1 00:00:00,900 --> 00:00:01,380 Hi there. 2 00:00:01,590 --> 00:00:05,550 You're listening to gift biz on rapt episode 111. 3 00:00:05,810 --> 00:00:06,290 For me, 4 00:00:06,290 --> 00:00:08,180 it's all about having a process, 5 00:00:08,180 --> 00:00:12,020 having a system and breaking things down into manageable pieces. 6 00:00:12,170 --> 00:00:15,800 Hi, this is John Lee Dumas of entrepreneur on fire, 7 00:00:15,800 --> 00:00:18,320 and you're listening to the gift to biz unwrap. 8 00:00:18,320 --> 00:00:22,640 And now is time. 9 00:00:22,640 --> 00:00:24,350 Welcome Nick gift biz, 10 00:00:24,560 --> 00:00:28,370 unwrapped your source for industry specific insights and advice to develop 11 00:00:28,370 --> 00:00:29,180 and grow your business. 12 00:00:29,630 --> 00:00:32,570 And now here's your host Sue Mona height. 13 00:00:34,370 --> 00:00:34,790 Hi there. 14 00:00:34,820 --> 00:00:38,090 It's Sue and welcome to the gift is on rap podcast. 15 00:00:38,330 --> 00:00:41,130 Whether you own a brick and mortar shop sell online or 16 00:00:41,130 --> 00:00:42,500 are just getting started, 17 00:00:42,650 --> 00:00:46,190 you'll discover new insight to gain traction and to grow your 18 00:00:46,190 --> 00:00:49,790 business. And today I want to introduce you to Morgan. 19 00:00:50,750 --> 00:00:52,880 Morgan directs all business operations, 20 00:00:53,120 --> 00:00:55,730 logistics, and online automation systems. 21 00:00:55,880 --> 00:00:57,500 First social media educator, 22 00:00:57,590 --> 00:00:58,700 Cindy Zimmerman, 23 00:00:59,240 --> 00:01:01,850 since the company has started almost five years ago, 24 00:01:02,060 --> 00:01:05,180 she has been a core driver of the development of CPA's 25 00:01:05,180 --> 00:01:08,270 popular brand and educational courses. 26 00:01:08,840 --> 00:01:10,760 As a certified Ontraport consultant. 27 00:01:11,150 --> 00:01:15,290 Morgan is responsible for the backend operations of SPC and is 28 00:01:15,290 --> 00:01:18,170 passionate about making the lives of small business owners, 29 00:01:19,250 --> 00:01:24,200 efficient and effective system for love automation and a well organized 30 00:01:24,200 --> 00:01:28,220 spreadsheet allows the team to run like a well oiled machine. 31 00:01:28,940 --> 00:01:32,570 Morgan has also shared her excitement for social media analytics and 32 00:01:32,570 --> 00:01:37,970 marketing. Systemization on the creative live stage in courses called sell 33 00:01:37,970 --> 00:01:42,740 more with Instagram and get social connecting your business channels. 34 00:01:43,160 --> 00:01:46,220 She is here today to share all of her expertise with 35 00:01:46,250 --> 00:01:49,160 us, and I cannot wait to dive in Morgan. 36 00:01:49,220 --> 00:01:50,090 Welcome to the show. 37 00:01:50,660 --> 00:01:51,990 Thank you so much for having me. 38 00:01:52,910 --> 00:01:55,610 You are so welcome and I've already told you, 39 00:01:55,610 --> 00:01:57,380 we are a bunch of creatives here, 40 00:01:57,380 --> 00:02:00,680 listening and excited to hear everything about you, 41 00:02:00,740 --> 00:02:03,710 but first give us a little insight into you as a 42 00:02:03,710 --> 00:02:06,560 person through describing your motivational candle. 43 00:02:06,710 --> 00:02:09,590 If you were to help us envision what that would look 44 00:02:09,590 --> 00:02:10,520 like for you, 45 00:02:10,670 --> 00:02:12,680 what color would the candle be and what would be the 46 00:02:12,680 --> 00:02:16,940 quote? So my candle color is blush pink, 47 00:02:17,240 --> 00:02:19,280 a little softer pink color, 48 00:02:19,370 --> 00:02:23,060 and my quote is whatever you are be a good one 49 00:02:23,060 --> 00:02:26,270 by Abraham Lincoln and Abraham Lincoln. 50 00:02:26,390 --> 00:02:27,470 I'm a fan girl of, 51 00:02:27,470 --> 00:02:29,900 I love learning about presidents and history. 52 00:02:29,900 --> 00:02:31,880 So little nerd fact for you. 53 00:02:32,090 --> 00:02:33,890 And I think that this quote, 54 00:02:33,890 --> 00:02:36,500 whatever you are be a good one just means we're not 55 00:02:36,500 --> 00:02:38,930 judging who you are or what you do or what you 56 00:02:38,930 --> 00:02:41,690 love, but just make sure that you put your whole heart 57 00:02:41,720 --> 00:02:44,180 into it when you do dive into something. 58 00:02:44,180 --> 00:02:45,800 So that's my favorite quote. 59 00:02:45,800 --> 00:02:46,910 And I put it in my office. 60 00:02:47,810 --> 00:02:49,820 You that you can be with whatever you're doing. 61 00:02:50,330 --> 00:02:51,800 Exactly wonderful. 62 00:02:51,860 --> 00:02:52,190 All right. 63 00:02:52,340 --> 00:02:54,110 I know you have so much information, 64 00:02:54,110 --> 00:02:56,390 so we are just going to get right to it now. 65 00:02:56,480 --> 00:02:58,970 And I have some specific questions as you and I were 66 00:02:59,290 --> 00:03:00,010 about, Oh my gosh. 67 00:03:00,040 --> 00:03:00,280 You know, 68 00:03:00,280 --> 00:03:02,020 what do you talk about? 69 00:03:02,020 --> 00:03:03,460 Because you have so much, 70 00:03:03,520 --> 00:03:06,970 we've decided to dive into a couple specifically that gift biz 71 00:03:06,970 --> 00:03:09,610 listeners. I know you're going to be really interested in, 72 00:03:09,760 --> 00:03:12,730 but before we do share with us a little bit of 73 00:03:12,730 --> 00:03:15,460 how you've gotten to where you are and how you connected 74 00:03:15,460 --> 00:03:17,770 up with Sue B Zimmerman in the first place. 75 00:03:18,180 --> 00:03:20,910 Sure. So Sue has actually known me since I was a 76 00:03:20,910 --> 00:03:22,470 kid fun fact there, 77 00:03:22,620 --> 00:03:24,270 she met me when I was about nine or 10 years 78 00:03:24,270 --> 00:03:26,770 old. So you were kind Of interviewing back then. 79 00:03:26,790 --> 00:03:27,630 You just didn't know it. 80 00:03:27,690 --> 00:03:31,200 Exactly. I had no idea that I was qualifying myself after 81 00:03:31,200 --> 00:03:33,000 sleepovers over breakfast, 82 00:03:33,150 --> 00:03:34,920 right? Because you were friends with one of her daughters, 83 00:03:34,920 --> 00:03:36,060 right? Exactly. 84 00:03:36,060 --> 00:03:38,250 Yeah. I'm very good friends with one of her oldest daughters. 85 00:03:38,250 --> 00:03:39,540 And I went to camp with her. 86 00:03:39,540 --> 00:03:41,580 So I spent a lot of time in her house growing 87 00:03:41,580 --> 00:03:45,450 up. And after I started college, 88 00:03:45,480 --> 00:03:49,830 I went to school for engineering and I took a internship 89 00:03:49,860 --> 00:03:54,000 that was a little predictable and I was kind of bored. 90 00:03:54,000 --> 00:03:56,850 It was my second or third summer in the job. 91 00:03:56,880 --> 00:04:00,120 And I was stuck in a cubicle and really concerned that 92 00:04:00,120 --> 00:04:01,530 that was going to be my future. 93 00:04:01,530 --> 00:04:03,510 And so I told the Sue's daughter, 94 00:04:03,510 --> 00:04:06,360 Amanda, over dinner in Boston when summer, 95 00:04:06,510 --> 00:04:06,780 you know, 96 00:04:06,780 --> 00:04:07,650 I'm already two, 97 00:04:07,650 --> 00:04:10,980 three weeks into this internship and I'm bored and is this 98 00:04:10,980 --> 00:04:12,300 what work is going to be like? 99 00:04:12,360 --> 00:04:13,350 And she said, 100 00:04:13,380 --> 00:04:14,100 you're kidding me. 101 00:04:14,100 --> 00:04:14,760 You're bored. 102 00:04:14,790 --> 00:04:15,510 Call my mom. 103 00:04:15,510 --> 00:04:18,420 My mom always needs someone go work for my mom. 104 00:04:18,540 --> 00:04:21,720 So at the time Sue actually owned Scooby-Doo, 105 00:04:21,720 --> 00:04:23,640 which was our store on Cape Cod. 106 00:04:23,640 --> 00:04:25,350 And she was in her third or fourth summer there and 107 00:04:25,350 --> 00:04:26,460 was looking for a manager. 108 00:04:26,460 --> 00:04:29,010 So I quit my internship, 109 00:04:29,040 --> 00:04:29,220 you know, 110 00:04:29,220 --> 00:04:31,980 gave them the notice and moved down to the Cape and 111 00:04:31,980 --> 00:04:34,170 spent time with Sue and ran the store for her. 112 00:04:34,350 --> 00:04:35,370 And at that time, 113 00:04:35,370 --> 00:04:37,920 Sue had just kind of been diving into social media. 114 00:04:37,920 --> 00:04:41,130 So this is like five years ago and was starting to 115 00:04:41,130 --> 00:04:42,570 teach workshops in her house. 116 00:04:42,570 --> 00:04:45,360 And so I helped her run those workshops and returned back 117 00:04:45,390 --> 00:04:46,500 to college. 118 00:04:46,500 --> 00:04:49,470 Like I had had a better summer than I ever thought 119 00:04:49,470 --> 00:04:50,130 that I could have, 120 00:04:50,130 --> 00:04:53,430 but not really knowing that I was expecting something bigger to 121 00:04:53,430 --> 00:04:54,060 come out of it. 122 00:04:54,060 --> 00:04:56,550 And Sue called me in October after I had settled into 123 00:04:56,550 --> 00:04:57,300 school and said, 124 00:04:57,300 --> 00:04:57,510 you know, 125 00:04:57,510 --> 00:04:59,310 I'm really enjoying teaching his workshops, 126 00:04:59,490 --> 00:05:02,340 but there's this thing called teaching online. 127 00:05:02,340 --> 00:05:04,020 And I want to start doing that, 128 00:05:04,320 --> 00:05:07,110 but I need help to figure out all the technical stuff, 129 00:05:07,140 --> 00:05:08,190 will you figure it out? 130 00:05:08,340 --> 00:05:10,440 And so we kind of went from there. 131 00:05:10,440 --> 00:05:13,340 So I was a junior in college and we started CPC 132 00:05:13,340 --> 00:05:18,930 Zimmerman enterprise where we teach social media online through webinars, 133 00:05:18,960 --> 00:05:21,720 through workshops who travels and speaks. 134 00:05:21,720 --> 00:05:25,140 And they have online courses and that's five years ago. 135 00:05:25,140 --> 00:05:26,340 So I went through, 136 00:05:26,370 --> 00:05:28,320 finished my college degree, 137 00:05:28,320 --> 00:05:31,710 went through grad school in engineering management. 138 00:05:31,800 --> 00:05:33,510 And I'm like you said, 139 00:05:33,570 --> 00:05:36,300 in charge of operations for our business and all of our 140 00:05:36,300 --> 00:05:37,010 project management. 141 00:05:37,030 --> 00:05:39,810 I also deal with all the technical side of what it 142 00:05:39,810 --> 00:05:42,690 is to have our business and brand online. 143 00:05:42,690 --> 00:05:45,450 So that's why we're going to kind of dive into ads 144 00:05:45,450 --> 00:05:48,900 because that's one of my major responsibilities for us And with 145 00:05:48,900 --> 00:05:49,830 her from the start. 146 00:05:49,830 --> 00:05:53,160 But you've also been with online courses because a lot of 147 00:05:53,160 --> 00:05:55,920 this has just gotten big over the last five years too. 148 00:05:56,040 --> 00:05:58,310 You were right in there in the beginning and learning with 149 00:05:58,310 --> 00:06:01,850 everybody as the whole online course scene kind of came to 150 00:06:01,850 --> 00:06:02,360 the forefront. 151 00:06:03,130 --> 00:06:05,950 Totally. And I'm completely self-taught in this space. 152 00:06:05,950 --> 00:06:06,310 So, I mean, 153 00:06:06,310 --> 00:06:08,290 it takes a lot of research and a lot of work 154 00:06:08,290 --> 00:06:08,830 in that. 155 00:06:09,040 --> 00:06:12,760 And we were able to jump onto Instagram before Instagram really 156 00:06:12,760 --> 00:06:13,360 was a thing. 157 00:06:13,480 --> 00:06:18,250 Our original sales pitch in Instagram was people saying that, 158 00:06:18,370 --> 00:06:19,960 well, it's only for my teenagers. 159 00:06:19,960 --> 00:06:21,790 How is it going to actually work for my business? 160 00:06:21,790 --> 00:06:21,970 You know, 161 00:06:21,970 --> 00:06:25,090 that was a main question that we were consistently answering. 162 00:06:25,090 --> 00:06:27,940 So we've gone from Instagram being something that we had to 163 00:06:27,940 --> 00:06:31,510 convince people of to now people finally understanding that it's a 164 00:06:31,510 --> 00:06:33,070 really, really powerful platform, 165 00:06:33,070 --> 00:06:35,560 which is cool to have gone through that whole thing over 166 00:06:35,560 --> 00:06:36,220 five years. 167 00:06:36,340 --> 00:06:37,180 Sure. All right. 168 00:06:37,180 --> 00:06:39,610 So I know that a lot of our listeners are very 169 00:06:39,610 --> 00:06:41,140 familiar with Facebook, 170 00:06:41,170 --> 00:06:43,600 clearly Facebook in a way started that way too. 171 00:06:43,600 --> 00:06:46,210 It was for the younger generation of people kind of took 172 00:06:46,210 --> 00:06:48,790 over. And I also know that a lot of our listeners 173 00:06:48,790 --> 00:06:51,760 have also had experience with Facebook ads, 174 00:06:51,790 --> 00:06:55,000 but Instagram still for a lot of us is, 175 00:06:55,150 --> 00:06:55,420 I mean, 176 00:06:55,420 --> 00:06:55,990 we're out there, 177 00:06:55,990 --> 00:06:57,040 we're on the platform, 178 00:06:57,040 --> 00:06:58,900 but should you use it for advertising? 179 00:06:58,900 --> 00:06:59,890 Should you not? 180 00:07:00,010 --> 00:07:03,160 Can you give us a little insight of the comparison between 181 00:07:03,160 --> 00:07:06,130 the two and when you should be using one versus another? 182 00:07:06,580 --> 00:07:10,090 Sure. So if you're already running Facebook ads and you have 183 00:07:10,120 --> 00:07:11,560 a Instagram account, 184 00:07:11,590 --> 00:07:15,130 it's a no brainer to be sharing ads on Instagram. 185 00:07:15,130 --> 00:07:17,530 And that's because Instagram is owned by Facebook. 186 00:07:17,530 --> 00:07:18,430 So it's very, 187 00:07:18,430 --> 00:07:21,760 very easy to get ads running on Instagram. 188 00:07:21,760 --> 00:07:23,350 If you're already doing it on Facebook, 189 00:07:23,500 --> 00:07:28,480 I recommend running ads on Instagram when you have a Instagram 190 00:07:28,480 --> 00:07:32,170 account, because it's one more hyperlink that you can have on 191 00:07:32,170 --> 00:07:35,890 there. So the first thing that you should really consider is 192 00:07:35,920 --> 00:07:37,690 do I have an active Instagram account? 193 00:07:37,690 --> 00:07:39,370 Am I going to decide to grow it? 194 00:07:39,400 --> 00:07:40,900 Because fun fact, 195 00:07:40,900 --> 00:07:43,810 you actually don't need an Instagram account to run an Instagram 196 00:07:43,810 --> 00:07:47,860 ad. You can run them from your Facebook business page and 197 00:07:47,860 --> 00:07:49,450 just have the account, 198 00:07:49,450 --> 00:07:50,530 not hyperlinked. 199 00:07:50,920 --> 00:07:52,690 I didn't know that yes. 200 00:07:52,720 --> 00:07:54,580 With the fact of Facebook business page, 201 00:07:54,580 --> 00:07:58,330 you can be sharing your ads on Instagram and be attracting 202 00:07:58,330 --> 00:08:00,910 people with the ad being hyperlinked. 203 00:08:01,060 --> 00:08:04,630 But you're obviously missing the opportunity to grow an Instagram account 204 00:08:04,630 --> 00:08:05,170 as well, 205 00:08:05,170 --> 00:08:07,780 where that account would be hyperlinked to. 206 00:08:08,110 --> 00:08:11,260 I suggest to take that extra step and have that Instagram 207 00:08:11,260 --> 00:08:13,540 account, because you never know when you're going to start getting 208 00:08:13,660 --> 00:08:14,770 really active on that. 209 00:08:14,830 --> 00:08:15,490 But yeah, 210 00:08:15,490 --> 00:08:17,950 you can run ads with just a business profile. 211 00:08:18,130 --> 00:08:21,070 So let's just lay the groundwork that you're thinking of running 212 00:08:21,070 --> 00:08:21,970 ads on Instagram. 213 00:08:22,000 --> 00:08:24,910 You probably ought to start an Instagram account. 214 00:08:24,940 --> 00:08:28,960 Yeah. And if you don't know anything about Instagram Morgan, 215 00:08:28,960 --> 00:08:32,500 where shall I go Head over to Sue B zimmerman.com? 216 00:08:32,620 --> 00:08:35,080 That's what we do all day long, 217 00:08:35,500 --> 00:08:38,230 teach Instagram for small business owners for creators, 218 00:08:38,230 --> 00:08:39,370 just like all of you. 219 00:08:39,400 --> 00:08:40,750 So start there. 220 00:08:40,750 --> 00:08:41,440 If you're looking, 221 00:08:41,440 --> 00:08:42,220 we have a strategy, 222 00:08:42,250 --> 00:08:43,870 a free Instagram strategy guide, 223 00:08:43,900 --> 00:08:45,430 right on super zimmerman.com. 224 00:08:45,490 --> 00:08:48,220 If you're looking to just get started on Instagram, 225 00:08:48,310 --> 00:08:51,280 but once you've laid that groundwork and started your profile, 226 00:08:51,280 --> 00:08:53,170 you can start your ads right from there. 227 00:08:53,470 --> 00:08:54,280 Okay, perfect. 228 00:08:54,280 --> 00:08:55,290 So like said, 229 00:08:55,290 --> 00:08:55,980 let's just say, 230 00:08:55,980 --> 00:08:56,160 you know, 231 00:08:56,160 --> 00:08:57,210 if you haven't done it already, 232 00:08:57,210 --> 00:08:59,190 you're looking at Instagram in any way, 233 00:08:59,250 --> 00:08:59,820 get over, 234 00:08:59,820 --> 00:09:01,080 get acquainted with it. 235 00:09:01,110 --> 00:09:02,910 And I would suggest, 236 00:09:02,910 --> 00:09:05,040 and this is what I'm experiencing from my accounts. 237 00:09:05,040 --> 00:09:09,630 Morgan is I'm attracting different audiences in Facebook versus Instagram. 238 00:09:09,630 --> 00:09:12,780 And that's what I believe is the reason to run ads 239 00:09:12,780 --> 00:09:13,830 to, to both. 240 00:09:13,920 --> 00:09:14,940 Would you agree? 241 00:09:15,380 --> 00:09:16,190 Definitely. I mean, 242 00:09:16,220 --> 00:09:20,780 there's big opportunity in both places and because the ads feature 243 00:09:20,780 --> 00:09:22,070 is something that's integrated. 244 00:09:22,070 --> 00:09:22,220 You know, 245 00:09:22,220 --> 00:09:24,980 you can set up an ads manager or power editor at 246 00:09:24,980 --> 00:09:26,120 the same time. 247 00:09:26,240 --> 00:09:26,630 To me, 248 00:09:26,630 --> 00:09:27,620 it's a no brainer. 249 00:09:27,620 --> 00:09:27,860 It's a, 250 00:09:27,860 --> 00:09:28,580 why not. 251 00:09:28,760 --> 00:09:31,790 I also am finding that my cost per conversion, 252 00:09:31,850 --> 00:09:32,270 I run, 253 00:09:32,480 --> 00:09:35,090 most of my ads are for conversion. 254 00:09:35,270 --> 00:09:38,210 I'm finding that my cost for conversion on Instagram is much 255 00:09:38,210 --> 00:09:39,830 lower than that of Facebook. 256 00:09:39,950 --> 00:09:42,530 When I let everything do its thing and look at the 257 00:09:42,530 --> 00:09:47,690 data afterwards that Instagram is beating Facebook with cost per leave. 258 00:09:47,690 --> 00:09:49,370 It actually happened in 14, 259 00:09:49,370 --> 00:09:52,010 out of 17 audiences in a test Iran. 260 00:09:52,220 --> 00:09:53,540 And for eight of the audience, 261 00:09:53,570 --> 00:09:55,430 the cost per lead were half of that, 262 00:09:55,430 --> 00:09:56,570 of the Facebook costs. 263 00:09:56,870 --> 00:09:59,630 Wow. So definitely something to test if you haven't done it 264 00:09:59,630 --> 00:10:01,760 already. Yeah, 265 00:10:01,760 --> 00:10:03,110 exactly. Okay. 266 00:10:03,140 --> 00:10:05,300 What about the graphics and the messaging? 267 00:10:05,300 --> 00:10:07,280 Is there something different that you should put in on each 268 00:10:07,280 --> 00:10:08,990 platform? Well, 269 00:10:09,080 --> 00:10:10,790 I would say that you just want to make sure that 270 00:10:10,790 --> 00:10:13,160 what you're putting on either place, 271 00:10:13,160 --> 00:10:16,430 Facebook or Instagram feel really native to the platform. 272 00:10:16,430 --> 00:10:17,300 So for me, 273 00:10:17,300 --> 00:10:20,720 that means using a lot of high quality images on Instagram, 274 00:10:20,720 --> 00:10:23,420 the same way that you would use it to regularly post. 275 00:10:23,420 --> 00:10:26,570 I think what's cool about Instagram is that it's not as 276 00:10:26,570 --> 00:10:27,890 busy as Facebook is. 277 00:10:27,890 --> 00:10:28,610 So, I mean, 278 00:10:28,610 --> 00:10:29,330 there are so, 279 00:10:29,330 --> 00:10:31,520 so many people on Facebook's. 280 00:10:31,580 --> 00:10:33,590 If I was starting a business tomorrow, 281 00:10:33,620 --> 00:10:35,060 I would start on Facebook, 282 00:10:35,210 --> 00:10:36,140 just point blank. 283 00:10:36,200 --> 00:10:39,080 But the cool thing about Instagram is that when you're serving 284 00:10:39,080 --> 00:10:39,680 ads there, 285 00:10:39,680 --> 00:10:42,830 it's really integrated in the newsfeed and you're not having a 286 00:10:42,830 --> 00:10:45,770 lot of busy stuff all over on the sides and the 287 00:10:45,770 --> 00:10:47,930 right side ads and stuff like that. 288 00:10:47,930 --> 00:10:51,860 So I love that ads are less noticeable and more native 289 00:10:51,860 --> 00:10:52,730 on Instagram. 290 00:10:52,730 --> 00:10:55,520 And so if you pick an image that feels natural and 291 00:10:55,520 --> 00:10:56,720 native to Instagram, 292 00:10:56,720 --> 00:11:00,860 something that's high quality and visually appealing and interesting, 293 00:11:00,920 --> 00:11:02,360 and ad just gets clicked. 294 00:11:02,390 --> 00:11:05,960 Cause people are excited to be able to click into something. 295 00:11:05,960 --> 00:11:06,170 You know, 296 00:11:06,170 --> 00:11:09,620 there aren't a lot of live hyperlinks on Instagram. 297 00:11:09,620 --> 00:11:12,470 You only have one live link which is in your bio. 298 00:11:12,620 --> 00:11:17,720 So that's another reason why investing in Instagram ads make sense 299 00:11:17,720 --> 00:11:21,650 because you can have more live hyperlinks out to your website. 300 00:11:22,220 --> 00:11:22,550 Got it. 301 00:11:22,610 --> 00:11:24,320 Would you say that on Facebook, 302 00:11:24,320 --> 00:11:27,410 if you have an image you might be putting text over 303 00:11:27,410 --> 00:11:28,040 the image, 304 00:11:28,070 --> 00:11:30,050 that type of thing on Instagram, 305 00:11:30,140 --> 00:11:33,740 would you rely solely on the image versus putting any texts 306 00:11:33,740 --> 00:11:35,630 so that people can really see that it's a promotion? 307 00:11:36,350 --> 00:11:38,540 I'd say it's all about testing. 308 00:11:38,540 --> 00:11:42,260 I do use text overlay on Instagram and still find success 309 00:11:42,260 --> 00:11:42,860 with ads. 310 00:11:42,860 --> 00:11:47,750 I do use really graphic images on Instagram and still have 311 00:11:47,750 --> 00:11:48,500 success with them. 312 00:11:48,500 --> 00:11:49,880 When they're promoted with ads, 313 00:11:50,000 --> 00:11:53,950 you have the opportunity to try all the types of things 314 00:11:53,950 --> 00:11:55,330 that you can do with images. 315 00:11:55,420 --> 00:11:59,290 And you can also promote images that are not only square, 316 00:11:59,290 --> 00:12:00,190 but landscape. 317 00:12:00,190 --> 00:12:02,770 You can run video ads on Instagram, 318 00:12:02,800 --> 00:12:03,700 carousel ads, 319 00:12:03,700 --> 00:12:06,010 the same way as Facebook work on Instagram. 320 00:12:06,070 --> 00:12:09,370 So there's a lot of different visual interests going on. 321 00:12:09,640 --> 00:12:11,530 They also launched IgG stories, 322 00:12:11,530 --> 00:12:14,770 ads, which are ads that pop up between people's stories. 323 00:12:14,770 --> 00:12:16,930 So kind of like what they had on Snapchat. 324 00:12:17,080 --> 00:12:20,320 And that's something that a regular user can put in as 325 00:12:20,320 --> 00:12:23,020 long as the video is of the proper dimensions that it 326 00:12:23,230 --> 00:12:24,440 feels fluid with the stories. 327 00:12:24,440 --> 00:12:27,040 So there's a lot of different opportunities and putting a little 328 00:12:27,040 --> 00:12:30,400 bit of money behind things on Instagram and having great results. 329 00:12:30,660 --> 00:12:31,380 Perfect. Okay. 330 00:12:31,380 --> 00:12:33,540 And if any of you Instagram stories, 331 00:12:33,540 --> 00:12:34,470 what is that? 332 00:12:34,650 --> 00:12:36,330 I don't know what she's talking about. 333 00:12:36,540 --> 00:12:38,040 Jump back to episodes. 334 00:12:38,040 --> 00:12:40,080 Two number 109, 335 00:12:40,080 --> 00:12:44,520 where I talked directly with Suby and we covered everything about 336 00:12:44,580 --> 00:12:45,840 Instagram stories. 337 00:12:46,020 --> 00:12:50,790 So the targeting in terms of the audience targeting is pulling 338 00:12:50,790 --> 00:12:51,780 from Facebook data. 339 00:12:51,780 --> 00:12:54,120 So is it exactly the same type of thing in terms 340 00:12:54,120 --> 00:12:55,710 of the way you would set up your ads on the 341 00:12:55,710 --> 00:12:57,210 backend with the targeting? 342 00:12:57,300 --> 00:12:58,590 Exactly. All right. 343 00:12:58,590 --> 00:13:01,710 So give biz listeners what Morgan is suggesting is number one, 344 00:13:01,890 --> 00:13:03,120 although you can do it, 345 00:13:03,120 --> 00:13:05,760 it makes sense to start your Instagram account, 346 00:13:05,760 --> 00:13:07,260 if you haven't done so already. 347 00:13:07,440 --> 00:13:08,700 And then secondly, 348 00:13:08,700 --> 00:13:09,630 start testing, 349 00:13:09,630 --> 00:13:13,650 there's an audience right there available maybe new people that you 350 00:13:13,650 --> 00:13:15,120 haven't been exposed to yet, 351 00:13:15,150 --> 00:13:16,950 even if you are running Facebook ads. 352 00:13:16,950 --> 00:13:19,950 So it's not a big leap to add Instagram into the 353 00:13:19,950 --> 00:13:21,720 mix test and try it out. 354 00:13:21,720 --> 00:13:24,780 It might be a goldmine for you that you didn't know 355 00:13:24,780 --> 00:13:25,890 existed until now, 356 00:13:26,010 --> 00:13:28,380 check it out and let me know how that works for 357 00:13:28,380 --> 00:13:33,270 you. Let's talk now also because you are the one to 358 00:13:33,270 --> 00:13:35,910 do everything the best that you possibly can back to your 359 00:13:35,910 --> 00:13:38,880 quote, what do you do? 360 00:13:38,880 --> 00:13:43,200 And what is your advice for really being as productive and 361 00:13:43,200 --> 00:13:47,040 as efficient as you can when you start building your content? 362 00:13:47,280 --> 00:13:48,780 Sure. So for me, 363 00:13:48,780 --> 00:13:50,640 it's all about having a process, 364 00:13:50,640 --> 00:13:54,480 having a system and breaking things down into manageable pieces. 365 00:13:54,480 --> 00:13:56,910 So first thing that I do when I'm looking at a 366 00:13:56,910 --> 00:14:00,960 project and I really consider a content creation, 367 00:14:00,960 --> 00:14:02,820 a project or social media marketing, 368 00:14:02,820 --> 00:14:03,540 a project, 369 00:14:03,660 --> 00:14:06,780 all those different facets of your business are things that aren't 370 00:14:06,780 --> 00:14:08,010 just one task, 371 00:14:08,010 --> 00:14:09,540 but have many different steps. 372 00:14:09,540 --> 00:14:12,420 And so I think it's important to acknowledge that when you're 373 00:14:12,420 --> 00:14:13,320 working on something, 374 00:14:13,320 --> 00:14:16,320 whether or not it's an ad campaign or getting a blog 375 00:14:16,320 --> 00:14:19,980 up, that there are probably seven steps to that and breaking 376 00:14:19,980 --> 00:14:20,940 it down in that way. 377 00:14:20,940 --> 00:14:22,980 So the pieces are more manageable. 378 00:14:22,980 --> 00:14:26,130 So the first thing that I do is take the project, 379 00:14:26,220 --> 00:14:27,660 break it down into steps, 380 00:14:27,720 --> 00:14:30,900 and the steps are things that I can accomplish in one 381 00:14:30,900 --> 00:14:33,390 sitting. So first you ask yourself, 382 00:14:33,390 --> 00:14:35,130 what is one sitting for you? 383 00:14:35,340 --> 00:14:37,530 Are you someone that needs to get up and walk around 384 00:14:37,530 --> 00:14:38,550 every 15 minutes, 385 00:14:38,550 --> 00:14:41,670 then a task should really be broken down into that kind 386 00:14:41,670 --> 00:14:42,480 of size? 387 00:14:42,660 --> 00:14:45,540 Or are you someone that can plow through an hour and 388 00:14:45,540 --> 00:14:47,460 not notice that the time has passed, 389 00:14:47,490 --> 00:14:50,040 then maybe a step is a little bit of a larger 390 00:14:50,040 --> 00:14:54,530 chunk, but I like to make sure that a project gets 391 00:14:54,530 --> 00:14:56,210 broken down into tasks. 392 00:14:56,240 --> 00:14:57,440 That's my first thing. 393 00:14:58,150 --> 00:14:59,710 Okay. And when you say seven steps, 394 00:14:59,710 --> 00:15:03,250 that's what you have your system based on the way you 395 00:15:03,460 --> 00:15:05,500 do material and post everything. 396 00:15:05,500 --> 00:15:06,520 You have seven steps, 397 00:15:06,520 --> 00:15:10,120 but someone else based on the time that you would put 398 00:15:10,120 --> 00:15:10,930 it to a task, 399 00:15:10,930 --> 00:15:11,200 you know, 400 00:15:11,230 --> 00:15:11,800 to your point, 401 00:15:11,800 --> 00:15:12,730 whether it's smaller time, 402 00:15:12,730 --> 00:15:16,030 longer time and the different steps based on how you post, 403 00:15:16,030 --> 00:15:18,160 are you doing video or are you doing a blog that 404 00:15:18,160 --> 00:15:18,970 goes to an image, 405 00:15:18,970 --> 00:15:19,090 you know, 406 00:15:19,090 --> 00:15:20,710 all those different variables. 407 00:15:20,890 --> 00:15:23,290 So the first thing to do is figure out what your 408 00:15:23,290 --> 00:15:25,060 individual structure is. 409 00:15:25,120 --> 00:15:25,600 Is that right? 410 00:15:25,600 --> 00:15:26,770 Morgan? Yeah, 411 00:15:26,770 --> 00:15:27,250 I'd agree. 412 00:15:27,370 --> 00:15:31,090 I think it's about understanding all the pieces that are going 413 00:15:31,090 --> 00:15:33,010 to go into something before you get started. 414 00:15:33,010 --> 00:15:35,710 So roadblock doesn't come up and you don't end up putting 415 00:15:35,710 --> 00:15:36,700 up that blog post, 416 00:15:36,700 --> 00:15:40,660 because what can happen is that you forget that your blog 417 00:15:40,720 --> 00:15:43,030 needs to include a header image that you need to make 418 00:15:43,030 --> 00:15:45,280 on Canva and you get there. 419 00:15:45,280 --> 00:15:45,670 And you're like, 420 00:15:45,670 --> 00:15:48,100 well, I didn't want to go into canvas today or I, 421 00:15:48,250 --> 00:15:48,520 you know, 422 00:15:48,520 --> 00:15:49,930 that's really overwhelming to me. 423 00:15:49,930 --> 00:15:51,880 And so then you don't end up putting up the content. 424 00:15:51,880 --> 00:15:54,790 So I think it's important to break it down so that 425 00:15:54,790 --> 00:15:57,490 there are as few roadblocks as possible. 426 00:15:57,880 --> 00:15:58,630 Totally agree. 427 00:15:58,630 --> 00:15:59,140 And you know, 428 00:15:59,140 --> 00:16:01,420 to your point about processes and systems, 429 00:16:01,510 --> 00:16:03,010 as I've started doing that more, 430 00:16:03,010 --> 00:16:05,770 just a tip I'll want your enhancement on this. 431 00:16:05,770 --> 00:16:08,530 Morgan is even if you don't know everything right at the 432 00:16:08,530 --> 00:16:11,890 beginning, start documenting what your steps are, 433 00:16:11,950 --> 00:16:14,800 because then the next article that you put up, 434 00:16:14,800 --> 00:16:16,120 you'll be all the more efficient, 435 00:16:16,120 --> 00:16:18,340 because let's talk about the header image. 436 00:16:18,340 --> 00:16:20,380 If you forgot that that's what you needed to do. 437 00:16:20,440 --> 00:16:21,340 It took more time. 438 00:16:21,340 --> 00:16:23,050 You had to edit it in the backend. 439 00:16:23,110 --> 00:16:25,810 The next time you go to put a blog post up, 440 00:16:25,930 --> 00:16:27,100 you'll know all your steps, 441 00:16:27,100 --> 00:16:28,840 and then you can follow all those steps. 442 00:16:28,840 --> 00:16:30,850 And later as you grow, 443 00:16:30,850 --> 00:16:31,930 or if you have help, 444 00:16:31,990 --> 00:16:33,730 you have a system already established. 445 00:16:33,730 --> 00:16:35,680 So it's much easier to be able to pass that project 446 00:16:35,680 --> 00:16:36,850 onto somebody else down the road, 447 00:16:37,750 --> 00:16:39,460 Completely a hundred percent. 448 00:16:39,610 --> 00:16:43,450 And it also helps you protect from having to redo things. 449 00:16:43,480 --> 00:16:43,810 I mean, 450 00:16:43,840 --> 00:16:44,710 for instance, 451 00:16:44,770 --> 00:16:45,970 doing this podcast, 452 00:16:45,970 --> 00:16:50,380 just recording it and getting us to live probably had four 453 00:16:50,380 --> 00:16:51,280 to five steps. 454 00:16:51,400 --> 00:16:53,260 Things like grabbing a water, 455 00:16:53,290 --> 00:16:55,210 getting your notes from today, 456 00:16:55,300 --> 00:16:57,640 pulling up the recording tool, 457 00:16:57,640 --> 00:17:00,250 making sure that your microphone was connected properly. 458 00:17:00,400 --> 00:17:02,770 Those are things that we could get to the end of 459 00:17:02,770 --> 00:17:03,520 this recording. 460 00:17:03,520 --> 00:17:04,480 So, and you could be like, 461 00:17:04,720 --> 00:17:06,310 my mic wasn't set up properly. 462 00:17:06,370 --> 00:17:07,630 I started muffly, 463 00:17:07,780 --> 00:17:08,650 wait a second. 464 00:17:08,680 --> 00:17:09,730 Do I rerecord? 465 00:17:09,730 --> 00:17:11,470 Do I have to call Morgan back? 466 00:17:11,500 --> 00:17:13,540 Am I going to preface that it's muffly is no one 467 00:17:13,540 --> 00:17:14,140 going to notice? 468 00:17:14,140 --> 00:17:14,410 You know? 469 00:17:14,530 --> 00:17:16,990 So because you put out a lot of content, 470 00:17:17,020 --> 00:17:19,480 we put out a lot of content and we always want 471 00:17:19,480 --> 00:17:22,150 to make sure that it as quality as possible. 472 00:17:22,150 --> 00:17:25,750 And so if Sue doesn't remember to plug in per Mike, 473 00:17:25,780 --> 00:17:27,550 but we do two different save, 474 00:17:27,550 --> 00:17:29,260 take one and take to a video, 475 00:17:29,410 --> 00:17:32,380 but one is Mike plugged in and one doesn't then the 476 00:17:32,380 --> 00:17:34,030 audio is inconsistent. 477 00:17:34,120 --> 00:17:36,670 So if she has a little sticky note there that reminds 478 00:17:36,670 --> 00:17:37,840 her to check that audio, 479 00:17:37,960 --> 00:17:41,470 then you're protected from wasting time down the road, 480 00:17:41,470 --> 00:17:42,520 trying to fix things. 481 00:17:43,330 --> 00:17:44,560 So quick question for you. 482 00:17:44,560 --> 00:17:47,860 So this is valuable to everybody and actionable, 483 00:17:47,890 --> 00:17:49,090 right when we're done. 484 00:17:49,680 --> 00:17:53,190 Now, if someone was doing a very basic blog, 485 00:17:53,280 --> 00:17:54,810 okay, they're just starting out. 486 00:17:54,900 --> 00:17:57,360 Can you give them three or four steps that should be 487 00:17:57,360 --> 00:17:58,800 included in their process? 488 00:17:59,090 --> 00:18:01,760 Sure. So if you're going to do a basic blog, 489 00:18:01,790 --> 00:18:05,270 the first thing that I would be deciding is how many 490 00:18:05,270 --> 00:18:08,120 blogs are you putting out per month or per quarter? 491 00:18:08,180 --> 00:18:10,700 And what are the topics going to be? 492 00:18:10,790 --> 00:18:15,260 So we do a planning phase of our blog and our 493 00:18:15,260 --> 00:18:19,010 topics are normally scheduled out 10 to 12 weeks in advance. 494 00:18:19,010 --> 00:18:22,100 But even if you're two or three topics ahead that lets 495 00:18:22,100 --> 00:18:23,870 you know what you should be mulling over. 496 00:18:23,870 --> 00:18:26,420 So once you've done that kind of calendar stage, 497 00:18:26,450 --> 00:18:30,950 then I would say your next step is writing the draft 498 00:18:30,950 --> 00:18:33,680 of the bullets that you're going to be covering, 499 00:18:33,680 --> 00:18:33,860 you know, 500 00:18:33,860 --> 00:18:36,080 an outline of that blog. 501 00:18:36,200 --> 00:18:38,930 Then the next step could be actually writing the rest of 502 00:18:38,930 --> 00:18:39,590 the copy. 503 00:18:39,680 --> 00:18:43,730 Then the next step could be doing the graphics for the 504 00:18:43,850 --> 00:18:47,030 blog. And then finally I believe a step is putting the 505 00:18:47,030 --> 00:18:51,890 blog into your website and dealing with the SEO and hitting 506 00:18:51,890 --> 00:18:52,940 that publish button, 507 00:18:53,090 --> 00:18:56,120 setting up the blog physically in your site is a task 508 00:18:56,120 --> 00:18:56,930 in itself too, 509 00:18:56,990 --> 00:18:59,570 that you can end up getting bogged down in. 510 00:18:59,630 --> 00:19:02,090 So I'm not sure how many steps was that It was 511 00:19:02,090 --> 00:19:02,960 five steps. 512 00:19:03,050 --> 00:19:04,730 The steps were calendar, 513 00:19:04,820 --> 00:19:09,200 getting yourself onto some type of a posting calendar with the 514 00:19:09,200 --> 00:19:11,840 topics and whatever frequency it's going to be. 515 00:19:11,960 --> 00:19:14,930 Then doing a rough draft, 516 00:19:14,930 --> 00:19:17,270 kind of like a bullet point of what you're going to 517 00:19:17,270 --> 00:19:18,020 be talking about. 518 00:19:18,050 --> 00:19:19,940 Then go back in and fill it in. 519 00:19:19,940 --> 00:19:22,910 As you're getting closer to your posting date, 520 00:19:23,090 --> 00:19:27,380 add your graphics in and then uploading it into your, 521 00:19:27,410 --> 00:19:28,430 whether it's a WordPress site, 522 00:19:28,520 --> 00:19:30,770 whatever your platform is for publishing, 523 00:19:30,830 --> 00:19:32,060 checking all the SEO, 524 00:19:32,060 --> 00:19:32,900 all of that. 525 00:19:33,050 --> 00:19:35,330 And then I'd add another step on top of that. 526 00:19:35,330 --> 00:19:37,820 We were just getting to the point of publishing and getting 527 00:19:37,820 --> 00:19:38,420 it live. 528 00:19:38,450 --> 00:19:41,420 But you guys remember not everyone is going to see that 529 00:19:41,420 --> 00:19:43,880 blog just because you've published it. 530 00:19:43,910 --> 00:19:46,550 So this is where hosts will come in. 531 00:19:46,610 --> 00:19:47,450 Facebook posts, 532 00:19:47,480 --> 00:19:48,500 Instagram posts, 533 00:19:48,680 --> 00:19:52,100 newsletters to your customer list because you want everybody to know 534 00:19:52,100 --> 00:19:53,390 that there's a new article, 535 00:19:53,480 --> 00:19:56,600 new information that because you've done your research, 536 00:19:56,630 --> 00:19:56,900 you know, 537 00:19:56,900 --> 00:20:00,080 your customers want to see that it's available for them to 538 00:20:00,080 --> 00:20:03,590 look at and to improve their business with or whatever your 539 00:20:03,590 --> 00:20:04,370 topic is. 540 00:20:04,880 --> 00:20:08,840 Totally. I feel silly that I forgot the biggest step is 541 00:20:08,900 --> 00:20:09,920 campaign for it. 542 00:20:09,920 --> 00:20:10,040 You know, 543 00:20:10,050 --> 00:20:11,300 we spend probably half a day, 544 00:20:11,300 --> 00:20:12,890 a week campaigning about a blog, 545 00:20:12,920 --> 00:20:13,610 like you said, 546 00:20:13,610 --> 00:20:15,050 through writing a newsletter, 547 00:20:15,050 --> 00:20:15,860 shipping it, 548 00:20:15,980 --> 00:20:17,900 livestream Instagram, 549 00:20:17,900 --> 00:20:20,930 Facebook. Sometimes I run ads directly to that blog. 550 00:20:20,930 --> 00:20:22,760 So that's a whole other checklist. 551 00:20:22,760 --> 00:20:23,630 I completely agree with you. 552 00:20:23,930 --> 00:20:25,970 You would put that as a whole nother step. 553 00:20:26,150 --> 00:20:27,350 Yeah. Promotion. 554 00:20:27,530 --> 00:20:30,050 Perfect. And I had only asked you to get to the 555 00:20:30,050 --> 00:20:30,800 point of live. 556 00:20:30,800 --> 00:20:33,950 So, but I see so many people like why don't I 557 00:20:33,950 --> 00:20:35,480 have engagement when I'm in the comments? 558 00:20:35,510 --> 00:20:36,620 Well, nobody's seen it, 559 00:20:36,650 --> 00:20:36,950 you know, 560 00:20:36,950 --> 00:20:38,930 and you kind of forget that sometimes. 561 00:20:39,140 --> 00:20:39,410 All right. 562 00:20:39,410 --> 00:20:41,870 Another thing that I really wanted to get to with you, 563 00:20:41,870 --> 00:20:43,610 Morgan, is I know you guys, 564 00:20:43,700 --> 00:20:44,330 you have a team, 565 00:20:44,330 --> 00:20:47,950 so you have multiple people looking at everything and producing and 566 00:20:47,950 --> 00:20:50,680 people jumping in and out based on their different tasks. 567 00:20:50,770 --> 00:20:52,120 Not all of us are like this, 568 00:20:52,120 --> 00:20:53,980 but you're super structured. 569 00:20:53,980 --> 00:20:58,000 And you have a system for handling all of the images 570 00:20:58,000 --> 00:21:00,670 because I think Sue takes a lot of the images then 571 00:21:00,670 --> 00:21:02,890 you and Rachel both have to access them. 572 00:21:02,890 --> 00:21:05,590 How has that all set up so that it's an easy 573 00:21:05,590 --> 00:21:08,110 and smooth enough system for you all three to work. 574 00:21:09,150 --> 00:21:12,390 We're really dependent on Dropbox so much as a cloud storage 575 00:21:12,390 --> 00:21:15,510 system. And that's something that we all have on our computers 576 00:21:15,510 --> 00:21:16,380 and our phones. 577 00:21:16,380 --> 00:21:19,770 So we have a specific Dropbox file that is for all 578 00:21:19,770 --> 00:21:20,940 of our brand photos. 579 00:21:20,940 --> 00:21:23,400 So any kind of professional photo shoots that we've had. 580 00:21:23,400 --> 00:21:26,790 So they're like probably eight or so photo shoots over the 581 00:21:26,790 --> 00:21:30,060 last, however many years where we have professional photos in there 582 00:21:30,060 --> 00:21:32,340 and those are the clean images. 583 00:21:32,340 --> 00:21:34,560 Nothing has been put on them, 584 00:21:34,590 --> 00:21:36,360 or there's no text, 585 00:21:36,360 --> 00:21:38,550 there's no graphic additional on it. 586 00:21:38,550 --> 00:21:40,830 It's just a place for us to be able to grab 587 00:21:41,040 --> 00:21:45,780 images. We actually use a graphic designer for our blog images. 588 00:21:45,780 --> 00:21:46,610 So what happens is, 589 00:21:46,610 --> 00:21:50,430 is once Rachel has dictated what the title of a log 590 00:21:50,430 --> 00:21:51,120 is going to be. 591 00:21:51,120 --> 00:21:53,700 I reach out to our graphic designer with our title and 592 00:21:53,700 --> 00:21:55,920 she creates a couple of different types of images. 593 00:21:55,920 --> 00:21:58,140 And this is something that you could again, 594 00:21:58,170 --> 00:22:00,960 add to your list and have be one task is not 595 00:22:00,960 --> 00:22:02,100 just the header image, 596 00:22:02,130 --> 00:22:03,510 but promotion images. 597 00:22:03,510 --> 00:22:07,560 So what I have Christina make for us is the header 598 00:22:07,590 --> 00:22:08,550 for the blog, 599 00:22:08,580 --> 00:22:10,380 the thumbnail for the YouTube. 600 00:22:10,410 --> 00:22:14,520 Cause we put out videos with our blog content and then 601 00:22:14,610 --> 00:22:17,430 I have her make a couple other things for Sue to 602 00:22:17,430 --> 00:22:19,470 use for promotion of a specific blog. 603 00:22:19,620 --> 00:22:21,810 And that would be a gift. 604 00:22:21,840 --> 00:22:25,650 So a video that she can use on Instagram that flashes 605 00:22:25,650 --> 00:22:27,570 the title that attracts attention, 606 00:22:27,660 --> 00:22:30,750 a Facebook ad sized graphic, 607 00:22:30,810 --> 00:22:33,720 which is something that has 20% text or less. 608 00:22:33,720 --> 00:22:35,220 So it's gets shared the most, 609 00:22:35,370 --> 00:22:38,010 a little bit different than the thumbnail because our thumbnail images 610 00:22:38,010 --> 00:22:41,850 have really big text and wouldn't clear that ads rule. 611 00:22:42,030 --> 00:22:45,210 And then I also have her make an Instagram square that 612 00:22:45,210 --> 00:22:49,620 someone AK SU can use on Instagram to promote the blog 613 00:22:49,650 --> 00:22:50,670 a couple of different times. 614 00:22:50,670 --> 00:22:53,880 So Sue would have a gift and a graphic and I 615 00:22:53,880 --> 00:22:57,270 would have a Facebook ad and Rachel can share the link. 616 00:22:57,300 --> 00:23:00,030 And so we have a lot of different graphics coming out 617 00:23:00,030 --> 00:23:01,260 of each additional blog. 618 00:23:01,410 --> 00:23:05,100 Those graphics are all put in Dropbox by Christina as well. 619 00:23:05,220 --> 00:23:09,270 So there are easily able to be found by everyone on 620 00:23:09,270 --> 00:23:09,780 the team. 621 00:23:09,780 --> 00:23:09,990 You know, 622 00:23:09,990 --> 00:23:11,910 we have the folder of the brand images, 623 00:23:11,910 --> 00:23:15,540 so everyone could find the clean images of SU if you're 624 00:23:15,540 --> 00:23:18,540 looking for something to use on a passing day, 625 00:23:18,630 --> 00:23:20,670 or if you're looking to promote some things specific, 626 00:23:20,670 --> 00:23:24,390 we have an additional folder that's for blogging YouTubes and goes 627 00:23:24,390 --> 00:23:26,040 on each of those platforms. 628 00:23:26,130 --> 00:23:28,710 Perfect. And the one thing I want to underline for those 629 00:23:28,710 --> 00:23:31,380 of us who are still working alone, 630 00:23:31,380 --> 00:23:32,850 which is absolutely fine, 631 00:23:32,910 --> 00:23:38,310 efficiency is so important Canva that Morgan has referenced as a 632 00:23:38,310 --> 00:23:41,610 great place because it'll take one image and resize it for 633 00:23:41,610 --> 00:23:42,810 different platforms, 634 00:23:42,930 --> 00:23:44,130 but it's really smart. 635 00:23:44,160 --> 00:23:45,260 Again, Morgan, 636 00:23:45,260 --> 00:23:47,990 to your whole idea of having the steps in the processes 637 00:23:47,990 --> 00:23:49,190 so that you can follow them time. 638 00:23:49,190 --> 00:23:49,760 And again, 639 00:23:49,880 --> 00:23:52,640 if you do everything you need to do with that one 640 00:23:52,640 --> 00:23:54,020 image at the same time, 641 00:23:54,050 --> 00:23:57,040 you are saving yourself so much time. 642 00:23:57,090 --> 00:23:58,910 Even if you don't know for sure if you're going to 643 00:23:58,910 --> 00:23:59,420 use it, 644 00:23:59,450 --> 00:24:02,360 it's so much faster just to quickly get them all taken 645 00:24:02,360 --> 00:24:02,870 care of, 646 00:24:02,900 --> 00:24:04,730 put them in your own folder. 647 00:24:04,790 --> 00:24:07,970 And your system is so smooth and clean Morgan because it 648 00:24:07,970 --> 00:24:08,420 to you, 649 00:24:08,630 --> 00:24:12,170 by the way you guys there is terminology for Morgan, 650 00:24:12,170 --> 00:24:17,120 it's called more organized so that when she is with her 651 00:24:17,120 --> 00:24:20,540 processes and just making sure that everything stays nice and smooth 652 00:24:20,540 --> 00:24:22,370 and clean in terms of processes. 653 00:24:22,430 --> 00:24:23,540 So, but just again, 654 00:24:23,540 --> 00:24:25,790 back to that point is once you're working with an image, 655 00:24:25,790 --> 00:24:28,820 just take care of every single size that you need with 656 00:24:28,820 --> 00:24:29,600 that image. 657 00:24:29,660 --> 00:24:31,880 I think the other thing that maybe I don't even have 658 00:24:31,880 --> 00:24:32,390 to point out, 659 00:24:32,390 --> 00:24:36,950 but I will is you always keep that initial image clean. 660 00:24:37,040 --> 00:24:38,210 You don't affect that image. 661 00:24:38,210 --> 00:24:39,980 I'm sure Christina pulls it out, 662 00:24:40,020 --> 00:24:41,420 makes a copy and uses it. 663 00:24:41,420 --> 00:24:45,050 So those original images are always there ready and accessible for 664 00:24:45,050 --> 00:24:45,800 another time. 665 00:24:45,800 --> 00:24:47,360 And haven't been distorted in any way. 666 00:24:47,980 --> 00:24:50,680 Exactly. And to go back to making all of the different 667 00:24:50,680 --> 00:24:52,990 versions, you may not use it right then, 668 00:24:53,080 --> 00:24:54,580 but you may use them in the future. 669 00:24:54,580 --> 00:24:58,420 So we make the gift graphics every week, 670 00:24:58,450 --> 00:25:02,650 but sometimes Sue may use a standalone image or a video 671 00:25:02,650 --> 00:25:05,290 or something to promote it instead of this graphic. 672 00:25:05,350 --> 00:25:08,140 But then if I go and make an ad to promote 673 00:25:08,140 --> 00:25:10,030 that blog down the road, 674 00:25:10,030 --> 00:25:11,320 which I just did last week, 675 00:25:11,320 --> 00:25:15,190 I put together a video ad that is promoting a couple 676 00:25:15,190 --> 00:25:18,580 of different blogs and those images were already done. 677 00:25:18,580 --> 00:25:19,750 So when I finally decided, 678 00:25:19,780 --> 00:25:23,110 Hmm, maybe we should nurture our list with a few different 679 00:25:23,110 --> 00:25:26,830 blogs and share that via Facebook ads and those images were 680 00:25:26,830 --> 00:25:29,590 already done because such a large part of producing ads is 681 00:25:29,590 --> 00:25:31,660 deciding what your image your video is going to be, 682 00:25:31,720 --> 00:25:32,770 but those were already created. 683 00:25:32,770 --> 00:25:34,570 So I didn't really have to talk to anyone else on 684 00:25:34,570 --> 00:25:36,100 the team in order to run those ads. 685 00:25:36,130 --> 00:25:37,480 Wonderful. Okay. 686 00:25:37,540 --> 00:25:39,610 I think we're going to have to cut this part off 687 00:25:39,610 --> 00:25:42,580 here. We're not really going to have time to do a 688 00:25:42,580 --> 00:25:45,310 deep dive into automating your marketing, 689 00:25:45,400 --> 00:25:48,400 but can you give just a little overview and some advice 690 00:25:48,400 --> 00:25:51,100 for our listeners on why that's valuable first, 691 00:25:51,100 --> 00:25:51,820 explain what, 692 00:25:51,850 --> 00:25:52,720 what I'm talking about, 693 00:25:52,720 --> 00:25:53,530 what that means, 694 00:25:53,710 --> 00:25:56,260 and then why it makes sense to do Sure. 695 00:25:56,260 --> 00:25:57,490 So automation, 696 00:25:57,490 --> 00:25:57,610 you know, 697 00:25:57,610 --> 00:25:59,950 small business automation or marketing automation, 698 00:25:59,950 --> 00:26:04,360 or being able to use tools that can make a specific 699 00:26:04,360 --> 00:26:06,130 process run by itself, 700 00:26:06,160 --> 00:26:06,370 you know, 701 00:26:06,370 --> 00:26:07,690 run automatically. 702 00:26:07,840 --> 00:26:09,940 And the reason why that's helpful, 703 00:26:09,940 --> 00:26:13,960 especially with a small business is because there are certain actions 704 00:26:13,990 --> 00:26:16,690 that can be done without you touching them. 705 00:26:16,690 --> 00:26:17,890 So for instance, 706 00:26:17,920 --> 00:26:22,990 something like an email follow-up or a delivery of a ebook 707 00:26:23,080 --> 00:26:26,200 or sending a membership course access, 708 00:26:26,290 --> 00:26:30,130 those things could be done manually and you could get an 709 00:26:30,130 --> 00:26:33,340 order, have to manually type in what they are going to 710 00:26:33,340 --> 00:26:35,320 receive and manually send them an email, 711 00:26:35,350 --> 00:26:37,510 or it could all happen automatically. 712 00:26:37,700 --> 00:26:40,540 There's major power in that because you're getting time back from 713 00:26:40,540 --> 00:26:41,980 dealing with that kind of delivery. 714 00:26:42,010 --> 00:26:44,310 Perfect. And I think a lot of you, 715 00:26:44,310 --> 00:26:45,870 I know are on email lists, 716 00:26:45,870 --> 00:26:47,460 such as constant contact, 717 00:26:47,460 --> 00:26:48,660 some of the others that are out there, 718 00:26:48,660 --> 00:26:51,150 but I think constant contact is a big one and they 719 00:26:51,150 --> 00:26:56,190 have also recognized how important automation is that particular platform has 720 00:26:56,190 --> 00:26:57,810 some limitations as you go up, 721 00:26:57,840 --> 00:27:00,060 different platforms have different availabilities, 722 00:27:00,150 --> 00:27:03,450 but if you are on something like constant contact, 723 00:27:03,480 --> 00:27:06,150 not some of the more advanced ones like you're using a 724 00:27:06,150 --> 00:27:07,170 Morgan or that I'm using, 725 00:27:07,170 --> 00:27:08,580 but what are a couple of the others? 726 00:27:09,200 --> 00:27:11,990 I send our clients to MailChimp a lot to get started. 727 00:27:12,080 --> 00:27:15,710 You can have a free account with under 2000 contacts or 728 00:27:15,710 --> 00:27:19,040 you can pay $10 a month to have automated emails, 729 00:27:19,070 --> 00:27:20,330 automated workflows set up. 730 00:27:20,330 --> 00:27:23,030 So I always start clients in MailChimp. 731 00:27:23,030 --> 00:27:27,110 And then I end up heading over to Ontraport after there, 732 00:27:27,110 --> 00:27:27,350 you know, 733 00:27:27,350 --> 00:27:29,660 a couple of years in business and really looking for that 734 00:27:29,660 --> 00:27:31,010 extra info, 735 00:27:31,130 --> 00:27:34,280 but another tool that's really cool that can have some automation 736 00:27:34,280 --> 00:27:37,940 is Zapier Z a P I E R. 737 00:27:38,120 --> 00:27:39,140 I hope I always say it, 738 00:27:39,140 --> 00:27:40,220 right. I always say Zapier. 739 00:27:40,370 --> 00:27:44,360 And it's a tool that allows you to connect different platforms 740 00:27:44,360 --> 00:27:45,950 online. So for instance, 741 00:27:45,950 --> 00:27:46,190 you know, 742 00:27:46,190 --> 00:27:49,130 receive a email from Google, 743 00:27:49,370 --> 00:27:53,330 add the person's contact to a Google doc. 744 00:27:53,450 --> 00:27:57,530 So you're able to automate tasks between different tools. 745 00:27:57,530 --> 00:28:01,460 So I use it for someone signs up for a webinar, 746 00:28:01,550 --> 00:28:05,420 add them to my email list in Ontraport or someone decides 747 00:28:05,420 --> 00:28:07,730 to do a free 15 minute call with Sue, 748 00:28:07,820 --> 00:28:10,790 add them into my email marketing system. 749 00:28:10,940 --> 00:28:12,680 So that's a really cool tool. 750 00:28:12,680 --> 00:28:16,700 That's pretty inexpensive that allows you to connect certain things and 751 00:28:16,760 --> 00:28:18,260 automate what you're doing. 752 00:28:18,260 --> 00:28:21,380 And there are hundreds of different combinations I recommend checking out. 753 00:28:21,920 --> 00:28:22,610 That's perfect. 754 00:28:22,700 --> 00:28:25,760 Another option for those people who are selling products, 755 00:28:25,790 --> 00:28:27,470 when you have a new customer come in, 756 00:28:27,500 --> 00:28:30,500 it's a great way to connect either through email or through 757 00:28:30,530 --> 00:28:32,420 Zapier. Thank you for your business. 758 00:28:32,450 --> 00:28:34,160 A little bit more about us as a company, 759 00:28:34,160 --> 00:28:34,370 you know, 760 00:28:34,370 --> 00:28:36,290 whatever, maybe some of that onboarding. 761 00:28:36,420 --> 00:28:39,020 So another use for this type of thing as well. 762 00:28:39,500 --> 00:28:40,820 Exactly. All right. 763 00:28:40,820 --> 00:28:43,190 You are the productivity genius. 764 00:28:43,190 --> 00:28:46,340 So I am so excited to move into the reflection section 765 00:28:46,340 --> 00:28:48,620 with you because we're going to grab some other goodies. 766 00:28:48,620 --> 00:28:49,370 I know, 767 00:28:49,820 --> 00:28:50,420 but you, 768 00:28:50,420 --> 00:28:51,440 as a person, 769 00:28:51,500 --> 00:28:54,530 what do you think it is that has made you so 770 00:28:54,530 --> 00:28:58,580 successful in terms of being able to just one-on-one connect with 771 00:28:58,580 --> 00:29:02,450 the automation processes and creating systems and all of that? 772 00:29:02,930 --> 00:29:08,930 Sure. So I really think that execution is everything and being 773 00:29:08,930 --> 00:29:14,360 able to problem solve and be resourceful has really affected how 774 00:29:14,360 --> 00:29:17,090 I've been able to go through building this business, 775 00:29:17,270 --> 00:29:20,960 mainly because there's so many different roadblocks and often people are 776 00:29:20,960 --> 00:29:23,600 scared of tools or scared to research. 777 00:29:23,630 --> 00:29:25,580 And I Google everything. 778 00:29:25,610 --> 00:29:26,780 And I know that people, 779 00:29:26,780 --> 00:29:26,990 you know, 780 00:29:26,990 --> 00:29:27,500 you Google, 781 00:29:27,500 --> 00:29:30,020 if you're looking to read a restaurant review or something, 782 00:29:30,020 --> 00:29:31,370 but I Google very, 783 00:29:31,370 --> 00:29:36,680 very specific technical questions or what I'm looking for solutions for 784 00:29:36,710 --> 00:29:37,430 the business, 785 00:29:37,460 --> 00:29:39,020 and always end up finding something, 786 00:29:39,020 --> 00:29:40,430 Rachel, always jokes that, 787 00:29:40,460 --> 00:29:40,610 you know, 788 00:29:40,610 --> 00:29:42,820 Morgan's the one that to go to the second page of 789 00:29:42,820 --> 00:29:46,690 Google, but being that resourceful and I'm not scared to solve 790 00:29:46,690 --> 00:29:47,320 a problem, 791 00:29:47,380 --> 00:29:47,590 you know, 792 00:29:47,590 --> 00:29:51,130 helps us get through more confusing situations, 793 00:29:51,630 --> 00:29:55,530 Executing and being resourceful and not letting it stop you. 794 00:29:55,650 --> 00:29:56,220 Right, right. 795 00:29:56,220 --> 00:29:56,910 As you're moving forward. 796 00:29:56,910 --> 00:29:59,640 Okay. So we've talked about a lot of tools, 797 00:29:59,640 --> 00:30:01,290 Dropbox, Canva, 798 00:30:01,410 --> 00:30:03,180 Zapier MailChimp. 799 00:30:03,270 --> 00:30:05,940 Is there another tool that we haven't hit on that you 800 00:30:05,940 --> 00:30:08,070 think would be valuable to talk about right now? 801 00:30:08,470 --> 00:30:11,670 Another tool that I use every single day is Google drive. 802 00:30:11,760 --> 00:30:13,920 So if you have a Gmail email, 803 00:30:13,920 --> 00:30:17,340 which many of us do drive as something that's free, 804 00:30:17,340 --> 00:30:19,710 that comes with your email. 805 00:30:19,770 --> 00:30:23,490 And basically the reason why I love Google drive is because 806 00:30:23,550 --> 00:30:26,790 multiple people can work on documents at the same time and 807 00:30:26,790 --> 00:30:28,260 documents auto-save. 808 00:30:28,260 --> 00:30:31,440 So there are many different types of documents and drives things 809 00:30:31,440 --> 00:30:33,750 that are as simple as a word document, 810 00:30:33,750 --> 00:30:33,900 you know, 811 00:30:33,900 --> 00:30:38,520 just something that you're writing in or a form or a 812 00:30:38,550 --> 00:30:39,630 slide decks, 813 00:30:39,660 --> 00:30:39,900 you know, 814 00:30:39,900 --> 00:30:42,900 like presentations are all in Google drive. 815 00:30:42,900 --> 00:30:45,030 So they're all in cloud storage. 816 00:30:45,030 --> 00:30:46,650 So you can access them on your phone, 817 00:30:46,650 --> 00:30:47,910 which it's amazing. 818 00:30:47,910 --> 00:30:49,980 The amount of things that I can do just in my 819 00:30:49,980 --> 00:30:51,120 car, on the phone. 820 00:30:51,270 --> 00:30:54,120 And you can have many people edit them and it auto 821 00:30:54,120 --> 00:30:55,680 saves and shows those versions. 822 00:30:55,770 --> 00:30:58,620 If you're working with a VA or you have a team, 823 00:30:58,620 --> 00:31:01,350 or you want your husband to read the email that you've 824 00:31:01,350 --> 00:31:02,160 been working on, 825 00:31:02,370 --> 00:31:06,150 it's really easy to share and have someone edit and be 826 00:31:06,150 --> 00:31:07,830 able to revert back their issues. 827 00:31:07,830 --> 00:31:10,140 So I love Google drive and we use it every single 828 00:31:10,140 --> 00:31:11,030 day. Perfect. 829 00:31:11,050 --> 00:31:11,250 You know, 830 00:31:11,250 --> 00:31:14,250 I've just put the podcast production schedule, 831 00:31:14,280 --> 00:31:14,670 like, you know, 832 00:31:14,670 --> 00:31:15,930 here's who we've invited, 833 00:31:15,960 --> 00:31:17,970 here's, who's scheduled, 834 00:31:18,030 --> 00:31:18,270 you know, 835 00:31:18,270 --> 00:31:19,530 then do we have their photo, 836 00:31:19,530 --> 00:31:21,810 like all of that in a drive document. 837 00:31:21,810 --> 00:31:24,480 And I'm embarrassed to say it's the first time I'm really 838 00:31:24,510 --> 00:31:27,960 in a real big business way using Google drive and I'm 839 00:31:27,960 --> 00:31:28,710 loving it. 840 00:31:29,220 --> 00:31:33,390 Yeah. I love to manage spreadsheets like that or financial goals, 841 00:31:33,420 --> 00:31:37,650 or we communicate with our graphic designer through documents on drive. 842 00:31:37,650 --> 00:31:38,520 So it's really, 843 00:31:38,520 --> 00:31:42,330 really powerful to be able to go share it and edit 844 00:31:42,330 --> 00:31:44,970 it on the go and access it from your phone and 845 00:31:44,970 --> 00:31:45,450 from an app. 846 00:31:45,480 --> 00:31:48,840 Perfect. In a book lately that you think we should direct 847 00:31:48,840 --> 00:31:49,380 our listeners to. 848 00:31:49,770 --> 00:31:54,180 Yeah. So I'm just starting to read the 12 week year 849 00:31:54,240 --> 00:31:58,050 and I was already blown away just from the first few 850 00:31:58,050 --> 00:32:01,290 chapters. It's about to produce what you can in a quarter 851 00:32:01,290 --> 00:32:02,790 that you would in a year, 852 00:32:02,880 --> 00:32:07,230 but it's really has to do with the mentality behind the 853 00:32:07,290 --> 00:32:10,440 end of the year and the drive that the actual, 854 00:32:10,470 --> 00:32:10,740 you know, 855 00:32:10,770 --> 00:32:12,660 month of November and December gives you. 856 00:32:12,660 --> 00:32:15,660 So having that same drive at the end of 12 weeks 857 00:32:15,660 --> 00:32:18,180 instead. So I highly recommend checking it out. 858 00:32:18,270 --> 00:32:20,490 And when I read in the first section, 859 00:32:20,490 --> 00:32:20,940 they said, 860 00:32:20,940 --> 00:32:22,050 knowledge is in power. 861 00:32:22,050 --> 00:32:25,440 Execution is power and fully what I believe that, 862 00:32:25,440 --> 00:32:25,680 you know, 863 00:32:25,690 --> 00:32:27,330 there's a lot of information out here. 864 00:32:27,330 --> 00:32:30,060 There's a lot of stuff for you to be exposed to, 865 00:32:30,060 --> 00:32:33,810 but a small business is a person it's an emotional thing, 866 00:32:33,810 --> 00:32:34,050 you know, 867 00:32:34,050 --> 00:32:36,420 with needs and strengths and weaknesses. 868 00:32:36,480 --> 00:32:39,650 And what will really drive you forward is when you actually 869 00:32:39,740 --> 00:32:42,080 execute on what you're learning. 870 00:32:42,110 --> 00:32:44,000 So when I saw that in the first chapter, 871 00:32:44,000 --> 00:32:44,510 I was like, 872 00:32:44,540 --> 00:32:48,040 that's the quote that I've been looking for forever execution is 873 00:32:48,160 --> 00:32:49,210 Power, either. 874 00:32:49,230 --> 00:32:52,180 So many courses that are available that are great courses, 875 00:32:52,180 --> 00:32:55,720 right? And just the nature of purchasing and going through a 876 00:32:55,720 --> 00:32:57,190 course is an activity, 877 00:32:57,190 --> 00:32:57,970 which is great. 878 00:32:57,970 --> 00:32:59,380 But so many people get stuck there. 879 00:32:59,380 --> 00:33:00,850 Then they'll go and buy another course. 880 00:33:00,940 --> 00:33:02,500 And then they'll go to a conference, 881 00:33:02,530 --> 00:33:04,990 but they're never actually taking it back and taking action and 882 00:33:04,990 --> 00:33:06,610 applying it to their business. 883 00:33:06,610 --> 00:33:10,150 So really valuable information there with that who wrote the 12 884 00:33:10,150 --> 00:33:10,720 week year, 885 00:33:11,140 --> 00:33:13,360 Brian Moran, 886 00:33:13,450 --> 00:33:16,300 wonderful And give his listeners just as you're listening to the 887 00:33:16,300 --> 00:33:16,720 podcast today, 888 00:33:16,720 --> 00:33:19,600 you can also listen to audio books with ease. 889 00:33:19,690 --> 00:33:22,300 I'm not sure if this book is available on audible, 890 00:33:22,330 --> 00:33:24,190 but many books are, 891 00:33:24,250 --> 00:33:27,040 and I've teamed up with audible for you to be able 892 00:33:27,040 --> 00:33:29,680 to get an audio book for free on me. 893 00:33:29,890 --> 00:33:31,570 All you need to do is go to gift biz, 894 00:33:31,570 --> 00:33:34,120 book.com and make your selection. 895 00:33:34,390 --> 00:33:37,570 Okay. I now Morgan invite you to dare to dream. 896 00:33:37,900 --> 00:33:40,000 I'd like to present you with a virtual gift. 897 00:33:40,300 --> 00:33:44,620 It's a magical box containing unlimited possibilities for your future. 898 00:33:44,770 --> 00:33:47,830 So this is your dream or your goal of almost unreachable 899 00:33:47,830 --> 00:33:49,570 Heights that you would wish to obtain. 900 00:33:49,780 --> 00:33:52,750 Please accept this gift and open it in our presence. 901 00:33:52,840 --> 00:33:54,550 What is inside your box? 902 00:33:54,880 --> 00:33:56,770 It was really hard for me to do. 903 00:33:56,770 --> 00:33:58,180 I love this question. 904 00:33:58,300 --> 00:34:01,060 I hope that I can continue to have the freedom that 905 00:34:01,060 --> 00:34:02,080 I have right now. 906 00:34:02,080 --> 00:34:05,530 So there's a lot of fear around entrepreneurship and being able 907 00:34:05,530 --> 00:34:08,800 to maintain the freedom that it gives you. 908 00:34:08,800 --> 00:34:11,620 And so I hope that I have this kind of flexibility 909 00:34:11,620 --> 00:34:15,520 and freedom to work wherever I am with whoever can connect 910 00:34:15,520 --> 00:34:16,540 with me online. 911 00:34:16,660 --> 00:34:19,510 I hope I have that for as long as I can. 912 00:34:19,510 --> 00:34:20,140 So for me, 913 00:34:20,140 --> 00:34:23,980 it's working from anywhere and being able to travel and see 914 00:34:23,980 --> 00:34:25,750 the world while I do it. 915 00:34:25,900 --> 00:34:27,040 That's the dream for me. 916 00:34:27,490 --> 00:34:27,730 You know, 917 00:34:27,730 --> 00:34:31,000 it's so nice that you found fulfillment already at such a 918 00:34:31,000 --> 00:34:31,600 young age, 919 00:34:31,600 --> 00:34:34,630 and you're such an expert also at such a young age 920 00:34:35,590 --> 00:34:37,870 and recognizing it already so often, 921 00:34:37,870 --> 00:34:38,680 we're always wanting well, 922 00:34:38,680 --> 00:34:39,610 what's next move forward, 923 00:34:39,610 --> 00:34:40,180 move forward. 924 00:34:40,180 --> 00:34:40,330 I mean, 925 00:34:40,330 --> 00:34:42,450 you are sitting in time and recognizing, 926 00:34:42,450 --> 00:34:45,220 and really appreciating what you already have today. 927 00:34:45,280 --> 00:34:47,200 And it's only going to get better from here, 928 00:34:47,200 --> 00:34:48,100 Morgan, you know? 929 00:34:49,690 --> 00:34:52,750 Yay. I can't wait to see As a reminder, 930 00:34:52,750 --> 00:34:54,370 those of you who might be new to the show, 931 00:34:54,370 --> 00:34:57,430 I have a show notes page that gives all of Morgan's 932 00:34:57,430 --> 00:34:59,440 links, additional information, 933 00:34:59,470 --> 00:35:02,530 as well as a rundown of all of the different things 934 00:35:02,530 --> 00:35:03,760 that we've talked about here. 935 00:35:03,880 --> 00:35:04,690 And it's all times. 936 00:35:05,170 --> 00:35:07,300 So if you need to go to a certain section because 937 00:35:07,300 --> 00:35:09,430 you need to know a little bit more again about those 938 00:35:09,430 --> 00:35:11,590 images, don't necessarily need to hear the whole show. 939 00:35:11,590 --> 00:35:13,990 Again, all of that is sitting for you over on the 940 00:35:13,990 --> 00:35:15,940 show notes page at gift biz, 941 00:35:15,970 --> 00:35:18,370 unwrapped.com. All right, 942 00:35:18,370 --> 00:35:19,570 I think we are all set, 943 00:35:19,690 --> 00:35:21,760 Morgan. You have not disappointed. 944 00:35:21,760 --> 00:35:24,760 I knew you were going to deliver excellent here and you 945 00:35:24,760 --> 00:35:25,960 absolutely have. 946 00:35:26,110 --> 00:35:28,720 I really appreciate your taking the time this morning. 947 00:35:28,750 --> 00:35:32,680 And I love your whole concept about freedom and happiness. 948 00:35:32,680 --> 00:35:34,930 You have a lot going on for you this year, 949 00:35:35,050 --> 00:35:35,710 gift biz listeners. 950 00:35:35,710 --> 00:35:38,010 I'm going to share that Morgan's getting a little bit later 951 00:35:38,010 --> 00:35:38,760 this year. 952 00:35:38,910 --> 00:35:42,540 So, so excited and happy for you that that is happening. 953 00:35:43,380 --> 00:35:45,300 And I wish you all the best in the future. 954 00:35:45,300 --> 00:35:46,140 I know I'll be talking to you. 955 00:35:46,140 --> 00:35:47,030 I'm not like signing off, 956 00:35:47,040 --> 00:35:48,930 like I'm never going to talk to you again, 957 00:35:50,280 --> 00:35:53,460 but all of our wish for you is that you continue 958 00:35:53,460 --> 00:35:56,040 on the path that you're already on and may your candle 959 00:35:56,100 --> 00:35:57,240 always burn bright. 960 00:35:58,310 --> 00:35:59,030 Thanks for having me. 961 00:36:02,900 --> 00:36:05,900 Today's show is sponsored by the ribbon print company, 962 00:36:06,560 --> 00:36:09,110 looking for a new income source for your gift business. 963 00:36:09,470 --> 00:36:13,640 Customization is more popular now than ever brand your product of 964 00:36:13,640 --> 00:36:15,770 your logo or print a happy birthday. 965 00:36:15,800 --> 00:36:17,540 Jessica forbid to add to a gift, 966 00:36:17,570 --> 00:36:20,740 right? A checkout it's almost done right in your shop or 967 00:36:20,750 --> 00:36:22,160 cross studio in seconds. 968 00:36:22,760 --> 00:36:25,190 Check out the ribbon print company.com 969 00:36:25,280 --> 00:36:26,300 for more information. 970 00:36:27,590 --> 00:36:29,780 Do you know that you should be out networking, 971 00:36:29,780 --> 00:36:35,090 but just can't get yourself to do it because it's scary. 972 00:36:35,600 --> 00:36:37,970 Are you afraid that you might walk into the room and 973 00:36:37,970 --> 00:36:41,240 not know anybody or that you're going to freeze? 974 00:36:41,240 --> 00:36:44,270 When you get up to do that infamous elevator speech, 975 00:36:44,270 --> 00:36:46,880 where you talk about yourself and your business? 976 00:36:47,180 --> 00:36:49,610 Well, I'm here to tell you that it doesn't need to 977 00:36:49,610 --> 00:36:50,450 be scary. 978 00:36:50,660 --> 00:36:52,100 If you know what to do, 979 00:36:52,920 --> 00:36:53,840 help you with this, 980 00:36:53,900 --> 00:36:56,810 I would like to offer you a coffee chat for the 981 00:36:56,810 --> 00:36:58,640 price of buying me a cup of coffee. 982 00:36:58,970 --> 00:37:01,790 We can sit down through an online video and I'll tell 983 00:37:01,790 --> 00:37:05,360 you everything that I know about networking and how I have 984 00:37:05,450 --> 00:37:09,830 personally built two multi-six figure businesses, 985 00:37:09,920 --> 00:37:11,990 primarily through networking. 986 00:37:12,590 --> 00:37:16,490 You'll walk away with a solid understanding about how networking can 987 00:37:16,490 --> 00:37:18,650 truly grow your business. 988 00:37:19,010 --> 00:37:21,500 And you're going to have newfound confidence because I'm going to 989 00:37:21,500 --> 00:37:25,010 give you 10 fill in the blank template that you can 990 00:37:25,010 --> 00:37:29,330 use for your introduction message to learn more about this opportunity. 991 00:37:29,540 --> 00:37:35,180 Just go over to Bitly forward slash network Ninja that's E 992 00:37:35,190 --> 00:37:39,770 I T dot L Y forward slash network Ninja.