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With nearly two decades under my belt of website designs, there is

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one thing that I have seen come up over and over and over again.

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In today's episode, we are going to be talking about how

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to have a successful template shop as part of your

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web design business. The upper end of the scale is the two and a

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half thousand pounds plus.

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Hey, I'm Holly, I'm from Websites Made simple and I am

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here to help you have a successful website design

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career without making all the mistakes I did along the way.

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If you're just joining us for the first time, thank you so much for being

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here. It is lovely to meet you. If you've been here for a few episodes,

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thank you for coming back. Today. I am talking about

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the biggie, the template shops, because

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with nearly two decades under my belt of website designs, there is

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one thing that I have seen come up over and over and over again

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and that website designers create template

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shops for people to be able to come and buy the

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websites and, you know, set them up themselves and

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they go to all the work of creating the templates

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and then they end up kind of ripping their hair out because

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they're not getting anyone who's buying it or, you know, it's just not

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the success that they want it to be. Now, as someone who has

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a very successful template side of

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my web design business, known as simply Size, I am here

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to tell you how I did it. But also

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what would be a good framework for you to work out how to do it

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for you too? The very first thing I want to start with is

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considering what you want the client experience

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to be. And by saying this, I

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mean, obviously we all want our clients to say, yeah, it's amazing. Yeah, I really

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loved it. We had a great time. Let's say that that's a given.

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What do you want your clients to do? Do you want them just to

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buy a template, buy the framework and go off and populate it

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themselves? Do you want to run a support group where

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they are touching base and you know they're asking you any questions and

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they're being supported and helped by a community, or is it

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something else that you want to be able to offer

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but is working with the framework now? When I set up Simply Size,

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I wanted to be able to create budget websites for people and really

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I wanted to tap into a slightly different market as well. And this is where

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the template shops tend to sit are

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usually the people who aren't budgeting for a custom build website,

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but they still want a professional web presence. When I did

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It I thought, I don't want to create a template and send people

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on their way. I want them to feel like they're having a really good experience,

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but at a budget price. I need to find a way that

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I can make this work for everybody. My experience was that

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I created templates for people to choose from. And

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at the time I started, I launched with five templates. Choose your template

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and after that you'll get a scaled down version of my

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custom build service. So we'll have a 45 minute branding and

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content planning call. I will build the website out to the first

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draft. You'll generally know what it's going to look like because you've chosen the

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framework for it. Then I will show you the first draft,

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you get to suggest any amends and then we go live with it. Following

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that, you have a website user manual and you get to do that for

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yourselves. That's been a really successful experience

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for me because I really handheld my clients with

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their website builds. They get all of that kind of reassurance and all of

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the good side of the web design with a professional site, but

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at a budget cost. That might not be the model for you. You might

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think, I just want to be one and done. I just want to have fun

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creating the stuff, but I don't really want to populate it. So

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really think about who your ideal client is going to be

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before you get designing. Because first of all that will

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influence not only the style of design

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that you create, but it will influence kind of who

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you're designing designing it for as well. Because if you want

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to create something where your clients are going to populate those

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templates themselves, then the website structures are going to have

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to be pretty simple and you're not going to necessarily be able to get any

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of the fancy animation or anything like that in there that you could

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do. If you're the one who's populating it, that's the first thing

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is who are you trying to draw in with this experience?

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When I created simplisites, I wanted people who were at the

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beginning stage of their website journey. So whether they had a shop,

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whether they had a service led business. I knew that in three

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years time after their simplisite had been built, I wanted them to

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come back to me, but this time for a custom build website. So my custom

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build clients were further along in the journey. They were people who'd already had a

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website. They were looking to step into a bigger, better,

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bolder website that was all about them.

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Those type of clients, the Custom build clients, they're not going to be interested

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in template shops. When we look at the kind of

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person who is going to be looking at having a template website,

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they fall into two categories. You fall into the

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DIYers who are looking for something really inexpensive,

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you know, 250 to 450 pounds. And they are

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the ones who are most likely to be willing and

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prepared to populate the content themselves. In which case, if

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you're going to create that, you're going to have to look at a simple

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framework, you're going to have to look at what kind of support you want to

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give following that. I mean, back in the day people used to

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do that using Facebook groups. Then do you want to have video

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tutorials? Do you want to have written tutorials? I have like a

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Vimeo channel that people can go on, but they also do get a website

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manual. But as I say, I populate the content as well.

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So I kind of have all of my bases covered here. Then you

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have the other side of it where people are,

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I'm going to call them like the semi custom build people

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because they want a bigger, better website

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and they're not fussed about it being a custom build. They're happy to

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work with a template, but they want it to really feel like it

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represents them. You'd be using a template and whether that's one

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that you've created yourself or you're grabbing

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something from the hundreds and hundreds of thousands

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of templates available, but you're the one who's putting in the work, you're the

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one who's populating the content for them and showing it as

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this is something that's going to end up in your portfolio as well. And

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those people are at a different price point. Those would usually

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start round about the 2,500 pounds mark, going up

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to whatever it is you charge for that. It can all depend really on

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how big the website is and what kind of stuff that you're going to do

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there. That is the first thing. Look who your

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ideal client for this service will be. And

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that will help you to map out what the price

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point of what you're going to offer is going to be and then what

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you're going to be working with. Are you going to be creating something, as

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I say, something that pretty locked down into a child theme that you're just

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sending out. It could be some people use the same framework and

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just change the colors and the people get, you know, the pink website or the

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green website or the yellow website or whatever Else some people make it

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more sophisticated than that. My

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personal thing is that I always want someone to

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feel whether they've got one of my sympathy sites or whether they've got one of

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my custom builds, I always want them to feel like it's

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absolutely made for them, fits them like a glove. So I

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don't do templates around colors. You know, we always, always work with a

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client's as well there.

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The next thing to look at is how

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will you support them in getting the content that you

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need? Or they need to be able to build out this website because

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content is where people get really, really stuck,

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particularly the copywriting stage. If they're also

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going for a lower price website, it could be that they

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haven't had a photo shoot done, that they don't have a brand or brand

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guidelines. It might be. The most successful

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way of getting these template shops off the ground is to offer

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some support with that as well. A lot of web designers also offer

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logo shops and what you can look at as well is

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pairing the logo shop with certain websites as

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well. So if you've got your template shop there and you can have an

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upsell on the logos or the brand kits that go there as well and that

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can work really well because people often feel quite

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confident when they are buying everything from one place as

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well. So do consider that if logos are something that you do,

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you could get a copywriter on board. I have a copywriter

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who I work with on my simply site, Natalie. She is

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fantastic and she actually writes the

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website to the template as well. So when I

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recommend someone, you know, they come and choose their simply site

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and they get put in touch with Natalie if they want support with their copy

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and Natalie writes it to the simply site they're buying. So it makes it really,

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really easy to build out this website as well.

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If a client is going to write their own website

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copy, how are you going to support

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them within doing that? Because there's a couple of things.

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First of all, copywriting, as you will know, is a

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skill within itself and it's a skill that most of

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our clients don't have and they don't realize that

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until it gets to the point where they bought the website and they need to

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create the copy and then it just goes on a go

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slow or they just don't get round to it because they have that rabbit in

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the headlights feel about it. I have

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a client onboarding pack that I use for my simply site.

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I actually have it available for web designers to buy as well.

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Goes really well with The Web Designers contract pack. But the onboarding pack

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is the onboarding process and it has a whole workbook

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for people for how to recognize their ideal client, how to write

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website copy for them, and it has other information about branding and

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images and stuff. It's like this really robust pack. It also has

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a technical information sheet where it goes through, do

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you have a domain, where's it registered, with login details, everything that you need

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to be able to get this website hooked up as well. Because when

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people buy a website and they buy a domain, they often

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don't consider what they need to do to connect one to the other. And I'm

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sure you've come across this a lot. The onboarding pack

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also has an entire website content

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document which the clients write their content into.

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It's a fillable PDF and it has, you know,

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here, homepage, section one, section two, service one, service

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two, a spreadsheet for shops as well. If you are going

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to build shops for people or have template for

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shops, you might like to set a number on

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the amount of products you're going to upload for them. Because trust

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me, you can fall into the trap where someone says, oh yeah,

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yeah, I'll send it over and you look and there's like a thousand products,

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there are hundreds of products and you can't just upload it through a CSV

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import or something like that. So do consider what your boundaries

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and what your limits are here. For me, mine is 20. I will

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upload 20 items to a shop and then I will show them how to do

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it themselves. But I've always found that 20 is quite a

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good number for the amount of categories and things

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like that that are available. Particularly because when people are coming for

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these sites, smaller templates, they're on a budget, they don't have as many

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products there as well. Likewise, we can say 20 with blog

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posts if you're uploading blogs, something like that. But do consider that, because

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it really can be a bit of an eye opener with that

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one as well.

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We've spoken so far about the type of template shop

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you're going to have, who it's going to be for, who it's going to appeal

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to now, how you can support them

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in getting the content as well. And as I say, my experience has been

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that the more that I support people with the content, the

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happier my clients are. But the more projects actually get off the

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ground and the more websites that get bought and the more websites get

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built and get launched, and it all works really well as well.

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So if you're not sure about how to get content from the client or

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how to get content easily. You might like to look at the website in its

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onboarding pack and it's available from the Websites Made simple

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website, which is websitesmadesimple.co.uk.

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once you've supported them with the content, they need

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to have a think about what you want to do around the aftercare as

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well. So as I say, if you're looking at that very low budget

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and it's just a case of here's the website files, here's how you

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upload it, off you go, then you're probably not really going to

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have very much of an aftercare package. But

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Aftercare is a something that's really

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useful for people because even in these days people can still

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be really nervous about website tech as well. So knowing that you

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are available for support for a month, some offer it for

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three months. I personally have website hosting

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and maintenance plans as well and I would say 90% of

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my clients choose that option. They're a little bit reduced in price

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to the custom builds as well. And that usually reflects the fact that there are

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less plugins and less technicalities on the website as well.

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But it means that they pay monthly, it's on a direct debit.

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And then we have. I actually have my tech guy, Stu does all of the

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maintenance, we offer it as a monthly thing, but he does all the maintenance weekly

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on the websites. And people know that as well because he'll test the contact

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forms, he'll test shopping baskets, he'll drop them an email and say that he's done

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this as well. But it is a really good

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trust building exercise because sometimes when we offer

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templates and we just say, you know, here we go, people

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don't have a great experience with it. But when we offer that all round

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service, people do have a really good experience and they

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recommend it to their friends. And I get quite a lot of work through referrals

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on both my custom Build and my SimPlay site. I

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get a lot more referrals from the Simplii sites because there

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are a lot more people in the market at the price that simply

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sites are priced at. And because it's a quick turnaround,

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we've got more people going through the system faster and that's also more people

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on the hosting and maintenance plan as well. And so it means

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that the website hosting maintenance makes up a good

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portion of our income of the company's income as well. So do

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consider that templates can feel

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like an easy solution Particularly when web designers are

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struggling with income, they fill all sorts of

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gaps, don't they? Because you want to be designing, you want to be having

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fun and designing is fun. You get to kind of tick all

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of those boxes and you get that fast turnover as well.

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The next thing I would say is look at how much you're going to charge

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for it. And as said, the kind of bottom end of the scale is the

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200, 250 pound template for people who are going

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to DIY the project. And then the upper end of the scale

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is the two and a half thousand pounds plus for people who

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are offering a template option or going to buy a template, but they're

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going to populate it themselves as well. And then there's everything at

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every price point in between. And trust me, I have seen

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every price point in between as well. You can make really money out

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of template websites, and I probably don't need to tell you that, but if you're

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listening to this podcast, the chances are you probably aren't

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making the money that you want to make out of template websites.

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If you're having someone who is

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wanting something that's very, very easy and

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feels a little bit kind of intuitive, you

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might like to use something like wix. If you want to focus

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on shops, have a look at Shopify. You probably know

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I am a WordPress website developer and designer as well.

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I do all of my template stuff in WordPress as well. I use

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the same software each time, so it means that all of my training videos,

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all of my website user manuals are created using the same

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software. So it also means that I have been able to

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standardize all of my website manuals because I've been able

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to say, this is how you change an image, this is how you add a

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blog posts, this is how you add something to the navigation, this is how you

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change text, this is how you use titles and you name it, we've got video

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for it. I've also got this on my Vimeo support channel as well.

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So there's lots and lots of stuff that we have available there.

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And if you feel like you're chopping and changing between

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software, you might feel that you start to run yourself

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ragged with the client support there as well. So I definitely say

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choose one thing to start with and get really good at that one thing

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as well. And remember, with template shops, you still

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need contracts. Even if it's just someone buying something from you

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and then taking it off, you're still going to need the paperwork as

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well. So it's really where the client onboarding pack

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comes in and sits hand in hand with the web designers contract pack because the

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contract pack also has things like hosting agreements.

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It has the maintenance agreements as well. It has what we're liable for what

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we're not liable for. One of the things that I have

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is that if people are hosting their website with me we are not

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liable for what they may go on to put on their website

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or what they might have going through their email accounts. If

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we see something that breaches our

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moral code or something like that we are allowed to remove it from our

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servers as well. So if you have a template shop or you're

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thinking of setting up a template shop, I hope you have found this

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episode useful. Do write in and let me know as well. You can

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find me at

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hellobsitemadesimple.co.uk, i would

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love to hear from you. I would love to hear your experience with the

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template shops as well. And until next time Happy

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web designing.