1 00:00:00,000 --> 00:00:02,970 How is the UK high street doing, and what do people really think 2 00:00:03,019 --> 00:00:04,510 about independent retailers? 3 00:00:11,737 --> 00:00:16,017 Today we're delving into the Voices of Retail report with Elyse McAvoy, one 4 00:00:16,017 --> 00:00:18,027 of the authors of the report from Faire. 5 00:00:32,345 --> 00:00:36,595 Today I'm joined by Elyse McAvoy from Faire, and we're getting into a report 6 00:00:36,695 --> 00:00:40,615 I think every independent retailer in the UK should have on their desk. 7 00:00:41,175 --> 00:00:44,415 It's the result of the collaboration between Faire, the wholesale 8 00:00:44,415 --> 00:00:47,255 marketplace, and Spring and Autumn Fair, the trade show. 9 00:00:47,255 --> 00:00:51,685 And what sets it apart is that it merges the retailer perspective and 10 00:00:51,685 --> 00:00:55,645 the consumer perspective together in the same report for the first time. 11 00:00:56,315 --> 00:01:02,900 650 retailers and over 2,000 consumers- The real story of Britain's high streets, 12 00:01:03,000 --> 00:01:04,766 not the one you see in the headlines. 13 00:01:05,186 --> 00:01:06,826 Here's Elyse on how it came together. 14 00:01:07,301 --> 00:01:10,741 So, Faire's had this long-standing partnership with Spring and Autumn Fair. 15 00:01:10,741 --> 00:01:14,981 It's been years now, and I think entering our third year, we were wondering what 16 00:01:14,981 --> 00:01:16,401 could we do to deepen this partnership? 17 00:01:16,441 --> 00:01:19,931 There's so much-- We kind of reach more retailers than any trade 18 00:01:19,931 --> 00:01:23,841 association in the UK, so how can we take that scale and this joint 19 00:01:23,841 --> 00:01:28,561 mission we have around strengthening UK retail and bring something to 20 00:01:28,561 --> 00:01:30,041 our community that's really useful? 21 00:01:30,311 --> 00:01:33,901 So we got in a room, we did some brainstorming and we had this idea 22 00:01:33,901 --> 00:01:37,494 about shining a light on what's really happening on Britain's high streets. 23 00:01:37,844 --> 00:01:41,114 So not the narratives you hear in the, in the news all the time, but, like, 24 00:01:41,144 --> 00:01:42,944 what is the true story and the sentiment? 25 00:01:43,394 --> 00:01:45,944 Uh, and what we did was we merged the consumer and the 26 00:01:45,944 --> 00:01:47,144 retailer perspective together. 27 00:01:47,144 --> 00:01:50,054 So we surveyed six hundred and fifty retailers in the UK and 28 00:01:50,054 --> 00:01:51,534 then over two thousand consumers. 29 00:01:51,924 --> 00:01:54,654 And this is the first time a report of this kind has actually merged 30 00:01:54,654 --> 00:01:57,744 those two narratives together and looked at both sides of the coin. 31 00:01:58,194 --> 00:02:00,824 And yeah, we just had this idea of like, let's bring something to the 32 00:02:00,824 --> 00:02:01,994 community that's really useful. 33 00:02:02,294 --> 00:02:05,334 And the motivation behind it was something I think will resonate with 34 00:02:05,384 --> 00:02:07,744 anyone running a small retail business. 35 00:02:08,097 --> 00:02:11,647 I think what really drove us was knowing that independent retailers don't really 36 00:02:11,647 --> 00:02:16,017 have access to that kind of consumer research or that industry insight. 37 00:02:16,017 --> 00:02:19,597 It's kind of reserved for big brands and big research budgets, so we could 38 00:02:19,637 --> 00:02:21,217 really give them something helpful. 39 00:02:21,667 --> 00:02:24,907 And we wanted to create something that not only is like useful, but also inspires 40 00:02:24,907 --> 00:02:26,527 them to continue doing what they love. 41 00:02:27,027 --> 00:02:30,807 And that commitment to genuine rigor is what makes this report different. 42 00:02:31,157 --> 00:02:35,952 The consumer survey covered over 2,000 people drawn from right across 43 00:02:35,952 --> 00:02:40,562 the UK, different regions, different demographics, different spending levels. 44 00:02:40,852 --> 00:02:44,752 Not just Londoners, and not just the shoppers you might expect to be 45 00:02:44,792 --> 00:02:46,892 already supporting independent retail. 46 00:02:47,532 --> 00:02:50,892 A real representative cross-section of the British high street. 47 00:02:51,242 --> 00:02:53,962 So when Elyse walked me through what they'd actually found, 48 00:02:53,992 --> 00:02:57,032 I was really curious to see what the report had uncovered. 49 00:02:57,583 --> 00:02:58,683 So many things, actually. 50 00:02:58,683 --> 00:03:01,871 I think when I saw the data for the first time, I was-- I left the room smiling. 51 00:03:01,871 --> 00:03:04,341 I was like: I think there's so much that's positive here that independent 52 00:03:04,341 --> 00:03:05,651 retailers will be thrilled to see. 53 00:03:06,131 --> 00:03:10,021 I think one finding that stopped me in my tracks was our AI finding. 54 00:03:10,051 --> 00:03:14,361 So the stat was nine in 10 consumers say AI has made them more likely to see 55 00:03:14,361 --> 00:03:20,041 products in real life and trust a local retailer over an AI recommendation. 56 00:03:20,727 --> 00:03:23,157 I think there's this negative sentiment that AI is actually, like, 57 00:03:23,227 --> 00:03:27,167 prohibiting independent retail, but it's actually the opposite. 58 00:03:27,687 --> 00:03:31,037 So it's a 10-to-one ratio in favor of the human over AI. 59 00:03:31,486 --> 00:03:34,116 I hope that's something that independent retailers will sink their teeth into. 60 00:03:34,716 --> 00:03:37,786 I think there was another stat around the branding gap that 61 00:03:37,786 --> 00:03:39,096 was really exciting as well. 62 00:03:39,486 --> 00:03:41,506 And we expected brand storytelling to matter. 63 00:03:41,506 --> 00:03:44,856 I think we implicitly know that brand matters and marketing matters. 64 00:03:45,186 --> 00:03:50,246 But I think the actual gap was so large, so it's a 19% percentage point difference 65 00:03:50,246 --> 00:03:53,656 between growing and declining retailers who are investing in brand storytelling. 66 00:03:54,156 --> 00:03:57,276 And I think the kicker is that only 30% are actually doing it. 67 00:03:57,787 --> 00:04:02,837 That statistic that says that 71% of independent retailers are growing 68 00:04:02,837 --> 00:04:06,847 or stable is well worth remembering the next time that someone tells 69 00:04:06,847 --> 00:04:08,417 you the high street is dying. 70 00:04:09,047 --> 00:04:12,617 But the finding that really stopped me and I wanted to push Elyse further on 71 00:04:12,897 --> 00:04:17,777 was the AI one, because everything you hear right now positions AI as a threat 72 00:04:17,867 --> 00:04:22,717 to small independent businesses, and this data is saying something quite different. 73 00:04:23,759 --> 00:04:26,449 I think there's this two sides of the coin thing here. 74 00:04:26,449 --> 00:04:30,411 So I think, AI is, I think, helping people reveal that there's products 75 00:04:30,411 --> 00:04:33,891 out there, but I think when it comes to recommendations, like, I think discovery 76 00:04:33,891 --> 00:04:37,011 you can use AI, but when it comes for, like, product recommendations and unique 77 00:04:37,091 --> 00:04:40,991 products, consumers want to get the opinion of a shopkeeper 'cause they 78 00:04:40,991 --> 00:04:44,171 have that-- they're values-driven, and they have all these unique products. 79 00:04:44,171 --> 00:04:46,201 It's not just the same old, same old or you're kind of 80 00:04:46,231 --> 00:04:47,481 dictating what you're getting. 81 00:04:47,921 --> 00:04:50,911 So I think when it comes to, like, true discovery, there's a huge place 82 00:04:50,961 --> 00:04:52,701 for retailers to kind of own that. 83 00:04:53,201 --> 00:04:57,001 And the report had something else to say about what growing retailers have 84 00:04:57,001 --> 00:05:01,211 in common, something that surprised me with how simple it actually is. 85 00:05:01,614 --> 00:05:05,394 It was interesting to see how many successful retailers were using 86 00:05:05,444 --> 00:05:09,414 collaboration or stating that collaboration helped, but then only a 87 00:05:09,484 --> 00:05:14,294 very small percentage of retailers were actually collaborating on a regular basis. 88 00:05:14,894 --> 00:05:16,494 Why do you think that gap exists? 89 00:05:16,810 --> 00:05:20,040 I think retailers are busy, and I think that there's so much that they're doing. 90 00:05:20,040 --> 00:05:21,270 They're wearing so many hats. 91 00:05:21,270 --> 00:05:21,960 They're marketers. 92 00:05:21,960 --> 00:05:23,600 They're also managing their own accounting. 93 00:05:23,600 --> 00:05:26,550 Like, there's so much that they're doing to survive, and 94 00:05:26,550 --> 00:05:28,110 they have very small teams often. 95 00:05:28,460 --> 00:05:31,750 We saw, like, a, there's one to three teams or one to three people 96 00:05:31,750 --> 00:05:34,380 on a team is kind of the norm for a lot of these retailers. 97 00:05:34,870 --> 00:05:38,960 So I think that getting outside the day-to-day and trying something new that 98 00:05:38,960 --> 00:05:43,825 they're not positive will have a return on investment, I think is tricky I also 99 00:05:43,825 --> 00:05:47,105 think there's kind of like a lack of inspiration of like, what do I try that 100 00:05:47,105 --> 00:05:50,555 actually, you know, is outside the box and can drive those, those objectives. 101 00:05:51,055 --> 00:05:53,415 And I think this is something that the report actually helps reveal. 102 00:05:53,415 --> 00:05:56,945 It's what can you be doing that's really simple, and it's a phone call away. 103 00:05:56,945 --> 00:06:01,455 It's not you need to launch massive brand campaigns with other retailers. 104 00:06:01,505 --> 00:06:03,095 It could be a joint social post. 105 00:06:03,095 --> 00:06:06,975 It's very easy things that can build, you can build on as you start to see 106 00:06:07,005 --> 00:06:10,745 that there is a payback or there is a branding win that comes from that. 107 00:06:11,208 --> 00:06:14,839 in the report that we go into all this, but I, I do think there's the things 108 00:06:14,839 --> 00:06:18,669 you can do, but then there's also what are-- And the re- retailers are saying 109 00:06:18,669 --> 00:06:22,019 like, "These are the things we're trying, but we're also seeing an increase in 110 00:06:22,019 --> 00:06:25,669 footfall. We're seeing that we're driving revenue increases from these things." 111 00:06:25,949 --> 00:06:29,109 So it's not just a branding play, but it's also driving lower funnel. 112 00:06:29,199 --> 00:06:31,269 You know, it, it's driving business impact. 113 00:06:31,769 --> 00:06:34,739 And what I love about that is it's not theoretical. 114 00:06:35,139 --> 00:06:38,689 You can see it playing out on any high street where retailers are 115 00:06:38,689 --> 00:06:41,079 building a community, not just a shop. 116 00:06:41,469 --> 00:06:45,089 In fact, some of the most vivid examples of this came up right at 117 00:06:45,089 --> 00:06:46,669 this point in our conversation. 118 00:06:47,156 --> 00:06:49,986 I live right off Upper Street in Islington, and I've seen a ton of 119 00:06:50,356 --> 00:06:53,066 the retailers do like late-night listening sessions where they 120 00:06:53,066 --> 00:06:56,446 have live music or they have wine tastings and stuff like that. 121 00:06:56,706 --> 00:06:59,448 And I think just like little events like that, you know, it's collaboration 122 00:06:59,448 --> 00:07:00,728 but also community building. 123 00:07:00,758 --> 00:07:03,458 I feel like that- Is how we build loyalty long term. 124 00:07:03,458 --> 00:07:06,278 It's like those events that are more than just a shopping experience. 125 00:07:06,278 --> 00:07:08,638 It kind of, you know, makes you feel something for that business. 126 00:07:09,565 --> 00:07:13,920 to ask you a little bit about the percentage of retailers that got less 127 00:07:13,920 --> 00:07:17,340 than 10% of their sales from online, because I know when I've been talking 128 00:07:17,340 --> 00:07:20,790 to retailers, that's a stat that some people have found quite surprising. 129 00:07:20,830 --> 00:07:25,036 What were your thoughts when you saw the fact that the majority of retailers 130 00:07:25,036 --> 00:07:28,486 were getting the vast majority of their sales from their bricks and mortar store? 131 00:07:28,986 --> 00:07:30,406 I wasn't that surprised by that. 132 00:07:30,436 --> 00:07:34,946 I think that you inherently know, like, there's benefit from doing both. 133 00:07:35,276 --> 00:07:38,886 But from the retailers I talk to, like, there's a lot of, you know, it-- People 134 00:07:38,886 --> 00:07:42,786 are busy, and I think they are really dedicated to the store experience, and, 135 00:07:42,786 --> 00:07:44,266 like, that's what differentiates them. 136 00:07:44,696 --> 00:07:48,582 the report actually confirmed my hypothesis on this, that there's retailers 137 00:07:48,582 --> 00:07:52,332 who are doing both and doing it well, and that does drive business impact, and 138 00:07:52,332 --> 00:07:55,412 there's ones who are really doubling down on what makes them special and unique, 139 00:07:55,452 --> 00:07:56,832 which is the in-person experience. 140 00:07:56,832 --> 00:07:59,852 So kind of making a choice not to go that route. 141 00:08:00,202 --> 00:08:03,692 I think we've seen that, you know, you can grow if you do both, but in a 142 00:08:03,692 --> 00:08:06,292 world where you can't do everything, it makes sense to, to focus. 143 00:08:06,292 --> 00:08:10,832 And maybe the AI finding kind of layers on top of that, that if people want 144 00:08:10,862 --> 00:08:13,222 the in-store experience, they wanna get to know you, and the shopkeeper 145 00:08:13,222 --> 00:08:16,572 recommendations are a differentiator, you know, you can focus on that 146 00:08:16,572 --> 00:08:18,322 instead of spreading yourself too thin. 147 00:08:19,203 --> 00:08:22,483 So from the retailer side, the picture is already a lot more 148 00:08:22,483 --> 00:08:24,643 resilient than most headlines suggest. 149 00:08:25,083 --> 00:08:28,503 But the section of this report that I think should give every independent 150 00:08:28,503 --> 00:08:32,743 retailer the most confidence is what consumers themselves are actually 151 00:08:32,743 --> 00:08:37,123 saying, because it is not just vague goodwill towards the high street. 152 00:08:37,433 --> 00:08:41,153 There is real quantified spending intent behind it. 153 00:08:42,378 --> 00:08:44,338 I think this was the most exciting thing to see. 154 00:08:44,338 --> 00:08:45,678 I, I, everything was exciting. 155 00:08:45,678 --> 00:08:49,028 I, I love-- The whole report was, you know, making me so 156 00:08:49,028 --> 00:08:50,108 proud of what I do every day. 157 00:08:50,428 --> 00:08:54,068 But I think the consumer piece was what really should give retailers ammo. 158 00:08:54,782 --> 00:08:59,942 was 96% of consumers want to see more independents, and 95% would 159 00:08:59,942 --> 00:09:03,422 spend more if, you know, the independents were there on the high 160 00:09:03,422 --> 00:09:04,742 street and offering what they want. 161 00:09:05,172 --> 00:09:07,342 And then there's also purchasing power behind that. 162 00:09:07,852 --> 00:09:11,242 It was 145 pounds a month is what consumers are willing to 163 00:09:11,242 --> 00:09:12,492 spend with independents alone. 164 00:09:13,252 --> 00:09:17,322 So all of this is so exciting, and it's not just, you know, the demand 165 00:09:17,322 --> 00:09:21,082 is there, but, like, there's literal, like, purchase power wallet will be 166 00:09:21,082 --> 00:09:25,072 spent on these, on independent retail i- as long as the, the offering is there. 167 00:09:25,072 --> 00:09:26,632 So I think, like, that was so exciting. 168 00:09:27,032 --> 00:09:30,932 I also think that the, the local business versus, like, the large corporate 169 00:09:31,252 --> 00:09:32,562 piece was really interesting too. 170 00:09:32,562 --> 00:09:36,792 So the, the data point was 85% actively prefer spending with 171 00:09:36,792 --> 00:09:38,532 local businesses over corporations. 172 00:09:38,532 --> 00:09:38,572 So 173 00:09:39,072 --> 00:09:41,972 I hope independent retailers are seeing that there's this huge 174 00:09:42,062 --> 00:09:46,552 part for them to play and people do wanna be values-driven if they can. 175 00:09:46,552 --> 00:09:49,972 Like, I think there's obvious benefits to shopping on Amazon and shopping with 176 00:09:49,972 --> 00:09:54,002 these, you know, big box chains that offer convenience and the pricing is right. 177 00:09:54,372 --> 00:09:57,602 But there's a part for local retailers to play too, and it's not 178 00:09:57,602 --> 00:10:00,022 just, you know, competing on price. 179 00:10:00,522 --> 00:10:02,662 All the things we've been talking about, it's the community building, 180 00:10:02,662 --> 00:10:05,492 it's the recommendations and the unique products, and all the stuff 181 00:10:05,492 --> 00:10:09,512 that we know and love I think does give you-- gives retailers kind of a, 182 00:10:09,512 --> 00:10:11,822 a good green space to play in. 183 00:10:12,546 --> 00:10:16,816 145 pounds a month that consumers are ready and willing 184 00:10:16,816 --> 00:10:18,376 to spend with independents. 185 00:10:18,976 --> 00:10:22,876 85% actively preferring local over corporate. 186 00:10:23,246 --> 00:10:27,676 The appetite is there The question is, how do you make sure that it flows to you? 187 00:10:28,076 --> 00:10:30,246 And that is exactly what I asked Elyse next. 188 00:10:30,546 --> 00:10:34,716 Given everything she had seen across all of that data, what would she actually tell 189 00:10:34,716 --> 00:10:37,246 an independent retailer to do right now? 190 00:10:38,500 --> 00:10:41,970 Number one thing I want to call out is investing in your 191 00:10:41,970 --> 00:10:43,710 story before you cut prices. 192 00:10:44,170 --> 00:10:46,040 This is not a race to the bottom. 193 00:10:46,190 --> 00:10:48,750 I think that's so important to keep in mind. 194 00:10:49,120 --> 00:10:53,210 Again, as we saw, investing in brand building is what the big, the growing 195 00:10:53,210 --> 00:10:57,440 retailers are doing, and- If you're competing on price and just lowering 196 00:10:57,440 --> 00:11:00,650 prices, that's the biggest correlation with the declining retailers. 197 00:11:01,164 --> 00:11:05,464 Yeah, I think it's investing in your story and your marketing. 198 00:11:05,464 --> 00:11:10,044 So if there's a story around who you are as a retailer, why you do what 199 00:11:10,044 --> 00:11:14,784 you're doing, why you stock the products you stock and having sort of a, a 200 00:11:14,784 --> 00:11:19,664 brand or a recognizable place in your community, that pays dividends long term. 201 00:11:20,074 --> 00:11:24,084 So, and that also, it's kind of like the difference in getting somebody into 202 00:11:24,084 --> 00:11:26,174 your store once versus building loyalty. 203 00:11:26,534 --> 00:11:30,574 And I think that I have the stores on Upper Street in Islington that I 204 00:11:30,574 --> 00:11:35,104 go to because I know them, and they do these events that I love seeing. 205 00:11:35,454 --> 00:11:37,814 So I think like, and I, and I know the story of why they got started. 206 00:11:38,034 --> 00:11:42,194 So I think like investing in that long term, you know, brand building is what 207 00:11:42,694 --> 00:11:47,114 builds a customer base and also makes you wanna refer those stores to other people. 208 00:11:47,500 --> 00:11:50,300 it can mean a lot of things, but I think it's, it's marketing and storytelling. 209 00:11:50,735 --> 00:11:54,145 Yeah, and that's a really clear distinction that you've seen that the 210 00:11:54,285 --> 00:11:59,045 businesses that are growing invest in storytelling, brand building, and the 211 00:11:59,285 --> 00:12:03,765 ones that aren't growing are the ones more likely to have reduced their prices. 212 00:12:03,805 --> 00:12:04,725 Is that fair to say? 213 00:12:05,020 --> 00:12:05,860 Yes, exactly. 214 00:12:06,270 --> 00:12:08,890 Because I think that's like not where independent retail needs to compete. 215 00:12:08,890 --> 00:12:11,790 And it's not to say like everything needs to be more expensive, but I think, 216 00:12:12,180 --> 00:12:15,270 you know, just trying to compete on price is not why you, you know, are 217 00:12:15,270 --> 00:12:17,150 going into a store in the first place. 218 00:12:17,490 --> 00:12:20,380 And I think there's the big box chains that do that better. 219 00:12:20,700 --> 00:12:24,950 And I think like knowing, sticking to your guns around why you exist and the products 220 00:12:24,950 --> 00:12:28,370 that you're selling feel different than what those other stores offer, 221 00:12:28,370 --> 00:12:29,800 I think is what you should focus on. 222 00:12:30,300 --> 00:12:31,240 I completely agree 223 00:12:31,790 --> 00:12:34,500 I think collaboration, I think that this is something that you 224 00:12:34,500 --> 00:12:36,250 and I both agree is, is huge. 225 00:12:36,580 --> 00:12:38,950 So I would say start one collaboration this month. 226 00:12:39,050 --> 00:12:40,930 I think that's like an easy thing to do. 227 00:12:41,360 --> 00:12:42,250 Give it a try. 228 00:12:42,310 --> 00:12:45,620 Find a, a retailer in your community that you know and admire. 229 00:12:45,910 --> 00:12:47,460 And it doesn't even have to be a formal partnership. 230 00:12:47,520 --> 00:12:51,460 It can just be a conversation with a, a neighbor down the street, and you 231 00:12:51,460 --> 00:12:54,990 could agree to recommend each other to customers, or you could plan one 232 00:12:54,990 --> 00:12:56,820 joint networking event that month. 233 00:12:57,320 --> 00:12:58,780 Could be as simple as that. 234 00:12:58,970 --> 00:13:01,620 Maybe it becomes, it snowballs and becomes something bigger 235 00:13:01,930 --> 00:13:02,900 but just get the ball rolling. 236 00:13:03,400 --> 00:13:06,198 And then I'd say the last is leaning into being human. 237 00:13:06,198 --> 00:13:08,668 I think in a world of AI, you can't avoid it. 238 00:13:08,668 --> 00:13:12,728 I think that this is where independent retail really has a chance to, to own 239 00:13:12,728 --> 00:13:14,448 and kind of become differentiated. 240 00:13:14,448 --> 00:13:18,179 Um, the data point I'll leave you with is 81% of consumers trust 241 00:13:18,549 --> 00:13:20,079 independent retail over an algorithm. 242 00:13:20,779 --> 00:13:24,519 So there's a huge role to play, and I think like your marketing, your social 243 00:13:24,519 --> 00:13:28,349 presence, your in-store experience reflect that I think it'll kind of give 244 00:13:28,349 --> 00:13:31,739 people a reason to pursue your business and love your business and come back. 245 00:13:32,239 --> 00:13:37,251 as the world gets more robotic, then people really want to lean into the human. 246 00:13:37,681 --> 00:13:38,271 Exactly. 247 00:13:38,271 --> 00:13:39,231 Exactly what we're saying. 248 00:13:39,731 --> 00:13:42,541 Well, thank you so much for joining me today, and thank you so much for 249 00:13:42,541 --> 00:13:44,571 sharing all of this incredible insight. 250 00:13:44,885 --> 00:13:46,585 The report is completely free. 251 00:13:46,615 --> 00:13:49,505 You can download it from the Spring Fair website, and I will put a 252 00:13:49,669 --> 00:13:51,345 direct link in the show notes. 253 00:13:51,685 --> 00:13:55,495 If you want to explore Fair as a wholesale market, that link is there too. 254 00:13:56,225 --> 00:13:59,121 Three things I want you to take away from this conversation. 255 00:13:59,345 --> 00:14:02,305 Invest in your story before you touch your prices. 256 00:14:02,375 --> 00:14:06,105 That is what separates businesses that are growing from the ones that are not. 257 00:14:06,565 --> 00:14:08,215 Start one collaboration this month. 258 00:14:08,435 --> 00:14:11,315 It can be as simple as a conversation with the shop next door. 259 00:14:11,935 --> 00:14:16,785 And lean into being human because 81% of consumers already 260 00:14:16,785 --> 00:14:18,305 trust you over an algorithm. 261 00:14:18,545 --> 00:14:20,165 That is worth remembering. 262 00:14:20,784 --> 00:14:21,944 Thank you so much for listening. 263 00:14:22,114 --> 00:14:26,544 Don't forget to like, follow, or subscribe to the podcast wherever you listen. 264 00:14:26,874 --> 00:14:28,964 And if you have a moment, you can rate and review it. 265 00:14:28,964 --> 00:14:31,494 You can rate it inside the Spotify app, and you can leave 266 00:14:31,824 --> 00:14:34,024 a review inside Apple Podcasts. 267 00:14:34,204 --> 00:14:36,574 So why not take a moment and do that, and I'll see you next week.