Can you imagine if brand new sales employee, day one.
Speaker AYou walk in, people just, like, walk by you.
Speaker AWe're going to go over ways to structure an offer letter, an agreement to a prospective sales applicant, as well as the customer or the employee experience.
Speaker ARight.
Speaker AHow do we make sure that the first several weeks, several months go really well, where they feel really good about joining your company and continue to want to grow?
Speaker ALet's talk about the offer letter.
Speaker AYou know, you're sitting across from a rockstar salesperson.
Speaker AI mean, what are some things that you do or what are some things that you put in that offer letter to make sure that they join your company or to be a part of the group?
Speaker BYeah.
Speaker BI think it goes back to the interview process.
Speaker BYou know, all these obviously run seamlessly, but, you know, you have a candidate who, you know, is interviewing at several competitors.
Speaker BYou want to make sure that they have an overwhelming experience and they want to be a part of your company.
Speaker AYeah.
Speaker BYou know, knowing, you know, their past experience, their compensation, what they're looking for.
Speaker AYeah.
Speaker BAllows you to tailor an offer letter that's very attractive to that candidate and hard to pass up.
Speaker ASure.
Speaker BSo he's not interested in the other competitors or other employers that he's interviewing at.
Speaker BHe wants to be a part of your company.
Speaker AWhat are some things, like, you know, for those that are out there that are listening, like, what are some things that they can do that will set themselves apart just even in the onboarding process?
Speaker ALike, let's talk about the offer letter the day one through day 30.
Speaker AWhat are.
Speaker AWhat are some things that we can do there?
Speaker BIn that first month, we talked a lot about culture in our previous episode, and, you know, what you look, what to look for in a candidate.
Speaker BThe ideal candidate, I think, from the applicant's perspective, you know, you want to have a great experience and you want to trust that that's the right company and team for you and it'll fit what you are looking for.
Speaker BSo I think what you can do is just be very transparent.
Speaker AYeah, I love it.
Speaker BYou know, I don't think there's any.
Speaker BAny reason to sugarcoat the role to, you know, fluff up the expectations, like, be very straightforward, put all your cards on the table and ask them to do the same.
Speaker BAnd this is something that I think we do a really good job of.
Speaker BOur interview process is very conversational.
Speaker ASure.
Speaker BThe goal of that process is to make sure that the candidate's a good fit for us, but also an equally important that we're a good fit for that candidate.
Speaker BIt has to go both ways and we have to line up on what we're wanting.
Speaker AYeah.
Speaker AI never want an applicant to have, like, buyer's remorse.
Speaker ARight.
Speaker AThey're in the job for the first nine days and they're like, oh, shit, man, did I make the wrong decision?
Speaker ARight.
Speaker AI never want that to happen.
Speaker ANo, I agree with you.
Speaker AEven with talking about the expectation piece, I think Even from day one through day 30, what are some things that employers can do to set themselves apart or to sink their teeth into the new applicant.
Speaker AThat's a rock star.
Speaker AThat's going to have a quick ROI that you're super excited about in month three.
Speaker BAbsolutely.
Speaker BSo offer letters, sign, you guys come to an agreement, everyone's happy and excited.
Speaker BYou know, I think a big thing is like, the onboarding process starts in the interview process.
Speaker ASure.
Speaker BThere's touch points in between the interview process and their actual first day.
Speaker AYeah.
Speaker BSo making sure the team's involved, making sure that candidate knows that the team is very excited to have them apart.
Speaker BLike, let's hit the ground running.
Speaker BYou know, it's a sales company.
Speaker BLet's.
Speaker BLet's beat our chest, get, you know, the whole nine yards.
Speaker BNot necessarily that, but, you know, who's your direct supervisor?
Speaker BLike, remove any doubt or concern about their first day, their anxiety about that first day, remove all that and make them feel comfortable and ready to go on the first day.
Speaker BSo have their direct supervisor, but also upper level management or executives reach out to them.
Speaker BMaybe a handwritten card or a text.
Speaker BHey, you know, John Doe, Very excited for you to get started on Monday.
Speaker BThis is my cell phone number.
Speaker BIf you need anything at all, dress codes, this on your first day.
Speaker BWe got your lunch taken care of.
Speaker BHere are the hours, so on and so forth.
Speaker BSo they're not just, you know, showing up, have no idea what they expect on their first day.
Speaker AYeah.
Speaker AJust being a random person.
Speaker AI love that, man.
Speaker AI love the personal touch.
Speaker ARight.
Speaker ALike even a call on the Friday before, or, you know, you mentioned it, like a text or a call on the morning of, you know, even like lunch on day one.
Speaker AAnd, you know, making sure that they're being visible to the team.
Speaker ARight.
Speaker AHaving the team come over, shake their hand, say, hey, we're glad that you're a part of the team.
Speaker ARight.
Speaker ATo me, those are like two or three things that, like, don't take a lot of effort but bring so much value, especially that applicant, that you want to be there, you know, for the long run.
Speaker BYeah.
Speaker BI would say, you know, from the time they walk in, you know, this is.
Speaker BGive them a tour.
Speaker BI know they saw it in the interview process, but they may not have seen the entire office.
Speaker BBut, you know, this is your desk.
Speaker BHere's who you'll be sitting with.
Speaker BThis is your team.
Speaker BHere's your notepad, pins.
Speaker BThis is where the supply closet is.
Speaker BHere's your swag, your cup, your shirt, whatever it may be.
Speaker BThat way they're starting to get that sense of pride in the company that they now work at.
Speaker AYeah, I think, I mean, even like thinking about that, like, love all of this that we're talking about.
Speaker AAnd I think there's some really, like, good takeaways, especially, you know, for people that are listening.
Speaker ABut I also, like, okay, let's flip that 180, right?
Speaker ACan you imagine if brand new sales employee, day one.
Speaker AYou walk in, people just like walk by you, right?
Speaker AAnd then, like, you have no idea.
Speaker AThere's no pen at your desk, there's no notebook.
Speaker AYou know, the manager comes over, gives you like a head nod.
Speaker AI mean, can you imagine?
Speaker BWell, as a candidate, you're sitting there like, what am I supposed to be doing?
Speaker AWait a second.
Speaker AYeah, hold on.
Speaker BThis is uncomfortable.
Speaker AI need some direction here.
Speaker BBut when everyone's there and you feel comfortable to turn to your right, left, forward, behind you, and say, hey, do you know what I should be doing?
Speaker BOr they have a sense of direction and they feel comfortable.
Speaker BSo you're exactly right.
Speaker BThey kind of eliminate those first date jitters.
Speaker AYeah, no, I think it's great, man.
Speaker AI think the onboarding process is crucial, and I don't think a lot of companies don't pay attention to it.
Speaker AAnd I think that there needs to be more of an awareness on that because I think that's how, that's how you retain people.
Speaker BThat's how you set people up for success 100%.
Speaker AAnd I think, like, that's how, you know, okay, is this person, you know, the first 30 days, especially in a sales role where maybe they got another offer they felt good about, you know, your company, and maybe that turns in the first, you know, 14 to 30 days where, well, maybe I made the wrong decision.
Speaker ALet me call that guy back.
Speaker AHey, you still got that job opportunity.
Speaker AI think I made the wrong decision.
Speaker AI mean, you never want that to happen, Right?
Speaker AAnd you're going to get a lot of that information from that employee, especially during their one on ones, which we'll talk about next.
Speaker BYour employees feel a lot of times more comfortable in that one on one environment.
Speaker BThey're going to be more vulnerable.
Speaker BThey're going to be more open about what they're struggling with or how they truly feel.
Speaker BAnd I think that's where you uncover a lot of issues that they may not tell you in a group environment.