How can collaboration revolutionize small architecture
Jon Clayton:practices and help tackle complex global challenges like climate change.
Jon Clayton:I'm joined by
Jon Clayton:co-founding director of eco responsive environments to explore
Jon Clayton:the benefits and the challenges of collaboration in architecture.
Jon Clayton:In this episode.
Jon Clayton:Of architecture business club, the weekly podcast for solo
Jon Clayton:and small firm architecture practice owners, just like you.
Jon Clayton:He wants to build a profitable future-proof architecture business
Jon Clayton:that fits around their life.
Jon Clayton:I'm John Clayton, your host.
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Jon Clayton:struggling to find clarity or reach your goals, consider working with me.
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Jon Clayton:hours or building your team.
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Jon Clayton:For more information now let's discuss collaboration.
Jon Clayton:Prachi Ramparia is a co founding director of Eco Responsive Environments, an award
Jon Clayton:winning urban design and architectural practice with a singular mission, using
Jon Clayton:a complex systems approach, they designed to support health and well being.
Jon Clayton:As a consultancy, their services include feasibility studies, visioning
Jon Clayton:and development briefs, outline and detail planning applications,
Jon Clayton:strategic master planning, public realm and regeneration strategies,
Jon Clayton:research publications and teaching.
Jon Clayton:Prachi is a design council expert, teaches at Oxford Brookshire
Jon Clayton:University's MAUD course, and sits on multiple quality review panels.
Jon Clayton:She has also co authored a book titled Eco Responsive Environments.
Jon Clayton:Prachi, welcome to Architecture Business Club.
Prachi Rampuria:Thanks, John, and thanks for inviting us.
Prachi Rampuria:It's a real pleasure.
Jon Clayton:Ah, it's a pleasure to have you here.
Jon Clayton:Before we, um, get stuck into the topic that we're going to talk about today
Jon Clayton:I believe that you've, you've recently been learning how to play the piano.
Jon Clayton:I'd, I'd love to hear more about that.
Jon Clayton:Could you tell me about, um, how that's been going so far?
Prachi Rampuria:Yes, I have been.
Prachi Rampuria:So it's been about 18 months and I think it was just a long childhood dream to
Prachi Rampuria:do that, which I'm realizing in my 30s.
Prachi Rampuria:Um, and, uh, it is, it is challenging, I think, but it's equally rewarding.
Prachi Rampuria:Like it's something that you need to go back to every day.
Prachi Rampuria:Um, But, uh, yeah, it just like with architecture, things become really fast
Prachi Rampuria:paced sometimes, you know, and the piano is something that just slows me down.
Prachi Rampuria:It slows the pace of things.
Prachi Rampuria:And when you have to like, just focus on small details and you
Prachi Rampuria:have to focus on small things.
Prachi Rampuria:And yeah, it, there comes a point where I, where I forget that there's anything
Prachi Rampuria:else, which is, which is good sometimes.
Prachi Rampuria:So that's what piano does for me.
Prachi Rampuria:Yeah.
Jon Clayton:Oh yeah, it's a great, um, form of like mindfulness.
Jon Clayton:I find that when I practice the guitar that I'm like, I'm in the moment with
Jon Clayton:practicing the music and playing, and, and it really helps me to not be.
Jon Clayton:Thinking about lots of other things and slow things down a little bit.
Jon Clayton:So, and is it true?
Jon Clayton:Is it true that, um, at one point you moved into a new place.
Jon Clayton:Your piano was like your only piece of furniture.
Jon Clayton:Is that true?
Prachi Rampuria:it's, it's true.
Prachi Rampuria:It's true.
Prachi Rampuria:I was really scared.
Prachi Rampuria:Even telling my family was like, what you haven't bought yourself like a
Prachi Rampuria:bed or a table or a chair and you've invested like, you know, like last
Prachi Rampuria:month researching on which piano to buy.
Prachi Rampuria:It's true.
Prachi Rampuria:Um, yeah.
Prachi Rampuria:Uh, and I don't know why I don't, I don't have, honestly, I don't have
Prachi Rampuria:any reason for it apart from the fact that probably that was like during the
Prachi Rampuria:COVID as well, so I was more at home.
Prachi Rampuria:I had more time and I'm like, I really need the piano.
Prachi Rampuria:now as soon as possible.
Jon Clayton:yeah,
Jon Clayton:What did your neighbors think of it?
Jon Clayton:Your, your piano playing?
Prachi Rampuria:Well, this time I learned from my previous mistake.
Prachi Rampuria:So this time I got myself a digital piano rather than an acoustic piano.
Prachi Rampuria:It's a digital upright piano and, um, they can't hear a thing.
Prachi Rampuria:So I live in an old Victorian house and the acoustics are pretty bad.
Prachi Rampuria:And yeah, I just plugged myself in the piano and I have my headphones on and.
Prachi Rampuria:Yeah, I can practice at 3 a.
Prachi Rampuria:m.
Prachi Rampuria:in the morning if I want.
Jon Clayton:That's pretty cool.
Jon Clayton:So we're going to talk about the benefits of collaboration and in particular how
Jon Clayton:how it can help our industry's approach to pressing issues like climate change.
Jon Clayton:And you believe that collaboration is essential to tackling these
Jon Clayton:complex global challenges like climate change and biodiversity loss.
Jon Clayton:So, I'm interested, like, how, how can architecture practices, particularly
Jon Clayton:smaller ones, contribute to these efforts through collaborative projects.
Prachi Rampuria:Yes, we We do believe strongly that solutions to
Prachi Rampuria:our world's most complex problems won't come from a single specialism
Prachi Rampuria:or a single subject and, and these problems, they are complex for a reason.
Prachi Rampuria:It's because these issues are multifaceted.
Prachi Rampuria:And addressing them does need to bring together a wide range of different
Prachi Rampuria:expertise, um, professional opinion, local knowledge, uh, and across,
Prachi Rampuria:uh, sort of various fields as well.
Prachi Rampuria:So it's, you know, sort of arts, design, sciences, humanities,
Prachi Rampuria:economics, so on and so forth.
Prachi Rampuria:Um, so we do believe that we do need to come together, um, in order to
Prachi Rampuria:resolve, because every problem has sort of ramifications across the board, uh,
Prachi Rampuria:you know, in order to make a design solution viable, you need to understand
Prachi Rampuria:the economics of it, how it works or not, uh, and so on and so forth.
Prachi Rampuria:Um, in terms of how can architectural practices, particularly smaller
Prachi Rampuria:ones, contribute to these efforts is there are two dimensions to it.
Prachi Rampuria:I feel, um, any architectural practice, big or small, needs to understand and
Prachi Rampuria:realize that although, you know, it is a profession that's often seen as
Prachi Rampuria:being responsible for like joining up the dots, or, you know, kind of being
Prachi Rampuria:a generalist, to a certain degree, we do need to understand that we are,
Prachi Rampuria:we are a cog in the bigger picture.
Prachi Rampuria:So we, we have to provide our contribution to the best of our ability and skills and
Prachi Rampuria:expertise in relation to the project needs and in relation to the wider team and
Prachi Rampuria:working within the political and economic context in which the project is rooted.
Prachi Rampuria:Now, smaller practices like ours in particular, we do rely on
Prachi Rampuria:external expertise and we do rely on working with a wider consultant
Prachi Rampuria:team to cover a lot of skills.
Prachi Rampuria:And sort of areas of deep knowledge that we don't have in house.
Prachi Rampuria:So like, for example, you know, the, the ACOMs and the Atkins of the world
Prachi Rampuria:and the Arabs of the world will probably have a lot, a lot of sort of different
Prachi Rampuria:professional disciplines within the same, you know, under the same roof.
Prachi Rampuria:But smaller practices don't always have the luxury of having that.
Prachi Rampuria:Um.
Prachi Rampuria:And so, uh, collaboration is the only way forward.
Prachi Rampuria:Like, how else would we be working on multifaceted problems and sort of
Prachi Rampuria:finding solutions to complex issues?
Prachi Rampuria:Um, but I think also, I think the second side of things, and that could be a
Prachi Rampuria:potential advantage, is that being a small practice, we also have lower overheads.
Prachi Rampuria:And sort of lower costs of actually running a practice.
Prachi Rampuria:And in that sense, sometimes collaboration does give us a financial edge, because
Prachi Rampuria:we are able to add competitive value to a wider team, um, by bringing
Prachi Rampuria:together sort of a consortium of similar SMEs or individuals who, who
Prachi Rampuria:have had deep experience and knowledge.
Prachi Rampuria:Of the sort of project needs that needs to be addressed.
Prachi Rampuria:So there's a real potential of, you know, sort of real opportunity that
Prachi Rampuria:you can bring together bespoke teams that are tailored to be project
Prachi Rampuria:specific on very competitive fees.
Prachi Rampuria:You know, just like being really blunt about it.
Prachi Rampuria:And I think that's an advantage that a lot of small architectural practices can
Prachi Rampuria:Um, you know, viably consider whilst it might be a challenge for larger sort of
Prachi Rampuria:Multinational MNCs and so on, but yeah, collaboration is the way forward for us.
Jon Clayton:yeah, that's so true.
Jon Clayton:I think as a small practice you can be very agile, and as you say, there's
Jon Clayton:the option through collaboration to put together a potential dream
Jon Clayton:team for, um, specific projects.
Jon Clayton:So there's, um, definitely some huge advantages there.
Jon Clayton:You, um, you co authored the project.
Jon Clayton:A book your book, Eco responsive environments that actually discusses
Jon Clayton:how collective intelligence can unlock new methods and solutions in design.
Jon Clayton:Can you share any examples of how collaboration has led to innovations in
Jon Clayton:your practice or in any other practices or businesses that you've been working with?
Prachi Rampuria:Yeah, sure.
Prachi Rampuria:So I think this is a very interesting question, actually, Jordan.
Prachi Rampuria:And before I answer the question directly, actually, I'll take a step back
Prachi Rampuria:because it's important to understand or establish what we mean by innovation.
Prachi Rampuria:What does innovation mean?
Prachi Rampuria:You know, like, in a lot of cases, when something that is not mainstream in
Prachi Rampuria:current design culture, when that gets successfully implemented, and someone
Prachi Rampuria:sees the results of that bearing fruit, then that is, you know, in many cases,
Prachi Rampuria:it's termed as innovation, because it's something that's not commonly seen.
Prachi Rampuria:Innovation for one place.
Prachi Rampuria:Can also be known for another like something which is innovative in
Prachi Rampuria:the UK could be a default setting.
Prachi Rampuria:I don't know somewhere in Europe or in Germany or Netherlands, etc.
Prachi Rampuria:So it changes.
Prachi Rampuria:It is very relative and very subjective.
Prachi Rampuria:But what is important to understand regarding innovation is.
Prachi Rampuria:I guess it's, it's not innovation in itself, but it's
Prachi Rampuria:the process of innovation.
Prachi Rampuria:So if, if someone equates radical ideas to innovation, I think it's, it's absolutely
Prachi Rampuria:critical to understand and accept that radical ideas are never born in vacuum.
Prachi Rampuria:You know, you, creativity ignites when different ideas
Prachi Rampuria:and different minds collide.
Prachi Rampuria:And collaboration, collaboration of diverse people, you know, their
Prachi Rampuria:own sort of thinking, perspectives, views, is absolutely like, it's,
Prachi Rampuria:it's the foundation of all of this.
Prachi Rampuria:So the way, so now coming back to your question, if that is how we see
Prachi Rampuria:innovation, Then, uh, yes, through sort of a lot multiple projects, actually,
Prachi Rampuria:to be honest, all projects were possible in some in one degree or another.
Prachi Rampuria:We do find new ideas unlocking because of collaboration.
Prachi Rampuria:So as an example, we are working on this project called Heath Park Masterplan.
Prachi Rampuria:It's it's in Runcorn in Liverpool.
Prachi Rampuria:We, it recently got outlined planning.
Prachi Rampuria:Um, and, uh, the the project brief was actually very aspirational
Prachi Rampuria:in sustainability terms.
Prachi Rampuria:So our role on that project was being a lead master planner
Prachi Rampuria:as well as project manager.
Prachi Rampuria:So we were undertaking the project management role as well.
Prachi Rampuria:And, um, so one of the key things, because the project brief was so
Prachi Rampuria:aspirational in sustainability terms, we really had to be innovative, i.
Prachi Rampuria:e.
Prachi Rampuria:do we have the right team members in place?
Prachi Rampuria:Like, for example, if we want to really innovate, um, regarding
Prachi Rampuria:water, And how we recycle not just gray water but also black water.
Prachi Rampuria:How do we localize?
Prachi Rampuria:How do we go beyond subs?
Prachi Rampuria:Because sustainable urban drainage is now being supported
Prachi Rampuria:in local policy a great deal.
Prachi Rampuria:But there are issues, there are water security issues beyond that.
Prachi Rampuria:So really trying to push the boundary means we have to innovate within
Prachi Rampuria:the culture we are working in.
Prachi Rampuria:So that needed.
Prachi Rampuria:That meant that for the viability stage of that master plan, we had to ensure
Prachi Rampuria:that we have the right expertise on board.
Prachi Rampuria:So we then proactively, like it was honestly, it was a very cold corner.
Prachi Rampuria:We were like, who works in this sector, you know, who has delivered
Prachi Rampuria:such sort of infrastructures.
Prachi Rampuria:We need to reach out to them.
Prachi Rampuria:We reach out to them.
Prachi Rampuria:Um, Regarding the project.
Prachi Rampuria:And we were fortunate enough to get a response back.
Prachi Rampuria:So, you know, we get them appointed on the team.
Prachi Rampuria:And that's because we were able to, uh, kind of oversee project management.
Prachi Rampuria:And we had sort of good relations, sort of, sort of communication channels
Prachi Rampuria:and mechanisms with the client team.
Prachi Rampuria:So we were able to sort of make them understand the value.
Prachi Rampuria:of doing certain things at a certain time in a project because of that, for example,
Prachi Rampuria:by getting the water expertise on board, if it was organic or water in the case of
Prachi Rampuria:the, this particular project, we were able to actually understand the, the costs.
Prachi Rampuria:The cost implication of that infrastructure.
Prachi Rampuria:Uh, if it is implemented, what are the risks and barriers?
Prachi Rampuria:What about long term maintenance management?
Prachi Rampuria:Also, also like these practical issues, uh, and also implementation
Prachi Rampuria:in the context of UK because, you know, blackwater recycling is
Prachi Rampuria:something that doesn't happen at all.
Prachi Rampuria:You know, it's not even explored.
Prachi Rampuria:Um, it wouldn't have happened.
Prachi Rampuria:if the, if a, the client team was not supporting and willing to take the risk
Prachi Rampuria:because it is a resource and it does have an impact on the fee structure.
Prachi Rampuria:Um, and B, if these areas of innovation were not highlighted right up front,
Prachi Rampuria:another area of innovation in the project was around vertical farming.
Prachi Rampuria:So again, sort of finding the right expertise and working with
Prachi Rampuria:them right from the outset, these things get really difficult to
Prachi Rampuria:retrofit later on in a project.
Prachi Rampuria:So sort of having the holistic view.
Prachi Rampuria:of what expertise, where can we innovate in this project, you know, um, in relation
Prachi Rampuria:to the project brief, and then sort of really focusing and targeting kind of
Prachi Rampuria:people who can help you in that journey, I think was really important for us.
Prachi Rampuria:Um, on another project, which was the Lechweth master plan, uh,
Prachi Rampuria:which was a Greenfield expansion whilst, you know, Heath Park was
Prachi Rampuria:a brownfield regeneration site.
Prachi Rampuria:Um, so there, I think there was a lot of innovation around community
Prachi Rampuria:engagement, which again, you know, is not very mainstream and sort of
Prachi Rampuria:really kind of embedding that in a very structured way as part of the,
Prachi Rampuria:um, the design development process.
Prachi Rampuria:Uh, I think that was something that that was really deeply looked into and
Prachi Rampuria:some of the other areas we we looked into in order to support innovation
Prachi Rampuria:in the project was areas around, for example, local food production.
Prachi Rampuria:How viable could it be?
Prachi Rampuria:What might be the, uh, alternatives, et cetera?
Prachi Rampuria:but also around community led housing as well on a certain proportion of the site.
Prachi Rampuria:So, and again, these were part of the development brief, so they were very
Prachi Rampuria:client driven, um, sort of agenda.
Prachi Rampuria:Um, and I guess as a third example, I think our book, which I think we
Prachi Rampuria:spent about 14 years sort of putting that together, um, that is I guess
Prachi Rampuria:a result of a sort of a meeting of many, many countless minds and ideas.
Prachi Rampuria:Uh, you know, it, it would have never taken us this long if, if we
Prachi Rampuria:wouldn't have undergone that process.
Prachi Rampuria:Um, and it touches on a wide range of disciplines from landscape ecology
Prachi Rampuria:to transport to architecture, as well as the multi sensory atmospheres and
Prachi Rampuria:how do we design and deliver those.
Prachi Rampuria:So, Um, I mean, I remember reading like research papers on riparian corridors.
Prachi Rampuria:I had no clue about them at that point in time, and I learned so much.
Prachi Rampuria:So yeah, I think these would be some of the examples that we've sort of seen
Prachi Rampuria:how collaboration leads to innovation in practice or or in our projects.
Jon Clayton:Those are some brilliant examples.
Jon Clayton:Thanks for sharing those.
Jon Clayton:And, yeah, I think that idea that the innovation happens through
Jon Clayton:this collaboration when people come together I mean, nobody
Jon Clayton:has a monopoly on great ideas.
Jon Clayton:Uh, and I think it was that idea of almost like a mastermind.
Jon Clayton:I talked about this with a guest on a previous episode, we were talking
Jon Clayton:about mastermind groups where people come together and share ideas.
Jon Clayton:I think it was in a book originally by Napoleon Hill How to Think and Grow Rich.
Jon Clayton:Fairly famous business book, but it talks about this idea of bringing
Jon Clayton:people together and how it's almost like there's this other mind that's
Jon Clayton:formed by, the people within the room.
Jon Clayton:the different perspectives that you get and then these ideas come out of
Jon Clayton:these conversations that just wouldn't have happened otherwise and it's
Jon Clayton:just by bringing people together and collaborating and sharing knowledge
Jon Clayton:and it's, uh, it's amazing some of the things that can come out of it.
Jon Clayton:So, um, yeah, those are fantastic examples.
Jon Clayton:In your experience, I mean, what are some of the biggest challenges when trying to
Jon Clayton:overcome those professional silos that we can find ourselves in and actually working
Jon Clayton:with like experts from other fields, what have been some of the challenges
Jon Clayton:there for you and your business?
Prachi Rampuria:Yeah, and I think this for us goes back since
Prachi Rampuria:we started working on the book.
Prachi Rampuria:So I think working on the book was like a very steep learning curve for us
Prachi Rampuria:because it really like sort of collided us head on with disciplines that we were
Prachi Rampuria:not actually, we were familiar with, but we didn't have deep knowledge in.
Prachi Rampuria:Um, and I think landscape was one of those.
Prachi Rampuria:Um, so when we, So just going a step back when we talk about professional silos.
Prachi Rampuria:Okay.
Prachi Rampuria:What is it?
Prachi Rampuria:Professional silo is basically that you are blinded by how your work
Prachi Rampuria:overspills with the work of others.
Prachi Rampuria:And inevitably, any design work and any design project will be
Prachi Rampuria:having a creative design team.
Prachi Rampuria:So your work will relate with others.
Prachi Rampuria:But if you are blinded towards that, you won't be able to, um, uh, provide
Prachi Rampuria:optimal outcomes for the project.
Prachi Rampuria:So one of the biggest problems I think that happens, um, in trying to overcome
Prachi Rampuria:professional silos is, um, is that we need to to understand the other
Prachi Rampuria:disciplines and we need to listen more.
Prachi Rampuria:Sometimes the listening process doesn't happen effectively enough
Prachi Rampuria:and we just jump into ideas and we, we need to stop doing that.
Prachi Rampuria:I think a little bit more conscious effort in, in listening.
Prachi Rampuria:Uh, so I'll give you an example.
Prachi Rampuria:So like, for example, um, when you're working with ecologists,
Prachi Rampuria:now they are not designers.
Prachi Rampuria:Right.
Prachi Rampuria:And similarly, designers do not have, uh, the, the deep knowledge of ecology that a
Prachi Rampuria:project needs, particularly in the context of climate change, biodiversity emergency.
Prachi Rampuria:So how would you come up with optical optimal outcomes for a site?
Prachi Rampuria:It is by working together.
Prachi Rampuria:But when you do work together, you need to understand at what stage of the
Prachi Rampuria:project you need to involve an ecologist or any other expertise for that matter,
Prachi Rampuria:depending on the kind of input you need.
Prachi Rampuria:So, um, it is, I guess it partly does go back to the view of, you
Prachi Rampuria:know, the, the architect or an urban designer being a generalist
Prachi Rampuria:in that we have, we are specialists, but we need to have wider vision.
Prachi Rampuria:I think one may say that us more than everyone else, you know, it might be
Prachi Rampuria:assumed that we have this responsibility to a greater degree, but to be honest,
Prachi Rampuria:a part of me also disagrees with that.
Prachi Rampuria:I think we've moved beyond a point in, you know, in the trajectory.
Prachi Rampuria:in the trajectory of the way the planet is evolving, that, you know,
Prachi Rampuria:it's just too much of overload on architects and urban designers to
Prachi Rampuria:be joining up the dots all the time.
Prachi Rampuria:I think, you know, we need to really honestly, like, share this responsibility
Prachi Rampuria:and be open to sharing, because, you know, there needs to be a common
Prachi Rampuria:understanding of how settlements work, how, you know, they're complex
Prachi Rampuria:ecosystems, they are built environments, and they are extremely complex.
Prachi Rampuria:And for that, it might mean on a day to day basis that yes, you
Prachi Rampuria:need to sort of, um, you know, go beyond or move beyond your ideas.
Prachi Rampuria:You do need to open up.
Prachi Rampuria:You need to be okay with being vulnerable in front of people.
Prachi Rampuria:You need to be okay in saying, I did not know that.
Prachi Rampuria:And it is really good to learn.
Prachi Rampuria:Um, and you need to be okay in saying that, well, I know nothing
Prachi Rampuria:about it, but I will follow up and I will So, you know, and Yeah.
Prachi Rampuria:Like in, in, in my experience, that is how you overcome professional silos is just
Prachi Rampuria:by admitting that you don't know, and kind of just opening yourself to learning more.
Jon Clayton:yeah, I think that's, um, it's just, you Sharing some vulnerability
Jon Clayton:really and like when you collaborating with other professionals, it's okay
Jon Clayton:that you know, you know how to do your thing and they know how to do theirs.
Jon Clayton:So it's okay if you're.
Jon Clayton:level of knowledge isn't the same as theirs.
Jon Clayton:You can't expect it to be, can you?
Jon Clayton:You know, that we're doing different things and we want to work together,
Jon Clayton:but yeah, just holding your hands up and saying, look, I, I don't know about this.
Jon Clayton:That's why we need your expertise and why we want to collaborate in the first place.
Jon Clayton:I think another, um, Something that I've come across before is and you sort of
Jon Clayton:touched upon this regarding the timing of when other consultants get involved,
Jon Clayton:because I think sometimes on a project that when you don't know when that's
Jon Clayton:not your profession and you're bringing in a collaborator that's from another
Jon Clayton:profession, you might not realize.
Jon Clayton:the best time to bring them in and often it's far earlier than we expect it to be.
Jon Clayton:I've I had a conversation with, uh, an interior designer we were talking
Jon Clayton:about this last year and, and she was explaining how often she would get
Jon Clayton:involved in projects that had perhaps been the building itself, the space
Jon Clayton:had been designed by an architectural practice, um, that perhaps didn't
Jon Clayton:have an in house interior designer.
Jon Clayton:And then She was then brought in to become involved in the project
Jon Clayton:and in from her perspective as an interior designer, it was.
Jon Clayton:Often too late that they've been decisions that have been made about
Jon Clayton:the project and about the design that she would have been at the project
Jon Clayton:and the client would have benefited by her being involved much earlier.
Jon Clayton:So I think that would be something that I would suggest is something that
Jon Clayton:if, if you are doing a project and you, uh, Recognize that you need to
Jon Clayton:collaborate because there's some other skills that need to be brought in that
Jon Clayton:bring them in as early as possible.
Jon Clayton:Like, don't assume, you know, when, when that skill is required, like bringing
Jon Clayton:them in from the beginning, if you can.
Prachi Rampuria:totally.
Prachi Rampuria:And sometimes I think what we've also found, like, for example, in, in,
Prachi Rampuria:in some of our projects like Heath Park, for instance, is it is really
Prachi Rampuria:important in terms of overcoming professional silos and bringing in
Prachi Rampuria:the right people at the right time.
Prachi Rampuria:The development brief.
Prachi Rampuria:is really important because that really sets the stage of what input do you need.
Prachi Rampuria:So how do you know, you know, like, okay, in depending on the scale
Prachi Rampuria:and nature of the project, you will be able to predict some, you
Prachi Rampuria:know, a wide range of professional expertise that will be needed.
Prachi Rampuria:And based on your experience, you can sort of understand when they would be
Prachi Rampuria:needed, perhaps, but in some cases, It's, it's not a bad idea to, uh,
Prachi Rampuria:instead of just assuming that this is what has happened previously in
Prachi Rampuria:projects, this is how it should be done.
Prachi Rampuria:Just, you know, just sit back for some time and just think, is
Prachi Rampuria:this the only way it can be done?
Prachi Rampuria:Are there any other avenues, you know, in the current context that we are
Prachi Rampuria:working in that we might be missing?
Prachi Rampuria:I mean, having experience in this particular project a decade ago,
Prachi Rampuria:you know, uh, Might mean that you may want to reevaluate how the
Prachi Rampuria:team was structured, for example.
Prachi Rampuria:So it's like we personally from personal experience, we've really benefited from,
Prachi Rampuria:uh, just having informal discussions with people who are vastly more experienced
Prachi Rampuria:than us, you know, and it's just picking their brains on things like, Oh, this
Prachi Rampuria:is the kind of project, maybe 10 years down the line or five years ago or
Prachi Rampuria:something, this is how it would happen.
Prachi Rampuria:But considering the current political, social, economic,
Prachi Rampuria:environmental context, are they.
Prachi Rampuria:In your experience, is there any other expertise?
Prachi Rampuria:Are there any other areas we can innovate on this project within
Prachi Rampuria:the economic budget or the capital budget that you're working in?
Prachi Rampuria:And sometimes it's just like a little bit of brainstorming, you know, right at
Prachi Rampuria:the outset with people who you trust and you know, and you, you can, you know,
Prachi Rampuria:you can call them a friend of your, of your practice or a collaborator or a long
Prachi Rampuria:term sort of business partner or business organization you've been working with.
Prachi Rampuria:Um, and like a mentor, it could be a mentor as well.
Prachi Rampuria:And just doing that because it just helps you like sense check that what
Prachi Rampuria:you're thinking, you know, you're not missing anything potentially that
Prachi Rampuria:otherwise could have been addressed or sort of, you could have pushed the
Prachi Rampuria:boundaries regarding innovation on, but yeah, I think that helps as well.
Prachi Rampuria:Just taking a step back and just questioning everything that you sometimes
Prachi Rampuria:we just assume because of the time deadlines, because of the program, we just
Prachi Rampuria:keep going from one stage to the other.
Prachi Rampuria:But if we do get the time, you know, to just have a step
Prachi Rampuria:back and reflect, we should.
Jon Clayton:Absolutely.
Jon Clayton:Yeah.
Jon Clayton:So we've looked at the.
Jon Clayton:Some of the benefits of, of collaboration from an environmental point of view.
Jon Clayton:How can collaboration help architecture practices in other
Jon Clayton:ways, especially the small practices?
Jon Clayton:We have touched upon this a little bit around the idea of innovation.
Jon Clayton:Are there any other advantages that you feel that there are, particularly for
Jon Clayton:small practices through collaboration?
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Prachi Rampuria:Yes, definitely.
Prachi Rampuria:I think we touched on some of them in other things like agility, sort of
Prachi Rampuria:being able to be flexible and nimble as a practice because you are working
Prachi Rampuria:with specific projects or specific individuals or organizations on a project.
Prachi Rampuria:project by project basis.
Prachi Rampuria:Um, and so you can sort of really kind of continue to keep your overheads low.
Prachi Rampuria:Uh, and the teams kind of come together and disband depending on the project
Prachi Rampuria:needs and, and, and outcomes needed.
Prachi Rampuria:Uh, so that's a big plus, which means depending on the business model of your
Prachi Rampuria:own practice, design practice, uh, you might even be able to think and reflect
Prachi Rampuria:on what kind of projects you want to work.
Prachi Rampuria:on what kind of clients you want to work with.
Prachi Rampuria:Um, and I think collaboration is a good way to unlock some of those
Prachi Rampuria:opportunities and kind of really structure and think about where do you
Prachi Rampuria:see yourself as a practice in five years?
Prachi Rampuria:Uh, what sort of projects you want to be doing?
Prachi Rampuria:Uh, and therefore, which, which kind of.
Prachi Rampuria:individual's organization, uh, would benefit you, you know, to
Prachi Rampuria:collaborate on, uh, and with.
Prachi Rampuria:So definitely, I would say, uh, I mean, in these sort of uncertain
Prachi Rampuria:economic times, definitely being able to be nimble, flexible is a
Prachi Rampuria:big, big advantage of collaboration.
Jon Clayton:I would totally agree.
Jon Clayton:Yeah.
Jon Clayton:Yeah.
Jon Clayton:This totally makes sense in the day and age that we find ourselves in.
Jon Clayton:Collaboration, it can bring some challenges, the logistics of
Jon Clayton:collaborating with other practices or consultants particularly around,
Jon Clayton:I guess, communication could be one of the big challenges there.
Jon Clayton:How can smaller practices manage this when collaborating
Jon Clayton:or working on a collaborative project with other consultants?
Prachi Rampuria:I think in my experience of collaborating on
Prachi Rampuria:projects, uh, In other words, it is about building long term relationships.
Prachi Rampuria:That's the only way collaboration can meaningfully work.
Prachi Rampuria:Um, if someone sees collaboration and okay, we are collaborating with
Prachi Rampuria:someone is just for this project and then, you know, that's it.
Prachi Rampuria:End of story.
Prachi Rampuria:Um, then I think, uh, you know, the, the real advantages of collaboration,
Prachi Rampuria:uh, You know, unlocks over time because eventually it is down.
Prachi Rampuria:It is a human relationship, you know, and you become more open in communicating with
Prachi Rampuria:someone when you develop a certain degree of trust and trust develops over time.
Prachi Rampuria:So, uh, you know, you need to give that time.
Prachi Rampuria:To, you know, when working with with other consultants, if the project
Prachi Rampuria:program is short and tight, I think one also needs to demonstrate, uh,
Prachi Rampuria:you know, sort of a certain degree of understanding and empathy, uh,
Prachi Rampuria:you know, and sort of being open and make conscious effort and proactive
Prachi Rampuria:communication becomes really important.
Prachi Rampuria:So for example, if you're working with a new consultant and they
Prachi Rampuria:send some information through.
Prachi Rampuria:You might be only able to review the information early next week,
Prachi Rampuria:but just sending a line saying, you know, thank you for the information,
Prachi Rampuria:uh, we have downloaded it.
Prachi Rampuria:Okay, we'll only, we'll get back to you next week.
Prachi Rampuria:Just give them a sense of, you know, that, okay, we are dealing
Prachi Rampuria:with someone who we can rely on.
Prachi Rampuria:They have received the communicate well, um, And you can talk to them,
Prachi Rampuria:uh, and that they will respond back.
Prachi Rampuria:So, uh, I think that level of communication is really important when
Prachi Rampuria:you're, when you're working with sort of new organizations or individual.
Prachi Rampuria:Once you've known people for a very long time, you know, to some, yes.
Prachi Rampuria:And you need to maintain that.
Prachi Rampuria:So sometimes people know you well enough that, okay, you are not responding.
Prachi Rampuria:They know it is on your radar and you will address it only because you work
Prachi Rampuria:for so long and they know how you work.
Prachi Rampuria:Um, so it is important to manage relationships.
Prachi Rampuria:Very, very carefully.
Prachi Rampuria:Uh, when it comes to collaboration.
Prachi Rampuria:Uh, and I think transparency is extremely important in that honesty,
Prachi Rampuria:building trust and keeping that trust.
Prachi Rampuria:So sort of, um, it comes down to your own credibility.
Prachi Rampuria:You know, it's for me like you're collaborating with a person.
Prachi Rampuria:You know, like forget about organizations, but you're collaborating on a project, you
Prachi Rampuria:know, and eventually it, everything that is an outcome on the project is a result
Prachi Rampuria:of the, uh, sort of healthy team dynamics that is created in the background.
Prachi Rampuria:And those healthy team dynamics does not happen overnight.
Prachi Rampuria:You know, it is like a small email, you know, appreciation sort of, um,
Prachi Rampuria:kind of small gestures like that, you know, kind of, which are genuine.
Prachi Rampuria:I think that's really important that, that you stay genuine to
Prachi Rampuria:the project, to the team members.
Prachi Rampuria:Um, I think, like the other financial logistic, logistical
Prachi Rampuria:challenge might be around things like contractual terms, payments,
Prachi Rampuria:where a lot of fallouts might happen.
Prachi Rampuria:That is where, you know, having a very, um, well scoped
Prachi Rampuria:contract is really important.
Prachi Rampuria:Understanding payment schedules are very important.
Prachi Rampuria:Being able to respond to those payment schedules, like for example, in some
Prachi Rampuria:project, you know, for whatever reason, if, if you are getting payment, um,
Prachi Rampuria:uh, you know, if, if payment for you is delayed as an architectural practice and
Prachi Rampuria:you have sub consultants, for instance, and you're a small practice, so you might
Prachi Rampuria:not be able to pay them unless you receive the payment, which can be a very practical
Prachi Rampuria:issue, then make sure you communicate.
Prachi Rampuria:You know, the reasons and you're able to share evidence so that you know, and that
Prachi Rampuria:you're able to then foster so you know, so that this doesn't become a setback in in
Prachi Rampuria:the collaborative nature of the project.
Prachi Rampuria:So it's really important for to use collaboration, not just a means of getting
Prachi Rampuria:sort of desirable project outcomes.
Prachi Rampuria:Yes, that's critically important, but also as a means to nurture
Prachi Rampuria:long long term relationships.
Prachi Rampuria:Thank you.
Jon Clayton:Yeah,
Prachi Rampuria:yeah,
Jon Clayton:real value is unlocked.
Jon Clayton:I can't remember who said it now, but I heard somebody say trust
Jon Clayton:equals interactions over time.
Jon Clayton:And you know, the longer that you're working with a person, collaborating
Jon Clayton:with them, that the more that that trust can build, I mean, there's obviously
Jon Clayton:tons of benefits from this approach and hopefully more practices will embrace a
Jon Clayton:more collaborative approach in the future.
Jon Clayton:How do you.
Jon Clayton:Envision this approach shaping the future of the industry.
Prachi Rampuria:the way it sort of evolves us as a practice, I think, is
Prachi Rampuria:that we are just constantly learning.
Prachi Rampuria:I mean, they're like with every, like, for example, when we were working on
Prachi Rampuria:the book, and we were working on the master, these master plan projects.
Prachi Rampuria:To be honest, we like, I am a self confessed geek.
Prachi Rampuria:So, you know, like I just like, especially if it's like a discipline, which is
Prachi Rampuria:complimentary, but something that I, you know, we don't have deep knowledge in.
Prachi Rampuria:I would, or my starting point would always be, Oh, it's great.
Prachi Rampuria:We are working with you because we have very limited knowledge on this.
Prachi Rampuria:And these are questions.
Prachi Rampuria:How do you do this?
Prachi Rampuria:How do you do that?
Prachi Rampuria:You know, it's, it's time to learn from them.
Prachi Rampuria:Uh, really because that's where real value is sort of learning knowledge expansion
Prachi Rampuria:is one area where which like sometimes you know for in some situations you know
Prachi Rampuria:collaboration is seen as a burden like oh my god you know like we'll have to
Prachi Rampuria:like deal with x and y and z in order to achieve this but you know if we are able
Prachi Rampuria:to See beyond that, you know, just kind of open up, open ourselves a little bit more.
Prachi Rampuria:We realize that actually, uh, the, the beneficiary is, is our own selves.
Prachi Rampuria:Um, but obviously this has to be a mutual process, so it cannot be one sided.
Prachi Rampuria:So you cannot be collaborating from your end and you know, they're not.
Prachi Rampuria:They're not being a reciprocal effect.
Prachi Rampuria:It's not going to work that way either.
Prachi Rampuria:So you do need to choose who you collaborate with.
Prachi Rampuria:And it is a, it is a matter of trial and error.
Prachi Rampuria:Sometimes you do find the right partner.
Prachi Rampuria:Sometimes you may not click for whatever reason.
Prachi Rampuria:And that's the nature.
Prachi Rampuria:Of, of how, you know, life works, you know, um, it's not that every
Prachi Rampuria:collaboration that you dive into will be something that, you know, uh,
Prachi Rampuria:sort of gets continued in future, you know, different collaborations come
Prachi Rampuria:for different purposes and reasons.
Prachi Rampuria:But I think having.
Prachi Rampuria:You know, having an open and honest approach to all collaborations, no
Prachi Rampuria:matter how short, no matter how long, is extremely important because, um, and
Prachi Rampuria:I think that is something that really shapes the future of architecture.
Prachi Rampuria:Eventually, what is architecture?
Prachi Rampuria:There are so many, you know, sort of practices of different sizes and shapes.
Prachi Rampuria:They are doing their individual projects and collectively over time
Prachi Rampuria:we are seeing a wide range of sites transforming across London, across UK,
Prachi Rampuria:and that is changing the nature of place, uh, neighborhoods, cities, regions.
Prachi Rampuria:That's architecture.
Prachi Rampuria:It is a collective effort.
Prachi Rampuria:In the end.
Prachi Rampuria:So, you know, and that has been a result of laborious collaborations.
Prachi Rampuria:So the, the, the only way I would envision the shaping the future of
Prachi Rampuria:architecture is being open to learning knowledge expansion collaboration learning
Prachi Rampuria:from the lessons of every project.
Prachi Rampuria:Um, yeah, and.
Prachi Rampuria:Being, you know, it's like you learn from the success, but you
Prachi Rampuria:also need to be frank about failure
Jon Clayton:Well, we learned, they learned as much from the failures,
Jon Clayton:if not more than the successes.
Prachi Rampuria:Yeah, yeah.
Prachi Rampuria:And just being true to that and yeah, and I think that's what
Prachi Rampuria:we learn from every project.
Prachi Rampuria:Like what, what worked in a certain collaboration, what did not work in
Prachi Rampuria:a certain, there can be constraints.
Prachi Rampuria:to collaboration as well.
Prachi Rampuria:There could be financial constraints to collaboration that, oh, we
Prachi Rampuria:would love to collaborate on X, Y, and Z, but the project fee
Prachi Rampuria:actually does not account for that.
Prachi Rampuria:So in that case, you do need to try and think that, okay, are there any
Prachi Rampuria:strategies which can maximize the benefits of the limited resources that we have?
Prachi Rampuria:And, you know, like, You, if you try to do that alone, you might
Prachi Rampuria:be getting five ideas in one hour.
Prachi Rampuria:But if you have, if you just organize your limited resources as, and you have
Prachi Rampuria:a brainstorming session for the same one, one hour, you might get 20 ideas.
Prachi Rampuria:And then, you know, so it's just using time wisely, I think is, is, you know,
Prachi Rampuria:that would really help shape the future of architecture using time wisely
Prachi Rampuria:and together as much as possible.
Jon Clayton:love that.
Jon Clayton:This has been a really interesting discussion.
Jon Clayton:I've really enjoyed it.
Jon Clayton:What would be the main thing that you'd like everyone to take
Jon Clayton:away from this conversation?
Prachi Rampuria:think just one.
Prachi Rampuria:I think, as a design, as an urban designer in architectural practice,
Prachi Rampuria:are a very small piece of a much bigger puzzle, and We should listen,
Prachi Rampuria:learn, and develop solutions together.
Prachi Rampuria:I think that's, that's, yeah.
Jon Clayton:That sums things up nicely.
Jon Clayton:I like that.
Jon Clayton:Prachi, was there anything else that you wanted to add that we
Jon Clayton:haven't covered in the conversation?
Prachi Rampuria:No, I don't think so.
Prachi Rampuria:Not really.
Prachi Rampuria:Unless you have any more questions, Joan.
Prachi Rampuria:I mean, I can go on and on about collaboration and kind of, you know,
Prachi Rampuria:both challenges and benefits, but you know, everyone has their own journey.
Prachi Rampuria:Of collaborating with people.
Prachi Rampuria:And, um, yeah, I would just encourage everyone to explore that.
Jon Clayton:Absolutely.
Jon Clayton:While we're talking about exploring, I do have another question and
Jon Clayton:it's a question for all the guests.
Jon Clayton:I love to travel and to discover new places and architecture
Jon Clayton:is about place as well.
Jon Clayton:So I was wondering if you could tell me one of your favorite
Jon Clayton:places and what you love about it.
Prachi Rampuria:One of my, Oh, that's so difficult.
Jon Clayton:Could be near or far.
Prachi Rampuria:Yeah, it'll probably be very far from here.
Prachi Rampuria:So it's about, um, so, um, it's in India.
Prachi Rampuria:So I was born and brought up in India.
Prachi Rampuria:And I think one of my favorite places would be, um, how do I explain?
Prachi Rampuria:So it was, so it was a.
Prachi Rampuria:holiday home.
Prachi Rampuria:It was quite remote.
Prachi Rampuria:So it was in this city of Kerala, near the backwater.
Prachi Rampuria:And it was kind of, the whole experience was sort of like
Prachi Rampuria:super immersive in nature.
Prachi Rampuria:Sort of, it was like really immersive in nature.
Prachi Rampuria:So it's like you're, you're staying in a place.
Prachi Rampuria:But you're surrounded by water and you wake up with birdsong and it's
Prachi Rampuria:just like a different pace of life.
Prachi Rampuria:You have like extremely high Wi Fi connectivity, which means you are still
Prachi Rampuria:in touch with your, with your emails and your colleagues and work and everything.
Prachi Rampuria:Um, but I think being able to create a distance between work and kind of life.
Prachi Rampuria:And any place that supports that, I think would be my favorite place.
Prachi Rampuria:And I think places which are, which are kind of immersed in nature really helps
Prachi Rampuria:to do that in a natural way, like without you having to try too hard to do it.
Prachi Rampuria:Music is another place, like my living room would be my other favorite
Prachi Rampuria:place, you know, which is really close to me, with my piano there.
Prachi Rampuria:I think these two, two places,
Jon Clayton:yeah, the living room is easier, easier, quicker
Jon Clayton:to access than, than Kerala.
Jon Clayton:Um, yeah, yeah.
Jon Clayton:I, um, I visited Kerala, um, a number of years ago, back in 2005, I did, uh, a
Jon Clayton:backpacking trip around India for a few months and, uh, I absolutely loved it.
Jon Clayton:Yeah.
Jon Clayton:Kerala in particular was a fantastic place.
Jon Clayton:Hopefully get back there one day.
Jon Clayton:You never know, but it'd be good to, good to revisit.
Jon Clayton:Actually, thank you so much for being a guest on the show
Jon Clayton:and sharing your expertise.
Jon Clayton:Could you remind everyone, um, where's the best place to connect with you
Jon Clayton:online if they want to connect with you?
Prachi Rampuria:they can either reach out to me on LinkedIn or they can email me.
Prachi Rampuria:Um, my email address is, uh, p.
Prachi Rampuria:rampuria at ecoresponsiveenvironments.
Prachi Rampuria:com, but they can also email us through our website.
Prachi Rampuria:So if you go to our website, ecoresponsive environments, that's a design practice,
Prachi Rampuria:there would be a contact form in there.
Prachi Rampuria:So yeah, or just LinkedIn, a quick message on LinkedIn.
Prachi Rampuria:We, we always encourage kind of, um, sort of Yeah, if you have any further
Prachi Rampuria:thoughts, reflections, feedback, opportunities for collective learning,
Prachi Rampuria:working, yeah, just reach out and we'd be very keen to hear, hear more about you.
Jon Clayton:That's brilliant.
Jon Clayton:Thanks again.
Prachi Rampuria:Thanks, John.
Prachi Rampuria:It was so lovely.
Prachi Rampuria:And yeah, thank you.
Prachi Rampuria:Thank you again for having us.
Jon Clayton:Next time on joined by sales experts, Helen Teebay, to talk about what
Jon Clayton:to do when you're not making enough sales.
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