we're going to call them firecrackers,

813
00:28:34,400 --> 00:28:36,380
introducing them into becoming a firecracker.

814
00:28:36,590 --> 00:28:39,200
So that will all take care of itself automatically.

815
00:28:39,500 --> 00:28:41,270
You'll set it up once it we'll do it for every

816
00:28:41,270 --> 00:28:41,960
single person,

817
00:28:41,960 --> 00:28:44,630
you don't have to worry about manually hitting send when every

818
00:28:44,630 --> 00:28:46,130
single person gives you their email address.

819
00:28:46,190 --> 00:28:46,910
So you have to worry about that.

820
00:28:47,840 --> 00:28:51,080
Okay? So it manually that first one.

821
00:28:51,080 --> 00:28:54,620
So make sure if you are going to separate lists,

822
00:28:54,650 --> 00:28:54,920
you know,

823
00:28:54,920 --> 00:28:57,080
you're going to separate them into customers or prospects,

824
00:28:57,080 --> 00:28:57,920
things like that,

825
00:28:58,250 --> 00:29:02,150
that, that email in terms of its verbiage is relatively generic

826
00:29:02,150 --> 00:29:05,240
for anybody who signs up at any point along the customer

827
00:29:05,240 --> 00:29:08,000
journey. So again,

828
00:29:08,090 --> 00:29:08,930
that way you can do that.

829
00:29:08,930 --> 00:29:09,860
So that way you don't have to worry,

830
00:29:09,860 --> 00:29:10,700
like, oh my goodness,

831
00:29:10,700 --> 00:29:13,280
like I just had 15 people at the craft show,

832
00:29:13,280 --> 00:29:16,880
sign up to get that incentive that we're giving them.

833
00:29:16,880 --> 00:29:18,440
And now I've got to,

834
00:29:18,710 --> 00:29:19,970
once I write down this table,

835
00:29:19,970 --> 00:29:21,050
I've got to put everything away.

836
00:29:21,050 --> 00:29:21,740
I've got to go home,

837
00:29:21,740 --> 00:29:22,340
I've got to do all this stuff.

838
00:29:22,370 --> 00:29:24,200
And now I have to go and send 15 emails.

839
00:29:24,530 --> 00:29:25,730
You got to know your system.

840
00:29:26,000 --> 00:29:26,990
We'll help you set that up.

841
00:29:26,990 --> 00:29:29,000
So that first email gets sent automatically.

842
00:29:29,000 --> 00:29:30,260
So you will be good to go there.

843
00:29:30,620 --> 00:29:34,910
So it delivers information off of what you talked about in

844
00:29:34,910 --> 00:29:35,780
the signup box.

845
00:29:35,780 --> 00:29:36,950
When you initially sign up,

846
00:29:36,980 --> 00:29:39,500
it's either delivering that code sharing,

847
00:29:39,500 --> 00:29:40,880
maybe a first recipe,

848
00:29:41,110 --> 00:29:42,520
whatever relates to that.

849
00:29:42,520 --> 00:29:44,650
But it's for everybody who joins your list.

850
00:29:45,630 --> 00:29:48,420
Exactly. And of course you write that email,

851
00:29:48,420 --> 00:29:49,860
so you're going to control what's in it.

852
00:29:49,890 --> 00:29:50,490
But again,

853
00:29:50,490 --> 00:29:51,330
this is why I love email.

854
00:29:51,330 --> 00:29:54,000
You do it once and now it's totally scalable.

855
00:29:54,000 --> 00:29:56,880
So I don't have to write a thousand times that same

856
00:29:56,880 --> 00:29:57,600
exact email.

857
00:29:57,600 --> 00:29:58,230
I wrote it once,

858
00:29:58,230 --> 00:30:00,300
but it can get sent out to a thousand people.

859
00:30:00,600 --> 00:30:01,740
So that's what I really love that.

860
00:30:01,740 --> 00:30:03,120
So we got past that stage.

861
00:30:04,020 --> 00:30:06,030
Okay. Let me just say something else here.

862
00:30:06,030 --> 00:30:07,410
Just because it's coming to mind.

863
00:30:07,740 --> 00:30:11,100
If you have something in place and you're not seeing people

864
00:30:11,130 --> 00:30:12,840
signing up for your emails,

865
00:30:12,900 --> 00:30:13,770
but you know,

866
00:30:13,770 --> 00:30:15,660
people are coming to your website.

867
00:30:15,690 --> 00:30:18,660
So it's not an issue of not having people seen the

868
00:30:18,660 --> 00:30:19,980
ability to opt in,

869
00:30:20,430 --> 00:30:21,270
switch it up,

870
00:30:21,780 --> 00:30:22,950
try something different.

871
00:30:23,400 --> 00:30:26,100
Okay. So this is changeable at any point,

872
00:30:26,100 --> 00:30:26,880
if you want to,

873
00:30:27,660 --> 00:30:30,000
Anytime nothing is written in stone,

874
00:30:30,330 --> 00:30:31,320
are you,

875
00:30:31,350 --> 00:30:31,800
like you said,

876
00:30:31,800 --> 00:30:32,940
if you've got the traffic,

877
00:30:32,940 --> 00:30:34,140
if you're just having it,

878
00:30:34,410 --> 00:30:36,570
you've seen it with a lot of blogs in particular.

879
00:30:36,570 --> 00:30:39,990
They'll have like that one little signup box in the sidebar

880
00:30:40,200 --> 00:30:41,400
will sidebars.

881
00:30:41,400 --> 00:30:42,780
Don't show up on mobile,

882
00:30:42,780 --> 00:30:43,740
except for the very,

883
00:30:43,740 --> 00:30:45,060
very end of everything.

884
00:30:45,060 --> 00:30:46,770
And most people are not going to scroll that long.

885
00:30:46,920 --> 00:30:48,330
Again, treat people like people.

886
00:30:48,660 --> 00:30:50,940
So you need to make sure while I do not like

887
00:30:50,940 --> 00:30:52,590
pop-ups, I'm not a fan of that.

888
00:30:52,620 --> 00:30:54,030
I do like the wheelie guy,

889
00:30:54,090 --> 00:30:55,170
I think privy does him.

890
00:30:55,170 --> 00:30:57,630
I think he's kind of fun because people love contest.

891
00:30:57,930 --> 00:30:58,830
But short of that,

892
00:30:58,830 --> 00:30:59,940
like I'm not one that's like,

893
00:30:59,970 --> 00:31:00,840
oh, have a pop-up.

894
00:31:00,840 --> 00:31:03,150
Cause they're annoying because people are on mobile and then they

895
00:31:03,150 --> 00:31:04,020
can't see your stuff.

896
00:31:04,320 --> 00:31:05,610
They can't look at your catalog,

897
00:31:05,760 --> 00:31:06,540
but maybe just,

898
00:31:06,540 --> 00:31:08,790
I always call it like either whole low bar or a

899
00:31:08,790 --> 00:31:09,600
top banner.

900
00:31:09,780 --> 00:31:10,050
And again,

901
00:31:10,050 --> 00:31:12,480
most of your email service providers will be able to sort

902
00:31:12,480 --> 00:31:14,580
of help you sort of set one of those up where

903
00:31:14,580 --> 00:31:17,910
it's like click here to get 15% off your first order

904
00:31:17,910 --> 00:31:21,120
or click here to get a free custom bookmark with their

905
00:31:21,120 --> 00:31:22,020
order. Right.

906
00:31:22,530 --> 00:31:23,520
Test with your audience.

907
00:31:23,550 --> 00:31:23,910
I mean,

908
00:31:23,940 --> 00:31:24,930
popups can work.

909
00:31:24,990 --> 00:31:26,010
I'm against them too.

910
00:31:26,010 --> 00:31:27,840
But I can't tell you how many signups I get from

911
00:31:27,840 --> 00:31:28,620
my pop-ups,

912
00:31:28,950 --> 00:31:30,150
but I also delay them.

913
00:31:30,150 --> 00:31:31,860
It's not like you first come on.

914
00:31:31,860 --> 00:31:34,170
And all of a sudden in your face is this pop-up.

915
00:31:34,500 --> 00:31:35,970
Yeah. So test it out.

916
00:31:36,000 --> 00:31:39,150
But I agree with you with pop-ups but if they produce,

917
00:31:39,150 --> 00:31:41,730
then sometimes you have to do them too.

918
00:31:42,810 --> 00:31:45,030
Yeah. If you're relying really,

919
00:31:45,030 --> 00:31:47,790
really heavily on Google to send you traffic,

920
00:31:48,090 --> 00:31:49,590
that's the only time that I'd be like,

921
00:31:49,710 --> 00:31:51,630
I wouldn't necessarily do them because Google,

922
00:31:51,630 --> 00:31:53,610
especially now with this last update,

923
00:31:53,730 --> 00:31:57,030
because it's prioritizing mobile viewing and mobile experience.

924
00:31:57,240 --> 00:31:58,710
If you've got a lot of popups,

925
00:31:58,830 --> 00:32:00,210
they crank your ranking,

926
00:32:00,720 --> 00:32:01,530
just do.

927
00:32:01,800 --> 00:32:02,700
Oh really?

928
00:32:02,880 --> 00:32:03,810
Oh, interesting.

929
00:32:04,020 --> 00:32:06,660
Yeah. So it's something if you're like,

930
00:32:06,690 --> 00:32:08,550
oh, but like I'm ranking really high for keyword.

931
00:32:08,550 --> 00:32:10,170
It could definitely be something to look at.

932
00:32:10,410 --> 00:32:11,940
But after you do get the email address,

933
00:32:11,940 --> 00:32:13,950
again, you're asking in a variety of spots now,

934
00:32:13,960 --> 00:32:15,000
like so overwhelming,

935
00:32:15,000 --> 00:32:17,370
but you're giving them more than one shot to be able

936
00:32:17,370 --> 00:32:18,780
to be a firecracker with you.

937
00:32:19,260 --> 00:32:20,550
Then I always tell my students,

938
00:32:20,550 --> 00:32:22,920
I want you to send an email at least twice a

939
00:32:22,920 --> 00:32:23,670
month, guys.

940
00:32:23,790 --> 00:32:24,900
I prefer every week,

941
00:32:24,900 --> 00:32:27,690
but I'm aware that for some people that can get overwhelmed,

942
00:32:27,720 --> 00:32:29,520
even though there's only four weeks in most months,

943
00:32:29,550 --> 00:32:30,870
I feel like you can write four emails,

944
00:32:31,200 --> 00:32:34,200
but I definitely know you can handle two emails a month.

945
00:32:34,590 --> 00:32:35,400
Y'all can do that.

946
00:32:35,700 --> 00:32:36,390
The reason being,

947
00:32:36,390 --> 00:32:36,660
if you're like,

948
00:32:36,690 --> 00:32:38,280
oh, well I'll just send at the beginning of the month,

949
00:32:38,760 --> 00:32:41,480
if are not a brand that is say really,

950
00:32:41,480 --> 00:32:44,210
really visible on Instagram,

951
00:32:44,240 --> 00:32:47,420
if you don't have that local or even online sort of

952
00:32:47,420 --> 00:32:49,400
cult following that sort of a thing where again,

953
00:32:49,400 --> 00:32:51,530
like Peloton Peloton could email you once a month and you

954
00:32:51,530 --> 00:32:52,670
would never forget who they are.

955
00:32:52,850 --> 00:32:55,190
Most of us do not have that name recognition.

956
00:32:55,490 --> 00:32:57,830
The reason why you want to show up at least twice

957
00:32:57,830 --> 00:32:58,100
a month.

958
00:32:58,160 --> 00:33:01,760
So people remember who you are and what you sell.

959
00:33:02,210 --> 00:33:03,230
That's super important.

960
00:33:03,470 --> 00:33:07,730
So it can be something like really casual say that you

961
00:33:07,730 --> 00:33:10,010
are making bracelets or that baker,

962
00:33:10,010 --> 00:33:11,120
right? The making the bracelets,

963
00:33:11,120 --> 00:33:11,660
it can be,

964
00:33:11,750 --> 00:33:13,670
you can literally have pictures in your email and be like,

965
00:33:13,670 --> 00:33:16,640
so I'm thinking of introducing a new bracelet into the shop.

966
00:33:17,000 --> 00:33:19,310
Do you like the one with the pink beads?

967
00:33:19,340 --> 00:33:21,170
Or do you like the ones with the blue beads?

968
00:33:21,470 --> 00:33:24,020
And then you'll have like say the pictures linked.

969
00:33:24,290 --> 00:33:25,970
You'll have a little link that says click here to vote

970
00:33:25,970 --> 00:33:26,300
for pink,

971
00:33:26,330 --> 00:33:27,260
click here to vote for a blue.

972
00:33:27,260 --> 00:33:29,240
Right? And then those links will say,

973
00:33:29,240 --> 00:33:30,110
go to a webpage.

974
00:33:30,140 --> 00:33:30,530
It's just this,

975
00:33:30,530 --> 00:33:31,430
thanks so much for voting.

976
00:33:31,460 --> 00:33:33,560
I'll let you guys know which one won last week.

977
00:33:33,800 --> 00:33:36,770
So now you have that sort of fun sort of like,

978
00:33:36,830 --> 00:33:37,670
this is what we're doing,

979
00:33:37,670 --> 00:33:39,260
right? If you,

980
00:33:39,320 --> 00:33:40,340
again, one of my students,

981
00:33:40,340 --> 00:33:42,080
she does sell those Harry Potter themes.

982
00:33:42,080 --> 00:33:43,250
So a lot in her emails.

983
00:33:43,320 --> 00:33:45,470
So usually always at the bottom have a picture of her

984
00:33:45,050 --> 00:33:47,900
ornaments. But she'll talk about like how she just found this

985
00:33:47,900 --> 00:33:50,240
quiz or what do people think about this again?

986
00:33:50,240 --> 00:33:50,570
It's like,

987
00:33:50,810 --> 00:33:53,300
what would your people want to hear about?

988
00:33:53,300 --> 00:33:53,630
And just,

989
00:33:53,630 --> 00:33:55,070
doesn't always have to be like,

990
00:33:55,070 --> 00:33:56,000
this is my promotion.

991
00:33:56,000 --> 00:33:56,660
This is this.

992
00:33:57,020 --> 00:33:57,740
Now obviously,

993
00:33:57,740 --> 00:33:59,180
if you're going to be doing a local show and you

994
00:33:59,180 --> 00:33:59,990
want people to show up,

995
00:34:00,020 --> 00:34:01,370
yeah, you're going to talk about that.

996
00:34:01,430 --> 00:34:02,030
But it's like,

997
00:34:02,240 --> 00:34:04,910
Hey, so I know that you're really into like this and

998
00:34:04,910 --> 00:34:07,220
supporting small businesses and all this sort of stuff.

999
00:34:07,490 --> 00:34:09,200
So I just want to remind you that if you are

1000
00:34:09,200 --> 00:34:11,390
in the Providence area,

1001
00:34:11,420 --> 00:34:13,370
I'm actually going to be at this show right here.

1002
00:34:13,400 --> 00:34:14,150
And if you're not,

1003
00:34:14,180 --> 00:34:14,720
don't worry,

1004
00:34:14,720 --> 00:34:17,600
you can always get some stuff from the shop.

1005
00:34:17,690 --> 00:34:18,530
And again,

1006
00:34:18,980 --> 00:34:19,700
just show up,

1007
00:34:20,540 --> 00:34:21,230
just show up.

1008
00:34:22,010 --> 00:34:23,770
And I'm Hearing you talking,

1009
00:34:23,980 --> 00:34:25,510
like you're talking to a friend,

1010
00:34:25,540 --> 00:34:25,900
you know,

1011
00:34:25,900 --> 00:34:27,520
it's not this big,

1012
00:34:27,550 --> 00:34:31,570
like structured term paper writing that you're doing.

1013
00:34:31,870 --> 00:34:34,990
You're talking like a friend and you're just sharing what's going

1014
00:34:35,080 --> 00:34:36,550
on in the business.

1015
00:34:36,550 --> 00:34:38,350
I want to talk about that again in a second.

1016
00:34:38,950 --> 00:34:41,380
And emails can be different lengths too,

1017
00:34:41,380 --> 00:34:43,620
right? It doesn't have to be the same structure over time.

1018
00:34:43,630 --> 00:34:45,840
One email might just be a couple of sentences.

1019
00:34:46,510 --> 00:34:48,760
Yeah. How's everything going with your baking?

1020
00:34:49,960 --> 00:34:51,850
What fun way have you used your candle?

1021
00:34:52,270 --> 00:34:54,940
Now I'm hearing you asking questions a lot,

1022
00:34:54,940 --> 00:34:57,760
trying to motivate a response in email.

1023
00:34:57,760 --> 00:34:59,920
And we talk about doing that on social posts all the

1024
00:34:59,920 --> 00:35:02,890
time, but is that a good practice for email?

1025
00:35:05,860 --> 00:35:10,180
I'm leaving you in suspense in anticipation of that answer and

1026
00:35:10,180 --> 00:35:12,700
we'll get to it right after a quick break to hear

1027
00:35:12,700 --> 00:35:13,540
from our sponsor.

1028
00:35:14,590 --> 00:35:16,150
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1029
00:35:16,330 --> 00:35:18,970
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1030
00:35:19,210 --> 00:35:22,660
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1031
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1032
00:35:26,050 --> 00:35:29,500
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1033
00:35:29,500 --> 00:35:31,960
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1034
00:35:32,080 --> 00:35:35,320
Where else can you get customization with a creatively spelled name

1035
00:35:35,320 --> 00:35:36,280
or find packaging?

1036
00:35:36,280 --> 00:35:37,150
That includes a saying,

1037
00:35:37,350 --> 00:35:40,200
meaning is known to a select to not only are customers

1038
00:35:40,200 --> 00:35:41,970
willing to pay for these special touches.

1039
00:35:42,120 --> 00:35:45,120
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1040
00:35:45,120 --> 00:35:45,900
and products.

1041
00:35:46,140 --> 00:35:49,500
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1042
00:35:49,590 --> 00:35:52,890
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1043
00:35:52,890 --> 00:35:56,160
spend money to order yards and yards print words in any

1044
00:35:56,160 --> 00:35:57,150
language or font,

1045
00:35:57,360 --> 00:35:58,110
add logos,

1046
00:35:58,230 --> 00:36:00,000
images, even photos,

1047
00:36:00,240 --> 00:36:03,180
perfect for branding or adding ingredient and flavor labels.

1048
00:36:03,180 --> 00:36:04,890
To for more information,

1049
00:36:04,890 --> 00:36:07,020
go to the ribbon print company.com.

1050
00:36:07,520 --> 00:36:09,950
I think that it really is if you can get people

1051
00:36:10,010 --> 00:36:11,360
to click,

1052
00:36:11,360 --> 00:36:14,270
but definitely reply in that everyone is going to guys.

1053
00:36:14,300 --> 00:36:15,230
That's just not.

1054
00:36:15,620 --> 00:36:19,310
That is going to show both wherever they're reading it.

1055
00:36:19,340 --> 00:36:20,630
Their g-mail their outlook,

1056
00:36:20,660 --> 00:36:21,200
all of this,

1057
00:36:21,200 --> 00:36:21,860
like, Hey,

1058
00:36:22,040 --> 00:36:23,330
when Sue sends an email,

1059
00:36:23,360 --> 00:36:27,380
we should definitely show it to her because people like Amanda

1060
00:36:27,380 --> 00:36:28,460
really likes Sue's stuff.

1061
00:36:28,460 --> 00:36:29,780
They must be friends in real life.

1062
00:36:29,780 --> 00:36:32,780
So let's make sure that they get that stuff what's happened

1063
00:36:32,780 --> 00:36:34,760
now. And this has always been an issue.

1064
00:36:34,760 --> 00:36:36,350
And I don't know why nobody really talks about it.

1065
00:36:36,920 --> 00:36:38,450
All email service providers,

1066
00:36:38,570 --> 00:36:38,990
all of them,

1067
00:36:39,500 --> 00:36:41,300
the way that they track open rates,

1068
00:36:41,330 --> 00:36:43,250
because that's a metric that a lot of people like is

1069
00:36:43,250 --> 00:36:44,390
that they send this.

1070
00:36:44,810 --> 00:36:48,470
Technically it's an invisible picture that has a little pink code.

1071
00:36:48,800 --> 00:36:51,680
And so when that file is opened,

1072
00:36:51,680 --> 00:36:52,430
the invisible picture,

1073
00:36:52,430 --> 00:36:53,810
it sends it back to your convert kit,

1074
00:36:53,810 --> 00:36:54,350
your mother lights,

1075
00:36:54,350 --> 00:36:55,160
your contact contacts.

1076
00:36:55,170 --> 00:36:57,020
Hey, Amanda opens this email.

1077
00:36:57,500 --> 00:36:59,990
However, for the longest time,

1078
00:37:00,800 --> 00:37:03,200
it was always blocked on Android devices.

1079
00:37:03,290 --> 00:37:05,750
And most people where they read their emails on their mobile

1080
00:37:05,750 --> 00:37:07,670
phones, but nobody necessarily cared.

1081
00:37:07,670 --> 00:37:08,600
And I've been saying this for years.

1082
00:37:08,600 --> 00:37:09,050
I'm like just,

1083
00:37:09,050 --> 00:37:09,530
you know,

1084
00:37:09,830 --> 00:37:13,190
your open rate probably isn't reliable because people on Android,

1085
00:37:13,190 --> 00:37:13,790
it can't see it.

1086
00:37:14,120 --> 00:37:18,200
Well, the new iOS update came out for iPhones and they're

1087
00:37:18,200 --> 00:37:19,790
blocking that pixel now too.

1088
00:37:20,150 --> 00:37:22,640
So what ended up happening is you saw a whole bunch

1089
00:37:22,640 --> 00:37:23,120
of people,

1090
00:37:23,120 --> 00:37:24,800
essentially over two weeks,

1091
00:37:24,800 --> 00:37:26,390
just see all their open rates drop.

1092
00:37:26,420 --> 00:37:26,780
And they're like,

1093
00:37:26,810 --> 00:37:27,230
oh my goodness,

1094
00:37:27,230 --> 00:37:28,010
my rate's dropping.

1095
00:37:28,010 --> 00:37:29,120
Nobody's reading my stuff out.

1096
00:37:29,120 --> 00:37:30,230
Like email stinks.

1097
00:37:30,230 --> 00:37:31,070
It no longer works.

1098
00:37:31,520 --> 00:37:33,020
That technology is getting blocked.

1099
00:37:33,440 --> 00:37:36,320
And so now the only way is that you can reliably

1100
00:37:36,320 --> 00:37:38,540
tell is somebody actually opening my stuff.

1101
00:37:38,540 --> 00:37:40,160
Is, are they clicking on something?

1102
00:37:40,160 --> 00:37:43,010
Cause that still gets tracked or did they reply back?

1103
00:37:43,100 --> 00:37:45,380
And so that's why I love to have questions again,

1104
00:37:45,380 --> 00:37:46,850
not everyone is going to reply back,

1105
00:37:46,850 --> 00:37:50,390
but it's nice to be able to build that personal relationship

1106
00:37:50,420 --> 00:37:51,110
with your fans.

1107
00:37:51,140 --> 00:37:52,610
Just like you went over like DMS.

1108
00:37:52,610 --> 00:37:55,070
I know you've got that really great product of the year's

1109
00:37:55,070 --> 00:37:56,870
worth of social media content for makers.

1110
00:37:57,170 --> 00:37:58,460
It's that same sort of a thing.

1111
00:37:58,520 --> 00:38:00,410
That's what you're looking for is that interaction.

1112
00:38:00,410 --> 00:38:01,070
So that way,

1113
00:38:01,220 --> 00:38:04,940
when it comes to Christmas or holidays or birthdays,

1114
00:38:04,970 --> 00:38:06,440
or somebody needs a cake made,

1115
00:38:06,440 --> 00:38:07,490
cause say that you're a baker,

1116
00:38:07,490 --> 00:38:08,660
right? They're like,

1117
00:38:08,720 --> 00:38:10,400
oh, you need to go to Sandy.

1118
00:38:10,430 --> 00:38:11,420
Her stuff's amazing.

1119
00:38:11,420 --> 00:38:12,410
And I love her emails,

1120
00:38:12,410 --> 00:38:13,550
right? That's what we want.

1121
00:38:13,580 --> 00:38:14,720
Yeah. Well,

1122
00:38:14,990 --> 00:38:15,620
first off,

1123
00:38:15,650 --> 00:38:16,460
nobody freak out.

1124
00:38:16,460 --> 00:38:18,590
If you're looking at your open rates and they've gone down

1125
00:38:18,590 --> 00:38:21,050
because now you understand why it's not,

1126
00:38:21,050 --> 00:38:22,490
the behavior has changed.

1127
00:38:22,760 --> 00:38:26,450
The good news is you probably weren't even seeing that your

1128
00:38:26,450 --> 00:38:29,240
open rates were initially higher than you even think.

1129
00:38:29,540 --> 00:38:31,220
But now that they're going down,

1130
00:38:31,280 --> 00:38:32,330
that your numbers are going down,

1131
00:38:32,330 --> 00:38:33,020
it doesn't matter.

1132
00:38:33,080 --> 00:38:35,470
So that's really my gosh,

1133
00:38:35,500 --> 00:38:39,430
like you've just saved a bunch of hearts from dropping people.

1134
00:38:40,180 --> 00:38:40,990
I'm thinking,

1135
00:38:41,350 --> 00:38:41,770
all right.

1136
00:38:42,010 --> 00:38:45,100
So I haven't seen this for a while and I'm gonna

1137
00:38:45,100 --> 00:38:47,110
have to go check out if I'm still on his list.

1138
00:38:47,110 --> 00:38:48,430
I wonder if something changed,

1139
00:38:48,430 --> 00:38:50,860
but there used to be a guy that I would follow.

1140
00:38:50,890 --> 00:38:53,110
He sent out Sunday mornings,

1141
00:38:53,380 --> 00:38:55,420
which seems like a really wild time.

1142
00:38:55,540 --> 00:38:57,130
That's when his emails would come out.

1143
00:38:57,160 --> 00:38:58,690
They were always very interesting.

1144
00:38:58,690 --> 00:39:01,660
But the very last line was reply back to me and

1145
00:39:01,660 --> 00:39:03,190
tell me what you're drinking this morning.

1146
00:39:03,610 --> 00:39:04,780
Cause he was like the theme of,

1147
00:39:04,780 --> 00:39:06,760
he was at a coffee shop sharing with us what was

1148
00:39:06,760 --> 00:39:07,450
going on.

1149
00:39:07,780 --> 00:39:10,120
And I wouldn't be surprised if he actually wrote it then

1150
00:39:10,120 --> 00:39:12,070
in there while he was having his coffee.

1151
00:39:12,070 --> 00:39:13,720
But he'd always say drop me a note.

1152
00:39:13,750 --> 00:39:16,120
Let me know what you're drinking this morning or something like

1153
00:39:16,120 --> 00:39:17,640
That. Was it this morning?

1154
00:39:17,640 --> 00:39:19,620
Dispatch five with Paul Jarvis.

1155
00:39:19,620 --> 00:39:21,090
By any chance?

1156
00:39:20,400 --> 00:39:22,000
No. Oh,

1157
00:39:22,050 --> 00:39:23,160
cause that's what Paula used to do that.

1158
00:39:23,160 --> 00:39:24,300
But then he stopped sending emails.

1159
00:39:24,300 --> 00:39:25,470
I loved his Sunday emails.

1160
00:39:25,470 --> 00:39:26,030
There were the best Ones.

1161
00:39:26,030 --> 00:39:26,520
Yeah, no,

1162
00:39:26,520 --> 00:39:27,450
this was so great.

1163
00:39:27,450 --> 00:39:30,180
And you know what he would respond back to.

1164
00:39:30,240 --> 00:39:34,320
Yeah. Whose name is escaping me So interesting.

1165
00:39:34,680 --> 00:39:36,210
And that's the other thing again?

1166
00:39:36,210 --> 00:39:37,590
And this is why we say weekly,

1167
00:39:37,620 --> 00:39:38,940
because like Sue just said guys,

1168
00:39:38,940 --> 00:39:40,290
and this is the same thing for your customers.

1169
00:39:40,590 --> 00:39:42,870
If they're expecting to see you Sunday,

1170
00:39:43,050 --> 00:39:44,670
Friday, Thursday,

1171
00:39:44,730 --> 00:39:46,530
there are going to be those diehard people where if you

1172
00:39:46,530 --> 00:39:48,930
miss a Wednesday and you send on Wednesdays,

1173
00:39:49,110 --> 00:39:50,040
they're going to be like,

1174
00:39:51,060 --> 00:39:51,630
are you okay?

1175
00:39:51,630 --> 00:39:52,890
Like they're going to be emailing you,

1176
00:39:52,890 --> 00:39:54,450
looking for your newsletter.

1177
00:39:54,930 --> 00:39:56,250
It's really wild.

1178
00:39:56,880 --> 00:39:58,560
This is a perfect example here.

1179
00:39:58,590 --> 00:39:59,670
Now granted,

1180
00:39:59,850 --> 00:40:01,350
like I just have a brain freeze,

1181
00:40:01,380 --> 00:40:02,730
but I can see his face.

1182
00:40:02,760 --> 00:40:04,050
I can't think of his name,

1183
00:40:04,350 --> 00:40:05,130
but look at what else.

1184
00:40:05,130 --> 00:40:05,520
I said,

1185
00:40:05,520 --> 00:40:06,990
I haven't been getting his emails.

1186
00:40:07,470 --> 00:40:11,190
So if somebody wants your candles and he's like,

1187
00:40:11,220 --> 00:40:11,760
oh my gosh,

1188
00:40:11,790 --> 00:40:12,990
what's the name of that company?

1189
00:40:12,990 --> 00:40:13,710
I can't think of it.

1190
00:40:13,710 --> 00:40:17,130
I can't think of it if you've were routinely sending them

1191
00:40:17,160 --> 00:40:18,720
emails every other week.

1192
00:40:18,780 --> 00:40:22,590
And they were seeing that you are continually pinging their brain

1193
00:40:22,710 --> 00:40:25,080
as to the name of your company so that they can

1194
00:40:25,080 --> 00:40:26,460
come back when they're ready to buy.

1195
00:40:27,330 --> 00:40:29,010
So this is a perfect example,

1196
00:40:29,010 --> 00:40:30,870
Kate, when I figure out and remember who it is,

1197
00:40:30,870 --> 00:40:31,380
I'll let you know,

1198
00:40:33,300 --> 00:40:33,840
you know,

1199
00:40:33,840 --> 00:40:36,480
either during this interview or like an hour from now,

1200
00:40:36,510 --> 00:40:37,410
I'm going to be like,

1201
00:40:37,510 --> 00:40:39,510
ha like how could I not remember his name?

1202
00:40:39,870 --> 00:40:40,350
But anyway,

1203
00:40:40,440 --> 00:40:40,950
enough of that.

1204
00:40:40,950 --> 00:40:45,030
But I do have a question and it might make some

1205
00:40:45,030 --> 00:40:46,350
of our listeners angry.

1206
00:40:46,680 --> 00:40:47,610
So be careful.

1207
00:40:48,000 --> 00:40:51,600
But what do you say to people who are currently emailing,

1208
00:40:51,930 --> 00:40:55,980
but what they email regardless of their frequency is a picture

1209
00:40:55,980 --> 00:40:59,040
of the product and the price and the description and a

1210
00:40:59,040 --> 00:40:59,910
button to go by.

1211
00:41:00,690 --> 00:41:01,440
I would say,

1212
00:41:01,470 --> 00:41:02,790
well, at least you're emailing.

1213
00:41:02,940 --> 00:41:05,730
So now since you've had like that step one,

1214
00:41:05,970 --> 00:41:07,260
you've done the crawling aspect.

1215
00:41:07,260 --> 00:41:08,790
And now it's time for you to be able to walk.

1216
00:41:09,390 --> 00:41:10,440
Now it's that time?

1217
00:41:10,440 --> 00:41:11,490
Where again,

1218
00:41:11,580 --> 00:41:14,400
because you're a maker because you're not target.

1219
00:41:15,000 --> 00:41:18,480
The reason people buy from makers is because they want to

1220
00:41:18,480 --> 00:41:21,930
actually know the person and they want to have something unique.

1221
00:41:22,290 --> 00:41:23,550
So that's when you start,

1222
00:41:23,640 --> 00:41:28,650
including pictures of you pouring the wax pictures of you with

1223
00:41:28,680 --> 00:41:29,490
the DOE,

1224
00:41:29,670 --> 00:41:32,700
talking about if it is that sort of recipe of the

1225
00:41:32,700 --> 00:41:36,530
month, talking about how you were trying out different ingredients into

1226
00:41:36,530 --> 00:41:38,270
your workout or like the first one's burnt.

1227
00:41:38,420 --> 00:41:42,860
Right? So that way you're actually a real person to them.

1228
00:41:43,490 --> 00:41:44,240
So again,

1229
00:41:44,480 --> 00:41:46,940
definitely because people are really visual,

1230
00:41:47,000 --> 00:41:50,720
have some pictures in there don't necessarily do shoe too many

1231
00:41:50,720 --> 00:41:53,300
because that's more likely to put you in the promotions tab.

1232
00:41:53,330 --> 00:41:55,670
But obviously it's a visual making thing.

1233
00:41:55,670 --> 00:41:57,950
You're going to need to have some pictures in your emails.

1234
00:41:58,280 --> 00:41:59,840
Just make sure that they're great ones.

1235
00:41:59,840 --> 00:42:01,190
I know that you had just had,

1236
00:42:01,250 --> 00:42:02,840
you can't send videos through emails.

1237
00:42:02,840 --> 00:42:03,830
I know that on the podcast,

1238
00:42:03,830 --> 00:42:05,990
you just talked about videos and that sort of stuff,

1239
00:42:06,260 --> 00:42:07,040
you can't send those.

1240
00:42:07,040 --> 00:42:07,820
You can send like a,

1241
00:42:07,820 --> 00:42:08,420
still shot,

1242
00:42:08,470 --> 00:42:09,440
like a screenshot of it.

1243
00:42:09,440 --> 00:42:11,210
And then people could say click on it and then go

1244
00:42:11,210 --> 00:42:12,920
watch the things that you have.

1245
00:42:12,950 --> 00:42:13,910
But again,

1246
00:42:14,190 --> 00:42:14,810
just add,

1247
00:42:14,870 --> 00:42:16,790
add a little stuff to ask somebody what they're doing,

1248
00:42:17,120 --> 00:42:19,280
how they're drinking this cup of coffee,

1249
00:42:19,550 --> 00:42:22,250
you know how you were just saying with the Sunday dispatches,

1250
00:42:22,250 --> 00:42:24,740
what are your drinking find that brain hook.

1251
00:42:25,130 --> 00:42:26,600
So maybe for you,

1252
00:42:27,080 --> 00:42:30,920
you are going to talk about your cat,

1253
00:42:30,950 --> 00:42:31,970
Mr. Whiskers,

1254
00:42:32,300 --> 00:42:32,990
because you know,

1255
00:42:32,990 --> 00:42:34,520
secretly that your people are cat people,

1256
00:42:34,520 --> 00:42:35,540
even if you are the baker,

1257
00:42:35,570 --> 00:42:37,130
right. And then you're going to like,

1258
00:42:37,130 --> 00:42:38,120
just like show up and be like,

1259
00:42:38,150 --> 00:42:39,230
just have a quick update and be like,

1260
00:42:39,260 --> 00:42:41,780
so what are your pet up to just find something so

1261
00:42:41,780 --> 00:42:43,970
they can relate to you as a person and not just

1262
00:42:43,970 --> 00:42:44,450
a company,

1263
00:42:45,160 --> 00:42:47,320
Something easy that they can respond back to.

1264
00:42:47,560 --> 00:42:48,550
Nothing hard,

1265
00:42:48,580 --> 00:42:49,690
just an easy answer.

1266
00:42:49,690 --> 00:42:50,590
And then what do you do?

1267
00:42:50,620 --> 00:42:52,780
Respond back to them again,

1268
00:42:52,900 --> 00:42:54,100
develop a relationship.

1269
00:42:54,400 --> 00:42:56,200
Exactly. Maybe it's a color.

1270
00:42:56,920 --> 00:43:00,310
Maybe like you cause something easy as like every time say

1271
00:43:00,310 --> 00:43:01,150
you go to a craft,

1272
00:43:01,150 --> 00:43:03,340
show you where the color purple.

1273
00:43:03,550 --> 00:43:04,510
Right? And again,

1274
00:43:04,510 --> 00:43:06,130
this is stuff that's going to span everywhere.

1275
00:43:06,130 --> 00:43:07,390
It's not just in your email list.

1276
00:43:07,390 --> 00:43:09,310
It's going to be showing up on your social media is

1277
00:43:09,310 --> 00:43:09,880
on your Facebook,

1278
00:43:09,880 --> 00:43:10,600
on your Instagrams,

1279
00:43:10,660 --> 00:43:12,070
your tech talks wherever you're going to be.

1280
00:43:12,220 --> 00:43:12,610
So that way,

1281
00:43:12,610 --> 00:43:13,810
when people think of purple,

1282
00:43:14,440 --> 00:43:18,490
they think this one really doesn't go up because it's makers

1283
00:43:18,490 --> 00:43:18,910
and makers.

1284
00:43:18,910 --> 00:43:21,610
But I know that there was a certain influencer who Instagram

1285
00:43:21,610 --> 00:43:23,260
was his thing and he loved target.

1286
00:43:23,470 --> 00:43:25,240
So like now anytime people would go to target,

1287
00:43:25,240 --> 00:43:25,780
they would tag.

1288
00:43:25,900 --> 00:43:27,460
I know exactly who you're talking about.

1289
00:43:27,490 --> 00:43:30,820
Yeah. I bike or walk in.

1290
00:43:30,840 --> 00:43:32,050
I would do it in the morning and I do it

1291
00:43:32,050 --> 00:43:33,370
at night because I can't sit still.

1292
00:43:33,760 --> 00:43:36,370
And so now we have via Instagram stories.

1293
00:43:36,430 --> 00:43:39,250
We have an online nightly walking club.

1294
00:43:39,460 --> 00:43:40,960
So now when people are walking at night,

1295
00:43:41,020 --> 00:43:42,250
I think of myself and my friend,

1296
00:43:42,250 --> 00:43:44,440
Jasmine, who does stock photos and they tag us.

1297
00:43:44,440 --> 00:43:45,910
And so we have a virtual walking group.

1298
00:43:46,150 --> 00:43:48,190
So it's those little sort of things.

1299
00:43:48,190 --> 00:43:49,600
Or if you hear spam or face,

1300
00:43:49,840 --> 00:43:50,620
you think a Kate,

1301
00:43:50,650 --> 00:43:52,240
right? So,

1302
00:43:52,240 --> 00:43:55,570
and those things that people want to have that relationship with

1303
00:43:55,570 --> 00:43:57,280
you because you are small.

1304
00:43:57,580 --> 00:43:59,830
Like, I cannot tell you how many people,

1305
00:43:59,860 --> 00:44:03,520
like I love buying special gifts from the Etsy is the

1306
00:44:03,520 --> 00:44:04,390
actually finding people.

1307
00:44:04,390 --> 00:44:05,770
I personally like to go to Instagram.

1308
00:44:05,770 --> 00:44:07,900
So that way I can buy directly from people's websites.

1309
00:44:08,260 --> 00:44:08,770
Cause again,

1310
00:44:08,770 --> 00:44:09,550
I'm aware that,

1311
00:44:09,610 --> 00:44:09,820
you know,

1312
00:44:09,820 --> 00:44:11,590
I want to give them as much profit as possible,

1313
00:44:11,920 --> 00:44:13,600
but those are the cool things because now all of a

1314
00:44:13,600 --> 00:44:15,460
sudden they're the cool person with hookup.

1315
00:44:15,460 --> 00:44:16,180
Like, oh my goodness,

1316
00:44:16,180 --> 00:44:17,650
if you want like custom wine glasses,

1317
00:44:17,650 --> 00:44:18,730
like you need these,

1318
00:44:18,730 --> 00:44:19,780
like, they're so cool.

1319
00:44:20,260 --> 00:44:23,200
So then maybe your newsletter is talking about what you're drinking

1320
00:44:23,530 --> 00:44:24,400
or celebrations.

1321
00:44:24,400 --> 00:44:25,600
It can talk about,

1322
00:44:25,630 --> 00:44:25,840
they have,

1323
00:44:25,840 --> 00:44:28,750
somebody was tagging you on the Instagram and their story or

1324
00:44:28,750 --> 00:44:29,530
in their post.

1325
00:44:29,590 --> 00:44:30,940
Maybe you could have a section,

1326
00:44:31,080 --> 00:44:31,710
your email.

1327
00:44:31,740 --> 00:44:33,900
That's like cups in the wild,

1328
00:44:33,930 --> 00:44:34,560
if you will.

1329
00:44:34,560 --> 00:44:37,260
And then it's just like showing a couple pictures of people

1330
00:44:37,260 --> 00:44:38,820
tagging you on Instagram.

1331
00:44:39,060 --> 00:44:39,630
So they're like,

1332
00:44:39,660 --> 00:44:42,300
Ooh. So that way people are proud to have your product

1333
00:44:42,300 --> 00:44:43,710
because they have your product.

1334
00:44:43,710 --> 00:44:44,610
It means something.

1335
00:44:45,140 --> 00:44:48,290
Yep. You are then part of the vibe of that business

1336
00:44:48,290 --> 00:44:50,750
and it's special and it's important and it's being part of

1337
00:44:50,750 --> 00:44:51,410
a group.

1338
00:44:51,800 --> 00:44:52,370
So Kate,

1339
00:44:52,430 --> 00:44:56,000
I have termed this concept that you're talking about,

1340
00:44:56,030 --> 00:44:59,120
about people knowing you over and above your product as a

1341
00:44:59,120 --> 00:45:00,560
unique, special power.

1342
00:45:00,980 --> 00:45:02,120
And one of my unique,

1343
00:45:02,120 --> 00:45:06,200
special powers is snow because I absolutely love the snow and

1344
00:45:06,200 --> 00:45:09,440
I'll get people literally from all over the world who will

1345
00:45:09,440 --> 00:45:09,770
be like,

1346
00:45:09,800 --> 00:45:10,340
oh my gosh,

1347
00:45:10,340 --> 00:45:12,290
Sue, there's a blizzard coming to Chicago.

1348
00:45:12,290 --> 00:45:13,760
You must be so happy.

1349
00:45:14,210 --> 00:45:14,630
You know?

1350
00:45:15,380 --> 00:45:16,820
Exactly. Yeah.

1351
00:45:16,850 --> 00:45:20,270
Or people will see yellow because that's also something that people

1352
00:45:20,270 --> 00:45:22,910
who hang around with me know that that's my color.

1353
00:45:23,180 --> 00:45:25,370
And they'll take pictures and they'll send me things that are

1354
00:45:25,370 --> 00:45:28,370
yellow or things that remind them of me.

1355
00:45:28,730 --> 00:45:32,660
And I bring this up because it's a trigger point for

1356
00:45:32,660 --> 00:45:35,060
people then to remember your company.

1357
00:45:35,390 --> 00:45:38,240
So you're not just doing it because you're talking about yourself,

1358
00:45:38,480 --> 00:45:43,520
you're doing it because you're placing certain triggers as someone just

1359
00:45:43,520 --> 00:45:44,630
going through life.

1360
00:45:44,660 --> 00:45:46,880
Like I have a dear friend who literally,

1361
00:45:46,880 --> 00:45:48,110
I'm not even kidding you.

1362
00:45:48,470 --> 00:45:51,860
Everything she owns is leopard print everything.

1363
00:45:52,190 --> 00:45:54,470
Okay. Until anytime people see leopard,

1364
00:45:54,500 --> 00:45:55,910
they think Claudia right away.

1365
00:45:55,940 --> 00:45:56,510
That's it?

1366
00:45:56,570 --> 00:45:59,930
Because it's so ingrained what we're going for.

1367
00:46:00,290 --> 00:46:01,400
Yeah. It's so ingrained.

1368
00:46:01,400 --> 00:46:02,420
So unique,

1369
00:46:02,420 --> 00:46:03,470
special powers.

1370
00:46:03,680 --> 00:46:06,800
Think of one or two things that are yours and start

1371
00:46:06,800 --> 00:46:09,350
sharing them with people because it's going to help them.

1372
00:46:09,350 --> 00:46:10,490
Remember your business.

1373
00:46:10,490 --> 00:46:13,670
It circles around indirectly is the thing It's.

1374
00:46:13,670 --> 00:46:14,180
So does.

1375
00:46:14,540 --> 00:46:15,050
And again,

1376
00:46:15,110 --> 00:46:17,870
because we're really visual and obviously we're makers,

1377
00:46:17,870 --> 00:46:18,560
right? We're creative.

1378
00:46:18,560 --> 00:46:20,550
So you're going to be visual sometimes.

1379
00:46:20,550 --> 00:46:22,090
It's for like the like hate astutely.

1380
00:46:22,090 --> 00:46:23,060
Like I'm boring as dirt.

1381
00:46:23,060 --> 00:46:27,560
I've got nothing by one item of clothing and just let

1382
00:46:27,560 --> 00:46:28,220
that be your face.

1383
00:46:28,520 --> 00:46:30,050
So I have heard of her friends with him,

1384
00:46:30,110 --> 00:46:31,100
I say 15 years,

1385
00:46:31,130 --> 00:46:31,940
he says 13.

1386
00:46:31,940 --> 00:46:32,150
I'm like,

1387
00:46:32,150 --> 00:46:32,600
we're old,

1388
00:46:32,600 --> 00:46:33,260
it's 15.

1389
00:46:33,590 --> 00:46:35,150
And he's a personal trainer online.

1390
00:46:35,150 --> 00:46:37,310
And he brought this broccoli shirt and I'm like,

1391
00:46:37,370 --> 00:46:38,630
I'm going to make that your thing.

1392
00:46:38,640 --> 00:46:38,900
He's like,

1393
00:46:38,900 --> 00:46:39,980
you're going to make the broccoli's shirt.

1394
00:46:39,980 --> 00:46:40,220
My thing.

1395
00:46:40,220 --> 00:46:40,490
I'm like,

1396
00:46:40,610 --> 00:46:42,050
we're gonna make that a sticking point.

1397
00:46:42,350 --> 00:46:42,800
Sure enough.

1398
00:46:42,860 --> 00:46:43,730
It's been like two days.

1399
00:46:43,730 --> 00:46:45,530
And like the broccoli shirt is now everywhere.

1400
00:46:45,980 --> 00:46:46,670
Oh my gosh.

1401
00:46:46,970 --> 00:46:48,500
Cause like that is the thing.

1402
00:46:48,950 --> 00:46:49,850
Right? So again,

1403
00:46:49,880 --> 00:46:51,560
and when you wear it at the craft show,

1404
00:46:51,560 --> 00:46:52,160
right? Like say,

1405
00:46:52,160 --> 00:46:52,520
and again,

1406
00:46:52,520 --> 00:46:54,470
it doesn't have to be broccoli if that doesn't fit.

1407
00:46:54,710 --> 00:46:57,680
But like people are going to be looking for that thing

1408
00:46:57,680 --> 00:46:59,990
at the craft shows or they're going to buy their own

1409
00:46:59,990 --> 00:47:00,860
version, like you've said,

1410
00:47:00,860 --> 00:47:01,790
and then they're going to tag you.

1411
00:47:01,790 --> 00:47:04,010
They're going to tag Claudia when they're wearing their own leopard

1412
00:47:04,010 --> 00:47:06,020
prints. They might wear leopard print when they come see you

1413
00:47:06,020 --> 00:47:07,670
in person again,

1414
00:47:07,820 --> 00:47:09,440
they want to be part of a secret club.

1415
00:47:09,500 --> 00:47:10,070
And they're on the,

1416
00:47:10,100 --> 00:47:13,160
in to know that Sue is yellow and like smell And

1417
00:47:13,160 --> 00:47:14,960
they feel like they can throw me snowballs too.

1418
00:47:14,990 --> 00:47:15,980
Just FYI.

1419
00:47:17,930 --> 00:47:18,800
I'm from new England.

1420
00:47:18,800 --> 00:47:19,430
I'm just like,

1421
00:47:19,760 --> 00:47:20,510
you're on your own.

1422
00:47:21,500 --> 00:47:22,160
Oh, I love it.

1423
00:47:23,090 --> 00:47:23,480
I hate it.

1424
00:47:23,480 --> 00:47:24,740
When it turns out gray and ground,

1425
00:47:25,070 --> 00:47:26,210
I can not Get enough,

1426
00:47:26,270 --> 00:47:26,720
but okay.

1427
00:47:26,720 --> 00:47:30,550
So back to emails and I brought that point about people

1428
00:47:30,550 --> 00:47:33,310
showing their product and the description and how to buy.

1429
00:47:33,820 --> 00:47:35,560
If you train your audience,

1430
00:47:35,800 --> 00:47:38,950
always that every single time I get an email,

1431
00:47:39,070 --> 00:47:41,650
it's going to be the product and how to buy.

1432
00:47:42,010 --> 00:47:43,300
I already know that.

1433
00:47:43,360 --> 00:47:46,360
And I just am not in the market right now for

1434
00:47:46,390 --> 00:47:47,620
whatever it is you sell,

1435
00:47:48,010 --> 00:47:49,180
then they're not going to open.

1436
00:47:49,480 --> 00:47:51,070
But if you know that,

1437
00:47:51,100 --> 00:47:53,680
yes, so-and-so sells powdery.

1438
00:47:53,740 --> 00:47:55,000
I love their pottery,

1439
00:47:55,030 --> 00:47:58,240
but she also shares with me some really cool new restaurants

1440
00:47:58,240 --> 00:47:59,290
that are in the area.

1441
00:47:59,410 --> 00:48:00,460
And I live right near her.

1442
00:48:00,460 --> 00:48:03,490
So I want to know that or a recipe of how

1443
00:48:03,490 --> 00:48:05,830
I can use this soup bowls that I bought from her

1444
00:48:06,100 --> 00:48:10,750
so that the emails provide information that are valuable to your

1445
00:48:10,930 --> 00:48:13,480
follower, your starter,

1446
00:48:13,660 --> 00:48:16,390
over and above the product that you sell,

1447
00:48:16,420 --> 00:48:20,020
because you want them to not miss opening an email because

1448
00:48:20,020 --> 00:48:22,870
there might be something in there that they really want instead

1449
00:48:22,870 --> 00:48:23,500
of training them,

1450
00:48:23,500 --> 00:48:24,160
product, price,

1451
00:48:24,160 --> 00:48:24,790
product, price,

1452
00:48:24,790 --> 00:48:27,070
that's all I'm going to get that valuable when I need

1453
00:48:27,070 --> 00:48:28,120
it, but I don't need it.

1454
00:48:28,930 --> 00:48:32,890
Adding other good information into emails I have found is the

1455
00:48:32,890 --> 00:48:35,790
key 100%.

1456
00:48:35,790 --> 00:48:38,730
And so I would say for most makers,

1457
00:48:38,730 --> 00:48:40,140
it might almost be again,

1458
00:48:40,150 --> 00:48:41,640
it's going to be different than what a lot of online

1459
00:48:41,640 --> 00:48:42,630
teachers are going to tell you like,

1460
00:48:42,660 --> 00:48:44,370
oh, like one message is one call to action.

1461
00:48:44,370 --> 00:48:46,350
All of this sort of stuff I feel for us it's

1462
00:48:46,410 --> 00:48:49,590
works really well with like a magazine style newsletter.

1463
00:48:49,890 --> 00:48:52,350
So like the top half of your newsletter are going to

1464
00:48:52,350 --> 00:48:53,760
be those interesting brain bits.

1465
00:48:54,060 --> 00:48:56,640
It's going to be this soup of the week recipe.

1466
00:48:56,640 --> 00:48:57,600
It's going to be this and this.

1467
00:48:57,930 --> 00:48:59,310
And then obviously at the bottom,

1468
00:48:59,340 --> 00:49:01,950
of course you are going to have a picture of some

1469
00:49:01,950 --> 00:49:03,420
products and a button to buy.

1470
00:49:03,450 --> 00:49:07,290
Right. But that top half is where the relationship is built.

1471
00:49:07,950 --> 00:49:09,300
And honestly,

1472
00:49:09,360 --> 00:49:12,030
probably some of the stuff that you're learning from Sue's content

1473
00:49:12,030 --> 00:49:15,000
calendar on social media can work really well as a top

1474
00:49:15,000 --> 00:49:15,870
half of your email,

1475
00:49:15,990 --> 00:49:17,160
because you might be like,

1476
00:49:17,190 --> 00:49:19,260
oh, well they already read it on Instagram.

1477
00:49:19,260 --> 00:49:19,620
So like,

1478
00:49:19,620 --> 00:49:21,840
I can't like reuse this content.

1479
00:49:22,170 --> 00:49:24,450
Not everyone is going to see all of your Instagram posts,

1480
00:49:24,480 --> 00:49:25,710
go look at your analytics.

1481
00:49:25,740 --> 00:49:26,640
It's the truth.

1482
00:49:26,670 --> 00:49:29,880
Right. And even if somebody does follow your religiously on Instagram

1483
00:49:30,090 --> 00:49:31,590
and they set it in the newsletter,

1484
00:49:31,860 --> 00:49:34,260
maybe seeing it that second time would actually get them to

1485
00:49:34,260 --> 00:49:35,910
reply. And usually they'll say like,

1486
00:49:36,160 --> 00:49:37,980
oh, I saw you talked about this on Instagram the other

1487
00:49:37,980 --> 00:49:40,500
day. My favorite coffee cup is the golden girls ones that

1488
00:49:40,500 --> 00:49:40,950
I have.

1489
00:49:41,220 --> 00:49:42,450
So I don't want you feeling like,

1490
00:49:42,480 --> 00:49:42,990
oh my goodness.

1491
00:49:42,990 --> 00:49:43,530
Like I can't,

1492
00:49:43,530 --> 00:49:44,430
I call it upcycling.

1493
00:49:44,730 --> 00:49:47,670
I can't upcycle my social media content into my emails.

1494
00:49:47,730 --> 00:49:49,200
You can 100% do that.

1495
00:49:49,260 --> 00:49:49,890
It is okay.

1496
00:49:50,250 --> 00:49:51,330
Absolutely. Yeah.

1497
00:49:51,360 --> 00:49:54,120
And different people will get their information in different ways.

1498
00:49:54,120 --> 00:49:55,980
Right? Like exactly.

1499
00:49:56,430 --> 00:49:58,230
So some people are email.

1500
00:49:58,380 --> 00:49:59,760
Some people like Instagram,

1501
00:50:00,030 --> 00:50:01,470
and if you copy just a little bit,

1502
00:50:01,470 --> 00:50:02,250
it doesn't matter.

1503
00:50:02,310 --> 00:50:03,450
I'm so glad you said that.

1504
00:50:03,840 --> 00:50:06,090
Yeah. And there are a ton of ideas in there.

1505
00:50:06,090 --> 00:50:06,570
You're right.

1506
00:50:06,570 --> 00:50:07,650
So that's that?

1507
00:50:07,650 --> 00:50:09,570
I do have a question about emails,

1508
00:50:09,930 --> 00:50:12,480
shoot. When you're writing,

1509
00:50:12,570 --> 00:50:16,620
do we have to follow that 10th grade high school teacher

1510
00:50:16,620 --> 00:50:19,470
sentence structure with punctuation?

1511
00:50:19,770 --> 00:50:24,240
Or can we get fun and cute and personable in our

1512
00:50:24,600 --> 00:50:27,120
writing? Like the actual word?

1513
00:50:27,140 --> 00:50:30,050
Well, I know the words because that's what you're all about,

1514
00:50:30,350 --> 00:50:32,900
but do we have to follow functionals?

1515
00:50:33,080 --> 00:50:34,580
Correct. Grammar scripting,

1516
00:50:34,610 --> 00:50:35,000
I guess.

1517
00:50:35,000 --> 00:50:36,410
I don't even know how to say that.

1518
00:50:37,120 --> 00:50:40,120
Okay. You do not want to have giant blocks of texts

1519
00:50:40,120 --> 00:50:43,420
because nobody reads that because people go to email for one

1520
00:50:43,420 --> 00:50:46,330
reason. And one reason only it is to procrastinate.

1521
00:50:46,360 --> 00:50:47,650
Do not let people tell you anything.

1522
00:50:47,650 --> 00:50:50,620
Otherwise they're going there for a quick dopamine hit to be

1523
00:50:50,620 --> 00:50:51,760
entertained period.

1524
00:50:52,060 --> 00:50:54,940
And nobody wants to be entertained by having to read something.

1525
00:50:54,940 --> 00:50:57,910
That's like seven sentences long.

1526
00:50:58,210 --> 00:50:59,740
It's all the same color.

1527
00:50:59,740 --> 00:51:01,600
It's really small font to read.

1528
00:51:01,900 --> 00:51:02,710
They're not into that.

1529
00:51:02,740 --> 00:51:03,790
Right? Honestly,

1530
00:51:03,790 --> 00:51:05,590
if something is longer than two sentences,

1531
00:51:05,590 --> 00:51:07,000
it needs to be its own paragraph.

1532
00:51:07,300 --> 00:51:07,840
Because again,

1533
00:51:07,840 --> 00:51:09,460
you want things to be skimmable.

1534
00:51:09,640 --> 00:51:12,730
You want to make sure say if there are certain keywords

1535
00:51:12,730 --> 00:51:14,350
or something that you want to draw attention to,

1536
00:51:14,380 --> 00:51:15,940
those are going to be in bold.

1537
00:51:16,300 --> 00:51:17,830
So that way they can see it.

1538
00:51:17,830 --> 00:51:18,190
Same thing.

1539
00:51:18,190 --> 00:51:19,420
Like when you were say formatting,

1540
00:51:19,420 --> 00:51:19,990
a blog post,

1541
00:51:19,990 --> 00:51:21,820
you want things to be skimmable.

1542
00:51:22,090 --> 00:51:25,990
You can use things like y'all or what's happening,

1543
00:51:26,320 --> 00:51:27,160
or, you know what I mean?

1544
00:51:27,160 --> 00:51:30,010
Like you don't have to follow proper grammar at all.

1545
00:51:31,540 --> 00:51:33,160
Obviously you want that.

1546
00:51:33,280 --> 00:51:35,320
You want to make sure that somebody is able to understand

1547
00:51:35,320 --> 00:51:37,450
it. But if there is a typo,

1548
00:51:37,630 --> 00:51:39,310
yeah. You're going to get somebody to reply back and be

1549
00:51:39,310 --> 00:51:39,790
like, just say,

1550
00:51:39,790 --> 00:51:41,710
you're now you spelled this word wrong.

1551
00:51:42,010 --> 00:51:43,180
I like to think of it.

1552
00:51:43,180 --> 00:51:43,390
You know,

1553
00:51:43,390 --> 00:51:44,530
I give them that annoying voice.

1554
00:51:44,560 --> 00:51:46,750
I like to think of it is that their love language

1555
00:51:46,810 --> 00:51:47,860
of, because again,

1556
00:51:47,920 --> 00:51:50,500
Pollyanna, I like to think that that's just their way of

1557
00:51:50,500 --> 00:51:51,280
showing me love,

1558
00:51:51,280 --> 00:51:54,970
because they don't want me to get judged by other people

1559
00:51:55,210 --> 00:51:57,940
where I see a typo as a sign of an action

1560
00:51:57,940 --> 00:52:00,970
taker, because I would've never had the typo if I didn't

1561
00:52:00,970 --> 00:52:02,260
send email and I didn't write it.

1562
00:52:02,590 --> 00:52:03,910
Right. So for me,

1563
00:52:03,910 --> 00:52:04,750
it's a badge of honor,

1564
00:52:04,750 --> 00:52:05,050
because again,

1565
00:52:05,050 --> 00:52:06,220
it would never happen if we didn't,

1566
00:52:06,340 --> 00:52:07,360
like we said at the beginning,

1567
00:52:07,390 --> 00:52:08,890
do the brave thing and actually hits.

1568
00:52:09,130 --> 00:52:11,860
And so you're worried about those sorts of things.

1569
00:52:11,920 --> 00:52:14,950
It happens if a link doesn't work it's okay,

1570
00:52:15,130 --> 00:52:16,840
go ahead and email everybody again.

1571
00:52:17,050 --> 00:52:19,210
Everybody has made mistakes in life and that's what you say.

1572
00:52:19,210 --> 00:52:19,480
It's like,

1573
00:52:19,510 --> 00:52:20,170
oops. Well,

1574
00:52:20,170 --> 00:52:23,710
I know that this was supposed to go to our Sage

1575
00:52:23,710 --> 00:52:24,670
shirts that we have,

1576
00:52:24,670 --> 00:52:26,980
and it accidentally went to a pair of shorts.

1577
00:52:26,980 --> 00:52:28,210
Thanks everybody for letting me know.

1578
00:52:28,210 --> 00:52:28,990
I'm so excited.

1579
00:52:28,990 --> 00:52:31,360
You're just as excited about that shirt as I am here

1580
00:52:31,360 --> 00:52:32,560
is the proper linkage.

1581
00:52:32,560 --> 00:52:34,180
So that way you guys can go ahead and get it.

1582
00:52:34,450 --> 00:52:35,080
And when you do,

1583
00:52:35,290 --> 00:52:37,420
don't forget to tag me on Instagram so I can show

1584
00:52:37,420 --> 00:52:38,530
off how cool you look.

1585
00:52:39,130 --> 00:52:39,820
I love that.

1586
00:52:40,000 --> 00:52:41,770
Listen, we're talking to other people.

1587
00:52:41,770 --> 00:52:42,640
And honestly,

1588
00:52:42,640 --> 00:52:43,360
I'm going to say,

1589
00:52:43,360 --> 00:52:46,330
if someone is going to be kind of a jerk about

1590
00:52:46,330 --> 00:52:49,060
it, you probably don't want them to be a customer anyway.

1591
00:52:49,420 --> 00:52:50,560
Nope. You delete them.

1592
00:52:50,590 --> 00:52:52,810
Like that's going to be that problem person.

1593
00:52:52,810 --> 00:52:55,420
So let it just roll off your shoulders.

1594
00:52:55,420 --> 00:52:58,090
If something like that happens or they might just be having

1595
00:52:58,090 --> 00:52:58,780
a bad day.

1596
00:52:58,840 --> 00:53:00,400
So don't take it on yourself.

1597
00:53:00,550 --> 00:53:01,660
Just let it go.

1598
00:53:01,660 --> 00:53:02,500
But to your point,

1599
00:53:02,500 --> 00:53:04,990
Kate, get these emails out.

1600
00:53:06,130 --> 00:53:07,240
Exactly. No,

1601
00:53:07,240 --> 00:53:08,890
like being on your list is a privilege.

1602
00:53:08,890 --> 00:53:09,970
And I'll say that till I'm blue in the face,

1603
00:53:09,970 --> 00:53:11,470
people are lucky that they get to pay you.

1604
00:53:11,770 --> 00:53:13,630
They're lucky that they get to get your craftsmanship.

1605
00:53:13,660 --> 00:53:15,160
They lucky that they get to get your tips.

1606
00:53:15,160 --> 00:53:15,820
I know about Mr.

1607
00:53:15,820 --> 00:53:18,940
Whiskers. And they're lucky that they get to have that brightness

1608
00:53:19,030 --> 00:53:21,490
that your day is when you show up in their inbox.

1609
00:53:21,520 --> 00:53:22,810
And so when you're like,

1610
00:53:22,900 --> 00:53:23,230
you know what,

1611
00:53:23,230 --> 00:53:24,760
being on my list is a privilege because you can always

1612
00:53:24,760 --> 00:53:25,560
go find more people.

1613
00:53:25,560 --> 00:53:25,740
I mean,

1614
00:53:25,740 --> 00:53:26,640
that's why you're hanging out with Sue,

1615
00:53:26,640 --> 00:53:29,040
right? She's got that great freebie of ways to get more

1616
00:53:29,040 --> 00:53:31,950
customers. So there is no scarcity mindset here,

1617
00:53:31,980 --> 00:53:34,080
guys. We will go and find more because all not a

1618
00:53:34,080 --> 00:53:35,330
problem. All right.

1619
00:53:35,330 --> 00:53:38,660
So we've got our incentive so that people are going to

1620
00:53:38,660 --> 00:53:40,970
be interested in joining our list.

1621
00:53:41,330 --> 00:53:44,180
They are delivered a welcome email.

1622
00:53:44,600 --> 00:53:50,390
Then we start regularly sending messages that include other things over

1623
00:53:50,390 --> 00:53:53,540
and above just our product with responses.

1624
00:53:53,540 --> 00:53:55,640
And we send that out twice a month.

1625
00:53:56,120 --> 00:53:58,070
Is there anything else we should be doing?

1626
00:53:58,760 --> 00:53:59,060
I mean,

1627
00:53:59,060 --> 00:54:00,740
again, I would love it to be every week,

1628
00:54:00,740 --> 00:54:02,180
but if we were just getting started,

1629
00:54:02,210 --> 00:54:03,290
I would also say,

1630
00:54:03,290 --> 00:54:04,580
and I know that since we're creative,

1631
00:54:04,580 --> 00:54:06,560
sometime we can't plan that far ahead.

1632
00:54:06,860 --> 00:54:07,610
But honestly,

1633
00:54:07,610 --> 00:54:09,410
if you are only going to send two emails,

1634
00:54:09,680 --> 00:54:10,400
just pick a data,

1635
00:54:10,400 --> 00:54:11,180
right. Both of them.

1636
00:54:11,600 --> 00:54:12,920
Oh yeah.

1637
00:54:13,070 --> 00:54:15,380
Because with your email service provider,

1638
00:54:15,500 --> 00:54:18,110
you'll be able to have it.

1639
00:54:18,110 --> 00:54:18,500
So that way,

1640
00:54:18,530 --> 00:54:21,110
even though you wrote it on the first,

1641
00:54:21,140 --> 00:54:23,570
you can have it send automatically on the 15th.

1642
00:54:23,960 --> 00:54:24,980
You just have to set it up.

1643
00:54:24,980 --> 00:54:26,540
That that's the date that you want to send it.

1644
00:54:26,840 --> 00:54:27,920
So that's the other thing,

1645
00:54:27,920 --> 00:54:29,300
because I do know that again,

1646
00:54:29,300 --> 00:54:30,950
we get really busy when it's cracking Susan.

1647
00:54:30,950 --> 00:54:32,810
Now that we're allowed to get out of the house here

1648
00:54:32,810 --> 00:54:33,740
in the states a little bit,

1649
00:54:34,760 --> 00:54:35,750
amen to that.

1650
00:54:36,440 --> 00:54:39,110
Things are going to be able to pick up a little

1651
00:54:39,110 --> 00:54:39,560
bit more.

1652
00:54:39,740 --> 00:54:42,110
Right. So now just be the other thing,

1653
00:54:42,140 --> 00:54:43,160
just batch,

1654
00:54:43,460 --> 00:54:45,140
get them both done trickle,

1655
00:54:45,140 --> 00:54:45,620
but Caitlyn,

1656
00:54:45,650 --> 00:54:47,600
I don't know what I'm going to have on my Instagram

1657
00:54:47,600 --> 00:54:48,000
in two weeks.

1658
00:54:48,020 --> 00:54:50,030
And just don't talk about Instagram in that two weeks,

1659
00:54:50,060 --> 00:54:50,990
right? Or,

1660
00:54:51,020 --> 00:54:52,670
oh, what if a product is sold out?

1661
00:54:52,790 --> 00:54:53,780
If a product is sold out,

1662
00:54:53,780 --> 00:54:57,440
I'm sure that you will be able to fix it.

1663
00:54:57,440 --> 00:54:59,180
Like, and nothing is end all be all.

1664
00:54:59,180 --> 00:55:00,440
And on the 13th,

1665
00:55:00,620 --> 00:55:02,000
go and reread that email.

1666
00:55:02,000 --> 00:55:02,360
If you know,

1667
00:55:02,360 --> 00:55:04,610
it's usually sending on the 15th just to make sure everything's

1668
00:55:04,610 --> 00:55:06,620
cool. Like nothing is written in stone.

1669
00:55:07,820 --> 00:55:10,790
There's a million ideas that you can have scan your pictures

1670
00:55:10,790 --> 00:55:11,480
on your phone.

1671
00:55:11,510 --> 00:55:12,770
If you're going to a craft show,

1672
00:55:12,770 --> 00:55:13,760
were you there last year?

1673
00:55:13,940 --> 00:55:16,910
Do you have a picture from last year anticipating a show

1674
00:55:16,910 --> 00:55:17,780
that you're going to be at?

1675
00:55:17,780 --> 00:55:18,110
I mean,

1676
00:55:18,140 --> 00:55:19,730
there were so many ideas,

1677
00:55:19,910 --> 00:55:21,410
so just scan social,

1678
00:55:21,410 --> 00:55:22,730
you'll see ideas as well.

1679
00:55:23,630 --> 00:55:24,590
Exactly. Again,

1680
00:55:24,590 --> 00:55:25,610
how things are made,

1681
00:55:25,970 --> 00:55:26,990
what you're doing,

1682
00:55:27,290 --> 00:55:28,520
where you're going,

1683
00:55:28,640 --> 00:55:29,990
the best place to source it.

1684
00:55:30,260 --> 00:55:31,340
I know semi girls,

1685
00:55:31,370 --> 00:55:32,870
well show people,

1686
00:55:32,870 --> 00:55:34,220
cause I'm sure that they get this question like,

1687
00:55:34,250 --> 00:55:34,550
oh, well,

1688
00:55:34,550 --> 00:55:37,100
like how do you actually make a candle?

1689
00:55:37,100 --> 00:55:38,900
So maybe it's like a little blog post on how to

1690
00:55:38,900 --> 00:55:39,590
make your own candles.

1691
00:55:39,590 --> 00:55:40,340
Nine times out of 10,

1692
00:55:40,340 --> 00:55:41,780
people are not going to take up candle making.

1693
00:55:42,080 --> 00:55:44,510
And I know that you had a podcast episode that came

1694
00:55:44,510 --> 00:55:47,180
out a little while ago that was talking about using affiliate

1695
00:55:47,180 --> 00:55:49,190
marketing to increase your revenue.

1696
00:55:49,640 --> 00:55:50,750
Yeah. I mean,

1697
00:55:50,750 --> 00:55:51,800
Amazon doesn't pay that much.

1698
00:55:51,800 --> 00:55:52,880
Like let's be real here guys,

1699
00:55:52,910 --> 00:55:55,970
but be an affiliate for target for Amazon.

1700
00:55:55,970 --> 00:55:57,770
I don't know if Michael's or any of the crafting stores

1701
00:55:57,770 --> 00:56:00,710
has one because people are always going to want your supplies.

1702
00:56:00,710 --> 00:56:01,070
Cause they're like,

1703
00:56:01,100 --> 00:56:01,370
oh yeah,

1704
00:56:01,370 --> 00:56:03,230
I can make these reefs just like Susan does,

1705
00:56:03,620 --> 00:56:05,150
but then they get all this stuff and then they're like,

1706
00:56:05,210 --> 00:56:07,670
oh, I'm just going to paces and for whatever.

1707
00:56:08,660 --> 00:56:09,470
Oh, exactly.

1708
00:56:09,590 --> 00:56:10,280
For sure.

1709
00:56:10,520 --> 00:56:12,170
But even your lifestyle things,

1710
00:56:12,380 --> 00:56:14,960
you can be an affiliate for like I use hello fresh.

1711
00:56:15,230 --> 00:56:16,700
I'm actually creating,

1712
00:56:16,730 --> 00:56:18,770
not just business affiliates,

1713
00:56:18,800 --> 00:56:20,900
but also just my lifestyle,

1714
00:56:21,230 --> 00:56:23,240
things that I use in life that I love.

1715
00:56:23,650 --> 00:56:25,690
And so you can talk about those in emails too.

1716
00:56:25,990 --> 00:56:27,130
It's very interesting.

1717
00:56:27,130 --> 00:56:29,740
I'm talking more and more about this,

1718
00:56:29,740 --> 00:56:32,560
that everything is compatible with each other.

1719
00:56:32,830 --> 00:56:35,470
Like social media helps reinforce emails,

1720
00:56:35,470 --> 00:56:38,110
which reinforces maybe a video that you did.

1721
00:56:38,110 --> 00:56:38,980
That's on YouTube.

1722
00:56:39,010 --> 00:56:42,850
Like all of these work in harmony together to strengthen your

1723
00:56:42,850 --> 00:56:45,040
business. But email is one,

1724
00:56:45,040 --> 00:56:47,220
like if you had to pick a few only a couple

1725
00:56:47,240 --> 00:56:48,550
things email,

1726
00:56:48,550 --> 00:56:51,970
because it's something that you totally control and that your email

1727
00:56:51,970 --> 00:56:54,730
list is something that you always have access to,

1728
00:56:54,800 --> 00:56:56,320
should be top of the list.

1729
00:56:56,380 --> 00:56:57,550
No question about it.

1730
00:56:57,960 --> 00:56:59,070
I was going to say,

1731
00:56:59,070 --> 00:57:01,020
cause like people can look at my social media following and

1732
00:57:01,020 --> 00:57:01,290
they'd be like,

1733
00:57:01,290 --> 00:57:02,250
Hey, you've got like a cool,

1734
00:57:02,250 --> 00:57:04,830
like 3000 followers on Instagram.

1735
00:57:05,130 --> 00:57:06,960
How do you make so much money?

1736
00:57:06,960 --> 00:57:09,000
I make so much money because I spent all my time

1737
00:57:09,000 --> 00:57:11,610
on my email list and only letting the right people on

1738
00:57:11,610 --> 00:57:12,170
my email list.

1739
00:57:12,170 --> 00:57:15,240
So my email is like five times what my social media

1740
00:57:15,240 --> 00:57:17,280
followings are actually it's a little bit closer to,

1741
00:57:17,280 --> 00:57:19,710
I think like eight times because I focused on the thing

1742
00:57:19,710 --> 00:57:21,960
that mattered the most getting into people's inboxes.

1743
00:57:21,960 --> 00:57:23,940
So I don't need to compete with 500,

1744
00:57:23,940 --> 00:57:26,010
600 people for their Instagram feeds.

1745
00:57:26,010 --> 00:57:26,730
Yeah. I love Instagram.

1746
00:57:26,730 --> 00:57:27,330
It's super fun.

1747
00:57:27,330 --> 00:57:28,200
Right. But like,

1748
00:57:28,320 --> 00:57:29,160
I mean business,

1749
00:57:29,250 --> 00:57:30,450
I'm going to be in their inbox.

1750
00:57:30,450 --> 00:57:31,110
I it's me.

1751
00:57:31,110 --> 00:57:31,920
And maybe like,

1752
00:57:32,640 --> 00:57:33,270
I don't know,

1753
00:57:33,270 --> 00:57:35,370
15 other companies max.

1754
00:57:36,060 --> 00:57:37,980
I can deal with that eyeball ratio all day.

1755
00:57:37,980 --> 00:57:38,490
Every day.

1756
00:57:38,880 --> 00:57:40,440
Yeah. Social media following.

1757
00:57:40,490 --> 00:57:43,470
Doesn't always equate to the success of a business.

1758
00:57:43,710 --> 00:57:45,870
It's hard to remember that sometimes,

1759
00:57:46,140 --> 00:57:48,810
but it's everything working in conjunction and you know,

1760
00:57:48,840 --> 00:57:51,360
I already said that so I don't have to go Further.

1761
00:57:51,660 --> 00:57:52,470
Oh, you're so right.

1762
00:57:52,470 --> 00:57:52,710
I mean,

1763
00:57:52,710 --> 00:57:53,580
things get hacked.

1764
00:57:53,880 --> 00:57:56,190
Social media platforms fall out of service.

1765
00:57:56,430 --> 00:57:57,300
When people used to ask me like,

1766
00:57:57,330 --> 00:57:58,710
oh, why is email important?

1767
00:57:58,710 --> 00:57:59,700
Usually my answer is,

1768
00:57:59,820 --> 00:58:01,590
do you remember Friendster?

1769
00:58:02,070 --> 00:58:02,460
And if like,

1770
00:58:02,490 --> 00:58:03,360
what is Friendster?

1771
00:58:03,390 --> 00:58:04,560
I'm like exactly.

1772
00:58:05,010 --> 00:58:07,560
Exactly. But did you forget what Gmail was?

1773
00:58:07,740 --> 00:58:08,550
No. No.

1774
00:58:08,550 --> 00:58:09,150
You did not.

1775
00:58:10,260 --> 00:58:12,540
What about list maintenance and cleanup?

1776
00:58:13,050 --> 00:58:16,050
Sure. I think that it is important.

1777
00:58:16,380 --> 00:58:18,030
I'm going to say it's a little bit trickier now.

1778
00:58:18,330 --> 00:58:19,980
I'm not one where it's like,

1779
00:58:20,010 --> 00:58:22,290
oh, if somebody hasn't opened my email in six months,

1780
00:58:22,290 --> 00:58:23,760
I'm just going to automatically delete them.

1781
00:58:24,000 --> 00:58:27,030
Because like we've talked about now all email service providers,

1782
00:58:27,030 --> 00:58:28,440
it's not just convert kit.

1783
00:58:28,470 --> 00:58:30,390
It's not just keeps lashings views and shops.

1784
00:58:30,390 --> 00:58:33,450
Everybody has such a hard time on mobile and like everybody

1785
00:58:33,450 --> 00:58:34,350
loves to open on mobile.

1786
00:58:34,350 --> 00:58:37,140
Now I will have them send to convert kit.

1787
00:58:37,140 --> 00:58:38,100
Does this automatically?

1788
00:58:38,100 --> 00:58:39,990
I don't know if infusion soft does this,

1789
00:58:40,350 --> 00:58:42,210
but if somebody is considered a cold subscriber,

1790
00:58:42,210 --> 00:58:44,430
they haven't opened or clicked on your stuff for any once

1791
00:58:44,430 --> 00:58:44,910
in a while,

1792
00:58:45,210 --> 00:58:47,280
convert kit will automatically put a tag on there.

1793
00:58:47,640 --> 00:58:49,020
And then when that tag is added,

1794
00:58:49,080 --> 00:58:50,490
you can have it get set up.

1795
00:58:50,520 --> 00:58:51,210
I know this sounds like,

1796
00:58:51,270 --> 00:58:52,050
ah, but again,

1797
00:58:52,080 --> 00:58:53,400
you set up once and it does it forever.

1798
00:58:53,760 --> 00:58:57,300
It'll set up this little series where maybe if someone hasn't

1799
00:58:57,300 --> 00:58:58,800
opened up your stuff in six months,

1800
00:58:59,100 --> 00:59:00,840
you're going to send them a coupon code.

1801
00:59:00,870 --> 00:59:02,220
You're going to ask them like,

1802
00:59:02,220 --> 00:59:04,290
Hey, are you still actually getting these emails?

1803
00:59:04,290 --> 00:59:05,160
Do you want to hang out?

1804
00:59:05,490 --> 00:59:05,790
And again,

1805
00:59:05,790 --> 00:59:09,390
it's always the prospect of what's in it for them.

1806
00:59:09,510 --> 00:59:13,260
So like usually I'll send a series of about three emails,

1807
00:59:13,260 --> 00:59:15,690
but I would say definitely is to where it's just like,

1808
00:59:15,840 --> 00:59:18,390
Hey, so I know I can't stand getting emails that I

1809
00:59:18,390 --> 00:59:20,070
don't want and having over an inbox.

1810
00:59:20,070 --> 00:59:21,030
And I never want that for,

1811
00:59:21,260 --> 00:59:24,080
because I just want to help you have a beautiful home

1812
00:59:24,200 --> 00:59:26,270
with these candles to be able to set the ambiance.

1813
00:59:26,270 --> 00:59:28,310
So if you don't want to hang out anymore,

1814
00:59:28,310 --> 00:59:28,870
just go ahead.

1815
00:59:28,890 --> 00:59:30,260
You can click here and unsubscribe.

1816
00:59:30,560 --> 00:59:31,970
But if I don't hear back from you,

1817
00:59:32,180 --> 00:59:33,290
I'm going to remove you,

1818
00:59:33,290 --> 00:59:34,370
but you can always come back.

1819
00:59:34,370 --> 00:59:37,760
If you want to go ahead and let them do it,

1820
00:59:37,760 --> 00:59:38,480
they'll have the tag,

1821
00:59:38,490 --> 00:59:39,170
we'll go through it.

1822
00:59:39,590 --> 00:59:41,390
I'll usually have the series setup.

1823
00:59:41,390 --> 00:59:44,360
So say after that final email where it's just like do

1824
00:59:44,360 --> 00:59:45,380
something or leave,

1825
00:59:45,950 --> 00:59:46,940
I'll have it wait,

1826
00:59:46,940 --> 00:59:49,850
like say seven days and then they'll convert kit.

1827
00:59:49,880 --> 00:59:53,000
They get sort of pooled at the bottom and then just

1828
00:59:53,000 --> 00:59:55,070
go and delete them a couple of times a year.

1829
00:59:55,630 --> 00:59:56,950
Yeah. And I think it also,

1830
00:59:57,340 --> 00:59:58,570
I'm thinking about this now,

1831
00:59:58,600 --> 01:00:00,550
like when we do webinars,

1832
01:00:00,790 --> 01:00:03,100
we'll have thousands of people sign up for a webinar,

1833
01:00:03,190 --> 01:00:05,230
but the only way I got their email is because they

1834
01:00:05,230 --> 01:00:08,080
wanted to join the webinar and then they may or may

1835
01:00:08,080 --> 01:00:09,730
not be interested in talking further.

1836
01:00:09,730 --> 01:00:13,060
So we will purge some of them because I figure if

1837
01:00:13,060 --> 01:00:13,840
they're really interested,

1838
01:00:13,840 --> 01:00:15,520
they're going to come back and sign up for a freebie

1839
01:00:15,520 --> 01:00:16,660
and get back on the list.

1840
01:00:16,660 --> 01:00:18,670
And I don't need to keep thousands of people on a

1841
01:00:18,670 --> 01:00:21,280
list if they're never going to open or really we're only

1842
01:00:21,280 --> 01:00:22,420
interested in one thing.

1843
01:00:22,810 --> 01:00:25,570
But I'm thinking for makers,

1844
01:00:25,720 --> 01:00:28,690
the quality of people that you get on your list is

1845
01:00:28,690 --> 01:00:32,710
also based on how you ask for people to join.

1846
01:00:32,950 --> 01:00:37,090
Exactly. So like if someone's coming to your website and they

1847
01:00:37,090 --> 01:00:37,480
sign up,

1848
01:00:37,480 --> 01:00:40,990
that's an initial action or an immediate action that they took

1849
01:00:40,990 --> 01:00:44,350
personally. So that's a good person to have on your list,

1850
01:00:44,560 --> 01:00:45,580
but what you wouldn't do,

1851
01:00:45,580 --> 01:00:48,490
and this is against the canned spam laws,

1852
01:00:48,490 --> 01:00:49,960
if that's such a thing anymore,

1853
01:00:49,960 --> 01:00:53,200
anyway, is if you're like out at a networking meeting or

1854
01:00:53,200 --> 01:00:55,300
you got a list of everyone that came to a craft

1855
01:00:55,300 --> 01:00:57,310
show, whether they came by your booth or not,

1856
01:00:57,640 --> 01:00:59,920
you can't add those people to your list.

1857
01:01:00,190 --> 01:01:02,050
And that would be a bad list first off.

1858
01:01:02,050 --> 01:01:03,010
Cause it's spamming.

1859
01:01:03,370 --> 01:01:04,060
But second,

1860
01:01:04,060 --> 01:01:05,950
you don't even know if they're qualified or interested.

1861
01:01:05,950 --> 01:01:08,500
So they're taking up a spot on your list that could

1862
01:01:08,500 --> 01:01:09,970
go to somebody who is interested.

1863
01:01:09,970 --> 01:01:10,840
Cause at some point,

1864
01:01:10,840 --> 01:01:12,940
most lists you'll have to pay based on the size of

1865
01:01:12,940 --> 01:01:13,540
your list.

1866
01:01:14,150 --> 01:01:16,330
Exactly. That's usually when people tend to,

1867
01:01:16,810 --> 01:01:18,820
again, it's different in the online information space.

1868
01:01:18,820 --> 01:01:20,710
I tell people if they need to do it habitually,

1869
01:01:21,040 --> 01:01:21,610
but again,

1870
01:01:21,610 --> 01:01:23,860
because you're meeting people in real life because they could just

1871
01:01:23,860 --> 01:01:25,510
be customers who just haven't bought in a while.

1872
01:01:25,510 --> 01:01:26,380
It's a little bit different.

1873
01:01:26,680 --> 01:01:28,630
Usually it's when people get up to that next tier,

1874
01:01:28,630 --> 01:01:28,990
like, oh,

1875
01:01:29,020 --> 01:01:30,310
I'm going to have to start paying or,

1876
01:01:30,340 --> 01:01:32,620
oh, I'm going to have to start paying 20 bucks more.

1877
01:01:32,890 --> 01:01:35,260
That's when they'll go ahead and they'll start cleaning out.

1878
01:01:35,440 --> 01:01:35,860
But again,

1879
01:01:35,860 --> 01:01:38,410
you want to make sure that rather than just deleting all

1880
01:01:38,410 --> 01:01:42,490
of those people altogether that you sent a couple of emails

1881
01:01:42,520 --> 01:01:42,910
and then like,

1882
01:01:42,940 --> 01:01:43,990
literally put it's like,

1883
01:01:43,990 --> 01:01:45,040
Hey, so,

1884
01:01:45,040 --> 01:01:45,340
and again,

1885
01:01:45,340 --> 01:01:46,540
you don't want to be creepy about this.

1886
01:01:46,660 --> 01:01:48,220
Maybe like send the discount code.

1887
01:01:48,220 --> 01:01:48,610
They use it,

1888
01:01:48,610 --> 01:01:49,030
all of that.

1889
01:01:49,030 --> 01:01:51,850
Now they're active that sort of second email to say,

1890
01:01:52,000 --> 01:01:52,840
Hey again,

1891
01:01:52,850 --> 01:01:53,680
we're talking about spam,

1892
01:01:53,980 --> 01:01:54,910
put that in there and be like,

1893
01:01:55,450 --> 01:01:57,880
but you might honestly be opening your emails and my assistant

1894
01:01:57,880 --> 01:01:59,110
just can't hell.

1895
01:01:59,200 --> 01:02:01,240
So just get a quick reply and say like there were

1896
01:02:01,240 --> 01:02:04,060
keep or tell something and I've gotten people that have sent

1897
01:02:04,060 --> 01:02:04,840
me like huge replies,

1898
01:02:04,840 --> 01:02:05,440
like, oh my goodness,

1899
01:02:05,440 --> 01:02:06,190
I love all your stuff.

1900
01:02:06,190 --> 01:02:07,090
I read it all the time.

1901
01:02:07,120 --> 01:02:08,740
I don't know why it's saying that he wants me to

1902
01:02:08,740 --> 01:02:09,580
leave. Like all this I'm like,

1903
01:02:09,580 --> 01:02:11,740
well now you're fine because that's how action.

1904
01:02:12,070 --> 01:02:13,570
So just encourage them,

1905
01:02:13,630 --> 01:02:16,000
let them know that like technology isn't perfect.

1906
01:02:16,000 --> 01:02:17,560
And I think that that's what you're trying to tell them.

1907
01:02:17,920 --> 01:02:19,950
You don't want to be a burden and technology is not

1908
01:02:19,950 --> 01:02:21,750
perfect. So you just want to make sure the two of

1909
01:02:21,750 --> 01:02:22,830
you are on the same page.

1910
01:02:23,210 --> 01:02:23,870
There You go.

1911
01:02:23,990 --> 01:02:24,410
Love it.

1912
01:02:24,560 --> 01:02:24,890
Love it,

1913
01:02:24,890 --> 01:02:25,250
love it.

1914
01:02:25,490 --> 01:02:26,870
This has been wonderful.

1915
01:02:26,870 --> 01:02:28,760
Kate so much great information,

1916
01:02:28,760 --> 01:02:30,620
things that I haven't heard before.

1917
01:02:30,650 --> 01:02:33,230
So really fascinating conversation.

1918
01:02:33,560 --> 01:02:37,310
Share with us a little bit more about your business,

1919
01:02:37,310 --> 01:02:38,150
your podcast,

1920
01:02:38,150 --> 01:02:39,650
whatever you want to tell everybody about.

1921
01:02:40,610 --> 01:02:42,560
Sure. So I have podcasts.

1922
01:02:42,590 --> 01:02:44,620
It's called N box besties.

1923
01:02:44,640 --> 01:02:46,640
You listen to it wherever you're listening to this great show,

1924
01:02:46,970 --> 01:02:48,440
make sure you leave sewer review first.

1925
01:02:48,470 --> 01:02:52,250
Then you can come and listen to inbox best and right.

1926
01:02:52,250 --> 01:02:54,140
So leave her that rating review y'all cause it's a great

1927
01:02:54,140 --> 01:02:57,380
show. And my website is@katedoster.com.

1928
01:02:57,710 --> 01:03:00,470
I do have an incentive as we talked about call the

1929
01:03:00,470 --> 01:03:04,040
two years worth of strategic email ideas to come on over

1930
01:03:04,040 --> 01:03:05,390
to Kate doster.com

1931
01:03:05,390 --> 01:03:06,530
four slash two years.

1932
01:03:06,830 --> 01:03:08,660
However, because I love being transparent.

1933
01:03:08,900 --> 01:03:13,100
It is geared towards people that are more information-based the bloggers,

1934
01:03:13,130 --> 01:03:13,730
the coaches,

1935
01:03:13,760 --> 01:03:15,950
the people who sell digital products and coaching.

1936
01:03:16,250 --> 01:03:19,220
So some of the ideas might not necessarily work like sharing

1937
01:03:19,220 --> 01:03:20,240
your three favorite books.

1938
01:03:20,270 --> 01:03:21,350
It could or could not work.

1939
01:03:21,680 --> 01:03:25,250
It might work for a segment of say your newsletter stuff.

1940
01:03:25,280 --> 01:03:27,680
But I do just want to be clear that that's usually

1941
01:03:27,680 --> 01:03:28,880
the people that I help.

1942
01:03:28,910 --> 01:03:29,450
I know everyone's like,

1943
01:03:29,480 --> 01:03:31,220
oh, why don't you do like an e-commerce thing?

1944
01:03:31,610 --> 01:03:33,920
Eventually we'll get there.

1945
01:03:33,950 --> 01:03:36,260
But for right now it's primarily info based people.

1946
01:03:36,260 --> 01:03:38,060
So I just wanted to make that clear though.

1947
01:03:38,060 --> 01:03:39,140
I loved hanging out with you.

1948
01:03:39,410 --> 01:03:41,060
You can hang out with me on Instagram.

1949
01:03:41,090 --> 01:03:43,220
Kate underscore Doster is totally cool.

1950
01:03:43,280 --> 01:03:43,940
I just want to let you know,

1951
01:03:43,940 --> 01:03:46,430
you might have to finesse a little bit of the stuff

1952
01:03:46,430 --> 01:03:47,600
that I talked about to fit yours.

1953
01:03:48,440 --> 01:03:50,690
Yeah. It could inspire you for another idea.

1954
01:03:50,690 --> 01:03:51,860
So like your three books,

1955
01:03:51,860 --> 01:03:53,300
if that doesn't relate to an audience,

1956
01:03:53,300 --> 01:03:55,010
it might be three something else or,

1957
01:03:55,040 --> 01:03:55,310
you know,

1958
01:03:55,310 --> 01:03:57,740
it might just be the catalyst you needed to come up

1959
01:03:57,740 --> 01:03:59,300
with another idea for a topic.

1960
01:03:59,840 --> 01:04:02,210
Exactly. Because when you can write about anything,

1961
01:04:02,210 --> 01:04:02,960
your brain discussed,

1962
01:04:03,800 --> 01:04:06,800
right. But when you have like a cause it's not just

1963
01:04:06,800 --> 01:04:08,820
like, I'm not giving you like a hundred,

1964
01:04:08,840 --> 01:04:09,920
four ideas in a list.

1965
01:04:09,920 --> 01:04:11,510
Cause that's not the way the human brain works.

1966
01:04:11,510 --> 01:04:12,410
Treat people like people.

1967
01:04:12,650 --> 01:04:15,590
So like I literally have it like may week one,

1968
01:04:15,620 --> 01:04:17,270
send this to send this through,

1969
01:04:17,270 --> 01:04:20,690
send this some people follow it religiously in order other people

1970
01:04:20,690 --> 01:04:21,590
like to switch it up.

1971
01:04:21,770 --> 01:04:22,400
It's okay.

1972
01:04:22,400 --> 01:04:24,230
And if you're like the key I'm listening to this and

1973
01:04:24,230 --> 01:04:26,870
like January through August is already gone.

1974
01:04:27,320 --> 01:04:29,030
So it turns out those months come back.

1975
01:04:29,030 --> 01:04:29,750
So you were fine.

1976
01:04:29,780 --> 01:04:30,830
Just scroll back up.

1977
01:04:30,890 --> 01:04:31,280
It's cool.

1978
01:04:32,120 --> 01:04:32,690
It's funny.

1979
01:04:33,320 --> 01:04:33,770
It's cool.

1980
01:04:33,800 --> 01:04:34,490
They're going to come back.

1981
01:04:34,910 --> 01:04:38,570
Yeah. And content for email marketing is definitely something that I

1982
01:04:38,570 --> 01:04:40,400
know people are interested in.

1983
01:04:40,400 --> 01:04:42,950
So make sure to go and take a look at this.

1984
01:04:43,130 --> 01:04:44,840
Kate doster.com

1985
01:04:44,840 --> 01:04:45,860
forward slash two years.

1986
01:04:45,860 --> 01:04:46,280
Right now.

1987
01:04:46,280 --> 01:04:48,680
I'll have it linked up in the show notes with the

1988
01:04:48,680 --> 01:04:49,280
number two.

1989
01:04:49,490 --> 01:04:53,210
Okay. And then how else are you supporting your community?

1990
01:04:53,210 --> 01:04:54,950
In case we have someone here who would like to know

1991
01:04:54,950 --> 01:04:55,760
a little bit more,

1992
01:04:55,910 --> 01:04:58,880
just really quickly The email that's 100%.

1993
01:04:58,910 --> 01:04:59,630
Those are my people.

1994
01:04:59,630 --> 01:04:59,990
So that's our,

1995
01:04:59,990 --> 01:05:01,820
I spent a whole bunch of my time about the podcast.

1996
01:05:02,090 --> 01:05:03,830
And like I'd mentioned over on Instagram,

1997
01:05:03,830 --> 01:05:05,390
that's where I share a lot of like what Sue said.

1998
01:05:05,390 --> 01:05:07,010
A lot of more lifestyle content.

1999
01:05:07,010 --> 01:05:07,790
You can chat with me there.

2000
01:05:07,940 --> 01:05:10,880
DMS on Instagram is probably the best way to get ahold

2001
01:05:10,880 --> 01:05:11,270
of me.

2002
01:05:11,750 --> 01:05:13,190
Never sent me a message on Facebook.

2003
01:05:13,190 --> 01:05:14,690
I have not checked that in eons.

2004
01:05:14,720 --> 01:05:15,980
I'm sure it is awful.

2005
01:05:16,870 --> 01:05:17,920
So, Hey,

2006
01:05:17,940 --> 01:05:18,970
are we over on Instagram?

2007
01:05:18,970 --> 01:05:21,040
It's Kate underscore Doster.

2008
01:05:21,280 --> 01:05:21,730
That's real.

2009
01:05:21,730 --> 01:05:22,510
I will be.

2010
01:05:22,870 --> 01:05:25,000
And if you are listening to this episode with any,

2011
01:05:25,000 --> 01:05:25,600
you still are,

2012
01:05:25,640 --> 01:05:27,970
make sure you take a screenshot and tag myself and Sue

2013
01:05:27,970 --> 01:05:29,830
so that we know that you guys are listening.

2014
01:05:29,910 --> 01:05:31,050
Wonderful. I love that.

2015
01:05:31,050 --> 01:05:33,480
Kate, thank you so much for joining us today.

2016
01:05:33,750 --> 01:05:35,250
Such great information.

2017
01:05:35,280 --> 01:05:38,280
I know that we have motivated a couple of people,

2018
01:05:38,280 --> 01:05:41,670
probably more to go ahead and get started doing email marketing.

2019
01:05:41,670 --> 01:05:42,870
So thank you so much for that.

2020
01:05:47,310 --> 01:05:49,380
Want to know my favorite takeaway today?

2021
01:05:50,460 --> 01:05:55,290
The idea of naming your email list members for Kate it's

2022
01:05:55,290 --> 01:06:00,300
firecrackers. And honestly this whole concept makes me smile.

2023
01:06:01,050 --> 01:06:02,760
We all love being part of a group,

2024
01:06:02,820 --> 01:06:05,310
particularly when it's something exclusive.

2025
01:06:05,850 --> 01:06:07,110
So there you go.

2026
01:06:07,440 --> 01:06:11,460
Yet. Another reason to move forward on your email strategy,

2027
01:06:12,330 --> 01:06:14,490
perhaps I've gotten your wheels turning here.

2028
01:06:15,180 --> 01:06:18,390
This podcast provides you with resources that you can refer back

2029
01:06:18,390 --> 01:06:20,010
to at your convenience.

2030
01:06:20,370 --> 01:06:21,120
And to do that,

2031
01:06:21,180 --> 01:06:22,950
I have a great way for you to find what you're

2032
01:06:22,950 --> 01:06:23,670
looking for.

2033
01:06:24,420 --> 01:06:27,540
Have you ever listened to a podcast here knew you wanted

2034
01:06:27,540 --> 01:06:31,320
to write something down relisten at another time or come back

2035
01:06:31,320 --> 01:06:33,150
and grab a resource that was mentioned,

2036
01:06:33,540 --> 01:06:34,800
but for the life of you,

2037
01:06:34,920 --> 01:06:37,350
you can't remember what episode it was in.

2038
01:06:38,010 --> 01:06:40,680
Well, now you can find it instantly.

2039
01:06:41,310 --> 01:06:42,980
If you go to gift biz,

2040
01:06:42,990 --> 01:06:46,050
unwrapped.com forward slash search,

2041
01:06:46,620 --> 01:06:49,230
enter keywords on any topic you want.

2042
01:06:49,500 --> 01:06:52,140
And not only will it tell you in what episodes the

2043
01:06:52,140 --> 01:06:53,340
topic was discussed,

2044
01:06:53,580 --> 01:06:57,300
but it will bring you to that exact spot grab and

2045
01:06:57,300 --> 01:06:58,860
go style quick,

2046
01:06:59,220 --> 01:07:01,800
easy, and you can be on your way to taking that

2047
01:07:01,800 --> 01:07:05,460
newfound information and implementing it into your business.

2048
01:07:05,700 --> 01:07:07,650
Whether it's a topic like SEO,

2049
01:07:07,980 --> 01:07:11,280
you want to hear from other jewelry makers or you're looking

2050
01:07:11,280 --> 01:07:15,150
for a specific guest show all now can be found through

2051
01:07:15,150 --> 01:07:18,060
keyword search right inside this podcast.

2052
01:07:18,450 --> 01:07:21,480
Yay. I'm so excited about it.

2053
01:07:21,480 --> 01:07:22,620
And quite honestly,

2054
01:07:22,650 --> 01:07:24,720
I've been using it for myself as well.

2055
01:07:25,200 --> 01:07:27,090
That link again is gift biz,

2056
01:07:27,120 --> 01:07:30,300
unwrapped.com forward slash search.

2057
01:07:30,990 --> 01:07:31,770
Next week,

2058
01:07:31,800 --> 01:07:34,080
we're diving back into Instagram.

2059
01:07:34,710 --> 01:07:36,870
There have been some big changes there recently,

2060
01:07:37,110 --> 01:07:39,420
but we're going back to the basics.

2061
01:07:39,780 --> 01:07:42,870
If this platform has been confusing for you in the past,

2062
01:07:43,380 --> 01:07:46,800
take a deep breath and join me here next Monday.

2063
01:07:47,550 --> 01:07:48,960
That's a wrap for this week.

2064
01:07:49,170 --> 01:07:51,240
Please review and share this podcast.

2065
01:07:51,240 --> 01:07:52,320
If you haven't already,

2066
01:07:52,680 --> 01:07:55,440
it's a great way to pay it forward and now be

2067
01:07:55,440 --> 01:07:56,310
safe and well.

2068
01:07:56,490 --> 01:07:59,160
And I'll see you again next week on the gift biz

2069
01:07:59,190 --> 01:08:00,540
unwrapped podcast.

2070
01:08:02,730 --> 01:08:05,370
I want to make sure you're familiar with my free Facebook

2071
01:08:05,370 --> 01:08:07,920
group called gift is breeze.

2072
01:08:08,280 --> 01:08:11,940
It's a place where we all gather and are a community

2073
01:08:11,940 --> 01:08:13,350
to support each other.

2074
01:08:13,770 --> 01:08:15,920
Got a really fun post in there.

2075
01:08:15,920 --> 01:08:17,300
That's my favorite of the week.

2076
01:08:17,300 --> 01:08:20,180
I have to say where I invite all of you to

2077
01:08:20,180 --> 01:08:23,300
share what you're doing to show pictures of your product,

2078
01:08:23,450 --> 01:08:26,720
to show what you're working on for the week to get

2079
01:08:26,720 --> 01:08:29,660
reaction from other people and just for fun,

2080
01:08:29,660 --> 01:08:33,260
because we all get to see the wonderful products that everybody

2081
01:08:33,260 --> 01:08:37,790
in the community is making my favorite post every single week,

2082
01:08:37,850 --> 01:08:39,200
without doubt.

2083
01:08:39,920 --> 01:08:40,970
Wait, what,

2084
01:08:41,870 --> 01:08:43,520
aren't you part of the group already,

2085
01:08:44,150 --> 01:08:47,570
if not make sure to jump over to Facebook and search

2086
01:08:47,570 --> 01:08:51,050
for the group gift biz breeze don't delay.

2087
01:08:51,530 --> 01:08:53,690
Come join us in gift biz breeze.