Amazon. They're going to suspend your listing. They may even

go to the point of, can I actually sell cocaine and guns

on Amazon? Another way to sell products on Amazon is to

sell Nike shoes, Amazon. How many reviews should I

expect to get? The statistics show that you only get 2%, which

means you've got to sell 100 products, even get two

reviews. There are other ways to fast track that. The advice I'm

going to give to you now is something you need to write down. Sell products that are eligible for

Amazon FBA. And that's something that you want to think about because I'm

Matthew Fraser and this is Amazon Ecom

Secrets. I'll be sharing with you the secrets that helped me go from

millions in debt to an eight-figure entrepreneur. If

you're ready to escape the nine-to-five and live life on your terms,

let me show you the way. Now, you're probably thinking, why am I even tuning

into this guy? What the fuck does he know about Amazon and e-commerce? Well, it's a bloody great

question. My claim to fame is I've sold over 45 million.

I would say probably now it's probably even close to, let's say, close to $50 million

of sales over the past few years through

Amazon e-commerce across the globe. USA,

Canada, UK, Australia, Europe, even Japan of

all places where I sell products. And I've done it

off the back of not even designing or

making or manufacturing my own product. Can you freaking

believe that? Now, a lot of people are going to tell you, when

you go into Amazon, you have to find a product and you know, you go to Alibaba and

yes, you could do that. And for most people,

that's how they start off. And that's actually how I would suggest you even

start off. Just go, just test the waters, start the journey, find

a product on Alibaba. But ultimately, If

you want to fast-track things and if you want to get the same type

of results that I've got, because I talk nearly $50 million

in sales, that has been absolutely life-changing

for me. From a freaking mansion, to a car collection, to

buying my mother-in-law her own house, to paying off a million dollars

of debt, which I was struggling in, Swimming in

millions of dollars of debt. It was shit and

you know having to Report to the tax office every month

because I didn't have money to pay the tax bills and all sorts of crap I've

been through it all my back was up against the wall. I was just like desperate

to find something new and I found Amazon and

that has now led me to becoming a multi-millionaire and

so Maybe that's a reason why you want to listen to me when

I talk to you today about a topic which is the do's and don'ts

of of Amazon listings. Now let's start with

the do's of Amazon listings. And the first thing that you must

think about, and it's going to be obvious when I tell you, is you must

sell legal and compliant products.

Okay, so meaning you can't sell AR-15s, you

can't sell hand grenades, you can't sell cocaine. Those

are things you can't sell. So anything legal and

compliant. Now if you're unsure about what is legal

and compliant, you can actually go to Amazon's website and you can type in

legal and compliant products and it will tell you a whole list

of things. Because Amazon loves rules and regulations. If

there's one company that just loves it, it's Amazon. Rules and regulations. Amazon.

They just seem to be getting more and more as well. More and more rules and

regulations. They're almost as bad as the current Labor Party, for God's sake.

They're just throwing in more rules and regulations and taxes. If

you love taxes, you're going to love the Labor Party because they're

dishing out those taxes for you. The second thing to think about is

sell brand new products. Now, you could potentially go

and sell second-hand products. I would steer away from that altogether.

That is something that I would not do. Sell brand new products.

So offer new items in like original packaging that

are not refurbished, right? That's kind of like a no-brainer.

And if you're going through all the reputable places like Alibaba,

they're going to have brand new products. The other thing that you should focus on

in the do's is sell private label

products. Now that could be a range of different things, private

label meaning a brand that you put on a

product becomes your private label or

it could be what I do which is I sell an

existing product that is already private labeled. I

have an exclusive distribution agreement with that

manufacturer of that product and I sell it across the globe and that

in fact is the way, as I said before, I've been able to achieve nearly $50 million

in sales. So you don't necessarily, this is

the big thing, you don't have to go out and create your

own brand in order to be successful in

the Amazon and e-commerce marketplace. But

it is something that a lot of people may start with. So you can certainly go

and do that, but always keep in the back of your mind, if you want to fast track

it, Go and find an existing product. finished

product and then just take it to market. So that's why I

always get my clients to learn how to do Amazon in the first

place so they become knowledgeable in that space

which then gives them the opportunities and get the power to go and create

these much bigger opportunities with existing products. The other

dos of Amazon would be sell genuinely branded

products. Now, this is a way where you can go get existing products. Now,

different to what I'm talking about, because when I talk about existing

products, I'm talking about existing products in the world that

are not on Amazon. and I can obtain an exclusive

distribution agreement, meaning nobody else can sell the product. But

another way to sell products on Amazon is to sell, for example,

like these Nike shoes. You could actually get

a a license with Nike or

permission with Nike to sell brand new Nike shoes

through Amazon. There is a couple of hoops that you've got to jump through to be able to sell on

Amazon, particularly with these big branded products like

Nike, because clearly they want to filter out anyone who's

going to be trying to sell a fake nikes they

want to just have genuine products on the platform clearly so

but it sometimes could be worthwhile for you to do that i know someone right now who's in america who's

making fairly good money i think it's somewhere between 20 and 30 grand a

month just literally selling nike shoes and they've got

them all stacked up in their lounge room so it could be an avenue for you to

go out and make some coin on the site that being said That

could be a way for you to make money but certainly I think

the bigger picture is obtaining your own brand or

an exclusive distribution agreement just like I've done. The next do

of selling on Amazon is sell products that are

eligible for Amazon FBA. Now your question if you're brand new

to Amazon is going to be what the hell is Amazon FBA?

FBA stands for Fulfilled by Amazon. And

ideally, if you can, you want to have your product shipped

into the Amazon warehouse, right? That unlocks a

whole bunch of extra benefits for you. When customers go to

Amazon, they can actually filter out products that are sold within

Amazon FBA and those that are not. So let me just

explain the two for a second. You might be someone who has a product but

it's not in the Amazon warehouse. It might be at your house, it

could be in a third party fulfillment center or another warehouse and

the product could be getting shipped to the customer, the Amazon customer via

your house or the other website or the other warehouse. Now,

if that's you, that would be called FBM, which

is called Fulfilled By Merchant. And

when customers go to the Amazon website, they can filter out

those different parameters. And under Amazon's prime

program, they can actually choose to have only

Amazon FBA products because they get free

shipping. So if you're not offering a FBA

and two free shipping, you're out already. And that's something that

you want to think about because you could be missing out on a

whole bunch of customers. Amazon does have a

different program though, where you

can be eligible for prime members, so

you will still show up for those prime members, so they can get free shipping, even

if you're not in FBA. But ultimately, if

you can be prime and FBA, that is going to

be the winning combination. When also considering Amazon FBA,

there are a number of factors you're going to have to think about too. meeting

packaging and labeling requirements is going to be one of them. So

if you're sending products out of your own warehouse or home, you

won't have to meet those requirements. But still, it's

worthwhile going down the track of understanding what those packaging and

labeling requirements are so you can meet those FBA parameters

and then obviously be able to sell to more people through Amazon.

Now, the next do of selling on Amazon is

sell products with clear warranties and guarantees. You

don't want to be vague in this area. So if you're going to offer a 30-day money

back guarantee, well, the first thing is if the customer wants

to take you up on that guarantee, you absolutely have to meet that guarantee. Keep

in mind too that in Amazon, reviews count

big time. The more reviews you have, the more sales

you'll make. And you're going to say, why is that the case? It's

because The more reviews you

have, you've got more trust with the customer. There's more proof within

that product. So if you've got a thousand reviews compared to

someone else who has ten reviews, the

people are going to generally go with the product that has a thousand reviews,

particularly if it's over four stars in rating. And

so therefore, just purely off the back of that, you're going to get more sales.

The benefit with that, though, too, is that you can generally charge

a higher price for your product than the one that's only

got 10 reviews. And that's why in the beginning, you have to

sometimes discount your product underneath

the price of the product with 1,000 reviews. Because let's imagine this. You've

both got a yoga mat. One yoga mat has 1,000 reviews.

The other yoga mat has 10 reviews. They're both $50 each.

Which one are you going to pick? And 99.9% of

the time, customers are going to choose the yoga mat that's

got 1,000 reviews because it's

got the proof. Now, if you lowered

your $50 price to $40, now

you've got something that's differentiated. It's the price point. And

so you might pick up, for argument's sake, 20% of

the sales because your price point is cheaper. 20% of the people

might say, you know what? I'm willing to give that yoga mat a go

because it's $10 cheaper than the other guy that's got a

price point of $50 even though the $50 yoga mat's got a thousand reviews.

So that is definitely something to think about. As

you're providing this product to consumers with the

warranties and guarantees, if you don't meet those warranties and

guarantees, you could end up with a negative review, which

is bad because negative reviews obviously are

going to work against your sales and it

could ultimately lead to a listing suspension. So

this is the other thing I guess that People don't talk about too much

in Amazon. If you, you have to meet, I talked

in the beginning about regulations, Amazon's like regulation, it's

like the regulation center. And if you don't meet their

regulations with metrics on customer reviews, return

rates, their fulfillment, their

storage facilities, if you don't meet those

regulations, you start getting black marks on your name. really,

really important with customers because Amazon does not want

to sell products to customers where they're going to be returning products.

So if you've all of a sudden got a whole stack of returns, then

Amazon's going to start asking a lot of questions. In fact, they

may even suspend your listing, which means you cannot make any

sales at all. They may even go to the point of holding

back your money. Now, I don't want to make this all doom

and gloom for people who are new to Amazon. But I think it's

just important to be aware that you want to look

after the customer. This is what I'm getting at. By having

a quality product, providing the best clear

warranties and guarantees to them so that you can get the

best reviews possible and then ultimately make

more sales. I will tell

you a horror story just through interest so that you don't make this

mistake, but I actually had an issue where my listing

got suspended. Although it got suspended,

I've still gone on to do nearly $50 million in sales. So

it's not a death sentence, but it's something to consider.

And ultimately what happened, the listing got suspended because my

return rate went up too high and I started getting negative reviews.

And what happened was there was a fault in the production of the product.

So it wasn't me not meeting the warranties and guarantees guidelines that

I was proposing. It was just simply something that was out of my control. Remember,

I don't manufacture the product. It's manufactured by somebody else. So

the product arrived brand new and in good condition into the

warehouse. I'm thinking, and of course, that's the great thing about an

Amazon business. I don't touch the product. It gets shipped from

the manufacturing facility all

the way into Amazon's warehouse. I

don't see it. I don't touch it. I'm sitting at home literally just on my computer, maybe

watching some TV, got my legs up on the desk. I'm

not down at the fulfillment center packing up boxes or anything. I'm probably actually

researching how much more Bitcoin I can try and buy. and how I can

save money on paying tax. But that's

the beauty of owning an Amazon based business is I can be anywhere

in the world and just the operations happening all around

me. So I digress for a second. So the product

has arrived into Amazon. There was an issue with it. As I said,

you get these return rates and Amazon just stopped the

listing, just turned it right off. And then of course I freak out.

How am I going to fix this now? In my case, I was really lucky.

I go back to the manufacturer, we find out what the issue was. The

cap on this particular product was cracking. So I

have to pack up. And when I say pack up all the goods in

the Amazon warehouse, I press the button. That's

the idea. I press the button, which said, get rid of all the stock. And

then I had to destroy literally $20,000 worth of stock at the time. But

my manufacturer, who's freaking amazing, said, hey,

look, we've figured out what the problem was. It was a bad batch of plastics or

whatever. We're going to issue you a whole bunch of new stock. So I

wasn't out of pocket in a sense of the stock. But

I did lose, I think it was about six to eight weeks for

the whole turnaround of me getting out the stock, getting all the new stock in.

So I was down, I think at the time I was probably doing over

$100,000 a month, so I was down now $200,000 in sales. I

was making something like 30-40% in

profit, so I'm down like nearly $100,000 in profit for

those two months, which could be catastrophic, but

it wasn't. I was able to survive. This actually goes back to,

and I digress again, but This goes back to having

resilience within your business, okay? There's going to

be issues, right? And the power of

having someone like myself as your mentor is you could actually reach out to me

completely freaking out, Matthew, what am I going to do? This just

happened to me. Oh, my business is failing. And

I'll say, relax, relax. Everything is going to be fine, young

grasshopper. But But

this is how it would work, right? And I would just put you at ease and say, look, I've

been through this. This is what we're going to do now. Go through this step, this

step. Don't worry. We're still on the way to making millions

of dollars, is what I would say. We're good, OK?

This is how we're going to get through this. And you'd be like, thank

God I've got Matthew as my mentor, right? You would actually say that.

So sell products with clear warranties and

guarantees. Absolutely essential. Hey guys, I

just want to break away from the episode for just one moment and let you know that I've just

launched the Amazon Launchpad mini course. Now, this is designed for people who

want to get started on Amazon really, really fast.

Guess what? I can get you launched your first product on Amazon with

just five hours. You just have to click on the link below, join my community,

and the course is absolutely free. All right, thanks guys, and

back to the episode. The last do of this segment

is sell products with good reviews and ratings. Now,

I pretty much just covered off on

all of that. And so one of the things, though, we can do to encourage

customers to give positive feedback for us,

for our product, is we can put in product inserts

into the packaging. So once the customer receives the

goods, we can say, hey, hope you loved our product. Would

you pretty please, if you find two seconds, come over to Amazon

and give us a review? You've got

to be really careful with this, because you

can't sort of say, you have to give us a positive review.

You've got to be quite nuanced in the wording. Because

of course, Amazon has rules and regulations, and

you don't want to get in trouble with Amazon. So it's certainly something to think about. But

we do want to encourage the customer to give

those reviews. You're probably wondering, what is the

review rate? How many reviews should I expect to get? And

the statistics show that you only get

2% reviews, which means you've got to sell 100 products to

even get two reviews. There are other ways to fast

track that. If you have your brand registered with Amazon,

you can join into the Amazon program called Vine. You

pay them a bit of money. Your product will then be given out

to people who are Vine reviewers,

who are like Amazon reviewers, and they will literally get

the product, test the product, and then write a

review. And that can help you, especially in

the very beginning, to kickstart your reviews and

get the ball rolling. Because I tell you, trying to

get the first one, the second one, is very, very difficult. You

kind of have to know some people who are in particularly

in the marketplace you're selling. So for example, you couldn't have a product

selling in America, but then have someone from Australia leave a review, it

probably won't work out that way. Unless it could be shipped to

Australia, but then it's gonna cost you way more money. Anyway, the point is, it's difficult,

but there are incentives in place that will help you, along

with the customer insert, the Vine program, and also

there's another system within Amazon which helps send out

automated review requests. And we can talk about

that on another episode. So guys, that wraps

up the do's of products and

listings within Amazon. Let's now talk about the don'ts. The

number one thing of do not sell

in Amazon is prohibited or restricted products. If

you are unsure about what is prohibited and or

restricted, go to the Amazon website and

look up prohibited and restricted products, there's a list. Strangely

enough, there's a list of products that you cannot sell

on Amazon. So don't get caught out by doing a

whole bunch of research, getting the samples, you

think, oh, this is the next amazing product, I'm going to make millions of dollars, and

then you go to list it, even if you list it on

Amazon. So you may have even Purchase the goods people

do this kind of backwards, but you may purchase these Prohibited

products from from someone in China. For example, you

then go to do the listing and And

you find that Amazon has flagged that as a product you

cannot sell. Now, you might find that you could

eventually sell it. Like a restricted product sometimes can

be sold. However, it's restricted, not prohibited.

So you may have to jump through a few hoops, particularly to

do with government regulations or even

Amazon regulations So you might provide a whole bunch of paperwork basically

to Amazon if you can't get that paperwork you could be kind of stuffed and

You don't want to have had bought a whole bunch of stock and

now find out that you can't even sell that on Amazon definitely

a voice avoid things like I said before in the very beginning like illegal drugs

or counterfeit goods is another good one did definitely did

not go down that route, because I've heard of people

in the past who have come across what

they thought was legitimate goods, but they turned out to be

counterfeit. You can obviously tell if they're counterfeit by

the quality generally, but even if it's a good quality counterfeit, You'll

probably be able to tell because the price is just so ridiculously cheap that

how could it be possibly be a real type product. It's probably counterfeit.

Number two of don'ts when selling on Amazon is

selling copyrighted or counterfeit items.

Now, honestly, this could be a

bit of a minefield for some people, so it's really, really important you pay attention now.

I had a friend once, and this

is years ago, and they spent all this time and effort and money on

a particular product. They took it to market. Next thing you

know, they got a letter sent to them somewhere, emailed,

whatever, said, cease and desist. You are infringing on

our copyrighted or patented product.

And they freaking freaked out. They couldn't believe it. So what

that actually happened is they come up with an idea for something and

not knowing that someone else had already come up with that idea before

them and had put protection, a patent protection, on

that idea. Now, the

advice I'm going to give to you now is something you need

to write down. Go and get professional advice.

If you come up with an idea and

you think, this is genius, no one's ever thought of this before,

you know, I don't know, maybe it's a folding ironing board.

You can actually contact patent lawyers or trademark lawyers that

will help in this particular case. You could even go to

the US or Australian government websites and

do your own due diligence, do your own

searches to find out is the idea that you've got potentially infringing

on somebody else's already patented idea.

Now this can come into patents, which is a utility

patent or a design patent. Utility meaning

how the product operates and design patent,

meaning how the product looks, and then also on top of that is trademarks. So

you don't want to come up with a brand name that

perhaps somebody else has already thought of. So it's really important you contact a

trademark lawyer before you just say, oh, I'm just going to make up this name, Coca-Cola.

That sounds genius. And then you find out that that name is already taken. Because

you could spend a lot of time and money doing that. And then, like I said with my

friends, they'd made the whole product, shipped it over to Amazon, only to find out

they couldn't even sell it. That would destroy all of the goods. And

I don't think they ever recovered. Number three of don'ts

when selling on Amazon. Sell restricted brands without

authorization. So there are a range of brands that

you can sell, but they're just restricted, not prohibited. And

so all you've got to do is provide a bunch of paperwork to say that

you've sourced these goods from legitimate sources, jump

through a few approval processes within Amazon, and

then they will grant you access to sell those restricted

brands with the authorization. Number four when it comes to

the don'ts of selling on Amazon. Do not sell dangerous

or hazardous products. Now, when you actually

go through the process of listing your product on Amazon, there'll

be a checkbox there. And I think it's around the

shipping side of things. And it'll ask you, is this product

dangerous or hazardous? Because they want to know if it is, because

that product could be coming into their warehouse. And obviously, they don't want to put

their staff in danger of this product. The

other thing to think, too, is that when you're sending goods via

particularly air freight, you may have to check

a box to say that you are sending in something that is not

dangerous or hazardous. So it's just simply my advice would be

to steer clear of these items and you're

pretty much going to be right to move forward. Number five when

it comes to the don'ts of selling on Amazon. I've seen

this before and that is selling products that have excessive

shipping costs. In this day and age, sending products

by even sea freight can cost you an arm and a leg. So

do your due diligence first. Before you

go down the path of buying the product from

the manufacturer in China, First of all,

find out the weight and dimensions of the product. Go to

a shipping company, find out how much it's going to cost you to ship it from,

let's say, China to the west coast of USA, and

then do your numbers in reverse. Because you don't want to have bought the

product and then find out the shipping is going to cost you 10 times

as much as the product cost itself. It could really ruin you.

And number six of the don'ts of selling products

on Amazon is selling products that have misleading or

untruthful claims. I think this one's pretty obvious. You cannot

say something is going to cure cancer, for example, if it can't cure

cancer. And that's across all types

of products, including oils for your

car, including maybe slimming Oh

jeez, I hope it is a slimming product. But including slimming

products, you can't say, hey, you're going to lose weight with this cream in 30 days

if it actually doesn't. That one's pretty, I think, self-explanatory. So

guys, that wraps up the do's and don'ts of selling products

on Amazon. Take this as well. do's

or don'ts that you've come across within Amazon that maybe don't work for

you or did work for you. Thanks for tuning into Amazon Ecom Secrets.

If you enjoyed this episode, the best way to show your support is

to give a five-star review on Apple Podcast and Spotify and

make sure to subscribe on YouTube so you don't miss an

episode. You can also find more at I'm

Matthew Fraser on all social media platforms. Thanks