1 00:00:00,140 --> 00:00:05,399 Yeah. 2 00:00:17,024 --> 00:00:21,907 Rinat: Hi everyone, welcome back to Tech Talk, a podcast where Amit 3 00:00:21,907 --> 00:00:23,790 and I talk about all things tech. 4 00:00:24,014 --> 00:00:27,344 We don't just talk about tech, we also talk about how the tech 5 00:00:27,363 --> 00:00:30,490 impacts our society, our lives and everything in between. 6 00:00:31,053 --> 00:00:34,354 Today we've chosen to talk about Enterprise software. 7 00:00:34,820 --> 00:00:38,519 We all know about software and there are different types of software, you 8 00:00:38,519 --> 00:00:40,257 can categorize them in different ways. 9 00:00:40,295 --> 00:00:45,286 Enterprise software is just another way of categorizing a particular set of 10 00:00:45,286 --> 00:00:49,548 software which we feel would be really beneficial for our audience to know. 11 00:00:49,926 --> 00:00:52,237 Let's talk about enterprise software. 12 00:00:52,237 --> 00:00:56,878 And for my benefit more than anyone else, What is enterprise software? 13 00:00:57,121 --> 00:00:57,422 Amit: Yeah. 14 00:00:57,470 --> 00:00:58,616 Thanks for that introduction. 15 00:00:58,888 --> 00:00:59,771 I think, yeah, you're right. 16 00:00:59,858 --> 00:01:02,101 Cause software can be categorized into multiple things. 17 00:01:02,324 --> 00:01:05,703 There are software specifically for individual usage. 18 00:01:05,752 --> 00:01:08,664 There are softwares that are specifically for business usage. 19 00:01:08,946 --> 00:01:12,489 There are software for scientific purposes and there are different software 20 00:01:12,489 --> 00:01:13,800 for different types of industries. 21 00:01:14,062 --> 00:01:16,587 So when we talk about enterprise software, we are talking 22 00:01:16,587 --> 00:01:18,227 software targeted for businesses. 23 00:01:18,499 --> 00:01:21,363 Businesses have a lot of complex operations and they have to manage 24 00:01:21,363 --> 00:01:23,286 everything through a centralized system. 25 00:01:23,596 --> 00:01:25,091 So they need to manage that through software. 26 00:01:25,305 --> 00:01:28,247 Earlier, businesses used to manage everything to paperwork. 27 00:01:28,470 --> 00:01:29,713 Now they moved to software. 28 00:01:29,732 --> 00:01:34,276 So how do you manage Everything including your operations, your staff, your 29 00:01:34,315 --> 00:01:39,412 resources, your logistics, your supply chain, through an enterprise software. 30 00:01:39,431 --> 00:01:42,625 So these softwares are specifically targeted for businesses. 31 00:01:42,829 --> 00:01:47,150 Now, the reason I selected this topic is because, I think a lot of people 32 00:01:47,159 --> 00:01:51,072 when they start in their career, they're used to software that they use. 33 00:01:51,218 --> 00:01:53,519 You're used to things like Microsoft Office. 34 00:01:53,519 --> 00:01:57,421 You are used to things like Windows These are enterprise software as well. 35 00:01:57,742 --> 00:02:03,878 But as part of When you join a company, Say you study engineering and you join 36 00:02:03,878 --> 00:02:07,023 a company now and then suddenly you have to start working for a business. 37 00:02:07,295 --> 00:02:11,238 Now there you will encounter some different types of software, which you 38 00:02:11,238 --> 00:02:15,387 will never find for your personal use And that's why I think it's important to 39 00:02:15,387 --> 00:02:18,688 talk about it so that people have more knowledge about what kind of software they 40 00:02:18,688 --> 00:02:20,718 can expect when they join a new company. 41 00:02:21,863 --> 00:02:22,824 Rinat: Yeah, absolutely. 42 00:02:22,834 --> 00:02:24,863 Thank you very much, Amit, for that insight. 43 00:02:24,912 --> 00:02:30,397 , let's step back a little bit and reimagine the situation before internet 44 00:02:30,446 --> 00:02:34,737 and how did the enterprise manage all of these tasks at that time. 45 00:02:35,106 --> 00:02:39,145 As far as I remember, before, computing was commonplace 46 00:02:39,174 --> 00:02:40,926 there was, pen and paper. 47 00:02:40,946 --> 00:02:46,606 As, As companies started to adopt more and more off computing and then 48 00:02:46,616 --> 00:02:51,965 eventually internet the need for software to manage all of these grew even more 49 00:02:51,994 --> 00:02:57,324 because with changing times, even the requirements changed compliance and 50 00:02:57,324 --> 00:03:01,878 regulatory requirements, required companies to keep data in a certain 51 00:03:01,878 --> 00:03:08,795 way, provide data security for their clients and also to maintain cyber 52 00:03:08,795 --> 00:03:10,873 security so they can protect their assets. 53 00:03:11,310 --> 00:03:15,407 So there are many things in play when companies have to decide what 54 00:03:15,426 --> 00:03:18,300 exactly should be their solution. 55 00:03:18,310 --> 00:03:21,504 So obviously, as you mentioned earlier a company started 56 00:03:21,514 --> 00:03:23,387 with microsoft Office Suite. 57 00:03:23,465 --> 00:03:25,883 That was revolutionary when it came out. 58 00:03:26,009 --> 00:03:29,960 Computing Excel, Word, made everything so much easier. 59 00:03:30,320 --> 00:03:32,854 That was a massive shift from typewriting. 60 00:03:33,417 --> 00:03:40,815 That is something easy to imagine how all the benefits were there and how everyone 61 00:03:40,815 --> 00:03:45,154 kind of installed Office individually in their laptops or computers and 62 00:03:45,154 --> 00:03:47,106 then, got the benefits straight away. 63 00:03:47,387 --> 00:03:52,368 And as the companies adopted more and more technologies, not a tech company, 64 00:03:52,368 --> 00:03:58,752 but just Any company, for example, a bank or a manufacturing company, they 65 00:03:58,761 --> 00:04:04,752 had to adopt more and more of technology, computing and eventually Internet as well. 66 00:04:05,072 --> 00:04:11,650 So they had to shift all of their data, managed, in cloud, for example, and as 67 00:04:11,688 --> 00:04:16,494 they started doing this, they started facing the challenges of security, 68 00:04:16,523 --> 00:04:18,426 regulatory requirements and all of that. 69 00:04:18,426 --> 00:04:24,956 And that's how all of these enterprise softwares on top of basic softwares 70 00:04:24,975 --> 00:04:30,800 like Office, came about to fill a need that wasn't fulfilled at the time. 71 00:04:31,757 --> 00:04:33,611 Amit: Yeah, so I think you're heading in the right direction. 72 00:04:33,621 --> 00:04:34,999 But let's take even a step back. 73 00:04:35,261 --> 00:04:40,155 Let's say for example, you want to manufacture a car, or you are in a telecom 74 00:04:40,155 --> 00:04:41,902 company from where you buy your SIM card. 75 00:04:42,077 --> 00:04:43,291 They are two different industries. 76 00:04:43,397 --> 00:04:45,718 So these two different industries will have two different set of 77 00:04:45,718 --> 00:04:48,096 processes, but there are some things which will be common. 78 00:04:48,417 --> 00:04:49,970 There will be people in these companies. 79 00:04:50,291 --> 00:04:53,640 So someone will have to manage who is joining and who is leaving the company. 80 00:04:53,990 --> 00:04:58,232 Then there has to be a payroll system where you can say People can send 81 00:04:58,232 --> 00:05:01,397 invoices if there are contractors and if there are permanent employees, you 82 00:05:01,397 --> 00:05:05,650 need to pay them salaries, then you need to manage your taxes, then you 83 00:05:05,650 --> 00:05:07,650 need to have an accounting system. 84 00:05:08,320 --> 00:05:11,815 So these are common things even though there are different industries and then 85 00:05:11,825 --> 00:05:15,650 you will have to manage their documents say you want to manage contracts, so 86 00:05:15,650 --> 00:05:19,155 you want to store those contracts which have been signed by people in a certain 87 00:05:19,155 --> 00:05:22,786 location so that you can retrieve them, what was agreed, what was not agreed. 88 00:05:23,058 --> 00:05:27,485 Say you sign a contract with a car company, you're purchasing a car from 89 00:05:27,485 --> 00:05:31,786 them, or you sign a contract with a SIM card company saying you will 90 00:05:31,825 --> 00:05:35,223 keep the SIM card and use it for, it could be a pay as you go or a contract 91 00:05:35,223 --> 00:05:36,922 SIM card for say 18 month period. 92 00:05:37,242 --> 00:05:38,436 So you have all these things, right? 93 00:05:38,592 --> 00:05:40,902 So these few systems are common. 94 00:05:42,028 --> 00:05:44,737 With a say car manufacturing company, they will have things, 95 00:05:44,757 --> 00:05:46,252 which a SIM card may not have. 96 00:05:46,514 --> 00:05:49,873 It could be, okay, , what is our inventory management system? 97 00:05:50,067 --> 00:05:51,504 How do we manage the inventory? 98 00:05:51,543 --> 00:05:52,795 We are a manufacturing company. 99 00:05:52,795 --> 00:05:53,883 We manufacture cars. 100 00:05:54,116 --> 00:05:56,854 I need to know what's there in the factory on the factory floor. 101 00:05:57,009 --> 00:05:57,776 What do I need? 102 00:05:57,825 --> 00:05:58,611 When do I need it? 103 00:05:58,970 --> 00:06:00,194 Then I need to plan. 104 00:06:00,252 --> 00:06:03,009 So I'll have different maybe cars in production. 105 00:06:03,019 --> 00:06:06,223 So how do I plan the a production of different cars. 106 00:06:06,359 --> 00:06:07,980 So there is like project planning involved. 107 00:06:08,514 --> 00:06:10,339 What do I need to manufacture it? 108 00:06:10,543 --> 00:06:11,708 How much money do I need? 109 00:06:11,718 --> 00:06:13,116 How many people do I need? 110 00:06:13,126 --> 00:06:16,960 When they will be available, when they will be not available, et cetera. 111 00:06:17,155 --> 00:06:19,291 So then you'll have to manage the supply chain. 112 00:06:19,349 --> 00:06:21,116 Who's going to give me the parts? 113 00:06:21,465 --> 00:06:23,194 I'm not maybe manufacturing the parts. 114 00:06:23,194 --> 00:06:24,446 I'm just manufacturing the car. 115 00:06:24,747 --> 00:06:26,980 So there might be a third party supplier I have to deal with. 116 00:06:27,281 --> 00:06:28,689 So they will have their own system. 117 00:06:28,689 --> 00:06:29,757 So I'll have to deal with that. 118 00:06:29,757 --> 00:06:30,067 Okay. 119 00:06:30,087 --> 00:06:35,766 Then I need to have a email system to deal with communication across the enterprise. 120 00:06:35,970 --> 00:06:37,261 I might have a chat system. 121 00:06:37,562 --> 00:06:40,970 I need to know what are the when did a person join? 122 00:06:40,980 --> 00:06:42,087 Have they completed two years? 123 00:06:42,096 --> 00:06:43,562 Have they completed the probation? 124 00:06:43,931 --> 00:06:45,533 So there are many such things. 125 00:06:45,727 --> 00:06:50,407 Then on top of that, you mentioned about GDPR, but you forgot about analytics. 126 00:06:50,533 --> 00:06:51,863 So you have all this data coming in. 127 00:06:51,917 --> 00:06:53,393 You have to, of course, make it secure. 128 00:06:53,664 --> 00:06:58,499 But now you have all this data so you can do some analysis on it and see what 129 00:06:58,499 --> 00:07:00,616 is it that people are actually buying. 130 00:07:00,800 --> 00:07:04,363 So can you sell them products tailored to what they're actually buying? 131 00:07:04,596 --> 00:07:08,242 So a lot of times you would see some models continue, some models 132 00:07:08,281 --> 00:07:10,533 are taken out of production. 133 00:07:10,990 --> 00:07:13,417 Companies think if a car, if a model is not doing well, there's 134 00:07:13,417 --> 00:07:14,572 no point of manufacturing it. 135 00:07:14,854 --> 00:07:17,213 Same with a SIM card plan. 136 00:07:17,456 --> 00:07:20,213 So some plans work really well, some plans don't. 137 00:07:20,417 --> 00:07:23,388 So every year you get some new offers, new data. 138 00:07:24,320 --> 00:07:26,310 minutes, roaming plans, etc. 139 00:07:26,407 --> 00:07:29,446 So all these things have to be managed through software. 140 00:07:29,718 --> 00:07:33,407 Previously, there used to be computers, like mainframe systems, 141 00:07:33,407 --> 00:07:34,834 IBM mainframe systems, right? 142 00:07:35,106 --> 00:07:38,582 And we're talking about World War time, where there were definitely 143 00:07:38,582 --> 00:07:42,116 computers, but majority of it was still being done by pen and paper. 144 00:07:42,893 --> 00:07:45,271 You will have to do accounting by paper, you'll have to get 145 00:07:45,436 --> 00:07:47,795 contract signed on paper, et cetera. 146 00:07:48,077 --> 00:07:50,980 And then computing came, but it was mostly for research purposes 147 00:07:50,980 --> 00:07:52,427 for more complex calculation. 148 00:07:52,737 --> 00:07:56,941 And then large enterprises started adopting it to manage certain 149 00:07:56,951 --> 00:07:58,621 things like banking systems. 150 00:07:58,766 --> 00:08:00,912 How do you store different type of transactions? 151 00:08:00,999 --> 00:08:05,174 So this gives you like a small overview of, Why we need enterprise software 152 00:08:05,174 --> 00:08:08,912 and two different industries to explain what are the different requirements. 153 00:08:09,883 --> 00:08:16,475 Rinat: Good to know the breadth of how wide the reach of enterprise software is. 154 00:08:16,960 --> 00:08:20,232 When you think about enterprise software, you just think about software that's 155 00:08:20,281 --> 00:08:24,359 usually used in an enterprise, the type of software that big organizations 156 00:08:24,359 --> 00:08:25,737 need to keep things running. 157 00:08:26,223 --> 00:08:31,951 But you don't think about all the different areas for example a car company 158 00:08:32,412 --> 00:08:37,558 Not just will have their manufacturing but from accounting to cyber security 159 00:08:37,567 --> 00:08:41,713 They have to maintain all of that and they need different kinds of software. 160 00:08:41,713 --> 00:08:44,781 Let's come back to the definition of enterprise software a little bit more 161 00:08:44,820 --> 00:08:48,490 because I want to ask you a little bit more of that But before that one of 162 00:08:48,490 --> 00:08:52,946 the things I want to share that i'm usually annoyed by as i've worked in 163 00:08:52,956 --> 00:08:56,567 many enterprises and I wonder why they do it , I have my own theories, but 164 00:08:56,567 --> 00:09:02,752 also do let me know what you think so the use of IMs, instant messaging 165 00:09:03,227 --> 00:09:08,281 and other communication softwares That are used in large organizations. 166 00:09:08,329 --> 00:09:10,922 I've worked in many global organizations. 167 00:09:10,922 --> 00:09:16,427 And what I've ended up seeing is that All of them have multiple 168 00:09:16,844 --> 00:09:22,834 messaging services from Zoom to Teams to Jabber to it's endless. 169 00:09:22,883 --> 00:09:27,184 There was one or two companies where I've seen that they have a coherent system of 170 00:09:27,698 --> 00:09:33,465 this is the one software solution which we're going to use for video conferencing, 171 00:09:33,524 --> 00:09:36,067 messaging to all kinds of communications. 172 00:09:36,116 --> 00:09:41,528 And I feel like that's a really good thing to have because there was also 173 00:09:41,577 --> 00:09:45,567 in my previous companies I've worked with, they had four to five different 174 00:09:46,004 --> 00:09:51,451 IMs and video conferencing solutions, and based on the region, one of 175 00:09:51,451 --> 00:09:52,839 them was popular than the other. 176 00:09:52,888 --> 00:09:58,577 All of them were available to everyone, a company of 200, 000 people. 177 00:09:58,927 --> 00:10:05,232 It's really complicated and you can't get hold of someone in a particular 178 00:10:05,232 --> 00:10:09,485 software in a particular platform and then you try all five platforms Which 179 00:10:09,485 --> 00:10:14,538 is I feel a hindrance of productivity But at the same time, I also see that 180 00:10:14,558 --> 00:10:18,305 it might also foster more communication. 181 00:10:18,791 --> 00:10:22,295 So I don't know what you feel about that and whether you've experienced that, 182 00:10:22,295 --> 00:10:26,577 but it's a it's something that I, that have annoyed me and made me think a lot 183 00:10:26,587 --> 00:10:29,325 about what might be a positive of that. 184 00:10:29,383 --> 00:10:30,781 Why do companies do that? 185 00:10:30,800 --> 00:10:34,965 Is it intentional or is it just, happened this way and they're 186 00:10:34,965 --> 00:10:36,829 just, went with it or what is it? 187 00:10:37,868 --> 00:10:39,412 Amit: I have experienced it myself as well. 188 00:10:39,412 --> 00:10:41,956 And sometimes I also get frustrated why there are different 189 00:10:41,956 --> 00:10:43,160 channels of communication. 190 00:10:43,451 --> 00:10:45,868 But I think you have to understand there are two types of communication. 191 00:10:45,868 --> 00:10:48,626 One is internal communication within the organization. 192 00:10:48,635 --> 00:10:51,062 Say a CEO wants to address its employees. 193 00:10:51,150 --> 00:10:53,888 You don't want anyone outside the business to know about what the 194 00:10:53,888 --> 00:10:55,218 CEO is telling their employees. 195 00:10:55,295 --> 00:10:56,237 So that's one part. 196 00:10:56,276 --> 00:10:57,839 The other part is sales and marketing. 197 00:10:58,082 --> 00:10:59,810 Now they have to talk to external people. 198 00:11:00,033 --> 00:11:02,820 So their requirements might be different. 199 00:11:03,082 --> 00:11:05,791 Because a salesperson cannot say that, Oh, I have zoom. 200 00:11:05,829 --> 00:11:06,849 Can you come on zoom? 201 00:11:06,888 --> 00:11:09,674 The other company might say, Oh, I can't use zoom because 202 00:11:09,674 --> 00:11:11,616 of my so and so IT requirement. 203 00:11:11,781 --> 00:11:12,985 I can only come on teams. 204 00:11:13,227 --> 00:11:14,975 So one or the other have to compromise. 205 00:11:15,043 --> 00:11:17,354 So that's why there is some kind of fragmentation. 206 00:11:17,587 --> 00:11:19,994 But you have to understand that where it is coming from and 207 00:11:19,994 --> 00:11:21,354 which department it's affecting. 208 00:11:21,587 --> 00:11:25,198 Say if you are within an IT department or the engineering department as they now 209 00:11:25,237 --> 00:11:30,286 call it, then you would normally have one single channel for to discuss everything. 210 00:11:30,334 --> 00:11:34,684 Even across different departments, say product, DevOps, support 211 00:11:34,936 --> 00:11:36,451 your engineering team, et cetera. 212 00:11:36,664 --> 00:11:37,703 So that's one software. 213 00:11:38,072 --> 00:11:41,227 So that explains right internal and external. 214 00:11:41,257 --> 00:11:42,315 So that's one communication. 215 00:11:42,567 --> 00:11:44,965 The other is what are we communicating about? 216 00:11:45,140 --> 00:11:50,354 So before instant messengers came about, you used to work in offices. 217 00:11:50,363 --> 00:11:53,829 So you could actually go to someone's desk and ask them a question. 218 00:11:54,062 --> 00:11:55,732 Or you send them an email. 219 00:11:55,975 --> 00:12:00,888 Now normally emails were used to send out communication that can be tracked, you 220 00:12:00,888 --> 00:12:05,422 want to document something of importance because you don't want to use instant 221 00:12:05,422 --> 00:12:09,965 messenger for it and you want to tell it to your senior stakeholders about certain 222 00:12:09,965 --> 00:12:12,024 progress, certain contracts, et cetera. 223 00:12:12,024 --> 00:12:13,422 So use email communication. 224 00:12:13,732 --> 00:12:17,208 Instant messengers came to replace those desk conversations or 225 00:12:17,208 --> 00:12:18,994 those water cooler conversations. 226 00:12:19,218 --> 00:12:20,596 You go to get some water. 227 00:12:20,626 --> 00:12:21,480 You talk to someone. 228 00:12:21,732 --> 00:12:23,965 Now, instead of doing that, you just ping them. 229 00:12:24,257 --> 00:12:27,325 You message them and then you ask them for certain information. 230 00:12:27,538 --> 00:12:31,198 Can you come to my desk or can you just tell me what the password is for that? 231 00:12:31,198 --> 00:12:33,742 Or can you tell me how to do this, et cetera, et cetera. 232 00:12:33,810 --> 00:12:35,354 So there are different ways to do it. 233 00:12:35,616 --> 00:12:39,096 Now why companies sometimes have So many softwares. 234 00:12:39,174 --> 00:12:43,485 One reason is that they might be a mixture of multiple companies. 235 00:12:43,524 --> 00:12:46,883 So sometimes what happens is you acquire multiple organizations 236 00:12:46,893 --> 00:12:47,679 through acquisitions. 237 00:12:47,999 --> 00:12:51,718 So as part, as a result of that, there are different organizations who are using 238 00:12:51,718 --> 00:12:53,601 different software for the same things. 239 00:12:53,883 --> 00:12:56,436 So for instant messaging, they are using different softwares 240 00:12:56,650 --> 00:12:58,504 for internal email communication. 241 00:12:58,514 --> 00:13:01,310 Some might be, someone might be using Microsoft, someone 242 00:13:01,310 --> 00:13:02,834 might be using Google suite. 243 00:13:03,019 --> 00:13:04,533 So it's just different software. 244 00:13:04,533 --> 00:13:04,587 Okay. 245 00:13:04,635 --> 00:13:07,062 And they are different companies, but now they've merged together. 246 00:13:07,393 --> 00:13:10,694 So now there are two different IT systems in one single company and 247 00:13:10,965 --> 00:13:13,878 the IT team has to then decide whether it's worth keeping it. 248 00:13:14,286 --> 00:13:19,528 Does it have a cost impact or we change, we unify the whole expense and 249 00:13:19,538 --> 00:13:21,742 we make, we just do with one software. 250 00:13:21,820 --> 00:13:24,907 Now, of course, one would feel alienated because they're like, 251 00:13:24,946 --> 00:13:27,994 okay, I was using that software and now suddenly I have to shift. 252 00:13:28,295 --> 00:13:32,198 But, If you tell them that it just makes business sense because everyone 253 00:13:32,499 --> 00:13:36,927 can then communicate holistically, then yes, I think people will understand. 254 00:13:37,121 --> 00:13:39,227 And I have gone through that cycle as well. 255 00:13:39,626 --> 00:13:45,130 My company has got acquired, we had different systems, the company that 256 00:13:45,130 --> 00:13:48,936 acquired us had different systems and over a period of time we transitioned. 257 00:13:49,470 --> 00:13:49,810 So yeah. 258 00:13:51,009 --> 00:13:54,669 Rinat: No, that's actually a really good point that yeah I mean merging 259 00:13:54,669 --> 00:13:57,591 and acquisition happens all the time in large organization and 260 00:13:57,601 --> 00:14:01,815 that's one of the like the what do you say like a indicative factors? 261 00:14:01,815 --> 00:14:05,922 I mean if you're an enterprise it's very likely that there has been many smaller 262 00:14:05,922 --> 00:14:08,223 companies that accumulated over time. 263 00:14:08,223 --> 00:14:12,164 And yeah, that, that could be a very plausible reason why 264 00:14:12,252 --> 00:14:15,048 Amit: And another reason is sometimes the senior management, right? 265 00:14:15,058 --> 00:14:19,271 So senior management comes and they change, they say that, okay, no, I think 266 00:14:19,271 --> 00:14:20,854 we should use this software and they're 267 00:14:20,883 --> 00:14:23,621 Rinat: Yes, this is what I thought the other reason is. 268 00:14:23,621 --> 00:14:26,494 And that's where I I would like to challenge that. 269 00:14:26,504 --> 00:14:31,674 That's the worst way for a senior management to decide indecisively, 270 00:14:31,975 --> 00:14:36,266 . I've also had good fortune of working at companies where 271 00:14:36,266 --> 00:14:37,927 there was just single platform. 272 00:14:38,305 --> 00:14:44,431 And eventually what happens is, you don't receive or send much emails anymore. 273 00:14:44,480 --> 00:14:48,868 It's now less about, watching your back or, what is being 274 00:14:48,878 --> 00:14:50,684 tracked or what is being recorded. 275 00:14:50,684 --> 00:14:52,771 It's about, genuine conversation. 276 00:14:52,975 --> 00:14:57,130 You want to take your project further, genuine questions you ask. 277 00:14:57,742 --> 00:15:03,014 And I feel like that is really good for any organizations enterprise or 278 00:15:03,072 --> 00:15:07,645 otherwise, but especially enterprise, because there is a lot of emotions 279 00:15:07,645 --> 00:15:13,558 that are at play, by individuals, that everyone may not feel as important 280 00:15:13,558 --> 00:15:17,868 because it's a large company and, there could be many things at play and there 281 00:15:17,868 --> 00:15:19,441 is office politics and all of that. 282 00:15:19,791 --> 00:15:20,160 Yeah. 283 00:15:20,160 --> 00:15:20,509 Yeah. 284 00:15:20,567 --> 00:15:22,810 All of these things are a little bit simplified. 285 00:15:23,237 --> 00:15:26,752 If it's just one communication method, that's what I feel. 286 00:15:27,072 --> 00:15:30,859 But again, that's not just, let's just say a small part of enterprise software. 287 00:15:30,859 --> 00:15:34,470 Let's talk about all different kinds of enterprise software out there. 288 00:15:34,519 --> 00:15:37,791 How would you sub categorize different kind of enterprise 289 00:15:37,844 --> 00:15:39,446 Amit: Businesses have two stakeholders. 290 00:15:39,446 --> 00:15:42,378 One are internal stakeholders and one are external stakeholders. 291 00:15:42,669 --> 00:15:46,310 External stakeholders could be your third party contractors or your customers 292 00:15:46,679 --> 00:15:50,417 and then internal stakeholders are the people who are actually working for you. 293 00:15:50,485 --> 00:15:53,708 And you need different types of software to manage them. 294 00:15:53,737 --> 00:15:55,747 CRM is customer relationship management. 295 00:15:55,999 --> 00:16:00,048 Say you work in a telecom company and you want to acquire a new customer. 296 00:16:00,368 --> 00:16:03,878 So when the customer joins you, you ask for certain information. 297 00:16:03,907 --> 00:16:04,548 Where do you live? 298 00:16:04,548 --> 00:16:05,218 What's your name? 299 00:16:05,509 --> 00:16:06,422 What's your date of birth? 300 00:16:06,635 --> 00:16:07,480 What's your contract? 301 00:16:07,509 --> 00:16:10,363 What SIM card or what SIM plan would you like to buy? 302 00:16:10,393 --> 00:16:10,888 Etc. 303 00:16:11,160 --> 00:16:12,897 So these are all the customer details. 304 00:16:13,150 --> 00:16:16,393 You give them an account number so that you can, instead of their name, you 305 00:16:16,393 --> 00:16:17,800 can search them with an account number. 306 00:16:17,917 --> 00:16:20,587 You ask for their number or a mobile number. 307 00:16:20,927 --> 00:16:23,383 And the customer can have multiple mobile numbers. 308 00:16:23,635 --> 00:16:27,829 So you'll have one single customer with multiple contracts, one SIM card 309 00:16:27,829 --> 00:16:32,334 contract, one mobile phone contract, one say roaming contract, etc. 310 00:16:32,451 --> 00:16:33,849 So you'll have different contracts. 311 00:16:34,626 --> 00:16:36,975 So that's one customer and you want to manage the relationship. 312 00:16:37,213 --> 00:16:42,145 The way it manages is you send out, okay what bills has the customer received? 313 00:16:42,427 --> 00:16:43,562 What is their billing cycle? 314 00:16:43,611 --> 00:16:44,524 What is their plan? 315 00:16:44,747 --> 00:16:47,135 What when did they contact support, et cetera. 316 00:16:47,174 --> 00:16:50,757 Anything to do with the customer, you manage it through a customer relationship 317 00:16:50,766 --> 00:16:52,650 management software called a CRM software. 318 00:16:53,087 --> 00:16:56,834 Now, for the internal people, you'll have some, an HR tool. 319 00:16:57,203 --> 00:17:00,863 So the HR tool will have a place where you'll have all the policies. 320 00:17:01,048 --> 00:17:03,514 So what are the different HR policies within the organization? 321 00:17:03,669 --> 00:17:04,543 Where can I find them? 322 00:17:04,902 --> 00:17:06,737 Then how do I book my holidays? 323 00:17:06,931 --> 00:17:09,436 So there is one place where you can book the holidays. 324 00:17:09,727 --> 00:17:11,465 Then what about my payroll? 325 00:17:11,839 --> 00:17:14,829 I want to figure out how much salary I'm getting, what is the benefit I 326 00:17:14,829 --> 00:17:16,422 will receive, those sort of things. 327 00:17:16,655 --> 00:17:18,810 And then what about appraisal cycles? 328 00:17:18,985 --> 00:17:20,645 So how do I get assessed? 329 00:17:20,800 --> 00:17:21,878 How do I get promoted? 330 00:17:21,878 --> 00:17:22,956 What is my current grade? 331 00:17:23,198 --> 00:17:24,596 How do I move to the next grade? 332 00:17:24,791 --> 00:17:25,907 Who's my line manager? 333 00:17:25,927 --> 00:17:26,975 Whom do I report to? 334 00:17:27,325 --> 00:17:32,567 So all that has to be captured within a system and that comes under the HR system. 335 00:17:32,786 --> 00:17:33,592 management system. 336 00:17:34,058 --> 00:17:38,048 Then you have, say, a business intelligence or a data warehouse platform. 337 00:17:38,310 --> 00:17:41,184 A data warehouse platform is where all the information is coming in. 338 00:17:41,436 --> 00:17:44,873 You are getting information about all the different types of sales you're 339 00:17:44,873 --> 00:17:49,096 making, all the different types of money that you are getting in from customers 340 00:17:49,106 --> 00:17:53,252 buying different types of contracts all the different types of marketing 341 00:17:53,261 --> 00:17:57,553 information which marketing methodology is giving you the maximum result. 342 00:17:57,553 --> 00:18:01,106 Are you getting better return on investment of marketing 343 00:18:01,310 --> 00:18:04,931 on an online platform through advertising, through billboards? 344 00:18:04,931 --> 00:18:06,844 So then you have a different solution for that. 345 00:18:07,106 --> 00:18:08,349 Then you have business intelligence. 346 00:18:08,553 --> 00:18:10,028 So you have all the data stored. 347 00:18:10,213 --> 00:18:13,203 Now you want to look at, okay what predictions can I make? 348 00:18:13,329 --> 00:18:15,407 What behaviors or patterns I can see? 349 00:18:15,592 --> 00:18:17,553 So you'll have a business intelligence system. 350 00:18:17,960 --> 00:18:20,116 Then you have financial systems. 351 00:18:20,310 --> 00:18:24,116 So as I mentioned, accounting softwares how do you manage the different accounts? 352 00:18:24,300 --> 00:18:28,485 So HR is Managing these salaries, like who will receive what, but 353 00:18:28,679 --> 00:18:31,524 it has to come from a finance team and the finance team will control. 354 00:18:31,524 --> 00:18:31,757 Okay. 355 00:18:31,757 --> 00:18:33,727 How much money is coming in to the company? 356 00:18:33,873 --> 00:18:36,232 How much money is going out from the company. 357 00:18:36,456 --> 00:18:40,689 How much money is going to each department and how much spending they're doing 358 00:18:40,893 --> 00:18:41,849 and how much budget they're spending. 359 00:18:41,985 --> 00:18:45,276 Do they have and who's responsible for that, et cetera. 360 00:18:45,538 --> 00:18:46,781 how many contracts do we have? 361 00:18:46,800 --> 00:18:48,014 How many suppliers do we have? 362 00:18:48,160 --> 00:18:50,257 How many invoices do we raise on a monthly basis? 363 00:18:50,383 --> 00:18:51,596 Who do we have to pay for? 364 00:18:51,771 --> 00:18:53,703 So that comes under the finance system. 365 00:18:54,092 --> 00:18:57,412 Then you can think of a content management system. 366 00:18:57,703 --> 00:18:59,237 So suppose I'm a a website. 367 00:18:59,504 --> 00:19:02,019 So I'll have different types of assets. 368 00:19:02,019 --> 00:19:02,834 I'll have designs. 369 00:19:03,058 --> 00:19:04,106 I'll have icons. 370 00:19:04,281 --> 00:19:05,621 I'll have media files. 371 00:19:05,815 --> 00:19:08,087 So I have to store it somewhere and then I have to present it. 372 00:19:08,397 --> 00:19:10,106 I'll have a database, all those things. 373 00:19:10,155 --> 00:19:13,582 So a content management system which will manage all the content I have. 374 00:19:13,786 --> 00:19:17,291 Then I might have big databases, big servers, etc. 375 00:19:17,514 --> 00:19:19,155 Then there are project management softwares. 376 00:19:19,368 --> 00:19:22,310 So suppose I have multiple projects going on in my company. 377 00:19:22,329 --> 00:19:23,873 I need to manage the different projects. 378 00:19:24,067 --> 00:19:26,300 How do you track who's working on what? 379 00:19:26,533 --> 00:19:28,223 So you need to track somehow that as well. 380 00:19:28,485 --> 00:19:29,893 So project management software. 381 00:19:30,096 --> 00:19:30,980 And then communication. 382 00:19:30,990 --> 00:19:32,737 You mentioned about instant messaging. 383 00:19:32,951 --> 00:19:35,543 Email is still required because sometimes you have to send email. 384 00:19:35,543 --> 00:19:38,388 You can't instant message a contractor or a customer. 385 00:19:38,388 --> 00:19:40,038 You have to send out an email, right? 386 00:19:40,223 --> 00:19:42,689 Then you have to send out promotions, newsletters. 387 00:19:42,844 --> 00:19:43,990 So you have to manage all that. 388 00:19:44,232 --> 00:19:47,174 Then someone is signing the documents or the contracts. 389 00:19:47,174 --> 00:19:48,087 You want to store it somewhere. 390 00:19:48,524 --> 00:19:50,388 As I mentioned, a document management system. 391 00:19:50,621 --> 00:19:53,155 So these are all the different types of software. 392 00:19:53,223 --> 00:19:55,475 There's just whole, Plethora of things. 393 00:19:55,708 --> 00:19:58,611 Then I have not mentioned about supply chain management. 394 00:19:58,650 --> 00:20:04,106 So in a manufacturing company, you'll have to manage When is the supply coming 395 00:20:04,155 --> 00:20:08,757 for a particular bolt or a nut or a screwdriver or whatever that you need. 396 00:20:09,058 --> 00:20:10,116 I have placed this order. 397 00:20:10,155 --> 00:20:11,368 When is it going to be delivered? 398 00:20:11,592 --> 00:20:15,456 I need it by this date Is it going to reach us by this date, et cetera. 399 00:20:15,630 --> 00:20:18,737 So basically different types of operations will have different software. 400 00:20:18,990 --> 00:20:20,106 Then you have a back office. 401 00:20:20,174 --> 00:20:24,485 So suppose a customer rings you, they have a CRM system, but how does 402 00:20:24,485 --> 00:20:25,805 the customer actually reach you? 403 00:20:26,533 --> 00:20:30,407 They call you, they raise a ticket they submit online form. 404 00:20:30,708 --> 00:20:32,077 So that has to come to a system. 405 00:20:32,451 --> 00:20:34,082 Then you have to track the status of that. 406 00:20:34,315 --> 00:20:35,771 So should I escalate it? 407 00:20:35,771 --> 00:20:37,082 Should I not escalate it? 408 00:20:37,082 --> 00:20:38,276 What is the SLA on this? 409 00:20:39,393 --> 00:20:40,907 The other thing is asset management. 410 00:20:41,169 --> 00:20:42,247 What about your computers? 411 00:20:42,325 --> 00:20:44,247 Your IT guy is managing all the hardware. 412 00:20:44,558 --> 00:20:47,771 So suppose you're working remotely, they'll send you a company laptop, that 413 00:20:47,771 --> 00:20:49,752 laptop has to be tagged into a system. 414 00:20:49,985 --> 00:20:53,072 That system has to manage which employee has got what laptop. 415 00:20:53,101 --> 00:20:54,761 Do they have all the security updates? 416 00:20:55,160 --> 00:20:57,208 We recently were talking about CrowdStrike. 417 00:20:57,218 --> 00:20:58,431 So something like that. 418 00:20:58,441 --> 00:20:59,295 How do you manage that? 419 00:20:59,363 --> 00:21:01,286 Do you do they have the antivirus updated? 420 00:21:01,596 --> 00:21:02,703 Do they have all the things? 421 00:21:02,917 --> 00:21:04,189 Are they behind a firewall? 422 00:21:04,208 --> 00:21:05,247 Are they using VPN? 423 00:21:05,558 --> 00:21:09,237 And if their laptop breaks down, can I remotely access it and 424 00:21:09,247 --> 00:21:10,684 do some work on it, et cetera. 425 00:21:10,897 --> 00:21:11,626 Rinat: Absolutely. 426 00:21:11,626 --> 00:21:12,121 Absolutely. 427 00:21:12,121 --> 00:21:13,732 And then there are other things. 428 00:21:13,732 --> 00:21:16,402 You've covered anything I can think of. 429 00:21:16,402 --> 00:21:17,519 I'm nearly speechless. 430 00:21:17,548 --> 00:21:20,179 But then again, there's CAD management software. 431 00:21:20,325 --> 00:21:24,645 And also, if you think about all of these online platforms, aside from Amazon, there 432 00:21:24,645 --> 00:21:26,985 are some other popular clothing brands. 433 00:21:26,994 --> 00:21:32,723 If you go to the, the traditional brands like H& M, even they have thousands 434 00:21:32,723 --> 00:21:38,237 and thousands of different designs of clothing and how are all of these managed. 435 00:21:38,325 --> 00:21:39,402 Amit: Someone has to take a picture. 436 00:21:39,402 --> 00:21:40,509 So there are different departments. 437 00:21:40,509 --> 00:21:41,499 So they have to manage that. 438 00:21:41,781 --> 00:21:43,101 Then they have to list the product. 439 00:21:43,101 --> 00:21:46,664 So that's where the content management system comes or inventory management. 440 00:21:46,907 --> 00:21:50,247 Then they have to look at how much sale they're making through the online channel, 441 00:21:50,266 --> 00:21:51,742 how much sale they're making on the shop. 442 00:21:52,082 --> 00:21:53,567 Then they have to do refund. 443 00:21:53,616 --> 00:21:58,490 Rinat: And then managing the promotion and marketing of it, whether, some products 444 00:21:58,558 --> 00:22:02,946 are going to have a few percentage off for some occasion that's coming up for 445 00:22:02,965 --> 00:22:04,839 Christmas, Easter, et cetera, et cetera. 446 00:22:05,334 --> 00:22:11,286 So it's just endless level of complexity and how do the enterprise companies manage 447 00:22:11,577 --> 00:22:16,562 and still keep everything organized and they have to because of the size 448 00:22:16,562 --> 00:22:21,650 of the business they are they will have to be by the by nature the level of 449 00:22:21,931 --> 00:22:28,664 diversity has to be high It has to still remain scalable and Manage all of these 450 00:22:28,664 --> 00:22:34,451 things and that's where the enterprise software is Here to rescue all of these 451 00:22:34,451 --> 00:22:37,674 gaps and problems that businesses face. 452 00:22:37,742 --> 00:22:39,140 Amit: You have to think about customization. 453 00:22:39,150 --> 00:22:43,169 A lot of these softwares, they have all the features, but they 454 00:22:43,169 --> 00:22:44,402 are not designed for one industry. 455 00:22:44,402 --> 00:22:45,519 They're designed for everything. 456 00:22:45,868 --> 00:22:48,655 Suppose you buy, say, a Salesforce solution or a Microsoft 457 00:22:48,664 --> 00:22:50,111 Dynamics or SAP solution. 458 00:22:50,587 --> 00:22:53,325 When you do that, you have to now customize it based 459 00:22:53,325 --> 00:22:54,354 on the business process. 460 00:22:54,616 --> 00:22:56,053 What is actually business doing? 461 00:22:56,630 --> 00:23:00,261 So how do I customize this software so that it works for them. 462 00:23:00,747 --> 00:23:04,999 So that when they do something , it starts a workflow, it captures this information, 463 00:23:05,203 --> 00:23:07,058 it sends out an email, et cetera. 464 00:23:07,164 --> 00:23:10,368 So these softwares have to be customized for that particular business. 465 00:23:10,553 --> 00:23:12,106 And that's why you have these consultants. 466 00:23:12,446 --> 00:23:14,485 Then we forgot about recruitment and hiring. 467 00:23:14,703 --> 00:23:17,684 So HR will have a different system for recruitment and hiring as well. 468 00:23:17,907 --> 00:23:20,499 So there are all these things that you need. 469 00:23:20,606 --> 00:23:23,257 And you have to think from a, say, a startup perspective. 470 00:23:23,286 --> 00:23:26,062 If you're an entrepreneur, you start your company, what are 471 00:23:26,062 --> 00:23:27,189 the tools that you would need? 472 00:23:27,684 --> 00:23:29,956 And if you think about the industry you are in, you would 473 00:23:29,956 --> 00:23:31,150 slowly start figuring out. 474 00:23:31,528 --> 00:23:37,266 And now what has happened is, With Google Google Cloud, Azure, AWS What 475 00:23:37,266 --> 00:23:38,927 is happening is there is consolidation. 476 00:23:39,160 --> 00:23:42,519 So suppose you want to start a a website, right? 477 00:23:42,815 --> 00:23:45,601 A e-Commerce store on the internet. 478 00:23:45,776 --> 00:23:50,237 So all you can do is you can go with say Azure, and then you will get Outlook. 479 00:23:50,295 --> 00:23:51,679 You'll get Windows license. 480 00:23:52,028 --> 00:23:53,737 You will get your project management software. 481 00:23:53,999 --> 00:23:55,407 You will get Microsoft Dynamics. 482 00:23:55,407 --> 00:23:58,737 You'll get SharePoint and you will get your instant messenger 483 00:23:58,766 --> 00:24:00,873 teams, video recording, everything. 484 00:24:01,116 --> 00:24:03,640 So with one vendor, you can get all the products. 485 00:24:03,912 --> 00:24:06,960 Then you will have the asset management and et cetera, everything. 486 00:24:07,116 --> 00:24:09,096 You will get your databases, servers. 487 00:24:09,417 --> 00:24:11,291 You will have automation softwares. 488 00:24:11,582 --> 00:24:12,388 You will have. 489 00:24:12,460 --> 00:24:14,295 HR systems, et cetera. 490 00:24:14,509 --> 00:24:17,431 So now with one single vendor, you can get all the software. 491 00:24:17,626 --> 00:24:20,742 So that's how this becomes now a game changer. 492 00:24:20,839 --> 00:24:25,179 Earlier you used to go for one specific software to one specific vendor, but 493 00:24:25,189 --> 00:24:26,470 now you can go to the same vendor. 494 00:24:26,645 --> 00:24:29,354 Of course you won't stick with Microsoft because you are, say, an 495 00:24:29,363 --> 00:24:32,839 entrepreneur, you don't want to pay a lot, but it might be easy for you 496 00:24:32,839 --> 00:24:34,373 because you can scale up very quickly. 497 00:24:35,596 --> 00:24:40,325 Rinat: Yeah, that's always the finding the balance between scaling up and also 498 00:24:40,325 --> 00:24:45,043 the associated cost as a startup, but then again, if you have the hopes and 499 00:24:45,043 --> 00:24:49,053 dreams of becoming an enterprise one day or being merged with one, then 500 00:24:49,053 --> 00:24:53,224 you might want to think about long term and see what are the scalable 501 00:24:53,428 --> 00:24:55,496 Solutions available in the market. 502 00:24:55,914 --> 00:25:00,155 It's just mind boggling that so many different enterprise softwares 503 00:25:00,446 --> 00:25:05,601 there are, and even to manage a mid level or small companies, you need 504 00:25:05,630 --> 00:25:09,475 multiple enterprise softwares to manage all of the different things. 505 00:25:09,616 --> 00:25:12,674 If you go with Microsoft, then they have a well rounded software. 506 00:25:12,713 --> 00:25:14,956 They have Teams, they have Microsoft Dynamics. 507 00:25:15,358 --> 00:25:19,970 They have the whole suite you can get from Microsoft as one package, which, 508 00:25:19,980 --> 00:25:21,922 you would rarely need anything else. 509 00:25:21,922 --> 00:25:23,446 And that's why they're big tech. 510 00:25:23,456 --> 00:25:28,019 And you've got to think about, Your future and your convenience as well at 511 00:25:28,019 --> 00:25:33,757 the same time I also want to root for the underdogs not big tech you can't deny 512 00:25:33,776 --> 00:25:36,038 the benefits that comes with big tech. 513 00:25:36,048 --> 00:25:37,582 Amit: It comes with customization. 514 00:25:37,611 --> 00:25:39,184 I recently assembled a PC. 515 00:25:39,184 --> 00:25:42,485 I can buy a laptop or I can buy a pre assembled PC, right? 516 00:25:42,776 --> 00:25:45,533 I can just buy a PC off the shelf with this is already assembled with 517 00:25:45,543 --> 00:25:49,116 parts, but sometimes you want to customize so that you get the optimum 518 00:25:49,125 --> 00:25:51,378 performance for your particular needs. 519 00:25:51,630 --> 00:25:54,339 So sometimes you can go with one vendor because you want convenience. 520 00:25:54,470 --> 00:25:56,752 You don't want to do it, deal with multiple vendors, but 521 00:25:56,752 --> 00:25:58,111 sometimes you want to customize. 522 00:25:58,324 --> 00:25:59,422 You don't want to pay a lot. 523 00:25:59,587 --> 00:26:02,431 You think that for the short term, I need this, so I maybe I can go 524 00:26:02,441 --> 00:26:04,024 with this company in the long term. 525 00:26:04,024 --> 00:26:05,441 Maybe I'll go with some other company. 526 00:26:05,761 --> 00:26:07,276 So you want to shop around. 527 00:26:07,441 --> 00:26:10,451 And that's why I think there is a marketplace for multiple products. 528 00:26:10,635 --> 00:26:15,024 It's not like you just go with one vendor and they are the biggest in the market. 529 00:26:15,024 --> 00:26:16,431 So you can't go with anyone else. 530 00:26:16,431 --> 00:26:18,761 No, there is zoom, there is teams. 531 00:26:18,776 --> 00:26:19,892 There is Google meet. 532 00:26:20,058 --> 00:26:21,397 So you have multiple products. 533 00:26:21,601 --> 00:26:26,951 Then for text messaging, you have Slack, you have teams, then you have Google chat. 534 00:26:27,223 --> 00:26:30,960 So there are other platforms on which you can do a chat, then 535 00:26:30,980 --> 00:26:32,407 email communication, Outlook. 536 00:26:32,436 --> 00:26:35,669 And then you have Google suite, Gmail, you have proton mail. 537 00:26:35,922 --> 00:26:37,300 Then there are VPN software. 538 00:26:37,320 --> 00:26:38,543 There's so many solutions, right? 539 00:26:39,242 --> 00:26:40,281 Rinat: Yeah, absolutely. 540 00:26:40,291 --> 00:26:44,300 It makes me think all of these things are an ecosystem of different 541 00:26:44,310 --> 00:26:48,815 softwares, which all work together to bring us the convenient life 542 00:26:48,854 --> 00:26:50,650 that we enjoy as consumers. 543 00:26:50,708 --> 00:26:54,757 And often we don't think about all of the works that are going behind it. 544 00:26:55,106 --> 00:26:58,504 It's not just the people who are using the software to get you that end 545 00:26:58,533 --> 00:27:03,329 product, but it also is the developers and the IT companies who built those 546 00:27:03,339 --> 00:27:07,417 softwares and then the salespeople who sold them to the right enterprises 547 00:27:07,417 --> 00:27:08,727 and all of these things are going on. 548 00:27:09,077 --> 00:27:13,912 And it just a lot of the times I think about all of the things that are 549 00:27:13,921 --> 00:27:18,756 happening in the world to, for us to have this video conference that we're 550 00:27:18,776 --> 00:27:23,397 having right now, so many things have happened before to make this possible. 551 00:27:23,397 --> 00:27:27,572 And it's truly amazing to think about all of these things that are that 552 00:27:27,630 --> 00:27:31,203 humans together are are making possible. 553 00:27:31,509 --> 00:27:32,577 Amit: It's like a Lego block, right? 554 00:27:32,635 --> 00:27:35,344 You can you start with a small block, one block, and then you 555 00:27:35,383 --> 00:27:36,965 can build a, like a backup. 556 00:27:36,989 --> 00:27:40,232 Batmobile or or or a international space station, right? 557 00:27:40,446 --> 00:27:41,523 With a simple Lego block. 558 00:27:41,737 --> 00:27:42,669 So just about that. 559 00:27:42,669 --> 00:27:46,494 So you first start with what is your requirement and what you need to do that. 560 00:27:47,261 --> 00:27:50,601 Always bear in mind, there will be multiple tools available in the market, 561 00:27:50,679 --> 00:27:52,844 but what is your requirement, right? 562 00:27:53,145 --> 00:27:56,844 Tools enable you to solve a problem, but humans have to decide what 563 00:27:56,854 --> 00:28:00,242 problems do we solve and what tool do we use to solve that problem. 564 00:28:00,737 --> 00:28:02,727 So humans are always involved in the discussion. 565 00:28:02,931 --> 00:28:04,514 Sometimes you go after a fancy tool. 566 00:28:04,659 --> 00:28:06,232 Oh, there is a new tool in the market. 567 00:28:06,242 --> 00:28:07,242 Just let's try that. 568 00:28:07,329 --> 00:28:08,931 But it may not work for your business. 569 00:28:09,174 --> 00:28:11,504 So think carefully what you want to try. 570 00:28:11,863 --> 00:28:14,358 And sometimes you can recommend to your business that see 571 00:28:14,358 --> 00:28:15,358 I've worked in your company. 572 00:28:15,378 --> 00:28:17,688 I think this software is not suiting our requirement. 573 00:28:17,955 --> 00:28:21,489 Because this is what we do and these are the challenges with the current software. 574 00:28:21,654 --> 00:28:25,237 But with this software, which I've done some research, I think it'll 575 00:28:25,247 --> 00:28:28,810 give us this much benefit and plus it's saving us this much money. 576 00:28:28,946 --> 00:28:30,266 So I think you should invest in that. 577 00:28:30,266 --> 00:28:31,334 So that's a business case. 578 00:28:31,334 --> 00:28:32,460 You present it to the business. 579 00:28:32,654 --> 00:28:36,907 Business will say, Oh, firstly all my problems are solved and I also save money. 580 00:28:36,985 --> 00:28:38,121 So let's use that tool. 581 00:28:38,324 --> 00:28:39,732 So never go after a fancy tool. 582 00:28:39,761 --> 00:28:42,004 Always think about the problem that you want to solve. 583 00:28:42,805 --> 00:28:43,193 Rinat: Yeah. 584 00:28:43,252 --> 00:28:43,533 Yeah. 585 00:28:43,533 --> 00:28:44,727 Finding the right balance. 586 00:28:44,747 --> 00:28:47,523 That's that's the most important, especially if you're an entrepreneur. 587 00:28:48,174 --> 00:28:51,718 Now we've talked a lot about different kinds of enterprise 588 00:28:51,727 --> 00:28:52,931 softwares that are there. 589 00:28:52,999 --> 00:28:59,087 So we basically covered everything that sits within enterprise software. 590 00:28:59,397 --> 00:29:02,256 But now let's Let's look outward a little bit. 591 00:29:02,315 --> 00:29:06,771 Where does enterprise software sit in the horizon of all 592 00:29:06,800 --> 00:29:08,247 different kinds of software? 593 00:29:08,703 --> 00:29:10,965 So, how many different types are there? 594 00:29:11,023 --> 00:29:13,654 Amit: So there are some softwares that you can straight away buy, like 595 00:29:13,664 --> 00:29:18,839 Adobe Photoshop, and now you, if you go and look at some of the solutions, 596 00:29:19,023 --> 00:29:23,684 like you can buy a Microsoft office for an enterprise, for a family, for 597 00:29:23,693 --> 00:29:25,266 a business, or for a professional. 598 00:29:25,528 --> 00:29:27,897 So it depends like what scale you are at. 599 00:29:28,091 --> 00:29:31,538 And you can buy a different license because when you are a big enterprise, 600 00:29:31,752 --> 00:29:33,286 they will customize the pricing for you. 601 00:29:33,475 --> 00:29:34,786 Because you might want to negotiate. 602 00:29:35,028 --> 00:29:37,281 You will say, I need a hundred licenses of windows. 603 00:29:37,426 --> 00:29:38,349 So give me a good deal. 604 00:29:38,756 --> 00:29:42,271 So they'll say, okay, so those deal, those prices are not listed. 605 00:29:42,523 --> 00:29:43,941 Then you say that you're a startup. 606 00:29:44,184 --> 00:29:46,009 In a startup, you'll have maybe 50 employees. 607 00:29:46,193 --> 00:29:47,912 So you need 50 licenses. 608 00:29:48,067 --> 00:29:50,786 So they'll have a start like a small business cost. 609 00:29:50,786 --> 00:29:53,572 Then you say you are a professional, you are a freelancer. 610 00:29:53,630 --> 00:29:55,912 So you don't need a lot of the fancy stuff. 611 00:29:55,912 --> 00:29:57,630 So you need a freelancer license. 612 00:29:57,766 --> 00:29:58,698 So you go for that. 613 00:29:58,931 --> 00:30:00,931 And then there is a individual license. 614 00:30:01,145 --> 00:30:04,358 So you say that, okay, I'm an individual, I just want to use it for my home 615 00:30:04,523 --> 00:30:06,087 or you want to buy a family license. 616 00:30:06,087 --> 00:30:07,601 You want to buy it for you and your wife. 617 00:30:07,786 --> 00:30:11,232 So you buy a family license or maybe for your parents and you buy a family license. 618 00:30:11,397 --> 00:30:15,786 So there are different licenses even for the for the consumer software, 619 00:30:16,048 --> 00:30:19,786 which can be used by enterprises, but say on a day to day basis, 620 00:30:19,834 --> 00:30:21,727 I don't need HR system, right? 621 00:30:22,135 --> 00:30:23,718 I personally don't need HR system. 622 00:30:23,718 --> 00:30:25,679 I don't have any employees under me, so I don't need it. 623 00:30:25,960 --> 00:30:29,456 I don't need a financial management system because I'm not paying any invoices. 624 00:30:29,494 --> 00:30:31,184 I get salary from my company. 625 00:30:31,922 --> 00:30:32,300 That's it. 626 00:30:32,339 --> 00:30:33,223 They pay the taxes. 627 00:30:34,028 --> 00:30:35,824 I don't need a supply chain management. 628 00:30:35,922 --> 00:30:37,698 I don't need a data intelligence platform. 629 00:30:38,164 --> 00:30:39,553 Sorry, business intelligence platform. 630 00:30:39,553 --> 00:30:40,824 I don't need a data warehouse platform. 631 00:30:41,422 --> 00:30:45,596 Rinat: Nowadays the way we are gathering data, I would say it's becoming an 632 00:30:45,596 --> 00:30:47,994 individual needs to analyze data. 633 00:30:48,257 --> 00:30:49,761 Amit: But how will you collect the data? 634 00:30:49,771 --> 00:30:54,684 Say you go to Google, you go to Microsoft, you go to Slack, you go to YouTube, and 635 00:30:54,684 --> 00:30:55,985 you're going to all these platforms. 636 00:30:56,101 --> 00:30:59,286 How do you collect the data, what they are collecting, and then analyze it? 637 00:30:59,315 --> 00:31:00,752 It's too much for work for you, right? 638 00:31:01,087 --> 00:31:05,339 Rinat: yeah, but you can download data, all the data Google has on you. 639 00:31:05,611 --> 00:31:08,329 Amit: Yeah, but imagine how much time and effort you'll have to put. 640 00:31:08,533 --> 00:31:09,426 So think about this. 641 00:31:10,062 --> 00:31:13,334 Sometimes it makes sense to download if you have something very sensitive, 642 00:31:13,713 --> 00:31:18,072 but how much sensitive information do you actually have that you have 643 00:31:18,072 --> 00:31:21,946 to download the whole amount of data, analyze it, spend that much time. 644 00:31:22,179 --> 00:31:23,247 Do you have that much time? 645 00:31:23,524 --> 00:31:27,145 Rinat: Well, actually, with the advancement of technology, this is a 646 00:31:27,145 --> 00:31:31,164 good topic, actually, because I've been thinking about it for a few weeks now. 647 00:31:31,494 --> 00:31:36,747 Google Maps has all of the record of my five or ten or however many 648 00:31:36,747 --> 00:31:38,611 years of everywhere I've been. 649 00:31:38,708 --> 00:31:39,815 Amit: The location history off. 650 00:31:39,854 --> 00:31:40,572 I've done that. 651 00:31:40,650 --> 00:31:44,844 Rinat: But no, I'm thinking why though, I can download the whole history 652 00:31:45,077 --> 00:31:50,718 and now with advancement of AI, I could upload it to Claude or chat 653 00:31:50,718 --> 00:31:53,805 GPT and say that, look, analyze this. 654 00:31:54,164 --> 00:31:58,223 And this also includes all the time I maybe went for a run or for 655 00:31:58,223 --> 00:32:00,757 a walk or exercise or whatever. 656 00:32:01,087 --> 00:32:03,524 So how often did I exercise? 657 00:32:04,087 --> 00:32:08,087 Is there a correlation between the weather temperature and 658 00:32:08,164 --> 00:32:09,747 how often I went for a run? 659 00:32:10,203 --> 00:32:14,378 Or is there a particular time of the year where when I'm more health 660 00:32:14,378 --> 00:32:19,033 conscious and how can I replicate The reasons for that particular time of the 661 00:32:19,033 --> 00:32:21,218 year throughout the rest of my year. 662 00:32:21,509 --> 00:32:25,965 So , I've been thinking about this like by analyzing my past behavior, which 663 00:32:25,965 --> 00:32:30,858 are already collected by enterprises like Google, Alexa, et cetera, and 664 00:32:30,858 --> 00:32:32,752 they are ready for me to download. 665 00:32:33,072 --> 00:32:38,004 And what I was missing until recently was an AI system which will 666 00:32:38,062 --> 00:32:43,621 analyze all of these data, raw data, and now those are also available. 667 00:32:43,650 --> 00:32:45,990 Paid versions are usually better than the free ones. 668 00:32:45,990 --> 00:32:49,815 But however it is available in your fingertip as a consumer. 669 00:32:49,990 --> 00:32:51,999 No, you don't have to be an enterprise for that. 670 00:32:52,388 --> 00:32:58,543 And you can find trends which can really, give you an insight into your life and how 671 00:32:58,572 --> 00:33:00,951 you could potentially improve yourself. 672 00:33:01,339 --> 00:33:07,135 For example, there are times when I've I went for runs quite regularly for a 673 00:33:07,135 --> 00:33:08,805 few months and then there was a break. 674 00:33:09,116 --> 00:33:10,388 Why was there a break? 675 00:33:10,698 --> 00:33:13,193 What is there every year for last five years? 676 00:33:13,232 --> 00:33:18,058 If I, would I find a pattern and can I then do something about that pattern? 677 00:33:18,582 --> 00:33:20,402 Amit: There are fitness tracking softwares, right? 678 00:33:20,402 --> 00:33:22,499 Like Strava, Garmin Fitness, apple Watch. 679 00:33:22,732 --> 00:33:25,878 So there are fitness tracking software, there are weight management softwares. 680 00:33:25,878 --> 00:33:27,975 You have a weighing scale, you can see a trend in the weight. 681 00:33:28,218 --> 00:33:30,693 You don't have to reinvent the wheel because I think that 682 00:33:30,693 --> 00:33:31,946 problem has already been solved. 683 00:33:32,208 --> 00:33:34,101 What you're talking about the use case. 684 00:33:34,179 --> 00:33:37,820 It, it is, I think it's a good thing, but how many people. 685 00:33:38,480 --> 00:33:39,674 Think in that direction. 686 00:33:39,674 --> 00:33:42,431 So maybe you'll have to just create something for yourself. 687 00:33:42,713 --> 00:33:46,043 There may not be a solution outright for you because how many people 688 00:33:46,043 --> 00:33:47,150 are looking for that solution. 689 00:33:47,465 --> 00:33:48,038 Rinat: absolutely. 690 00:33:48,038 --> 00:33:49,203 No, I totally agree. 691 00:33:49,232 --> 00:33:53,679 They're obviously data collected even by my Scale which is a smart 692 00:33:53,718 --> 00:33:59,320 one and there is a cloud account etc and Strava and samsung health, but 693 00:33:59,329 --> 00:34:05,941 what if I could, combine that with other data that might be correlative. 694 00:34:05,990 --> 00:34:08,087 For example, weather data, the temperature. 695 00:34:08,087 --> 00:34:12,553 I feel like now that right now it's summer, it's really hot. 696 00:34:12,582 --> 00:34:16,863 I'm, I, even though I know I should go for a run, it's been a long time, but I 697 00:34:16,863 --> 00:34:18,786 don't want to go for a run in this heat. 698 00:34:18,824 --> 00:34:21,329 It would be good to know to find patterns. 699 00:34:21,689 --> 00:34:26,261 Is it always the heat or is it that also I don't go for a run in December? 700 00:34:26,572 --> 00:34:28,737 Because in December I could do something about it. 701 00:34:28,737 --> 00:34:31,931 I could make myself keep warm and still go for a run. 702 00:34:32,349 --> 00:34:33,902 So it's interesting to find out. 703 00:34:33,902 --> 00:34:35,621 And it's not about just health. 704 00:34:35,669 --> 00:34:40,480 It's about, for someone else who might not be very much into running but they 705 00:34:40,480 --> 00:34:45,004 might be into different kind of eating habit, they might find out that they have 706 00:34:45,276 --> 00:34:49,616 okay, so we're deviating from enterprise software for a bit but the point i'm 707 00:34:49,616 --> 00:34:56,164 trying to make is sometimes looking at what enterprise software has solved could 708 00:34:56,164 --> 00:35:01,727 be beneficial for a consumer, they've probably solved a problem which wasn't 709 00:35:01,727 --> 00:35:04,058 applicable to an individual before. 710 00:35:04,339 --> 00:35:09,514 But now, with the advent of technology, it might actually be beneficial. 711 00:35:09,572 --> 00:35:13,533 Even as a consumer or an individual, you might want to think about all 712 00:35:13,533 --> 00:35:15,727 the enterprise software that you're already familiar with 713 00:35:15,727 --> 00:35:20,291 from through work or whatever, or through our podcast potentially. 714 00:35:20,572 --> 00:35:26,727 And you might think, Hey, Yeah, I have no reason needing the same level of 715 00:35:26,757 --> 00:35:28,824 logistical solution as Shein does. 716 00:35:29,174 --> 00:35:34,213 But by the way, if the same software had a free version, I could potentially 717 00:35:34,261 --> 00:35:38,727 catalog all of my clothings that i've been saving for 10 years different brands 718 00:35:38,737 --> 00:35:43,388 and everything, then I could catalog which ones i've worn Five years ago and 719 00:35:43,388 --> 00:35:48,232 never one since and you know Maybe that fashion has come back in style or maybe 720 00:35:48,261 --> 00:35:52,805 everyone All of my friends have changed within the last five years so I can wear 721 00:35:52,805 --> 00:35:57,159 that again and that might be a cost saving solution that might be a Cost effective 722 00:35:57,441 --> 00:36:00,354 outfit creation solution for a consumer. 723 00:36:00,703 --> 00:36:04,257 That's something that enterprise softwares have solved already 724 00:36:04,257 --> 00:36:06,363 for big scale problems. 725 00:36:06,640 --> 00:36:09,669 Amit: but here I want to say that, that what are we looking at? 726 00:36:09,669 --> 00:36:11,242 Cost versus time. 727 00:36:11,659 --> 00:36:14,669 How much are you paying for it and how much time you're spending on it? 728 00:36:14,999 --> 00:36:17,543 And is the return on investment worth it? 729 00:36:17,727 --> 00:36:20,145 That's the calculation you need to do because businesses 730 00:36:20,145 --> 00:36:21,223 do that calculation, right? 731 00:36:21,436 --> 00:36:26,116 So suppose I invest in this software, is it going to give me a better result? 732 00:36:26,164 --> 00:36:28,863 If it is not going to give me a better result, why am I spending that money? 733 00:36:29,155 --> 00:36:30,980 And how much time am I going to spend on it? 734 00:36:31,271 --> 00:36:35,795 If i'm going to spend a lot of time, that's time wasted on not earning money. 735 00:36:36,135 --> 00:36:38,077 Because as a business, I need to earn money. 736 00:36:38,310 --> 00:36:42,213 So same way, if you spend a lot of time in managing all that, how much time 737 00:36:42,213 --> 00:36:46,106 have you actually spent on solving the problem that you initially intended 738 00:36:46,106 --> 00:36:50,203 to ? So I think there is a, there might be a business idea, like how do you 739 00:36:50,378 --> 00:36:52,926 manage your life in an enterprise way? 740 00:36:53,412 --> 00:36:56,955 You have to look at how much time you are willing to invest on that 741 00:36:57,130 --> 00:37:00,150 because sometimes, yes, you can do all that when you don't have a 742 00:37:00,150 --> 00:37:02,363 child, but say someone has a child. 743 00:37:02,616 --> 00:37:06,072 So then that means that they can't devote that much time, right? 744 00:37:06,315 --> 00:37:09,276 Because this will require a lot of time initially for setting up. 745 00:37:09,587 --> 00:37:12,693 One of the biggest con of enterprise software is the initial setup. 746 00:37:13,101 --> 00:37:16,188 Because you pay for something and you can't immediately start using it. 747 00:37:16,285 --> 00:37:16,897 That sucks. 748 00:37:17,043 --> 00:37:19,518 It's like buying a car, but not being able to drive. 749 00:37:19,567 --> 00:37:22,858 You customize it you onboard it, you onboard all your 750 00:37:22,858 --> 00:37:24,858 staff, you set up everything. 751 00:37:25,120 --> 00:37:29,392 Then you do a trial thing with a limited set to see if everything is working. 752 00:37:29,616 --> 00:37:31,965 Then you roll it out to the wider group, et cetera. 753 00:37:32,014 --> 00:37:33,751 So enterprise solutions work at that level. 754 00:37:34,645 --> 00:37:37,713 Rinat: Yeah, absolutely that is the main difference between a consumer 755 00:37:37,713 --> 00:37:41,936 software and an enterprise software And I totally see acknowledge and 756 00:37:41,975 --> 00:37:46,557 agree with that but i'm still gonna challenge a little bit of that is the 757 00:37:46,557 --> 00:37:50,218 fact that There are two or three things that you mentioned one is the cost but 758 00:37:50,218 --> 00:37:55,271 You On a consumer level, a lot of the enterprise software providers give free. 759 00:37:55,489 --> 00:38:00,518 And then in terms of setting up, if it's just on an individual level or on a family 760 00:38:00,518 --> 00:38:06,150 level, it might be like, you might just be looking at a very specific outcome. 761 00:38:06,159 --> 00:38:09,693 So you don't have to have the full fledged, all features 762 00:38:09,839 --> 00:38:11,091 and bells and whistles set up. 763 00:38:11,674 --> 00:38:15,256 You might just get benefit from this, one particular area. 764 00:38:15,781 --> 00:38:17,208 I'm not saying it's a business idea. 765 00:38:17,208 --> 00:38:21,897 I'm just saying that for a tech savvy individual, it's something to 766 00:38:22,028 --> 00:38:24,912 Amit: I think it's a business idea because I think like that because 767 00:38:24,921 --> 00:38:28,883 see I have my Strava data where I drag all my activities, then have 768 00:38:28,883 --> 00:38:32,679 my scale data where I track my muscle mass, fat mass and everything. 769 00:38:32,941 --> 00:38:35,028 Then you have the weather data, which I can't track. 770 00:38:35,281 --> 00:38:38,465 And then these weight data and the activity data are not connected. 771 00:38:38,465 --> 00:38:39,815 So I want to connect that as well. 772 00:38:40,009 --> 00:38:42,951 If I do a lot of activity, is my weight going up, my muscle going 773 00:38:42,951 --> 00:38:44,339 up, do I have down, et cetera. 774 00:38:44,591 --> 00:38:46,591 And then you mentioned about your closet. 775 00:38:46,776 --> 00:38:49,737 I think, yeah, it's a good problem to have because a lot of times we have a 776 00:38:49,737 --> 00:38:53,232 lot of clothes, but firstly, we don't know what clothes we have, what size 777 00:38:53,252 --> 00:38:55,494 they are and they are hidden somewhere. 778 00:38:55,815 --> 00:39:00,659 So when we always end up buying more, so I think this is a good way to solve that. 779 00:39:00,659 --> 00:39:02,417 So I definitely see a value. 780 00:39:02,805 --> 00:39:05,455 Rinat: There are so many ways you could integrate data. 781 00:39:05,465 --> 00:39:09,426 For example, you, it just came to me right now that Alexa has 782 00:39:09,436 --> 00:39:11,951 all of my past commands recorded. 783 00:39:11,980 --> 00:39:16,028 You can go to Amazon account and, See, like last five years of 784 00:39:16,048 --> 00:39:17,688 all the things that you told it. 785 00:39:18,164 --> 00:39:23,688 So based on obviously now with the advent of AI with analyzing voices 786 00:39:23,688 --> 00:39:26,543 and everything, and that might be a future topic for us as well, 787 00:39:26,591 --> 00:39:30,232 AI voices and synthetic voice, et cetera, but let's come back to it. 788 00:39:30,552 --> 00:39:35,523 But analyzing voices AI could now tell what my mood was 789 00:39:35,523 --> 00:39:37,572 or what my health level was. 790 00:39:37,912 --> 00:39:43,048 And that could be correlated with your exercise pattern or, with your 791 00:39:43,048 --> 00:39:47,106 running pattern or with weather data and all of these things can 792 00:39:47,106 --> 00:39:52,562 be combined and then find, we don't always have to find the causation as 793 00:39:52,562 --> 00:39:54,533 long as we can find a correlation. 794 00:39:54,659 --> 00:39:55,348 Amit: It is important. 795 00:39:55,348 --> 00:39:57,669 And I think you can only improve if you measure something, 796 00:39:57,669 --> 00:39:59,115 even in enterprise solutions. 797 00:39:59,455 --> 00:40:02,698 And with my own team, I say, if you want to improve something, 798 00:40:02,708 --> 00:40:03,727 we have to first measure it. 799 00:40:04,145 --> 00:40:05,766 If you can't measure it, how do we improve it? 800 00:40:05,785 --> 00:40:07,329 Because we don't know what the baseline is. 801 00:40:07,649 --> 00:40:10,960 So suppose so this is the baseline and either you want to go up or down. 802 00:40:11,446 --> 00:40:14,611 You need to first know what the baseline is and for that you need measuring tools. 803 00:40:15,169 --> 00:40:15,538 Rinat: Yeah. 804 00:40:15,567 --> 00:40:19,285 And combine that with other things that we haven't thought about, like your bank 805 00:40:19,305 --> 00:40:24,431 statement and like so many other things the healthier amongst us, like yourselves, 806 00:40:24,470 --> 00:40:26,868 you sometimes measure your heart data. 807 00:40:26,926 --> 00:40:32,266 We spoke earlier, you have a, like a device which measures your, heart rate 808 00:40:32,266 --> 00:40:34,217 and all of that for a long period of time. 809 00:40:34,596 --> 00:40:37,819 So all of that data combined, I feel like, of course, one of the things you 810 00:40:37,819 --> 00:40:41,926 mentioned is the time that you have to put in as an individual to, to find that. 811 00:40:42,305 --> 00:40:48,149 And I feel like this is the time when we could potentially consider it with 812 00:40:48,169 --> 00:40:53,305 the advent of AI, because you might need to put in less time where, and you 813 00:40:53,305 --> 00:40:59,382 can just put all of this together and just dump it all on a paid AI software, 814 00:40:59,382 --> 00:41:03,217 which will identify what's what and then analyze and find correlation. 815 00:41:03,217 --> 00:41:08,499 I feel exciting times are ahead of us as we all individually become a business. 816 00:41:09,470 --> 00:41:12,781 Amit: Yeah, and I think it's all about brand building and brand 817 00:41:12,781 --> 00:41:17,043 awareness So we are our own brands the other day I was thinking a 818 00:41:17,052 --> 00:41:18,577 lot of people buy t shirts right? 819 00:41:18,800 --> 00:41:23,130 And now they buy customized t shirts So basically they are advertising what 820 00:41:23,130 --> 00:41:24,878 they believe in say I'm a vegan runner. 821 00:41:25,179 --> 00:41:26,645 So I'll have a vegan runner t shirt. 822 00:41:26,946 --> 00:41:30,130 So I'm advertising that I'm vegan and I'm a runner and I can 823 00:41:30,130 --> 00:41:31,460 advertise that through a t shirt. 824 00:41:31,839 --> 00:41:34,149 Now there is a company that sells bracelets. 825 00:41:34,159 --> 00:41:35,528 So you can buy a bracelet. 826 00:41:35,538 --> 00:41:36,392 You can customize it. 827 00:41:36,654 --> 00:41:39,829 You can customize it for your achievements, your personal achievements. 828 00:41:40,091 --> 00:41:41,344 Say you have run a marathon. 829 00:41:41,373 --> 00:41:44,693 So you want to say that I've completed a marathon or you've done an Ironman. 830 00:41:44,781 --> 00:41:46,295 So you want to highlight that. 831 00:41:46,528 --> 00:41:51,023 So there is a branding of course involved because people want to tell their stories. 832 00:41:51,392 --> 00:41:54,509 And they want to be proud of the achievements they have made and there 833 00:41:54,509 --> 00:41:56,091 are companies now to fulfill that. 834 00:41:56,538 --> 00:42:01,402 And in this competitive world it is good to stand out. 835 00:42:02,014 --> 00:42:03,480 I think it's always good to stand out. 836 00:42:03,863 --> 00:42:06,348 Rinat: And everyone's unique in their own way. 837 00:42:06,348 --> 00:42:10,242 We all have many similarities, but also there are things that 838 00:42:10,717 --> 00:42:12,795 stands us out among the others. 839 00:42:12,824 --> 00:42:16,659 So yeah, absolutely . This was actually a very nice conversation 840 00:42:16,717 --> 00:42:19,077 and as usual, very much enjoyed this. 841 00:42:19,077 --> 00:42:23,965 And it opened up a lot of, thinking streams and a lot of new ideas. 842 00:42:23,965 --> 00:42:27,324 I'm actually quite satisfied with the conversation we had today. 843 00:42:27,606 --> 00:42:29,781 Hopefully our audience enjoyed the same. 844 00:42:29,810 --> 00:42:34,285 And please do let us know , if you want us to talk about any particular topic and 845 00:42:34,285 --> 00:42:36,295 reach out with any feedback that you have. 846 00:42:36,295 --> 00:42:39,586 We really appreciate all the people who reached out in the past and 847 00:42:39,635 --> 00:42:41,499 any feedback that we ever get. 848 00:42:41,868 --> 00:42:42,179 Yeah. 849 00:42:42,368 --> 00:42:46,426 With that I feel like we had a really good conversation, insightful, 850 00:42:46,426 --> 00:42:51,659 informative, and would very much like, to hear you guys, what you think. 851 00:42:51,659 --> 00:42:51,989 Amit: Thanks. 852 00:42:52,018 --> 00:42:52,552 Thanks a lot. 853 00:42:52,552 --> 00:42:53,533 Everyone for tuning in. 854 00:42:54,096 --> 00:42:54,611 Thanks. 855 00:42:54,615 --> 00:42:54,916 Rinat: Thank you.